TWM656722U - Intelligent digital advertisement management system - Google Patents

Intelligent digital advertisement management system Download PDF

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Publication number
TWM656722U
TWM656722U TW113201841U TW113201841U TWM656722U TW M656722 U TWM656722 U TW M656722U TW 113201841 U TW113201841 U TW 113201841U TW 113201841 U TW113201841 U TW 113201841U TW M656722 U TWM656722 U TW M656722U
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information
hyperlink
user
advertising information
link
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TW113201841U
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Chinese (zh)
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周士偉
王冠琁
張家維
陳敬甯
楊朝凱
陳天威
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富邦綜合證券股份有限公司
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Publication of TWM656722U publication Critical patent/TWM656722U/en

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Abstract

An intelligent digital advertisement management system includes a database, a hyperlink generating device and a data sorting device. The database stores at least one advertisement information. The hyperlink generating device connects to the database and outputs the at least one advertisement information from the database, and generates at least one hyperlink according to the at least one advertisement information. The data sorting device connects to the data sorting device and the database to receive the hyperlink. The data sorting device receives a business information and further integrates the business information and the hyperlink into an integrated advertisement information. Wherein, a user device connects to the data sorting device to obtain the integrated advertisement information and the user device can release the integrated advertisement information on a social application interface for a user to browse.

Description

智能數位廣告管理系統 Intelligent digital advertising management system

本創作係關於一種數位廣告系統,特別是關於一種可整合廣告資訊、影片、講座資訊及員工數位名片而產生整合式廣告資訊的智能數位廣告管理系統。 This creation is about a digital advertising system, in particular, about an intelligent digital advertising management system that can integrate advertising information, videos, lecture information and employee digital business cards to generate integrated advertising information.

過往員工在推廣或推銷自家公司的廣告資訊時,僅能透過發放紙本的廣告資訊給客戶。然而,隨著科技進步發展,員工可進一步利用電子郵件、簡訊將廣告資訊以數位檔案的形式寄送出去。但客戶收到這些廣告資訊時,可能會有幾種情況發生,例如,客戶並不會從電子郵件點開這些廣告資訊進行閱讀,以至於員工在發出廣告資訊後也只能被動等待客戶回覆或是推廣效果不如預期。接著,若客戶瀏覽完廣告資訊想主動聯繫該名員工時,礙於目前的智慧型裝置一次只能打開其中一個應用程式的介面,導致客戶需要一邊打開電子郵件的應用程式介面從電子郵件中的簽名欄位閱讀員工的手機號碼後再切換至撥打電話的介面逐一輸入該名員工的手機號碼,對客戶來說使用上並不方便。甚至當員工在寄送電子郵件或簡訊的過程中,若沒有主動附上自己的圖片式的名片或是自己的連絡資料時,客戶也難以進一步聯繫該名員工。 In the past, when employees promoted or sold their company's advertising information, they could only send paper advertising information to customers. However, with the advancement of technology, employees can further use emails and text messages to send advertising information in the form of digital files. However, when customers receive these advertising information, several situations may occur. For example, customers will not click on these advertising information from emails to read them, so that after sending out advertising information, employees can only passively wait for customers to reply or the promotion effect is not as expected. Then, if the customer wants to contact the employee after browsing the advertisement, the current smart devices can only open one application interface at a time, which means that the customer needs to open the email application interface, read the employee's mobile phone number from the signature field in the email, and then switch to the call interface to enter the employee's mobile phone number one by one, which is not convenient for customers. Even when the employee does not actively attach his or her own picture-style business card or contact information when sending an email or text message, it is difficult for the customer to further contact the employee.

接著,當社群軟體問世後,員工也可以利用社群軟體將廣告資訊發送出去。礙於目前的手段也僅能傳送文字的廣告內容、單純轉貼包含廣告資訊的圖片檔、轉發相關網頁的連結給客戶。若員工一次同時將很多資訊傳送給客戶時,也可能導致客戶的聊天室界面充斥著各式各樣的圖檔或圖檔與文字內容交叉排列,對於客戶在閱讀上的視覺效果也過於複雜也會影響客戶閱讀的狀況。另一方面,對於員工來說,當員工提供上述這些資訊給客戶時,員工也無法確保發送出去的資訊會不會遭人惡意竄改。 Then, when social networking software came out, employees could also use it to send out advertising information. However, current means can only send text advertising content, simply repost image files containing advertising information, and forward links to related web pages to customers. If employees send a lot of information to customers at the same time, it may also cause the customer's chat room interface to be filled with various images or images and text content to be arranged crosswise, which will be too complicated for the customer's reading and will also affect the customer's reading. On the other hand, for employees, when they provide the above information to customers, they cannot ensure that the information sent out will not be maliciously modified.

接著,若員工的工作性質屬於業務人員時,當業務人員需要推廣一些相關的方案如線上開戶,以目前習知技術的社群軟體並沒有進一步結合相關的推廣網頁或連結其他應用程式的手段,以至於業務在協助客戶進行線上開戶或介紹其他相關方案時需要切換各式各樣的介面以進行操作。甚至若業務人員在協助客戶進行線上開戶的過程中,若業務人員或客戶沒有輸入專屬業務人員的業務代碼(即專屬開戶代碼)時,會進而影響到業務人員的業績歸屬。 Next, if the nature of the employee's work belongs to sales personnel, when the sales personnel need to promote some related solutions such as online account opening, the current social software of knowledge technology does not further integrate the relevant promotion website or link other applications, so that when assisting customers to open online accounts or introduce other related solutions, the sales personnel need to switch various interfaces to operate. Even if the sales personnel or the customer does not enter the business code (i.e. the exclusive account opening code) of the sales personnel during the process of assisting customers to open online accounts, it will further affect the attribution of the sales personnel's performance.

因此,有必要提供一種能方便快速且正確的將員工想分享的廣告資訊統整的整合式廣告資訊,並且還能進一步結合員工的數位名片以及相關業務,以提供員工在介紹業務以及客戶在使用上的便利性。 Therefore, it is necessary to provide an integrated advertising information that can conveniently, quickly and accurately integrate the advertising information that employees want to share, and can further combine the employees' digital business cards and related businesses to provide employees with convenience in introducing business and customers using it.

有鑑於此,本創作提供一種智能數位廣告管理系統,藉以解決以上所述的習知問題。 In view of this, this invention provides an intelligent digital advertising management system to solve the above-mentioned learning problems.

本創作提供一種智能數位廣告管理系統,包含一資料庫、一超連結產生裝置以及一資料整理裝置。資料庫儲存至少一廣告資訊。超連 結產生裝置連接資料庫並從資料庫提取至少一廣告資訊,根據至少一廣告資訊產生至少一超連結。資料整理裝置連接超連結產生裝置及資料庫以接收超連結,並從資料庫取得一業務資訊,且進一步將業務資訊及超連結整合以型成為一整合式廣告資訊。其中,使用者裝置連接資料整理裝置以取得整合式廣告資訊,並且使用者裝置能於一社群軟體介面上發佈整合式廣告資訊以供以供一用戶瀏覽。 This invention provides an intelligent digital advertising management system, including a database, a hyperlink generating device and a data sorting device. The database stores at least one advertising information. The hyperlink generating device is connected to the database and extracts at least one advertising information from the database, and generates at least one hyperlink according to the at least one advertising information. The data sorting device is connected to the hyperlink generating device and the database to receive the hyperlink, and obtains business information from the database, and further integrates the business information and the hyperlink to form an integrated advertising information. Among them, the user device is connected to the data sorting device to obtain the integrated advertising information, and the user device can publish the integrated advertising information on a social software interface for a user to browse.

其中,至少一超連結係為一廣告資訊連結,當至少一超連結受用戶點擊後於用戶之使用者裝置開啟對應廣告資訊連結之一廣告資訊網頁介面。 Among them, at least one hyperlink is an advertising information link, and when at least one hyperlink is clicked by a user, an advertising information webpage interface corresponding to the advertising information link is opened on the user's user device.

其中,至少一超連結係為一影片連結,當至少一超連結受用戶點擊後於用戶之使用者裝置開啟對應影片連結之一影片。 Wherein, at least one hyperlink is a video link, and when at least one hyperlink is clicked by a user, a video corresponding to the video link is opened on the user's user device.

其中,至少超連結係為一課程報名連結,當至少一超連結受用戶點擊後於用戶之使用者裝置開啟對應課程報名連結之一課程報名網頁介面。 Among them, at least one hyperlink is a course registration link, and when at least one hyperlink is clicked by a user, a course registration webpage interface corresponding to the course registration link is opened on the user's user device.

其中,業務資訊包含一招呼用語言、一公司資訊以及對應使用者裝置之一員工的一員工資訊。 The business information includes a greeting language, company information, and employee information of an employee corresponding to the user device.

其中,整合式廣告資訊進一步包含一數位名片。 The integrated advertising information further includes a digital business card.

其中,數位名片進一步包含對應員工之一相片、一電話資訊、一地址、一電子郵件資訊、一手機號碼以及一社群軟體ID。 The digital business card further includes a photo of the corresponding employee, phone information, address, email information, mobile phone number and social software ID.

其中,數位名片進一步包含至少一功能導引連結對應電話資訊、地址、電子郵件資訊、手機號碼或社群軟體ID,當至少一功能導引連結受用戶點擊後導引用戶之使用者裝置開啟對應之一應用程式。 The digital business card further includes at least one function guide link corresponding to telephone information, address, email information, mobile phone number or social software ID, and when the at least one function guide link is clicked by the user, the user device of the guide opens a corresponding application.

其中,數位名片進一步包含一線上開戶連結用以供用戶進行開戶,當該用戶點選線上開戶連結後,自動導入對應員工之一專屬開戶代碼。 The digital business card further includes an online account opening link for users to open an account. When the user clicks the online account opening link, a unique account opening code for the corresponding employee is automatically imported.

其中,整合式廣告資訊進一步包含一社群軟體轉發連結用以供使用者裝置轉發整合式廣告資訊。 The integrated advertising information further includes a social software forwarding link for the user device to forward the integrated advertising information.

綜上所述,本創作提供一種智能數位廣告管理系統同時結合超連結產生裝置以及資料整理裝置,讓員工可直接利用本創作提供的系統將想傳遞的廣告資訊一併整合至整合式廣告資訊中,以提供客戶一整潔明瞭的版面的閱讀感受。進一步地,整合式廣告資訊中的每一資訊都包含各自對應的超連結,因此,當客戶想進一步了解有關詳細的內容時(廣告資訊或影音或課程),經客戶點擊後,客戶的使用者裝置便會自動切換至對應的網頁程式或對應的應用程式,讓客戶可以直接在網頁程式上或應用程式上瀏覽想看的內容。除此之外,員工的數位名片或相關的業務功能(如線上開戶)也能透過本創作的智能數位廣告管理系統一併整合至整合式廣告資訊。因此當客戶想進一步聯繫業務時,當客戶點擊數位名片上的員工資料時,被點擊的超連結會自動透過使用者裝置自動開啟對應的應用程式(如電話撥打程式、地圖應用程式、電子郵件應用程式)且會自動導入對應數位名片中的個人資料;當客戶點擊數位名片中的線上開戶按鈕,使用者裝置也會自動開啟線上開戶的網頁介面,進而提升客戶使用上的便利性。 In summary, this invention provides an intelligent digital advertising management system that combines a hyperlink generating device and a data organizing device, so that employees can directly use the system provided by this invention to integrate the advertising information they want to deliver into the integrated advertising information, so as to provide customers with a neat and clear reading experience. Furthermore, each piece of information in the integrated advertising information contains its own corresponding hyperlink, so when customers want to learn more about the detailed content (advertising information or video or course), after the customer clicks, the customer's user device will automatically switch to the corresponding web program or corresponding application, so that the customer can directly browse the content they want to see on the web program or application. In addition, the employee's digital business card or related business functions (such as online account opening) can also be integrated into the integrated advertising information through the intelligent digital advertising management system of this creation. Therefore, when the customer wants to contact the business further, when the customer clicks on the employee information on the digital business card, the clicked hyperlink will automatically open the corresponding application (such as a phone dialer, map application, email application) through the user's device and automatically import the personal information in the corresponding digital business card; when the customer clicks on the online account opening button in the digital business card, the user device will also automatically open the web interface of the online account opening, thereby improving the convenience of customer use.

1、2、3、4、5:智能數位廣告管理系統 1, 2, 3, 4, 5: Intelligent digital advertising management system

10:資料庫 10: Database

20:超連結產生裝置 20: Hyperlink generating device

201:超連結 201:Hyperlink

2011:廣告資訊連結 2011: Advertising information link

2012:影片連結 2012: Video link

2013:課程報名連結 2013: Course registration link

30:資料整理裝置 30: Data sorting device

301:整合式廣告資訊 301: Integrated advertising information

3011:數位名片 3011: Digital business card

80:使用者裝置 80: User device

81:客戶使用者裝置 81: Customer user device

801:社群軟體介面 801: Social software interface

802:廣告資訊網頁介面 802: Advertising information web page interface

803:影片 803:Video

804:課程報名網頁介面 804: Course registration web interface

805:應用程式 805: Application

圖1係繪示根據本創作之一具體實施例之智能數位廣告管理系統的示意圖。 FIG1 is a schematic diagram of an intelligent digital advertising management system according to one specific embodiment of the present invention.

圖2係繪示整合式廣告資訊發佈於社群軟體應用程式的示意圖。 Figure 2 is a schematic diagram showing the integrated advertising information published on social software applications.

圖3係繪示根據本創作之另一具體實施例之智能數位廣告管理系統的示意圖。 FIG3 is a schematic diagram of an intelligent digital advertising management system according to another specific embodiment of the present invention.

圖4係繪示根據本創作之另一具體實施例之智能數位廣告管理系統的示意圖。 FIG4 is a schematic diagram of an intelligent digital advertising management system according to another specific embodiment of the present invention.

圖5係繪示根據本創作之另一具體實施例之智能數位廣告管理系統的示意圖。 FIG5 is a schematic diagram of an intelligent digital advertising management system according to another specific embodiment of the present invention.

圖6係繪示根據本創作之另一具體實施例之智能數位廣告管理系統的示意圖。 FIG6 is a schematic diagram showing an intelligent digital advertising management system according to another specific embodiment of the present invention.

為了讓本創作的優點,精神與特徵可以更容易且明確地了解,後續將以具體實施例並參照所附圖式進行詳述與討論。需注意的是,這些具體實施例僅為本創作代表性的具體實施例,其中所舉例的特定方法、裝置、條件、材質等並非用以限定本創作或對應的具體實施例。又,圖中各元件僅係用於表達其相對位置且未按其實際比例繪述,本創作之步驟編號僅為區隔不同步驟,並非代表其步驟順序,合先敘明。 In order to make the advantages, spirit and features of this invention easier and clearer to understand, the following will be described and discussed in detail with specific embodiments and with reference to the attached drawings. It should be noted that these specific embodiments are only representative specific embodiments of this invention, and the specific methods, devices, conditions, materials, etc. cited therein are not used to limit this invention or the corresponding specific embodiments. In addition, the components in the figure are only used to express their relative positions and are not drawn according to their actual proportions. The step numbers of this invention are only used to separate different steps and do not represent the order of the steps, which should be explained in advance.

請參閱圖1,圖1係繪示根據本創作之一具體實施例之智能數位廣告管理系統1的示意圖。如圖1所示,本具體實施例之智能數位廣告管理系統1其包含資料庫10、超連結產生裝置20以及資料整理裝置30。資料庫10儲存公司內部推廣或是推銷用的廣告資訊或跟某一主題有關的知識類型的網頁資訊。超連結產生裝置20連接資料庫10並從資料庫10提取上述的廣告資訊進一步產生對應的超連結201。資料整理裝置30連接超連結產生裝置 20及資料庫10,可從超連結產生裝置20或資料庫10接收上述的超連結201,並從資料庫10取得一員工的業務資訊,且可將業務資訊以及超連結201整合生成一整合式廣告資訊301。該員工透過其使用者裝置80可連接至資料整理裝置30,以取得整合式廣告資訊301,接著可進一步將取得的整合式廣告資訊301發佈至社群軟體介面801上供用戶(即客戶)透過客戶使用者裝置81進行瀏覽。 Please refer to FIG. 1, which is a schematic diagram of an intelligent digital advertising management system 1 according to a specific embodiment of the present invention. As shown in FIG. 1, the intelligent digital advertising management system 1 of the present specific embodiment includes a database 10, a hyperlink generating device 20, and a data sorting device 30. The database 10 stores advertising information for internal promotion or sales or web page information of a knowledge type related to a certain topic. The hyperlink generating device 20 is connected to the database 10 and extracts the above-mentioned advertising information from the database 10 to further generate corresponding hyperlinks 201. The data sorting device 30 is connected to the hyperlink generating device 20 and the database 10, and can receive the above-mentioned hyperlink 201 from the hyperlink generating device 20 or the database 10, and obtain the business information of an employee from the database 10, and can integrate the business information and the hyperlink 201 to generate an integrated advertising information 301. The employee can connect to the data sorting device 30 through his user device 80 to obtain the integrated advertising information 301, and then further publish the obtained integrated advertising information 301 to the social software interface 801 for users (i.e. customers) to browse through the customer user device 81.

舉例來說,當某一員工想傳送一些有關投資廣告資訊或股票應用程式的相關資訊給客戶時,該員工可直接於智能數位廣告管理系統中挑選有關股票或股票應用程式的操作方式或投資的相關廣告資訊,透過超連結產生裝置生成對應於每一資訊的超連結,並進一步透過資料整理裝置將所有資料整合至整合式廣告資訊之中。接著,該名員工可進一步透過員工的使用者裝置取得整合廣告資訊,並將整合式廣告資訊傳送至社群軟體介面中而分享給客戶以進行廣告推銷。 For example, when an employee wants to send some investment advertising information or stock application related information to customers, the employee can directly select the operation methods of stocks or stock applications or investment related advertising information in the intelligent digital advertising management system, generate a hyperlink corresponding to each information through the hyperlink generation device, and further integrate all data into integrated advertising information through the data sorting device. Then, the employee can further obtain the integrated advertising information through the employee's user device, and send the integrated advertising information to the social software interface to share it with customers for advertising promotion.

於實際應用中,員工可為業務人員,並且此社群軟體介面可為LINE通訊軟體的使用介面。當該名業務將整合式廣告資訊透過LINE通訊軟體分享給客戶後,此時,客戶可從自己的使用者裝置中的社群軟體介面瀏覽整合式廣告資訊。請一併參閱圖2,圖2係繪示整合式廣告資訊發佈於社群軟體應用程式的示意圖。如圖2所示,當客戶收到該名業務傳送訊息的通知時,客戶點擊社群軟體應用程式並開啟與該名業務的聊天室可收到此整合式廣告資訊以進一步瀏覽整合式廣告資訊中的內容。 In actual application, the employee may be a salesperson, and the social software interface may be the user interface of the LINE messaging software. When the salesperson shares the integrated advertising information with the customer through the LINE messaging software, the customer can browse the integrated advertising information from the social software interface in his/her user device. Please refer to Figure 2, which is a schematic diagram showing the integrated advertising information published on the social software application. As shown in Figure 2, when the customer receives a notification of the message sent by the salesperson, the customer clicks on the social software application and opens the chat room with the salesperson to receive the integrated advertising information and further browse the content in the integrated advertising information.

進一步地,如圖2中所示,整合式廣告資訊可以顯示公司資訊、業務的招呼用語、還有相關的廣告內容。其中廣告資訊可在資料整理 裝置彙整的過程中根據廣告資訊的類型加以分類並且進一步顯示在整合式廣告資訊之中。舉例來說,廣告資訊的類型可以是公司提供的知識型網頁或任何的廣告資訊。請一併參閱圖2及圖3,圖3係繪示根據本創作之另一具體實施例之智能數位廣告管理系統2的示意圖。如圖3所示,本具體實施例之智能數位廣告管理系統2的超連結係為一廣告資訊連結2011。資料整理裝置30連接超連結產生裝置20及資料庫10並將接收到的廣告資訊連結2011加以整合並製作出整合式廣告資訊301。當用戶於客戶使用者裝置81收到來自業務發送的整合式廣告資訊301後,用戶可點擊整合式廣告資訊301中的廣告資訊的超連結,使用者裝置80開啟對應廣告資訊連結2011的廣告資訊網頁介面802。於實務中,用戶可點擊圖2理財精選欄位中的內容以開啟廣告資訊網頁介面802。 Furthermore, as shown in FIG2, the integrated advertising information can display company information, business slogans, and related advertising content. The advertising information can be classified according to the type of advertising information during the process of being aggregated by the data sorting device and further displayed in the integrated advertising information. For example, the type of advertising information can be a knowledge-based webpage provided by the company or any advertising information. Please refer to FIG2 and FIG3 together. FIG3 is a schematic diagram of an intelligent digital advertising management system 2 according to another specific embodiment of the present invention. As shown in FIG3, the hyperlink of the intelligent digital advertising management system 2 of the present specific embodiment is an advertising information link 2011. The data sorting device 30 is connected to the hyperlink generating device 20 and the database 10 and integrates the received advertising information link 2011 to produce integrated advertising information 301. When the user receives the integrated advertising information 301 sent by the business on the customer user device 81, the user can click on the hyperlink of the advertising information in the integrated advertising information 301, and the user device 80 opens the advertising information webpage interface 802 corresponding to the advertising information link 2011. In practice, the user can click on the content in the financial selection column of Figure 2 to open the advertising information webpage interface 802.

於另一實施例,廣告資訊的類型可以是公司提供的投資類型影片或應用程式操作的影片。請一併參閱圖2及圖4,圖4係繪示根據本創作之另一具體實施例之智能數位廣告管理系統3的示意圖。如圖4所示,本具體實施例之智能數位廣告管理系統3的超連結係為一影片連結2012。資料整理裝置30連接超連結產生裝置20及資料庫10並將接收到的影片連結2012加以整合並製作出整合式廣告資訊301。當用戶於客戶使用者裝置81收到來自業務發送的整合式廣告資訊301後,用戶可點擊整合式廣告資訊301中有關影片的連結。於實務中,用戶可點擊圖2影音精選欄位中的內容以開啟影片803。此外,影片803的來源可以是公司自行錄製並上傳也可以是其他放在網路上或影音應用程式中的相關影片。當員工在製作整合式廣告資訊301時 也可把其他相關影片的超連結或網址貼上至資料整理裝置30中,讓資料整理裝置30製作出整合式廣告資訊301。 In another embodiment, the type of advertising information can be an investment type video or an application operation video provided by the company. Please refer to Figures 2 and 4 together. Figure 4 is a schematic diagram of an intelligent digital advertising management system 3 according to another specific embodiment of the present invention. As shown in Figure 4, the hyperlink of the intelligent digital advertising management system 3 of this specific embodiment is a video link 2012. The data sorting device 30 connects the hyperlink generating device 20 and the database 10 and integrates the received video link 2012 to produce an integrated advertising information 301. When the user receives the integrated advertising information 301 sent from the business on the customer user device 81, the user can click on the link of the relevant video in the integrated advertising information 301. In practice, the user can click on the content in the video selection column of FIG. 2 to open the video 803. In addition, the source of the video 803 can be a video recorded and uploaded by the company itself or other related videos placed on the Internet or in a video application. When the employee is making the integrated advertising information 301, he can also paste the hyperlink or URL of other related videos into the data sorting device 30, so that the data sorting device 30 can make the integrated advertising information 301.

於另一實施例,廣告資訊可包含講座或課程,且該講座或課程的對應報名連結也可以整合在整合式廣告資訊301之中。請一併參閱圖2及圖5,圖5係繪示根據本創作之另一具體實施例之智能數位廣告管理系統4的示意圖。如圖5所示,本具體實施例之智能數位廣告管理系統4的超連結係為一課程報名連結2013。資料整理裝置30連接超連結產生裝置20及資料庫10並將接收到的課程報名連結2013加以整合並製作出整合式廣告資訊301。當客戶於客戶使用者裝置81收到廣告資訊後,客戶可點擊整合式廣告資訊301中的課程報名的超連結,使用者裝置80開啟對應課程報名連結2013的課程報名網頁介面804。於實務中,客戶可點擊圖2中理財課程欄位中的內容以開啟課程報名網頁介面804。甚至當用戶報名完課程並上完課程後,員工可再次利用本創作的系統將課程中提到有關課程主題的延伸內容的網頁或是將問卷彙整於整合式廣告資訊301中,讓客戶可直接瀏覽課程的內容或是填寫問卷提供針對該次上課的回饋。 In another embodiment, the advertising information may include a lecture or a course, and the corresponding registration link of the lecture or course may also be integrated into the integrated advertising information 301. Please refer to FIG. 2 and FIG. 5 together. FIG. 5 is a schematic diagram of an intelligent digital advertising management system 4 according to another specific embodiment of the present invention. As shown in FIG. 5, the hyperlink of the intelligent digital advertising management system 4 of the present specific embodiment is a course registration link 2013. The data sorting device 30 is connected to the hyperlink generating device 20 and the database 10 and integrates the received course registration link 2013 to produce the integrated advertising information 301. After the customer receives the advertisement information on the customer user device 81, the customer can click on the course registration hyperlink in the integrated advertisement information 301, and the user device 80 opens the course registration webpage interface 804 corresponding to the course registration link 2013. In practice, the customer can click on the content in the financial management course field in Figure 2 to open the course registration webpage interface 804. Even after the user has registered for the course and finished the course, the staff can use the system of this creation again to integrate the webpages with extended content related to the course topic mentioned in the course or the questionnaire into the integrated advertisement information 301, so that the customer can directly browse the course content or fill in the questionnaire to provide feedback on the course.

進一步地,本創作之智能數位廣告管理系統還可以與數位名片做結合,當員工於社群軟體介面分享整合式廣告資訊給客戶時,客戶除了可以瀏覽整合式廣告資訊的內容之外,還可進一步瀏覽到該名員工的員工資訊。請一併參閱圖2及圖6,圖6係繪示根據本創作之另一具體實施例之智能數位廣告管理系統5的示意圖。如圖6所示,本具體實施例之智能數位廣告管理系統5的整合式廣告資訊301進一步包含數位名片3011,此數位名 片3011會顯示對應該名員工的相片還有員工的電話資訊、地址、電子郵件資訊以及手機號碼。 Furthermore, the intelligent digital advertising management system of this invention can also be combined with a digital business card. When an employee shares integrated advertising information with a customer on a social software interface, the customer can not only browse the content of the integrated advertising information, but also browse the employee information of the employee. Please refer to Figures 2 and 6 together. Figure 6 is a schematic diagram of an intelligent digital advertising management system 5 according to another specific embodiment of this invention. As shown in Figure 6, the integrated advertising information 301 of the intelligent digital advertising management system 5 of this specific embodiment further includes a digital business card 3011. This digital business card 3011 will display the corresponding photo of the employee and the employee's telephone information, address, email information and mobile phone number.

值得注意的是,數位名片3011進一步包含對應每個資訊可使用的應用程式的功能導引連結。當客戶點擊其中一員工資訊時,功能導引連結會從客戶的使用者裝置中導引至對應的應用程式805。舉例來說,當客戶想聯繫員工時,客戶可直接從圖2中的整合式廣告資訊中數位名片區域點擊其電話欄位或是Mobil欄位,此時功能導引連結會開啟電話撥打程式自動導入該名員工的公司分機或手機號碼;或是點擊數位名片中的地址欄位,此時功能導引連結會開啟地圖應用程式並直接導入地址於地圖應用程式的搜尋欄位中;或是點擊數位名片中的電子郵件欄位,此時功能導引連結會開啟電子郵件應用程式並導入業務的電子郵件資訊時於電子郵件應用程式中。因此,客戶無需一邊來回切換社群軟體與其他應用程式一邊逐一輸入員工的聯繫資料,對於客戶來說可以方便且快速,還能減少因切換介面而導致輸入錯誤的疏失。 It is worth noting that the digital business card 3011 further includes a function guide link corresponding to an application that can be used for each information. When the customer clicks on one of the employee information, the function guide link will be directed to the corresponding application 805 from the customer's user device. For example, when a customer wants to contact an employee, he or she can directly click on the phone field or mobile field in the digital business card area in the integrated advertising information in Figure 2. At this time, the function guide link will open the phone dialer to automatically import the company extension or mobile phone number of the employee; or click on the address field in the digital business card. At this time, the function guide link will open the map application and directly import the address into the search field of the map application; or click on the email field in the digital business card. At this time, the function guide link will open the email application and import the business email information into the email application. Therefore, customers do not need to switch between social software and other applications while inputting employees' contact information one by one. This is convenient and fast for customers, and can also reduce the mistakes caused by switching interfaces.

進一步地,整合式廣告資訊還可再跟相關業務的申請網頁做結合,讓客戶在收到整合式廣告資訊的資訊後進行其他的業務申請。舉例來說,當客戶有開戶需求時,客戶可直接於圖2中數位名片上的立即開戶按鈕點擊並直接進行開戶的申請,此時客戶的使用者裝置會自動導入對應立即開戶按鈕的超連結,切換至線上開戶介面。除此之外,在導入的過程還會一併套入對應該名業務的專屬開戶代碼。如此一來,當客戶有開戶需求時,客戶不僅無需親臨銀行排隊開戶以節省時間之外,客戶在整合式廣告資訊的訊息後可以直接點擊立即開戶的按鈕進行線上開戶的申請,對於客 戶在使用上不僅方便也節省時間;對於員工來說,自動導入業務的專屬開戶代碼還能同時確保個人的業績。 Furthermore, the integrated advertising information can be combined with the application webpage of the relevant business, so that customers can apply for other businesses after receiving the information of the integrated advertising information. For example, when a customer needs to open an account, the customer can directly click the "Open an account now" button on the digital business card in Figure 2 and directly apply for an account. At this time, the customer's user device will automatically import the hyperlink corresponding to the "Open an account now" button and switch to the online account opening interface. In addition, the exclusive account opening code corresponding to the business will also be inserted during the import process. In this way, when customers need to open an account, they do not need to go to the bank in person to queue up to open an account to save time. After receiving the integrated advertising information, customers can directly click the "Open an account now" button to apply for an online account. This is not only convenient for customers but also saves time. For employees, the automatic import of the exclusive account opening code for the business can also ensure personal performance at the same time.

接著,當客戶的親朋好友有類似的業務需求(如想開戶或想進行投資時),此時客戶可點擊圖2中整合式廣告資訊的分享按鈕,可以進一步將整合式廣告資訊分享轉傳給其他聊天室有需要的親朋好友。當其他人收到此整合式廣告資訊後可以進行上述的瀏覽相關資料、觀看相關的影音、進一步了解或報名課程資訊、進一步聯繫該名員工或是直接點擊立即開戶按鈕進行開戶。值得注意的是,當客戶分享整合式廣告資訊至其他人時,僅能單純分享整個整合式廣告資訊,其任何內容、數位名片中的資訊皆無法更改或異動,以確保整合式廣告資訊的內容真實性。 Then, when the customer's friends and family have similar business needs (such as wanting to open an account or wanting to invest), the customer can click the share button of the integrated advertising information in Figure 2, and can further share the integrated advertising information with friends and family in other chat rooms who have needs. When other people receive this integrated advertising information, they can browse related information, watch related videos, learn more about or sign up for courses, contact the employee, or directly click the open account button to open an account. It is worth noting that when a customer shares integrated advertising information with others, he can only share the entire integrated advertising information, and any content or information in the digital business card cannot be changed or altered to ensure the authenticity of the content of the integrated advertising information.

綜上所述,本創作提供一種智能數位廣告管理系統同時結合超連結產生裝置以及資料整理裝置,讓員工可直接利用本創作提供的系統將想傳遞的廣告資訊一併整合至整合式廣告資訊中,以提供客戶一整潔明瞭的版面的閱讀感受。進一步地,整合式廣告資訊中的每一資訊都包含各自對應的超連結,因此,當客戶想進一步了解有關詳細的內容時(廣告資訊或影音或課程),經客戶點擊後,客戶的使用者裝置便會自動切換至對應的網頁程式或對應的應用程式,讓客戶可以直接在網頁程式上或應用程式上瀏覽想看的內容。除此之外,員工的數位名片或相關的業務功能(如線上開戶)也能透過本創作的智能數位廣告管理系統一併整合至整合式廣告資訊。因此當客戶想進一步聯繫業務時,當客戶點擊數位名片上的員工資料時,被點擊的超連結會自動透過使用者裝置自動開啟對應的應用程式(如電話撥打程式、地圖應用程式、電子郵件應用程式)且會自動導入對應數位名片中 的個人資料;當客戶點擊數位名片中的線上開戶按鈕,使用者裝置也會自動開啟線上開戶的網頁介面,並自動導入業務的專屬開戶代碼,進而提升客戶使用上的便利性。藉由以上較佳具體實施例之詳述,係希望能更加清楚描述本創作之特徵與精神,而並非以上述所揭露的較佳具體實施例來對本創作之範疇加以限制。相反地,其目的是希望能涵蓋各種改變及具相等性的安排於本創作所欲申請之專利範圍的範疇內。因此,本創作所申請之專利範圍的範疇應該根據上述的說明作最寬廣的解釋,以致使其涵蓋所有可能的改變以及具相等性的安排。 In summary, this invention provides an intelligent digital advertising management system that combines a hyperlink generating device and a data organizing device, so that employees can directly use the system provided by this invention to integrate the advertising information they want to deliver into the integrated advertising information, so as to provide customers with a neat and clear reading experience. Furthermore, each piece of information in the integrated advertising information contains its own corresponding hyperlink, so when customers want to learn more about the detailed content (advertising information or video or course), after the customer clicks, the customer's user device will automatically switch to the corresponding web program or corresponding application, so that the customer can directly browse the content they want to see on the web program or application. In addition, the employee's digital business card or related business functions (such as online account opening) can also be integrated into the integrated advertising information through the intelligent digital advertising management system of this creation. Therefore, when a customer wants to contact the business further, when the customer clicks on the employee information on the digital business card, the clicked hyperlink will automatically open the corresponding application (such as a phone dialer, map application, email application) through the user's device and automatically import the personal information in the corresponding digital business card; when the customer clicks on the online account opening button in the digital business card, the user's device will also automatically open the online account opening web interface and automatically import the business's exclusive account opening code, thereby improving the convenience of customer use. The above detailed description of the preferred specific embodiments is intended to more clearly describe the features and spirit of the present invention, rather than to limit the scope of the present invention by the preferred specific embodiments disclosed above. On the contrary, the purpose is to cover various changes and equivalent arrangements within the scope of the patent application for the present invention. Therefore, the scope of the patent application for the present invention should be interpreted in the broadest sense based on the above description, so as to cover all possible changes and equivalent arrangements.

1:智能數位廣告管理系統 1: Intelligent digital advertising management system

10:資料庫 10: Database

20:超連結產生裝置 20: Hyperlink generating device

201:超連結 201:Hyperlink

30:資料整理裝置 30: Data sorting device

301:整合式廣告資訊 301: Integrated advertising information

80:使用者裝置 80: User device

801:社群軟體介面 801: Social software interface

81:客戶使用者裝置 81: Customer user device

Claims (10)

一種智能數位廣告管理系統,包含: An intelligent digital advertising management system, comprising: 一資料庫,用以儲存至少一廣告資訊; A database for storing at least one advertisement information; 一超連結產生裝置,連接該資料庫以自該資料庫提取該至少一廣告資訊,並根據該至少一廣告資訊產生至少一超連結;以及 A hyperlink generating device connected to the database to extract the at least one advertisement information from the database and generate at least one hyperlink based on the at least one advertisement information; and 一資料整理裝置,連接該超連結產生裝置及該資料庫以接收該超連結,並自該資料庫取得一業務資訊,且用以將該業務資訊及該超連結整合為一整合式廣告資訊; A data sorting device, connected to the hyperlink generating device and the database to receive the hyperlink, obtain business information from the database, and integrate the business information and the hyperlink into integrated advertising information; 其中,一使用者裝置連接該資料整理裝置以取得該整合式廣告資訊,並且該使用者裝置能於一社群軟體介面上發佈該整合式廣告資訊以供一用戶瀏覽。 Wherein, a user device is connected to the data organizing device to obtain the integrated advertising information, and the user device can publish the integrated advertising information on a social software interface for a user to browse. 如申請專利範圍第1項所述之系統,其中該至少一超連結係為一廣告資訊連結,當該至少一超連結受該用戶點擊後於該用戶之該使用者裝置開啟對應該廣告資訊連結之一廣告資訊網頁介面。 As described in item 1 of the patent application scope, the at least one hyperlink is an advertising information link, and when the at least one hyperlink is clicked by the user, an advertising information webpage interface corresponding to the advertising information link is opened on the user device of the user. 如申請專利範圍第1項所述之系統,其中該至少一超連結係為一影片連結,當該至少一超連結受該用戶點擊後於該用戶之該使用者裝置開啟對應該影片連結之一影片。 A system as described in Item 1 of the patent application, wherein the at least one hyperlink is a video link, and when the at least one hyperlink is clicked by the user, a video corresponding to the video link is opened on the user device of the user. 如申請專利範圍第1項所述之系統,其中該至少超連結係為一課程報名連結,當該至少一超連結受該用戶點擊後於該用戶之該使用者裝置開啟對應該課程報名連結之一課程報名網頁介面。 A system as described in Item 1 of the patent application, wherein the at least one hyperlink is a course registration link, and when the at least one hyperlink is clicked by the user, a course registration webpage interface corresponding to the course registration link is opened on the user device of the user. 如申請專利範圍第1項所述之系統,其中該業務資訊包含一招呼用語言、一公司資訊以及對應該使用者裝置 之一員工的一員工資訊。 A system as described in item 1 of the patent application, wherein the business information includes a greeting language, company information, and employee information of an employee corresponding to the user device. 如申請專利範圍第5項所述之系統,其中該整合式廣告資訊進一步包含包含一數位名片。 A system as described in Item 5 of the patent application, wherein the integrated advertising information further includes a digital business card. 如申請專利範圍第6項所述之系統,其中該數位名片進一步包含對應該員工之一相片、一電話資訊、一地址、一電子郵件資訊、一手機號碼以及一社群軟體ID。 A system as described in Item 6 of the patent application, wherein the digital business card further includes a photo, phone information, address, email information, a mobile phone number, and a social software ID corresponding to the employee. 如申請專利範圍第7項所述之系統,其中該數位名片進一步包含至少一功能導引連結對應該電話資訊、該地址、該電子郵件資訊、該手機號碼或該社群軟體ID,當該至少一功能導引連結受該用戶點擊後導引該用戶之該使用者裝置開啟對應之一應用程式。 As described in item 7 of the patent application scope, the digital business card further includes at least one function guide link corresponding to the telephone information, the address, the email information, the mobile phone number or the social software ID, and when the at least one function guide link is clicked by the user, the user device of the user is guided to open a corresponding application. 如申請專利範圍第6項所述之系統,其中該數位名片進一步包含一線上開戶連結用以供該用戶進行開戶,當該用戶點選該線上開戶連結後,自動導入對應該員工之一專屬開戶代碼。 As described in item 6 of the patent application scope, the digital business card further includes an online account opening link for the user to open an account, and when the user clicks on the online account opening link, a unique account opening code corresponding to the employee is automatically imported. 如申請專利範圍第1項所述之系統,其中該整合式廣告資訊進一步包含一社群軟體轉發連結用以供該使用者裝置轉發該整合式廣告資訊。 A system as described in item 1 of the patent application, wherein the integrated advertising information further includes a social software forwarding link for the user device to forward the integrated advertising information.
TW113201841U 2024-02-22 Intelligent digital advertisement management system TWM656722U (en)

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