TWI639121B - Points-distribution system - Google Patents
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Abstract
一種積分分配系統，包括至少二商店交易裝置與管理裝置。該至少二商店交易裝置，供與消費者進行交易，並依據付款金額產生至少二訊號。該管理裝置係於網路上架設有與該至少二商店交易裝置連線之管理平台，以接收該至少二訊號，包括積分決定單元、積分分割單元、消費者積分帳戶與積分支付單元，其中：該積分決定單元係依據該至少二訊號決定消費者可獲得之積分，該積分分割單元係將所獲得積分分割為至少兩種積分，該消費者積分帳戶係用以儲存該至少兩種積分，積分支付單元係供消費者以該至少兩種積分分別與至少二商店交易裝置進行交易。 A point distribution system includes at least two store transaction devices and management devices. The at least two store transaction device is for transacting with the consumer and generating at least two signals according to the payment amount. The management device is provided with a management platform connected to the at least two store transaction devices on the network to receive the at least two signals, including an integral decision unit, a point splitting unit, a consumer credit account and a point payment unit, wherein: The point determining unit determines the points available to the consumer according to the at least two signals, and the point dividing unit divides the obtained points into at least two points, and the consumer point account is used to store the at least two points, and the point payment is The unit is for the consumer to separately trade with the at least two store transaction devices with the at least two points.
Description
本發明係有關於一種積分分配系統，尤指一種可整合消費者自不同商家所獲取之積分，並將所整合之積分進一步分割為複數種積分，供消費者於跨業、跨通路之不同商家進行消費，可分攤店家因折扣所承擔之成本壓力，並可將客源跨業、跨通路移轉，以充實且穩定客源之積分分配系統；藉此，於刺激消費之同時，亦可維護商家之合理利益，以達成商家、消費者以及管理方三贏之目標。 The invention relates to a point distribution system, in particular to integrating points obtained by consumers from different merchants, and further dividing the integrated points into a plurality of points for consumers to cross-operate and cross-channel different businesses. Consumption can be used to share the cost pressure of the store due to the discount, and can transfer the cross-industry and cross-channel of the source to enrich and stabilize the customer's point distribution system; thereby, while stimulating consumption, it can also maintain The reasonable interests of the business to achieve the goal of three wins for merchants, consumers and management.
隨著網路技術之蓬勃發展，網路購物已成為多數人日常消費的一部分，其中網路團購更為近年來之主流消費方式。根據SmartM電子商務網於2014年所做之調查顯示，在網友最喜歡的前三十位購物網站中，團購網站就佔了六分之一。目前網路團購(飲食、旅遊以及日常用品)多以折價券做為促銷模式，其係以低價吸引消費者，試圖將線上流量引導到實體店面。 With the rapid development of network technology, online shopping has become a part of the daily consumption of most people, and online group purchase is more mainstream consumption in recent years. According to a survey conducted by SmartM e-commerce network in 2014, group buying websites accounted for one-sixth of the top 30 shopping websites that users liked. At present, online group purchases (diet, travel, and daily necessities) often use discount coupons as a promotion model, which attracts consumers at low prices and attempts to direct online traffic to physical stores.
然而，在低價促銷之策略下，往往使得實體商家不堪負荷，甚至導致服務品質之低下。以台灣酷朋為例，其於台灣經營不到5年，曾是國內第一大團購業者，竟於2015年底撤離台灣市場，其中由此不難看出目前台灣團購業發展所面臨的困境。 However, under the strategy of low-cost promotion, the physical business is often unbearable, and even the quality of service is low. Take Taiwan's cool friends as an example. It has been operating in Taiwan for less than five years. It was once the largest group purchaser in China and actually withdrew from the Taiwan market at the end of 2015. It is not difficult to see the current difficulties faced by Taiwan's group buying industry.
對於實體店家而言，參與團購之主要目的是希望在短時間內招集大量顧客，並以將所招集顧客轉為固定常客為其目標。然而，近年來，由於經營成本不斷上升，商家相對的毛利也隨之降低；再者，參加團購所祭出之折扣往往要由店家完全吸收，而承擔團購之平台又抽取重利，且商家只能於顧客消費後才能向團購平台申請帳款。在將本求利之情況下，由此常衍生出服務品質低劣之惡果，如此很難培養消費者之忠誠度，更可能衍生許多消費糾紛。以餐廳之餐券團購為例，常常發生買了餐券卻總是預約不到，或是對用餐日期、時間列出諸多限制，甚至顧客到現場時才發現餐廳已經倒閉。此種合作模式，最終只會落入低價競爭窠臼，不啻慢性自殺。 For physical stores, the main purpose of participating in group buying is to recruit a large number of customers in a short period of time, and to target the transfer of customers into fixed frequent customers. However, in recent years, due to rising operating costs, the relative gross profit of merchants has also decreased; in addition, the discounts for participating in group purchases are often completely absorbed by the store, and the platform for group purchases is also profitable, and the merchants can only After the customer consumes, they can apply for the account from the group purchase platform. In the case of the benefit of this, it is often the result of poor service quality, so it is difficult to cultivate consumer loyalty, more likely to generate many consumer disputes. For example, in the restaurant meal coupon group purchase, it is often the case that the meal coupon is purchased but the reservation is not always available, or the restrictions on the date and time of the meal are listed, and even when the customer arrives at the scene, the restaurant has been closed down. This kind of cooperation model will eventually fall into low-price competition and will not commit to chronic suicide.
有鑑於此，為彌補習知技術之不足，發明人積多年的經驗及不斷的研發改進，遂有本發明之產生。 In view of this, in order to make up for the deficiencies of the prior art, the inventors have accumulated many years of experience and continuous research and development improvements, and the present invention has been produced.
本發明之一主要目的在於提供一種積分分配系統，其可將消費者自不同商家所獲取之積分加以整合，進而將所整合之積分分割為複數種積分，供消費者於跨業、跨通路之不同商家進行消費，可分攤店家因折扣所承擔之成本壓力，並可將客源跨業、跨通路移轉，以充實並穩定客源；換言之，得以兼顧消費之刺激以及商家合理利益之維護，而可達成商家、消費者、管理方三贏之目標。 One of the main purposes of the present invention is to provide an integral distribution system that integrates the points acquired by consumers from different merchants, thereby dividing the integrated points into a plurality of points for consumers to cross-border and cross-channel. Consumption by different merchants can share the cost pressure of the store due to the discount, and can transfer the cross-industry and cross-channel of the source to enrich and stabilize the customer; in other words, it can take into account the stimulation of consumption and the maintenance of the reasonable interests of the merchant. And it can achieve the goal of three wins for merchants, consumers and management.
為達成前述目的並產生所期待之技術效果，本發明提供一種積分分配系統，包括一第一交易裝置、一第二交易裝置以及一管理裝置，其中，前述第一交易裝置係設置於一第一商店，供與一消費者進行交易，接收該消費者之付款，並依據一付款金額產生一第一訊號；前述第二交易裝置係設置於一第二商店，供與該消費者進行交易，接收該消費者之付款，並依據一付款金額產生一第二訊號；前述管理裝置係於網路上架設一管理 平台，該管理平台係經由網路與前述第一交易裝置以及前述第二交易裝置連線，以接收該第一訊號以及該第二訊號。前述管理平台包括一積分決定單元、一積分分割單元、一消費者積分帳戶以及一積分支付單元，其中：該積分決定單元係依據該第一訊號以及該第二訊號決定消費者所可獲得之積分；該積分分割單元係用以將前述消費者所可獲得之積分分割為一第一積分以及一第二積分；該消費者積分帳戶係用以儲存前述第一積分以及前述第二積分；該積分支付單元則係供該消費者以所獲得之第一積分與第二積分分別與該第一交易裝置與該第二交易裝置進行交易。 In order to achieve the foregoing objectives and to produce the desired technical effects, the present invention provides an integral distribution system including a first transaction device, a second transaction device, and a management device, wherein the first transaction device is disposed at a first a store for trading with a consumer, receiving payment from the consumer, and generating a first signal based on a payment amount; the second transaction device is disposed in a second store for transaction with the consumer, receiving The payment of the consumer generates a second signal according to a payment amount; the management device is configured to set up a management platform on the network, and the management platform is connected to the first transaction device and the second transaction device via the network. To receive the first signal and the second signal. The foregoing management platform includes an integral determining unit, an integral splitting unit, a consumer credit account, and a point payment unit, wherein: the point determining unit determines the points available to the consumer according to the first signal and the second signal. The point splitting unit is configured to divide the credits obtainable by the foregoing consumer into a first point and a second point; the consumer point account is used to store the first point and the second point; the point The payment unit is for the consumer to trade with the first transaction device and the second transaction device, respectively, with the first and second points obtained.
實施時，該積分決定單元係依據一積分回饋比率，以決定消費者所可獲得之積分。 In implementation, the point determination unit is based on an integral feedback ratio to determine the points available to the consumer.
於一實施例中，該管理平台更包括一積分回饋比率設定單元，供一管理者設定積分回饋比率；且該積分決定單元係依據所設定之積分回饋比率決定消費者所可獲得之積分。於另一實施例中，該管理平台更包括一成本率設定單元以及一積分回饋比率決定單元，該成本率設定單元係供一管理者設定成本率，該積分回饋比率決定單元則係依據所設定之成本率，決定積分回饋比率。 In an embodiment, the management platform further includes an integral feedback ratio setting unit for an administrator to set the integral feedback ratio; and the credit determining unit determines the credits obtainable by the consumer according to the set integral feedback ratio. In another embodiment, the management platform further includes a cost rate setting unit and an integral feedback ratio determining unit, wherein the cost rate setting unit is configured to set a cost rate by an administrator, and the integral feedback ratio determining unit is configured according to the setting. The cost rate determines the integral feedback ratio.
於一實施例中，該第一商店以及該第二商店係分別為不同業種之商店。於另一實施例中，該第一商店以及該第二商店係分別為不同通路之商店。於再一實施例中，該第一商店以及該第二商店係分別為實體商店或網路商店。 In an embodiment, the first store and the second store are respectively stores of different industries. In another embodiment, the first store and the second store are respectively stores of different passages. In still another embodiment, the first store and the second store are respectively a physical store or an online store.
實施時，該管理平台更包括一收款分配單元，該收款分配單元係依據一店家負擔比例，以決定該第一商店、該第二商店以及管理平台各自可分得之金額。 In implementation, the management platform further includes a collection and distribution unit, and the collection and distribution unit determines the amount of each of the first store, the second store, and the management platform according to a store owner's burden ratio.
於一實施例中，該管理平台更包括一店家負擔比例設定單元， 供一管理者設定店家負擔比例。於另一實施例中，該管理平台更包括一成本率設定單元以及一店家負擔比例決定單元，該成本率設定單元係供一管理者設定成本率，該店家負擔比例決定單元則係依據所設定之成本率，決定店家負擔比例。 In an embodiment, the management platform further includes a store burden ratio setting unit for an administrator to set a store burden ratio. In another embodiment, the management platform further includes a cost rate setting unit and a store burden ratio determining unit, wherein the cost rate setting unit is configured to set a cost rate by an administrator, and the store burden ratio determining unit is configured according to the setting. The cost rate determines the proportion of the store's burden.
為對於本發明之特點與作用能有更深入之瞭解，茲藉實施例配合圖式詳述於後。 For a better understanding of the features and functions of the present invention, the embodiments are described in detail below with reference to the drawings.
1‧‧‧消費者 1‧‧‧ Consumers
10‧‧‧***/金融卡 10‧‧‧ Credit/Financial Card
12‧‧‧行動支付裝置 12‧‧‧Mobile payment device
14‧‧‧個人電腦 14‧‧‧ Personal Computer
2‧‧‧實體商店 2‧‧‧ physical store
20‧‧‧實體商店交易裝置 20‧‧‧Physical store trading device
22‧‧‧第一訊號 22‧‧‧First signal
3‧‧‧網路商店 3‧‧‧Internet store
30‧‧‧網路商店交易裝置 30‧‧‧Online store trading device
32‧‧‧第二訊號 32‧‧‧second signal
4‧‧‧管理裝置 4‧‧‧Management device
5‧‧‧管理平台 5‧‧‧Management platform
50‧‧‧消費者登錄單元 50‧‧‧Consumer registration unit
51‧‧‧消費者積分帳戶 51‧‧‧ Consumer Credit Account
52‧‧‧積分支付單元 52‧‧ ‧ points payment unit
53‧‧‧積分決定單元 53‧‧·point decision unit
532‧‧‧積分回饋比率設定單元 532‧‧·Integral feedback ratio setting unit
534‧‧‧成本率設定單元 534‧‧‧cost rate setting unit
536‧‧‧積分回饋比率決定單元 536‧‧‧Integral feedback ratio decision unit
54‧‧‧積分分割單元 54‧‧‧Integral split unit
55‧‧‧收款分配單元 55‧‧‧Receipt allocation unit
552‧‧‧店家負擔比例設定單元 552‧‧‧Store burden ratio setting unit
554‧‧‧店家負擔比例決定單元 554‧‧‧Store burden ratio decision unit
第1圖係顯示本發明之積分分配系統之第一實施例之架構示意圖。 Figure 1 is a block diagram showing the first embodiment of the integral distribution system of the present invention.
第2圖係顯示本發明之積分分配系統之第一實施例中消費者、實體商店以及管理平台三方之間互動關係示意圖。 2 is a schematic diagram showing the interaction between the three parties of the consumer, the physical store, and the management platform in the first embodiment of the credit distribution system of the present invention.
第3圖係顯示本發明之積分分配系統之第一實施例中消費者、網路商店以及管理平台三方之間互動關係示意圖。 Figure 3 is a schematic diagram showing the interaction between the consumer, the online store, and the management platform in the first embodiment of the credit distribution system of the present invention.
第4圖係顯示本發明之積分分配系統之第一實施例中管理平台、實體商店以及網路商店三方之間互動關係示意圖。 Figure 4 is a diagram showing the interaction between the management platform, the physical store, and the online store in the first embodiment of the credit distribution system of the present invention.
第5~8圖係顯示本發明之積分分配系統中管理平台之四種實施態樣。 Figures 5-8 show four implementation aspects of the management platform in the integral distribution system of the present invention.
第9圖為實施本發明之實體商店消費循環之示意圖。 Figure 9 is a schematic diagram of a physical store consumption cycle in which the present invention is implemented.
第10圖為實施本發明之網路商店消費循環之示意圖。 Figure 10 is a schematic diagram of the online store consumption cycle for implementing the present invention.
本發明係有關於一種積分分配系統，包括一第一交易裝置、一第二交易裝置以及一管理裝置，其中，前述第一交易裝置係設置於一第一商店，供與一消費者進行交易，接收該消費者之付款，並依據一付款金額產生一第一訊號；前述第二交易裝置係設置於一第二商店，供與該消費 者進行交易，接收該消費者之付款，並依據一付款金額產生一第二訊號；前述管理裝置係於網路上架設一管理平台，該管理平台係經由網路與前述第一交易裝置以及前述第二交易裝置連線，以接收該第一訊號以及該第二訊號。前述管理平台包括一積分決定單元、一積分分割單元、一消費者積分帳戶以及一積分支付單元，其中：該積分決定單元係依據該第一訊號以及該第二訊號決定消費者所可獲得之積分；該積分分割單元係用以將前述消費者所可獲得之積分分割為一第一積分以及一第二積分；該消費者積分帳戶係用以儲存前述第一積分以及前述第二積分；該積分支付單元則係供該消費者以所獲得之第一積分與第二積分分別與該第一交易裝置與該第二交易裝置進行交易。 The present invention relates to a point distribution system including a first transaction device, a second transaction device, and a management device, wherein the first transaction device is disposed in a first store for transaction with a consumer. Receiving payment from the consumer and generating a first signal according to a payment amount; the second transaction device is disposed in a second store for transaction with the consumer, receiving payment from the consumer, and based on a payment The amount of money generates a second signal; the management device is configured to set up a management platform on the network, and the management platform is connected to the first transaction device and the second transaction device via the network to receive the first signal and the first Second signal. The foregoing management platform includes an integral determining unit, an integral splitting unit, a consumer credit account, and a point payment unit, wherein: the point determining unit determines the points available to the consumer according to the first signal and the second signal. The point splitting unit is configured to divide the credits obtainable by the foregoing consumer into a first point and a second point; the consumer point account is used to store the first point and the second point; the point The payment unit is for the consumer to trade with the first transaction device and the second transaction device, respectively, with the first and second points obtained.
於下文中，將以一實體商店與一網路商店之組合作為示例，以說明本發明之積分分配系統。請參閱第1圖，其係顯示本發明之積分分配系統之第一實施例之架構示意圖。如第1圖所示，本發明之積分分配系統於基本架構上涉及消費者、商家(實體商店以及網路商店)以及管理者三方。其中，消費者1可透過***/金融卡10、行動支付裝置12(如智慧型手機)或個人電腦14與實體商店2之實體商店交易裝置20或與網路商店3之網路商店交易裝置30進行交易，且前述實體商店交易裝置20和網路商店交易裝置30於交易後會依據消費者之付款金額分別產生一第一訊號22以及一第二訊號32，該付款金額包括一現金金額以及一積分中至少一者。而前述第一訊號22以及第二訊號32將會傳送至管理裝置4，以供管理裝置4據此產生積分並加以分割。下文將就消費者、實體與網路商家以及管理者三方之實際操作模式具體加以說明。 Hereinafter, a combination of a physical store and an online store will be taken as an example to illustrate the credit distribution system of the present invention. Please refer to Fig. 1, which is a block diagram showing the first embodiment of the integral distribution system of the present invention. As shown in FIG. 1, the credit distribution system of the present invention relates to a consumer, a merchant (physical store, an online store), and a manager in a basic structure. The consumer 1 can use the credit/debit card 10, the mobile payment device 12 (such as a smart phone) or the personal computer 14 and the physical store transaction device 20 of the physical store 2 or the online store transaction device 30 of the online store 3 The transaction is performed, and the foregoing physical store transaction device 20 and the online store transaction device 30 generate a first signal 22 and a second signal 32 respectively according to the payment amount of the consumer after the transaction, the payment amount includes a cash amount and a At least one of the points. The first signal 22 and the second signal 32 are transmitted to the management device 4 for the management device 4 to generate and divide the points accordingly. The actual mode of operation of the consumer, entity and network merchants, and the manager will be described in detail below.
首先，以下將先就消費者、實體商家以及管理方間之互動模式進行說明。請參閱第2圖，其係顯示本發明之積分分配單元之第一實施例中消費者、實體商店以及管理平台三方之間互動關係示意圖。 First, the following will explain the interaction patterns between consumers, entities, and management. Please refer to FIG. 2, which is a schematic diagram showing the interaction between the three parties of the consumer, the physical store and the management platform in the first embodiment of the credit allocating unit of the present invention.
如第2圖所示，由該管理裝置4於網路上所架設之管理平台5包括有一消費者登錄單元50、一消費者積分帳戶51、一積分支付單元52、一積分決定單元53以及一積分分割單元54。各別消費者可利用架設於網站網頁之入口或以行動裝置之應用程式(app)，依照其會員身份以該消費者登錄單元50登入該管理平台5，以進行其權限操作。該積分決定單元53係依據自該實體商店交易裝置20所接收之第一訊號22，而決定消費者所可獲得之積分。該積分分割單元54係可依據一比例，而將消費者所獲得之積分分割為一第一積分以及一第二積分；於本實施例中，該積分分割單元54係將所獲得積分平均分成兩部份(第一積分與第二積分)，其中第一積分係可用於實體店家之消費，第二積分則可用於網路店家之消費。該消費者積分帳戶51係用以儲存該第一積分以及該第二積分。該積分支付單元52則係供消費者以該第一積分與實體商店交易裝置20進行交易。 As shown in FIG. 2, the management platform 5 erected on the network by the management device 4 includes a consumer registration unit 50, a consumer credit account 51, a credit payment unit 52, an credit determining unit 53, and an integral. Segmentation unit 54. The individual consumers can log in to the management platform 5 by the consumer login unit 50 according to their membership by using an application located at the webpage of the website or an application (app) of the mobile device to perform their permission operation. The point determination unit 53 determines the points available to the consumer based on the first signal 22 received from the physical store transaction device 20. The point splitting unit 54 divides the points obtained by the consumer into a first integral and a second integral according to a ratio; in the embodiment, the integral dividing unit 54 divides the obtained points into two equal parts. Part (first and second points), where the first point is for the store's consumption and the second is for the online store. The consumer credit account 51 is used to store the first credit and the second credit. The point payment unit 52 is for the consumer to trade with the physical store transaction device 20 with the first credit.
由第2圖可知，消費者1對於實體商店2可透過***/金融卡或行動支付裝置直接進行付款，或同時透過管理平台5以積分支付單元52進行混合支付。此外，該實體商店交易裝置20可因應消費者之不同付款方式，而設置不同相應的設備。於一實施例中，該實體商店交易裝置20可包括一刷卡機，供消費者以***或金融卡進行交易。於另一實施例中，該實體商店交易裝置20可包括一行動支付驗證機，供消費者以行動支付裝置進行交易；其中，該行動支付驗證機可為一第三方支付驗證機。 As can be seen from Fig. 2, the consumer 1 can make a payment directly to the physical store 2 via the credit/debit card or the mobile payment device, or simultaneously through the management platform 5 with the point payment unit 52. In addition, the physical store transaction device 20 can set different corresponding devices in response to different payment methods of the consumer. In one embodiment, the physical store transaction device 20 can include a credit card machine for the consumer to trade with a credit card or a financial card. In another embodiment, the physical store transaction device 20 can include a mobile payment verification machine for the consumer to conduct the transaction with the mobile payment device; wherein the mobile payment verification machine can be a third party payment verification machine.
關於消費者、網路商家以及管理方間之互動模式，請參閱第3圖，係顯示本發明之積分分配系統之第一實施例中消費者、網路商店以及管理平台三方之間互動關係示意圖。 Regarding the interaction mode between the consumer, the online merchant and the management, please refer to FIG. 3, which is a schematic diagram showing the interaction between the consumer, the online store and the management platform in the first embodiment of the credit distribution system of the present invention. .
如第3圖所示，該管理平台5設有消費者登錄單元50、消費者積分帳戶51、積分支付單元52、積分決定單元53以及積分分割單元54。該積分決定單元53則係依據自該網路商店交易裝置30所接收之第二訊號32，而決定消費者所可獲得之積分。該積分分割單元54係用以將消費者所獲得之積分分割為一第一積分以及一第二積分，其中該第一與第二積分同樣可於下次消費時分別用於實體店家以及網路店家。該消費者積分帳戶51係用以儲存該第一與第二積分。該積分支付單元52則係供消費者以第二積分與網路商店交易裝置30進行交易。同樣地，消費者除可使用電子裝置(如個人電腦或行動上網裝置)經網路直接向網路商店付款外，亦可同時透過積分支付單元52進行混合支付。 As shown in FIG. 3, the management platform 5 is provided with a consumer registration unit 50, a consumer credit account 51, a point payment unit 52, an integral decision unit 53, and an integral splitting unit 54. The credit determining unit 53 determines the points available to the consumer based on the second signal 32 received from the online store transaction device 30. The point splitting unit 54 is configured to divide the points obtained by the consumer into a first point and a second point, wherein the first and second points are equally applicable to the physical store and the network respectively during the next consumption. Store. The consumer credit account 51 is for storing the first and second points. The point payment unit 52 is for the consumer to conduct a transaction with the online store transaction device 30 with the second point. Similarly, the consumer can use the electronic device (such as a personal computer or a mobile internet device) to directly pay the online store via the Internet, and can also perform the mixed payment through the point payment unit 52 at the same time.
前述網路商店交易裝置30亦可因應消費者之不同付款方式，而與不同相應設備連線。於一實施例中，該網路商店交易裝置30可與一***/金融卡認證伺服器連線，供消費者以***或金融卡進行交易。於另一實施例中，該網路商店交易裝置30可與一行動支付驗證伺服器連線者，供消費者以行動支付方式進行交易；其中，該行動支付驗證伺服器可為一第三方支付驗證伺服器。 The aforementioned online store transaction device 30 can also be connected to different corresponding devices in response to different payment methods of the consumer. In one embodiment, the online store transaction device 30 can be connected to a credit/debit card authentication server for the consumer to trade with a credit card or a financial card. In another embodiment, the online store transaction device 30 can be associated with a mobile payment verification server for the consumer to conduct the transaction in a mobile payment manner; wherein the mobile payment verification server can pay for a third party Verify the server.
關於實體商家、網路商家以及管理者之間的互動模式，於下文中將以第4圖加以說明。請參閱第4圖，其係顯示本發明之積分分配系統之第一實施例中管理平台、實體商店以及網路商店三方之間互動關係示意 圖。 The pattern of interaction between physical merchants, online merchants, and managers will be described below in Figure 4. Referring to Figure 4, there is shown a schematic diagram showing the interaction between the management platform, the physical store, and the online store in the first embodiment of the credit distribution system of the present invention.
於此實施例中，管理平台5之消費者登錄單元50、消費者積分帳戶51、積分支付單元52、積分決定單元53以及積分分割單元54與實體商店交易裝置20、網路商店交易裝置30之互動關係已於前文中多有說明，於此不再贅述，下文中將僅就收款分配單元55加以說明。 In this embodiment, the consumer registration unit 50, the consumer credit account 51, the point payment unit 52, the credit determination unit 53, and the point splitting unit 54 of the management platform 5 are connected to the physical store transaction device 20 and the online store transaction device 30. The interactive relationship has been described in the foregoing, and will not be described here. Only the payment allocation unit 55 will be described below.
收款分配單元55係用以決定自消費者所收取之現金於商家、管理方之間的分配。於實施時，該收款分配單元55係根據該第一訊號以及該第二訊號中之付款金額，並依據一店家負擔比例，以決定實體商店與管理方、網路商店與管理方各自可分得之金額。 The payment distribution unit 55 is used to determine the distribution of cash received from the consumer between the merchant and the management. In the implementation, the payment distribution unit 55 determines the physical store and the management party, the online store and the management party according to the payment amount of the first signal and the second signal, according to a store owner's burden ratio. The amount obtained.
前述店家負擔比例可由管理者進行設定或依據成本率而決定。請參閱第7圖，其係示意採用前一種實施方式之管理平台，其中該管理平台5更包括一店家負擔比例設定單元552，管理者可經由該單元設定店家負擔比例。請參閱第8圖，其係示意採用後一種實施方式之管理平台，其中該管理平台更包括一成本率設定單元534以及一店家負擔比例決定單元554；該成本率設定單元534係供一管理者設定成本率，而該店家負擔比例決定單元554則是依據所設定之成本率，以決定店家負擔比例。 The aforementioned store burden ratio can be set by the manager or determined according to the cost rate. Please refer to FIG. 7 , which illustrates a management platform adopting the former embodiment, wherein the management platform 5 further includes a store burden ratio setting unit 552 through which the administrator can set the store burden ratio. Please refer to FIG. 8 , which illustrates a management platform adopting the latter embodiment, wherein the management platform further includes a cost rate setting unit 534 and a store burden ratio determining unit 554; the cost rate setting unit 534 is for a manager. The cost rate is set, and the store burden ratio determining unit 554 determines the store owner's burden ratio based on the set cost rate.
如前文所述，消費者所可獲得的積分是由積分決定單元53根據第一訊號22、第二訊息32，並依據一積分回饋比率，以下述方式計算消費者所可獲得之積分：消費者所可獲得之積分=消費者所支付之現金金額X積分回饋比率(%)。而在積分回饋比率的決定方面，則存在有兩種具體實施方式，於下文中將逐一說明。 As described above, the points available to the consumer are calculated by the point determining unit 53 based on the first signal 22 and the second message 32, and based on an integral feedback ratio, the points available to the consumer are calculated in the following manner: the consumer The points earned = the amount of cash paid by the consumer X-integration feedback ratio (%). In terms of the decision of the integral feedback ratio, there are two specific implementation modes, which will be explained one by one below.
請參閱第5圖，其係顯示第一種積分回饋比率之決定方式。如 第5圖所示，該管理平台5除消費者登錄單元50、消費者積分帳戶51、積分支付單元52、積分決定單元53以及積分分割單元54外，更包括一積分回饋比率設定單元532，供一管理者直接設定積分回饋比率(%)。 Please refer to Figure 5, which shows how the first integral feedback ratio is determined. As shown in FIG. 5, the management platform 5 includes an integral feedback ratio setting unit 532 in addition to the consumer registration unit 50, the consumer credit account 51, the point payment unit 52, the integral determining unit 53, and the integral dividing unit 54, For a manager to directly set the integral feedback ratio (%).
請參閱第6圖，其係顯示第二種積分回饋比率之決定方式。如第6圖所示，該管理平台5除了消費者登錄單元50、消費者積分帳戶51、積分支付單元52、積分決定單元53以及積分分割單元54外，更包括一成本率設定單元534以及一積分回饋比率決定單元536。其中，管理者可經由該成本率設定單元534設定一成本率，隨後該積分回饋比率決定單元536則可依據所設定之成本率而決定積分回饋比率。 Please refer to Figure 6, which shows how the second integral feedback ratio is determined. As shown in FIG. 6, the management platform 5 includes a cost rate setting unit 534 and a consumer registration unit 50, a consumer credit account 51, a point payment unit 52, an integral determining unit 53, and an integral splitting unit 54. The integral feedback ratio decision unit 536. The manager may set a cost rate via the cost rate setting unit 534, and then the point feedback ratio determining unit 536 may determine the point feedback ratio according to the set cost rate.
以上僅以實體商店與網路商店作為示例。實際上，於實施時，本發明之積分分配系統係可應用於跨業、跨通路之複數家商店。藉此設計，本發明之積分分配系統可將消費者自不同來源(業種或通路)所獲得之積分加以整合，並依照來源數目將所整合積分進而分割成相應數目之複數種積分，供消費者跨業、跨通路續行消費。 The above only uses physical stores and online stores as examples. In fact, in practice, the integral distribution system of the present invention can be applied to a plurality of stores across industries and across channels. By this design, the integral distribution system of the present invention can integrate the points obtained by the consumers from different sources (services or pathways), and further divide the integrated points into corresponding numbers of plural points according to the number of sources for the consumers. Cross-industry and cross-channel continued consumption.
藉由使消費者所持有積分可跨業、跨通路使用，將可大幅提升消費者參與意願，並增加其忠誠度；藉由將所整合之積分依其來源進行分割以作為下次消費之折扣，則得以有效降低店家之負擔，而使店家之獲益率不因折扣而被壓縮。綜言之，本發明之積分分配系統確實有助於達成消費者、店家、管理平台三方共贏之目標。 By making consumers' points available for cross-industry and cross-channel use, it will greatly enhance consumers' willingness to participate and increase their loyalty; by dividing the integrated points according to their sources for the next consumption. Discounts can effectively reduce the burden on the store, so that the store's profit rate is not compressed by discounts. In summary, the point distribution system of the present invention does contribute to achieving the goal of win-win for consumers, stores, and management platforms.
於下文中，將就積分回饋比率、店家負擔比例以及店家利潤之間的關係以數學模式加以討論，其中所使用符號所代表之意義如下：R：積分回饋比率(0<R1) In the following, the relationship between the integral feedback ratio, the store's burden ratio, and the store's profit is discussed in a mathematical model. The meaning of the symbols used is as follows: R: integral feedback ratio (0<R 1)
C：店家負擔比例(0<C<1) C: store burden ratio (0<C<1)
S1：消費者第一次消費金額 S 1 : Consumer's first spending amount
S2：消費者第二次消費金額 S 2 : Consumer's second spending amount
P1：消費者第一次所獲得之積分 P 1 : Points earned by the consumer for the first time
P2：消費者第二次所獲得之積分 P 2 : Points earned by consumers for the second time
X：成本率 X: cost rate
首先，將就消費者僅以現金於商家進行購物之情況加以討論：此時消費者第一次消費金額(S1)：即為商品價格。 First, we will discuss the case where consumers only make purchases in cash by merchants: At this time, the first time consumers spend (S 1 ): that is, the price of the goods.
商家可分得金額為：S1(1-C) The amount that the merchant can divide is: S 1 (1-C)
管理平台可分得金額為：S1×C The management platform can be divided into: S 1 × C
消費者可獲得之回饋積分為：P1=S1×R，且所獲得之積分進一步加以分割成兩部份(即第一積分與第二積分)，其中第一積分(即為所獲得積分之一半)(S1R/2)可於下次在網路商家購物時抵用，第二積分(所獲得積分之另一半)則可於下次在實體商家購物時抵用。 The reward points available to the consumer are: P 1 = S 1 × R, and the obtained points are further divided into two parts (ie, the first integral and the second integral), wherein the first integral (ie, the obtained integral) Half of it (S 1 R/2) can be used the next time you shop at an online merchant, and the second point (the other half of the points earned) can be used the next time you shop at a physical merchant.
隨後，將就消費者同時以現金以及積分於商家進行購物之情況加以討論：此時消費者第二次消費金額為S2，所抵扣積分為P，而商品價格為S2+P。於此情況下：商家可分得金額為：S2(1-C)+P(1-C) Subsequently, the consumer will be discussed in the same time with cash and points for shopping. At this time, the consumer's second spending amount is S 2 , the deductible credit is P, and the commodity price is S 2 +P. In this case: the merchant can share the amount: S 2 (1-C) + P (1-C)
管理平台可分得金額為：S2C-P(1-C) The management platform can be divided into: S 2 CP(1-C)
消費者可獲得之回饋積分為：P2=S2×R，所獲得之回饋積分亦設定為一半可於下次在網路商家購物時抵用，另一半可於下次在實體商家購物時抵用。 The reward points available to consumers are: P 2 = S 2 × R, and the reward points obtained are also set to be half of the next time they can be used for online merchants, and the other half can be used for shopping next time. Reached.
若消費者連續兩次購物，且第二次購物時全數折抵第一次購 物所獲得之回饋積分，即S2=P=S1R/2。於此情況下，消費者於兩次購物之商品價格總計為S1+S1R=S1(1+R)，但消費者實際支付的金額為S1+S1R/2。商家與管理平台所可分得之金額如下：商家可分得金額為：S1(1-C)+S1R(1-C)=S1(1-C)(1+R) If the consumer makes two consecutive purchases, and the second purchase is fully discounted to the reward points obtained for the first purchase, that is, S 2 = P = S 1 R/2. In this case, the total price of the goods purchased by the consumer for the two purchases is S 1 + S 1 R = S 1 (1 + R), but the amount actually paid by the consumer is S 1 + S 1 R/2. The amount that can be obtained by the merchant and the management platform is as follows: the amount that the merchant can share is: S 1 (1-C)+S 1 R(1-C)=S 1 (1-C)(1+R)
管理平台可分得金額為：S1C+S1R/2(2C-1) The management platform can be divided into: S 1 C+S 1 R/2(2C-1)
以下將討論成本率、積分回饋比例與店家負擔比例之間的關係，即在特定成本率之條件下，積分回饋比例(R)以及店家負擔比例(C)之範圍。 The relationship between the cost rate, the point feedback ratio, and the store's burden ratio will be discussed below, that is, the range of the integral feedback ratio (R) and the store burden ratio (C) under the condition of a specific cost rate.
已知成本率為X，在滿足店家獲利不為零之條件下，必須滿足下式：S1(1-C)(1+R)>S1(1+R)X。由此可知1-C>X，即C<1-X(式1)。而於管理平台方面，如前文所述，其所分得之金額為S1C+S1R/2(2C-1)=S1(C+RC-R/2)，因此C+RC-R/20。由此可知：店家負擔比例必須滿足：C(1/2)[R/(1+R)](式2)；或是積分回饋比率必須滿足：R2C/(1-2C)(式3)。綜合上述討論，合理的店家負擔比例必須滿足：(1/2)[R/(1+R)]C1-X。 The known cost rate is X. Under the condition that the profit of the store is not zero, the following formula must be satisfied: S 1 (1-C)(1+R)>S 1 (1+R)X. From this, it can be seen that 1-C>X, that is, C<1-X (Formula 1). On the management platform, as mentioned above, the amount of the management platform is S 1 C+S 1 R/2(2C-1)=S 1 (C+RC-R/2), so C+RC- R/2 0. It can be seen that the store's burden ratio must meet: C (1/2)[R/(1+R)] (Formula 2); or the integral feedback ratio must satisfy: R 2C/(1-2C) (Formula 3). Based on the above discussion, a reasonable store burden ratio must be met: (1/2) [R/(1+R)] C 1-X.
綜言之，在店家成本率(X)已決定之情況下，積分回饋比率(R)以及店家負擔比例(C)係以下列流程加以決定：步驟A：將已知X值代入式1並選定一C值：C<1-X(式1)；步驟B：將所選定之C值代入式3以決定R值：R2C/(1-2C)(式3)；步驟C：判斷所決定之R值是否具備足夠之刺激消費能力(即是否足以滿足消費者)；步驟D：若判斷為是，則結束流程；若判斷為否，則重覆A至C步驟。 In summary, in the case where the store cost ratio (X) has been determined, the point feedback ratio (R) and the store burden ratio (C) are determined by the following procedure: Step A: Substituting the known X value into Equation 1 and selecting A C value: C < 1-X (Formula 1); Step B: Substituting the selected C value into Equation 3 to determine the R value: R 2C/(1-2C) (Formula 3); Step C: judging whether the determined R value has sufficient stimulation consumption ability (ie, is enough to satisfy the consumer); Step D: If the judgment is yes, the process ends; If the determination is no, the steps A to C are repeated.
以下將以一實例說明應用本發明之積分分配系統之消費循環。於此實例中，積分回饋比率(R)係設定為1，店家負擔比例(C)則係設定為0.25。 The consumption cycle of the integral distribution system to which the present invention is applied will be described below by way of an example. In this example, the integral feedback ratio (R) is set to 1, and the store burden ratio (C) is set to 0.25.
假設消費者第一次在實體商店之消費金額為1000元(現金)，此時實體商店所可分得之金額為750元(現金)，管理平台則可分得250元(現金)，消費者所可獲得之回饋積分則為1000元，其中一半(即第一積分500元)在下次消費時可於實體商店使用，另一半(即第二積分500元)在下次消費時則可於網路商店使用。 Suppose the consumer spends 1,000 yuan (cash) in the physical store for the first time. At this time, the amount that the physical store can collect is 750 yuan (cash), and the management platform can get 250 yuan (cash), the consumer. The reward points that can be earned are 1,000 yuan, half of which (ie the first point of 500 yuan) can be used in the physical store for the next consumption, and the other half (ie the second point of 500 yuan) can be used in the next consumption. Store use.
設若消費者第二次於實體商店再次消費1000元，且其係以現金500元(現金)以及第一積分500元支付，此時實體商店可再向管理平台收取之金額為：500×(1-0.25)-500×0.25=250元，且第一積分500元亦同時消抵歸零，如此即構成實體商店消費循環(請參閱第9圖)。 If the consumer spends another 1,000 yuan in the physical store for the second time, and it is paid in cash of 500 yuan (cash) and the first point of 500 yuan, the amount that the physical store can then collect from the management platform is: 500×(1) - 0.25) - 500 × 0.25 = 250 yuan, and the first point of 500 yuan is also reduced to zero, which constitutes a physical store consumption cycle (see Figure 9).
設若消費者第二次係於網路商店消費，並將第二積分500元全數折抵於網路商店之消費，此時網路商店須給管理平台之金額為：500×0.25=125元，並同時自行吸收第二積分500元(即第二積分500元消抵歸零)，如此即構成網路商店之消費循環(請參閱第10圖)。此外，由此可知，網路商店之進貨成本需低於37.5%方有利潤空間。 If the consumer spends the second time in the online store and discounts the second point of 500 yuan to the online store, the amount of the online store must be given to the management platform: 500 × 0.25 = 125 yuan. At the same time, the second point of 500 yuan is absorbed by itself (that is, the second point is reduced by 500 yuan), which constitutes the consumption cycle of the online store (see Figure 10). In addition, it can be seen that the online store's purchase cost needs to be less than 37.5% to have profit margin.
此外，在消費額為1000元、店家負擔比例為25%之條件下，消費者可獲得之積分、折扣以及店家實際收益之關係如下： In addition, under the condition that the consumption is 1,000 yuan and the store's burden ratio is 25%, the relationship between the points, discounts and actual income of the store is as follows:
若店家負擔比例設定為30%，消費者可獲得之積分、折扣以及店家實際收益之關係如下： If the store's burden ratio is set at 30%, the relationship between the points, discounts, and actual store income available to consumers is as follows:
下表係以買一送一(即相當於5折折扣)之行銷策略，就本發明積分分配系統之分配模式與傳統模式加以比較： 由此不難發現，採用本發明之模式可遠遠提高店家之實際收益，而有利於長期執行。相較於此，傳統模式對於店家剝削甚重，顯然不利於店家與平台之長期合作。 The following table compares the distribution model of the integral distribution system of the present invention with the traditional model by purchasing one get one free (ie equivalent to a 50% discount) marketing strategy: Therefore, it is not difficult to find that adopting the mode of the present invention can greatly improve the actual income of the store and is beneficial to long-term execution. In contrast, the traditional model is very serious for the store's exploitation, which is obviously not conducive to the long-term cooperation between the store and the platform.
綜上前述，本發明確實可達到預期之目的，而提供一種可整合消費者自不同商家所獲取之積分，並將所整合之積分進一步分割為複數種積分，供消費者於跨業、跨通路之不同商家進行消費，可分攤店家因折扣所承擔之成本壓力，並可將客源跨業、跨通路移轉，以充實且穩定客源之積分分配系統，兼顧消費之刺激與商家合理利益之維護，而可達成商家、消費者、管理方三贏目標之積分分配系統。其極具產業利用之價值，爰依法提出專利申請。 In summary, the present invention can indeed achieve the intended purpose, and provides a point that can integrate the points obtained by consumers from different businesses, and further divides the integrated points into a plurality of points for consumers to cross-industry and cross-channel. The consumption of different merchants can share the cost pressure of the store due to the discount, and can transfer the cross-border and cross-channel of the customer source to enrich and stabilize the point distribution system of the customer source, taking into account the stimulus of consumption and the reasonable interests of the merchant. Maintenance, and can achieve the point distribution system of the three wins of the business, consumers and management. It is extremely valuable for industrial use, and patent applications are filed according to law.
又上述說明與圖式僅是用以說明本發明之實施例，凡熟於此業技藝之人士，仍可做等效的局部變化與修飾，其並未脫離本發明之技術與精神。 The above description and drawings are merely illustrative of the embodiments of the present invention, and those of ordinary skill in the art can
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| TW200511074A (en) | 2004-04-06 | 2005-03-16 | Yi-Cheng Ren | Method and system for converting bonus from transaction into token or stored value and method using the token or stored value |
| TW200811735A (en) | 2006-08-17 | 2008-03-01 | Japan City Corp | Score leveling method for encouraging certain network behaviors |
| TW200926031A (en) | 2007-12-12 | 2009-06-16 | Yi-Cheng Ren | A method of managing bonus account number and the system thereof |
| TWM362473U (en) | 2009-02-18 | 2009-08-01 | Ding Ding Integrated Marketing Service Co | System for universal consumption credit collection and feedback |
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