WO2003032207A1

WO2003032207A1 - Method and system for providing self-optimized commodity directory

Info

Publication number: WO2003032207A1
Application number: PCT/CN2002/000710
Authority: WO
Inventors: Fujun Frank Bi
Original assignee: Best Profits Group Limited
Priority date: 2001-10-12
Filing date: 2002-10-09
Publication date: 2003-04-17
Also published as: CN1412693A

Abstract

A method and system for providing self-opttimized commodity directory, includes at least one of merchant client, at least one of user client and server, the method comprises the steps of: creating commodity directory, that is, a directory of commodities which can be provided by a merchant is created by the merchant at merchant client; establishing the directory of collected commodity, ie., a user collects the commodities in which he or she is interested, thereby establishing the directory of collected commodities; responding to the collected directory, that is, when the user collects some commodities, in response to the collecting step, point-to-point connection can be established between said user client and merchant client providing the commodities with users so that the user can communicate with the merchant via network; monitoring the collecting step, ie., a merchant monitors users' collecting operation, and communicates directly with users by means of the responding step at user client when there exists any of collected commodities. The method further includes the steps of: optimizing the collects directories; and weighting adaptation. This is a real time and interactive process.

Description

一种自优化商品目录提供方法和*** 技术领域 Method and system for providing self-optimizing commodity catalog

本发明涉及电子商务，尤其是涉及一种在因特网上高效和动态地提供商品目录的自优化商品目录提供方法和***。 The present invention relates to electronic commerce, and in particular, to a method and system for providing a self-optimizing product catalogue that efficiently and dynamically provides product catalogs on the Internet.

背景技术 Background technique

在目前的利用因特网的电子商务的应用中，商家在 WEB网页上显示其销售的商品目录已得到广泛的使用。这种提供商品目录的方法的传统的 WEB 方式是采用 C/S结构从服务器上下载信息资料在页面上静态显示，所得到的信息为相对静止和滞后信息，这些信息必须依赖于信息提供者实体的不断更新，因而在效率、实时性、互动性、表现形式、维护和资源开销上尚存在欠缺。具体地，这种商品目录是在服务器上提供形式商品目录的网页，供用户（顾客）上网浏览。在浏览器上浏览的信息必须依赖于信息提供者的提供和不断的更新，信息提供者如果一段时间不更新，那么信息就将滞后，尽管艮大一部分信息相对更新周期很长并不影响，但对一些实时性很高的、瞬息万变的商业性信息，这种方式就显得力不从心了。因此其效率和实时性都不能保证。传统 web方式相当于一个店铺摆放一些静止没有活力的商品，等待用户到来选购，和用户完全没有交流和记录的功能，只是被动地被请求，然后展示，最后用户离开，其互动性不足。就其表现形式来讲，页面上尽管可以播放一些声音、视频等多媒体信息，但它的实现方式是通过预先设置好这些多媒体信息，通过网页下载到本地，利用本地资源进行播放，其表现形式受到了限制。另外，其每个商家作为信息提供者必须拥有一个或数个信息更新的专门人员、主机的托管、信息安全建设、设备更新、数据容量增容及备份等这些资金的投入均费用不菲。 In the current application of e-commerce using the Internet, merchants displaying their sales catalogs on WEB pages have been widely used. The traditional WEB method of this method of providing a product catalog is to use C / S structure to download information from the server and display it statically on the page. The obtained information is relatively static and lagging information, which must depend on the information provider entity It is constantly updated, so there are still shortcomings in efficiency, real-time, interaction, performance, maintenance and resource overhead. Specifically, such a product catalog is a web page that provides a product catalog on the server for users (customers) to browse the Internet. The information browsed on the browser must depend on the provision and continuous update of the information provider. If the information provider does not update for a period of time, the information will lag behind. Although a large part of the information is relatively long and does not affect the update cycle, but For some real-time, fast-changing commercial information, this method seems to be powerless. Therefore, its efficiency and real-time performance cannot be guaranteed. The traditional web method is equivalent to placing a static and inactive product in a shop, waiting for users to come to purchase, and has no function of communicating and recording with the user. It is only passively requested, then displayed, and finally the user leaves. The interaction is insufficient. As far as its expression is concerned, although some multimedia information such as sound and video can be played on the page, it is realized by pre-setting these multimedia information, downloading it locally through the web page, and using local resources to play it. Restrictions. In addition, each of its merchants, as an information provider, must have one or more specialized personnel for information update, hosting of the host, information security construction, equipment update, data capacity expansion, and backup. These funds are expensive.

由于上述现有技术的提供商品目录的方法的缺陷，使得商家与用户（潜在的顾客）两方面均感觉使用不便和效率低下，其网上销售的效率甚至还不如传统的顾客与商家面对面的销售方式，对交易达成所起的帮助更小。 Due to the shortcomings of the above-mentioned prior art method of providing product catalogs, both the merchant and the user (potential customers) feel inconvenient and inefficient to use, and their online sales are not even as efficient as the traditional customer-to-business face-to-face sales , Less help in closing a deal.

另外，随着宽带网的建设和普及，使用宽带上网的用户越来越多。如何在电子商务应用方面更好利用宽带传输数据的高速率以及目前计算机本身在处理速度和存储性能方面的进步，也成为一个全新的课题。 In addition, with the construction and popularization of broadband networks, more and more users use broadband to access the Internet. how is it In the aspect of e-commerce applications, it is better to take advantage of the high speed of broadband transmission data and the progress of the computer itself in processing speed and storage performance. It has also become a new topic.

本发明人的 PCT国际申请 PCT/CN97/ 00096中公开了一种给用户输入的需求的各个条件赋予一定的权重，在网络上进行搜索，并将不同分级的适配的搜索结果返回给用户的方法。这里列入作为参考。 The present inventor's PCT international application PCT / CN97 / 00096 discloses a method of assigning a certain weight to each condition of a user's input requirements, performing a search on the network, and returning the search results of different hierarchical adaptations to the user. method. Included here for reference.

因此，需要有一种在因特网上高效提供商品目录的方法，能够以自优化的方式提供商品目录信息，使商家和顾客用户之间更高效和灵活地沟通，并最大限度地提供商品信息使顾客用户的需求得到满足，并有效地帮助商家提高成交的可能性。发明概述 Therefore, there is a need for a method for efficiently providing product catalogs on the Internet, which can provide product catalog information in a self-optimizing manner, so that businesses and customer users can communicate more efficiently and flexibly, and provide product information to customers and customers to the greatest extent. The needs are met and effectively help merchants increase the possibility of closing. Summary of invention

因此，本发明的目的在于提供一种自优化商品目录提供方法和***，其网上商品目录的提供成为动态的实时交互的自优化的过程。使得网上购物等活动更为方便、灵活、及时和快捷，能够实时提供动态更新的商品信息，并且节省了成本和费用，还增加了成交的可能性。 Therefore, an object of the present invention is to provide a method and system for providing a self-optimizing commodity catalog, and the provision of an online commodity catalog becomes a dynamic and real-time self-optimizing process. It makes online shopping and other activities more convenient, flexible, timely and fast, can provide dynamically updated product information in real time, saves costs and expenses, and increases the possibility of transactions.

本发明提供一种在联网的计算机***中提供自优化商品目录的方法，该计算机***包括至少一个商家客户机端，至少一个用户客户机端，和服务器，该方法包括以下步骤：商品目录创建步骤，用于在商家客户机端由商家创建其能提供的商品的目录；收藏商品目录建立步骤，用于在用户客户机端由用户进行收藏其感兴趣的商品的操作，从而建立收藏商品目录；收藏目录响应步骤，当用户收藏一定的商品时，响应于该收藏操作，建立所述用户客户机与提供该商品的商家客户机的点对点连接，以便用户与商家进行通过网络的通信；收藏监控步骤，用于由商家监控用户对其提供的商品目录进行的收藏，并在出现这种收藏时，通过所述用户端的收藏目录响应步骤与用户进行直接通信。 The present invention provides a method for providing a self-optimizing commodity catalog in a networked computer system. The computer system includes at least one merchant client, at least one user client, and a server. The method includes the following steps: Product catalog creation step , Used to create a catalog of products that can be provided by the merchant on the client side of the merchant; a step of establishing a collection of commodity catalogs, used to collect operations of the product of interest by the user on the client side of the user, thereby establishing a catalog of favorite commodities; Favorite directory response step. When a user bookmarks a certain product, in response to the bookmark operation, establish a point-to-point connection between the user client and the merchant client providing the product, so that the user communicates with the merchant over the network. , Used by a merchant to monitor a user's collection of a product catalog provided by the user, and when such a collection appears, directly communicate with the user through the user's favorite catalog response step.

该方法还包括收藏目录优化步骤，用于在用户收藏某商家提供的一定的商品时，在已创建的商品目录中进行搜索，将其它商家提供的该种商品的属性或条件与该被收藏的商品进行比较，将比较结果通知用户和该商家，并将优化的商品目录返回给所述用户客户机，作为优化的收藏目录。该方法的所述收藏目录优化步驟还包括一加权适配步骤，用于给用户收藏时输入的商品的各个条件，包括商品名称、规格、数量、价格等，各赋予一个权重，并在已创建的商品目录中进行搜索，将具有不同权重的搜索结果返回给用户，包括完全适配和部分适配的搜索结果，即完全或部分满足用户收藏条件的商品目录，作为优化的收藏目录。 The method further includes a collection catalog optimization step, which is used to search the created product catalog when the user collects a certain product provided by a merchant, and compare the attributes or conditions of the product provided by other merchants with the favorite Compare the products, notify the user and the merchant of the comparison result, and return the optimized product catalog to the user client as an optimized collection catalog. The party The collection directory optimization step of the method further includes a weighted adaptation step for assigning a weight to each condition of the product entered by the user during collection, including a product name, specification, quantity, price, etc. Search in the product catalog, and return search results with different weights to the user, including search results that are fully adapted and partially adapted, that is, product catalogs that fully or partially meet the user's favorite conditions as an optimized favorite catalog.

本发明还提供一种提供自优化商品目录的***，包括至少一个商家客户机端，至少一个用户客户机端，和一服务器，其中，所述商家客户机包括：商品目录创建装置，用于在商家客户机端由商家创建其能提供的商品的目录；和收藏监控装置，用于由商家监控用户对其提供的商品目录进行的收藏，并在出现这种收藏时，与用户进行直接通信，所述用户客户机包括：收藏商品目录建立装置，用于在用户客户机端由用户进行收藏其感兴趣的商品的操作，从而建立收藏商品目录；和收藏目录响应装置，当用户收藏一定的商品时，响应于该收藏操作，建立所述用户客户机与提供该商品的商家客户机的点对点连接，以便与所述商家客户机端的收藏监控装置进行通过网络的通信；所述服务器用于与多个用户和多个商家连接，并在它们之间管理和维护***的运行，并保留商品目录和收藏商品目录的记录。 The present invention also provides a system for providing a self-optimizing commodity catalog, including at least one merchant client end, at least one user client end, and a server, wherein the merchant client includes: a commodity catalog creation device for: The merchant client creates a catalog of products that the merchant can provide; and a collection monitoring device, which is used by the merchant to monitor the collection of the product catalog provided by the user, and directly communicates with the user when such a collection appears, The user client includes: a collection commodity catalog establishment device, which is used by the user to collect collections of products of interest by the user, thereby establishing a collection commodity catalog; and a collection directory response device, when the user collects certain products In response to the collection operation, establishing a point-to-point connection between the user client and the merchant client providing the product, so as to communicate with the collection monitoring device on the merchant client side through the network; the server is used to communicate with multiple Users and multiple merchants, and manage between them Maintenance and operation of the system, and to keep a record of catalogs and catalog the collection.

其中，所述服务器包括收藏目录优化装置，用于在用户收藏某商家提供的一定的商品时，在已创建的商品目录中进行搜索，将其它商家提供的该种商品的属性或条件与该被收藏的商品进行比较，将比较结果通知用户和该商家，并将优化的商品目录返回给所述用户客户机，作为优化的收藏目录。所述收藏目录优化装置还包括一加权适配装置，用于给用户收藏时输入的商品的各个条件，包括商品名称、规格、数量、价格等，各赋予一个权重，并在已创建的商品目录中进行搜索，将具有不同权重的搜索结果返回给用户，包括完全适配和部分适配的搜索结果，即完全或部分满足用户收藏条件的商品目录，作为优化的收藏目录。附图筒要说明 Wherein, the server includes a collection catalog optimization device, which is used to search the created product catalog when a user collects a certain product provided by a certain merchant, and compares the attributes or conditions of the product provided by other merchants with the product. Compare the favorite products, notify the user and the merchant of the comparison result, and return the optimized product catalog to the user client as the optimized favorite catalog. The collection catalog optimization device further includes a weighted adaptation device for assigning a weight to each condition of the product entered by the user during collection, including a product name, a specification, a quantity, a price, and the like, and assigning a weight to each of the created product catalogs. And search results with different weights are returned to the user, including search results that are fully adapted and partially adapted, that is, a product catalog that fully or partially meets the user's favorite conditions, as an optimized favorite catalog. Drawing tube to explain

图 1示出了本发明的实现提供自优化商品目录的的计算机***的基本结构。图 2A、 2B和 2C示出了本发明的自优化商品目录提供方法的处理过程的流程图。 FIG. 1 shows a basic structure of a computer system for realizing a self-optimized product catalog according to the present invention. 2A, 2B, and 2C are flowcharts showing a processing procedure of the self-optimizing commodity catalog providing method of the present invention.

图 3示出了本发明的收藏目录优化装置进行的处理的结果的分级的示意图。具体实施方式 Fig. 3 is a schematic diagram showing the ranking of the results of processing performed by the collection catalog optimization apparatus of the present invention. detailed description

以下结合附图对本发明的优选实施例进行详细说明。 Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

图 1示出了本发明的实现提供自优化商品目录的的计算机***的基本结构。如图 1所示，所述计算机***包括一个或多个商家客户机，一个或多个用户客户机，以及一服务器。所述商家客户机和用户客户机可以是通过宽带上网的计算机终端，它们各自可以通过因特网连到所述服务器。所述商家客户机和用户客户机可以通过因特网建立点对点连接，以直接进行数据通信。 Fig. 1 shows a basic structure of a computer system for realizing a self-optimizing product catalog according to the present invention. As shown in FIG. 1, the computer system includes one or more merchant clients, one or more user clients, and a server. The merchant client and user client may be computer terminals accessing the Internet via broadband, and they may each be connected to the server via the Internet. The merchant client and user client can establish a point-to-point connection over the Internet for direct data communication.

如图 1所示，所述商家客户机包括一商品目录创建装置，用于在商家客户机端由商家创建其能提供的商品的目录；和一收藏监控装置，用于由商家监控用户对其提供的商品目录进行的收藏，并在出现这种收藏时，与用户进行通信。所述用户客户机包括一收藏商品目录建立装置，用于在用户客户机端由用户进行收藏其感兴趣的商品的操作，从而建立收藏商品目录；和收藏目录响应装置，当用户收藏一定的商品时，响应于该收藏操作，建立所述用户客户机与提供该商品的商家客户机的点对点连接，以便用户与商家进行通过网络的通信。 As shown in FIG. 1, the merchant client includes a product catalog creating device for creating a catalog of products that the merchant can provide on the merchant client side; and a collection monitoring device for monitoring users' Provide a collection of product catalogs, and communicate with users when such collections appear. The user client includes a collection commodity catalog establishment device, which is used by the user to collect collections of products of interest by the user, thereby establishing a collection commodity catalog; and a collection directory response device, when the user collects certain products In response to the bookmarking operation, a point-to-point connection between the user client and the merchant client providing the product is established, so that the user communicates with the merchant through the network.

所述服务器用于为多个用户和多个商家提供服务，并在它们之间管理和维护本发明的***的运行，并保留商品目录和收藏商品目录的记录。具体地，该服务器包括一个商品目录数据库，用于保存和管理由各个商家创建的商品目录；和一个收藏目录数据库，用于保存各个用户建立的收藏商品目录。 ' The server is used to provide services for multiple users and multiple merchants, and to manage and maintain the operation of the system of the present invention among them, and to keep records of commodity catalogs and favorite commodity catalogs. Specifically, the server includes a product catalog database for storing and managing product catalogs created by various businesses; and a collection catalog database for storing favorite product catalogs established by various users. '

该服务器还包括一个收藏目录优化装置，用于响应于用户对一定商品的收藏，所述服务器包括收藏目录优化装置，用于在用户收藏某商家提供的一定的商品时，在已创建的商品目录中进行搜索，将其它商家提供的该种商品的属性或条件与该被收藏的商品进行比较，将比较结果通知用户和该商家，并将优化的商品目录返回给所述用户客户机，作为优化的收藏目录。该收藏目录优化装置还包括一加权适配装置，用于在所述商品目录数据库中由各个商家已创建的商品目录中进行搜索，将完全或部分满足用户收藏条件的商品目录返回给所述用户客户机，作为优化的收藏目录。所述收藏目录优化装置可以将优化的收藏目录再次收藏为再收藏商品目录。 The server further includes a collection catalog optimization device for responding to a user's collection of a certain product. The server includes a collection catalog optimization device for, when the user collects a certain product provided by a merchant, the created product catalog Search in the The attribute or condition of the product is compared with the favorite product, the user and the merchant are notified of the comparison result, and the optimized product catalog is returned to the user client as the optimized favorite catalog. The collection catalog optimization device further includes a weighted adaptation device for searching the product catalogs created by each merchant in the product catalog database, and returning the product catalogs that fully or partially meet the user's favorite conditions to the user. Client, as an optimized collection directory. The collection catalog optimization device may again collect the optimized collection catalog as a re-collected product catalog.

以下将结合本发明的处理流程图说明本发明的***的工作过程和各个装置的处理过程。 The working process of the system of the present invention and the processing process of each device will be described below with reference to the processing flowchart of the present invention.

图 2A示出了按照本发明一个实施例的自优化商品目录提供方法的处理过程的流程图。如图 2所示，使用本***的每个商家首先通过商品目录创建装置在商家客户机上创建其提供的商品的目录（ S1 )。该提供的商品目录除了在商家客户机本地保存或记录外，还按照统一的格式记录到所述服务器的商品目录数据库中。该数据库中要记录相应的创建该商品目录的商家的 ID。按照本发明的一个实施例，所述商品目录数据库可以具有分级的目录结构，对商品进行有层次的分类，即按照一定方式分为大类和小类等。例如，将商品分为汽车，家电，手机、服装…等。而在各类中可进一步细分。如家电中包括电视、冰箱、空调等。这种数据库的数据结构的例子如下表 1 - 5所示：表 1 : MainCatalog (说明：第一级目录表） FIG. 2A shows a flowchart of a processing procedure of a self-optimizing product catalog providing method according to an embodiment of the present invention. As shown in FIG. 2, each merchant using the system first creates a catalog (S1) of the merchandise provided by the merchant on the merchant client through a catalog creation device. In addition to being stored or recorded locally on the merchant client, the provided commodity catalog is also recorded in the commodity catalog database of the server in a uniform format. The database will record the ID of the corresponding merchant who created the catalog. According to an embodiment of the present invention, the commodity catalog database may have a hierarchical directory structure, and hierarchically classify commodities, that is, divide them into large categories and small categories according to a certain manner. For example, the products are divided into automobiles, home appliances, mobile phones, clothing, etc. It can be further subdivided in each category. Such as home appliances including TV, refrigerator, air conditioner, etc. An example of the data structure of such a database is shown in the following Tables 1-5: Table 1: MainCatalog (Description: First-level catalog table)

字段名称类型长度范围数据来源说明 Field name Type Length Range Data source Description

Code lilt 4 Input 第一级目 Code lilt 4 Input

录代码 Recording code

Name Varchar 20 Input 名称 Name Varchar 20 Input

Descript i Varchar 40 Input 简要说明 on 表 2: CatalogLevel2 (说明: 第二级目录表） Descript i Varchar 40 Input Brief description on Table 2: CatalogLevel2 (Description: Second level catalog table)

字段名称类型长度范围数据来源说明 ParentCod Int 4 Input 第一级目 e 录代码Field name type Length range Data source description ParentCod Int 4 Input

Code Int 4 Code Int 4

Name Varchar 20 Input 名称 bPlay BOOL 1 是否可以播放 Name Varchar 20 Input bPlay BOOL 1 Can play

CreateByl int 4 创建该目 D 录人的 CreateByl int 4

ID ID

如果 bPlay为 TRUE, 即可播放，此字段有效 This field is valid if bPlay is TRUE.

CreateDat Date 8 创建此目 e 录的时间 CreateDat Date 8 When this directory was created

Descr ipt i Varchar 40 Input 筒要说明 on 表 3: CatalogLeve (说明：第三级目录表） Descr ipt i Varchar 40 Input tube to be explained on Table 3: CatalogLeve (Description: Third-level catalog table)

字段名称类型长度范围数据来源说明Field name Type Length Range Data source Description

ParentCod Int 4 Input 第二级目 e 录代码ParentCod Int 4 Input

Code Int 4 Code Int 4

CreateByl Int 4 创建该目 D 录人的 CreateByl Int 4 D Recorded

ID ID

Descr ipt i Varchar 40 Input 筒要说明 on 表 4: CatalogLevel4 (说明：第四级目录表） Descr ipt i Varchar 40 Input tube to be explained on Table 4: CatalogLevel4 (Description: Fourth level catalog table)

ParentCod Int 4 Input 第三级目 e 录代码ParentCod Int 4 Input

Code Int 4 Code Int 4

CreateByl int 4 创建该目 D 录人的 CreateByl int 4

ID ID

如果 bPlay为 TRUE, 即可播放，此字段有效 If bPlay is TRUE, it can be played. This field has Effect

Descr ipt i Varchar 40 Input 筒要说明 on Descr ipt i Varchar 40 Input

表 5: CatalogLevel5 (说明：第四级目录表） Table 5: CatalogLevel5 (Note: Fourth-level catalog table)

ParentCod Int 4 Input 第四级目 e 录代码ParentCod Int 4 Input

Code Int 4 Code Int 4

Name Varchar 20 Input 名称 Name Varchar 20 Input

BP lay BOOL 1 是否可以播放BP lay BOOL 1 Is it possible to play

CreateByl int 4 创建该目 D 录人的 CreateByl int 4

ID ID

如果 bPlay为 TRUE, 即可播放，此字段有效，否则为- 1 This field is valid if bPlay is TRUE, otherwise it is-1

CreateDat Date 8 创建此目 e 录的时间CreateDat Date 8 When this directory was created

Descr ipti Varchar 40 Input 筒要说明 on 如图 2A所示，在用户利用客户机终端上网并登录服务器提供的商品目录时，用户可以查询其感兴趣的商品目录。当有该用户感兴趣的商品时，该用户可以在用户客户机上对该商品目录进行收藏操作（S2 )。用户一旦进行了收藏操作，就由收藏商品目录装置产生相应的收藏商品目录。该目录除了记录在用户客户机本地外，还记录到服务器的收藏 ϋ录数据库中。按照本发明的一个实施例，该收藏数据库的数据结构的一个例子如表 6和 7 所示：表 6: Favor i tes (喜好) 字段名称类型长度范围数据来源说明 Descr ipti Varchar 40 Input As shown in FIG. 2A, when a user uses a client terminal to access the Internet and log in to a product catalog provided by the server, the user can query the product catalog that he is interested in. When there is a commodity that the user is interested in, the user can perform a bookmark operation on the commodity directory on the user client (S2). Once the user performs a collection operation, a corresponding collection product catalog is generated by the collection product catalog device. In addition to being recorded locally on the user client, this directory is also recorded in the server's favorite directory database. According to an embodiment of the present invention, an example of the data structure of the collection database is shown in Tables 6 and 7: Table 6: Favorite field name type length range data source description

UserlD Int 4 用户 ID UserlD Int 4 user ID

ParentCod Int 4 上级目录 e 代码 ParentCod Int 4 parent directory e code

Code Int 4 本级目录 Code Int 4 Directory

代码 Code

Act ionDat Date 8 收藏时间 e Act ionDat Date 8 favorite time e

表 7: Favor i tesNot ify (说明：被收藏通知） Table 7: Favor i tesNot ify (Note: Favorite notification)

字段名称长度范围数据来说明 Field name Length Range Data to explain

源 Source

UserlD Int 创建此 UserlD Int created this

目录的 Directory

用户 ID User ID

Favor i teBy Int 4 收藏此 Favor i teBy Int 4 favorite this

ID 目录的用户 ID ID directory User ID

ParentCode Int 4 上级目 ParentCode Int 4

录代码 Recording code

Code Int 4 本级目 Code Int 4

录代码 Recording code

Act ionDate Date 8 收藏时 Act ionDate Date 8

间其中，当选取某一目录进行收藏时候， ***自动把这个收藏动作记录下来，存放在 Favor i tesNot ify表中，便于对方进行查看。 Among them, when a certain directory is selected for collection, the system automatically records this collection action and stores it in the Favorite Notify table for easy viewing by the other party.

如图 2A所示，一旦用户进行了收藏，就由用户客户机上的收藏目录响应装置进行收藏目录响应处理（S3 ), 以建立该用户与提供其所收藏商品的商家的客户机之间的点对点的连接，以便用户直接与商家进行通过网絡的通信。每个商家的客户机***的收藏目录监控装置随时监视是否有用户收藏其提供的商品目录（S4 ), 当出现有用户客户机有收藏操作并与该商家客户机建立点对点连接时，通过所述用户端的收藏目录响应处理与用户进行通信，并产生一个提示，提醒商家的工作人员与用户进行直接通信和交互。用户与商家之间的直接通信可以包括视频、音频、图像、文字等。商家的工作人员可以与用户进行面对面交流，了解用户的需求，介绍自己的产品，以促使交易达成。这样的方式，对商家和用户都极为方便。 As shown in FIG. 2A, once the user has favorited, the favorite directory response device on the user client performs favorite directory response processing (S3) to establish a point-to-point between the user and the client of the merchant that provides the favorite product Connection so that users can communicate directly with the merchant over the network. The collection directory monitoring device of the client system of each merchant monitors at any time whether a user collects the merchandise catalog provided by it (S4). When a user client has a bookmark operation and establishes a point-to-point connection with the merchant client, The user's favorite directory response process communicates with the user and generates a reminder to remind the staff of the merchant to communicate and interact directly with the user. The direct communication between the user and the merchant may include video, audio, images, text, and so on. The staff of the merchant can communicate face-to-face with the user, understand the user's needs, and introduce their products to facilitate the transaction. This way is extremely convenient for businesses and users.

如图 2A所示，本发明的自优化提供商品目录的方法还包括收藏目录优化处理步骤（S5 ), 其中给用户收藏时选择或输入的商品的各个条件，包括商品名称、规格、数量、价格等，各赋予一个权重，并在所示商品目录数据库中已创建的商品目录中进行搜索，将具有不同权重的搜索结果返回给用户，包括完全适配和部分适配的搜索结果，作为优化的收藏目录。该处理由所述加权适配装置中的搜索引擎。进行这种搜索和适配的技术的细节可以参见本发明人的 PCT/CN97/00096国际申请，这里不再赘述。本发明将该搜索引擎技术应用于本发明的收藏目录优化的处理中。在此步骤中将用户的收藏目录样本的属性或条件（集合 A )与商品目录数据库中的商品目录 (集合 B )进行适配返回的结果可能有：包含适配（ B包含 k )、完全适配（ B 等于 A )、包含适配（A包含 B )、部分适配（ A和 B部分重合）、无适配（A 和 B无交集）等，如图 3中返回的收藏目录的适配分级的示意图所示。这种优化处理的结果是为了最大限度的满足用户的需求，并尽可能地形成成交。 As shown in FIG. 2A, the method for self-optimizing and providing a product catalog of the present invention further includes a collection catalog optimization processing step (S5), in which various conditions for a product selected or entered by a user during collection, including a product name, a specification, a quantity, and a price Etc., each is given a weight, and a search is performed on the product catalogs that have been created in the illustrated catalog database, and search results with different weights are returned to the user, including search results that are fully adapted and partially adapted, as optimized Favorites directory. This processing is performed by a search engine in the weighted adaptation device. For details of the technology for performing such a search and adaptation, refer to the PCT / CN97 / 00096 international application of the present inventor, which will not be repeated here. The present invention applies the search engine technology to the collection directory optimization process of the present invention. In this step, the attributes or conditions (collection A) of the user's favorite catalog sample and the catalog in the catalog database (Set B) The results returned by the adaptation may include: including adaptation (B includes k), full adaptation (B equals A), including adaptation (A includes B), partial adaptation (A and B partially overlap) , No adaptation (A and B have no intersection), etc., as shown in the schematic diagram of the adaptation hierarchy of the favorite directory returned in FIG. 3. The result of this optimization process is to meet the needs of users to the greatest extent, and to form transactions as much as possible.

上述优化后的收藏目录被再次收藏在所示收藏目录数据库中（ S6 )。图 2B进一步示出了本发明的收藏目录优化处理的流程图。如图 2B所示，在用户进行收藏时，根据用户对感兴趣商品目录的选择或输入，记录收藏目录的样本的条件或属性（ S41 )。 The above optimized favorite directory is again favorited in the illustrated favorite directory database (S6). FIG. 2B further illustrates a flowchart of a collection directory optimization process of the present invention. As shown in FIG. 2B, when the user makes a favorite, according to the user's selection or input of the product catalog of interest, the conditions or attributes of the sample of the favorite catalog are recorded (S41).

然后进行收藏目录样本属性的对比，即将用户所选的特定商家的商品的各项属性或条件（如价格等）与提供同类商品的其它商家的商品目录进行比较，以找到条件更优惠的商品，即优化的商品目录，并将比较结果以一定方式告知该用户和该商家（S42 )。然后对优化的属性收藏目录进行列表 ( S43 ), 再返回给收藏商品目录和再收藏处理步骤（ S2和 S5 )。 Then compare the attributes of the collection catalog sample, that is, compare the attributes or conditions (such as prices) of the products of the specific merchant selected by the user with the catalogs of other merchants that provide similar products to find the products with better conditions That is, the optimized product catalogue, and the comparison result is notified to the user and the merchant in a certain way (S42). Then, the optimized attribute collection list is listed (S43), and then returned to the collection product list and the recollection processing steps (S2 and S5).

图 2C进一步示出了本发明的收藏目录收藏目录样本属性对比处理的流程图。如图 2C所示，首先进行收藏目录样本属性与其它商家的数据的对比 ( S421 ), 如果该被收藏的商家的该商品的属性或条件，如价格劣于其它商家，则以形象的方式向该商家和该用户表示还有其它条件更优的商品，如在商家和用户的客户机上显示一个 "犬吠，，的活动图像（S422 ), 还可伴随有声音。或者，可以给价格劣于该被收藏的商家的商品的其它商家都显示一个 "犬吠，，的活动图像。如果该被收藏的商家的该商品的属性或条件，如价格优于其它商家 , 则以形象的方式向该商家和该用户表示这已经是条件最优的商品，如在商家和用户的客户机上显示一个 "狗摇尾巴" 的活动图像（S423 )。或者，可以将与用户收藏的商家的商品的条件相当或更优的其它商家的目录都以 "狗摇尾巴" 的活动图像显示给该用户，以便其选择。这种处理，可以帮助用户了解更多的商品行情等，也可帮助商家优化其商品报价等条件，以增大交易达成的可能性。工业实用性 FIG. 2C further illustrates a flowchart of the comparison process of the sample catalog attribute of the favorite catalog of the present invention. As shown in FIG. 2C, first compare the sample catalog attributes with the data of other merchants (S421). If the attributes or conditions of the product of the favorite merchant are lower than those of other merchants, they will be visually presented to the merchant. The merchant and the user indicate that there are other products with better conditions, such as displaying a "dog bark," a moving image (S422) on the client of the merchant and the user, which may also be accompanied by sound. Alternatively, the price may be lower than that Other merchants of the favorite merchant's merchandise display a moving image of "Bark,". If the attribute or condition of the product of the favorite merchant, such as the price is better than other merchants, the merchant and the user are indicated in a visual way that this is already the product with the best conditions, such as on the client of the merchant and the user A moving image of "dog wagtail" is displayed (S423). Alternatively, the catalogues of other merchants that are comparable to or better than the merchandise of the user's favorite merchant's merchandise can be displayed to the user with a "dog wagtail" moving image for selection. This kind of processing can help users to understand more about the commodity market, etc., and it can also help merchants optimize the conditions of their commodity quotes, etc., so as to increase the possibility of the transaction. Industrial applicability

通过以上对本发明的优选实施例的描述，可以看出，采用本发明，商家不再需要自己提供服务器，它只需要有一台联网，最好是宽带上网的客户机终端就可以实现实时向用户提供其商品目录，其成本大为降低，并可以即时得知用户的需求，并与用户进行直接交流，以促使交易达成。用户可以是宽带上网或拨号上网。用户可以知道更多商家的商品目录及报价等条件，能够满足其当前和潜在的需求。本发明使得网上商品目录的提供不再是静态的、被动的形式，而是成为动态的实时交互的过程。由此，网上购物等活动更为方便、灵活、及时和快捷，能够实时提供动态更新的商品信息，并且节省了成本和费用。并且由于对用户和商家提供了充分的供需信息和供需双方的直接交流，增加了成交的可能性。 From the above description of the preferred embodiments of the present invention, it can be seen that, with the present invention, a merchant no longer needs to provide a server by itself, it only needs a client terminal that is connected to the Internet, preferably a broadband Internet access, to provide users with real-time The cost of its product catalog is greatly reduced, and it can immediately know the user's needs and communicate directly with the user to facilitate the transaction. Users can use broadband or dial-up access. Users can know more about the merchant's product catalogs and quotations, which can meet their current and potential needs. The invention makes the provision of online product catalogs no longer a static and passive form, but a dynamic real-time interactive process. As a result, online shopping and other activities are more convenient, flexible, timely and fast, can provide dynamically updated product information in real time, and save costs and expenses. And because users and businesses are provided with sufficient supply and demand information and direct exchanges between supply and demand sides, the possibility of transactions is increased.

以上解释说明了本发明的原理和处理过程，应该清楚在不脱离本发明的精确与范围下，本发明在结构和细节上可以修改。所有这些修改和变形都应该落在由所附本发明权利要求定义的范围之内。 The above explanation explains the principles and processing procedures of the present invention. It should be clear that the present invention can be modified in structure and details without departing from the precision and scope of the present invention. All such modifications and variations should fall within the scope defined by the appended claims.

Claims

权利要求书 Claim

1、一种在联网的计算机***中提供自优化商品目录的方法，该计算机 ***包括至少一个商家客户机端，至少一个用户客户机端，和服务器，该方法包括以下步骤： 1. A method for providing a self-optimizing commodity catalog in a networked computer system, the computer system comprising at least one merchant client, at least one user client, and a server, the method comprising the following steps:

商品目录创建步骤，用于在商家客户机端由商家创建其能提供的商品的目录； The product catalog creation step is used by the merchant to create a catalog of the products that the merchant can provide;

收藏商品目录建立步骤，用于在用户客户机端由用户进行收藏其感兴趣的商品的操作，从而建立收藏商品目录； The step of establishing a collection product catalog is used for the user to collect the products of interest on the client side of the user, thereby establishing the collection product catalog;

收藏目录响应步骤，当用户收藏一定的商品时，响应于该收藏操作，建立所述用户客户机与提供该商品的商家客户机的点对点连接，以便用户与商家进行通过网络的通信； The collection catalog response step, when a user collects a certain product, in response to the collection operation, establishing a point-to-point connection between the user client and a merchant client providing the product, so that the user communicates with the merchant through a network;

收藏监控步骤，用于由商家监控用户对其提供的商品目录进行的收藏，并在出现这种收藏时，通过所述用户端的收藏目录响应步骤与用户进行直接通信。 The collection monitoring step is used by the merchant to monitor the collection of the product catalogue provided by the user, and when such a collection appears, directly communicate with the user through the collection catalog response step of the user terminal.

2、如权利要求 1所述的方法，还包括收藏目录优化步驟，用于在用户收藏某商家提供的一定的商品时，在已创建的商品目录中进行搜索，将其它商家提供的该种商品的属性或条件与该被收藏的商品进行比较，将比较结果通知用户和该商家，并将优化的商品目录返回给所述用户客户机，作为优化的收藏目录。 2. The method according to claim 1, further comprising a collection catalog optimization step for searching a created product catalog when the user collects a certain product provided by a merchant, and searching for the product provided by other merchants Compare the attributes or conditions with the favorite product, notify the user and the merchant of the comparison result, and return the optimized product catalog to the user client as the optimized favorite catalog.

3、如权利要求 2所述的方法，其中所述商品目录创建步骤在所述服务器中创建一个商品目录数据库，用于保存已创建的商品目录，所述收藏商品目录建立步骤在所述服务器中建立一个收藏目录数据库，用于保存各个用户建立的收藏商品目录，并且所述收藏目录优化步骤在所述服务器中执行。 3. The method according to claim 2, wherein the product catalog creating step creates a product catalog database in the server for storing the created product catalog, and the collection product catalog establishing step is in the server A collection directory database is established to store the collection commodity catalogs established by each user, and the collection directory optimization step is performed in the server.

4、如权利要求 3所述的方法，其中所述在商家客户机端执行的收藏监控步骤，在出现用户对该商家提供的商品的收藏时，产生一个提示，提醒商家的工作人员与用户进行直接通信和交互。 4. The method according to claim 3, wherein the collection monitoring step performed on the client side of the merchant generates a prompt when the user collects the merchandise provided by the merchant, reminding the merchant staff and the user to Direct communication and interaction.

5、如权利要求 4所述的方法，其中所述商家与用户之间的通信和交互包括传输视频、音频图像和文字等数据。 5. The method according to claim 4, wherein the communication and interaction between the merchant and the user Includes data such as video, audio images, and text.

6、如权利要求 2到 5任何之一所述的方法，其中所述收藏目录优化步骤包括一加权适配步骤，用于给用户收藏时输入的商品的各个条件，包括商品名称、规格、数量、价格等，各赋予一个权重，并在已创建的商品目录中进行搜索，将具有不同权重的搜索结果返回给用户，包括完全适配和部分适配的搜索结果，即完全或部分满足用户收藏条件的商品目录，作为优化的收藏目录。 6. The method according to any one of claims 2 to 5, wherein the collection directory optimization step includes a weighted adaptation step for giving a user various conditions for the products entered during collection, including the product name, specifications, and quantity , Price, etc., each is given a weight, and is searched in the created product catalog, and search results with different weights are returned to the user, including search results of full adaptation and partial adaptation, that is, the user's collection is fully or partially satisfied Conditional product catalogs are used as optimized collection catalogs.

7、一种提供自优化商品目录的***，包括至少一个商家客户机端，至少一个用户客户机端，和一服务器，其中， 7. A system for providing a self-optimizing product catalog, including at least one merchant client, at least one user client, and a server, wherein:

所述商家客户机包括：商品目录创建装置，用于在商家客户机端由商家创建其能提供的商品的目录；和收藏监控装置，用于由商家监控用户对其提供的商品目录进行的收藏，并在出现这种收藏时，与用户进行直接通信，所述用户客户机包括：收藏商品目录建立装置，用于在用户客户机端由用户进行收藏其感兴趣的商品的操作，从而建立收藏商品目录；和收藏目录响应装置，当用户收藏一定的商品时，响应于该收藏操作，建立所述用户客户机与提供该商品的商家客户机的点对点连接，以便与所述商家客户机端的收藏监控装置进行通过网络的通信； The merchant client includes: a product catalog creating device for creating a catalog of products that the merchant can provide on the merchant client side; and a collection monitoring device for monitoring the collection of the product catalog provided by the user by the merchant And, when such a collection occurs, directly communicates with the user, the user client includes: a collection product catalog establishment device, which is used by the user to collect the products of interest to the user client, thereby establishing a collection A product catalog; and a collection catalog response device, when a user collects a certain product, in response to the collection operation, establishing a point-to-point connection between the user client and a merchant client providing the product, so as to collect with the merchant client The monitoring device communicates through the network;

所述服务器用于与多个用户和多个商家连接，并在它们之间管理和维护 ***的运行，并保留商品目录和收藏商品目录的记录。 The server is used to connect with multiple users and multiple merchants, and manage and maintain the operation of the system among them, and keep records of the product catalog and favorite product catalog.

8、如权利要求 7所述的***，其中所述服务器包括收藏目录优化装置，用于在用户收藏某商家提供的一定的商品时，在已创建的商品目录中进行搜索，将其它商家提供的该种商品的属性或条件与该被收藏的商品进行比较，将比较结果通知用户和该商家，并将优化的商品目录返回给所述用户客户机，作为优化的收藏目录。 8. The system according to claim 7, wherein the server comprises a collection catalog optimization device, configured to search the created product catalog when the user collects certain products provided by a merchant, and The attributes or conditions of such a product are compared with the favorited product, the user and the merchant are notified of the comparison result, and the optimized product catalog is returned to the user client as the optimized favorite catalog.

9、如权利要求 8所述的***，其中所述服务器包括一个商品目录数据库，用于保存已创建的商品目录；和一个收藏目录数据库，用于保存各个用户建立的收藏商品目录。 9. The system according to claim 8, wherein the server comprises a commodity catalog database for storing the created commodity catalog; and a favorite catalog database for storing the favorite commodity catalog established by each user.

10、如权利要求 9所述的***，所述收藏目录优化装置包括一加权适配装置，用于给用户收藏时输入的商品的各个条件，包括商品名称、规格、 O 03/032207 10. The system according to claim 9, wherein the collection directory optimization device comprises a weighted adaptation device for giving the user various conditions for the products entered during collection, including the product name, specifications, O 03/032207

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数量、价格等，各赋予一个权重，并在已创建的商品目录中进行搜索，将具有不同权重的搜索结果返回给用户，包括完全适配和部分适配的搜索结果，即完全或部分满足用户收藏条件的商品目录，作为优化的收藏目录。 A quantity, a price, and the like are each given a weight, and a search is performed in the created product catalog, and search results with different weights are returned to the user, including search results of full adaptation and partial adaptation, that is, the user is fully or partially satisfied. The catalogue of products under the collection conditions is used as an optimized collection catalog.