WO2001098977A1 - Systeme de signets - Google Patents

Systeme de signets Download PDF

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Publication number
WO2001098977A1
WO2001098977A1 PCT/JP2001/005341 JP0105341W WO0198977A1 WO 2001098977 A1 WO2001098977 A1 WO 2001098977A1 JP 0105341 W JP0105341 W JP 0105341W WO 0198977 A1 WO0198977 A1 WO 0198977A1
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WO
WIPO (PCT)
Prior art keywords
bookmark
provider
advertisement
genre
page
Prior art date
Application number
PCT/JP2001/005341
Other languages
English (en)
Japanese (ja)
Inventor
Kazumi Mizuguchi
Original Assignee
Adc Technology Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Adc Technology Inc. filed Critical Adc Technology Inc.
Priority to AU2001266322A priority Critical patent/AU2001266322A1/en
Publication of WO2001098977A1 publication Critical patent/WO2001098977A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • Such a browser displays the index stored as a bookmark in response to an instruction from the user, and when the index 1 is selected by a mouse click or the like, the address associated with the selected index. To access. With such a function, users can easily access the site without having to memorize the address of the site, write it down, or enter it.
  • bookmark system in which a bookmark is transmitted to a server, the server receives and stores the bookmark of the terminal, and provides the stored bookmark to the terminal via the Internet.
  • the bookmark stored by the server is transmitted to the terminal browser as a link, and the browser receives and displays the link. When this link is clicked with a mouse or the like, the user accesses the site of the address indicated by the link.
  • bookmark system all of the user's own bookmarks can be used from the browser of the terminal connected to the Internet.
  • the bookmark provider does not have to go to the terminal that made the bookmark and use it to access the bookmark, or copy the bookmark to another terminal. Can also use their own bookmarks.
  • bookmark systems allow the bookmarks provided by the provider to be disclosed to users other than the provider. In this way, the bookmark provided by the provider can be used by another user than the provider.
  • an object of the present invention is to provide a bookmark system that solves the above-mentioned problems.
  • a bookmark is input from a provider terminal via the Internet, and the input bookmark is stored. Then, the stored puck mark is supplied to the user terminal via the Internet. In addition, when a bookmark is supplied and / or when there is a predetermined action to the supplied bookmark, a point is given to the provider of the bookmark.
  • the bookmark may be information containing at least an address.
  • the address is information for specifying the location of the content, and for example, UL (Uniform Resource Locator) or the like may be used.
  • identification information index
  • As the index for example, a page title of the content may be used.
  • the points are useful to the provider, and may be abstract things like numerical values or numerical values themselves, or numerical values (for example, the amount of money, mileage distance) that specifically indicate the target.
  • points can be purchased for goods, cash, gift certificates, air tickets, free viewing rights for paid programs, free usage rights for Internet paid sites, free usage rights for telephones, discount tickets, etc. can give.
  • points are awarded, and only when the points reach a predetermined value, the above-mentioned merchandise purchase right, cash, gift certificate, air ticket, Free viewing rights for paid programs, free usage rights for internet paid sites, free usage rights for telephone calls, discount tickets, etc. may be granted.
  • the points may be associated with the amount of money, and may be given to the provider's account every predetermined period or every time a predetermined point is reached, and may be given as electronic money usable on a network or the like. .
  • the provider of the bookmark is provided with a point by providing the bookmark to another person, and there is an advantage. Therefore, people who have not been willing to provide (publish) bookmarks in the past will now provide bookmarks to gain points.
  • the provider can provide many bookmarks to obtain more points, or provide high-quality bookmarks that are useful to users. Mark must be provided. Therefore, in the bookmark system, a large number of bookmarks can be easily obtained, and the quality of the bookmark can be improved. By supplying such a bookmark to the user, it is possible to provide a bookmark that is convenient for the user, and as a result, the use of the bookmark system can be promoted.
  • the method of supplying the bookmark can be freely determined.For example, a page for each provider that displays a list of provided bookmarks is supplied to the user, and when supplied, a predetermined page is provided to the provider. A point may be given. Alternatively, a bookmark may be provided for each genre of the provided bookmark, and a predetermined point may be given to all providers of the bookmark included in the genre.
  • the predetermined action is, for example, when the bookmark is selected and specified by clicking the mouse with the mouse or when the bookmark is specified. This includes the case where the page linked to the bookmark is displayed, and the case where a product is purchased on the linked page. In this way, points can be awarded to the provider according to these actions.
  • points may be given only when the bookmark is supplied to a user other than the provider of the supplied bookmark, as described in claim 2. In this way, the provider may be deliberately supplied with a bookmark to obtain a point for the bookmark provided by the provider, or may frequently click on the bookmark provided by the provider, for example, to obtain a point. Can be prevented.
  • the operator of the puck mark system should secure the financial resources and mechanism for granting the points, but as shown in claim 3, secure it with the advertising fee and calculate this advertising fee automatically.
  • the bookmark is supplied together with the advertisement information, and the advertisement information is supplied when the advertisement information is supplied or at least one of the cases where the user terminal receives a predetermined action for the advertisement information. Calculate the advertising fee for the advertiser. In this way, the operator of the bookmark system can obtain the financial resources of the point from the advertising fee.
  • the advertiser can calculate the advertisement fee according to, for example, the state of supply of the advertisement, so that the advertisement fee can be charged in accordance with the advertising effect.
  • the predetermined action is, for example, the advertisement information
  • the advertisement information This includes the case where the user selects and designates by clicking with the mouse, the case where a page linked to the advertisement information is displayed by the selection designation, the case where a product is purchased on the page linked to the advertisement information, and the like. By doing so, the advertising fee can be added according to these functions.
  • the bookmark is provided with the advertisement information related to the bookmark.
  • advertisement information related to the bookmark For example, when supplying multiple bookmarks at once, if there are many bookmarks related to business, supply business related advertisements, and if many bookmarks related to travel are included. If so, try to provide travel agency advertising together. Similarly, for example, a related advertisement may be added to each bookmark and supplied. In this way, the effect of the advertisement can be enhanced. This is because a user who is interested in a bookmark is likely to be interested in an advertisement related to the bookmark. Therefore, the operator of the bookmark system can get a lot of advertising fees.
  • bookmarks related to them Users who are interested in advertisements are also likely to be interested in bookmarks related to them, and exhibit a synergistic effect. Therefore, the use of the bookmark can be promoted, and the system becomes highly convenient for users.
  • the advertising fee obtained in this way should be distributed between the cost for the points and the expense for operating the bookmark system, as described in claim 5. This makes it easy to distribute the advertising fee. Can be done.
  • the bookmark is arranged and supplied in a position that is relatively easily noticeable to the user. It is good to do so. For example, when a bookmark is displayed on the browser, it is advisable to supply the bookmark to the advertiser so that it is placed higher than other bookmarks. This can increase the likelihood that a bookmark to an advertiser will be clicked. Therefore, the advertiser can increase the access to the site, and the operator of the device can obtain more advertisement fees. Further, as shown in claim 7, points may be given to the user as well as the bookmark provider. In this way, the number of users to obtain points increases, and the supply of bookmarks and advertisement information increases. Further, it is possible to increase the possibility that a predetermined action such as a click is performed on the supplied advertisement information. Therefore, advertisers can further enhance the advertising effectiveness. BRIEF DESCRIPTION OF THE FIGURES
  • FIG. 1 is a block diagram showing the configuration of the bookmark system according to the embodiment.
  • FIG. 2 is an explanatory diagram showing a browser when a site for bookmarking is displayed.
  • FIG. 3 is an explanatory diagram showing a browser when inputting a bookmark instruction.
  • Figure 4 is a flowchart showing the processing when the bookmark menu is clicked.
  • Figure 5 is an explanatory diagram showing the online bookmark registration confirmation dialog.
  • FIG. 6 is an explanatory diagram showing a provider registration page.
  • FIG. 7 is an explanatory diagram showing an example of input to a provider registration page.
  • FIG. 8 is an explanatory diagram showing a provider information database.
  • FIG. 9 is an explanatory diagram showing an authentication information setting dialog, and
  • FIG. 10 is an explanatory diagram showing a bookmark dialog.
  • Figure 11 is an illustration showing the bookmark dialog when creating a new genre.
  • FIG. 12 is an explanatory diagram for explaining the genre designation.
  • FIG. 13 is an explanatory diagram showing a provider bookmark page
  • FIGS. 14A and 14B are explanatory diagrams showing a shared bookmark page
  • FIG. 15 is an explanatory diagram showing a provider main page. Yes,
  • FIG. 16 is an explanatory diagram showing the bookmark page for the provider
  • FIG. 17 is an explanatory diagram showing the main page of the shared bookmark
  • FIG. 18 is an explanatory diagram showing the shared bookmark page
  • FIG. 19 is an explanatory diagram showing a bookmark page generation process.
  • FIG. 20 is an explanatory diagram showing an advertisement information database.
  • Fig. 21 is an explanatory diagram showing the designated genre bookmark table.
  • Fig. 22 is an explanatory diagram when using registered bookmarks.
  • Fig. 23 is an explanatory diagram showing a shared bookmark list page by provider.
  • FIG. 24 is an explanatory diagram showing a shared bookmark page including a usage point.
  • FIGS. 25A, B, and C are explanatory diagrams showing the bookmark menu.
  • FIG. 26 is an explanatory diagram illustrating an embodiment in a mobile phone. BEST MODE FOR CARRYING OUT THE INVENTION
  • the bookmark system 1 of the present embodiment includes an Internet 10, a server 12 connected to the Internet 10, and a plurality of terminals. Of these terminals, FIG. 1 illustrates two terminals. In other words, there are a provider terminal 14 that provides a bookmark to the server 12 and a user terminal 16 that can receive the bookmark from the server 12 and use the bookmark.
  • the server 12, the provider terminal 14, and the user terminal 16 each include a CPU, a control device such as an I / O 0, a storage device such as a ROM, a RAM, a hard disk, a display, a keyboard, and the like, which are not shown. It is configured as a general computer system equipped with peripheral devices such as a mouse and a printer, and has a web browser function and an e-mail function.
  • the server 12 functions as a web server.
  • the server 12 reads the requested web page from the storage device and requests the web page via the Internet 10.
  • Output to The server 12 receives the bookmark from the provider terminal 14, stores the provided bookmark in a storage device, and uses the stored bookmark in response to a request from the user terminal 16. To the terminal 16 of the user.
  • the provider operates the mouse or keyboard to start the browser and displays the page to be bookmarked on the display device of the provider terminal 14.
  • a browser is used to include screen display and processing. Therefore, for example, expressions such as "browser address field" and "browser detected” are used.
  • Figure 2 is an example of displaying the page of the address "http: ⁇ www.xyz-ryokou.eom / J" displayed in the address column 43 of the browser 40. The address of this page is provided by the provider.
  • the processing of the browser 40 when the bookmark menu 45 a is clicked is shown in FIG. 4 and described with reference to FIG.
  • the browser 40 detects a click on the bookmark menu 45a, it determines whether or not the bookmark has been registered (see S110 in FIG. 4), and the bookmark has been registered. If not (S110: YES), an online bookmark registration confirmation dialog 49 shown in Fig. 5 is displayed.
  • the online bookmark registration confirmation dialog 49 is a dialog for inputting whether or not to use the online bookmark service for registering a bookmark in the server 12. In this dialog, “Unused J is selected. In this case (S120: do not use), if a click on the bookmark menu 45a is detected thereafter, the online bookmark is set not to be used (S190).
  • the bookmark is recorded in the storage device of the provider terminal 14 in the same manner as the bookmark of a modern browser, and a general bookmark dialog (not shown) for storing the bookmark in the storage device of the provider terminal 14. Is displayed (S 2 0 0) t In this case, the same processing as that of a general browser is performed, and the description thereof will not be repeated.
  • the provider registration page of the server 12 is accessed, and the provider registration page is displayed on the browser 40.
  • Figure 6 shows the browser 40 displaying this provider registration page.
  • the provider enters his / her information in each item on the provider registration page and clicks the registration button.
  • This item includes the "Request ID”, "Password”, “E-mail address”, "Name”, “Address”, and “Transfer account”.
  • the “desired IDJ and“ password ” are used to register the bookmark from the provider terminal 14 to the server 12 and to obtain the authentication information required to receive points at the provider terminal 14.
  • Item In addition, "Name” and “Address” are items for obtaining information on the destination for sending awards when various kinds of mail etc. are sent and points are accumulated, and the transfer account is made by cashing points. This is an item for obtaining account information when transferring.
  • FIG. 7 is an example of input to the provider registration page of FIG.
  • the provider clicks the registration button Upon entering the contents of each item, the provider clicks the registration button.
  • the browser 40 transmits the input contents of each of these items to the server 12 and the server # 2 receives these input contents, and the desired ID has already been received by another person. It is determined whether or not it has been registered. If it has not been registered yet, the contents of each item received will be saved in the format shown in Figure 8. Is stored in the provider information database 21 in the storage device of the server 12. Then, a page describing that the ID is the provider ID and the completion of registration is transmitted to the provider terminal 14. If already registered, a page for inputting the desired ID is transmitted to the user terminal 16 again.
  • the browser 40 displays the authentication information setting dialog 60 shown in FIG. Note that, even if “Use (provider registered)” J is clicked in the online bookmark registration confirmation dialog 49 shown in FIG. 5 (S120: Use (provider registered)), this authentication is also performed. Information setting dialog 60 is displayed.
  • the authentication information setting dialog 60 includes a provider ID column 62 for inputting the provider ID registered as the provider information and a password column 63 for inputting the registered password.
  • the browser 40 obtains the shared bookmark information from the server 12 (S170), and proceeds to FIG.
  • a bookmark dialog 50 shown in FIG. 10 is displayed (S180).
  • the click of the bookmark menu 45a shown in Fig. 3 is detected. If you want to display this bookmark dialog 50 immediately.
  • the index entry field 54 is a field for inputting the content to be displayed as an index when using a bookmark.In the default, the title of the page when the click of the bookmark menu 45 a is detected is displayed. insert. Therefore, the index input box 54 in FIG. Title display ⁇ 41 The title displayed in 1 is inserted.
  • the address input field 55 is a field for inputting an address to be bookmarked.
  • the contents inserted by default in the index input field 54 and the address input ⁇ 55 can be changed from a keyboard or the like.
  • the index is displayed in the index input field 54, it is preferable to change the index to a content by which the site can be identified by the index.
  • the local bookmark ⁇ 56 and the server bookmark field 57 are fields for specifying the storage location of the bookmark, and the server bookmark ⁇ 57 consists of a provider bookmark field 57 a and a shared bookmark field 57 b.
  • the provider bookmark ⁇ 5 7a displays the genre of the provider's bookmark stored in the storage device of the server 12 for each provider, and indicates in which genre of the provider's bookmark the bookmark is stored. This is a field to be specified.
  • the provider bookmark is protected by the provider ID and password described above, and only the user who knows the authentication information can view the contents. In other words, when displaying the provider bookmark field 57 a, the provider ID, password, and provider bookmark acquisition request are transmitted to the server 12, and the server 12 has registered the provider ID and password.
  • Judgment is made as to whether or not it matches, and only when there is a match, the information on the genre of the provider bookmark of the provider of the provider ID is transmitted to the browser 40 of the provider terminal 14.
  • the browser 40 displays the genre in the provider's bookmark box 57a based on the received genre of the bookmark.
  • the shared bookmark box 57 b indicates that the server ⁇ ⁇ ⁇ ⁇ 2 can be accessed.
  • This is a column that displays the genres of shared bookmarks, which are bookmarks that can be used from all terminals, in a single format, and specifies in which genre the shared bookmarks are to be stored.
  • a provider provides a bookmark to a shared bookmark
  • other users can also view the bookmark. Therefore, when displaying the shared bookmark field 5 7 b, a request to acquire the genre of the shared bookmark is transmitted to the server 12, and the server 12 displays the stored genre of the shared bookmark in the provider terminal 14. To browser 40. Then, the browser 40 receives the genre and displays it in the shared bookmark field 57b.
  • the above-described acquisition of the shared bookmark of S170 is performed in this manner, and the genre of the acquired shared bookmark is displayed in a foldable tree format in the shared bookmark column 57b (FIG. 1). 0 and Figure 12).
  • This shared bookmark genre can be created only by the administrator of the server 12, and the provider selects a genre close to the genre of the bookmark provided by the provider from these genres.
  • a new genre can be created as shown in FIG. 11 in order to store the bookmarks classified by genre.
  • FIG. 10 when the right button of the mouse is clicked in the local bookmark field 56 or the provider bookmark field 57a, a pop-up menu 58 is displayed. If you select "New genre” from this menu, you can enter a genre name.
  • "Travel j" is input as the genre name, and the genre "Travel” is created.
  • the genre specified in the storage device of the provider terminal 14 local
  • Figure 12 shows the genres of storage as "Travel J" in the local bookmark column 56, "Travel” in the provider bookmark column 57a, and "Travel” in the shared bookmark column 57.
  • the travel agency j is selected, and the genre is specified for each storage location of the bookmark in this way, and when the add button 51 is clicked, an index input field 54 and an address are input to the specified storage location.
  • Column 55 The contents of 5 are stored as bookmarks in association with each other.
  • the bookmark since “Travel” is selected in the local bookmark column 56, the bookmark is stored in the genre of “Travel” in the storage device of the provider terminal 14. Then, as shown in Fig. 25A, it functions as a bookmark by displaying the stored index in a menu, as in a bookmark in a normal browser. In other words, by clicking on the index labeled “ ⁇ YZ travel top page” in Figure 25A, you can access ⁇ http: ⁇ www.xyz-ryokou.comJ stored in association with this index. it can.
  • the browser 40 instructs the server 12 to display “Travel” as the genre of the storage destination, as shown in FIG.
  • the bookmark information including the provider ID and password entered in the authentication information setting dialog 60 is transmitted.
  • the server 12 performs bookmark reception processing. This processing will be described with reference to the flowchart in FIG.
  • this bookmark related information is received.
  • the provider I and password are obtained from the received bookmark-related information, and are compared with the provider ID and password registered in the provider information database 21 shown in FIG. It is determined whether or not it has been performed. If it has been registered (S320: YES), the received bookmark is stored in the provider bookmark database 22 shown in Fig. 14A (S330).
  • This provider bookmark database 22 has items of genre, index, address, and provider ID.
  • the browser 40 sends the genre “ Travel-one-travel-company "and the address” http: @ www.xyz-ryokou.com J ", which is the content of the address input field 55 shown in FIG. 10, and the index ⁇ ⁇ ⁇ which is the content of the index input field 54
  • the bookmark-related information including the provider ID and password entered in the authentication information setting dialog 60 described in FIG.
  • the server 12 When such bookmark-related information is transmitted, the server 12 performs the same processing as the bookmark reception processing of FIG. 13 described above, and stores the received bookmark-related information in the shared bookmark shown in FIG. 13 (b). Day Evening memorize in base 23. The point value is set to 0. The value of this point is added at the time of bookmark providing processing described later.
  • bookmarks can be registered in the local storage device, the provider bookmark database 22 in the storage device of the server 12, and the shared bookmark database 23 in the storage device on the server 12. it can.
  • the genre of the save destination is specified in all the fields of the oral bookmark field 56, the provider's bookmark ⁇ 57a, and the shared bookmark field 57b. Selected, but one or more of these genres can be selected and stored in the desired location.
  • the bookmark stored in the server 12 as described above is provided as a web page showing the bookmark as a link by the web server function of the server 12. This page is hereinafter referred to as a bookmark page.
  • a main page 69 for the provider is provided by the server 12 as shown in FIG.
  • the provider main page 69 was generated by the server 12 when the registration of the provider information was completed, and the address of this page was stored in the provider information database 21 of FIG. Has been sent to your email address.
  • the provider accesses the bookmark page for provider shown in Fig. 16 and receives the contents. To display. At this time, the browser 40 performs authentication by transmitting the provider ID and the password to the server 12.
  • the provider bookmark page is composed of a provider bookmark genre display field 7 and a provider bookmark content display field 72, as shown in FIG.
  • Provider bookmark genre display field 7 1 is browser 40 This is a column that displays the genre in which the bookmark of the provider ID transmitted from the server is stored.
  • the server 12 reads the provider ID from the provider bookmark database 22 shown in FIG. 14A. Extract and display matching genres. For example, when clientl4 accesses, the genre “Travel” is extracted. Then, an HTML file for displaying this genre in the provider bookmark genre display field 71 is generated and transmitted.
  • the browser 40 receives this HTML file, and provides the provider puck mark genre display field 7 1 To be displayed. At this time, a blank page is displayed for the provider bookmark content display ⁇ 72.
  • browser 40 transmits the genre name of the clicked genre to server 2 together with the provider ID and password.
  • the server 12 performs authentication using the received provider ID and password, extracts a row having the provider ID from the provider bookmark database 22, and generates a provider table. Then, the corresponding index and address are extracted from the provider table, an HTML file is generated as a link, and transmitted to the browser 40. In browser 40, you can access the address by clicking the link. For example, when clientl4 clicks the genre “travel”, the “travel” of the clicked genre name, the provider ID r c li en tl4J, and the password are transmitted to the server 12.
  • the server 12 receives these, performs authentication based on the provider ID and the password, and then provides the provider I from the provider bookmark database 22. There removed Te to base line of C lientl4, it generates a table for providers. In the provider bookmark database 22 shown in FIG. 14A, there is only one clientl4 row, so this row is extracted and becomes the provider table. Of course, if clientl4 If the mark is registered as a provider bookmark, multiple lines will be extracted.
  • This shared bookmark main page is a page in which a part of the genre of the shared bookmark of the server 12 is displayed as a link in a list format, and when a click of any one of these links is detected, Access the shared bookmark page, as shown in Figure 18.
  • users other than the provider can directly display this shared bookmark main page by specifying the address ⁇ http: ⁇ www.serverl2.com / ”from the browser.
  • FIG 18 shows a display example of the shared bookmark page when the link ⁇ Travel company J is clicked on the shared bookmark main page of Figure 17.
  • This shared bookmark page includes frames of a shared bookmark genre display column 80 and a shared bookmark content display column 90.
  • the shared bookmark genre display column 80 is a column for displaying the genre of the shared bookmark transmitted from the browser 40, and the server 12 displays a list of genres for the shared bookmark stored in the storage device in a hierarchical structure ( It is transmitted as data in a tree format that can be folded and expanded. At this time, as shown in Fig. 18, expand the tree in this part so that the genre of the travel agency J, which is the link clicked on the shared bookmark main page, can be seen. These genres are clickable. Yes, if it is clicked, that information is transmitted from the browser 40 to the server 12, and the server 12 clicks if the received clicked genre has further sub-genres Expand the genre and send a page displaying the sub-genre to the browser 40. If the genre includes a link, the page containing the link is shared. Generate and transmit as a 0 frame page.
  • this shared bookmark content display column 90 has an advertisement display section 98 at the top, and below it, a vertical row, a link row 92, a point row 94, a provider A link display section consisting of an ID column 96 is provided.
  • a process in which the server 12 generates the page of the shared bookmark content display column 90 will be described with reference to FIG.
  • a click is detected on the genre indicated by the link on the shared bookmark main page shown in Fig. 17 or the genre displayed on the shared bookmark genre display column 80 shown in Fig. 18
  • the advertisement to be inserted is extracted with reference to the advertisement insertion genre in the advertisement information database 24.
  • This advertising information database 24 is, as shown in FIG. It is a database that stores the advertiser's advertisement information registered in a manner similar to the registration of the provider information shown, and stores the items of advertisement insertion genre, advertiser ID, advertisement information URL, and advertisement fee.
  • the advertisement insertion genre is a column that stores which genre of information is to be inserted when an advertisement is provided to a user.
  • the advertiser ID is the ID of the advertiser providing the advertisement.
  • the advertisement information URL is a URL storing a banner advertisement.
  • the advertising fee is a column that stores the advertising fee charged so far.
  • the server 12 will insert a line having the advertisement insertion genre of "Travel and one travel company". Extracted from the advertising information database 24. Then, the advertisement information URL of this line is inserted into the transmission page which is an HTML file.
  • the rows with the advertisement insertion genre “Travel-One-Travel-Company” are rows 24 a and 24 b, and are selected as the advertisements to insert either of them according to a predetermined rule. Now, assuming that the row 24a is selected, the advertisement information URL of the row 24a is inserted into the transmission page (S420).
  • the predetermined rules include, for example, a rule for selecting the one with the lowest insertion frequency, a rule for selecting randomly, and a rule for selecting in the order stored in the advertisement information database 24.
  • the value of the advertisement fee in the row of the inserted advertisement information URL is added.
  • the advertising fee to be added may be a predetermined fixed value or may be changed according to the situation. In this way, the advertisement fee can be added every time an advertisement is inserted.
  • the index and address of the specified genre are extracted as a table. That is, the shared bookmark database 23 Extract rows of genres that match the specified genre from 3 to generate a table.
  • the table is generated by extracting the row with the genre “Travel-Travel-company” from the shared bookmark database 23 in FIG. 4B.
  • Fig. 14B shows a part of the shared bookmark database 23, but at least the index 23 is line 23a of " ⁇ ⁇ guchi sightseeing" and the line 2 of "HIJK Trabel".
  • a table is generated that includes row 23 c of 3 b, ⁇ ⁇ BCD label ”and row 23 d of ⁇ ⁇ Z travel top page J.
  • Figure 21 shows the extracted genre bookmark table 25, which is the table extracted in this way.
  • the domain name is extracted from the advertisement information URLs in lines 24a and 24b extracted in S10, and the line including the domain name is included in the address of the designated genre bookmark table 25.
  • the link is extracted from the line in order, a link is generated from the index and the address, and inserted into the transmission page.
  • the advertisement information URLs of lines 24a and 24b extracted from the advertisement information database 24 shown in FIG. 20 are respectively "http: @ www.hijktravel.com”. "Http: @ www.aaryokou” .com ”, the lines containing these domain names are extracted from the specified genre bookmark table 25. As shown in Fig.
  • the address of row 25a of the specified genre bookmark table 25 contains 5hup: ⁇ www.hijktravel.com, so the index and address of row 25a are used as a link. Enter the sending page. Also, put the point and the provider ID from this line 25a along with the link, and insert it into the transmission page. As a result, when the sending page is sent in a later step, the browser 40 displays the link 92 a, the point 94 a, and the provider ID 96 a as shown in FIG. browser
  • bookmarks related to the advertisement information of all the genres stored in the advertisement information database are inserted at the top of the page.
  • the transmission page is transmitted to the browser 40.
  • S460 it is determined whether or not the transmission destination is a provider. If the transmission destination is the provider (S450: YES), the processing ends here. On the other hand, if the transmission destination is not the provider (S450: NO), the flow shifts to S470.
  • the points are distributed and given to the provider who provided the transmitted bookmark. This point distribution is based on the difference between the advertising fee added to the advertiser when the advertisement was delivered, the cost of operating the bookmark system 1, and the remaining amount being paid by the bookmark provider in the transmitted page. This is done by apportioning and finding the point value corresponding to the amount.
  • Points given in this way can be confirmed by clicking ⁇ Check Points ”on the provider's main page 69 shown in Figure 15 or can be used by clicking ⁇ Use Points ’ .
  • the server # 2 receives the provider ID and the password, extracts the points of the provider ID from the shared bookmark database 23, adds them up, and outputs the points to the browser 40. . Therefore, the browser 40 displays the current total value of the provider's points.
  • points where points can be used include, for example, product purchase rights, cash, gift certificates, air tickets, free viewing rights for paid programs, free use rights for Internet paid sites, free use rights for telephones, discount tickets, etc. can give.
  • points are awarded, and only when the points reach a predetermined value, the above-mentioned merchandise purchase right, cash, gift certificate, air ticket, free viewing right of paid programs, Internet paid site You may be given a right to use your phone for free, a right to use your phone, or a discount voucher.
  • the points are made to correspond to the amount of money, and the points are transferred to the provider account stored in the provider information database 21 every predetermined period or every time the predetermined point value is reached, or the electronic data can be used in a network or the like. It may be given as money.
  • the points may be used as cash as they are, or they may be used as a privilege only when they become a set value such as 50,000 points and 100,000 points. In such a case, when the point reaches a predetermined value or every predetermined period, the current point is provided to the user. The point may be notified by using a telephone number or an e-mail address stored in the provider information database 21. In this way, the user can know at what point the privilege can be obtained, so that the user can aim for the point and further promote the provision of the bookmark.
  • the processing of S310 and S330 corresponds to processing as a bookmark input means
  • the shared bookmark database 23 corresponds to bookmark storage means
  • the processing of S450 Corresponds to processing as a puck mark supply means.
  • S425 corresponds to the processing as the advertisement fee calculating means
  • the processing of S470 corresponds to the processing as the point providing means and the distribution means.
  • the authentication information setting dialogue 60 was displayed and the provider ID and password were input.However, the provider ID and password were sent to the browser 40 using cookies or the like. It is good to memorize it and use the memorized provider ID and password.
  • the oral bookmark column 56, the provider bookmark column 57a, and the shared bookmark column 57b are provided. Only 57 b may be provided. Further, it may be possible to select which of these is displayed.
  • the bookmark bookmark dialog 50 shown in FIG. 10 is displayed at the time of bookmarking, and the genre of the bookmark destination is specified.
  • the genre may be specified later.
  • the bookmarks are stored in the storage device of the provider terminal 14 for the time being, and the genre of the stored bookmarks in the shared bookmarks is later specified so that the bookmarks are stored in the shared bookmark database 23.
  • the genre of the shared bookmark is displayed in a format such as the shared bookmark field 57b, and the bookmark is transmitted to the server 12 by dragging and dropping an existing bookmark into the displayed genre field. What should I do?
  • bookmark page shown in Figure 16 and the shared page shown in Figure 18 It is advisable to copy a link or genre between bookmark pages by dragging and dropping.
  • the bookmark-related information is stored in the tabular database.
  • a genre may be associated with a directory (folder) using a file system
  • a bookmark may be associated with a file (a so-called short cut, alias, or other predetermined format file).
  • the genres stored in the server 12 may be subdivided in the server 12 according to the amount of advertisements posted in each genre and the number of registered bookmarks. At this time, the division may be notified to the provider of the genre by e-mail or the like. In this way, bookmarks registered in a new genre will be moved to increase the point distribution rate.
  • the advertisement information is stored in a server other than the server # 2 indicated by the advertisement information URL, but may be stored in a storage device in the server 12 as a matter of course. In this way, it is also possible to provide only advertisements that have passed the examination by the administrator of the server 12.
  • the advertisement was a banner advertisement.
  • the advertisement need not be an image.
  • the advertisement may be text, video, audio, or the like.
  • the URL of text data, video data, audio data, etc. may be specified as the advertisement information URL.
  • the genre for inserting an advertisement is determined according to the “advertisement genre” of the advertisement information database shown in FIG. 20. It may be determined by such a method. For example, a bookmark including a part of the advertisement information URL may be extracted from the shared bookmark database 23, and the genre of the bookmark may be inserted. If the advertisement is text, the genre may be estimated from the character strings included in the text.
  • the advertisement information address in the advertisement information database of abcdef is "http: ⁇ cm.abcdef.co.jp"
  • the line containing "abcdef.co.jp" which is a part of the address is specified genre. Extract from one table and insert it at the top of the sending page.
  • a column for storing an advertisement insertion target URL is provided in the advertisement information database 24 shown in FIG. 20, and the advertisement insertion target URL exists in the address of the designated genre bookmark table 25 in FIG. 21.
  • the advertiser can place the desired bookmark at the top, and can increase the possibility that the advertisement information or the desired bookmark is clicked.
  • the advertisement information to be inserted when there is a plurality of genres in which the advertisement information to be inserted is to be inserted, one of the genres is selected according to a predetermined rule, and the advertisement information URL is inserted.
  • the advertisement is displayed as shown in the advertisement display section 98, but may be inserted so that a plurality of advertisements are displayed as shown in FIG. 22, for example.
  • the insertion position is not limited to the upper part, and may be any position that is easily visible on the browser 40.
  • Signs 99 should be provided to make the related bookmarks more prominent.
  • the sign 99 may be colored, blinking, or include a character string such as “Recommended”.
  • An advertisement may be placed on the sign 99.
  • the method of distribution when giving points can be freely determined. For example, the distribution may be made to only the provider of the bookmark related to the inserted advertisement, or the distribution ratio may be made higher to those providers. Also, points may be given to the provider.
  • the advertisement fee is added and points are given to the provider, but the advertisement is distributed.
  • the ad is clicked, when the ad is displayed on the browser, or when the user purchases a product or answers a questionnaire at the advertiser's site, Full It is good to give it when it is dropped.
  • the detection of whether or not the predetermined grant condition is satisfied may be performed by the server 12 or may be performed by a browser or an advertiser's site, and the result may be transmitted to the server 12.
  • the advertising fee may be added and points may be given, or each time one of the granting conditions is met, the advertising fee may be added and points will be given. You may make it. In that case, it is advisable to set different advertising fees and points for each granting condition. For example, if an ad is delivered, the ad fee is 10 yen and 1 point is awarded. If the ad is clicked, the ad fee is 20 yen and 2 points are awarded. If you purchase the product on the site, it is advisable to set the advertising fee to 100 yen and give 10 points.
  • FIG. 23 shows an example of a shared bookmark list page for each provider when the user ID 96a rusagu in FIG. 18 is clicked. This page is created by extracting rows with the provider ID usagi from the shared bookmark database 23 and inserting data for each item in the extracted rows.
  • the provider can obtain a list of his or her own points. Therefore, when "Point confirmation J" in Fig. 15 is clicked, it is advisable to add the total value of the points to the shared bookmark list page by provider in Fig. 23 and send it.
  • the advertisement fee of the advertisement displayed on that page is the same as that of the provider. Therefore, if a provider provides good-quality bookmarks, the access to the provider's page will increase, and the provider's points will be added. For example, if a provider collects and provides bookmarks for a particular use, users who are interested in that use will use this provider's page.
  • points are given to the provider, but points may be given to the user.
  • a shared bookmark page as shown in FIG. 24 may be generated and transmitted instead of the shared bookmark page in FIG.
  • the use point 100 given to the user may be clearly specified.
  • the value of the use point 100 may be automatically calculated from the advertisement fee, or may be set by the advertiser in the advertisement information database 24. Further, as shown in FIG. 24, the usage points may be different for each granting condition (for each action).
  • the bookmark provided by the provider was made available by displaying it as a link on the provider bookmark page shown in Fig. 16 or the shared bookmark page shown in Fig. 18.
  • the bookmark database for providers 2 2 and the shared bookmark database 2 The content of step 3 may be imported into the browser, and the bookmark may be made available from the menu of the browser as shown in FIG. 25B or 25C.
  • Figure 25B corresponds to the bookmark page for the provider in Figure 16
  • Figure 25C corresponds to the shared bookmark page in Figure 18.
  • the links (index and address) of this menu may be fetched from the server 12 at predetermined time intervals, or may be fetched when the fetch menu 45b is clicked.
  • the provider terminal 14 and the user terminal 16 in the above embodiment can be realized as various devices.
  • personal computers portable information terminals, information appliances, game machines, mobile phones, and the like.
  • the form of the page to be provided may be changed according to the display capability of each terminal.
  • the configuration shown in Fig. 26 may be used.
  • bookmark system of the present invention even those who have not been willing to provide (disclose) a bookmark in the past will provide the bookmark in order to gain points. Therefore, it is possible to easily obtain many bookmarks and to improve the quality of bookmarks, so that it is possible to provide bookmarks that are highly convenient for users, thereby promoting the use of the bookmark system. can do.

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Abstract

L'invention concerne un appareil de gestion de signets en ligne destiné à promouvoir l'offre de signets. Ainsi, un serveur (12) hébergeant des informations publicitaires reçoit d'un terminal (14) fournisseur un signet, qu'il enregistre. Le serveur (12) transmet ensuite le signet enregistré et les informations publicitaires associées audit signet à un terminal utilisateur, en cas d'accès par le terminal côté utilisateur. Les frais publicitaires incombant au publicitaire pour les informations publicitaires transmises sont totalisés, et le fournisseur du signet transmis gagne des points sur la base desdits frais publicitaires. Le signet et les informations publicitaires sont ensuite reçus par le terminal côté utilisateur (16), qui en informe l'utilisateur. Puisque le fournisseur fournit un signet dans le but d'accumuler des points, l'offre de signets faite à un utilisateur est encouragée et l'opérateur du serveur (12) peut encaisser les revenus relatifs aux frais publicitaires.
PCT/JP2001/005341 2000-06-22 2001-06-21 Systeme de signets WO2001098977A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2001266322A AU2001266322A1 (en) 2000-06-22 2001-06-21 Bookmark system

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
JP2000187733A JP2002007856A (ja) 2000-06-22 2000-06-22 ブックマークシステム
JP2000-187733 2000-06-22

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Publication Number Publication Date
WO2001098977A1 true WO2001098977A1 (fr) 2001-12-27

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PCT/JP2001/005341 WO2001098977A1 (fr) 2000-06-22 2001-06-21 Systeme de signets

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JP (1) JP2002007856A (fr)
AU (1) AU2001266322A1 (fr)
WO (1) WO2001098977A1 (fr)

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JP5425531B2 (ja) * 2009-06-10 2014-02-26 株式会社Ｎｔｔドコモ 閲覧状況分析システム、閲覧状況分析サーバ
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JP5567067B2 (ja) * 2012-05-31 2014-08-06 楽天株式会社 特典付与システム、特典付与方法、特典付与装置、特典付与プログラム、特典関連情報表示プログラム及び特典関連情報表示方法
JP6128903B2 (ja) * 2013-03-12 2017-05-17 任天堂株式会社 コンテンツ共有システム、コンテンツ共有サーバ装置、コンテンツ共有方法及びコンピュータプログラム
JP5883197B1 (ja) * 2014-03-25 2016-03-09 楽天株式会社 リンク設定方法、リンク設定プログラム、及び情報記録媒体
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