US2115448A - Easel display support - Google Patents

Description

April 26, 1938. A. E. PRADT 2,115,448

EASEL DISPLAY SUPPORT Filed June 28, 1937 Patented Apr. 26, 1938 Artur orrics 2,115,448 EASEL DISPLAY snrron'r Alan E. Pradt, Neenah, Wia, assignor to Marathon Paper Mills, Company, Bothsehild, Wia, a corporation of Wisconsin.

Application June '28, 1937, Serial No. 150,751

2- Claim.

This invention relates to a unit for retaining signs, posters, price tags, advertising cards, and other printed matters for display purposes. In

accordance with the invention theadvertising matter is merely pressed by the fingers against the support and is thereby firmly retained in place, and it can be readily removed by merely pulling it away from the support.

Further details and advantages of the invention will be apparent from the following specificationand drawing, wherein Figure 1 is a plan view of the blank for making a preferred form of the easel support,

Figure 2 is a perspective view of the blank in partially set up condition,

Figure 3 is a perspective view of the easel support at a later stage of the set-up, Figure 4 is a perspective View of the easel support completely set up in relation to a card which it may retain, and

Figure 5 is a cross-sectional view taken on lines 55 of Figure 4.

As shown in the drawing, the easel support is made up from a blank l0 which is slit along line it and scored along line it to form two substantially triangular portions l2 and it, and flange portions and 25. Slit it is continued by score line H which provides a hinge for flange' portions 25 and 26. y

The portion M is scored along line S to line H to form a hinged tab [9.

Flanges 25 and 26, and tab it are coated with a pressure sensitive composition 5. I prefer to 5 use a hotv melt pressure sensitive composition.

This composition consists essentially of a cohesive agent, an adhesive agent, a plasticizer and The composition is preferably heated about 180-200" F. and is applied to the base sheet by means of a roll or doctor blade heated to about ISO-200 F; so as to spread a thin layer of the composition of suitable thickness on the base 55 sheet; The base sheet is preferably supported form t a small hinged tab l5. Flange ZE is scored along on a heated roll coacting with the spreader roll and spaced away sufllciently to permit the desired thickness of coating to be applied. After the adhesive coating is spread it is congealed by passing the web over a chilled roll and a cover strip is applied lightly thereto: This method and apparatus for carrying same out is disclosed in copending application Serial 99,648, which matured to Patent No. 2,089,525, dated August 10, 1937. a

In order to protect the adhesive coating 5 applied on flange portions 25 and 26, and tab is prior to use, a peelable cover strip 3 is applied thereto. Such cover strip may be made of glassine, Hollandcloth and the like which will adhere to the adhesive coating but will readily peel therefrom. Onegin 8 of the cover strip extends beyond the score line it so that when the blank is folded on score line i3 as shown in Figure 2 the cover strip 3 y be readily grasped and peeled from. the esive coating.

In setting up the msel support the cover strip as is first peeled ofi after the blank is folded along score line is as shown in Figure 2. Flanges 25 and 25 are then bent at right angles to each other on score line it. Triangular portion M will then be superposed on triangular portion i2 as shown in Figure 3.

Tab is is then folded at right angles to flange .25 along score line H as shown in Figure 3.

Tab i5 is then folded over into engagement with the adhesive surface on tab at and pressed against same so as to retain it in place as shown in Figure 4, thereby forming the completely set up easel support.

The easel thus constructed consists of two, hinged flange portions 25 and '26 which are retained at an angle to each other by means of tabs l5 and i9. Any other means may, of course,

be utilized for. maintaining the flanges in suitable relation by other fastening means such as staples, pins and the like. When the easel is set up the triangular portions l2 and it serve as reiniorcing or strutniembers for the corresponding flanges t5 and id. Flange 26 is doubly reiniorced by the two overlapping triangular portions it and id.

as shown in Fls 4 and 5, the easel support is attached to any slnt'able supporting surface 42 by pressing the flange 36 thereagainst. The pressure sensitive adhesive composition used is of such a character that the easel support'can be readily pressed against any type of supporting surface such as wood, glasssmetal, painted, varnished, or enameled surfaces wLQout fouling or vmarring same. The easel can be readily removed ed card such as 40 for display purposes.

by simply peeling it off the surface to which it is afilxed and it can be reapplied to the same or any other surface by simply pressing it with the fingers. Flange 25 being coated with pressure sensitive adhesive 5 is adapted to retain a print- This card is aflixed to the flange by simply pressing it against the flange. 25, and can be readily removed by peeling it o'fl. Any other suitable objects, such as cartons, jewelry, etc., can thus be aflixed for display purposes.

The blank for forming the easel may be made of any suitable sheet material such as cardboard, sheet metal, veneer, stifiened cloth, sheets made of synthetic materials such as celluloid, resins and the like. Although a specific contour of the blank has been described, it is obvious that it is merely given as an exempliflcation oi the invention. Any other suitable shape, form or contour may be given to the blank or the easel support embodying the principles of the construction disclosed. It is intended to include in the appended claims the many variations and changes which may be made of the specific embodiment of theinvention herein disclosed.

I claim: 4 1. An easel support for retaining articles for display purposes comprising two hinged flangemembers, means for retaining said flanges at an angle to each other, strut members hingedly con nected to each of said flanges for reinforcing said flange members, said flanges being coated with pressure sensitive adhesive composition, one of said flanges being adapted to be removably aflhied by pressure to a supporting surface and the other of said ,flanges being adapted to removably retain an object for display purposes.

2. A blank for forming an easel support comprising two substantially triangular portions sepmated by a slit and hinged together on a score line forming an extension of said slit, a score line extending transversely of said slit adjacent the base of said triangles to form flange portions hingedly connected to each of said triangular portions, the flange portion hinged to one triangular portion having a hinged tab portion at one end thereof and coated with a pressure sensitive adhesive composition, the apex of the other triangular portion having a hinged tab portion, said flanges being coated with pressure sensitive adhesive composition, one of said flanges being adapted to be removably afllxed by pressure to a supporting surface and the other of said flanges being adaptedto removably retain an object for display purposes. V

ALAN E. PRADT.

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