WO2001078047A1 - Procede de reclame/publicite et support enregistre - Google Patents

Procede de reclame/publicite et support enregistre Download PDF

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Publication number
WO2001078047A1
WO2001078047A1 PCT/JP2000/002259 JP0002259W WO0178047A1 WO 2001078047 A1 WO2001078047 A1 WO 2001078047A1 JP 0002259 W JP0002259 W JP 0002259W WO 0178047 A1 WO0178047 A1 WO 0178047A1
Authority
WO
WIPO (PCT)
Prior art keywords
answer
quiz
advertisement
notified
free
Prior art date
Application number
PCT/JP2000/002259
Other languages
English (en)
Japanese (ja)
Inventor
Shuichiro Takahashi
Original Assignee
Shuichiro Takahashi
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Shuichiro Takahashi filed Critical Shuichiro Takahashi
Priority to AU2000236727A priority Critical patent/AU2000236727A1/en
Priority to PCT/JP2000/002259 priority patent/WO2001078047A1/fr
Publication of WO2001078047A1 publication Critical patent/WO2001078047A1/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M15/00—Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47211—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting pay-per-view content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/654—Transmission by server directed to the client
    • H04N21/6543—Transmission by server directed to the client for forcing some client operations, e.g. recording
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17345—Control of the passage of the selected programme
    • H04N7/17354—Control of the passage of the selected programme in an intermediate station common to a plurality of user terminals
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2215/00—Metering arrangements; Time controlling arrangements; Time indicating arrangements
    • H04M2215/01—Details of billing arrangements
    • H04M2215/0192—Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods

Definitions

  • the present invention relates to an advertising method and a recording medium for making a service free when a correct answer is given by answering, for example, a quiz on a wired or wireless communication line, and thereby enabling efficient and reliable advertising.
  • a correct answer for example, a quiz on a wired or wireless communication line
  • a service that provides long-distance and international calls using mobile and landline phones free of charge. This is to allow the communication service to collect advertising fees from advertisers, and to allow free calls to advertisers for a certain period of time after listening to the advertiser's advertisement for a certain period of time.
  • the present invention inserts, for example, a quiz answer (password) in the advertisement during the period from the advertisement being performed to the end of the advertisement so that the free service cannot be used unless the answer is given. Accordingly, it is an object of the present invention to provide an advertising method and a recording medium capable of performing advertising efficiently and reliably. Disclosure of the invention
  • the advertising method according to the present invention is characterized in that, when a communication service providing a free service advertises on a wired or wireless communication line, a first step of inserting a quiz answer into the advertisement and the free service A second step of returning the answer to the quiz after the applicant who wants to use the advertisement listens to the advertisement, and the communication service side is free if the answer to the returned quiz is correct. And a third step of providing a service.
  • the first step includes a fourth step in which the answer to the quiz is a multi-digit password or a predetermined keyword.
  • the advertisement method of the present invention is such that the first and fourth steps include a fifth step of inserting the answer of the quiz into the advertisement at once. It is.
  • the first and fourth steps may include a sixth step of dividing and inserting the answer of the quiz for each break of the advertisement. It was made.
  • the first step includes a seventh step of setting the free service to a long-distance or international call free service
  • the second step includes: An eighth step of accessing the communication service side; a ninth step in which, when the access is completed, the guidance of the free service is notified by image or voice; and the notification of the guidance of the free service ends.
  • a 10th step in which an advertisement is notified by an image or a sound
  • a 1st step in which an answer of the quiz is notified by an image or a sound in the interval between the advertisements
  • the first and second steps in which a message prompting the reply of the answer of the quiz is notified by image or voice, and the answer of the quiz is returned.
  • the 14th step is that the advertisement is notified by an image or a voice in a different order from the previous time.
  • a 15th step in which another quiz answer different from the quiz answer is notified by an image or a sound between the advertisements, and a reply of the another quiz answer when the advertisement is completed.
  • the 16th step in which the content prompting the user is notified by image or sound, and the answer of the another quiz If the answer to the other quiz is correct, a 17th step in which a call can be made to the other party to be called free of charge is included.
  • the first step includes an 18th step in which the free service is a free service of satellite broadcasting or CATV capable of two-way communication, and the first step includes:
  • the second step is a nineteenth step of accessing a predetermined channel number; a step 20 in which, when the access is completed, a guide to a free viewing service is notified by image or voice;
  • a second step in which the advertisement is notified by image or sound, and a second step in which the answer of the quiz is notified by image or sound in the interval between the advertisements
  • a second or third step in which the content prompting the reply of the quiz answer is notified by image or sound, and the quiz answer is returned, and the quiz answer is correct. If you want, paid channel It is obtained to include a second fourth step that can be viewed on free.
  • the 25th step in which the advertisement is notified by an image or a voice in a different order from the previous time
  • the 27th step in which the prompting content is notified by image or sound, and the answer of the another quiz are returned, and if the answer of the another quiz is correct, the desired pay channel is viewed free of charge. And a twenty-eighth step that can be performed.
  • the first step includes a twentieth step of setting the free service to a free telephone service on an Internet.
  • the second step includes a 30th step of accessing a homepage on the Internet, and when the access is completed, a notification of the free telephone service is notified by image or voice.
  • the advertisement is notified by an image or a sound.
  • a voice notification of the first step and, when the advertisement is completed, a third step of notifying the user of the answer of the quiz by an image or a voice, and returning the answer of the quiz.
  • a third step in which a call can be made to the other party to be called free of charge is included.
  • the advertisement method of the present invention in the third step, if the answer to the quiz is not correct, the advertisement is notified in a different order from the previous time by an image or a sound.
  • Replying to the 36th step in which the prompting content is notified by image or sound, and replying the answer of the other quiz, and if the answer of the another quiz is correct call the other party who wants to make a call for free And the 37th step that can be performed.
  • the first step includes a 38th step in which the free service is set as a free content service using the Internet, and the second step is performed.
  • the steps include a 39th step of accessing the homepage of the free content service, and a 40th step in which, when the access is completed, the guidance of the free content service is notified by image or voice.
  • an advertisement is notified by an image or a sound.
  • a fourth step in which the answer of the quiz is notified by an image or a sound in between, and a fourth step in which, when the advertisement is completed, the content prompting the reply of the answer of the quiz is notified by an image or a sound. And returning the answer to the quiz, and if the answer to the quiz is correct, a fourth step of receiving the free content service.
  • the forty-fourth step if the answer to the quiz is not correct, the forty-fourth step in which the advertisement is notified by an image or a voice in a different order from the previous time And a step 46 in which another quiz answer different from the quiz answer is notified by an image or a sound between the advertisements, and when the advertisement ends, a reply of the another quiz answer is given.
  • the answer to the quiz is notified by a multi-digit password or a predetermined keyword. This includes the 49th process. Also, in the advertisement method of the present invention, in the first, second, third, and second steps, the answer to the quiz is notified in a lump between the advertisements. Is included.
  • the answer to the quiz is divided and notified for each section of the advertisement. It is designed to include 51 steps.
  • the recording medium of the present invention is such that a program showing the first to 51st procedures is recorded thereon.
  • the communication service side performing the free service is wired or wireless.
  • insert the answer of the quiz in the advertisement after the applicant of the free service views the advertisement, return the answer of the quiz, the communication service side Only when the answer to the returned quiz is correct, by providing the free service, the advertisement can be surely viewed.
  • FIG. 1 is a block diagram showing an outline of an advertisement system according to an embodiment of the advertisement method of the present invention.
  • FIG. 2 is a block diagram showing details of the communication service side of FIG.
  • FIG. 3 is a flowchart for explaining an advertisement method in the advertisement system of FIG.
  • FIG. 4 is a diagram for explaining an advertisement method in the advertisement system of FIG.
  • FIG. 5 is a diagram for explaining an advertisement method in the advertisement system of FIG.
  • FIG. 6 is a diagram for explaining an advertisement method in the advertisement system of FIG.
  • FIG. 7 is a diagram for explaining an advertising method in the advertising system of FIG. 1.
  • FIG. 8 is a diagram for explaining an advertisement method in the advertisement system of FIG. 1.
  • FIG. 9 is a diagram for explaining an advertisement method in the advertisement system of FIG.
  • FIG. 10 is a diagram for explaining an advertisement method in the advertisement system of FIG.
  • FIG. 11 is a diagram for explaining an advertisement method in the advertisement system of FIG.
  • FIG. 12 is a diagram for explaining an advertisement method in the advertisement system of FIG.
  • FIG. 13 is a diagram for explaining an advertisement method in the advertisement system of FIG.
  • FIG. 14 is a diagram for explaining an advertisement method in the advertisement system of FIG.
  • FIG. 15 is a diagram for explaining an advertisement method in the advertisement system of FIG.
  • FIG. 16 is a diagram for explaining an advertisement method in the advertisement system of FIG.
  • FIG. 17 is a diagram for explaining an advertisement method in the advertisement system of FIG.
  • FIG. 18 is a diagram for explaining an advertisement method in the advertisement system of FIG.
  • FIG. 19 is a diagram for explaining an advertisement method in the advertisement system of FIG.
  • FIG. 20 is a diagram for explaining an advertisement method in the advertisement system of FIG.
  • FIG. 21 is a diagram for explaining an advertisement method in the advertisement system of FIG. BEST MODE FOR CARRYING OUT THE INVENTION
  • FIG. 1 shows an advertisement system according to an embodiment of the advertisement method of the present invention.
  • Fig. 2 is a block diagram showing an overview of the system
  • Fig. 2 is a block diagram showing details of the communication service side in Fig. 1
  • Fig. 3 is a block diagram showing a method of advertising in the advertising system of Fig. 1.
  • 4 to 21 are flowcharts for explaining an advertising method in the advertising system of FIG. 1.
  • the advertising system shown in FIG. 1 is a communication service side. 10; communication terminals 20 and 30; Commercial transmission, personal identification number / desired telephone number transmission, and free telephone or content service transmission / reception are performed between the communication service side 10 and the communication terminal 20. Commercial transmission, personal identification number / desired telephone number transmission, and free call service are provided between the communication service side 10 and the communication terminals 20 and 30.
  • the communication terminal 20 for example, a desktop type personal computer, a notebook computer, a PDP (personal information terminal), or the like can be used.
  • the communication terminal 30 for example, a fixed telephone or a mobile telephone can be used.
  • the transmission / reception terminal 40 transmits / receives a satellite broadcast or a broadcast such as CATV. Further, for example, the communication terminals 20 and 30 can perform wired or wireless communication with the communication service side 10.
  • Communication service side 10 is a readable / writable semiconductor recording device (RAM) 11, computer screen display device 12, computer output display unit 13, read-only semiconductor recording device (ROM) 14, for central processing unit Clock 15, random number generation function 16 for identification number or commercial display order, central processing unit (CPU) 17, basic software for central control computer 18, storage device for information storage 19 It has.
  • RAM readable / writable semiconductor recording device
  • ROM read-only semiconductor recording device
  • CPU central processing unit
  • basic software for central control computer storage device for information storage 19 It has.
  • the readable / writable semiconductor recording device (RAM) 11 stores the result of calculation by the central processing unit (CPU) 17 and the like.
  • Computer screen display device 1 2 The result of the operation by the central processing unit (CPU) 17 is displayed on the computer output display unit 13.
  • the read-only semiconductor recording device (ROM) 14 stores programs used by the central processing unit (CPU) 17.
  • the central processing unit clock 15 gives processing timing to the central processing unit (CPU) 17.
  • the random number generation function unit 16 for a personal identification number or a commercial display order generates an answer (password) for a quiz to be inserted during the advertisement. The details will be described later.
  • the central processing unit (CPU) 17 performs a predetermined calculation operation using a program of the basic software 18 for the central control computer.
  • the information storage device 19 has free service content information 19a, service usage time information 19b, generated random number information 19c, actual usage billing information 19d, and free service usage count information 19e. It has advertiser billing information 19f.
  • the central processing unit (CPU) 17 is connected to the communication line input / output device 10a connected to the advertiser computer.
  • the central processing unit (CPU) 17 is connected to the network interface device 10b.
  • the network interface device 1 Ob is connected to a satellite broadcasting or CATV control computer 10c and a telephone exchange or a telephone exchange computer 10d.
  • the services provided by the communication service side 10 include, for example, a free call service using a communication terminal 30 that is a fixed telephone or a mobile phone, and a two-way communication function such as satellite broadcasting such as CS and cable television.
  • a service that allows you to watch pay-per-view programs for each program for free from the 40 sending / receiving terminals 40 a free Internet connection service, a free telephone communication service using the Internet, and an Internet Some free services that use —There are screws, etc.
  • the method 1 will be described. As shown in FIG. 3, when the communication service side 10 is accessed using the communication terminals 20 and 30 and the transmission and reception terminal 40, the communication terminals 20 and 30 On the display of the transmitting / receiving terminal 40, for example, an explanation of the method of use as shown in FIG. 4 is displayed (step 301,
  • FIG. 4 shows, for example, the free international call connection service. Users cannot use this international call free service unless they correctly answer the PIN (quiz) displayed between commercials, as shown in Fig. 4. If the answer to the security code (quiz) is incorrect, you will have to start over. be careful. To accept these terms and proceed to the Services screen, select Continue Down. If you want to receive the free international call service, select “Proceed to service”.
  • an advertisement as shown in FIG. 5 for example, “Cake is still XXXX” is displayed (step 303).
  • the advertisement in Fig. 5 can be accompanied by video and audio, and can be multiple.
  • the advertisement in Fig. 5 When the advertisement in Fig. 5 is completed, the answer to your personal quiz, as shown in Fig. 6, is 5866383. Is displayed (step 304). The content in Fig. 6 can be accompanied by audio. Wear.
  • the answer to the personal identification number (quiz) in FIG. 6 is generated by the random number generation function unit 16 for personal identification number or commercial display order in FIG.
  • the answer to the personal identification number (quiz) is six digits, but may be five digits or less, or seven or more digits.
  • an advertisement such as that shown in Fig. 7, for example, "Healthy Ichiban Tomato Juice” is displayed.
  • the advertisement in Fig. 7 can be accompanied by video and audio, and can be multiple.
  • a message prompting the user to input a personal identification number (answer to the quiz) as shown in Fig. 8 is displayed.
  • the message prompting you to enter here is, for example, "Please enter the PIN (quiz answer) displayed on your keyboard”.
  • the communication service side 10 determines whether the password (quiz answer) is correct or not ( Step 3 05).
  • the display of the communication terminals 20 and 30 and the transmitting and receiving terminal 40 will show the contents of the response as shown in FIG. 9, for example.
  • the response here is, for example, "Congratulations. Is the correct answer. Enter the telephone number of the desired recipient from the country code. — Select a call when finished. ]. Then, after entering the other party's telephone number into the ⁇ lobby, and selecting a call, you can receive the free call service (step 310).
  • Step 3 0 5 the PIN (the answer to the quiz) If is not correct, the process returns to (Step 303) (Step 307).
  • the PIN (quiz answer) shown in Fig. 6 will be different from the previous one.
  • the display order of the advertisements is also different from the previous one. The above is the procedure of the method (2).
  • the display of the communication terminals 20 and 30 and the transmission and reception terminal 40 is as follows. For example, a description of the method of use as shown in Fig. 10 is displayed (steps 301 and 302). An explanation of this method of use can also be given by voice. As described above, the screen shown in Fig. 10 cannot be used unless you answer correctly the PIN code displayed between commercials, for example, to use the free international call connection service. The PIN (quiz answer) is displayed one digit at a time. Example: 5 8 6 3 8 3 will be displayed in the order of 5 — 8 — 6 — 3 — 8 — 3.
  • an advertisement as shown in FIG. 11 for example, “Cake is still XXX company” is displayed (step 310). ).
  • the advertisement in Fig. 11 can be accompanied by video and audio, and can be multiple.
  • the answer to "Your personal identification number (quiz) is 5 in the first digit. Is displayed (step 309).
  • the content of Fig. 12 must be accompanied by audio. Can be.
  • the answer to the personal identification number (quiz) in FIG. 12 is generated by the random number generation function unit 16 for the personal identification number or commercial display order in FIG.
  • the answer to the password (quiz) is one digit, but it can be multiple digits (for example, two digits).
  • the advertisement shown in Fig. 13 such as "Health Ichiba Tomatoji Youth” is displayed (step 3).
  • the advertisement in Fig. 13 can be accompanied by video and audio, and can be multiple.
  • the answer of the second digit PIN (quiz) is displayed, for example, in the display content as shown in Fig. 12 (step 311). Again, the answer to the PIN (quiz) can be accompanied by audio.
  • step 3 12 if the display of the advertisement and the PIN one by one is repeated in proportion to the number of digits of the PIN (step 3 12), for example, the PIN (quiz answer ) Is displayed.
  • the message prompting you to enter here is, for example, "Please enter the PIN (quiz answer) displayed to you from the keyboard.”
  • Step 305 enter the password (quiz answer) in ⁇ ⁇ and select “Confirm”, and the communication service side 10 will determine whether or not the password (quiz answer) is correct.
  • the display of the communication terminals 20 and 30 and the transmitting and receiving terminal 40 will display the contents of the response as shown in FIG. 15, for example.
  • the response here is, for example, "Congratulations is. Is the correct answer. Enter the telephone number of the desired recipient from the country code. — When you are finished, select a call. ]. Then, after entering the other party's telephone number in the mouth-mouth, you can receive a free call service by selecting a call (step 310).
  • Step 305 If the password (answer of the quiz) is not correct in (Step 305), the process returns to (Step 308) as described above (Step 307). However, in this case, the PIN (quiz answer) shown in Fig. 12 will be different from the previous PIN. The display order of the advertisements is also different from the previous one. This is the procedure for method 2
  • an advertisement as shown in FIG. 17, for example, “cake is still XXX company” is displayed (step 303).
  • the advertisement in Figure 17 can be accompanied by video and audio, and can be multiple.
  • the answer to your quiz, as shown in Figure 18 for example is 5866383.
  • the content of Fig. 18 can be accompanied by audio.
  • an advertisement shown in FIG. 19 for example, “healthy first tomato juice” is displayed.
  • the advertisement in Fig. 19 can be accompanied by video and audio, and can be multiple.
  • a message prompting the input of a personal identification number for example, as shown in FIG. 20 is displayed.
  • the message prompting you to enter here is, for example, "Please enter the PIN (quiz answer) displayed on your keyboard”.
  • Step 3 05 the communication service side 10 determines whether the PIN (quiz answer) is correct. Yes (Step 3 05).
  • the display of the communication terminals 20 and 30 and the transmission and reception terminal 40 will show the contents of the response as shown in Fig. 21 for example.
  • the response here is, for example, “Congratulations. Is the correct answer. Select the item you want to exchange or buy. ] It is. Then, one of “car”, “furniture”, “household electric appliances”, “personal computer”, “jewel”, “bicycle” and the like displayed on the screen of FIG. 21 is selected.
  • Free call applicants call a predetermined telephone number, for example, a telephone number such as 0120 or 1-800 in the United States.
  • the guidance may include, for example, "This is a free long-distance call (or international call) service. If you would like to use it, please listen to the commercial. At the end of the commercial, you will be asked for your PIN (quiz answer), so enter your PIN with the button on your phone. Then, enter the phone number of the person you want to call and the call will be placed. If this number is incorrect, you will have to start over again, so listen carefully. "This is a free long-distance call (or international call) service. If you would like to use it, please listen to the commercial. At the end of the commercial, you will be asked for your PIN (quiz answer), so enter your PIN with the button on your phone. Then, enter the phone number of the person you want to call and the call will be placed. If this number is incorrect, you will have to start over again, so listen carefully. "
  • the guidance tells the user to enter a personal identification number (answer to the quiz) using the button on the telephone.
  • a user can enter a destination to which he / she wants to make a call and make a free call to the destination.
  • the guidance screen shows, for example, "If you would like to use the free viewing service, please see the commercial.
  • the answer to the PIN (quiz) is displayed between the commercials. Write down the note You will be asked for your PIN at the end of the commercial, so please enter your PIN with the button on the channel, and if you are correct, select the program you want to watch. If this number is incorrect, it will be restarted from the beginning, so please watch it carefully. " These contents can also be notified by voice.
  • Free call applicants access a homepage that offers free telephone service on the Internet.
  • banner-type advertisements are conventionally displayed, but here no advertisement is displayed in such a manner.
  • a PIN quiz answer
  • a user can enter a destination to which he / she wants to make a telephone call by calling the desired destination for free.
  • free content services include, for example, services, e-mail services, marriage matchmaking services, fortune-telling, and file downloads. It can be applied to any service that the user wants to use the service of the third party without charge for free.
  • the display of the communication terminals 20 and 30 and the transmitting and receiving terminal 40 shows a password in the advertisement.
  • the number (quiz answer) is displayed (including voice), and after the advertisement is completed, if you enter your PIN (quiz answer) when using the free service, you can use the free service. I made it. This allows advertisers to efficiently and reliably advertise because those who wish to use the free service cannot use the free service without listening to the advertisement until the end.
  • a quiz answer is inserted into the advertisement, and the use of the free service is performed. After the applicant has viewed the advertisement, the answer of the quiz is returned, and the communication service side returns before the reply Only when the answer to the quiz is correct, the free service is provided and the advertisement is surely viewed, so that the advertisement can be efficiently and reliably performed.

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  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Databases & Information Systems (AREA)
  • Marketing (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • Telephonic Communication Services (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Un jeu-questionnaire est ajouté à une publicité présentée par un côté service de communication assurant un service gratuit par l'intermédiaire d'un circuit de communication filaire ou sans fil et la réponse au jeu-questionnaire est insérée dans la publicité. La personne qui souhaite recevoir un service gratuit envoie la réponse après avoir regardé la publicité. Le service n'est offert que lorsque la réponse envoyée est la bonne réponse. De cette manière, on peut être sûr que la publicité est regardée par la personne et que l'objectif de la réclame/publicité est atteint de manière sure et efficace.
PCT/JP2000/002259 2000-04-07 2000-04-07 Procede de reclame/publicite et support enregistre WO2001078047A1 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
AU2000236727A AU2000236727A1 (en) 2000-04-07 2000-04-07 Advertisement/publicity method and recorded medium
PCT/JP2000/002259 WO2001078047A1 (fr) 2000-04-07 2000-04-07 Procede de reclame/publicite et support enregistre

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/JP2000/002259 WO2001078047A1 (fr) 2000-04-07 2000-04-07 Procede de reclame/publicite et support enregistre

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Citations (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPS6417553A (en) * 1987-06-25 1989-01-20 American Telephone & Telegraph Paid exchange system of telephone
JPH08130579A (ja) * 1994-10-28 1996-05-21 Nippon Ido Tsushin Kk 広告入り通信サービス機能を有する通信網
JPH08214273A (ja) * 1994-11-03 1996-08-20 At & T Corp 対話式テレビシステム
JPH1032655A (ja) * 1996-07-12 1998-02-03 Nec Corp 課金方式
JPH10108145A (ja) * 1996-09-27 1998-04-24 Matsushita Electric Ind Co Ltd 放送システム及びこれに用いる情報放送受信端末装置
JPH10135920A (ja) * 1996-10-31 1998-05-22 Casio Comput Co Ltd 送受信システム、送受信方法、送信方法、受信方法、及び受信装置
JPH1125596A (ja) * 1997-07-07 1999-01-29 Victor Co Of Japan Ltd デジタルオーディオディスク及びその記録再生方法、エンコード装置並びにデコード装置
JPH1195694A (ja) * 1997-09-19 1999-04-09 Sharp Corp 広告装置及び広告方法並びに情報処理プログラムを記録した記録媒体
JPH11187123A (ja) * 1997-12-22 1999-07-09 Masafumi Nishiyama 情報通信方法及び装置

Patent Citations (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPS6417553A (en) * 1987-06-25 1989-01-20 American Telephone & Telegraph Paid exchange system of telephone
JPH08130579A (ja) * 1994-10-28 1996-05-21 Nippon Ido Tsushin Kk 広告入り通信サービス機能を有する通信網
JPH08214273A (ja) * 1994-11-03 1996-08-20 At & T Corp 対話式テレビシステム
JPH1032655A (ja) * 1996-07-12 1998-02-03 Nec Corp 課金方式
JPH10108145A (ja) * 1996-09-27 1998-04-24 Matsushita Electric Ind Co Ltd 放送システム及びこれに用いる情報放送受信端末装置
JPH10135920A (ja) * 1996-10-31 1998-05-22 Casio Comput Co Ltd 送受信システム、送受信方法、送信方法、受信方法、及び受信装置
JPH1125596A (ja) * 1997-07-07 1999-01-29 Victor Co Of Japan Ltd デジタルオーディオディスク及びその記録再生方法、エンコード装置並びにデコード装置
JPH1195694A (ja) * 1997-09-19 1999-04-09 Sharp Corp 広告装置及び広告方法並びに情報処理プログラムを記録した記録媒体
JPH11187123A (ja) * 1997-12-22 1999-07-09 Masafumi Nishiyama 情報通信方法及び装置

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