WO2001039514A9 - Apparatus and method for selective insertion and pricing of media data into a media data stream - Google Patents
Apparatus and method for selective insertion and pricing of media data into a media data streamInfo
- Publication number
- WO2001039514A9 WO2001039514A9 PCT/US2000/032552 US0032552W WO0139514A9 WO 2001039514 A9 WO2001039514 A9 WO 2001039514A9 US 0032552 W US0032552 W US 0032552W WO 0139514 A9 WO0139514 A9 WO 0139514A9
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- subscriber
- media
- service provider
- media stream
- items
- Prior art date
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/8146—Monomedia components thereof involving graphical data, e.g. 3D object, 2D graphics
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
- H04N21/2402—Monitoring of the downstream path of the transmission network, e.g. bandwidth available
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26225—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving billing parameters, e.g. priority for subscribers of premium services
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
- H04N21/84—Generation or processing of descriptive data, e.g. content descriptors
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/16—Analogue secrecy systems; Analogue subscription systems
- H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
- H04N7/17309—Transmission or handling of upstream communications
- H04N7/17318—Direct or substantially direct transmission and handling of requests
Definitions
- This invention is directed to an apparatus and method for selecting media data to be included in a media stream transmitted, e.g., from a video or media service provider to a subscriber.
- the invention also relates generally to a method for monitoring the frequency of delivery of advertising and providing a plurality of advertisers, who are competing for limited advertising space, from numerous locations, with the ability to monitor and change advertising pricing, which change results in the modification of the priority of advertisements and further results in the re-ordering of advertisements in the advertising queues of a plurality of subscribers.
- VOD video-on- demand
- MOD media-on-demand
- STB set-top-box
- a subscriber contacts the service provider through the STB and selects a single item to watch, after which the MOD provider transmits that selection to the subscriber's STB for viewing.
- modes can involve, for example, the mixing of data from different sources into one stream to be delivered to one or more subscribers.
- commercial broadcast and cable television networks routinely mix commercial data with featured data, these networks do not permit customizing the commercial inserts for particular subscribers, nor do they permit subscribers to customize their own data streams.
- a MOD network additionally provides the subscriber with a communications channel for placing requests to the provider. This communications channel can be utilized to enable a subscriber to specify media items to be inserted, creating a customized media stream.
- a MOD service can insert commercial items, such as advertisements, as well as non-commercial items, into a media stream.
- advertisers contract and arrange for space for their advertisements in connection with a particular program and/or time slot.
- the charge to the advertiser is generally based on the number of predicted viewers of the program and the type of program to be shown. For example, if a program to be shown is about cooking, then it can be assumed that the viewer is interested in cooking and may therefore be interested in buying cookery books or ingredients for a dish, etc. This method of charging is flawed as the number of viewers is only a predicted figure (based on polls of previous shows), and there is very little actual information known about the specific audience of the forthcoming show.
- the present invention provides advertisers with the ability to monitor the delivery frequency of an advertisement or advertisements and to change the delivery frequency based on an increase or decrease in the advertisement price paid by the advertiser.
- An increase or decrease in advertisement price results in a change in advertisement priority and a re-ordering of subscribers' advertising queues that contain the advertisement in which the price has been changed.
- An increase in advertisement price may result in an increase in the delivery frequency of the advertisement.
- a decrease in the advertisement price may result in a decrease in the frequency of delivery of the advertisement .
- This invention provides advertisers with the ability to change the price offered to deliver an advertisement up to the moment that an advertisement is committed for insertion into the media content of a subscriber. As all advertisers will have a similar ability to change the price of their own advertisements, a market is created for advertising space across a population of subscribers. The advertiser is charged only for advertisements that are actually delivered to subscribers, which advertisements are far more targeted due to the advertiser' s delivery rules .
- the present invention is also directed to the selective insertion of media items into a media data stream provided to an individual viewer or to designated groups of viewers.
- the media stream can be a video stream, an audio stream, or a combination thereof.
- the inserted item can also be an interactive application of possibly indeterminate length, a link to a website, a computer generated animation, or a passive item with a hot-button by which a user can request further information.
- the choice of items to be inserted can be made by the service provider.
- the service provider customizes the insertion based on either preference data provided directly by a subscriber or indirectly based on the subscriber's demographic profile.
- the invention enables a service provider to selectively insert advertising, commercial, or other content into a media stream on a subscriber by subscriber basis, region by region basis, or any other basis.
- the invention enables a subscriber to specify a customized data stream by selecting a sequence of media items.
- This customized media stream can be transmitted by the provider to the subscriber, or can be transmitted to other subscribers in the network.
- the invention allows a subscriber or provider to build a custom data stream for future delivery to another subscriber.
- a further feature of the invention is that content for insertion can be selected and inserted while a stream is being transmitted in response to a contemporaneous selection by the subscriber.
- FIG. 1 is a block diagram of the components of a media provider network implementing the system of the present invention.
- FIG. 2 is a schematic diagram of the data stream in a preferred embodiment of the present invention.
- the media network includes a plurality of interconnected switches 100. Each switch is connected to a manager 120, one or more user set-top-boxes (STBs) 110, one or more servers 130, one or more broadcast channels 140, one or more connections 150 to the provider's network, and at least one connection 155 to a public network 160, such as the Internet or the public telephone network. Each STB 110 is in turn connected to various playback devices, such as a video monitor 111, and various controlling devices (not shown) .
- the servers 130 can be sources for media content, such as movies, music tracks or games, or meta-data that describes the media content and includes suggested insertion points in the content.
- the provider's network can be of global extent, so that the servers, advertisers, and user subscribers can be anywhere in the world.
- the media content can also contain advertisements to be shown to a subscriber by the service provider on behalf of an advertiser.
- Advertisers 170 wishing to have their advertising content included with the providers media offerings can connect to the provider's network 150 via the public network 160.
- the service provider determines the selection of and the order of subscriber's advertising inserts to create an advertising queue based upon the delivery rules and advertisement price provided by an advertiser. Becaasue of the global extent of the provider's network, the advertisements available to a subscriber can come from an advertiser anywhere in the world.
- segment 200 can be a segment of movie stored in digital video format.
- segment 200 is interrupted by commercial insert 210.
- the time tl is chosen by the media provider.
- Segment 210 terminates at time t2, at which time segment 220 begins transmission.
- Segment 220 would typically include a resumption of transmission of the movie of segment 200.
- the transmission of the movie continues until time t3, determined by the provider, at which time the provider begins transmission of another commercial insert 230.
- Insert segment 230 terminates transmission at time t4, at which time the movie of segment 200 resumes transmission in segment 240.
- the inserted item will not be of predetermined length, but will be an interactive application of possibly indeterminate length.
- This item could be, for example, a link to a website, a computer generated animation that requests input from the user and performs different actions depending in the user' s input, or a passive item with a hot button by which a user can request more information regarding a product or service.
- the insertion depicted in FIG. 2 can be performed by the service provider based on a number of factors . These factors can include, for example, content preferences indicated by the subscriber when he or she first contacts the provider, as well as subscriber profiles based on, for example, age, education, and income, and the subscriber's geographic location. A subscriber is identified when he or she logs into the provider's network. The subscriber's demographic profile, which can include age, sex, and viewing history, is made available to the provider and can be used to filter and order content in a queue ready for insertion into a media stream transmitted to the subscriber.
- factors can include, for example, content preferences indicated by the subscriber when he or she first contacts the provider, as well as subscriber profiles based on, for example, age, education, and income, and the subscriber's geographic location.
- a subscriber is identified when he or she logs into the provider's network.
- the subscriber's demographic profile which can include age, sex, and viewing history, is
- the provider can insert as many or as few commercials as desired, and only for those products or services the subscriber wishes to see advertised.
- advertising content could be varied by time of day, time of year, and by the subscriber's geographic location to account for those products or services that are locally available or are available only at certain times.
- the server could customize content presented to the subscriber based on the subscriber's demographic profile.
- the meta-data may be analyzed by a computerized process to determine the appropriate location and duration of commercial breaks.
- Methods for analyzing meta-data are well known in the art and need not be described herein.
- the methods for analyzing contents preferences or demographic profiles for determining content to be inserted are also well known in the art, and can be used to optimally customize a subscriber' s data stream.
- Advertisers have access to the provider' s network via a public network.
- An advertisers identifies a target audience and is charged a base price for the delivery of an advertisement.
- the advertisement price is normally subject to a minimum delivery price, which will be based upon the number and type of delivery rules .
- Delivery rules can include personal parameters, such as gender, age, geographic location, preferences (e.g. sports, smoking, the color red, etc.), timing parameters such as "at most once per session”, “at least once per hour”, or “exactly once per ad break", and a variety of other delivery options .
- Delivery rules of a global nature include rules such as “deliver a total of not more than x per day", “the promotion runs for a fixed period” or "ends after a total number of deliveries”.
- Each ad is given a unique id so that the advertiser can follow the demand for that ad at any point in time by accessing the service provider.
- the service provider maintains a set of advertising queues and associates an ad queue to each subscriber who is currently accepting ads.
- Each subscriber's ad queue is filtered in real time according to advertiser delivery rules and the ads within the queue are ordered according to the price of the ads in the resulting queue.
- the subscriber subscribes to an advertisement supported subscription package and advertisements are automatically inserted into the media stream delivered to the subscriber.
- Each ad record includes information such as an advertiser code, a unique for each ad, the price, the delivery rules, and a universal resource name (URN) that identifies the media object, for example, an encoded video of the ad, to be inserted.
- URN universal resource name
- An advertiser can access the provider' s network at any time to monitor the current delivery frequency of a particular ad.
- the advertiser can use the advertiser code and the unique ad id to monitor the current demand for an ad or the predicted frequency of delivery based on the position of the advertisement in the advertising queues of all subscribers that contain it and the rate at which advertisements are expected to be shown to subscribers (and hence removed from their advertising queues) .
- the delivery frequency can be monitored for a number of different time frames including deliveries per minute, per hour, and per day. This is useful in comparing the predicted delivery rate of an ad over some period, such as a day, when the price is varied up and down.
- the advertiser may increase or decrease the price paid for an advertisement or advertisements.
- the demand can be expressed in terms of deliveries per minute or some other suitable format. If the advertiser wished to increase demand for its ad, it could increase the price, or if the advertiser wishes to minimize expenditures, it could decrease the price. These price changes can be done on a "what if" basis to evaluate hypothetical changes in prices and confirmed once a satisfactory balance of price and delivery rate is achieved.
- Advertisers can be charges a transaction fee for evaluating and/or making price changes.
- a transaction record is created and the advertisers account is debited.
- the subscribers' account can be credited as a result of the delivery of the ad.
- An advertiser periodically receives from the service provider a transaction report detailing the delivery frequency and price charges per delivery for its ads shown to subscribers.
- the service provider can analyze the delivery frequencies of ads in a subscriber' s ad queue based on a number of conditions, including after an ad has been delivered, upon changing the price of an ad in the queue, and on a periodic basis.
- segments 200, 210, 220, 230, and 240 in FIG. 2 can be distinct media data items pre-selected by the subscriber. These media items can be selected from any type of media maintained by the server, such as, for example, video data or audio data. Depending on preferences entered by the subscriber, the provider can insert commercial material into this customized stream, as previously described.
- a subscriber or provider can also specify a customized stream for future delivery.
- a provider's server can create an anthology of the best sequences of a particular television series with a new soundtrack. This anthology can be created either by the provider on its own initiative, or in response to a subscriber request. Rather than duplicating those parts of the anthology that are copied, the system of the invention will store pointers to the inserted segments in a permanent storage device, along with the new sound track. These pointers will be resolved at run-time, after a subscriber has requested delivery of the anthology.
- the subscriber can also specify that the customized data stream be delivered to a subscriber other than the requesting subscriber.
- the customization of a data stream can also be performed dynamically. For example, a movie with multiple endings can prompt the subscriber to make a selection during the delivery of the movie. The subscriber' s selection will determine which segment the server will subsequently deliver to the subscriber.
- server 130 can contain a library of digitized movies, of which two, Fl 131 and F2 132, are depicted for illustrative purposes.
- An STB 110 queries manager 120 for content Fl 131, after which manager 120 instructs video server 130 to stream Fl 131 to STB 110.
- Manager 120 checks meta-data 135 to find an insert point in Fl 131.
- Meta-data 135 can be, for example, a library or database of suitable insertion locations for each item contained on server 130. Once the insertion point is found, manager 120 instructs video server 130 to halt delivery of content Fl 131 and send content F2 132 to STB 110. After content F2 132 has been sent, manager 120 instructs server 130 to resume delivery of content Fl 131.
- content Fl 131 can be a movie with a different ending F2 132. At some time during the delivery of Fl 131 to STB 110, the subscriber will be prompted to make a choice. This choice will be transmitted to manager
- server 130 which will then instruct server 130 whether to continue the delivery of content Fl 131 or start delivery of content
- STB 110 may request that manager 120 send content Fl 131 followed by content F2 132.
- Manager 120 will then instruct server 130 to send the requested content to STB 110.
Abstract
Description
Claims
Priority Applications (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US10/148,292 US20030226142A1 (en) | 2000-11-29 | 2000-11-29 | Apparatus and method for selective insertion and pricing of media data into a media data stream |
AU19344/01A AU1934401A (en) | 1999-11-29 | 2000-11-29 | Apparatus and method for selective insertion and pricing of media data into a media data stream |
EP00982290A EP1258137A2 (en) | 1999-11-29 | 2000-11-29 | Apparatus and method for selective insertion and pricing of media data into a media data stream |
Applications Claiming Priority (4)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US16786599P | 1999-11-29 | 1999-11-29 | |
US60/167,865 | 1999-11-29 | ||
US21428800P | 2000-06-26 | 2000-06-26 | |
US60/214,288 | 2000-06-26 |
Publications (3)
Publication Number | Publication Date |
---|---|
WO2001039514A2 WO2001039514A2 (en) | 2001-05-31 |
WO2001039514A3 WO2001039514A3 (en) | 2002-01-10 |
WO2001039514A9 true WO2001039514A9 (en) | 2002-05-23 |
Family
ID=26863542
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2000/032552 WO2001039514A2 (en) | 1999-11-29 | 2000-11-29 | Apparatus and method for selective insertion and pricing of media data into a media data stream |
Country Status (3)
Country | Link |
---|---|
EP (1) | EP1258137A2 (en) |
AU (1) | AU1934401A (en) |
WO (1) | WO2001039514A2 (en) |
Families Citing this family (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US7831512B2 (en) | 1999-09-21 | 2010-11-09 | Quantumstream Systems, Inc. | Content distribution system and method |
US9451310B2 (en) | 1999-09-21 | 2016-09-20 | Quantum Stream Inc. | Content distribution system and method |
KR101136594B1 (en) | 2003-02-12 | 2012-04-18 | 비디오 네트웍스 아이피 홀딩스 리미티드 | System and method for identification and insertion of advertising in broadcast programmes |
Family Cites Families (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
EP0856993B1 (en) * | 1992-12-09 | 2002-07-31 | Discovery Communications, Inc. | Set top terminal for cable television delivery systems |
US5848396A (en) * | 1996-04-26 | 1998-12-08 | Freedom Of Information, Inc. | Method and apparatus for determining behavioral profile of a computer user |
-
2000
- 2000-11-29 AU AU19344/01A patent/AU1934401A/en not_active Abandoned
- 2000-11-29 EP EP00982290A patent/EP1258137A2/en not_active Withdrawn
- 2000-11-29 WO PCT/US2000/032552 patent/WO2001039514A2/en not_active Application Discontinuation
Also Published As
Publication number | Publication date |
---|---|
WO2001039514A2 (en) | 2001-05-31 |
WO2001039514A3 (en) | 2002-01-10 |
EP1258137A2 (en) | 2002-11-20 |
AU1934401A (en) | 2001-06-04 |
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