WO2001047156A3 - Procede et dispositif permettant de fournir des annonces publicitaires ciblees - Google Patents

Procede et dispositif permettant de fournir des annonces publicitaires ciblees Download PDF

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Publication number
WO2001047156A3
WO2001047156A3 PCT/US2000/034421 US0034421W WO0147156A3 WO 2001047156 A3 WO2001047156 A3 WO 2001047156A3 US 0034421 W US0034421 W US 0034421W WO 0147156 A3 WO0147156 A3 WO 0147156A3
Authority
WO
WIPO (PCT)
Prior art keywords
selections
advertisements
targeted advertisements
invention delivers
present
Prior art date
Application number
PCT/US2000/034421
Other languages
English (en)
Other versions
WO2001047156A2 (fr
Inventor
Scott R Swix
John R Stefanik
John C Batten
Original Assignee
Bellsouth Intellect Pty Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US09/467,889 external-priority patent/US6718551B1/en
Application filed by Bellsouth Intellect Pty Corp filed Critical Bellsouth Intellect Pty Corp
Priority to EP00986555A priority Critical patent/EP1240738A2/fr
Priority to CA2387562A priority patent/CA2387562C/fr
Publication of WO2001047156A2 publication Critical patent/WO2001047156A2/fr
Publication of WO2001047156A3 publication Critical patent/WO2001047156A3/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H04N21/44224—Monitoring of user activity on external systems, e.g. Internet browsing
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/66—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for using the result on distributors' side
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60—Network streaming of media packets
    • H04L65/75—Media network packet handling
    • H04L65/762—Media network packet handling at the source 
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/535—Tracking the activity of the user
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25883—Management of end-user data being end-user demographical data, e.g. age, family status or address
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26258—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6582—Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/09—Arrangements for device control with a direct linkage to broadcast information or to broadcast space-time; Arrangements for control of broadcast-related services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/31—Arrangements for monitoring the use made of the broadcast services

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Computer Graphics (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Hardware Design (AREA)
  • General Engineering & Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

L'invention concerne un procédé et un dispositif permettant de fournir des annonces publicitaires ciblées sur un système de distribution de supports, en particulier des réseaux de télévision interactive. Le dispositif consiste à dépister et à stocker les sélections du téléspectateur; à analyser ces sélections; puis à distribuer des annonces publicitaires ciblées correspondant spécialement à l'abonné effectuant les sélections. Le dispositif comprend un processeur de fusion, un serveur de fichiers, et un serveur de diffusion contenu dans une tête de réseau en communication avec une pluralité de décodeurs par l'intermédiaire d'un réseau de distribution. En fonction des habitudes d'écoute de l'abonné et des informations relatives au compte, le dispositif, tel qu'il est décrit dans la présente invention, distribue diverses annonces publicitaires personnalisées à différents téléspectateurs regardant le même programme ou la même chaîne. Le procédé et le dispositif décrits dans la présente invention permettent de distribuer les annonces publicitaires comme des insertions d'annonces publicitaires sous la forme de topogramme binaire en mode arrêt sur image ou de flots de données vidéo contenues dans une liste de diffusion ou un programme de supports radiotélévisés.
PCT/US2000/034421 1999-12-21 2000-12-20 Procede et dispositif permettant de fournir des annonces publicitaires ciblees WO2001047156A2 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
EP00986555A EP1240738A2 (fr) 1999-12-21 2000-12-20 Procede et dispositif permettant de fournir des annonces publicitaires ciblees
CA2387562A CA2387562C (fr) 1999-12-21 2000-12-20 Procede et dispositif permettant de fournir des annonces publicitaires ciblees

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US09/467,889 US6718551B1 (en) 1997-01-06 1999-12-21 Method and system for providing targeted advertisements
US09/467,889 1999-12-21

Publications (2)

Publication Number Publication Date
WO2001047156A2 WO2001047156A2 (fr) 2001-06-28
WO2001047156A3 true WO2001047156A3 (fr) 2001-12-13

Family

ID=23857566

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2000/034421 WO2001047156A2 (fr) 1999-12-21 2000-12-20 Procede et dispositif permettant de fournir des annonces publicitaires ciblees

Country Status (3)

Country Link
EP (1) EP1240738A2 (fr)
CA (1) CA2387562C (fr)
WO (1) WO2001047156A2 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
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US8959542B2 (en) 2001-12-21 2015-02-17 At&T Intellectual Property I, L.P. Methods, systems, and products for evaluating performance of viewers

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US8290351B2 (en) 2001-04-03 2012-10-16 Prime Research Alliance E., Inc. Alternative advertising in prerecorded media
EP1342364A2 (fr) 2000-11-28 2003-09-10 SeaChange International, Inc. Traitement et presentation d'un contenu ou d'un service
US7444658B1 (en) 2001-12-14 2008-10-28 At&T Intellectual Property I, L.P. Method and system to perform content targeting
US9967633B1 (en) 2001-12-14 2018-05-08 At&T Intellectual Property I, L.P. System and method for utilizing television viewing patterns
NO318845B1 (no) * 2003-02-04 2005-05-09 Ip Vision Ab Framgangsmate og anordning for distribusjon av videoinformasjon
WO2005001626A2 (fr) * 2003-06-05 2005-01-06 Seachange International, Inc. Prise en charge et distribution de contenu/services
CA2860960C (fr) 2005-01-12 2022-04-12 Invidi Technologies Corporation Modele d'impression ciblee pour mise a disposition d'elements incitatifs de reseau de diffusion
WO2008094960A2 (fr) 2007-01-30 2008-08-07 Invidi Technologies Corporation Système de ciblage de contenus pour environnements à ressources limitées
US7996482B1 (en) 2007-07-31 2011-08-09 Qurio Holdings, Inc. RDMA based real-time video client playback architecture
US7805373B1 (en) 2007-07-31 2010-09-28 Qurio Holdings, Inc. Synchronizing multiple playback device timing utilizing DRM encoding
JP5643089B2 (ja) 2007-08-23 2014-12-17 トムソン ライセンシングＴｈｏｍｓｏｎ Ｌｉｃｅｎｓｉｎｇ プレイリストの動的なオーバーライドのための方法、装置およびシステム
US8762476B1 (en) 2007-12-20 2014-06-24 Qurio Holdings, Inc. RDMA to streaming protocol driver
US20090172727A1 (en) * 2007-12-28 2009-07-02 Google Inc. Selecting advertisements to present
US8060904B1 (en) 2008-02-25 2011-11-15 Qurio Holdings, Inc. Dynamic load based ad insertion
WO2009140691A2 (fr) 2008-05-16 2009-11-19 Invidi Technologies Corporation Demande d’informations liée à un contenu de réseau de diffusion
WO2010017315A2 (fr) 2008-08-05 2010-02-11 Invidi Technologies Corporation Insertion nationale de publicité ciblée
CA2733199C (fr) 2008-08-06 2018-01-09 Invidi Technologies Corporation Appariement de donnees d'un tiers pour publicite ciblee
US20110137723A1 (en) * 2009-12-08 2011-06-09 Sony Ericsson Mobile Communications Ab Node name based content delivery
AU2011315836B2 (en) * 2010-10-15 2015-11-26 Intent IQ, LLC System and methods for selecting television advertisements for a set-top box requesting an advertisement without knowing what program or channel is being watched
US9547867B2 (en) 2014-05-07 2017-01-17 International Business Machines Corporation Targeted advertising and customized display of advertisements in satellite broadcasting
CN115099866B (zh) * 2022-07-07 2023-05-05 悦诚智慧(厦门)科技有限公司 一种基于ai眼镜的广告投放***

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EP0424648A2 (fr) * 1989-10-23 1991-05-02 General Instrument Corporation Of Delaware Procédé, système et appareil pour fournir des émissions de télévision publicitaires visant des groupes démographiques
WO1999004561A1 (fr) * 1997-07-21 1999-01-28 E-Guide, Inc. Systemes et procedes permettant d'afficher et d'enregistrer des interfaces de commande
WO1999045702A1 (fr) * 1998-03-04 1999-09-10 United Video Properties, Inc. Systeme de guides de programmes comportant des publicites ciblees
WO1999052285A1 (fr) * 1998-04-03 1999-10-14 Discovery Communications, Inc. Annonce publicitaire ciblee utilisant des systemes de diffusion televisuels

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0424648A2 (fr) * 1989-10-23 1991-05-02 General Instrument Corporation Of Delaware Procédé, système et appareil pour fournir des émissions de télévision publicitaires visant des groupes démographiques
WO1999004561A1 (fr) * 1997-07-21 1999-01-28 E-Guide, Inc. Systemes et procedes permettant d'afficher et d'enregistrer des interfaces de commande
WO1999045702A1 (fr) * 1998-03-04 1999-09-10 United Video Properties, Inc. Systeme de guides de programmes comportant des publicites ciblees
WO1999052285A1 (fr) * 1998-04-03 1999-10-14 Discovery Communications, Inc. Annonce publicitaire ciblee utilisant des systemes de diffusion televisuels

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8959542B2 (en) 2001-12-21 2015-02-17 At&T Intellectual Property I, L.P. Methods, systems, and products for evaluating performance of viewers

Also Published As

Publication number Publication date
CA2387562A1 (fr) 2001-06-28
WO2001047156A2 (fr) 2001-06-28
CA2387562C (fr) 2013-03-26
EP1240738A2 (fr) 2002-09-18

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