TW498258B

TW498258B - Online focused content generation, delivery, and tracking

Info

Publication number: TW498258B
Application number: TW089122691A
Authority: TW
Inventors: Bill E Niffenegger; Joseph P Thoennes; Douglas D Tuttle
Original assignee: Onflow Corp
Priority date: 1999-10-28
Filing date: 2000-10-27
Publication date: 2002-08-11
Also published as: WO2001031492A2; WO2001031492A3; AU2118401A; EP1250655A2

Abstract

A method, system, and commuter program product provide authoring, generation, delivery, authentication, and tracking for online content. Delivered content is personalized based on demographic information describing the user, client information describing the hardware and software environment at the client, and other factors. Content is generated and displayed using a plug-in for a web browser, capable of outputting premium-level content without requiring large amounts of bandwidth or downed times. Client views of and interactions with displayed content are monitored and tracked, and may be used as a basis for advertising billings, sales, or other commercial interactions.

Description

498258 A7 五、發明說明（t 經濟部智慧財產局員工消費合作社印製發明範疇本發明與線上内容有關’尤其，本發明與一種用來提件編窝、產生、傳送、驗證及追蹤此類内容的方法、系統及電腦程式產品有關。背景技藝説明全球資訊網（Wodd Wide Web)越來越變成受廣告推動的傳播媒介。隨著Web商業化不斷成長，含有橫幅廣告及突現式廣告的web網頁已普遍存在。此類的廣告通常會沿著使用者畫面邊緣顯示，或顯示在其他内容的最上面;^以當使用者檢視其他内容時，可強制使用者看到廣告。在許多情況下，web網頁的建構方式是先看到廣告數秒鐘之後，才會出現其餘的内容，以利於增加使用者檢視廣告的時間。一般而言，廣告客户非常有興趣追蹤關於其廣告的使用者行爲，並且特別有興趣確定哪一類人口統計學群組可會對其產品或服務感興趣。藉由鎖定特定人口統計學群爲目標並監視結果，廣告客户可增加其廣告及其定位的效性，並自訂廣告來迎合特定讀者群。因此，廣告客户費相當大的努力來獲得有關於使用者與其廣告間互動的訊0 針對全球資訊網（World Wide Web)上的線上廣告，廣客户可追蹤有關於使用者及廣告穿透力的特定資訊。如，内容供應商可提供廣告「點擊計數」，指出在給定時間期間内接收到多少次對該廣告的「GETj要求。但是，能有耗資告例 (請先閱讀背面之注音？事項再填寫本頁) -4- -變 --------IT---------^丨-Φ--------*----V------------ 498258 A7498258 A7 V. Description of the invention (t Printed by the Consumer Property Cooperative of the Intellectual Property Bureau of the Ministry of Economics The scope of the invention The invention is related to online content 'In particular, the invention is related to a type of nesting, production, transmission, verification and tracking Background, technology, and computer program products. Background Art Description The Wod Wide Web is becoming an advertising-driven communication medium. As the commercialization of the Web continues to grow, web pages containing banner ads and pop-up ads Already common. Such ads are usually displayed along the edge of the user ’s screen or on top of other content; ^ to force the user to see the ad when the user views other content. In many cases, Web pages are constructed by seeing the ad for a few seconds before the rest of the content appears to help increase the amount of time users spend viewing the ad. Generally speaking, advertisers are very interested in tracking user behavior about their ads, and Of particular interest in determining what type of demographic group may be interested in their products or services. Targeting specific demographic groups and monitoring the results, advertisers can increase the effectiveness of their ads and their targeting, and customize ads to cater to specific readership groups. Therefore, advertisers spend considerable effort to obtain relevant users News about interactions with their ads0 For online ads on the World Wide Web, customers can track specific information about users and ad penetration. For example, content providers can provide ad "click counts" , Indicate how many times "GETj requests" have been received for this advertisement within a given period of time. However, there can be examples of cost (please read the note on the back? Matters before filling out this page) -4- -Change ---- ---- IT --------- ^ 丨 -Φ -------- * ---- V ------------ 498258 A7

五、發明說明（2 ) 經濟部智慧財產局員工消費合作社印製此一的「點擊计數」；f； ♦是供有關於每位使用者是否眞的有檢視廣告的精確資訊；例如，使用者的㈣器可能未接收到廣告，使用者可能已關閉其瀏覽器上的圖形，使用者可能已捲動到網頁的另一部份，或者使用者可能完全忽視廣告0 如熟知技藝人士所知，内容供應商可爲廣告客户提供有關於與廣告關聯之「點擊瀏覽」數量的資訊（即，使用者按一下廣告來顯示另一頁網頁的次數）。此類資訊提供初級的追蹤使用者行爲，但僅取得一小部份感興趣的使用者。許多檢視廣告的使用者不會按一下廣告，而其他使用者可能會按一下任何所看到的訊息，以至於點擊瀏覽可能不會像其他資訊一樣重要。另外，通常無法知道已按一下廣告之特定使用者的人口統計學資訊。熟知技藝人士還已知在監視使用者行爲方面的更複雜嘗試。許多W e b網站採用Γ co〇kies」（儲存在使用者本機硬碟上的小型檔案）來識別使用者身份並追蹤重複存取網站的來訪者。如果已根據使用者前次拜訪網站的資訊來得知有關於使用者的資訊，則可能爲使用者自訂瀏覽體驗，以便迎合其喜好。某些網站（諸如my.yahoo.com)上的使用者填寫螢幕上表單，來指出其感興趣的資訊類型。使用者的硬碟上會儲存cookie，以便未來造訪網站時識別使用者身份。然後，web網站可根據先前提供的使用者資訊來提供内容（及廣告）。儘管非常有用，但是因爲cookies僅限於在給定網路内運本紙張尺度適用中國國家標準（CNS)A4規袼（210 X 297公釐） (請先閱讀背面之注意事項再填寫本頁)V. Description of the invention (2) The Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs printed this "click count"; f; ♦ is for accurate information about whether each user is obsessed with viewing ads; for example, using The user ’s device may not have received the ad, the user may have closed the graphic on their browser, the user may have scrolled to another part of the webpage, or the user may have completely ignored the ad. As known to those skilled in the art , Content providers can provide advertisers with information about the number of "click-throughs" associated with an ad (i.e. the number of times a user clicked on an ad to display another page). This type of information provides an initial level of tracking user behavior, but only captures a small number of interested users. Many users viewing ads do not click on the ad, while other users may click on any message they see, so that a click-through may not be as important as other information. In addition, it is often not possible to know the demographic information of a particular user who has clicked on an ad. Those skilled in the art also know of more complex attempts at monitoring user behavior. Many Web sites use Γ co〇kies ”(small files stored on the user's local hard drive) to identify users and track visitors who repeatedly visit the site. If the information about the user is already known based on the information of the user's previous visit to the website, the browsing experience may be customized for the user to suit his preference. Users on some websites (such as my.yahoo.com) fill out on-screen forms to indicate the type of information they are interested in. Cookies are stored on the user's hard drive so that they can be identified when they visit the site in the future. The web site can then provide content (and advertising) based on previously provided user information. Although very useful, because cookies are limited to transport within a given network, this paper size applies Chinese National Standard (CNS) A4 (210 X 297 mm) (Please read the notes on the back before filling out this page)

-AW t----------------N---u.----------- 五、發明說明（3 ) 7，所以價値有限。特定web網站储存的c〇〇kie通常限於網站或限於相關web網站才能存取，而其内容僅㊁有該web網站㈣器上執行之應用程式可解譯的資气 ^例如，cookie可儲存使用者ID，以便在專屬資料庫中的二別孩使用者）。因此，⑶Qkies不提供可讓廣告客户追縱用者對於其在數個不同web網站上之廣告反應的機制。 —般而言Μ專統瀏覽器不具有可提出使用者存取内容報告的=面性機制’包括檢視、互動、内容顯示有多久的時間等等。另外，傳統瀏覽器通常無法呈現高品質圖形、音效及互動。在某些情況下，可能會呈現圖形及動畫，但是口有美本頻寬可供下載大型㈣使用。冑了顯示特殊效果;;能使用外掛私式，但是現有系統都無法使用最小頻優質内容。，、、小見此外，隨著網際網路愈來愈普及，而不斷有新的硬體裝置及環境可用來存取Web。在許多情況下，這些裝置及環境的特殊特性、功能及限制可能會有顯著不同。例如，^ 備Web功能的行動電話可提供完全不同於執行先進瀏覽器 <桌上型電腦的瀏覽體驗。連線速率及頻寬還可能影響使用者的瀏覽體驗。目前還沒有全面性結構可根據使用者環境的功能及限制來提供眞正可自訂的内容。需要一種可根據諸如人口統計學、性格分析等等的使用者特性及硬體、軟體及連線特性來爲使用者提供個人化内容（諸如廣告）的方法、系統及電腦程式產品。本紙張尺度適用中國國家標準(CNS)A4規格(21万 -6 - 297公釐）經濟部智慧財產局員工消費合作社印製 498258 A7 -------- -§7^__ 五、發明說明（4 ) 進一步需要—種用來追蹤使用者對傳送内容之行爲的方法、系統及電腦程式產品，並且其追縱方式與網域無關，並具有更大的彈性及改進的資訊。進一步需要-種用來顯示優質内容的方法、系統及電腦程式產品，顯示的内容包括圖形、音效及互大量的頻寬及/或下載時間。、進一步需要一種用來提供有助於有效且容易編寫精緻及複雜内容之編寫環境的方法、系統及電腦程式產品。發明概述本發明提供一種多媒體編寫及播放系統，其沒有先前技藝的限制，並提供有關於内容產生及追蹤的額外彈性。使用者的瀏覽器中内建播放器用户端（或作爲外掛程式），其旎夠在瀏覽器視窗内呈現複雜及互動内容。當使用者存取含有播放器用户端所播放之内容的網頁時，播放器用户端與内容伺服器通訊，以便取得内容。提供給播放器用户端的内容係用指令碼（scripting)語言中的指令形式。藉由將供再現内容的部份處理負載從伺服器移至用户端，本發明能夠呈現精緻的内容，而不需要下載大量資料。播放器用户端監視有關於其顯示之内容的使用者行爲。描述此類行爲的資訊會傳輸至資料集合伺服器，供追蹤用途運用。會授予每個播放器用户端唯一識別碼，使得資料集合伺服器可更有效地追蹤使用者行爲。首初安裝播放器用户端時或幾天後，會收集有關於使用者的描述性資訊，以便將播放器用户端識別碼與此類資訊關聯。因此，可提本紙張尺度適用中國國家標準（CNS)A4規格（21〇 x 297公釐）-AW t ---------------- N --- u .----------- 5. Description of the invention (3) 7, so the price is limited. The 〇kie stored on a particular web site is usually limited to the website or to the relevant web site, and its content is only available for interpretation by the application running on the web site's device ^ For example, cookies can be stored User ID, so as to be the second user in the exclusive database). Therefore, ⑶Qkies does not provide a mechanism for advertisers to track users' response to their advertisements on several different web sites. -In general, the M-specific unified browser does not have a "face-to-face mechanism" that can provide users with access to content reports, including viewing, interaction, how long the content is displayed, and so on. In addition, traditional browsers often fail to present high-quality graphics, sound effects, and interaction. In some cases, graphics and animation may be presented, but the US bandwidth is available for downloading large cards. I can display special effects; I can use the plug-in private type, but the existing system cannot use the lowest frequency high-quality content. In addition, as the Internet becomes more and more popular, new hardware devices and environments are constantly available to access the Web. In many cases, the special characteristics, functions, and limitations of these devices and environments may vary significantly. For example, a web-enabled mobile phone can provide a completely different browsing experience than an advanced browser < desktop computer. Connection speed and bandwidth may also affect the user's browsing experience. There is currently no comprehensive structure to provide customizable content based on the capabilities and limitations of the user environment. There is a need for a method, system, and computer program product that can provide users with personalized content, such as advertising, based on user characteristics such as demographics, personality analysis, and hardware, software, and connectivity. This paper size applies the Chinese National Standard (CNS) A4 specification (210,000-6-6297 mm) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 498258 A7 -------- -§7 ^ __ V. Invention Explanation (4) Further needs—a method, a system and a computer program product for tracking users' behaviors about transmitting content, and the tracing method has nothing to do with the domain, and has greater flexibility and improved information. There is a further need for a method, system, and computer program product for displaying premium content. The displayed content includes graphics, sound effects, and a large amount of bandwidth and / or download time. Further, there is a need for a method, system, and computer program product to provide a writing environment that facilitates efficient and easy writing of delicate and complex content. SUMMARY OF THE INVENTION The present invention provides a multimedia authoring and playback system that is not limited by previous technologies and provides additional flexibility regarding content generation and tracking. The built-in player client (or as a plug-in) in the user's browser is not enough to present complex and interactive content in the browser window. When a user accesses a web page containing content played by the client of the player, the client of the player communicates with the content server in order to obtain the content. The content provided to the player client is in the form of instructions in a scripting language. By moving part of the processing load for reproducing the content from the server to the client, the present invention can present refined content without downloading a large amount of data. The player client monitors user behavior regarding the content it displays. Information describing such behavior is transmitted to the data collection server for tracking purposes. Each player client is given a unique identifier, which enables the data collection server to track user behavior more effectively. When the player client is first installed or after a few days, descriptive information about the user is collected in order to associate the player client identifier with such information. Therefore, the size of the paper can be applied to the Chinese National Standard (CNS) A4 specification (21 × 297 mm)

-------^--------- (請先閱讀背面之注意事項再填寫本頁) --------- ___________ 498258 經濟部智慧財產局員工消費合作社印製 A7 五、發明說明（5 ) 供廣告客户有關於檢視其廣告内容妒〜從用者的人σ絲斗與及行爲的詳細資訊。提供完整的、，、/子摘。、无”十學報告及資料採播放器還能夠傳達用來描述廣告是否有顯示在畫面上、顯示廣告的時間長度及使用者與廣告之間發生的-互動（若有的話）等資訊。以播放器提供給資科集合飼服器的資訊爲基礎，廣告客户可自訂内容，可決定廣告費用（根據使用者檢視廣告的品質及人口統計學），並可發展出使用者的個人資料。廣告及其他内容係由中央飼服器提供，並以對存取廣告内容的監視，以及諸如點擊計數及其他互動的使用者行爲爲基礎，來向廣告發行者收費。可按交易來向廣告客尸收費，並配合每位使用者與廣告間互動的詳細資訊來決定廣告費用。因此，本發明包含下列組件的任一項或所有項目：一播放器用户端，用來在用户端上提供資料、音效、互動、追蹤及編寫；一内容伺服器，用來提供内容，以便響應來自於播放器用户端的要求；一編寫伺服器，用來作爲供建立、修改及發行内容的主應用程式；一資料集合伺服器，用來接收及追蹤内容「供應」及使用者對於供應之内容的反應；以及，一知識庫，用來分析從播放器用户端及其他來源所收集的資料。本發明能夠顯示優質内容，而不需要大量頻寬或下載時間。例如’在一項具體實施例中，本發明可顯示廣播_電視-品質的内文及效果，包括燈光、扭曲、發光、糢糊 -8- 本紙張尺度適用中關家標準（CNS)A格（2W χ 297公董------- ^ --------- (Please read the notes on the back before filling this page) --------- ___________ 498258 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs System A7 V. Invention Description (5) Provide advertisers with detailed information about viewing the content of their advertisements, jealousy and behavior of users. Provide complete,,, / sub-digests. The "No, Ten" report and data collection player can also convey information used to describe whether the ad is displayed on the screen, the length of time the ad is displayed, and the interactions between the user and the ad (if any). Based on the information provided by the player to the Gathering Feeder, advertisers can customize the content, determine the advertising cost (based on the quality and demographics of the ads viewed by the user), and develop user personal data Advertisements and other content are provided by a central feeder and are charged to publishers based on monitoring of access to the ad content and user behavior such as click counting and other interactions. Advertisers can be billed on a transaction basis Charge, and determine the cost of advertising in accordance with the details of each user's interaction with the advertisement. Therefore, the present invention includes any or all of the following components: a player client to provide data on the client, Audio, interaction, tracking and writing; a content server to provide content in response to requests from the player client A writing server to serve as the main application for creating, modifying, and publishing content; a data collection server to receive and track content "provisions" and user responses to the supplied content; and a knowledge base To analyze data collected from the player client and other sources. The present invention can display high-quality content without requiring a large amount of bandwidth or download time. For example, 'In a specific embodiment, the present invention can display the content and effects of broadcast-TV-quality, including lighting, distortion, light, and blur-8-This paper standard applies to China Standards (CNS) Class A ( 2W χ 297

498258 A7498258 A7

經濟部智慧財產局員工消費合作社印製五、發明說明（6 ) 化、21/2D旋轉、對換等等。額外的效果包括精緻的互動、不接受匿名及完全透明化，以及爲了使動畫順暢的高幢速度。可監視使用者的輸入及互動，並追縱任何想要的細節程度。本發明極其彈性且容易使用，並採用高度模組化的物件導向式資料流程架構，可提供最大彈性及強大功能的編窝能力。本發明還提供一種用來確認呈現之内容完整性的系統，其方式是先執行驗證檢查，之後才播放内容。如果内容未通過檢查，則不會播放，以此方式防止非法内容修改（以及避免傳輸錯誤）。本發明提供用來識別特定用户端機器之每位使用者的功能，並提供用來以所收集到之每位使用者的資訊爲基礎來個人化内容的功能。任何數量的人都可經過識別並與用户端機器關聯，使得内容伺服器能夠將適當的内容提供給目前活動中的人。以此方式可增加直接使用者會對内容感興趣的可能性，並藉此提高廣告目標、銷售、消費者喜好等等的價値。本發明進一步提供用來識別特定類型之用户端機器及_ 聯瀏覽器的功能。因此，可根據用户端硬體及敕體的特歹朱特性及限制來個人化内容。例如，諸如行動電話或無、線 P D A (個人數位助理）之類裝置上顯示的内容可能使用特％適合此類裝置的小型螢幕及有限解析度的格式。藉由根$ 使用者機器的限制來個人化内容，本發明提供用來提高使用者線上體驗品質至最高程度的技術。 -9 - 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公爱） (請先閲讀背面之注意事項再填寫本頁)Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention (6), 21 / 2D rotation, swap, etc. Additional effects include sophisticated interactions, non-acceptance of anonymity and full transparency, and high-speed building for smooth animation. Monitor user input and interaction and track any level of detail you want. The invention is extremely flexible and easy to use, and adopts a highly modularized object-oriented data flow architecture, which can provide nesting capabilities with maximum flexibility and powerful functions. The present invention also provides a system for confirming the integrity of the presented content by performing a verification check before playing the content. If the content fails the inspection, it will not be played, thus preventing illegal content modification (and avoiding transmission errors). The present invention provides a function for identifying each user of a specific client machine, and a function for personalizing content based on information collected by each user. Any number of people can be identified and associated with the client machine, enabling the content server to provide the appropriate content to the person at the current event. In this way, it is possible to increase the likelihood that direct users will be interested in the content, and thereby increase the price of advertising goals, sales, consumer preferences, etc. The present invention further provides a function for identifying a specific type of client machine and a linked browser. Therefore, you can personalize the content based on the characteristics and limitations of the client hardware and carcass. For example, content displayed on devices such as mobile phones or wireless, line P D A (Personal Digital Assistant) may use small screens and limited-resolution formats that are particularly suitable for such devices. By personalizing the content based on the limitations of the user's machine, the present invention provides techniques to improve the quality of the user's online experience to the highest degree. -9-This paper size applies to China National Standard (CNS) A4 (210 X 297 public love) (Please read the precautions on the back before filling this page)

ϋ ϊ I I I I n I ϋ 1 ϋ I I I I I l n I ϋ I I ϋ —u n I I I I I n n I ϋ n I 498258 A7 B7 五、發明說明（7 ) 本發明進一步提供用來驗證傳送之内容及用來防止顯示或播放未經授權内容的功能。本發明提供用來以直覺、高效率及容易使用的方式來產生内容的編寫環境。使用資料流程圖來内部描繪内容，並使用多形態物件導向式硬體架構來建構内容，以利於提高彈性及鞏固性至最大程度。圖式簡單描述圖1顯示根據本發明具體實施例之系統架構的方塊圖。圖2顯示根據本發明項具體實施例之包括内容請求、產生及顯示之交易的流程圖。圖3顯示用來實施本發明之一組資源的方塊圖。圖4顯示根據本發明項具體實施例之編寫操作的方塊圖。圖5顯示根據本發明項具體實施例之發行操作的方塊圖。圖6顯示根據本發明項具體實施例之内容播放操作的方塊圖。圖7顯示根據本發明項具體實施例之資料傳送操作的方塊圖。圖8顯示根據本發明具體實施例之用來下載編寫環境之網站結構的方塊圖。圖9顯示含有本發明提供之編寫環境之畫面的圖式。圖1 〇顯示可在發行之前由作者及商標或贊助所自訂之内容的範例。 10- 本紙張尺度適用中國€^準（CNS)A4規格咖x 297公髮） (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 I — I I ! — β — — — — — — — — — — — — — — — — — — · 經濟部智慧財產局員工消費合作社印製 498258 A7 B7___ 五、發明說明（8 ) 圖1 1顯示内容之自訂操作的範例。圖1 2顯示使用者專案畫面的範例。圖1 3顯示含有主題專案解決方案之工作表的範例。圖1 4顯示内容元件控制台的範例。圖1 5示控制台提示説明的範例。圖1 6顯不非週期性波形的範例。圖1 7顯示週期性波形的範例。圖1 8顯示使用資料流程圖實施之内容元件的範例。較佳具體實施例詳細説明以下的説明提出透過網路送達廣告並在W e b網頁上顯示廣告的本發明系統。但是，熟知技藝人士應明白，可利用類似於下文中説明的方法，個人化、傳送及追蹤任何類型的内容（無論是否與廣告有關，也無論是否在Web網頁上顯示），而不會脱離本發明的精神及基本特性。定義除了本文中已定義的術語以外，電腦、市場及網際網路通訊中常用的所有術語應具有該社群中爲該術語給定的意義。以下提供的定義限於解説用途，並且不是用來限制如本文中申請之本發明的範疇。專案-可編輯的檔案（extension .ofb)，包括來源物件及内部使用者介面（UI)控制項。來源物件—用於建構特定專案的物件集。可包括文字檔案、影像、指令碼（scripts)、專屬格式元件、音效等等。元件-内容檔案中内嵌的工具、圖形、效果或處理程 -11 - 本紙張尺度適用中國國家標準（CNS)A4規格（21〇 χ 297公釐） (請先閱讀背面之注意事項再填寫本頁) ^--------------------u___________ϊ ϊ IIII n I ϋ 1 ϋ IIIII ln I ϋ II ϋ —un IIIII nn I ϋ n I 498258 A7 B7 V. Description of the invention (7) The present invention further provides for verifying the content of the transmission and for preventing display or playback Features of authorized content. The present invention provides a writing environment for generating content in an intuitive, efficient, and easy-to-use manner. Data flow diagrams are used to internally depict content, and polymorphic object-oriented hardware architecture is used to construct content to help increase flexibility and consolidation to the maximum extent. Brief Description of the Drawings Figure 1 shows a block diagram of a system architecture according to a specific embodiment of the present invention. Figure 2 shows a flowchart of a transaction including content request, generation, and display according to a specific embodiment of the invention. Figure 3 shows a block diagram of a set of resources used to implement the present invention. Figure 4 shows a block diagram of a write operation according to a specific embodiment of the invention. Fig. 5 shows a block diagram of a issuing operation according to a specific embodiment of the invention. Fig. 6 shows a block diagram of a content playback operation according to a specific embodiment of the invention. Figure 7 shows a block diagram of a data transfer operation according to a specific embodiment of the invention. FIG. 8 shows a block diagram of a website structure for downloading an authoring environment according to an embodiment of the present invention. FIG. 9 is a diagram showing a screen including a writing environment provided by the present invention. Figure 10 shows an example of what can be customized by the author and the trademark or sponsor before distribution. 10- This paper size applies to China's standard (CNS) A4 size coffee x 297. (Please read the precautions on the back before filling out this page.) Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economy — — — — — — — — — — — — — — — — — — · Printed by the Intellectual Property Bureau of the Ministry of Economic Affairs, Consumer Cooperatives 498258 A7 B7___ V. Description of the invention (8) Figure 1 1 Example of a custom operation for displaying content . Figure 12 shows an example of a user project screen. Figure 13 shows an example of a worksheet with a theme project solution. Figure 14 shows an example of a content component console. Figure 15 shows an example of a console prompt. Figure 16 shows an example of an aperiodic waveform. Figure 17 shows an example of a periodic waveform. Figure 18 shows an example of a content element implemented using a data flow diagram. Detailed description of the preferred embodiment The following description proposes a system of the present invention that serves advertisements over the Internet and displays the advertisements on a Web page. However, those skilled in the art should understand that methods similar to those described below can be used to personalize, deliver, and track any type of content (whether related to advertising or whether it is displayed on a Web page) without leaving The spirit and basic characteristics of the present invention. Definitions In addition to the terms already defined in this article, all terms commonly used in computer, marketing, and Internet communications should have the meaning given to that term in that community. The definitions provided below are for illustrative purposes only and are not intended to limit the scope of the invention as applied herein. Project-editable file (extension .ofb), including source objects and internal user interface (UI) controls. Source Object—A collection of objects used to construct a particular project. Can include text files, images, scripts, proprietary format components, sound effects, and more. Components-tools, graphics, effects, or processes embedded in the content file-11-This paper size applies to China National Standard (CNS) A4 (21〇χ 297 mm) Page) ^ -------------------- u___________

二 :元件可包含編寫期間使用的參數控制項者-工作表中選取’如下文中參考圖13的説明。 _:邵使用者介面(UI)控制項一内容檔案中内嵌的互動圖形凡。例如，作者藉由改變參數來處理 (UI)控制項。 ”文用有，丨面 2色'系統物件的權限描述項。諸如作者、管理員或發類的角色會指定给專案，並且，每項角色都具有-、、且人專案有關的特定權限特性。策劃者-建立新專案㈣的作者。在_始的時候，策 =也是專案的管理員及唯一作者。如果策劃者是已㈣勺發仃者，則其本身也是專案的唯一發行者。管=員-包括專案所有權限的角色。在一項具體實施例，每件專案只有一位管理員。在剛開始時，管理員是策劃者。官理員可指派任何專案權限，包括管理、編寫、發行及檢視。 Λ 作者：包括專案編輯權限的角色。每件專案可以有多位作者田作者建互新專案時，或現有專案的管理員指派存取權限給作者時，則會授予作者存取權限。作者還可能是特ί專ΐ的管理員，其方式是υ建立專案，或2)現有專案的管理員指派專案管理權限給該作者。發行者-包括發行專案至Web權限的角色（也就是，建立發行集及文章權限）。由管理員指派發行者權限至專案。查閲者-只包括專案檢視權限的角色。發行集-内容實體或發行空間，可含有任何數量的文 -12- (請先閱讀背面之注意事項再填寫本頁) -----—訂-------- 經濟部智慧財產局員工消費合作社印製 ά—φ--------*——..____________2: The component may include parameter control items used during writing. Select from the worksheet as described below with reference to FIG. 13. _: Shao user interface (UI) controls-interactive graphics embedded in content files. For example, authors manipulate (UI) controls by changing parameters. "The use of the text, 丨 2-color 'system object's permission description items. Roles such as author, administrator, or post will be assigned to the project, and each role has-, and specific permissions characteristics related to the project. . The planner-the author who created the new project. At the beginning, the policy = is also the administrator and the sole author of the project. If the planner is the developer who has already started the project, he is also the sole publisher of the project. = Member-the role that includes all the permissions of the project. In a specific embodiment, there is only one administrator for each project. At the beginning, the administrator is the planner. The administrator can assign any project permissions, including management, writing , distribution and viewing of Λ: includes edit access to the role of each project can have multiple authors build upon the mutual field of new projects or existing project administrator to assign access rights to an author, will be granted to authors deposit The author may also be a special administrator, which is to create a project, or 2) the administrator of an existing project assigns project management permissions to the author. The role of project-to-web permissions (that is, create distribution set and article permissions). The administrator assigns publisher permissions to the project. Viewers-roles that include only project viewing permissions. Distribution set-content entity or distribution space, can Contains any amount of text-12- (Please read the precautions on the back before filling out this page) -----— Order -------- Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs—φ- ------- * ——..____________

本紙張尺度適用令國國家標準（CNS)A4規格（210 X 297公爱 498258 A7 B7 五、發明說明（10) 章。將藉由PUB號碼來識別發行集（如下文中的説明）。文件-發行的内容檔案（extensi〇n 〇fb)。將藉由唯一内嵌的ART ID來識別文章（如下文中的説明）。文章是含有來源檔案並已移除内容以控制項的特定專案執行個體；換言之，最後結果是傳送至播放器用户端。人口統計學-將接收發行集的目標群組。執行個體-指定傳送或「供應」文章至播放器。將藉由唯一的TID來識別執行個體（如下文中的説明）。發行-建立含有源自於專案之一項或一項以上文章的發行集。建立引用文早的HTML<embed>標記。載入-傳送發行集至内容伺服器，建立適當的檔案連結，確認載入，以及傳送正確的發行集萬用資源定址 (Uniform Resource Identifier ; URI)至發行者，以便納入主 HTML Web網頁。載入操作處理發行集工作並設定用來供應内容的伺服器環境。供應内容及追縱現在請參考圖1 ’圖1顯示根據本發明具體實施例之系統架構的方塊圖。播放器用户端i 〇 5是瀏覽器丨〇 4的外掛程式’其中瀏覽器可能是諸如Netscape Navigator或Microsoft Internet Explorer的傳統瀏覽器。在替代具體實施例中，提供的播放器用户端1 〇 5可能是升級版瀏覽器内含（或繫結）的功能元件。還有另一項具體實施例中，提供的播放器用户端1 0 5可能是獨立的軟體產品。熟知技藝人士應明白，本發明的播放器用户端可能在任何軟體環境背景中提供， -13 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） C請先間讀背面之法意事頊再填寫本買) -------訂---------線！經濟部智慧財產局員工消費合作社印製 498258 五、發明說明（ 11 例如，電子郵件應用程式、螢幕保護程式、行動電話或 P D A應用程式、終端機、視訊轉換盒（set t〇p b〇x)等等。因此，下文中提及瀏覽器外掛程式内容方面的本發明詳細説明中，不可視爲限制本發明的範疇。播放器用户端1 〇 5能夠解譯來自於内容伺服器丨〇 2的指令’並經由輸出裝置1〇6(通常是顯示幕及/或音訊輸出裝置）來顯示内容。在一項具體實施例中，來自於内容伺服器102的指令係作爲播放器用户端1〇5使用的二進位檔來提供，以便建構供執行想要之功能的内部資料流程圖示。下文中將詳細説明播放器用户端丨〇 5的操作。 p内客伺服器1 02以指令及/或靜態檔案形式來提供由播放器用户端1 0 5顯示的内容。内容伺服器丨〇 2接受來自於播放二用户知1 〇 5的内容要求，並傳送要求的内容來響應提出的内容要求。在一項具體實施例中，每當提出的内容要求時，内容伺服器丨〇 2都會傳送資訊至資料集合伺服 1〇3，以利於在知識庫3 〇6中追蹤該内容要求。貝料集5伺服器1 〇 3收集用來描述使用者及交易的料。廣告客户及内容供應商使用此類資料供追縱用途，取得有關於使用者、電腦組態配置等等的個人資料資訊知識庫306儲存飼服器1〇3所收集的資料，並將此類料供追縱用途使用。在一項且#眘点 > 欠貝"、月且實施例中’知識庫3 〇 6 父[貝料表的形式來組織儲存的資料，以便協助追縱費及人口統計學分析。例如， J 人易貝科表可包括用來描述、評細資訊、使用者的硬體及軟體環境、使用者存案表器資並線資以計 -14 - 本紙張尺度適财關格（21Q x 297公iThis paper size applies the national standard (CNS) A4 specification (210 X 297 public love 498258 A7 B7) Chapter V (10) of the invention description. The issue set will be identified by the PUB number (as explained below). Documents-Issue Content file (extensi〇n 〇fb). Articles will be identified by a unique embedded ART ID (as explained below). Articles are specific project instances that contain source files and have content removed to control; in other words The final result is sent to the player client. Demographics-the target group that will receive the distribution. Instances-Specify to send or "send" articles to the player. The instance will be identified by a unique TID (see below) Description in the article). Distribution-Create a distribution set containing one or more articles derived from the project. Create a citation HTML < embed > tag. Load-Send the distribution set to the content server and build the appropriate Link to the file, confirm loading, and send the correct Uniform Resource Identifier (URI) to the publisher for inclusion in the main HTML Web page. Operate the distribution set and set the server environment for content provision. Please refer to Figure 1 for details of content provision and tracking. Figure 1 shows a block diagram of the system architecture according to a specific embodiment of the present invention. Player client i 〇5 Is a plug-in of the browser 丨〇4, where the browser may be a traditional browser such as Netscape Navigator or Microsoft Internet Explorer. In an alternative embodiment, the player client 10 provided may be an upgraded browser Contains (or binds) functional elements. In another specific embodiment, the player client 105 provided may be an independent software product. Those skilled in the art should understand that the player client of the present invention may Provided in the background of any software environment, -13 This paper size is applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) C Please read the legal notice on the back before filling in this purchase) ----- --Order --------- line! Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 498258 V. Description of the invention (11 For example, email application, screen saver, mobile phone or PDA application, terminal, video converter box (set t〇pb〇x), etc. Therefore, in the detailed description of the present invention referring to the content of the browser plug-in, the scope of the present invention should not be considered to be limited. The player client 105 can interpret the instructions from the content server 丨〇2 ' The content is displayed via the output device 106 (usually a display screen and / or an audio output device). In a specific embodiment, the instructions from the content server 102 are used as the player client 105 Binary files are provided in order to construct an internal data flow diagram for performing the desired function. The operation of the player client 〇05 will be described in detail below. P Internal guest server 102 with instructions and / or static files Form to provide the content displayed by the player client 105. The content server 丨〇2 accepts the content request from the player 2 knows 〇05, and transmits the request The requested content responds to the content request. In a specific embodiment, each time a content request is made, the content server 〇 02 will send information to the data collection server 103 to facilitate the knowledge base 3 〇 Track the content requirements in 6. The server 5 collects materials used to describe users and transactions. Advertisers and content providers use this kind of information for tracking purposes to obtain information about users and computer groups. The personal information information knowledge base 306 of the state configuration and the like stores the data collected by the feeder 103, and uses this kind of material for tracking purposes. In the embodiment, the 'knowledge base 3 〇 parent [shell material table] to organize the stored data in order to assist in tracking costs and demographic analysis. For example, J person Ebeike table may include information to describe and evaluate details , The user's hardware and software environment, the user's record file, and the online data to count -14-This paper is suitable for financial standards (21Q x 297 public i

取内容的模式、使用者與内容的互動等等。例如，播放哭用户端1G5可監視敎使用者檢视特定内容元件有多長: 時間，以及使用者按一下内容元件區域内的次數；伺服哭 103會收集此類的資訊，並儲存到知識庫3〇6中，以便開立帳單給廣告客户時使用。在一項具體實施例中，播放器用户端105以下列方式來監視使用者行爲。濁覽器104呼叫播放器用户端105來繪製内容（例如，動畫）的每個框架。使用者的電腦提供播放器用户端1 0 5許多件有關於使用者行爲的資訊，例如包括，移動滑鼠、按一下滑鼠、按鈕、滑鼠定位（滑鼠定位在屬於播放器用户端1 〇 5的視窗上所花費的總時間，包括滑鼠進入及離開視窗的精確時間）等等。播放器用户端 105藉由查詢使用者的電腦來取得此項資訊。其他獲得的資訊包括（例如）與播放器用户端i 〇 5關聯之視窗的焦點狀態（位於最上層的視窗表明擁有「焦點」）、視窗的捲動位置、含有<embed>標記之HTML網頁的URL等等。 W e b伺服器1 〇 7疋傳統飼服器（諸如，Microsoft Internet Information Server或Apache伺服器），其用來在全球資訊網上提供網頁1 〇 8。劉覽器1 〇 4向w e b伺服器1 〇 7要求網頁 1 〇 8，並接收所要求的網頁，以便在輸出裝置丨〇 6上顯不’如熟知技藝人士所知0 如熟知技藝人士所知，伺服器1 〇 2及1 〇 3係使用軟體及硬體貫施’例如Sunsparc、Solaris、Apache web伺服器等等。 -15- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 I -------^---------^ I ------------..------------ 498258 五、發明說明（13 ) 在一項具體實施例中，會在使用者下载並啓動安裝程式時安裝播放器用户端105。安裝時或幾天後，播放器用^ 端105會提示使用者輸入對廣告客户有用的個人資訊。在一項具體實施例中，此類的資訊會與播放器用户端丨〇 5的唯一識別碼一起傳輸到資料集合伺服器i 〇 3。因此，可建立使用者個人資料且唯一地與播放器用户端1〇5的識別碼關聯。在一項具體實施例中，如果使用者拒絕提供此類的資訊，則播放器用户端105可在預定的時間間隔定期重新詢問使用者。如熟知技藝人士所知，使用者採用瀏覽器丨〇4存取來自於web伺服器1〇7的web網頁1〇8。web網頁1〇8傳送至瀏覽器104，然後在輸出裝置1〇6上顯示web網頁1〇8的内容。如熟知技藝人士所知，w e b網頁丨〇 8中可包含各種形式的内春，諸如圖形元件、java applet、音效等等。爲了包括此類内容，web網頁1〇8可指示瀏覽器1〇4從web 伺服器1 0 7或從某些其他來源來擷取檔案或其他資料。經濟部智慧財產局員工消費合作社印製例如，如果web網頁1〇8包含影像，則會在web網頁 1 〇 8的來源程式碼中納入含有影像之檔案的萬用資源定址 (Uniform Resource Locator ; URL)，讓瀏覽器 1 〇 4 能夠從指定的來源擴取影像。來源程式碼中還會提供用來指定web 網頁1 0 8内之影像位置及大小的資訊。瀏覽器丨〇 4擴取影像後’就會立即在輸出裝置1〇6上顯示包含該影像的web 網頁1 0 8。在本發明具體實施例中，某些類型的内容係與播放器用 -16- 本紙張尺度顧中國國家標準（CNS)A4規格⑽X 297公爱） A7 B7 五、發明說明（14) 尸端1 Ο 5關聯並傳遞至播放器用户端丨〇 5，以利於顯示。因此，web網頁108可指定要使用播放器用户端1〇5來顯示含有廣告（或其他内容）的特定區域1〇9。在一項具體實她例中，廷是使用HTML”<embed>，，（或同等）標記來完成，此類標記指定内容類型並提供用來指向可找到内容之内容伺服器1 0 2上位置的指標。藉由在知識庫3 06上儲存使用者個人資料資訊及交易資料’本發明可讓廣告客户及$容供應商追蹤跨網域的使用狀況，而不會像傳統c〇〇kie的一般情況一樣限制在特定網域。可將個人資料資訊與交易資料匹配，使得知識庫3〇6 可提供有關於誰正在#取特定廣告及其如冑與廣告互動方面的詳細貝訊，以及提供包括個人資料、人口統計學、性格分析等等的詳細使用者資訊。根據此項詳細資訊及前次的行爲來較並集中要傳送給使用者之廣告内容的目標。此外，因爲知識庫3 〇 6含有特定廣告相關的所有交易記錄，所以可根據源自於知識庫3 〇6的資訊來計算廣告費用0 在一項具體實施Μ中，知識庫3 〇 6進一步儲存用來描述播放器用尸端1 〇 5及使用者硬體環境之組態配置的資訊。儲存此類的資訊可讓廣告客户取得有關於使料硬體環境的詳細資訊，以便在需要時，使内容適用於特定環境。現在凊參考圖2，圖中顯示根據本發明之包括内容要求、產生及顯示交易的流程圖。熟知技藝人士應明白，圖 2所π的步驟僅僅是示範步驟，並且可運用其他的步驟及 -17- 本紙張尺度適用中國國豕標準（CNS)A4規格（21〇 X 297公髮） _ (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 ---------^---------^ — -----------*------------ 498258 A7 B7 五、發明說明（15) 操作組合，而不會脱離本發明的精神或基本特性。首先，瀏覽器104以傳統方法向web伺服器1〇7要求2〇1 網頁’如web型交易常見的方法（例如，Ηττρ通訊協疋「GET」要求）。爲了響應要求，w e b伺服器⑷提供 202要求的網頁（例如，HTML檔案），其方式是傳輸網頁至/则覽器1 0 4。劉覽器1 〇 4接收2 0 3網頁。當瀏覽器104偵測到204用來指定播放器用户端ι〇5所要播放之内容的<embed>(或同等）標記時，則會啓動2〇5 播放器用户端105，傳送記中所内含的資訊至播放器用户端1 〇 5。例如，此項資訊包括用來指定内容的識別碼（或目標位置），如下文中詳細的説明。 <embed>標記爲外掛程式提供在瀏覽器視窗内顯示内容的機制。當劇覽器偵測到<embed>標記時，則會啓動 <embed>標記内的”type”値所識別的外掛程式。然後胃，^覽器按照<embed>標記内之” sre”値的指定，（向web词服器）要求任何額外内容。例如，這可包括音效檔案、動畫、 applet等等。在本發明的一項具體實施例中，瀏覽器1〇4讀取 <embed>標記並按照”src”値的指定來要求適當的内容，如熟知技藝人士所知。在另一項具體實施例中，播放器用户端105自<embed>標記取得目標位置，並向内容伺服器 102要求207内答。在提出要求的過程中，播放器用户端 1 0 5使用使用者I D或播放器I D來識別本身，以利於個人化内容。例如，如果使用者ID與十幾歲的青少年關聯， 18- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注咅？事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 I I I I I I I .1^ 111111 ^^ — — — — — — — — — 1♦11111111111 經濟部智慧財產局員工消費合作社印製 498258 A7 B7_______ 五、發明說明（16 ) 則内容伺服器1 Ο 2提供的内容比提供給與三十五歲關聯之使用者I D的内容更年輕化。在一項具體實施例中，這是藉由在<embed>標記中提供 nofb”値的方式來實現，其取代了”src”標記但對瀏覽器ι〇4 毫無意義，而這可由播放器用户端105來解析。例如， <embed>標記可能是屬於下列的形式： <embed ofb=M? 12345M type=f,video/x-onflowf,> type=nvideo/x-onflown明確指定内容適用於播放器用户端 1 05。瀏覽器1 04無法分解析〇fb=，，？12345n，所以瀏覽器 1 0 4不會嘗試根據〇 fb値來擴取内容。但是，播放器用户端1 0 5能夠將〇 fb解析成特定的u R L (諸如 onflow.com/playercontent/12345.ofb)，所以能夠向内容飼服器1 0 2提出適合的要求。此外，使用此項〇 fb値格式可縮短整個<embed>標記，因此可降低印刷錯誤的可能性，並減少w e b伺服器1 〇 7與瀏覽器1 〇 4間傳送的資料量。爲了讓内容伺服器102能夠根據諸如人口統計學、性格分析及其他使用者特性、歷史記錄資訊、用户端硬體及軟體特性等等各種因素來個人化傳送至播放器用户端1 〇 5的内容，在一項具體實施例中，播放器用户端1〇5在其向内容伺服器1 0 2提出的要求中嵌入識別資訊。例如，針對〈embed ofb=”？12345” type=”video/x-onflow”>標記，播放器用户端105會使用如下的URL路徑來產生要向内容伺服器 1 0 2提出的要求·· http://www.onflow.com/00/01/12345.ofb (請先閱讀背面之注音？事項再填寫本頁) ---------^-----------------.--------------- -19-Mode of content retrieval, user interaction with content, etc. For example, the client 1G5 can monitor how long a user has viewed a particular content element: time, and the number of times the user clicked in the content element area; Servo Cry 103 will collect such information and store it in the knowledge base 306 for use when billing to advertisers. In a specific embodiment, the player client 105 monitors user behavior in the following manner. The browser 104 calls the player client 105 to draw each frame of the content (e.g., animation). The user's computer provides the player client 105. Many pieces of information about the user's behavior include, for example, moving the mouse, clicking a button, a button, and positioning the mouse (the mouse is located at the player client 1). 〇5 the total time spent on the window, including the exact time the mouse enters and leaves the window) and so on. The player client 105 obtains this information by querying the user's computer. Other information obtained includes, for example, the focus status of the window associated with the player client i 〇5 (the topmost window indicates that it has "focus"), the scroll position of the window, and an HTML page with the <embed> tag URL and so on. Web server 107. A traditional feeding device (such as Microsoft Internet Information Server or Apache server), which is used to provide web pages 108 on the World Wide Web. Liu Lanyi 1 〇4 asks web server 1 〇7 for web page 1 〇8, and receives the requested web page so as to be displayed on the output device 〇〇6 'as known to those skilled in the art 0 as known to those skilled in the art Servers 102 and 103 are implemented using software and hardware such as Sunsparc, Solaris, Apache web server, and so on. -15- This paper size is in accordance with Chinese National Standard (CNS) A4 (210 X 297 mm) (Please read the notes on the back before filling out this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs I ---- --- ^ --------- ^ I ------------..------------ 498258 V. Description of the invention (13) in In a specific embodiment, the player client 105 is installed when the user downloads and launches the installer. During installation or a few days later, the player terminal 105 will prompt the user to enter personal information useful to the advertiser. In a specific embodiment, such information is transmitted to the data collection server i 03 along with the unique identification code of the player client 05. Therefore, a user profile can be established and uniquely associated with the identification code of the player client 105. In a specific embodiment, if the user refuses to provide such information, the player client 105 may periodically re-query the user at predetermined time intervals. As known to those skilled in the art, the user uses a browser to access the web page 108 from the web server 107. The web page 108 is transmitted to the browser 104, and the content of the web page 108 is displayed on the output device 106. As is known to those skilled in the art, web pages 08 can include various forms of inner spring, such as graphic elements, java applets, sound effects, and so on. To include such content, the web page 108 may instruct the browser 104 to retrieve files or other data from the web server 107 or from some other source. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. For example, if the web page 108 contains an image, the source code of the web page 108 will include a Uniform Resource Locator (URL) of the file containing the image ), So that the browser 104 can expand the image from the specified source. The source code also provides information used to specify the position and size of the image within the web page 108. The browser 丨〇 4 immediately after capturing the image ’will display a web page 108 containing the image on the output device 106. In the specific embodiment of the present invention, certain types of content are used with the player. This paper size is in accordance with Chinese National Standard (CNS) A4 specifications ⑽ X 297 public love) A7 B7 V. Description of the invention (14) Dead end 1 〇 5 is associated and passed to the player client 丨〇5 to facilitate display. As such, the web page 108 may specify that the player client 105 be used to display a particular area 109 containing advertisements (or other content). In a specific example, this is done using HTML "< embed >, (or equivalent) tags, which specify the type of content and provide a pointer to the content server 1 2 where the content can be found Indicators of location. By storing user profile information and transaction data on Knowledge Base 306, the present invention allows advertisers and providers to track usage across domains, rather than traditional c〇kie The general situation is limited to specific domains. Personal profile information can be matched with transaction information, so that Knowledge Base 306 can provide detailed information about who is #taking a specific advertisement and its interaction with the advertisement, and Provide detailed user information including personal data, demographics, personality analysis, etc. Based on this detailed information and previous behavior, compare and focus on the goals of advertising content to be delivered to users. In addition, because Knowledge Base 3 〇6 contains all transaction records related to a specific advertisement, so advertising costs can be calculated based on information derived from knowledge base 3 〇0 In a specific implementation, knowledge 3 06 further stores the information used to describe the configuration of the player's dead end 105 and the user's hardware environment. Storage of this type of information allows advertisers to obtain detailed information about the hardware environment of the material, so that When needed, adapt the content to a specific environment. Now referring to FIG. 2, a flow chart including content requirements, generating and displaying transactions according to the present invention is shown. Those skilled in the art should understand that the steps in FIG. 2 are merely Demonstration steps, and other steps can be used. -17- This paper size is applicable to China National Standard (CNS) A4 (21〇X 297). _ (Please read the precautions on the back before filling this page) Ministry of Economy Printed by the Intellectual Property Bureau's Consumer Cooperatives --------- ^ --------- ^------------ * --------- --- 498258 A7 B7 V. Description of the invention (15) Operational combinations without departing from the spirit or basic characteristics of the present invention. First, the browser 104 requests a 021 webpage from the web server 107 in a traditional way. Common methods for web-based transactions (for example, Ηττρ communication protocol “GET” request). In response to the request, the web server ⑷ provides the requested webpage (eg, an HTML file) in 202 by transmitting the webpage to the browser 104. Liu Lanji received 403 webpages from 104. When the browser 104 detects the < embed > (or equivalent) tag which is used to specify the content to be played by the player client ι05, it will start the 205 player client 105 and transmit the recorded information. The information contained in the player client 105. For example, this information includes an identifier (or destination) used to specify the content, as explained in detail below. The < embed > tag provides a mechanism for plugins to display content in a browser window. When the browser detects the < embed > tag, it will launch the plug-in identified by the "type" in the < embed > tag. Then, the browser, as specified by the "sre" in the < embed > tag, asks the web servlet for any additional content. This may include, for example, audio files, animations, applets, and so on. In a specific embodiment of the invention, the browser 104 reads the < embed > tag and requests the appropriate content as specified by "src", as known to those skilled in the art. In another specific embodiment, the player client 105 obtains the target position from the < embed > tag, and requests the content server 102 for an answer within 207. In the process of requesting, the player user terminal 105 uses the user ID or the player ID to identify itself to facilitate personalized content. For example, if the user ID is associated with a teenager, 18- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (Please read the note on the back? Matters before filling out this page) Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs IIIIIII .1 ^ 111111 ^^ — — — — — — — — — 1 ♦ 11111111111 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 498258 A7 B7_______ V. Description of Invention (16) The content server 1 02 is younger than the content provided to the user ID associated with the 35-year-old. In a specific embodiment, this is achieved by providing nofb "値 in the < embed > tag, which replaces the" src "tag but is meaningless to the browser, and this can be played by Server client 105 to parse. For example, the < embed > tag may be of the following form: < embed ofb = M? 12345M type = f, video / x-onflowf, > type = nvideo / x-onflown The content is applicable to the player client 1 05. The browser 1 04 cannot be parsed 〇fb = ,,? 12345n, so the browser 104 will not try to expand the content according to 〇fb 値. However, the player client 1 0 5 can resolve 〇fb into a specific u RL (such as onflow.com/playercontent/12345.ofb), so it can make suitable requirements to the content feeder 1 102. In addition, using this 〇fb 値 format can be Shortening the entire < embed > tag can reduce the possibility of typographical errors and reduce the amount of data transmitted between the web server 107 and the browser 104. In order for the content server 102 to Personality analysis and other user characteristics, history Various factors such as recording information, client hardware and software characteristics, etc. to personalize the content transmitted to the player client 105. In a specific embodiment, the player client 105 sends content to the content server. Identification information is embedded in a request made by 102. For example, for <embed ofb = "? 12345 ”type =” video / x-onflow ”> tag, the player client 105 will use the following URL path to generate a request to the content server 102: http://www.onflow.com /00/01/12345.ofb (Please read the note on the back? Matters before filling out this page) --------- ^ -----------------. --------------- -19-

經濟部智慧財產局員工消費合作社印製 498258 A7 -----— B7_____ 五、發明說明（17 ) 子目綠’’00/01”係根據與播放器用户端i 05關聯的人物角色或人口統計學Ϊ D (或性格分析I D，或某些其他想要的子集）所選取。在一項具體實施例中，每個播放器用户端 1 0 5都具有人口統計學I 〇，每當向内容伺服器丨〇 2提出任何要求時都會使用此ID。在另一項具體實施例中，可能在經過一段時間後或根據一天中的幾點鐘來變更與特定播放器用户端1 〇 5關聯的人口統計學I d。例如，在十幾歲青少年打算使用電腦的特定時刻期間，播放器用户端1 〇 5可使用”00/01 ”人口統計學ID，而於家庭年長成員打算使用電腦的其他時刻期間，播放器用户端1 〇 5可使用”〇〇/〇2”人口統計學ID。此外，人口統計學ID可能與不同的使用者個人資料關聯，以便當特定使用者於啓動時登入電腦時，使適合該使用者的人口統計學j D成爲啓用狀態。此外，爲了響應使用者行爲並根據追蹤知識庫3 〇 6中資訊的分析，可在經過一段時間後變更人口統計學j D或人物角色。例如，藉由執行交易分析並與其他資料交互參照結果，以便產生並維護有意義的人口統計學ID即可實現。如果必要，當適合時可將人口統計學1〇資訊傳輸到播放器用户端105，以利於當產生未來内容要求時，播放哭户端1 0 5可使用新的ID。％内谷伺服器102上可能儲存每個特定播放器用户端的人口統計學ID或人物角色，或者當提出内容要求時，由播放器用户端1〇5提供人口統計學1〇或人物角色。因此，視播放器用户端105目前啓用中的人口統計學id -20- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公爱）Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 498258 A7 -----— B7_____ V. Description of the invention (17) The subhead green `` 00/01 '' is based on the persona or population associated with the player client i 05 Statistics Ϊ D (or personality analysis ID, or some other desired subset). In a specific embodiment, each player client 105 has a demographic I 0, whenever This ID is used when making any request to the content server. In another specific embodiment, it may be changed after a certain period of time or depending on the time of day. Associated demographics I d. For example, during a particular moment when a teenager or teen intends to use a computer, the player client 105 may use the "00/01" demographic ID, while older members of the family intend to use During other moments on the computer, the player client 1 005 can use the demographic ID “〇〇 / 〇2”. In addition, the demographic ID may be associated with different user profiles, so that when a particular user launches Time When entering the computer, enable the demographics j D suitable for the user. In addition, in order to respond to user behavior and based on the analysis of information in the tracking knowledge base 306, the demographics j can be changed after a period of time. D or personas. For example, this can be achieved by performing transaction analysis and cross-referencing results with other data in order to generate and maintain meaningful demographic IDs. If necessary, transfer demographic 10 information to where appropriate Player client 105, so that when a future content request is generated, the crying client 105 can use the new ID.% The internal valley server 102 may store the demographic ID or person of each specific player client Role, or when requested by the content, the demographic 10 or persona is provided by the player client 105. Therefore, depending on the demographic id currently in use by the player client 105 -20- this paper standard applies China National Standard (CNS) A4 Specification (210 X 297 Public Love)

經濟部智慧財產局員工消費合作社印製 498258 A7 B7___ 五、發明說明（18) 或人物角色而定，產生的URL路徑可能有所不同。内容祠服器1 02將每個URL路徑解析成要傳回至播放器用户端 1 〇 5的特定内容檔案。例如，可能提供如下的結構： • //00/01/1234.ofb解析成 //content/1234a.ofb • //00/02/1234.ofb 解析成//content/1234a.ofb • //00/03/1234.ofb解析成 //content/1234a.ofb • //00/04/1234.ofb 解析成//content/1234b.ofb 在一項具體實施例中，諸如上文所述範園的結構係使用檔案系統中的指標來實現（也稱爲「硬連結」）。此類的技術准許内容伺服器1 〇 2以最短的處理或重定向時間，來響應要求並提供個人化内容。可能根據用户端機器的硬體特性（例如，行動電話或P D A的特殊限制）、性格分析特性及其他因素來採用類似的個人化内容技術。如上面的範例所示，使用多層目錄結構有助於在多維個人化空間中實施。還可能採用個人化内容的替代技術。例如，播放器用户端1 〇 5可能提供其唯一播放器ID給内容伺服器1 〇 2，然後，内容伺服器1 0 2根據人口統計學及歷史記綠資訊來決定要提供哪一種類型的内容。熟知技藝人士應明白，有許多技術可用來執行此項個人化。在一項具體實施例中，位於各位置之數台「鏡」網路上的内容伺服器1 0 2完全一樣，以利於考慮到相對近的地理位置、負載平衡及其他因素，向適當的位置來要求内容。當首次下載及安裝播放器用户端105時，還可選擇對應於原播放器用户端1 0 5來源的鏡網站。 -21 - 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公爱） (請先閱讀背面之注音？事項再填寫本頁) --------訂---------線！Printed by the Employees' Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 498258 A7 B7___ 5. The description of the invention (18) or personas may result in different URL paths. The content server 100 resolves each URL path into a specific content file to be returned to the player client 105. For example, the following structure might be provided: • //00/01/1234.ofb resolves to //content/1234a.ofb • //00/02/1234.ofb resolves to //content/1234a.ofb • // 00 /03/1234.ofb resolves to //content/1234a.ofb • //00/04/1234.ofb resolves to //content/1234b.ofb In a specific embodiment, such as Fanyuan ’s Structure is implemented using indicators in the file system (also known as "hard linking"). This type of technology allows the content server 102 to respond to requests and provide personalized content with minimal processing or redirection time. Similar personalized content technologies may be adopted based on the hardware characteristics of the client machine (eg, special restrictions on mobile phones or P DA), personality analysis characteristics, and other factors. As the example above shows, using a multi-tiered directory structure helps implement in a multi-dimensional personalization space. Alternative techniques for personalizing content are also possible. For example, the player client 10 may provide its unique player ID to the content server 1 02, and then the content server 10 2 determines which type of content to provide based on demographic and historical green information. . Those skilled in the art should understand that there are many techniques available to perform this personalization. In a specific embodiment, the content servers 10 on the several "mirror" networks located at each location are exactly the same, so as to take into consideration the relatively close geographical location, load balance and other factors, Request content. When the player client 105 is downloaded and installed for the first time, a mirror website corresponding to the source of the original player client 105 can also be selected. -21-This paper size is applicable to China National Standard (CNS) A4 (210 X 297 public love) (Please read the note on the back? Matters before filling out this page) -------- Order ----- ----line!

^ 1 —m ϋ ϋ ϋ ϋ n I 經濟部智慧財產局員工消費合作社印製哪258 A7 -------2Z___— 五、發明說明（19 ) 爲了響應來自於播放器用户端1〇5的要求，並考慮到要求的内容及使用者I D人口統計學，内容伺服器丨〇 2藉由傳輸一指令集至播放器用户端105來提供2〇8内容。在一項具體實施例中，此類的指令是專屬格式，以利於播放器用户翊105進行解譯及執行來顯示内容。在另一項具體實施例中，會在傳統檔案格式中提供此類指令，以利於以傳統方法來顯示。在一項具體實施例中，播放器用户端丨〇 5比較含有 <embed>標記之網頁的網域與從發行之内容取得的授權網域清單。如果網域不在清單中，則不會播放内容。因此，播放為用户端1 0 5提供額外的驗證等級，以便確保只有經授權網域才能取得專業内容。内容伺服器102還記錄209内容要求。在一項具體實施例中，會給定每筆Γ伺服」（要求内容及關聯響應）唯一交易ID。内容伺服器1〇2提供交易id及用來描述向資料集合伺服器1 0 3提出之内容要求的關聯資訊。内容伺服器 102還提供播放器用户端105交易id，使得播放器用户端 1 0 5稍後可在要傳送至資料集合伺服器1 〇 3之資料中納入此ID。這使得資料集合伺服器丨〇 3能夠追蹤之後從播放器用户端1 0 5接收到的資訊，其描述有關於接收内容的使用者行爲。可使用關聯交易ID將之後接收到的資訊與原「伺服」的記綠事件匹配，以供追蹤用途使用並儲存在知識庫3 0 6中。此外，唯一交易I d提供增強的安全性，其方式是協助確認來自於經核准内容伺服器1 〇 2的内容。 -22- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -------------mwi------訂---------線-·--------.---,------------ (請先閱讀背面之注意事項再填寫本頁) 498258 A7 _______ B7______ 五、發明說明（20) 在一項具體實施例中，因爲給定内容項目的每筆「伺服」都會已給定唯一交易ID，所以藉由重複給定的唯一交易I D，本發明的内容伺服器丨〇 2能夠在瀏覽器丨〇 4或播放器用户端1 〇 5偵測内容快取。内容伺服器丨〇 2進—步能夠偵測播放器用户端1 0 5是否有完全接收或顯示給定之内容項目的情況，其方式是確認交易ID是否有回報至内容伺服器1 0 2。在替代具體實施例中，很容進行内容「廣播」，其中内容伺服器102傳輸給定内容項目至大量的播放器用户端 1 0 5。若希望，可使用同一交易I 〇來識別對大量用户端 1 〇 5的單一廣播。播放器用户端1 0 5 —接收210内容後，隨即輸出211内容。在一項具體實施例中，播放器用户端1 0 5是即時重現引擎，其能夠偵測其焦點狀態（即，是否是最上層視窗），並且可進一步偵測其視窗的任何部份是否有被遮掩、位於畫面以外、捲動至檢視範圍外或被其他視窗覆蓋。在_ :1:貝具體實施例中，當畫面上可實際看到内容區域時，播放器用户端105會提供啓用中的内容及動畫，而當内容區域未顯示出來、捲動至檢視範圍外或部份或完全被遮掩時，則播放器用户端105不會提供啓用中的内容。播放器用户端 1 0 5進一步能夠偵測並記錄使用者互動，包括按一下滑鼠、移動滑鼠、捲動、文字輸入等等。内容作者可指定什麼類型的使用者互動及/或事件是其所感興趣的類型；爲了響應此類的説明書，播放器用户端1 0 5偵測並傳輸關於 -23- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐1 " (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 I I I I I I I，{^ 111111· I I — — — — — — l· — — |會|||||||||||雪 498258 A7 --- -B7 _ 五、發明說明（21 ) 指定互動的資訊。播放器用户端1 〇 5記錄2 1 2有關於其焦點狀態及使用者互動的資訊。在顯示出内容之後，播放器用户端丨〇 5傳輸 2 1 3用來描述交易的資訊，例如： •哪一個播放器在播放内容（藉由序號識別）； •何時播放内容（本機時間）； •在畫面上顯示内容有多長的時間（不包括捲離畫面、不在啓用中視窗或位於另一個視窗之後等所花費的時間）； ' •内容曾發生什麼使用者互動事件；以及 •内谷作者所指定的任何其他互動及/或事件。此類資訊會傳輸至資料集合伺服器丨〇 3並儲存在知識庫 3 0 6中。在一項具體實施例中，當使用者關閉含有内容的網頁時，則會發生傳輸2 1 3。在另一項具體實施例中，當使用者關閉瀏覽器1 〇 4時會發生傳輸2丨3，以利於聚集許多叉易資訊並傳輸此類資訊。如果遇到突然斷線或其他「惡意」關機，或者使得播放器用户端丨〇 5沒有機會在適當時間傳輸資訊的任何其他情況下，則會將資料儲存在本機中，並在下一次啓動瀏覽器丨〇4時執行傳輸，或下一次播放器用户端1 〇 5向内容伺服器丨〇2要求内容時執行傳輸。在替代具體實施例中，會在其他時間傳輸資訊至資料集合饲服器1 0 3，諸如於瀏覽器作業階段期間的週期性時間間隔。會使用任何希望的格式，將用來描述使用者互動及行爲 -24- 本紙張尺度適用中國國家標準（CNS)A4規格（21〇 X 297公釐） (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製^ 1 —m ϋ ϋ ϋ ϋ n I printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 258 A7 ------- 2Z ___— V. Description of the invention (19) In order to respond to the player ’s client terminal 105 In consideration of the requested content and the demographics of the user ID, the content server 丨 02 provides 208 content by transmitting a command set to the player client 105. In a specific embodiment, such instructions are in a proprietary format to facilitate interpretation and execution by the player user 105 to display content. In another embodiment, such instructions are provided in traditional file formats to facilitate traditional display. In a specific embodiment, the player client 05 compares the domain of a webpage containing the < embed > tag with a list of authorized domains obtained from the published content. If the domain is not in the list, the content will not play. Therefore, Play provides an additional level of authentication for the client 105 to ensure that only authorized domains can access professional content. The content server 102 also records 209 content requests. In a specific embodiment, a unique transaction ID is given for each Γ servo "(request content and associated response). The content server 102 provides a transaction id and associated information used to describe a content request made to the data collection server 103. The content server 102 also provides the transaction ID of the player client 105, so that the player client 105 can later include this ID in the data to be transmitted to the data collection server 103. This enables the data collection server to track the information received from the player client 105 in the future, which describes the behavior of the user receiving the content. The associated transaction ID can be used to match the information received later with the original "servo" green event, for tracking purposes and stored in the knowledge base 306. In addition, the only transaction ID provides enhanced security by assisting in identifying content from an approved content server 102. -22- This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) ------------- mwi ------ Order ------- --Line- · --------.---, ------------ (Please read the notes on the back before filling this page) 498258 A7 _______ B7______ V. Invention Explanation (20) In a specific embodiment, because each "servo" of a given content item has been given a unique transaction ID, the content server of the present invention is repeated by giving the given unique transaction ID. 2Able to detect content caching in the browser 丨〇4 or player client 105. Content server 丨〇 2-further can detect whether the player client 105 has completely received or displayed a given content item, the way is to confirm whether the transaction ID has been returned to the content server 102. In an alternative embodiment, content "broadcasting" is very convenient, in which the content server 102 transmits a given content item to a large number of player clients 105. If desired, the same transaction Io can be used to identify a single broadcast to a large number of clients 105. Player user terminal 105 — After receiving 210 content, output 211 content immediately. In a specific embodiment, the player client 105 is a real-time reproduction engine, which can detect its focus state (that is, whether it is the topmost window), and can further detect whether any part of its window is It is obscured, outside the screen, scrolled out of view, or covered by other windows. In the specific embodiment of _: 1: Bei, when the content area can be actually seen on the screen, the player client 105 will provide the active content and animation, and when the content area is not displayed, scrolling outside the viewing range When it is partially or completely obscured, the player client 105 will not provide active content. The player client 105 can further detect and record user interactions, including a single mouse click, mouse movement, scrolling, text input, and so on. The content author can specify what type of user interaction and / or event is the type of interest; in response to such instructions, the player client 1 0 5 detects and transmits about -23- This paper size applies to China Standard (CNS) A4 Specification (210 X 297 mm1 " (Please read the notes on the back before filling this page) Printed by IIIIIII, Consumer Cooperatives of the Intellectual Property Bureau, Ministry of Economic Affairs, {^ 111111 · II — — — — — — L · — — | 会 |||||||||||| Snow 498258 A7 --- -B7 _ V. Description of the invention (21) Specify interactive information. Player client 1 〇5 record 2 1 2 Information about its focus status and user interaction. After displaying the content, the player client 丨 05 transmits 2 1 3 information describing the transaction, such as: • Which player is playing the content (by the serial number Identification); • when the content is played (native time); • how long it takes to display the content on the screen (excluding the time taken to scroll off the screen, not in the active window, or behind another window, etc.); '• What happened to the content User interaction events; and • any other interactions and / or events designated by the author of the inner valley. Such information is transmitted to the data collection server and stored in the knowledge base 3 06. In a specific implementation For example, when a user closes a webpage containing content, transmission 2 1 3 will occur. In another specific embodiment, when the user closes the browser 1 0 4, transmission 2 丨 3 will occur to facilitate aggregation Many Forex information and transmit such information. If there is a sudden disconnection or other "malicious" shutdown, or in any other case where the player client does not have the opportunity to transmit information at the appropriate time, the data will be stored In this machine, the transmission is performed when the browser is started next time, or the next time the player client terminal 105 requests content to the content server, and the transmission is performed. In an alternative specific embodiment, Other times transmit information to the data collection feeder 103, such as periodic time intervals during the browser operation phase. Any desired format will be used and will be used to describe user interactions Actions and Behavior -24- This paper size applies to the Chinese National Standard (CNS) A4 specification (21 × 297 mm) (Please read the precautions on the back before filling out this page) Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs

- n n ai·· a^i ϋ n I I in ta— 1· ϋ I I tmm It t ϋ ϋ ϋ IL· ϋ .^1 I ί I ϋ II ϋ ί i I I 498258 經濟部智慧財產局員工消費合作社印製 Α7 Β7 五、發明說明（22) 的資訊傳輸至資料集合伺服器1 〇 3。在一項具體實施例中’貝訊係以統计方式聚集（例如，平均）並傳輸成字串，以利於傳輸至資料集合伺服器1 0 3。若希望，也可納入傳輸的本機時間。在一項具體實施例中，資訊係作爲gET指令的一部份’因此使得傳輸能夠通過防火牆，並可採用如下的形式： GET /〇nflow?01.01.0028=l-12345=0.12345=[30/Sep/1999:08:23:35-0700]=CASE—UNIT ROTATION—ANGLE_ml80.html=4.96=0 HTTP/1.0 若希望，可將傳輸加密，以防止攔截或僞造。資料集合伺服器1 0 3接收到用來描述交易的資訊後，即認爲交易已完成。接著根據使用者個人資料、檢視廣告的時間長度、廣告曾發生什麼類型的互動等等，開立帳單給廣告客户。内容在一項具體實施例中，會在具有特定副檔名（諸如，, 〇fb，，）的檔案中提供内容。内容檔案含有播放特定内容部份所需要的所有資訊，包括（例如）音效、電影、動畫及互動。在一項具體實施例中，内容檔案中也包含編寫使用者介面，如下文所述。使用壓縮方法來壓縮内容檔案可改善下載時間。内容係使用指令碼語言或編寫環境所發展，如下文中更詳細的説明。指令碼語言或編窝環境「憑感覺」發展内容檔案，使作者不需要知道實施細節。下文中提供有關於編寫環境或指令碼語言操作的額外細節。當傳送至播放器用 -25- ^紙張尺度適用中關家標準（CNS)A4規格⑵Q χ 297公爱） ' --------- (請先閱讀背面之注音？事項再填寫本頁)-nn ai ·· a ^ i ϋ n II in ta— 1 · ϋ II tmm It t ϋ ϋ ϋ IL · ϋ. ^ 1 I ί I ϋ II ϋ ί i II 498258 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Α7 Β7 5. The information of invention description (22) is transmitted to the data collection server 1 03. In a specific embodiment, the 'beixun' is aggregated (for example, averaged) in a statistical manner and transmitted into a string to facilitate transmission to the data collection server 103. If desired, the local time of the transfer can also be included. In a specific embodiment, the information is part of the gET instruction 'so it enables transmission through the firewall and can take the following form: GET / 〇nflow? 01.01.0028 = l-12345 = 0.12345 = [30 / Sep / 1999: 08: 23: 35-0700] = CASE—UNIT ROTATION—ANGLE_ml80.html = 4.96 = 0 HTTP / 1.0 If desired, the transmission can be encrypted to prevent interception or forgery. After receiving the information describing the transaction, the data collection server 103 considers the transaction completed. The advertiser is then billed based on the user profile, the length of time the ad was viewed, what type of interaction the ad has had, and so on. Content In a specific embodiment, the content is provided in an archive with a specific extension (such as, 〇fb ,, etc.). A content file contains all the information needed to play a particular piece of content, including, for example, sound effects, movies, animations, and interactions. In a specific embodiment, the content file also includes a writing user interface, as described below. Compression of content files using compression methods can improve download times. The content was developed using a scripting language or writing environment, as explained in more detail below. Script language or nesting environment develops content files "perceptually" so that authors do not need to know the implementation details. Additional details on the programming environment or the operation of the script language are provided below. When transmitting to the player with -25- ^ paper size applies the Zhongguanjia Standard (CNS) A4 specification ⑵Q χ 297 public love) '--------- (Please read the note on the back? Matters before filling out this page )

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經濟部智慧財產局員工消費合作社印製户端105時，内來發展内部代表Γ 訊係用來以機器可理解格式用由節點及節⑽^項具體實施例中，此項内部代表揭器用户端之資料流程圖的形式。播放容，甘力次^ 研究資料流程圖來產生並顯示内讀泥程圖中遇到繪圖指令時執㈣圖指令。換成機ΓΙ’由播放器用户端105内的編譯程式來編譯（轉 =機:碼):料流程圖部m，會按需求來編譯程如：二了 θ應不斷變化的狀態，會重新執行編譯，例二：：丨重新編譯來最佳化時會提高效能，使程式碼部刀、*又至丨重新編譯之變更的影響。如此容產生操作的效率。例如，在本發明具„施=3由内以兩效率方法來產生Span Engines的方式來執行此類最佳化0 在一項具體實施例中，藉由儲存資料流程圖部份的已编澤代表’播放器用户端1()5能夠重新使用先前已編譯的程式碼，而不需要重新編譯。驗證本發明還提供一種用來確認飼服内容完整性的系統。在一項具體實施例中，播放器用户端1〇5先執行對内容每個項目的驗證檢查，檢查後才會播放内容。如果内容檢查，則不會播放，以此方式防止非法内容修改（以及避免傳輸錯誤）。用來驗證内容的其中一個技術是從來自於内容伺服器 102所接收的内容導出號碼。如果號碼不符合預先決定的 -26 - 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） —------^---------^ —AWI (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 498258 五、發明說明（24) 參數或値’則驗證檢查已失敗，並且不會顯示内容。可能會將用來描述驗證檢查失敗的資訊傳送至資料集合伺服器 103 〇可能會爲編寫提供額外的驗證等級。雖然已編寫一篇内谷’但是特足使用者（作者）或使用者清單（多位作者）可能會開啓該内容來進行修改。爲了決定是否已授權特定播放器用户端1 0 5來修改特定内容項目，會以驗證檢查形式或經授權播放器用户端105清單來提供「播放器鎖定」。只有經授權使用者才具有可編寫的内容檔案並具有可修改内容的適當作者權限，並且，只有經授權使用者才具有可重新發行内容的發行權限（然而，作者及發行者可能是有兩種不同角色的同一個人）。本發明的一項具體實施例提供一種用來防止未知網域未經授權使用<embed>標記的機制。當發行内容時，·〇fb檔案中會包括經授權網域清單。當播放器用户端1〇5自内容伺服器1 0 2取得内容時，會取得經授權網域清單並決定含有<embed>標記之w e b網頁的網域是否在經授權網域清單之中。只有網路已經過授權時才會顯示伺服内容；否則播放器用户端105不會播放内容。在一項具體實施例中，二果偵測到未經授權網域名稱，則會顯示警告訊息；在另一項具體實施例中，播放器用户端丨〇 5可在此類情況下關機。人物角色在一項具體實施例中，本發明系統能夠識別特定用户端 27- (請先閱讀背面之注音？事項再填寫本頁)When the consumer cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs printed the client 105, the internal representative Γ was developed to use the nodes and nodes in a machine-understandable format. In the specific embodiment, this internal representative exposes users. End of the information flow chart form. Play the content and play with it ^ Investigate the data flow chart to generate and display the drawing instruction when the drawing instruction is encountered in the read mud map. Replace it with the machine ΓΙ ', which is compiled by the compiler in the player client 105 (transformation = machine: code): the material flow chart department m, which will compile the process according to requirements. Run the compilation. Example 2: Recompilation to improve performance will improve the performance of the code, and will affect the impact of the recompilation. This yields operational efficiency. For example, in the present invention, such optimization is performed in a manner of generating two Span Engines in two efficient ways. In a specific embodiment, the edited part of the flowchart of the stored data is used. On behalf of the 'player client 1 () 5 can reuse the previously compiled code without recompilation. Verification The present invention also provides a system for confirming the integrity of feeding content. In a specific embodiment , The player client 105 performs a verification check of each item of content first, and then the content will be played after the check. If the content is checked, it will not be played, which prevents illegal content modification (and transmission errors) in this way. One of the techniques to verify the content is to derive the number from the content received from the content server 102. If the number does not meet the predetermined -26-This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ) —------ ^ --------- ^ —AWI (Please read the notes on the back before filling out this page) Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 498258 V. Description of Invention 24) Parameter or 値 'the verification check has failed and the content will not be displayed. Information describing the failure of the verification check may be transmitted to the data collection server 103 〇 may provide an additional level of verification for writing. Although it has been written An article in the inner valley, but a special user (author) or user list (multiple authors) may open the content for modification. In order to determine whether a specific player client 105 has been authorized to modify a specific content item, "Player Lock" will be provided in the form of a verification check or list of authorized player clients 105. Only authorized users have writeable content files and appropriate author rights to modify content, and only authorized users have redistributable distribution rights (however, authors and publishers may have two The same person in different roles). A specific embodiment of the present invention provides a mechanism for preventing unauthorized use of the < embed > tag by an unknown network domain. When publishing content, the 〇fb file will include a list of authorized domains. When the player client 105 obtains the content from the content server 102, it will obtain a list of authorized domains and decide whether the domain containing the web page with the <embed> tag is in the list of authorized domains. Servo content will only be displayed if the network has been authorized; otherwise the player client 105 will not play the content. In one specific embodiment, if an unauthorized domain name is detected, a warning message will be displayed; in another specific embodiment, the player client terminal 5 can shut down in such cases. Characters In a specific embodiment, the system of the present invention can identify a specific client 27- (Please read the phonetic on the back? Matters before filling out this page)

AW 訂---------線 1·"-------ΓΙΙ------------- 經濟部智慧財產局員工消費合作社印製 498258 A7 B7_ 五、發明說明（25) 機器I多位使用者的每一位。任何數量的人都可經過識別並與用户端機器關聯，使得内容伺服器能夠將適當的内容挺供給目前活動中的人。以此方式可增加直接使用者會對内容感興趣的可能性，並藉此提高廣告目標。在項具體實施例中，本發明系統能夠識別不同時段的個人，例如，指定給早上登入之使用者的角色不同於在晚上使用同一台機器登入之使用者的角色。播放器用户端 1 〇 5注意到早上的使用者傾向存取與商業相關的特定類型網站，而晚上的使用者傾向存取與娛樂相關的網站。這指出應識別至少兩個不同的使用者，並給定可區別的角色。返可能使用其他方法來識別人物角色。例如，目前啓用中的個人資料可識別電腦的特定使用者，或可採用更複雜的辨識模式。針對每個識別的人物角色，可根據關聯的使用者行爲及興趣來識別有關於人口統計學、性格分析或任何其他子集或類別的叢集（eluster)。播放器用户端105藉由觀察使用者拜訪的網站類型來決定此項資訊。然後，當播放器用户端105向内容伺服器102提出内容要求時，播放器用户端105可提供叢集資訊。内容伺服器 102根據指定的叢集來選取適當的内容。在此方法中，因爲每位使用者很可能會看其感興趣的廣告，所以可實現改進廣告鎖定目標。、額外個人化及自訂在一項具體實施例中，本發明採用指定用户端機器設備本紙張尺度適用中國國家標準（CNS)A4規格（210 (請先閱讀背面之注音3事項再填寫本頁) 费- ------訂---------線-------L——·-------- • 28 - 498258 A7 B7 五、發明說明（26) 類型的額外指示項。例如，指示項識別用户端機器是否是電腦、行動電話、無線PDA或其他類型的裝置。因此，内谷伺服器1 0 2能夠提供適用於特定類型機器的内容，考慮其原有的特性及限制。例如，諸如行動電話或無線 PDA(個人數位助理）之類裝置上顯示的内容可能使用特別適合此類裝置的小型螢幕及有限解析度的格式。在替代具體實施例中，知識庫3 〇 6及/或資料集合伺服器 103獲得並收集用來描述瀏覽器1〇4及播放器用户端ι〇5 之特定軟體及硬體特性的資料，以利於選取適合使用者電腦環境的内容並送達至播放器用户端1〇5。識別項爲了提供個人化内容，並爲了追蹤使用者及交易，本發明系統採用一些不同的識別項或「ID」。下文中説明本發明具體實施例中所實施的一組識別項及其關聯性。熟知技藝人士應明白，可以有許多其他類型及格式的識別項；因此，下文中的説明中不可視爲限制本文中申請之本發明的範疇。使用者ID(UID)-用來識別系統每位使用者的唯一丨2位數十進位號碼。策劃者ID(OID)-用來識別專案策劃者的uid。當開啓新專案時’會組合專案號碼（PRN) —起使用，以便構成唯一專案識別項（PRJ)。管理員ID(MID)-用來識別專案管理員的uid。作者ID(AID)-用來識別專案作者的u I D。 -29- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注咅？事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 -11--- 1 ϋ^δ,ν _ I 1 1 I _1 ϋ mmmK I 線丨*i----——.----------- 498258 A7AW Order --------- Line 1 " ------- ΓΙΙ ------------- Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 498258 A7 B7_ V. Description of the Invention (25) Each of the multiple users of the machine I. Any number of people can be identified and associated with the client machine, enabling the content server to provide the appropriate content to the people currently in the process. In this way, you increase the likelihood that direct users will be interested in your content and thereby increase your advertising goals. In a specific embodiment, the system of the present invention can identify individuals at different times, for example, the role assigned to a user who logs in in the morning is different from the role of a user who logs in using the same machine at night. The player client 105 notices that users in the morning tend to access certain types of websites related to business, while users in the evening tend to access websites related to entertainment. This means that at least two different users should be identified and given distinguishable roles. This may use other methods to identify personas. For example, a profile that is currently active can identify a particular user of the computer, or a more sophisticated identification model can be used. For each identified persona, an cluster of demographics, personality analysis, or any other subset or category can be identified based on the associated user behavior and interests. The player client 105 determines this information by observing the type of website the user visits. Then, when the player client 105 makes a content request to the content server 102, the player client 105 can provide cluster information. The content server 102 selects appropriate content based on the specified cluster. In this method, since each user is likely to see the advertisements that interest him, the goal of improving ad lock-in can be achieved. Additional personalization and customization In a specific embodiment, the present invention uses designated client-side machines and equipment. The paper size is applicable to the Chinese National Standard (CNS) A4 specification (210 (please read the note 3 on the back before filling out this page) ) Fee ------- Order --------- Line ------- L—— · -------- • 28-498258 A7 B7 V. Description of the invention ( 26) types of additional indicators. For example, the indicators identify whether the client machine is a computer, mobile phone, wireless PDA, or other type of device. Therefore, Uchiya server 102 can provide content suitable for a specific type of machine, Consider its original characteristics and limitations. For example, content displayed on devices such as mobile phones or wireless PDAs (Personal Digital Assistants) may use small screens and limited-resolution formats that are particularly suitable for such devices. Alternative implementations In the example, the knowledge base 3 06 and / or the data collection server 103 obtains and collects data describing the specific software and hardware characteristics of the browser 104 and the player client 05, so as to facilitate the selection of suitable applications. Content from the computer environment Device client 105. Identification items In order to provide personalized content, and in order to track users and transactions, the system of the present invention uses a number of different identification items or "IDs." The following describes an implementation of a specific embodiment of the present invention. Group identifiers and their relevance. Those skilled in the art should understand that there can be many other types and formats of identifiers; therefore, the description below should not be considered as limiting the scope of the invention claimed herein. User ID (UID) -A unique 丨 tens of digits used to identify each user of the system. Planner ID (OID)-The uid used to identify the project planner. When a new project is opened, the project number (PRN) will be combined. Used to form a unique project identification item (PRJ). Administrator ID (MID)-The uid used to identify the project manager. Author ID (AID)-The u ID used to identify the project author. -29- This paper standard applies China National Standard (CNS) A4 Specification (210 X 297 mm) (Please read the note on the back? Matters before filling out this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs -11 --- 1 ν _ I 1 1 I _1 ϋ mmmK I line 丨 * i ----——.----------- 498258 A7

五、發明說明（27) 專案號碼（PRN)-用來識別指定策劃者（OID)專案的唯一 (按0ID)8位數連續十進位號碼。當開啓新專案時，會組合策劃者（OID) —起使用，以便構成唯一專案識別項 (PRJ) 〇專案ID(PRJ)-用來識別專案的唯一 2 0位數十進位號碼。當第一次開啓新專案時，會藉由組合策劃者（0ID)與專案號碼（PRN)來建立專案（PRJ)。發行者ID(PID)-用來識別專案發行者的u I D。p ID係組合發行集號碼（PBN) —起使用，以利於唯一識別發行集 (PUB) 〇發行集號碼（PBN)-用來區別指定P I D專案之發行集的唯一（按P ID ) 8位數連續十進位號碼。p b N係組合p I d —起使用’以利於提供唯一識別發行集的發行集ID(pub)。發行集ID(PUB)-用來識別可包括任何數量文章之指定發行集「S間」的唯一 2 0位數連續十進位號碼。p u b係組合P R J —起使用，以利於唯一識別文章（ART)。文章ID(ART)-用來識別專案之指定發行執行個體的唯一 4 0位數十進位號碼。當發行專案時，會藉由組合p RJ與 PUB來建立ART。人口統計學ID(DID)-用來根據人口統計學、性格分析、或其他因素或特性來識別指定群組的唯一 6位數十進位號碼。前兩位數保留；第三及第四位數識別群組（或叢集）；以及’弟二及弟四位數識別子群組（或指定群組）。D I d係用來要求及傳送鎖定目標的發行集。 -30- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注意事項再填寫本頁) ---------訂---------線丨· 經濟部智慧財產局員工消費合作社印製 ϋ n I ϋ Λι ϋ ϋ - 498258 A7 B7 五、發明說明（28 ) 播放器I D或序號（SN)-用來識別播放器用户端的唯一 2 〇位數十進位號碼。SN係用來追蹤本發明系統内的直接使用者互動。權限（RIT)-用來識別UID擁有的專案權限的唯一 3位數二進制號碼。RIT包括〇〇〇-查閲者、001-管理員、〇1〇_作者及100-發行者。角色號碼（RN)-用來識別UID擁有的專案權限集的i位數十進位號碼。UID之RN的計算方式是將u I D的所有RI T 相加。例如，一開始具有管理員及作者角色的UI d具有 000+001 + 010 = 3(十進位）的RN。針對也是發行者的UID，則 RN 是 0〇〇 + 〇〇l + 〇l〇+i〇〇=7(十進位）。rjt=〇的 UID 是查閱者，並只能檢視專案。角色ID(RID)-用來定義UID權限的唯一 13位數十進位號碼。RID是UID與UID之RIT的組合。例如’專案可具有一個管理員、兩個作者、一個發行者及一個也是發行者的作者。此外，閱讀者角色適用於每個人。可連續指定UI D。每個UI D的RI T都會附加至UI D，以便構成RID，如下表所示： UID RIT RID 管理員 0000000002 001 =1(十進位） 00000000021 作者 0000000003 010 = 2(十進位） 00000000032 作者 0000000004 010= 2(十進位） 00000000042 -31 - 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 H. 1 n I I .^1 .^1 I I n t I 1- n I ϋ ϋ ϋ I ϋ ϋ ϋ ϋ I ϋ ϋ 498258 A7 B7 經濟部智慧財產局員工消費合作社印製五、發明說明（29) 發行者 0000000005 100 =4(十進位） 00000000054 作者& 0000000006 110 =6(十進位） 00000000056 發行者閱讀取 0000000000 000 =〇(十進位） 00000000000 (任何人）伺服器ID(SID)-用來識別内容伺服器的唯一 8位數十六進制號碼。在一項具體實施例中，此項I D與内容伺服器的公共IPv4位址相同。交易號碼（TN)-於内容達時所產生的唯一號碼。交易ID(TID)-組合SID與TN以便唯一識別指定送達之文章的唯一執行個體識別項。檔案名稱及路徑名稱在一項具體實施例中，以具有PRJ.ofb專案檔案名稱的檔案來儲存專案，其中PRJ是專案ID(20位數十進位）。當發行時，專案變成文章。然後，使用發行集ID(PUB)來預先決定檔案名稱，並將P U B***到二進位内容檔案 (extension.ofb)，以利於追縱資料。因此，文章樓案名稱採用”八尺!\〇讣”形式，其中ART是文章ID=發行集ID(PUB)& 專案ID(PRJ)( 4 0位數十進位）。發行集可含有數篇不同的文章。每個發行集之ART的 PUB部份完全一樣，但是PRJ則不同。發行者的URI只使用PUB。在此方法中，播放器可要求個人化内容，其方式是根據供應的人口統計學ID，來獲 -32- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注意事項再填寫本頁) —— ϋ ·ϋ mmmt 一δ,ν I 1 ϋ mmmtt Βϋ a^i I emtm I 線—·-------l·——：------------ 498258 A7 -------—— B7______ 五、發明說明（30) 得同一URI的不同文章。每個DID及puB的組合都會產生用來硬連結到含有文章之特定檔案的路徑。這對於廣告訊息可能適合特定群組的多目標活動而言非常有用。例如，同一發订集中有兩篇文章，每篇文章都具有關聯檔案，例如 ART1 與 ART2，DID2/PUB1 及 DID6/PUB1 都可連結到 ART1，而 DID0/PUB1、DID1/PUB1、DID3/PUB1、 DID4/PUB 1及DID5/PUB1都可連結到ART2。在此方法中，要求PUB1會根據與使用者關聯的DID來傳回不同的文卓。在一項具體貫施例中，採用的類似技術來提供適合指定用户端機器設備類型的内容。指定用來指定設備類型的額外識別項’並建立適當的硬連結，以便送達適合指定設備類型的内容。例如，DID1/EQP1/PUB1可連結到ART2，而DID1/EQP2/PUB1可連結到ART3，其中EQPx指定用户端機器的設備類型。因此，將具有相當有限輸出及/或硬體功能的用户端機器（諸如行動電話）標示爲EQP2，而其接收到的内容版本會比諸如桌上型電腦之用户端機器接收的内容版本（ART3)受到更多限制。在一項具體實施例中，會事先決定每種可能用户端機器的特定限制，以便產生適合的内容，並供每種此類型機器使用。在一項具體實施例中，由播放器用户端105儲存適當的 DID及設備識別項，並作爲要求的一部份提供給内容伺服器1 02。PUB1是發行者用來識別特定發行集的URI。因此，播放器用户端1 〇 5控制所要求的人口統計學（或性格分析，或其他子集）連結，而不需要變更URI，並且不需 -33 - 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 ------ ϋ n ϋ^OJ .1 n ϋ n 1 ·ϋ I I 線 1·-------——：------------ 498258 經濟部智慧財產局員工消費合作社印製 A7 五、發明說明（31) 要有關於内容伺服器丨02部份的條件操作時間（〇verhead)來處理要求。實際上，此項技術免除從内容伺服器1〇2決策人口統計學的負擔，並將其分散到所有的播放器用户端 1 〇 5及伺服器。針對非目標活動，所有DIDX/EQPX/PUB1路徑都會連結至單一文章，例如ART1，其中八尺丁丨通常只對應於此發行集中的文章。所有連結都指向同一篇文章。因此，無論指定哪一種人口統計學或設備類型播放器用户端1〇5，都會傳回同一篇文章。上文中説明的技術可讓播放器用户端丨〇 5始終以相同方式要求内容，無論内容是否已鎖定目標。藉由控制内容伺服器1 0 2上的連結產生差異。以此方式可縮短播放器用户 ^ 1 0 5的決策操作時間。在一項具體實施例中，播放器用户端1〇5經過硬編碼，以便在預設狀況下要求人口統計學〇及設備類型〇。如果未指定其他人口統計學及設備類型，則播放器用户端1 〇 5會要求人口統計學0及設備類型〇的内容。在上文的説明中，係就人口統計學及設備類型而論來説明目標鎖定。熟知技藝人士應明白可採用其他的子集或叢集（例如，性格分析或其他子集），而不會脱離本發明的精神或基本特性。系統資源現在請參考圖3，圖中顯示用來實施本發明之一組資源的方塊圖。在一項具體實施例中，將系統資源分成三層： -34· (請先閱讀背面之注意事項再填寫本頁) -1--- I I I 1 訂-! — — — — — — 線-------——.------------ 498258 A7 ________B7 _ 五、發明說明（32 ) 中央資源301、主機及ISP資源3 02及直接使用者資源 3 0 3。中央資源3 〇丨通常屬於提供本發明服務之實體的控制範圍内，或位於實體的代理程式範圍内。3 〇 1包括（例如）：物件儲存體3 〇 4，用以儲存及提供編寫物件；編寫伺服器1 0 1，用以爲内容作者提供服務，並將内容的發行集送達至内容伺服器1 0 2 ;内容伺服器丨〇 2，用以接收並回應内容要求；外掛程式伺服器3 0 5，用以提供安裝播放器用户端105所需要的檔案；資料集合伺服器1〇3，用以收集供追縱用途的交易及使用者資料；以及，知識庫 3 0 6，用以儲存所收集的追蹤資料。主機及ISP資源3 02通常不屬於提供本發明服務之實體的直接控制範圍内。主機及ISP資源3〇2包括（例如）： web伺服器1〇7，用來以傳統方式送達web網頁及内容；以及stub伺服器3 07，用來送達播放器用户端1〇5的討汕。直接使用者資源3 0 3包括在直接使用者控制下的資源，諸如使用者工作站上執行的瀏覽器1〇4。所包含的播放器用户端1 0 5係作爲瀏覽器1 〇 4的外掛程式。現在請參考圖4，圖中顯示以圖3架構爲背景的編寫操作的範例。在一項具體實施例中，透過播放器用户端1〇5存取配合本發明建立内容的編寫環境，如下文中的詳細説明，其中説明播放器用户端丨〇 5直接與編寫伺服器i 〇 1及物件儲存體互動，以便編排要在播放器用户端丨〇 5上播放的内容。内容係在物件儲存體3 〇4中維護，但是可能複製到直接使用者的工作站，以利於更快速存取，諸如針對具 -35- 本紙張尺度適用中國國家標準（CNS)A4規袼_(21〇 χ 297公爱） (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 -------訂---------線-·------------.___________V. Description of the Invention (27) Project Number (PRN)-A unique (by 0ID) 8-digit continuous decimal number used to identify a designated planner (OID) project. When a new project is opened, it is used in combination with the planner (OID) to form a unique project identifier (PRJ). ○ Project ID (PRJ)-a unique 20-digit decimal number used to identify the project. When a new project is opened for the first time, a project (PRJ) is created by combining the planner (0ID) and the project number (PRN). Issuer ID (PID)-u ID used to identify the issuer of the project. p ID is a combination issue set number (PBN) —used to facilitate the unique identification of the issue set (PUB). 0 issue set number (PBN) —a unique (by P ID) 8-digit number that is used to distinguish the issue set of a specified PID project. Consecutive decimal numbers. p b N is a combination of p I d and is used to provide a publication ID (pub) that uniquely identifies the publication. Issue Set ID (PUB)-A unique 20-digit consecutive decimal number used to identify the designated issue set "S" that can include any number of articles. The p u b system is used in combination with PR J to facilitate the unique identification of an article (ART). Article ID (ART)-A unique 40-digit decimal number used to identify a specific issue instance of a project. When a project is released, ART is created by combining p RJ and PUB. Demographic ID (DID)-A unique 6-digit decimal number used to identify a specified group based on demographics, personality analysis, or other factors or characteristics. The first two digits are reserved; the third and fourth digits identify the group (or cluster); and the second and fourth digits identify the subgroup (or designated group). D I d is used to request and transmit locked releases. -30- This paper size applies to Chinese National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page) --------- Order ----- ---- Line 丨 · Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs ϋ n I ϋ Λι ϋ ϋ-498258 A7 B7 V. Description of the invention (28) Player ID or serial number (SN)-used to identify the player user The end is the unique 20-digit tens. SN is used to track direct user interactions within the system of the present invention. Privilege (RIT)-A unique 3-digit binary number used to identify project privileges owned by the UID. RIT includes 00-readers, 001-administrators, 100-writers and 100-issuers. Role Number (RN)-An i-digit decimal number used to identify the project permission set owned by the UID. The UID and RN are calculated by adding all R IDs of u ID. For example, a UI d with administrator and author roles at the beginning has an RN of 000 + 001 + 010 = 3 (decimal). For the UID that is also the issuer, then the RN is 00 + 0 + 0 + 10 + 10 = 7 (decimal). The UID of rjt = 〇 is the viewer and can only view the project. Role ID (RID)-A unique 13-digit decimal number used to define UID permissions. RID is a combination of UID and RIT of UID. For example, a 'project may have one administrator, two authors, one publisher, and one author who is also a publisher. In addition, the reader role applies to everyone. UI D can be specified continuously. The RIT of each UI D is appended to the UI D to form the RID, as shown in the following table: UID RIT RID Administrator 0000000002 001 = 1 (Decimal) 00000000021 Author 0000000003 010 = 2 (Decimal) 00000000032 Author 0000000004 010 = 2 (Decimal) 00000000042 -31-This paper size applies Chinese National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page) System H. 1 n II. ^ 1. ^ 1 II nt I 1- n I Issuer 0000000005 100 = 4 (decimal) 00000000054 Author & 0000000006 110 = 6 (decimal) 00000000056 Issuer read 0000000000 000 = 0 (decimal) 00000000000 (anyone) Server ID (SID)-used to identify The unique 8-digit hexadecimal number of the content server. In a specific embodiment, this ID is the same as the public IPv4 address of the content server. Transaction Number (TN)-A unique number generated when the content is reached. Transaction ID (TID)-A unique instance identifier that combines SID and TN to uniquely identify a given article of service. File name and path name In a specific embodiment, the project is stored in a file with the PRJ.ofb project file name, where PRJ is the project ID (20 tens to tens). When released, the project becomes an article. Then, the distribution set ID (PUB) is used to determine the file name in advance, and PUB is inserted into the binary content file (extension.ofb) to facilitate tracking of the data. Therefore, the article building case name is in the form of "eight feet! \ 〇讣", where ART is article ID = issue set ID (PUB) & project ID (PRJ) (40 tens of decimal places). A release set can contain several different articles. The PUB part of ART is exactly the same for each release, but the PRJ is different. The publisher's URI uses only PUB. In this method, the player can request personalized content by obtaining -32- based on the supplied demographic ID. This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (please Read the notes on the back before filling this page) —— ϋ · ϋ mmmt aδ, ν I 1 ϋ mmmtt Βϋ a ^ i I emtm I line — · ------- l · ————: --- --------- 498258 A7 ----------- B7______ V. Description of Invention (30) Different articles with the same URI were obtained. Each combination of DID and puB generates a path to hard link to a specific file containing the article. This is useful for multi-target campaigns where advertising messages may be appropriate for a particular group. For example, there are two articles in the same subscription set, and each article has an associated file, such as ART1 and ART2, DID2 / PUB1 and DID6 / PUB1 can be linked to ART1, and DID0 / PUB1, DID1 / PUB1, DID3 / PUB1, Both DID4 / PUB 1 and DID5 / PUB1 can be connected to ART2. In this method, PUB1 is required to return different documents based on the DID associated with the user. In a specific embodiment, similar techniques are used to provide content suitable for a given type of client machine. Specify an additional identifier for the specified device type ’and establish an appropriate hard link to serve content suitable for the specified device type. For example, DID1 / EQP1 / PUB1 can be connected to ART2, and DID1 / EQP2 / PUB1 can be connected to ART3, where EQPx specifies the device type of the client machine. Therefore, a client machine (such as a mobile phone) with fairly limited output and / or hardware capabilities is marked as EQP2, and the version of the content it receives is greater than the version of the content received by a client machine such as a desktop computer (ART3 ) Subject to more restrictions. In a specific embodiment, specific restrictions are determined in advance for each possible client machine in order to produce suitable content for use by each such type of machine. In a specific embodiment, the appropriate DID and device identification are stored by the player client 105 and provided to the content server 102 as part of the request. PUB1 is a URI used by publishers to identify a specific release set. Therefore, the demographic (or personality analysis, or other subset) link required by the player client 105 control does not need to change the URI, and does not require -33-This paper standard applies the Chinese National Standard (CNS) A4 size (210 X 297 mm) (Please read the notes on the back before filling out this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs ------ ϋ n ϋ ^ OJ .1 n ϋ n 1 · ϋ Line 1 · ——————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————----------------------------------------------------------------------------------------------) 7 Conditional operation time (〇verhead) of the server 02 to process the request. In fact, this technology removes the burden of making demographic decisions from the content server 102 and distributes it to all player clients 105 and servers. For non-target activities, all DIDX / EQPX / PUB1 paths will be linked to a single article, such as ART1, of which the eight-foot Ding usually only corresponds to the articles in this release set. All links point to the same article. Therefore, no matter which demographic or device type player client 105 is specified, the same article will be returned. The techniques described above allow the player client to always request content in the same way, regardless of whether the content is targeted or not. A difference is generated by controlling the link on the content server 102. In this way, the decision-making operation time of the player user ^ 105 can be shortened. In a specific embodiment, the player client 105 is hard-coded to require demographics 0 and device type 0 under preset conditions. If no other demographics and device types are specified, the player client 105 will request demographics 0 and device type 0 content. In the description above, targeting has been described in terms of demographics and equipment types. Those skilled in the art will understand that other subsets or clusters (e.g., personality analysis or other subsets) can be used without departing from the spirit or essential characteristics of the present invention. System Resources Referring now to FIG. 3, a block diagram of a set of resources used to implement the present invention is shown. In a specific embodiment, the system resources are divided into three layers: -34 · (Please read the notes on the back before filling this page) -1 --- III 1 Order-! — — — — — — — -----——.------------ 498258 A7 ________B7 _ V. Description of the invention (32) Central resource 301, host and ISP resources 302 and direct user resources 303. The central resource 3 is generally within the control of the entity providing the services of the present invention, or within the scope of the entity's agent. 3 〇1 includes (for example): object storage 3 〇 4 to store and provide authoring objects; authoring server 1 0 1 to provide services for content authors, and the distribution of content to the content server 1 0 2; content server 丨〇2, used to receive and respond to content requests; plug-in server 305, used to provide the files needed to install the player client 105; data collection server 103, used to collect Transaction and user data for tracking purposes; and Knowledge Base 306 for storing collected tracking data. The host and ISP resources 302 are generally not under the direct control of the entity providing the service of the present invention. The host and ISP resources 300 include (for example): a web server 107 for serving web pages and content in a traditional manner; and a stub server 3 07 for serving the player client 105 . Direct user resources 303 include resources under direct user control, such as the browser 104 running on the user's workstation. The included player Client 105 is a plug-in for Browser 104. Now refer to FIG. 4, which shows an example of a writing operation with the architecture of FIG. 3 as a background. In a specific embodiment, the content creation environment that cooperates with the present invention is accessed through the player client 105, as described in detail below, which illustrates that the player client 丨〇5 directly communicates with the writing server i 〇1 Interact with the object store to arrange the content to be played on the player client. The content is maintained in the object storage 3 04, but may be copied to the workstation of the direct user to facilitate faster access, such as for -35- This paper standard applies Chinese National Standard (CNS) A4 regulations _ ( 21〇χ 297 public love) (Please read the notes on the back before filling out this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs ------- Order --------- Line- · ------------.___________

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、發明說明（33 ) 有大型環境或約束硬體的開發者。現在請參考圖5，圖中_ ;㈤u ^ > 的 ^、乂圖3未構爲背景的發行操作的範例。在一項且體脊、/、例中，發行者透過w e b瀏覽哭 1 〇 4與系統互動。發行者倉二見立 —、建乂發行集、在發行集内編排文早並設疋文章的目標鎖定選項。當發行時 …「載入」（移動)文章至内容飼服器1〇2，根據發行集的砰細資料來設定適當的環境。文章經過確認，並且將 URI ’内歆"標記傳送至發行者，以便納人存放的web網頁中（也就是，web伺服器107供應的web網頁）。 /見在請參考圖6，圖中顯示以圖3架構爲背景的内容播放操作的範例。圖6的方塊圖顯示用來實施如圖2所説明之流程圖的機制。如果當瀏覽器丨〇4偵測到2〇4<embed>標記時判斷尚未安裝播放器用户端1〇5，則瀏覽器1〇4聯繫stub 伺服器3 0 7，由stub伺服器3 07提供直接使用者是否要下載播放器用户端105的選擇權。將播放器用户端1〇5的 stub傳送到瀏覽器1 〇 4後，隨即聯繫外掛程式伺服器 3 0 5，以便連續放映具有唯一播放器序號的播放器用户端 1 0 5。然後，外掛程式伺服器2 〇 5傳送其餘的播放器用户端105 ’並在潑j覽器1〇4中安裝。一旦可使用播放器用户端105後，内容伺服器102隨即提供要由播放器用户端1 〇 5輸出的内容。若適當，可對照儲存的網域清單來驗證產生内容要求的網域。如上文所述，每個内容「伺服」都是藉由唯一 TI D來連續放映，利追蹤用途。播放器用户端1 0 5再現内容並顯示輸出， -36- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐）五、發明說明（34) =始二縱使用者行爲，諸如用户端計數及可視時間。争（邊如备使用者關閉瀏覽器時），播放器用〇本機儲存追蹤資料（爲了容錯）料的封包至資料词服器10乂果二用户端資、冬gg m1 1禾禾成功傳輸封包，則播播=5在稍後的時間嘗試重新傳輸，例如當重新 .動播放器用户端105時。在一項具體實施例中，連接埠 80及HTTP都是供資料通訊使用，以便從具有_存取的任何系統傳送資料至網際網路。現在請參考圖7，圖中顯示以圖3架構爲背景的資料傳送操作的範例。知識庫3〇6執行資料載入程式(未顯示），用以自適當的飼服器（内容飼服器1〇2或資料伺服器1〇3)擷取飼服器及播放器資料。載人程式先處理資料，檢視其參考完整性，之後再將資料移至倉儲3〇6。在一項具體實施例中’資料係儲存在三個資料表中：交《資料表（用來儲存適α開立帳單給廣告客户的完成交易）、伺服器未完成交易資料表（用來儲存伺服器端上未完成的交易）以及播放器未完成交易資料表（用來儲存播放器用户端上未完成的交易）。播放器用户端經濟部智慧財產局員工消費合作社印製器户本發明有助於顯示精緻的内容，而不需要下载大量資料至用户端瀏覽器。這是藉由在用户端上（而不是在伺服端上）執行許多内容產生處理而實現。提供的播放器用端1 0 5就是用來執行此項功能。應在一項具體實施例中，播放器用户端1 〇 5是在瀏覽器 37- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 498258 五、發明說明（35) 用程式1 04範圍内執行的web型應用程式。播放器用户一 1 0 5可作爲瀏覽器1 〇 4的增益功能（Add_In)或外掛程式來提供，或可能作爲瀏覽器104的組件納入，甚至作爲單立的軟體應用程式納入。播放器用户端1〇5可在任何數量的硬體環境中運作，包括連線到網際網路的傳統電腦、行動電話、PDA等等。作爲濁覽器外掛程式時，當瀏覽器1〇4二到適當的MIME型時就會啓動播放器用户端1〇5，如熟知技藝人士所知。還可使用特定副檔名（例如，，，〇fb。來觸發瀏覽器1 0 4，以便啓動播放器用户端丨〇 5。當遇到此類内容並啓動播放器用户端105時，瀏覽器1〇4傳送〇岱檔案至負責播放内容的播放器用户端1〇5。在一項具體實施例中，可從w e b網站免費下載播放器用户端1 0 5。在另一項具體實施例中，分別或作爲瀏覽器應用程式1 0 4的一部份來散發” stub”。stub是執行瀏覽器丨〇 4 時所啓動的小型應用程式。當啓動stub時會聯繫stub伺服器3 0 7或某些其他伺服器，由該伺服器提供最新版本的播放器用户端1〇5，以便響應來自於81讣的請求。經濟部智慧財產局員工消費合作社印製在一項具體實施例中，當下載播放器用户端105至用户端機器並在瀏覽器1 〇 4中安裝時，則會將序號指定給播放器用户端1 0 5的每個執行個體。此項唯一序號（已知的播放器1D )識別特定播放器用户端1 0 5，並用於追縱直接使用者在本發明系統内的互動。在一項具體實施例中，序號是2 0位數十進位號碼。在一項具體實施例中，stub識別供下載播放器用户端 -38- 本紙張尺度適用中國國家標準（CNS)A4規格（21〇 X 297公釐） 498258 經濟部智慧財產局員工消費合作社印製 A7 --------______ 五、發明說明（36 ) "" ' 105之數個鏡網路的其中一個（例如，根據地理因素）。安裝所下載的播放器用户端105後，就能夠維持追縱哪一個鏡網站是其來源。然後，當要求内容時，可使用選擇的鏡網站來協助選取内容來源。播放器用户端105能夠實現高效能圖形、音效及互動，遠遠超越傳統Web瀏覽器的功能。播放器用户端ι〇5執行自内容伺服器102接收到的指令檔，以便產生内容。資料流程架構在-項具體實施例中，爲了提供用來產生優質内容及互動的功能，而不需要大量下載或極度的頻寬，將使用物件導向資料流程架構來實施播放器用户端1〇5，以利於確保 :寫功能及内容顯示功能的彈性及延伸性。實施本發明的資料流程架構有助於提升本發明軟體建構及操作方面的模組化。在資料流程架構中，藉由透過專爲產生想要結果所設計的特殊機器來傳送資料（包括影像、音效、動畫等等）來進行資料轉換、處理及顯示。其中機器係實施爲由稱爲節點的組件所建構的軟體。這些節點用特殊拓樸來互相連結，以便實施想要的功能。互相連接及模組化可讓本發明^播放器用户端105及關聯的軟體系統更彈性實施，因爲更容易建構用來產生任何想要之結果的機器。 =熟知技藝人士所知，資料流程圖中可描繪特殊機器的組態配置，包括節點、其連接及機器的整體拓樸。在一項具體實施例中，本發明的資料流程圖在本質上是 -39 - 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐）3. Description of invention (33) Developers with large environments or constrained hardware. Please refer to FIG. 5 for an example of a publishing operation in which ^; ㈤u ^ > and 乂 Figure 3 are not structured as background. In one example, the body spine, /, example, the publisher interacted with the system by browsing and crying 104. Issuer Kurojima see Li —, build a release set, arrange articles in the release set, and set target lock options for the article. When publishing ... "Load" (move) the article to the content feeder 102, and set the appropriate environment based on the pop-up details of the release set. The article is confirmed and the URI 'internal " tag is transmitted to the publisher for inclusion in the web page hosted by the person (ie, the web page provided by the web server 107). / Please refer to FIG. 6, which shows an example of content playback operation with the architecture of FIG. 3 as the background. The block diagram of FIG. 6 shows the mechanism used to implement the process diagram illustrated in FIG. If the browser 丨〇4 detects the 204 < embed > tag and determines that the player client 105 has not been installed, the browser 104 contacts the stub server 3 07, which is provided by the stub server 3 07 Whether the direct user wants to download the option of the player client 105. After transmitting the stub of the player client 105 to the browser 104, the plug-in server 3 05 is then contacted in order to continuously show the player client 105 with a unique player serial number. Then, the plug-in server 2005 transmits the remaining player client 105 'and installs it in the browser 104. Once the player client 105 is available, the content server 102 then provides the content to be output by the player client 105. If appropriate, verify the domain that generated the content request against the stored domain list. As mentioned above, each content "servo" is continuously screened by a unique TID to facilitate tracking purposes. The player client terminal 105 reproduces the content and displays the output. -36- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm). 5. Description of the invention (34) = First two vertical user behaviors. Such as client counts and viewable time. Content (for example, when the user closes the browser), the player uses the machine to store the tracking data (for fault tolerance). The data packet is sent to the data server. , Then broadcast = 5 try to retransmit at a later time, such as when the player client 105 is restarted. In a specific embodiment, both port 80 and HTTP are used for data communication to transfer data from any system with access to the Internet. Referring now to FIG. 7, an example of a data transfer operation with the architecture of FIG. 3 as a background is shown. The knowledge base 3 06 executes a data loading program (not shown) to retrieve data of the feeder and player from an appropriate feeder (content feeder 102 or data server 103). The manned program first processes the data, checks its reference integrity, and then moves the data to the warehouse 306. In a specific embodiment, the 'data is stored in three data tables: the "data table (used to store the completed transactions that are appropriate for the alpha billing to the advertiser), and the server's uncompleted transaction data table (used to Store outstanding transactions on the server side) and player outstanding transactions data table (used to store outstanding transactions on the player client). Player Client Client of the Intellectual Property Bureau of the Ministry of Economic Affairs, Consumer Cooperative Printer This invention helps to display exquisite content without downloading a large amount of data to the client browser. This is achieved by performing many content generation processes on the client side, not on the server side. The provided player terminal 105 is used to perform this function. Should be in a specific embodiment, the player client 105 is in the browser 37- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 498258 V. Description of the invention (35) A web-based application running in the range of program 04. Player User 1 105 can be provided as a browser add-on function (Add_In) or plug-in, or may be included as a component of browser 104, or even as a stand-alone software application. The player client 105 can operate in any number of hardware environments, including traditional computers connected to the Internet, mobile phones, PDAs, and more. As a browser plug-in, the player client 105 will be launched when the browser 104 reaches the appropriate MIME type, as known to those skilled in the art. You can also use a specific extension (for example, 〇fb.) To trigger the browser 104 to launch the player client 丨 05. When such content is encountered and the player client 105 is launched, the browser 104 sends the 岱 file to the player client 105 responsible for playing the content. In a specific embodiment, the player client 105 can be downloaded for free from a web site. In another specific embodiment , Respectively or as part of the browser application 104 to distribute "stub". A stub is a small application that is launched when the browser is executed. When the stub is launched, it will contact the stub server 3 0 7 or Some other server, which provides the latest version of the player client 105, in order to respond to the request from 81 讣. Printed in a specific embodiment, the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economy When downloading the player client 105 to the client machine and installing it in the browser 104, a serial number is assigned to each instance of the player client 105. This unique serial number (known player 1D) Identify specific broadcasts User terminal 105, and is used to track direct user interaction in the system of the present invention. In a specific embodiment, the serial number is a 20-digit tens decimal number. In a specific embodiment, the stub identification Player client for download -38- This paper size is applicable to China National Standard (CNS) A4 (21 × 297 mm) 498258 Printed by A7, Consumer Cooperative of Intellectual Property Bureau, Ministry of Economic Affairs --------______ 5. Description of the invention (36) One of the mirror networks of 105 (for example, based on geographical factors). After installing the downloaded player client 105, you can keep track of which mirror website Is its source. Then, when content is requested, the selected mirror website can be used to assist in selecting the content source. The player client 105 can achieve high-performance graphics, sound effects and interaction, far exceeding the capabilities of traditional web browsers. Players The client terminal 05 executes the instruction file received from the content server 102 in order to generate content. The data flow architecture is in a specific embodiment, in order to provide functions for generating high-quality content and interaction, Does not require a large number of downloads or extreme bandwidth. The object-oriented data flow architecture is used to implement the player client 105 to help ensure the flexibility and extensibility of the write function and content display function. The data flow architecture for implementing the present invention It helps to improve the modularization of the software construction and operation of the present invention. In the data flow architecture, by transmitting data (including images, sound effects, animations, etc.) through special machines designed to produce the desired results Data conversion, processing, and display. Machines are implemented as software built from components called nodes. These nodes are interconnected with special topologies to perform the desired functions. Interconnection and modularization can make the player client 105 and associated software systems of the present invention more flexible to implement, because it is easier to construct a machine to produce any desired result. = As known to those skilled in the art, the data flow chart can depict the configuration of a particular machine, including nodes, their connections, and the overall topology of the machine. In a specific embodiment, the data flow chart of the present invention is essentially -39-This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm)

-------1----------------^----1----------- (請先閱讀背面之注音？事項再填寫本頁) 498258 A7 B7 五、發明說明（ 37 經濟部智慧財產局員工消費合作社印製 I循環式，所以圖中連接的佈線最後一定在節點結束，而广2任何向外的連接（即，葉節點）。確保資料流程圖的非循裒f生可避免執行期間發生無限迴圈（Loop)的可能性。現在請參考圖18，圖中顯示使用資料流程圖實施之簡易内容元件的範例。資料流程圖1800包括四個節點，其組合可顯π跳躍的球。彈起節點1〇81指定與彈起有關的移動。球1802指定球的外觀，例如包括色彩、大小、構造等等。號碼1803含有作爲彈起效果參數使用的數値，例如彈起的速度。框架緩衝器1804是用來顯示内容的輸出通道。當編寫時，可用滑動軸（slider c〇ntr〇1，未顯示）來取代號碼1803，以便調整提供給彈起18〇1的參數値。當發行内容時，使用者可指定移除滑動軸並用常數値取代。或者，若希望’内谷中可保留滑動軸，讓直接使用者可控制彈起的球速（或任何其他參數）。作者指定常數値所要取代的節點（諸如滑動軸），或指定發行内容時所要刪除的部份。如果作者正在使用編寫環境（如上文所述），在預設情況下，在發行集中會移除特定控制項（諸如編寫滑動軸）。若希望，作者可變更此項預設値。資料流程圖執行的實施如下所示。執行從顯示或輸出節點（諸如框架緩衝器18〇4)開始，並依序遵循每個連接通過資料流程圖遞歸處理。於通過資料流程圖行進期間，標示爲「CurrentState」的資料結構中集合從每個已拜訪的節點所收集到的資訊。此類的資訊包括（例如）位置、方向、合成模式、對比度等等。當最後到達葉節點（諸如球18〇2或 -40- (請先閱讀背面之注意事項再填寫本頁) if --------------l·---：----------- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐）------- 1 ---------------- ^ ---- 1 ----------- (Please read the note on the back first? Matters (Fill in this page again) 498258 A7 B7 V. Description of the invention (37 Employees' Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs printed the I-cycle type, so the wiring of the connection must end at the node, and any outward connection (ie , Leaf nodes). Ensuring that the data flow is non-cyclical can avoid the possibility of an infinite loop during execution. Now refer to Figure 18, which shows an example of a simple content element implemented using a data flow. The data flow chart 1800 includes four nodes, the combination of which can display a ball with a π jump. The bounce node 1081 specifies the movement related to the bounce. The ball 1802 specifies the appearance of the ball, including, for example, color, size, structure, and so on. The number 1803 contains numbers used as parameters of the pop-up effect, such as the speed of pop-up. The frame buffer 1804 is an output channel used to display the content. When writing, a slider (slider c〇ntr〇1, not shown) is available To replace the number 1803 in order to adjust the parameters provided to the popup 1801. When the content is released At that time, the user can specify to remove the sliding axis and replace it with the constant 値. Or, if you want to retain the sliding axis in the inner valley, the direct user can control the speed of the ball (or any other parameter). The author specifies the constant 値 to replace Node (such as a sliding axis), or the part to be deleted when specifying the content. If the author is using a writing environment (as described above), certain controls (such as writing Slider). The author can change this preset if desired. The implementation of the data flow chart execution is shown below. The execution starts with a display or output node (such as frame buffer 1804) and follows each connection in order. Recursive processing through the data flow chart. During the travel through the data flow chart, the data structure labeled "CurrentState" collects information collected from each visited node. This type of information includes, for example, location, direction, Compositing mode, contrast, etc. When you finally reach the leaf node (such as the ball 1802 or -40- (Please read the precautions on the back before (Write this page) if -------------- l · ---: ----------- This paper size applies to China National Standard (CNS) A4 specifications (210 X 297 mm)

經濟部智慧財產局員工消費合作社印製戒碼 1803)時，則完成Currentstate。愛®行進資料流程圖時，系統會持續追蹤稱爲「内容節點」的節點參考。最初，内容節點是顯示節黑占，但在資: =圖行進期間可能會變更。㈣，内容節點是執行期間的暫時性回湖參考，並且不會在資料流程圖拓樸中明及。葉節點傳送訊息至内容節點，以便將其影像或聲曰輸出至内容節點。内容節點使用CurrentState中所收集到的所有資訊，以便執行輸出内容的繪製操作。同貝物件及多型（Polymorphism) 在—項具體實施例中，使用物件導向方法來實施本發明的資科流程架構。節點對應於物件，並且藉由節點所持有的物件參考來代表節點之間的連接。如熟知物件導向實施技藝人士所知’藉由傳送訊息至子物件，資料流程從每個父節點過過連接至子節點。窃在本發明中’藉由允許節點連接到任何其他節點來實現，大彈性。因&，所有的節點都能夠接收由任何可能的父節點所傳送的任何訊息。在節點之間實施此類的多型 (Polymorphism)，並保證作爲整體的系統係由屬於單一 $ 別的節點所組成，可確保所有的節點都有共同語言並可;吏用所有節點支援的單-應用程式設計介面(A·— Programming lnterface ; Αρι)來實施，並可進一步確保任何的節點都可連接到任何其他節點，而不會導致錯誤或故障。此項機制稱之爲同質物件系統。 •41 -When the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs prints the warning code 1803), the Currentstate is completed. During the Love® Travel Data Flowchart, the system continuously tracks node references called "content nodes". Initially, the content node is a display section, but it may change during the travel of the map. Alas, the content node is a temporary back-to-lake reference during execution and will not be identified in the data flow topology. Leaf nodes send messages to content nodes in order to output their images or sounds to content nodes. The content node uses all the information collected in the CurrentState in order to perform the drawing operation of the output content. Tongbei Object and Polymorphism In one specific embodiment, an object-oriented method is used to implement the resource flow architecture of the present invention. Nodes correspond to objects, and the connections between nodes are represented by the object references held by the nodes. As is known to those skilled in object-oriented implementation, the data flow passes from each parent node to the child node by sending messages to the child objects. Theft in the present invention is achieved by allowing a node to connect to any other node, with great flexibility. Because of & all nodes can receive any message sent by any possible parent node. Implement such polymorphism between nodes, and ensure that the system as a whole is composed of nodes belonging to a single $, which can ensure that all nodes have a common language and can be used; -Application programming interface (A · — Programming interface; Αρι) to implement, and can further ensure that any node can be connected to any other node without causing errors or failures. This mechanism is called a homogeneous object system. • 41-

本紙張尺度適用中國國豕標準（CNS)A4規格（21〇 X 297公II ) A7This paper size is applicable to China National Standard (CNS) A4 (21〇 X 297mm II) A7

五、發明說明（39 ) 經濟部智慧財產局員工消費合作社印製右希王，即•點可互相連接多次，而沒有資料流程圖複雜方面的理_限制。資料流程圖的子部份可視爲「超級節玷」或「杈組」，其作用類似於一般節點，但是係作爲節點的子圖來實施。資料流程圖中的任何位置都可採用超級節點來取代一般節點。卜若而要，本發明中採用的同質物件系統可包含或私和使用者介面兀件。因此，可包含此類元件供編寫用途使用並在發行内容時，用常數値來取代此類元件（或完王私除）。同質性保證能夠正常運作此類圖形拓樸自動轉換。 /此外，本發明的資料流程圖架構允許在任何的抽象層進行、、扁寫作者可建立本身是編寫工具的内容。這可延伸至任何想要的程度或等級。因此，授權作者以流暢且高效率的方法來建立精緻的内容。上文所述的架構包括資料流程圖的同質性，因此有助於使系統中的編寫互動内容及播放發行内容實質上是同一項操作，若希望，可置換及取代所選取的節點。在一項具體實施例中，本發明的資料流程模型允許資訊往資料流程圖中所有連接方向流動。最後，上文所述的資料流程模型有助於建立以組件爲基礎的編寫系統，其中一篇特定内容可使用大量的内容元件。物件儲存體3 0 4上可提供這些元件，所以當作者需要時就可使用這些元件，但是若希望，可更新及增強這些元件，並可新增新元件。 -42- 本紐尺度適用中國國家標準（CNS)A4規格（210 X 297公爱)--------- (請先閱讀背面之注意事項再填寫本頁)V. Description of the invention (39) Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs, Wang Youxi, that is, points can be connected to each other multiple times, without the reason of the complexity of the data flow chart. The sub-portion of the data flow chart can be regarded as a "super node" or "branch group". Its function is similar to that of a general node, but it is implemented as a sub-graph of a node. Super nodes can be used at any position in the data flow diagram to replace general nodes. By the way, the homogeneous object system used in the present invention may include both private and user interface elements. Therefore, such components can be included for authoring purposes and replaced with the constant 値 (or completed by Wang Wang) when the content is distributed. Homogeneity guarantees that such graphics topologies are automatically converted. / In addition, the data flow architecture of the present invention allows for any level of abstraction. Flat authors can create content that is a writing tool itself. This can be extended to any desired degree or level. Therefore, authors are authored to create exquisite content in a smooth and efficient way. The structure described above includes the homogeneity of the data flow diagram, so it helps make the writing of interactive content and the playback of distributed content in the system essentially the same operation. If desired, the selected nodes can be replaced and replaced. In a specific embodiment, the data flow model of the present invention allows information to flow in all connection directions in the data flow diagram. Finally, the data flow model described above helps to build a component-based authoring system, where a particular piece of content can use a large number of content elements. These components are available on the object store 304, so they can be used by authors when they need them, but they can be updated and enhanced if desired, and new components can be added. -42- This New Zealand standard applies to China National Standard (CNS) A4 specifications (210 X 297 public love) --------- (Please read the precautions on the back before filling this page)

若適合，每個内容元件或组件都含有自己的使用者介面’當發行内容時可刪除元件或組件。藉由資料流程圖的同質性’很容易實施此項模組化方法，並且很容易刪除發行内谷中的元件或組件。本發明的資料流程圖係以同質方法實施，因此提供主要新類的機制及架構，可用來建立及顯示互動内容。熟知技藝人士應明白，其他具體實施例及軟體設計及建構工具的建置都可實施此類的技術。節點類型及屬性提供的Null節點可接收所有訊息，但只有此項功能。根據本發明的多型（P〇lym〇rphism)，資料流程圖中的任何位置都可放置Null節點，而不會導致系統故障或造成錯誤。這比傳統機制更好，在傳統機制中，空値（111111)物件參考係由設爲零的指標所組成，所以如果使用空値（null)物件參考，通常會導致程式錯誤。在本發明具體實施例中，Where appropriate, each content element or component contains its own user interface ' which may be deleted when the content is distributed. With the homogeneity of the data flow chart 'it is easy to implement this modularization method and it is easy to delete the components or components in the distribution valley. The data flow chart of the present invention is implemented in a homogeneous method, so it provides a main new type of mechanism and structure that can be used to build and display interactive content. Those skilled in the art should understand that other specific embodiments and the construction of software design and construction tools can implement such techniques. Node types and attributes Null nodes provided can receive all messages, but only this function. According to the polymorphism of the present invention, Null nodes can be placed at any position in the data flow chart without causing system failure or error. This is better than the traditional mechanism. In the traditional mechanism, the null (111111) object reference is composed of an index set to zero, so if you use the null object reference, it usually leads to program errors. In a specific embodiment of the present invention,

Null節點不會導致程式錯誤，當遇到時幾乎沒有任何作用0 可根據應用程式的特殊需求來使用其他類型的節點。在一項具體實施例中，可使用之節點的範例包括： •控制卽點：郎點控制集合。範例包括：Document(文件）、Layer Manager(層管理員，適用於複合 (Compositing)層）以及PartideSystem(用來產生及控制顆粒（particles))。 •影像節點：管理影像記憶體。範例包括： -43- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注意事項再填寫本頁)Null nodes do not cause program errors, and have almost no effect when encountered. 0 Other types of nodes can be used according to the special needs of the application. In a specific embodiment, examples of nodes that can be used include: • Control point: Lang point control set. Examples include: Document, Layer Manager (for layering), and PartideSystem (for generating and controlling particles). • Image node: Manage image memory. Examples include: -43- This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page)

------ —訂---------線L 經濟部智慧財產局員工消費合作社印製------ --Order --------- Line L Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs

I A7 ----------—B7____ 五、發明說明（41 ) RGBACache(用來保存彩色像素）、MaskCache(用來保 (請先閱讀背面之注音？事項再填寫本頁) 存單一 8位元號碼像素）及c〇or(jCache(用來保存二維向量像素）〇 •效果節點：改變顯示影像或播放聲音的方式。範例包括：Contrast(用來改變繪製之像素的色彩及亮度）、 Volume(用來改變音量）、Warper(用來執行扭曲操作）、Masker(用來執行遮罩操作）及Biur(用來模糊化基礎影像）。 •數學節點：範例包括：Scalar(數量）、Vector(向量）及 Color(色彩）；加法、減去、乘法及除法。 •程序影像建立器節點：產生影像元件。範例包括： Gradientlmage(用來以動畫彩色來填入矩形陣列像素）、RadialBlend(用來從單列像素來建立環形）、 SweepBlend(用來從單列像素來建立光線）、path(用來轉譯不接受匿名的PostScript路徑）及Text(用來允許將字形輪廓轉譯成含有文字的路徑）。經濟部智慧財產局員工消費合作社印製 •動畫郎點：產生動畫元件。範例包括：Interval(用來從兩點建立線性路徑）、Bezier(用來從四點建立spline 路徑）、Sequence(用來允許及時連續播放多重動畫）、 Rotation(用來將全三維旋轉附加至目前的轉換矩陣）、 AxisScale(用來將三維比例附加至目前的轉換矩陣）、 Affine(用來以轉換矩陣來轉譯物件）及 Perspective Sc ale(用來設定制式透過圖型比例因數）。 •互動節點：互動内容中的使用者介面元件或控制項。 -44- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐）一 · ^8258 五、發明說明（42) 經濟部智慧財產局員工消費合作社印製範例包括：按纽（Button)、拖放（Drag)、滑動軸（Slider) 及撥號（Dial)。 •聲音節點：實施聲音功能。範例包括：s〇undCache及 SoundControl程序聲音。熟知技藝人士應明白，有許多節點及節點類別。本發明還以命名節點之間連接的形式來提供屬於。因此’節點使用一種特定節點檢視的連接集作爲屬性，以利於執行其預期的功能。例如，Masker節點採用經由節點連接提供的遮罩及影像，並以此方式作爲Masker節點的屬性。在一項具體實施例中，每個節點都具有其支援的一組屬性。若嘗試經由未支援的屬性來連接節點，則不會產生任何連接。屬性的範例包括：純像素資料；像素資料來源（其他節點）；色彩成分；動畫値；動畫控制項：時間控制項：選擇器；以及路徑描述詞。熟知技藝人士應明白，還有許多其他屬性。指令碼語言在一項具體實施例中，係使用指令碼語言來指定資料流 -45- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注意事項再填寫本頁) φ-i n 1 I mMMm ammK 一n 1 ϋ 1 ϋ ϋ ΒΒ1 I 線 1·-------l· — — —------------ 五、發明說明（43 ) 程圖。在另一項具體實施容，炊饴u ^ ^編寫鳅境係用來建立内 ”，山接即點來代表内纟。還有另-項具體實她例中，根據所要建立之内交、、 Ά m ^ 〇複雜度、作者的專業程度及二他因：’可能使用指令碼語言或編窝環境。 ,般而言’在本發明中，資料流程圖是指令碼的替代表 :丄並且兩種形式的表示都具有一對—對應。因此，可將 %、口夂之亦然，而不會損失功能或資訊。例如，如果使用指令碼語言，則可使用下列語法來指定節點及屬性。〈NodeName <!Attributes go here /NodeName〉 CNodeName開始用來描述新節點，N〇deName，屬性的程式段。結尾建構/>^«1〇表示程式段結果。在XML(可擴展標記語言）中，其他節點内可能會定義節點；N〇deName節點定義内的任何項目都受到任何周圍節點的影響。使用指令碼語言建立的節點定義係用來定義資料流程圖。每個已定義的節點都對應於圖形節點，而節點屬性則走我資料流程圖中的連接。一般而言，當建立（即，定義）節點時，會使用如上面所示的語法來指其所有的連接或屬性0 热知技藝人士應明白’如上文所述之指令碼語言的階層式*吾法只能建立樹狀結構’而不是廣義的非循環圖。因 -46 - 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注意事項再填寫本頁) 擎裝----I I--訂---------線· 經濟部智慧財產局員工消費合作社印制衣經濟部智慧財產局員工消費合作社印製 498258 A7 B7_ 五、發明說明（44) 此，爲了延伸圖拓樸，本發明提供可命名物件的功能，以便允許非循環式組態配置。一般而言，雖然樹狀結果只能向外方向分支，但是非循環式圖還可自行重新聯結（而不需要循環回到本身）。命名物件的功能可讓本發明系統在圖中任何數量的位置中提供已命名物件的多重參考，使得樹狀結構結聯結多重參考至任何特定節點，因此而變成隨心所欲的圖。指令碼語言背景中含有屬性之節點的範例如下所示： <NewNodeI A7 ----------— B7____ 5. Description of the Invention (41) RGBACache (for saving color pixels), MaskCache (for security (please read the note on the back? Matters before filling out this page) An 8-bit number of pixels) and coor (jCache (used to save two-dimensional vector pixels)) • Effect node: change the way to display images or play sounds. Examples include: Contrast (used to change the color of pixels drawn and Brightness), Volume (for changing volume), Warper (for performing distortion operations), Masker (for performing mask operations), and Biur (for blurring the base image). • Math node: Examples include: Scalar (quantity) ), Vector and Color; addition, subtraction, multiplication and division. • Program image builder node: Generate image components. Examples include: Gradientlmage (used to fill rectangular array pixels with animated colors), RadialBlend (to create a ring from a single column of pixels), SweepBlend (to create a light from a single column of pixels), path (to translate PostScript paths that do not accept anonymous) and Text (to allow glyph wheels to be rotated (Translated into a path containing text). Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs • Animated Lang dots: Generate animated components. Examples include: Interval (used to establish a linear path from two points), Bezier (used from four points) Create a spline path), Sequence (to allow multiple animations to be played in a row in succession), Rotation (to attach a full 3D rotation to the current transformation matrix), AxisScale (to attach a 3D scale to the current transformation matrix), Affine ( Used to translate objects with a transformation matrix) and Perspective Scale (used to set the scale factor of the system through graphics). • Interactive node: User interface components or controls in interactive content. -44- This paper scale applies to China Standard (CNS) A4 specification (210 X 297 mm) I. ^ 8258 V. Description of invention (42) Examples of printing by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economy include: Buttons, Drag and Drop, Slide Axis (Slider) and Dial (Dial). • Sound node: implement the sound function. Examples include: SoundCache and SoundControl program sounds. People should understand that there are many nodes and node types. The invention also provides belonging in the form of named nodes. Therefore, a node uses a connection set viewed by a specific node as an attribute to facilitate its intended function. For example, The Masker node uses the mask and image provided by the node connection, and in this way is used as the attribute of the Masker node. In a specific embodiment, each node has a set of attributes it supports. If you try to connect a node via an unsupported attribute, no connection will be made. Examples of attributes include: pure pixel data; pixel data sources (other nodes); color components; animations; animation controls: time controls: selectors; and path descriptors. Those skilled in the art should understand that there are many other attributes. Scripting language In a specific embodiment, the scripting language is used to specify the data stream. -45- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (Please read the notes on the back first (Fill in this page again) φ-in 1 I mMMm ammK 1 n 1 ϋ 1 ϋ ϋ ΒΒ1 I line 1 · ------- l · — — —------------ 5. Invention Description (43) Process chart. In another specific implementation, the cooking environment is used to create the "inner system", and the mountain is connected to point to represent the inward. In another example, according to the internship, , Ά m ^ 〇 complexity, professional level of the author, and other reasons: 'May use script language or nesting environment. In general' In the present invention, the data flow chart is a substitute table for script: 丄 and Both forms of representation have a one-to-one correspondence. Therefore,% and verbs can be spoken without losing functionality or information. For example, if you use a scripting language, you can use the following syntax to specify nodes and attributes <NodeName <! Attributes go here / NodeName> CNodeName starts with a block that describes a new node, NodeName, attribute. End construction / > ^ «1〇 indicates the result of the block. In XML (Extensible Markup Language) ), Nodes may be defined in other nodes; any item in the NodeName node definition is affected by any surrounding nodes. Node definitions created using scripting language are used to define data flow charts. Each has The defined nodes all correspond to the graph nodes, and the node attributes follow the connections in the data flow chart. Generally, when a node is established (ie, defined), it uses the syntax shown above to refer to all its connections. Or attribute 0. Those skilled in the art should understand that 'hierarchical * language method as described above can only build a tree structure', not a generalized acyclic graph. Because -46-This paper scale applies Chinese national standards (CNS) A4 specification (210 X 297 mm) (Please read the precautions on the back before filling this page) Engine installation ---- I I--Order --------- Line · Ministry of Economy Printed by the Consumer Cooperative of the Property Bureau, printed by the Ministry of Economic Affairs, printed by the Consumer Cooperative of the Smart Property Bureau, 498258 A7 B7_ 5. Description of the Invention (44) Therefore, in order to extend the topology of the figure, the present invention provides the function of naming objects to allow acyclic Configuration configuration. Generally speaking, although the tree-like result can only branch outwards, the acyclic graph can also reconnect itself (without looping back to itself). The function of naming objects allows the system of the present invention to Any number of Multiple references to named objects are provided in the position of the tree, so that the tree structure connects multiple references to any specific node, and thus becomes a graph that you want. An example of a node with attributes in the context of a scripting language is shown below: < NewNode

NumberAttribute = 1.2 VectorAttribute =(1,2,3)NumberAttribute = 1.2 VectorAttribute = (1,2,3)

ColorAttribute = [·3，.4，·5，1]ColorAttribute = [· 3, .4, · 5,1]

SelectorAttribute = SelectThis ChildAttribute = <AnotherNodeSelectorAttribute = SelectThis ChildAttribute = < AnotherNode

ChildsAttribute = Whatever /AnotherNode> /NewNode> 在上面範例的語法中係使用等號來指定節點的屬性。在一項具體實施例中，節點名稱與屬性名稱不同，以便藉由語法及名稱本身來互相區域節點與屬性。爲了更明確，指令碼的結構遵循對應之資料流程圖的拓樸。若希望，可巢嵌許多層的節點。可指定給資料流程圖元件的名稱如下所示： <OurNode -47· 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐) (請先閱讀背面之注意事項再填寫本頁)ChildsAttribute = Whatever / AnotherNode > / NewNode > In the syntax of the example above, an equal sign is used to specify the attributes of a node. In a specific embodiment, the node name and the attribute name are different, so that the node and the attribute are mutually zoned by the syntax and the name itself. For clarity, the structure of the instruction code follows the topology of the corresponding data flow diagram. If desired, nodes of many layers can be nested. The names that can be assigned to the data flow chart components are as follows: < OurNode -47 · This paper size applies to China National Standard (CNS) A4 specifications (210 X 297 mm) (Please read the precautions on the back before filling this page )

-n ϋ _|«_1 H _ϋ 一-口、I «1 ϋ ι_1 ϋι ί _m -ϋ I n I ϋ ϋ ^1 ϋ 1 1 I n ϋ I n ϋ ·>1 ϋ ί I .^1 I 498258 A7 B7 fred fred 經濟部智慧財產局員工消費合作社印製五、發明說明（45 ) ID = fred /OurNode〉 <TheirNode Attributel Attribute2 /TheirNode〉 I D屬性導致使用者名稱fre(j與指定的〇urN〇de執行個體關聯。TheirNode有兩個屬性使用fred。當使用fred時， OurNode内邵引用整個次網路樹。藉由使用引用而不要分開複製，可節省記憶體空間。指令碼從ASCII轉換成具有不同副檔名（諸如”·〇fb„)的二進位樓案。播放器用户端1 〇 5讀取·〇fb檔案，並以指令碼爲基礎來建構資料流程圖。資料流程圖作爲產生内容的虛擬機器運作’包括可視的元件、聲音及互動。-n ϋ _ | «_1 H _ϋ Yi-kou, I« 1 ϋ ι_1 ϋι ί _m -ϋ I n I ϋ ϋ ^ 1 ϋ 1 1 I n ϋ I n ϋ · > 1 ϋ ί I. ^ 1 I 498258 A7 B7 fred fred Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention (45) ID = fred / OurNode〉 < TheirNode Attributel Attribute2 / TheirNode〉 The ID attribute causes the username fre (j and the specified 〇urN 〇de instance association. The TheirNode has two attributes using fred. When using fred, OurNode references the entire subnet tree. By using references instead of separate copying, memory space can be saved. The script is converted from ASCII to Binary cases with different extensions (such as "· 〇fb"). The player client terminal 105 reads the .fb file and constructs a data flow chart based on the script. The data flow chart is generated as Content virtual machine operation 'includes visual components, sound and interaction.

Span Engine 爲了提南產生及顯示圖形之操作的效率及效能，本發明採用特殊類型的副程式（稱爲Span Engine)來執行圖形操作及聲音操作。每個Span Engine將指定操作應用在連續的像素列或聲音樣本。藉由在產生的機器碼中實施Span Engine ’本發明可大幅提升播放器用户端丨〇 5再現圖形的效能。此外，可將所有產生的機器碼局限於Span Engine，以此方式避免與廣泛使用之預先撰寫式組合語言有關的維護及相容性問題。爲了！疋南 >欠率’針對不同情況提供專業外⑽Engine。例 -48 - 本紙張尺度適財關家標準χ撕公璧） --------1-----------------„—^------------- (請先閱讀背面之注意事項再填寫本頁) 498258 A7 B7 經濟部智慧財產局員工消費合作社印製五、發明說明（46) 如’可能提供一個Span Engine來移動精靈，而提供另一個 Span Engine來移動及解體精靈。雖然此類的專業化會產生大量的Span Engine，但是個別的Span Engine具有極快速效能的功能。在一項具體實施例中，爲了縮減播放器用户端丨〇 5的大小’可按需要建立Span Engine，而不是在播放器用户端 105内以預先編譯形式來提供。播放器用户端1〇5含有編譯程式，用以偵測何時需要新Span Engine&針對即將發生的情況來建立（編譯）Span Engine。由於Span Engine非常小’所以可極快速編譯Span Engine，若需要，可讓播放器用户端1 0 5於動畫期間執行此項操作。因此，本發明提供一種於呼叫時間、按需求、最佳化情況來編譯本機機器碼的技術。一般而言，在任何給定的時間只需少量的Span Engine，所以播放器用户端105能夠重現内容，而不會發展成過大的大小。在來回移動資料泥程圖邵份並收集CurrentState結構中資訊後’播放器用户端1 〇 5執行結構元件，並根據結構中的數値來決定要調用哪一個Span Engine。在一項具體實施例中’使用十個變數任爲Span Engine指標十維陣列的索引。如果數値不是零値’則代表有效；§pan Engine ;否則會建立新Span Engine，並***陣列中。在另一項具體實施例中，根據十個變數値來建立雜湊表，並根據雜湊結果執行查詢成爲更小的資料表。 -49- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公1 ) ^1 ^1 ^1 ϋ n 1 n · ϋ 1 -n n ϋ ϋ ϋ^OJββ βιβ * ββ ββ ιβ— ββ β·· ββ ββ I β·· I (請先閱讀背面之注意事項再填寫本頁) 498258Span Engine In order to improve the efficiency and performance of the operation of generating and displaying graphics, the present invention uses a special type of subroutine (called Span Engine) to perform graphics operations and sound operations. Each Span Engine applies the specified operation to consecutive pixel columns or sound samples. By implementing Span Engine in the generated machine code, the present invention can greatly improve the performance of graphics reproduction on the player client. In addition, all generated machine code can be restricted to the Span Engine, which avoids maintenance and compatibility issues associated with widely used pre-written composition languages. in order to! Tongnan > Debt Rate ’provides professional external engine for different situations. Example-48-The standard of this paper is suitable for financial and family standards χ tearing the public 璧) -------- 1 ----------------- „— ^ ---- --------- (Please read the notes on the back before filling out this page) 498258 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs V. Invention Description (46) If 'a Span Engine may be provided to Move the sprite, and provide another Span Engine to move and dissolve the sprite. Although this kind of specialization will generate a large number of Span Engines, individual Span Engines have extremely fast performance. In a specific embodiment, in order to reduce The size of the player client 丨〇5 can be set up as needed by the Span Engine, instead of being provided in a pre-compiled form in the player client 105. The player client 105 contains a compiler to detect when it is needed The new Span Engine & builds (compiles) the Span Engine for the upcoming situation. Because the Span Engine is very small, it can be compiled very quickly. If necessary, the player client 1 0 5 can perform this operation during the animation Therefore, the present invention provides a Technology to compile native machine code according to requirements and optimization. Generally speaking, only a small amount of Span Engine is needed at any given time, so the player client 105 can reproduce the content without developing into Too large size. After moving the data map back and forth and collecting the information in the CurrentState structure, the player client 105 executes the structural elements, and decides which Span Engine to call based on the data in the structure. In the specific embodiment, 'use ten variables as the index of the ten-dimensional array of the Span Engine index. If the number is not zero', it means that it is valid; § Pan Engine; otherwise, a new Span Engine will be created and inserted into the array. In a specific embodiment, a hash table is created based on ten variables 値, and a query is performed to form a smaller data table based on the hash result. -49- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 1) ^ 1 ^ 1 ^ 1 ϋ n 1 n · ϋ 1 -nn ϋ ϋ ϋ ^ OJββ βιβ * ββ ββ ιβ— ββ β ·· ββ ββ I β ·· I (Please read the precautions on the back before filling in this ) 498 258

、發明說明（47) 一般而言，可藉由相當少量的spanEngine來處理大部份㈣令碼。當需要少量時可使用陣列實施，但是如果播放器用户端105會造成使用者電腦記憶體不足，則實施雜凑表是可能最可行的方案。 ,在一項具體實施例中，户斤以的SpanEngine都屬於同一種形式。具體而Έ：，Span Engine可作爲在像素連續列上運作的單迴圈來具體化，而無論每個像素中特殊類型的資訊。Span Engine可在一個或兩個來源上運作，以便產生一維輸出。Span Engine虛擬程式碼的範例之一如下所示： 1 ·目的地第一像素的計算位置 2 ·來源1第一像素的計算位置 3 ·來源2第一像素的計算位置（如果有兩個來源） 4·迴圈中計數N的計算號碼；指定計數値給數値N 5·針對每個像素： •載入來源値（使用位址） •執行數値操作 •在目的地儲存數値 •在母種情況下，移動目的地位址至下一個像素 •遞減計數値；如果計數値大於〇，則重複步驟5 編譯程式的運作如下。當需要Span如以狀時，會藉由想要的變數狀態來調用編譯程式。編譯程式運作方式係藉由串連連績小型程式碼分段來產生新Span Engine。程式碼分段係根據變數步驟來進行選取。本發明提供一種可在少量記憶體中執行大量Span Engine的有效機制，其方式是在播 -50- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公爱） (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 -—------1-----------------^—一---------- 498258 __________-^ A7Explanation of the invention (47) Generally speaking, most command codes can be processed by a relatively small amount of spanEngine. Array implementation can be used when a small amount is needed, but if the player client 105 will cause the user's computer to run out of memory, implementing a hash table is probably the most feasible solution. In a specific embodiment, the SpanEngines that belong to households belong to the same form. Specifically: Span Engine can be embodied as a single loop that operates on consecutive rows of pixels, regardless of the particular type of information in each pixel. Span Engine can operate on one or two sources to produce a one-dimensional output. One example of the Span Engine virtual code is shown below: 1 · The calculated position of the first pixel of the destination 2 · The calculated position of the first pixel of the source 3 3 · The calculated position of the first pixel of the source 2 (if there are two sources) 4 · The calculation number of the count N in the loop; specify the count 値 the number 値 N 5 · for each pixel: • load source 値 (use the address) • perform the number operation • store the number at the destination • in the parent In this case, move the destination address to the next pixel • Decrement the count 値; if the count 値 is greater than 0, repeat step 5 The operation of the compiler is as follows. When Span is needed, the compiler will be called with the desired variable status. The compiler works by concatenating small pieces of code to produce a new Span Engine. Code segmentation is selected based on variable steps. The present invention provides an effective mechanism that can execute a large number of Span Engines in a small amount of memory. The method is to broadcast -50- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 public love) (please read the back first) Please fill in this page before printing) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs ------------ 1 ----------------- ^ --- ------- 498258 __________- ^ A7

五、發明說明（48 ) 經濟部智慧財產局員工消費合作社印製放器用户端1 0 5内提供這些個別的分段，並允許播放器用户端1 0 5在需要時聯結分段至Span Engine中來進行編譯。此外，此類的機制還允許擴充性。可提供額外的程式碼片段並且更容易整合，並且可以此方式來提供增強的彈性。機器碼產生在一項具體實施例中，爲了實現高階效能，播放器用户 1 0 5「迅速」產生機器碼，以利用實施非常需要效能的程式碼段。使用產生的機器碼還准許播放器用户端丨〇 5中的程式碼能夠利用諸如MMX及Alti-Vec的高效能處理器指令，進而可進一步提高效能。在一項具體實施例中，本發明的編譯程式編譯成純機器碼。因此，微處理器本身可讀取經編譯的程式碼，而不需要額外解譯就可執行程式碼。本發明的編譯程式佔用相當少量的記憶體，這是因爲其重複使用程式碼片段來建立需要的Span Engine。動畫本發明具備廣播品質内容功能，而不需要大量的資料傳送。這是藉由使用動畫來模擬視訊體驗的方式來完成，然而伺服器與用户端間需要最低程度的交易負載。另外，不同於廣播媒體，本發明呈現的内容完全互動；其方式是採用如上文所述的同質物件，本發明能夠用互動元件來取代任何的動畫元件或控制項。因爲播放器用户端i 〇 5能夠迅速編譯及執行程式碼，所以可以高效能方式來顯示動畫内 -51 -V. Description of the invention (48) These individual segments are provided in the client terminal 105 of the consumer cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs, and the player client terminal 105 is allowed to connect the segments to the Span Engine when needed To compile. In addition, such mechanisms allow for extensibility. Additional code snippets are available and easier to integrate, and this way provides enhanced flexibility. Machine Code Generation In a specific embodiment, in order to achieve high-level performance, the player user 105 "promptly" generates machine code to take advantage of the implementation of code segments that require performance. The use of the generated machine code also allows the code in the player client to utilize high-performance processor instructions such as MMX and Alti-Vec, which can further improve performance. In a specific embodiment, the compiler of the present invention is compiled into pure machine code. As a result, the microprocessor itself can read the compiled code without additional interpretation to execute the code. The compiler of the present invention occupies a relatively small amount of memory because it reuses code fragments to create the required Span Engine. Animation The present invention is capable of broadcasting quality content without the need for large data transfers. This is done by using animation to simulate the video experience, but the minimum transaction load between the server and the client is required. In addition, unlike broadcast media, the content presented by the present invention is completely interactive; the way is to use the same homogeneous objects as described above, the present invention can use interactive elements to replace any animation elements or controls. Because the player client i 〇 5 can quickly compile and execute code, it can display the animation in a high-performance manner. -51-

-------------------訂---------線 (請先閱讀背面之注意事項再填寫本頁) -ϋ n n I n - -1 ϋ I» 1 1 ϋ ϋ -I ii n ϋ ϋ β—* 498258 A7 B7 經濟部智慧財產局員工消費合作社印製五、發明說明（49) 容、模擬廣播視窗體驗。在一項具體實施例中，播放器用户端丨0 5運用廣泛的動畫觀念來實現許多效果。例如，此類的效果包括漸層、模糊核心及查詢表。藉由以單一子系統來實施許多相關功能，可維持最高效率且小型的播放器用户端1 〇 5。本發明歸納的動畫觀念超越經過一段時間來不斷變更元件或參數的一般定義。在一項具體實施例中，可根據空間位置、維度及其他因數來變更元件或參數。因此，在以下的说明中’基於解説用途，單獨的變數被稱爲「時間」，諸如間位置及維度的其他獨立變數則可被取代。有數個節點利用動畫功能及波形，例如： •〈Interval 兩個數値之間的動畫繪製 •〈Bezier 使用Bezier spline插値法來綠製四個數値 •〈Cardinal 使用Cardinal spline插値法來繪製四個數値 •〈FlipBook 繪製N個框架 •〈Sequence 繪製N個連續動畫在具體實施例中，播放器用户端丨〇 5 (及編寫環境）包括内建波形，可用於編輯及呈現内容。各種控制點或物件之間可***波形。在一項具體實施例中，每個波形受到最多四個參數屬性所控制。現在請參考圖16，圖中顯示包括典型動畫中可能使用之非週期性波形1601之圖1600的範例。數値從開始點〇 · 〇遞增到結束點1 · 〇。此項數値可用於控制任何功能，諸如内容的輸出特性。提供的四個參數1602至1605來定義波形 -52- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 1-------^---------^ — ^ (請先閱讀背面之注意事項再填寫本頁) -n i_i n -ϋ , 498258 A7 B7 五、發明說明（5〇 ) 1601的形狀。針對非週期性波形，開始16〇2與結束16〇5間的時間間隔定義波形的啓用位置。進入16〇3及離開16〇4進一步定義波形1601的形狀並控制曲線各部份的斜率。從開始1602到進入1603，數値以加速比例遞增。從進入16〇3到離開1604，數値以常數比例遞增。從離開16〇4到結束 1605，數値以減速比例遞增。現在請參考圖17，圖中顯示包括典型動畫中可能使用之週期性波形1701之圖1700的範例。藉由採用諸如圖17所示的週期性波形，本發明系統能夠產生自行重複的動畫。在一項具體實施例中’指定稱爲Period(週期）的參數，重複從零到Period 1706結束的波形1701部份。如果給定peri〇d 零値，則定義波形是非週期性。於圖1 7的範例中，指定額外參數1702到1705來定義波形1701的形狀。也可使用其他參數或屬性。例如，可提供Phase(相位）參數，將其加入至波形中的每個時間參數，及時移位波形，無論是否是週期性或非週期性。此外，其他波形還可自行控制任何參數，以此方式提供更高的額外彈性。可使用Animus(基本型態）參數來選定波形類型。Animus 屬性値的範例包括： • EaselnOut (轉換） • Spline (轉換） • Decay (轉換） • DecayOscillate (轉換） -53 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注意事項再填寫本頁) --------—訂·--------· 經濟部智慧財產局員工消費合作社印製 498258 A7 B7 五、發明說明（51) • Squishwave (轉換） • Pulse (週期性） • Oscillate (週期性） • Sawtooth (週期性） • Round (週期性） • Perlin. (不規則/隨機） • Uniform (不規則/隨機） • Poisson (不規則/隨機） • Gaussian (不規則/隨機） (請先閱讀背面之注意事項再填寫本頁) f 經濟部智慧財產局員工消費合作社印製編寫環境在一項具體實施例中，本發明的編寫環境係作爲web劇覽器1 0 4的外掛程式或瀏覽器i 〇 4的内容功能來運作，其方式類似於播放器用户端105。實際上，可能在與播放器用户端1 0 5 —樣的軟體套件中實施編寫環境，但是其具有額外功能。或者，播放器用户端1 〇 5可作爲編寫環境功能的子集來實施。編寫環境是合乎標準的所見即所得（What_ You-See-Is-What-You-Get ; WYSIWYG)系統；作者不需要知道作爲其發展内容的基礎資料流程圖。編寫環境以資料流程圖形式來產生可編輯的内容。作者藉由操作内容使用者介面控制項來編輯結果資料流程圖。例如，這允許作者·· •新增或刪除節點或超級節點 •調整參數値 •變更色彩 -54- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐）訂---------線 _·-------l· — ·!*----------- Α7 五、發明說明（52) •選擇動畫及互動範圍編寫環境藉由儲存至磁碟或藉由傳送檔案及編寫飼服哭 101 ’來寫人描述資料流程圖形式的内容檔案。+之後用樓案時，則會掏取所有設定値及元件，並可進二編輯。當發行集内容時，會部份變更内容檔案，如下文所述。在本發明中，發行集的内容能夠完全互動。二告直接使用者檢視内容時，包括與產生及修改關聯之工具二編寫環境可作爲直接移除的額外互動程度來實施。因此，内容可含有自己的使用者介面，Μ執行調整及修改操作。 /、有使用編寫環境來檢視内容時才會看到使用者介面，但是當使用播放器用户端1 〇 5檢視内容時則看不到使用者介面。如上文所述，在一項具體實施例中，可藉由採用物件同質性的資料流程圖來啓用此項功能。在另一項具體實施例中，發行内容時會移除内容中的使用者介面。直接使用者仍然可使用爲其所準備的其他互動組件。此類的組件可提供實體互動及邏輯互動功能。實體互動包括根據使用者動作來變更内容外觀，例如，變更色彩來響應使用者操作滑動軸。邏體互動包括根據使用者動作來變更内容行爲的深入程度，例如，某些連結的目的地。因此，本發明能夠根據互動、使用者個人資料及複雜的決策規則來顯示各種程度且多樣化的内容。或者，播放器用户端105及編寫環境可實施爲彼此同等，發行集的内容中可包含使用者介面，但不一定會顯示出來。將根據使用者的權限來決定是否會顯示使用者介 -55- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注意事項再填寫本頁) ---- 經濟部智慧財產局員工消費合作社印製------------------- Order --------- Line (Please read the precautions on the back before filling this page) -ϋ nn I n-- 1 ϋ I »1 1 ϋ ϋ -I ii n ϋ ϋ β— * 498258 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. 5. Description of the invention (49) Content and simulation broadcast window experience. In a specific embodiment, the player client 05 uses a wide range of animation concepts to achieve many effects. Examples of such effects include gradients, blur cores, and lookup tables. By implementing many related functions in a single subsystem, the most efficient and compact player client 105 can be maintained. The concept of animation summarized by the present invention goes beyond the general definition of continuously changing elements or parameters over time. In a specific embodiment, the components or parameters can be changed according to the spatial position, dimensions, and other factors. Therefore, in the following description, 'for the purpose of explanation, a single variable is called "time", and other independent variables such as inter-position and dimension can be replaced. There are several nodes that use animation functions and waveforms, for example: • <Interval animation drawing between two numbers • Bezier uses Bezier spline interpolation to make four numbers green • <Cardinal uses Cardinal spline interpolation to draw Four numbers: <FlipBook draws N frames. <Sequence draws N consecutive animations. In a specific embodiment, the player client (and writing environment) includes built-in waveforms that can be used to edit and present content. Waveforms can be inserted between various control points or objects. In a specific embodiment, each waveform is controlled by up to four parameter attributes. Referring now to FIG. 16, an example of a graph 1600 including an aperiodic waveform 1601 that may be used in a typical animation is shown. The count increases from the starting point 〇 · 〇 to the ending point 1 · 〇. This number can be used to control any function, such as the output characteristics of the content. Four parameters 1602 to 1605 are provided to define the waveform -52- This paper size applies to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 1 ------- ^ -------- -^ — ^ (Please read the notes on the back before filling out this page) -n i_i n -ϋ, 498258 A7 B7 V. Description of the invention (5〇) 1601 shape. For non-periodic waveforms, the time interval between the start of 1602 and the end of 1605 defines the enabling position of the waveform. Enter 1603 and leave 1604 to further define the shape of the waveform 1601 and control the slope of each part of the curve. From the beginning of 1602 to the entry of 1603, the number of increments increases at an accelerated rate. From entering 1603 to leaving 1604, the number of increments is constant. From leaving 1604 to ending 1605, the number of increments increased at a deceleration rate. Referring now to FIG. 17, there is shown an example of FIG. 1700 including a periodic waveform 1701 that may be used in a typical animation. By using a periodic waveform such as that shown in Fig. 17, the system of the present invention is capable of generating self-repetitive animation. In a specific embodiment, a parameter called Period is specified, repeating a portion of the waveform 1701 from zero to the end of Period 1706. Given a period of zero 値, the waveform is defined to be non-periodic. In the example of Fig. 17, additional parameters 1702 to 1705 are specified to define the shape of the waveform 1701. Other parameters or attributes can also be used. For example, Phase parameters can be provided and added to each time parameter in the waveform to shift the waveform in time, whether it is periodic or non-periodic. In addition, other waveforms can control any parameter on their own, providing more flexibility in this way. The Animus parameter can be used to select the waveform type. Examples of Animus properties include: • EaselnOut (Conversion) • Spline (Conversion) • Decay (Conversion) • DecayOscillate (Conversion) -53 This paper size applies Chinese National Standard (CNS) A4 (210 X 297 mm) (Please (Please read the notes on the back before filling in this page) ------------ Order · -------- · Printed by the Intellectual Property Bureau Employee Consumer Cooperative of the Ministry of Economic Affairs 498258 A7 B7 V. Description of Invention (51 ) • Squishwave (transition) • Pulse (periodic) • Oscillate (periodic) • Sawtooth (round) • Round (periodic) • Perlin. (Irregular / random) • Uniform (irregular / random) • Poisson ( Irregular / Random) • Gaussian (Irregular / Random) (Please read the notes on the back before filling this page) The writing environment operates as a plug-in for the web browser 104 or the content function of the browser i 04, in a manner similar to the player client 105. In fact, it is possible to implement a writing environment in the same software package as the player client 105, but it has additional features. Alternatively, the player client 105 can be implemented as a subset of the writing environment functions. The authoring environment is a standard What-You-See-Is-What-You-Get (WYSIWYG) system; the author does not need to know the flow chart of basic information as its development content. The authoring environment produces editable content in the form of data flow diagrams. The author edits the result data flow chart by manipulating the content user interface controls. For example, this allows authors to ... • Add or delete nodes or super nodes • Adjust parameters 値 • Change color -54- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) Order ---- ----- Line _ · ------- l · — ·! * ----------- Α7 V. Description of the Invention (52) • Choose the animation and interactive range to compile the environment by Save to disk or write a content file in the form of a flow chart of the person's description by sending the file and writing feed 101 '. + After using the case, all the settings and components will be taken out and edited. When the episode content is released, the content file is partially changed, as described below. In the present invention, the contents of the distribution set can be fully interactive. When the second user directly views the content, the second editing environment, which includes tools related to the generation and modification, can be implemented as an additional degree of interaction for direct removal. Therefore, the content may contain its own user interface, and M performs adjustment and modification operations. / 、 The user interface is only seen when using the authoring environment to view the content, but the user interface is not visible when viewing content using the player client 105. As mentioned above, in a specific embodiment, this function can be enabled by using a data flow diagram of object homogeneity. In another embodiment, the user interface in the content is removed when the content is distributed. Direct users can still use other interactive components prepared for them. Such components can provide physical interaction and logical interaction functions. Physical interaction includes changing the appearance of the content based on user actions, for example, changing the color in response to the user operating the slide axis. Logical interaction involves changing the depth of content behavior based on user actions, such as the destination of certain links. Therefore, the present invention can display various levels and diverse contents based on interactions, user profiles, and complex decision rules. Alternatively, the player client 105 and the authoring environment may be implemented as equal to each other, and the content of the distribution set may include a user interface, but may not necessarily be displayed. The user interface will be determined according to the user's authority. -55- This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page)- --- Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs

如-0, ϋ I ϋ ϋ ϋ I I I n I I ϋ ϋ ϋ ϋ ϋ ϋ ^1 ϋ I Λ— ι> I ϋ ϋ ^1 I ^1 I I 498258 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明（53 ) 面。換言之，當作者檢視内容時，使用者介面可供使用，但是當任何其他人檢視内容時，則會隱藏使用者介面。在本質上，本發明免除使用者介面組件及内容元件間的差異，以利於提高彈性並簡化操作。在一項具體實施例中，本發明的編寫環境利用Γ超級節點」（如上文所述），讓系統更細分成數百或數千個分開的組件，供作者組合來建立内容。現在請參考圖9，圖中顯示含有本發明提供之編寫環境之畫面900的圖式。圖中顯示若干層901，用以代表構成最後影像所覆蓋之重疊的可編輯圖形。使用者可按一下任何層9 0 1來對其執行編輯操作，並可按需要新增更多層。可編輯内容9 0 2代表在編輯的内容，並且在一項具體實施例中，於編輯處理程序期間即時播放，包括任何動畫或互動元件。控制項9 0 3提供用來操作内容9 0 2之各種參數的機制，例如，色彩値、元件移動速度等等。使用者可藉由沿著控制項9 0 3中滑動軸的調整鈕來變更這些參數値。窗格9 04提供方案、内部υι控制項及其他元件，供使用者按所需來啓動或納入内容902中。現在請參考圖1〇，圖中顯示可在發行之前由作者及商標或贊助所自訂之内容1000的範例。内容1〇〇〇包含互動元件 1005，所以當發行内容1〇〇〇時，内容1〇〇〇實際上構成應用程式。web網站上可供應内容1000，或透過1111^1^電子郵件散發，若希望，也可提供給其他網站。提供的編寫按鈕1001到1004可讓作者對内容1000執行自訂操作，之後 -56- 本紙張尺度適用中國國家標準（CNS)A4規格（210 χ 297公釐） (請先閱讀背面之注咅？事項再填寫本頁}Such as -0, ϋ I ϋ ϋ ϋ III n II ϋ ϋ ϋ ϋ ϋ ϋ ^ 1 ϋ I Λ— ι > I ϋ ϋ ^ 1 I ^ 1 II 498258 Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 5. Invention Description (53). In other words, the user interface is available when the author views the content, but it is hidden when anyone else views the content. In essence, the present invention eliminates the differences between the user interface components and the content components, so as to help improve flexibility and simplify operations. In a specific embodiment, the authoring environment of the present invention utilizes a Γ super node (as described above), allowing the system to be further subdivided into hundreds or thousands of separate components for authors to combine to build content. Referring now to FIG. 9, there is shown a diagram of a screen 900 containing a writing environment provided by the present invention. The figure shows several layers 901, which represent the editable graphics that make up the overlay covered by the final image. The user can click on any layer 901 to edit it, and add more layers as needed. The editable content 902 represents the content being edited, and in one embodiment, is played immediately during the editing process, including any animation or interactive elements. Control 903 provides a mechanism for manipulating various parameters of the content 902, such as color tone, component moving speed, and so on. The user can change these parameters by adjusting the slider along the control axis 903. Grid 9 04 provides solutions, internal controls and other components for users to activate or incorporate into content 902 as needed. Reference is now made to Figure 10, which shows an example of content 1000 that can be customized by the author and trademark or sponsorship prior to release. Content 1000 includes interactive element 1005, so when content 1000 is released, content 1000 actually constitutes an application. Content can be provided on the web site 1000 or distributed via 1111 ^ 1 ^ e-mail. If desired, it can also be provided to other sites. The provided write buttons 1001 to 1004 allow the author to perform a custom operation on the content 1000, and then -56- This paper size applies the Chinese National Standard (CNS) A4 specification (210 x 297 mm) (Please read the note on the back first? Matters refill this page}

-AW tl---------,·-------- 卜------------AW tl ---------, · -------- Bu -----------

498258 五、發明說明（54) 再發行。在本範例中，作者可藉㈣動各種按㈣01，以便選擇内容刪的W主題、新增橫幅及某些圖片，以及傳送内容1000進行發行。發行時，内容1000中不包括按钮 1001到 1004 。現在請參考圖11，圖中顯示内容1〇〇〇之自訂操作的範例。使用者啓動按鈕1001後，隨即出現允許從一些色彩主題1102中進行選取的視窗1101。使用者可選取想要的色彩主遞1102，然後將所選取的色彩主題11 〇2套用到内容 1000。熟知技藝人士應明白，在本發明編寫環境背景内，可以有許多其他類型的自訂項。現在請參考圖12，圖中顯示使用者先前所儲存之編寫專案的專案畫面1200的範例。圖1 2中，使用者已啓動按鈕 1202，這是調用專案清單來選取及新增橫幅至使用者正在處理之專案的方法。使用者可使用畫面丨2〇〇來選取任何數量之先前製作的橫幅（或其他内容元件），以便新增至目前的專案。使用者可從圖12的專案清單中選取先前產生的專案或内容元件，以利於進一步修改或檢閱。[預先發行]按鈕1201 在預覽區域（未顯示）中開啓所選取的專案供使用者預覽、發行或編輯專案。在動態編寫模式中選取「編輯」選項來載入專案，以用來產生專案的所有關聯之使用者介面編寫工具來完成編輯。 [發行]按鈕1202具有啓用中狀態，用以指示已發行專案。[發行]按鈕1202存取報告工作表，以便顯示專案狀態 -57- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製498258 V. Description of Invention (54) Reissue. In this example, the author can press various buttons 01 to select a W theme for content deletion, add a banner and some pictures, and send content 1000 for distribution. At the time of release, buttons 1001 to 1004 were not included in content 1000. Now refer to FIG. 11, which shows an example of a custom operation with a content of 1000. After the user activates the button 1001, a window 1101 that allows selection from some color themes 1102 appears. The user can select the desired color master 1102, and then apply the selected color theme 11 02 to the content 1000. Those skilled in the art will appreciate that there can be many other types of customizations within the context of the writing environment of the present invention. Referring now to FIG. 12, there is shown an example of a project screen 1200 of a user-prepared authoring project. In Figure 12, the user has activated the button 1202, which is a method of calling the project list to select and add a banner to the project the user is working on. The user can use the screen 丨 200 to select any number of previously created banners (or other content components) to add to the current project. The user can select a previously generated project or content component from the project list in FIG. 12 to facilitate further modification or review. [Pre-release] button 1201 Opens the selected project in the preview area (not shown) for users to preview, publish or edit the project. Select the "Edit" option in dynamic authoring mode to load the project and complete all editing with the associated user interface authoring tool used to generate the project. The [Release] button 1202 has an active state to indicate that a project has been issued. [Issue] button 1202 to access the report worksheet to display the status of the project. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs

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經濟部智慧財產局員工消費合作社印製以及諸如檢視數量、點擊瀏覽數量及平均檢視時間之類的遣蹤資訊。在一項具體實施例中，限具有管理員權限的使用者才能取得此項報告工作表。針對專案清單中的每個專案’提供標題1203、縮圖檢視1204及註解1205。現在請參考圖i 3，圖中顯示根據本發明具體實施例，以連續窗格排列之含有所建立專案之元件之工作表13〇〇的範例。在一項具體實施例中，工作表上的每個方案都是透過 —系列資料庫欄位來識別。例如，「煙火使用法」工作表可也含有：五個動畫火焰類型；四個煙火具範例；三個動畫鮮明的背景；四種類型的動畫火花；三個燃燒類型效果；四個煙霧效果；三個岩漿紋理。可按需要將這些元件套用到所編寫的内容中。 [我的專案]按艇1301存取專案1200畫面，如上文中配合圖12的説明。[主題工作表]按鈕13〇2啓動浮動視窗，其含有代表可所取之各種工作表的圖示。工作表的列中顯示一系列工作表圖示1303 ;啓動工作表圖示1303在窗格1304中顯示對應工作表的元件。[搜尋]按鈕1305在下拉式功能表中摺疊欄位名稱清單，讓使用者可按攔位名稱來搜尋指定的元件及工作表。在一項具體實施例中，每個工作表都是以一系列識別欄位來表示，包括（例如）號碼、名稱及種類。工作表上的特定元件具有識別項號碼，用以指示其加入對應的工作表及在對應工作表上的位置。元件還具有識別欄位，用以指定 (例如）效果或工具類型、色彩、下載的大小、C P U使用狀 -58- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） --------—#裝 --------訂---------線-ίιί- (請先閱讀背面之注意事項再填寫本頁) 498258 A7 ---------B7 五、發明說明（56) ，等等。在[搜尋]欄位而中，使用者可根據這些識別欄位的任何一項來輸入查詢參數，以便找出符合使用者需求的元件。搜尋結果係作爲自訂工作表上的元件來進=檢視’其中會根據識別項號碼或符合使用者指定參數的程度來決定結果的位置。如果找到大量符合搜尋的結果，則^ 顯示一系列標記，以便能夠存取各種元件子集。使用者按下按鈕1306來建立自訂工作表。會提示使用者輸入工作表名稱，並可進一步選取圖示來描緣新工作表。搜尋欄位視窗1310可讓使用者選取圖示並反白識別搁位，以利於將新工作表分類供未來搜尋時運用。可將元件新增至目前選取或新自訂工作表，其方式是拖戈代表元件的任何圖示至按麵13 0 6，其中按金t 13 〇 6係作爲新自訂工作表的拖曳目標。[預覽]按钮1308從目前選取的工作表切換至新工作表，並顯示使用者所新增的新元件。藉由拖曳關聯的圖示至刪除按鈕1307，即可刪除自訂工作表的元件。藉由拖曳自訂工作表的圖示至刪除按鈕 1307，即可刪除整個自訂工作表，包括其内容。在一項具體實施例中，進行刪除之前會先顯示確認對話方塊。現在請參考圖14，圖中顯示内容元件1400之控制台14〇2 的圖示。工作表1300中的每項内容元件1400都具有適合内容元件所包含之内容類型的控制台。在圖中顯示的範例中，控制台1402含有四個滑動軸1401，用來調整内容元件 1400内的動態元件。現在請參考圖1 5，圖中顯示控制台1402之提示説明1501 -59 - 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 φί —---- 丨訂---------線------------ 498258Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs and tracking information such as number of views, number of clicks and average viewing time. In a specific embodiment, only users with administrator rights can access this report worksheet. For each project in the project list ’, a title 1203, a thumbnail view 1204, and a comment 1205 are provided. Reference is now made to Fig. I3, which shows an example of a worksheet 1300 containing elements of the created project arranged in a continuous pane in accordance with a specific embodiment of the present invention. In a specific embodiment, each scheme on the worksheet is identified through a series of database fields. For example, the "Pyrotechnics Usage" worksheet may also contain: five animated flame types; four examples of fireworks; three animated backgrounds; four types of animated sparks; three combustion type effects; four smoke effects; Three magma textures. These components can be applied to the content you write as needed. [My Project] Press the boat 1301 to access the project 1200 screen, as described above with reference to Figure 12. [Theme worksheet] button 1302 launches a floating window that contains icons representing various worksheets that can be taken. A series of worksheet icons 1303 are displayed in the worksheet column; the start worksheet icon 1303 displays the components of the corresponding worksheet in a pane 1304. The [Search] button 1305 collapses the list of field names in the drop-down menu, allowing users to search for specific components and worksheets by the name of the stop. In a specific embodiment, each worksheet is represented by a series of identification fields, including, for example, a number, a name, and a category. A specific element on a worksheet has an identification item number to indicate that it is added to the corresponding worksheet and its position on the corresponding worksheet. The component also has an identification field to specify, for example, the effect or tool type, color, download size, CPU usage status -58- This paper size applies to China National Standard (CNS) A4 (210 X 297 mm)- -------— # 装 -------- Order --------- line-ίιί- (Please read the notes on the back before filling in this page) 498258 A7 --- ------ B7 V. Description of Invention (56), etc. In the [Search] field, the user can enter query parameters based on any of these identification fields in order to find components that meet the user's needs. The search results are entered as components on a custom worksheet = view ', where the position of the results is determined based on the identification item number or the degree to which the user-specified parameters are met. If a large number of results are found that match the search, ^ displays a series of tags to enable access to various component subsets. The user presses the button 1306 to create a custom worksheet. The user will be prompted to enter a worksheet name and further select the icon to trace the new worksheet. The search field window 1310 allows the user to select an icon and highlight the shelf in order to categorize the new worksheet for future searches. You can add components to the currently selected or new custom worksheet by dragging any icon representing the component to the press surface 13 06, where the deposit t 13 〇6 is the drag target of the new custom worksheet . [Preview] button 1308 switches from the currently selected worksheet to the new worksheet, and displays the new components added by the user. By dragging the associated icon to the delete button 1307, the components of the custom worksheet can be deleted. You can delete the entire custom sheet, including its contents, by dragging the icon of the custom sheet to the delete button 1307. In a specific embodiment, a confirmation dialog box is displayed before deleting. Reference is now made to FIG. 14, which shows a diagram of the console 1402 of the content element 1400. Each content element 1400 in the worksheet 1300 has a console suitable for the type of content contained in the content element. In the example shown in the figure, the console 1402 includes four sliding shafts 1401 for adjusting the dynamic elements in the content element 1400. Please refer to Fig. 15 for the instructions 1501 -59 of the console 1402-This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling in this Page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs.

五、發明說明（57 ) 經濟部智慧財產局員工消費合作社印製的範例。在-項具體實施例中，每當使用者將移動到關聯控制項—段預定時間長度時’就會顯示提示：明1501。於—項具體實施例中，當使用者明確要求時，就會顯示提示説明15()1。提示説明15()1提供操作關聯控制^ 元件方面的協助，例如，控制台1402的滑動軸i40 J。在一項具體實施例中，每個工作表13〇〇之每個元件的元件定義都可包含諸如控制台、控制項元件及提示説明之類的内邵使用者介面控制項。這些内部使用者介面控制項都是由編寫伺服器i 〇 1所提供，並在需要時動態载入。、發行當作者指定要發行的内容時，會對内容檔案進行以下的變更：、 •發行的内容中會刪除發行版本中不包括的元件（諸如編寫使用者介面元件） •和除編寫鎖定（若有） •指定並附加專案檔案名稱及發行集j D •新增目標鎖定資訊 •移除未使用的内容 •内容經過最佳化，以便提高效能、頻寬及記憶體使用狀況然後’在Γ載入」模式中，内容上載至内容伺服器 1 〇 2，建立適當的檔案連結，以及確認載入。用來存取内容411^6(1>程式碼（包括正確的URI)可供用户端使用，以便納入w e b網頁中。當使用者擴取<embed>程式碼時，會 -60- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注意事項再填寫本頁) •會———— —訂------- _!線—#------------------- 498258 A7 ----—^--~一 — 五、發明說明（58 ) 導致播放器用户端105聯繫内容伺服器1〇2，並在適當時 :载内容。此外，可提供編寫網域清單，並納入發行的内 (請先閱讀背面之注意事項再填寫本頁) 容構案中，使得任何的内容要求都可確認其起源的編寫網域。作者或管理員可在發行時提供發行之内容的目標鎖定資訊。若適用，在一項具體實施例中，作者或管理員填寫線上表單，以便指定可供不同人口統計學群組以及不同設備類型使用的内容變化。經由線上表單提供的資訊係儲存内容伺服器1 0 2 ;在一項具體實施例中，在檔案路徑及内容檔案間建立硬連結，如上文所述。安裝如果將播放器用户端1 〇 5及編寫環境作爲外掛程式來提供’則可從w e b網站下載軟體並自動安裝。現在請參考圖 8 ’圖中顯示根據本發明具體實施例之用來下載編播放器用户^1 0 5之網站結構的方塊圖。例如，網站結構可實施成連續互接的w e b網頁，用以提供存取介紹資訊、供安裝播放器用户端1 〇 5的可下載軟體，以及查閱暨發行功能。熟知技藝人士應明白，可實施許多網站結構及系統，以便提供、安裝及使用播放器用户端1 〇 5與編寫環境。經濟部智慧財產局員工消費合作社印製首頁801提供web網站的項目網頁，其含有（例如）介紹資訊及播放器用户端1 〇 5下載區域的連結。如果使用者隨著連結移至下載區域，則[取得播放器]網頁8 〇 2提供下載資訊並作爲有興趣取得播放器用户端i 〇 5之使用者的註册區域。在一項具體實施例中，stub伺服器3 〇 7傳輸stub安裝 -61 -V. Invention Description (57) An example printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. In the specific embodiment, whenever the user moves to the associated control item for a predetermined period of time, a prompt is displayed: 1501. In a specific embodiment, when the user explicitly requests, a prompt description 15 () 1 will be displayed. Note 15 () 1 provides assistance in operating associated controls ^ components, such as the sliding shaft i40 J of the console 1402. In a specific embodiment, the element definition of each element of each worksheet 1300 may include internal user interface controls such as a console, control element, and prompt description. These internal user interface controls are provided by the authoring server i 01 and are dynamically loaded when needed. Distribution When the author specifies the content to be distributed, the following changes will be made to the content file: • Distribution content will delete components that are not included in the distribution (such as writing user interface components) • and write lock (if Yes) • Specify and append the project file name and release set j D • Add target lock information • Remove unused content • Content is optimized to improve performance, bandwidth and memory usage and then 'in Γ "In" mode, the content is uploaded to the content server 102, the appropriate file link is established, and the loading is confirmed. Used to access the content 411 ^ 6 (1 > code (including the correct URI) is available to the client for inclusion in the web page. When the user expands the < embed > code, it will -60- this paper Standards are applicable to China National Standard (CNS) A4 specifications (210 X 297 mm) (Please read the precautions on the back before filling out this page) • Will ——— —Order ------- _! 线 — # ------------------- 498258 A7 ----— ^-~ 一 — 5. Description of the invention (58) causes the player client 105 to contact the content server 1 〇2, and when appropriate: the content. In addition, a list of domains can be prepared and included in the distribution (please read the notes on the back before filling this page) in the content structure, so that any content requirements can be The authoring domain that confirms its origin. The author or administrator can provide targeted information on the content being distributed at the time of publication. If applicable, in a specific embodiment, the author or administrator fills out an online form to specify that it can be used by different populations. Statistics groups and changes in content used by different device types. Information provided via online forms is stored content Server 102; In a specific embodiment, a hard link is established between the file path and the content file, as described above. Installation If the player client 105 and the writing environment are provided as plug-ins, then Software can be downloaded from a web site and installed automatically. Now please refer to FIG. 8 ', which shows a block diagram of a website structure for downloading a player ^ 1 0 5 according to a specific embodiment of the present invention. For example, the website structure may be implemented Into a continuously connected web page to provide access to introduction information, downloadable software for player client 105, and access and distribution functions. Those skilled in the art should understand that many website structures and systems can be implemented, In order to provide, install and use the player client 105 and the writing environment. The Ministry of Economic Affairs, Intellectual Property Bureau, Employee Consumer Cooperative, printed the homepage 801 provides a project web page of the web site, which contains, for example, introduction information and player client 1 5 Download area link. If the user moves to the download area with the link, the [Get Player] page 8 〇 provides download information and Is interested in obtaining the UE registration area player 5 billion of user i in a particular embodiment, the server stub mounting stub transmission 3 -61 7 billion -

498258 A7 B7 五、發明說明（59 ) 至使用者的工作站。當安裝時，stub與資料伺服器103通訊以便$主册播放器用户端1 〇 5並取得要執行播放器用户 ‘ 1 0 5所舄要的其餘軟體。當安裝編寫環境時，播放器用户端105中會啓動額外功能，以利於進行編寫。在一項具體實施例中，使用者必須已進行註册才能使用此類的額外功能，如下文所述。然後，使用者存取[項目]網頁8 0 3及[概覽]網頁8〇4，其内容解説系統如何運作，並説明系統的額外鼓勵及優點。藝廊8 0 5提供編寫環境所建立的内容範例，例如包括廣告及娛樂產品。邀請使用者編寫自己的内容。 [试用編寫]網頁8 0 6可讓使用者操作用來作爲介紹編寫功说的樣本廣告。此處提供有限的功能，以便慫恿註册來取柃％整的功能。[編寫概覽]網頁8 〇 7提供編寫系統的額外解説。[編寫註册]網頁8 〇 8爲使用者提供表單，以便提供注册爲作者的識別資訊，並提供密碼及其他帳户資訊。 [編寫工具]網頁809提供完整的編寫環境供作者使用，包括建立顯著效果畫面的工具、各種大小的廣告、web應用程式等等。在一項具體實施例中，編寫環境與播放器用户端105提供的内容檢視環境完全一樣，但是具有各種控制項形式的額外功能，可用來處理内容。換言之，最後發行的内容是如作者所看到之内容的子集。 [客户註册]網頁811爲廣告客户及廣告代理商提供建立付費帳户及接收編寫内容發行之註册號碼的區域。此區域係供「客户」使用，其可能是作者，或可能是負責支付廣 -62- 本紙張尺度適用中國國家標準（CNS)A4規格（21〇 X 297公釐） (請先閱讀背面之注意事項再填寫本頁) •會經濟部智慧財產局員工消費合作社印製訂_________線丨β___________________ 經濟部智慧財產局員工消費合作社印製 498258498258 A7 B7 5. Description of the invention (59) to the user's workstation. When installing, the stub communicates with the data server 103 so that the master player client 105 can obtain the remaining software required by the player user ‘105. When a writing environment is installed, additional features are activated in the player client 105 to facilitate writing. In a specific embodiment, the user must be registered to use this additional functionality, as described below. Then, the user accesses the [Project] webpage 803 and [Overview] webpage 804, which explain how the system works, and explain the system's additional encouragement and advantages. Gallery 805 provides examples of content created by the authoring environment, including advertising and entertainment products, for example. Invite users to write their own content. [Trial Writing] Page 8 0 6 allows users to operate sample advertisements that are used as introduction writing. Limited features are provided here to encourage registration to take advantage of rounded features. [Writing overview] Web page 807 provides additional commentary on the writing system. [Write Registration] webpage 8 8 provides a form for users to provide identification information for registration as an author, and provide passwords and other account information. [Writing tools] Webpage 809 provides a complete writing environment for authors to use, including tools for creating significant effects pictures, advertisements of various sizes, web applications, and so on. In a specific embodiment, the writing environment is exactly the same as the content viewing environment provided by the player client 105, but has additional functions in the form of various control items that can be used to process the content. In other words, the last thing published was a subset of what the author saw. [Customer Registration] webpage 811 provides an area for advertisers and advertising agencies to set up paid accounts and receive registration numbers for distribution of written content. This area is for "customer" use. It may be the author or may be responsible for payment. -62- This paper size applies the Chinese National Standard (CNS) A4 specification (21 × X 297 mm). (Please read the note on the back first (Please fill in this page for matters) • Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs _________ Line 丨 β ___________________ Printed by the Employees’ Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 498258

發明說明（60 ) 告款項的不同實體。 [查閱/發行]網頁8 1 〇可讓作去乃受占产政^ 痕作者及答尸在發行内容之前先視内容，而不需要使料寫工具。這可提供預覽直接使用者將看到之内容的機會。若希望，作者可讓其他如聯合作者）先查閱内容，之後再發行。 ^ 發行後，如果作者希望修改並重新發行内容，則可爲作者提供包括編寫使用者介面的内容完整版本。 [這蹤]網頁812提供已發行之内容的追蹤資訊，例如，送達文章的次數、點擊潮覽率、在使用者畫面上顯示文的時間長度等等。在-項具體實施例中，[追縱]網頁812 僅供客户使用，並受到密碼保護，以防止未經授權存取。可從知識庫3 0 6取得[追蹤]網頁8丨2上的資訊。 [帳單]網頁813提供關有廣告及其他内容帳單的資訊。例如，此網頁包括每篇已發行文章的費用（以追蹤資訊爲基礎）以及向客户收取的總金額。可提供支付款項的功能，例如，經由***。在一項具體實施例中，[帳單]網頁8 1 3僅供客户使用，並受到密碼保護，以防止未經授存取。又結論因此，上文説明的本發明揭示一種用來提供編窝、產生、傳送、驗證及追蹤諸如廣告之類線上内容的方法、系統及電腦程式產品。上面的説明書僅提供實施本發明的示範性具體實施例。熟知技藝人士應明白有其他的具體實施例，而不會脱離本發明的精神或基本特性。 -63- (請先閱讀背面之注意事項再填寫本頁)Description of the invention (60) Different entities reporting money. [Review / Distribution] Web page 8 1 0 Allow authors to take possession of it ^ The author and the respondent will treat the content before publishing it, without the need to use a writing tool. This provides the opportunity to preview what the immediate user will see. If desired, the author may allow others (such as co-authors) to review the content before publishing it. ^ After distribution, authors can provide authors with a full version of the content, including writing the user interface, if they wish to modify and redistribute the content. [This trace] Web page 812 provides tracking information of the published content, such as the number of times an article is served, the click-through rate, the length of time that the article is displayed on the user screen, and so on. In the specific embodiment, the [tracking] webpage 812 is only used by customers, and is password protected to prevent unauthorized access. The information on [Tracking] page 8 丨 2 can be obtained from knowledge base 3 0 6. [Billing] webpage 813 provides information about advertising and other content billing. For example, this page includes the cost of each published article (based on tracking information) and the total amount charged to customers. The ability to make payments, for example, via a credit card. In a specific embodiment, the [Billing] web page 8 1 3 is for customer use only and is password protected to prevent unauthorized access. CONCLUSION Accordingly, the present invention described above discloses a method, system, and computer program product for providing nesting, generating, transmitting, verifying, and tracking online content such as advertisements. The above description provides only exemplary embodiments for carrying out the invention. Those skilled in the art will recognize that there are other specific embodiments without departing from the spirit or essential characteristics of the present invention. -63- (Please read the notes on the back before filling this page)

Claims

498258 A8B8C8D8 六、申請專利範圍 1 · 一種用來透過一網路傳送暨追縱内容的系統，該系統包括：一網路；一耦合到網路的播放器用户端，用以透過網路要求内容並用來顯示接收到的内容；一耦合到網路的内容伺服器，用以傳輸内容至一播放器用户端，以便響應一内容要求，以及，用以傳輸用來描述内容顯示幕及使用者互動的追縱資訊；以及一搞合到網路的資料集合飼服器，用以接收暨儲存追蹤資訊。 2·如申請專利範圍第1項之系統，其中該播放器用户端傳輸人口統計學資訊至該内容伺服器，以及其中該内容飼服器選取内容來響應該人口統計學資訊，並傳輸所選取之内容至該播放器用户端。 3.如申請專利範圍第1項之系統，其中該播放器用户端傳輸用户端資訊至該内容伺服器，以及其中該内容伺服器選取内容來響應該用户端資訊，並傳輸所選取之内容至該播放器用户端。 4·如申請專利範圍第1項之系統，其中該播放器用户端傳輸識別資訊至該内容伺服器，以及其中該内容伺服器選取内容來響應該識別資訊，並傳輸所選取之内容至該播放器用户端。 5·如申請專利範圍第1項之系統，其中該播放器用户端是一瀏覽器應用程式中的外掛程式。 -64- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注音3事項再填寫本頁) #—— 經濟部智慧財產局員工消費合作社印製訂_______— 4«·________ _ _____________498258 A8B8C8D8 6. Scope of patent application1. A system for transmitting and tracking content through a network, the system includes: a network; a client client coupled to the network to request content through the network And used to display the received content; a content server coupled to the network to transmit content to a player client in order to respond to a content request; and to transmit a content display screen and user interaction Tracking information; and a data collection feeder connected to the network to receive and store tracking information. 2. The system of item 1 of the patent application, wherein the player client transmits demographic information to the content server, and wherein the content feeder selects content in response to the demographic information and transmits the selected information Content to the player client. 3. The system of item 1 of the patent application, wherein the player client transmits client information to the content server, and wherein the content server selects content to respond to the client information, and transmits the selected content to The player client. 4. If the system of item 1 of the patent application scope, wherein the player client transmits identification information to the content server, and wherein the content server selects content to respond to the identification information, and transmits the selected content to the playback Server client. 5. The system according to item 1 of the scope of patent application, wherein the player client is a plug-in in a browser application. -64- This paper size is in accordance with Chinese National Standard (CNS) A4 (210 X 297 mm) (please read the note 3 on the back before filling out this page) # —— Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs_ ______— 4 «· ________ _ _____________