TWI667917B - Multimedia search result display method and device - Google Patents

Multimedia search result display method and device Download PDF

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TWI667917B
TWI667917B TW107107591A TW107107591A TWI667917B TW I667917 B TWI667917 B TW I667917B TW 107107591 A TW107107591 A TW 107107591A TW 107107591 A TW107107591 A TW 107107591A TW I667917 B TWI667917 B TW I667917B
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user
multimedia
search result
content
intention
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TW201902229A (en
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徐利雨
劉雲劍
劉尚堃
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大陸商優酷網絡技術(北京)有限公司
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/43Querying
    • G06F16/438Presentation of query results
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor

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  • Theoretical Computer Science (AREA)
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  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

本公開涉及多媒體搜索結果展示方法及裝置,所述方法包括:在響應於用戶輸入關鍵詞而獲得的搜索結果頁面中,展示與所述關鍵詞相關的多媒體資源條目;獲取用戶對多媒體資源條目的點擊方式;根據所述點擊方式確定與用戶意圖相關聯的內容;在用戶返回所述搜索結果頁面、或者響應於用戶再次輸入上述關鍵詞而獲得搜索結果頁面的情況下,在搜索結果頁面中展示與用戶意圖相關聯的內容。根據本公開的多媒體搜索結果展示方法及裝置能夠有效識別用戶意圖,並根據用戶意圖向用戶展示用戶可能感興趣的內容,為不同用戶提供個性化、精準推薦,提高用戶體驗。The present disclosure relates to a multimedia search result display method and apparatus, the method comprising: displaying a multimedia resource item related to the keyword in a search result page obtained in response to a user inputting a keyword; acquiring a user's multimedia resource entry a click mode; determining content associated with the user's intention according to the click mode; displaying the search result page in a case where the user returns to the search result page or obtains a search result page in response to the user inputting the keyword again Content associated with the user's intent. The multimedia search result display method and apparatus according to the present disclosure can effectively identify the user's intention, and display the content that the user may be interested in according to the user's intention, provide personalized and accurate recommendation for different users, and improve the user experience.

Description

多媒體搜索結果展示方法及裝置Multimedia search result display method and device

本公開涉及多媒體技術領域,尤其涉及一種多媒體搜索結果展示方法及裝置。The present disclosure relates to the field of multimedia technologies, and in particular, to a method and an apparatus for displaying multimedia search results.

搜索結果展示是客戶端根據用戶輸入的關鍵詞從服務端獲取相應的搜索結果進行展示,在對某一個關鍵詞進行搜索結果展示時,結果列表中包含的搜索結果多種多樣,用戶需要篩選、翻頁查找。同一個關鍵詞多次搜索展示的結果是一樣的,不能更好的滿足用戶的需求。The search result display is that the client obtains the corresponding search result from the server according to the keyword input by the user, and when the search result is displayed on a certain keyword, the search result included in the result list is various, and the user needs to filter and turn. Page lookup. The result of multiple search and display of the same keyword is the same, and can not better meet the needs of users.

有鑑於此,本公開提出了一種多媒體搜索結果展示方法及裝置,能夠基於用戶意圖調整所展示的搜索結果。In view of this, the present disclosure proposes a multimedia search result display method and apparatus capable of adjusting the displayed search results based on user intentions.

根據本公開的一方面,提供了一種多媒體搜索結果展示方法,包括:在響應於用戶輸入關鍵詞而獲得的搜索結果頁面中,展示與所述關鍵詞相關的多媒體資源條目;獲取用戶對多媒體資源條目的點擊方式;根據所述點擊方式確定與用戶意圖相關聯的內容;在用戶返回所述搜索結果頁面、或者響應於用戶再次輸入上述關鍵詞而獲得搜索結果頁面的情況下,在搜索結果頁面中展示與用戶意圖相關聯的內容。According to an aspect of the present disclosure, a multimedia search result presentation method is provided, including: displaying a multimedia resource item related to the keyword in a search result page obtained in response to a user inputting a keyword; acquiring a user-to-multimedia resource a manner of clicking on the item; determining content associated with the user's intent according to the click mode; and in the case of the user returning the search result page or obtaining the search result page in response to the user inputting the keyword again, on the search result page Shows content associated with user intent.

根據本公開的另一方面,提供了一種多媒體搜索結果展示裝置,包括:展示模組,用於在響應於用戶輸入關鍵詞而獲得的搜索結果頁面中,展示與所述關鍵詞相關的多媒體資源條目;獲取模組,用於獲取用戶對多媒體資源條目的點擊方式;第一確定模組,用於根據所述點擊方式確定與用戶意圖相關聯的內容;調整模組,在用戶返回所述搜索結果頁面、或者響應於用戶再次輸入上述關鍵詞而獲得搜索結果頁面的情況下,在搜索結果頁面中展示與用戶意圖相關聯的內容。According to another aspect of the present disclosure, a multimedia search result display apparatus is provided, including: a display module, configured to display a multimedia resource related to the keyword in a search result page obtained in response to a user inputting a keyword An entry module is configured to obtain a click mode of the user for the multimedia resource item; a first determining module, configured to determine content associated with the user intent according to the click mode; and an adjustment module, where the user returns the search In the case of the result page, or in the case where the search result page is obtained in response to the user inputting the above keyword again, the content associated with the user's intention is displayed in the search result page.

根據本公開的另一方面,提供了一種多媒體搜索結果展示裝置,包括:處理器;用於存儲處理器可執行指令的記憶體;其中,所述處理器被配置為執行上述方法。In accordance with another aspect of the present disclosure, a multimedia search result presentation apparatus is provided, comprising: a processor; a memory for storing processor-executable instructions; wherein the processor is configured to perform the above method.

根據本公開的另一方面,提供了一種非揮發性計算機可讀存儲介質,其上存儲有計算機程式指令,其中,所述計算機程式指令被處理器執行時實現上述方法。According to another aspect of the present disclosure, there is provided a non-volatile computer readable storage medium having stored thereon computer program instructions, wherein the computer program instructions are executed by a processor to implement the above method.

通過根據用戶在搜索結果頁面上對多媒體資源條目的點擊方式,確定與用戶意圖相關聯的內容,用於在用戶返回所述搜索結果頁面、或者響應於用戶再次輸入上述關鍵詞而獲得搜索結果頁面的情況下,在搜索結果頁面中展示與用戶意圖相關聯的內容,實現對搜索結果的調整。根據本公開的多媒體搜索結果展示方法及裝置能夠有效識別用戶意圖,並根據用戶意圖向用戶展示用戶可能感興趣的內容,為不同用戶提供個性化、精準推薦,提高用戶體驗。Determining content associated with the user's intent by clicking on the manner in which the user clicks on the multimedia resource item on the search results page, for obtaining the search result page when the user returns to the search result page, or in response to the user inputting the keyword again In the case where the content associated with the user's intention is displayed in the search result page, the adjustment of the search result is realized. The multimedia search result display method and apparatus according to the present disclosure can effectively identify the user's intention, and display the content that the user may be interested in according to the user's intention, provide personalized and accurate recommendation for different users, and improve the user experience.

根據下面參考附圖對示例性實施例的詳細說明,本公開的其它特徵及方面將變得清楚。Further features and aspects of the present disclosure will become apparent from the following detailed description of exemplary embodiments.

以下將參考附圖詳細說明本公開的各種示例性實施例、特徵和方面。附圖中相同的附圖標記表示功能相同或相似的元件。儘管在附圖中示出了實施例的各種方面,但是除非特別指出,不必按比例繪製附圖。Various exemplary embodiments, features, and aspects of the present disclosure are described in detail below with reference to the drawings. The same reference numerals in the drawings denote the same or similar elements. Although the various aspects of the embodiments are illustrated in the drawings, the drawings are not necessarily drawn to scale unless otherwise indicated.

在這裡專用的詞“示例性”意為“用作例子、實施例或說明性”。這裡作為“示例性”所說明的任何實施例不必解釋為優於或好於其它實施例。The word "exemplary" is used exclusively herein to mean "serving as an example, embodiment, or illustrative." Any embodiment described herein as "exemplary" is not necessarily to be construed as preferred or preferred.

另外,為了更好的說明本公開,在下文的具體實施方式中給出了眾多的具體細節。本領域技術人員應當理解,沒有某些具體細節,本公開同樣可以實施。在一些實例中,對於本領域技術人員熟知的方法、手段、元件和電路未作詳細描述,以便於凸顯本公開的主旨。In addition, numerous specific details are set forth in the Detailed Description of the <RTIgt; Those skilled in the art will appreciate that the present disclosure may be practiced without some specific details. In some instances, methods, means, components, and circuits that are well known to those skilled in the art are not described in detail.

實施例1Example 1

圖1示出根據本公開一實施例的多媒體搜索結果展示方法的流程圖。該方法可用於智慧型手機、計算機、平板電腦等終端設備。如圖1所示,該方法包括:FIG. 1 illustrates a flow chart of a multimedia search result presentation method in accordance with an embodiment of the present disclosure. The method can be used for terminal devices such as smart phones, computers, and tablets. As shown in Figure 1, the method includes:

步驟S11,在響應於用戶輸入關鍵詞而獲得的搜索結果頁面中,展示與所述關鍵詞相關的多媒體資源條目。Step S11, displaying a multimedia resource item related to the keyword in a search result page obtained in response to a user inputting a keyword.

圖2示出根據本公開一實施例的多媒體搜索結果頁面的示意圖。如圖2所示,舉例來說,以客戶端為例,當用戶想通過客戶端獲取視頻資源時,可以通過客戶端的視頻應用(或者視頻站點)中的搜索引擎(搜索方塊)輸入關鍵詞進行搜索、或者通過點擊客戶端提供的關鍵詞來輸入關鍵詞進行搜索,查找相應的視頻資源,例如用戶可以輸入關鍵詞“三生三世十里桃花”查找相應的視頻資源。FIG. 2 shows a schematic diagram of a multimedia search result page in accordance with an embodiment of the present disclosure. As shown in FIG. 2, for example, in the case of a client, when a user wants to obtain a video resource through a client, the keyword can be input through a search engine (search box) in the video application (or video site) of the client. Search, or click on the keywords provided by the client to enter keywords to search and find the corresponding video resources. For example, the user can input the keyword "Sansheng Sanshi Shili Peach Blossom" to find the corresponding video resources.

客戶端可響應於用戶輸入關鍵詞而向視頻服務器發送請求命令,所述請求命令可以包括搜索關鍵詞、用戶信息等,服務器響應於所述請求命令並根據所述請求命令查找與關鍵詞匹配的視頻資源作為搜索結果返回給客戶端,客戶端接收所述搜索結果並向用戶展示搜索結果頁面,客戶端可以在搜索結果頁面中展示與所述關鍵詞相關的多媒體資源條目。其中,所述搜索結果中的多媒體資源可以是根據服務器端的統計、用戶點擊率最高的一部分視頻資源。如圖2所示,客戶端在搜索結果頁面中逐條展示與“三生三世十里桃花”相關的視頻資源條目。The client may send a request command to the video server in response to the user inputting the keyword, the request command may include a search keyword, user information, and the like, and the server responds to the request command and searches for a keyword matching according to the request command. The video resource is returned to the client as a search result, and the client receives the search result and presents the search result page to the user, and the client may display the multimedia resource item related to the keyword in the search result page. The multimedia resource in the search result may be a part of the video resource with the highest user click rate according to the statistics of the server. As shown in Figure 2, the client displays the video resource entries related to "Sansheng Sanshi Shili Peach Blossom" one by one in the search results page.

步驟S12,獲取用戶對多媒體資源條目的點擊方式。Step S12: Acquire a click manner of the user for the multimedia resource item.

用戶可以通過點擊所述搜索結果頁面展示的多媒體資源條目,訪問相應的多媒體資源。客戶端可以獲取用戶對多媒體資源條目的點擊方式,例如點擊的對象、速度、點擊的條目數等,用戶對多媒體資源條目的點擊方式可以由客戶端通過檢測用戶的操作時間、操作內容等實現。The user can access the corresponding multimedia resource by clicking on the multimedia resource item displayed on the search result page. The client can obtain the manner in which the user clicks on the multimedia resource item, such as the object to be clicked, the speed, the number of clicked items, and the like, and the manner in which the user clicks on the multimedia resource item can be implemented by the client by detecting the operation time of the user, the operation content, and the like.

步驟S13,根據所述點擊方式確定與用戶意圖相關聯的內容。Step S13, determining content associated with the user's intention according to the click mode.

用戶的點擊方式,可反映用戶意圖,這裡所說的用戶意圖,可以是用戶針對搜索結果的使用意圖。舉例來說,用戶連續點擊了多個條目表示用戶可能不太瞭解視頻內容,用戶可能希望快速瞭解視頻內容。The user's click method can reflect the user's intention. The user intent mentioned here can be the user's intention to use the search result. For example, a user clicking on multiple entries in succession indicates that the user may not be familiar with the video content, and the user may wish to quickly learn about the video content.

在一種可能的實施方式中,客戶端可以根據點擊方式確定用戶意圖,客戶端可以預先存儲與不同的點擊方式相對應的用戶意圖,不同的點擊方式與用戶意圖之間的對應關係可以是根據長期的統計數據獲取,或者也可以根據用戶行為研究獲得,本公開對此不作限定。舉例來說,連續點擊多個條目的點擊方式,所對應的用戶意圖可為“希望快速瞭解視頻內容”,直接點擊條目下的子條目(例如視頻中的一集),所對應的用戶意圖可為“明確要觀賞該視頻”,等等。In a possible implementation manner, the client may determine the user's intention according to the click manner, and the client may pre-store the user intention corresponding to different click modes, and the correspondence between the different click modes and the user's intention may be based on the long-term The statistical data is obtained, or can also be obtained according to the user behavior research, which is not limited in the disclosure. For example, the click mode of consecutively clicking multiple items, the corresponding user intent may be “hope to quickly understand the video content”, and directly click on the sub-items under the item (for example, an episode in the video), and the corresponding user intention may be To "clearly want to watch this video", and so on.

在一種可能的實施方式中,可在客戶端或服務器端建立用戶意圖和與用戶意圖相關聯的內容之間的對應關係。例如,根據點擊方式確定用戶意圖後,客戶端可以根據該對應關係生成用於獲取相應與用戶意圖相關聯的內容的請求命令,並發送此命令以從服務器獲取與用戶意圖相關聯的內容,例如,在用戶不太瞭解視頻內容的情況下,用戶可能希望快速瞭解視頻內容,客戶端可以根據用戶意圖生成第一請求命令發送給服務器,該第一請求命令與用戶意圖之間符合上述對應關係,服務器響應於所述第一請求命令向客戶端返回視頻預告、視頻花絮等。In one possible implementation, a correspondence between user intent and content associated with the user's intent can be established at the client or server. For example, after determining the user's intention according to the click mode, the client may generate a request command for acquiring content corresponding to the user's intention according to the correspondence, and send the command to acquire content associated with the user's intention from the server, for example, In the case that the user does not know the video content, the user may wish to quickly understand the video content, and the client may send a first request command to the server according to the user's intention, and the first request command and the user's intention meet the above correspondence relationship. The server returns a video trailer, a video trailer, etc. to the client in response to the first request command.

以圖2所示示例為例,客戶端可以根據用戶連續點擊多個條目這一點擊方式確定用戶意圖為快速瞭解“三生三世十里桃花”的視頻內容,此時可以根據用戶意圖生成第一請求命令(例如,相對於上述請求命令添加關鍵詞“預告、花絮”等),通過服務器獲取與“三生三世十里桃花”相關聯的預告、花絮等。Taking the example shown in Figure 2 as an example, the client can determine the user's intention to quickly understand the video content of "Sansheng Sanshi Shili Peach Blossom" according to the user's continuous click on multiple items. At this time, the first request can be generated according to the user's intention. The command (for example, adding a keyword "pre-announcement, tidbit", etc.) with respect to the above-mentioned request command, and obtaining a notice, a tidbit, and the like associated with "Sansheng Sanshi Shili Peach Blossom" through the server.

步驟S14,在用戶返回所述搜索結果頁面、或者響應於用戶再次輸入上述關鍵詞而獲得搜索結果頁面的情況下,在搜索結果頁面中展示與用戶意圖相關聯的內容。Step S14, in a case where the user returns to the search result page or obtains a search result page in response to the user inputting the above keyword again, the content associated with the user's intention is displayed in the search result page.

舉例來說,客戶端可根據用戶信息區分不同的用戶,還可以記錄用戶輸入的關鍵詞、用戶的點擊方式等信息,並對記錄的信息與用戶信息進行關聯存儲,當用戶再次輸入相同的關鍵詞(或者觸發返回控制鍵返回上述搜索結果頁面)的情況下,可以查找得到相應的點擊方式並確定用戶意圖,從而可以根據所述關鍵詞和用戶意圖從服務器獲取多媒體資源,並在搜索結果頁面中展示與用戶意圖相關聯的內容。For example, the client can distinguish different users according to user information, and can also record information such as keywords input by the user, the manner of clicking by the user, and store the recorded information in association with the user information, when the user inputs the same key again. In the case of a word (or triggering a return control key to return to the above search result page), the corresponding click mode can be found and the user's intention can be determined, so that the multimedia resource can be obtained from the server according to the keyword and the user's intention, and on the search result page. Shows content associated with user intent.

圖3a、圖3b示出根據本公開一實施例的多媒體搜索結果頁面的示意圖,如圖3a所示,在用戶從觀看的視頻頁面返回搜索結果頁面(第一次搜索的搜索結果頁面)、或者響應於用戶再次輸入關鍵詞“三生三世十里桃花”而獲得搜索結果頁面的情況下,在搜索結果頁面中展示“[獨家]三生三世十里桃花幕後花絮”的視頻資源條目,以便於用戶快速瞭解視頻內容,提高用戶體驗。3a and 3b are schematic diagrams showing a multimedia search result page according to an embodiment of the present disclosure. As shown in FIG. 3a, the user returns a search result page (a search result page for the first search) from the viewed video page, or In response to the user entering the keyword "Sansei Sanshi Shili Peach Blossom" again to obtain the search result page, the video resource entry of "[exclusive] Sansei Sanshi Shili Peach Blossom Behind the Scenes" is displayed on the search result page, so that the user can quickly Learn about video content and improve the user experience.

通過根據用戶在搜索結果頁面上對多媒體資源條目的點擊方式,確定與用戶意圖相關聯的內容,用於在用戶返回所述搜索結果頁面、或者響應於用戶再次輸入上述關鍵詞而獲得搜索結果頁面的情況下,在搜索結果頁面中展示與用戶意圖相關聯的內容,實現對搜索結果的調整。根據本公開的多媒體搜索結果展示方法能夠有效識別用戶意圖,並根據用戶意圖向用戶展示用戶可能感興趣的內容,為不同用戶提供個性化、精準推薦,提高用戶體驗。Determining content associated with the user's intent by clicking on the manner in which the user clicks on the multimedia resource item on the search results page, for obtaining the search result page when the user returns to the search result page, or in response to the user inputting the keyword again In the case where the content associated with the user's intention is displayed in the search result page, the adjustment of the search result is realized. The multimedia search result display method according to the present disclosure can effectively identify the user's intention, and display the content that the user may be interested in according to the user's intention, provide personalized and accurate recommendation for different users, and improve the user experience.

需要說明的是,儘管以視頻作為示例介紹了搜索結果展示方法如上,但本領局技術人員能夠理解,本公開應不限於此。例如,還可以應用於音頻、圖片等。It should be noted that although the search result display method is as described above by using video as an example, those skilled in the art can understand that the present disclosure is not limited thereto. For example, it can also be applied to audio, pictures, and the like.

圖4示出根據本公開一實施例的多媒體搜索結果展示方法的流程圖。如圖4所示,步驟S14中的在搜索結果頁面中展示與用戶意圖相關聯的內容,包括:FIG. 4 illustrates a flow chart of a multimedia search result presentation method in accordance with an embodiment of the present disclosure. As shown in FIG. 4, the content associated with the user's intention is displayed in the search result page in step S14, including:

步驟S141,在用戶點擊的多媒體資源條目周圍展示與用戶意圖相關聯的內容。Step S141, displaying content associated with the user's intention around the multimedia resource item clicked by the user.

例如,用戶在瀏覽搜索結果頁面中的多個條目後,最終點擊了某個多媒體資源條目獲取相應的多媒體資源進行觀看,此時,用戶的意圖比較明顯,說明用戶對想要查找的內容比較瞭解,用戶可能需要瞭解與多媒體資源條目相關的周邊產品,例如,遊戲、小說等。在用戶返回所述搜索結果頁面、或者響應於用戶再次輸入上述關鍵詞而獲得搜索結果頁面的情況下,可以在用戶點擊的多媒體資源條目周圍展示與用戶意圖相關聯的內容,使用戶更容易看到可能感興趣的內容。For example, after browsing a plurality of entries in the search result page, the user finally clicks on a multimedia resource item to obtain a corresponding multimedia resource for viewing. At this time, the user's intention is relatively obvious, indicating that the user has a better understanding of the content that he or she wants to find. Users may need to understand peripheral products related to multimedia resource entries, such as games, novels, and the like. In the case that the user returns to the search result page or obtains a search result page in response to the user inputting the above keyword again, the content associated with the user's intention may be displayed around the multimedia resource item clicked by the user, making the user more readable To content that may be of interest.

用戶點擊的多媒體資源條目周圍可以是指在用戶點擊的多媒體資源條目的上方、下方等位置添加條目展示與用戶意圖相關聯的內容,還可以是指在用戶點擊的多媒體資源條目的上方、下方、左側或者右側展示與用戶意圖相關聯的內容。例如,在多媒體資源條目的下方展示與多媒體資源條目相關的遊戲介紹及APP下載入口等。The content of the multimedia resource that is clicked by the user may be added to the content of the multimedia resource item that is clicked by the user, and the content is associated with the user's intention, and may also be above and below the multimedia resource item that the user clicks. The content associated with the user's intent is displayed on the left or right side. For example, a game introduction and an APP download entry related to a multimedia resource entry are displayed below the multimedia resource entry.

在一種可能的實施方式中,在所述點擊方式為用戶點擊多媒體資源條目所包含的子條目的情況下,與用戶意圖相關聯的內容為,與所述多媒體資源條目相關的應用程式。In a possible implementation manner, in a case that the click mode is a sub-entry included in a multimedia resource item, the content associated with the user intent is an application related to the multimedia resource item.

圖5a-圖5b示出根據本公開一實施例的多媒體搜索結果展示方法的示意圖。如圖5a所示,為用戶第一次輸入關鍵詞“微微一笑很傾城”而獲得的搜索結果頁面,在搜索結果頁面中展示有與所述關鍵詞相關的多媒體資源條目。5a-5b illustrate schematic diagrams of a multimedia search result presentation method in accordance with an embodiment of the present disclosure. As shown in FIG. 5a, a search result page obtained by the user for the first time inputting the keyword “slightly smiles” shows a multimedia resource item related to the keyword in the search result page.

舉例來說,用戶之前通過其他管道觀看了“微微一笑很傾城”的電視劇,想通過客戶端繼續觀看,那麼用戶對第一條多媒體資源條目的點擊方式可以為用戶點擊多媒體資源條目所包含的子條目,比如說,用戶直接點擊了某一集進行觀看,說明用戶可能對該內容比較瞭解,目標比較明確。這種情況下,用戶可能需要瞭解與多媒體資源條目相關的周邊產品,此時,與用戶意圖相關聯的內容可以為與所述多媒體資源條目相關的應用程式,比如,遊戲介紹、遊戲視頻、遊戲APP下載入口、小說等。如圖5b所示,在用戶返回該搜索頁面,或再次輸入關鍵詞“微微一笑很傾城”時,可以在搜索結果頁面中,在上述第一條多媒體資源條目下方展示“微微一笑很傾城”遊戲視頻、APP下載入口等,還可以展示“微微一笑很傾城”的小說以及觀看小說的鏈接或APP的下載入口等內容。For example, if the user has watched the TV show “Slightly Smiles” through other channels and wants to continue watching through the client, the user can click on the first multimedia resource item to click the child included in the multimedia resource entry. An entry, for example, a user directly clicks on a certain set to view, indicating that the user may be more familiar with the content, and the goal is clearer. In this case, the user may need to know the peripheral products related to the multimedia resource item. At this time, the content associated with the user's intention may be an application related to the multimedia resource item, for example, game introduction, game video, game. APP downloads, novels, etc. As shown in FIG. 5b, when the user returns to the search page, or enters the keyword "slightly smiles", the "slightly smile" game can be displayed in the search result page below the first multimedia resource item. Video, APP download portal, etc., can also display "slightly smile" is a novel and a link to watch a novel or an app download portal.

需要說明的是,與用戶意圖相關聯的內容為與所述多媒體資源條目相關的應用程式僅僅是一種可能的實施方式,還可以是其他內容,比如同題材的其他視頻、電影等等。儘管以遊戲、小說APP作為示例介紹了應用程式如上,但本領域技術人員能夠理解,本公開應不限於此。事實上,用戶完全可根據個人喜好和/或實際應用場景靈活設定應用程式的內容。It should be noted that the content associated with the user's intention is that the application related to the multimedia resource item is only one possible implementation manner, and may also be other content, such as other videos, movies, and the like of the same theme. Although the application is described above with the game and the novel APP as an example, those skilled in the art can understand that the present disclosure should not be limited thereto. In fact, the user can flexibly set the content of the application according to personal preferences and/or actual application scenarios.

圖6示出根據本公開一實施例的多媒體搜索結果展示方法的流程圖。FIG. 6 illustrates a flow chart of a multimedia search result presentation method in accordance with an embodiment of the present disclosure.

在一種可能的實施方式中,在所述點擊方式為用戶點擊多媒體資源條目的封面圖的情況下,如圖6所示,所述方法還包括:In a possible implementation manner, in a case where the click mode is a cover image of a multimedia resource item, the method further includes:

步驟S15,根據用戶觀看的多媒體內容確定與用戶意圖相關聯的內容。Step S15, determining content associated with the user's intention according to the multimedia content viewed by the user.

舉例來說,如圖2所示,用戶點擊第一條多媒體資源條目的封面圖,說明用戶可能初次觀看,或者對該內容瞭解的不多,比如只觀看過預告片、花絮等多媒體內容有了初步瞭解。此時,可以根據用戶觀看的多媒體內容確定與用戶意圖相關聯的內容。例如,用戶通過點擊封面開始觀看多媒體內容,觀看到第10集後停止觀看,返回所述搜索結果頁面,可以根據用戶觀看的第1-10集內容確定與用戶意圖相關聯的內容,例如,與用戶意圖相關聯的內容可以為與第1-10集相關的精彩片段等。For example, as shown in FIG. 2, the user clicks on the cover image of the first multimedia resource item, indicating that the user may view the content for the first time, or know little about the content, for example, only watching multimedia videos such as trailers and tidbits. Initial understanding. At this time, the content associated with the user's intention can be determined according to the multimedia content viewed by the user. For example, the user starts to view the multimedia content by clicking the cover page, stops watching after watching the 10th episode, returns to the search result page, and can determine the content associated with the user's intention according to the content of the 1-10th episode viewed by the user, for example, The content associated with the user's intent may be a highlight or the like associated with the 1-10th episode.

在一種可能的實施方式中,可以將與用戶觀看的多媒體內容相應的用戶原創內容UGC作為與用戶意圖相關聯的內容。例如,如圖3b所示,與第1-10集內容相關的UGC內容可以為“[獨家]三生三世十里桃花幕後花絮第3-10集”、“XX撒嬌摔筆萌萌噠170131”等,可以在第一條多媒體資源條目的下方展示。與第1-10集內容相關的UGC內容還可以是與第1、2、4等劇集相關的花絮,將原搜索結果頁中關於與花絮有關的搜索結果調整為3-10集(或者1-10集)花絮的聚合播單,可以縮減版面,從而將其他類型UGC的視頻提前,提高用戶體驗,增加搜索內容的曝光率。In one possible implementation, the user-originated content UGC corresponding to the multimedia content viewed by the user may be used as the content associated with the user's intent. For example, as shown in FIG. 3b, the UGC content related to the contents of the 1-10th episode may be "[Exclusive] Sansei III Shili Peach Blossom Behind the Scenes Episodes 3-10", "XX Spoiled Pens Meng Meng 哒 170131", etc. , can be displayed below the first multimedia resource entry. The UGC content related to the contents of the 1-10th episode may also be a tidbit related to the first, second, and fourth episodes, and the search results related to the tidbits in the original search result page are adjusted to 3-10 episodes (or 1). -10 episodes) The aggregated broadcast of the tidbits can reduce the layout, thus advancing the video of other types of UGC, improving the user experience and increasing the exposure of the search content.

在一種可能的實施方式中,可以根據用戶觀看的內容量或時間確定與用戶意圖相關聯的內容的數量。用戶觀看的內容越多,或者觀看時間越長,說明用戶對這個多媒體內容越感興趣,可以多推薦一些內容,增加搜索內容的曝光率。In one possible implementation, the amount of content associated with the user's intent may be determined based on the amount or time of content viewed by the user. The more content the user views, or the longer the viewing time, the more interested the user is with the multimedia content, the more content can be recommended, and the exposure of the search content can be increased.

圖7示出根據本公開一實施例的多媒體搜索結果展示方法的流程圖。FIG. 7 illustrates a flow chart of a multimedia search result presentation method in accordance with an embodiment of the present disclosure.

在一種可能的實施方式中,如圖7所示,所述方法還可包括:In a possible implementation manner, as shown in FIG. 7, the method may further include:

步驟S16,根據用戶觀看多媒體資源條目對應的多媒體內容過程中的操作確定與用戶意圖相關聯的內容。Step S16: Determine content associated with the user's intention according to an operation in the process of the user viewing the multimedia content corresponding to the multimedia resource entry.

舉例來說,用戶可點擊音樂mv的多媒體資源條目以觀看該mv,可以根據用戶在觀看音樂mv過程中查看歌詞的操作,將所述音樂mv的歌詞作為與用戶意圖相關聯的內容。在用戶返回所述搜索結果頁面、或者響應於用戶再次輸入上述關鍵詞而獲得搜索結果頁面的情況下,在搜索結果頁面中(例如,用戶點擊的多媒體資源條目周圍)展示所述歌詞。For example, the user can click on the multimedia resource entry of the music mv to view the mv, and the lyrics of the music mv can be used as the content associated with the user's intention according to the operation of the user to view the lyrics during the process of watching the music mv. In the case where the user returns to the search result page, or obtains a search result page in response to the user inputting the above keyword again, the lyrics are displayed in the search result page (eg, around the multimedia resource item clicked by the user).

在一種可能的實施方式中,可以根據用戶觀看多媒體內容過程中針對評論的操作,將與針對評論的操作相應的操作控制鍵作為與用戶意圖相關聯的內容。舉例來說,用戶觀看多媒體內容過程中針對評論的操作可以為進行評論、查看評論、對評論點讚等,其中,所述評論可以是視頻下方的評論內容,還可以是視頻播放過程中屏幕上顯示的彈幕等。In one possible implementation, the operation control key corresponding to the operation for the comment may be the content associated with the user's intention according to the operation for the comment in the process of viewing the multimedia content by the user. For example, the operation of the user in the process of viewing the multimedia content may be a comment, a review, a comment, etc., wherein the comment may be the content of the comment below the video, or may be on the screen during the video playing process. The barrage displayed, etc.

根據用戶進行評論(或發彈幕)、查看評論(或開啟彈幕)、點讚(對彈幕、視頻下方的評論等)的操作,可以將評論、發彈幕、點讚的快速入口(與針對評論的操作相應的操作控制鍵)作為與用戶意圖相關聯的內容,在用戶返回所述搜索結果頁面、或者響應於用戶再次輸入上述關鍵詞而獲得搜索結果頁面的情況下,在搜索結果頁面中(例如,用戶點擊的多媒體資源條目下方)展示所述快速入口。According to the user's comments (or bullets), view comments (or open the barrage), praise (for the barrage, comments below the video, etc.), you can put a quick entry to the comments, the bullets, and the likes ( An operation control key corresponding to the operation for the comment) as the content associated with the user's intention, in the case where the user returns to the search result page, or obtains a search result page in response to the user inputting the above keyword again, in the search result The quick entry is displayed in the page (eg, below the multimedia resource entry that the user clicked).

在一種可能的實施方式中,還可以根據用戶觀看多媒體內容過程中針對評論的操作,將與多媒體內容相關聯的評論作為與用戶意圖相關聯的內容。In a possible implementation manner, the comment associated with the multimedia content may also be used as the content associated with the user's intention according to the operation for the comment in the process of viewing the multimedia content by the user.

在一種可能的實施方式中,步驟S16也可替代步驟S12和S13,如圖7所示。In a possible implementation, step S16 may also replace steps S12 and S13, as shown in FIG.

通過在搜索結果頁面展示與針對評論的操作相應的操作控制鍵,可以使用戶快速對多媒體內容進行評論,提高用戶之間互動的速度。By displaying the operation control keys corresponding to the operations for comments on the search result page, the user can quickly comment on the multimedia content and improve the interaction speed between the users.

圖8示出根據本公開一實施例的多媒體搜索結果展示方法的示意圖。FIG. 8 illustrates a schematic diagram of a multimedia search result presentation method according to an embodiment of the present disclosure.

如圖8所示,由於用戶輸入或查看的評論、彈幕等信息多數是與多媒體內容的中人物相關的,因此,在一種可能的實施方式中,還可以將與視頻相關的人物的信息、自頻道等內容作為與用戶意圖相關聯的內容。相比於人物和自頻道信息只有搜索人名才會展示,可以提高搜索結果的精準度。As shown in FIG. 8 , since most of the information such as comments and barrage input or viewed by the user is related to the person in the multimedia content, in one possible implementation manner, the information of the person related to the video may also be Content such as a channel is the content associated with the user's intent. Compared to people and self-channel information, only search names will be displayed, which can improve the accuracy of search results.

實施例2Example 2

圖9示出根據本公開一實施例的多媒體搜索結果展示裝置的方塊圖。該方裝置可用於智慧型手機、計算機、平板電腦等終端設備。如圖9所示,該裝置包括:展示模組91、獲取模組92、第一確定模組93以及調整模組94。FIG. 9 illustrates a block diagram of a multimedia search result display apparatus according to an embodiment of the present disclosure. The device can be used for terminal devices such as smart phones, computers, and tablets. As shown in FIG. 9 , the device includes a display module 91 , an acquisition module 92 , a first determination module 93 , and an adjustment module 94 .

展示模組91,用於在響應於用戶輸入關鍵詞而獲得的搜尋結果頁面中,展示與所述關鍵詞相關的多媒體資源條目;a display module 91, configured to display a multimedia resource item related to the keyword in a search result page obtained in response to a user inputting a keyword;

獲取模組92,用於獲取用戶對多媒體資源條目的點擊方式;The obtaining module 92 is configured to obtain a click manner of the user for the multimedia resource item;

第一確定模組93,用於根據所述點擊方式確定與用戶意圖相關聯的內容;The first determining module 93 is configured to determine content associated with the user's intention according to the click manner;

調整模組94,在用戶返回所述搜索結果頁面、或者響應於用戶再次輸入上述關鍵詞而獲得搜索結果頁面的情況下,在搜索結果頁面中展示與用戶意圖相關聯的內容。The adjustment module 94 displays the content associated with the user's intention in the search result page if the user returns to the search result page or obtains a search result page in response to the user inputting the keyword again.

通過根據用戶在搜索結果頁面上對多媒體資源條目的點擊方式,確定與用戶意圖相關聯的內容,用於在用戶返回所述搜索結果頁面、或者響應於用戶再次輸入上述關鍵詞而獲得搜索結果頁面的情況下,在搜索結果頁面中展示與用戶意圖相關聯的內容,實現對搜索結果的調整。根據本公開的多媒體搜索結果展示裝置能夠有效識別用戶意圖,並根據用戶意圖向用戶展示用戶可能感興趣的內容,為不同用戶提供個性化、精準推薦,提高用戶體驗。Determining content associated with the user's intent by clicking on the manner in which the user clicks on the multimedia resource item on the search results page, for obtaining the search result page when the user returns to the search result page, or in response to the user inputting the keyword again In the case where the content associated with the user's intention is displayed in the search result page, the adjustment of the search result is realized. The multimedia search result display apparatus according to the present disclosure can effectively identify the user's intention, and display the content that the user may be interested in according to the user's intention, provide personalized and accurate recommendation for different users, and improve the user experience.

圖10示出根據本公開一實施例的多媒體搜索結果展示裝置的方塊圖。如圖10所示,在一種可能的實施方式中,所述調整模組包括:調整單元941。FIG. 10 illustrates a block diagram of a multimedia search result display apparatus according to an embodiment of the present disclosure. As shown in FIG. 10, in a possible implementation manner, the adjustment module includes: an adjustment unit 941.

調整單元941,用於在用戶點擊的多媒體資源條目周圍展示與用戶意圖相關聯的內容。The adjusting unit 941 is configured to display content associated with the user's intention around the multimedia resource item clicked by the user.

在一種可能的實施方式中,所述調整單元941包括:調整子單元9411。In a possible implementation manner, the adjusting unit 941 includes: an adjusting subunit 9411.

調整子單元9411,用於在用戶點擊的多媒體資源條目的下方展示與用戶意圖相關聯的內容。The adjustment subunit 9411 is configured to display content associated with the user's intent below the multimedia resource item clicked by the user.

在一種可能的實施方式中,在所述點擊方式為用戶點擊多媒體資源條目所包含的子條目的情況下,與用戶意圖相關聯的內容為,與所述多媒體資源條目相關的應用程式。In a possible implementation manner, in a case that the click mode is a sub-entry included in a multimedia resource item, the content associated with the user intent is an application related to the multimedia resource item.

在一種可能的實施方式中,在所述點擊方式為用戶點擊多媒體資源條目的封面圖的情況下,In a possible implementation manner, in a case where the click mode is a cover image of a multimedia resource item clicked by a user,

所述裝置還包括:第二確定模組95。The device further includes a second determining module 95.

第二確定模組95,用於根據用戶觀看的多媒體內容確定與用戶意圖相關聯的內容。The second determining module 95 is configured to determine content associated with the user's intention according to the multimedia content viewed by the user.

在一種可能的實施方式中,所述第二確定模組95包括:第一確定單元951。In a possible implementation manner, the second determining module 95 includes: a first determining unit 951.

第一確定單元951,用於將與用戶觀看的多媒體內容相應的用戶原創內容UGC作為與用戶意圖相關聯的內容。The first determining unit 951 is configured to use the user-originated content UGC corresponding to the multimedia content viewed by the user as the content associated with the user's intention.

在一種可能的實施方式中,所述裝置還包括:第三確定模組96。In a possible implementation, the device further includes: a third determining module 96.

第三確定模組96,用於根據用戶觀看多媒體資源條目對應的多媒體內容過程中的操作確定與用戶意圖相關聯的內容。The third determining module 96 is configured to determine content associated with the user's intention according to an operation in the process of the user viewing the multimedia content corresponding to the multimedia resource item.

在一種可能的實施方式中,第三確定模組96包括:第二確定單元961。In a possible implementation manner, the third determining module 96 includes: a second determining unit 961.

第二確定單元961,用於根據用戶觀看多媒體內容過程中針對評論的操作,將與針對評論的操作相應的操作控制鍵作為與用戶意圖相關聯的內容。The second determining unit 961 is configured to use an operation control key corresponding to the operation for the comment as the content associated with the user intention according to the operation for the comment in the process of the user viewing the multimedia content.

實施例3Example 3

圖11是根據一示例性實施例示出的一種多媒體搜索結果展示裝置800的方塊圖。例如,裝置800可以是移動電話、計算機、數位廣播終端、消息收發設備、遊戲控制台、平板設備、醫療設備、健身設備、個人數位助理等。FIG. 11 is a block diagram of a multimedia search result display apparatus 800, according to an exemplary embodiment. For example, device 800 can be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a gaming console, a tablet device, a medical device, a fitness device, a personal digital assistant, and the like.

參照圖11,裝置800可以包括以下一個或多個組件:處理組件802、記憶體804、電源組件806、多媒體組件808、音頻組件810、輸入/輸出(I/ O)的介面812、傳感器組件814,以及通信組件816。Referring to Figure 11, device 800 can include one or more of the following components: processing component 802, memory 804, power component 806, multimedia component 808, audio component 810, input/output (I/O) interface 812, sensor component 814 And communication component 816.

處理組件802通常控制裝置800的整體操作,諸如與顯示、電話呼叫、數據通信、相機操作和記錄操作相關聯的操作。處理組件802可以包括一個或多個處理器820來執行指令,以完成上述的方法的全部或部分步驟。此外,處理組件802可以包括一個或多個模組,便於處理組件802和其他組件之間的互動。例如,處理組件802可以包括多媒體模組,以方便多媒體組件808和處理組件802之間的互動。Processing component 802 typically controls the overall operation of device 800, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. Processing component 802 can include one or more processors 820 to execute instructions to perform all or part of the steps of the above described methods. In addition, processing component 802 can include one or more modules to facilitate interaction between component 802 and other components. For example, processing component 802 can include a multimedia module to facilitate interaction between multimedia component 808 and processing component 802.

記憶體804被配置為存儲各種類型的數據以支持在裝置800的操作。這些數據的示例包括用於在裝置800上操作的任何應用程式或方法的指令、連絡人數據、電話簿數據、消息、圖片、視頻等。記憶體804可以由任何類型的揮發性或非揮發性存儲設備或者它們的組合實現,如靜態隨機存取記憶體(SRAM)、電可擦除可程式唯讀記憶體(EEPROM)、可擦除可程式唯讀記憶體(EPROM)、可程式唯讀記憶體(PROM)、唯讀記憶體(ROM)、磁記憶體、快閃記憶體、磁碟或光碟。Memory 804 is configured to store various types of data to support operation at device 800. Examples of such data include instructions for any application or method operating on device 800, contact data, phone book data, messages, pictures, videos, and the like. Memory 804 can be implemented by any type of volatile or non-volatile memory device, or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read only memory (EEPROM), erasable Programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, disk or optical disk.

電源組件806為裝置800的各種組件提供電力。電源組件806可以包括電源管理系統、一個或多個電源,及其他與為裝置800生成、管理和分配電力相關聯的組件。Power component 806 provides power to various components of device 800. Power component 806 can include a power management system, one or more power sources, and other components associated with generating, managing, and distributing power for device 800.

多媒體組件808包括在所述裝置800和用戶之間的提供一個輸出介面的屏幕。在一些實施例中,屏幕可以包括液晶顯示器(LCD)和觸控面板(TP)。如果屏幕包括觸控面板,屏幕可以被實現為觸摸屏,以接收來自用戶的輸入信號。觸控面板包括一個或多個觸摸傳感器以感測觸摸、滑動和觸摸面板上的手勢。所述觸摸傳感器可以不僅感測觸摸或滑動動作的邊界,而且還檢測與所述觸摸或滑動操作相關的持續時間和壓力。在一些實施例中,多媒體組件808包括一個前置攝像頭和/或後置攝像頭。當裝置800處於操作模式,如拍攝模式或視頻模式時,前置攝像頭和/或後置攝像頭可以接收外部的多媒體數據。每個前置攝像頭和後置攝像頭可以是一個固定的光學透鏡系統或具有焦距和光學變焦能力。The multimedia component 808 includes a screen between the device 800 and the user that provides an output interface. In some embodiments, the screen can include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen can be implemented as a touch screen to receive input signals from the user. The touch panel includes one or more touch sensors to sense touches, slides, and gestures on the touch panel. The touch sensor may sense not only the boundary of the touch or sliding action, but also the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 808 includes a front camera and/or a rear camera. When the device 800 is in an operation mode, such as a shooting mode or a video mode, the front camera and/or the rear camera can receive external multimedia data. Each front and rear camera can be a fixed optical lens system or have focal length and optical zoom capabilities.

音頻組件810被配置為輸出和/或輸入音頻信號。例如,音頻組件810包括一個麥克風(MIC),當裝置800處於操作模式,如呼叫模式、記錄模式和語音識別模式時,麥克風被配置為接收外部音頻信號。所接收的音頻信號可以被進一步存儲在記憶體804或經由通信組件816發送。在一些實施例中,音頻組件810還包括一個揚聲器,用於輸出音頻信號。The audio component 810 is configured to output and/or input an audio signal. For example, the audio component 810 includes a microphone (MIC) that is configured to receive an external audio signal when the device 800 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signal may be further stored in memory 804 or transmitted via communication component 816. In some embodiments, the audio component 810 also includes a speaker for outputting an audio signal.

I/ O介面812為處理組件802和外圍介面模組之間提供介面,上述外圍介面模組可以是鍵盤、滾輪、按鈕等。這些按鈕可包括但不限於:主頁按鈕、音量按鈕、啟動按鈕和鎖定按鈕。The I/O interface 812 provides an interface between the processing component 802 and the peripheral interface module. The peripheral interface module may be a keyboard, a scroll wheel, a button, or the like. These buttons may include, but are not limited to, a home button, a volume button, a start button, and a lock button.

傳感器組件814包括一個或多個傳感器,用於為裝置800提供各個方面的狀態評估。例如,傳感器組件814可以檢測到裝置800的打開/關閉狀態,組件的相對定位,例如所述組件為裝置800的顯示器和小鍵盤,傳感器組件814還可以檢測裝置800或裝置800一個組件的位置改變,用戶與裝置800接觸的存在或不存在,裝置800方位或加速/減速和裝置800的溫度變化。傳感器組件814可以包括接近傳感器,被配置用來在沒有任何的物理接觸時檢測附近物體的存在。傳感器組件814還可以包括光傳感器,如CMOS或CCD圖像傳感器,用於在成像應用中使用。在一些實施例中,該傳感器組件814還可以包括加速度傳感器、陀螺儀傳感器、磁傳感器、壓力傳感器或溫度傳感器。Sensor assembly 814 includes one or more sensors for providing device 800 with a status assessment of various aspects. For example, sensor assembly 814 can detect an open/closed state of device 800, relative positioning of components, such as the display and keypad of device 800, and sensor component 814 can also detect a change in position of one component of device 800 or device 800. The presence or absence of user contact with device 800, device 800 orientation or acceleration/deceleration, and temperature variation of device 800. Sensor assembly 814 can include a proximity sensor configured to detect the presence of nearby objects without any physical contact. Sensor assembly 814 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor component 814 can also include an acceleration sensor, a gyro sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

通信組件816被配置為便於裝置800和其他設備之間有線或無線方式的通信。裝置800可以接入基於通信標準的無線網絡,如WiFi、2G或3G,或它們的組合。在一個示例性實施例中,通信組件816經由廣播信道接收來自外部廣播管理系統的廣播信號或廣播相關信息。在一個示例性實施例中,所述通信組件816還包括近場通信(NFC)模組,以促進短程通信。例如,在NFC模組可基於射頻識別(RFID)技術、紅外數據協會(IrDA)技術、超寬帶(UWB)技術、藍牙(BT)技術和其他技術來實現。Communication component 816 is configured to facilitate wired or wireless communication between device 800 and other devices. The device 800 can access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, communication component 816 receives broadcast signals or broadcast associated information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 816 also includes a near field communication (NFC) module to facilitate short range communication. For example, the NFC module can be implemented based on radio frequency identification (RFID) technology, infrared data association (IrDA) technology, ultra-wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

在示例性實施例中,裝置800可以被一個或多個應用專用集成電路(ASIC)、數位信號處理器(DSP)、數位信號處理設備(DSPD)、可程式邏輯器件(PLD)、現場可程式閘陣列(FPGA)、控制器、微控制器、微處理器或其他電子元件實現,用於執行上述方法。In an exemplary embodiment, apparatus 800 may be implemented by one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable A gate array (FPGA), controller, microcontroller, microprocessor, or other electronic component implementation for performing the above methods.

在示例性實施例中,還提供了一種非揮發性計算機可讀存儲介質,例如包括計算機程式指令的記憶體804,上述計算機程式指令可由裝置800的處理器820執行以完成上述方法。In an exemplary embodiment, a non-volatile computer readable storage medium is also provided, such as memory 804 including computer program instructions that are executable by processor 820 of apparatus 800 to perform the methods described above.

本公開可以是系統、方法和/或計算機程式產品。計算機程式產品可以包括計算機可讀存儲介質,其上載有用於使處理器實現本公開的各個方面的計算機可讀程式指令。The present disclosure can be a system, method, and/or computer program product. The computer program product can include a computer readable storage medium having computer readable program instructions embodied thereon for causing a processor to implement various aspects of the present disclosure.

計算機可讀存儲介質可以是可以保持和存儲由指令執行設備使用的指令的有形設備。計算機可讀存儲介質例如可以是但不限於電存儲設備、磁存儲設備、光存儲設備、電磁存儲設備、半導體存儲設備或者上述的任意合適的組合。計算機可讀存儲介質的更具體的例子(非窮舉的列表)包括:便攜式計算機盤、硬碟、隨機存取記憶體(RAM)、唯讀記憶體(ROM)、可擦式可程式唯讀記憶體(EPROM或閃存)、靜態隨機存取記憶體(SRAM)、便攜式壓縮盤唯讀記憶體(CD-ROM)、數位多功能盤(DVD)、隨身碟、軟碟、機械編碼設備、例如其上存儲有指令的打孔卡或凹槽內凸起結構、以及上述的任意合適的組合。這裡所使用的計算機可讀存儲介質不被解釋為瞬時信號本身,諸如無線電波或者其他自由傳播的電磁波、通過波導或其他傳輸媒介傳播的電磁波(例如,通過光纖電纜的光脈衝)、或者通過電線傳輸的電信號。The computer readable storage medium can be a tangible device that can hold and store the instructions used by the instruction execution device. The computer readable storage medium can be, for example, but not limited to, an electrical storage device, a magnetic storage device, an optical storage device, an electromagnetic storage device, a semiconductor storage device, or any suitable combination of the foregoing. More specific examples (non-exhaustive lists) of computer readable storage media include: portable computer disks, hard disks, random access memory (RAM), read only memory (ROM), erasable programmable read only Memory (EPROM or flash memory), static random access memory (SRAM), portable compact disk read-only memory (CD-ROM), digital versatile disk (DVD), flash drive, floppy disk, mechanical encoding device, for example A punched card or a raised structure in the recess on which the command is stored, and any suitable combination of the above. A computer readable storage medium as used herein is not to be interpreted as a transient signal itself, such as a radio wave or other freely propagating electromagnetic wave, an electromagnetic wave propagating through a waveguide or other transmission medium (eg, a light pulse through a fiber optic cable), or through a wire The electrical signal transmitted.

這裡所描述的計算機可讀程式指令可以從計算機可讀存儲介質下載到各個計算/處理設備,或者通過網絡、例如網際網路、局域網、廣域網和/或無線網下載到外部計算機或外部存儲設備。網絡可以包括銅傳輸電纜、光纖傳輸、無線傳輸、路由器、防火牆、交換機、網關計算機(Gateway)和/或邊緣服務器(Edge sever)。每個計算/處理設備中的網絡適配卡或者網絡介面從網絡接收計算機可讀程式指令,並轉發該計算機可讀程式指令,以供存儲在各個計算/處理設備中的計算機可讀存儲介質中。The computer readable program instructions described herein can be downloaded from a computer readable storage medium to various computing/processing devices or downloaded to an external computer or external storage device over a network, such as the Internet, a local area network, a wide area network, and/or a wireless network. The network may include copper transmission cables, fiber optic transmissions, wireless transmissions, routers, firewalls, switches, gateways, and/or edge servers. A network adapter card or network interface in each computing/processing device receives computer readable program instructions from the network and forwards the computer readable program instructions for storage in a computer readable storage medium in each computing/processing device .

用於執行本公開操作的計算機程式指令可以是彙編指令、指令集架構(ISA)指令、機器指令、機器相關指令、微代碼、韌體指令、狀態設置數據、或者以一種或多種編程語言的任意組合編寫的源代碼或目標代碼,所述編程語言包括面向對象的編程語言—諸如Smalltalk、C++等,以及常規的過程式編程語言—諸如“C”語言或類似的編程語言。計算機可讀程式指令可以完全地在用戶計算機上執行、部分地在用戶計算機上執行、作為一個獨立的軟件包執行、部分在用戶計算機上部分在遠程計算機上執行、或者完全在遠程計算機或服務器上執行。在涉及遠程計算機的情形中,遠程計算機可以通過任意種類的網絡—包括局域網(LAN)或廣域網(WAN)—連接到用戶計算機,或者,可以連接到外部計算機(例如利用網際網路服務提供商來通過網際網路連接)。在一些實施例中,通過利用計算機可讀程式指令的狀態信息來個性化定製電子電路,例如可程式邏輯電路、現場可程式閘陣列(FPGA)或可程式邏輯陣列(PLA),該電子電路可以執行計算機可讀程式指令,從而實現本公開的各個方面。Computer program instructions for performing the operations of the present disclosure may be assembly instructions, instruction set architecture (ISA) instructions, machine instructions, machine related instructions, microcode, firmware instructions, state setting data, or any of a number of programming languages. The source code or object code is written in combination, including an object oriented programming language such as Smalltalk, C++, etc., as well as a conventional procedural programming language such as a "C" language or a similar programming language. The computer readable program instructions may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer, partly on the remote computer, or entirely on the remote computer or server. carried out. In the case of a remote computer, the remote computer can be connected to the user's computer through any kind of network, including a local area network (LAN) or wide area network (WAN), or can be connected to an external computer (eg, using an internet service provider) Connect via internet). In some embodiments, the customized electronic circuitry, such as a programmable logic circuit, a field programmable gate array (FPGA), or a programmable logic array (PLA), is personalized by utilizing state information of computer readable program instructions. Computer readable program instructions may be executed to implement various aspects of the present disclosure.

這裡參照根據本公開實施例的方法、裝置(系統)和計算機程式產品的流程圖和/或方塊圖描述了本公開的各個方面。應當理解,流程圖和/或方塊圖的每個方塊以及流程圖和/或方塊圖中各方塊的組合,都可以由計算機可讀程式指令實現。Aspects of the present disclosure are described herein with reference to flowchart illustrations and/or block diagrams of methods, apparatus, and computer program products according to embodiments of the present disclosure. It will be understood that each block of the flowcharts and/or block diagrams, and combinations of blocks in the flowcharts and/or block diagrams can be implemented by computer readable program instructions.

這些計算機可讀程式指令可以提供給通用計算機、專用計算機或其它可程式數據處理裝置的處理器,從而生產出一種機器,使得這些指令在通過計算機或其它可程式數據處理裝置的處理器執行時,產生了實現流程圖和/或方塊圖中的一個或多個方塊中規定的功能/動作的裝置。也可以把這些計算機可讀程式指令存儲在計算機可讀存儲介質中,這些指令使得計算機、可程式數據處理裝置和/或其他設備以特定方式工作,從而,存儲有指令的計算機可讀介質則包括一個製造品,其包括實現流程圖和/或方塊圖中的一個或多個方塊中規定的功能/動作的各個方面的指令。The computer readable program instructions can be provided to a general purpose computer, a special purpose computer or a processor of other programmable data processing apparatus to produce a machine such that when executed by a processor of a computer or other programmable data processing apparatus, Means are implemented for implementing the functions/acts specified in one or more of the blocks of the flowcharts and/or block diagrams. The computer readable program instructions may also be stored in a computer readable storage medium that causes the computer, the programmable data processing device, and/or other device to operate in a particular manner, such that the computer readable medium storing the instructions includes An article of manufacture that includes instructions for implementing various aspects of the functions/acts recited in one or more blocks of the flowcharts and/or block diagrams.

也可以把計算機可讀程式指令加載到計算機、其它可程式數據處理裝置、或其它設備上,使得在計算機、其它可程式數據處理裝置或其它設備上執行一系列操作步驟,以產生計算機實現的過程,從而使得在計算機、其它可程式數據處理裝置、或其它設備上執行的指令實現流程圖和/或方塊圖中的一個或多個方塊中規定的功能/動作。The computer readable program instructions can also be loaded onto a computer, other programmable data processing device, or other device to perform a series of operational steps on a computer, other programmable data processing device, or other device to produce a computer implemented process. Thus, instructions executed on a computer, other programmable data processing device, or other device implement the functions/acts recited in one or more blocks of the flowchart and/or block diagram.

附圖中的流程圖和方塊圖顯示了根據本公開的多個實施例的系統、方法和計算機程式產品的可能實現的體系架構、功能和操作。在這點上,流程圖或方塊圖中的每個方塊可以代表一個模組、程式段或指令的一部分,所述模組、程式段或指令的一部分包含一個或多個用於實現規定的邏輯功能的可執行指令。在有些作為替換的實現中,方塊中所標注的功能也可以以不同於附圖中所標注的順序發生。例如,兩個連續的方塊實際上可以基本並行地執行,它們有時也可以按相反的順序執行,這依所涉及的功能而定。也要注意的是,方塊圖和/或流程圖中的每個方塊、以及方塊圖和/或流程圖中的方塊的組合,可以用執行規定的功能或動作的專用的基於硬件的系統來實現,或者可以用專用硬件與計算機指令的組合來實現。The flowchart and block diagrams in the Figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods, and computer program products in accordance with various embodiments of the present disclosure. In this regard, each block of the flowchart or block diagram can represent a module, a block, or a portion of an instruction that includes one or more Functional executable instructions. In some alternative implementations, the functions noted in the blocks may also occur in a different order than that illustrated in the drawings. For example, two consecutive blocks may actually be executed substantially in parallel, and they may sometimes be executed in the reverse order, depending upon the functionality involved. It is also noted that each block of the block diagrams and/or flowcharts, and combinations of blocks in the block diagrams and/or flowcharts can be implemented by a dedicated hardware-based system that performs the specified function or function. Or it can be implemented by a combination of dedicated hardware and computer instructions.

以上已經描述了本公開的各實施例,上述說明是示例性的,並非窮盡性的,並且也不限於所披露的各實施例。在不偏離所說明的各實施例的範圍和精神的情況下,對於本技術領域的普通技術人員來說許多修改和變更都是顯而易見的。本文中所用術語的選擇,旨在最好地解釋各實施例的原理、實際應用或對市場中的技術改進,或者使本技術領域的其它普通技術人員能理解本文披露的各實施例。The embodiments of the present disclosure have been described above, and the foregoing description is illustrative, not limiting, and not limited to the disclosed embodiments. Numerous modifications and changes will be apparent to those skilled in the art without departing from the scope of the invention. The choice of terms used herein is intended to best explain the principles, practical applications, or technical improvements in the various embodiments of the embodiments, or to enable those of ordinary skill in the art to understand the embodiments disclosed herein.

S11~S16‧‧‧步驟 S11~S16‧‧‧Steps

S141‧‧‧步驟S141‧‧‧Steps

800‧‧‧裝置800‧‧‧ device

802‧‧‧處理組件802‧‧‧Processing components

804‧‧‧記憶體804‧‧‧ memory

806‧‧‧電源組件806‧‧‧Power components

808‧‧‧多媒體組件808‧‧‧Multimedia components

810‧‧‧音頻組件810‧‧‧Audio components

812‧‧‧輸入/輸出介面812‧‧‧Input/Output Interface

814‧‧‧傳感器組件814‧‧‧Sensor components

816‧‧‧通信組件816‧‧‧Communication components

820‧‧‧處理器820‧‧‧ processor

91‧‧‧展示模組91‧‧‧Display module

92‧‧‧獲取模組92‧‧‧Getting module

93‧‧‧第一確定模組93‧‧‧First Confirmation Module

94‧‧‧調整模組94‧‧‧Adjustment module

941‧‧‧調整單元941‧‧‧Adjustment unit

9411‧‧‧調整子單元9411‧‧‧Adjustment subunit

95‧‧‧第二確定模組95‧‧‧Second determination module

951‧‧‧第一確定單元951‧‧‧First determination unit

96‧‧‧第三確定模組96‧‧‧ Third determination module

961‧‧‧第二確定單元961‧‧‧Second determination unit

包含在說明書中並且構成說明書的一部分的附圖與說明書一起示出了本公開的示例性實施例、特徵和方面,並且用於解釋本公開的原理。The accompanying drawings, which are incorporated in FIG

圖1示出根據本公開一實施例的多媒體搜索結果展示方法的流程圖。FIG. 1 illustrates a flow chart of a multimedia search result presentation method in accordance with an embodiment of the present disclosure.

圖2示出根據本公開一實施例的多媒體搜索結果頁面的示意圖。FIG. 2 shows a schematic diagram of a multimedia search result page in accordance with an embodiment of the present disclosure.

圖3a、圖3b示出根據本公開一實施例的多媒體搜索結果頁面的示意圖。3a and 3b illustrate schematic diagrams of a multimedia search result page in accordance with an embodiment of the present disclosure.

圖4示出根據本公開一實施例的多媒體搜索結果展示方法的流程圖。FIG. 4 illustrates a flow chart of a multimedia search result presentation method in accordance with an embodiment of the present disclosure.

圖5a、圖5b示出根據本公開一實施例的多媒體搜索結果頁面的示意圖。5a and 5b illustrate schematic diagrams of a multimedia search result page in accordance with an embodiment of the present disclosure.

圖6示出根據本公開一實施例的多媒體搜索結果展示方法的流程圖。FIG. 6 illustrates a flow chart of a multimedia search result presentation method in accordance with an embodiment of the present disclosure.

圖7示出根據本公開一實施例的多媒體搜索結果展示方法的流程圖。FIG. 7 illustrates a flow chart of a multimedia search result presentation method in accordance with an embodiment of the present disclosure.

圖8示出根據本公開一實施例的多媒體搜索結果頁面的示意圖。FIG. 8 shows a schematic diagram of a multimedia search result page in accordance with an embodiment of the present disclosure.

圖9示出根據本公開一實施例的多媒體搜索結果展示裝置的方塊圖。FIG. 9 illustrates a block diagram of a multimedia search result display apparatus according to an embodiment of the present disclosure.

圖10示出根據本公開一實施例的多媒體搜索結果展示裝置的方塊圖。FIG. 10 illustrates a block diagram of a multimedia search result display apparatus according to an embodiment of the present disclosure.

圖11示出根據本公開一實施例的多媒體搜索結果展示裝置的方塊圖。FIG. 11 is a block diagram showing a multimedia search result display apparatus according to an embodiment of the present disclosure.

Claims (18)

一種多媒體搜索結果展示方法,其特徵在於,包括:在響應於用戶輸入關鍵詞而獲得的搜索結果頁面中,展示與所述關鍵詞相關的多媒體資源條目;獲取用戶對多媒體資源條目的點擊方式;根據所述點擊方式確定與用戶意圖相關聯的內容;在用戶返回所述搜索結果頁面、或者響應於用戶再次輸入上述關鍵詞而獲得搜索結果頁面的情況下,在搜索結果頁面中展示與用戶意圖相關聯的內容。 A method for displaying a multimedia search result, comprising: displaying a multimedia resource item related to the keyword in a search result page obtained in response to a user inputting a keyword; and acquiring a click mode of the user for the multimedia resource item; Determining content associated with the user's intention according to the click mode; displaying the user's intention in the search result page if the user returns to the search result page or obtaining a search result page in response to the user inputting the keyword again Associated content. 如請求項1所述的多媒體搜索結果展示方法,其中,在搜索結果頁面中展示與用戶意圖相關聯的內容,包括:在用戶點擊的多媒體資源條目周圍展示與用戶意圖相關聯的內容。 The multimedia search result presentation method of claim 1, wherein displaying the content associated with the user intent in the search result page comprises: displaying content associated with the user intent around the multimedia resource item clicked by the user. 如請求項2所述的多媒體搜索結果展示方法,其中,在用戶點擊的多媒體資源條目周圍展示與用戶意圖相關聯的內容,包括:在用戶點擊的多媒體資源條目的下方展示與用戶意圖相關聯的內容。 The multimedia search result presentation method of claim 2, wherein displaying the content associated with the user intent around the multimedia resource item clicked by the user comprises: displaying the user intent associated with the user intent below the multimedia resource item clicked by the user content. 如請求項1所述的多媒體搜索結果展示方法,其中,在所述點擊方式為用戶點擊多媒體資源條目所包含的子條目的情況下,與用戶意圖相關聯的內容為,與所述多媒體資源條目相關的應用程式。 The multimedia search result display method according to claim 1, wherein, in a case where the click mode is a sub-entry included in a multimedia resource entry, the content associated with the user intention is, and the multimedia resource entry Related applications. 如請求項1所述的多媒體搜索結果展示方法,其中,在所述點擊方式為用戶點擊多媒體資源條目的封面圖的情況下, 所述方法還包括:根據用戶觀看的多媒體內容確定與用戶意圖相關聯的內容。 The method for displaying a multimedia search result according to claim 1, wherein, in the case that the click mode is a cover map of a user clicking a multimedia resource item, The method also includes determining content associated with the user's intent based on the multimedia content viewed by the user. 如請求項5所述的多媒體搜索結果展示方法,其中,根據用戶觀看的多媒體內容確定與用戶意圖相關聯的內容,包括:將與用戶觀看的多媒體內容相應的用戶原創內容(UGC)作為與用戶意圖相關聯的內容。 The multimedia search result display method according to claim 5, wherein determining the content associated with the user's intention according to the multimedia content viewed by the user comprises: using the user original content (UGC) corresponding to the multimedia content viewed by the user as the user The content associated with the intent. 如請求項1至6中任意一項所述的多媒體搜索結果展示方法,其中,所述方法還包括:根據用戶觀看多媒體資源條目對應的多媒體內容過程中的操作確定與用戶意圖相關聯的內容。 The multimedia search result presentation method according to any one of claims 1 to 6, wherein the method further comprises: determining content associated with the user's intention according to an operation in a process of the user viewing the multimedia content corresponding to the multimedia resource item. 如請求項7所述的多媒體搜索結果展示方法,其中,根據用戶觀看多媒體內容過程中的操作確定與用戶意圖相關聯的內容,包括:根據用戶觀看多媒體內容過程中針對評論的操作,將與針對評論的操作相應的操作控制鍵作為與用戶意圖相關聯的內容。 The method for displaying a multimedia search result according to claim 7, wherein determining the content associated with the user's intention according to the operation in the process of the user viewing the multimedia content comprises: according to the operation for the comment in the process of viewing the multimedia content by the user, The operation of the comment corresponds to the corresponding operation control key as the content associated with the user's intent. 一種多媒體搜索結果展示裝置,其特徵在於,包括:展示模組,用於在響應於用戶輸入關鍵詞而獲得的搜索結果頁面中,展示與所述關鍵詞相關的多媒體資源條目;獲取模組,用於獲取用戶對多媒體資源條目的點擊方式;第一確定模組,用於根據所述點擊方式確定與用戶意圖相關聯的內容;調整模組,在用戶返回所述搜索結果頁面、或者響應於用戶再次輸入上述關鍵詞而獲得搜索結果頁面的情況下,在搜索結果頁面中展示與用戶意圖相關聯的內容。 A multimedia search result display device, comprising: a display module, configured to display a multimedia resource item related to the keyword in a search result page obtained by responding to a user input keyword; and acquiring a module, And a first determining module, configured to determine content associated with the user's intention according to the click manner; and the adjusting module returns the search result page, or responds to the user In the case where the user inputs the above keyword again to obtain the search result page, the content associated with the user's intention is displayed in the search result page. 如請求項9所述的多媒體搜索結果展示裝置,其中,所述調整模組包 括:調整單元,用於在用戶點擊的多媒體資源條目周圍展示與用戶意圖相關聯的內容。 The multimedia search result display device according to claim 9, wherein the adjustment module package The adjustment unit is configured to display content associated with the user's intention around the multimedia resource item clicked by the user. 如請求項10所述的多媒體搜索結果展示裝置,其中,所述調整單元包括:調整子單元,用於在用戶點擊的多媒體資源條目的下方展示與用戶意圖相關聯的內容。 The multimedia search result display apparatus according to claim 10, wherein the adjustment unit comprises: an adjustment subunit, configured to display content associated with the user's intention under the multimedia resource item clicked by the user. 如請求項9所述的多媒體搜索結果展示裝置,其中,在所述點擊方式為用戶點擊多媒體資源條目所包含的子條目的情況下,與用戶意圖相關聯的內容為,與所述多媒體資源條目相關的應用程式。 The multimedia search result display device according to claim 9, wherein, in a case where the click mode is a sub-entry included in a multimedia resource entry, the content associated with the user intention is the multimedia resource entry Related applications. 如請求項9所述的多媒體搜索結果展示裝置,其中,在所述點擊方式為用戶點擊多媒體資源條目的封面圖的情況下,所述裝置還包括:第二確定模組,用於根據用戶觀看的多媒體內容確定與用戶意圖相關聯的內容。 The multimedia search result display device of claim 9, wherein, in the case that the click mode is a cover image of the multimedia resource item, the device further includes: a second determining module, configured to view according to the user The multimedia content determines the content associated with the user's intent. 如請求項13所述的多媒體搜索結果展示裝置,其中,所述第二確定模組包括:第一確定單元,用於將與用戶觀看的多媒體內容相應的用戶原創內容(UGC)作為與用戶意圖相關聯的內容。 The multimedia search result display device according to claim 13, wherein the second determining module comprises: a first determining unit, configured to use user original content (UGC) corresponding to the multimedia content viewed by the user as the user intention Associated content. 如請求項9至14中任意一項所述的多媒體搜索結果展示裝置,其中,所述裝置還包括:第三確定模組,用於根據用戶觀看多媒體資源條目對應的多媒 體內容過程中的操作確定與用戶意圖相關聯的內容。 The multimedia search result display device according to any one of claims 9 to 14, wherein the device further comprises: a third determining module, configured to view the multimedia corresponding to the multimedia resource item according to the user The operations in the body content process determine the content associated with the user's intent. 如請求項15所述的多媒體搜索結果展示裝置,其中,第三確定模組包括:第二確定單元,用於根據用戶觀看多媒體內容過程中針對評論的操作,將與針對評論的操作相應的操作控制鍵作為與用戶意圖相關聯的內容。 The multimedia search result display device of claim 15, wherein the third determining module comprises: a second determining unit, configured to perform an operation corresponding to the operation for the comment according to the operation for the comment in the process of viewing the multimedia content by the user The control key acts as content associated with the user's intent. 一種多媒體搜索結果展示裝置,其特徵在於,包括:處理器;用於存儲處理器可執行指令的記憶體;其中,所述處理器被配置為:在響應於用戶輸入關鍵詞而獲得的搜索結果頁面中,展示與所述關鍵詞相關的多媒體資源條目;獲取用戶對多媒體資源條目的點擊方式;根據所述點擊方式確定與用戶意圖相關聯的內容;在用戶返回所述搜索結果頁面、或者響應於用戶再次輸入上述關鍵詞而獲得搜索結果頁面的情況下,在搜索結果頁面中展示與用戶意圖相關聯的內容。 A multimedia search result display apparatus, comprising: a processor; a memory for storing processor-executable instructions; wherein the processor is configured to: search results obtained in response to a user inputting a keyword a page, displaying a multimedia resource item related to the keyword; acquiring a user's click mode on the multimedia resource item; determining content associated with the user intent according to the click mode; returning the search result page or responding In the case where the user inputs the above keyword again to obtain the search result page, the content associated with the user's intention is displayed in the search result page. 一種非揮發性計算機可讀存儲介質,其上存儲有計算機程式指令,其特徵在於,所述計算機程式指令被處理器執行時實現如請求項1至8中任意一項所述的方法。A non-volatile computer readable storage medium having computer program instructions stored thereon, wherein the computer program instructions are executed by a processor to implement the method of any one of claims 1 to 8.
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