US1958569A - Display device - Google Patents

Description

May 15, 1934.

MADE IN ITA LY M. M. EINSON 1,958,569

DISPLAY DEVICE Filed June 15, 1933 2 Sheets-Sheet l magma M. M. EINSON DISPLAY DEVICE May 15, 1934.

Filed June 15, 1933 2 Sheets-Sheet 2 S PAGH ETT! Y VENTOR.

A TOR s.

Patented May 15, 1934 UNITED STATES PATENT OFFICE DISPLAY DEVICE Morris M. Einson, Yonkers, N. Y., assignor to Einson-Freeman 00., Inc., a corporation of Delaware This invention relates to improvements in display devices for window or counter displays, sometimes referred to as dummy displays and used to give a three-dimensional representation and imitation of real packages of goods, for

which these cardboard displays are used as advertising and exhibition medium. Instead of erecting tiers or pyramids of the actual goods in their original packages in the show window,

on the floor, or on the counter, these paper or cardboard screens which are covered with pictorial representations of said packages in the way theatrical decorations are used to imitate bodily objects, are erected, and as they are furthermore provided with certain perforations, horizontal recesses or projections attached to the vertical screens, a striking optical illusion of solid bodies can be created. In particular, this present invention is an improvement upon the device of Patent No. 1,907,716, dated May 6, 1933,

and the present invention represents also a collapsible or knockdown display, shipped in a flattened out condition and readily and quickly assembled and erected'by any one not especially skilled in such window or counter decorations.

One of the objects of this invention is to improve the rear walls of the dummy display, forming the background so that the three-dimensional illusion is still more perfect or lifelike.

Another object, subsequent to and in conformity with the above mentioned, is to provide said dummy with facilities which make a display of, and combination with, the actual packages or goods in the packages practicable.

A further object is to devise a special construction which, by its peculiarity, reinforces those portions which may serve as supports for the merchandise, in this way providing a more substantial combined structure.

Another object is to provide a better retaining or locking device for the horizontally disposed inner brackets representing the top sides of the stacked packages.

Other objects and features of the present in- 45 vention will be apparent from a consideration of the following specification taken in connection With the accompanying drawings, in which Fig. 1 is a front perspective view of the improved display device, shown in the open or oper- 5 ative position.

Fig. 2 is a similar perspective view of the display device in the open position, viewed from the I rear, with some of the elements, invisible in this view, being shown in dotted lines or in phantom 55 fashion.

.i. e. their adjacent end views only showing.

Fig. 3 represents a top plan view of the device, also showing it in an open or operative position;

Fig. 4 is a horizontal cross section, looking downward on the line 4-4 on Fig. 1.

Fig. 5 is a representation of the blank form from which the front walls of the dummy are made. The pictorial representations, shown in Fig. 1 on these walls, are omitted.

Figs. 6 and 7 show the two blanks from which the rear walls are made.

Fig. 8 is a partial section through the dummy display along the vertical line 88 in Fig. 1, and

.illustrates the way in which an original package,

as well as the contents of the samein this instance a stack of loose spaghettimay be displayed in the shelves of the dummy.

similar characters denote similar elements throughout the different views.

These embodiments, exemplifying the inventive concept, are to be taken as illustrative only, as the invention is capable of a variety of modifications and mechanical expressions and is not confined therefore to the exact details shown.

The whole display device of my invention is preferably formed of three sheets of cardboard; 0 i. e., the front sheet 10 and the two rear sheets 11 and 12. The front sheet 10 has printed on it two adjacent vertical columns of representations, showing on the left side alternately two end views of the box, container or package to be imitated, and a front elevation of a long side of the same. The right side, which shows similar alternating views, is staggered in comparison with the left side and in the second row from the bottom imitates a full series of packages, stacked as headers, 9 0

(See Fig. 1 Areas 13 represent the long sides and areas 14 the end views of the packages. In the space between the pair of end views 14 a rectangular flap 15A, B, is out out and scored in such a way that when bent inwardly along the scored line 15a, it forms an interior bracket, representing the exposed portion of the top side of the package. A pictorial representation of said top portion is printed on said flaps 15.

If the width of the packages is smaller than the height, the height of these flaps is less than the .adjoining areas representing the end views, as

shown in flaps 15B. Flap 15A covers the whole available space between the lateral pictures of the .packages, because as Fig. lshows, it represents is: toward the onlooker, so that when the rear walls 11 and 12 are attached to the front sheet, as best seen in Fig. 3, and the flaps 15A, B are turned in horizontal position, these ears can be sprung under the lower edges of the lateral slats 18 and 19 respectively of the rear walls, as best shown in Fig. 2, in this way preventing the resilient flaps to bend upwardly. On the other. scored lines the blank form 10 has to be bent so as to present a convex angle or edge toward the onlooker. The area 16 forms a top side and the area 1'7 the inner (invisible) lateral side of the front top package (see Figs. 1 and 2), while the end flap 20 is tucked away under the corner wing 21 of the adjoining other half of the front sheet.

Figs. 3 and 4 indicate how the rear sheets 11 and 12, which in Figs. 5 and 6 are both shown looking from their backor imprinted side--, are joined together and pasted or otherwise connected to the front sheets. While in the patent hereinbefore mentioned the rear sheet was made of one single piece which had no perforations although it also was imprinted with partial representations of the package exteriors, in the present case the imitation of the real packages has been carried further insofar as the openings of the convexedly bent front sheet 10 find their counterparts in corresponding openings in the rear sheets parallel thereto; 1. e. if we look at the combination in the opened or operative position (Fig. 3), an opening on the left hand side of the front sheet 10a is on the level with and corresponds to an opening on the right hand side 11 of the rear. As these openings, however, are staggered between the two concavely joined rear sides and meet in one single inner edge 22, there would be no bodily continuity between them, as the cutouts meet in the fashion of gear teeth, and therefore the rear must be made of two sheets 11 and 12, which meet in a common double ledge 23. Each of these sheets has two solid outer borders 23a and 24 for sheet 11 and 23b and 25 for sheet 12. The outer border 24 is glued or otherwise connected to the rear of the extending upright wings 26 and 2'7 of sheet 10, while the border 25 is connected to the wings 28, 29 and 30 in the same way, and the two smaller ledges 23a and 23b are glued or otherwise bound together to form a stiffening post 23 for the background structure. Front sheet 10 has at the base two lateral extensions 31 and 32 which, when bent backward on the scored lines, form reinforcements for the corners.

In addition, however, to the corner fastenings described, the intermediate tongues 33 and 34 on sheet 11 and the tongues 35 and 36 on sheet 12 which are partly cut out from the sheets by U- shaped cuts, are glued or permanently fastened underneath the shelf-apertures of the front sheet 10, so that they reinforce the areas between the inwardly bent brackets and the aperture of the next bracket underneath; i. e. the tongues 33 and 34 are glued against the inner sides of tongues 26 and 27, while the tongues 35 and 36 are similarly united with the tongues 28 and 29. The tongue 3'7, out of which the slotted lobe 38, integral with slat 19, is cut, is glued against the area 30 of sheet 10. The above mentioned lobe 38 serves as a support and catch for the rebent area 1'7, interlooking with the slot 17a, as shown in Fig. 2.

The sheet 11 is connected at the top with a display or show card or panel 40, being partly separated therefrom along the line 41, but integral therewith along the vertical fold line 42 and the corresponding Vertical outside border. The display panel is also creased at 43 and is to be folded at a blunt angle along these lines, so that it reaches diagonally across the top of the dummy pyramid as indicated in Fig. 3. A locking tongue 44-. is provided at the extreme lower edge, and a corresponding slot 45 is provided between the areas 30 and 16 (Fig. 5) with which the tongue is adapted to interlock.

The assembled structure, even with the border strips and reinforcing strips glued in place can be folded up fiat by simply extricating the locked shelves 15A and 15B and straightening them out into a place with the upright portions of the front sheet, then by pulling out the flap 1'7 and the panel 40 from their interlocking slots and straightening these pieces cut into their respec tive sheets 10 and 11 and finally collapsing the front and rear sheets. The common ledge 23 may be flattened out sideways to either side, and in this condition the dummy displays may be packed in bundles and shipped in very small space. The illustration in Fig. 8 shows that, to increase the illusion of actual display of real goods, the apertures, located in true horizontal opposition between the front and the rear sheets may be used as supports for actual containers 50, full or empty, and also that in certain cases the contents 51 of a box may be displayed in the pigeonholes formed in the dummy pyramidif necessary, after inserting a piece of cardboard to bridge over the gap between the front and rear apertures. These dummy displays can be made of any suitable material, paper, celluloid, wood, etc. and any required thickness, and the exposed parts may be covered with any kind of decorations, lithographed, printed, colored or otherwise, to furnish an attractive display.

It is thus seen that all the objects listed of this improved device are attained in a simple and inexpensive manner, but I desire it understood that these improvements are not confined to the par- 1 15 ticular form shown and described, the same being merely illustrative, and that the invention can be carried out in other ways without departing from its spirit, and therefore I claim broadly the right to employ all equivalent means coming within the scope of the appended claims.

Having now described my invention, what I claim and desire to secure by Letters Patent, is:

1. Acollapsible display device adapted to simulate a staggered stack of packages of goods, comprising a front panel and two rear panels, the latter united to each other by an extant common border strip forming flexible angles with said rear panels, and united to the front panels by outer border strips, said panels being adapted to lie flat against each other when in collapsed condition, and being generally .at right angles to each other when in the open or operative condition, each of said panels having printed upon its front surface portions and fragmentary portions of a5.

picture of the package of goods to be represented, and said front and rear panels having registering openings therethrough corresponding with the I spaces between alternate packages.

2. A collapsible display device, adapted to simulate a staggered stack of packages of goods, comprising a front panel and two rear panels connected to each other and. to the outer edges of the front panel by fastening strips, said front and rear panels covered on their display sides with pictorial imitations of the packages to be represented and both provided with registering rectangular openings corresponding to empty spaces between packages, the openings in the rear panels being cut out in such a way that the rectangular flaps cut out on three sides and still coherent with the panels on the fourth side can be used as reinforcing and fastening strips on the adjoining front panels.

3. A collapsible display device, adapted to simulate a staggered stack of packages of goods, comprising a front panel and a rear panel, connected to each other at their superimposed edges and divided by crease-lines in such a way that, when collapsed, they lie flat against each other, and when opened, can be placed at right angles to each other, said front panel being provided with rectangular resilient flaps, cut out at three sides and bent inwardly from the rectangular openings to form horizontal brackets and means to interlock said brackets with the adjacent rear panel, said means comprising a lateral lip, coherent with the cutout flap and an opening in the adjacent rear panel which said lateral lip can engage, to hold the resilient flap in a locked position.

4 A collapsible display device, adapted to simulate a staggered stack of packages of goods, comprising two front panels, decorated in such way as to imitate exposed outer sides of the staggered packages and two rear panels, decorated so as to imitate visible inner sides of the packages, said panels adapted to be arranged at right angles to each other and provided each with rectangular openings representing empty spaces between the staggered packages, the openings in opposite panels registering with each other and in adjoining panels staggered with each other.

5. A collapsible display device, adapted to simulate a staggered stack of packages of goods, comprising two front panels, decorated in such way as to imitate exposed outer sides of the staggered packages and two rear panels, decorated so as to imitate visible inner sides of the packages, said panels adapted to be arranged at right angles to each other and provided each with rectangular openings representing empty spaces between the staggered packages, the openings in opposite panels registering with each other and in adjoining panels staggered with each other, the openings in the front panels provided with rectangular inner brackets simulating top portions of the stacked packages.

6. A collapsible display device, adapted to simulate a staggered stack of packages of goods, comprising two front panels, decorated in such way as to imitate exposed outer sides of the staggered packages and two rear panels, decorated so as to imitate visible inner sides of the packages, said panels adapted to be arranged at right angles to each other and provided each with rectangular openings representing empty spaces between the staggered packages, the openings in opposite panels registering with each other and in adjoining panels staggered with each other, the openings in the front panels provided with rectangular inner brackets simulating top portions of the stacked packages, and means to lock said brackets in a horizontal position, said means comprising interlocking tongues, integral with said brackets and adapted to engage suitable apertures in the adjoining rear panels.

'7. A collapsible display device adapted to simulate a staggered stack of rectangular packages of goods, comprising four upright panels, arranged rectangularly to each other, said four panels being apertured by rectangular central apertures and provided with coherent inwardly bent flaps in such a way that all visible sides and side portions of the staggered packages are represented when the display device is viewed from a front corner.

MORRIS M. EINSON.

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