TWM482802U - Interactive business advertisement platform apparatus - Google Patents
Interactive business advertisement platform apparatus Download PDFInfo
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- TWM482802U TWM482802U TW103201789U TW103201789U TWM482802U TW M482802 U TWM482802 U TW M482802U TW 103201789 U TW103201789 U TW 103201789U TW 103201789 U TW103201789 U TW 103201789U TW M482802 U TWM482802 U TW M482802U
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Description
本創作是有關於一種整合各式商家資訊的平台設備，且特別是有關於一種互動式商務廣告平台設備。This creation is about a platform device that integrates various types of business information, and in particular, an interactive business advertising platform device.
習知技術中，買家若有採購上的需求(包含商品或服務)，需要透過電信黃頁或網際網路等其它方式，進行對供應商、製造商與設計商搜尋，並期望能過透過上述的方式尋找適合的廠商。然而，這是十分耗費人力與物力的，且縱使找到廠商，仍然無法確定是最佳的廠商。而在供應商、製造商與設計商方面，需要透過各式的管道進行宣傳，其所需要廣告、行銷與業務人員的時間成本，都是很難以估算的。然而，利用如此多的人力物力，仍然無法有效的招攬到許多的客戶。故傳統媒合模式並無法有效地進行商機媒合，更嚴格的說那僅是機會上的結合。In the prior art, if the buyer has the demand for procurement (including goods or services), it is necessary to search suppliers, manufacturers and designers through other means such as the telecommunications yellow pages or the Internet, and hope to pass the above. The way to find the right manufacturer. However, this is very labor-intensive and material-intensive, and even if the manufacturer is found, it is still impossible to determine the best manufacturer. In terms of suppliers, manufacturers and designers, it is necessary to advertise through various channels, and the time cost of advertising, marketing and business personnel is difficult to estimate. However, with so much manpower and resources, it is still impossible to effectively attract many customers. Therefore, the traditional matchmaking mode is not able to effectively carry out business opportunities, and more strictly speaking, it is only a combination of opportunities.
縱使，現有的技術雖可於網站上進行配對媒合，然而該些網站的回流性卻十分的稀少，故如何有效地使得商機或交易再次或多次的留存在網站上，變成一個重要的課題。Even though the existing technologies can be matched on the website, the reflow of these websites is very rare. Therefore, how to effectively make business opportunities or transactions stay on the website again or again becomes an important issue. .
本創作提供一種互動式商務廣告平台設備，藉此以達成降低商家與消費者於互相搜尋時所造成的成本外，亦可有效率地媒合商家與消費者。The present invention provides an interactive business advertising platform device, which can reduce the cost incurred by the merchant and the consumer in searching each other, and can also efficiently match the merchant and the consumer.
本創作提出一種互動式商務廣告平台設備，包括一商家終端裝置、一消費者終端裝置及一廣告平台伺服器。商家終端裝置提供一商品資訊及一商品廣告資訊，消費者終端裝置提供一操作資訊及一消費資訊。廣告平台伺服器連接商家終端裝置與 消費者終端裝置，廣告平台伺服器包括一樣版單元、一網頁版面產出單元、一網頁連結單元及一運算處理單元，樣版單元提供至少一預設網頁樣版，以供商家終端裝置依據至少一預設網頁樣版，上傳商品資訊及商品廣告資訊，網頁版面產出單元連結樣版單元以產出具有商品資訊及商品廣告資訊之一商家網頁，網頁連結單元連接網頁版面產出單元，並整合商家網頁，運算處理單元電性連接網頁版面產出單元與網頁連結單元，以依據消費者終端裝置之操作資訊以提供對應操作資訊之商家網頁，並依據消費資訊與商品資訊產生一交易資訊。The present application proposes an interactive business advertisement platform device, including a merchant terminal device, a consumer terminal device and an advertisement platform server. The merchant terminal device provides a product information and a product advertisement information, and the consumer terminal device provides an operation information and a consumption information. The advertising platform server is connected to the merchant terminal device and The consumer terminal device, the advertisement platform server includes a same version unit, a webpage layout output unit, a webpage linking unit, and an operation processing unit, and the template unit provides at least one preset webpage template for the merchant terminal device to at least a preset webpage template, uploading product information and product advertisement information, and the webpage output unit is connected to the template unit to generate a business webpage having one of product information and merchandise advertisement information, and the webpage linking unit is connected to the webpage output unit, and The transaction processing unit is electrically connected to the webpage layout output unit and the webpage linking unit to provide a transaction webpage corresponding to the operation information according to the operation information of the consumer terminal device, and generate a transaction information according to the consumption information and the commodity information.
在本創作之一實施例中，上述之消費者終端裝置係為一具有無線通信(2G/3G/4G/WiFi)上網功能的智慧型手機或終端裝置。In an embodiment of the present invention, the consumer terminal device is a smart phone or a terminal device having a wireless communication (2G/3G/4G/WiFi) Internet access function.
在本創作之一實施例中，廣告平台伺服器更包括一廣告播放器以播放商品廣告資訊。In an embodiment of the present invention, the advertisement platform server further includes an advertisement player to play commodity advertisement information.
在本創作之一實施例中，上述之廣告平台伺服器係由至少一電腦或一雲端運算單元所組成，透過至少一平台營運者負責營運，且供多個商家終端裝置連結以銷售複數個相同或不同的商品資料，且平台營運者係提供各商家終端裝置該網頁修改權限，以利進行商品的銷售活動。In an embodiment of the present invention, the advertisement platform server is composed of at least one computer or a cloud computing unit, is operated by at least one platform operator, and is connected by a plurality of merchant terminal devices to sell a plurality of the same Or different product information, and the platform operator provides the modification permission of the webpage of each merchant terminal device to facilitate the sales activity of the commodity.
在本創作之一實施例中，上述之網頁連結單元更提供一連結機制以供消費者終端裝置連結到各商家終端裝置，連結機制係透過一二維條碼(QR Code)以連結至各商家終端裝置。In an embodiment of the present invention, the webpage linking unit further provides a linking mechanism for the consumer terminal device to connect to each merchant terminal device, and the linking mechanism is linked to each merchant terminal through a QR Code. Device.
在本創作之一實施例中，上述之頁版面產出單元更提供一商家地圖資訊。In an embodiment of the present invention, the page layout unit further provides a merchant map information.
在本創作之一實施例中，上述之網頁連結單元整合各商家網頁，並依據各商家網頁之商品資訊分類，以形成不同商品分類頻道。In an embodiment of the present invention, the webpage linking unit integrates each merchant webpage, and classifies the merchandise webpage according to the merchandise webpage of each merchant webpage to form different merchandise classified channels.
在本創作之一實施例中，上述之商品資訊係相同於原商家網頁，或者由消費者終端裝置提供廣告說明或其他多媒體 資訊。In an embodiment of the present invention, the commodity information mentioned above is the same as the original merchant webpage, or the advertisement description or other multimedia is provided by the consumer terminal device. News.
100‧‧‧商家終端裝置100‧‧‧Business terminal device
101‧‧‧商品資訊101‧‧‧Product Information
102‧‧‧商品廣告資訊102‧‧‧Commodity advertising information
200‧‧‧消費者終端裝置200‧‧‧ consumer terminal devices
201‧‧‧操作資訊201‧‧‧Operational information
202‧‧‧消費資訊202‧‧‧Consumer Information
300‧‧‧廣告平台伺服器300‧‧‧Advertising platform server
310‧‧‧樣版單元310‧‧‧Pattern unit
320‧‧‧網頁版面產出單元320‧‧‧Web page layout unit
330‧‧‧網頁連結單元330‧‧‧Web link unit
340‧‧‧運算處理單元340‧‧‧Operation Processing Unit
401‧‧‧頻道管理區塊401‧‧‧ channel management block
402‧‧‧商品圖片區塊402‧‧‧Commodity picture block
403‧‧‧互動連結區塊403‧‧‧Interactive Blocks
404‧‧‧頻道區塊404‧‧‧Channel block
405‧‧‧推薦影片區405‧‧‧Recommended film area
406‧‧‧影片編輯區塊406‧‧‧Video editing block
407‧‧‧語言切換區塊407‧‧‧ language switching block
408‧‧‧商家地圖資訊408‧‧‧Business Map Information
409‧‧‧二維條碼409‧‧‧2D barcode
500‧‧‧商品種類區塊500‧‧‧Commodity category block
501‧‧‧美食團購501‧‧‧Food Group Purchase
502‧‧‧觀光美食502‧‧‧Sightery
503‧‧‧美妝保健503‧‧‧ Beauty Care
504‧‧‧流行服飾504‧‧‧Fashion
505‧‧‧特約店家505‧‧‧Special store
506‧‧‧居家用品506‧‧‧Home Supplies
507‧‧‧住宿旅遊507‧‧‧ accommodation tour
508‧‧‧房產資訊508‧‧‧Real Estate Information
509‧‧‧宗教旅遊509‧‧Religious tourism
510‧‧‧數字區塊510‧‧‧Digital block
511‧‧‧確認鍵511‧‧‧Confirmation button
512‧‧‧輸入頻道區塊512‧‧‧Input channel block
520‧‧‧廣告輪播區塊520‧‧‧Advertising Carousel
530‧‧‧頻道區塊集合530‧‧‧Channel block collection
531~534‧‧‧頻道區塊531~534‧‧‧Channel block
圖1是依照本創作之設備的元件方塊的示意圖。BRIEF DESCRIPTION OF THE DRAWINGS Figure 1 is a schematic illustration of the component blocks of the apparatus in accordance with the present invention.
圖2是依照本創作之一實施例的示意圖。2 is a schematic diagram of an embodiment in accordance with the present teachings.
圖3是本創作的商家網頁示意圖。Figure 3 is a schematic diagram of the business website of the present creation.
圖4A是本創作廣告平台伺服器的母畫面網頁示意圖。4A is a schematic diagram of a parent screen of the creative advertisement platform server.
圖4B是本創作廣告平台伺服器的子畫面網頁示意圖。FIG. 4B is a schematic diagram of a sub-screen of the creative advertisement platform server.
為讓本創作之上述特徵和優點能更明顯易懂，下文特舉實施例，並配合所附圖式，作詳細說明如下。In order to make the above features and advantages of the present invention more comprehensible, the following detailed description of the embodiments and the accompanying drawings will be described below.
請同時參閱圖1~圖4B，圖1是依照本創作之設備的元件方塊的示意圖。圖2是依照本創作之一實施例的示意圖。圖3是本創作的商家網頁示意圖。圖4A是本創作廣告平台伺服器的母畫面網頁示意圖。圖4B是本創作廣告平台伺服器的子畫面網頁示意圖。Please refer to FIG. 1 to FIG. 4B at the same time. FIG. 1 is a schematic diagram of component blocks of the device according to the present invention. 2 is a schematic diagram of an embodiment in accordance with the present teachings. Figure 3 is a schematic diagram of the business website of the present creation. 4A is a schematic diagram of a parent screen of the creative advertisement platform server. FIG. 4B is a schematic diagram of a sub-screen of the creative advertisement platform server.
在圖1中，一種互動式商務廣告平台設備包括一商家終端裝置100、一消費者終端裝置200及一廣告平台伺服器300。商家終端裝置100提供一商品資訊101及一商品廣告資訊102，消費者終端裝置提供一操作資訊201及一消費資訊202。其中，商家終端裝置100為至少一電腦。消費者終端裝置200係為一具有無線通信(2G/3G/4G/WiFi)上網功能的智慧型手機或終端裝置。廣告平台伺服器300係由至少一電腦或一雲端運算單元所組成，透過至少一平台營運者負責營運，且供多個商家終端裝置連結以銷售複數個相同或不同的商品資料，且平台營運者係提供各商家終端裝置該網頁修改權限，以利進行商品的銷售活動(如圖2所示)。其中，廣告平台伺服器300透過網路連接商家終端裝置100與消費者終端裝置200。In FIG. 1, an interactive business advertisement platform device includes a merchant terminal device 100, a consumer terminal device 200, and an advertisement platform server 300. The merchant terminal device 100 provides a product information 101 and a product advertisement information 102. The consumer terminal device provides an operation information 201 and a consumption information 202. The merchant terminal device 100 is at least one computer. The consumer terminal device 200 is a smart phone or terminal device having a wireless communication (2G/3G/4G/WiFi) Internet access function. The advertisement platform server 300 is composed of at least one computer or a cloud computing unit, is operated by at least one platform operator, and is connected by a plurality of merchant terminal devices to sell a plurality of the same or different commodity materials, and the platform operator The business terminal device is provided with the right to modify the webpage to facilitate the sales activity of the commodity (as shown in FIG. 2). The advertisement platform server 300 connects the merchant terminal device 100 and the consumer terminal device 200 through the network.
廣告平台伺服器300包括一樣版單元310、一網頁版 面產出單元320、一網頁連結單元330及一運算處理單元340，樣版單元310提供至少一預設網頁樣版，以供商家終端裝置100依據至少一預設網頁樣版，上傳商品資訊101及商品廣告資訊102，網頁版面產出單元320連結樣版單元310以產出具有商品資訊101及商品廣告資訊102之一商家網頁(如圖3所示)。The advertisement platform server 300 includes the same version unit 310 and a web version. The image output unit 320, a webpage linking unit 330, and an arithmetic processing unit 340, the template unit 310 provides at least one default webpage template for the merchant terminal device 100 to upload the merchandise information 101 according to at least one preset webpage template. And the product advertisement information 102, the webpage layout output unit 320 links the template unit 310 to generate a merchant webpage having one of the merchandise information 101 and the merchandise advertisement information 102 (as shown in FIG. 3).
在圖3中，商家網頁至少包含頻道管理區塊401供各商家終端裝置網頁修改權限，以利進行商品的銷售活動，商品圖片區塊402則是顯示商品外觀的圖片，互動連結區塊403則是提供消費者與商家互動的連結點，頻道區塊404是顯示商家對該商品的影片或介紹，可為一或一個以上的影片做為商品介紹，或者是推薦影片區405則是提供其他消費者上傳一或一個以上，對於該商品的使用心得短片，影片編輯區塊406係供以編輯商家對該商品的影片，語言切換區塊407用以切換語言或字體，網頁版面產出單元320更提供一商家地圖資訊408及網頁連結單元330則提供一連結機制以供該消費者終端裝置連結到各該商家終端裝置，連結機制係透過一二維條碼(QR Code)409以連結至各該商家終端裝置，值得一提的是，本頁面所呈現的各個區塊，是可依據各商家所需而調整版面的配置，並不以此為限。In FIG. 3, the merchant webpage includes at least a channel management block 401 for each merchant terminal device webpage modification authority to facilitate the sales activity of the product, the product image block 402 is a picture showing the appearance of the product, and the interactive link block 403 is Is to provide a connection point between the consumer and the merchant, the channel block 404 is to display the movie or introduction of the product, can be one or more films as a product introduction, or the recommended film area 405 is to provide other consumption Uploading one or more, for the use of the product, the video editing block 406 is for editing the business of the product, the language switching block 407 is used to switch the language or font, the web page output unit 320 Providing a merchant map information 408 and a webpage linking unit 330 provides a linking mechanism for the consumer terminal device to connect to each of the merchant terminal devices, and the linking mechanism is linked to each merchant through a QR Code 409. Terminal devices, it is worth mentioning that the various blocks presented on this page are configured to adjust the layout according to the needs of each merchant. This is limited to this.
網頁連結單元330連接網頁版面產出單元320，並整合商家網頁，更進一步來說，網頁連結單元330整合各商家網頁，並依據各商家網頁之商品資訊分類，以形成不同商品分類頻道(如圖4A所示)。其中，商品種類區塊500至少可分為美食團購501、觀光美食502、美妝保健503、流行服飾504、特約店家505、居家用品506、住宿旅遊507、房產資訊508及宗教旅遊509等區塊，但不以此為限。The webpage linking unit 330 is connected to the webpage page output unit 320, and integrates the merchant webpage. Further, the webpage linking unit 330 integrates the merchant webpages, and classifies the merchandise information according to the merchandise webpages to form different merchandise classification channels (as shown in the figure). 4A)). Among them, the product category block 500 can be at least divided into a food group purchase 501, a sightseeing food 502, a beauty care 503, a fashion 504, a special store 505, a household item 506, an accommodation tour 507, a real estate information 508, and a religious tourism 509. , but not limited to this.
此外，數字區塊510則是在使用者點選商品種類區塊500後供以輸入頻道區塊512，以圖4A為例，消費者點選了美食團購501後，於輸入頻道區塊512輸入了”22”後，按下確認鍵511以執行顯示”美食團購第22頻道”的內容。In addition, the digital block 510 is provided with the input channel block 512 after the user selects the product category block 500. Taking FIG. 4A as an example, after the consumer selects the food group purchase 501, the input is input in the input channel block 512. After "22", the confirmation key 511 is pressed to execute the display of the contents of "Food Group 22 Channel".
運算處理單元340電性連接網頁版面產出單元320與網頁連結單元330依據消費者終端裝置200之操作資訊201以提供對應操作資訊201之商家網頁，並依據消費資訊202與商品資訊101產生一交易資訊。The operation processing unit 340 is electrically connected to the webpage page output unit 320 and the webpage link unit 330 according to the operation information 201 of the consumer terminal device 200 to provide a business webpage corresponding to the operation information 201, and generates a transaction according to the consumption information 202 and the product information 101. News.
其中，網頁連結單元330整合各該商家網頁，並依據各該商家網頁之該商品資訊分類，以形成不同商品分類頻道。The webpage linking unit 330 integrates each of the merchant webpages, and classifies the merchandise information according to each of the merchant webpages to form different merchandise classified channels.
於本實施例中，廣告平台伺服器300更包括一廣告播放器以播放商品廣告資訊(如圖4B所示)，在廣告輪播區塊520是播放所有平台上的商家資訊，而更進一步來說，消費者在使用互動式商務廣告平台設備時，可更進一步依照自己的喜好設定偏好的頻道以於頻道區塊集合530中的數個頻道區塊531,532,533,534中播放。In this embodiment, the advertisement platform server 300 further includes an advertisement player to play commodity advertisement information (as shown in FIG. 4B), and in the advertisement rotation block 520, the merchant information on all platforms is played, and further It is said that when the interactive commerce platform device is used, the consumer can further set the preferred channel according to his preference to play in several channel blocks 531, 532, 533, 534 in the channel block set 530.
綜上所述，本創作之互動式商務廣告平台設備係利用商家終端裝置與消費者終端裝置所分別地提供商品資訊與消費者使用的意見回饋於廣告平台伺服器進行整合，用以更有效率達成節省商家與消費者因搜尋符合雙方需求所造成的成本，使得傳統中視為小廠商之賣方端與大廠能有相同公平競爭的機會，而廣告平台伺服器僅為一個提供訊息的媒介，透過廣告平台伺服器更可直接連結至商家官方網站，以進行交易行為，獲得更真實可進行交易的商機，總體而言，本創作有效地提供商家與消費者進行商品賣買的互動式商務廣告平台設備。In summary, the interactive commercial advertising platform device of the present invention uses the merchant terminal device and the consumer terminal device to separately provide the product information and the opinions used by the consumer to the advertising platform server for integration, so as to be more efficient. Achieving the cost of saving merchants and consumers to meet the needs of both parties, making the traditionally regarded small-vendor sellers and big companies have the same level of fair competition, and the advertising platform server is only a medium for providing information. The advertising platform server can be directly linked to the official website of the merchant to conduct transaction behavior and obtain more real business opportunities for trading. In general, the creation effectively provides an interactive commercial advertising platform for merchants and consumers to sell goods. device.
雖然本創作以前述實施例揭露如上，然其並非用以限定本創作，任何熟習相像技藝者，在不脫離本創作之精神和範圍內，所作更動與潤飾之等效替換，仍為本創作之專利保護範圍內。Although the present invention is disclosed above in the foregoing embodiments, it is not intended to limit the present invention. Any skilled person skilled in the art, without departing from the spirit and scope of the present invention, is equivalent to the replacement of the modifiers and retouchings. Within the scope of patent protection.
100‧‧‧商家終端裝置100‧‧‧Business terminal device
101‧‧‧商品資訊101‧‧‧Product Information
102‧‧‧商品廣告資訊102‧‧‧Commodity advertising information
200‧‧‧消費者終端裝置200‧‧‧ consumer terminal devices
201‧‧‧操作資訊201‧‧‧Operational information
202‧‧‧消費資訊202‧‧‧Consumer Information
300‧‧‧廣告平台伺服器300‧‧‧Advertising platform server
310‧‧‧樣版單元310‧‧‧Pattern unit
320‧‧‧網頁版面產出單元320‧‧‧Web page layout unit
330‧‧‧網頁連結單元330‧‧‧Web link unit
340‧‧‧運算處理單元340‧‧‧Operation Processing Unit
Claims (10)
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| TW103201789U TWM482802U (en) | 2014-01-28 | 2014-01-28 | Interactive business advertisement platform apparatus |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| TW103201789U TWM482802U (en) | 2014-01-28 | 2014-01-28 | Interactive business advertisement platform apparatus |
Publications (1)
| Publication Number | Publication Date |
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| TWM482802U true TWM482802U (en) | 2014-07-21 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| TW103201789U TWM482802U (en) | 2014-01-28 | 2014-01-28 | Interactive business advertisement platform apparatus |
Country Status (1)
| Country | Link |
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| TW (1) | TWM482802U (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106204090A (en) * | 2015-04-02 | 2016-12-07 | 潘仁杰 | Network information circulation method |
| TWI578255B (en) * | 2015-11-12 | 2017-04-11 | Wei-Shan Wang | Community Media Information System and Method |
| TWI594200B (en) * | 2016-06-08 | 2017-08-01 | Univ Southern Taiwan Sci & Tec | Smart Advertising Leaflet Management and Application System |
| TWI614692B (en) * | 2015-09-17 | 2018-02-11 | 瑪鈕艾爾 艾斯賓諾查 | Method for Retrieving Product Information and Providing Customer Support |
| TWI664594B (en) * | 2016-10-17 | 2019-07-01 | 購明系雲科技股份有限公司 | E-commerce sales methods |
-
2014
- 2014-01-28 TW TW103201789U patent/TWM482802U/en not_active IP Right Cessation
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106204090A (en) * | 2015-04-02 | 2016-12-07 | 潘仁杰 | Network information circulation method |
| TWI614692B (en) * | 2015-09-17 | 2018-02-11 | 瑪鈕艾爾 艾斯賓諾查 | Method for Retrieving Product Information and Providing Customer Support |
| TWI578255B (en) * | 2015-11-12 | 2017-04-11 | Wei-Shan Wang | Community Media Information System and Method |
| TWI594200B (en) * | 2016-06-08 | 2017-08-01 | Univ Southern Taiwan Sci & Tec | Smart Advertising Leaflet Management and Application System |
| TWI664594B (en) * | 2016-10-17 | 2019-07-01 | 購明系雲科技股份有限公司 | E-commerce sales methods |
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