TWI596557B - Management server for managing online shopping portal and control method thereof, and computer program - Google Patents

Management server for managing online shopping portal and control method thereof, and computer program Download PDF

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TWI596557B
TWI596557B TW105109734A TW105109734A TWI596557B TW I596557 B TWI596557 B TW I596557B TW 105109734 A TW105109734 A TW 105109734A TW 105109734 A TW105109734 A TW 105109734A TW I596557 B TWI596557 B TW I596557B
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store
access
information
recording
management server
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TW201643792A (en
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Ai Kawazu
Sayuri Hoshikawa
Shingo Iseji
Yoitsu Takahashi
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Rakuten Inc
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    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions

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Description

管理線上購物之入口網站的管理伺服器及其控制方法、以及電腦程式 Management server for managing online shopping portal, control method thereof, and computer program

本案發明係有關於，管理線上購物之入口網站的管理伺服器及其控制方法、以及電腦程式。 The invention of the present invention relates to a management server for managing an online shopping portal, a control method thereof, and a computer program.

近年來，利用網際網路等的線上購物已經普及，利用者係可利用在線上開店的店舖所販售之商品的購入等之服務。線上購物之提供形態係有各式各樣，也存在有一種提供前往開店之複數店舖的入口網站的，所謂商城型之基礎設施系統。在商城型之基礎設施系統中，由於對店舖側提供開店所涉及之基礎設施，因此店舖側係不需要架設獨自的系統，也能容易地在線上開店。 In recent years, online shopping using the Internet has become widespread, and users are able to use services such as purchases of products sold in stores that are opened online. There are various forms of online shopping, and there is also a portal-type infrastructure system that provides access to a number of stores that open stores. In the mall-type infrastructure system, since the store side is provided with the infrastructure involved in opening the store, the store side does not need to set up an independent system, and can easily open the store online.

在如此的基礎設施系統中，為了商城整體的販售促進或潛在顧客之確保，而會對利用者提供各式各樣的附加價值。例如，會進行可在線上的所定之店舖中利用的優惠券或點數之發行等。在專利文獻1中係揭露，基於利用者的行動履歷，來提示促銷活動的方法。 In such an infrastructure system, a variety of added value is provided to the user for the promotion of the entire mall or the securing of the potential customer. For example, it is possible to issue coupons or points that can be used in a predetermined store that is available online. Patent Document 1 discloses a method of presenting a promotion based on a user's action history.

[先前技術文獻] [Previous Technical Literature] [專利文獻] [Patent Literature]

[專利文獻1]日本特開2010-277360號公報 [Patent Document 1] Japanese Patent Laid-Open Publication No. 2010-277360

於如此的基礎設施系統中的線上購物中，利用者係由於商城內存在有多數之店舖或商品，因此會有難以找到自己所需要的商品、或陳列如此商品的店舖之問題。 In the online shopping in such an infrastructure system, since there are a large number of shops or products in the store, there is a problem that it is difficult to find a product that is required by the store or a store that displays such a product.

為了解決該當問題，必須要提供、管理容易找到使用者所必須之商品或陳列該當商品之店舖的入口網站，但架設該當入口網站所需之具體的手段及方法，並未被提出。 In order to solve the problem, it is necessary to provide and manage an entry site that is easy to find a product necessary for the user or a store that displays the product, but the specific means and method for setting up the portal site have not been proposed.

為了解決上記課題，本案發明係具有以下之構成。亦即，係管理：提供前往複數虛擬店舖之存取的線上購物之第1入口網站；和提供前往前記複數虛擬店舖之中具有特定之屬性的一部分之虛擬店舖之存取，且具有該特定之屬性的第2入口網站的管理伺服器，其特徵為，具備：管理手段，係管理：含有前記虛擬店舖所具有之屬性之資訊的店舖資訊、和含有前記第2入口網站所具有之前記特定之屬性之資訊的網站資訊；和第1受理手段，係受理存取提供申請，其係用來要求從前記複數虛擬店舖之中 的任一虛擬店舖，往前記第2入口網站中的該虛擬店舖之存取提供；和判定手段，係在前記第1受理手段受理了前記存取提供申請的情況下，基於前記管理手段所管理的前記店舖資訊與前記網站資訊，來判定進行了前記存取提供申請的虛擬店舖是否具有前記特定之屬性；在前記判定手段判定為，進行了前記存取提供申請的虛擬店舖是具有前記特定之屬性的情況下，前記管理手段係將進行了前記存取提供申請的虛擬店舖的店舖資訊，更新成表示前記第2入口網站係提供前往該虛擬店舖之存取。 In order to solve the above problem, the invention of the present invention has the following constitution. That is, the management is: the first portal website for online shopping that provides access to the virtual store before the reciprocal; and the access to the virtual store that provides a part of the specific attribute among the pre-recorded virtual stores, and has the specific The management server of the second portal of the attribute is characterized by: management means: management information including the information of the attribute of the pre-recorded virtual store, and the pre-recording of the second entry website. The website information of the information of the attribute; and the first means of acceptance is the application for receiving access, which is used to request the virtual store from the previous record In any of the virtual stores, the access to the virtual store in the second portal is provided; and the judging means is based on the pre-recording management means when the first receiving means accepts the application for the pre-recording access. The pre-recorded shop information and the pre-posted website information are used to determine whether the virtual shop that has made the pre-record access request has the attribute specified in the pre-recording; the pre-determination means determines that the virtual shop that has made the pre-record access request has the pre-recording specific In the case of the attribute, the pre-recording management means updates the store information of the virtual shop in which the application is provided by the pre-recording, and updates to the pre-recorded second portal site to provide access to the virtual store.

若依據本發明，則藉由提供並管理容易找到使用者所必須之商品或陳列該當商品之店舖的入口網站的管理伺服器，就可提供用來架設入口網站所需之具體的手段及方法。 According to the present invention, by providing and managing a management server that easily finds the products necessary for the user or the portal of the store displaying the goods, the specific means and method for setting up the portal can be provided.

本發明的其他特徵及優點，係可藉由參照添附圖式的以下之說明而可明瞭。此外，添附圖式中，對相同或同樣之構成，係標示相同參照號碼。 Other features and advantages of the invention will be apparent from the description and appended claims. In addition, in the appended drawings, the same or the same components are denoted by the same reference numerals.

101‧‧‧管理伺服器 101‧‧‧Management Server

102‧‧‧店舖PC 102‧‧‧Store PC

103‧‧‧顧客PC 103‧‧‧Customer PC

104‧‧‧網際網路 104‧‧‧Internet

200‧‧‧資訊處理裝置 200‧‧‧Information processing device

201‧‧‧CPU 201‧‧‧CPU

202‧‧‧RAM 202‧‧‧RAM

203‧‧‧ROM 203‧‧‧ROM

204‧‧‧HDD 204‧‧‧HDD

205‧‧‧顯示IF 205‧‧‧Show IF

206‧‧‧顯示 206‧‧‧ display

207‧‧‧輸入IF 207‧‧‧Enter IF

208‧‧‧輸入部 208‧‧‧ Input Department

209‧‧‧NW IF 209‧‧‧NW IF

210‧‧‧匯流排 210‧‧‧ Busbar

301‧‧‧顧客使用者管理部 301‧‧‧Customer User Management Department

302‧‧‧店舖管理部 302‧‧‧Store Management Department

303‧‧‧區段管理部 303‧‧‧ Departmental Management Department

304‧‧‧UI控制部 304‧‧‧UI Control Department

305‧‧‧顧客使用者認證部 305‧‧‧Customer User Certification Department

306‧‧‧店舖認證部 306‧‧‧Shop Certification Department

307‧‧‧檢索部 307‧‧‧Search Department

308‧‧‧商品管理部 308‧‧‧Commodity Management Department

309‧‧‧活動管理部 309‧‧‧Event Management Department

310‧‧‧交易管理部 310‧‧‧Transaction Management Department

添附圖式係被包含在說明書中，並構成其一部分，表示本發明的實施形態，並且是與其記載一起用來說明本發明的原理而被使用。 The accompanying drawings are included in the specification and are in a

[圖1]本案發明所述之系統全體之構成例的圖示。 Fig. 1 is a view showing an example of the configuration of the entire system of the present invention.

[圖2]本案發明所述之資訊處理裝置之硬體構成之例子的圖示。 Fig. 2 is a view showing an example of a hardware configuration of an information processing apparatus according to the present invention.

[圖3]本案發明所述之管理伺服器之軟體構成之例子的圖示。 FIG. 3 is a diagram showing an example of a software configuration of a management server according to the present invention.

[圖4A]本案發明所述之顧客使用者資訊之管理表之構成例的圖示。 4A is a diagram showing an example of a configuration of a management table of customer user information according to the present invention.

[圖4B]本案發明所述之店舖資訊之管理表之構成例的圖示。 4B is a diagram showing an example of the configuration of a management table of shop information described in the present invention.

[圖4C]本案發明所述之區段資訊之管理表之構成例的圖示。 [Fig. 4C] A diagram showing an example of the configuration of the section information management table described in the present invention.

[圖4D]本案發明所述之商品資訊之管理表之構成例的圖示。 4D is a diagram showing an example of the configuration of a management table of product information described in the present invention.

[圖4E]本案發明所述之活動資訊之管理表之構成例的圖示。 4E is a diagram showing an example of a configuration of a management table of activity information described in the present invention.

[圖4F]本案發明所述之買賣交易資訊之管理表之構成例的圖示。 [Fig. 4F] A diagram showing an example of the configuration of a management table for buying and selling transaction information described in the present invention.

[圖5]本案發明所述之店舖登錄處理的流程圖。 Fig. 5 is a flow chart showing a shop registration process according to the present invention.

[圖6]本案發明所述之顧客使用者登錄處理的流程圖。 Fig. 6 is a flow chart showing the customer user registration process described in the present invention.

[圖7]本實施形態所述之固有入口參加處理的流程圖。 FIG. 7 is a flowchart of the unique entry participation process described in the embodiment.

[圖8]本案發明所述之區段登錄處理的流程圖。 FIG. 8 is a flowchart of the section registration process described in the present invention.

[圖9]本案發明所述之活動登錄處理的流程圖。 [Fig. 9] A flow chart of the activity registration processing described in the present invention.

[圖10]第一實施形態所述之活動通知處理的流程圖。 FIG. 10 is a flowchart of the event notification processing described in the first embodiment.

[圖11A]本案發明所述之初期的UI畫面之構成例的圖示。 FIG. 11A is a diagram showing an example of the configuration of an initial UI screen according to the present invention.

[圖11B]本案發明所述之店舖登錄用的UI畫面之構成例的圖示。 FIG. 11B is a diagram showing an example of the configuration of a UI screen for shop registration described in the present invention.

[圖11C]本案發明所述之顧客使用者登錄用的UI畫面之構成例的圖示。 FIG. 11C is a diagram showing an example of a configuration of a UI screen for customer user registration according to the present invention.

[圖11D]本案發明所述之對固有入口之參加申請用的UI畫面之構成例的圖示。 [Fig. 11D] Fig. 11D is a diagram showing an example of a configuration of a UI screen for participation in an intrinsic entry as described in the present invention.

[圖11E]本案發明所述之區段登錄用的UI畫面之構成例的圖示。 11E is a diagram showing an example of a configuration of a UI screen for section registration described in the present invention.

[圖11F]本案發明所述之活動登錄用的UI畫面之構成例的圖示。 FIG. 11F is a diagram showing an example of a configuration of a UI screen for event registration described in the present invention.

[圖11G]本案發明所述之活動顯示用的UI畫面之構成例的圖示。 11G is a diagram showing an example of a configuration of a UI screen for displaying an activity according to the present invention.

[圖12]本案發明所述之區段的說明圖。 Fig. 12 is an explanatory diagram of a section described in the present invention.

[圖13]第二實施形態所述之區段之合併處理的流程圖。 Fig. 13 is a flow chart showing the merging process of the segments described in the second embodiment.

[圖14]第三實施形態所述之活動通知處理的流程圖。 Fig. 14 is a flowchart of the event notification processing described in the third embodiment.

以下，使用圖式，說明本案發明所述之實施形態。此外，以下所示的實施形態係為一例，並非限定於此。因此，只要是能夠適用本案發明之特徵構成，則亦可 為其他構成。 Hereinafter, embodiments of the present invention will be described using the drawings. In addition, the embodiment shown below is an example, and is not limited to this. Therefore, as long as the features of the invention of the present invention can be applied, For other components.

<第一實施形態> <First Embodiment> 〔區段之說明〕 [Description of the section]

首先說明本案發明中所談論的「區段」。在本說明書中，將利用線上購物之服務的使用者，記載為「顧客使用者」。又，對本案發明所述之管理伺服器所提供的基礎設施服務登錄線上之虛擬店舖，專門向顧客使用者提供線上購物之服務的使用者(擁有者)，記載為「店舖使用者」。又，於管理伺服器所提供的商城型之基礎設施服務上所被設置的在線上開店的虛擬店舖，簡稱為「店舖」。 First, the "section" discussed in the invention of the present invention will be described. In this specification, a user who uses the online shopping service is described as a "customer user." In addition, the user (owner) who provides the online shopping service to the customer user in the virtual store on the infrastructure service registration line provided by the management server described in the present invention is described as the "store user". In addition, the virtual store opened online on the mall-type infrastructure service provided by the management server is simply referred to as "store".

在商城型之基礎設施服務中，各店舖原則上是於入口網站中對全部顧客使用者都是被顯示成可存取，顧客使用者係可自由對店舖之網站進行存取。如此的對全顧客使用者開放的入口網站，在本說明書中稱為「一般入口」。可是，提供線上購物之服務的店舖，有時候會考慮自己所陳列的商品或服務(以下稱為「商品等」)之性質，而想要只對所定之客層(標的)進行販售促進之促銷活動或廣告等之通知。例如，尿布或奶粉等之幼兒用消耗品(嬰兒用品)對未進行育兒的顧客使用者是幾乎沒有必要強調的商品，作為店舖使用者係希望對現在正在育兒中的顧客使用者選擇性(過濾標)地進行通知。其另一方面，在顧客使用者側也是，雖然擁有可自由存取一般入口內的多數店舖的自由度，但其相反來說，必須要從數量龐大的店舖之 中選擇出陳列自己感興趣的商品等的店舖才行，存在有此種店舖選擇之負擔。在如此狀況下，顧客使用者，係經常會有想要取得目前為止未曾利用過得店舖所送來的通知之需求。 In the mall-type infrastructure service, each store is in principle displayed as accessible to all customer users in the portal, and the customer user is free to access the website of the store. Such an entrance website that is open to all customer users is referred to as "general entrance" in this specification. However, shops that provide online shopping services sometimes consider the nature of the goods or services they display (hereinafter referred to as "goods, etc."), and want to promote sales promotion only for the specified customer (target). Notification of events or advertisements, etc. For example, a consumer product (baby article) such as a diaper or a milk powder is a product that is hardly emphasized for a customer who is not caring for a child, and a shop user wants to be selective for a customer who is currently in childcare (filtering) The notice is given. On the other hand, on the customer's side, although there is freedom to access most of the shops in the general entrance, on the contrary, it must be from a large number of shops. It is only necessary to select a store that displays products of interest to you, and there is a burden of such a store selection. Under such circumstances, the customer user often needs to obtain a notification sent by a store that has not been used so far.

甚至，在店舖使用者側，也會希望新發掘出目前為止沒有交易實績之顧客使用者等，具有潛在性需求的客層。又，顧客使用者，即使對於目前為止並未特別感興趣的商品等，仍可能起因於來自店舖的促銷活動等，而新產生出興趣。此處所謂店舖所提供的促銷活動，係可舉出商品購入時所能利用的優惠券之發行、或免運費等。 Even on the store user side, it is hoped that new customers, such as customer users who have not had a transaction performance so far, have potential needs. Further, the customer user may generate interest because of a promotion from the store or the like even for a product that has not been particularly interesting so far. The promotion activities provided by the store here include the issuance of coupons that can be used when the products are purchased, or free shipping.

在發明之實施形態中，對顧客使用者、店舖、及店舖中所陳列之商品等，分別賦予屬性。所謂屬性，係有關於顧客使用者或店舖的資訊，只要是可以將顧客使用者或店舖做分類的資訊，則無論何種皆可。例如，若為顧客使用者則可包含年齡(年代)、性別、出身地、所在地(住家地址、公司地址)、職業、興趣對象以外，還可包含管理伺服器所提供的基礎設施服務上的資費方案或限制、會員種別等。又，若為店舖則可包含：店舖的所在地、店舖所陳列的商品之分類(書籍、服飾、食品)、或店舖之分類(書店、服飾品店、食料品店等)等之資訊。於本實施形態中，對店舖或顧客使用者所賦予的屬性之一例，係示於圖12。關於屬性，係除了可由提供基礎設施服務側預先準備，也可讓店舖使用者或顧客使用者新增定義。例如，伴隨新的商品或服務的產生等情況，亦可考慮將其 名稱等當作新的屬性而加以定義。 In the embodiment of the invention, attributes are assigned to customers, stores, and products displayed in the store. The attribute is information about a customer user or a store, and any information can be classified as long as it can classify a customer user or a store. For example, if it is a customer, it may include age (age), gender, birthplace, location (home address, company address), occupation, and interest, and may include the tariff on the infrastructure service provided by the management server. Program or restrictions, membership categories, etc. In addition, the store may include information such as the location of the store, the classification of the products displayed in the store (books, clothing, food), or the classification of the store (bookstore, clothing store, food store, etc.). In the present embodiment, an example of an attribute given to a shop or a customer user is shown in FIG. Regarding the attributes, in addition to being prepared in advance by the provisioning infrastructure service side, the shop user or the customer user can also be newly defined. For example, with the creation of new goods or services, you may consider Names, etc. are defined as new attributes.

在本說明書中，如上述的1或複數屬性所被建立關連而成的集合，稱為「區段」。然後，具有與區段建立關連之屬性的顧客使用者或店舖，係被視為隸屬於該區段。又，於本說明書中，假設對各區段係分別建立關連有，在本實施形態中稱為「固有入口」的入口網站。作為固有入口的例子係為例如：以年齡為19至24歲的學生為對象的學生專用的入口網站、或以正在育嬰中的家庭為對象的入口網站等。 In the present specification, a set in which 1 or a plurality of attributes are established as described above is referred to as a "segment". Then, a customer user or shop having an attribute associated with the section is deemed to be affiliated with the section. Further, in the present specification, it is assumed that each of the segment systems is associated with each other, and in the present embodiment, it is referred to as an "inheritance portal" portal. An example of the intrinsic entry is, for example, a student-specific portal for students aged 19 to 24, or an entry site for families that are being nursed.

雖然細節將於後述，但上記的一般入口，係不限定店舖或顧客使用者之屬性，並未設置來自顧客使用者的存取之限制。相對於此，對於固有入口，則是進行存取控制，使得具有與對應之區段建立關連之屬性的顧客使用者以外，係無法存取。又，能夠參加固有入口的店舖也是被限定成，具有與區段建立關連之屬性，或是陳列具有與區段建立關連之屬性的商品等的店舖。此處所謂的「參加」係意味著，讓店舖變成可透過某固有入口而從顧客使用者進行存取，或顯示任意之廣告或促銷活動等。此時，已經參加某固有入口的店舖，係藉由對區段設定登錄活動，就可在該區段所被建立關連到的固有入口上，進行活動之詳細的顯示等。 Although the details will be described later, the general entry of the above is not limited to the attributes of the store or the customer, and there is no restriction on access from the customer. On the other hand, in the case of the unique entry, access control is performed so that the customer who has the attribute associated with the corresponding section cannot access it. Further, the store that can participate in the intrinsic entrance is also limited to have a property associated with the establishment of the section, or a store that displays the product having the attribute associated with the section. The term "participation" as used herein means that a store can be accessed from a customer by means of an inherent entrance, or an advertisement or promotion can be displayed. At this time, the shop that has participated in the unique entrance can set the registration activity for the zone, and can display the details of the activity on the unique entrance to which the zone is established.

以下說明，提供本實施形態所對應之固有入口的系統、及該當系統所提供的服務的細節。 Hereinafter, details of the system of the intrinsic entrance corresponding to the present embodiment and the service provided by the system will be provided.

〔系統構成〕 〔System Components〕

圖1係本實施形態所述之系統之全體構成之例子的圖示。於系統中，管理伺服器101、店舖PC102、及顧客PC103，係透過網際網路104而被連接。管理伺服器101係為，將作為線上購物服務之基盤的基礎設施，透過店舖PC102及顧客PC103而分別提供給店舖使用者及顧客使用者的資訊處理裝置。對該基礎設施，提供商品等的店舖使用者藉由登錄成為線上之店舖，就可進行線上購物服務之提供。此外，原則上，各店舖係首先被登錄至一般入口，可讓全部的顧客使用者存取。 Fig. 1 is a view showing an example of the overall configuration of the system according to the embodiment. In the system, the management server 101, the shop PC 102, and the customer PC 103 are connected via the Internet 104. The management server 101 is an information processing device that provides the infrastructure of the online shopping service to the shop user and the customer user through the shop PC 102 and the customer PC 103. For the infrastructure, shop users who provide goods and the like can provide online shopping services by logging into online stores. In addition, in principle, each store is first registered to the general entrance and can be accessed by all customer users.

店舖PC102，係為店舖使用者所利用的資訊處理裝置。又，顧客PC103，係為利用線上購物服務的顧客使用者所操作的資訊處理裝置。此外，店舖PC102、及顧客PC103，係可為桌上型PC，也可為智慧型手機或平板等之行動終端。各使用者，係透過店舖PC102或顧客PC103所具備的Web瀏覽器(未圖示)，而對管理伺服器101所提供的一般入口進行存取。此外，從各PC往網際網路104之連接，係無論有線或無線皆可。又，在圖1中，各機器係分別圖示1台，但都亦可被連接複數台。 The shop PC 102 is an information processing device used by shop users. Further, the customer PC 103 is an information processing device operated by a customer user who uses the online shopping service. Further, the shop PC 102 and the customer PC 103 may be desktop PCs or mobile terminals such as smart phones or tablets. Each user accesses the general portal provided by the management server 101 via a web browser (not shown) provided in the store PC 102 or the client PC 103. In addition, the connection from each PC to the Internet 104 is either wired or wireless. In addition, in FIG. 1, each machine system is shown in one figure, but you may connect a plurality of apparatuses.

〔硬體構成〕 [hard body composition]

圖2係本實施形態所述之系統中所含之各資訊處理裝置之硬體構成例。此外，以下雖然舉出一般的資訊處理裝置為例來說明，但亦可具備其以外之構成。 Fig. 2 is a diagram showing an example of the hardware configuration of each information processing device included in the system according to the embodiment. In the following description, a general information processing device will be described as an example, but other configurations may be employed.

資訊處理裝置200係具備：CPU201、RAM202、ROM203、HDD204、顯示IF205、顯示部206、輸入IF207、輸入部208、及NW IF209。各構成要素，係透過匯流排210而被連接成可通訊。CPU201係進行資訊處理裝置200之全體的處理控制，又，將ROM203等中所保持的各種程式讀出至RAM202並加以執行以實現各種處理。RAM202係為揮發性的記憶領域，被使用來作為各種程式之執行時的工作記憶體等之用途。ROM203係為非揮發性的記憶領域，儲存著處理中所被使用的各種程式等。HDD204係為非揮發性的記憶領域，將處理結果等予以記憶保持。HDD204係只要是非揮發性的大容量之記憶領域即可，除了硬碟以外，亦可由例如快閃記憶體之類的半導體記憶體所構成。 The information processing device 200 includes a CPU 201, a RAM 202, a ROM 203, an HDD 204, a display IF 205, a display unit 206, an input IF 207, an input unit 208, and an NW IF 209. Each component is connected to be communicable through the bus bar 210. The CPU 201 performs processing control of the entire information processing device 200, and reads and executes various programs held in the ROM 203 and the like to the RAM 202 to perform various processes. The RAM 202 is a volatile memory field and is used as a working memory for execution of various programs. The ROM 203 is a non-volatile memory area, and stores various programs and the like used in processing. HDD204 is a non-volatile memory field that preserves the processing results and the like. The HDD 204 may be a non-volatile large-capacity memory field, and may be composed of a semiconductor memory such as a flash memory in addition to a hard disk.

顯示IF205，係被連接至顯示部206，進行顯示部206之顯示控制。顯示部206，係為液晶等之顯示器，會顯示處理結果，或顯示後述的各種使用者介面畫面(UI畫面)等。此外，顯示部206係亦可被構成為對資訊處理裝置200外接，此情況下則是透過顯示IF205而被連接至資訊處理裝置200。輸入IF207，係被連接至輸入部208，將基於使用者操作而來自輸入部208之指示予以受理。輸入部208係為例如鍵盤或滑鼠(未圖示)，是使用者進行輸入操作之際被使用。此外，亦可採用顯示部206與輸入部208是一體型的觸控面板。NW IF209係與網際網路104等之外部網路進行連接。此處的連接形態係無論有 線/無線而何者皆可。 The display IF 205 is connected to the display unit 206 and performs display control of the display unit 206. The display unit 206 is a display such as a liquid crystal, and displays a processing result or displays various user interface screens (UI screens) to be described later. Further, the display unit 206 may be configured to be externally connected to the information processing device 200, and in this case, connected to the information processing device 200 via the display IF 205. The input IF 207 is connected to the input unit 208, and accepts an instruction from the input unit 208 based on the user operation. The input unit 208 is, for example, a keyboard or a mouse (not shown), and is used when the user performs an input operation. Further, a touch panel in which the display unit 206 and the input unit 208 are integrated may be employed. The NW IF209 is connected to an external network such as the Internet 104. The connection form here is no matter Line/wireless and anything.

〔軟體構成〕 [soft body composition]

圖3係本實施形態所述之管理伺服器101之軟體構成例的圖示。此處所示的軟體，係在管理伺服器101所具備之記憶部(ROM203或HDD204等)中以程式的方式而被保持，被管理伺服器101的CPU201讀出並執行，而實現各種控制及處理。 Fig. 3 is a view showing an example of the configuration of the software of the management server 101 according to the embodiment. The software shown here is held programmatically in the memory unit (ROM 203, HDD 204, etc.) included in the management server 101, and is read and executed by the CPU 201 of the management server 101, thereby realizing various controls and deal with.

顧客使用者管理部301係管理，利用線上購物之服務的顧客使用者的使用者資訊。顧客使用者的資訊係具備例如圖4A所示的構成，細節將於後述。 The customer user management unit 301 manages user information of a customer user who uses the online shopping service. The information of the customer user has, for example, the configuration shown in FIG. 4A, and details will be described later.

店舖管理部302係管理，從店舖使用者所被登錄的關於線上之店舖的各設定的店舖資訊。店舖資訊係具備例如圖4B所示的構成，細節將於後述。 The store management unit 302 manages the store information of each setting of the online store registered from the store user. The store information system has, for example, the configuration shown in FIG. 4B, and details will be described later.

區段管理部303，係隨應於來自店舖使用者的要求，而生成各種區段並登錄之。又，區段生成部303，係進行已登錄的區段之編輯及合併、管理等之處理。區段資訊係具備例如圖4C所示的構成，細節係加以說明。又，關於區段的詳細說明或處理流程，將於後述。 The section management unit 303 generates various sections and registers them in response to requests from shop users. Further, the segment generation unit 303 performs processing such as editing, merging, and management of the registered segments. The segment information has, for example, the configuration shown in FIG. 4C, and the details are described. Further, a detailed description of the extents or a processing flow will be described later.

UI控制部304，係隨應於各種設定內容，提供來自各PC之要求所對應的UI畫面。UI畫面之一例係如圖11A至圖11G所示。 The UI control unit 304 provides a UI screen corresponding to the request from each PC in accordance with various setting contents. An example of a UI screen is shown in FIGS. 11A to 11G.

顧客使用者認證部305係進行，對線上購物網站進行過存取的顧客使用者之登入控制。具體而言，將 顧客使用者所輸入的認證資訊(使用者名、密碼)予以受理，基於顧客使用者管理部301中所被管理的使用者名與密碼之資訊，來進行認證處理。又，顧客使用者認證部305係也進行，各顧客使用者對固有入口之存取時的控制。 The customer user authentication unit 305 performs login control of the customer user who has accessed the online shopping website. Specifically, The authentication information (user name, password) input by the customer user is accepted, and the authentication process is performed based on the information of the user name and password managed by the customer user management unit 301. Further, the customer user authentication unit 305 also performs control when each customer user accesses the unique portal.

店舖認證部306，係對來自店舖使用者之存取，進行認證處理。此處的認證，係可和顧客使用者之認證同樣地進行，也可使用另外的認證方式。又，店舖認證部306係也進行，從店舖側往固有入口進要求參加時的參加處理。本處理的細節將於後述。 The shop authentication unit 306 performs authentication processing on access from the shop user. The certification here can be performed in the same manner as the authentication of the customer user, or another authentication method can be used. In addition, the store certification unit 306 also performs the participation process when the participation is requested from the store side to the intrinsic entrance. The details of this processing will be described later.

檢索部307，係在店舖使用者生成區段之際或進行編輯之際，檢索該區段中所屬之顧客使用者的資訊。作為此處所被檢索的資訊係相當於例如，區段中所屬之顧客使用者數等。 The search unit 307 searches for information of the customer who belongs to the section when the store user creates the section or edits it. The information searched here is equivalent to, for example, the number of customer users belonging to the section.

商品管理部308，係將各店舖所陳列的商品之資訊，與店舖建立關連而管理。關於商品的資訊，係將店舖所陳列的商品等之登錄，予以受理。此時，若為一般被販售的商品等，則亦可預先由管理伺服器101來登錄，從其中讓店舖使用者來做選擇。商品資訊係具備例如圖4D所示的構成，細節將於後述。 The product management unit 308 manages the information of the products displayed in each store in association with the store establishment. As for the information on the products, the products displayed in the store are registered and accepted. In this case, if it is a product that is generally sold, it may be registered in advance by the management server 101, and the shop user may be selected from among them. The product information has, for example, the configuration shown in FIG. 4D, and details will be described later.

活動管理部309，係隨應於來自店舖之登錄要求，而將各種活動(促銷活動或廣告等)之登錄予以受理並管理之。活動資訊係具備例如圖4E所示的構成，細節將於後述。又，此處所被登錄的活動係可舉出，在一般入口 中所被通知者，或限定為在固有入口內所被通知者。活動登錄處理的細節將於後述。 The activity management unit 309 accepts and manages the registration of various activities (promotional activities, advertisements, etc.) in response to the registration request from the store. The activity information has, for example, the configuration shown in FIG. 4E, and details will be described later. Also, the activities registered here are exemplified at the general entrance. The person notified in the middle is limited to the person notified in the intrinsic entrance. The details of the event registration process will be described later.

交易管理部310，係在顧客使用者與店舖之間，管理商品等的買賣交易之資訊。買賣交易之資訊係具備例如圖4F所示的構成，細節將於後述。 The transaction management unit 310 manages information on purchase and sale transactions of products and the like between the customer user and the store. The information of the sale and purchase transaction has, for example, the configuration shown in FIG. 4F, and details will be described later.

〔資料構成〕 [data composition]

圖4A至圖4F係為本實施形態所述之管理伺服器101所管理的各種資料之構成例的圖示。此處所示的各資料係假設是被保持在，由管理伺服器101所管理的內部或外部之記憶領域中。又，以下所示的各資訊，係可用1個表格而被管理，也可被分割成複數表格而被管理。 4A to 4F are diagrams showing an example of the configuration of various materials managed by the management server 101 according to the present embodiment. The data shown here is assumed to be maintained in the internal or external memory area managed by the management server 101. Further, each of the information shown below may be managed by one table or may be managed by being divided into a plurality of tables.

圖4A係圖示，關於顧客使用者的顧客資訊之資料構成例。顧客資訊係含有例如：顧客ID、使用者名、密碼、顧客屬性、參加區段而被構成。顧客ID係為用來唯一識別顧客使用者所需的ID(識別資訊)。使用者名係為顧客使用者在網站上所使用的自身之名稱，也被使用來作為，在對顧客使用者專用的各種UI畫面中顧客使用者進行登入之際的登入名。密碼係被使用於，對管理伺服器101所提供的顧客使用者專用的各種UI畫面，顧客使用者進行登入之際的認證。顧客屬性，係為上述的有關於顧客使用者的資訊(年齡(年代)、性別、出身地、所在地(住家地址、公司地址)、職業、興趣對象、資費方案或限制、會員種別(銀會員、金會員、鑽石會員等)等)。參加區 段，係表示可讓該當顧客使用者存取的固有入口所對應之區段的資訊。 FIG. 4A is a diagram showing an example of a data structure of customer information of a customer user. The customer information is composed of, for example, a customer ID, a user name, a password, a customer attribute, and a participation section. The customer ID is an ID (identification information) required to uniquely identify the customer user. The user name is a name used by the customer user on the website, and is used as a login name for the customer user to log in to various UI screens dedicated to the customer user. The password is used to authenticate the various UI screens dedicated to the customer user provided by the management server 101, and the customer user logs in. The customer attribute is the above-mentioned information about the customer (age (age), gender, birthplace, location (home address, company address), occupation, interest object, tariff plan or restriction, member type (silver member, Gold members, diamond members, etc.), etc.). Participation area The segment indicates the information of the segment corresponding to the intrinsic entry that can be accessed by the customer user.

圖4B係圖示關於店舖的店舖資訊之資料構成例。店舖資訊係含有例如：店舖ID、店舖名、密碼、店舖屬性、商品ID、參加區段及參加形態之資訊而被構成。店舖ID係為用來唯一識別店舖所需的ID(識別資訊)。店舖名係為在一般入口及固有入口中所使用的店舖之名稱。店舖使用者係在店舖使用者專用的各種UI畫面中做登入之際也作為登入名來利用。密碼係被使用於，對管理伺服器101所提供的店舖使用者專用的各種UI畫面，店舖使用者進行登入之際的認證。店舖屬性係含有：上述的店舖所陳列的商品之分類、或店舖之分類等之資訊。商品ID，係表示用來唯一識別店舖所陳列的商品資訊所需之識別資訊(ID)。參加區段，係表示該當店舖所屬之區段的資訊。參加形態，係含有店舖參加至區段的形態之資訊。參加形態係如後述而有以店舖全體而參加的「店舖型」、和按照每商品來做參加的「商品型」。參加形態為「店舖型」的情況下，商品ID係店舖所陳列的商品資訊全部都要被登錄，或管理該當全部商品資訊的別的表格之連結資訊會被登錄。另一方面，參加形態為「商品型」的情況下，對商品ID係會登錄已經登錄成參加對象的商品之資訊。 FIG. 4B is a diagram showing an example of the data configuration of the store information about the store. The store information is composed of, for example, a shop ID, a shop name, a password, a shop attribute, a product ID, a participation section, and a participation form. The shop ID is an ID (identification information) required to uniquely identify the store. The store name is the name of the store used in the general entrance and the intrinsic entrance. The shop user also uses it as a login name when logging in on various UI screens dedicated to shop users. The password is used to authenticate the store user when logging in on various UI screens dedicated to the store user provided by the management server 101. The store attribute includes information such as the classification of the products displayed in the above-mentioned stores or the classification of the stores. The item ID is an identification information (ID) required to uniquely identify the item information displayed on the store. Participation section is information indicating the section to which the store belongs. Participation form includes information on the form in which the store participates in the section. As for the following, there is a "store type" that participates in the whole store, and a "commodity type" that participates in each product. In the case where the participation form is "store type", all the product information displayed in the product ID store is registered, or the link information of the other table that manages all the product information is registered. On the other hand, when the participation form is "commodity type", the product ID is registered with the information of the product registered as the participation target.

圖4C係圖示區段資訊的資料構成例。區段資訊係含有例如：區段ID、作成店舖、合併可否、區段 名、區段屬性、及參加店舖而被構成。區段ID係為用來唯一識別區段所需的ID(識別資訊)。作成店舖係會設定，作成區段的店舖之店舖ID。若為管理伺服器101所生成的區段，則該意旨會被表示。合併可否，係表示類似的區段的合併之可否的設定。關於合併可否的資訊之細節及其利用方法，係在第二實施形態中說明。區段名，係表示區段的名稱。 Fig. 4C is a diagram showing an example of the data structure of the section information. The section information includes, for example, section ID, creation shop, merge availability, section The name, the section attribute, and the participation in the store are formed. The section ID is an ID (identification information) required to uniquely identify the section. The store ID of the store in which the section is created. If it is the section generated by the management server 101, the intention is indicated. Whether or not the combination is possible is a setting indicating the possibility of merging of similar sections. The details of the information on the possibility of merging and the method of using the same are described in the second embodiment. The name of the section, which is the name of the section.

區段屬性，係表示用來界定區段中所屬之顧客使用者(標的)所需之屬性。區段屬性，係可利用來判定，顧客使用者是否為區段中所屬之使用者，亦即，是否為可對區段所對應之固有入口進行存取的顧客使用者。又，也可使用來為了抽出可對該當固有入口做存取的潛在性顧客使用者。此時，區段屬性中所被登錄的屬性，係與圖4A所示的顧客資訊之表格中所被登錄的屬性，進行比較。例如，圖4A的USERA係顧客屬性為男、30幾歲、金會員，與區段A的區段屬性一致而具有參加資格。然後，USER A係將區段A當作參加區段而實際被登錄。 The section attribute indicates the attribute required to define the customer (target) to which the section belongs. The segment attribute is used to determine whether the customer user is the user to whom the segment belongs, that is, whether it is a customer user who can access the intrinsic entry corresponding to the segment. Moreover, it can also be used to potentially extract potential customers who can access the intrinsic portal. At this time, the attribute registered in the section attribute is compared with the attribute registered in the table of the customer information shown in FIG. 4A. For example, the USERA customer attribute of FIG. 4A is a male, a 30-year-old, a gold member, and has the participation qualification in accordance with the section attribute of the section A. Then, USER A actually registers the zone A as a participating zone.

又，區段屬性，係在將店舖所能參加的區段(固有入口)予以界定之際，也可使用。例如，店舖申請了對固有入口之參加時，是否許可參加係藉由，將店舖所被賦予的舖屬性之內容、與固有入口之區段屬性進行比較，而被判定。又，對與某區段建立關連之固有入口，某店舖想要進行新的促銷活動等之活動時，在該活動登錄之申請時，可藉由屬性之關係性來判斷是否為可登錄。參加店 舖，係表示已經參加了該區段所對應之固有入口的店舖。此處，店舖的店舖ID係被表示。參加店舖所示的店舖係為例如，可對區段所對應之固有入口，登錄活動。 Further, the section attribute may be used when defining a section (inherent entrance) in which the store can participate. For example, when the store applies for the participation of the intrinsic entrance, whether or not the permission is permitted to participate is determined by comparing the content of the shop attribute to which the shop is attached and the section attribute of the intrinsic entry. In addition, when a certain store wants to perform an activity such as a new promotion, it is possible to determine whether it is registrable by the relationship of the attribute when the activity is registered. Participate in the store Shop is a shop that has participated in the intrinsic entrance corresponding to the section. Here, the store ID of the store is indicated. In the store shown in the store, for example, the activity can be registered for the unique entrance corresponding to the section.

圖4D係圖示，各店舖所陳列的商品之商品資訊的資料構成例。此處所謂的商品，係可為書籍、文具、食品等之物，也可為住宿預約、高爾夫球場預約、多媒體之下載等之服務。在以下的說明中，為了簡化而不區分物或服務，都是總稱為「商品」來說明。商品資訊係含有例如：商品ID、商品名、店舖ID、及商品屬性而被構成。商品ID，係用來唯一識別商品所需之ID(識別資訊)，對應於圖4B的店舖資訊之表格中所被登錄的商品ID。商品名係為對應之商品的一般的流通名稱。店舖ID，係為陳列該商品的店舖之店舖ID，但商品與店舖之關係係在圖4B中是可界定，因此此處的店舖ID係亦可省略。商品屬性，係為表示商品之分類或對象(標的)等。例如，若商品為衣服，則可包含有：衣服之種類或名稱(T恤、毛衣等)、購入對象者的性別、尺寸、價格、優惠券利用之可否、商品說明，商品照片等之資訊。 FIG. 4D is a diagram showing an example of the data structure of the product information of the products displayed in each store. The products referred to herein may be books, stationery, food, etc., and may also be services such as accommodation reservations, golf course reservations, multimedia downloads, and the like. In the following description, in order to simplify and not distinguish between objects or services, they are collectively referred to as "goods". The product information is composed of, for example, a product ID, a product name, a shop ID, and a product attribute. The item ID is an ID (identification information) required to uniquely identify the item, and corresponds to the item ID registered in the table of the shop information of FIG. 4B. The product name is the general circulation name of the corresponding product. The shop ID is the shop ID of the shop where the item is displayed. However, the relationship between the item and the shop is delimited in FIG. 4B. Therefore, the shop ID here may be omitted. The item attribute is a classification or object (target) indicating the item. For example, if the product is clothes, it may include information such as the type or name of the clothes (T-shirt, sweater, etc.), the gender of the purchaser, the size, the price, the availability of the coupon, the product description, and the product photo.

圖4E係圖示，用來管理店舖所設定的對顧客使用者的促銷活動或固有之商品的告知等(以下總稱為「活動」)所需之活動資訊的資料構成例。活動資訊係含有例如：活動ID、活動名、店舖ID、區段ID、通知期間、活動內容而被構成。活動ID係為用來唯一識別活動所需的ID(識別資訊)。店舖ID係表示參加活動的店舖之 店舖ID。本實施形態中，活動係可為以店舖單位而被實施，也可以是參加至固有入口的店舖所共通實施。後者的情況下，對複數店舖ID指派同一活動ID。例如構成為，若只有某店舖所進行的活動，則該店舖會登錄活動。另一方面，若是複數店舖所共通進行的活動，則在登錄該活動之際，可指定複數店舖，也可用區段(固有入口)單位來做指定。甚至，亦可從店舖側受理參加希望。活動名，係活動所被給予的名稱。區段ID，係表示會成為活動之通知對象(標的)的區段之區段ID。此處所被指定的區段中所屬之顧客使用者，係被視為活動之通知對象(標的)。通知期間，係表示將活動之實施對顧客使用者進行通知的期間，亦即活動所被實施的期間。此處所被指定的期間中，例如在固有入口的所定之UI畫面中，會進行活動之通知。活動內容，係表示所登錄的活動之詳細內容。活動之種類係有例如：於該當店舖中購入物品之際可作為鈔券使用的優惠券之發行、於該當店舖中購物時變成免運費的免運費優惠券之發行等。此處的內容係亦可讓店舖使用者做更細緻的設定，也可由管理伺服器101側準備可預先設定的的選項。又，亦可為對個別之商品的廣告或通知(商品單位)，也可為關於店舖全體的廣告或通知(店舖單位)。 FIG. 4E is a diagram showing an example of a data structure for managing activity information required for a customer's promotion activity or a unique product notification (hereinafter collectively referred to as "activity") set by the store. The activity information includes, for example, an event ID, an event name, a shop ID, a section ID, a notification period, and an activity content. The activity ID is an ID (identification information) required to uniquely identify an activity. Store ID is the store that participates in the event. Store ID. In the present embodiment, the activity system may be implemented in a shop unit, or may be implemented in a shop that participates in an intrinsic entrance. In the latter case, the same store ID is assigned to the plurality of store IDs. For example, if there is only an activity performed by a certain store, the store will log in to the event. On the other hand, in the case of an activity that is common to a plurality of stores, a plurality of stores can be designated when the event is registered, and a section (inherent entry) unit can be used for designation. In addition, you can accept participation hope from the store side. The name of the event, the name given to the event. The section ID indicates the section ID of the section that will become the notification target (target) of the activity. The customer user who belongs to the section specified here is regarded as the notification object (target) of the activity. The notification period is a period during which the implementation of the activity is notified to the customer user, that is, the period during which the activity is implemented. In the period designated here, for example, in the predetermined UI screen of the unique portal, the notification of the activity is performed. The activity content indicates the details of the activity registered. The type of the activity is, for example, the issuance of a coupon that can be used as a banknote when the article is purchased in the store, and the issuance of a free shipping coupon that becomes free of charge when shopping in the store. The content here can also allow shop users to make more detailed settings, and the management server 101 side can also prepare pre-settable options. Further, it may be an advertisement or a notification (a commodity unit) for an individual product, or an advertisement or a notification (a shop unit) for the entire store.

圖4F係圖示用來管理在店舖與顧客使用者之間所被進行的買賣交易(利用履歷)之資訊所需之交易資訊的資料構成例。交易資訊係含有例如：交易ID、賣家、買家、日期時間、及交易內容而被構成。交易ID係為用 來唯一識別交易所需的ID(識別資訊)。賣家係表示交易中商品等之賣家資訊。此處係表示，身為販售者的店舖之店舖ID。買家係表示交易中商品等之買家資訊。此處係表示身為購入者的顧客使用者之顧客ID。日期時間係表示進行交易的日期時間資訊。包含購入的商品或購入店舖、存取履歷等之資訊。交易內容係表示，交易中所被使用的商品之種類或個數、其他選項資訊等。 4F is a diagram showing an example of a data structure of transaction information required for managing information on a transaction transaction (utilization history) performed between a store and a customer. The transaction information is composed of, for example, a transaction ID, a seller, a buyer, a date and time, and a transaction content. Transaction ID is used To uniquely identify the ID (identification information) required for the transaction. The seller is the seller information indicating the goods in the transaction. Here, it is the shop ID of the store that is a seller. The buyer is the buyer information indicating the goods in the transaction. Here, the customer ID of the customer user who is the purchaser is indicated. The date and time is the date and time information indicating the transaction. Contains information on purchased products, purchased stores, and access history. The transaction content indicates the type or number of products used in the transaction, other option information, and the like.

上記的各種資料之構成例，係本案發明中所被使用的資訊之一例，亦可包含其他資訊。 The example of the various materials described above is an example of the information used in the invention of the present invention, and may contain other information.

〔處理流程〕 [Processing flow]

圖5~圖10係圖示本實施形態所述之處理的流程圖。 5 to 10 are flowcharts showing the processing described in the embodiment.

(店舖登錄處理) (store registration processing)

圖5係圖示，店舖使用者從店舖PC102存取管理伺服器101，進行對管理伺服器101的店舖之登錄申請之際的處理流程。藉由本處理而使店舖被登錄，就可進行對一般入口的開店、揭露。藉此，顧客使用者係可在一般入口上，向已被登錄之店舖進行存取。 FIG. 5 is a flow chart showing the processing flow when the store user accesses the management server 101 from the store PC 102 and performs an application for registration of the store of the management server 101. By registering the store by this process, it is possible to open a store and expose the general entrance. Thereby, the customer user can access the registered shop on the general entrance.

本處理流程，係藉由管理伺服器101與店舖PC102各自的CPU讀出HDD等之記憶部中所儲存的程式並執行之，而被實現。在管理伺服器101側，藉由圖3所示的店舖管理部302、UI控制部304、店舖認證部306發 揮機能，而進行本處理。又，店舖PC102係具有Web瀏覽器(未圖示)。店舖PC102，係透過Web瀏覽器，使用HTTP(Hyper Text Transfer Protocol)等來存取管理伺服器101，將管理伺服器101所提供的各種UI畫面予以顯示。 This processing flow is realized by reading and executing a program stored in a memory unit such as an HDD by the CPU of each of the management server 101 and the shop PC 102. On the side of the management server 101, the shop management unit 302, the UI control unit 304, and the shop authentication unit 306 shown in FIG. The machine is capable of performing this process. Further, the store PC 102 has a web browser (not shown). The shop PC 102 accesses the management server 101 by using a web browser, using HTTP (Hyper Text Transfer Protocol) or the like, and displays various UI screens provided by the management server 101.

於S501中，店舖PC102係基於來自店舖使用者之指示，對管理伺服器101進行存取，並進行店舖登錄之要求。例如，店舖使用者，係可對管理伺服器101所提供的初期畫面(圖11A)做存取，從其進行店舖登錄要求。圖11A係圖示，從各PC被存取之際的初期畫面(一般入口)之構成例。登入用畫面或進行店舖登錄之際的連結等，係被顯示。進行店舖登錄時，可選擇該當連結而取得店舖登錄用的畫面。又，顯示著店舖之檢索或各店舖中所陳列的商品之一覽等。例如，進行店舖登錄之際，店舖使用者係藉由選擇該連結，就會遷移至登錄畫面。此外，入口畫面的構成係不限定於此，亦可可因應機能而以複數畫面來做提供。 In S501, the store PC 102 accesses the management server 101 based on an instruction from the store user, and requests the store to register. For example, the shop user can access the initial screen (Fig. 11A) provided by the management server 101 and request the store registration from it. FIG. 11A is a diagram showing an example of the configuration of an initial screen (general entry) when each PC is accessed. The login screen or the link when the store is registered is displayed. When the store is registered, you can select the link to obtain the store registration screen. In addition, a list of products or a list of products displayed in each store is displayed. For example, when a store is registered, the store user moves to the login screen by selecting the link. Further, the configuration of the entry screen is not limited thereto, and may be provided in a plurality of screens in response to the function.

於S502中，管理伺服器101，作為來自店舖PC102之店舖登錄要求的回應，係提供店舖登錄畫面(圖11B)。圖11B係圖示，隨應於從店舖PC102所接收到的要求，而將店舖予以登錄之際的店舖登錄畫面之構成例。進行店舖登錄之際，係可輸入例如：店舖名、商品、擁有者資訊、屬性之資訊。已被輸入的店舖名、屬性、商品之資訊，係作為圖4B所示的表格中所被登錄的店舖名、店舖屬性之資訊、或圖4D所示的商品屬性之資訊，而被管 理。此外，若陳列的商品很大量時，亦可在店舖登錄之後，以專用的UI畫面(未圖示)來登錄各商品。 In S502, the management server 101 provides a shop registration screen as a response to the store registration request from the store PC 102 (FIG. 11B). FIG. 11B is a diagram showing an example of a configuration of a shop registration screen when a store is registered in response to a request received from the store PC 102. When you log in to the store, you can enter information such as the name of the store, the product, the owner's information, and the attribute. The information of the shop name, attribute, and product that has been input is managed as the information of the shop name, the shop attribute registered in the table shown in FIG. 4B, or the product attribute shown in FIG. 4D. Reason. Further, if a large number of products are displayed, the products may be registered in a dedicated UI screen (not shown) after the shop is registered.

於S503中，店舖PC102，係將從管理伺服器101所提供的店舖登錄畫面顯示於Web瀏覽器，從店舖使用者受理各種店舖資訊之輸入。其後，一旦輸入完成，則店舖PC102係將已被輸入的店舖資訊，發送至管理伺服器101。此時，亦可能夠將店舖中所陳列之商品等之商品資訊一併予以登錄。在登錄商品時，已被輸入之商品，係被登錄至圖4D所示的表格。此情況下，管理伺服器101，係透過商品管理部308，而進行商品的登錄。又，亦可能夠登錄與店舖本身建立關連的1或複數筆店舖屬性之資訊。此處的登錄中，亦可隨應於管理伺服器101所提供的基礎設施服務之資費方案或規約等，在一定條件之下，改變可登錄的資訊。 In S503, the shop PC 102 displays the shop registration screen provided from the management server 101 on the web browser, and accepts input of various shop information from the shop user. Thereafter, once the input is completed, the store PC 102 transmits the store information that has been input to the management server 101. At this time, it is also possible to register the product information such as the products displayed in the store together. When the product is registered, the product that has been input is registered in the table shown in FIG. 4D. In this case, the management server 101 registers the product through the product management unit 308. Further, it is also possible to register information on one or a plurality of shop attributes associated with the store itself. In the login here, the information that can be logged in may be changed under certain conditions in accordance with the tariff plan or protocol of the infrastructure service provided by the management server 101.

於S504中，管理伺服器101，係一旦從店舖PC102受理店舖資訊，就發行店舖ID或密碼等之資訊，與店舖資訊一起登錄至圖4B所示的表格。 In S504, the management server 101 issues information such as a shop ID or a password once the shop information is received from the shop PC 102, and registers with the shop information to the table shown in FIG. 4B.

於S505中，管理伺服器101係將登錄完成之通知，連同已發行的資訊，通知給店舖PC102。 In S505, the management server 101 notifies the store PC 102 of the notification of completion of registration, together with the information that has been issued.

於S506中，店舖PC102，係將從管理伺服器101所被發送之資訊予以接收，並顯示該資訊。其後，結束本處理流程。 In S506, the shop PC 102 receives the information transmitted from the management server 101 and displays the information. Thereafter, the processing flow is ended.

(顧客使用者登錄處理) (Customer user login processing)

圖6係圖示，顧客使用者從顧客PC103存取管理伺服器101，進行使用者登錄之際的處理流程。在管理伺服器101側，藉由圖3所示的顧客使用者管理部301、UI控制部304、顧客使用者認證部305發揮機能，而進行本處理。本處理流程，係藉由管理伺服器101與顧客PC103各自的CPU讀出HDD等中所儲存的程式並執行之，而被實現。又，顧客PC103，係具有Web瀏覽器(未圖示)，透過Web瀏覽器，對管理伺服器101進行存取，將管理伺服器101所提供的各種UI畫面予以顯示。 FIG. 6 is a diagram showing a flow of processing when the customer user accesses the management server 101 from the client PC 103 and performs user login. The management server 101 side performs the present process by the function of the customer user management unit 301, the UI control unit 304, and the customer user authentication unit 305 shown in FIG. This processing flow is realized by reading and executing a program stored in the HDD or the like by the CPU of each of the management server 101 and the client PC 103. Further, the client PC 103 has a web browser (not shown), accesses the management server 101 via a web browser, and displays various UI screens provided by the management server 101.

於S601中，顧客PC103係基於來自顧客使用者之指示，對管理伺服器101進行存取，並進行使用者登錄之要求。 In S601, the customer PC 103 accesses the management server 101 based on an instruction from the customer user, and requests the user to log in.

於S602中，管理伺服器101，作為來自顧客PC103之使用者登錄要求的回應，係提供顧客使用者登錄畫面(圖11C)。圖11C係圖示，隨應於從顧客PC103所接收到的要求，將顧客使用者予以登錄之際的顧客使用者登錄畫面之構成例。顧客使用者登錄之際，係可輸入使用者名、出生年月日、連絡處、屬性、密碼、區段指定等之資訊。其他還可輸入性別、出身地、所在地(住家地址、公司地址)、職業、興趣對象等之個人資訊。已被輸入之使用者名、密碼、個人資訊，係作為例如圖4A所示的表格中所被登錄的使用者名、密碼、顧客屬性，而被管理。 In S602, the management server 101 provides a customer user login screen as a response to the user registration request from the client PC 103 (FIG. 11C). FIG. 11C is a diagram showing an example of a configuration of a customer user registration screen when a customer user is registered in response to a request received from the client PC 103. When the customer user logs in, the user name, date of birth, contact point, attribute, password, section designation, etc. can be entered. Others can also enter personal information such as gender, birthplace, location (home address, company address), occupation, and interests. The user name, password, and personal information that have been input are managed as, for example, the user name, password, and customer attribute registered in the table shown in FIG. 4A.

於S603中，顧客PC103，係將從管理伺服器101所提供的顧客使用者登錄處理顯示於Web瀏覽器，從 顧客使用者受理各種使用者資訊之輸入。其後，一旦輸入完成，則顧客PC103係將已被輸入的使用者資訊，發送至管理伺服器101。此時，可將與顧客使用者本身建立關連的1或複數屬性資訊，予以登錄。甚至，係顧客使用者，係可從與自身之屬性相關連的區段之中選擇出任意之區段，可指定是否進行參加申請。或者是，例如，亦可隨應於資費方案或顧客使用者自身所具有的屬性，而由管理伺服器101側自動指派區段。如上述，已被指派區段的顧客使用者，係可對該區段所對應之固有入口進行存取。 In S603, the customer PC 103 displays the customer user registration process provided from the management server 101 on the web browser. The customer user accepts input of various user information. Thereafter, once the input is completed, the customer PC 103 transmits the user information that has been input to the management server 101. At this time, 1 or a plurality of attribute information associated with the customer user itself can be registered. In addition, it is possible for the customer user to select an arbitrary section from among the sections associated with their own attributes, and to specify whether or not to apply for participation. Alternatively, for example, the section may be automatically assigned by the management server 101 side in accordance with the tariff plan or the attributes of the customer user. As described above, the customer user who has been assigned a section can access the intrinsic entry corresponding to the section.

於S604中，管理伺服器101，係一旦從顧客PC103受理使用者資訊，就發行顧客ID等之資訊，在圖4A所示的表格中登錄使用者資訊。此處，已受理的使用者資訊之中含有對區段之參加申請時，關於顧客使用者是否可以參加所選擇的區段，會進行認可判定、認證。若許可參加時則該區段之資訊會被登錄至圖4A的參加區段。關於此處的參加認可判定及認證之處理的細節，係可依照例如顧客使用者所具有之屬性或過去購入的商品之屬性、與區段所具有之屬性的對應關係等來為之。例如，亦可為，只有有曾購入具有區段之屬性所對應之屬性之商品之實績的顧客使用者，可以參加至該當區段。藉由該處理，可防止參加至與顧客使用者無關係的區段。 In S604, the management server 101 issues information such as the customer ID when the user information is received from the client PC 103, and the user information is registered in the table shown in FIG. 4A. Here, when the accepted user information includes an application for participation in the section, whether or not the customer user can participate in the selected section will be recognized and authenticated. If the license is granted, the information of the section will be registered to the participating section of Figure 4A. The details of the processing of the participation approval determination and the authentication herein may be based on, for example, the attribute of the customer user or the attribute of the product purchased in the past, the correspondence relationship with the attribute of the section, and the like. For example, it is also possible that only a customer who has purchased the performance of the product having the attribute corresponding to the attribute of the section can participate in the section. By this processing, it is possible to prevent participation in a section that has no relationship with the customer user.

於S605中，管理伺服器101係將登錄完成之通知，連同已發行的資訊，通知給顧客PC103。 In S605, the management server 101 notifies the customer PC 103 of the completion of the registration, together with the information that has been issued.

於S606中，顧客PC103，係將從管理伺服器 101所被發送之資訊予以接收，並顯示該資訊。其後，結束本處理流程。 In S606, the customer PC 103 is from the management server. The information transmitted by 101 is received and displayed. Thereafter, the processing flow is ended.

(固有入口參加處理) (inherent entrance participation processing)

圖7係圖示，店舖使用者從店舖PC102存取管理伺服器101，申請參加至已經設定之區段所對應之固有入口之際的處理流程。藉由本處理，若店舖已參加至任意之固有入口時，例如，就可在該固有入口上進行店舖或商品之顯示、或限於該固有入口內做活動之廣告等。 FIG. 7 is a flowchart showing a process flow when the shop user accesses the management server 101 from the store PC 102 and applies for participation in the intrinsic entry corresponding to the already set section. According to this processing, when the store has participated in an arbitrary entrance, for example, the display of the store or the product can be performed on the unique entrance, or the advertisement for the activity in the inherent entrance can be limited.

本處理流程，係藉由管理伺服器101與店舖PC102各自的CPU讀出HDD等中所儲存的程式並執行之，而被實現。在管理伺服器101側，藉由圖3所示的店舖管理部302、區段管理部303、UI控制部304、店舖認證部306發揮機能，而進行本處理。又，店舖PC102，係具有Web瀏覽器(未圖示)，透過Web瀏覽器，對管理伺服器101進行存取，將管理伺服器101所提供的各種UI畫面予以顯示。 This processing flow is realized by reading and executing a program stored in the HDD or the like by the CPU of each of the management server 101 and the shop PC 102. The management server 101 side performs the present process by the store management unit 302, the segment management unit 303, the UI control unit 304, and the shop authentication unit 306 shown in FIG. Further, the store PC 102 has a web browser (not shown), accesses the management server 101 via a web browser, and displays various UI screens provided by the management server 101.

於S701中，店舖PC102係基於來自店舖使用者之指示，對管理伺服器101進行存取，並進行固有入口參加之要求。此時，假設店舖係已經被登錄至管理伺服器101，使用密碼等的店舖認證部306所做的認證已經完成。 In S701, the store PC 102 accesses the management server 101 based on an instruction from the store user, and requests a unique entry. At this time, it is assumed that the shop has been registered to the management server 101, and the authentication by the shop authentication unit 306 using a password or the like has been completed.

於S702中，管理伺服器101，作為對來自店舖PC102之固有入口的參加要求的回應，係提供固有入口 參加畫面(圖11D)。圖11D係圖示，隨應於從店舖PC所接收到的要求，對固有入口(區段)進行參加之際的固有入口參加畫面之構成例。此處，店舖係藉由指定欲參加之固有入口所被建立對應到的區段或固有入口本身，就可進行參加之要求(申請)。又，亦可將可參加的區段之清單(一覽)顯示成可選擇。又，亦可一併顯示與區段建立關連之屬性的資訊。又，亦可讓店舖使用者輸入屬性，顯示與具有已被輸入之屬性之區段建立關連的固有入口，從店舖使用者受理選擇輸入。 In S702, the management server 101 provides an inherent entry as a response to the participation request from the intrinsic entrance of the store PC 102. Participate in the screen (Figure 11D). FIG. 11D is a diagram showing an example of a configuration of an intrinsic entry participation screen when a unique entry (segment) is participated in response to a request received from a store PC. Here, the store can make a request for participation (application) by designating the section corresponding to the intrinsic entrance to be participated or the intrinsic entrance itself. In addition, a list (list) of segments that can participate can be displayed as an option. Also, information on the attributes associated with the section creation may be displayed together. Further, the store user may enter an attribute, display an intrinsic entry associated with the section having the attribute that has been input, and accept the selection input from the shop user.

甚至店舖使用者係可以圖11D之畫面來選擇參加形態。此處作為固有入口參加之形態，係有以店舖全體而參加的店舖型之形態、和按照店舖所陳列的每一商品來進行參加的商品型之形態。若選擇「店舖型」來作為參加形態時，則不需要設定商品。另一方面，若選擇「商品型」來作為參加形態時，則要選擇刊載於固有入口的商品。商品的選擇係亦可為一一指定商品的方法，也可為將商品之種別或類型加以指定的方法。例如，若店舖是藥妝店，則作為商品是亦可個別指定紙尿布或奶粉，但亦可指定以嬰兒用品的方式而包含這些個別商品的種別。此處已被設定的資訊係作為圖4B的商品ID、參加區段及參加形態之資訊，而被登錄至店舖資訊。 Even the shop user can select the participation form by the screen of Fig. 11D. In the form of a store type that participates as an intrinsic entrance, it is a form of a store type that participates in the whole store, and a form of a product type that participates in each product displayed in the store. If you select "Store Type" as the participation form, you do not need to set the item. On the other hand, if "commodity type" is selected as the participation form, the item to be published in the intrinsic entrance is selected. The choice of the product may also be a method of specifying the goods one by one, or a method of specifying the type or type of the goods. For example, if the shop is a drug store, the paper diaper or milk powder may be individually designated as a product, but it is also possible to specify the type of the individual product in the form of a baby product. The information that has been set here is registered as the information of the product ID, the participation section, and the participation form of FIG. 4B, and is registered to the store information.

設計成如此可選擇參加形態的情況下，在以店舖全體進行參加的形態中，會變成可從固有入口存取店舖的網站，且店舖所陳列的商品會變成全部都歸屬於固有 入口。因此，對固有入口全體做適用的活動(優惠券或免運費)，係店舖全體都會變成適用對象。另一方面，在每一商品的參加形態中，店舖所陳列的商品之中的一部分會被選擇，可從固有入口做存取。此時，即使對固有入口全體所適用的活動，仍是以已經登錄至固有入口的一部分之商品等為對象。藉由如此的每商品之參加形態，像是陳列複數種類之商品的大型店舖無法以店舖全體來參加至固有入口的店舖，也能以商品單位來參加。 When it is designed to be able to participate in the form of participation, it is a site that can be accessed from the intrinsic entrance, and the products displayed in the store are all intrinsically owned. Entrance. Therefore, the activities (coupons or free shipping) that are applicable to all the intrinsic entrances will become applicable to all the stores. On the other hand, in the participation form of each product, some of the products displayed in the store are selected and can be accessed from the intrinsic entrance. At this time, even if the activity applied to the entire intrinsic entrance is a product or the like that has already been registered to a part of the intrinsic entrance. In such a large-scale store that displays a plurality of products, it is not possible to participate in a store that has an intrinsic entrance, and it is also possible to participate in a product unit.

於S703中，店舖PC102，係將從管理伺服器101所提供的固有入口參加畫面顯示於Web瀏覽器，從店舖受理參加對象之固有入口(區段)之資訊的輸入。其後，店舖PC102，係將已被選擇的固有入口之資訊，發送至管理伺服器101。此外，在區段的選擇時，關於無法參加的固有入口(區段)，係亦可使其從一開始就不被顯示，而進行UI畫面之顯示控制。所謂無法參加的固有入口，係為店舖或該店舖所陳列的商品並不具有該固有入口所被建立關連到的區段所具有之屬性的固有入口。此情況下，該當店舖係預先從選項中排除不具參加該固有入口之資格，較為理想。或者，亦可為了賦予其將來參加的動機，而使其被包含在一覽顯示中，可是將其變灰等而從選擇對象中排除。 In S703, the shop PC 102 displays the unique entry participation screen provided from the management server 101 in the web browser, and receives input of information of the unique entry (segment) of the participation target from the store. Thereafter, the store PC 102 transmits the information of the selected unique portal to the management server 101. Further, in the selection of the section, the unique entry (segment) that cannot be participated can be displayed without being displayed from the beginning, and the display control of the UI screen can be performed. The intrinsic entry that cannot be joined is that the store or the product displayed in the store does not have an intrinsic entry to the attributes of the section to which the intrinsic entry is established. In this case, it is preferable that the store department excludes from the option that it is not eligible to participate in the inherent entrance. Alternatively, it may be included in the list display in order to give an incentive to participate in the future, but it may be grayed out or the like and excluded from the selection target.

接著於S704中，管理伺服器101，係一旦從店舖PC102受理固有入口之選擇，則關於該當店舖是否能夠參加已被選擇之固有入口，進行認可判定、認證。一旦 在S704中被許可參加，則參加是已被許可的固有入口之區段之資訊係被登錄至圖4B的參加區段，同時，在圖4C所示的參加店舖中，登錄該當店舖之資訊。 Next, in S704, the management server 101, upon receiving the selection of the unique entry from the store PC 102, performs approval determination and authentication as to whether or not the store can participate in the selected intrinsic entry. once When it is permitted to participate in S704, the information of the section that is the intrinsic entrance that has been permitted is registered in the participation section of FIG. 4B, and the information of the store is registered in the participating store shown in FIG. 4C.

關於S704中的判定及認證之處理的細節，係在有從店舖PC102側往固有入口的參加要求之後，在管理伺服器101側進行過輸入內容之確認之後，才讓其參加。此時的認可判定中係可依照例如：店舖側之權限(店舖所做的基礎設施服務之利用方案)或規定、固有入口所被建立關連到的區段與店舖所具有之屬性、或是店舖所陳列的商品所具有之屬性之對應關係等而為之。 The details of the process of the determination and the authentication in S704 are made after the registration request has been made on the management server 101 side after having the participation request from the store PC 102 side to the unique entry. In the approval determination at this time, for example, the authority on the store side (the utilization plan of the infrastructure service made by the store) or the regulation, the section to which the intrinsic entrance is established, the attribute of the store, or the store The correspondence between the attributes of the displayed products and the like.

然後，在認可判定中，作為參加固有入口的條件，亦可要求與已經登錄至固有入口的顧客使用者有交易實績，也可要求店舖的評價是已經獲得一定以上之評價。交易實績的有無係藉由參照圖4F的交易資訊，就可判定。關於實績的有無也是，亦可不只限於單除的有或無，而是隨應於已經登錄至固有入口的顧客使用者數而設置閾值，關於參加使用者數越多的固有入口，作為店舖之參加條件就要求越多的交易實績。或者亦可反之，關於顧客使用者數較多的固有入口是放寬交易實績之條件而設定較低的閾值，另一方面，針對新設立的固有入口，條件則是設成區段之屬性所對應之商品或服務之販售實績、或是與具有該當屬性之顧客使用者的交易實績為較多。 Then, in the approval determination, as a condition for participating in the intrinsic entry, it is also possible to request a transaction performance with a customer user who has already registered in the intrinsic portal, or to request that the evaluation of the store has obtained a certain evaluation or more. The presence or absence of the transaction performance can be determined by referring to the transaction information of FIG. 4F. As for the presence or absence of the actual performance, the threshold value may be set in accordance with the number of customer users who have already registered in the intrinsic entrance, and the intrinsic entrance to the number of participating users may be used as a store. The more the transaction results are required to participate in the conditions. Alternatively, the inherent entry of the number of customer users is a condition for relaxing the performance of the transaction and setting a lower threshold. On the other hand, for the newly established intrinsic entry, the condition is set to the attribute of the segment. The actual sales of goods or services, or the performance of transactions with customers who have such attributes, are more frequent.

於S705中，管理伺服器101，係將對固有入口之參加處理的完成之通知，發送給店舖PC102。 In S705, the management server 101 transmits a notification of completion of the participation processing of the unique entry to the store PC 102.

於S706中，店舖PC102，係將對固有入口之參加處理的完成之通知，從管理伺服器101予以接收，並顯示該意旨。其後，結束本處理流程。 In S706, the store PC 102 receives the notification of completion of the participation processing of the unique portal from the management server 101, and displays the intention. Thereafter, the processing flow is ended.

(區段登錄處理) (section registration processing)

在圖7中，雖然說明了店舖申請參加至已設定之固有入口時的處理，但以下說明由店舖新設定區段並開設固有入口時的處理。圖8係圖示，店舖使用者從店舖PC102去存取管理伺服器101，將區段進行登錄之際的處理流程。在管理伺服器101側，藉由圖3所示的店舖管理部302、區段管理部303、UI控制部304、店舖認證部306、檢索部307發揮機能，而進行本處理。 In FIG. 7, although the process of the shop application to participate in the established entry is described, the process of newly setting a section by the store and opening the intrinsic entrance is described below. FIG. 8 is a flow chart showing the processing flow when the shop user accesses the management server 101 from the store PC 102 and registers the session. The management server 101 side performs the present process by the store management unit 302, the segment management unit 303, the UI control unit 304, the shop authentication unit 306, and the search unit 307 shown in FIG.

本處理流程，係藉由管理伺服器101與店舖PC102各自的CPU讀出HDD等中所儲存的程式並執行之，而被實現。又，店舖PC102，係具有Web瀏覽器(未圖示)，透過Web瀏覽器，對管理伺服器101進行存取，將管理伺服器101所提供的各種UI畫面予以顯示。 This processing flow is realized by reading and executing a program stored in the HDD or the like by the CPU of each of the management server 101 and the shop PC 102. Further, the store PC 102 has a web browser (not shown), accesses the management server 101 via a web browser, and displays various UI screens provided by the management server 101.

於S801中，店舖PC102係基於來自店舖使用者之指示，對管理伺服器101進行存取，並進行區段登錄之要求。此時，假設店舖係已經被登錄至管理伺服器101，使用密碼等的認證已經完成。 In S801, the store PC 102 accesses the management server 101 based on an instruction from the store user, and requests a zone registration. At this time, assuming that the store has been registered to the management server 101, authentication using a password or the like has been completed.

於S802中，管理伺服器101，作為來自店舖PC102之區段登錄要求的回應，係提供區段登錄畫面(圖11E)。圖11E係圖示，隨應於從店舖PC102所接收到的 要求，而將區段予以登錄之際的區段登錄畫面之構成例。顧客使用者，係可針對區段名、屬性、合併之可否，進行輸入。已被輸入之區段名、屬性、合併之可否，係在區段已被設定後，作為圖4C所示的表格中所被登錄的區段名、合併可否、區段屬性，而被管理。此外，在圖11E中，雖然構成為，將屬性予以總結而設定，但亦可按照店舖、顧客使用者、商品這樣的每一分類來設定屬性。 In S802, the management server 101 provides a segment registration screen as a response to the segment registration request from the store PC 102 (FIG. 11E). FIG. 11E is a diagram corresponding to the receipt from the store PC 102. An example of the configuration of the section registration screen when the section is registered is requested. The customer user can enter the name of the section, the attribute, and the possibility of merging. The section name, attribute, and mergeability that have been input are managed as the section name, merge possibility, and section attribute registered in the table shown in FIG. 4C after the section has been set. Further, in FIG. 11E, although the attributes are set and summarized, the attributes may be set for each category such as a store, a customer, and a product.

於S803中，店舖PC102，係將從管理伺服器101所被提供之區段登錄畫面，顯示在Web瀏覽器。 In S803, the shop PC 102 displays the section registration screen provided from the management server 101 on the web browser.

於S804中，店舖PC102，係從店舖使用者受理各種區段資訊之輸入。此時，店舖PC102，係將與區段建立對應的屬性之輸入，予以受理。其後，店舖PC102，係將已受理的1或複數屬性之資訊，發送至管理伺服器101。 In S804, the store PC 102 accepts input of various section information from the store user. At this time, the store PC 102 accepts the input of the attribute corresponding to the section. Thereafter, the store PC 102 transmits the information of the accepted 1 or plural attribute to the management server 101.

於S805中，管理伺服器101，係基於已接收的屬性之組合，而將該屬性之組合所相當之顧客使用者的資訊，從表格中予以檢索並抽出。此處所謂被抽出的顧客使用者的資訊，係相當於例如顧客使用者之總數等，但亦可為其他資訊。例如，亦可將已被抽出的顧客使用者按照年代、性別、職業、出身地、所在地、興趣對象等做分類，而提供每一分類的顧客使用者數。或者亦可為，有曾經購入與屬性相關連之商品之實績的顧客使用者數。這些條件係亦可於S804中由顧客使用者連同屬性一併輸入。此外，顧客資訊係相當於個人資訊，一般想定在管理上會 有嚴密的限制，因此顧客使用者的個人名或地址等之詳細資訊係可不被輸出。又，若藉由店舖使用者而已經輸入複數屬性時，亦可用屬性的AND條件來做檢索，也可用OR條件來做檢索。又，針對店舖使用者所能輸入的屬性之數量，亦可隨著檢索結果而設定上限數/下限數。檢索完成後，管理伺服器101，係將檢索結果，通知給店舖PC102。 In S805, the management server 101 searches and extracts the information of the customer user corresponding to the combination of the attributes based on the combination of the received attributes. Here, the information of the extracted customer user is equivalent to, for example, the total number of customer users, but may be other information. For example, the customer users who have been drawn may also be classified according to age, gender, occupation, origin, location, interest object, etc., and the number of customer users for each category is provided. Alternatively, it may be the number of customer users who have purchased the performance of the product associated with the property. These conditions can also be entered by the customer user along with the attributes in S804. In addition, customer information is equivalent to personal information, and it is generally intended to be managed. There are strict restrictions, so detailed information such as the customer's personal name or address may not be output. Moreover, if the complex attribute has been input by the shop user, the AND condition of the attribute may be used for the search, or the OR condition may be used for the search. Further, the number of attributes that can be input by the shop user may be set as the upper limit number/lower limit number depending on the search result. After the search is completed, the management server 101 notifies the store PC 102 of the search result.

又，S805中店舖使用者所能輸入的屬性，係亦可為與店舖使用者之店舖所具有之屬性一致、或限定成與該當屬性相關連者(被屬性之範圍所包含者)。關於該屬性之關連性或範圍，在本實施形態中係可將屬性像是上位概念、中位概念、下位概念這樣做階層性設定。下位概念係被上位概念、中位概念之範圍所包含，中位概念係被上位概念之範圍所包含。例如，衣服此一上位概念之範圍中係包含有西服、和服等之中位概念，西服之下位概念中係包含有西裝、夾克、褲子等。因此，「衣服」此一屬性被選擇，則西裝或夾克係與該當屬性相關連而同時被其範圍所包含。藉由如此限制可輸入的屬性，就可防止與店舖無關的區段之設定。 Further, the attribute that can be input by the shop user in S805 may be the same as the attribute of the shop user's store or the person associated with the attribute (included by the attribute range). Regarding the relevance or range of the attribute, in the present embodiment, the attributes can be hierarchically set as the upper concept, the median concept, and the lower concept. The subordinate concept is covered by the upper concept and the median concept, and the median concept is covered by the scope of the upper concept. For example, the concept of the upper concept of clothing includes the median concept of suits and kimonos, and the concept of suits and lowers includes suits, jackets, and pants. Therefore, if this attribute of "clothing" is selected, the suit or jacket is associated with the attribute and is included in its scope. By limiting the attributes that can be input in this way, it is possible to prevent the setting of a section that is not related to the store.

於S806中，店舖PC102，係將從管理伺服器101所被發送之資訊予以接收，並顯示該資訊。基於該檢索結果，店舖PC102，係從店舖使用者受理是否在該區段資訊之內容中做登錄的指示。 In S806, the shop PC 102 receives the information transmitted from the management server 101 and displays the information. Based on the search result, the store PC 102 receives an instruction from the store user whether or not to register in the content of the section information.

於S807中，店舖PC102，係判定是否已經從店舖使用者受理了登錄之指示。若已經受理了登錄之指示 (S807中YES)則前進至S808，若已經受理了變更已輸入之屬性的指示(S807中NO)則前進至S804，重複處理。店舖使用者，係藉由參照檢索結果，就可判定已設定之屬性是否適切地抓到，應作為店舖潛在顧客之顧客使用者。若店舖使用者未得到所期待之檢索結果，則可重新設定屬性然後再度重複上記之處理。藉此，店舖使用者係可設立能夠有效率抓住潛在之顧客使用者的固有入口。 In S807, the store PC 102 determines whether or not the registration instruction has been received from the store user. If the login instructions have been accepted (YES in S807) Proceed to S808. If the instruction to change the input attribute has been accepted (NO in S807), the process proceeds to S804, and the process is repeated. By referring to the search results, the shop user can determine whether the set attributes are properly captured and should be used as customer customers of the store's potential customers. If the shop user does not get the expected search result, the attribute can be reset and the above process can be repeated. In this way, the store user can establish an intrinsic entry that can efficiently capture potential customer users.

於S808中，店舖PC102，係將從店舖使用者所受理的登錄之指示及已被輸入之區段資訊，發送至管理伺服器101。 In S808, the shop PC 102 transmits an instruction to register from the shop user and the segment information that has been input to the management server 101.

於S809中，管理伺服器101，係一旦從店舖PC102受理區段資訊，就發行區段ID等之資訊，在圖4C所示的表格中登錄區段資訊。此時，亦可構成為讓作成區段的店舖一開始就參加，也可讓作成的店舖做選擇。此處亦可構成為，管理伺服器101係基於相當於區段資訊的店舖數或顧客使用者數，來拒絕未超過所定之閾值之店舖數或顧客使用者數的區段之作成。又，區段之作成可否，係亦可考慮相當於區段資訊中所含之屬性的與顧客使用者之交易實績(販售實績)的有無。例如可以設計成，對於沒有與該當顧客使用者之販售實績的店舖、或沒有一定數以上之販售實績的店舖，係不認可其區段的作成權利，而拒絕申請。 In S809, the management server 101 issues information such as the segment ID once the segment information is received from the store PC 102, and registers the segment information in the table shown in FIG. 4C. In this case, it may be configured such that the shop in which the section is created participates at the beginning, and the created shop can be selected. Here, the management server 101 may be configured to reject the creation of a segment that does not exceed the predetermined threshold or the number of customers based on the number of stores corresponding to the segment information or the number of customers. In addition, it is also possible to consider the presence or absence of a transaction performance (sales performance) of a customer user corresponding to the attributes included in the section information. For example, it is possible to design a store that does not have a sales performance with the customer user or a store that does not have a certain number of sales performances, and does not recognize the creation right of the section, and refuses to apply.

於S810中，管理伺服器101，係將登錄完成之通知，發送給店舖PC102。 In S810, the management server 101 transmits a notification of completion of registration to the store PC 102.

於S811中，店舖PC102，係將登錄完成之通知，從管理伺服器101予以接收，並顯示該意旨。其後，結束本處理流程。 In S811, the store PC 102 receives the notification of completion of the registration and receives it from the management server 101, and displays the intention. Thereafter, the processing flow is ended.

此外，在圖8中，雖然圖示了新區段生成、登錄之際的處理之流程，但在編輯已被登錄之區段的內容之際，也是進行同樣的流程。作為主要的編輯內容，係有與區段建立對應的屬性之追加、修正、刪除等。編輯的情況下係變成，在S801~S803之工程中發送變更要求，在作為其回應而得的編輯畫面中，選擇要作為編輯對象的區段。 In addition, although the flow of the process of generating and registering a new section is shown in FIG. 8, the same flow is performed also when editing the content of the section which has already been registered. As the main editing content, there are additions, corrections, deletions, and the like of attributes corresponding to the section creation. In the case of editing, the change request is transmitted in the items S801 to S803, and the section to be edited is selected in the edit screen obtained as the response.

(活動登錄處理) (active login processing)

圖9係圖示本實施形態所述之活動登錄處理的流程圖。在管理伺服器101側，藉由圖3所示的店舖管理部302、區段管理部303、UI控制部304、店舖認證部306、活動管理部309發揮機能，而進行本處理。 Fig. 9 is a flow chart showing the activity registration processing described in the embodiment. The management server 101 side performs the present process by the store management unit 302, the segment management unit 303, the UI control unit 304, the shop authentication unit 306, and the activity management unit 309 shown in FIG.

本處理流程，係藉由管理伺服器101與店舖PC102各自的CPU讀出HDD等中所儲存的程式並執行之，而被實現。又，店舖PC102，係具有Web瀏覽器(未圖示)，透過Web瀏覽器，對管理伺服器101進行存取，將管理伺服器101所提供的各種UI畫面予以顯示。此外，此處所被登錄的活動之顯示或通知的相關處理，係使用圖10而後述。 This processing flow is realized by reading and executing a program stored in the HDD or the like by the CPU of each of the management server 101 and the shop PC 102. Further, the store PC 102 has a web browser (not shown), accesses the management server 101 via a web browser, and displays various UI screens provided by the management server 101. In addition, the process of displaying or notifying the activity registered here will be described later using FIG.

於S901中，店舖PC102係基於來自店舖使用 者之指示，對管理伺服器101進行存取，並進行活動登錄之要求。此時，假設店舖係已經被登錄至管理伺服器101，藉由店舖認證部306使用密碼等的認證已經完成。又，在活動的登錄中，亦可針對每一店舖而設定登錄數之上限，也可隨著活動之內容來判定可否登錄。此時假設，一旦從店舖PC102有要求登錄後，在管理伺服器101側係控制成進行活動登錄之認可處理(未圖示)。 In S901, the store PC 102 is based on the use from the store. The user's instruction is to access the management server 101 and perform an activity registration request. At this time, it is assumed that the shop has been registered to the management server 101, and the authentication by the shop authentication unit 306 using a password or the like has been completed. Further, in the registration of the event, the upper limit of the number of registrations may be set for each store, or the registration may be determined depending on the content of the event. At this time, it is assumed that, upon request registration from the store PC 102, the management server 101 side controls the approval process (not shown) for performing the event registration.

於S902中，管理伺服器101，作為來自店舖PC102之活動登錄要求的回應，係提供活動登錄畫面(圖11F)。圖11F係圖示，隨應於從店舖PC102所接收到的要求，而將活動予以登錄之際的活動登錄畫面之構成例。店舖使用者，係可輸入活動名、區段ID、通知期間、活動內容之資訊。已被輸入之資訊，係作為圖4E所示的表格中所被登錄的活動名、區段ID、通知期間、活動內容之資訊，而被管理。此外，從已被登錄之區段做選擇之際，係亦可令其顯示能夠選擇的區段之清單。 In S902, the management server 101 provides an activity registration screen as a response to the event registration request from the store PC 102 (FIG. 11F). FIG. 11F is a diagram showing an example of a configuration of an event registration screen when an event is registered in response to a request received from the store PC 102. For shop users, you can enter information about the event name, section ID, notification period, and activity content. The information that has been input is managed as information on the activity name, the section ID, the notification period, and the activity content registered in the table shown in FIG. 4E. In addition, when making a selection from a section that has already been registered, it is also possible to display a list of sections that can be selected.

於S903中，店舖PC102，係將從管理伺服器101所被提供之活動登錄畫面，顯示在Web瀏覽器。 In S903, the shop PC 102 displays the event registration screen provided from the management server 101 on the web browser.

於S904中，店舖PC102，係從店舖使用者受理各種活動資訊之輸入。此時，係將與活動建立對應的區段之選擇，予以受理。此處店舖使用者所能選擇的區段，係相當於店舖所參加的固有入口所對應之區段。在區段之選擇時，亦可使得不能登錄的區段預設不被顯示，或是使其不能夠被選擇，來進行UI畫面的顯示控制。又，若不 是限定於固有入口的活動，而是在一般入口所進行的活動，則不會進行區段之選擇，變成將對象設定成為一般入口。此外，亦可在此工程中生成新的區段。其後，店舖PC102，係將已受理的活動資訊，發送至管理伺服器101。作為各種活動資訊之設定而由店舖側來選擇標的之區段(顧客使用者)，藉此，可明確指定想要作為登錄活動之對象的對方(區段及其所被建立關連到的固有入口)。又，即使店舖不參加固有入口的情況下，欲從店舖側登錄有關固有商品之活動之際，亦可為因為該商品所具有的屬性、和欲登錄之區段所被建立關連對應到的屬性是一致，就許可登錄。又，在選擇區段之際，亦可構成為，會顯示出活動通知對象的顧客使用者數。 In S904, the store PC 102 accepts input of various event information from the store user. At this time, the selection of the section corresponding to the activity is accepted. Here, the section that the store user can select is equivalent to the section corresponding to the unique entrance to which the store participates. In the selection of the section, the section preset that cannot be registered may not be displayed or may not be selected to perform display control of the UI screen. Again, if not It is an activity limited to the intrinsic entrance, but an activity carried out at the general entrance, and the selection of the section is not performed, and the object is set as a general entrance. In addition, new sections can be generated in this project. Thereafter, the store PC 102 transmits the received event information to the management server 101. By selecting the target section (customer user) from the store side as the setting of various event information, it is possible to clearly specify the other party who wants to be the target of the login activity (the section and the intrinsic entrance to which the association is established) ). In addition, even if the store does not participate in the intrinsic entrance, it is possible to attribute the attribute of the product to the attribute to be registered in the section to be registered. It is the same, it is licensed to log in. Further, when the section is selected, the number of customer users who are notified of the event may be displayed.

於S905中，管理伺服器101，係一旦從店舖PC102受理活動資訊，就藉由活動管理部309發行活動ID等之資訊，在圖4E所示的表格中登錄活動資訊。此外，亦可在登錄中設置可以另外申請/認可、或認證等之構成。例如，亦可為，在S904的工程中，從店舖PC102側有活動之資訊輸入後，在管理伺服器101側進行了輸入內容之確認(自動判定、或是管理者所做的判定)後，進行登錄處理。此時的確認係為例如，依照店舖側之權限(店舖所做的基礎設施服務之利用方案)或規約等來為之。 In S905, the management server 101, when receiving the event information from the store PC 102, issues information such as the event ID by the event management unit 309, and registers the event information in the table shown in FIG. 4E. In addition, it is also possible to set a composition that can be additionally applied/approved, or authenticated in the login. For example, after the information of the activity is input from the store PC 102 side in the project of S904, the input of the input content (automatic determination or determination by the manager) is performed on the management server 101 side. Log in. The confirmation at this time is, for example, based on the authority on the store side (the utilization plan of the infrastructure service made by the store) or the stipulations.

於S906中，管理伺服器101，係將登錄完成之通知，發送給店舖PC102。 In S906, the management server 101 transmits a notification of completion of registration to the store PC 102.

於S907中，店舖PC102，係將登錄完成之通 知，從管理伺服器101予以接收，並顯示該意旨。其後，結束本處理流程。 In S907, the shop PC102 is the one that completes the login. It is known that it is received from the management server 101 and the intention is displayed. Thereafter, the processing flow is ended.

在上記圖5至圖9之說明中，雖然說明了對顧客使用者、店舖、商品、活動、區段等的登錄之處理，但例如，已經登錄的資訊編輯之際，也可用同樣的流程來進行之。此情況下，隨應於來自各PC的要求，編輯用的UI畫面(未圖示)係從管理伺服器101而被提供給各PC，透過該UI畫面來進行編輯。 In the descriptions of FIGS. 5 to 9 above, the processing of registration of customer users, stores, products, events, sections, and the like has been described. However, for example, when the information has been registered, the same procedure can be used. Carry it out. In this case, in response to a request from each PC, a UI screen for editing (not shown) is supplied from the management server 101 to each PC, and is edited through the UI screen.

(活動通知處理) (activity notification processing)

以下說明，本實施形態所述之活動的通知方法。在本實施形態中，在顧客使用者進行了使用者登錄後，藉由對管理伺服器101所提供的服務網站進行登入，就可遷移至能夠存取的固有入口。在固有入口網站中，隨著對應的區段而被顯示的內容(活動)，係為不同。具體而言，如上述，對每一區段係分別建立對應了固有入口，對固有入口做過登錄的活動會被顯示。同樣，在對一般入口存取之際，係被登錄成該一般入口專用的活動，會被通知。隨應於顧客使用者所具有之屬性資訊，該顧客使用者所能存取的入口網站(固有入口)，會有變化。 The notification method of the activity described in the embodiment will be described below. In the present embodiment, after the customer user has performed the user registration, by logging in to the service website provided by the management server 101, the user can migrate to the unique access point that can be accessed. In the intrinsic portal site, the content (activity) displayed along with the corresponding section is different. Specifically, as described above, an intrinsic entry is established for each of the sections, and an activity for registering the intrinsic entry is displayed. Similarly, when accessing a general portal is registered as an activity specific to the general portal, it is notified. In accordance with the attribute information of the customer user, the portal (inherent entrance) that the customer user can access may vary.

圖10係圖示本實施形態所述之活動的通知之處理流程。本處理流程，係藉由管理伺服器101的CPU讀出HDD等之記憶部中所儲存的程式並執行之，而被實現。在管理伺服器101側，藉由圖3所示的顧客使用者管 理部301、UI控制部304、顧客使用者認證部305、活動管理部309發揮機能，而進行本處理。 Fig. 10 is a flowchart showing the processing of the notification of the activity described in the embodiment. This processing flow is realized by reading and executing a program stored in a memory unit such as an HDD by the CPU of the management server 101. On the side of the management server 101, the customer user tube shown in FIG. The management unit 301, the UI control unit 304, the customer user authentication unit 305, and the activity management unit 309 perform the present process by functioning.

於S1001中，管理伺服器101，係透過顧客PC103，受理來自顧客使用者的登入要求。此時，管理伺服器101，係將使用者ID及密碼一併受理，進行認證處理。此處，假設認證成功而使處理前進。 In S1001, the management server 101 receives the login request from the customer user through the client PC 103. At this time, the management server 101 accepts the user ID and the password together and performs authentication processing. Here, it is assumed that the authentication is successful and the process proceeds.

於S1002中，管理伺服器101，係參照認證成功的顧客使用者之顧客資訊，判定是否有被登錄成可參加之區段。若有可參加之區段(S1002中YES)則往S1003前進，若無可參加之區段(S1002中NO)則結束本處理流程。 In S1002, the management server 101 refers to the customer information of the authenticated customer user, and determines whether or not there is a section that is registered as a participant. If there is a zone that can participate (YES in S1002), the process proceeds to S1003, and if there is no zone that can participate (NO in S1002), the process flow ends.

於S1003中，管理伺服器101，係對已登入的顧客使用者，許可其對與已經和可參加之區段建立對應的固有入口之存取。 In S1003, the management server 101, for the logged-in customer user, grants access to the intrinsic portal corresponding to the zone that has been and can participate.

於S1004中，管理伺服器101，係在從顧客使用者對S1003中已被許可存取的固有入口進行存取之際，基於圖4E的表格，來控制以顯示出區段所對應之活動(圖11G)。圖11G係圖示，顧客使用者對固有入口之網頁進行存取之際所被顯示的，活動之通知畫面之構成例。此處，顧客使用者對所能存取的固有入口進行存取之際，該固有入口所涉及之活動，會被顯示。在圖11G的例子中，活動是以一覽形式而被顯示但不限定於此，例如，亦可在網頁內之活動顯示用的領域中每隔一時間就做切換而被顯示。其後，結束本處理流程。 In S1004, the management server 101 controls to display the activity corresponding to the section based on the table of FIG. 4E when the customer user accesses the unique entry that has been permitted to be accessed in S1003 ( Figure 11G). FIG. 11G is a diagram showing an example of a configuration of a notification screen of an activity displayed when a customer user accesses a web page having an intrinsic entrance. Here, when the customer user accesses the unique entry that can be accessed, the activity involved in the unique entry is displayed. In the example of FIG. 11G, the event is displayed in a list form, but is not limited thereto. For example, it may be displayed at every other time in the field for displaying the activity in the web page. Thereafter, the processing flow is ended.

此外，在本實施形態中，雖然展示了，在可 存取之固有入口上進行顯示而通知的例子，但不限定於此，亦可用其他通知方法來為之。 In addition, in the present embodiment, although it is shown, An example of displaying and notifying the intrinsic access of the access is not limited thereto, and other notification methods may be used.

〔本實施形態之效果〕 [Effect of this embodiment]

若依據以上所說明的本實施形態，則可在管理伺服器所提供的入口網站(一般入口)中所登錄的顧客使用者之中，僅以與特定之屬性相關連的顧客使用者為對象而提供固有入口。該當固有入口係在已經登錄至一般入口的店舖之中，只有滿足上記特定之屬性相關條件的特定之店舖，才能參加。亦即，固有入口係被為提供來作為讓與特定之屬性關連之店舖與顧客使用者進行交易的場所的入口網站，從顧客使用者的立場來看，藉由參加固有入口就可有效率地找出自己所需要的商品或服務而購入，因此可以有效節省從多數店舖或商品中找出自己需要之商品或店舖的手續或負擔。又，從店舖的立場來看，可以抓到對店舖所陳列之商品、服務有需要(需求)的顧客使用者，可對該顧客使用者有效率地提供商品、服務，因此可使店舖營運變得有效率。尤其是，與其在一般入口中對不特定多數之顧客使用者進行推銷，不如更確實地使其連結到販售，更能有效率地提升販售實績。 According to the present embodiment described above, among the customer users registered in the portal (general portal) provided by the management server, only the customer users associated with the specific attributes can be targeted. Provide an intrinsic entry. The intrinsic entry is in a store that has already been registered in the general entrance, and only a specific store that satisfies the conditions related to the specific attribute mentioned above can participate. In other words, the intrinsic portal is an portal that is provided as a place for a store that associates a specific attribute with a customer, and from the standpoint of the customer, it is efficient to participate in the intrinsic entrance. By finding out the goods or services you need, you can save money on the procedures or burdens of finding the goods or stores you need from most stores or products. In addition, from the standpoint of the store, customers who have the need (demand) for the products and services displayed in the store can be provided, and the customers and users can efficiently provide goods and services, thereby making the store operations change. Be efficient. In particular, instead of selling to a specific number of customers in a general entrance, it is better to link them to sales more reliably, and to increase sales performance more efficiently.

又，本實施形態的固有入口，係藉由管理伺服器對可參加的店舖或顧客使用者設定條件而被架設，可將與固有入口所陳列的商品、服務無關的店舖或顧客使用者、販售實績或評價低的店舖等，予以排除。藉此，從顧 客使用者的立場來看，只需要參加固有入口，就可省去過濾有陳列自己所需商品之店舖的麻煩，即使是過去未曾交易過的店舖也能簡單地找出。又，若訪問固有入口，則可確實獲得固有入口之店舖所正在進行的活動之資訊，因此也可防止漏看活動資訊。另一方面，從店舖的立場來看，對於需要自身商品或服務的顧客使用者，可使活動通知等發揮效用，因此不只對於曾經進行過交易的顧客使用者，就連對於目前為止尚無購入履歷等的潛在性顧客使用者，仍可有效果地引導至店舖。 In addition, the intrinsic entry of the present embodiment is set up by setting a condition for a store or a customer who can participate in the management server, and it is possible to store a shop or a customer who is not related to the product or service displayed in the intrinsic entrance. Stores with low sales or low evaluations are excluded. Take this From the standpoint of the guest users, it is only necessary to participate in the intrinsic entrance, which saves the trouble of filtering the shops that display the products they need, even those that have not been traded in the past can be easily found. Moreover, if the intrinsic entrance is accessed, the information on the activity of the store in which the intrinsic entrance is made can be surely obtained, so that the event information can be prevented from being missed. On the other hand, from the standpoint of the store, for the customer users who need their own goods or services, the event notifications and the like can be made effective, so that not only the customer users who have conducted the transaction, but also the purchases have not been made so far. Potential customers such as resumes can still be effectively directed to the store.

<第二實施形態> <Second embodiment>

本實施形態，係將已被店舖使用者所設定的區段，隨著其類似度而予以合併(整合)的實施形態。在店舖使用者生成複數區段時，料想其會生成類似的區段。此種情況下，藉由將區段予以合併，使區段的管理變得容易。又在類似之區段的情況下，想定標的也會類似，即使合併也不太會發生問題。另一方面，不想進行合併的區段也是存在的。考慮這些，在本實施形態中，係進行區段的合併處理。 This embodiment is an embodiment in which the sections set by the store user are combined (integrated) with the similarity. When a store user generates a plurality of sections, it is expected that a similar section will be generated. In this case, the management of the sections is facilitated by merging the sections. In the case of similar sections, the same will be similar, even if the merger is not a problem. On the other hand, sections that do not want to be merged are also present. In consideration of these, in the present embodiment, the merging process of the segments is performed.

首先，於本實施形態中，假設店舖使用者，係在區段的登錄/編輯畫面中，會收到是否許可合併之設定。 First, in the present embodiment, it is assumed that the store user receives a setting for permitting the merge in the registration/editing screen of the session.

(區段之合併處理) (combination of sections)

圖13係圖示，本實施形態所述之管理伺服器101中的，將區段予以整合的處理流程。本處理流程，係藉由管理伺服器101的CPU讀出HDD等中所儲存的程式並執行之，而被實現。本處理流程的執行時序，係亦可為在預先指定的日期時間來執行，亦可在具有相同或類似屬性的區段之數量超過所定數時，或某店舖所作成的區段數超過所定數時才執行。 Fig. 13 is a view showing a flow of processing for integrating segments in the management server 101 according to the present embodiment. This processing flow is realized by reading and executing the program stored in the HDD or the like by the CPU of the management server 101. The execution sequence of the processing flow may be executed at a predetermined date and time, or when the number of segments having the same or similar attributes exceeds the fixed number, or the number of segments made by a certain store exceeds the predetermined number. Only when executed.

於S1301中，管理伺服器101，係參照圖4C的表格，取得已被生成的區段資訊。此時，以店舖ID為檢索鍵來檢索區段。 In S1301, the management server 101 acquires the segment information that has been generated by referring to the table of FIG. 4C. At this time, the section is retrieved by using the shop ID as a search key.

於S1302中，管理伺服器101，係從已取得的區段資訊之中，去除被禁止合併的區段之資訊。此處的被禁止合併的區段，係可藉由店舖使用者而設定，具體而言，是隨著圖4C的「合併可否」之設定而被判斷。 In S1302, the management server 101 removes the information of the section that is prohibited from being merged from the acquired section information. The section that is prohibited from being merged here can be set by the shop user, and specifically, it is judged with the setting of "merger or not" in FIG. 4C.

於S1303中，管理伺服器101，係基於區段資訊各自之屬性，導出與區段間的類似度。此處的類似度之導出方法係無特別限定，但亦可為，例如，在2個區段間，一致屬性數相對於2個區段所具有之屬性之種類數的比率、或將一致屬性數與不一致屬性數進行加權加算的值，可用這些方式而予以算出。在算出對全部區段之組合的類似度後，管理伺服器101係按照類似度由高而低的組合之順序，進行排序。 In S1303, the management server 101 derives the similarity between the segments based on the respective attributes of the segment information. The method of deriving the degree of similarity herein is not particularly limited, but may be, for example, a ratio of the number of identical attributes to the number of types of attributes of the two sections between two sections, or a uniform attribute The value of the weighted addition of the number and the number of inconsistent attributes can be calculated by these methods. After calculating the similarity to the combination of all the sections, the management server 101 sorts the order of similarity by the combination of high and low.

於S1304中，管理伺服器101係在已經排序的區段之組合之中，判定類似度最高之組合的類似度是否 為所定之閾值以上。此處的所定之閾值，假設係預先被設定，被保持在HDD等之記憶領域中。類似度最高的區段之組合的類似度是所定之閾值以上時(S1304中YES)則前進至S1305，小於閾值時(S1304中NO)則結束本處理流程。 In S1304, the management server 101 is among the combinations of the already sorted sections, and determines whether the similarity of the combination with the highest similarity is Above the threshold specified. The predetermined threshold value here is assumed to be set in advance and is held in the memory area of the HDD or the like. When the similarity of the combination of the sections having the highest degree of similarity is equal to or greater than the predetermined threshold (YES in S1304), the process proceeds to S1305, and when it is less than the threshold (NO in S1304), the processing flow is ended.

於S1305中，管理伺服器101，係將類似度最高的區段彼此合併。此處所謂的合併，係新生成1個區段，將與被認為類似之區段建立關連的屬性，與該新的區段建立關連，藉此而為之。藉此，合併後的區段所分別被建立對應到的固有入口，也會被整合成1個。然後，被認為類似的區段係被刪除。此外，在圖4C的表格中，關於藉由合併而被生成的區段，係亦可設置旗標以讓人了解該意旨。又，亦可合併前的區段本身係不刪除，而是當作合併前之區段而管理其資訊。S1305的合併處理完成後，回到S1303，再度對加入新區段的組合，算出類似度。 In S1305, the management server 101 merges the sections with the highest similarity with each other. The so-called merging here is to newly create a section, and associate an attribute associated with a section that is considered to be similar, and establish a relationship with the new section. Thereby, the intrinsic entries corresponding to the merged segments are respectively established, and are also integrated into one. Then, the segments that are considered similar are deleted. Further, in the table of FIG. 4C, regarding the segments generated by the merge, a flag may be set to let people know the intention. Moreover, the section before the merger may not be deleted, but the information is managed as a section before the merger. After the merging process of S1305 is completed, the process returns to S1303, and the combination of the new segments is again added to calculate the similarity.

以上，藉由本實施形態，在類似的區段增加之際，在管理伺服器側可自動合併類似的區段。又，針對不想進行合併的特定之區段，也能維持其狀態。 As described above, according to the present embodiment, similar sections can be automatically merged on the management server side when similar sections are increased. Moreover, the state can be maintained for a specific section that does not want to be merged.

在上記中雖然展示了，將在相同店舖中所生成的區段予以合併的例子，但亦可在不同異店舖間合併類似的區段。 Although the above description shows an example in which the sections generated in the same store are merged, similar sections may be merged between different shops.

<第三實施形態> <Third embodiment>

本實施形態係展示，關於對顧客使用者的活動之通知 方法，是與第一實施形態不同的例子。上記第一及第二實施形態中所說明的固有入口，係只有具有特定屬性的顧客使用者才可存取，該當顧客使用者係對店舖所陳列的商品等具有潛在性的需要。可是，從每家店舖來看，並不是全部的店舖都與全部的顧客使用者有交易實績，隨著店舖而會有未曾發生交易實績的顧客使用者存在，這也不難想像。然後，上記第一及第二實施形態中是說明了，可與此種顧客使用者發生新的交易實績的發明。其另一方面，也考量到，隨著店舖，而會有想要只限定已經有交易實績的顧客使用者來進行活動通知的情況。於是，在本實施形態中係說明，對有交易實績之顧客使用者優先進行活動通知的方法。 This embodiment shows a notification about the activity of the customer user. The method is an example different from the first embodiment. The intrinsic entry described in the first and second embodiments above is accessible only to a customer user having a specific attribute, and the customer user has a potential need for a product or the like displayed on the store. However, from the perspective of each store, not all of the stores have a transaction performance with all the customers, and it is not difficult to imagine that there will be a customer who has not had a transaction performance with the store. Then, in the first and second embodiments described above, an invention in which a new transaction performance can be generated with such a customer user has been described. On the other hand, it is also considered that, with the store, there is a case where it is desired to limit the activity of the customer who has only the transaction performance. Therefore, in the present embodiment, a method of giving priority to an activity notification to a customer user who has a transaction performance is described.

圖14係圖示本實施形態所述之活動的通知之處理流程。本處理流程，係藉由管理伺服器101的CPU讀出HDD等之記憶部中所儲存的程式並執行之，而被實現。在管理伺服器101側，藉由圖3所示的顧客使用者管理部301、UI控制部304、顧客使用者認證部305、活動管理部309、交易管理部310發揮機能，而進行本處理。圖14的S1401~S1403，係和第一實施形態中所述的圖10的S1001~S1003相同，因此省略說明。 Fig. 14 is a flow chart showing the processing of the notification of the activity described in the embodiment. This processing flow is realized by reading and executing a program stored in a memory unit such as an HDD by the CPU of the management server 101. The management server 101 side performs the present process by the function of the customer user management unit 301, the UI control unit 304, the customer user authentication unit 305, the activity management unit 309, and the transaction management unit 310 shown in FIG. S1401 to S1403 in Fig. 14 are the same as S1001 to S1003 in Fig. 10 described in the first embodiment, and thus the description thereof is omitted.

S1403之後，於S1404中，管理伺服器101，係參照各種表格，判定是否有藉由已經登入之顧客使用者在過去進行過購入手續的店舖所登錄的活動。具體而言，被交易管理部310所管理的圖4E、圖4F所示的表格，會 被使用。若無藉由有購入履歷之店舖所登錄的活動(S1404中NO)則前進至S1406，若有(S1404中YES)則前記至S1405。 After S1403, in S1404, the management server 101 refers to various forms and determines whether there is an activity registered by the shopper who has already logged in in the store where the purchase procedure has been performed in the past. Specifically, the table shown in FIG. 4E and FIG. 4F managed by the transaction management unit 310 will used. If there is no activity registered by the store having the purchase history (NO in S1404), the process proceeds to S1406, and if yes (YES in S1404), the process proceeds to S1405.

於S1405中，管理伺服器101，係在從顧客使用者對S1403中已被許可存取的固有入口進行存取之際，基於圖4E、圖4F的表格，來控制以顯示出相符的區段及店舖所對應之活動。其後，結束本處理流程。 In S1405, the management server 101 controls the display of the matching section based on the table of FIG. 4E and FIG. 4F when the customer user accesses the unique entry that has been permitted to be accessed in S1403. And the activities corresponding to the store. Thereafter, the processing flow is ended.

以上，藉由本實施形態，可隨著顧客使用者的過去之購入履歷來控制是否通知活動。 As described above, according to the present embodiment, it is possible to control whether or not to notify the event in accordance with the past purchase history of the customer user.

上記雖然說明了，對每一顧客使用者只顯示有購入實績之店舖的活動通知的情形，但發明之實施形態係不限定於該通知方法。例如，由圖11F的店舖側進行活動登錄之際，進行活動通知的對象可以設成參加固有入口的所有顧客使用者，或者，僅限定為有交易實績之顧客使用者。藉此，於固有入口中所被通知的活動裡就會包含有：將固有入口之參加者全體當作通知對象者的活動(通常活動)、和將通知對象者限定成與店舖有交易實績之顧客使用者的活動(限定活動)之2種類。此時，針對某店舖A所通知的限定活動，與店舖A有交易實績的顧客使用者A在存取固有入口之際係會被顯示，但與店舖A沒有交易實績的顧客使用者B即使存取固有入口，仍不會被顯示。另一方面，店舖A所通知的一般活動，係無論顧客使用者A和顧客使用者B之哪一者訪問固有入口時，都會被顯示。然後，顧客使用者A訪問了固有入口時，限定活動與 一般活動雙方都會被顯示，此時亦可將限定活動以可與一般活動做分別的方式而加以顯示。例如，亦可將限定活動之通知設成一群而賦予表示這是限定活動的顯示(以框圍繞、或賦予其表示這是限定活動之意旨的標題等)。或者，亦可將限定活動之通知，設成優先於一般活動之通知的顯示順序。 In the above description, it is described that only the event notification of the store where the actual performance is purchased is displayed for each customer user, but the embodiment of the invention is not limited to the notification method. For example, when the event registration is performed on the store side of FIG. 11F, the event notification event can be set to all customer users participating in the intrinsic portal, or only to the customer user who has the transaction performance. In this way, the activity notified in the intrinsic portal includes an activity (normal activity) in which all participants of the intrinsic entry are notified, and a notification of the notification to the store. 2 types of activities (limited activities) of customer users. At this time, the customer user A who has a transaction performance with the store A is displayed for the limited activity notified by the store A, and the customer user B who has no transaction performance with the store A is stored. Take the intrinsic entry and it will still not be displayed. On the other hand, the general activity notified by the store A is displayed whenever the customer user A and the customer user B access the intrinsic entrance. Then, when customer user A accesses the intrinsic entrance, the activity is limited. Both sides of the general event will be displayed, and the limited activities can be displayed in a way that can be distinguished from the general activities. For example, the notification of the limited activity may be set as a group to give a display indicating that this is a limited activity (a title surrounded by a box, or a title indicating that it is a limited activity, etc.). Alternatively, the notification of the limited event may be set in preference to the display order of the notification of the general event.

又，限定活動，係亦可在圖11F中所被設定的通知期間之中，僅設成一部分的期間，剩餘的期間就切換成一般活動。例如，若通知期間為1週，則最初的2天係作為限定活動而只以有交易實績之顧客使用者為對象進行活動通知，剩下的5天則切換成一般活動而以可存取固有入口的全部顧客使用者為通知對象。 Further, the limited activity may be set to only a part of the notification period set in FIG. 11F, and the remaining period may be switched to the general activity. For example, if the notification period is one week, the first two days are notified only for the customer who has the transaction performance as the limited activity, and the remaining five days are switched to the general activity and are accessible. All customer users of the portal are notified.

如以上所述，若依據本實施形態，則可將店舖之固有入口內的活動通知，隨著與該當店舖之交易實績的有無而加以控制，可更有效果地對顧客使用者實施活動通知。 As described above, according to the present embodiment, it is possible to control the activity in the intrinsic entrance of the store and control the presence or absence of the transaction with the store, thereby more effectively performing the event notification to the customer.

<其他實施形態> <Other Embodiments>

此外，上述的固有入口中，亦可具備對區段做特化的機能。例如，亦可具備，在固有入口上，可以只檢索出對該固有入口所對應之區段做過登錄的活動或店舖的機能。又，亦可登錄只有在固有入口上能夠利用的活動。又，亦可構成為，可讓顧客使用者，從具有與區段建立關連之屬性的商品，檢索出店舖。 In addition, the above-mentioned inherent inlet may also have a function of specializing the section. For example, it is also possible to provide only the function of the activity or the store in which the section corresponding to the unique entry is registered on the unique entrance. In addition, it is also possible to register an activity that can be utilized only at the intrinsic entrance. Further, it is also possible to allow the customer user to search for the store from the product having the attribute associated with the segment.

又，亦可構成為，從顧客使用者側對具有所定屬性的店舖側，透過固有入口而要求活動之登錄。甚至亦可構成為，可從顧客使用者側來登錄具有所定屬性之區段。 Further, it is also possible to request registration of an activity from the customer side to the store side having the predetermined attribute through the unique entrance. It is even possible to configure that a section having a predetermined attribute can be registered from the customer user side.

本發明係不被上記實施形態所限制，在不脫離本發明的精神及範圍下，可做各式各樣的變更及變形。因此，為了公開發明的範圍，添附以下的請求項。又，本發明所述之資訊處理裝置，係亦可藉由使1台以上之電腦成為該資訊處理裝置而發揮機能的程式，來加以實現。該程式係可藉由被記錄在電腦可讀取的記錄媒體中，或透過電信通訊線路，而被提供/散佈。 The present invention is not limited to the embodiments described above, and various modifications and changes can be made without departing from the spirit and scope of the invention. Therefore, in order to disclose the scope of the invention, the following claims are attached. Further, the information processing device according to the present invention can be realized by causing one or more computers to function as the information processing device. The program can be provided/distributed by being recorded on a computer readable recording medium or via a telecommunication communication line.

101‧‧‧管理伺服器 101‧‧‧Management Server

102‧‧‧店舖PC 102‧‧‧Store PC

Claims (17)

一種管理伺服器，係管理：提供前往複數虛擬店舖之存取的線上購物之第1入口網站；和提供前往前記複數虛擬店舖之中具有特定之屬性的一部分之虛擬店舖之存取，且具有該特定之屬性的第2入口網站的管理伺服器，其特徵為，具備：管理手段，係管理：含有前記複數虛擬店舖所具有之屬性之資訊的店舖資訊、和含有前記第2入口網站所具有之前記特定之屬性之資訊的網站資訊；和第1受理手段，係受理存取提供申請，其係用來要求從前記複數虛擬店舖之中的任一虛擬店舖，往前記第2入口網站中的該虛擬店舖之存取提供；和判定手段，係在前記第1受理手段受理了前記存取提供申請的情況下，基於前記管理手段所管理的前記店舖資訊與前記網站資訊，來判定進行了前記存取提供申請的虛擬店舖是否具有前記特定之屬性；在前記判定手段判定為，進行了前記存取提供申請的虛擬店舖是具有前記特定之屬性的情況下，前記管理手段係將進行了前記存取提供申請的虛擬店舖的店舖資訊，更新成表示前記第2入口網站係提供前往該虛擬店舖之存取。 A management server is a first portal website for online shopping that provides access to a virtual store before reciprocating; and an access to a virtual store that provides a part of a specific attribute among the plurality of virtual stores. The management server of the second portal of the specific attribute is characterized by: management means: management information including information on the attributes of the virtual store having the preceding virtual number, and the second entry website having the pre-record The website information of the information on the attribute of the specific attribute; and the first acceptance means are applications for receiving and providing access, and are used to request any of the virtual stores from the previous virtual store to be recorded in the second entry site. In the case where the first access means receives the application for the advance access request, the method of determining the access to the virtual store determines the pre-recorded information based on the pre-store information and the pre-book information managed by the pre-recording means. Whether the virtual store that provides the application has the attribute specified in the pre-recording; In the case where the virtual store that provides the application for the application has the attributes specified in the pre-recording, the pre-recording management means updates the store information of the virtual shop in which the application is provided for the pre-recording, and the second entry site is provided to the virtual Access to the store. 如請求項1記載之管理伺服器，其中，前記店舖資訊中係含有，前記虛擬店舖所陳列的商品 之屬性之資訊；前記判定手段，係基於進行了前記存取提供申請的虛擬店舖所陳列的前記商品之屬性是否具有前記特定之屬性，來判定進行了前記存取提供申請的虛擬店舖是否具有前記特定之屬性。 The management server described in claim 1, wherein the pre-stored store information includes the product displayed in the pre-record virtual store. The pre-recording means is based on whether or not the attribute of the pre-recorded item displayed on the virtual shop in which the pre-recorded access request is provided has a pre-recorded attribute, and whether the virtual shop that has made the pre-record access request has the pre-record Specific attributes. 如請求項1記載之管理伺服器，其中，前記店舖資訊中係含有，前記虛擬店舖所陳列的商品之屬性之資訊；前記第1受理手段，係將前記存取提供申請，按照進行該申請之虛擬店舖所陳列的每一商品而加以受理；前記判定手段，係基於已受理了前記存取提供申請的前記商品之屬性是否具有前記特定之屬性，來判定進行了前記存取提供申請的虛擬店舖是否具有前記特定之屬性；在前記判定手段判定為，進行了前記存取提供申請的虛擬店舖是具有前記特定之屬性的情況下，前記管理手段係將進行了前記存取提供申請的虛擬店舖的店舖資訊，更新成表示前記第2入口網站係提供前往該虛擬店舖中的前記已被申請之商品之存取。 The management server according to claim 1, wherein the pre-store information includes information on the attributes of the products displayed in the virtual store; and the first acceptance means is to provide an application for the advance access, and the application is performed according to the application. Each of the products displayed in the virtual store is accepted; the pre-determination means is based on whether or not the attribute of the pre-recorded product that has received the application for the pre-record access has the attributes specified in the pre-recording, and determines the virtual shop in which the application for the pre-record access is provided. Whether or not the pre-recording means determines that the virtual shop that has made the application for the pre-recording access has the attributes specified in the pre-recording, and the pre-recording means is the virtual shop that has made the application for the pre-recording access. The store information is updated to indicate that the second entry site provides access to the products that have been applied for in the virtual store. 如請求項1至3之任1項記載之管理伺服器，其中，前記管理手段係還管理：可透過前記第1入口網站及前記第2入口網站而對虛擬店舖進行存取的顧客使用者的、含有該顧客使用者所具有之屬性之資訊的使用者資訊； 可透過前記第1入口網站而對虛擬店舖進行存取的顧客使用者之中，只有具有前記特定之屬性的顧客使用者，可以透過前記第2入口網站而對虛擬店舖進行存取。 The management server according to any one of claims 1 to 3, wherein the pre-recording management means further manages: a customer user who can access the virtual store through the first entry website and the second entry website User information containing information about the attributes of the customer user; Among the customer users who can access the virtual store through the first portal site, only the customer who has the attribute specified in the previous entry can access the virtual store through the second entry site. 如請求項4記載之管理伺服器，其中，還具備：第2受理手段，係受理存取許可申請，其係用來要求，從可透過前記第1入口網站而對虛擬店舖進行存取的前記顧客使用者，透過前記第2入口網站而往虛擬店舖之存取之許可；在前記第2受理手段受理了前記存取許可申請的情況下，前記判定手段係基於前記管理手段所管理的前記使用者資訊來判定進行了前記存取許可申請的顧客使用者是否具有前記特定之屬性；在前記判定手段判定為，進行了前記存取許可申請的顧客使用者是具有前記特定之屬性的情況下，前記管理手段係將進行了前記存取許可申請的顧客使用者的使用者資訊，更新成表示該顧客使用者是可以透過前記第2入口網站而對虛擬店舖進行存取。 The management server according to claim 4, further comprising: a second receiving means for accepting an access permission request for requesting access to the virtual store from the first entry site The user's user's permission to access the virtual store through the second entry site; in the case where the second access means receives the pre-registration permission request, the pre-determination means is based on the pre-recording managed by the pre-recording means. The user information determines whether the customer user who has made the pre-registration permission application has the attribute specified in the pre-record, and the pre-determination determining means determines that the customer user who has made the pre-registration permission application has the attribute specified in the pre-recording, The pre-recording management means updates the user information of the customer user who has made the pre-registration permission application to indicate that the customer user can access the virtual store through the pre-recorded second portal. 如請求項4記載之管理伺服器，其中，前記管理手段係還管理前記虛擬店舖的交易履歷之資訊；前記判定手段，係還基於前記交易履歷之資訊來判定，進行了前記存取提供申請的虛擬店舖，是否有與可透過前記第2入口網站而對虛擬店舖做存取之顧客使用者的交易實績； 在前記判定手段判定為，進行了前記存取提供申請的虛擬店舖是具有前記特定之屬性，且有前記交易實績的情況下，前記管理手段係將進行了前記存取提供申請的虛擬店舖的店舖資訊，更新成表示前記第2入口網站係提供前往該虛擬店舖之存取。 The management server according to claim 4, wherein the pre-recording management means further manages the information of the transaction history of the pre-recorded virtual store; the pre-determination means further determines based on the information of the pre-recorded transaction history, and performs the pre-recording access provision application. Whether the virtual store has a transaction performance with a customer who can access the virtual store through the second portal; In the case where the pre-recording determination means determines that the virtual shop that has made the application for the pre-recording access has the attribute of the pre-recording and the performance of the pre-recording, the pre-recording means is the shop of the virtual shop that has made the application for the pre-recording access. The information is updated to indicate that the second entry site provides access to the virtual store. 如請求項6記載之管理伺服器，其中，前記判定手段係在是否具有前記交易實績的判定中，判定是否有可透過前記第2入口網站而對虛擬店舖進行存取的顧客使用者之數量所相應之所定數以上的交易實績。 The management server described in the claim 6, wherein the pre-determination determining means determines whether or not there is a number of customer users who can access the virtual store through the pre-recording second portal site in the determination of whether or not the pre-recorded transaction performance is present. Corresponding to the fixed number of transactions. 如請求項4記載之管理伺服器，其中，還具備：第3受理手段，係還受理：可從第2入口網站提供存取之前記虛擬店舖，在前記第2入口網站內透過該第2入口網站而對虛擬店舖進行存取的顧客使用者專用的活動之申請。 The management server according to claim 4, further comprising: a third receiving means for receiving the virtual store before the access is provided from the second portal site, and passing the second entry in the second entry site of the preceding entry An application for a customer-specific event that accesses a virtual store on the website. 如請求項8記載之管理伺服器，其中，前記活動係僅以與進行過該活動之申請的虛擬店舖有交易實績的顧客使用者且為可透過前記第2入口網站而對虛擬店舖進行存取的顧客使用者為對象。 The management server according to claim 8, wherein the pre-recording activity is to access the virtual store only through the pre-recorded second portal site by the customer user who has a transaction with the virtual store that has applied for the activity. The customer user is the object. 如請求項8記載之管理伺服器，其中，對前記活動係設定有，在前記第2入口網站內實施該活動的期間；前記活動係為，前記期間之中的一部分之期間，是僅以與進行過該活動之申請的虛擬店舖有交易實績的顧客使用者且為可透過前記第2入口網站而對虛擬店舖進行存取的顧客使用者為對象，前記期間之中的剩餘之期間，是以 所有可透過前記第2入口網站而對虛擬店舖進行存取的顧客使用者為對象。 The management server according to claim 8, wherein the pre-recording activity system is provided with a period in which the activity is performed in the second entry website; the pre-record activity is a period during which part of the pre-recording period is only The customer who has applied for the activity has a customer who has a transaction performance and is a customer who can access the virtual store through the second entry site. The remaining period in the pre-recording period is All customer users who can access the virtual store through the second entry site are targeted. 如請求項4記載之管理伺服器，其中，還具備：第4受理手段，係還從複數虛擬店舖之中的任一虛擬店舖，受理新的第2入口網站之設定要求；和提供手段，係在受理了前記設定要求的情況下，將具有與前記新的第2入口網站所應具之屬性相關連之屬性，且為可透過前記第1入口網站而對虛擬店舖進行存取的顧客使用者的資訊，提供給前記虛擬店舖。 The management server according to claim 4, further comprising: a fourth receiving means for accepting a setting request of a new second portal site from any of the plurality of virtual stores; and providing means In the case where the pre-recording request is accepted, the customer who has the attribute associated with the property of the new second portal site, and which is accessible to the virtual store through the first portal site The information is provided to the pre-record virtual store. 如請求項11所記載之管理伺服器，其中，前記提供手段，係將前記顧客使用者的資訊，以顧客使用者的每一屬性之使用者數的資訊的方式而予以提供。 The management server according to claim 11, wherein the pre-recording providing means provides the information of the pre-recorded customer user by the information of the number of users of each attribute of the customer user. 如請求項12記載之管理伺服器，其中，前記顧客使用者之屬性係包含：年齡、年代、性別、出身地、所在地、住家地址、公司地址、職業及興趣對象之其中之至少任一者。 The management server according to claim 12, wherein the attribute of the pre-recorded customer user includes at least one of age, age, gender, origin, location, home address, company address, occupation, and interest object. 如請求項11記載之管理伺服器，其中，前記受理手段係僅受理，具有與進行前記設定要求之虛擬店舖所具備之屬性相關連之屬性的第2入口網站之設定要求。 The management server described in the claim 11, wherein the pre-recording receiving means is only accepted, and has a setting request of the second portal site that is related to the attribute of the virtual store required to perform the pre-recording setting. 如請求項1至3之任1項記載之管理伺服器，其中，還具備：整合判定手段，係在有前記特定之屬性為共通的複數前記第2入口網站存在的情況下，判定是否將該複數第2入口網站予以整合。 The management server according to any one of the items 1 to 3, further comprising: an integration determination means for determining whether or not the second entry site exists before the plural attribute having the attribute specified in the foregoing is common The second portal site is integrated. 一種管理伺服器之控制方法，係管理：提供前往 複數虛擬店舖之存取的線上購物之第1入口網站；和提供前往前記複數虛擬店舖之中具有特定之屬性的一部分之虛擬店舖之存取，且具有該特定之屬性的第2入口網站的管理伺服器之控制方法，其特徵為，具有：受理工程，係受理存取提供申請，其係用來要求從前記複數虛擬店舖之中的任一虛擬店舖，往前記第2入口網站中的該虛擬店舖之存取提供；和判定工程，係在前記第1受理手段受理了前記存取提供申請的情況下，基於含有前記虛擬店舖所具有之屬性之資訊的店舖資訊、和含有前記第2入口網站所具有之前記特定之屬性之資訊的網站資訊，來判定進行了前記存取提供申請的虛擬店舖是否具有前記特定之屬性；和更新工程，係在前記判定工程中判定為，進行了前記存取提供申請的虛擬店舖是具有前記特定之屬性的情況下，將進行了前記存取提供申請的虛擬店舖的店舖資訊，更新成表示前記第2入口網站係提供前往該虛擬店舖之存取。 A management method for managing a server, managed by: providing access The first entry site of the online shopping for accessing the plurality of virtual stores; and the management of the second portal site having access to the virtual store having a certain attribute to the virtual store in the virtual store The server control method is characterized in that it has an acceptance request, and is an application for accepting an access request, and is for requesting one of the virtual stores from the previous virtual store, and the second entry site In the case of the pre-recorded first access means, the store information of the information including the attribute of the pre-record virtual store, and the second entry of the pre-recorded second entry The website has information on the website that has previously recorded the specific attribute information, and determines whether the virtual shop that has made the application for the pre-record access has the attribute specified in the pre-record; and the update project is determined in the pre-determination project, and the pre-record is performed. In the case where the virtual store providing the application has the attributes specified in the pre-record, the application for the pre-record access will be provided. Virtual shop store information, updated to indicate Hutchison second portal system before providing access to the virtual shop of access. 一種電腦程式，係令電腦發揮機能而成為如請求項1至15之任1項記載之管理伺服器的各手段。 A computer program is a means for causing a computer to function as a management server as recited in any one of claims 1 to 15.
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