TWI621086B - Member management methods and systems with an intelligent marketing interface, and related computer program products - Google Patents
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Abstract
一種具有智慧型行銷介面之會員管理方法及系統。依據相應每一第一會員之特定資料或相應每一第一會員之用戶端裝置的位置資訊判斷每一第一會員是否符合複數篩選條件。當篩選條件中之至少一特定篩選條件被符合時，於一特定介面顯示此特定篩選條件。當透過特定介面接收到相應此特定篩選條件之一選擇時，對於第一會員中符合此特定篩選條件之至少一特定會員產生一行銷資訊，並將行銷資訊透過一網路分別傳送給特定會員。 A member management method and system with intelligent marketing interface. Whether each first member meets the plural screening condition is determined according to the specific information of each corresponding first member or the location information of the corresponding user equipment of each first member. This particular screening condition is displayed at a particular interface when at least one particular screening condition of the screening conditions is met. When one of the specific screening conditions is selected through a specific interface, one line of sales information is generated for at least one specific member of the first member who meets the specific screening condition, and the marketing information is separately transmitted to the specific member through a network.
Description
本發明係有關於一種會員管理方法及系統，且特別有關於一種可以動態地對於特定會員產生行銷行為之具有智慧型行銷介面之會員管理方法及系統。 The present invention relates to a member management method and system, and more particularly to a member management method and system capable of dynamically generating marketing activities for a specific member.
一直以來，廣告行銷已經成為廠商推廣商品或服務最重要的方式之一。傳統上，廠商可以利用傳統媒體，如傳單、報紙、電視、雜誌等進行廣告宣傳。隨著電子裝置的便利與網路的蓬勃發展，透過網路進行行銷也成為目前廠商最熱衷的行銷模式。網路行銷可以包括傳統網路行銷，如網站橫幅(Banner)等、及網路信件等。網站橫幅是曝光率最高且最直覺的網路行銷方式，其常常於入口網站見到。然而，點選網站橫幅的入並不一定是相應廠商的潛在客戶，且所需廣告費用不低。對於網路信件而言，信件傳播的速度很快，可以在短時間內傳送給許多人。然而，收到信件的人通常不是潛在客戶，且通常這些信件會被認作為垃圾郵件而丟棄。如何將廣告行銷資訊傳送給真正需要的客戶，以增加廣告精準度，是業界亟欲克服的事情。 Advertising marketing has always been one of the most important ways for vendors to promote goods or services. Traditionally, vendors can use traditional media such as flyers, newspapers, television, magazines, etc. for advertising. With the convenience of electronic devices and the rapid development of the Internet, marketing through the Internet has become the most popular marketing model of current manufacturers. Internet marketing can include traditional online marketing, such as website banners, and online correspondence. Website banners are the most exposed and intuitive online marketing method, often seen on portals. However, the selection of a website banner is not necessarily a potential customer of the corresponding manufacturer, and the required advertising cost is not low. For online mail, letters spread quickly and can be delivered to many people in a short period of time. However, the person receiving the letter is usually not a potential customer, and usually these letters are discarded as spam. How to transfer advertising marketing information to customers who really need it to increase the accuracy of advertising is something that the industry wants to overcome.
另一方面，客戶關係管理(Customer Relationship Management，CRM)，係一般企業維持長久客戶關係，並追求提升企業持續成長的方法之一。客戶關係管理主要的目的係協助企業管理銷售循環，如招攬新客戶、維繫舊客戶、及運用行銷工具提供客戶更多資訊與服務。一般來說，電子化的客戶管理系統可以提供相關工具來讓使用者分析相關會員的各種屬性，如性別、年齡、及消費情形等。當會員屬性分析之後，行銷人員便可依據會員的屬性來決定合適之行銷方法。 On the other hand, Customer Relationship Management (CRM) is one of the ways in which a general company maintains long-lasting customer relationships and pursues continuous growth. The main purpose of customer relationship management is to help companies manage sales cycles, such as recruiting new customers, maintaining old customers, and using marketing tools to provide customers with more information and services. In general, an electronic customer management system can provide tools to allow users to analyze various attributes of related members, such as gender, age, and consumption. After the member's attribute analysis, the marketing staff can determine the appropriate marketing method based on the membership's attributes.
然而，分析會員屬性及依據不同會員屬性決定不同的行銷方式通常需要專業的知識。對於一般店家或使用者來說係非常難以勝任的。再者，通常會員管理與行銷管理屬於不同的功能，甚至要在不同的平台完成。對於一般店家或使用者而言，要完成整個會員屬性分析及後續的行銷作業係非常困難且缺乏效率的。 However, analyzing the membership attributes and determining different marketing methods based on different membership attributes usually requires professional knowledge. It is very difficult for general stores or users to be competent. Moreover, member management and marketing management usually belong to different functions, and even need to be completed on different platforms. For general stores or users, it is very difficult and inefficient to complete the entire membership attribute analysis and subsequent marketing operations.
有鑑於此，本發明提供具有智慧型行銷介面之會員管理方法及系統，其中可以動態地對於特定會員產生行銷行為。 In view of this, the present invention provides a member management method and system having a smart marketing interface in which marketing behavior can be dynamically generated for a specific member.
本發明實施例之一種具有智慧型行銷介面之會員管理方法。首先，提供複數篩選條件，並記錄每一第一會員相應於一第一店家之特定資料或相應每一第一會員之用戶端裝置的位置資訊。依據相應每一第一會員之特定資料或相應每一第一會員之用戶端裝置的位置資訊判斷每一第一會員是否符合篩選條件。當篩選條件中之至少一特定篩選條件被符合時，於一特定介面顯示此特定篩選條件。當透過特定介面接收到相應此特定篩選條件之一選擇時，對於第一會員中符合此特定篩選條件之至少一特定會員產生一行銷資訊，並將行銷資訊透過一網路分別傳送給特定會員。 A member management method with an intelligent marketing interface according to an embodiment of the present invention. First, a plurality of screening conditions are provided, and the location information corresponding to the specific information of each first member or the corresponding user device of each first member is recorded. Whether each first member meets the screening condition is determined according to the specific information of each corresponding first member or the location information of the corresponding user equipment of each first member. This particular screening condition is displayed at a particular interface when at least one particular screening condition of the screening conditions is met. When one of the specific screening conditions is selected through a specific interface, one line of sales information is generated for at least one specific member of the first member who meets the specific screening condition, and the marketing information is separately transmitted to the specific member through a network.
本發明實施例之一種具有智慧型行銷介面之會員管理系統包括一顯示單元、一儲存單元、及一處理單元。儲存單元包括複數篩選條件及每一第一會員相應於一第一店家之特定資料或相應每一第一會員之用戶端裝置的位置資訊。處理單元依據相應每一第一會員之特定資料或相應每一第一會員之用戶端裝置的位置資訊判斷每一第一會員是否符合篩選條件。當篩選條件中之至少一特定篩選條件被符合時，處理單元透過顯示單元於一特定介面顯示此特定篩選條件。當處理單元透過特定介面接收到相應此特定篩選條件之一選擇時，對於第一會員中符合此特定篩選條件之至少一特定會員產生一行銷資訊，並將行銷資訊透過一網路分別傳送給特定會員。 A member management system having an intelligent marketing interface according to an embodiment of the present invention includes a display unit, a storage unit, and a processing unit. The storage unit includes a plurality of screening conditions and location information of each of the first members corresponding to a first store or a corresponding user device of each first member. The processing unit determines, according to the specific information of each corresponding first member or the location information of the corresponding user equipment of each first member, whether each first member meets the screening condition. When at least one of the specific screening conditions is met, the processing unit displays the specific screening condition through a display unit at a specific interface. When the processing unit receives the selection of one of the specific screening conditions through the specific interface, generating one-line sales information for at least one specific member of the first member that meets the specific screening condition, and transmitting the marketing information to the specific one through the network member.
在一些實施例中，特定資料包括每一第一會員成為第一店家之會員之一加入時間、每一第一會員於第一店家或一第二店家中的一消費情形。其中，第一會員係相應於第一店家，且消費情形包括一消費內容 與一消費時間。 In some embodiments, the specific information includes a time when each first member becomes a member of the first store, a time of consumption of each first member in the first store or a second store. Wherein, the first member corresponds to the first store, and the consumption situation includes a consumption content With a spending time.
在一些實施例中，更記錄複數第二會員相應於一第二店家之一特定資料、或相應每一第二會員之一用戶端裝置的一位置資訊。其中，第二會員係相應於第二店家，且第一店家與第二店家不同。依據相應每一第二會員之特定資料或相應每一第二會員之用戶端裝置的位置資訊判斷每一第二會員是否符合個別之篩選條件。 In some embodiments, a plurality of second members are recorded to correspond to a specific material of one of the second stores, or a location information of the client device of each of the second members. Among them, the second member corresponds to the second store, and the first store is different from the second store. Whether each second member meets the individual screening conditions is determined according to the specific information of each corresponding second member or the location information of the corresponding user device of each second member.
在一些實施例中，更可以於相應特定篩選條件於特定介面之一顯示位置顯示符合特定篩選條件之特定會員的數目。 In some embodiments, the number of particular members that meet a particular screening criteria can be displayed at one of the display locations of the particular interface, corresponding to the particular screening criteria.
在一些實施例中，當透過特定介面接收到相應特定篩選條件之選擇時，透過一使用者介面顯示複數樣版。接著，接收樣版中之一特定樣版之一選擇，並接收特定樣版中至少一欄位之資料輸入。之後，依據輸入之資料及特定樣版產生行銷資訊。 In some embodiments, a plurality of templates are displayed through a user interface when a selection of a corresponding particular screening condition is received through a particular interface. Next, one of the specific patterns in the sample is selected for selection and data entry for at least one field in the particular template is received. After that, the marketing information is generated based on the input data and the specific pattern.
在一些實施例中，可以設定一特定期間。其中，特定篩選條件係於特定期間內顯示於特定介面中。當特定期間過後，由特定介面中取消顯示特定篩選條件。 In some embodiments, a particular period of time can be set. Wherein, the specific screening conditions are displayed in a specific interface within a specific period. When a specific period has elapsed, the specific filter condition is undisplayed from the specific interface.
在一些實施例中，可以設定第一會員中符合特定篩選條件之特定會員成為一特定群組，且此行銷資訊係對於特定群組發送。 In some embodiments, a particular member of the first member that meets certain screening criteria can be set to become a particular group, and the marketing information is sent for the particular group.
在一些實施例中，可以提供一管理介面，用以顯示相應行銷資訊之一發送次數、與/或特定會員中對於行銷資訊進行一特定操作之會員數目。 In some embodiments, a management interface can be provided to display the number of times a corresponding marketing message is sent, and/or the number of members of a particular member who perform a particular operation on marketing information.
本發明上述方法可以透過程式碼方式存在。當程式碼被機器載入且執行時，機器變成用以實行本發明之裝置。 The above method of the present invention can exist in a coded manner. When the code is loaded and executed by the machine, the machine becomes the means for practicing the invention.
為使本發明之上述目的、特徵和優點能更明顯易懂，下文特舉實施例，並配合所附圖示，詳細說明如下。 The above described objects, features, and advantages of the invention will be apparent from the description and appended claims appended claims
100‧‧‧具有智慧型行銷介面之會員管理系統 100‧‧‧Member management system with intelligent marketing interface
110‧‧‧電子裝置 110‧‧‧Electronic devices
120、130、140‧‧‧用戶端裝置 120, 130, 140‧‧‧Customer device
150‧‧‧網路 150‧‧‧Network
112‧‧‧網路連接單元 112‧‧‧Network connection unit
114‧‧‧顯示單元 114‧‧‧Display unit
116‧‧‧儲存單元 116‧‧‧ storage unit
118‧‧‧處理單元 118‧‧‧Processing unit
122‧‧‧網路連接單元 122‧‧‧Network connection unit
124‧‧‧定位單元 124‧‧‧ Positioning unit
126‧‧‧儲存單元 126‧‧‧ storage unit
128‧‧‧處理單元 128‧‧‧Processing unit
S410、S420、．．．、S470‧‧‧步驟 S410, S420,. . . , S470‧‧‧ steps
S510、S520、．．．、S570‧‧‧步驟 S510, S520,. . . , S570‧‧‧ steps
S610、S620、S630、S640‧‧‧步驟 S610, S620, S630, S640‧‧‧ steps
S710、S720、S730‧‧‧步驟 S710, S720, S730‧‧ steps
S810、S820、．．．、S850‧‧‧步驟 S810, S820,. . . , S850‧‧ steps
S910、S920、S930‧‧‧步驟 S910, S920, S930‧‧‧ steps
1000‧‧‧電子裝置 1000‧‧‧Electronic devices
1100‧‧‧特定介面 1100‧‧‧ specific interface
1110、1120、1130‧‧‧特定篩選條件 1110, 1120, 1130‧‧‧Specified screening conditions
第1圖為一示意圖係顯示依據本發明實施例之具有智慧型行銷介面之會員管理系統。 1 is a schematic diagram showing a member management system having a smart marketing interface in accordance with an embodiment of the present invention.
第2圖為一示意圖係顯示依據本發明另一實施例之具有智慧型行銷介 面之會員管理系統。 2 is a schematic diagram showing an intelligent marketing agent according to another embodiment of the present invention. Member management system.
第3圖為一示意圖係顯示依據本發明實施例之用戶端裝置。 Figure 3 is a schematic diagram showing a user terminal device in accordance with an embodiment of the present invention.
第4圖為一流程圖係顯示依據本發明實施例之具有智慧型行銷介面之會員管理方法。 Figure 4 is a flow chart showing a member management method with a smart marketing interface in accordance with an embodiment of the present invention.
第5圖為一流程圖係顯示依據本發明另一實施例之具有智慧型行銷介面之會員管理方法。 Figure 5 is a flow chart showing a member management method with a smart marketing interface according to another embodiment of the present invention.
第6圖為一流程圖係顯示依據本發明另一實施例之具有智慧型行銷介面之會員管理方法。 Figure 6 is a flow chart showing a member management method with a smart marketing interface according to another embodiment of the present invention.
第7圖為一流程圖係顯示依據本發明另一實施例之具有智慧型行銷介面之會員管理方法。 Figure 7 is a flow chart showing a member management method with a smart marketing interface according to another embodiment of the present invention.
第8圖為一流程圖係顯示依據本發明實施例之產生行銷資訊之方法。 Figure 8 is a flow chart showing a method of generating marketing information in accordance with an embodiment of the present invention.
第9圖為一流程圖係顯示依據本發明另一實施例之具有智慧型行銷介面之會員管理方法。 Figure 9 is a flow chart showing a member management method with a smart marketing interface in accordance with another embodiment of the present invention.
第10圖為一示意圖係顯示依據本發明實施例之具有智慧型行銷介面之會員管理例子。 Figure 10 is a diagram showing an example of member management with a smart marketing interface in accordance with an embodiment of the present invention.
第1圖顯示依據本發明實施例之具有智慧型行銷介面之會員管理系統。如第1圖所示，依據本發明實施例之具有智慧型行銷介面之會員管理系統100可以適用於一電子裝置110。電子裝置110可以係任何以處理器為基礎之裝置，如電腦及可攜式裝置，如行動電話、智慧型手機、個人數位助理、全球定位系統、平板電腦、及穿戴式裝置等。如第1圖所示，電子裝置110可以包括一網路連接單元112、一顯示單元114、一儲存單元116、與一處理單元118。藉由網路連接單元112，電子裝置110可以具有一網路連接能力，用以連接至一網路，如有線網路、電信網路、與/或無線網路等。顯示單元114可以顯示相關資料，如文字、影像、使用者介面、及相關資訊等。儲存單元116可以包括相應不同店家之會員與/或相應之用 戶端裝置的相關資料。儲存單元116可以包括相應每一會員透過其用戶端裝置所上傳至電子裝置110之資料。舉例來說，儲存單元116可以儲存相應會員之用戶端裝置的位置資訊。在一些實施例中，儲存單元116可以儲存相應會員於不同店家的消費情形，如消費內容與消費時間。注意的是，儲存單元116可以儲存複數篩選條件。篩選條件的用法將於後進行說明。處理單元118可以控制電子裝置110中相關軟體與硬體之作業，並進行本案之具有智慧型行銷介面之會員管理方法，其細節將於後進行說明。 Figure 1 shows a member management system with a smart marketing interface in accordance with an embodiment of the present invention. As shown in FIG. 1, a member management system 100 having a smart marketing interface according to an embodiment of the present invention can be applied to an electronic device 110. The electronic device 110 can be any processor-based device such as a computer and a portable device such as a mobile phone, a smart phone, a personal digital assistant, a global positioning system, a tablet computer, and a wearable device. As shown in FIG. 1 , the electronic device 110 can include a network connection unit 112 , a display unit 114 , a storage unit 116 , and a processing unit 118 . Through the network connection unit 112, the electronic device 110 can have a network connection capability for connecting to a network such as a wired network, a telecommunication network, and/or a wireless network. The display unit 114 can display related materials such as text, images, user interface, and related information. The storage unit 116 may include members of corresponding different stores and/or corresponding uses. Information about the terminal device. The storage unit 116 can include data that each member uploads to the electronic device 110 through its client device. For example, the storage unit 116 can store location information of the corresponding member's client device. In some embodiments, the storage unit 116 can store the consumption situation of the corresponding member in different stores, such as consumption content and consumption time. It is noted that the storage unit 116 can store a plurality of screening conditions. The usage of the screening conditions will be explained later. The processing unit 118 can control the operations of the related software and hardware in the electronic device 110, and perform the member management method with the intelligent marketing interface of the present invention, the details of which will be described later.
第2圖顯示依據本發明另一實施例之具有智慧型行銷介面之會員管理系統。如第2圖所示，依據本發明實施例之具有智慧型行銷介面之會員管理系統100可以包括一電子裝置110、與複數用戶端裝置120、130及140。用戶端裝置可以係任何具有網路連接能力之電子裝置，如電腦及可攜式裝置，如行動電話、智慧型手機、個人數位助理、全球定位系統、平板電腦、及穿戴式裝置等。每一會員可以利用其用戶端裝置透過一網路150，如有線網路、電信網路、與/或無線網路連接至電子裝置110，以存取電子裝置110提供之一特定服務，與/或將其位置資訊傳送至電子裝置110。注意的是，電子裝置110可以管理相應特定服務之用戶資料。提醒的是，每一用戶可以事先進行註冊，以存取電子裝置110提供之特定服務。 Figure 2 shows a member management system with a smart marketing interface in accordance with another embodiment of the present invention. As shown in FIG. 2, the member management system 100 having a smart marketing interface according to an embodiment of the present invention may include an electronic device 110 and a plurality of client devices 120, 130, and 140. The client device can be any electronic device with network connectivity, such as a computer and a portable device, such as a mobile phone, a smart phone, a personal digital assistant, a global positioning system, a tablet computer, and a wearable device. Each member can use its client device to connect to the electronic device 110 through a network 150, such as a wired network, a telecommunications network, and/or a wireless network, to access the electronic device 110 to provide a specific service, and / Or transmit its location information to the electronic device 110. It is noted that the electronic device 110 can manage the user profile of the corresponding specific service. It is reminded that each user can register in advance to access a specific service provided by the electronic device 110.
第3圖顯示依據本發明實施例之用戶端裝置。依據本發明實施例之用戶端裝置可以係任何以處理器為基礎之電子裝置，如電腦及可攜式裝置，如行動電話、智慧型手機、個人數位助理、全球定位系統、平板電腦、及穿戴式裝置等。如第3圖所示，依據本發明實施例之用戶端裝置120包括一網路連接單元122、一定位單元124、一儲存單元126、與一處理單元128。藉由網路連接單元122，用戶端裝置120可以具有一網路連接能力，用以連接至一網路，如有線網路、電信網路、與/或無線網路等。定位單元124可以係一全球定位系統(GPS)，用以與至少一衛星進行通訊，以得知相應用戶端裝置120之位置，如以經緯度定義之地理位置。儲存單元126中可以記錄相應用戶端裝置120於特定時間點時之位置資訊。處理單元128可以控制用戶端裝置120中相關軟體與硬體之作業，並利用網路連接單元122將相關資料，如儲存單元126所記錄之位置資訊透過網路150傳送至電子裝置110。值得注意的是，在一些實施例中，依據本發明實施例之用戶 端裝置120可以更包括一顯示單元(第3圖中未顯示)，用以顯示相關資訊，如影像、介面、及相關資料等。 Figure 3 shows a client device in accordance with an embodiment of the present invention. The client device according to an embodiment of the present invention may be any processor-based electronic device such as a computer and a portable device such as a mobile phone, a smart phone, a personal digital assistant, a global positioning system, a tablet, and wearable Device, etc. As shown in FIG. 3, the client device 120 according to the embodiment of the present invention includes a network connection unit 122, a positioning unit 124, a storage unit 126, and a processing unit 128. Through the network connection unit 122, the client device 120 can have a network connection capability for connecting to a network such as a wired network, a telecommunication network, and/or a wireless network. The positioning unit 124 can be a global positioning system (GPS) for communicating with at least one satellite to know the location of the corresponding client device 120, such as a geographic location defined by latitude and longitude. The location information of the corresponding client device 120 at a specific time point can be recorded in the storage unit 126. The processing unit 128 can control the related software and hardware operations in the client device 120, and use the network connection unit 122 to transmit related data, such as location information recorded by the storage unit 126, to the electronic device 110 through the network 150. It should be noted that in some embodiments, users in accordance with embodiments of the present invention The terminal device 120 may further include a display unit (not shown in FIG. 3) for displaying related information such as images, interfaces, and related materials.
第4圖顯示依據本發明實施例之具有智慧型行銷介面之會員管理方法。依據本發明實施例之具有智慧型行銷介面之會員管理方法適用於任何以處理器為基礎之電子裝置，如伺服器、電腦及可攜式裝置，如行動電話、智慧型手機、個人數位助理、全球定位系統、平板電腦、及穿戴式裝置等。提醒的是，在此實施例中，相應一第一店家的複數第一會員可以被進行相關管理作業。 Figure 4 shows a member management method with a smart marketing interface in accordance with an embodiment of the present invention. A member management method with a smart marketing interface according to an embodiment of the present invention is applicable to any processor-based electronic device such as a server, a computer, and a portable device such as a mobile phone, a smart phone, a personal digital assistant, GPS, tablet, and wearable devices. It is reminded that in this embodiment, a plurality of first members of a corresponding first store may be subjected to related management operations.
首先，如步驟S410，提供複數篩選條件。值得注意的是，在一些實施例中，篩選條件可以係第一店家一既定期間所加入新會員數目。在一些實施例中，篩選條件可以係一既定期間內第一店家所加入的新會員。在一些實施例中，篩選條件可以係第一店家之具有一特定條件，如頻繁來店之會員中在過去一既定期間內尚未來第一店家內消費的會員。在一些實施例中，篩選條件可以係過去一既定期間內有來第一店家內消費的會員。在一些實施例中，篩選條件可以係第一店家的超值會員，如消費滿額之會員。提醒的是，既定期間可以依據不同需求及應用來決定。舉例來說，既定期間可以係半天、一天、一周、兩周、與一個月等。必須說明的是，前述既定期間僅為本案之例子，本發明並未限定於此。必須說明的是，前述篩選條件僅為本案之例子，本發明並未限定於此。任何可以對於第一店家之第一會員進行任何篩選作業的篩選條件皆可應用至本發明。如步驟S420，記錄每一第一會員相應第一店家之特定資料、與/或相應每一第一會員之用戶端裝置的位置資訊。注意的是，相應個別第一會員之用戶端裝置之位置資訊係透過一網路分別由個別第一會員之用戶端裝置接收。在一些實施例中，個別第一會員之用戶端裝置可以具有一定位單元，用以決定相應用戶端裝置於特定時間點時之位置，如以經緯度定義之地理位置。值得注意的是，在一些實施例中，特定資料可以包括每一第一會員成為第一店家之會員之一加入時間。在一些實施例中，特定資料可以包括每一第一會員於第一店家或其他店家，如一第二店家中的一消費情形，如一消費內容與一消費時間。注意的是，第一會員係相應於第一店家。換言之，第一會員係第一店家的會員，而非第二店家的會員。接著，如步驟S430，依據相 應每一第一會員之特定資料、與/或相應每一第一會員之用戶端裝置的位置資訊判斷每一第一會員是否符合篩選條件。當沒有任何篩選條件被符合時(步驟S430的否)，流程回到步驟S420。當篩選條件中之至少一特定篩選條件被符合時(步驟S430的是)，如步驟S440，於一特定介面顯示此特定篩選條件。值得注意的是，在一些實施例中，可以在相應特定篩選條件於特定介面之一顯示位置顯示符合特定篩選條件之特定會員的數目。之後，如步驟S450，判斷是否透過特定介面接收到相應此特定篩選條件之一選擇。當並未接收到相應此特定篩選條件之選擇時(步驟S450的否)，流程回到步驟S420。當透過特定介面接收到相應此特定篩選條件之選擇時(步驟S450的是)，如步驟S460，對於第一會員中符合此特定篩選條件之至少一特定會員產生一行銷資訊，並如步驟S470，將行銷資訊透過一網路分別傳送給特定會員。 First, as in step S410, a plurality of screening conditions are provided. It should be noted that in some embodiments, the screening condition may be the number of new members joined by the first store for a given period of time. In some embodiments, the screening criteria may be a new member joined by the first store during a given period of time. In some embodiments, the screening condition may be that the first store has a specific condition, such as a member of a frequent visitor who has not come to the first store for a predetermined period of time. In some embodiments, the screening criteria may be for members who have consumed in the first store in the past for a predetermined period of time. In some embodiments, the screening criteria may be a premium member of the first store, such as a member who consumes a full amount. The reminder is that the established period can be determined according to different needs and applications. For example, a given period can be half a day, one day, one week, two weeks, one month, and the like. It should be noted that the foregoing predetermined period is only an example of the present case, and the present invention is not limited thereto. It should be noted that the foregoing screening conditions are merely examples of the present invention, and the present invention is not limited thereto. Any screening conditions that can perform any screening work for the first member of the first store can be applied to the present invention. In step S420, the specific information of the first store corresponding to each first member, and/or the location information of the corresponding client device of each first member are recorded. It is noted that the location information of the corresponding first member's client device is received by the user device of the individual first member through a network. In some embodiments, the client device of the individual first member may have a positioning unit for determining the location of the corresponding client device at a specific point in time, such as a geographic location defined by latitude and longitude. It is worth noting that in some embodiments, the specific material may include one of the first members joining the first store member to join the time. In some embodiments, the specific material may include a consumption situation of each first member in the first store or other store, such as a second store, such as a consumer content and a spending time. Note that the first member corresponds to the first store. In other words, the first member is a member of the first store, not a member of the second store. Then, as in step S430, according to the phase Each of the first members is determined to meet the screening criteria based on the specific information of each first member and/or the location information of the corresponding user device of each first member. When none of the filter conditions are met (NO at step S430), the flow returns to step S420. When at least one of the specific filter conditions is met (YES of step S430), as in step S440, the specific filter condition is displayed at a specific interface. It is noted that in some embodiments, the number of particular members that meet a particular screening criteria may be displayed at a display location of a particular interface at a particular screening condition. Then, in step S450, it is determined whether a selection corresponding to the specific screening condition is received through the specific interface. When the selection of the corresponding specific filter condition is not received (NO at step S450), the flow returns to step S420. When the selection of the specific screening condition is received through the specific interface (Yes in step S450), in step S460, a row of pin information is generated for at least one specific member of the first member that meets the specific screening condition, and in step S470, Distribute marketing information to specific members via a network.
第5圖顯示依據本發明另一實施例之具有智慧型行銷介面之會員管理方法。依據本發明實施例之具有智慧型行銷介面之會員管理方法適用於任何以處理器為基礎之電子裝置，如伺服器、電腦及可攜式裝置，如行動電話、智慧型手機、個人數位助理、全球定位系統、平板電腦、及穿戴式裝置等。提醒的是，在此實施例中，相應一第一店家的複數第一會員及相應不同店家的會員可以被進行相關管理作業。注意的是，為簡單說明不同店家中之一第二店家的複數第二會員在本實施例中進行說明。 Figure 5 is a diagram showing a member management method with a smart marketing interface in accordance with another embodiment of the present invention. A member management method with a smart marketing interface according to an embodiment of the present invention is applicable to any processor-based electronic device such as a server, a computer, and a portable device such as a mobile phone, a smart phone, a personal digital assistant, GPS, tablet, and wearable devices. It is reminded that in this embodiment, the plural first members of the corresponding first store and the members of the corresponding different stores may be related to the management operation. Note that the second member who is a second store member of one of the different stores is described in the present embodiment.
首先，如步驟S510，提供複數篩選條件。值得注意的是，在一些實施例中，篩選條件可以係第一店家一既定期間所加入新會員數目。在一些實施例中，篩選條件可以係一既定期間內第一店家所加入的新會員。在一些實施例中，篩選條件可以係第一店家之具有一特定條件，如頻繁來店之會員中在過去一既定期間內尚未來第一店家內消費的會員。在一些實施例中，篩選條件可以係過去一既定期間內有來第一店家內消費的會員。在一些實施例中，篩選條件可以係第一店家的超值會員，如消費滿額之會員。在一些實施例中，篩選條件可以係一既定期間內其他店家的會員中出現在第一店家附近的會員。在一些實施例中，篩選條件可以係一既定期間內其他店家的會員中頻繁出現，如出現超過三次在第一店家附近的會員。提醒的是，既定期間可以依據不同需求及應用來決定。舉例來說， 既定期間可以係半天、一天、一周、兩周、與一個月等。必須說明的是，前述既定期間僅為本案之例子，本發明並未限定於此。必須說明的是，前述篩選條件僅為本案之例子，本發明並未限定於此。任何可以對於第一店家之第一會員及第二店家之第二會員進行任何篩選作業的篩選條件皆可應用至本發明。如步驟S520，記錄每一第一會員相應於第一店家之特定資料、第二會員相應於第二店家之特定資料、相應每一第一會員之用戶端裝置的位置資訊、與/或相應每一第二會員之用戶端裝置的位置資訊。提醒的是，第二會員係相應於第二店家，且第一店家與第二店家不同。換言之，第二會員係第二店家的會員。注意的是，相應個別第一會員及個別第二會員之用戶端裝置之位置資訊係透過一網路分別由個別第一會員及個別第二會員之用戶端裝置接收。在一些實施例中，個別第一會員及個別第二會員之用戶端裝置可以具有一定位單元，用以決定相應用戶端裝置於特定時間點時之位置，如以經緯度定義之地理位置。類似地，在一些實施例中，特定資料可以包括每一會員成為各自店家之會員之一加入時間。在一些實施例中，特定資料可以包括每一會員於相應之會員店家或其他店家中的一消費情形，如一消費內容與一消費時間。接著，如步驟S530，依據相應每一第一會員之特定資料、相應每一第二會員之特定資料、相應每一第一會員之用戶端裝置的位置資訊、與/或相應每一第二會員之用戶端裝置的位置資訊判斷每一第一會員及每一第二會員是否符合篩選條件。當沒有任何篩選條件被符合時(步驟S530的否)，流程回到步驟S520。當篩選條件中之至少一特定篩選條件被符合時(步驟S530的是)，如步驟S540，於一特定介面顯示此特定篩選條件。類似地，在一些實施例中，可以在相應特定篩選條件於特定介面之一顯示位置顯示符合特定篩選條件之特定會員的數目。之後，如步驟S550，判斷是否透過特定介面接收到相應此特定篩選條件之一選擇。當並未接收到相應此特定篩選條件之選擇時(步驟S550的否)，流程回到步驟S520。當透過特定介面接收到相應此特定篩選條件之選擇時(步驟S550的是)，如步驟S560，對於第一會員及第二會員中符合此特定篩選條件之至少一特定會員產生一行銷資訊，並如步驟S570，將行銷資訊透過一網路分別傳送給特定會員。 First, as in step S510, a plurality of screening conditions are provided. It should be noted that in some embodiments, the screening condition may be the number of new members joined by the first store for a given period of time. In some embodiments, the screening criteria may be a new member joined by the first store during a given period of time. In some embodiments, the screening condition may be that the first store has a specific condition, such as a member of a frequent visitor who has not come to the first store for a predetermined period of time. In some embodiments, the screening criteria may be for members who have consumed in the first store in the past for a predetermined period of time. In some embodiments, the screening criteria may be a premium member of the first store, such as a member who consumes a full amount. In some embodiments, the screening criteria may be a member of a member of another store that is present in the vicinity of the first store for a given period of time. In some embodiments, the screening criteria may occur frequently among members of other stores within a given period of time, such as more than three members in the vicinity of the first store. The reminder is that the established period can be determined according to different needs and applications. for example, The established period can be half a day, one day, one week, two weeks, one month, and the like. It should be noted that the foregoing predetermined period is only an example of the present case, and the present invention is not limited thereto. It should be noted that the foregoing screening conditions are merely examples of the present invention, and the present invention is not limited thereto. Any screening condition that can perform any screening operation for the first member of the first store and the second member of the second store can be applied to the present invention. In step S520, record specific information corresponding to the first store of each first member, specific information corresponding to the second store member of the second store, location information of the corresponding client device of each first member, and/or corresponding each Location information of a second member's client device. It is reminded that the second member corresponds to the second store, and the first store is different from the second store. In other words, the second member is a member of the second store. It is noted that the location information of the user devices of the respective first member and the second member is received by the user devices of the individual first member and the individual second member through a network. In some embodiments, the client devices of the individual first member and the individual second member may have a positioning unit for determining the location of the corresponding client device at a specific time point, such as a geographic location defined by latitude and longitude. Similarly, in some embodiments, the particular profile may include each member joining the time as one of the members of the respective store. In some embodiments, the specific material may include a consumption situation of each member in the corresponding member store or other store, such as a consumption content and a consumption time. Then, in step S530, according to the specific material of each corresponding first member, the specific material of each corresponding second member, the location information of the corresponding user equipment of each first member, and/or the corresponding second member The location information of the client device determines whether each first member and each second member meets the screening criteria. When no filter condition is met (NO at step S530), the flow returns to step S520. When at least one of the specific filter conditions is met (YES of step S530), as in step S540, the specific filter condition is displayed at a specific interface. Similarly, in some embodiments, the number of particular members that meet a particular screening criteria can be displayed at a display location of a particular interface at a particular screening condition. Then, in step S550, it is determined whether a selection corresponding to the specific screening condition is received through the specific interface. When the selection of the corresponding specific filter condition is not received (NO in step S550), the flow returns to step S520. When the selection of the corresponding specific screening condition is received through the specific interface (Yes in step S550), in step S560, a sales information is generated for at least one specific member of the first member and the second member that meets the specific screening condition, and In step S570, the marketing information is transmitted to a specific member through a network.
值得注意的是，在一些實施例中，可以設置符合之特定篩 選條件在特定介面中顯示的時間。第6圖顯示依據本發明另一實施例之具有智慧型行銷介面之會員管理方法。首先，當篩選條件中之至少一特定篩選條件被符合時，如步驟S610，設定相應此特定篩選條件之一特定期間，並如步驟S620，於特定期間內於一特定介面中顯示此特定篩選條件。類似地，在一些實施例中，可以在相應特定篩選條件於特定介面之一顯示位置顯示符合特定篩選條件之特定會員的數目。接著，如步驟S630，判斷是否經過特定期間。當並未經過特定期間時(步驟S630的否)，繼續步驟S630的判斷。當經過特定期間時(步驟S630的是)，如步驟S640，由特定介面中取消顯示此特定篩選條件。 It is worth noting that in some embodiments, a specific screen can be provided. Select the time that the condition is displayed in a particular interface. Figure 6 shows a member management method with a smart marketing interface in accordance with another embodiment of the present invention. First, when at least one specific screening condition of the screening condition is met, in step S610, a specific period corresponding to one of the specific screening conditions is set, and in step S620, the specific screening condition is displayed in a specific interface within a specific period. . Similarly, in some embodiments, the number of particular members that meet a particular screening criteria can be displayed at a display location of a particular interface at a particular screening condition. Next, in step S630, it is determined whether or not a specific period has elapsed. When the specific period has not elapsed (NO in step S630), the determination in step S630 is continued. When a certain period has elapsed (YES in step S630), as in step S640, this specific filter condition is undisplayed from the specific interface.
必須說明的是，在一些實施例中，產生的行銷資訊係對於符合特定篩選條件之整個特定會員之群組來進行。第7圖顯示依據本發明另一實施例之具有智慧型行銷介面之會員管理方法。首先，如步驟S710，判斷會員是否符合任何篩選條件。當會員並未符合任何師選條件時(步驟S710的否)，繼續步驟S710的判斷。當會員中之至少一特定會員符合一特定篩選條件時(步驟S710的是)，如步驟S720，設定符合特定篩選條件之特定會員成為一特定群組，且如步驟S730，對於特定群組之特定會員發送行銷資訊。值得注意的是，在一些實施例中，使用者係無法對於符合特定篩選條件之個別會員進行檢視或發送行銷資訊。 It must be noted that in some embodiments, the generated marketing information is for groups of specific members that meet specific screening criteria. Figure 7 shows a member management method with a smart marketing interface in accordance with another embodiment of the present invention. First, as in step S710, it is determined whether the member meets any of the screening conditions. When the member does not meet any of the teacher selection conditions (NO in step S710), the determination in step S710 is continued. When at least one of the specific members meets a specific screening condition (Yes in step S710), in step S720, the specific member that meets the specific screening condition is set to become a specific group, and in step S730, the specific group is specified. Members send marketing information. It is worth noting that in some embodiments, the user is unable to view or send marketing information to individual members who meet certain screening criteria.
在本案中，使用者可以直覺且有效率地產生行銷資訊。第8圖顯示依據本發明實施例之產生行銷資訊之方法。首先，如步驟S810，判斷是否透過特定介面接收到相應特定篩選條件之選擇。當並未接收到相應特定篩選條件之選擇時(步驟S810的否)，繼續步驟S810的判斷。當接收到相應特定篩選條件之選擇時(步驟S810的是)，如步驟S820，透過一使用者介面顯示複數樣版。值得注意的是，在一些實施例中，可以依據特定篩選條件來取得相應之至少一候選樣版，以進行顯示。接著，如步驟S830，接收樣版中之一特定樣版之一選擇，並如步驟S840，接收特定樣版中至少一欄位之資料輸入。值得注意的是，在一些實施例中，每一樣本可以具有特定的布局與內容。使用者可以依據樣版來完成行銷資訊。提醒的是，樣版可以依據不同需求與應用來設計。之後，如步驟S850，依據輸入之資料及特定樣版產生行銷資訊。 In this case, the user can generate marketing information intuitively and efficiently. Figure 8 shows a method of generating marketing information in accordance with an embodiment of the present invention. First, in step S810, it is determined whether a selection of a corresponding specific screening condition is received through a specific interface. When the selection of the corresponding specific filter condition is not received (NO in step S810), the determination in step S810 is continued. When the selection of the corresponding specific screening condition is received (YES in step S810), in step S820, the complex pattern is displayed through a user interface. It should be noted that in some embodiments, at least one candidate template may be obtained for display according to a specific screening condition. Next, in step S830, one of the specific patterns in the template is selected for selection, and in step S840, data input of at least one field in the specific pattern is received. It is worth noting that in some embodiments, each sample may have a particular layout and content. Users can complete marketing information based on the sample. The reminder is that the template can be designed according to different needs and applications. Then, in step S850, marketing information is generated according to the input data and the specific pattern.
值得注意的是，在一些實施例中，系統可以將使用者的相關行銷行為進行管理。第9圖顯示依據本發明另一實施例之具有智慧型行銷介面之會員管理方法。首先，如步驟S910，記錄相應特定篩選條件之行銷資訊的發送次數。值得注意的是，在一些實施例中，行銷資訊的內容亦會被進行記錄。接著，如步驟S920，記錄符合特定篩選條件之特定會員中對於行銷資訊進行一特定操作，如讀取、收藏、或分享等之會員數目。之後，如步驟S930，提供一管理介面，用以顯示相應特定篩選條件之行銷資訊的相關資料，如前述相應行銷資訊的發送次數、及特定會員中對於行銷資訊進行特定操作之會員數目。 It is worth noting that in some embodiments, the system can manage the relevant marketing behavior of the user. Figure 9 shows a member management method with a smart marketing interface in accordance with another embodiment of the present invention. First, in step S910, the number of times the marketing information of the corresponding specific screening condition is transmitted is recorded. It is worth noting that in some embodiments, the content of the marketing information is also recorded. Next, in step S920, the number of members who perform a specific operation, such as reading, collecting, or sharing, on the marketing information among the specific members meeting the specific screening conditions is recorded. Then, in step S930, a management interface is provided for displaying relevant information of the marketing information corresponding to the specific screening condition, such as the number of times the corresponding marketing information is sent, and the number of members of the specific member who perform specific operations on the marketing information.
第10圖顯示依據本發明實施例之具有智慧型行銷介面之會員管理例子。在此例子中，會員於一特定店家的消費情形與加入特定特定店家的時間、及所有使用者(特定店家之會員，及特定店家之會員以外的使用者)的位置資訊可以被記錄，且用來判斷會員是否符合複數篩選條件中之至少一者。當特定篩選條件被至少一會員符合時，特定篩選條件1110、1120、1130便會顯示於特定店家之一管理員所持有之一電子裝置1000之螢幕所顯示的特定介面1100中，如第10圖所示。在此例子中，特定篩選條件1110係”過去一個禮拜新加入特定店家的會員”。特定篩選條件1120係”過去一個月重覆在特定店家消費的會員”。特定篩選條件1130係”過去一個月在特定店家重覆出現的使用者”。當管理員想要對於過去一個禮拜新加入特定店家的會員進行廣告促銷時，管理員可以透過特定介面1100點選特定篩選條件1110。當接收到相應於特定篩選條件1110之選擇時，管理者便可選擇特定的樣版來產生相應之行銷資訊，並自動透過網路發送至符合特定篩選條件1110之會員。 Figure 10 shows an example of membership management with a smart marketing interface in accordance with an embodiment of the present invention. In this example, the location information of a member in a particular store and the time of joining a particular store, and the location information of all users (members of a particular store, and members of a particular store) can be recorded and used. To determine whether the member meets at least one of the plural screening criteria. When the specific screening condition is met by at least one member, the specific screening condition 1110, 1120, 1130 is displayed in the specific interface 1100 displayed by the screen of the electronic device 1000 held by one of the administrators of the specific store, such as the 10th. The figure shows. In this example, the specific screening condition 1110 is "a member who has newly joined a particular store in the past week." The specific screening condition 1120 is "a member who has repeated consumption in a particular store in the past month." The specific screening condition 1130 is "a user who has repeatedly appeared in a particular store in the past month." When an administrator wants to advertise for a member who has newly joined a particular store in the past week, the administrator can select a specific filter condition 1110 through the specific interface 1100. Upon receiving a selection corresponding to a particular filter condition 1110, the manager can select a particular template to generate corresponding marketing information and automatically send it over the network to a member that meets the particular filter criteria 1110.
因此，透過本案之具有智慧型行銷介面之會員管理方法及系統，使用者可以在不需要艱深技術的情況下，透過單一平台自動地得知會員或潛在會員所符合的相關篩選條件，並可以簡便地對於這些會員產生相應之行銷行為，從而整合會員管理與行銷管理，簡化相關作業的複雜度，並提升相關作業的效率，更提升行銷作業的精準度。 Therefore, through the member management method and system with intelligent marketing interface in this case, users can automatically know the relevant screening conditions that members or potential members meet through a single platform without the need of difficult technology, and can be easily The Group generates corresponding marketing activities for these members, thus integrating member management and marketing management, simplifying the complexity of related operations, improving the efficiency of related operations, and improving the accuracy of marketing operations.
本發明之方法，或特定型態或其部份，可以以程式碼的型態存在。程式碼可以包含於實體媒體，如軟碟、光碟片、硬碟、或是任何 其他機器可讀取(如電腦可讀取)儲存媒體，亦或不限於外在形式之電腦程式產品，其中，當程式碼被機器，如電腦載入且執行時，此機器變成用以參與本發明之裝置。程式碼也可以透過一些傳送媒體，如電線或電纜、光纖、或是任何傳輸型態進行傳送，其中，當程式碼被機器，如電腦接收、載入且執行時，此機器變成用以參與本發明之裝置。當在一般用途處理單元實作時，程式碼結合處理單元提供一操作類似於應用特定邏輯電路之獨特裝置。 The method of the invention, or a particular type or portion thereof, may exist in the form of a code. The code can be included in physical media such as floppy disks, CDs, hard drives, or any Other machines are readable (such as computer readable) storage media, or are not limited to external computer program products. When the code is loaded and executed by a machine such as a computer, the machine becomes used to participate in the program. Invented device. The code can also be transmitted via some transmission medium, such as a wire or cable, fiber optics, or any transmission type, where the machine becomes part of the program when it is received, loaded, and executed by a machine, such as a computer. Invented device. When implemented in a general purpose processing unit, the code combination processing unit provides a unique means of operation similar to application specific logic.
雖然本發明已以較佳實施例揭露如上，然其並非用以限定本發明，任何熟悉此項技藝者，在不脫離本發明之精神和範圍內，當可做些許更動與潤飾，因此本發明之保護範圍當視後附之申請專利範圍所界定者為準。 While the present invention has been described in its preferred embodiments, the present invention is not intended to limit the invention, and the present invention may be modified and modified without departing from the spirit and scope of the invention. The scope of protection is subject to the definition of the scope of the patent application.
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| TWI492177B (en) * | 2012-10-01 | 2015-07-11 | A system and method for immediate business of mobile shop | |
| TWI492178B (en) * | 2012-12-11 | 2015-07-11 | 英業達股份有限公司 | Marketing system and method by pushing and playing advertisement |
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| TWM443899U (en) * | 2012-02-29 | 2012-12-21 | Bethel Comp Consultant Co Ltd | An intelligent point-of-sales system with active identification of customer group |
| TWI492177B (en) * | 2012-10-01 | 2015-07-11 | A system and method for immediate business of mobile shop | |
| TWI492178B (en) * | 2012-12-11 | 2015-07-11 | 英業達股份有限公司 | Marketing system and method by pushing and playing advertisement |
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