TWI762899B - Customer value analysis method, customer value analysis device, information processing method using value data, and information processing device using value data - Google Patents

Customer value analysis method, customer value analysis device, information processing method using value data, and information processing device using value data Download PDF

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TWI762899B
TWI762899B TW109111402A TW109111402A TWI762899B TW I762899 B TWI762899 B TW I762899B TW 109111402 A TW109111402 A TW 109111402A TW 109111402 A TW109111402 A TW 109111402A TW I762899 B TWI762899 B TW I762899B
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森島圭祐
磯部謙作
中尾浩
梅澤佑輔
木邨裕章
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日商山葉發動機股份有限公司
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    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B60—VEHICLES IN GENERAL
    • B60W—CONJOINT CONTROL OF VEHICLE SUB-UNITS OF DIFFERENT TYPE OR DIFFERENT FUNCTION; CONTROL SYSTEMS SPECIALLY ADAPTED FOR HYBRID VEHICLES; ROAD VEHICLE DRIVE CONTROL SYSTEMS FOR PURPOSES NOT RELATED TO THE CONTROL OF A PARTICULAR SUB-UNIT
    • B60W40/00—Estimation or calculation of non-directly measurable driving parameters for road vehicle drive control systems not related to the control of a particular sub unit, e.g. by using mathematical models
    • B60W40/08—Estimation or calculation of non-directly measurable driving parameters for road vehicle drive control systems not related to the control of a particular sub unit, e.g. by using mathematical models related to drivers or passengers
    • B60W40/09—Driving style or behaviour

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Abstract

本發明提供一種能夠於確保資訊處理裝置之硬體資源之設計自由度之同時，獲取價值觀資料之顧客價值觀分析方法。本發明之顧客價值觀分析方法具有如下步驟：價值觀轉換資料獲取步驟，其係獲取將傾斜車輛行車資料、顧客評價資料與顧客價值觀資料建立關聯所得之價值觀轉換資料；獲取分析用傾斜車輛行車資料及分析用評價資料之步驟；及將上述獲取之分析用傾斜車輛行車資料及分析用評價資料轉換為顧客價值觀資料之步驟；且使用價值觀轉換資料用傾斜車輛行車資料及顧客評價資料，獲取將傾斜車輛行車資料、顧客評價資料與顧客價值觀資料建立關聯所得之資料來作為上述價值觀轉換資料，使用上述獲取之價值觀轉換資料，將上述獲取之分析用傾斜車輛行車資料及分析用評價資料轉換為價值觀資料。The present invention provides a customer value analysis method capable of obtaining value data while ensuring the design freedom of hardware resources of an information processing device. The customer value analysis method of the present invention has the following steps: a value conversion data acquisition step, which is to acquire the value conversion data obtained by correlating the driving data of the inclined vehicle, the customer evaluation data and the customer value data; acquiring the driving data of the inclined vehicle for analysis and analyzing The steps of using the evaluation data; and the steps of converting the driving data of the inclined vehicle for analysis and the evaluation data for analysis obtained above into the customer value data; and using the value conversion data The driving data of the inclined vehicle and the customer evaluation data are used to obtain the driving data of the inclined vehicle The data obtained by linking the data, customer evaluation data, and customer value data is used as the above-mentioned value conversion data. Using the above-obtained value conversion data, the above-obtained analysis-use tilted vehicle driving data and analysis-use evaluation data are converted into value data.

Description

顧客價值觀分析方法、顧客價值觀分析裝置、使用價值觀資料之資訊處理方法及使用價值觀資料之資訊處理裝置Customer value analysis method, customer value analysis device, information processing method using value data, and information processing device using value data

本發明係關於一種對顧客價值觀進行分析之顧客價值觀分析方法、顧客價值觀分析裝置、使用價值觀資料之資訊處理方法及使用價值觀資料之資訊處理裝置。The present invention relates to a customer value analysis method for analyzing customer values, a customer value analysis device, an information processing method using value data, and an information processing device using value data.

已知有使用顧客之喜好進行資訊處理之資訊處理系統。作為使用顧客之喜好進行資訊處理之構成，例如已知有專利文獻1～6中所揭示之構成。There are known information processing systems that use customer preferences for information processing. As a configuration for performing information processing using customer preference, configurations disclosed in Patent Documents 1 to 6 are known, for example.

於專利文獻1中，揭示有一種向用戶提示與用戶感興趣之廣告相關之補充資訊之系統。Patent Document 1 discloses a system for presenting supplementary information related to advertisements of interest to the user to the user.

於專利文獻2中，揭示有一種能夠向用戶提示1組駕駛者，供用戶選擇駕駛者之系統。Patent Document 2 discloses a system capable of presenting a group of drivers to the user and allowing the user to select a driver.

於專利文獻3中，揭示有一種利用用戶之喜好介紹可銷售商品之銷售商，向銷售商發送購買請求之電子交易系統。Patent Document 3 discloses an electronic transaction system that introduces a seller of salable goods using the user's preference, and sends a purchase request to the seller.

於專利文獻4中，揭示有一種基於用戶之喜好及冷藏室等存放庫中存放之可利用之材料而提出配方之系統。Patent Document 4 discloses a system that proposes a recipe based on the user's preference and available materials stored in a storage such as a refrigerator.

於專利文獻5中，揭示有一種基於用戶之喜好來分析旅館服務之系統。In Patent Document 5, a system for analyzing hotel services based on user preferences is disclosed.

於專利文獻6中，揭示有一種基於顧客之商品購買歷史來分析顧客之喜好之系統。 先前技術文獻 專利文獻In Patent Document 6, there is disclosed a system for analyzing the preferences of customers based on the purchase history of products of the customers. prior art literature Patent Literature

專利文獻1:美國專利公開2019/0005549號公報 專利文獻2:美國專利公開2015/0206267號公報 專利文獻3:美國專利10134078號公報 專利文獻4:美國專利9821344號公報 專利文獻5:美國專利公開2019026793號公報 專利文獻6:美國專利公開2017/0140403號公報Patent Document 1: US Patent Publication No. 2019/0005549 Patent Document 2: US Patent Publication No. 2015/0206267 Patent Document 3: US Patent No. 10134078 Patent Document 4: US Patent No. 9,821,344 Patent Document 5: US Patent Publication No. 2019026793 Patent Document 6: US Patent Publication No. 2017/0140403

[發明所欲解決之問題][Problems to be Solved by Invention]

然，用戶之喜好資料相應於用戶行為種類之數量而存在。上述喜好資料係表示表層喜好性之資料。Of course, user preference data exists corresponding to the number of user behavior types. The above-mentioned preference data are data representing surface preference.

若存在表示通用性高之潛在用戶之喜好性之資料、即表示所謂之價值觀之資料，則藉由將表示價值觀之資料與表示表層喜好性之資料組合，能夠進一步促進表示喜好性之資料之有效利用。If there is data indicating the preference of potential users with high versatility, that is, data indicating so-called values, the effectiveness of the data indicating preference can be further promoted by combining the data indicating values with the data indicating surface preference use.

因此，為了獲得表示通用性高之潛在喜好性之資料、即表示所謂之價值觀之資料，考慮使用表示與多個用戶行為之種類相關之喜好性之資料。然而，當如此使用有表示與多個用戶行為之種類相關之喜好性之資料時，於系統中處理之資料之種類變得非常多。Therefore, in order to obtain data showing potential preference with high versatility, that is, data showing so-called values, it is considered to use data showing preference related to a variety of user behaviors. However, when data representing preferences related to various types of user behavior are used in this way, the types of data processed in the system become very large.

當於系統中處理之資料之種類變得非常多時，上述系統之硬體之負荷變高。因此，上述系統所需之硬體資源增加，故系統之硬體資源之設計產生制約。因此，系統之硬體資源之設計自由度降低。When the kinds of data processed in the system become very large, the load on the hardware of the above-mentioned system becomes high. Therefore, the hardware resources required by the above-mentioned system are increased, so that the design of the hardware resources of the system is restricted. Therefore, the degree of freedom in designing the hardware resources of the system is reduced.

本發明之目的在於提供一種顧客價值觀分析方法，其能夠於確保資訊處理裝置之硬體資源之設計自由度之同時，獲取表示通用性高之潛在顧客之喜好性之資料、即表示所謂之價值觀之資料。 [解決問題之技術手段]An object of the present invention is to provide a customer value analysis method capable of obtaining data representing the preferences of potential customers with high versatility, that is, representing so-called values, while ensuring the degree of freedom in designing hardware resources of an information processing device material. [Technical means to solve problems]

本發明者等人於對傾斜車輛之行車資料進行分析之過程中發現，傾斜車輛之行車資料與非傾斜車輛之行車資料大不相同。所謂傾斜車輛係指於右迴轉時向右傾斜且於左迴轉時向左傾斜之車輛。During the process of analyzing the driving data of the inclined vehicle, the inventors of the present invention found that the driving data of the inclined vehicle is quite different from the driving data of the non-inclined vehicle. A leaning vehicle is a vehicle that leans to the right when turning right and leans to the left when turning left.

傾斜車輛之車體尺寸小於非傾斜車輛之車體尺寸。即，與非傾斜車輛相比，傾斜車輛之車體之前後方向及/或左右方向之大小較小。又，傾斜車輛之轉向之旋轉操作量小於360度，故與非傾斜車輛相比，傾斜車輛之轉向之旋轉操作量少。進而，與非傾斜車輛不同，傾斜車輛係駕駛者(騎乘者)能夠主動操作之騎乘者主動型車輛。因此，傾斜車輛之駕駛與非傾斜車輛之駕駛不同。如此，操作上與非傾斜車輛不同之傾斜車輛之行車資料和非傾斜車輛、即例如四輪車之行車資料大不相同。The body size of a tilting vehicle is smaller than that of a non-tilting vehicle. That is, the size of the vehicle body in the front-rear direction and/or the left-right direction of the inclined vehicle is smaller than that of the non-inclined vehicle. In addition, since the amount of rotational operation of the steering of the leaning vehicle is less than 360 degrees, the amount of rotational operation of the steering of the leaning vehicle is smaller than that of the non-tilting vehicle. Furthermore, unlike a non-reclining vehicle, a tilting vehicle is a rider-active vehicle that a driver (rider) can actively operate. Therefore, driving of a leaning vehicle is different from driving of a non-leaning vehicle. Thus, the driving data of a leaning vehicle, which is operationally different from a non-tilting vehicle, and the driving data of a non-tilting vehicle, eg, a four-wheeled vehicle, are very different.

本發明者等人對傾斜車輛之行車狀況進行了更詳細之研究，發現傾斜車輛與非傾斜車輛相比，基於駕駛者之想法之行車自由度非常高。The inventors of the present invention conducted a more detailed study on the driving conditions of the leaning vehicle, and found that the leaning vehicle has a very high degree of freedom of driving based on the driver's idea compared with the non-inclined vehicle.

因此，於駕駛者駕駛傾斜車輛時，與駕駛者駕駛非傾斜車輛之情形相比，有駕駛者之判斷次數與判斷之選項較多之傾向。Therefore, when the driver drives the leaning vehicle, there is a tendency that the number of times of the driver's judgment and the choice of the judgment are more than when the driver drives the non-inclined vehicle.

又，駕駛者於駕駛傾斜車輛時，與駕駛非傾斜車輛之情形相比，更容易遭受來自外部之壓力。進而，對駕駛傾斜車輛之駕駛者施加之來自外部之壓力非常多樣。In addition, when driving a leaning vehicle, the driver is more likely to be subjected to external pressure than when driving a non-inclined vehicle. Furthermore, the external pressure exerted on the driver driving the leaning vehicle is very diverse.

因此，可知因駕駛傾斜車輛之駕駛者之差異、傾斜車輛之差異、行車環境之差異等，傾斜車輛之行車資料與非傾斜車輛之行車資料相比變化較多。Therefore, it can be seen that the driving data of the tilted vehicle varies more than the driving data of the non-tilted vehicle due to differences in drivers driving the tilted vehicle, differences in the tilted vehicle, and difference in the driving environment.

又，於使用傾斜車輛作為運送顧客之業務車輛之情形時，有時收集顧客針對乘車之評價資料。In addition, in the case of using an inclined vehicle as a business vehicle for transporting customers, the evaluation data of the customers on the ride may be collected.

因此，本發明者等人對傾斜車輛之行車資料與顧客評價資料之關係進行了詳細研究，發現上述顧客評價資料係相對於上述傾斜車輛之行車資料反映了顧客之喜好性之資料。Therefore, the present inventors conducted a detailed study on the relationship between the driving data of the inclined vehicle and the customer's evaluation data, and found that the above-mentioned customer evaluation data reflects the customer's preference compared with the driving data of the above-mentioned inclined vehicle.

又，由於傾斜車輛之行車資料之變化較多，故乘坐傾斜車輛之顧客所受到之刺激之變化亦較多。進而，乘坐傾斜車輛之顧客對刺激較為被動。In addition, since the driving data of the inclined vehicle has many changes, the stimuli received by the customers who ride the inclined vehicle also change more. Furthermore, customers who ride in inclined vehicles are more passive to stimulation.

因此，顧客對傾斜車輛之乘車之評價於無意識中非常嚴格地進行，有更強烈地反映喜好性之傾向。因此，本發明者等人發現能夠根據傾斜車輛之行車資料與顧客評價資料之關係獲取表示顧客之價值觀之資料。Therefore, the customer's evaluation of the ride of the inclined vehicle is carried out very strictly unconsciously, and there is a tendency to reflect the preference more strongly. Therefore, the inventors of the present invention found that it is possible to obtain data representing customers' values based on the relationship between the driving data of the leaning vehicle and the customer evaluation data.

因此，本發明者等人想到藉由使用傾斜車輛之行車資料及顧客評價資料獲得表示顧客之價值觀之資料，來分析顧客之價值觀之方法。Therefore, the inventors of the present invention conceived a method of analyzing the values of customers by obtaining data representing the values of the customers by using the driving data of the leaning vehicle and the customer evaluation data.

本發明之一實施形態之顧客價值觀分析方法具有：價值觀轉換資料獲取步驟，其係獲取價值觀轉換資料，該價值觀轉換資料係將於右迴轉時向右傾斜且於左迴轉時向左傾斜之傾斜車輛之行車資料即傾斜車輛行車資料、顧客評價資料及顧客價值觀資料建立關聯所得；分析用資料獲取步驟，其係獲取分析用傾斜車輛之行車資料即分析用傾斜車輛行車資料、乘坐於上述分析用傾斜車輛之分析對象即顧客之分析用評價資料；價值觀資料轉換步驟，其係將上述獲取之分析用傾斜車輛行車資料及分析用評價資料轉換為與顧客之價值觀相關之價值觀資料；輸出價值觀資料生成步驟，其係生成用於輸出之輸出用輸出價值觀資料；及輸出價值觀資料輸出步驟，其係輸出上述生成之輸出用輸出價值觀資料。於上述價值觀轉換資料獲取步驟中，使用價值觀轉換資料用傾斜車輛行車資料及顧客評價資料，獲取將傾斜車輛行車資料、顧客評價資料與顧客價值觀資料建立關聯所得之資料來作為上述價值觀轉換資料，其中上述價值觀轉換資料用傾斜車輛行車資料係與複數名駕駛者駕駛價值觀轉換資料用傾斜車輛時分別獲得之行車資料相關，上述顧客評價資料係從獲得上述資料時乘坐於上述價值觀轉換資料用傾斜車輛之複數名顧客獲得。於上述價值觀資料轉換步驟中，使用上述獲取之價值觀轉換資料，將上述獲取之分析用傾斜車輛行車資料及分析用評價資料轉換為上述價值觀資料。A customer value analysis method according to an embodiment of the present invention includes: a value conversion data acquisition step, which is to acquire value conversion data, the value conversion data being a vehicle tilted to the right when turning right and leaning to the left when turning left The driving data is obtained from the correlation between the driving data of the inclined vehicle, the customer evaluation data and the customer value data; the data acquisition step for analysis is to obtain the driving data of the inclined vehicle for analysis, that is, the driving data of the inclined vehicle for analysis, and the driving data of the inclined vehicle for analysis. The analysis object of the vehicle is the customer's evaluation data for analysis; the value data conversion step is to convert the above-obtained inclined vehicle driving data and analysis evaluation data for analysis into the value data related to the customer's values; the output value data generation step , which generates output value data for output for output; and an output value data output step, which outputs the output value data for output generated above. In the above value conversion data acquisition step, use the value conversion data to use the inclined vehicle driving data and customer evaluation data to obtain the data obtained by correlating the inclined vehicle driving data, the customer evaluation data and the customer value data as the above value conversion data, wherein The above-mentioned driving data of the tilted vehicle for value conversion data is related to the driving data obtained when a plurality of drivers drive the tilted vehicle for value conversion data. Obtained by multiple customers. In the above-mentioned value data conversion step, the above-obtained value-value conversion data is used to convert the above-obtained analysis-use inclined vehicle driving data and analysis-use evaluation data into the above-mentioned value-value data.

顧客評價資料係相對於上述傾斜車輛之車輛行車資料反映了顧客之喜好性之資料。因此，能夠基於傾斜車輛行車資料及評價資料，生成將傾斜車輛行車資料、評價資料與價值觀資料建立關聯所得之價值觀轉換資料。能夠使用該價值觀轉換資料，將傾斜車輛行車資料及評價資料轉換為顧客即分析對象者之價值觀資料。如此，本發明之一實施形態之顧客價值觀分析方法能夠根據傾斜車輛之行車資料與顧客評價資料之關係，獲得表示顧客之通用性高之潛在顧客之喜好性之資料、即價值觀資料，能夠分析顧客之價值觀。The customer evaluation data is the data that reflects the preference of customers relative to the vehicle driving data of the above-mentioned inclined vehicles. Therefore, based on the driving data of the inclined vehicle and the evaluation data, the value conversion data obtained by associating the driving data of the inclined vehicle, the evaluation data and the value data can be generated. Using this value conversion data, the driving data and evaluation data of the inclined vehicle can be converted into the value data of the customer, that is, the object of analysis. In this way, the customer value analysis method according to one embodiment of the present invention can obtain data representing the preferences of potential customers with high versatility, that is, value data, based on the relationship between the driving data of the inclined vehicle and the customer evaluation data, and can analyze the customer of values.

又，價值觀資料可基於傾斜車輛行車資料、評價資料及價值觀轉換資料而獲得。藉此，顧客價值觀分析方法和使用表示與多個用戶行為之種類相關之喜好性之資料的情形相比，能夠減少要處理之資料量。因此，本發明之一實施形態之顧客價值觀分析方法能夠於確保資訊處理裝置之硬體資源之設計自由度之同時，獲取表示通用性高之潛在用戶之喜好性之資料、即表示所謂之價值觀之資料。Also, the value data can be obtained based on the inclined vehicle driving data, the evaluation data, and the value conversion data. Thereby, the customer value analysis method can reduce the amount of data to be processed, compared to the case of using data representing preferences related to a plurality of types of user behaviors. Therefore, the customer value analysis method according to an embodiment of the present invention can obtain data indicating the preference of potential users with high versatility, that is, the so-called value material.

根據另一觀點，本發明之顧客價值觀分析方法較佳為包含以下構成。上述價值觀轉換資料係將上述顧客價值觀資料與根據上述價值觀轉換資料用傾斜車輛行車資料及上述顧客評價資料所推定之上述顧客之喜好建立關聯所得之資料。According to another viewpoint, the customer value analysis method of the present invention preferably includes the following configuration. The above-mentioned value conversion data is the data obtained by linking the above-mentioned customer value data with the above-mentioned customer's preferences estimated based on the above-mentioned value conversion data using inclined vehicle driving data and the above-mentioned customer evaluation data.

上述駕駛者之駕駛特性可基於傾斜車輛行車資料進行分析。駕駛特性例如包含可靠性程度、舒適性及經濟性。The driving characteristics of the above-mentioned drivers can be analyzed based on the driving data of the inclined vehicle. Driving characteristics include, for example, the degree of reliability, comfort and economy.

顧客之喜好可藉由根據顧客評價資料與所乘坐之車輛之駕駛者之駕駛特性的關係進行分析來推定。例如，當顧客乘坐於獲得可靠性程度受到高度評價之駕駛特性之駕駛者之車輛時，若顧客給予高度評價，則可推定顧客之與可靠性程度相關之喜好強烈。同樣，當顧客乘坐於獲得舒適性受到高度評價之駕駛特性之駕駛者之車輛時，若顧客給予高度評價，則可推定顧客之舒適性喜好強烈。同樣，當顧客乘坐於獲得經濟性受到高度評價之駕駛特性之駕駛者之車輛時，若顧客給予高度評價，則可推定顧客之經濟性喜好強烈。The customer's preference can be estimated by analyzing the relationship between the customer evaluation data and the driving characteristics of the driver of the vehicle in which the customer is riding. For example, when a customer rides in a vehicle of a driver whose reliability is highly evaluated, if the customer gives a high evaluation, it can be presumed that the customer has a strong preference related to the reliability. Likewise, when a customer rides in a vehicle of a driver whose driving characteristics are highly evaluated for comfort, if the customer gives a high evaluation, it can be presumed that the customer has a strong preference for comfort. Likewise, when a customer rides in a vehicle of a driver whose driving characteristics are highly evaluated for economy, if the customer gives a high evaluation, it can be presumed that the customer has a strong preference for economy.

可根據顧客之喜好，將支配顧客之慾望類別之價值觀建立關聯。藉此，上述價值觀轉換資料係將上述顧客價值觀資料與根據上述價值觀轉換資料用傾斜車輛行車資料及上述顧客評價資料所推定之上述顧客之喜好建立關聯。Values that govern customer desire categories can be linked according to customer preferences. Thereby, the above-mentioned value conversion data associates the above-mentioned customer value data with the preference of the above-mentioned customer estimated from the above-mentioned value conversion data using the inclined vehicle driving data and the above-mentioned customer evaluation data.

根據另一觀點，本發明之顧客價值觀分析方法較佳為包含以下構成。上述價值觀轉換資料用傾斜車輛行車資料包含與上述複數名顧客所乘坐之上述價值觀轉換資料用傾斜車輛以傾斜狀態行車時分別獲得之行車資料相關的資料，上述分析用傾斜車輛行車資料包含分析對象之顧客所乘坐之上述分析用傾斜車輛以傾斜狀態行車時獲得之行車資料。According to another viewpoint, the customer value analysis method of the present invention preferably includes the following configuration. The above-mentioned driving data of the tilted vehicle for value conversion data includes the data related to the driving data obtained when the above-mentioned tilted vehicle for value conversion data is driven by the above-mentioned plurality of customers in a tilted state, and the driving data of the above-mentioned tilted vehicle for analysis includes the analysis object The driving data obtained when the above-mentioned tilted vehicle for analysis is driven by the customer in a tilted state.

上述傾斜車輛處於傾斜狀態時之傾斜車輛行車資料係受到駕駛者之駕駛特性之影響較大之資料。因此，藉由使用上述傾斜車輛處於傾斜狀態時之行車資料，能夠更高精度地分析顧客之價值觀。The above-mentioned driving data of the leaning vehicle when the leaning vehicle is in the leaning state is the data that is greatly affected by the driving characteristics of the driver. Therefore, by using the above-mentioned driving data when the inclined vehicle is in the inclined state, it is possible to analyze the customer's values with higher accuracy.

根據另一觀點，本發明之顧客價值觀分析方法較佳為包含以下構成。關於上述價值觀轉換資料用傾斜車輛行車資料，相比未反映出駕駛者對上述價值觀轉換資料用傾斜車輛之駕駛變化之資料，包含更多反映出駕駛者對上述價值觀轉換資料用傾斜車輛之駕駛變化之資料，關於上述分析用傾斜車輛行車資料，相比未反映出駕駛者對上述分析用傾斜車輛之駕駛變化之資料，包含更多反映出駕駛者對上述分析用傾斜車輛之駕駛變化之資料。According to another viewpoint, the customer value analysis method of the present invention preferably includes the following configuration. Regarding the driving data of the tilted vehicle used for the above value conversion data, compared with the data that does not reflect the driving change of the driver to the tilted vehicle used for the above value conversion data, it contains more driving changes that reflect the driver's driving change to the tilted vehicle used for the above value conversion data For the above-mentioned driving data of the tilted vehicle for analysis, it includes more data that reflects the driving change of the driver of the tilted vehicle for analysis than the data that does not reflect the driving change of the tilted vehicle for analysis.

根據該構成，傾斜車輛行車資料強烈地反映出駕駛者進行判斷後，對傾斜車輛之操作之變化。換言之，傾斜車輛行車資料包含較多乘坐傾斜車輛之顧客所感受到之刺激。顧客所感受到之刺激影響到顧客之評價。並且，於傾斜車輛之情形時，乘坐傾斜車輛之顧客所感受到之刺激之變化較多。藉由使用此種傾斜車輛行車資料，本發明之顧客價值觀分析方法能夠於確保資訊處理裝置之硬體資源之設計自由度之同時，獲取表示更高精度之價值觀之資料。According to this configuration, the driving data of the leaning vehicle strongly reflects changes in the operation of the leaning vehicle after the driver's judgment. In other words, the sloping vehicle driving data includes the stimuli experienced by more customers who ride on sloping vehicles. The stimuli experienced by customers influence their evaluations. Furthermore, when the vehicle is tilted, there are many changes in the stimulus felt by the customer riding the tilted vehicle. By using such inclined vehicle driving data, the customer value analysis method of the present invention can obtain data representing values with higher precision while ensuring the design freedom of the hardware resources of the information processing device.

上述刺激不僅包含如從車輛遭受之振動之物理刺激，亦包含由上下車位置帶來之不快感、從等待時間感受之不快感等一系列於乘車行為期間感受之心理刺激。The above-mentioned stimuli include not only physical stimuli such as vibrations received from the vehicle, but also a series of psychological stimuli experienced during the riding behavior, such as the unpleasant feeling caused by getting on and off the vehicle, and the unpleasant feeling from the waiting time.

根據另一觀點，本發明之顧客價值觀分析方法較佳為包含以下構成。上述價值觀轉換資料用傾斜車輛行車資料包含如下資料中之至少一個，即，價值觀轉換資料用傾斜車輛操作輸入資料，其與對上述價值觀轉換資料用傾斜車輛之操作輸入相關；價值觀轉換資料用傾斜車輛行動資料，其與上述價值觀轉換資料用傾斜車輛之行動相關；及價值觀轉換資料用傾斜車輛位置資料，其與上述價值觀轉換資料用傾斜車輛之位置相關。上述分析用傾斜車輛行車資料包含如下資料中之至少一個，即，分析用傾斜車輛操作輸入資料，其與對上述分析用傾斜車輛之操作輸入相關；分析用傾斜車輛行動資料，其與上述分析用傾斜車輛之行動相關；及分析用傾斜車輛位置資料，其與上述分析用傾斜車輛之位置相關。According to another viewpoint, the customer value analysis method of the present invention preferably includes the following configuration. The above-mentioned value conversion data for the tilted vehicle driving data includes at least one of the following data, namely, the value conversion data for the tilted vehicle operation input data, which is related to the operation input to the above-mentioned value conversion data for the tilted vehicle; the value conversion data for the tilted vehicle; Action data, which is related to the action of the tilted vehicle for the above-mentioned values conversion data; and tilted vehicle position data for the value conversion data, which is related to the position of the tilted vehicle for the above-mentioned values conversion data. The above-mentioned driving data of the inclined vehicle for analysis includes at least one of the following data, namely, the operation input data of the inclined vehicle for analysis, which is related to the operation input to the above-mentioned inclined vehicle for analysis; The behavior of the tilted vehicle; and the position data of the tilted vehicle for analysis, which is related to the position of the tilted vehicle for analysis above.

傾斜車輛操作輸入資料係與駕駛者之操作輸入相關之資料，因此進一步反映出駕駛者之判斷結果。就傾斜車輛而言，駕駛者之操作種類較多，駕駛時駕駛者之選擇自由度亦較高，因此操作之變化較多。傾斜車輛行動資料及傾斜車輛位置資料強烈地反映出操作輸入之結果。根據該構成，傾斜車輛行車資料更強烈地反映出駕駛者進行判斷後，對傾斜車輛之操作之變化。換言之，傾斜車輛行車資料包含更多乘坐傾斜車輛之顧客所感受到之刺激。並且，於傾斜車輛之情形時，乘坐傾斜車輛之顧客所感受到之刺激之變化更多。藉由使用此種傾斜車輛行車資料，本發明之顧客價值觀分析方法能夠於確保資訊處理裝置之硬體資源之設計自由度之同時，獲取表示更高精度之價值觀之資料。The tilting vehicle operation input data is data related to the driver's operation input, and thus further reflects the driver's judgment result. For tilting the vehicle, the driver has more types of operations, and the driver has a higher degree of freedom of choice when driving, so the operation changes more. The tilting vehicle action data and the tilting vehicle position data strongly reflect the result of the operation input. According to this configuration, the driving data of the leaning vehicle more strongly reflects the change in the operation of the leaning vehicle after the driver's judgment. In other words, the tilt-vehicle driving data includes more of the excitement felt by customers who ride the tilt-vehicle. Also, when the vehicle is tilted, the stimuli experienced by customers riding the tilted vehicle vary more. By using such inclined vehicle driving data, the customer value analysis method of the present invention can obtain data representing values with higher precision while ensuring the design freedom of the hardware resources of the information processing device.

根據另一觀點，本發明之顧客價值觀分析方法較佳為包含以下構成。上述價值觀轉換資料用傾斜車輛行車資料包含價值觀轉換資料用傾斜車輛行車環境資料，其與上述價值觀轉換資料用傾斜車輛行車之行車環境相關。上述分析用傾斜車輛行車資料包含分析用傾斜車輛行車環境資料，其與上述分析用傾斜車輛行車之行車環境相關。According to another viewpoint, the customer value analysis method of the present invention preferably includes the following configuration. The above-mentioned inclined vehicle driving data for value conversion data includes the inclined vehicle driving environment data for value conversion data, which is related to the driving environment of the above-mentioned value conversion data for inclined vehicle driving. The above-mentioned driving data of the inclined vehicle for analysis includes the driving environment data of the inclined vehicle for analysis, which is related to the driving environment of the above-mentioned inclined vehicle for analysis.

認為行車環境資料係駕駛者及顧客受到之來自外部之壓力之一例。行車環境資料影響到顧客對乘車之評價之判斷。因此，藉由使用行車環境資料，更容易分析顧客從傾斜車輛之行車資料受到之刺激。藉由使用此種傾斜車輛行車資料，本發明之顧客價值觀分析方法能夠於確保資訊處理裝置之硬體資源之設計自由度之同時，獲取表示更高精度之顧客之價值觀之資料。藉此，本發明之一實施形態之顧客價值觀分析方法能夠更高精度地分析顧客之價值觀。The driving environment information is considered to be an example of external pressure on drivers and customers. The driving environment information affects the customer's judgment on the evaluation of the ride. Therefore, by using the driving environment data, it is easier to analyze the stimulation that the customer receives from the driving data of the leaning vehicle. By using such inclined vehicle driving data, the customer value analysis method of the present invention can obtain data representing customer values with higher precision while ensuring the design freedom of hardware resources of the information processing device. Thereby, the customer value analysis method of one embodiment of the present invention can analyze the customer's values with higher accuracy.

根據另一觀點，本發明之顧客價值觀分析方法較佳為包含以下構成。關於上述價值觀轉換資料用傾斜車輛行車資料，相比上述價值觀轉換資料用傾斜車輛於公共道路以外行車時之資料，包含更多上述價值觀轉換資料用傾斜車輛於公共道路上行車時之資料。關於上述分析用傾斜車輛行車資料，相比上述分析用傾斜車輛於公共道路以外行車時之資料，包含更多上述分析用傾斜車輛於公共道路上行車時之資料。According to another viewpoint, the customer value analysis method of the present invention preferably includes the following configuration. Regarding the driving data of the inclined vehicle used for the above-mentioned value conversion data, compared with the data of the above-mentioned value conversion data when the inclined vehicle is driving off public roads, it includes more data of the above-mentioned value conversion data when the inclined vehicle is driving on the public road. Regarding the driving data of the above-mentioned inclined vehicles for analysis, compared with the data of the above-mentioned inclined vehicles for analysis when driving off public roads, more data are included when the above-mentioned inclined vehicles for analysis are driving on public roads.

當於公共道路上行車過程中之駕駛者正駕駛傾斜車輛時，處於駕駛者之判斷次數更多，判斷之選項多且容易從外部遭受壓力之狀況，因此傾斜車輛之行車資料中包含更多變化。又，於公共道路上行車之過程中，對顧客而言亦容易遭受來自外部之壓力，會影響到對乘車之評價。因此，藉由使用包含較多於公共道路上行車時之資料之傾斜車輛行車資料，更容易分析顧客從傾斜車輛之行車資料受到之刺激。藉由使用此種傾斜車輛行車資料，本發明之顧客價值觀分析方法能夠於確保資訊處理裝置之硬體資源之設計自由度之同時，獲取表示更高精度之價值觀之資料。When a driver is driving a leaning vehicle while driving on a public road, the driver has more judgments, more options, and is easily subjected to external pressure. Therefore, the driving data of the leaning vehicle contains more changes. . In addition, in the process of driving on public roads, customers are also vulnerable to external pressure, which will affect their evaluation of the ride. Therefore, it is easier to analyze the customer stimulus from the driving data of the inclined vehicle by using the driving data of the inclined vehicle which contains more data than the driving data of the public road. By using such inclined vehicle driving data, the customer value analysis method of the present invention can obtain data representing values with higher precision while ensuring the design freedom of the hardware resources of the information processing device.

根據另一觀點，本發明之顧客價值觀分析方法較佳為包含以下構成。上述價值觀轉換資料用傾斜車輛行車資料包含駕駛者之判斷之選項受到上述價值觀轉換資料用傾斜車輛周圍之車輛之限制，但仍保留有複數個之狀態下之資料。上述分析用傾斜車輛行車資料包含駕駛者之判斷之選項受到上述分析用傾斜車輛周圍之車輛之限制，但仍保留有複數個之狀態下之資料。According to another viewpoint, the customer value analysis method of the present invention preferably includes the following configuration. The above-mentioned inclined vehicle driving data for value conversion data includes the option of the driver's judgment, which is limited by the vehicles around the above-mentioned inclined vehicle for value conversion data, but still retains the data in multiple states. The option of the above-mentioned tilted vehicle driving data for analysis including the driver's judgment is limited by the vehicles around the above-mentioned tilted vehicle for analysis, but there are still data in multiple states.

藉由使用駕駛者之判斷之選項受到限制但仍保留有複數個之狀態下之傾斜車輛行車資料，能夠更容易地分析顧客從傾斜車輛之行車資料受到之刺激。藉由使用此種傾斜車輛行車資料，本發明之顧客價值觀分析方法能夠於確保顧客價值觀分析裝置之硬體資源之設計自由度之同時，獲取表示更高精度之價值觀之資料。By using the driving data of the tilted vehicle in a state where the option of using the driver's judgment is limited but still retains a plurality of pieces, it is easier to analyze the stimulation that the customer receives from the driving data of the tilted vehicle. By using such inclined vehicle driving data, the customer value analysis method of the present invention can obtain data representing values with higher precision while ensuring the design freedom of the hardware resources of the customer value analysis device.

根據另一觀點，本發明之顧客價值觀分析方法較佳為包含以下構成。上述價值觀轉換資料用傾斜車輛行車資料包含顧客未乘車之狀態之資料。上述分析用傾斜車輛行車資料包含顧客未乘車之狀態之資料。According to another viewpoint, the customer value analysis method of the present invention preferably includes the following configuration. The above-mentioned value conversion data using the inclined vehicle driving data includes the data of the state of the customer not riding. The driving data of the inclined vehicle used for the above analysis includes the data of the state of the customer not riding.

藉由使用顧客未乘車之狀態之傾斜車輛行車資料、例如顧客乘車時前後之傾斜車輛行車資料，更容易分析顧客從傾斜車輛之行車資料所受到之物理或心理刺激。藉由使用此種傾斜車輛行車資料，本發明之顧客價值觀分析方法能夠於確保資訊處理裝置之硬體資源之設計自由度之同時，獲取表示更高精度之價值觀之資料。By using the driving data of the inclined vehicle when the customer is not in the car, such as the driving data of the inclined vehicle before and after the customer is in the car, it is easier to analyze the physical or psychological stimulation that the customer receives from the driving data of the inclined vehicle. By using such inclined vehicle driving data, the customer value analysis method of the present invention can obtain data representing values with higher precision while ensuring the design freedom of the hardware resources of the information processing device.

根據另一觀點，本發明之顧客價值觀分析方法較佳為包含以下構成。上述價值觀轉換資料用傾斜車輛行車資料包含與傾斜車輛之車型相關之車型相關資料。上述分析用傾斜車輛行車資料包含與傾斜車輛之車型相關之車型相關資料。According to another viewpoint, the customer value analysis method of the present invention preferably includes the following configuration. The driving data of the tilted vehicle used for the above-mentioned value conversion data includes the model-related data related to the model of the tilted vehicle. The driving data of the inclined vehicle used for the above analysis includes the model-related data related to the type of the inclined vehicle.

車型相關資料包含與傾斜車輛之製造商、車型相關之資料。顧客偏愛之製造商及/或車型影響到顧客之喜好。例如，偏愛高級車之顧客對身分要求較高，具有高身分性之喜好。藉此，可與顧客身分相關之評價建立關聯地獲取顧客價值觀資料。Model-related information includes information related to the manufacturer and model of the tilted vehicle. A customer's preferred manufacturer and/or model affects customer preferences. For example, customers who prefer high-end cars have higher status requirements and have a preference for high status. Thereby, customer value data can be acquired in association with evaluations related to customer identity.

根據另一觀點，本發明之顧客價值觀分析方法較佳為包含以下構成。本發明之顧客價值觀分析方法係記憶上述轉換後之價值觀資料。本發明之顧客價值觀分析方法係使用上述經記憶之複數個價值觀資料，生成上述輸出價值觀資料。According to another viewpoint, the customer value analysis method of the present invention preferably includes the following configuration. The customer value analysis method of the present invention memorizes the above converted value data. The customer value analysis method of the present invention generates the output value data by using the memorized plurality of value data.

藉由使用複數個價值觀資料，能夠於確保資訊處理裝置之硬體資源之設計自由度之同時，獲取表示更高精度之價值觀之資料。By using a plurality of value data, it is possible to obtain data representing values of higher precision while ensuring the degree of freedom in designing the hardware resources of the information processing device.

根據另一觀點，本發明之顧客價值觀分析方法較佳為包含以下構成。上述輸出價值觀資料係作為進而用於資訊處理之資訊處理用價值觀資料而生成。According to another viewpoint, the customer value analysis method of the present invention preferably includes the following configuration. The above-mentioned output value data is generated as value data for information processing which is further used for information processing.

藉此，能夠進而於資訊處理裝置中使用價值觀資料，該價值觀資料係使用由分析對象者駕駛之分析對象傾斜車輛之分析用傾斜車輛行車資料，藉由顧客價值觀分析方法而獲得。Thereby, the value data obtained by the customer value analysis method using the driving data of the lean vehicle for analysis of the lean vehicle driven by the person to be analyzed can be further used in the information processing device.

因此，能夠於確保資訊處理裝置之硬體資源之設計自由度之同時，獲取能夠進而用於資訊處理之表示價值觀之資料。Therefore, it is possible to obtain data representing values that can be further used for information processing while ensuring the design freedom of the hardware resources of the information processing device.

本發明之一實施形態之顧客價值觀分析裝置具有：價值觀轉換資料獲取部，其獲取價值觀轉換資料，該價值觀轉換資料係將於右迴轉時向右傾斜且於左迴轉時向左傾斜之傾斜車輛之行車資料即傾斜車輛行車資料、顧客評價資料與顧客價值觀資料建立關聯所得；分析用傾斜車輛行車資料獲取部，其獲取分析用傾斜車輛之行車資料即分析用傾斜車輛行車資料；分析評價資料獲取部，其獲取乘坐於上述分析用傾斜車輛之分析對象之顧客之分析用評價資料；價值觀資料轉換部，其將上述獲取之分析用傾斜車輛行車資料及分析用評價資料轉換為與顧客之價值觀相關之價值觀資料；輸出用價值觀資料生成部，其使用上述轉換後之價值觀資料，生成用於輸出之輸出用價值觀資料；及輸出價值觀資料輸出部，其輸出上述生成之輸出用輸出價值觀資料。於上述價值觀轉換資料獲取部中，使用價值觀轉換資料用傾斜車輛行車資料及複數名顧客之評價資料，獲取將傾斜車輛行車資料、上述顧客評價資料與上述顧客價值觀資料建立關聯所得之資料來作為上述價值觀轉換資料，上述價值觀轉換資料用傾斜車輛行車資料與複數名駕駛者駕駛價值觀轉換資料用傾斜車輛時分別獲得之行車資料相關，上述複數名顧客之評價資料係從獲得上述行車資料時乘坐於價值觀轉換資料用傾斜車輛之複數名顧客獲得。於上述價值觀資料轉換部中，使用上述獲取之價值觀轉換資料，將上述獲取之分析用傾斜車輛行車資料及分析用評價資料轉換為價值觀資料。A customer value analysis device according to an embodiment of the present invention includes a value conversion data acquisition unit that acquires value conversion data for a vehicle inclined to the right when turning right and leaning to the left when turning left. The driving data is obtained from the correlation between the driving data of the inclined vehicle, the customer evaluation data and the customer value data; the driving data acquisition section of the inclined vehicle for analysis, which obtains the driving data of the inclined vehicle for analysis, is the driving data of the inclined vehicle for analysis; the acquisition section of the analysis and evaluation data , which acquires the evaluation data for analysis of the customers who ride in the analysis object of the above-mentioned inclined vehicle for analysis; the value data conversion unit converts the driving data and evaluation data of the inclined vehicle for analysis obtained above into data related to the customer's values. Value data; an output value data generating unit that uses the converted value data to generate output value data for output; and an output value data output unit that outputs the above-generated output value data for output. In the above-mentioned value conversion data acquisition unit, the data obtained by correlating the driving data of the inclined vehicle, the above-mentioned customer evaluation data and the above-mentioned customer value data are obtained by using the inclined vehicle driving data for the value conversion data and the evaluation data of a plurality of customers as the above-mentioned data. The value conversion data, the driving data of the tilted vehicle used for the above value conversion data is related to the driving data obtained by a plurality of drivers when driving the tilted vehicle used for the value conversion data. Conversion data is obtained with multiple customers of tilted vehicles. In the above-mentioned value data conversion section, the above-obtained value-value conversion data is used to convert the above-obtained inclined vehicle driving data for analysis and evaluation data for analysis into value data.

根據另一觀點，本發明之顧客價值觀分析裝置較佳為包含以下構成。上述價值觀轉換資料係將上述顧客價值觀資料與根據上述傾斜車輛之行車資料及上述顧客評價資料所推定之上述顧客之喜好建立關聯所得之資料。According to another viewpoint, the customer value analysis device of the present invention preferably includes the following configuration. The above-mentioned value conversion data is the data obtained by linking the above-mentioned customer value data with the above-mentioned preferences of the above-mentioned customers presumed based on the above-mentioned driving data of the inclined vehicles and the above-mentioned customer evaluation data.

根據另一觀點，本發明之顧客價值觀分析裝置較佳為包含以下構成。上述價值觀轉換資料用傾斜車輛行車資料包含與上述複數名顧客所乘坐之上述價值觀轉換資料用傾斜車輛以傾斜狀態行車時分別獲得之行車資料相關的資料，上述分析用傾斜車輛行車資料包含分析對象之顧客所乘坐之上述分析用傾斜車輛以傾斜狀態行車時獲得之行車資料。According to another viewpoint, the customer value analysis device of the present invention preferably includes the following configuration. The above-mentioned driving data of the tilted vehicle for value conversion data includes the data related to the driving data obtained when the above-mentioned tilted vehicle for value conversion data is driven by the above-mentioned plurality of customers in a tilted state, and the driving data of the above-mentioned tilted vehicle for analysis includes the analysis object The driving data obtained when the above-mentioned tilted vehicle for analysis is driven by the customer in a tilted state.

根據另一觀點，本發明之一實施形態之顧客價值觀分析裝置較佳為包含以下構成。關於上述價值觀轉換資料用傾斜車輛行車資料，相比未反映出駕駛者對上述價值觀轉換資料用傾斜車輛之駕駛變化之資料，包含更多反映出駕駛者對上述價值觀轉換資料用傾斜車輛之駕駛變化之資料，關於上述分析用傾斜車輛行車資料，相比未反映出駕駛者對上述分析用傾斜車輛之駕駛變化之資料，包含更多反映出駕駛者對上述分析用傾斜車輛之駕駛變化之資料。From another viewpoint, it is preferable that the customer value analysis device of one embodiment of the present invention includes the following configuration. Regarding the driving data of the tilted vehicle used for the above value conversion data, compared with the data that does not reflect the driving change of the driver to the tilted vehicle used for the above value conversion data, it contains more driving changes that reflect the driver's driving change to the tilted vehicle used for the above value conversion data For the above-mentioned driving data of the tilted vehicle for analysis, it includes more data that reflects the driving change of the driver of the tilted vehicle for analysis than the data that does not reflect the driving change of the tilted vehicle for analysis.

根據另一觀點，本發明之一實施形態之顧客價值觀分析裝置較佳為包含以下構成。上述價值觀轉換資料用傾斜車輛行車資料包含如下資料中之至少一個，即，價值觀轉換資料用傾斜車輛操作輸入資料，其與對上述價值觀轉換資料用傾斜車輛之操作輸入相關；價值觀轉換資料用傾斜車輛行動資料，其與上述價值觀轉換資料用傾斜車輛之行動相關；及價值觀轉換資料用傾斜車輛位置資料，其與上述價值觀轉換資料用傾斜車輛之位置相關。上述分析用傾斜車輛行車資料包含如下資料中之至少一個，即，分析用傾斜車輛操作輸入資料，其與對上述分析用傾斜車輛之操作輸入相關；分析用傾斜車輛行動資料，其與上述分析用傾斜車輛之行動相關；及分析用傾斜車輛位置資料，其與上述分析用傾斜車輛之位置相關。From another viewpoint, it is preferable that the customer value analysis device of one embodiment of the present invention includes the following configuration. The above-mentioned value conversion data for the tilted vehicle driving data includes at least one of the following data, namely, the value conversion data for the tilted vehicle operation input data, which is related to the operation input to the above-mentioned value conversion data for the tilted vehicle; the value conversion data for the tilted vehicle; Action data, which is related to the action of the tilted vehicle for the above-mentioned values conversion data; and tilted vehicle position data for the value conversion data, which is related to the position of the tilted vehicle for the above-mentioned values conversion data. The above-mentioned driving data of the inclined vehicle for analysis includes at least one of the following data, namely, the operation input data of the inclined vehicle for analysis, which is related to the operation input to the above-mentioned inclined vehicle for analysis; The behavior of the tilted vehicle; and the position data of the tilted vehicle for analysis, which is related to the position of the tilted vehicle for analysis above.

根據另一觀點，本發明之一實施形態之顧客價值觀分析裝置較佳為包含以下構成。上述價值觀轉換資料用傾斜車輛行車資料進而包含與上述價值觀轉換資料用傾斜車輛行車之行車環境相關之價值觀轉換資料用傾斜車輛行車環境資料。上述分析用傾斜車輛行車資料進而包含與上述分析用傾斜車輛行車之行車環境相關之分析用傾斜車輛行車環境資料。From another viewpoint, it is preferable that the customer value analysis device of one embodiment of the present invention includes the following configuration. The above-mentioned inclined vehicle driving data for value conversion data further includes the inclined vehicle driving environment data for value conversion data related to the driving environment of the above-mentioned inclined vehicle for value conversion data. The above-mentioned driving data of the inclined vehicle for analysis further includes the driving environment data of the inclined vehicle for analysis related to the driving environment of the driving of the above-mentioned inclined vehicle for analysis.

根據另一觀點，本發明之一實施形態之顧客價值觀分析裝置較佳為包含以下構成。上述輸出價值觀資料係作為進而用於資訊處理之資訊處理用價值觀資料而生成。From another viewpoint, it is preferable that the customer value analysis device of one embodiment of the present invention includes the following configuration. The above-mentioned output value data is generated as value data for information processing which is further used for information processing.

本發明之一實施形態之使用價值觀資料之資訊處理方法係使用藉由上述顧客價值觀分析方法作為資訊處理用價值觀資料而生成之輸出價值觀資料。該資訊處理方法係獲取上述輸出價值觀資料。獲取與上述輸出價值觀資料不同之第1資料。本發明之資訊處理方法係使用上述輸出價值觀資料及上述第1資料，生成與上述輸出價值觀資料及上述第1資料不同之第2資料。輸出上述第2資料。An information processing method using value data according to an embodiment of the present invention uses the output value data generated by the above-mentioned customer value analysis method as the value data for information processing. The information processing method obtains the above-mentioned output value data. Get the 1st data which is different from the above output value data. The information processing method of this invention uses the said output value data and the said 1st data, and produces|generates the 2nd data different from the said output value data and the said 1st data. The second data above is output.

表示價值觀之價值觀資料係表示通用性高之潛在用戶之喜好性之資料。使用該價值觀資料之資訊處理方法包含使用如背景技術所記載之專利文獻中記載之喜好性資料之資訊處理方法。但是，不限於如背景技術所記載之專利文獻中記載之資訊處理方法。本發明只要為使用喜好性資料之資訊處理方法即可。例如，上述第1資料及上述第2資料可為金融、保險、銷售、廣告等業務中使用之與金融、保險、市場、商品、服務、環境或顧客相關之資料。The value data indicating the values is the data indicating the preference of potential users with high generality. The information processing method using the value data includes the information processing method using the preference data described in the patent documents described in the background art. However, it is not limited to the information processing methods described in the patent documents described in the background art. The present invention only needs to be an information processing method using preference data. For example, the above-mentioned first data and the above-mentioned second data may be data related to finance, insurance, market, goods, services, environment, or customers used in business such as finance, insurance, sales, and advertising.

藉此，本發明之資訊處理方法係使用表示通用性高之潛在用戶之喜好性之資料即獲取之輸出價值觀資料、及與該輸出價值觀資料不同之第1資料，生成並輸出與獲取之輸出價值觀資料及獲取之第1資料不同之第2資料。因此，能夠生成並輸出更高精度之第2資料。Therefore, the information processing method of the present invention generates, outputs and acquires the output value data by using the obtained output value data and the first data different from the output value data, which is the data representing the preference of potential users with high versatility. The data is the second data that is different from the first data obtained. Therefore, it is possible to generate and output the second data with higher accuracy.

本發明之一實施形態之資訊處理裝置係使用上述輸出價值觀資料，上述輸出價值觀資料係於上述顧客價值觀分析裝置中作為上述資訊處理用價值觀資料而生成。該資訊處理裝置具備：輸出價值觀資料獲取部，其獲取上述輸出價值觀資料；第1資料獲取部，其獲取與上述輸出價值觀資料不同之第1資料；第2資料生成部，其生成與上述輸出價值觀資料及上述第1資料不同之第2資料；及第2資料輸出部，其輸出上述第2資料。An information processing device according to an embodiment of the present invention uses the output value data, and the output value data is generated in the customer value analysis device as the value data for information processing. The information processing device includes: an output value data acquisition unit that acquires the output value data; a first data acquisition unit that acquires first data different from the output value data; and a second data generation unit that generates the output value second data different from the above-mentioned first data; and a second data output unit for outputting the above-mentioned second data.

本說明書中使用之術語係用於定義僅特定之實施例，並不意在利用上述術語限制發明。The terms used in this specification are used to define specific embodiments only, and are not intended to limit the invention by the above-mentioned terms.

本說明書中所使用之「及/或」包含一個或複數個關聯列舉之構成物之全部組合。As used in this specification, "and/or" includes all combinations of one or more of the associated listed constituents.

於本說明書中，「包含、具備(including)」「包含、具備(comprising)」或「具有(having)」及其等之變化之使用特定出所記載之特徵、步驟、要素、成分及/或其等之等效物之存在，可包含步驟(step)、動作、要素、組件、及/或其等之群中之1個或複數個。In this specification, the use of "including," "comprising," or "having" and variations thereof identify the described features, steps, elements, components and/or the same The existence of equivalents of, etc., may include one or more of a group of steps, actions, elements, components, and/or the like.

於本說明書中，「經安裝」、「經連接」、「經結合」及/或其等之等效物被廣泛地使用，包含直接及間接之安裝、連接及結合之兩者。進而，「經連接」及「經結合」不限於物理或機械之連接或結合，可包含直接或間接之連接或結合。In this specification, "installed", "connected", "bonded" and/or their equivalents are used broadly, including both direct and indirect installation, connection and bonding. Furthermore, "connected" and "bonded" are not limited to physical or mechanical connection or coupling, and may include direct or indirect connection or coupling.

只要未被另外定義，則本說明書中使用之全部用語(包含技術用語及科學用語)具有與本發明所屬領域之技術人員通常所理解之含義相同之含義。Unless otherwise defined, all terms (including technical terms and scientific terms) used in this specification have the same meaning as commonly understood by those skilled in the art to which this invention belongs.

通常使用之辭典中所定義之用語應被解釋為具有與相關技術及本揭示之上下文中之含義一致之含義，只要於本說明書未被明確地定義，則無需以理想化或過度形式化之含義加以解釋。Terms defined in commonly used dictionaries should be construed as having meanings consistent with the meanings in the context of the related art and the present disclosure, and as long as they are not explicitly defined in this specification, idealized or overly formalized meanings are not required be explained.

於本發明之說明中，理解為揭示有若干個技術及步驟。該等分別具有個別之利益，亦可與其他所揭示之一個以上之技術一起使用，或視情形與全部技術一起使用。In the description of the present invention, it is understood that several techniques and steps are disclosed. Each of these has individual benefits and can also be used with more than one of the other disclosed techniques, or with all of the techniques as the case may be.

因此，為了明確說明，於本發明之說明中，避免不必要地重複各個步驟之所有可能之組合。然而，應理解並解讀為，本說明書及申請專利範圍之所有此種組合均處於本發明之範圍內。Therefore, for the sake of clarity, in the description of the present invention, unnecessary repetition of all possible combinations of individual steps is avoided. However, it should be understood and construed that all such combinations of this specification and claimed claims are within the scope of the present invention.

於本說明書中，對本發明之顧客價值觀分析方法、顧客價值觀分析裝置、使用價值觀資料之資訊處理方法及使用價值觀資料之資訊處理裝置進行說明。In this specification, the customer value analysis method, the customer value analysis device, the information processing method using the value data, and the information processing device using the value data of the present invention will be described.

於以下之說明中，為了提供本發明之完整之理解，敍述多個具體之示例。然而，本領域技術人員瞭解即便無該等具體之示例亦能夠實施本發明。In the following description, in order to provide a complete understanding of the present invention, a number of specific examples are described. However, those skilled in the art understand that the present invention can be practiced without these specific examples.

因此，以下之揭示應被考慮為本發明之例示，並不意圖將本發明限定於以下之圖式或說明所示之特定之實施形態。Therefore, the following disclosure should be considered as an illustration of the present invention, and is not intended to limit the present invention to the specific embodiments shown in the drawings or descriptions below.

[傾斜車輛] 於本說明書中，所謂傾斜車輛係以傾斜姿勢迴轉之車輛。具體而言，傾斜車輛係於車輛之左右方向上向左迴轉時向左傾斜，向右迴轉時向右傾斜之車輛。傾斜車輛可為單人乘坐之車輛，亦可為能供多人乘坐之車輛。再者，傾斜車輛不僅包含二輪車，亦包含三輪車或四輪車等以傾斜姿勢迴轉之所有車輛。[tilting vehicle] In this specification, the so-called leaning vehicle refers to a vehicle that turns in a leaning posture. Specifically, a leaning vehicle is a vehicle that leans to the left when turning left and leans to the right when turning right in the left-right direction of the vehicle. A tilting vehicle can be a single-occupancy vehicle or a multi-occupancy vehicle. Furthermore, the leaning vehicle includes not only two-wheeled vehicles but also all vehicles that turn in a leaning posture, such as three-wheeled vehicles and four-wheeled vehicles.

[價值觀資料] 於本說明書中，所謂價值觀資料係表示由顧客之喜好或期望決定之顧客之評價基準之資料。換言之，價值觀資料係表示通用性高之潛在顧客之喜好性之資料。具體而言，價值觀資料包含：與表示喜好之充足程度之顧客評價基準相關之資料、與表示健康期望程度之顧客評價基準相關之資料、與表示省力期望程度之顧客評價基準相關之資料、及與表示社會生活相關期望之程度之顧客評價基準相關之資料。顧客基本上為個人。再者，顧客亦可為複數個人之組。[value information] In this manual, the so-called value data refers to the data indicating the customer's evaluation criteria determined by the customer's preference or expectation. In other words, the value data is data representing the preferences of potential customers with high generality. Specifically, the value data includes: data related to a customer evaluation standard indicating the sufficiency of preference, data related to a customer evaluation standard indicating a health expectation level, data related to a customer evaluation standard indicating a labor saving expectation level, and data related to Data related to customer evaluation criteria indicating the level of expectations related to social life. Customers are basically individuals. Furthermore, the customer may be a group of a plurality of individuals.

[評價資料] 於本說明書中，所謂評價資料係指與顧客乘車時對駕駛者及車輛之評價相關之資料。評價資料係例如顧客乘車時對駕駛者及/或車輛之評價，顧客所感受到之綜合評價以5級評價給出。評價最高之情形為5，數字越小則評價越低。進而，作為評價資料，可包含可靠性程度、舒適性、包括速度之經濟性等。再者，評價資料中之評價軸不限於一個。評價資料中之評價軸可為複數個項目。[Evaluation data] In this manual, the so-called evaluation data refers to the data related to the evaluation of the driver and the vehicle when the customer rides the car. The evaluation data are, for example, the customer's evaluation of the driver and/or the vehicle when riding in the car, and the comprehensive evaluation felt by the customer is given as a 5-level evaluation. The highest rating is 5, and the smaller the number, the lower the rating. Further, as the evaluation data, reliability, comfort, economy including speed, and the like can be included. Furthermore, the evaluation axis in the evaluation data is not limited to one. The evaluation axis in the evaluation data may be a plurality of items.

[車輛行車資料] 於本說明書中，所謂車輛行車資料係指與傾斜車輛之行車相關之資料。具體而言，上述車輛行車資料包含如下資料等中之至少一個，即，傾斜車輛操作輸入資料，其與駕駛者對傾斜車輛之駕駛輸入相關；傾斜車輛行動資料，其與傾斜車輛之行動相關；傾斜車輛位置資料，其與傾斜車輛行車之位置相關；傾斜車輛行車環境資料，其與傾斜車輛行車之行車環境相關；及傾斜車輛之車型資訊資料。又，上述車輛行車資料可包含對傾斜車輛操作輸入資料、傾斜車輛行動資料、傾斜車輛位置資料、傾斜車輛行車環境資料、及傾斜車輛之車型資訊資料等進行加工所得之加工資料。上述車輛行車資料亦可包含使用傾斜車輛駕駛輸入資料、傾斜車輛行動資料、傾斜車輛位置資料、傾斜車輛行車環境資料及傾斜車輛之車型資訊資料等、以及其他資料進行加工所得之加工資料。[Vehicle driving information] In this manual, the so-called vehicle driving data refers to the data related to the driving of the inclined vehicle. Specifically, the above-mentioned vehicle driving data includes at least one of the following data, namely, tilting vehicle operation input data, which is related to the driver's driving input to tilting the vehicle; tilting vehicle action data, which is related to the action of tilting the vehicle; The position data of the inclined vehicle is related to the position of the inclined vehicle; the driving environment data of the inclined vehicle is related to the driving environment of the inclined vehicle; and the model information of the inclined vehicle. In addition, the above-mentioned vehicle driving data may include processed data obtained by processing tilted vehicle operation input data, tilted vehicle action data, tilted vehicle position data, tilted vehicle driving environment data, and tilted vehicle type information data. The above-mentioned vehicle driving data may also include processed data obtained by using the driving input data of the tilted vehicle, the action data of the tilted vehicle, the position data of the tilted vehicle, the driving environment data of the tilted vehicle, the model information of the tilted vehicle, etc., as well as other data.

[傾斜車輛駕駛輸入資料] 於本說明書中，傾斜車輛駕駛輸入資料係與駕駛者駕駛傾斜車輛時進行之駕駛者之操作輸入相關之資料。具體而言，可包含與加速器操作、刹車操作、因轉向或駕駛者之姿勢變化引起之重心位置之變更等相關之資料。又，具體而言，上述傾斜車輛駕駛輸入資料亦可包含喇叭開關、轉向燈開關、照明開關等各種開關之操作等。上述傾斜車輛駕駛輸入資料係與駕駛者之駕駛輸入相關之資料，因此進一步反映出駕駛者之判斷結果。於傾斜車輛中，駕駛者之駕駛種類較多，駕駛時駕駛者之選擇自由度亦較高，因此有變化增多之傾向。又，上述傾斜車輛駕駛輸入資料亦可包含對從感測器等獲取之資料進行加工所得之加工資料。上述傾斜車輛駕駛輸入資料可包含使用從感測器等獲取之資料及其他資料進行加工所得之加工資料。[Tilt vehicle driving input data] In this specification, the tilting vehicle driving input data is the data related to the driver's operation input when the driver is driving the tilting vehicle. Specifically, it may include data related to accelerator operation, brake operation, and changes in the position of the center of gravity due to changes in steering or the driver's posture. Furthermore, specifically, the above-mentioned tilting vehicle driving input data may include operations of various switches such as a horn switch, a turn signal switch, and a lighting switch. The above-mentioned driving input data of the tilted vehicle are data related to the driving input of the driver, and thus further reflect the judgment result of the driver. In a leaning vehicle, the driver has more types of driving, and the driver has a higher degree of freedom of choice when driving, so there is a tendency for more changes. In addition, the above-mentioned tilted vehicle driving input data may also include processed data obtained by processing data obtained from a sensor or the like. The above-mentioned tilted vehicle driving input data may include processed data obtained by processing using data obtained from sensors, etc. and other data.

[傾斜車輛行動資料] 於本說明書中，所謂傾斜車輛行動資料係指於駕駛傾斜車輛時，藉由駕駛者之操作輸入而產生之傾斜車輛之行動相關之資料。具體而言，上述傾斜車輛行動資料例如包含分析對象者即顧客乘坐於傾斜車輛之狀態下，駕駛者駕駛上述傾斜車輛時發生變化之上述傾斜車輛之加速度、速度、角度。即，傾斜車輛行動資料係如下資料，即，表示駕駛者進行加速器操作或刹車操作而使傾斜車輛加減速之情形、及進行包含傾斜車輛之轉向或重心位置之變更之姿勢變化之情形時等產生之傾斜車輛之行動。[Tilt vehicle action data] In this specification, the so-called leaning vehicle behavior data refers to the data related to the behavior of the leaning vehicle generated by the operation input of the driver when driving the leaning vehicle. Specifically, the leaning vehicle behavior data includes, for example, the acceleration, speed, and angle of the leaning vehicle that changes when the driver drives the leaning vehicle in a state where the customer, who is an analysis target, rides in the leaning vehicle. That is, the leaning vehicle behavior data is data that indicates that the driver operates the accelerator or the brake to accelerate or decelerate the leaning vehicle, or that the attitude changes including the steering of the leaning vehicle or the position of the center of gravity are changed. The action of tilting the vehicle.

又，如上所述，上述傾斜車輛行動資料不僅包含與傾斜車輛之加速度、速度、角度相關之資料，亦可包含因駕駛者對傾斜車輛進行之開關操作等而使傾斜車輛產生之動作。即，傾斜車輛行動資料包含與藉由喇叭開關、轉向燈開關、照明開關等各種開關之操作等使傾斜車輛產生之動作相關之資料。上述傾斜車輛行動資料強烈反映出駕駛者之操作輸入之結果。因此，上述傾斜車輛行動資料亦有變化增多之傾向。又，上述傾斜車輛行動資料可包含對從感測器等獲取之資料進行加工所得之加工資料。上述傾斜車輛行動資料亦可包含使用從感測器等獲取之資料及其他資料進行加工所得之加工資料。In addition, as described above, the above-mentioned tilting vehicle action data includes not only data related to the acceleration, speed, and angle of the tilting vehicle, but also the motion of the tilting vehicle caused by the driver's switch operation on the tilting vehicle. That is, the leaning vehicle behavior data includes data related to the behavior of the leaning vehicle caused by the operation of various switches such as a horn switch, a turn signal switch, a lighting switch, and the like. The above-mentioned tilting vehicle behavior data strongly reflects the result of the driver's operation input. Therefore, the above-mentioned tilted vehicle behavior data also tends to change and increase. In addition, the above-mentioned tilted vehicle behavior data may include processed data obtained by processing data obtained from a sensor or the like. The above-mentioned tilted vehicle behavior data may also include processed data obtained by processing using data obtained from sensors, etc. and other data.

[傾斜車輛位置資料] 於本說明書中，傾斜車輛位置資料係與傾斜車輛之位置相關之資料。例如，可基於GPS(Global Positioning System，全球定位系統)或通信移動終端之通信基站之資訊進行檢測。再者，上述傾斜車輛位置資料可藉由各種定位技術、SLAM(Simultaneous Localization and Mapping，同步定位與地圖構建)等計算出。上述傾斜車輛位置資料強烈地反映出駕駛者之操作輸入之結果。因此，上述傾斜車輛位置資料亦有變化增多之傾向。又，上述傾斜車輛位置資料可包含對從感測器等獲取之資料進行加工所得之加工資料。上述傾斜車輛位置資料可包含使用從感測器等獲取之資料及其他資料進行加工所得之加工資料。[Tilt vehicle position data] In this specification, the tilted vehicle position data is the data related to the position of the tilted vehicle. For example, the detection can be performed based on GPS (Global Positioning System, global positioning system) or the information of the communication base station of the communication mobile terminal. Furthermore, the above-mentioned tilted vehicle position data can be calculated by various positioning technologies, SLAM (Simultaneous Localization and Mapping), and the like. The above-mentioned tilted vehicle position data strongly reflects the result of the driver's operation input. Therefore, the above-mentioned tilted vehicle position data also tends to change more and more. In addition, the above-mentioned inclined vehicle position data may include processed data obtained by processing data obtained from a sensor or the like. The above-mentioned inclined vehicle position data may include processed data obtained by processing using data obtained from sensors, etc. and other data.

[傾斜車輛行車環境資料] 於本說明書中，傾斜車輛行車環境資料例如包含地圖資料。地圖資料例如可與如下資訊等建立關聯，上述資訊係指與道路狀況相關之資訊、信號及設備等與道路交通環境相關之資訊、及與道路之行車相關之限制資訊。又，地圖資料亦可與天氣、氣溫或濕度等環境資料等建立關聯。上述傾斜車輛行車環境資料可與上述傾斜車輛駕駛輸入資料、上述傾斜車輛行動資料及上述傾斜車輛位置資料一起用於顧客價值觀之分析。[Inclined vehicle driving environment data] In this specification, the driving environment data of the inclined vehicle includes, for example, map data. For example, map data can be associated with the following information, which refers to information related to road conditions, information related to road traffic environment such as signals and equipment, and information related to road traffic restrictions. Furthermore, the map data may be associated with environmental data such as weather, temperature, or humidity. The above-mentioned inclined vehicle driving environment data may be used for analysis of customer values together with the above-mentioned inclined vehicle driving input data, the above-mentioned inclined vehicle behavior data, and the above-mentioned inclined vehicle position data.

上述與道路狀況相關之資訊包含與頻繁發生堵塞、路上停車車輛較多等處於擁擠環境下之道路(地域)相關之資訊。該資訊藉由與時間段組合，資訊之精度進一步提高。又，上述與道路狀況相關之資訊包含有驟雨時容易淹水之道路相關之資訊。The above-mentioned information related to road conditions includes information related to roads (regions) in congested environments such as frequent congestion and many vehicles parked on the road. By combining the information with the time period, the accuracy of the information is further improved. In addition, the above-mentioned information related to road conditions includes information related to roads that are prone to flooding during showers.

認為上述傾斜車輛行車環境資料係駕駛者及顧客受到之來自外部之壓力之一例。行車環境資料對駕駛者之判斷帶來影響。上述傾斜車輛行車環境資料對駕駛者之駕駛帶來影響。因此，藉由使用行車環境資料，傾斜車輛之行車資料之變化增多。It is believed that the above-mentioned data on the driving environment of inclined vehicles is an example of external pressure on drivers and customers. The driving environment data affects the driver's judgment. The above-mentioned data on the driving environment of the inclined vehicle has an impact on the driving of the driver. Therefore, by using the driving environment data, the variation of the driving data of the inclined vehicle increases.

上述傾斜車輛行車環境資料可從各種機構獲取。獲取上述傾斜車輛行車環境資料之機構不限於某一機構。例如，獲取上述傾斜車輛行車環境資料之機構係搭載於傾斜車輛之外部環境識別裝置。更具體而言，獲取上述傾斜車輛行車環境資料之機構存在照相機、雷達等。又，獲取上述傾斜車輛行車環境資料之機構例如為通信裝置。更具體而言，獲取上述傾斜車輛行車環境資料之機構係車輛間通信裝置、路車間通信裝置。例如，上述傾斜車輛行車環境資料亦可經由網際網路獲得。The above-mentioned inclined vehicle driving environment data can be obtained from various institutions. The organization that obtains the above-mentioned data on the driving environment of the inclined vehicle is not limited to a certain organization. For example, the mechanism for acquiring the driving environment data of the inclined vehicle is mounted on the external environment recognition device of the inclined vehicle. More specifically, the mechanisms for obtaining the above-mentioned data on the driving environment of the inclined vehicle include cameras, radars, and the like. In addition, the mechanism for acquiring the above-mentioned data on the driving environment of the inclined vehicle is, for example, a communication device. More specifically, the mechanism for acquiring the above-mentioned inclined vehicle driving environment data is a vehicle-to-vehicle communication device and a road-to-vehicle communication device. For example, the above-mentioned data on the driving environment of the inclined vehicle can also be obtained through the Internet.

[車型相關資料] 於本說明書中，所謂車型相關資料包含與傾斜車輛之製造商、車型相關之資料。上述車輛相關資料被用於區分行車之傾斜車輛。顧客偏愛之製造商及/或車型影響到顧客之喜好。例如，偏愛高級車之顧客對身分要求較高，具有高身分性之喜好。[Model related information] In this manual, the so-called model-related information includes the information related to the manufacturer and model of the inclined vehicle. The above-mentioned vehicle-related information is used to discriminate between leaning vehicles while driving. A customer's preferred manufacturer and/or model affects customer preferences. For example, customers who prefer high-end cars have higher status requirements and have a preference for high status.

[公共道路] 於本說明書中，所謂公共道路係指可供一般車輛通行之公共用道路，而非模擬及環形之行車道路。上述公共道路亦包含可供一般車輛通行之私人道路。[public road] In this specification, the so-called public road refers to a public road that can be used by ordinary vehicles, rather than a simulated and circular road. The above-mentioned public roads also include private roads for general vehicles.

[相比A，包含更多B] 於本說明書中，所謂「相比A，包含更多B」係指可完全不包含A。所謂「相比A，包含更多B」係指亦可包含一部分A。[includes more B than A] In this specification, "B is included more than A" means that A may not be included at all. The so-called "includes more B than A" means that a part of A may also be included.

例如，所謂相比未反映出對價值觀轉換資料用傾斜車輛之操作變化之資料相比，包含更多反映出駕駛者對上述價值觀轉換資料用傾斜車輛之操作變化之資料，亦可完全不包含未反映出對價值觀轉換資料用傾斜車輛之操作變化之資料。例如，所謂相比未反映出對價值觀轉換資料用傾斜車輛之操作變化之資料，包含更多反映出駕駛者對上述價值觀轉換資料用傾斜車輛之操作變化之資料，亦可包含未反映出對價值觀轉換資料用傾斜車輛之操作變化之資料之一部分。For example, compared with the data that does not reflect the operation change of the tilted vehicle for the value conversion data, it includes more data that reflects the driver's operation change of the tilted vehicle for the above-mentioned value conversion data, or it may not include the data that is not at all. Data reflecting changes in the operation of the tilted vehicle for value conversion data. For example, compared with the data that does not reflect the operation change of the tilted vehicle for the value conversion data, it includes more data that reflects the driver's operation change to the above-mentioned value conversion data. Part of the data for the change in operation of the tilted vehicle used to convert the data.

例如，所謂相比未反映出對分析用傾斜車輛之操作變化之資料，包含更多反映出對上述分析用傾斜車輛之駕駛者之操作變化之資料，亦可完全不包含未反映出對分析用傾斜車輛之操作變化之資料。例如，所謂相比未反映出對分析用傾斜車輛之操作變化之資料，包含更多反映出對上述分析用傾斜車輛之駕駛者之操作變化之資料，亦可包含一部分未反映出對分析用傾斜車輛之操作變化之資料。For example, the so-called data that does not reflect changes in the operation of the leaning vehicle for analysis include more information that reflects changes in the driver's operation of the leaning vehicle for analysis, or it may not include data that does not reflect changes in the operation of the leaning vehicle for analysis. Information on changes in the operation of tilting the vehicle. For example, the so-called data that does not reflect the operation change of the leaning vehicle for analysis includes more data that reflects the operation change of the driver of the leaning vehicle for analysis, and may also include a part of the data that does not reflect the leaning of the vehicle for analysis. Information on changes in vehicle operation.

例如，所謂相比上述價值觀轉換資料用傾斜車輛於公共道路以外行車時之資料，包含更多上述價值觀轉換資料用傾斜車輛於公共道路上行車時之資料，亦可完全不包含上述價值觀轉換資料用傾斜車輛於公共道路以外行車時之資料。例如，所謂相比上述價值觀轉換資料用傾斜車輛於公共道路以外行車時之資料，包含更多上述價值觀轉換資料用傾斜車輛於公共道路上行車時之資料，亦可包含一部分上述分析用傾斜車輛於公共道路以外行車時之資料。 [發明之效果]For example, the so-called value conversion data includes more data when the above-mentioned value conversion data is used when the inclined vehicle is driving on the public road, compared with the data when the above-mentioned value conversion data is used when the inclined vehicle is driving off the public road, or it may not include the above-mentioned value conversion data at all. Information on leaning vehicles off public roads. For example, compared with the data of the above-mentioned value conversion data when the inclined vehicle is driving off public roads, it includes more data of the above-mentioned value conversion data when the inclined vehicle is driving on the public road, and may also include a part of the above-mentioned analysis. Information on driving off public roads. [Effect of invention]

根據本發明之一實施形態之顧客價值觀分析方法，能夠提供於確保資訊處理裝置之硬體資源之設計自由度之同時，獲取表示通用性高之潛在用戶之喜好性之資料、即表示所謂之價值觀之資料的顧客價值觀分析方法。The customer value analysis method according to an embodiment of the present invention can provide the data indicating the preference of potential users with high versatility, that is, the so-called values, while ensuring the degree of freedom in designing the hardware resources of the information processing device. customer value analysis method of the data.

以下，參照圖式對各實施形態進行說明。再者，各圖中之構成構件之尺寸並未如實表現出實際之構成構件之尺寸及各構成構件之尺寸比率等。Hereinafter, each embodiment will be described with reference to the drawings. Furthermore, the dimensions of the constituent members in each drawing do not represent the actual dimensions of the constituent members, the size ratios of the constituent members, and the like.

＜實施形態1＞ (顧客價值觀分析裝置) 圖1中示出本發明之實施形態1之顧客價值觀分析裝置1之概略構成。顧客價值觀分析裝置1係對分析對象之顧客之價值觀資料進行分析之裝置。本實施形態之顧客價值觀分析裝置1係獲取包含分析對象之顧客乘坐於傾斜車輛X時之行車資料的分析用傾斜車輛行車資料、及上述顧客對此時之乘車之分析用評價資料。而且，顧客價值觀分析裝置1使用價值觀轉換資料，將上述獲取之分析用傾斜車輛行車資料及上述分析用評價資料轉換為與上述分析對象之顧客之價值觀相關之價值觀資料。顧客價值觀分析裝置1根據價值觀資料生成輸出價值觀資料，並輸出上述生成之輸出價值觀資料。再者，本實施形態之顧客價值觀分析裝置1包含將價值觀資料直接輸出作為輸出價值觀轉換資料之情形；及例如從價值觀資料轉換為容易處理之資料，作為提供資訊而輸出之情形。<Embodiment 1> (Customer Value Analysis Device) FIG. 1 shows a schematic configuration of a customer value analysis apparatus 1 according to Embodiment 1 of the present invention. The customer value analysis device 1 is a device for analyzing the value data of the customer to be analyzed. The customer value analysis device 1 of the present embodiment acquires the inclined vehicle driving data for analysis including the driving data of the customer to be analyzed when riding in the inclined vehicle X, and the analysis evaluation data for the above-mentioned customer's riding at the time. Then, the customer value analysis device 1 converts the acquired inclination vehicle driving data for analysis and the evaluation data for analysis into value data related to the values of the customer of the analysis target using the value conversion data. The customer value analysis device 1 generates output value data according to the value data, and outputs the above-generated output value data. Furthermore, the customer value analysis device 1 of the present embodiment includes a case of directly outputting value data as output value conversion data, and a case of converting the value data into easily handled data and outputting it as provided information, for example.

本實施形態之所謂價值觀之分析係指分析顧客對喜好充足、健康期望、省力期望、社會生活相關期望等之評價基準。價值觀資料係表示顧客喜好性之評價基準之資料。The so-called value analysis in this embodiment refers to the analysis of the evaluation criteria of customers for sufficiency of preferences, health expectations, labor-saving expectations, and social life-related expectations. The value data is data showing the evaluation criteria of customer preference.

該價值觀資料包含於價值觀資料中，該價值觀資料係藉由下述價值觀資料轉換部40將分析對象之顧客作為同乘者乘坐於傾斜車輛X時獲得之傾斜車輛X之傾斜車輛行車資料及上述顧客對此時之乘車之分析用評價資料進行轉換而獲得。該價值觀資料包含與成為分析對象之顧客之喜好性相關之價值觀資料。The value data is included in the value data, which is the inclination vehicle travel data of the incline vehicle X obtained when the customer of the analysis object is taken as a co-occupant in the incline vehicle X by the following value data conversion unit 40 and the above-mentioned customer It is obtained by converting the evaluation data for the analysis of the ride at that time. This value data includes value data related to the preferences of customers who are the object of analysis.

本實施形態之傾斜車輛行車資料係與傾斜車輛之行車相關之資料。上述傾斜車輛行車資料意指駕駛者駕駛傾斜車輛時獲得之與傾斜車輛之行車相關之資料中，表現出通用性高之潛在顧客之喜好性之資料。The driving data of the inclined vehicle in this embodiment is the data related to the driving of the inclined vehicle. The above-mentioned driving data of inclined vehicles refers to the information related to the driving of inclined vehicles obtained by the driver when driving the inclined vehicles, which shows the preferences of potential customers with high versatility.

具體而言，上述傾斜車輛行車資料包含如下資料等，即，傾斜車輛駕駛輸入資料，其與駕駛者對傾斜車輛之駕駛輸入相關；傾斜車輛行動資料，其與傾斜車輛之行動相關；傾斜車輛位置資料，其與傾斜車輛之行車位置相關；傾斜車輛之車輛相關資料；及傾斜車輛行車環境資料，其與傾斜車輛行車之行車環境相關。再者，上述傾斜車輛行車資料可包含除上述傾斜車輛駕駛輸入資料、上述傾斜車輛行動資料、上述傾斜車輛位置資料及傾斜車輛行車環境資料以外之資料。又，上述傾斜車輛行車資料亦可僅包含上述傾斜車輛駕駛輸入資料、上述傾斜車輛行動資料、上述傾斜車輛位置資料及傾斜車輛行車環境資料中之一個或複數個資料。Specifically, the above-mentioned tilting vehicle driving data includes the following data, etc., namely, tilting vehicle driving input data, which is related to the driver's driving input to the tilting vehicle; tilting vehicle action data, which is related to the action of tilting the vehicle; tilting vehicle position The data, which is related to the driving position of the inclined vehicle; the vehicle-related data of the inclined vehicle; and the driving environment data of the inclined vehicle, which is related to the driving environment of the inclined vehicle. Furthermore, the above-mentioned inclined vehicle driving data may include data other than the above-mentioned inclined vehicle driving input data, the above-mentioned inclined vehicle action data, the above-mentioned inclined vehicle position data, and the above-mentioned inclined vehicle driving environment data. In addition, the above-mentioned inclined vehicle driving data may only include one or more of the above-mentioned inclined vehicle driving input data, the above-mentioned inclined vehicle action data, the above-mentioned inclined vehicle position data, and the above-mentioned inclined vehicle driving environment data.

例如，於傾斜車輛為價值觀轉換資料用傾斜車輛之情形時，上述傾斜車輛行車資料係價值觀轉換資料用傾斜車輛行車資料。所獲取之上述傾斜車輛駕駛輸入資料係價值觀轉換資料用傾斜車輛駕駛輸入資料。所獲取之上述傾斜車輛行動資料係價值觀轉換資料用傾斜車輛行動資料。所獲取之上述傾斜車輛位置資料係價值觀轉換資料用傾斜車輛位置資料。所獲取之上述傾斜車輛之車輛相關資料係價值觀轉換資料用車輛相關資料。所獲取之上述傾斜車輛行車環境資料係價值觀轉換資料用傾斜車輛行車環境資料。For example, when the tilted vehicle is the tilted vehicle for the value conversion data, the above-mentioned tilted vehicle driving data is the tilted vehicle driving data for the value conversion data. The above-mentioned oblique vehicle driving input data obtained is the oblique vehicle driving input data for value conversion data. The above-mentioned oblique vehicle behavior data obtained are oblique vehicle behavior data for value conversion data. The above-mentioned inclined vehicle position data obtained is the inclined vehicle position data for value conversion data. The vehicle-related data of the above-mentioned inclined vehicles obtained are the vehicle-related data for value conversion data. The above-mentioned driving environment data of inclined vehicles obtained are the driving environment data of inclined vehicles for value conversion data.

例如，於傾斜車輛為分析用傾斜車輛X之情形時，上述傾斜車輛行車資料係分析用傾斜車輛行車資料。上述傾斜車輛駕駛輸入資料係分析用傾斜車輛駕駛輸入資料。上述傾斜車輛行動資料係分析用傾斜車輛行動資料。上述傾斜車輛位置資料係分析用傾斜車輛位置資料。上述傾斜車輛之車輛相關資料係分析用車輛相關資料。上述傾斜車輛行車環境資料係分析用傾斜車輛行車環境資料。For example, when the inclined vehicle is the inclined vehicle X for analysis, the above-mentioned driving data of the inclined vehicle is the driving data of the inclined vehicle for analysis. The above-mentioned inclined vehicle driving input data is the analysis inclined vehicle driving input data. The above-mentioned inclined vehicle behavior data is the inclined vehicle behavior data for analysis. The above-mentioned inclined vehicle position data is the inclined vehicle position data for analysis. The vehicle-related data of the above-mentioned inclined vehicle is the vehicle-related data for analysis. The above-mentioned data on the driving environment of the inclined vehicle is the driving environmental data of the inclined vehicle for analysis.

再者，上述傾斜車輛行車資料可包含對傾斜車輛駕駛輸入資料、傾斜車輛行動資料、傾斜車輛位置資料及傾斜車輛行車環境資料等進行加工所得之加工資料。又，上述車輛行車資料亦可包含使用傾斜車輛駕駛輸入資料、傾斜車輛行動資料、傾斜車輛位置資料及傾斜車輛行車環境資料等、以及其他資料進行加工所得之加工資料。Furthermore, the above-mentioned driving data of the inclined vehicle may include processing data obtained by processing the driving input data of the inclined vehicle, the action data of the inclined vehicle, the position data of the inclined vehicle, and the driving environment data of the inclined vehicle. In addition, the above-mentioned vehicle driving data may also include processed data obtained by processing the driving input data of the inclined vehicle, the action data of the inclined vehicle, the position data of the inclined vehicle, the driving environment data of the inclined vehicle, etc., as well as other data.

上述傾斜車輛駕駛輸入資料係與駕駛者駕駛傾斜車輛時進行之駕駛者之操作輸入相關之資料。具體而言，上述傾斜車輛駕駛輸入資料可包含與加速器操作、刹車操作、轉向或駕駛者之姿勢變化引起之重心位置之變更等相關之資料。又，具體而言，上述傾斜車輛駕駛輸入資料亦可包含喇叭開關、轉向燈開關、照明開關等各種開關之操作等。The above-mentioned tilting vehicle driving input data is data related to the driver's operation input when the driver is driving the tilting vehicle. Specifically, the above-mentioned tilt-vehicle driving input data may include data related to accelerator operation, brake operation, steering, or changes in the position of the center of gravity caused by changes in the driver's posture. Furthermore, specifically, the above-mentioned tilting vehicle driving input data may include operations of various switches such as a horn switch, a turn signal switch, and a lighting switch.

上述傾斜車輛駕駛輸入資料係與駕駛者之駕駛輸入相關之資料，因此進一步反映出駕駛者之判斷結果。就傾斜車輛而言，駕駛者之駕駛操作之種類較多，駕駛時駕駛者之選擇自由度亦較高，因此有強烈地反映出駕駛者之人格之傾向。上述傾斜車輛駕駛輸入資料亦反映出駕駛者之人格。The above-mentioned driving input data of the tilted vehicle are data related to the driving input of the driver, and thus further reflect the judgment result of the driver. As far as leaning vehicles are concerned, there are many types of driver's driving operations, and the driver's degree of freedom of choice during driving is also high, so it has a strong tendency to reflect the driver's personality. The above tilted vehicle driving input data also reflects the driver's personality.

上述人格意指由個人之心理狀態、性格、氣質等決定之個性。具體而言，上述人格可包含神經質傾向、外向性、經驗開放性、協調性、誠實性之5個要素。又，上述人格亦可包含自封性、和諧性、依賴性、表現性、過度敏感性、過度自信性等六類性格。進而，上述人格亦可包含新奇性慾望、獎勵依賴、回避傷害及固執之氣質、以及自我意志、協調及自我超越之性格。The above-mentioned personality refers to the personality determined by the individual's psychological state, character, temperament, etc. Specifically, the above-mentioned personality can include five elements: neurotic tendency, extraversion, openness to experience, coordination, and honesty. In addition, the above-mentioned personalities can also include six types of personalities, including self-styledness, harmony, dependence, expressiveness, oversensitivity, and overconfidence. Furthermore, the above-mentioned personalities may also include a desire for novelty, dependence on rewards, avoidance of harm and stubborn temperament, as well as dispositions of self-will, coordination and self-transcendence.

又，上述傾斜車輛駕駛輸入資料亦可包含對從感測器等獲取之資料進行加工所得之加工資料。上述傾斜車輛駕駛輸入資料亦可包含使用從感測器等獲取之資料及其他資料進行加工所得之加工資料。In addition, the above-mentioned tilted vehicle driving input data may also include processed data obtained by processing data obtained from a sensor or the like. The above-mentioned tilted vehicle driving input data may also include processed data obtained by processing using data obtained from sensors, etc. and other data.

上述傾斜車輛行動資料係與由駕駛者駕駛傾斜車輛時，因駕駛者之操作輸入而產生之傾斜車輛之行動相關之資料。具體而言，上述傾斜車輛行動資料例如包含駕駛者駕駛時發生變化之傾斜車輛之加速度、速度、角度。即，上述傾斜車輛行動資料係如下資料，即，表示駕駛者進行加速器操作或刹車操作而使傾斜車輛加減速之情形、及進行包含傾斜車輛之轉向或重心位置之變更之姿勢變化之情形時等產生之傾斜車輛之行動。 如上所述，上述傾斜車輛行動資料不僅可包含與傾斜車輛之加速度、速度、角度相關之資料，亦可包含因駕駛者對傾斜車輛進行之開關操作等而使傾斜車輛產生之動作。即，上述傾斜車輛行動資料包含與藉由喇叭開關、轉向燈開關、照明開關等各種開關之操作等而使傾斜車輛產生之動作相關之資料。上述傾斜車輛行動資料強烈地反映出駕駛者之駕駛輸入之結果。因此，上述傾斜車輛行動資料亦有強烈地反映出同乘顧客之刺激之傾向。又，上述傾斜車輛行動資料可包含對從感測器等獲取之資料進行加工所得之加工資料。上述傾斜車輛行動資料亦可包含使用從感測器等獲取之資料及其他資料進行加工所得之加工資料。The above-mentioned tilting vehicle action data is the data related to the tilting action of the vehicle generated by the driver's operation input when the driver is driving the tilting vehicle. Specifically, the above-mentioned tilted vehicle behavior data includes, for example, the acceleration, speed, and angle of the tilted vehicle that changes while the driver is driving. That is, the above-mentioned leaning vehicle behavior data are data indicating that the driver operates the accelerator or the brake to accelerate or decelerate the leaning vehicle, or that the attitude changes including the steering of the leaning vehicle or the position of the center of gravity is changed, etc. The resulting action of tilting the vehicle. As described above, the above-mentioned tilting vehicle action data may include not only the data related to the acceleration, speed, and angle of the tilting vehicle, but also the actions of the tilting vehicle caused by the driver's switch operation on the tilting vehicle. That is, the above-mentioned leaning vehicle behavior data includes data related to the behavior of the leaning vehicle caused by the operation of various switches such as a horn switch, a turn signal switch, a lighting switch, and the like. The above tilt vehicle behavior data strongly reflects the results of the driver's driving input. Therefore, the above-mentioned tilting vehicle behavior data also strongly reflects the stimulating tendency of co-occupants. In addition, the above-mentioned tilted vehicle behavior data may include processed data obtained by processing data obtained from sensors or the like. The above-mentioned tilted vehicle action data may also include processed data obtained by processing using data obtained from sensors, etc. and other data.

上述傾斜車輛位置資料係與傾斜車輛之行車位置相關之資料。例如，上述傾斜車輛位置資料可基於GPS或通信移動終端之通信基站之資訊來檢測。再者，上述傾斜車輛位置資料可藉由各種定位技術或SLAM等計算。上述傾斜車輛位置資料強烈地反映出駕駛者之駕駛輸入之結果。因此，上述傾斜車輛位置資料亦有強烈地反映出顧客之刺激之傾向。又，上述傾斜車輛位置資料亦可包含對從感測器等獲取之資料進行加工所得之加工資料。上述傾斜車輛位置資料可包含使用從感測器等獲取之資料及其他資料進行加工所得之加工資料。The above-mentioned information on the position of the inclined vehicle is the data related to the driving position of the inclined vehicle. For example, the above-mentioned tilted vehicle position data may be detected based on GPS or information of a communication base station of a communication mobile terminal. Furthermore, the above-mentioned tilted vehicle position data can be calculated by various positioning techniques or SLAM. The above tilted vehicle position data strongly reflects the result of the driver's driving input. Therefore, the above-mentioned tilted vehicle position data also strongly reflects the customer's stimulating tendency. In addition, the above-mentioned inclined vehicle position data may also include processed data obtained by processing data obtained from a sensor or the like. The above-mentioned inclined vehicle position data may include processed data obtained by processing using data obtained from sensors, etc. and other data.

上述傾斜車輛行車環境資料例如包含地圖資料。該地圖資料例如可與如下資訊等建立關聯，即，與道路狀況相關之資訊、信號及設備等與道路交通環境相關之資訊、以及與道路之行車相關之限制資訊。又，上述地圖資料亦可與天氣、氣溫或濕度等環境資料等建立關聯。上述傾斜車輛行車環境資料可與上述傾斜車輛駕駛輸入資料、上述傾斜車輛行動資料及上述傾斜車輛位置資料一起用於分析作為分析對象者之顧客之價值觀。The above-mentioned inclined vehicle driving environment data includes, for example, map data. The map data may be associated with, for example, information related to road conditions, information related to road traffic conditions such as signals and equipment, and information related to road traffic restrictions. In addition, the above-mentioned map data may be associated with environmental data such as weather, temperature, and humidity. The above-mentioned leaning vehicle driving environment data can be used together with the above-mentioned leaning vehicle driving input data, the above-mentioned leaning vehicle behavior data, and the above-mentioned leaning vehicle position data to analyze the values of the customer who is the object of analysis.

上述與道路狀況相關之資訊包含與頻繁發生堵塞、路上停車車輛較多等處於擁擠環境下之道路(地域)相關之資訊。該資訊藉由與時間段組合，資訊之精度進一步提高。又，上述與道路狀況相關之資訊包含有驟雨時容易淹水之道路相關之資訊。The above-mentioned information related to road conditions includes information related to roads (regions) in congested environments such as frequent congestion and many vehicles parked on the road. By combining the information with the time period, the accuracy of the information is further improved. In addition, the above-mentioned information related to road conditions includes information related to roads that are prone to flooding during showers.

上述車輛相關資料例如包含與傾斜車輛之製造商、車型相關之資訊資料。上述車輛相關資料被用於區分行車之傾斜車輛。顧客偏愛之製造商及/或車型影響到顧客之喜好。The above vehicle-related data includes, for example, information related to the manufacturer and model of the leaning vehicle. The above-mentioned vehicle-related information is used to discriminate between leaning vehicles while driving. A customer's preferred manufacturer and/or model affects customer preferences.

認為上述傾斜車輛行車環境資料係駕駛者及顧客受到之來自外部之壓力之一例。上述傾斜車輛行車環境資料對駕駛者之判斷帶來影響。因此，藉由使用上述傾斜車輛行車環境資料，傾斜車輛之行車資料反映顧客從外部受到之壓力等刺激。又，傾斜車輛之行車環境對傾斜車輛之利用目的及利用頻率帶來影響。藉由使用上述傾斜車輛行車環境資料，傾斜車輛之行車資料反映出與傾斜車輛之利用目的及利用頻率相關之帶給顧客之刺激。It is believed that the above-mentioned data on the driving environment of inclined vehicles is an example of external pressure on drivers and customers. The above-mentioned data on the driving environment of the inclined vehicle will affect the driver's judgment. Therefore, by using the above-mentioned driving environment data of the inclined vehicle, the driving data of the inclined vehicle reflects the external pressure and other stimuli received by the customer. In addition, the driving environment of the leaning vehicle affects the purpose and frequency of use of the leaning vehicle. By using the above-mentioned driving environment data of the inclined vehicle, the driving data of the inclined vehicle reflects the stimulation brought to the customer in relation to the use purpose and the frequency of use of the inclined vehicle.

關於上述價值觀轉換資料用傾斜車輛行車資料，相比未反映出對上述價值觀轉換資料用傾斜車輛之操作變化之資料，包含更多反映出駕駛者對上述價值觀轉換資料用傾斜車輛之操作變化之資料。關於上述分析用傾斜車輛行車資料，相比未反映出對上述分析用傾斜車輛之操作變化之資料，包含更多反映出駕駛者對上述分析用傾斜車輛之操作變化之資料。Regarding the driving data of the tilted vehicle for the above-mentioned value conversion data, compared with the data that does not reflect the operation change of the tilted vehicle for the above-mentioned value conversion data, it includes more information that reflects the driver's change in the operation of the tilted vehicle for the above-mentioned value conversion data. . The driving data of the above-mentioned inclined vehicle for analysis includes more data reflecting the operation change of the above-mentioned inclined vehicle for analysis than the data that does not reflect the operation change of the above-mentioned inclined vehicle for analysis.

傾斜車輛行車資料強烈地反映出駕駛者進行判斷後對傾斜車輛之操作之變化。換言之，傾斜車輛行車資料包含較多乘坐傾斜車輛之顧客所感受到之刺激。並且，於傾斜車輛之情形時，乘坐傾斜車輛之顧客所感受到之刺激之變化較多。藉由使用此種傾斜車輛行車資料，本實施形態能夠於確保顧客價值觀分析裝置1之硬體資源之設計自由度之同時，獲取表示更高精度之價值觀之資料。The driving data of the leaning vehicle strongly reflects the changes in the operation of the leaning vehicle after the driver's judgment. In other words, the sloping vehicle driving data includes the stimuli experienced by more customers who ride on sloping vehicles. Furthermore, when the vehicle is tilted, there are many changes in the stimulus felt by the customer riding the tilted vehicle. By using such inclined vehicle driving data, the present embodiment can acquire data representing values with higher precision while securing the degree of freedom in designing the hardware resources of the customer value analysis device 1 .

如上所述，所謂刺激不僅包含如從車輛感受之振動之物理刺激，亦包含從上下車位置感受之不快感、從等待時間感受之不快感等一系列於乘車行為期間感受之心理刺激。As mentioned above, the so-called stimuli include not only physical stimuli such as vibrations felt from the vehicle, but also a series of psychological stimuli experienced during the ride, such as the unpleasant feeling from the position of getting on and off the bus, and the unpleasant feeling from the waiting time.

顧客價值觀分析裝置1具備價值觀轉換資料獲取部10、分析用傾斜車輛行車資料獲取部20、分析用評價資料獲取部30、價值觀資料轉換部40、輸出價值觀資料生成部50、資料輸出部60及資料記憶部70。例如，本實施形態之顧客價值觀分析裝置1係分析對象者所持有之移動終端。再者，顧客價值觀分析裝置1亦可為經由通信獲取資料並進行運算處理之運算處理裝置。The customer value analysis device 1 includes a value conversion data acquisition unit 10 , an analysis inclined vehicle driving data acquisition unit 20 , an analysis evaluation data acquisition unit 30 , a value data conversion unit 40 , an output value data generation unit 50 , a data output unit 60 , and data memory unit 70 . For example, the customer value analysis apparatus 1 of the present embodiment is a mobile terminal owned by the person to be analyzed. Furthermore, the customer value analysis device 1 can also be an arithmetic processing device that acquires data through communication and performs arithmetic processing.

分析用傾斜車輛行車資料獲取部20獲取駕駛者駕駛乘坐有作為分析對象者之顧客之傾斜車輛X時之傾斜車輛行車資料(分析用傾斜車輛行車資料)。The analysis inclined vehicle driving data acquisition unit 20 acquires inclined vehicle driving data (analytical inclined vehicle driving data) when the driver drives and rides the inclined vehicle X of the customer who is the analysis object.

分析用傾斜車輛行車資料獲取部20於駕駛者駕駛乘坐有顧客之傾斜車輛X時，獲取傾斜車輛X之傾斜車輛行車資料所包含之資料、即分析用傾斜車輛駕駛輸入資料、分析用傾斜車輛行動資料、分析用傾斜車輛位置資料及分析用傾斜車輛行車環境資料等。The analysis-use inclined vehicle driving data acquisition unit 20 acquires the data included in the inclined vehicle driving data of the inclined vehicle X when the driver rides the inclined vehicle X with the customer, that is, the analysis-use inclined vehicle driving input data, and the analysis-use inclined vehicle behavior Data, position data of inclined vehicles for analysis, and driving environment data of inclined vehicles for analysis, etc.

分析用傾斜車輛行車資料獲取部20例如可藉由獲取駕駛者對乘坐有顧客之傾斜車輛X之駕駛作為操作信號，來獲取上述分析用傾斜車輛駕駛輸入資料。具體而言，分析用傾斜車輛行車資料獲取部20獲取與傾斜車輛X中之駕駛者之操作輸入相關之資料、即與加速器操作、刹車操作、轉向駕駛者之姿勢變化引起之重心位置之變更等相關之資料、與喇叭開關、轉向燈開關、照明開關等各種開關之操作等相關之資料等。該等資料係從傾斜車輛X發送。The inclination vehicle driving data acquisition unit 20 for analysis can acquire the above-mentioned inclination vehicle driving input data for analysis by, for example, acquiring the driving of the inclined vehicle X in which the customer is seated by the driver as an operation signal. Specifically, the analytical tilt vehicle driving data acquisition unit 20 acquires data related to the operation input of the driver in the tilted vehicle X, that is, the change in the position of the center of gravity due to the change in the driver's posture, the accelerator operation, the brake operation, and the steering driver. Related information, information related to the operation of various switches such as horn switches, turn signal switches, lighting switches, etc. These data are sent from the tilted vehicle X.

分析用傾斜車輛行車資料獲取部20例如亦可獲取包含顧客乘坐之傾斜車輛X之駕駛者駕駛傾斜車輛X時發生變化之傾斜車輛X之加速度、速度、角度之資料，作為分析用傾斜車輛行動資料。分析用傾斜車輛行車資料獲取部20例如藉由陀螺儀感測器等獲取上述分析用傾斜車輛行動資料。上述分析用傾斜車輛行動資料係表示於傾斜車輛X之駕駛者進行加速器操作或刹車操作而使傾斜車輛X加減速之情形時、及進行了包含傾斜車輛X之轉向或重心位置之變更之姿勢變化之情形時等產生之傾斜車輛X之行動的資料。The driving data acquisition unit 20 of the inclined vehicle for analysis may also acquire, for example, data including the acceleration, speed, and angle of the inclined vehicle X that changes when the driver of the inclined vehicle X in which the customer rides drives the inclined vehicle X, as the data for the behavior of the inclined vehicle for analysis. . The analysis-purpose inclined vehicle driving data acquisition unit 20 acquires the above-mentioned analysis-purpose inclined vehicle behavior data using, for example, a gyro sensor or the like. The tilted vehicle behavior data for the above analysis is shown when the driver of the tilted vehicle X performs an accelerator operation or a brake operation to accelerate and decelerate the tilted vehicle X, and a posture change including a change in the steering of the tilted vehicle X or a change in the position of the center of gravity is performed. The data on the behavior of the tilted vehicle X, which occurs when the situation occurs, etc.

又，分析用傾斜車輛行車資料獲取部20亦可獲取藉由傾斜車輛X之駕駛者對傾斜車輛X進行之開關操作等而使傾斜車輛X產生之動作，作為上述傾斜車輛行動資料。即，分析用傾斜車輛行車資料獲取部20亦可獲取與藉由喇叭開關、轉向燈開關、照明開關等各種開關之操作等而使傾斜車輛X產生之動作相關之資料，作為上述分析用傾斜車輛行動資料。該等資料係從傾斜車輛X發送至顧客價值觀分析裝置1。In addition, the analytical tilted vehicle driving data acquisition unit 20 may also acquire, as the tilted vehicle behavior data, the motion that occurs when the tilted vehicle X is operated by the driver of the tilted vehicle X, for example, by a switch operation of the tilted vehicle X. That is, the driving data acquisition unit 20 of the inclined vehicle for analysis may also acquire data related to the movement of the inclined vehicle X caused by the operation of various switches such as the horn switch, the turn signal switch, the light switch, etc., as the above-mentioned inclined vehicle for analysis. Action data. These data are sent from the leaning vehicle X to the customer value analysis device 1 .

分析用傾斜車輛行車資料獲取部20例如亦可基於GPS或通信移動終端之通信基站之資訊，獲取與傾斜車輛X之行車位置相關之分析用傾斜車輛位置資料。再者，上述分析用傾斜車輛位置資料可藉由各種定位技術或SLAM等加算。The driving data acquisition unit 20 of the inclined vehicle for analysis may also acquire the inclined vehicle position data for analysis related to the driving position of the inclined vehicle X based on the information of GPS or the communication base station of the communication mobile terminal, for example. Furthermore, the above-mentioned tilted vehicle position data for analysis can be added by various positioning techniques, SLAM, or the like.

分析用傾斜車輛行車資料獲取部20例如可根據地圖資料，獲取上述分析用傾斜車輛行車環境資料。該地圖資料例如可與如下資訊等建立關聯，即，與道路狀況相關之資訊、信號及設備等與道路交通環境相關之資訊、以及與道路之行車相關之限制資訊。又，上述地圖資料亦可與天氣、氣溫、濕度等環境資料等建立關聯。上述地圖資料亦可包含將道路資訊及與道路交通環境之資訊(信號等附隨於道路之資訊)和與道路之行車相關之規則資訊建立關聯所得的資訊。The slanted vehicle driving data acquisition unit 20 for analysis may acquire the above-mentioned slanted vehicle driving environment data for analysis based on map data, for example. The map data may be associated with, for example, information related to road conditions, information related to road traffic conditions such as signals and equipment, and information related to road traffic restrictions. In addition, the above-mentioned map data may be associated with environmental data such as weather, temperature, and humidity. The above-mentioned map data may also include information obtained by linking road information and information related to the road traffic environment (information such as signals attached to the road) and information on rules related to driving on the road.

分析用傾斜車輛行車資料獲取部20例如亦可藉由搭載於傾斜車輛X之外部環境識別裝置，獲取上述分析用傾斜車輛行車環境資料。更具體而言，分析用傾斜車輛行車資料獲取部20亦可從照相機或雷達等獲取上述分析用傾斜車輛行車環境資料。又，分析用傾斜車輛行車資料獲取部20例如亦可藉由通信裝置獲取上述分析用傾斜車輛行車環境資料。更具體而言，分析用傾斜車輛行車資料獲取部20亦可藉由車輛間通信裝置、路車間通信裝置來獲取上述分析用傾斜車輛行車環境資料。分析用傾斜車輛行車資料獲取部20例如亦可經由網際網路獲取上述分析用傾斜車輛行車環境資料。如此，上述分析用傾斜車輛行車環境資料可從各種機構獲取。獲取上述分析用傾斜車輛行車環境資料之機構並不限於某一機構。The inclination vehicle driving data acquisition unit 20 for analysis may acquire the above-mentioned inclined vehicle driving environment data for analysis by, for example, an external environment recognition device mounted on the inclined vehicle X. More specifically, the analytical inclined vehicle driving data acquisition unit 20 may acquire the above-mentioned analytical inclined vehicle driving environment data from a camera, a radar, or the like. In addition, the driving data acquisition unit 20 of the inclined vehicle for analysis may acquire the above-mentioned driving environment data of the inclined vehicle for analysis through, for example, a communication device. More specifically, the analysis-purpose inclined vehicle driving data acquisition unit 20 may acquire the above-mentioned analysis-purpose inclined vehicle driving environment data through the inter-vehicle communication device or the road-vehicle communication device. The slanted vehicle driving data acquisition unit 20 for analysis may acquire the above-mentioned slanted vehicle driving environment data for analysis via the Internet, for example. In this way, the above-mentioned data on the driving environment of the inclined vehicle for analysis can be obtained from various organizations. The mechanism for acquiring the above-mentioned data on the driving environment of the inclined vehicle for analysis is not limited to a single mechanism.

分析用評價資料獲取部30從顧客所持有之智能手機等移動終端接收顧客進行了評價之評價資料。評價資料係與顧客乘車時之駕駛者及車輛相關之評價，例如顧客感覺到之綜合評價例如以5級評價給出。評價最高之情形為5，數字越小則評價越低。進而，作為評價資料，亦可於評價資料中包含可靠性程度、舒適性、包含速度即到達目的地之時間之長短之經濟性等。The evaluation data acquisition unit 30 for analysis receives evaluation data evaluated by the customer from a mobile terminal such as a smartphone held by the customer. The evaluation data are evaluations related to the driver and the vehicle at the time of the customer's ride, for example, the comprehensive evaluation felt by the customer is given as a five-level evaluation, for example. The highest rating is 5, and the smaller the number, the lower the rating. Furthermore, the evaluation data may include reliability, comfort, economy including speed, that is, the length of time to reach the destination, and the like as evaluation data.

價值觀轉換資料獲取部10獲取將作為上述分析對象者之顧客乘坐之傾斜車輛X之傾斜車輛行車資料及分析用評價資料轉換為價值觀資料之價值觀轉換資料。The value conversion data acquisition unit 10 acquires value conversion data for converting the inclination vehicle driving data and analysis evaluation data of the inclination vehicle X in which the customer of the analysis target person rides into value data.

價值觀轉換資料係根據顧客分別乘坐複數輛傾斜車輛時獲得之各個傾斜車輛行車資料、及此時複數名顧客針對乘車之評價資料，將表示顧客價值觀之價值觀資料、傾斜車輛行車資料及顧客評價資料建立關聯所得之資料。The value conversion data is based on the driving data of each inclined vehicle obtained when the customer rides a plurality of inclined vehicles respectively, and the evaluation data of the plurality of customers on the ride at this time. Information obtained by establishing an association.

上述價值觀轉換資料例如藉由以下步驟生成。例如，根據從傾斜車輛行車資料分析之駕駛者之駕駛特性及此時針對乘車之評價來分析用戶之喜好性。進而，價值觀轉換資料係藉由對分析出之喜好性與駕駛特性之相關性進行分析，而生成為將傾斜車輛行車資料、評價資料及表示價值觀之價值觀資料建立關聯之資料。The above-mentioned value conversion data are generated by, for example, the following steps. For example, the user's preference is analyzed based on the driving characteristics of the driver analyzed from the driving data of the inclined vehicle and the evaluation of the ride at this time. Furthermore, the value conversion data is generated by analyzing the correlation between the analyzed preference and driving characteristics, and is generated as data that correlates the driving data of the inclined vehicle, the evaluation data, and the value data representing the values.

參照圖5說明由價值觀轉換資料獲取部10進行之價值觀轉換資料之獲取方法之一例。圖5係表示價值觀轉換資料之獲取方法之一例之流程圖。An example of the acquisition method of the value conversion data by the value conversion data acquisition unit 10 will be described with reference to FIG. 5 . FIG. 5 is a flowchart showing an example of an acquisition method of value conversion data.

首先，價值觀轉換資料獲取部10獲取價值觀轉換資料用傾斜車輛行車資料，其儲存於資料記憶部70且由複數名駕駛者於顧客乘坐價值觀轉換資料用傾斜車輛時分別獲得(步驟SC1)。First, the value conversion data acquisition unit 10 acquires the driving data of the inclined vehicle for value conversion data, which is stored in the data memory unit 70 and obtained by a plurality of drivers when the customer rides the inclined vehicle for value conversion data (step SC1 ).

其次，價值觀轉換資料獲取部10使用獲取之傾斜車輛行車資料，分析駕駛特性(步驟SC2)。例如，駕駛特性係可靠性程度、舒適性、經濟性。Next, the value conversion data acquisition unit 10 analyzes the driving characteristics by using the acquired driving data of the inclined vehicle (step SC2). For example, driving characteristics are reliability, comfort, and economy.

繼而，價值觀轉換資料獲取部10使用獲取之傾斜車輛行車資料，獲取複數名顧客針對乘坐分析駕駛特性之價值觀轉換資料用傾斜車輛之價值觀轉換資料用評價資料(步驟SC3)。Then, the value conversion data acquisition unit 10 acquires evaluation data for the value conversion data for the value conversion data of the tilted vehicle for analyzing the driving characteristics of a plurality of customers by using the acquired driving data of the inclined vehicle (step SC3 ).

其次，價值觀轉換資料獲取部10根據所分析出之駕駛特性及評價資料，分析顧客之喜好性(步驟SC4)。Next, the value conversion data acquisition unit 10 analyzes the customer's preference based on the analyzed driving characteristics and evaluation data (step SC4 ).

繼而，價值觀轉換資料獲取部10將支配顧客之慾望類別之價值觀資料與顧客之喜好建立關聯。藉由該處理，價值觀轉換資料獲取部10生成將傾斜車輛行車資料、顧客評價資料與顧客價值觀資料建立關聯之價值觀轉換資料(步驟SC5)。價值轉換資料獲取部10獲取生成之價值轉換資料(步驟SC6)。其後，結束該流程(End)。Then, the value conversion data acquisition unit 10 associates the value data governing the customer's desire category with the customer's preference. Through this process, the value conversion data acquisition unit 10 generates value conversion data in which the inclined vehicle driving data, the customer evaluation data, and the customer value data are associated (step SC5 ). The value conversion data acquisition unit 10 acquires the generated value conversion data (step SC6). Thereafter, this flow is ended (End).

駕駛特性包含可靠性程度、舒適性、經濟性。例如，可靠感之程度係藉由基於駕駛者之傾斜車輛行車資料，根據駕駛者之技能、守法行車之頻率進行分析而求出。即，可靠性程度例如可使用上述傾斜車輛行車資料中之傾斜車輛X之傾斜車輛位置資料、包含地圖資料之傾斜車輛行車環境資料及傾斜車輛行動資料來掌握。而且，駕駛者之可靠性程度之基準係基於複數名駕駛者之可靠性程度計算。Driving characteristics include reliability, comfort, and economy. For example, the degree of reliability is obtained by analyzing the driver's skill and the frequency of law-abiding driving based on the driver's leaning vehicle driving data. That is, the reliability level can be grasped using, for example, the inclined vehicle position data of the inclined vehicle X, the inclined vehicle driving environment data including the map data, and the inclined vehicle behavior data in the above-mentioned inclined vehicle driving data. Also, the benchmark of the reliability of the driver is calculated based on the reliability of a plurality of drivers.

舒適性係例如藉由根據複數名駕駛者之傾斜車輛行車資料計算身體晃動之水平及振動水平來求出。身體晃動之水平係根據傾斜車輛行車資料計算左右行動、上下行動、前後行動，基於該等計算結果來計算。振動水平係例如藉由根據傾斜車輛行車資料求出上下方向之加速度來計算。舒適性之基準係基於身體晃動之水平及振動水平來計算。The comfort is obtained, for example, by calculating the level of body sway and the level of vibration based on the driving data of the inclined vehicle of a plurality of drivers. The level of body swaying is calculated based on the driving data of the tilted vehicle to calculate the left and right movements, the up and down movements, and the front and rear movements, and is calculated based on the calculation results. The vibration level is calculated by, for example, obtaining the acceleration in the vertical direction from the driving data of the inclined vehicle. The benchmark for comfort is calculated based on the level of body sway and vibration levels.

經濟性係例如根據到達基於複數名駕駛者之傾斜車輛行車資料所獲得之目的地為止之時間長短及速度來計算。The economy is calculated based on, for example, the length of time and the speed to reach the destination obtained based on the inclination vehicle driving data of a plurality of drivers.

藉由分析顧客評價資料與乘車之車輛之駕駛者之駕駛特性的關係，本實施形態能夠推定顧客之喜好。例如，當顧客乘坐於獲得可靠性程度受到高度評價之駕駛特性之駕駛者之車輛時，若顧客給予高度評價，則可推定顧客之與可靠性程度相關之喜好強烈。同樣，當顧客乘坐於獲得舒適性受到高度評價之駕駛特性之駕駛者之車輛時，若顧客給予高度評價，則可推定顧客之舒適性喜好強烈。當顧客乘坐於獲得經濟性受到高度評價之駕駛特性之駕駛者之車輛時，若顧客給予高度評價，則可推定顧客經濟性喜好強烈。By analyzing the relationship between the customer evaluation data and the driving characteristics of the driver of the vehicle, the present embodiment can estimate the customer's preference. For example, when a customer rides in a vehicle of a driver whose reliability is highly evaluated, if the customer gives a high evaluation, it can be presumed that the customer has a strong preference related to the reliability. Likewise, when a customer rides in a vehicle of a driver whose driving characteristics are highly evaluated for comfort, if the customer gives a high evaluation, it can be presumed that the customer has a strong preference for comfort. When a customer rides in a vehicle of a driver whose driving characteristics are highly evaluated for economy, if the customer gives a high evaluation, it can be presumed that the customer has a strong preference for economy.

如此，能夠根據顧客之評價與基於傾斜車輛行車資料之駕駛特性之間之關係來推定顧客之喜好。而且，藉由從複數名駕駛者及顧客獲得顧客之評價及傾斜車輛行車資料，能夠獲得無隨意性且具有通用性之相關性。In this way, the customer's preference can be estimated from the relationship between the customer's evaluation and the driving characteristics based on the driving data of the inclined vehicle. Furthermore, by obtaining customer evaluations and tilted vehicle driving data from a plurality of drivers and customers, it is possible to obtain a general correlation without randomness.

而且，可根據顧客之喜好，將支配顧客之慾望類別之價值觀建立關聯。例如，於與可靠性程度相關之喜好強烈之顧客之情形時，可獲得健康期望強烈之關係性作為價值觀，於經濟性喜好強烈之情形時，可獲得省力期望強烈之關係性作為價值觀，於身分性、舒適性強烈之顧客之情形時，可獲得社會生活相關期望強烈之關係。基於該等關係性獲得價值觀分析用價值觀轉換資料。Furthermore, the values that govern the customer's desire category can be associated with the customer's preferences. For example, in the case of customers with strong preference related to reliability, a strong relationship with health expectations can be obtained as a value; in the case of a strong economic preference, a strong relationship with labor-saving expectations can be obtained as a value; In the case of customers with strong sexuality and comfort, a relationship with strong expectations related to social life can be obtained. Value transformation data for value analysis is obtained based on these relationships.

身分性影響到顧客之喜好性。身分性係例如基於顧客偏好之製造商及/或車型獲得。即，可推定偏好高級車輛之顧客對身分之要求強烈。傾斜車輛之車型資訊可與關於顧客之身分之評價建立關聯。Identity affects customer preferences. Identity is obtained, for example, based on the manufacturer and/or model of customer preference. That is, it can be presumed that customers who prefer high-end vehicles have a strong demand for identity. Model information of tilted vehicles can be correlated with reviews about the identity of the customer.

上述價值觀轉換資料可為預先生成並儲存於資料記憶部70中之資料，亦可為由價值觀轉換資料獲取部10生成之資料。為了利用價值觀轉換資料獲取部10生成價值觀轉換資料，資料記憶部70儲存有如下資料：價值觀轉換資料用傾斜車輛行車資料，其由複數名駕駛者於顧客乘坐價值觀轉換資料用傾斜車輛時分別獲得；此時複數名顧客針對乘車之價值觀轉換資料用評價資料；及將傾斜車輛之駕駛者之駕駛特性與顧客價值觀建立關聯之資料。The above-mentioned value conversion data may be pre-generated and stored in the data storage unit 70 , or may be data generated by the value conversion data acquisition unit 10 . In order to use the value conversion data acquisition unit 10 to generate the value conversion data, the data memory unit 70 stores the following data: the driving data of the inclined vehicle for the value conversion data, which are respectively obtained by a plurality of drivers when the customer rides the value conversion data in the inclined vehicle; At this time, a plurality of customers use the evaluation data to convert the value of the ride to the data; and the data to associate the driving characteristics of the driver who leans the car with the customer's value.

價值觀轉換資料獲取部10從資料記憶部70讀出價值觀轉換資料用傾斜車輛行車資料、及此時針對乘車之價值觀轉換資料用評價資料。價值觀轉換資料獲取部10進行駕駛特性之分析與顧客之喜好性之分析，生成將傾斜車輛行車資料、顧客評價資料、及表示顧客價值觀之價值觀資料建立關聯之價值觀轉換資料。The value conversion data acquisition unit 10 reads out the value conversion data for the inclined vehicle driving data and the evaluation data for the value conversion data for the ride at this time from the data storage unit 70 . The value conversion data acquisition unit 10 analyzes the driving characteristics and the customer's preference, and generates value conversion data that correlates the inclined vehicle driving data, the customer evaluation data, and the value data representing the customer's values.

價值觀轉換資料獲取部10亦可使用所獲取之傾斜車輛行車資料及價值觀資料來更新上述價值觀轉換資料。The value conversion data acquisition unit 10 can also update the above-mentioned value conversion data by using the acquired driving data of the inclined vehicle and the value data.

價值觀資料轉換部40使用上述價值觀轉換資料，將由分析用傾斜車輛行車資料獲取部20獲取之分析用傾斜車輛行車資料、由分析用評價資料獲取部30獲取之分析用評價資料轉換為價值觀資料。此時，價值觀資料轉換部40例如對已述之可靠性程度、舒適性、經濟性、身分性之各要素進行作為分析對象者之顧客之等級賦予。該等級賦予能以連續值來表現上述各要素，亦能以利用閾值劃分之複數個級別來表現上述各要素。又，價值觀資料轉換部40亦可使用對上述各要素賦予等級之結果，分類為複數個類型，將該分類結果設為價值觀資料。The value data conversion unit 40 converts the analytical inclined vehicle driving data acquired by the analytical inclined vehicle driving data acquisition unit 20 and the analytical evaluation data acquired by the analytical evaluation data acquisition unit 30 into value data using the above-described value conversion data. At this time, the value data conversion unit 40 assigns a rank to the customer who is the object of analysis, for example, with respect to each of the above-mentioned elements of reliability, comfort, economy, and identity. This rank assignment can express each of the above-mentioned elements as a continuous value, or can express each of the above-mentioned elements as a plurality of levels divided by a threshold value. Moreover, the value data conversion part 40 may classify|categorize into a plurality of types using the result of assigning a rank to each of the above-mentioned elements, and may use this classification result as a value data.

輸出價值觀資料生成部50使用由價值觀資料轉換部40轉換後之價值觀資料，生成輸出價值觀資料。該輸出價值觀資料係從顧客價值觀分析裝置1輸出之資料。上述輸出價值觀資料可為與上述價值觀資料相同之資料，亦可為使用上述價值觀資料轉換為被要求作為顧客價值觀分析裝置1之輸出資料之資料者。The output value data generating unit 50 generates output value data using the value data converted by the value data converting unit 40 . The output value data is data output from the customer value analysis device 1 . The above-mentioned output value data may be the same data as the above-mentioned value data, or may be converted into the data requested as the output data of the customer value analysis device 1 using the above-mentioned value data.

又，輸出價值觀資料生成部50亦可對上述價值觀資料進行資訊處理，生成輸出價值觀資料。例如，輸出價值觀資料生成部50亦可於資料記憶部70中記憶上述價值觀資料，使用從資料記憶部70所記憶之價值觀資料中提取之價值觀資料，生成輸出價值觀資料。具體而言，例如，輸出價值觀資料生成部50亦可根據資料記憶部70所記憶之一定期間內之價值觀資料，生成輸出價值觀資料。In addition, the output value data generation unit 50 may perform information processing on the above-mentioned value data to generate output value data. For example, the output value data generating unit 50 may also store the above-mentioned value data in the data memory unit 70 , and use the value data extracted from the value data stored in the data memory unit 70 to generate the output value data. Specifically, for example, the output value data generating unit 50 may generate the output value data based on the value data within a certain period of time memorized by the data storage unit 70 .

資料輸出部60將由輸出價值觀資料生成部50生成之輸出價值觀資料輸出至顧客價值觀分析裝置1之外部。The data output unit 60 outputs the output value data generated by the output value data generation unit 50 to the outside of the customer value analysis device 1 .

根據以上之構成，藉由顧客價值觀分析裝置1，可使用作為分析對象者之顧客乘坐之傾斜車輛X之傾斜車輛行車資料及此時之評價資料，分析顧客之價值觀，將該分析結果輸出作為輸出價值觀資料。該輸出價值觀資料可識別為表示顧客價值觀之1個資料。According to the above configuration, the customer value analysis device 1 can use the inclination vehicle driving data of the inclination vehicle X and the evaluation data at the time of the inclination vehicle X in which the customer to be analyzed is used to analyze the customer's values, and output the analysis result as an output Value data. The output value data can be identified as 1 data representing customer values.

(顧客價值觀分析方法) 其次，使用圖2說明由具有上述構成之顧客價值觀分析裝置1進行之顧客價值觀分析方法。圖2係表示顧客之價值觀分析之流程圖。(Customer Value Analysis Method) Next, the customer value analysis method by the customer value analysis device 1 having the above-described configuration will be described with reference to FIG. 2 . FIG. 2 is a flow chart showing the analysis of customer values.

首先，分析用傾斜車輛行車資料獲取部20於分析資料獲取步驟中獲取傾斜車輛X之傾斜車輛行車資料(步驟SA1)。該分析用傾斜車輛行車資料例如包含分析用傾斜車輛駕駛輸入資料、分析用傾斜車輛行動資料、分析用傾斜車輛位置資料及分析用傾斜車輛行車環境資料等。First, the inclination vehicle driving data acquisition unit 20 for analysis acquires the inclination vehicle driving data of the inclined vehicle X in the analysis data acquisition step (step SA1 ). The analytical inclined vehicle driving data includes, for example, analytical inclined vehicle driving input data, analytical inclined vehicle behavior data, analytical inclined vehicle position data, analytical inclined vehicle driving environment data, and the like.

再者，上述分析用傾斜車輛行車資料可包含除分析用傾斜車輛駕駛輸入資料、分析用傾斜車輛行動資料、分析用傾斜車輛位置資料及分析用傾斜車輛行車環境資料以外之資料。又，上述分析用傾斜車輛行車資料可僅包含上述分析用傾斜車輛駕駛輸入資料、上述分析用傾斜車輛行動資料、上述分析用傾斜車輛位置資料及上述分析用傾斜車輛行車環境資料中之一個或複數個資料。Furthermore, the above-mentioned driving data for the inclined vehicle for analysis may include data other than the driving input data for the inclined vehicle for analysis, the action data for the inclined vehicle for analysis, the position data for the inclined vehicle for analysis, and the driving environment data for the inclined vehicle for analysis. In addition, the analysis-use inclined vehicle driving data may include only one or more of the analysis-use inclined vehicle driving input data, the analysis-use inclined vehicle behavior data, the analysis-use inclined vehicle position data, and the analysis-use inclined vehicle driving environment data. data.

其次，於分析資料獲取步驟中，分析用評價資料獲取部30獲取顧客評價資料(步驟SA2)。評價資料係與顧客乘車時之駕駛者及車輛有關之評價資料，例如係以例如5級評價給出顧客感受到之綜合評價之資料。Next, in the analysis data acquisition step, the analysis evaluation data acquisition unit 30 acquires customer evaluation data (step SA2). The evaluation data is the evaluation data related to the driver and the vehicle when the customer rides, for example, the data that gives the comprehensive evaluation that the customer feels by, for example, a 5-level evaluation.

繼而，於價值觀資料轉換步驟中，價值觀資料轉換部40藉由價值觀轉換資料，將獲取之傾斜車輛行車資料及評價資料轉換為價值觀資料(步驟SA3)。該價值觀轉換資料係如下資料，其係基於包含對顧客乘車時之傾斜車輛進行操作之複數名騎乘者之行車資料的傾斜車輛行車資料、及此時複數名顧客針對乘車之評價資料，將傾斜車輛行車資料及評價資料與表示價值觀之價值觀資料建立關聯而生成。例如，價值觀資料係關於可靠性程度、舒適性、經濟性、身分性之各要素，表示作為分析對象者之顧客之價值觀之資料。Then, in the value data conversion step, the value data conversion unit 40 converts the acquired inclined vehicle driving data and evaluation data into value data by the value conversion data (step SA3 ). The value conversion data is the following data, which is based on the driving data of the tilted vehicle including the driving data of the plurality of riders who operate the tilted vehicle when the customer rides the car, and the evaluation data of the plurality of customers on the ride at this time, It is generated by associating the driving data and evaluation data of the inclined vehicle with the value data representing the values. For example, the value data is data representing the values of the customer who is the object of analysis, regarding each element of reliability, comfort, economy, and identity.

其次，輸出價值觀資料生成部50於輸出步驟中，使用上述轉換後之價值觀資料，生成輸出價值觀資料(步驟SA4)。Next, in the output step, the output value data generating unit 50 uses the converted value data to generate output value data (step SA4 ).

資料輸出部60輸出所生成之輸出價值觀資料(步驟SA5)。其後，結束該流程(End)。The data output unit 60 outputs the generated output value data (step SA5). Thereafter, this flow is ended (End).

如此輸出之輸出價值觀資料與顧客之喜好性相關，例如於金融或保險等領域中，於由資訊處理裝置進行運算處理時，亦可用作向作為分析對象者之顧客推薦時考慮之參數之一之喜好性資料。具體而言，於金融或保險等領域中，資訊處理裝置獲取經輸出之輸出價值觀資料作為喜好性資料，使用該獲取之喜好性資料，藉由運算處理輸出與適合顧客之服務相關之資料。The output value data output in this way is related to the preferences of customers. For example, in the fields of finance or insurance, when the information processing device performs arithmetic processing, it can also be used as one of the parameters to be considered when recommending to customers who are the object of analysis. preference data. Specifically, in the fields of finance or insurance, an information processing device acquires output value data as preference data, and uses the acquired preference data to output data related to services suitable for customers through arithmetic processing.

於金融、保險等領域中，資訊處理方法亦可包含如下步驟：獲取經輸出之價值觀資料作為喜好性資料；及使用該獲取之喜好性資料，藉由運算處理輸出與適合顧客之服務相關之資料。於金融、保險等領域中，資訊處理裝置亦可包含：獲取部，其獲取經輸出之價值觀資料作為喜好性資料；及輸出部，其使用該獲取之喜好性資料，藉由運算處理輸出與適合顧客之服務相關之資料。可使用與經輸出之服務相關之資料，提出與顧客價值觀匹配之服務。In the fields of finance, insurance, etc., the information processing method may also include the following steps: acquiring the outputted value data as preference data; and using the acquired preference data to output data related to services suitable for customers through arithmetic processing . In the fields of finance, insurance, etc., the information processing device may also include: an acquisition unit, which acquires the outputted value data as preference data; and an output unit, which uses the acquired preference data to output and match the data by arithmetic processing. Information about the customer's services. The data related to the exported services can be used to propose services that match the customer's values.

進而，以如上方式輸出之價值觀資料例如亦可於銷售或廣告等領域中由資訊處理裝置進行運算處理時，用作向作為分析對象者之顧客推薦時考慮之參數之一之喜好性資料。Furthermore, the value data output in the above manner can also be used as preference data as one of the parameters to be considered when recommending to a customer who is an analysis target when an information processing device performs arithmetic processing in the fields of sales and advertising, for example.

具體而言，於銷售或廣告等領域中，資訊處理方法獲取經輸出之輸出價值觀資料作為喜好性資料，使用該獲取之喜好性資料，藉由運算處理輸出與適合顧客之服務相關之資料。於銷售或廣告等領域中，資訊處理方法亦可包含如下步驟：獲取經輸出之價值觀資料作為喜好性資料；及使用該獲取之喜好性資料，藉由運算處理輸出與適合顧客之服務相關之資料。於銷售或廣告等領域中，資訊處理裝置亦可包含：獲取部，其獲取經輸出之輸出價值觀資料作為喜好性資料；及輸出部，其使用該獲取之喜好性資料，藉由運算處理輸出與適合顧客之服務相關之資料。可使用與經輸出之服務相關之資料，提出與顧客價值觀匹配之服務。亦可根據分析對象者之價值觀資料向該分析對象者推薦商品或服務。Specifically, in the fields of sales or advertising, the information processing method acquires output value data as preference data, and uses the acquired preference data to output data related to services suitable for customers through arithmetic processing. In the fields of sales or advertising, the information processing method may also include the following steps: acquiring the output value data as preference data; and using the acquired preference data to output data related to services suitable for customers through arithmetic processing . In the fields of sales or advertising, the information processing device may also include: an acquisition unit that acquires the output value data that is output as preference data; and an output unit that uses the acquired preference data to output and match the data by arithmetic processing. Information about services suitable for customers. The data related to the exported services can be used to propose services that match the customer's values. It is also possible to recommend products or services to the analysis target based on the value data of the analysis target.

而且，可將使用傾斜車輛行車資料及評價資料獲得之價值觀資料用於金融、保險、銷售及廣告等使用顧客之喜好性資料之資訊處理裝置之運算處理中。Furthermore, the value data obtained by using the driving data and evaluation data of the inclined vehicle can be used in the calculation processing of the information processing device using the customer's preference data, such as finance, insurance, sales, and advertisement.

因此，能夠於提高硬體資源之設計自由度之同時，獲取可於資訊處理裝置中利用之價值觀資料。Therefore, it is possible to acquire value data that can be used in the information processing device while increasing the degree of freedom in designing hardware resources.

本實施形態之顧客價值觀分析方法係分析顧客之價值觀之方法之一例。傾斜車輛係於右迴轉時向右傾斜且於左迴轉時向左傾斜之車輛。價值觀轉換資料用傾斜車輛係指成為價值觀轉換資料用傾斜車輛行車資料之對象之複數名駕駛者操作之傾斜車輛。例如，價值觀轉換資料用傾斜車輛行車資料亦可利用由價值觀轉換資料用傾斜車輛支持之各種感測器獲取。又，價值觀轉換資料用傾斜車輛行車資料亦可利用以可容易裝卸之方式支持於價值觀轉換資料用傾斜車輛的各種感測器獲取。價值觀轉換資料用傾斜車輛行車資料亦可利用為了收集資料而暫時支持於價值觀轉換資料用傾斜車輛之各種感測器獲取。The customer value analysis method of this embodiment is an example of a method for analyzing customer values. A leaning vehicle is a vehicle that leans to the right when turning right and to the left when turning left. A tilted vehicle for value conversion data refers to a tilted vehicle operated by a plurality of drivers who become the object of the driving data of a tilted vehicle for value conversion data. For example, the tilted vehicle driving data for value conversion data can also be obtained using various sensors supported by the tilted vehicle for value conversion data. In addition, the driving data of the tilted vehicle for value conversion data can also be acquired by using various sensors that support the tilted vehicle for value conversion data in a manner that can be easily attached and detached. The driving data of the tilted vehicle for value conversion data can also be obtained by using various sensors temporarily supported in the tilted vehicle for value conversion data for the purpose of collecting data.

本實施形態之顧客價值觀分析方法係獲取分析用傾斜車輛行車資料及此時顧客針對乘車之分析用評價資料，該分析用傾斜車輛行車資料包含分析對象之顧客乘坐右迴轉時向右傾斜且左迴轉時向左傾斜之分析對象之傾斜車輛時的行車資料。再者，分析用傾斜車輛行車資料意指分析對象之顧客所乘坐之傾斜車輛之行車資料。分析用傾斜車輛意指分析對象之顧客所乘坐之傾斜車輛。The customer value analysis method of the present embodiment acquires the driving data of the inclined vehicle for analysis and the evaluation data of the customer for the analysis of the ride at this time, and the driving data of the inclined vehicle for analysis includes the customer who is the object of analysis when the customer turns right and leans to the right and left. The driving data of the leaning vehicle of the analysis object leaning to the left when turning. Furthermore, the driving data of the inclined vehicle for analysis means the driving data of the inclined vehicle that the customer of the analysis object rides. The leaning vehicle for analysis means the leaning vehicle in which the customer of the analysis object rides.

分析用傾斜車輛資料亦可包含於價值觀轉換資料用傾斜車輛資料中。分析用傾斜車輛資料亦可不包含於價值觀轉換資料用傾斜車輛資料中。例如，分析用傾斜車輛行車資料亦可利用由分析用傾斜車輛支持之各種感測器獲取。又，分析用傾斜車輛行車資料亦可利用以可容易裝卸之方式支持於分析用傾斜車輛之各種感測器獲取。The slanted vehicle data for analysis may also be included in the slanted vehicle data for value conversion data. The slanted vehicle data for analysis may also not be included in the slanted vehicle data for value conversion data. For example, the driving data of the tilted vehicle for analysis can also be obtained using various sensors supported by the tilted vehicle for analysis. In addition, the driving data of the tilted vehicle for analysis can also be acquired by using various sensors that support the tilted vehicle for analysis in a manner that can be easily attached and detached.

分析用傾斜車輛行車資料亦可利用為了收集資料而暫時支持於分析用傾斜車輛之各種感測器獲取。再者，用於收集分析用傾斜車輛行車資料之各種感測器與用於收集價值觀轉換資料用傾斜車輛行車資料之各種感測器相比，檢測精度可較低。The driving data of the inclined vehicle for analysis can also be obtained by using various sensors temporarily supported for the inclined vehicle for analysis in order to collect the data. Furthermore, the detection accuracy of the various sensors used for collecting the driving data of the inclined vehicle for analysis can be lower than that of the various sensors used for collecting the driving data of the inclined vehicle for the value conversion data.

再者，用於收集分析用傾斜車輛行車資料之各種感測器亦可與用於收集價值觀轉換資料用傾斜車輛行車資料之各種感測器相同。又，分析用傾斜車輛行車資料與價值觀轉換資料用傾斜車輛行車資料相比，資料之種類可較少。分析用傾斜車輛行車資料之資料種類亦可與價值觀轉換資料用傾斜車輛行車資料相同。Furthermore, the various sensors used for collecting the driving data of the inclined vehicle for analysis can also be the same as the various sensors used for collecting the driving data of the inclined vehicle for the value conversion data. In addition, the types of data may be less in the data types of the inclined vehicle driving data for analysis and the inclined vehicle driving data for value conversion data. The data types of the inclined vehicle driving data for analysis can also be the same as the inclined vehicle driving data for the value conversion data.

根據另一觀點，本發明之顧客價值觀分析方法較佳為包含以下構成。上述價值觀轉換資料用傾斜車輛行車資料包含：與顧客乘坐於上述傾斜車輛時，上述傾斜車輛以傾斜狀態行車時分別獲得之行車資料相關之資料，上述分析用傾斜車輛行車資料包含：分析對象者之顧客乘坐於上述傾斜車輛時，使上述傾斜車輛以傾斜狀態行車時分別獲得之行車資料。According to another viewpoint, the customer value analysis method of the present invention preferably includes the following configuration. The driving data of the inclined vehicle used for the above-mentioned value conversion data includes: the data related to the driving data obtained when the customer rides in the above-mentioned inclined vehicle and the above-mentioned inclined vehicle is driven in an inclined state. The above-mentioned driving data of the inclined vehicle for analysis includes: The driving data obtained when the customer rides the above-mentioned inclined vehicle and drives the above-mentioned inclined vehicle in a leaning state.

上述傾斜車輛處於傾斜狀態時之傾斜車輛行車資料係受到駕駛者之駕駛特性之影響較大之資料。因此，藉由使用上述傾斜車輛處於傾斜狀態時之行車資料，能夠更高精度地分析顧客之價值觀。The above-mentioned driving data of the leaning vehicle when the leaning vehicle is in the leaning state is the data that is greatly affected by the driving characteristics of the driver. Therefore, by using the above-mentioned driving data when the inclined vehicle is in the inclined state, it is possible to analyze the customer's values with higher accuracy.

根據另一觀點，本發明之顧客價值觀分析方法較佳為包含以下構成。關於上述價值觀轉換資料用傾斜車輛行車資料，相比未反映出駕駛者對上述價值觀轉換資料用傾斜車輛之駕駛變化之資料，包含更多反映出駕駛者對上述價值觀轉換資料用傾斜車輛之駕駛變化之資料。關於上述分析用傾斜車輛行車資料，相比未反映出駕駛者對上述分析用傾斜車輛之駕駛變化之資料，包含更多反映出駕駛者對上述分析用傾斜車輛之駕駛變化之資料。According to another viewpoint, the customer value analysis method of the present invention preferably includes the following configuration. Regarding the driving data of the tilted vehicle used for the above value conversion data, compared with the data that does not reflect the driving change of the driver to the tilted vehicle used for the above value conversion data, it contains more driving changes that reflect the driver's driving change to the tilted vehicle used for the above value conversion data information. The driving data of the above-mentioned leaning vehicle for analysis includes more data that reflects the driving change of the above-mentioned leaning vehicle for analysis than the data that does not reflect the driving change of the leaning vehicle for analysis.

傾斜車輛之駕駛者識別狀況，判斷後進行駕駛。此時，有於判斷前後駕駛者使駕駛變化之情形及不使駕駛變化之情形。就傾斜車輛而言，駕駛之變化較多，且駕駛者之判斷之選項較多，因此該駕駛者使駕駛變化之場景之變化非常多。換言之，傾斜車輛行車資料包含大量乘坐傾斜車輛之顧客所感受到之刺激之變化。並且，於傾斜車輛之情形時，乘坐傾斜車輛之顧客所感受到之刺激之變化較多。藉由使用此種傾斜車輛行車資料，能夠於確保顧客價值觀分析裝置之硬體資源之設計自由度之同時，獲取表示更高精度之價值觀之資料。The driver of the leaning vehicle recognizes the situation and drives after judging. At this time, it is judged that the front and rear drivers change the driving and the situation that they do not change the driving. As far as the leaning vehicle is concerned, there are many changes in driving, and there are many options for the driver's judgment. Therefore, the driver changes the driving scene with many changes. In other words, the sloping vehicle trip data includes changes in the stimuli experienced by a large number of customers who ride in sloping vehicles. Furthermore, when the vehicle is tilted, there are many changes in the stimulus felt by the customer riding the tilted vehicle. By using such inclined vehicle driving data, it is possible to obtain data representing values with higher precision while securing the design freedom of the hardware resources of the customer value analysis device.

關於將傾斜車輛行車資料分離為未反映出駕駛者對傾斜車輛之駕駛變化之資料、及反映出駕駛者對傾斜車輛之駕駛變化之資料之方法，存在以下方法。As for a method of separating the driving data of the leaning vehicle into data that does not reflect the driving change of the driver with respect to the leaning vehicle, and data that reflects the driving change of the driver with respect to the leaning vehicle, there are the following methods.

例如，可從傾斜車輛行車資料中直接觀察駕駛者對傾斜車輛之駕駛變化來進行分離。例如，可從傾斜車輛行車資料中直接觀察並分離出表示駕駛者對傾斜車輛之駕駛變化之結果的傾斜車輛之行動。例如，可從傾斜車輛行車資料中觀察並分離出表示駕駛者對傾斜車輛之駕駛變化之結果的傾斜車輛之位置。例如，可從傾斜車輛行車資料中觀察並分離出表示於使駕駛者對傾斜車輛之駕駛變化之頻率高之場所行車的傾斜車輛之位置。具體而言，可使用傾斜車輛之位置資料及傾斜車輛之行車環境資料(例如地圖資料)進行分離。更具體而言，能以郊區之行車資料與市區之行車資料進行分離。亦可將郊區之行車資料設為未反映出駕駛者對傾斜車輛之駕駛變化之資料，將市區之行車資料設為反映出駕駛者對傾斜車輛之駕駛變化之資料。For example, the separation can be performed by directly observing the driver's driving changes to the leaning vehicle from the leaning vehicle driving data. For example, the behavior of the leaning vehicle that represents the result of the driver's driving changes to the leaning vehicle can be directly observed and isolated from the leaning vehicle driving data. For example, the position of the leaning vehicle that represents the result of the driver's driving changes to the leaning vehicle can be observed and isolated from the leaning vehicle driving data. For example, the position of a leaning vehicle representing driving in a location where the frequency of a driver's driving change to a leaning vehicle is high can be observed and isolated from the leaning vehicle driving data. Specifically, the position data of the leaning vehicle and the driving environment data (such as map data) of the leaning vehicle can be used for separation. More specifically, the suburban driving data and the urban driving data can be separated. It is also possible to set the driving data in the suburbs as the data that does not reflect the driving changes of the driver on the leaning vehicle, and set the driving data in the urban area as the data reflecting the driving changes of the driver on the leaning vehicle.

根據另一觀點，本發明之顧客價值觀分析方法較佳為包含以下構成。上述價值觀轉換資料用傾斜車輛行車資料包含如下資料中之至少一個，即，價值觀轉換資料用傾斜車輛操作輸入資料，其與對上述價值觀轉換資料用傾斜車輛之操作輸入相關；價值觀轉換資料用傾斜車輛行動資料，其與上述價值觀轉換資料用傾斜車輛之行動相關；及價值觀轉換資料用傾斜車輛位置資料，其與上述價值觀轉換資料用傾斜車輛之位置相關。上述分析用傾斜車輛行車資料包含如下資料中之至少一個，即，分析用傾斜車輛操作輸入資料，其與對上述分析用傾斜車輛之操作輸入相關；分析用傾斜車輛行動資料，其與上述分析用傾斜車輛之行動相關；及分析用傾斜車輛位置資料，其與上述分析用傾斜車輛之位置相關。According to another viewpoint, the customer value analysis method of the present invention preferably includes the following configuration. The above-mentioned value conversion data for the tilted vehicle driving data includes at least one of the following data, namely, the value conversion data for the tilted vehicle operation input data, which is related to the operation input to the above-mentioned value conversion data for the tilted vehicle; the value conversion data for the tilted vehicle; Action data, which is related to the action of the tilted vehicle for the above-mentioned values conversion data; and tilted vehicle position data for the value conversion data, which is related to the position of the tilted vehicle for the above-mentioned values conversion data. The above-mentioned driving data of the inclined vehicle for analysis includes at least one of the following data, namely, the operation input data of the inclined vehicle for analysis, which is related to the operation input to the above-mentioned inclined vehicle for analysis; The behavior of the tilted vehicle; and the position data of the tilted vehicle for analysis, which is related to the position of the tilted vehicle for analysis above.

傾斜車輛操作輸入資料係與駕駛者之操作輸入相關之資料，因此進一步反映出駕駛者之判斷結果。就傾斜車輛而言，駕駛者之操作種類較多，駕駛時駕駛者之選擇自由度亦較高，因此操作之變化較多。傾斜車輛行動資料及傾斜車輛位置資料強烈地反映出操作輸入之結果。根據該構成，傾斜車輛行車資料更強烈地反映出駕駛者進行判斷後，對傾斜車輛之操作之變化。換言之，傾斜車輛行車資料包含更多乘坐傾斜車輛之顧客所感受到之刺激。並且，於傾斜車輛之情形時，乘坐傾斜車輛之顧客所感受到之刺激之變化更多。藉由使用此種傾斜車輛行車資料，能夠於確保顧客價值觀分析裝置之硬體資源之設計自由度之同時，獲取表示更高精度之價值觀之資料。The tilting vehicle operation input data is data related to the driver's operation input, and thus further reflects the driver's judgment result. For tilting the vehicle, the driver has more types of operations, and the driver has a higher degree of freedom of choice when driving, so the operation changes more. The tilting vehicle action data and the tilting vehicle position data strongly reflect the result of the operation input. According to this configuration, the driving data of the leaning vehicle more strongly reflects the change in the operation of the leaning vehicle after the driver's judgment. In other words, the tilt-vehicle driving data includes more of the excitement felt by customers who ride the tilt-vehicle. Also, when the vehicle is tilted, the stimuli experienced by customers riding the tilted vehicle vary more. By using such inclined vehicle driving data, it is possible to obtain data representing values with higher precision while securing the design freedom of the hardware resources of the customer value analysis device.

根據另一觀點，本發明之顧客價值觀分析方法較佳為包含以下構成。上述價值觀轉換資料用傾斜車輛行車資料包含價值觀轉換資料用傾斜車輛行車環境資料，其與上述價值觀轉換資料用傾斜車輛行車之行車環境相關。上述分析用傾斜車輛行車資料包含分析用傾斜車輛行車環境資料，其與上述分析用傾斜車輛行車之行車環境相關。According to another viewpoint, the customer value analysis method of the present invention preferably includes the following configuration. The above-mentioned inclined vehicle driving data for value conversion data includes the inclined vehicle driving environment data for value conversion data, which is related to the driving environment of the above-mentioned value conversion data for inclined vehicle driving. The above-mentioned driving data of the inclined vehicle for analysis includes the driving environment data of the inclined vehicle for analysis, which is related to the driving environment of the above-mentioned inclined vehicle for analysis.

認為行車環境資料係駕駛者及顧客受到之來自外部之壓力之一例。行車環境資料對駕駛者之判斷帶來影響。行車環境資料對駕駛者之操作帶來影響。因此，藉由使用行車環境資料，更容易分析顧客從傾斜車輛之行車資料受到之刺激。藉由使用此種傾斜車輛行車資料，能夠於確保顧客價值觀分析裝置之硬體資源之設計自由度之同時，獲取表示更高精度之價值觀之資料。The driving environment information is considered to be an example of external pressure on drivers and customers. The driving environment data affects the driver's judgment. The driving environment data affects the driver's operation. Therefore, by using the driving environment data, it is easier to analyze the stimulation that the customer receives from the driving data of the leaning vehicle. By using such inclined vehicle driving data, it is possible to obtain data representing values with higher precision while securing the design freedom of the hardware resources of the customer value analysis device.

傾斜車輛行車環境資料例如包含地圖資料。例如，地圖資料可將與道路狀況相關之資訊、信號及設備等與道路交通環境相關之資訊、與道路行車相關之限制資訊等建立關聯。傾斜車輛行車環境資料能夠與上述傾斜車輛操作輸入資料、上述傾斜車輛行動資料及上述傾斜車輛位置資料一起用於分析對象之顧客價值觀之分析。The driving environment data of the inclined vehicle includes, for example, map data. For example, the map data can associate information related to road conditions, information related to road traffic environment, such as signals and equipment, and information related to road traffic restrictions. The leaning vehicle driving environment data can be used for analyzing the customer values of the analysis object together with the above-mentioned leaning vehicle operation input data, the above-mentioned leaning vehicle action data, and the above-mentioned leaning vehicle position data.

根據另一觀點，本發明之顧客價值觀分析方法較佳為包含以下構成。關於上述價值觀轉換資料用傾斜車輛行車資料，相比上述價值觀轉換資料用傾斜車輛於公共道路以外行車時之資料，包含更多上述價值觀轉換資料用傾斜車輛於公共道路上行車時之資料。關於上述分析用傾斜車輛行車資料，相比上述分析用傾斜車輛於公共道路以外行車時之資料，包含更多上述分析用傾斜車輛於公共道路上行車時之資料。According to another viewpoint, the customer value analysis method of the present invention preferably includes the following configuration. Regarding the driving data of the inclined vehicle used for the above-mentioned value conversion data, compared with the data of the above-mentioned value conversion data when the inclined vehicle is driving off public roads, it includes more data of the above-mentioned value conversion data when the inclined vehicle is driving on the public road. Regarding the driving data of the above-mentioned inclined vehicles for analysis, compared with the data of the above-mentioned inclined vehicles for analysis when driving off public roads, more data are included when the above-mentioned inclined vehicles for analysis are driving on public roads.

當於公共道路上行車中之駕駛者操作傾斜車輛時，處於如下狀況：駕駛者之判斷次數更多，判斷之選項較多且容易從外部遭受壓力，因此傾斜車輛之行車資料中包含更多變化。因此，藉由使用包含較多於公共道路上行車時之資料之傾斜車輛行車資料，更容易分析顧客從傾斜車輛之行車資料受到之刺激。藉由使用此種傾斜車輛行車資料，能夠於確保顧客價值觀分析裝置之硬體資源之設計自由度之同時，獲取表示更高精度之價值觀之資料。When a driver operating a leaning vehicle on a public road is in the following situation: the driver has more judgments, more options for judgment, and is easily subjected to external pressure, so the driving data of the leaning vehicle contains more changes . Therefore, it is easier to analyze the customer stimulus from the driving data of the inclined vehicle by using the driving data of the inclined vehicle which contains more data than the driving data of the public road. By using such inclined vehicle driving data, it is possible to obtain data representing values with higher precision while securing the design freedom of the hardware resources of the customer value analysis device.

根據另一觀點，本發明之顧客價值觀分析方法較佳為包含以下構成。上述價值觀轉換資料用傾斜車輛行車資料包含駕駛者之判斷之選項受到上述價值觀轉換資料用傾斜車輛周圍之車輛之限制，但仍保留有複數個之狀態下之資料。上述分析用傾斜車輛行車資料包含駕駛者之判斷之選項受到上述分析用傾斜車輛周圍之車輛之限制，但仍保留有複數個之狀態下之資料。According to another viewpoint, the customer value analysis method of the present invention preferably includes the following configuration. The above-mentioned inclined vehicle driving data for value conversion data includes the option of the driver's judgment, which is limited by the vehicles around the above-mentioned inclined vehicle for value conversion data, but still retains the data in multiple states. The option of the above-mentioned tilted vehicle driving data for analysis including the driver's judgment is limited by the vehicles around the above-mentioned tilted vehicle for analysis, but there are still data in multiple states.

藉由使用駕駛者之判斷之選項受到限制但仍保留有複數個之狀態下之傾斜車輛行車資料，能夠更容易地分析顧客從傾斜車輛之行車資料受到之刺激。藉由使用此種傾斜車輛行車資料，能夠於確保資訊處理裝置之硬體資源之設計自由度之同時，獲取表示更高精度之價值觀之資料。By using the driving data of the tilted vehicle in a state where the option of using the driver's judgment is limited but still retains a plurality of pieces, it is easier to analyze the stimulation that the customer receives from the driving data of the tilted vehicle. By using such tilted vehicle driving data, it is possible to obtain data representing higher-precision values while ensuring the design freedom of hardware resources of the information processing device.

例如，駕駛者之判斷之選項受到傾斜車輛周圍之車輛之限制，但仍保留有複數個之狀態亦可根據傾斜車輛位置資料及傾斜車輛行車環境資料來判別。更具體而言，亦可根據傾斜車輛行車之日期、時間、場所來推定狀態。若為於市區行車時之傾斜車輛行車資料，則包含因傾斜車輛周圍之車輛導致駕駛者之判斷之選項受到限制，但仍保留有複數個選項之狀態下之資料。又，亦可獲取與傾斜車輛實際之周圍狀況相關之資料，來推定狀態。亦可將複數個推定狀態之方法組合。For example, the driver's choice of judgment is limited by the vehicles around the leaning vehicle, but still retains a plurality of states and can also be judged according to the leaning vehicle position data and the leaning vehicle driving environment data. More specifically, the state can also be estimated based on the date, time, and place when the inclined vehicle is running. If it is the driving data of the leaning vehicle when driving in the urban area, the options including the driver's judgment caused by the leaning of the vehicle around the vehicle are limited, but the data in the state of multiple options are still reserved. In addition, data related to the actual surrounding situation of the leaning vehicle can be acquired to estimate the state. It is also possible to combine a plurality of methods for estimating the state.

根據另一觀點，本發明之顧客價值觀分析方法較佳為包含以下構成。上述價值觀轉換資料用傾斜車輛行車資料包含顧客未乘車之狀態之資料。上述分析用傾斜車輛行車資料包含顧客未乘車之狀態之資料。再者，傾斜車輛行車資料包含顧客乘車時之前後之行車資料。According to another viewpoint, the customer value analysis method of the present invention preferably includes the following configuration. The above-mentioned value conversion data using the inclined vehicle driving data includes the data of the state of the customer not riding. The driving data of the inclined vehicle used for the above analysis includes the data of the state of the customer not riding. Furthermore, the driving data of the inclined vehicle includes driving data before and after the customer rides the vehicle.

藉由使用顧客未乘車之狀態之傾斜車輛行車資料、例如顧客乘車時前後之傾斜車輛行車資料，更容易分析顧客從傾斜車輛之行車資料所受到之物理或心理刺激。藉由使用此種傾斜車輛行車資料，能夠於確保顧客價值觀分析裝置之硬體資源之設計自由度之同時，獲取表示更高精度之價值觀之資料。By using the driving data of the inclined vehicle when the customer is not in the car, such as the driving data of the inclined vehicle before and after the customer is in the car, it is easier to analyze the physical or psychological stimulation that the customer receives from the driving data of the inclined vehicle. By using such inclined vehicle driving data, it is possible to obtain data representing values with higher precision while securing the design freedom of the hardware resources of the customer value analysis device.

根據另一觀點，本發明之顧客價值觀分析方法較佳為包含以下構成。上述價值觀轉換資料用傾斜車輛行車資料包含與傾斜車輛之車型相關之車型相關資料，上述分析用傾斜車輛行車資料包含與傾斜車輛之車型相關之車型相關資料。According to another viewpoint, the customer value analysis method of the present invention preferably includes the following configuration. The driving data of the inclined vehicle used for the above-mentioned value conversion data includes the data related to the model of the inclined vehicle, and the driving data of the inclined vehicle used for the above analysis includes the relevant data of the vehicle type related to the type of the inclined vehicle.

根據另一觀點，本發明之顧客價值觀分析方法較佳為包含以下構成。記憶上述轉換後之價值觀資料。使用上述經記憶之複數個價值觀資料，生成上述輸出價值觀資料。再者，所謂記憶不僅包含用於儲存器之記憶，亦包含結果之暫時記憶。例如，可使用儲存器中所記憶之價值觀資料及暫時記憶體中所記憶之價值觀資料。可使用其等來更新儲存器中所記憶之價值觀資料。可使用其等生成新的價值觀資料。可使用其等進行統計處理。亦可使用其等來更新儲存器中所記憶之價值觀資料。According to another viewpoint, the customer value analysis method of the present invention preferably includes the following configuration. Memorize the above converted value data. Using the above-mentioned memorized plurality of value data, the above-mentioned output value data is generated. Furthermore, the so-called memory includes not only the memory used for storage, but also the temporary memory of the result. For example, value data memorized in storage and value data memorized in temporary memory can be used. It can be used to update the value data memorized in the memory. It can be used to generate new value data. It can be used for statistical processing. It can also be used to update the value data memorized in the storage.

藉由使用複數個價值觀資料，例如能夠統計地進行處理，能夠於確保資訊處理裝置之硬體資源之設計自由度之同時，獲取表示更高精度之價值觀之資料。更具體而言，能夠使用舊的價值觀資料及新的價值觀資料，更高精度地分析顧客價值觀。By using a plurality of value data, for example, it is possible to perform statistical processing, and it is possible to obtain data representing a higher-precision value while ensuring the degree of freedom in designing the hardware resources of the information processing device. More specifically, it is possible to analyze customer values with higher accuracy using the old value data and the new value data.

根據另一觀點，本發明之顧客價值觀分析方法較佳為包含以下構成。上述輸出價值觀資料係作為進而用於資訊處理之資訊處理用價值觀資料而生成。According to another viewpoint, the customer value analysis method of the present invention preferably includes the following configuration. The above-mentioned output value data is generated as value data for information processing which is further used for information processing.

因此，能夠於確保資訊處理裝置之硬體資源之設計自由度之同時，獲取能夠進而用於資訊處理之表示價值觀之資料。Therefore, it is possible to obtain data representing values that can be further used for information processing while ensuring the design freedom of the hardware resources of the information processing device.

例如，作為進而資訊處理，亦可為金融、保險、銷售、廣告等業務中使用之與金融、保險、市場、商品、服務、環境或顧客相關之資料之處理。For example, as further information processing, it can also be the processing of financial, insurance, market, commodity, service, environment or customer-related data used in financial, insurance, sales, advertising and other businesses.

本發明之顧客價值觀分析裝置具有：價值觀轉換資料獲取部，其獲取價值觀轉換資料，該價值觀轉換資料係將於右迴轉時向右傾斜且於左迴轉時向左傾斜之傾斜車輛之行車資料即傾斜車輛行車資料、上述顧客評價資料與上述顧客價值觀資料建立關聯所得；分析用傾斜車輛行車資料獲取部，其獲取分析用傾斜車輛之行車資料即分析用傾斜車輛行車資料；分析評價資料獲取部，其獲取乘坐於上述分析用傾斜車輛之分析對象之顧客之分析用評價資料；價值觀資料轉換部，其將上述獲取之分析用傾斜車輛行車資料及分析用評價資料轉換為與顧客之價值觀相關之價值觀資料；輸出用價值觀資料生成部，其使用上述轉換後之價值觀資料，生成用於輸出之輸出用價值觀資料；及輸出價值觀資料輸出部，其輸出上述生成之輸出用輸出價值觀資料。於上述價值觀轉換資料獲取部中，使用價值觀轉換資料用傾斜車輛行車資料及評價資料，獲取將傾斜車輛行車資料、顧客評價資料與顧客價值觀資料建立關聯所得之資料來作為上述價值觀轉換資料，上述價值觀轉換資料用傾斜車輛行車資料與複數名駕駛者駕駛價值觀轉換資料用傾斜車輛時分別獲得之行車資料相關，上述評價資料係從獲得上述行車資料時乘坐於價值觀轉換資料用傾斜車輛之複數名顧客獲得。於上述價值觀資料轉換部中，使用上述獲取之價值觀轉換資料，將上述獲取之分析用傾斜車輛行車資料及分析用評價資料轉換為價值觀資料。The customer value analysis device of the present invention has: a value conversion data acquisition unit that acquires value conversion data, the value conversion data is the driving data of a tilted vehicle tilted to the right when turning right and tilted to the left when turning left. The vehicle driving data, the above-mentioned customer evaluation data and the above-mentioned customer value data are related to the data; the driving data acquisition section of the inclined vehicle for analysis, which obtains the driving data of the inclined vehicle for analysis, is the driving data of the inclined vehicle for analysis; the acquisition section of the analysis and evaluation data, which Acquire the evaluation data for analysis of the customers who ride in the above-mentioned inclined vehicle for analysis. an output value data generation unit that uses the above converted value data to generate output value data for output; and an output value data output unit that outputs the output value data generated above. In the above-mentioned value conversion data acquisition department, the data obtained by correlating the driving data of the inclined vehicle, the customer evaluation data and the customer value data are obtained as the above-mentioned value conversion data by using the inclined vehicle driving data and evaluation data as the value conversion data as the above-mentioned value conversion data. The driving data of the tilted vehicle for conversion data is related to the driving data obtained when a plurality of drivers drive the tilted vehicle for value conversion data. The above evaluation data is obtained from a plurality of customers who ride in the tilted vehicle for value conversion data when the above driving data is obtained. . In the above-mentioned value data conversion section, the above-obtained value-value conversion data is used to convert the above-obtained inclined vehicle driving data for analysis and evaluation data for analysis into value data.

根據另一觀點，本發明之顧客價值觀分析裝置較佳為包含以下構成。關於上述價值觀轉換資料用傾斜車輛行車資料，相比未反映出對上述價值觀轉換資料用傾斜車輛之操作變化之資料，包含更多反映出駕駛者對上述價值觀轉換資料用傾斜車輛之操作變化之資料，關於上述分析用傾斜車輛行車資料，相比未反映出對上述分析用傾斜車輛之操作變化之資料，包含更多反映出駕駛者對上述分析用傾斜車輛之操作變化之資料。According to another viewpoint, the customer value analysis device of the present invention preferably includes the following configuration. Regarding the driving data of the tilted vehicle for the above-mentioned value conversion data, compared with the data that does not reflect the operation change of the tilted vehicle for the above-mentioned value conversion data, it includes more information that reflects the driver's change in the operation of the tilted vehicle for the above-mentioned value conversion data. , Regarding the driving data of the above-mentioned inclined vehicle for analysis, it includes more data that reflects the operation change of the above-mentioned inclined vehicle for analysis by the driver than the data that does not reflect the operation change of the above-mentioned inclined vehicle for analysis.

根據另一觀點，本發明之顧客價值觀分析裝置較佳為包含以下構成。上述價值觀轉換資料用傾斜車輛行車資料包含如下資料中之至少一個，即，價值觀轉換資料用傾斜車輛操作輸入資料，其與對上述價值觀轉換資料用傾斜車輛之操作輸入相關；價值觀轉換資料用傾斜車輛行動資料，其與上述價值觀轉換資料用傾斜車輛之行動相關；及價值觀轉換資料用傾斜車輛位置資料，其與上述價值觀轉換資料用傾斜車輛之位置相關；上述分析用傾斜車輛行車資料包含如下資料中之至少一個，即，分析用傾斜車輛操作輸入資料，其與對上述分析用傾斜車輛之操作輸入相關；分析用傾斜車輛行動資料，其與上述分析用傾斜車輛之行動相關；及分析用傾斜車輛位置資料，其與上述分析用傾斜車輛之位置相關。According to another viewpoint, the customer value analysis device of the present invention preferably includes the following configuration. The above-mentioned value conversion data for the tilted vehicle driving data includes at least one of the following data, namely, the value conversion data for the tilted vehicle operation input data, which is related to the operation input to the above-mentioned value conversion data for the tilted vehicle; the value conversion data for the tilted vehicle; Action data, which is related to the actions of the above-mentioned tilted vehicle for value conversion data; and tilted vehicle position data for value conversion data, which is related to the position of the above-mentioned tilted vehicle for value conversion data; The above-mentioned tilted vehicle driving data for analysis includes the following data at least one of, namely, analysis tilt vehicle operation input data, which is related to the operation input to the analysis tilt vehicle; analysis tilt vehicle behavior data, which is related to the behavior of the analysis tilt vehicle; and analysis tilt vehicle Position data, which correlates to the position of the tilted vehicle used for the above analysis.

根據另一觀點，本發明之顧客價值觀分析裝置較佳為包含以下構成。上述價值觀轉換資料用傾斜車輛行車資料包含價值觀轉換資料用傾斜車輛行車環境資料，其與上述價值觀轉換資料用傾斜車輛行車之行車環境相關，上述分析用傾斜車輛行車資料包含分析用傾斜車輛行車環境資料，其與上述分析用傾斜車輛行車之行車環境相關。According to another viewpoint, the customer value analysis device of the present invention preferably includes the following configuration. The above-mentioned inclined vehicle driving data for value conversion data includes the inclined vehicle driving environment data for value conversion data, which is related to the driving environment of the above-mentioned value conversion data for inclined vehicle driving, and the above-mentioned inclined vehicle driving data for analysis includes analysis. , which is related to the driving environment of the inclined vehicle for the above analysis.

根據另一觀點，本發明之顧客價值觀分析裝置較佳為包含以下構成。上述輸出價值觀資料係作為進而用於資訊處理之資訊處理用價值觀資料而生成。According to another viewpoint, the customer value analysis device of the present invention preferably includes the following configuration. The above-mentioned output value data is generated as value data for information processing which is further used for information processing.

根據另一觀點，本發明之顧客價值觀分析裝置較佳為包含以下構成。關於上述價值觀轉換資料用傾斜車輛行車資料，相比上述價值觀轉換資料用傾斜車輛於公共道路以外行車時之資料，包含更多上述價值觀轉換資料用傾斜車輛於公共道路上行車時之資料，關於上述分析用傾斜車輛行車資料，相比上述分析用傾斜車輛於公共道路以外行車時之資料，包含更多上述分析用傾斜車輛於公共道路上行車時之資料。According to another viewpoint, the customer value analysis device of the present invention preferably includes the following configuration. Regarding the driving data of the inclined vehicle used for the above-mentioned value conversion data, compared with the data of the above-mentioned value conversion data when the inclined vehicle is driving off public roads, it includes more data of the above-mentioned value conversion data when the inclined vehicle is driving on the public road. The driving data of the inclined vehicle for analysis includes more data when the inclined vehicle for analysis is driving on the public road than the data of the inclined vehicle for analysis when driving off public roads.

根據另一觀點，本發明之顧客價值觀分析裝置較佳為包含以下構成。上述價值觀轉換資料用傾斜車輛行車資料包含駕駛者之判斷之選項受上述價值觀轉換資料用傾斜車輛周圍之車輛之限制但仍保留有複數個之狀態下之資料，上述分析用傾斜車輛行車資料包含駕駛者之判斷之選項受上述分析用傾斜車輛周圍之車輛之限制但仍保留有複數個之狀態下之資料。According to another viewpoint, the customer value analysis device of the present invention preferably includes the following configuration. The above-mentioned tilted vehicle driving data for value conversion data includes the option of the driver's judgment, which is limited by the vehicles around the above-mentioned value conversion data for tilted vehicle, but still retains a plurality of data. The above-mentioned tilted vehicle driving data for analysis includes driving The options for the judgment of the above are limited by the vehicles around the inclined vehicle used for the analysis above, but the data still retains the data in a plurality of states.

根據另一觀點，本發明之顧客價值觀分析裝置較佳為包含以下構成。上述價值觀轉換資料用傾斜車輛行車資料包含顧客未乘車之狀態之資料，上述分析用傾斜車輛行車資料包含顧客未乘車之狀態之資料。According to another viewpoint, the customer value analysis device of the present invention preferably includes the following configuration. The driving data of the inclined vehicle used for the above-mentioned value conversion data includes the data of the state that the customer does not take the car, and the driving data of the inclined vehicle used for the above analysis includes the data of the state of the customer not taking the car.

根據另一觀點，本發明之顧客價值觀分析裝置較佳為包含以下構成。上述價值觀轉換資料用傾斜車輛行車資料包含與傾斜車輛之車型相關之車型相關資料，上述分析用傾斜車輛行車資料包含與傾斜車輛之車型相關之車型相關資料。According to another viewpoint, the customer value analysis device of the present invention preferably includes the following configuration. The driving data of the inclined vehicle used for the above-mentioned value conversion data includes the data related to the model of the inclined vehicle, and the driving data of the inclined vehicle used for the above analysis includes the relevant data of the vehicle type related to the type of the inclined vehicle.

根據另一觀點，本發明之顧客價值觀分析裝置較佳為包含以下構成。記憶上述轉換後之價值觀資料，使用上述經記憶之複數個價值觀資料，生成上述輸出價值觀資料。According to another viewpoint, the customer value analysis device of the present invention preferably includes the following configuration. The converted value data is memorized, and the above-mentioned memorized value data is used to generate the output value data.

根據另一觀點，本發明之顧客價值觀分析裝置較佳為包含以下構成。上述輸出價值觀資料係作為進而用於資訊處理之資訊處理用價值觀資料而生成。According to another viewpoint, the customer value analysis device of the present invention preferably includes the following configuration. The above-mentioned output value data is generated as value data for information processing which is further used for information processing.

＜實施形態2＞ 圖3中示出包含實施形態1之顧客價值觀分析裝置1之顧客價值觀分析系統100之一例。以下，對與實施形態1之構成相同之構成附上相同之符號並省略說明，僅對與實施形態1不同之構成進行說明。<Embodiment 2> FIG. 3 shows an example of a customer value analysis system 100 including the customer value analysis device 1 of the first embodiment. Hereinafter, the same reference numerals are attached to the same configuration as that of the first embodiment, and the description thereof will be omitted, and only the configuration different from that of the first embodiment will be described.

顧客價值觀分析系統100具備顧客價值觀分析裝置1、及生成價值觀轉換資料之價值觀轉換資料生成裝置101。The customer value analysis system 100 includes a customer value analysis device 1 and a value conversion data generating device 101 that generates value conversion data.

價值觀轉換資料生成裝置101係例如能夠與顧客價值觀分析裝置1進行通信且具有處理器之資訊處理運算裝置。再者，於顧客價值觀分析裝置1為具有處理器之資訊處理運算裝置之情形時，價值觀轉換資料生成裝置101亦可為與顧客價值觀分析裝置1相同之資訊處理運算裝置。The value conversion data generation device 101 is, for example, an information processing computing device having a processor capable of communicating with the customer value analysis device 1 . Furthermore, when the customer value analysis device 1 is an information processing computing device with a processor, the value conversion data generating device 101 may also be the same information processing computing device as the customer value analysis device 1 .

價值觀轉換資料生成裝置101獲取傾斜車輛行車資料、評價資料及價值觀資料，生成將上述傾斜車輛行車資料、上述評價資料及上述價值觀資料建立關聯所得之價值觀轉換資料。The value conversion data generating device 101 acquires the driving data, evaluation data and value data of the inclined vehicle, and generates the value conversion data obtained by correlating the driving data of the inclined vehicle, the evaluation data and the value data.

詳細而言，價值觀轉換資料生成裝置101具有資料記憶部111及價值觀轉換資料生成部112。再者，雖未特別圖示，但價值觀轉換資料生成裝置101具有獲取傾斜車輛行車資料、評價資料及價值觀資料之獲取部。又，雖未特別圖示，但價值觀轉換資料生成裝置101具有輸出所生成之價值觀轉換資料之輸出部。Specifically, the value conversion data generation device 101 includes a data storage unit 111 and a value conversion data generation unit 112 . Furthermore, although not particularly shown, the value conversion data generating device 101 has an acquisition unit that acquires the driving data of the inclined vehicle, the evaluation data, and the value data. In addition, although not shown in particular, the value conversion data generation apparatus 101 has an output part which outputs the generated value conversion data.

資料記憶部111儲存傾斜車輛行車資料、評價資料、價值觀資料及價值觀轉換資料。具體而言，資料記憶部111儲存有複數名駕駛於顧客乘坐於傾斜車輛Y(價值觀轉換資料用傾斜車輛)時分別獲得之價值觀轉換資料用傾斜車輛行車資料。又，資料記憶部111儲存有此時複數名顧客針對乘車之價值觀轉換資料用評價資料。進而，資料記憶部111儲存有由下述價值觀轉換資料生成部112生成之價值觀轉換資料。The data memory unit 111 stores the driving data, evaluation data, value data, and value conversion data of the inclined vehicle. Specifically, the data storage unit 111 stores the driving data of the inclined vehicle for the value conversion data obtained by the plurality of drivers when the customer rides the inclined vehicle Y (the inclined vehicle for the value conversion data). In addition, the data storage unit 111 stores the evaluation data for the value conversion data of the plurality of customers on the ride at this time. Furthermore, the data storage unit 111 stores the value conversion data generated by the value conversion data generation unit 112 described below.

再者，資料記憶部111可藉由輸入來儲存價值觀資料，亦可預先儲存有價值觀資料。又，評價資料係藉由輸入而儲存於資料記憶部111中。該輸入方法係使用來自顧客之移動終端之通信或基於問卷之輸入等各種方法。Furthermore, the data storage unit 111 may store the value data by inputting, or may store the value data in advance. In addition, the evaluation data is stored in the data storage unit 111 by being input. The input method uses various methods such as communication from the customer's mobile terminal or input based on a questionnaire.

用於獲取上述價值觀轉換資料之傾斜車輛行車資料例如包含價值觀轉換資料用傾斜車輛駕駛輸入資料、價值觀轉換資料用傾斜車輛行動資料、價值觀轉換資料用傾斜車輛位置資料及價值觀轉換資料用傾斜車輛行車環境資料等。The inclined vehicle driving data used to obtain the above-mentioned value conversion data includes, for example, the inclined vehicle driving input data for the value conversion data, the inclined vehicle action data for the value conversion data, the inclined vehicle position data for the value conversion data, and the inclined vehicle driving environment for the value conversion data. information, etc.

價值觀轉換資料生成部112生成價值觀轉換資料，該價值觀轉換資料係將資料記憶部111中儲存之價值觀資料、價值觀轉換資料用傾斜車輛行車資料及評價資料建立關聯所得。由價值觀轉換資料生成部112生成之價值觀轉換資料儲存於資料記憶部111中。The value conversion data generating unit 112 generates value conversion data, which is obtained by correlating the value data stored in the data memory unit 111 , the value conversion data with the inclined vehicle driving data and the evaluation data. The value conversion data generated by the value conversion data generation unit 112 is stored in the data storage unit 111 .

資料記憶部111中儲存之價值觀轉換資料係用於利用顧客價值觀分析裝置1，將傾斜車輛X(分析用傾斜車輛)之傾斜車輛行車資料(分析用傾斜車輛行車資料)及評價資料轉換為價值觀資料時。於顧客價值觀分析裝置1中，將傾斜車輛行車資料與評價資料轉換為價值觀資料之方法和實施形態1相同，因此省略詳細之說明。The value conversion data stored in the data storage unit 111 is used to convert the inclined vehicle driving data (analytical inclined vehicle driving data) and evaluation data of the inclined vehicle X (analytical inclined vehicle) into value data by using the customer value analysis device 1 Time. In the customer value analysis device 1, the method of converting the driving data and evaluation data of the inclined vehicle into the value data is the same as that in the first embodiment, and therefore the detailed description is omitted.

顧客價值觀分析裝置1使用上述價值觀資料生成輸出價值觀資料，並將該輸出價值觀資料輸出。顧客價值觀分析裝置1之構成與實施形態1相同，因此省略顧客價值觀分析裝置1之詳細說明。The customer value analysis device 1 generates output value data using the above-mentioned value data, and outputs the output value data. The configuration of the customer value analysis apparatus 1 is the same as that of the first embodiment, so the detailed description of the customer value analysis apparatus 1 is omitted.

從顧客價值觀分析裝置1輸出之輸出價值觀資料例如可輸入至資訊處理裝置102。於此情形時，上述輸出價值觀資料於顧客價值觀分析裝置1中，作為於資訊處理裝置102中用於資訊處理之資訊處理用價值觀資料而生成。The output value data output from the customer value analysis device 1 can be input to the information processing device 102, for example. In this case, the above-mentioned output value data is generated in the customer value analysis device 1 as information processing value data for information processing in the information processing device 102 .

資訊處理裝置102例如可為於金融、保險、銷售、廣告等業務中使用之裝置。資訊處理裝置102亦可為進行與金融、保險、市場、商品、服務、環境或顧客相關之資料的處理之裝置。於顧客價值觀分析裝置1為資訊處理運算裝置之情形時，資訊處理裝置102亦可為與顧客價值觀分析裝置1相同之裝置。資訊處理裝置102亦可為與價值觀轉換資料生成裝置101相同之資訊處理運算裝置。The information processing device 102 may be, for example, a device used in businesses such as finance, insurance, sales, and advertising. The information processing device 102 may also be a device that processes financial, insurance, market, commodity, service, environment, or customer-related data. When the customer value analysis device 1 is an information processing computing device, the information processing device 102 can also be the same device as the customer value analysis device 1 . The information processing device 102 may also be the same information processing computing device as the value conversion data generating device 101 .

資訊處理裝置102例如具有輸出價值觀資料獲取部121、第1資料獲取部122、第2資料生成部123、第2資料輸出部124及資料記憶部125。The information processing device 102 includes, for example, an output value data acquisition unit 121 , a first data acquisition unit 122 , a second data generation unit 123 , a second data output unit 124 , and a data storage unit 125 .

輸出價值觀資料獲取部121獲取從顧客價值觀分析裝置1輸出之上述輸出價值觀資料。The output value data acquisition unit 121 acquires the above-mentioned output value data output from the customer value analysis device 1 .

第1資料獲取部122獲取與上述輸出價值觀資料不同之第1資料。該第1資料於資訊處理裝置102中為資訊處理對象之資料。上述第1資料係例如金融、保險、銷售、廣告等業務中使用之與金融、保險、市場、商品、服務、環境或顧客相關之資料。上述第1資料儲存於資料記憶部125中。The 1st data acquisition part 122 acquires the 1st data different from the said output value data. The first data is the data of the information processing object in the information processing device 102 . The first data mentioned above are data related to finance, insurance, market, products, services, environment or customers used in business such as finance, insurance, sales, and advertising. The above-mentioned first data is stored in the data storage unit 125 .

第2資料生成部123使用上述輸出價值觀資料及上述第1資料，生成與上述輸出價值觀資料及上述第1資料不同之第2資料。該第2資料亦與上述第1資料同樣，係例如金融、保險、銷售、廣告等業務中使用之與金融、保險、市場、商品、服務、環境或顧客相關之資料。The second data generation unit 123 generates second data different from the output value data and the first data by using the output value data and the first data. This second information is also the same as the above-mentioned first information, and is information related to finance, insurance, market, goods, services, environment, or customers used in business such as finance, insurance, sales, and advertising.

第2資料輸出部124輸出由第2資料生成部123生成之第2資料。The second data output unit 124 outputs the second data generated by the second data generation unit 123 .

其次，使用圖4所示之流程圖說明藉由具有上述構成之資訊處理裝置102，使用輸出價值觀資料進行資訊處理之資訊處理方法。圖4係表示資訊處理機器102之資訊處理之動作之流程圖。Next, an information processing method for performing information processing using the output value data by the information processing apparatus 102 having the above-mentioned configuration will be described using the flowchart shown in FIG. 4 . FIG. 4 is a flowchart showing the information processing operation of the information processing apparatus 102 .

如圖4所示，首先，資訊處理裝置102之輸出價值觀資料獲取部121獲取從顧客價值觀分析裝置1輸出之輸出價值觀資料(步驟SB1)。As shown in FIG. 4, first, the output value data acquisition unit 121 of the information processing device 102 acquires the output value data output from the customer value analysis device 1 (step SB1).

其次，資訊處理機器102之第1資料獲取部122獲取資料記憶部125中所儲存之第1資料(步驟SB2)。該第1資料係與上述輸出價值觀資料不同之資料。Next, the first data acquisition unit 122 of the information processing apparatus 102 acquires the first data stored in the data storage unit 125 (step SB2). This first data is data different from the above-mentioned output value data.

其後，資訊處理裝置102之第2資料生成部123使用上述獲取之輸出價值觀資料及上述獲取之第1資料，生成第2資料(步驟SB3)。該第2資料係與上述輸出價值觀資料及上述第1資料不同之資料。Then, the 2nd data generation part 123 of the information processing apparatus 102 generates the 2nd data using the output value data acquired above and the 1st data acquired above (step SB3). The second data is different from the above-mentioned output value data and the above-mentioned first data.

繼而，資訊處理裝置102之第2資料輸出部124輸出上述生成之第2資料(步驟SB4)。Then, the second data output unit 124 of the information processing device 102 outputs the second data generated above (step SB4).

如此，從顧客價值觀分析裝置1輸出之輸出價值觀資料例如可於金融或保險等領域中，由資訊處理裝置對與適合顧客之服務相關之資料進行運算處理時利用。即，可將使用傾斜車輛行車資料及評價資料獲得之價值觀資料用於金融、保險、銷售及廣告等領域中之資訊處理裝置之運算處理。In this way, the output value data output from the customer value analysis device 1 can be used, for example, in the fields of finance or insurance, when the information processing device performs arithmetic processing on data related to services suitable for customers. That is, the value data obtained by using the driving data and evaluation data of the inclined vehicle can be used for the calculation processing of the information processing device in the fields of finance, insurance, sales and advertising.

具體而言，於金融或保險等領域中，資訊處理裝置獲取經輸出之輸出價值觀資料，使用該獲取之輸出價值觀資料，藉由運算處理作為喜好性資料而獲取，使用該獲取之喜好性資料，藉由運算處理輸出與適合顧客之服務相關之資料。可使用與經輸出之服務相關之資料，提出與顧客之價值觀匹配之服務。Specifically, in the fields of finance or insurance, an information processing device acquires output value data that is output, uses the acquired output value data, obtains it as preference data through arithmetic processing, and uses the acquired preference data, Data related to services suitable for customers are output through arithmetic processing. It is possible to propose services that match the customer's values using the data related to the exported services.

於金融或保險等領域中，資訊處理方法亦可包含如下步驟：獲取從顧客價值觀分析裝置1輸出之輸出價值觀資料；及使用該獲取之喜好性資料，藉由運算處理輸出與適合顧客之服務相關之資料。In the fields of finance or insurance, the information processing method may also include the following steps: acquiring the output value data output from the customer value analysis device 1; and using the acquired preference data to correlate the output with the service suitable for the customer through arithmetic processing information.

進而，如上所述，從顧客價值觀分析裝置1輸出之輸出價值觀資料例如可於銷售或廣告等領域中由資訊處理裝置進行運算處理時，用作向分析對象者推薦時考慮之參數。於銷售或廣告等領域中，亦可藉由利用資訊處理裝置進行運算處理，根據分析對象者之價值觀資料向該分析對象者推薦商品或服務。Furthermore, as described above, the output value data output from the customer value analysis device 1 can be used as a parameter to be considered when recommending to the analysis target when the information processing device performs arithmetic processing in the fields of sales and advertising, for example. In the field of sales or advertising, it is also possible to recommend products or services to the analysis target person based on the value data of the analysis target person by performing arithmetic processing using the information processing device.

具體而言，於銷售或廣告等領域中，資訊處理裝置能夠獲取從顧客價值觀分析裝置1輸出之輸出價值觀資料，使用該獲取之輸出價值觀資料，藉由運算處理輸出向分析對象者推薦之商品或服務。Specifically, in the field of sales or advertising, the information processing device can acquire the output value data output from the customer value analysis device 1, and use the acquired output value data to output the product or product recommended to the analysis target person through arithmetic processing. Serve.

於銷售或廣告等領域中，資訊處理裝置可包含：價值觀資料獲取部，其獲取從顧客價值觀分析裝置1輸出之輸出價值觀資料；商品相關資料輸出部，其使用上述獲取之輸出價值觀資料，輸出與向分析對象者推薦之商品有關之商品相關資料；或服務相關資料輸出部，其使用上述獲取之輸出價值觀資料，輸出與服務相關之服務相關資料。In the field of sales or advertising, the information processing device may include: a value data acquisition unit, which acquires the output value data output from the customer value analysis device 1; a product-related data output unit, which uses the above-obtained output value data to output and Commodity-related data related to the products recommended to the analysis target; or service-related data output unit, which uses the output value data obtained above to output service-related data related to services.

於銷售或廣告等領域中，資訊處理方法亦可包含如下步驟：獲取從顧客價值觀分析裝置1輸出之價值觀資料；及使用上述獲取之價值觀資料，輸出與向分析對象者推薦之商品有關之商品相關資料；或使用上述獲取之價值觀資料，輸出與服務相關之服務相關資料。In the field of sales or advertising, the information processing method may also include the steps of: acquiring the value data output from the customer value analysis device 1; and using the acquired value data to output the product related to the product recommended to the analysis object. data; or use the value data obtained above to output service-related data related to the service.

根據另一觀點，藉由本發明之顧客價值觀分析方法輸出之價值觀資料較佳為用於使用以下價值觀資料之資訊處理方法。於該資訊處理方法中，獲取上述經輸出之輸出價值觀資料。於上述資訊處理方法中，獲取與上述輸出價值觀資料不同之第1資料。於上述資訊處理方法中，使用上述輸出價值觀資料及上述獲取之第1資料，生成與上述輸出價值觀資料及上述獲取之第1資料不同之第2資料。於上述資訊處理方法中，輸出上述生成之第2資料。According to another viewpoint, the value data output by the customer value analysis method of the present invention is preferably an information processing method for using the following values data. In the information processing method, the above-mentioned outputted output value data is obtained. In the above-mentioned information processing method, the first data different from the above-mentioned output value data is acquired. In the above-mentioned information processing method, the above-mentioned output value data and the above-mentioned acquired first data are used to generate second data different from the above-mentioned output value data and the above-mentioned acquired first data. In the above-mentioned information processing method, the above-mentioned generated second data is output.

使用價值觀資料之資訊處理方法包含如背景技術所記載之專利文獻中記載之資訊處理方法。但，不限於如背景技術所記載之專利文獻中記載之資訊處理方法。上述資訊處理方法只要為使用價值觀資料之資訊處理方法，則可為任一資訊處理方法。例如，上述第1資料及上述第2資料可為金融、保險、銷售、廣告等業務中使用之與金融、保險、市場、商品、服務、環境或顧客相關之資料。The information processing method using the value data includes the information processing method described in the patent documents described in the background art. However, it is not limited to the information processing methods described in the patent documents described in the background art. The above-mentioned information processing method may be any information processing method as long as it is an information processing method using value data. For example, the above-mentioned first data and the above-mentioned second data may be data related to finance, insurance, market, goods, services, environment, or customers used in business such as finance, insurance, sales, and advertising.

根據本實施形態之構成，藉由顧客價值觀分析裝置1及使用其之顧客價值觀分析方法，能夠獲取可於資訊處理裝置102中利用之價值觀資料。又，如於實施形態1中所作說明，藉由於價值觀之分析中使用傾斜車輛之行車資料，能夠減少系統中處理之資料之種類，能夠減少顧客價值觀分析裝置1之硬體之負荷。According to the configuration of the present embodiment, values data usable in the information processing device 102 can be acquired by the customer value analysis device 1 and the customer value analysis method using the same. Furthermore, as explained in the first embodiment, by using the driving data of the inclined vehicle in the value analysis, the types of data processed in the system can be reduced, and the hardware load of the customer value analysis device 1 can be reduced.

因此，能夠於提高硬體資源之設計自由度之同時，獲取可於資訊處理裝置中利用之價值觀資料。Therefore, it is possible to acquire value data that can be used in the information processing device while increasing the degree of freedom in designing hardware resources.

再者，於上述各實施形態中，使用傾斜車輛行車資料來生成價值觀轉換資料，但亦可不僅使用傾斜車輛行車資料，還使用傾斜車輛行車資料以外之資料來生成價值觀轉換資料。Furthermore, in each of the above-described embodiments, the value conversion data is generated using the inclined vehicle driving data, but not only the inclined vehicle driving data, but also data other than the inclined vehicle driving data may be used to generate the value conversion data.

又，於上述各實施形態中，獲取傾斜車輛行車資料作為分析用傾斜車輛行車資料，使用價值觀轉換資料，將上述分析用傾斜車輛行車資料轉換為與分析對象者之顧客之價值觀建立關聯之價值觀資料。然而，亦可獲取傾斜車輛行車資料以外之資料用於分析，使用價值觀轉換資料將該資料及傾斜車輛行車資料轉換為價值觀資料。Furthermore, in each of the above-mentioned embodiments, the inclined vehicle driving data for analysis is acquired as the inclined vehicle driving data for analysis, and the value conversion data is used to convert the above-mentioned inclined vehicle driving data for analysis into the value data related to the value of the customer of the analysis object. . However, it is also possible to obtain data other than the driving data of the inclined vehicle for analysis, and use the value conversion data to convert the data and the driving data of the inclined vehicle into the value data.

又，亦可將輸出用人格資料價值觀資料與傾斜車輛行車資料以外之資料組合利用。In addition, it is also possible to use the output personality data value data in combination with the data other than the inclined vehicle driving data.

如此，亦可將上述各實施形態中說明之各資料與除傾斜車輛行車資料以外之資料組合。 [產業上之可利用性]In this way, each data described in each of the above-mentioned embodiments may be combined with data other than the driving data of the inclined vehicle. [Industrial Availability]

本發明可用於對顧客價值觀進行分析之顧客價值觀分析方法及顧客價值觀分析系統，並且亦可用於使用藉由該等方法及裝置獲得之價值觀資料之資訊處理方法及資訊處理裝置。The present invention can be used for a customer value analysis method and a customer value analysis system for analyzing customer values, and can also be used for an information processing method and information processing apparatus using value data obtained by the methods and apparatuses.

1:顧客價值觀分析裝置 10:價值觀轉換資料獲取部 20:分析用傾斜車輛行車資料獲取部 30:分析用評價資料獲取部 40:價值觀資料轉換部 50:輸出價值觀資料生成部 60:資料輸出部 70:資料記憶部 100:顧客價值觀分析系統 101:價值觀轉換資料生成裝置 102:資訊處理裝置 111:資料記憶部 112:價值觀轉換資料生成部 121:輸出價值觀資料獲取部 122:第1資料獲取部 123:第2資料生成部 124:第2資料輸出部 125:資料記憶部 X:傾斜車輛(分析對象之傾斜車輛) Y:傾斜車輛(價值觀轉換資料用傾斜車輛)1: Customer Value Analysis Device 10: Value Conversion Data Acquisition Department 20: Inclination vehicle driving data acquisition department for analysis 30: Acquisition of evaluation data for analysis 40: Values Data Conversion Department 50: Output value data generation department 60: Data output department 70: Data Memory Department 100: Customer Value Analysis System 101: Value Conversion Data Generation Device 102: Information processing device 111: Data Memory Department 112: Value Conversion Data Generation Department 121: Output value data acquisition department 122: 1st Data Acquisition Department 123: 2nd Data Generation Department 124: The second data output section 125: Data Memory Department X: leaning vehicle (the leaning vehicle of the analysis object) Y: Inclined vehicle (inclined vehicle for value conversion data)

圖1係表示本發明之實施形態1之顧客價值觀分析裝置之概略構成的圖。 圖2係表示本發明之實施形態1之顧客價值觀分析方法之流程圖。 圖3係表示實施形態2之顧客價值觀分析系統之概略構成之圖。 圖4係表示資訊處理裝置之動作之一例之流程圖。 圖5係表示本發明之實施形態1之價值觀轉換資料之獲取方法之一例的流程圖。FIG. 1 is a diagram showing a schematic configuration of a customer value analysis device according to Embodiment 1 of the present invention. FIG. 2 is a flowchart showing a customer value analysis method according to Embodiment 1 of the present invention. FIG. 3 is a diagram showing a schematic configuration of the customer value analysis system according to the second embodiment. FIG. 4 is a flowchart showing an example of the operation of the information processing apparatus. FIG. 5 is a flowchart showing an example of a method of acquiring value conversion data according to Embodiment 1 of the present invention.

1:顧客價值觀分析裝置 1: Customer Value Analysis Device

10:價值觀轉換資料獲取部 10: Value Conversion Data Acquisition Department

20:分析用傾斜車輛行車資料獲取部 20: Inclination vehicle driving data acquisition department for analysis

30:分析用評價資料獲取部 30: Acquisition of evaluation data for analysis

40:價值觀資料轉換部 40: Values Data Conversion Department

50:輸出價值觀資料生成部 50: Output value data generation department

60:資料輸出部 60: Data output department

70:資料記憶部 70: Data Memory Department

X:傾斜車輛(分析對象之傾斜車輛) X: leaning vehicle (the leaning vehicle of the analysis object)

Claims (21)

一種顧客價值觀分析方法，其係對作為分析對象之顧客之價值觀進行分析，且具有：價值觀轉換資料獲取步驟，其係藉由顧客價值觀分析裝置獲取價值觀轉換資料，該價值觀轉換資料係將於右迴轉時向右傾斜且於左迴轉時向左傾斜之傾斜車輛之行車資料即傾斜車輛行車資料、上述顧客評價資料與上述顧客價值觀資料建立關聯所得；分析用資料獲取步驟，其係藉由上述顧客價值觀分析裝置獲取分析用傾斜車輛之行車資料即分析用傾斜車輛行車資料、及乘坐於上述分析用傾斜車輛之上述顧客之分析用評價資料；價值觀資料轉換步驟，其係將上述獲取之分析用傾斜車輛行車資料及分析用評價資料轉換為與上述分析對象之顧客之價值觀相關之價值觀資料；輸出價值觀資料生成步驟，其係使用上述轉換後之價值觀資料，生成用於輸出之輸出用輸出價值觀資料；及輸出價值觀資料輸出步驟，其係輸出上述生成之輸出用輸出價值觀資料；且於上述價值觀轉換資料獲取步驟中，使用價值觀轉換資料用傾斜車輛行車資料及複數名顧客之評價資料，獲取將上述傾斜車輛行車資料、上述顧客評價資料與上述顧客價值觀資料建立關聯所得之資料來作為上述價值觀轉換資料，其中上述價值觀轉換資料用傾斜車輛行車資料係與複數名駕駛者駕駛價值觀轉換資料用傾斜車輛時分別獲得之行車資料相關，上述 顧客評價資料係從獲得上述行車資料時乘坐於上述價值觀轉換資料用傾斜車輛之複數名顧客獲得，於上述價值觀資料轉換步驟中，使用上述獲取之價值觀轉換資料，將上述獲取之分析用傾斜車輛行車資料及分析用評價資料轉換為上述價值觀資料。 A customer value analysis method, which analyzes the customer's value as an analysis object, and has: a value conversion data acquisition step, which is to obtain the value conversion data through a customer value analysis device, and the value conversion data will be turned right. The driving data of the tilted vehicle that tilts to the right at times and tilts to the left when turning left is the driving data of the tilted vehicle, the above-mentioned customer evaluation data and the above-mentioned customer value data. The data acquisition step is based on the above-mentioned customer values The analysis device acquires the driving data of the inclined vehicle for analysis, namely the driving data of the inclined vehicle for analysis, and the evaluation data for analysis of the above-mentioned customers riding in the inclined vehicle for analysis; the value data conversion step is to convert the inclined vehicle for analysis obtained above. The driving data and the evaluation data for analysis are converted into value data related to the values of the customers of the analysis object; the output value data generating step is to use the above converted value data to generate the output value data for output for output; and The output value data output step is to output the output value data for output generated above; and in the above value conversion data acquisition step, use the value conversion data for the tilted vehicle driving data and the evaluation data of a plurality of customers to obtain the above-mentioned tilted vehicle. The data obtained by linking the driving data, the above-mentioned customer evaluation data and the above-mentioned customer value data is used as the above-mentioned value conversion data, wherein the above-mentioned value conversion data for tilted vehicle driving data is obtained when a plurality of drivers drive a tilted vehicle for value conversion data. The driving information related to the above The customer evaluation data is obtained from a plurality of customers who ride in the tilted vehicle for the above-mentioned value conversion data when the above-mentioned driving data is obtained. In the above-mentioned value-value data conversion step, the above-obtained value-for-value conversion data is used to drive the above-obtained tilted vehicle for analysis. Data and evaluation data for analysis are converted into the above-mentioned value data. 如請求項1之顧客價值觀分析方法，其中上述價值觀轉換資料係上述顧客價值觀資料與根據上述傾斜車輛行車資料及上述顧客評價資料所推定之上述顧客之喜好建立關聯所得之資料。 According to the customer value analysis method of claim 1, wherein the above-mentioned value conversion data is the data obtained by correlating the above-mentioned customer value data with the above-mentioned customer's preferences estimated based on the above-mentioned inclined vehicle driving data and the above-mentioned customer evaluation data. 如請求項1或2之顧客價值觀分析方法，其中上述價值觀轉換資料用傾斜車輛行車資料包含與上述複數名顧客所乘坐之上述價值觀轉換資料用傾斜車輛以傾斜狀態行車時分別獲得之行車資料相關的資料，上述分析用傾斜車輛行車資料包含分析對象之顧客所乘坐之上述分析用傾斜車輛以傾斜狀態行車時獲得之行車資料。 The customer value analysis method of claim 1 or 2, wherein the driving data of the tilted vehicle for value conversion data includes driving data related to the driving data obtained when the tilted vehicle for value conversion data rides on the plurality of customers in a tilted state. The data, the driving data of the above-mentioned inclined vehicle for analysis includes the driving data obtained when the above-mentioned inclined vehicle for analysis used by the customer of the analysis object is driving in an inclined state. 如請求項1或2之顧客價值觀分析方法，其中關於上述價值觀轉換資料用傾斜車輛行車資料，相比未反映出駕駛者對上述價值觀轉換資料用傾斜車輛之駕駛變化之資料，包含更多反映出駕駛者對上述價值觀轉換資料用傾斜車輛之駕駛變化之資料，關於上述分析用傾斜車輛行車資料，相比未反映出駕駛者對上述分 析用傾斜車輛之駕駛變化之資料，包含更多反映出駕駛者對上述分析用傾斜車輛之駕駛變化之資料。 According to the customer value analysis method of claim 1 or 2, the driving data of the inclined vehicle used for the above-mentioned value conversion data contains more reflections than the data that does not reflect the driving change of the driver to the above-mentioned value conversion data of the inclined vehicle. The data on the driving changes of the tilted vehicle used for the above-mentioned value conversion data, compared with the driving data of the tilted vehicle used for the above analysis, do not reflect the driver's attitude towards the above-mentioned points. The data on the driving changes of the analytic leaning vehicle includes more information that reflects the driving changes of the driver for the above analytic leaning vehicle. 如請求項1或2之顧客價值觀分析方法，其中上述價值觀轉換資料用傾斜車輛行車資料包含如下資料中之至少一個：價值觀轉換資料用傾斜車輛操作輸入資料，其與對上述價值觀轉換資料用傾斜車輛之操作輸入相關；價值觀轉換資料用傾斜車輛行動資料，其與上述價值觀轉換資料用傾斜車輛之行動相關；及價值觀轉換資料用傾斜車輛位置資料，其與上述價值觀轉換資料用傾斜車輛之位置相關；上述分析用傾斜車輛行車資料包含如下資料中之至少一個：分析用傾斜車輛操作輸入資料，其與對上述分析用傾斜車輛之操作輸入相關；分析用傾斜車輛行動資料，其與上述分析用傾斜車輛之行動相關；及分析用傾斜車輛位置資料，其與上述分析用傾斜車輛之位置相關。 The customer value analysis method of claim 1 or 2, wherein the above-mentioned value conversion data using the inclined vehicle driving data includes at least one of the following data: the value conversion data using the inclined vehicle operation input data, which is the same as the above-mentioned value conversion data using the inclined vehicle. The operation input is related to the value conversion data; the tilted vehicle action data for the values conversion data is related to the action of the above-mentioned tilted vehicle for the value conversion data; and the tilted vehicle position data for the value conversion data is related to the position of the tilted vehicle for the above-mentioned value conversion data; The above-mentioned driving data of the inclined vehicle for analysis includes at least one of the following data: the operation input data of the inclined vehicle for analysis, which is related to the operation input of the inclined vehicle for analysis; the behavior data of the inclined vehicle for analysis, which is related to the operation input of the inclined vehicle for analysis. and the position data of the tilted vehicle for analysis, which is related to the position of the tilted vehicle for analysis above. 如請求項1或2之顧客價值觀分析方法，其中上述價值觀轉換資料用傾斜車輛行車資料包含價值觀轉換資料用傾斜車輛行車環境資料，其與上述價值觀轉換資料用傾斜車輛行車之行車環境相關，上述分析用傾斜車輛行車資料包含分析用傾斜車輛行車環境資料，其與上述分析用傾斜車輛行車之行車環境相關。 According to the customer value analysis method of claim 1 or 2, the above-mentioned inclined vehicle driving data for value conversion data includes the driving environment data of the inclined vehicle for value conversion data, which is related to the driving environment of the above-mentioned value conversion data. The driving data of the inclined vehicle includes the driving environment data of the inclined vehicle for analysis, which is related to the driving environment of the above-mentioned inclined vehicle for analysis. 如請求項1或2之顧客價值觀分析方法，其中關於上述價值觀轉換資料用傾斜車輛行車資料，相比上述價值觀轉 換資料用傾斜車輛於公共道路以外行車時之資料，包含更多上述價值觀轉換資料用傾斜車輛於公共道路上行車時之資料，關於上述分析用傾斜車輛行車資料，相比上述分析用傾斜車輛於公共道路以外行車時之資料，包含更多上述分析用傾斜車輛於公共道路上行車時之資料。 According to the customer value analysis method of claim 1 or 2, the above-mentioned value conversion data uses inclined vehicle driving data, which is compared with the above-mentioned value conversion data. The data of the inclined vehicle used for data exchange when driving off public roads includes more data of the above-mentioned value conversion data when the inclined vehicle is used to drive on public roads. The driving data of the above-mentioned inclined vehicle used for analysis is compared with that of the above-mentioned inclined vehicle used in the analysis. The data for driving off public roads includes more data for the above-mentioned sloping vehicles driving on public roads. 如請求項1或2之顧客價值觀分析方法，其中上述價值觀轉換資料用傾斜車輛行車資料包含駕駛者之判斷之選項受到上述價值觀轉換資料用傾斜車輛周圍之車輛之限制，但仍保留有複數個之狀態下之資料，上述分析用傾斜車輛行車資料包含駕駛者之判斷之選項受到上述分析用傾斜車輛周圍之車輛之限制，但仍保留有複數個之狀態下之資料。 According to the customer value analysis method of claim 1 or 2, the option that the above-mentioned inclined vehicle driving data for value conversion data includes the driver's judgment is limited by the vehicles around the above-mentioned inclined vehicle for value conversion data, but still retains a plurality of For the data in the above state, the above-mentioned inclined vehicle driving data for analysis includes the option of the driver's judgment, which is limited by the vehicles around the above-mentioned inclined vehicle for analysis, but still retains the data in a plurality of states. 如請求項1或2之顧客價值觀分析方法，其中上述價值觀轉換資料用傾斜車輛行車資料包含顧客未乘車之狀態之資料，上述分析用傾斜車輛行車資料包含顧客未乘車之狀態之資料。 According to the customer value analysis method of claim 1 or 2, the above-mentioned value conversion data using the inclined vehicle driving data includes the data of the customer's non-ride status, and the above-mentioned analysis inclined vehicle driving data includes the customer's non-ride status data. 如請求項1或2之顧客價值觀分析方法，其中上述價值觀轉換資料用傾斜車輛行車資料包含與傾斜車輛之車型相關之車型相關資料，上述分析用傾斜車輛行車資料包含與傾斜車輛之車型相關之車型相關資料。 According to the customer value analysis method of claim 1 or 2, the driving data of the inclined vehicle used for the above-mentioned value conversion data includes the data related to the model of the inclined vehicle, and the driving data of the inclined vehicle used for the above analysis includes the vehicle type related to the model of the inclined vehicle Relevant information. 如請求項1或2之顧客價值觀分析方法，其記憶上述轉換後之價值觀資料，使用上述經記憶之複數個價值觀資料，生成上述輸出價值觀資料。 According to the customer value analysis method of claim 1 or 2, the above-mentioned converted value data is memorized, and the above-mentioned memorized plurality of value data is used to generate the above-mentioned output value data. 如請求項1或2之顧客價值觀分析方法，其中上述輸出價值觀資料係作為進而用於資訊處理之資訊處理用價值觀資料而生成。 The customer value analysis method according to claim 1 or 2, wherein the above-mentioned output value data is generated as information processing value data which is further used for information processing. 一種顧客價值觀分析裝置，其對作為分析對象者之顧客之價值觀進行分析，且具有：價值轉換資料獲取部，其獲取價值轉換資料，該價值轉換資料係將於右迴轉時向右傾斜且於左迴轉時向左傾斜之傾斜車輛之行車資料即傾斜車輛行車資料、上述顧客評價資料與上述顧客價值觀資料建立關聯所得；分析用傾斜車輛行車資料獲取部，其獲取分析用傾斜車輛之行車資料即分析用傾斜車輛行車資料；分析用評價資料獲取部，其獲取乘坐於上述分析用傾斜車輛上之分析對象之顧客之分析用評價資料；價值觀資料轉換部，其將上述獲取之分析用傾斜車輛行車資料及分析用評價資料轉換為與顧客之價值觀相關之價值觀資料；輸出用價值觀資料生成部，其使用上述轉換後之價值觀資料，生成用於輸出之輸出用價值觀資料；及輸出價值觀資料輸出部，其輸出上述生成之輸出用輸出價值觀資 料；且於上述價值觀轉換資料獲取部中，使用價值觀轉換資料用傾斜車輛行車資料及評價資料，獲取將傾斜車輛行車資料、顧客評價資料與顧客價值觀資料建立關聯所得之資料來作為上述價值觀轉換資料，上述價值觀轉換資料用傾斜車輛行車資料與複數名駕駛者駕駛價值觀轉換資料用傾斜車輛時分別獲得之行車資料相關，上述評價資料係從獲得上述行車資料時乘坐於上述價值觀轉換資料用傾斜車輛之複數名顧客獲得，於上述價值觀資料轉換部中，使用上述獲取之價值觀轉換資料，將上述獲取之分析用傾斜車輛行車資料及分析用評價資料轉換為價值觀資料。 A customer value analysis device, which analyzes the value of a customer who is an analysis object, and has: a value conversion data acquisition unit that acquires value conversion data, the value conversion data will be inclined to the right when turning right and left The driving data of the leaning vehicle leaning to the left when turning is obtained from the driving data of the leaning vehicle, the above-mentioned customer evaluation data and the above-mentioned customer value data are related; Inclination vehicle driving data; analysis evaluation data acquisition unit, which acquires analysis evaluation data of customers who are the analysis objects riding on the analysis tilt vehicle; value data conversion unit, which converts the analysis tilt vehicle driving data obtained above and the evaluation data for analysis are converted into value data related to the customer's values; the output value data generation unit, which uses the above converted value data to generate the output value data for output; and the output value data output unit, which Output the output value data for the output generated above And in the above-mentioned value conversion data acquisition department, use the value conversion data to use the inclined vehicle driving data and evaluation data to obtain the data obtained by correlating the inclined vehicle driving data, customer evaluation data and customer value data as the above value conversion data. The driving data of the above-mentioned tilted vehicle for value conversion data is related to the driving data obtained when a plurality of drivers drive the tilted vehicle for value conversion data. A plurality of customers obtain, in the above-mentioned value data conversion department, use the above-obtained value-for-money conversion data to convert the above-obtained slanted vehicle driving data for analysis and analysis-use evaluation data into value data. 如請求項13之顧客價值觀分析裝置，其中上述價值觀轉換資料係將上述顧客價值觀資料與根據上述傾斜車輛之行車資料及上述顧客評價資料所推定之上述顧客之喜好建立關聯所得之資料。 The customer value analysis device of claim 13, wherein the value conversion data is data obtained by associating the customer value data with the preferences of the customers estimated based on the driving data of the inclined vehicles and the customer evaluation data. 如請求項13或14之顧客之價值分析裝置，其中上述價值觀轉換資料用傾斜車輛行車資料包含與上述複數名顧客所乘坐之上述價值觀轉換資料用傾斜車輛以傾斜狀態行車時分別獲得之行車資料相關的資料，上述分析用傾斜車輛行車資料包含分析對象之顧客所乘坐之上述分析用傾斜車輛以傾斜狀態行車時獲得之行車資料。 The customer value analysis device according to claim 13 or 14, wherein the above-mentioned tilted vehicle driving data for value conversion data includes driving data related to the driving data obtained when the above-mentioned tilted vehicle for value conversion data rides on the above-mentioned plurality of customers in a tilted state. The above-mentioned driving data of the tilted vehicle for analysis includes the driving data obtained when the tilted vehicle for analysis rides in the tilted state of the customer of the analysis object. 如請求項13或14之顧客價值觀分析裝置，其中關於上述價值觀轉換資料用傾斜車輛行車資料，相比未反映出駕駛者對上述價值觀轉換資料用傾斜車輛之駕駛變化之資料，包含更多反映出駕駛者對上述價值觀轉換資料用傾斜車輛之駕駛變化之資料，關於上述分析用傾斜車輛行車資料，相比未反映出駕駛者對上述分析用傾斜車輛之駕駛變化之資料，包含更多反映出駕駛者對上述分析用傾斜車輛之駕駛變化之資料。 The customer value analysis device of claim 13 or 14, wherein the driving data of the inclined vehicle used for the above-mentioned value conversion data contains more reflections than the data that does not reflect the driving change of the driver to the inclined vehicle used for the above-mentioned value conversion data The data on the driving change of the driver's tilted vehicle for the above-mentioned value conversion data, regarding the driving data of the above-mentioned tilted vehicle for analysis, contains more reflections on driving than the data that does not reflect the driving change of the driver for the above-mentioned tilted vehicle for analysis. data on the driving changes of the lean vehicle used in the above analysis. 如請求項13或14之顧客價值觀分析裝置，其中上述價值觀轉換資料用傾斜車輛行車資料包含如下資料中之至少一個：價值觀轉換資料用傾斜車輛操作輸入資料，其與對上述價值觀轉換資料用傾斜車輛之操作輸入相關；價值觀轉換資料用傾斜車輛行動資料，其與上述價值觀轉換資料用傾斜車輛之行動相關；及價值觀轉換資料用傾斜車輛位置資料，其與上述價值觀轉換資料用傾斜車輛之位置相關；上述分析用傾斜車輛行車資料包含如下資料中之至少一個：分析用傾斜車輛操作輸入資料，其與對上述分析用傾斜車輛之操作輸入相關；分析用傾斜車輛行動資料，其與上述分析用傾斜車輛之行動相關；及分析用傾斜車輛位置資料，其與上述分析用傾斜車輛之位置相關。 The customer value analysis device according to claim 13 or 14, wherein the above-mentioned value conversion data using the inclined vehicle driving data includes at least one of the following data: the value conversion data using the inclined vehicle operation input data, which is the same as the above-mentioned value conversion data using the inclined vehicle The operation input is related to the value conversion data; the tilted vehicle action data for the values conversion data is related to the action of the above-mentioned tilted vehicle for the value conversion data; and the tilted vehicle position data for the value conversion data is related to the position of the tilted vehicle for the above-mentioned value conversion data; The above-mentioned driving data of the inclined vehicle for analysis includes at least one of the following data: the operation input data of the inclined vehicle for analysis, which is related to the operation input of the inclined vehicle for analysis; the behavior data of the inclined vehicle for analysis, which is related to the operation input of the inclined vehicle for analysis. and the position data of the tilted vehicle for analysis, which is related to the position of the tilted vehicle for analysis above. 如請求項13或14之顧客價值觀分析裝置，其中上述價值觀轉換資料用傾斜車輛行車資料包含價值觀轉換資料用傾斜車輛行車環境資料，其與上述價值觀轉換資料用傾斜車輛行車之行車環境相關， 上述分析用傾斜車輛行車資料包含分析用傾斜車輛行車環境資料，其與上述分析用傾斜車輛行車之行車環境相關。 According to the customer value analysis device of claim 13 or 14, wherein the above-mentioned inclined vehicle driving data for value conversion data includes the driving environment data of the inclined vehicle for value conversion data, which is related to the driving environment of the above-mentioned value conversion data for inclined vehicle driving, The above-mentioned driving data of the inclined vehicle for analysis includes the driving environment data of the inclined vehicle for analysis, which is related to the driving environment of the above-mentioned inclined vehicle for analysis. 如請求項13或14之顧客價值觀分析裝置，其中上述輸出價值觀資料係作為進而用於資訊處理之資訊處理用價值觀資料而生成。 The customer value analysis device according to claim 13 or 14, wherein the output value data is generated as the value data for information processing which is further used for information processing. 一種使用價值觀資料之資訊處理方法，其係使用藉由如請求項11之顧客價值觀分析方法作為上述資訊處理用價值觀資料而生成之上述輸出價值觀資料，且其係獲取上述輸出價值觀資料，獲取與上述輸出價值觀資料不同之第1資料，使用上述輸出價值觀資料及上述第1資料，生成與上述輸出價值觀資料及上述第1資料不同之第2資料，輸出上述第2資料。 An information processing method using value data, which uses the above-mentioned output value data generated by the customer value analysis method such as claim 11 as the above-mentioned value data for information processing, and which obtains the above-mentioned output value data, and obtains the same as the above. The output value data is different from the first data, and the output value data and the first data are used to generate the second data different from the output value data and the first data, and the second data is output. 一種資訊處理裝置，其係使用藉由如請求項19之顧客價值觀分析裝置作為上述資訊處理用價值觀資料而生成之上述輸出價值觀資料，且具備：輸出價值觀資料獲取部，其獲取上述輸出價值觀資料；第1資料獲取部，其獲取與上述輸出價值觀資料不同之第1資料；第2資料生成部，其使用上述輸出價值觀資料及第1資料，生成與上述輸出價值觀資料及上述第1資料不同之第2資料；及第2資料輸出部，其輸出上述第2資料。An information processing device using the above-mentioned output value data generated by the customer value analysis device according to claim 19 as the above-mentioned value data for information processing, and comprising: an output value data acquisition unit that acquires the above-mentioned output value data; A first data acquisition unit that acquires first data different from the above-mentioned output value data; a second data generation unit that uses the above-mentioned output value data and the first data to generate a second data different from the above-mentioned output value data and the above-mentioned first data 2 data; and a second data output unit that outputs the above-mentioned second data.
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