TWI677840B - Advertisement server, wireless communication device and advertisement push method - Google Patents
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Abstract
一種廣告伺服器，與第一無線通訊裝置及第二無線通訊裝置建立無線通訊連接，接收第一無線通訊裝置執行的應用程式的屬性，根據所述屬性獲取對應的廣告，並向所述第二無線通訊裝置推送所述廣告，由所述第二無線通訊裝置顯示所述廣告。還提供了相對應的廣告推送方法、第一無線通訊裝置及其廣告推送方法。 An advertisement server establishes a wireless communication connection with a first wireless communication device and a second wireless communication device, receives attributes of an application program executed by the first wireless communication device, obtains a corresponding advertisement according to the attributes, and sends the corresponding advertisement to the second wireless communication device. The wireless communication device pushes the advertisement, and the second wireless communication device displays the advertisement. A corresponding advertisement pushing method, a first wireless communication device and an advertisement pushing method are also provided.
Description
本發明涉及一種廣告推送方法，尤其涉及一種針對用戶行為習慣及行程安排設置的廣告伺服器、無線通訊裝置及廣告推送方法。 The invention relates to an advertisement pushing method, in particular to an advertisement server, a wireless communication device and an advertisement pushing method which are set according to user behavior habits and schedules.
無線通訊裝置如智慧手機或平板電腦連接至互聯網時，且在使用應用程式時，會被推送廣告，並顯示廣告於當前應用程式介面上。然而，顯示不必要的廣告時，會打斷用戶對應用程式的使用，給用戶帶來不好的使用體驗。 When a wireless communication device such as a smartphone or tablet is connected to the Internet, and when using an application, an advertisement is pushed and the advertisement is displayed on the current application interface. However, displaying unnecessary ads will interrupt the user's use of the application and bring a bad user experience to the user.
有鑑於此，有必要提供一種分別使用兩個無線通訊裝置顯示應用程式及廣告的廣告伺服器與廣告推送方法。 In view of this, it is necessary to provide an ad server and an ad pushing method that use two wireless communication devices to display applications and ads, respectively.
一種廣告伺服器，與第一無線通訊裝置及第二無線通訊裝置建立無線通訊連接，所述廣告伺服器接收第一無線通訊裝置執行的應用程式的屬性，根據所述屬性獲取對應的廣告，並向所述第二無線通訊裝置推送所述廣告，由所述第二無線通訊裝置顯示所述廣告。 An advertisement server establishes a wireless communication connection with a first wireless communication device and a second wireless communication device. The advertisement server receives attributes of an application program executed by the first wireless communication device, obtains corresponding advertisements according to the attributes, and Push the advertisement to the second wireless communication device, and the second wireless communication device displays the advertisement.
一種廣告推送方法，由廣告伺服器執行，其包括：與第一無線通訊裝置及第二無線通訊裝置建立無線通訊連接； 接收所述第一無線通訊裝置執行的應用程式的屬性，根據所述屬性獲取對應的廣告；及向所述第二無線通訊裝置推送所述廣告，由所述第二無線通訊裝置顯示所述廣告。 An advertisement pushing method executed by an advertisement server, comprising: establishing a wireless communication connection with a first wireless communication device and a second wireless communication device; Receiving an attribute of an application program executed by the first wireless communication device, and obtaining a corresponding advertisement according to the attribute; and pushing the advertisement to the second wireless communication device, and the second wireless communication device displays the advertisement .
一種第一無線通訊裝置，與廣告伺服器及第二無線通訊裝置建立無線通訊連接，所述第一無線通訊裝置顯示及執行應用程式，並向所述廣告伺服器提供所述應用程式的屬性，以取得所述廣告伺服器根據所述屬性獲取的廣告，並向所述第二無線通訊裝置推送所述廣告，由所述第二無線通訊裝置顯示所述廣告。 A first wireless communication device establishes a wireless communication connection with an advertisement server and a second wireless communication device, the first wireless communication device displays and executes an application program, and provides the advertisement server with attributes of the application program, To obtain the advertisement obtained by the advertisement server according to the attribute, and push the advertisement to the second wireless communication device, and the second wireless communication device displays the advertisement.
一種第一無線通訊裝置執行的廣告推送方法，其包括：與廣告伺服器及第二無線通訊裝置建立無線通訊連接；顯示及執行應用程式；及向所述廣告伺服器提供所述應用程式的屬性，以取得所述廣告伺服器根據所述屬性獲取的廣告，並向所述第二無線通訊裝置推送所述廣告，由所述第二無線通訊裝置顯示所述廣告。 An advertisement pushing method executed by a first wireless communication device includes: establishing a wireless communication connection with an advertisement server and a second wireless communication device; displaying and executing an application program; and providing the application server with attributes of the application program To obtain the advertisement obtained by the advertisement server according to the attribute, and push the advertisement to the second wireless communication device, and the second wireless communication device displays the advertisement.
本發明的廣告推送系統通過廣告伺服器提供和行程日曆或行為習慣相關的常用應用程式清單至第一無線通訊裝置顯示，並在應用程式被點選的情況下，通過所述廣告伺服器將與應用程式屬性相關的廣告傳送至第二無線通訊裝置，並由第二無線通訊裝置顯示所述廣告，因此用戶可在第一無線通訊裝置純粹使用當前應用程式，而在第二無線通訊裝置查看相關程度高的廣告，較大地提高了用戶體驗。 The advertisement pushing system of the present invention provides a list of commonly used applications related to the travel calendar or behavior habits to the first wireless communication device through an advertisement server, and when the applications are clicked, the advertisement server will communicate with The advertisement related to the application attribute is transmitted to the second wireless communication device, and the advertisement is displayed by the second wireless communication device. Therefore, the user can use the current application purely on the first wireless communication device and view the related information on the second wireless communication device. A high degree of advertising greatly improves the user experience.
1‧‧‧廣告推送系統 1‧‧‧Ad Push System
100‧‧‧第一無線通訊裝置 100‧‧‧The first wireless communication device
110‧‧‧第一處理器 110‧‧‧first processor
20‧‧‧第一顯示幕 20‧‧‧ the first display
30‧‧‧第一記憶體 30‧‧‧first memory
40‧‧‧第一無線通訊模組 40‧‧‧The first wireless communication module
50‧‧‧輸入模組 50‧‧‧input module
200‧‧‧第二無線通訊裝置 200‧‧‧Second wireless communication device
210‧‧‧第二處理器 210‧‧‧ second processor
220‧‧‧第二顯示幕 220‧‧‧Second Display
230‧‧‧第二記憶體 230‧‧‧Second memory
240‧‧‧第二無線通訊模組 240‧‧‧Second wireless communication module
300‧‧‧廣告伺服器 300‧‧‧Ad Server
310‧‧‧第三處理器 310‧‧‧ third processor
320‧‧‧資料庫 320‧‧‧Database
330‧‧‧第三無線通訊模組 330‧‧‧Third wireless communication module
圖1為本發明較佳實施例的廣告推送系統的功能模組圖。 FIG. 1 is a functional module diagram of an advertisement pushing system according to a preferred embodiment of the present invention.
圖2為本發明較佳實施例的廣告推送方法的流程圖。 FIG. 2 is a flowchart of an advertisement pushing method according to a preferred embodiment of the present invention.
請參閱圖1，本發明較佳實施例提供一廣告推送系統1包括第一無線通訊裝置100、第二無線通訊裝置200及廣告伺服器300。所述第一無線通訊裝置100、第二無線通訊裝置200與廣告伺服器300之間可建立無線通訊連接。所述第一無線通訊裝置100可為行動電話、平板電腦或PDA等。所述第二無線通訊裝置200可為穿戴式電子裝置，例如可為智慧手錶。在其他實施例中，所述第一無線通訊裝置100及第二無線通訊裝置200可為分別裝設有顯示幕的兩個電子裝置。 Referring to FIG. 1, a preferred embodiment of the present invention provides an advertisement pushing system 1 including a first wireless communication device 100, a second wireless communication device 200 and an advertisement server 300. A wireless communication connection can be established between the first wireless communication device 100, the second wireless communication device 200, and the advertisement server 300. The first wireless communication device 100 may be a mobile phone, a tablet computer, or a PDA. The second wireless communication device 200 may be a wearable electronic device, such as a smart watch. In other embodiments, the first wireless communication device 100 and the second wireless communication device 200 may be two electronic devices respectively equipped with a display screen.
所述第一無線通訊裝置100包括第一處理器110、第一顯示幕20、第一記憶體30、第一無線通訊模組40及輸入模組50。所述第一顯示幕20顯示用戶介面、應用程式以及廣告。所述第一記憶體30用於存儲用戶設置的行程日曆及來自所述廣告伺服器300的應用程式清單。本實施例中，所述行程日曆為用戶設置有具體事件的日曆，該行程日曆至少包括事件、時間及地點。所述第一無線通訊模組40用於與所述第二無線通訊裝置200及廣告伺服器300建立無線通訊連接，並傳送資料及資訊。所述輸入模組50用於接收用戶的輸入操作。 The first wireless communication device 100 includes a first processor 110, a first display screen 20, a first memory 30, a first wireless communication module 40 and an input module 50. The first display screen 20 displays a user interface, an application, and an advertisement. The first memory 30 is configured to store a trip calendar set by a user and a list of applications from the advertisement server 300. In this embodiment, the itinerary calendar is a calendar set by a user with specific events, and the itinerary calendar includes at least events, times, and locations. The first wireless communication module 40 is configured to establish a wireless communication connection with the second wireless communication device 200 and the advertisement server 300 and transmit data and information. The input module 50 is configured to receive a user's input operation.
所述第二無線通訊裝置200包括第二處理器210、第二顯示幕220、第二記憶體230及第二無線通訊模組240。所述第二顯示幕220顯示用戶介面、應用程式以及廣告。所述第二記憶體230存儲所述廣告。本實施例中，所述第二處理器210收集當所述第二顯示幕220顯示廣告時，用戶和廣告之間的互動記錄。所述互動記錄可包括用戶對於所述廣告的點擊、回答問卷和投票等互動事件。所述第二無線通訊模組240用於與所述第一無線通訊裝置100及廣告伺服器300建立無線通訊連接，並傳送資料及資訊。 The second wireless communication device 200 includes a second processor 210, a second display screen 220, a second memory 230, and a second wireless communication module 240. The second display screen 220 displays a user interface, applications, and advertisements. The second memory 230 stores the advertisement. In this embodiment, the second processor 210 collects interaction records between the user and the advertisement when the second display screen 220 displays an advertisement. The interaction record may include interaction events such as a user's click on the advertisement, answering a questionnaire, and voting. The second wireless communication module 240 is configured to establish a wireless communication connection with the first wireless communication device 100 and the advertisement server 300 and transmit data and information.
所述廣告伺服器300包括第三處理器310、資料庫320及第三無線通訊模組330。所述資料庫320儲存有所述應用程式清單及所述互動記錄。所述第三無線通訊模組330用於與所述第一無線通訊裝置100及第二無線通訊裝置200建立無線通訊連接，並傳送資料及資訊。 The advertisement server 300 includes a third processor 310, a database 320, and a third wireless communication module 330. The database 320 stores the application list and the interaction history. The third wireless communication module 330 is configured to establish a wireless communication connection with the first wireless communication device 100 and the second wireless communication device 200 and transmit data and information.
所述第三處理器310分析第一無線通訊裝置100中所述行程日曆的事件、時間及地點與用戶所使用的應用程式之間的關聯，若此後在所述行程日曆中有相同的事件、時間和/或地點，所述第三處理器310根據所述關聯產生並提供對應所述行程日曆的應用程式清單至所述第一無線通訊裝置100顯示。 The third processor 310 analyzes the association between the event, time, and place of the travel calendar in the first wireless communication device 100 and the application used by the user. If there is the same event in the travel calendar thereafter, Time and / or place, the third processor 310 generates and provides a list of applications corresponding to the itinerary calendar to the first wireless communication device 100 for display according to the association.
另外，所述第一處理器110還將用戶對於應用程式的使用記錄傳送至所述廣告伺服器300。所述使用記錄包括用戶每次使用應用程式的時間與地點。所述第一處理器110還可將所述第一無線通訊裝置100的當前時間和/或地點傳送至所述廣告伺服器300。所述第三處理器310還分析所述使用記錄的應用程式、時間及地點之間的關聯，此後根據此關聯和所述第一無線通訊裝置100的當前時間和/或地點產生並提供對應所述使用記錄的應用程式清單至所述第一無線通訊裝置100顯示。所述廣告伺服器300還通過所述第三無線通訊模組240從所述第二無線通訊裝置200獲取所述互動記錄，並將所述互動記錄儲存於所述資料庫320中。 In addition, the first processor 110 also transmits a user's use history of the application program to the advertisement server 300. The usage record includes the time and place of each time the user uses the application. The first processor 110 may also transmit the current time and / or location of the first wireless communication device 100 to the advertisement server 300. The third processor 310 also analyzes the association between the application, time, and place of the usage record, and thereafter generates and provides corresponding correspondence based on the association and the current time and / or place of the first wireless communication device 100. The application list of the recorded usage is displayed on the first wireless communication device 100. The advertisement server 300 also obtains the interaction record from the second wireless communication device 200 through the third wireless communication module 240, and stores the interaction record in the database 320.
請參閱圖2，本發明較佳實施例的廣告推送系統1的廣告推送方法包括如下步驟： Referring to FIG. 2, the advertisement pushing method of the advertisement pushing system 1 of the preferred embodiment of the present invention includes the following steps:
步驟S01，所述第一無線通訊裝置100通過第一處理器110收集用戶行為。本實施例中，所述用戶行為包括所述使用記錄和行程日曆等。所述第一無線通訊裝置100通過所述第一無線通訊模組40及第三無線通訊模組330將收集的用戶行為傳送至所述廣告伺服器300。 In step S01, the first wireless communication device 100 collects user behavior through the first processor 110. In this embodiment, the user behavior includes the usage record, a trip calendar, and the like. The first wireless communication device 100 transmits the collected user behaviors to the advertisement server 300 through the first wireless communication module 40 and the third wireless communication module 330.
步驟S02，所述廣告伺服器300分析出和所述行程日曆及使用記錄相關的應用程式清單。所述廣告伺服器300通過第三處理器310分析第一無線通訊裝置100中所述行程日曆的事件、時間及地點與用戶所使用的應用程式之間的關聯，以產生對應行程日曆的應用程式清單。所述廣告伺服器300還通過第三處理器310分析所述使用記錄的應用程式、時間及地點之間的關聯，以產生對應使用記錄的應用程式清單。所述廣告伺服器300通過所述第三無線通訊模組330將對應行程日曆的應用程式清單和對應使用記錄的應用程式清單傳送至所述第一無線通訊裝置100。 In step S02, the advertisement server 300 analyzes a list of applications related to the schedule calendar and usage records. The advertisement server 300 analyzes the association between the event, time, and place of the travel calendar in the first wireless communication device 100 and the application used by the user through the third processor 310 to generate an application corresponding to the travel calendar. List. The advertisement server 300 also analyzes the association between the application, time, and place of the usage record through the third processor 310 to generate a list of applications corresponding to the usage record. The advertisement server 300 transmits the application list corresponding to the travel calendar and the application list corresponding to the use record to the first wireless communication device 100 through the third wireless communication module 330.
步驟S03，判斷用戶在預設時段是否設置有行程日曆。本實施例中，所述預設時段可以為當天全天、當天上午、當天下午或包含當天的一個星期。所述第一無線通訊裝置100通過第一處理器110查看第一記憶體30中是否設置有行程日曆。若判斷用戶在所述預設時段設置有行程日曆，則執行步驟04；若判斷用戶在所述預設時段沒有設置行程日曆，則執行步驟05。 In step S03, it is determined whether a trip calendar is set by the user in a preset period. In this embodiment, the preset period may be all day of the day, morning of the day, afternoon of the day, or a week including the day. The first wireless communication device 100 checks whether a travel calendar is set in the first memory 30 through the first processor 110. If it is determined that the user has set an itinerary calendar during the preset period, step 04 is performed; if it is determined that the user has not set an itinerary calendar during the preset period, step 05 is performed.
步驟S04，所述第一顯示幕20顯示對應行程日曆的應用程式清單中的應用程式。 In step S04, the first display screen 20 displays applications in the application list corresponding to the calendar of the trip.
步驟S05，所述第一顯示幕20顯示對應使用記錄的應用程式清單中的應用程式。 In step S05, the first display screen 20 displays the applications in the application list corresponding to the usage record.
本實施例中，所述第一顯示幕20在用戶介面的桌面顯示所述應用程式清單中的應用程式，以便用戶快速選取和所述行程日曆或使用記錄相關的常用應用程式。 In this embodiment, the first display screen 20 displays an application in the application list on a desktop of a user interface, so that a user can quickly select a common application related to the travel calendar or usage history.
步驟S06，所述第一顯示幕20偵測用戶點選的應用程式。所述用戶通過在第一顯示幕20上操作以點選第一顯示幕20顯示的應用程式。可以理解，所述第一顯示幕20偵測到應用程式被點選後，所述第一處理器110執行所述應用程式。 In step S06, the first display screen 20 detects an application program selected by the user. The user clicks on an application displayed on the first display screen 20 by operating on the first display screen 20. It can be understood that after the first display screen 20 detects that the application is clicked, the first processor 110 executes the application.
步驟S07，所述廣告伺服器300根據點選的應用程式的屬性獲取對應的廣告。所述第一無線通訊裝置100的第一處理器110通過被點選的應用程式獲取所述應用程式的屬性，包括所述應用程式的種類及/或狀態，並將所述屬性傳送至所述廣告伺服器300。本實施例中，所述應用程式的種類可以是視頻、音訊、社交群體或導航等。所述廣告伺服器300通過第三處理器310根據該應用程式的屬性獲取對應的廣告。本實施例中，所述廣告可儲存於所述資料庫320中。例如若用戶點選購物應用程式，則對應的廣告可以是商品促銷優惠，這廣告是對應應用程式的種類。例如若用戶點選運動應用程式並開始跑步，則對應的廣告可以是慢跑鞋廣告，這是對應應用程式的跑步運動的狀態。例如若用戶點選導航應用程式並經過電影院附近，則對應的廣告可以是最近上映的電影廣告，這是對應應用程式的位於電影院附近的狀態。 In step S07, the advertisement server 300 obtains a corresponding advertisement according to the attributes of the clicked application. The first processor 110 of the first wireless communication device 100 obtains attributes of the application, including the type and / or status of the application, through the selected application, and transmits the attributes to the application. Ad server 300. In this embodiment, the type of the application may be video, audio, social group, or navigation. The advertisement server 300 obtains the corresponding advertisement through the third processor 310 according to the attributes of the application. In this embodiment, the advertisement may be stored in the database 320. For example, if a user clicks a shopping application, the corresponding advertisement may be a product promotion offer, and this advertisement is the type of the corresponding application. For example, if a user clicks on a sports application and starts running, the corresponding advertisement may be an advertisement for jogging shoes, which is the state of running sports corresponding to the application. For example, if a user clicks a navigation application and passes by the vicinity of a movie theater, the corresponding advertisement may be a recently released movie advertisement, which is a state where the corresponding application is located near the movie theater.
步驟S08，所述廣告伺服器300判斷所述第一無線通訊裝置100是否連接有第二無線通訊裝置200。所述第一無線通訊裝置100通過第一無線通訊模組40獲知其是否與第二無線通訊裝置200建立無線通訊連接，並將此連接狀態回饋至所述廣告伺服器300。當判斷所述第一無線通訊裝置100連接有第二無線通訊裝置200時，執行步驟S09。當判斷所述第一無線通訊裝置100未連接有第二無線通訊裝置200時，執行步驟S13。 In step S08, the advertisement server 300 determines whether the first wireless communication device 100 is connected to the second wireless communication device 200. The first wireless communication device 100 learns whether it establishes a wireless communication connection with the second wireless communication device 200 through the first wireless communication module 40, and returns this connection status to the advertising server 300. When it is determined that the first wireless communication device 100 is connected to the second wireless communication device 200, step S09 is performed. When it is determined that the second wireless communication device 200 is not connected to the first wireless communication device 100, step S13 is performed.
步驟S09，所述廣告伺服器300將廣告推送至所述第二無線通訊裝置200。本實施例中，當所述第二無線通訊裝置200連接至網路時，所述廣告伺服器300可直接通過所述第三無線通訊模組330及第二無線通訊模組240傳送該廣告至所述第二無線通訊裝置200。當所述第二無線通訊裝置200未連接至網路時，則所述廣告伺服器300可先將廣告傳送至第一無線通訊裝置100，再由第一無線通訊裝置100傳送至第二無線通訊裝置200。 In step S09, the advertisement server 300 pushes an advertisement to the second wireless communication device 200. In this embodiment, when the second wireless communication device 200 is connected to the network, the advertisement server 300 may directly send the advertisement to the third wireless communication module 330 and the second wireless communication module 240 to The second wireless communication device 200. When the second wireless communication device 200 is not connected to the network, the advertisement server 300 may first transmit the advertisement to the first wireless communication device 100 and then the first wireless communication device 100 to the second wireless communication.装置 200。 The device 200.
步驟S10，當所述第一無線通訊裝置100正在執行用戶點選的應用程式時，所述第二無線通訊裝置200通過第二顯示幕220顯示所述廣告。本實施例中，所述第二顯示幕220在通知欄彈出所述廣告的簡要通知，用戶可通過點擊該廣告簡要通知來查看所述廣告的全部內容。 In step S10, when the first wireless communication device 100 is executing an application program selected by the user, the second wireless communication device 200 displays the advertisement through the second display screen 220. In this embodiment, the second display screen 220 pops up a brief notification of the advertisement in the notification bar, and the user can view the entire content of the advertisement by clicking the brief notification of the advertisement.
步驟S11，所述第二處理器210收集用戶的所述互動記錄。本實施例中，第二處理器210收集用戶對第二顯示幕220顯示的廣告的點擊、回答問卷和投票等互動事件，以得出所述互動記錄，並將所述互動記錄直接傳送至所述廣告伺服器300，或通過所述第一無線通訊裝置100傳送至所述廣告伺服器300。 In step S11, the second processor 210 collects the interaction record of the user. In this embodiment, the second processor 210 collects interactive events such as user clicks on advertisements displayed on the second display screen 220, answers to questionnaires, and votes to obtain the interaction record, and directly transmits the interaction record to all The advertisement server 300 is transmitted to the advertisement server 300 through the first wireless communication device 100.
步驟S12，所述廣告伺服器300分析所述互動記錄並將所述互動記錄儲存至所述資料庫320。本實施例中，所述廣告伺服器300從所述互動記錄可分析出用戶對哪些廣告比較感興趣。下次執行步驟S07時，所述廣告伺服器300就可根據點選的應用程式的屬性和所述互動記錄的分析獲取對應的廣告，使獲取的廣告能準確符合用戶喜好。 In step S12, the advertisement server 300 analyzes the interaction record and stores the interaction record in the database 320. In this embodiment, the advertisement server 300 can analyze which advertisements the user is interested in from the interaction history. The next time step S07 is executed, the advertisement server 300 may obtain corresponding advertisements according to the properties of the clicked application and the analysis of the interaction record, so that the obtained advertisements can accurately meet user preferences.
步驟S13，所述廣告伺服器300傳送廣告至所述第一無線通訊裝置100。 In step S13, the advertisement server 300 sends an advertisement to the first wireless communication device 100.
步驟S14，當所述第一無線通訊裝置100正在執行用戶點選的應用程式時，所述第一無線通訊裝置100通過第一顯示幕20顯示所述廣告。本實施例中，所述第一顯示幕20在通知欄彈出所述廣告的簡要通知，用戶可通過點擊該簡要通知來查看所述廣告的全部內容。 In step S14, when the first wireless communication device 100 is executing an application program selected by the user, the first wireless communication device 100 displays the advertisement through the first display screen 20. In this embodiment, the first display screen 20 pops up a brief notification of the advertisement in the notification bar, and the user can view the entire content of the advertisement by clicking the brief notification.
步驟S15，所述第一處理器110收集用戶的所述互動記錄。本實施例中，第一處理器110收集用戶對第一顯示幕20顯示的廣告的點擊、回答問卷和投票等互動事件，以得出所述互動記錄，並將所述互動記錄直接傳送至所述廣告伺服器300。可以理解，步驟S15完成後可執行步驟S12。 In step S15, the first processor 110 collects the interaction record of the user. In this embodiment, the first processor 110 collects interactive events such as user clicks on the advertisements displayed on the first display screen 20, answers to questionnaires, and votes to obtain the interaction record, and directly transmits the interaction record to all Mentioned advertising server 300. It can be understood that step S12 may be performed after step S15 is completed.
本發明的廣告推送系統1通過廣告伺服器300提供和用戶的行程日曆或使用記錄相關的常用應用程式清單至第一無線通訊裝置100顯示，並在應用程式被點選的情況下，通過所述廣告伺服器300將與應用程式屬性相關的廣告傳送至第二無線通訊裝置200，並由第二無線通訊裝置200顯示所述廣告，因此用戶可在第一無線通訊裝置100純粹使用當前應用程式，而在第二無線通訊裝置200查看相關程度高的廣告，較大地提高了用戶體驗。 The advertisement pushing system 1 of the present invention provides a list of frequently used applications related to the user's travel calendar or usage records to the first wireless communication device 100 through the advertisement server 300, and when the applications are clicked, it passes through the The advertisement server 300 transmits an advertisement related to the attributes of the application program to the second wireless communication device 200, and the second wireless communication device 200 displays the advertisement, so the user can use the current application program purely in the first wireless communication device 100, And viewing a highly relevant advertisement on the second wireless communication device 200 greatly improves the user experience.
綜上所述，本發明符合發明專利要件，爰依法提出專利申請。惟，以上所述者僅為本發明之較佳實施方式，舉凡熟悉本案技藝之人士，於爰依本發明精神所作之等效修飾或變化，皆應涵蓋於以下之申請專利範圍內。 In summary, the present invention complies with the elements of an invention patent, and a patent application is filed in accordance with the law. However, the above is only a preferred embodiment of the present invention. For those who are familiar with the skills of the present case, equivalent modifications or changes made according to the spirit of the present invention should be covered by the following patent applications.
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| US20150170210A1 (en) * | 2012-06-11 | 2015-06-18 | Samsung Electronics Co., Ltd. | User terminal device, server device, system comprising same, and advertisement service method thereof |
| TW201606641A (en) * | 2014-07-11 | 2016-02-16 | 李赫宰 | Advertisement system using connection signal of audio output device in digital device |
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