TWI728622B - Method and system for cross-platform digital information connection - Google Patents
Method and system for cross-platform digital information connection Download PDFInfo
- Publication number
- TWI728622B TWI728622B TW108147627A TW108147627A TWI728622B TW I728622 B TWI728622 B TW I728622B TW 108147627 A TW108147627 A TW 108147627A TW 108147627 A TW108147627 A TW 108147627A TW I728622 B TWI728622 B TW I728622B
- Authority
- TW
- Taiwan
- Prior art keywords
- host
- server
- user
- information
- identification code
- Prior art date
Links
Images
Landscapes
- Information Transfer Between Computers (AREA)
Abstract
Description
本發明關於一種資訊串接的方法與系統,特別是一種跨平台數位資訊串接的方法與系統。 The present invention relates to a method and system for information concatenation, in particular to a method and system for cross-platform digital information concatenation.
當下的網路行銷,已經從傳統的網路廣告散佈,進化到了精準行銷,這反應了網路世界數位化轉型的成果。數位化轉型指的是人類由資訊化時代到數位化時代的樣貌面換。在資訊化時代,由因為技術手段有限,人類只能通過程式語言結合資料庫,將現實生活中的表(實體)裡(屬性)轉換為0與1的結構性資料描述,對於真實的人類生活描述與預測,還有精度上的差距。然而,自從進入了數位化時代後,隨著人工智能、大數據、雲計算一系列新興技術的發展,人們可以把現實的繽紛世界在計算機世界裡重建;現實世界什麼樣,就有能力把它在計算機的世界裏存儲成什麼樣子。這就是數位化,從商業角度來看,“數字化轉型”便是重新定義企業的業務,真正實現自動化和智能化,完成精準行銷。 The current online marketing has evolved from traditional online advertising to precision marketing, which reflects the results of the digital transformation of the online world. Digital transformation refers to the change of human appearance from the information age to the digital age. In the information age, because of the limited technical means, humans can only use programming language to combine the database to convert the table (entity) in the real life (attribute) into a structured data description of 0 and 1, which is for real human life. There is a gap in accuracy between description and prediction. However, since entering the digital era, with the development of a series of emerging technologies such as artificial intelligence, big data, and cloud computing, people can rebuild the colorful world of reality in the computer world; whatever the real world is, they have the ability to rebuild it. What is stored in the computer world. This is digitization. From a commercial point of view, "digital transformation" is to redefine the business of an enterprise, truly realize automation and intelligence, and complete precise marketing.
在數位化轉型以實現精準行銷的過程中,最重要的一個技術挑戰點是結合第一方數據與第三方數據,有效辨知消費者的真實意圖及需求,進而在不侵犯隱私及個資的情況下,完整反應市場,從而有限的行銷(廣告)資源,能進行最有效的投放。也許有過這樣的經驗:當在Google關鍵字中查詢以往未曾接觸過的商品名稱,沒多久在PChome網站上就會接收到動態推薦的該商品。這是 一種常用的技術:網路商店業者藉由在其網頁中”埋code”,驅使瀏覽器尋找cookie中用戶瀏覽其它網頁的”數位足跡”,藉由後者提供的第三方資料,結合本身具有之用戶的第一方資料(比如購買歷史、寄送地址等),以AI演算法得出的最佳投放資料當作廣告,提供給用戶。作為精準行銷的商業活動無可厚非,但這樣的廣告資料往往讓用戶驚嚇與厭煩,有侵犯隱私之虞。更有甚者,很多廣告的投放還有可能是向第二方資料擁有者(廣告商在廣告投放過程中積累的業務資料)購買,這種結果往往讓受眾覺得更突兀。究其原因,無論是第一方資料或第二方資料與第三方資料的整合,往往是在一種”無法尊重”資料擁有人的情況下進行的資料整合;由於資料來源過於不自然,其拼湊出的消費者世界也與實際狀況有出入。 In the process of digital transformation to achieve precision marketing, one of the most important technical challenges is to combine first-party data and third-party data to effectively identify consumers’ true intentions and needs, so as not to infringe on privacy and personal information. In this case, the market is fully reflected, so that the limited marketing (advertising) resources can be used most effectively. Maybe there is such an experience: when you search for the name of a product that you have never contacted before in Google keywords, it will not take long for the product to be dynamically recommended on the PChome website. this is A commonly used technique: by embedding code in their webpages, online shop operators drive the browser to find the “digital footprint” of users browsing other webpages in the cookie, and use the third-party information provided by the latter to combine with their own users. The first-party information (such as purchase history, shipping address, etc.) of the company, using the best placement information derived from the AI algorithm as an advertisement, is provided to users. As a commercial activity of precision marketing, there is nothing wrong with it, but such advertising materials often frighten and annoy users, and may infringe on privacy. What's more, many advertisements may be purchased from second-party data owners (business data accumulated by advertisers during the advertising process). This result often makes the audience feel more abrupt. The reason is that whether it is the integration of first-party data or second-party data with third-party data, data integration is often carried out in a situation where the owner of the data cannot be respected; because the source of the data is too unnatural, it is pieced together The consumer world that is exported is also different from the actual situation.
回到現代人的生活場景,許多公開的資料是擁有者願意向外公布的第三方資料,比如在Facebook與LINE等通訊平台上公開的資訊。當然,基於隱私,這些資料難以完全揭露擁有者的內心世界實際需求,更無法連結該擁有者在其他網站或平台上的活動的第一方資料,以進行精準行銷。然而,藉由一些技術性的結合,以上的問題得以解決;在實現商業目標的前提下,也能尊重隱私。這就是本發明揭露的內容精神。 Going back to the life scene of modern people, many public information is third-party information that the owner is willing to publish, such as information disclosed on communication platforms such as Facebook and LINE. Of course, due to privacy, it is difficult for these data to fully reveal the actual needs of the owner's inner world, and it is also impossible to link the owner's first-party data of activities on other websites or platforms for precise marketing. However, with some technical combinations, the above problems can be solved; under the premise of achieving business goals, privacy can also be respected. This is the spirit of the content disclosed by the present invention.
本段文字提取和編譯本發明的某些特點。其它特點將被揭露於後 續段落中。其目的在涵蓋附加的申請專利範圍之精神和範圍中,各式的修改和類 似的排列。 This paragraph of text extracts and compiles certain features of the present invention. Other features will be revealed later In the continuation paragraph. Its purpose is to cover the spirit and scope of the scope of additional patent applications, various modifications and categories Similar arrangement.
本發明提出一種跨平台數位資訊串接的方法,包含步驟:a)於一第一伺服器提供的一網頁內容中加入一追蹤腳本代碼;b)於一第一主機透過一 瀏覽器於遠端讀取該網頁內容時,以該第一伺服器動態發送一第一識別碼以透過該瀏覽器暫存於該第一主機中;c)以該瀏覽器執行該追蹤腳本代碼以顯示一二維條碼於該第一主機的螢幕上,並將該第一識別碼透過該第一主機發送至一第二伺服器,其中該二維條碼的解析內容中包含該第一識別碼;d)以一第二主機掃描並解析該二維條碼,依照解析內容以執行以下:於該第二主機上啟動一通訊軟體、透過該通訊軟體連接遠端一第三伺服器、以一使用者身份加入該第三伺服器提供的一對話機器人服務、取得該使用者身份對應的一權杖(token),及透過該第二主機將該權杖及該第一識別碼發送至該第二伺服器;e)透過該第二伺服器與該第三伺服器的網鈎(webhook),該第二伺服器操作該對話機器人服務以提供一資訊詢問程序,用以取得該使用者身份所屬的使用者的個資;及f)以該第二伺服器將該第一識別碼、該權杖及該使用者身份所屬的使用者的個資綁定。 The present invention provides a cross-platform digital information concatenation method, including the steps: a) adding a tracking script code to a web page content provided by a first server; b) using a first host When the browser reads the content of the webpage remotely, the first server dynamically sends a first identification code to temporarily store in the first host through the browser; c) execute the tracking script code with the browser To display a two-dimensional barcode on the screen of the first host, and send the first identification code to a second server through the first host, wherein the parsed content of the two-dimensional barcode includes the first identification code D) Scan and parse the two-dimensional barcode with a second host, and execute the following according to the analysis content: start a communication software on the second host, connect to a remote third server through the communication software, and use The identity of the user is added to a dialogue robot service provided by the third server, a token corresponding to the user’s identity is obtained, and the token and the first identification code are sent to the second host through the second host Server; e) through the webhook of the second server and the third server, the second server operates the dialogue robot service to provide an information inquiry procedure to obtain the identity of the user The personal information of the user; and f) binding the first identification code, the token, and the personal information of the user to which the user identity belongs with the second server.
依照本發明,該瀏覽器執行該追蹤腳本代碼時,可進一步於該第一主機記錄透過該瀏覽器瀏覽之該第一伺服器提供的網頁檔案及其順序。 According to the present invention, when the browser executes the tracking script code, the first host can further record the webpage files and their sequence provided by the first server browsed through the browser.
所述的跨平台數位資訊串接的方法中,步驟d)可進一步包含:於該第二主機的螢幕上顯示一通知訊息以透過該第二主機取得一聯絡資訊、將該聯絡資訊透過該第二主機發送至該第二伺服器、該第二伺服器依照該聯絡資訊發出一確認訊息,及接收來自該聯絡資訊指向之硬體傳來之對應該確認訊息的一回覆訊息,從而確認該聯絡資訊之真實性。 In the cross-platform digital information connection method, step d) may further include: displaying a notification message on the screen of the second host to obtain a contact information through the second host, and the contact information through the second host The two hosts send to the second server, the second server sends a confirmation message according to the contact information, and receives a reply message corresponding to the confirmation message from the hardware to which the contact information points, thereby confirming the contact The authenticity of the information.
所述的跨平台數位資訊串接的方法中,步驟f)可進一步將該聯絡資訊與該第一識別碼、該權杖及該使用者身份所屬的使用者的個資綁定。 In the cross-platform digital information concatenation method, step f) can further bind the contact information with the first identification code, the token, and the personal information of the user to which the user identity belongs.
最好,該聯絡資訊可為電子郵件信箱或手機號碼。 Preferably, the contact information can be an email address or a mobile phone number.
最好,該資訊詢問程序可為問卷或線上遊戲。 Preferably, the information inquiry procedure can be a questionnaire or an online game.
最好,該使用者身份所屬的使用者的個資可為姓名、連絡電話、通訊地址、性別、職業別、興趣或年齡。 Preferably, the personal information of the user to whom the user identity belongs can be name, contact number, mailing address, gender, occupation, interest, or age.
本發明亦提出一種跨平台數位資訊串接的系統,包含:一通訊模組,該通訊模組通過網路與一第三伺服器、一第一主機與一第二主機訊號連結;一處理模組,與該通訊模組訊號連通,該處理模組運作以透過該通訊模組接收來自該第一主機的一第一識別碼、接收來自該第二主機的一權杖及該第一識別碼、與該第三伺服器進行網鈎、操作該第三伺服器提供的一對話機器人服務以提供一資訊詢問程序於該第二主機以取得該使用者身份所屬的使用者的個資,及將該第一識別碼、該權杖及該使用者身份所屬的使用者的個資綁定;及一儲存模組,與該處理模組訊號連通,用以儲存該第一識別碼、該權杖、該使用者身份所屬的使用者的個資,及其綁定關係。其中,一第一伺服器提供的一網頁內容中加入一追蹤腳本代碼,從而當該第一主機透過一瀏覽器於遠端讀取該網頁內容時,該第一伺服器動態發送該第一識別碼以透過該瀏覽器暫存於該第一主機中;該瀏覽器執行該追蹤腳本代碼以顯示一二維條碼於該第一主機的螢幕上,其中該二維條碼的解析內容中包含該第一識別碼;以該第二主機掃描並解析該二維條碼,依照解析內容以執行以下:於該第二主機上啟動一通訊軟體、透過該通訊軟體連接遠端該第三伺服器、以一使用者身份加入該第三伺服器提供的該對話機器人服務並具有該使用者身份對應的該權杖;及透過該第二主機將該權杖及該第一識別碼發送至該處理模組。 The present invention also provides a cross-platform digital information serial connection system, including: a communication module, the communication module is connected to a third server, a first host and a second host via a network signal; a processing module Group, signal communication with the communication module, the processing module operates to receive a first identification code from the first host, a token and the first identification code from the second host through the communication module , Perform a web hook with the third server, operate a dialogue robot service provided by the third server to provide an information inquiry program on the second host to obtain the personal information of the user to whom the user’s identity belongs, and The first identification code, the token, and the personal data binding of the user to which the user identity belongs; and a storage module, which is in signal communication with the processing module, for storing the first identification code and the token , The personal information of the user to which the user's identity belongs, and its binding relationship. Wherein, a tracking script code is added to a webpage content provided by a first server, so that when the first host reads the webpage content remotely through a browser, the first server dynamically sends the first identification Code to be temporarily stored in the first host through the browser; the browser executes the tracking script code to display a two-dimensional barcode on the screen of the first host, wherein the parsed content of the two-dimensional barcode includes the second An identification code; scan and parse the two-dimensional barcode with the second host, and execute the following according to the analysis content: start a communication software on the second host, connect to the remote third server through the communication software, and The user identity is added to the dialogue robot service provided by the third server and has the token corresponding to the user identity; and the token and the first identification code are sent to the processing module through the second host.
依照本發明,該瀏覽器執行該追蹤腳本代碼時,可進一步於該第一主機記錄透過該瀏覽器瀏覽之該第一伺服器提供的網頁檔案及其順序。 According to the present invention, when the browser executes the tracking script code, the first host can further record the webpage files and their sequence provided by the first server browsed through the browser.
最好,於該第二主機的螢幕上顯示一通知訊息以透過該第二主機取得一聯絡資訊、將該聯絡資訊透過該第二主機與該通訊模組發送至該處理模組、該處理模組依照該聯絡資訊透過該通訊模組發出一確認訊息,及透過該通訊模組接收來自該聯絡資訊指向之硬體傳來之對應該確認訊息的一回覆訊息,從而確認該聯絡資訊之真實性。 Preferably, a notification message is displayed on the screen of the second host to obtain contact information through the second host, and the contact information is sent to the processing module and the processing module through the second host and the communication module. The group sends a confirmation message through the communication module according to the contact information, and receives a reply message corresponding to the confirmation message from the hardware to which the contact information points through the communication module, thereby confirming the authenticity of the contact information .
最好,該處理模組可進一步將該聯絡資訊與該第一識別碼、該權杖及該使用者身份所屬的使用者的個資綁定。 Preferably, the processing module may further bind the contact information with the first identification code, the token, and the personal information of the user to which the user identity belongs.
最好,該聯絡資訊可為電子郵件信箱或手機號碼。 Preferably, the contact information can be an email address or a mobile phone number.
最好,該資訊詢問程序可為問卷或線上遊戲。 Preferably, the information inquiry procedure can be a questionnaire or an online game.
最好,該使用者身份所屬的使用者的個資可為姓名、連絡電話、通訊地址、性別、職業別、興趣或年齡。 Preferably, the personal information of the user to whom the user identity belongs can be name, contact number, mailing address, gender, occupation, interest, or age.
基於第二伺服器與追蹤腳本代碼的設計,可以利用對話機器人服務來有效取得來自第一伺服器的第一方資料及來自第三伺服器的第三方資料。 從而在不影響用戶隱私的形況下,提供精準行銷所需的資訊。 Based on the design of the second server and the tracking script code, the dialogue robot service can be used to effectively obtain the first-party data from the first server and the third-party data from the third server. In this way, the information required for accurate marketing is provided without affecting user privacy.
10:第一伺服器 10: The first server
20:第二伺服器 20: second server
21:通訊模組 21: Communication module
22:處理模組 22: Processing module
23:儲存模組 23: Storage Module
30:第三伺服器 30: The third server
40:第一主機 40: First host
50:第二主機 50: second host
圖1為依照本發明之跨平台數位資訊串接的方法之應用場景示意圖,圖2為該跨平台數位資訊串接的方法的流程圖,圖3為依照本發明提出之跨平台數位資訊串接的系統方框圖。 Fig. 1 is a schematic diagram of the application scenario of the cross-platform digital information concatenation method according to the present invention, Fig. 2 is a flowchart of the cross-platform digital information concatenation method, and Fig. 3 is the cross-platform digital information concatenation according to the present invention System block diagram.
下面將結合本發明實施例中的附圖,對本發明實施例中的技術方案進行清楚、完整地描述。顯然,所描述的實施例僅僅是本發明一部分實施例,而不是全部的實施例。基於本發明中的實施例,本領域所屬技術人員在沒有做出創造性勞動前提下所獲得的所有其它實施例,都屬於本發明保護的範圍。 The technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only a part of the embodiments of the present invention, rather than all the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without creative work shall fall within the protection scope of the present invention.
請見圖1,該圖為依照本發明提出之跨平台數位資訊串接的方法之應用場景示意圖。在本實施例中,基本上涉及三個伺服器及二個獨立主機間的運作。為了說明方便起見,圖1顯示一第一伺服器10、一第二伺服器20、一第三伺服器30、一第一主機40及一第二主機50,每一伺服器或主機有其特定的功用及
面對對象。第一伺服器10是一個網頁資料提供伺服器,特別是提供具有商業價值資料的伺服器,比如提供網路購物服務或是線上影音服務的伺服器。第二伺服器20是執行跨平台數位資訊串接,用以綁定第一方資料與第三方資料的設備。第三伺服器30提供用戶通訊服務,比如Facebook Messenger、LINE、WeChat與WhatsApp等平台服務的伺服器。這些伺服器透過與所屬公司提供的APP安裝的設備連接,動態連接用戶間的訊息,或是主動提供商業、社交訊息。重要的是,由於網鈎(webhook)技術的成熟,這些伺服器可以對接第三方開發的回呼函式來增加或改變用戶使用介面(螢幕)上的訊息。比較常見的應用如聊天機器人(Chatbot),可在聊天室中引入第三方開發的對話程序。第一主機40是連接第一伺服器10,並顯示來自第一主機40提供的網頁內容的計算機。實作上,第一主機40可以是桌上型電腦、筆記型電腦或平板電腦。由於第一主機40主要是供使用者瀏覽資料所用,具備較大的螢幕是其特徵,是否為行動裝置不再限制之中。第二主機50是供用戶執行前述通訊服務的工具,比如平板電腦或是智慧型手機。雖然桌上型電腦與筆記型電腦也可以執行通訊服務(安裝相對應的應用軟體),但依照本發明的要求,第二主機50需要有影像擷取的功能(掃描二維條碼),所以還是以平板電腦與智慧型手機為主。
Please see Fig. 1, which is a schematic diagram of the application scenario of the cross-platform digital information concatenation method according to the present invention. In this embodiment, it basically involves operations between three servers and two independent hosts. For the convenience of description, FIG. 1 shows a
請見圖2,該圖為本發明提出之跨平台數位資訊串接的方法的流程圖,以下分別說明流程中的每一步驟。 Please refer to Fig. 2, which is a flowchart of the method of cross-platform digital information concatenation proposed by the present invention. The following describes each step in the process separately.
首先,第一步驟為:於第一伺服器10提供的一網頁內容中加入一追蹤腳本代碼(S01)。網頁內容是透過HTTP或者HTTPS協定,由客戶端發起向第一伺服器10取得的數位資料,通常包含了許多的腳本代碼(script)與資料(影音檔、圖檔等),經由安裝於客戶端的瀏覽器解析後,便可將網頁內容中的所有
資料,以預設的格式顯示於客戶端的螢幕上。追蹤腳本代碼是本發明的一個技術特徵。本質上,追蹤腳本代碼也是一串腳本代碼,藉由指向特定的URL而由其提供特定的功能,這些特定功能將於下一步驟中詳細說明。
First, the first step is: adding a tracking script code to a webpage content provided by the first server 10 (S01). The web content is the digital data obtained from the
接著,第二步驟為:於第一主機40透過一瀏覽器於遠端讀取該網頁內容時,以第一伺服器10動態發送一第一識別碼以透過該瀏覽器暫存於第一主機40中(S02)。瀏覽器在執行網頁內容中的腳本代碼時一定也會執行該追蹤腳本代碼,執行追蹤腳本代碼後主要在第一主機40上進行了以下的作業(特定的功能)。第一、在第一主機40的記憶裝置(硬碟、SSD或外接儲存裝置)中建立儲存路徑(檔案夾),儲存一些預設的資料或之後動態抓取的資料。這可以是所謂的cookie。第二、在記憶裝置的儲存路徑中暫存第一伺服器10動態發送的第一識別碼。這裡,第一識別碼可以是以英文、數字及/或符號組成的字串,第一伺服器10端用來指稱對其網頁內容進行訪問之用戶的資訊,相當於給每一個來訪用戶一個可辨識的、無意義的數據名稱,比如34nwjkjehqw。當然,如果第一伺服器10提供特定服務(如網路購物)而需要使用者ID與密碼才能下載網頁內容,那第一識別碼便可綁定該些用戶在註冊時所留在第一伺服器10的資料(個資或者是廣義的第一方資料)而能用來追蹤特定用戶。第三、於第一主機40記錄透過該瀏覽器瀏覽之第一伺服器10提供的網頁檔案及其順序。第一伺服器10提供的網頁內容其實是許多個別檔案間的超連結。所以當用戶在第一主機40透過瀏覽器點擊網頁內容時,實際上是不斷地接收第一伺服器10傳來對應點擊結果的網頁檔案。考量每次瀏覽的網頁檔案與其順序(數位足跡),可以分析用戶當下的需求。比如一個用戶進入PChome網站且瀏覽筆記型電腦相關網頁,可以推測他需要購買一台筆記型電腦。如此,第一伺服器10可發出指令或利用追蹤腳本代碼操
作瀏覽器,進而將這些記錄資料回傳。要注意的是,這些數位足跡的蒐集並非不合法的。第四、執行追蹤腳本代碼可產生一個二維條碼,並將第一識別碼發給第二伺服器20。這個部分的功能將留在以下步驟中說明。
Then, the second step is: when the
再來,第三步驟為:以該瀏覽器執行該追蹤腳本代碼以顯示一二維條碼於第一主機40的螢幕上,並將該第一識別碼透過第一主機40發送至第二伺服器20,其中該二維條碼的解析內容中包含該第一識別碼(S03)。二維條碼實作上可以是個QR code,顯示該二維條碼的目的即在於供可以取得該二維條碼影像並解析其內容的設備取得,進而執行其內容。二維條碼可以是配合網頁內容同步顯示,也可以是當特定圖文被點擊時顯示(比如在網頁上提供一個加入LINE bot的邀約圖示)。在顯示二維條碼的同時,將第一識別碼透過第一主機40發送至第二伺服器20,第二伺服器20記錄了該第一識別碼,可以為其代表的用戶將要進行的數位資訊串接後續作業進行準備。
Then, the third step is: execute the tracking script code with the browser to display a two-dimensional barcode on the screen of the
第四步驟:以第二主機50掃描並解析該二維條碼,依照解析內容以執行以下:於第二主機50上啟動一通訊軟體、透過該通訊軟體連接遠端第三伺服器30、以一使用者身份加入第三伺服器30提供的一對話機器人服務、取得該使用者身份對應的一權杖(token),及透過第二主機50將該權杖及該第一識別碼發送至第二伺服器20(S04)。二維條碼中可以包含一個URL,藉由一伺服器(可以是第二伺服器20或第三伺服器30)引導第二主機50進行前述的作業。通訊軟體就是安裝在第二主機50上的LINE、WeChat等通訊服務平台的行動應用軟體,其啟動後便能透過第二主機50與服務端的第三伺服器30連結。由於每個進入前述通訊服務平台的用戶都會事先取得帳戶與密碼(使用者身份),因此可以用這些資料進入內建於通訊服務平台的對話機器人服務。一般通訊服務平台除了面對
用戶提供的供身分辨識之帳戶與密碼外,每個使用者身份還會對應一個權杖。權杖是經過加密的序號或亂碼,是讓系統機器認識使用者的資訊。此時將權杖及第一識別碼發送至第二伺服器20,第二伺服器20便能記錄並知道哪一個權杖所代表的用戶將會和第一識別碼的用戶是同一個人。
Fourth step: Scan and parse the two-dimensional barcode with the
接著,第五步驟為:透過第二伺服器20與第三伺服器30的網鈎,第二伺服器20操作該對話機器人服務以提供一資訊詢問程序,用以取得該使用者身份所屬的使用者的個資(S05)。依照本發明,第二伺服器20除了可以用來綁定第一方資料與第三方資料,同時也是引導用戶,在合情合理合法的情境下,提交一些商務上需要知道的個資,而這個情境便是在對話機器人服務下的資訊詢問程序。實作上,資訊詢問程序可以是提供一個問卷或一個線上遊戲於對話機器人服務的聊天室中。前者以直接表明的方式詢問用戶的個資,如果用戶不想要提供,可以退出資訊詢問程序;後者是以遊戲的方式漸漸引導用戶給出所需的個資,其遊戲內容設計因不同領域而不同,不為本發明所限制。使用者身份所屬的使用者的個資可以是,但不限於姓名、連絡電話、通訊地址、性別、職業別、興趣或年齡。
Then, the fifth step is: through the network hooks of the
最後,第六步驟為:以第二伺服器20將該第一識別碼、該權杖及該使用者身份所屬的使用者的個資綁定(S06)。如此一來,來自第三伺服器30的通訊服務平台上的第三方資料,便可以和第一伺服器10中記錄的服務平台的第一方資料結合,從而能更有效的了解及追蹤用戶,進行精準行銷。
Finally, the sixth step is: binding the first identification code, the token, and the personal information of the user to which the user identity belongs with the second server 20 (S06). In this way, the third-party data on the communication service platform from the
然而,依照本發明,在藉由第三伺服器30的通訊服務平台上取得第三方資料前,先取得用戶的聯絡資訊,如電子郵件信箱或手機號碼。這可藉由在步驟S04中,以第二主機50掃描並解析該二維條碼,並依照解析內容以執行以
下來達成:於第二主機50的螢幕上顯示一通知訊息以透過第二主機50取得一聯絡資訊、將該聯絡資訊透過第二主機發50送至第二伺服器20、第二伺服器20依照該聯絡資訊發出一確認訊息,及接收來自該聯絡資訊指向之硬體傳來之對應該確認訊息的一回覆訊息,從而確認該聯絡資訊之真實性。比如,第二主機50的螢幕上顯示的通知訊息為”請輸入您的聯絡電子郵箱”,用戶照著做第二伺服器20便可以取得了聯絡資訊的電子郵箱。接著,第二伺服器20發出一個”請點擊(URL)以進行確認”的確認訊息。當用戶使用操作郵件軟體的硬體(可能是第二主機50或其它電腦,即該聯絡資訊指向之硬體)點擊了該URL,即對第二伺服器20發出了回覆訊息。一來一回之間,第二伺服器20便能確認確有此用戶並取得第一個個資,即聯絡資訊。也因此,步驟S06可進一步將該聯絡資訊與該第一識別碼、該權杖及該使用者身份所屬的使用者的個資綁定。
However, according to the present invention, before obtaining third-party data on the communication service platform of the
為了能執行前述的跨平台數位資訊串接的方法,本發明還提出了一種跨平台數位資訊串接的系統,具體來說,該跨平台數位資訊串接的系統體現為前述的第二伺服器20。進一步分析第二伺服器20,其主要包含了:一通訊模組21、一處理模組22及一儲存模組23。以下分別詳述之。
In order to implement the aforementioned cross-platform digital information serial connection method, the present invention also proposes a cross-platform digital information serial connection system. Specifically, the cross-platform digital information serial connection system is embodied as the aforementioned
通訊模組21通過網路與第三伺服器30、第一主機40與第二主機50訊號連結。網路可以是乙太網路或行動通訊網路,最好都在行動通訊網路上運作。處理模組22與通訊模組21及儲存模組23訊號連通,可包含一處理器及周邊輔助電子元件。處理模組22運作以透過通訊模組21接收來自第一主機40的第一識別碼、接收來自第二主機50的權杖及第一識別碼、與第三伺服器30進行網鈎、操作第三伺服器30提供的對話機器人服務以提供前述資訊詢問程序於第二主機50,進而取得該使用者身份所屬的使用者的個資,及將該第一識別碼、該權杖及該使用者身份所屬的使用者的個資綁定。儲存模組23可以是隨機存取記憶體或
是儲存設備(如硬碟、SSD)與處理模組22訊號連通,用以儲存該第一識別碼、該權杖、該使用者身份所屬的使用者的個資,及其綁定關係。第二伺服器20的運作可以處理模組22調用儲存於儲存模組23中的程式碼來執行。
The
如前所述,第一伺服器10提供的該網頁內容中加入了追蹤腳本代碼,從而當第一主機40透過一瀏覽器於遠端讀取該網頁內容時,第一伺服器10可動態發送該第一識別碼以透過該瀏覽器暫存於第一主機40中;該瀏覽器執行該追蹤腳本代碼以顯示前述的二維條碼於第一主機40的螢幕上,而該二維條碼的解析內容中包含該第一識別碼;以第二主機50掃描並解析該二維條碼,依照解析內容可以執行以下:於第二主機50上啟動通訊軟體、透過該通訊軟體連接遠端第三伺服器30、以一使用者身份加入第三伺服器30提供的對話機器人服務並具有該使用者身份對應的該權杖;及透過第二主機50將該權杖及該第一識別碼發送至處理模組22。此外,瀏覽器可於執行該追蹤腳本代碼時,於第一主機40記錄透過該瀏覽器瀏覽之第一伺服器10提供的網頁檔案及其順序。
As mentioned above, the webpage content provided by the
如需先取得用戶的聯絡資訊並驗證身分,可於第二主機50的螢幕上顯示一通知訊息以透過第二主機50取得聯絡資訊、將該聯絡資訊透過第二主機50與通訊模組21發送至處理模組22、處理模組22依照該聯絡資訊透過通訊模組21發出一確認訊息,及透過通訊模組21接收來自該聯絡資訊指向之硬體傳來之對應該確認訊息的回覆訊息,從而確認該聯絡資訊之真實性。從而,處理模組22可將該聯絡資訊與該第一識別碼、該權杖及該使用者身份所屬的使用者的個資綁定。
If you need to obtain the user's contact information and verify the identity first, you can display a notification message on the screen of the
儘管以上已經示出和描述了本發明的實施例,對於本領域所屬技術人員而言,可以理解在不脫離本發明的原理和精神的情況下可以對這些實施 例進行多種變化、修改、替換和變型,本發明的範圍由所附申請專利範圍及其均等物限定。 Although the embodiments of the present invention have been shown and described above, those skilled in the art can understand that these embodiments can be implemented without departing from the principle and spirit of the present invention. Various changes, modifications, substitutions and modifications are made to the examples, and the scope of the present invention is defined by the scope of the attached patent application and its equivalents.
Claims (7)
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
TW108147627A TWI728622B (en) | 2019-12-25 | 2019-12-25 | Method and system for cross-platform digital information connection |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
TW108147627A TWI728622B (en) | 2019-12-25 | 2019-12-25 | Method and system for cross-platform digital information connection |
Publications (2)
Publication Number | Publication Date |
---|---|
TWI728622B true TWI728622B (en) | 2021-05-21 |
TW202125506A TW202125506A (en) | 2021-07-01 |
Family
ID=77036285
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
TW108147627A TWI728622B (en) | 2019-12-25 | 2019-12-25 | Method and system for cross-platform digital information connection |
Country Status (1)
Country | Link |
---|---|
TW (1) | TWI728622B (en) |
Citations (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
TW201505469A (en) * | 2013-07-25 | 2015-02-01 | Throughtek Co Ltd | Communication system for establishing p2p connections and the corresponding devices using the same |
US20150039462A1 (en) * | 2011-09-23 | 2015-02-05 | Visa International Service Association | E-Wallet Store Injection Search Apparatuses, Methods and Systems |
CN104885110A (en) * | 2012-12-21 | 2015-09-02 | 美国联合包裹服务公司 | Systems and methods for delivery of an item |
US10299118B1 (en) * | 2015-06-01 | 2019-05-21 | Benten Solutions Inc. | Authenticating a person for a third party without requiring input of a password by the person |
-
2019
- 2019-12-25 TW TW108147627A patent/TWI728622B/en active
Patent Citations (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20150039462A1 (en) * | 2011-09-23 | 2015-02-05 | Visa International Service Association | E-Wallet Store Injection Search Apparatuses, Methods and Systems |
CN104885110A (en) * | 2012-12-21 | 2015-09-02 | 美国联合包裹服务公司 | Systems and methods for delivery of an item |
TW201505469A (en) * | 2013-07-25 | 2015-02-01 | Throughtek Co Ltd | Communication system for establishing p2p connections and the corresponding devices using the same |
US10299118B1 (en) * | 2015-06-01 | 2019-05-21 | Benten Solutions Inc. | Authenticating a person for a third party without requiring input of a password by the person |
Also Published As
Publication number | Publication date |
---|---|
TW202125506A (en) | 2021-07-01 |
Similar Documents
Publication | Publication Date | Title |
---|---|---|
US20200363949A1 (en) | Advanced keyboard based search | |
US11250473B2 (en) | Targeted marketing based on social media interaction | |
US20220309121A1 (en) | Website creation system for creating websites having at least one series of directional webpages and related methods | |
US20210303654A1 (en) | Website creation system for creating websites having at least one series of directional webpages and related methods | |
CN107979632B (en) | Processing method, device and system for push information | |
US11620444B2 (en) | Providing action associated with event detected within communication | |
US20180033019A1 (en) | Automated social media queuing system | |
US20120303429A1 (en) | Embedding an object into an electronic message and obtaining content based thereon | |
US11580184B2 (en) | Systems and methods for enhanced networking, conversion tracking, and conversion attribution | |
JP2022546073A (en) | Connecting web publisher inventory to programmatic exchanges without third party cookies | |
US20220414698A1 (en) | System and methods for using enhanced qr codes in a call to action | |
US20130254027A1 (en) | System and method for event experience analysis and correlation | |
US20180063065A1 (en) | Social media engagement engine | |
US20210250414A1 (en) | Methods and systems for facilitating communication between users and destination users using different communication channels | |
US20150372960A1 (en) | Method and system for sending messages per channel | |
KR102341488B1 (en) | The online shopping mall platform connected with influencer site | |
TWI728622B (en) | Method and system for cross-platform digital information connection | |
US20140372204A1 (en) | Automatically Applying Tracking Codes to Electronic Content Published Via a Social Media Service | |
US10354313B2 (en) | Emphasizing communication based on past interaction related to promoted items | |
KR102141484B1 (en) | Method and system for generating automatically personal online shopping mall using social network service | |
US20200111135A1 (en) | Marketing campaign collaboration system and method | |
US20150081438A1 (en) | Method and system for tracking consumer digital body language | |
WO2020219476A1 (en) | Advanced keyboard based search | |
US20220414805A1 (en) | Marketing and analytic system and method for real estate industry | |
US20190333095A1 (en) | Bulk action asset management |