WO2001039024A3 - Dynamic internet advertising - Google Patents

Dynamic internet advertising Download PDF

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Publication number
WO2001039024A3
WO2001039024A3 PCT/US2000/032250 US0032250W WO0139024A3 WO 2001039024 A3 WO2001039024 A3 WO 2001039024A3 US 0032250 W US0032250 W US 0032250W WO 0139024 A3 WO0139024 A3 WO 0139024A3
Authority
WO
WIPO (PCT)
Prior art keywords
facility
advertising messages
computer system
specified sequence
advertising
Prior art date
Application number
PCT/US2000/032250
Other languages
French (fr)
Other versions
WO2001039024A2 (en
Inventor
Scott Eric Lipsky
James Patrick Bartlett
Steve Beck
Gary Richard Schuster
John Bryan Spinarski
Original Assignee
Avenue A Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Avenue A Inc filed Critical Avenue A Inc
Priority to AU17976/01A priority Critical patent/AU1797601A/en
Publication of WO2001039024A2 publication Critical patent/WO2001039024A2/en
Publication of WO2001039024A3 publication Critical patent/WO2001039024A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Computer And Data Communications (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

A facility for presenting dynamic advertising in a client computer system is described. The facility receives a specified sequence for advertising messages that identifies advertising messages by reference. The facility retrieves advertising messages identified in the specified sequence and displays them in accordance with the specified sequence. The facility further collects information describing interaction by a user of the client computer system with the displayed advertising messages. The facility transmits this collected information to a separate information processing computer system.
PCT/US2000/032250 1999-11-22 2000-11-22 Dynamic internet advertising WO2001039024A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU17976/01A AU1797601A (en) 1999-11-22 2000-11-22 Dynamic internet advertising

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US16695399P 1999-11-22 1999-11-22
US60/166,953 1999-11-22
US57591700A 2000-05-23 2000-05-23
US09/575,917 2000-05-23

Publications (2)

Publication Number Publication Date
WO2001039024A2 WO2001039024A2 (en) 2001-05-31
WO2001039024A3 true WO2001039024A3 (en) 2002-05-30

Family

ID=26862708

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2000/032250 WO2001039024A2 (en) 1999-11-22 2000-11-22 Dynamic internet advertising

Country Status (2)

Country Link
AU (1) AU1797601A (en)
WO (1) WO2001039024A2 (en)

Families Citing this family (17)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8086697B2 (en) 2005-06-28 2011-12-27 Claria Innovations, Llc Techniques for displaying impressions in documents delivered over a computer network
US7149704B2 (en) * 2001-06-29 2006-12-12 Claria Corporation System, method and computer program product for collecting information about a network user
US7181488B2 (en) * 2001-06-29 2007-02-20 Claria Corporation System, method and computer program product for presenting information to a user utilizing historical information about the user
US7219139B2 (en) * 2001-06-29 2007-05-15 Claria Corporation System and method for using continuous messaging units in a network architecture
US8521827B2 (en) 2001-10-18 2013-08-27 Carhamm Ltd., Llc Presentation of information to end-users
US7603341B2 (en) 2002-11-05 2009-10-13 Claria Corporation Updating the content of a presentation vehicle in a computer network
US8170912B2 (en) 2003-11-25 2012-05-01 Carhamm Ltd., Llc Database structure and front end
US8078602B2 (en) 2004-12-17 2011-12-13 Claria Innovations, Llc Search engine for a computer network
US8255413B2 (en) 2004-08-19 2012-08-28 Carhamm Ltd., Llc Method and apparatus for responding to request for information-personalization
US10169765B2 (en) 2004-10-01 2019-01-01 Reachlocal, Inc. Method and apparatus for generating advertisement information for performing a marketing campaign
US7693863B2 (en) 2004-12-20 2010-04-06 Claria Corporation Method and device for publishing cross-network user behavioral data
US8645941B2 (en) 2005-03-07 2014-02-04 Carhamm Ltd., Llc Method for attributing and allocating revenue related to embedded software
US8073866B2 (en) 2005-03-17 2011-12-06 Claria Innovations, Llc Method for providing content to an internet user based on the user's demonstrated content preferences
US8620952B2 (en) 2007-01-03 2013-12-31 Carhamm Ltd., Llc System for database reporting
US8645212B2 (en) * 2012-04-30 2014-02-04 Bounce Exchange Llc Detection of exit behavior of an internet user
CN107077687A (en) * 2014-11-13 2017-08-18 数字炼金术（澳大利亚）企业有限公司 Obtain the data relevant with consumer, the processing data and the output that the consumer's quotation being electronically generated is provided
WO2017127609A1 (en) 2016-01-21 2017-07-27 Bounce Exchange, Inc. Systems and methods of dynamically providing information at detection of exit intent on a mobile computing device

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1997026729A2 (en) * 1995-12-27 1997-07-24 Robinson Gary B Automated collaborative filtering in world wide web advertising
EP0822535A2 (en) * 1996-08-01 1998-02-04 AT&T Corp. Interactive multimedia advertising and electronic commerce on a hypertext network
WO1999013423A1 (en) * 1997-09-11 1999-03-18 Narrative Communications Corporation Tracking user micro-interactions with web page advertising
WO1999060504A1 (en) * 1998-05-15 1999-11-25 Unicast Communications Corporation A technique for implementing browser-initiated network-distributed advertising and for interstitially displaying an advertisement

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1997026729A2 (en) * 1995-12-27 1997-07-24 Robinson Gary B Automated collaborative filtering in world wide web advertising
EP0822535A2 (en) * 1996-08-01 1998-02-04 AT&T Corp. Interactive multimedia advertising and electronic commerce on a hypertext network
WO1999013423A1 (en) * 1997-09-11 1999-03-18 Narrative Communications Corporation Tracking user micro-interactions with web page advertising
WO1999060504A1 (en) * 1998-05-15 1999-11-25 Unicast Communications Corporation A technique for implementing browser-initiated network-distributed advertising and for interstitially displaying an advertisement

Non-Patent Citations (2)

* Cited by examiner, † Cited by third party
Title
EBERHARDT R ET AL: "ELECTRONIC COMMERCE - A COMPARATIVE STUDY OF WEB BASED DATABASE ACCESS", ISS '97. WORLD TELECOMMUNICATIONS CONGRESS. (INTERNATIONAL SWITCHING SYMPOSIUM). GLOBAL NETWORK EVOLUTION: CONVERGENCE OR COLLISION? TORONTO, SEPT. 21 - 26, 1997, ISS. WORLD TELECOMMUNICATIONS CONGRESS. (INTERNATIONAL SWITCHING SYMPOSIUM), TORONTO, P, vol. 2, 21 September 1997 (1997-09-21), pages 97 - 104, XP000704460 *
KOHDA Y ET AL: "Ubiquitous advertising on the WWW: merging advertisement on the browser", FIFTH INTERNATIONAL WORLD WIDE WEB CONFERENCE, PARIS, FRANCE, 6-10 MAY 1996, vol. 28, no. 7-11, Computer Networks and ISDN Systems, May 1996, Elsevier, Netherlands, pages 1493 - 1499, XP002037594, ISSN: 0169-7552 *

Also Published As

Publication number Publication date
AU1797601A (en) 2001-06-04
WO2001039024A2 (en) 2001-05-31

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