TW512634B - Application server delivery of information to customers from multiple sources - Google Patents

Application server delivery of information to customers from multiple sources Download PDF

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Publication number
TW512634B
TW512634B TW090115182A TW90115182A TW512634B TW 512634 B TW512634 B TW 512634B TW 090115182 A TW090115182 A TW 090115182A TW 90115182 A TW90115182 A TW 90115182A TW 512634 B TW512634 B TW 512634B
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Taiwan
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content
information
customer
viewing
client
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TW090115182A
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Chinese (zh)
Inventor
Olalekan Akinyanmi
John Hervey
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Encabler Inc
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2665—Gathering content from different sources, e.g. Internet and satellite
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/535—Tracking the activity of the user
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L69/00—Network arrangements, protocols or services independent of the application payload and not provided for in the other groups of this subclass
    • H04L69/30—Definitions, standards or architectural aspects of layered protocol stacks
    • H04L69/32—Architecture of open systems interconnection [OSI] 7-layer type protocol stacks, e.g. the interfaces between the data link level and the physical level
    • H04L69/322—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions
    • H04L69/329—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions in the application layer [OSI layer 7]

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Strategic Management (AREA)
  • General Physics & Mathematics (AREA)
  • Finance (AREA)
  • Multimedia (AREA)
  • Development Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computer Hardware Design (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • General Engineering & Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Astronomy & Astrophysics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Graphics (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

Information from multiple sources is provided to customers, wherein multiple channels of content are received at a service headend connection for customer viewing, information is received from the customer relating to customer viewing, and a selected channel of content likely to be of interest to the customer is determined, based on the received customer viewing information. Information about the selected channel is automatically provided to the customer. A client delivery agent at a customer location is responsible for monitoring and collecting information relating to customer viewing of content from among the multiple channels of content that are available. The collected customer viewing information is periodically uploaded to the headend connection, where it is accumulated in a database and is analyzed for channels of content likely to be of interest.

Description

丄厶Shang Si

本 道當中 現 内容包 來源播 Web)」 屬網路 係來自 務經營 該資訊 觀察資 号又明係指缚由☆ 凓摆如、、、由、、、罔路的内容傳送，尤指從多重内容頻 廷擇内容。 Z ^各種不同的内容來源供應大量資訊給客戶。 栝廣播節目，^ 、、，^ 攸幾線電視網路和有線電視網路這類 電視影音節目，從「全球資訊網（W0rldWide ^應的資訊網頁這類網際網路内容，以及從包含專 内之其匕網路供應的資料庫。各該資訊内容通常 ^的供應業者，而且往往由一家也被稱為多項服 菜者（MSO)的來源供應業者提供給客戶。此外，各 在往需要不同種類的裝置來收聽，收視或另以他法 吕fl 〇 :例來說’廣播節目通常是以收音機收聽，反之無線 、"電視即目則用電視機收視。網際網路資訊可透過電 二、I無線電話或其其網際網路相容的通訊裝置而利用適當 豐^見，用程式觀看。|該資訊可能需要不同的資訊供應 二三热線廣播及電視通常是從空中訊號接收，反之有線 包視節目疋透過習用的纜線系統接收。網際網路資料則是 從各式各樣的供應業者接收。The content of the present package is broadcast on the Web). ”It belongs to the Internet. The information observation number also clearly refers to the content transmission of ☆ 凓 如 ,,,,,,, and Kushiro, especially from multiple content. Frequency content selection. Z ^ A variety of different content sources provide a wealth of information to customers.栝 Radio programs, TV programs such as ^ ,,, ^ and other cable television networks and cable television networks, from Internet content such as the World Wide Web (W0rldWide It is a database of online supply. Each supplier of this information content is often provided to customers by a source supplier also known as multiple servings (MSO). In addition, different needs in the past Different types of devices to listen to, watch or use other methods. For example, 'broadcast programs are usually listened to on the radio, otherwise wireless, " TV, namely TV, is used to watch TV. Internet information can be accessed through the electronic , I wireless phone or its internet compatible communication device and use appropriate insights and programs to watch. | This information may require different information supplies. Hotline radio and television are usually received from air signals, and vice versa Cable TV programs are received through customary cable systems. Internet data is received from a variety of suppliers.

供應多重資訊的業者，其成本會增加。這些成本包括 用於接收資訊之各種不同裝置的高昂開發成本，以及產生 與傳送該等資訊的基礎設施。客戶的成本也會增加，因為 他們必須購買多重接收裝置，始能介接到不同型式的資 有些糸統犯將内谷傳送給可各個識別的客戶，其中兩The cost of supplying multiple information providers will increase. These costs include the high development costs of the various devices used to receive the information, as well as the infrastructure to generate and transmit that information. Customers ’costs will also increase because they have to purchase multiple receivers before they can interface with different types of data. Some criminals will send Uchiya to identifiable customers, two of which

個範例包 能將内容 連接器將 換盒。内 定那位使 取得所有 過付費收 從前 送模式對 求。 本發 頭端連接 接收與客 能對客戶 本發 (MSOs)接 戶所在地 當中監視 客戶收視 於資料庫 本發 收視有關 後，即判 應。可能 括能導向使 傳送到一頭 節目提供給 容供應業者 用者應選用 的節目内容 視或要求及 述内容顯然 客戶提供内 明係從多重 器接收多重 戶收視有關 有興趣的一 明的一方面 收節目内容 的客戶端傳 及蒐集與客 M sfL則會被 中和加以分 明的另一方 的策集資訊 疋該客戶可 有興趣之内 用者特定 端連接器 設在客戶 或多項服 那種内容 ’就是使 下載網際 可知，需 容傳送的 來源提供 内容頻道 的資訊， 個選定内 係由服務 ’和提供 送代理器 戶對内容 定期上傳 析可能有 面係由服 ，並在收 能有興趣 容的判定 網址的網際網路内容，以及 的有線電視系統，由這 ^视機上的頻道選擇視訊^ 麵營業者通常並無可供到 的裝置。不是所有的使用者 用者自行選擇内容，例如 網路網頁。 透 ，一種能以低成本的簡化傳 系統。本發明即滿足這需 資訊給客 以供客戶 再根據接 容頻道。 頭端從多 多重節目 會從可供 之收視有 到頭端連 興趣的内 務頭端接 到與客戶 的選定内 ’或許由 戶，其中是從服務 收視，並從客戶處 收的資訊，判定可 重服務經營業 内容頻道。設 應的多重内容 關的資訊。蒐 接器，於該處 容頻道。 收與客戶對内 收視有關的資 容頻道，作為 頭端裝置經由 者 於客 頻道 集的 積存An example package can change the content connector to the box. The default one is set to make all the overpaid receipts required by the forward delivery model. This headend connection is received and the customer can monitor the customer's MSOs in the location of the customer. The customer's viewing is related to the database. May include the content that can be transmitted to a program to be provided to the content provider. The content or requirements of the program should be selected. Obviously, the content provided by the customer is the one aspect of the interest that is received from multiple devices. The client of the program content transmits and collects the information with the client M sfL, which will be neutralized to distinguish the other party ’s strategy information. The client may be interested in the use of a specific end connector located on the client or multiple services. It is to make the download Internet know that the source that needs to transmit provides the content channel information, and the selected internal system is provided by the service 'and provided by the agent. The user may upload and analyze the content on a regular basis, and may be interested in receiving content. To determine the Internet content of a web site, and the cable television system, the channels on this TV are used to select the video. The shop operators usually do not have a device available. Not all users choose content, such as web pages. Transparent, a system that can simplify transmission at low cost. The present invention satisfies this need information to the customer for the customer to re-accord with the receiving channel. The head-end program will be received from the available head-ends, and the head-end of the house will be connected with the customer's choice. Perhaps it is the household, which is the service viewer and the information received from the customer. Focus on service business content channels. Multi-level content related information. Search for the channel here. Capturing the content channels related to internal customer viewing, as a head-end device via the accumulation of customer channel collections

五、發明說明（3) =in見或可利用自動觀察與客戶對收視喜好之輸入 器，以t:::::Ξ::端包括一服務傳送應用飼服 節目的判定。 心何而作成有關客戶可能有興趣之 圖。本發明所構成之内容傳送系統丨。〇的方塊 糸統包括一頭端裝置102，以#你夂插免々+、 ，包括無線廣播和電視，有線電二 谷人源、 路服務供應業内電視服矛力’以及網際網 與-台ί 營業細〇幻」。頭端裝置1〇2係 盒從；:連 可處理内容從事多禅# ?g . _ A應瞭解的疋，收視裝置 聲訊重現，視訊ΐ: 1二以致内容的「收視」可包括 現，以及將其處理成J 。^其它任一内容的重 成可供收視裝置收：貝：是頭=置f會處理並將其處理 線廣播。 括有線琶視"面，網際網路網頁，和無 連接到節目及内容2 H裝置=的㈣頭端連接器110 服器1 1 2會從視訊轉換'各 頭鈿衣置的服務傳送應用伺 其中視訊轉換盒係、广6 3收與：戶收視有關的資訊， 伟攸多重内容頻這當中監視及策集客戶對V. Description of the invention (3) = in See or use the input of automatic observation and customer preferences for viewing, with the t ::::: Ξ :: end including a service delivery application feed service program determination. How to create a map that may be of interest to customers. The content delivery system constituted by the present invention. The square system of 〇 includes a head-end device 102, with # 你 夂 插 免 々 +, including wireless radio and television, cable and electric valley sources, service providers in the industry ’s television service, and the Internet and Taiwan ί Business details 0 fantasy. " The head-end device 102 is a box from :: even the content that can be processed is engaged in multi-chan #? G. _ A should understand the audio reproduction of the viewing device. And process it into J. ^ Reproduction of any other content is available for viewing by the viewing device: Shell: Yes Head = Set f will process and process it on line broadcast. Including cable TV and Internet pages, and no connection to the program and content 2 H device = head end connector 110 server 1 1 2 will switch from video to the service delivery application of each head position In the video conversion box system, the broadcasting and broadcasting information is related to household viewing, and Weiyou's multiple content monitors and gathers customer feedback.

第7頁 五、發明說明（4) 内容之收視有關的資訊，和將該資訊提供給服務傳送應用 (SDA)〗司服器112。收到與客戶收視有關的資訊後，sm飼 服器即判定該客戶可能有興趣的選定内容頻冑，作為回 應。以此方式，就能配合新技術和新或不同的内容來源而 視需要修改SDA伺服器，不必提供新裝置即可將新内容傳 到視訊轉換盒，因而減低提供新内容的成本。於是，這系 統1 〇〇/能以低成本的簡化傳送模式將内容傳送給客戶。 1 1 2接系收先』3 : H胃料管理器1 1 4，據以從SDA飼服器 哭提t Λ / 6的資訊。資料管理器114亦可對飼 t理；宜在頭端裝置之外獨立運作。；料= 資料管理器。 汊將頭纟而衣置的功能性内建到 弟—圖是一方祕回 曰一 目内容來源m各組成圖部/的%出/線頭端110所接收之節 連接器110係從多重來，*年N。如圖所示，纜線頭端 括，例如，節目内容的'也、、妾收内容訊號，該等來源包 目内容的來源202可包括畔源/02和資料網路的資訊204。節 2〇8，和直播衛星 $讀比影音訊號206，數位影音訊號 音，在傳輸到頭蠕連 丄：何類比來源’例如類比影 轉換器2將類比轉換要成°。數之位爾。’均先以習用的類比對數位 如弟-圖所示， 可包括’例如’像有 ::纜線頭端的資料網路服務2(U 務220，或像公用有拖視糸統提供的高速網際網路服 換電話網路（PSTN)的習用類比來源 512634 五、發明說明（5) 資料可在傳送到纜線頭 位轉換器224從類比資訊 222。必要時，經由PSTN所接收的 端1 1 0之前，先以習用的類比對數 轉換成一種數位表示。 弟二圖疋-方塊圖，顯示出客戶系統從 接收數位訊號之視訊轉換盒丨06的各組成部分、。視^ 〇2 盒可包括一台俗稱的「纜線數據機」3〇2 (或可盘^壯換 通訊），以便對有線電視系統業者所供應的高速網 提供接取介面。此外，《見訊轉換盒亦可包括一個 訊號資訊的纔線介面304，用以接收電視節目和其它源見線 有線電視系統的資料，以供在系統的收視裝置上顯示”自 前所述，收視裝置可包括傳統的電視監視器，平=J示如 器，網站起動式裝置，電腦顯示螢幕，或其它任一具=。 接收數位資訊並呈現以供人類接收之顯示器或其它;且= 份的通訊裝置。 、X 4 視訊轉換盒1 0 6也包括一個用以監視客戶收視的客戶 端傳送應用（CDA)代理器306，其詳情容後再予說明。客戶 可透過收視器介面308來控制資訊的顯示，如想要時，可 將該介面内建到CDA代理器中。如同若干可經增補以便處 理新裝置及技術的SDA代理器，CDA代理器及收視器介面也 可配合不時意欲獲得的新技術和新收視器予以增補或修 改。如前所述，此舉增加系統的彈性以及減低系統丨〇 〇的 開發及維護成本。 視訊轉換盒1 06係依照一種視訊轉換盒作業系統（0S) 3 1 0運作，該作業系統可包括，例如，像美國加州 512634 五、發明說明（6) 'Page 7 V. Description of the invention (4) Information related to the viewing of the content, and providing this information to the service delivery application (SDA) server 112. After receiving the information related to the customer's viewing, the SM feeder determines the frequency of selected content that the customer may be interested in as a response. In this way, the SDA server can be modified as needed to match new technology and new or different content sources, and new content can be transferred to the video conversion box without providing a new device, thereby reducing the cost of providing new content. As a result, the system 100 / can deliver content to customers in a simplified, low-cost delivery model. 1 1 2 Connected to get ahead 』3: H stomach feed manager 1 1 4 according to the information from tda / 6 from the SDA feeder. The data manager 114 can also manage the feed; it should preferably operate independently of the headend device. ; Material = data manager.汊 The function of the head and the clothes is built-in to the younger brother—the picture is a secret message, the source of the content m, the composition of the picture, the% out / line end 110 of the node connector 110 is received from multiple, * Year N. As shown in the figure, the cable head includes, for example, the content content of the program content, and the source content content source 202 may include the source / 02 and data network information 204. Section 208, and live broadcast satellites read the audio and video signal 206, and the digital audio and video signals are transmitted to the head. 丄: What analog source ’, for example, the analog video converter 2 converts the analog to °. Number of places. 'All are compared with the conventional analog digits as shown in the figure, which can include' for example 'like the data network service 2 of the cable end 2 (U service 220, or the high-speed Conventional analog source of the Internet Service Switch Telephone Network (PSTN) 512634 V. Description of the invention (5) The data can be transmitted to the cable head converter 224 from the analog information 222. If necessary, the terminal 1 received by the PSTN Before 10, the conventional analog logarithm was first converted into a digital representation. The second figure 疋 -block diagram shows the components of the video conversion box that the client system receives digital signals from. 06. The video box can be used. Includes a commonly known "cable modem" 302 (or exchangeable communication) in order to provide access to the high-speed network provided by cable TV system operators. In addition, the "see news conversion box can also include A signal information interface 304 for receiving television programs and other sources of cable television system data for display on the system ’s viewing device. ”As mentioned earlier, the viewing device may include a conventional television monitor, flat = Jshow as Device, website-activated device, computer display screen, or any other device =. A display or other device that receives digital information and presents it for human reception; and = 4 communication devices., X 4 video conversion box 1 0 6 also includes A client delivery application (CDA) agent 306 for monitoring customer viewing, details of which will be described later. Customers can control the display of information through the viewer interface 308. If desired, this interface can be built in Into the CDA agent. Like several SDA agents that can be added to handle new devices and technologies, the CDA agent and viewer interface can be supplemented or modified with new technologies and new viewers that are intended from time to time. As before As mentioned, this increases the flexibility of the system and reduces the development and maintenance costs of the system. The video conversion box 106 operates according to a video conversion box operating system (OS) 3 1 0, which may include, for example, Like California 512634 V. Invention Description (6) ''

Cupertino 市P0werTV， Inc.公司推出的「p〇werTV」作業 系統這類傳統的視訊傳換盒作業系統，或嫻熟本技藝者已 知的其它商用作業系統。嫻熟本技藝者均瞭^，該^作業 系統通常沒有像微軟公司之「Wind0ws 98」或「Wind〇ws' 2000」等電腦作業系統那樣強大的能力和複雜性，而且一 般都是用於視訊轉換盒的應用。然而，如想要時，視訊轉 換盒的作業系統可包括像個人電腦作業系統之類所用的電 腦作業系統。適用於視訊轉換盒丨〇 6的其 統包括’例如，PalmC卿utlng公司推出的「_乍」^業 i括應用伺服器和資料管理器或其它任一電腦裝置白, 電腦，可包括適於實現前述功能性的The traditional video transfer box operation system such as the "p〇werTV" operating system introduced by Cupertino, PowerTV, Inc., or other commercial operating systems known to those skilled in the art. Those skilled in the art are all familiar with the ^ operating system is usually not as powerful and complex as Microsoft's "Wind0ws 98" or "Wind〇ws' 2000" computer operating systems, and is generally used for video conversion Box application. However, if desired, the operating system of the video conversion box may include a computer operating system such as a personal computer operating system. Applicable to the video conversion box 丨 〇6, including, for example, the "Chat" launched by PalmCQ Utlng company including application server and data manager or any other computer device, computer, can include Achieving the aforementioned functionality

圖係-電腦裝置400範例，例如可包白用二二弟J 二 Λ 電腦400係在一中央處理器(cpu) 力:V/ 廠，售的專用積體電路(we)，或美國 理器:相央曰特爾公司供售的「PentiUm」級微廣 使；者心』杯^ t晶片的控制下運作。指令及資料可换 文用者控制面板，遙控裝晉 入，而欠衣置，或鍵盤與滑鼠組合404輸 而各項輸入及輸出則可在顯干哭4nR目u 印. 常是個满相& i目π七τ 」仕嶺不态406見到。顯不器通 中疋個視頻監視态或平板顯示裝置。 :果：腦裝置400包括個人一 接存取儲存裝置（DASD) 4〇 丨也且匕3 口直 電腦而言，記憶體408通二：如固定式硬碟機。就個人 憶體(_，但就視訊轉換：：：:生丰導體隨機存取記 评換i或旎力較不強的其它電腦裝 五、發明說明（7) 記憶體多半㈣某種形式的可程式唯讀記憶體 。如果電腦裝置4 0 〇是個人電腦，那麼宜包含一台 t—ΐΐΐ產品儲存裝置412的程式產品讀取器410，以便能 =亥储。存裝置讀取資料（和㊣選擇性地將資料寫入該裝 口辟/式產品項取益可包括，例如’磁碟機，而程式產 二=子I置則可包括抽換式儲存媒體，例 ::型光微則片，可燒錄式光碟(CD_R);片可 :料片，或數位影音光碟(DVD)片等。可供儲存 二二、半導體記憶裝置亦可使用。如果電腦裝置4〇〇是網 府一部份，例如用以發揮資料管理器功能的一組電腦， 由-個能透過網路和電腦裝置之間的連接器416而 的網路介面414，各電腦4〇〇便能透過網路413而盥复 匕相連的電腦通訊。 /、^、 中央處理器402係在暫時儲存於電腦4〇〇記憶體4〇8 程式步驟的控制下運作。執行各程式步驟時，相關 ，成部份即發揮其功能。於是，各程式步；就= 二所不系統的功能性。各程式步驟可從DASD 4〇7經 式產品410或經由網路連接器416而被接收到，或可 t =:ASIC中作為生產過程的一部份。如果電腦裝置包八一 置412，即可接收-程式產品，讀取其上所錄製V 耘式步驟，和將該等程式步驟傳送到記憶體4〇8内，以 ，中央處理器402執行。如前所述，程式產品儲存裝二 匕括業已錄製電腦可讀取指令之多種抽換式媒體的任一° 種，包含磁性軟碟片，CD — R〇M和DVD儲存光碟片。其它適 發明說明⑻ 用的程式產品儲存妒 以此方式，依本笋明t ί可包括磁帶與半導體記憶體晶片。 在一程式產品上f 運作所需的各處理步驟便可具體實現 體4〇8中。就UtH3把各程式步驟接收到作業記憶 知，因而在此不予H 而吕，係運用嫻熟本技藝者均 立起網路通訊後，二方式透過網路連接器416建 步驟在内的W ί便經由網路介面414把包括各程式 1-402 ^ ^ ^ ^ ^4 ； 處理。 、^ V 據以貫施電子郵件追蹤系統的 第五圖係一流程圖，顯示出第二圖所示Μ =序m本發明從事内容傳送及服務=的處 頭端裝置接收多重内容頻道。這弟些可處包理括作二^ 視節目，網際網路接取，直接廣告，或苴 °丄有線電 的組合。 /、 寻’郎目内容 在流程圖方格504所示的下一作業中，Sda接收 登入及收視資訊，和判定該客戶可能有興趣的：的 登入資訊通常係用以識別從視訊轉換各收視的一續迢。 用者。内容頻道的判定可用登入使用；過去的 對調查或問題的回答作為根據，而該等次 ％白丨生或 收。對於裝在住家的視訊轉換盒而言，二二丄可由CDA接 尹』疋的內皆冰、、， 可包括與收視模式相合的一些建議的有線電視 Μ 7員逼 如果收視裝置包括一台擺放在商業機槿，么丨l ^ ’貝即目。 構例如在飯店大廳 五、發明說明（9) 1 ,共，所的顯示器，那麼可能沒有為路人而設的客戶登 勹紅:疋该商業機構的初始登入。或者，客戶識別資訊可 頻、f i ΐ統要求或查詢資訊。在那情況下，所判定的内容 叙、可犯包括當地的景點或地區商業機構所推出的特賣活 1 =作業牽涉到傳達給客戶的建議，這可能是回應客 戶的提示而發生，或在正常收視期間自動發生。此作業係 以机私圖方格5 〇 β表示。系統處理的另一端是發生在視訊 轉換盒。 第六圖所示者係依本發明而於視訊轉換盒從事客戶端 傳送代理器（CDA)處理程序的流程圖。在流程圖方格6〇2表 示的第一處理作業中，係由CDA接收客戶登入資訊及客戶 識別身份。就典型住家客戶而言，這資訊包括將會收視的 一位ί ΐ家屬成員。接收到客戶識別資訊時，系統宜聯結 到先前蒐集的各成員的收視資訊。就備置視訊轉換盒以供 旁人收看的商業機構而言，資訊可能包括與該機構有關的 登入資afl，以便開始處理，而非意欲收視節目内容的最終 使用者。 在由方格604表示的下—作業中，CDA係監視及蒐集客 戶的收視資訊。對於住家客戶而言，這可包括自動蒐集已 識別家屬成員的節目收視習性。就擺放在商業機構的視訊 轉換盒或其它裝置而言，這資訊可包括要求或查詢資訊。 在流程圖方格60 6表示的下—作業中，CDA會接收客戶對節 目選擇的輸入。節目選擇可包括收視，例如，有線電視播Picture system-an example of a computer device 400. For example, it can be used for two or two brothers. J two Λ computer 400 is connected to a central processing unit (cpu). Force: V / factory, special integrated circuit (we) sold, or American processor. : "PentiUm" -level micro-wide ambassador provided and sold by Xiangyang Yueteer Co., Ltd .; it operates under the control of the chip. Commands and data can be changed by the user control panel, remotely installed, and under-dressed, or the keyboard and mouse combination 404 input and the various inputs and outputs can be printed on the display 4nR. It is often a full phase & amp i 目 π 七 τ ”See Shiling Bumorph 406. The monitor is in a video surveillance state or flat panel display device. Fruit: The brain device 400 includes a personal access storage device (DASD) 40. Also, in the case of a computer, the memory 408 is connected to the second device: such as a fixed hard disk drive. Personal memory (_, but video conversion :::: Shengfeng Conductor Random Access Memory evaluation i or other computers with weaker power. V. Description of the invention (7) Most of the memory is in some form Programmable read-only memory. If the computer device 400 is a personal computer, it should include a program product reader 410 of the t-product storage device 412 so that it can be stored. The storage device reads data (and ㊣Selective writing of data into this product can include, for example, 'disk drives, and program production = sub-I can include removable storage media, such as: The film can be a recordable CD (CD_R); the film can be a material, or a digital video disc (DVD), etc. It can be stored. Second, semiconductor memory devices can also be used. If the computer device 400 is the Internet One part, for example, a group of computers used to play the role of data manager, has a network interface 414 through a connector 416 between the network and the computer device, and each computer can pass through the network 413 and the computer communication connected to the toilet. /, ^, The central processing unit 402 is in the temporary storage Operate under the control of the computer's 408 memory and 408 program steps. When executing each program step, the relevant part will perform its function. Therefore, each program step; just = the functionality of the two systems. Each The program steps can be received from DASD 4 07 via product 410 or via network connector 416, or can be used as part of the production process in t =: ASIC. If the computer device package 811 is installed, then Receive-program product, read the V-steps recorded on it, and transfer the program steps to the memory 408, which is executed by the central processing unit 402. As mentioned above, the program product is stored with two daggers. Includes any of a variety of removable media on which computer-readable instructions have been recorded, including magnetic floppy disks, CD-ROMs, and DVD storage discs. Other suitable inventions explained According to the present invention, t 包括 can include magnetic tape and semiconductor memory chip. Each processing step required for f operation on a program product can be specifically implemented in body 408. For UtH3, each program step is received into the operation memory. Know, and therefore not here H After the network communication is established by those skilled in the art, the two methods include the steps of 1-402 ^ ^ ^ ^ ^ 4 through the network interface 414 and the network interface 414. Processing. The fifth diagram based on the implementation of the email tracking system is a flowchart showing the second diagram shown in the second diagram. M = sequence m. The present invention is engaged in content transmission and service = the head-end device receives multiple content channels. This group can be used as a combination of TV programs, Internet access, direct advertising, or 苴 ° 丄 cable TV. / The content of Xun 'lange is shown in the flow chart box 504. In one operation, Sda receives login and viewing information, and determines what the customer may be interested in: The login information is usually used to identify a continuation of converting each view from the video. User. The content channel can be judged by logging in; the past answers to surveys or questions are used as the basis, and these times are unavailable. For the video conversion box installed in the home, two or two can be connected to the CDA by Yin's internal cable, and can include some suggested cable TVs that are compatible with the viewing mode. The 7-person TV is required if the viewing device includes a pendulum Put it on the business machine, what is it? For example, in the lobby of the restaurant. 5. Description of invention (9) 1. If the display of the company is shared, there may not be a customer login for passers-by. 勹 Red: The initial login of the business organization. Alternatively, customer identification information may be requested frequently, or information may be requested. In that case, the content of the judgment may include local attractions or special sales activities launched by regional commercial organizations. 1 = The operation involves the advice conveyed to the customer, which may occur in response to the customer's prompt, or in the normal course. Occurs automatically during viewing. This operation is represented by a square 50 β in the machine-private map. The other end of the system processing is happening in the video converter box. The flowchart shown in Figure 6 is a flowchart of a client transfer agent (CDA) processing program in the video conversion box according to the present invention. In the first processing operation shown in the flow chart box 602, the CDA receives the customer login information and the customer's identification. For typical home customers, this information includes a family member who will be watching. When customer identification information is received, the system should link the viewing information of each member previously collected. In the case of a commercial organization that prepares a video converter box for others to watch, the information may include login information afl related to that organization in order to begin processing, rather than the end user who intends to view the program content. In the next operation indicated by box 604, the CDA monitors and collects customer viewing information. For home customers, this may include automatically collecting program viewing habits for identified family members. In the case of video converter boxes or other devices placed in commercial establishments, this information may include request or inquiry information. In the bottom-job indicated by flow chart box 60 6, the CDA will receive input from the customer for program selection. Program selection may include viewing, for example, cable television

第13頁 512634Page 13 512634

五、發明說明（1〇) 放的頻者，&等選擇玎包括該商業機構的客戶 要求與某些祕的事項或地點有關的特定資訊。例如，客戶 可能對某些當地的景點、餐廳型式、或購物中心有姐趣。 這資訊係由CDA^作業6〇6時接收與蒐集。於作業6〇6時從 視訊轉換盒獲得的客戶輸入，有呰需立即行動\例如對電 視監視裝置的頻道選擇，或要求當地資訊。其它的客戶資 訊可能不那麼急著處理，例如住家收視者是否仍像前一資 料間隔所通報的那樣觀看同一節目内容（頻道）的資訊。必 須立即傳達給另一組成部份的緊急資料，以及可稍後再傳 達的其它資料，均由CDA自動判定。 在下一作業6 0 8，系統會將蒐集的收視資訊上傳給 SDA。這資訊包括如前所述的那些不必立即處理的資訊。 對於所蒐集但不緊急的收視資訊，將其傳送到SDA以供處 理的時間間隔，視系統需求及可用的資源而定。於是，這 時間間隔可按照視訊轉換盒的資料儲存能力，和視訊轉換 盒與SDA之間的通訊速率而定。 於流程圖方格61 〇表示的作業，CDA會接收SDA的内容 頻道建議◦在SDA進行處理以產生建議的過程，可使用SDA 電腦的運算力和從資料管理器獲得的任一資訊，以習用的 人工智慧技術來實現。 其次，在方格6 1 2表示的作業’會在客戶的顯示裝置 上顯示出SDA的建議。如前所述，這顯示裝置可包括與視 訊轉換盒聯結的傳統電視機，或可包括與視訊轉換盒聯結 的個人電腦用監視器，或玎包括與視訊轉換盒聯結的無線V. Description of the invention (10) Frequently broadcasters, & etc. include the specific information required by the client of the business organization in relation to certain secret matters or locations. For example, a customer may be interested in certain local attractions, restaurant styles, or shopping malls. This information was received and collected by CDA ^ at 6:00. The customer input obtained from the video conversion box at the time of operation 606 requires immediate action, such as selecting a channel for a TV monitoring device, or requesting local information. Other customer information may be less eager to deal with, such as whether home viewers are still watching the same program content (channel) as reported in the previous data interval. Urgent information that must be immediately communicated to another component, as well as other information that can be communicated later, is automatically determined by the CDA. On the next assignment 608, the system will upload the collected viewing information to SDA. This information includes information that does not need to be processed immediately, as described earlier. The time interval for the collected but not urgent viewing information is transmitted to the SDA for processing, depending on the system requirements and available resources. Therefore, this time interval can be determined according to the data storage capacity of the video conversion box and the communication rate between the video conversion box and the SDA. For the operations indicated in box 61 〇 of the flowchart, the CDA will receive SDA's content channel suggestions. The process of processing in SDA to generate suggestions can use the computing power of the SDA computer and any information obtained from the data manager for customary use. Artificial intelligence technology to achieve. Secondly, the work 'shown in the box 6 1 2 will display the SDA suggestion on the customer's display device. As mentioned previously, this display device may include a conventional television connected to a video conversion box, or may include a personal computer monitor connected to a video conversion box, or may include a wireless device connected to a video conversion box.

512634 五、發明說明（11) 裝置用顯示器，或能提供這功能的其它組成部份。然後， 繼續其它系統作業。 以上所舉實施例僅用以說明本發明而已，非用以限制 本發明之範圍。舉凡不違本發明精神所從事的種種修改或 變化，倶屬本發明申請專利範圍。 _512634 V. Description of the invention (11) Device display, or other components that can provide this function. Then, continue with other system operations. The above-mentioned embodiments are only used to illustrate the present invention, and are not intended to limit the scope of the present invention. Various modifications or changes that do not violate the spirit of the present invention fall within the scope of the present invention. _

第15頁 圖式簡單說明 第一圖是一方塊圖，顯示 地及使用者 所在地的各組成部份； 认的又細此部/么· "又；頭端所在 第二圖是一方塊圖，顯示出頭 情以及介接到内容供應業者的介面·衣置各組成部份的詳 第三圖是一方塊圖，顯 組成部份的詳情，· 戶糸統之視訊轉換盒各 第四圖是一方塊圖，撼-台電腦； 據以表不第二圖所示系統中的一 产採ί:圖疋一流程圖，顯示出第二圖所示使用者電腦的 2 ^ 以便依本發明從事内容傳送及服務傳送代理哭 的處理；和 口口 第：圖是一流程圖’顯示出依本發明之客戶端傳送代 理器的處理程序。 1〜 【圖式標號說明】 100 - 傳送糸統 102 - — 碩端裝置 104 —— 多重來源 106 - •視訊轉換盒 108 - -—收視裝置 110 —— 纜線頭端連接器 112 - _ 伺服器 114 —— -貢料管理器 202 —— 節目内容的來源 512634 圖式簡單說明 204------資料網路的資訊 2 0 6 ------類比影音訊號 2 0 8------數位影音訊號 210------直播衛星系統 212------類比對數位轉換器 22 0 ------高速網際網路服務 222------類比來源 30 2------纜線數據機 3 0 4------纔線介面 30 6------代理器 308------收視器介面 310------視訊轉換盒作業系統 40 0------電腦裝置 40 2------中央處理器 404------滑鼠組合 40 6------顯示器 40 7------直接存取儲存裝置 408------記憶體 410------程式產品讀取器 412 ------程式產品儲存裝置 413 ------網路 414 ------網路介面 416------連接器 50 2------流程圖方格The diagram on page 15 is briefly explained. The first picture is a block diagram showing the components of the location and the user's location; what is this detail? &Quot;Again; the second picture is a block diagram Shows the details and the interface of the content provider. The detailed third component is a block diagram showing the details of the component. The fourth image of the video conversion box of the household system is A block diagram of a computer; according to the invention, the system shown in the second figure is shown in the figure: a flowchart showing a user's computer shown in the second figure in order to engage in accordance with the present invention Processing of content delivery and service delivery agent crying; and mouth: the figure is a flowchart 'shows the processing program of the client delivery agent according to the present invention. 1 ~ [Illustration of drawing number] 100-Transmission system 102--Master device 104-Multiple sources 106-• Video conversion box 108---Viewing device 110-Cable head connector 112-_ Server 114 ——- Tribute Manager 202 —— Source of program content 512634 Brief description of the diagram 204 ------ Information of data network 2 0 6 ------ Analog video signal 2 0 8 --- --- Digital audio and video signals 210 ------ Live Satellite System 212 ------ Analog to Digital Converter 22 0 ------ High Speed Internet Services 222 ------ Analog Source 30 2 ------ Cable modem 3 0 4 ------ Online interface 30 6 ------ Agent 308 ------ Viewer interface 310 ----- -Video conversion box operating system 40 0 ------ Computer device 40 2 ------ Central processing unit 404 ------ Mouse combination 40 6 ------ Display 40 7-- ---- Direct access storage device 408 ------ Memory 410 ------ Program product reader 412 ------ Program product storage device 413 ------ Network 414 ------ network interface 416 ------ connector 50 2 ------ flow chart grid

第17頁 512634 圖式簡單說明 504------流程圖方格 50 6------流程圖方格 60 2------流程圖方格 604------流程圖方格 60 6------流程圖方格 608------流程圖方格 610------流程圖方格 612------流程圖方格 11111 第18頁Page 17 512634 Brief description of the diagram 504 ------ Flow chart box 50 6 ------ Flow chart box 60 2 ------ Flow chart box 604 ------ Flow chart box 60 6 ------ Flow chart box 608 ------ Flow chart box 610 ------ Flow chart box 612 ------ Flow chart box 11111 Page 18

Claims (1)

512634 六、申請專利範圍 1. 一種把内容傳送給客戶的電腦方法’該方法包 括： 從服務頭端連接器接收多重内容頻道以供客戶收視； 從客戶處接收與客戶收視有關的資訊； 根據接收的資訊，判定可能對客戶有興趣的一個選定 内容頻道；和 提供選定的内容。 2 ·如申請專利範圍第1項所述之方法，其中内容頻道 包括電視播送頻道。 3 ·如申請專利範圍第1項所述之方法，其中内容頻道 包括網際網路服務。 _ 4·如申請專利範圍第i項所述之方法，其中客戶包括 位以上的人士，從客戶接收資訊包括接收有關各該人 士的資訊。 二如申請專利範圍第4項所述之方法，其中從客戶處 妾收資訊包括接收有關一位以上人士對多重内容頻道之收 視模式的資訊。 y ^ 6 ·如申凊專利範圍第5項所述之方法，另包括使收視 杈式與某一人士聯結。 一企7章撼如嫌申請專利範15第1項戶斤述之方法’其巾客戶包括 構之類型的i從客戶處接收資訊則包括接收有關該企業機 J 貝 sfL。512634 6. Scope of patent application 1. A computer method for transmitting content to customers' The method includes: receiving multiple content channels from a service head-end connector for customers to view; receiving information related to customer ratings from customers; Information, identifying a selected content channel that may be of interest to customers; and providing selected content. 2. The method as described in item 1 of the scope of patent application, wherein the content channel includes a television broadcast channel. 3. The method as described in item 1 of the scope of patent application, wherein the content channel includes Internet services. _ 4. The method described in item i of the scope of patent application, where the client includes more than one person, and receiving information from the client includes receiving information about each person. 2. The method described in item 4 of the scope of patent application, wherein receiving information from the customer includes receiving information about the viewing mode of multiple content channels by more than one person. y ^ 6 · The method as described in claim 5 of the patent scope, further comprising connecting the viewing platform to a person. Chapter 7 of an enterprise is shocked to apply for the method described in the first paragraph of the patent application No. 15. The customer of the company includes the type of organization. The information received from the customer includes receiving information about the enterprise machine. 512634 六、申請專利範圍 9. 一種對客戶提供内容傳送的系統，該系統包括： 一客戶端傳送應用代理器，用以從多重内容頻道當中 監視及蒐集客戶對内容之收視有關的資訊；和 一設於客戶端傳送應用代理器的網路連接器，用以連 接到提供多重内容頻道的服務頭端，其中服務頭端接收與 客戶對内容之收視有關的資訊，並包含一服務傳送應用伺 服器，以便在收到與客戶收視有關的資訊後，即判定該客 戶可能有興趣的選定内容頻道，作為回應。 10. 如申請專利範圍第9項所述之系統，其中客戶包 括一位以上的人士，與客戶對内容之收視有關的資訊包含 該等一位以上人士的收視習性。 11. 如申請專利範圍第1 〇項所述之系統，其中客戶端 傳送應用代理器聯結到與其中一位人士之收視有關的資 訊。 12. 如申請專利範圍第9項所述之系統，其中客戶包 括一企業機構，而客戶端傳送應用代理器則提供客戶查 詢，以便從多重内容頻道當中提供與客戶對内容之收視有 關的資訊。 13. 如申請專利範圍第1 2項所述之系統，其中使用者 可能有興趣的選定内容頻道包括有關該企業機構之所在地 的資訊。 14. 一種對客戶提供資訊内容傳送的系統，該系統包 括 · 一服務頭端，用以提供多重資訊内容頻道以供該客戶512634 6. Scope of patent application 9. A system for providing content delivery to customers, the system includes: a client delivery application agent for monitoring and collecting information related to the viewing of content by customers from multiple content channels; and A network connector provided on the client delivery application agent for connecting to a service head end that provides multiple content channels, wherein the service head end receives information related to the client's viewing of the content and includes a service delivery application server , So that after receiving information about a customer ’s viewing, it is determined that the selected content channel may be of interest to the customer as a response. 10. The system described in item 9 of the scope of patent application, wherein the client includes more than one person, and the information related to the client's viewing of the content includes the viewing habits of these more than one person. 11. The system described in item 10 of the scope of patent application, wherein the client transmits the application agent to the information related to the viewing of one of the persons. 12. The system described in item 9 of the scope of patent application, wherein the client includes an enterprise organization, and the client delivery application agent provides the client query to provide information related to the client's viewing of the content from multiple content channels. 13. The system described in item 12 of the scope of the patent application, wherein the selected content channel that the user may be interested in includes information about the location of the business organization. 14. A system for providing information content transmission to a customer, the system includes a service head for providing multiple information content channels for the customer 第20頁 512634 六、申請專利範圍 收視；和 於接收裝置上執行的一服務傳送應用伺服器，以便從 客戶端傳送應用代理器接收與客戶收視有關的資訊，其中 服務傳送應用伺服器係在接收裝置上執行，以便從多重内 容頻道當中監視及蒐集與客戶對内容之收視有關的資訊， 而服務傳送應用伺服器則在收到與客戶收視有關的資訊 後，即判定該客戶可能有興趣的選定内容頻道，作為回 應。 15. 如申請專利範圍第1 4項所述之系統，其中客戶包 括一位以上的人士，而與客戶對内容之收視有關的資訊係 關於該等一位以上人士的收視習性。 16. 如申請專利範圍第1 5項所述之系統，其中服務傳 送應用伺服器聯結到與其中一位人士之收視習性有關的資 訊。 17. 如申請專利範圍第1 4項所述之系統，其中多重資 訊内容頻道包括電視播送頻道。 18. 如申請專利範圍第1 4項所述之系統，其中多重資 訊内容頻道包括網際網路服務。 19. 一種對客戶傳送内容的系統，該系統包括一個以 上可供執行各程式指令與接收資料集的處理器，其中各程 式指令係經執行而使處理器： 從服務頭端連接器接收多重内容頻道以供客戶收視； 從客戶處接收與客戶收視有關的資訊； 根據接收的資訊，判定可能對客戶有興趣的一個選定Page 20 512634 VI. Patent scope viewing; and a service delivery application server executing on the receiving device, so as to receive information related to customer viewing from the client delivery application agent, wherein the service delivery application server is receiving It is implemented on the device to monitor and collect information related to the customer's viewing of content from multiple content channels, and the service delivery application server determines the selection that the customer may be interested in after receiving the information related to the customer's viewing. Content channel, in response. 15. The system described in item 14 of the scope of patent application, wherein the client includes more than one person, and the information related to the client's viewing of the content is about the viewing habits of these more than one person. 16. The system described in item 15 of the scope of patent application, wherein the service delivery application server is connected to information related to the viewing habits of one of the persons. 17. The system described in item 14 of the scope of patent application, wherein the multi-information content channel includes a television broadcast channel. 18. The system described in item 14 of the scope of patent application, wherein the multi-information content channel includes Internet services. 19. A system for transmitting content to a client, the system includes more than one processor capable of executing various program instructions and receiving data sets, wherein each program instruction is executed to cause the processor to receive multiple contents from a service head-end connector Channel for customers to watch; Receive information related to customer ratings from customers; Based on the received information, determine a selection that may be of interest to customers 第21頁 512634 六、申請專利範圍 内容頻道；和 提供選定的内容。 20. 一種用於一電腦系統内的程式產品，該電腦系統 係執行錄於一電腦可讀取媒體上的各程式步驟以實現對客 戶傳送内容的方法，該程式產品則包括： 一可錄式媒體； 一具有各電腦可讀取指令並可由電腦糸統執行以從事 各作業的程式，該等作業包括： 從服務頭端連接器接收多重内容頻道以供客戶收視； 從客戶處接收與客戶收視有關的資訊； 根據接收的資訊，判定可能對客戶有興趣的一個選定 内容頻道；和 提供選定的内容。Page 21 512634 VI. Patent Application Content Channel; and Provide selected content. 20. A program product for use in a computer system. The computer system executes various program steps recorded on a computer-readable medium to realize the method of transmitting content to customers. The program product includes: a recordable Media; a program that has computer-readable instructions and can be executed by the computer system to perform various tasks, including: receiving multiple content channels from a service head-end connector for customer viewing; receiving and viewing from a customer Relevant information; a selected content channel that may be of interest to customers based on the information received; and provision of selected content. 第22頁Page 22
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