TWI737479B - Dynamic advertisement display system - Google Patents

Dynamic advertisement display system Download PDF

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TWI737479B
TWI737479B TW109130224A TW109130224A TWI737479B TW I737479 B TWI737479 B TW I737479B TW 109130224 A TW109130224 A TW 109130224A TW 109130224 A TW109130224 A TW 109130224A TW I737479 B TWI737479 B TW I737479B
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information
dynamic advertisement
identification code
label
dynamic
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TW109130224A
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TW202211119A (en
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吳世光
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國立勤益科技大學
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A dynamic advertisement display system includes a server terminal and an identification device. The server terminal stores a plurality of dynamic advertisement information and a plurality of label pictures. The server terminal processes each dynamic advertisement information into several sub information, and writes the sub information, exclusive identification code, and mark position information of each dynamic advertisement information into different label picture to generate a plurality of defined label pictures. Each defined label picture is disposed on a display object according to the mark positon information. The identification device captures the image of the display object and senses each label element to generate a sense signal. The server terminal receives the sense signal to conduct a decode process for acquiring corresponding dynamic advertisement information, which is displayed on the identification device through an AR virtual image.

Description

動態廣告顯示系統Dynamic advertising display system

本發明係關於一種廣告展示相關領域，尤指一種能呈現虛擬動態影像的動態廣告顯示系統。The present invention relates to an advertisement display related field, in particular to a dynamic advertisement display system capable of presenting virtual dynamic images.

隨著電腦技術和通信技術的發展，人們的工作和生活方式都進入了數位化、多媒體和無線通訊的時代，隨著網路的崛起及智能手機的進步，當前宣傳商業模式也隨之改變，由寄發廣告信、張貼廣告等作法，逐漸轉移至廣告媒體機器。With the development of computer technology and communication technology, people’s work and lifestyle have entered the era of digitization, multimedia and wireless communication. With the rise of the Internet and the advancement of smart phones, the current propaganda business model has also changed. The methods of sending advertising letters and posting advertisements have gradually shifted to advertising media machines.

雖然廣告媒體機器能夠改善寄發廣告信或張貼廣告，會增添垃圾量，造成環境汙染之問題；但是廣告媒體機器在廣告輪播過程中，並無法與觀看者產生互動，單純播放廣告內容，難以增加觀看者的吸引力，容易降低廣告的效益。Although advertising media machines can improve the delivery of advertising letters or posting advertisements, it will increase the amount of garbage and cause environmental pollution; however, advertising media machines cannot interact with viewers during the advertising carousel process. It is difficult to simply play advertising content. Increasing the attractiveness of viewers can easily reduce the effectiveness of advertisements.

為解決上述課題，本發明提供一種動態廣告顯示系統，能將建置有動態廣告資訊的標籤元件設置於展示物件，由辨識裝置透過感應取得以擴增實境虛擬影像呈現之動態廣告，藉以增加與使用者間的互動，增加廣告效益。In order to solve the above-mentioned problems, the present invention provides a dynamic advertisement display system, which can install a label element with dynamic advertisement information on a display object, and the identification device can obtain dynamic advertisements presented in augmented reality virtual images through induction, thereby increasing Interaction with users increases the effectiveness of advertising.

本發明之一項實施例提供一種動態廣告顯示系統，其包含：一伺服終端，其具有相互耦接之一資料庫及一處理模組，資料庫存有複數動態廣告資訊及複數標籤圖案；處理模組將每一動態廣告資訊處理產生複數子資訊，處理模組透過一編碼技術將每一動態廣告資訊之各子資訊、一專屬辨識碼及一標記位置資訊分別編寫於不同標籤圖案，以產生複數已定義標籤圖案，其中，各已定義標籤圖案依據標記位置資訊分別設置於一展示物件；以及一辨識裝置，其擷取展示物件及展示物件周圍環境之影像，其中，辨識裝置擷取展示物件之影像同時感應各標籤元件產生一感應訊號，伺服終端接收所述感應訊號進行解碼處理，以由資料庫中取得對應之動態廣告資訊，動態廣告資訊以擴增實境虛擬影像配合展示物件及展示物件周圍環境的影像呈現於辨識裝置。An embodiment of the present invention provides a dynamic advertisement display system, which includes: a server terminal, which has a database and a processing module coupled to each other, and the database has plural dynamic advertisement information and plural label patterns; the processing module The group processes each dynamic advertisement information to generate plural sub-information. The processing module uses a coding technology to write each sub-information, a unique identification code and a mark position information of each dynamic advertisement information in different label patterns to generate pluralities. Defined label patterns, wherein each defined label pattern is respectively set on a display object according to the marking position information; and a recognition device that captures the display object and the image of the surrounding environment of the display object, wherein the recognition device captures the display object The image senses each tag element at the same time to generate a sensing signal, and the server terminal receives the sensing signal for decoding processing to obtain the corresponding dynamic advertising information from the database. The dynamic advertising information is used to augment the actual virtual image with the display object and the display object The image of the surrounding environment is presented on the recognition device.

藉由上述，本發明能夠經由伺服裝置將動態廣告資訊透過編碼技術與標籤圖案結合，透過輸出裝置將建置有動態廣告資訊的已定義標籤圖案設置於展示物件，提供使用者經由辨識裝置透過感應取得以擴增實境虛擬影像呈現的動態廣告；藉以，改善習知廣告媒體機器的單一撥放功能，能有效增加與使用者間的互動，增加廣告效益。Through the above, the present invention can combine dynamic advertising information with the label pattern through the encoding technology through the servo device, and set the defined label pattern with the dynamic advertising information built on the display object through the output device, and provide the user with the identification device through the sensor Obtain dynamic advertisements presented in augmented reality virtual images; thereby, improving the single playback function of conventional advertising media machines can effectively increase interaction with users and increase advertising efficiency.

為便於說明本發明於上述發明內容一欄中所表示的中心思想，茲以具體實施例表達。實施例中各種不同物件係按適於說明之比例、尺寸、變形量或位移量而描繪，而非按實際元件的比例予以繪製，合先敘明。In order to facilitate the description of the central idea of the present invention expressed in the column of the above-mentioned summary of the invention, specific embodiments are used to express it. The various objects in the embodiment are drawn according to the proportion, size, deformation or displacement suitable for explanation, rather than drawn according to the proportion of the actual element, which will be described first.

本發明提供一種動態廣告顯示系統100，其中，圖1至圖4係本發明第一實施例示意圖，圖5至圖7係本發明第二實施例示意圖。The present invention provides a dynamic advertisement display system 100, wherein FIGS. 1 to 4 are schematic diagrams of the first embodiment of the present invention, and FIGS. 5 to 7 are schematic diagrams of the second embodiment of the present invention.

請參閱圖1至圖4所示，本發明第一實施例動態廣告顯示系統100包含：Referring to FIGS. 1 to 4, the dynamic advertisement display system 100 according to the first embodiment of the present invention includes:

一伺服終端10，其具有相互耦接之一資料庫11及一處理模組12，資料庫11存有複數動態廣告資訊及複數標籤圖案；處理模組12將每一動態廣告資訊處理產生複數子資訊，處理模組12透過一編碼技術將每一動態廣告資訊D之各子資訊、一專屬辨識碼及一標記位置資訊分別編寫於不同標籤圖案，以產生複數已定義標籤圖案121，其中，各已定義標籤圖案121具有專屬識別碼，因此，由每一動態廣告資訊D產生的各已定義標籤圖案121會藉由專屬識別碼相互綁定並回存於資料庫11中；於本發明實施例中，每一動態廣告資訊D具有四個子資訊，每一動態廣告資訊對應產生四個已定義標籤圖案121；標記位置資訊以三角座標編碼於所述標籤圖案，以產生已定義標籤圖案121。A server terminal 10 has a database 11 and a processing module 12 coupled to each other. The database 11 stores plural dynamic advertisement information and plural label patterns; the processing module 12 processes each dynamic advertisement information to generate plural sub Information, the processing module 12 uses an encoding technique to write each sub-information, an exclusive identification code, and a mark position information of each dynamic advertisement information D into different label patterns to generate a plurality of defined label patterns 121, wherein each The defined label pattern 121 has an exclusive identification code. Therefore, the defined label patterns 121 generated from each dynamic advertisement information D are bound to each other by the exclusive identification code and stored back in the database 11; in the embodiment of the present invention Each dynamic advertisement information D has four sub-information, and each dynamic advertisement information generates four defined label patterns 121 correspondingly; the marking position information is encoded in the label pattern with trigonometric coordinates to generate the defined label pattern 121.

伺服終端10更具有與資料庫11耦接之一編輯模組13，編輯模組13能讀取並編輯資料庫11之各動態廣告資訊D，而編輯模組13能夠編輯的資料能夠是未綁定已定義標籤圖案，亦能夠是綁定已定義標籤圖案，也就是說，當其中一動態廣告資訊D已經過編碼技術編寫於標籤圖案形成已定義標籤圖案121後，能夠透過編輯模組13將針對綁定專屬識別碼的動態廣告資訊D編改內容，再回存於資料庫11中使用。The server terminal 10 further has an editing module 13 coupled to the database 11, the editing module 13 can read and edit each dynamic advertisement information D of the database 11, and the data that the editing module 13 can edit can be unbound A defined label pattern can also be bound to a defined label pattern. That is to say, when one of the dynamic advertising information D has been coded in the label pattern to form the defined label pattern 121, it can be edited through the editing module 13 Edit the content of the dynamic advertising information D bound with the exclusive identification code, and then store it back in the database 11 for use.

再者，每一已定義標籤圖案121具有一第一辨識碼121a及一第二辨識碼121b，處理模組12透過編碼技術將標記位置資訊形成第一辨識碼121a，處理模組12透過編碼技術將各子資訊及專屬辨識碼形成第二辨識碼121b；其中，每一已定義標籤圖案121概呈矩形狀，處理模組12透過編碼技術將第一辨識碼121a以矩形塊狀形成矩形邊框，處理模組12透過編碼技術將第二辨識碼121b以矩形塊狀定義於第一辨識碼121a的矩形邊框內，而且處理模組12透過編碼技術依據各子資訊及專屬辨識碼將矩形塊狀之第二辨識碼121b與矩形塊狀之第一辨識碼121a交錯設置；於本發明實施例中，編碼技術為二進位編碼技術。Furthermore, each defined label pattern 121 has a first identification code 121a and a second identification code 121b. The processing module 12 uses the encoding technology to form the marking position information into the first identification code 121a, and the processing module 12 uses the encoding technology Each sub-information and the exclusive identification code are formed into a second identification code 121b; wherein, each defined label pattern 121 is almost rectangular, and the processing module 12 uses encoding technology to form a rectangular frame with the first identification code 121a in a rectangular block shape. The processing module 12 uses the encoding technology to define the second identification code 121b in a rectangular block shape within the rectangular frame of the first identification code 121a, and the processing module 12 uses the encoding technology to define the rectangular blocks according to each sub-information and the exclusive identification code. The second identification code 121b is interleaved with the rectangular block-shaped first identification code 121a; in the embodiment of the present invention, the encoding technique is a binary encoding technique.

一輸出終端20，其與伺服終端10耦接，輸出終端20由伺服終端10取得各已定義標籤圖案121，其中，輸出終端20能夠由資料庫11或處理模組12取得已定義標籤圖案121；當輸出終端20已經耦接伺服終端10，處理模組12能夠將處理產生的各已定義標籤圖案121直接傳送至輸出終端20；或是當各已定義標籤圖案121已被回存於資料庫11中，輸出終端20能由伺服終端10之資料庫11取得各已定義標籤圖案121。An output terminal 20, which is coupled to the server terminal 10. The output terminal 20 obtains each defined label pattern 121 from the server terminal 10, wherein the output terminal 20 can obtain the defined label pattern 121 from the database 11 or the processing module 12; When the output terminal 20 has been coupled to the server terminal 10, the processing module 12 can directly transmit the defined label patterns 121 generated by the processing to the output terminal 20; or when the defined label patterns 121 have been restored to the database 11 In the example, the output terminal 20 can obtain each defined label pattern 121 from the database 11 of the server terminal 10.

再者，輸出終端20將各已定義標籤圖案121輸出為一標籤元件30，各標籤元件30提供依據標記位置資訊分別設置於一展示物件40，其中，標記位置資訊對應標籤元件30設置於展示物件40的所處位置，以三角座標被編碼於已定義標籤圖案121中；於本發明第一實施例中，輸出終端20是印表機，每一標籤元件30的表面印刷有已定義標籤圖案121；而每一動態廣告資訊D會對應產生四個已定義標籤圖案121，輸出終端20以印刷技術將四個已定義標籤圖案121產生四個標籤元件30，而四個標籤元件30能夠分別放置於展示物件40之四個端角，如圖3所示。Furthermore, the output terminal 20 outputs each defined label pattern 121 as a label element 30, and each label element 30 is provided on a display object 40 according to the marked position information, wherein the marked position information corresponds to the label element 30 provided on the display object The position of 40 is encoded in the defined label pattern 121 with trigonometric coordinates; in the first embodiment of the present invention, the output terminal 20 is a printer, and the surface of each label element 30 is printed with the defined label pattern 121 ; Each dynamic advertising information D will generate four defined label patterns 121 correspondingly, the output terminal 20 uses printing technology to generate four label elements 30 from the four defined label patterns 121, and the four label elements 30 can be respectively placed on The four end corners of the object 40 are displayed, as shown in FIG. 3.

一辨識裝置50，其透過攝像功能擷取展示物件40及展示物件40周圍環境之影像，其中，辨識裝置50能夠是智慧型行動裝置，例如：智慧型手機、平板等具有能夠連接網際網路及攝像功能的裝置，於本發明實施例中，辨識裝置50為智慧型手機。An identification device 50 that captures images of the display object 40 and the surrounding environment of the display object 40 through a camera function. The identification device 50 can be a smart mobile device, such as a smart phone, a tablet, etc., which can connect to the Internet and For a device with a camera function, in the embodiment of the present invention, the identification device 50 is a smart phone.

再者，於辨識裝置50擷取展示物件40之影像同時感應讀取各標籤元件30，以產生一感應訊號，辨識裝置50將感應訊號透過網際網路傳送識伺服終端10，伺服終端10接收感應訊號進行解碼處理，以取得各標籤元件30中所含有的專屬識別碼，透過解碼取得的各專屬識別碼由資料庫11中取得對應之動態廣告資訊，伺服終端10將取得的動態廣告資訊D回傳至辨識裝置50，使動態廣告資訊配合展示物件40及展示物件40周圍環境的影像呈現於辨識裝置50，其中，各標籤元件30作為展示物件40的定位邊界點，而展示物件40原先處於四個標籤元件30間的影像會被動態廣告資訊D取代，而動態廣告資訊D會呈現於各標籤元件30定義的邊界內，如圖4所示。Furthermore, the identification device 50 captures the image of the display object 40 while sensing and reading each tag element 30 to generate a sensing signal. The identification device 50 transmits the sensing signal to the server terminal 10 through the Internet, and the server terminal 10 receives the sensing signal. The signal is decoded to obtain the unique identification code contained in each tag component 30. Each unique identification code obtained through decoding obtains the corresponding dynamic advertising information from the database 11, and the server terminal 10 returns the acquired dynamic advertising information D It is transmitted to the identification device 50, so that the dynamic advertisement information is presented on the identification device 50 with the display object 40 and the image of the surrounding environment of the display object 40, wherein each label element 30 serves as the positioning boundary point of the display object 40, and the display object 40 is originally in the fourth position. The images between the label elements 30 will be replaced by dynamic advertising information D, and the dynamic advertising information D will be presented within the boundaries defined by each label element 30, as shown in FIG. 4.

於本發明實施例中，動態廣告資訊D以擴增實境虛擬影像配合展示物件40及展示物件40周圍環境的影像呈現於辨識裝置50，使用者能夠在觀看擴增實驗影像之動態廣告資訊D同時進行互動。In the embodiment of the present invention, the dynamic advertisement information D is presented on the identification device 50 with an augmented reality virtual image in conjunction with the display object 40 and the image of the surrounding environment of the display object 40, and the user can watch the dynamic advertisement information D of the augmented experimental image. Simultaneously interact.

藉由上述，本發明動態廣告顯示系統100能夠經由伺服終端10將動態廣告資訊D透過編碼技術與標籤圖案結合，透過輸出終端20將建置有動態廣告資訊的已定義標籤圖案121輸出為實體的標籤元件30，並將標籤元件30設置於展示物件40，提供使用者經由辨識裝置50透過感應取得以擴增實境虛擬影像呈現的動態廣告；藉以，能有效增加與使用者間的互動，增加廣告效益。Through the above, the dynamic advertisement display system 100 of the present invention can combine the dynamic advertisement information D with the label pattern through the encoding technology through the server terminal 10, and output the defined label pattern 121 on which the dynamic advertisement information is built through the output terminal 20 as a physical entity. The label element 30 and the label element 30 are arranged on the display object 40 to provide the user with the dynamic advertisement presented by the augmented reality virtual image obtained by the identification device 50 through induction; thereby, the interaction with the user can be effectively increased, and the Advertising effectiveness.

再者，本發明動態廣告顯示系統100的標籤元件30無須電能提供，只需要標籤元件30黏設於展示物件40之四個端角，便能夠透過辨識裝置50感應取得以擴增實境虛擬影像呈現的動態廣告資訊D，進而達到環保及簡易設置的效果。Furthermore, the label element 30 of the dynamic advertising display system 100 of the present invention does not require power supply, only the label element 30 needs to be adhered to the four end corners of the display object 40, which can be sensed through the identification device 50 to augment the real virtual image. The dynamic advertising information D presented can achieve the effect of environmental protection and simple setting.

另外，當展示物件40已設有四個標籤元件30，廣告業者能透過伺服終端10之編輯模組13，編改設置於展示物件40上四個標籤元件30所對應的動態廣告資訊D內容；藉此，能重複使用同一組標籤元件30，節省廣告刊登成本，增加廣告的變化性，進而增加廣告效益。In addition, when the display object 40 has four label elements 30, the advertising industry can edit the content of the dynamic advertisement information D corresponding to the four label elements 30 provided on the display object 40 through the editing module 13 of the server terminal 10; In this way, the same set of label elements 30 can be reused, saving advertising costs, increasing the variability of advertisements, and thereby increasing advertising benefits.

請參閱圖5至圖7所示，本發明第二實施例動態廣告顯示系統100，其相較於本發明第一實施例，動態廣告顯示系統100更包含：Please refer to FIG. 5 to FIG. 7, the dynamic advertisement display system 100 according to the second embodiment of the present invention. Compared with the first embodiment of the present invention, the dynamic advertisement display system 100 further includes:

一顯示裝置60，其與伺服終端10耦接，顯示裝置60裝設於展示物件40，顯示裝置60具有一操控模組61及一顯示介面62，操控模組61與伺服終端10透過網際網路連接，操控模組61由伺服終端10取得各已定義標籤圖案121，操控模組61將各已定義標籤圖案121依據標記位置資訊顯示於顯示介面62之四端角，如圖6所示；於本發明第二實施例中，顯示介面62為液晶面板。A display device 60 is coupled to the server terminal 10. The display device 60 is installed on the display object 40. The display device 60 has a control module 61 and a display interface 62. The control module 61 and the server terminal 10 are connected via the Internet Connected, the control module 61 obtains each defined label pattern 121 from the servo terminal 10, and the control module 61 displays each defined label pattern 121 on the four corners of the display interface 62 according to the mark position information, as shown in FIG. 6; In the second embodiment of the present invention, the display interface 62 is a liquid crystal panel.

請參閱圖5及圖7所示，於辨識裝置50擷取展示物件40之影像同時感應讀取顯示介面62上所顯示的各已定義標籤圖案121，以產生感應訊號，辨識裝置50將感應訊號透過網際網路傳送識伺服終端10，伺服終端10接收感應訊號進行解碼處理，以取得各已定義標籤圖案121中所含有的專屬識別碼，透過解碼取得的各專屬識別碼由資料庫11中取得對應之動態廣告資訊，伺服終端10將取得的動態廣告資訊D回傳至辨識裝置50，使以擴增實境虛擬影像呈現的動態廣告資訊配合展示物件40及展示物件40周圍環境的影像呈現於辨識裝置50，如圖6所示。Referring to FIGS. 5 and 7, the identification device 50 captures an image of the display object 40 while sensing and reading each of the defined label patterns 121 displayed on the display interface 62 to generate a sensing signal, and the identification device 50 will sense the signal The identification server terminal 10 is transmitted through the Internet. The server terminal 10 receives the sensing signal and performs decoding processing to obtain the unique identification code contained in each defined label pattern 121. Each unique identification code obtained through decoding is obtained from the database 11 Corresponding to the dynamic advertising information, the server terminal 10 returns the acquired dynamic advertising information D to the identification device 50, so that the dynamic advertising information presented in the augmented reality virtual image is presented in cooperation with the display object 40 and the image of the surrounding environment of the display object 40. The identification device 50 is shown in FIG. 6.

需特別說明的是，廣告業者能夠根據廣告宣傳需求，配合不同廣告需求顯是不同的動態廣告資訊D，其中，廣告業者能透過伺服終端10控制顯示裝置60接收對應各個動態廣告資訊D之各已定義標籤圖案121，而顯示介面62配合顯示各個動態廣告資訊D之各已定義標籤圖案121；當使用者透過辨識裝置50經由感應讀取，便能夠呈現出不同的動態廣告資訊D。It should be particularly noted that the advertising industry can display different dynamic advertising information D according to the advertising needs to meet different advertising needs. Among them, the advertising industry can control the display device 60 through the server terminal 10 to receive the corresponding dynamic advertising information D. The label pattern 121 is defined, and the display interface 62 cooperates to display each of the defined label patterns 121 of each dynamic advertisement information D; when the user reads through induction through the identification device 50, different dynamic advertisement information D can be presented.

以上所舉實施例僅用以說明本發明而已，非用以限制本發明之範圍。舉凡不違本發明精神所從事的種種修改或變化，俱屬本發明意欲保護之範疇。The above-mentioned embodiments are only used to illustrate the present invention, and are not used to limit the scope of the present invention. All modifications or changes made without violating the spirit of the present invention fall within the scope of the present invention's intended protection.

100:動態廣告顯示系統100: Dynamic advertising display system

10:伺服終端10: Servo terminal

11:資料庫11: Database

12:處理模組12: Processing module

121:已定義標籤圖案121: Defined label pattern

121a:第一辨識碼121a: first identification code

121b:第二辨識碼121b: second identification code

13:編輯模組13: Edit module

20:輸出終端20: output terminal

30:標籤元件30: label element

40:展示物件40: display objects

50:辨識裝置50: Identification device

60:顯示裝置60: display device

61:操控模組61: control module

62:顯示介面62: display interface

D:動態廣告資訊D: Dynamic advertising information

圖1係本發明第一實施例系統架構方塊圖。 圖2係本發明複數個已定義標籤圖案分別呈現於各標籤元件實施例示意圖。 圖3係本發明標籤元件設置於展示物件實施例示意圖。 圖4係本發明動態廣告資訊配合展示物件及周圍環境影像呈現於辨識裝置實施例示意圖。 圖5係本發明第二實施例系統架構方塊圖。 圖6係本發明已定義標籤圖案設置於展示物件實施例示意圖。 圖7係本發明動態廣告資訊配合展示物件及周圍環境影像呈現於辨識裝置實施例示意圖。 FIG. 1 is a block diagram of the system architecture of the first embodiment of the present invention. Fig. 2 is a schematic diagram of an embodiment of a plurality of defined label patterns respectively presented on each label element of the present invention. Fig. 3 is a schematic diagram of an embodiment of the label element of the present invention disposed on a display object. FIG. 4 is a schematic diagram of an embodiment of the present invention that dynamic advertisement information is presented on the identification device in cooperation with the display object and the surrounding environment image. FIG. 5 is a block diagram of the system architecture of the second embodiment of the present invention. Fig. 6 is a schematic diagram of an embodiment of the present invention having a defined label pattern set on a display object. FIG. 7 is a schematic diagram of an embodiment of the present invention that the dynamic advertisement information cooperates with the display object and the surrounding environment image to be presented on the identification device.

100:動態廣告顯示系統 100: Dynamic advertising display system

10:伺服終端 10: Servo terminal

11:資料庫 11: Database

12:處理模組 12: Processing module

13:編輯模組 13: Edit module

20:輸出終端 20: output terminal

50:辨識裝置 50: Identification device

Claims (9)

一種動態廣告顯示系統，其包含：一伺服終端，其具有相互耦接之一資料庫及一處理模組，該資料庫存有複數動態廣告資訊及複數標籤圖案；該處理模組將每一動態廣告資訊處理產生複數子資訊，該處理模組透過一編碼技術將每一動態廣告資訊之各子資訊、一專屬辨識碼及一標記位置資訊分別編寫於不同標籤圖案，以產生複數已定義標籤圖案，其中，各該已定義標籤圖案依據所述標記位置資訊分別設置於一展示物件；一辨識裝置，其擷取該展示物件及該展示物件周圍環境之影像，其中，該辨識裝置擷取該展示物件之影像同時感應各該標籤元件產生一感應訊號，該伺服終端接收所述感應訊號進行解碼處理，以由該資料庫中取得對應之所述動態廣告資訊，所述動態廣告資訊以擴增實境虛擬影像配合該展示物件及該展示物件周圍環境的影像呈現於該辨識裝置；以及一輸出終端，其與該伺服終端耦接，該輸出終端由該伺服終端取得各該已定義標籤圖案，該輸出終端將各該已定義標籤圖案輸出為一標籤元件，各該標籤元件依據所述標記位置資訊分別設置於該展示物件之四端角。 A dynamic advertisement display system, comprising: a server terminal, which has a database and a processing module coupled to each other. The database contains plural dynamic advertisement information and plural label patterns; the processing module integrates each dynamic advertisement The information processing generates plural sub-information. The processing module uses an encoding technique to write each sub-information, a unique identification code and a mark position information of each dynamic advertisement information in different label patterns to generate plural defined label patterns. Wherein, each of the defined label patterns is respectively set on a display object according to the mark position information; an identification device that captures the image of the display object and the surrounding environment of the display object, wherein the identification device captures the display object The image simultaneously senses each of the tag elements to generate a sensing signal, and the server terminal receives the sensing signal and performs decoding processing to obtain the corresponding dynamic advertising information from the database. The dynamic advertising information is used to augment reality The virtual image is presented on the identification device in conjunction with the display object and the image of the surrounding environment of the display object; and an output terminal coupled to the server terminal, the output terminal obtains each of the defined label patterns by the server terminal, and the output The terminal outputs each of the defined label patterns as a label element, and each of the label elements is respectively arranged at the four end corners of the display object according to the marking position information. 如請求項1所述之動態廣告顯示系統，更具有一顯示裝置，其與該伺服終端耦接，該顯示裝置裝設於展示物件，該顯示裝置具有一操控模組及一顯示介面，該操控模組由該伺服終端取得各該已定義標籤圖案，該操控模組將各該已定義標籤圖案依據所述標記位置資訊顯示於該顯示介面之四端角。 For example, the dynamic advertisement display system of claim 1 further has a display device coupled with the server terminal, the display device is installed on the display object, the display device has a control module and a display interface, the control The module obtains each of the defined label patterns from the server terminal, and the control module displays each of the defined label patterns on the four corners of the display interface according to the mark position information. 如請求項1所述之動態廣告顯示系統，其中，每一已定義標籤圖案具有一第一辨識碼及一第二辨識碼，該處理模組透過該編碼技術將該標記位 置資訊形成該第一辨識碼，該處理模組透過該編碼技術將各該子資訊及該專屬辨識碼形成該第二辨識碼。 The dynamic advertisement display system according to claim 1, wherein each of the defined label patterns has a first identification code and a second identification code, and the processing module uses the coding technology to place the mark The setting information forms the first identification code, and the processing module forms the second identification code from each of the sub-information and the exclusive identification code through the encoding technology. 如請求項3所述之動態廣告顯示系統，其中，每一已定義標籤圖案概呈矩形狀，該處理模組透過該編碼技術將該第一辨識碼以矩形塊狀形成矩形邊框；該處理模組透過該編碼技術將該第二辨識碼以矩形塊狀定義於該第一辨識碼的矩形邊框內。 The dynamic advertisement display system according to claim 3, wherein each defined label pattern is roughly rectangular, and the processing module uses the encoding technology to form the first identification code in a rectangular block shape into a rectangular frame; the processing module The group uses the coding technology to define the second identification code in a rectangular block shape within the rectangular frame of the first identification code. 如請求項4所述之動態廣告顯示系統，其中，該處理模組透過該編碼技術依據各該子資訊及該專屬辨識碼將矩形塊狀之該第二辨識碼與矩形塊狀之該第一辨識碼交錯設置。 The dynamic advertisement display system according to claim 4, wherein the processing module uses the coding technology to convert the second identification code of the rectangular block and the first identification code of the rectangular block according to each of the sub-information and the exclusive identification code. The identification code is interleaved. 如請求項1至5中任一項所述所述之動態廣告顯示系統，其中，該編碼技術為二進位編碼技術。 The dynamic advertisement display system according to any one of claims 1 to 5, wherein the encoding technique is a binary encoding technique. 如請求項1所述之動態廣告顯示系統，其中，每一動態廣告資訊具有四個子資訊；每一動態廣告資訊對應產生四個已定義標籤圖案；該輸出終端將四個已定義標籤圖案產生四個標籤元件，四個標籤元件分別放置於該展示物件之四端角。 The dynamic advertisement display system according to claim 1, wherein each dynamic advertisement information has four sub-information; each dynamic advertisement information corresponds to four defined label patterns; the output terminal generates four defined label patterns. Four label elements are respectively placed on the four end corners of the display object. 如請求項7所述之動態廣告顯示系統，其中，所述標記位置資訊對應所述標籤元件設置於該展示物件的所處位置以三角座標編碼於所述標籤圖案。 The dynamic advertisement display system according to claim 7, wherein the mark position information corresponds to the position where the label element is arranged on the display object and is coded in the label pattern with trigonometric coordinates. 如請求項1所述之動態廣告顯示系統，其中，該伺服終端更具有一編輯模組，該編輯模組能讀取並編輯該資料庫之所述動態廣告資訊。The dynamic advertisement display system according to claim 1, wherein the server terminal further has an editing module, and the editing module can read and edit the dynamic advertisement information in the database.
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