TW497359B - Fusion of media for information sources - Google Patents

Fusion of media for information sources Download PDF

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Publication number
TW497359B
TW497359B TW089126523A TW89126523A TW497359B TW 497359 B TW497359 B TW 497359B TW 089126523 A TW089126523 A TW 089126523A TW 89126523 A TW89126523 A TW 89126523A TW 497359 B TW497359 B TW 497359B
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Taiwan
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viewer
profile
information
item
database
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TW089126523A
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Chinese (zh)
Inventor
Jacquelyn A Martino
Lira Nikolovska
Kaushal Kurapati
Alison Camplin
Henry Cutler
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Koninkl Philips Electronics Nv
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H04N21/44224—Monitoring of user activity on external systems, e.g. Internet browsing
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F16/33—Querying
    • G06F16/335—Filtering based on additional data, e.g. user or group profiles
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
    • H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
    • H04N21/4402—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving reformatting operations of video signals for household redistribution, storage or real-time display
    • H04N21/440236—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving reformatting operations of video signals for household redistribution, storage or real-time display by media transcoding, e.g. video is transformed into a slideshow of still pictures, audio is converted into text
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • H04N21/4586—Content update operation triggered locally, e.g. by comparing the version of software modules in a DVB carousel to the version stored locally
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
    • H04N21/4622—Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/482—End-user interface for program selection
    • H04N21/4826—End-user interface for program selection using recommendation lists, e.g. of programs or channels sorted out according to their score
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H04N7/163—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing by receiver means only
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H04N7/165—Centralised control of user terminal ; Registering at central

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • Strategic Management (AREA)
  • General Engineering & Computer Science (AREA)
  • Finance (AREA)
  • Data Mining & Analysis (AREA)
  • Marketing (AREA)
  • Computer Security & Cryptography (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Software Systems (AREA)
  • Human Computer Interaction (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Computational Linguistics (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Transfer Between Computers (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

Using little more than a control device such as a handheld infrared remote control and a viewing device such as digital ""smart"" television or a standard or high definition television with a set top box, a viewer is able to enjoy various pre-recorded or televised programming and is also able to easily access supplemental content that is ""something like"" the programming currently being viewed or any accessible data element in that content. The supplemental content is sensitive to the present context of the programming being displayed and is also personalized for the viewer based on the viewer's profile. The personalized supplemental content is ""across media"", meaning that it is obtained or derived from various media sources and media types, including additional information through broadcasted programs as well as Internet sources, but is presented to the viewer in a easy-to- use, consistent, complementary and uniform way. The viewer selects only those items of personalized information of interest, and the selections appear merged with the program on the viewing device, thereby presenting the information to the viewer in a timely and convenient manner. The viewer's selections are used to update the viewer's profile. A collaborative filtering database may also be used in various ways to supplement the viewer's profile.

Description

五、 發明說明（ 經濟部智慧財產局員工消費合作社印製 發明背景 I明領域 本發明與互動式電視有關，特別是與互動式電視和各種 資料源的整合有關。 姐關技術描述 互動式電視合併傳統電視的群眾魅力與網際網路的豐富 、互動式能力。互動式電視的基本型式可從各種廠商取得 ，包括加州山景市的網路電視（WebTV)網路公司，其提供 接收器以存取MSNBC互動式電視。互動式電視更進步的形 式已發展出來。舉例來説，如同1999年四月1 4日（最後更新日期）在貝克等人http : //www.microsoft.com/atvef/wpaperl asp 中更完全地描述的，，，一種以網際網路標準爲基礎的互動式 電視之結構’’，一些公司過去幾個月中已經在一種結構上合 作’以主要地根據現存的網際網路標準支援互動式電視内 容。這個結構事實上建立在許多元件上，包括網際網路協 足（IP)作爲所有資料的主要傳送；活動公告協定和活動描 述協足（SAP/SDP)以公告互動式内容的串流；超本文標示 語言（HTML)和相關的資料格式作爲描述圖形、本文、影像 、和其他多媒體的表示法之機制；一致性資源識別符 (URIs)作爲參考所有多媒體元件的機制，包括電視廣播和 在單向鏈結上遞送的其他内容；ECMAScript和文件物件模 型（也就是，JavaScriptTM*JSCriptTM)作爲廣播影像之ΗΤΜί 内容的動態控制和HTML内容的同步；和多用途網際網路郵 件擴充/超文件傳輸協定（ΜΙΜΕ/Ηττρ)樣式的表頭作爲内容 (請先閱讀背面之注意事項再填寫本頁)V. Description of the invention (Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economics. Background of the invention. Field of the invention The present invention relates to interactive television, especially to the integration of interactive television and various sources of information. Technical description of the interactive television The mass appeal of traditional TVs and the rich, interactive capabilities of the Internet. The basic types of interactive TVs are available from a variety of manufacturers, including the WebTV network company in Mountain View, California, which provides receivers for storage Take MSNBC Interactive TV. A more progressive form of interactive TV has been developed. For example, as of April 14, 1999 (last updated) at Baker et al. Http://www.microsoft.com/atvef/ As described more fully in wpaperl asp, a structure of interactive television based on Internet standards '', some companies have collaborated on a structure over the past few months, based mainly on the existing Internet Standard supports interactive TV content. This structure is actually built on many components, including Internet Protocol (IP) as all The main transmission of the event announcement agreement and event description agreement (SAP / SDP) is to announce the interactive content stream; the HTML and related data formats are used to describe graphics, text, images, and other multimedia Representation mechanism; Consistent Resource Identifiers (URIs) as a mechanism to reference all multimedia components, including TV broadcasts and other content delivered on one-way links; ECMAScript and Document Object Model (that is, JavaScriptTM * JSCriptTM) as Dynamic image control of broadcast video and synchronization of HTML content; and multipurpose Internet mail extension / hyper file transfer protocol (ΜΙΜΕ / Ηττρ) style header as content (please read the precautions on the back before filling this page )

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-4 _ A7 A7 經濟部智慧財產局員工消費合作社印製 B7 五、發明說明（2 ) 媒體資料的表示法。那些創 上 設計和遞送令人讚賞的互動式電六個元件幾乎提供 ，而且只需要—些改革 兒 谷所必需的所有服務 構，在1999年二月 牛。與此努力有關的-特定結 l.lr26版中表達。 ’的電視改良論壇規格草案第 雖然在產生和遞送電視增強上已經有 + 現存標準和新元件技術的過剩之進一步二Z要使用 節目安排的觀看者以一種方 :曰1 ’來提供電視 去的久鍤；ΓΠ+、 便和直覺的万式對適合於觀看 者的各種不同内容類型之更大存取。 發明概要 本發明的一種具體實施例， 容給-觀看者的*…二 夕重資訊源顯示内 看者的万法，包含根據觀看者的各種興趣建立觀 苍側冩，舲一即目在一觀看裝置上呈現給觀 看者、；根據節目和觀看者侧寫產生個人化資訊之項目；疊 放:視覺選擇助手在節目之上，該視覺選擇助手包含個人 化資訊的項目之索引符號，在視覺選擇助手上的那些索引 符號可供觀看者存取選擇；識別觀看者對索引符號其中之 一的選擇，以取得所選擇個人的資訊之項目中的一個；和 ®放所選擇的個人化資訊之項目在節目之上。 本發明的另_種具體實施例，是用以從多重資訊源取得 内客以供一觀看者觀看之接收器裝置，包含一節目偵測器 ;一與節目相關的額外資訊偵測器；連接到節目偵測器的 一影像輸出，用以驅動一觀看裝置呈現該節目給觀看者； 一適合的觀看者側寫資料庫；連接到適合的觀看者侧寫資 5- 本紙張尺度適用中國國家標準（CNS)A4規格mo X 297公釐） (請先閱讀背面之注意事項再填寫本頁)-4 _ A7 A7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs B7 V. Invention Description (2) Representation of media materials. The six components that created the admirable design and delivery of interactive electrical components were provided, and required only—something that was necessary to reform the Valley, in February 1999. Related to this effort-specific knots are expressed in version lr26. 'Television Improvement Forum Specification Draft, although there is already an excess of existing standards and new component technologies in generating and delivering TV enhancements. 2 viewers who want to use programming in one way: say 1' to provide TV to Jiuyu; ΓΠ +, 和, and intuition of Wanshi have greater access to a variety of different content types suitable for viewers. Summary of the Invention In a specific embodiment of the present invention, the content of the viewer is shown to the viewer's *. The method of displaying the information inside the viewer includes the establishment of a view based on the viewer's various interests. Items presented to the viewer on the viewing device; items that generate personalized information based on the program and the viewer ’s profile; stacked: a visual selection assistant on top of the program, the visual selection assistant containing the index symbol of the item of personalized information, in the visual Those index symbols on the selection assistant are available for viewers to access and select; identify the viewer's choice of one of the index symbols to obtain one of the items of the selected personal information; and ® display the selected personal information The project is above the program. Another embodiment of the present invention is a receiver device for obtaining internal guests from multiple sources for viewing by a viewer, including a program detector; a program-related additional information detector; connection An image output to the program detector, which is used to drive a viewing device to present the program to the viewer; a suitable viewer profile database; connected to a suitable viewer profile 5- This paper standard is applicable to China Standard (CNS) A4 size mo X 297 mm) (Please read the precautions on the back before filling this page)

五、發明說明（3 ) :庫〈旨π過濾、器，該暗示過濾器具有—連接 關的額外资訊偵測 ρ目相 4 4 偵4备义輸入，用來根據節目相關的額外\V. Description of the invention (3): The library "purpose π filter, filter, which implies that the filter has-connection related additional information detection ρ 目 相 4 4 detection 4 alternative input, used to program-based additional information \

矾、和根據適合的觀看者例寫 、外I 目；用以在節目上疊放個人化資訊的， 包含個人化資訊的項目之索引符號， ： 節 引符號可供觀看者選擇;用以識別觀看= 目的：的選擇以取得所選擇的-個人資訊之-目二:】置和用以將所選擇的個人化資訊之項目疊放在、 包 置 觀 上 寫 覺 目 入BL :本I明的另—具體實施例是-種電腦程式產品， 程式邏輯記綠於其上的—電腦可if㈣，用以使 "允許的裝置能夠從多重資訊源顯示内容在一觀看裝 觀看者’包含：用以根據觀看者的各種興趣建立 觀看者側寫之裝置；用以將―節目在觀看裝置 给觀看者的裝置；用以根據節目、和根據觀看者側 ，生個人化資訊的項目之裝置；用以在節目上疊放一視 =助手之裝置，該視覺選擇助手包含個人化資訊的項曰 ::引符號，視覺選擇助手上的那些索引符號可供觀看者 、擇，用以誠別觀看者對索引符號其中之一的選擇以取得 個 所1的-個人資訊之項目的裝置；和用以將所選擇的 人化資訊之項目疊放在節目上的裝置。 圖式概 示 圖1至圖6是依照本發明在所有時間之各種觀看勞幕顯 的圖形表示法。 -6- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公爱)—" 497359 Α7 Β7 經濟部智慧財產局員工消費合作社印製 五、發明說明（4 ) 圖7是依照本發明之媒體熔合系統的一方塊概要圖。 圖8是依照本發明之圖7的媒體溶合系統之—例示操作期 間的一流程圖。 較佳具體實施例詳沭 使用比例如手持式紅外線遙控器之控制裝置、和包括例 如數位f’智慧”電視、帶有隨選視訊盒之標準或高解析度電 視、一個人電腦、或甚至具有一小螢幕或觀看眼鏡和一無 線或有線的網際網路連接之個人觀看裝置的觀看裝置稍微 多一點，觀看者能夠喜歡各種預先記錄的或電視播映的節 目安排，例如電影、影集、戲劇、音樂片、跳舞、運動、 現場活動、主持的拍賣、特徵廣告等等，而且也能夠觀看，， 有些類似"現在正在看的節目安排之補充内容的建議或那個 内容中任何可存取的資料元件。補充内容是對所顯示的節 目安排之現在情況敏感的，而且也是根據觀看者的侧寫對 觀看者個人化的。個人化的補充内容是”跨媒體的"，意謂 它是從各種媒體源和媒體類型取得或衍生的。觀看者可= 易地選擇任何個人的補充内容，然後其以一種一致的、^ 充的、和一足的方式在觀看裝置上呈現給觀看者。 舉例來説，在一標準廣播電視内容中，媒體熔合系辣藉 由提議與節目、和與觀看者的興趣兩者相關之個人化^ 的項目：例如節目資訊、出現在節目中任何演員和角色的 傳記資訊、節目製作的背景資訊、與節目相關的參考 目的歷史資料（例如電影資料）、運動統計、互動式選單、p 廣告資訊、線上購物、其他的統計或詳細資訊、或其組合 本紙張尺度適用中國國家標準（5"NS)A4規格⑽χ 297公髮） (請先閱讀背面之注咅？事項再填寫本頁) ---------訂---------I 一Alum, and written according to the appropriate viewer's example; external index; used to superimpose personalized information on the program, the index symbol of the item containing personalized information: quotation symbol for the viewer to choose; used to identify Viewing = Purpose: The choice to obtain the selected-personal information-head two:] set and used to stack the items of the selected personal information, and put them on the view BL: This Iming Another-a specific embodiment is a computer program product with program logic recorded on it-a computer can be used to enable " allowed devices to display content from multiple sources in a one-view package. The viewer 'includes: A device for creating a viewer profile based on the viewer's various interests; a device for presenting a program to the viewer from the viewing device; a device for generating personalized information items based on the program and according to the viewer's side; A device used to superimpose a view = assistant on the program. The visual selection assistant contains items of personal information :: quotation marks. The index symbols on the visual selection assistant are available for viewers, choices, and sincerity. Who to select one of index symbol which made one of the 1 - plant project of personal information; and means for the people of the selected item of information overlaid on the program. BRIEF DESCRIPTION OF THE DRAWINGS Figures 1 to 6 are graphical representations of various viewing displays at all times in accordance with the present invention. -6- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 public love) — " 497359 Α7 Β7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention (4) Figure 7 A block schematic diagram of the inventive media fusion system. Fig. 8 is a flowchart illustrating an operation period of the media fusion system of Fig. 7 in accordance with the present invention. Preferred embodiments detail the use of control devices such as handheld infrared remote controls, and include, for example, digital f'smart 'televisions, standard or high-resolution televisions with on-demand video boxes, a personal computer, or even a Small screens or slightly more viewing devices for viewing glasses and a wireless or wired Internet-connected personal viewing device, viewers can enjoy a variety of pre-recorded or televised programming, such as movies, albums, plays, music videos , Dancing, sports, live events, hosted auctions, feature advertisements, etc., and can also be viewed, somewhat similar to " suggestions for supplementary content of the program arrangement being watched now or any accessible data element in that content. The supplementary content is sensitive to the current situation of the displayed program arrangement, and is also personalized to the viewer based on the viewer's profile. The personalized supplementary content is "cross-media", meaning that it is from various media Source and media types. The viewer can easily select any personal supplementary content and then present it to the viewer on the viewing device in a consistent, informative, and one-stop manner. For example, in a standard radio and television content, media fusion is a proposal to personalize ^ items related to both the show and the viewer ’s interests: such as show information, any actors and characters appearing in the show Biographical information, background information about the production of the program, historical data related to the program for reference purposes (such as movie data), sports statistics, interactive menus, advertising information, online shopping, other statistics or detailed information, or a combination of this paper The scale applies to the Chinese National Standard (5 " NS) A4 specification ⑽χ 297 public) (Please read the note on the back? Matters before filling out this page) --------- Order -------- -I one

n n I ϋ -1« ϋ n _ A7 B7n n I ϋ -1 «ϋ n _ A7 B7

經濟部智慧財產局員工消費合作社印製 興個人化資訊是從可能使觀看《 資V:: 幕表示以及，在某些情況中，個人化 二本身w—般的廣播節目安排，藉此以一種及時和方便 二口將：訊呈現給觀看者，而非如 礎的環境中必需要#兹日主+j合馬基 兄τ义而要求觀看者存取資訊的個別片段。 中，其盘在亡、二;::者的經驗之例示範例顯示在圖1至3 訊有Μ :、… 電視節目期間接收與節目相關的資 ^ = π在媒财合彳'統的啓動之後進行中的—廣 =Γ=:Γ是透過觀看者的手動動作或自動: 二:jr ΐ是以任何想要的方式，如藉由按 幕上的一特m β 戈猎由私動-螢幕上游標到螢 :二？ 自動的啓動可能是-週期的啓動，或 目中的休息期間啓動例如郎目開始和結束和節 -立方體5出現在勞幕的右上角落(它可能 何需要的地方）以指示媒體溶合系統是有效的， 訊的三個項目可爲觀看者所使用，如由立方體5的三個表面 亡：付：所指…果需要，立方體5可能規劃成依據指令 從轉，k供最多達六個表面來指示個人化資訊的項目 效性要或者，可使用具有多數表面的任何三度空間的形狀 。如果需要更多的表面，可能使用多重立方體或其他三产 空間的形狀，或當個人化資訊的較新項目變成可用時，ς 人化資訊的較舊項目可能撤除。如果需要·二度空間的矩 -8-The printing of personalized information by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs is based on the possibility of watching the TV show and, in some cases, the personalization of the broadcast program itself. Timely and convenient for two people: the news is presented to the viewer, and the non-basic environment must require individual pieces of information to be accessed by viewers and to request the viewer to access the information. In the example of the experience of the second and the second ::: are shown in Figures 1 to 3. There are M:, ... Received program-related information during the TV program ^ = π in the start of the media-finance integration system Subsequent — Guang = Γ =: Γ is through the viewer ’s manual action or automatic: 2: jr ΐ is in any desired way, such as by pressing a special m β on the screen Mark the screen up to the screen: 2? The automatic start may be the start of the cycle, or the start of the break, such as the start and end of the Lange and the knot-the cube 5 appears in the upper right corner of the labor curtain (where it may be needed) to indicate that the media fusion system is Effectively, the three items of the news can be used by the viewer, such as the three surfaces of the cube 5: Fu: refers to ... If necessary, cube 5 may be planned to rotate according to instructions, k for up to six surfaces To indicate the validity of items of personal information, or any three-dimensional shape with most surfaces can be used. If more surfaces are needed, the shape of a multi-cube or other tertiary space may be used, or older items of personalized information may be removed when newer items of personalized information become available. Moment of second degree space if needed -8-

-1 H 1 I (請先閱讀背面之注意事項再填寫本頁) tr---------------------------------1 H 1 I (Please read the notes on the back before filling this page) tr ------------------------------- -

本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公H ) 497359 經濟部智慧財產局員工消費合作社印制衣 A7 五、發明說明（6 ) 陣和一度空間的申列可能使用來當作三度空間形狀的—種 替代選擇，雖然這些大部分用來當作一旦存取了個人化資 訊的-個項目時，幫助觀看者進行互動式選擇的巢狀選單 。出現在-表面上指示可使用的個人化資訊之一項目的符 能是例如圖…中所示的—任意數目…能是聯 w由表面所參考的個人化，資訊的項目之一般性質，例如— 骨樂骨符、傳訊頭、動畫攝影機'美元記號、驚嘆號等。 立方體5只是-視覺選擇助手的—種特定類型。雖然 =擇助手可能是一度空間的或多度空間的，它基本上負責 提供觀看者-種方便的視覺線索，以選擇個人化資訊的項 目。個人化資訊的項目由任何適當的符號所索引，其在 覺選擇助手上顯示給觀看者。 八 雖然觀看者可能忽略立方體5且繼續看電視節目， =者想要某些資訊或希望採取與目前的電視節目有 某些行動。這透過"選擇"立方體5的_個表面完成。一個選 擇如何完成依觀看者所使用控制器的類型而定。舉 、=選擇可能以支援-螢幕上游標的系統藉由移動游標到 所要的表面上並按下選擇按钮完成，而選擇可能以 勞幕上游標的系統藉由按下—功能按钮然後按下對應於 所要的表面之數目完成。 ％、 圖2表示當觀看者選擇標示，，丨，，的表面時之結 "r，所代表的個人化資訊之項目是出現在榮幕上標題"Γ: 險旅行（記錄片）"所識別的節目相關資訊。因爲圖2的觀蒼 者疋期地看野生生物和保育節目安排，媒體熔合系統已呈 G氏張尺度適用中國國家標準（CNS)A4規格⑽x 297公餐） (請先閱讀背面之注意事項再填寫本頁)This paper size applies to China National Standard (CNS) A4 specifications (210 X 297 male H) 497359 Printed clothing A7 of the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention (6) The application of arrays and once-space applications may be used as A three-dimensional shape alternative—although most of these are used as nested menus that help viewers make interactive choices once personalised information is accessed. The symbol that appears on the surface to indicate one of the items of personalizable information that can be used can be, for example, as shown in the diagram ... any number ... can be the general nature of the personalized, referenced item of information, such as — Bone Music Bone Charms, Messaging Heads, Animation Cameras' Dollar Marks, Exclamation Marks, etc. Cube 5 is just-a specific type of visual selection assistant. Although the selection assistant may be one-dimensional or multi-dimensional, it is basically responsible for providing viewers with a convenient visual clue to select items of personalized information. The items of personalized information are indexed by any appropriate symbol, which is displayed to the viewer on the perceptual selection assistant. Although viewers may ignore cube 5 and continue to watch TV programs, the viewers want certain information or want to take certain actions with the current TV program. This is done by " selecting " the 5 surfaces of cube 5. How a selection is done depends on the type of controller used by the viewer. Lift, = selection may be supported by-the screen cursor system is completed by moving the cursor to the desired surface and pressing the select button, while the system that may be cursor cursor is selected by pressing the -function button and then pressing the corresponding button The number of surfaces is complete. %, Figure 2 shows the knot when the viewer chooses to mark the surface, ",", "r, the item of personalized information represented by the title appears on the glorious title" Γ: Dangerous Travel (documentary) " Information about the identified program. Because the viewers in Figure 2 watched wildlife and conservation programs in the short term, the media fusion system has already adopted the G-scale standard for Chinese National Standard (CNS) A4 specifications x 297 meals. (Please read the precautions on the back first (Fill in this page)

發明說明（7 ) 現與其他保育節目安排有關的資訊之一項目。媒體燦合系 統藉由保存觀看者一適合的側窝來完成這個工作。觀看者 適合的侧寫產生有關的和有價値的推荐與鏈結的能 經驗增進。 如果觀看者在此刻對”探險旅行”記錄片的更多資訊不感 興趣，觀看者可能以任何方便的方式取消選擇，例如，^ 例來説，藉由按下遙控器上的一 ”取消”按鈕或移動—游標 到·’取消”圖像（未顯示）上。數目”丨”維持在立方體的一個面 上以和tf ’如果觀看者稍後想要存取它，個人化資訊的該 項目仍然可使用。正常的廣告φ流和其他附屬内容繼續呈 現給觀看者。然而，如果觀看者對更多資訊感興趣，觀看 者以任何方便的方式採取一進一步選擇，例如，舉例來説 ，藉由再一次選擇表面"i”或藉由選擇所顯示的本文。額外 的與節目相關之資訊例示地顯示，”記錄一隊探險家，我們 發現他們在肯亞的探險旅行時爲他們的生命奮戰 要錯過這個節目：發現頻道：8 pM”如圖3所示。 ••今晚不 觀看者可 能以任何想要的方式使用這個額外的節目相關資訊，包括 ，舉例來説，只是記得在晚上8點打開頻道看節目、或透過 啓動觀看者的錄放影機之自動規劃來錄下該節目。由於與 節目相關的額外資訊疊放在目前的廣播節目上，當她對額 外的節目相關資訊之使用完成時，觀看者簡單地取消選擇 以回到該節目。 立方體的其他表面代表其他類型的個人化資訊。觀看者 在一標準廣播電視節目期間以媒體熔合系統接收廣告資訊 7; 經濟部智慧財產局員工消費合作社印製 A7 ^^------[ __ 發明說明（8 ) 勺例不範例在圖4和圖5中顯示。當野生生物節目進行時 觀看者選擇立方體5標示了，，2"的表面。圖4表示這個選 j結，，其爲在螢幕上一"2 Landr〇ver(廣告）·，的顯示。 :-告是根據目前的節目内容和觀看者的適合側寫，因此 〜^更可能對觀看者有特定價値。 如果觀看者在此刻對"Landrover"廣告的更多資訊不感興 看者可能取消選擇。數字”2"保持在立方體的一個面 乂扣不如果觀看者稍後想要存取它，個人化資訊的該項 、、、可使用正系的廣告串流和其他的附屬内容繼續呈 現給觀看者。然而，如果觀看者對更多的資訊感興趣，觀 看者以任何方便的方式進行—進—步選擇，例如，舉例來 =，藉由再一次選擇表面，，2”或藉由選擇所顯示的本文。完 正的Landr〇ver廣告出現疊放在節目上，如圖5所示。完整的 廣告是，例示地，，，新的四輪驅動車（4χ4)，它的種類中最 好的，爲，一新類型的擁有者準備。爲了像你一樣的擁有者 而準備…"。觀看者可依據觀看者的隨選視訊盒之能力而定 以任何想要的方式使用這個廣告，從只是因一般的興趣取 侍冗的摘死到根據所顯示的資訊自動地連絡一線上廠商以 安排一約會來試駕交通工具或甚至直接地購買交通工具。 、用以使用，舉例來説，在圖3中顯示之相關的節目資訊、 或圖5中顯示的Landrover廣告作爲對其他觀看者活動的一種 通道之例示技術，是要讓觀看者能夠藉由再一次選擇適當 的表面、或藉由選擇所顯示的廣告，引出一選單或一巢狀 集合的互動式選單。該選單可能有許多的選擇，包栝相關 -11 - 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注意事項再填寫本頁) I I ! I I I 訂--Description of the Invention (7) One item of information related to other conservation program arrangements. Media Can He does this by preserving a suitable side fove for the viewer. Viewer Appropriate profiling generates relevant and valuable recommendations and links to experience enhancement. If the viewer is not interested in more information about the "Adventure" documentary at this moment, the viewer may deselect it in any convenient way, for example, by pressing a "Cancel" button on the remote control or Move—Cursor to "Cancel" image (not shown). The number "丨" is maintained on one side of the cube and tf 'If the viewer wants to access it later, the item of personalized information is still available Use. Normal advertising streams and other ancillary content continue to be presented to the viewer. However, if the viewer is interested in more information, the viewer takes a further option in any convenient way, for example, by re- Select the surface " i "at once or by selecting the displayed text. The additional program-related information is illustratively shown, "Recording a team of explorers, we found that they were fighting for their lives during an adventure trip in Kenya. Miss this show: Discovery Channel: 8 pM" as shown in Figure 3. •• Tonight viewers may use this additional program-related information in any way they want, including, for example, just remember to open the channel at 8 pm to watch the show, or by activating the viewer ’s recorder ’s auto Plan to record the show. Since the program-related additional information is superimposed on the current broadcast program, when her use of the additional program-related information is completed, the viewer simply deselects to return to the program. The other surfaces of the cube represent other types of personalized information. Viewers receive advertising information through a media fusion system during a standard radio and television program; 7 printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs ^^ ------ [__ Description of the invention (8) The examples are shown in the figure 4 and 5 are shown. While the wildlife program is underway, the viewer selects the surface of cube 5, labeled 2 ". Fig. 4 shows this selection, which is a display of "2 Landrover" on the screen. :-The report is based on the current program content and the appropriate profile of the viewer, so ~ ^ is more likely to have a specific price for the viewer. If the viewer is not interested in more information about the " Landrover " ad at this moment, the viewer may cancel the selection. The number "2" is kept on one side of the cube. If the viewer wants to access it later, the personal information item can be presented to the viewer using the official ad stream and other ancillary content. However, if the viewer is interested in more information, the viewer makes any further selection—for example—for example, = by selecting the surface again, 2 ”or by selecting The text shown. The completed Landrover ad appears on the show, as shown in Figure 5. The complete advertisement is, by way of example, a new four-wheel drive vehicle (4x4), the best of its kind, for a new type of owner. Prepare for owners like you ... ". Viewers can use this ad in any way they want, depending on the viewer ’s ability to choose on-demand video boxes, from simply taking careless removal from general interests to automatically contacting an online vendor based on the displayed information to Schedule an appointment to test drive a vehicle or even buy a vehicle directly. An example technique for using, for example, the relevant program information shown in FIG. 3 or the Landrover advertisement shown in FIG. 5 as a channel to other viewers ’activities is to enable viewers to Select the appropriate surface at a time, or bring up a menu or a nested set of interactive menus by selecting the ads displayed. This menu may have many choices, including the related ones. -11-This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page) II! III Order -

/刀3 /刀3 經濟部智慧財產局員工消費合作社印製 五、發明說明（9 、^目貝汛例如節目錄放影機π選擇和Landrover廣告例如 私子商務選擇。對於一些活動來説，節目的顯示至少暫 時地中斷，以便該活動螢幕可顯示出來。 由儿方體5的第三個表面所代表的個人化資訊之第三個項 f是，舉例來説，原始非洲野生生物的一篇文章。這是因 爲觀看者時^在看自然界節目時諮詢線上參考資料，在觀 看者的適合側寫中所注意到的一個行爲。 〃 也明線上購貝、傳記資訊、和互動式節目安排的其他範 例如下。 乾例'·線上講買。_觀看者正在看汽車的—特定款式之 告。觀看者對關於汽車的額外資訊感興趣並"選擇••該汽 車的影像。媒體熔合系統用與觀看者的興趣相關之資訊回 ^例如在觀看者的地理區域中之汽車料價格，可由其 車：網站或代理商，有關汽車的安全資訊(媒體熔 口系統從先前的觀看撰遥p奴，，、 aa、、卜 有k擇已經知迢，，觀看者是有安全意識 勺）’和Ά車在一試驗車道卜督贴· 早k上鳥敌的一影像（媒體熔合系統 觀看選擇已經"知道"觀看者喜歡動作實況)。有關 的^疋從各種來源，從當地和網路兩者取得的。 範例2 :與節目相關的參考 、承上躡貝，和增進的通訊。 電影的覜看者喜歡動書原聲帶 、 h Γ车命在覜看者的適合側冩中、 以及觀看者對電子商務和電子 一 ^ p 包予郵件的時常使用所注意到的 仃局。發現他或她喜歡音樂， 你甘1 、/ 木觀看者發覺由媒體熔合系統 使其可用I個人化資訊的項 & m g H中〈一是”目前聲音”選擇。 硯看者選擇這個項目，而萃結啟 而系統猎由顯示作曲家、藝人和曲 12 本紙張尺度適用中國國家標準（CNS)A4 ^Γ(21〇 χ 297公釐） (請先閱讀背面之注意事項再填寫本頁)/ Knife 3 / knife 3 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs V. Invention description (9, ^ mebexun such as festival directory projector π selection and Landrover advertising such as private business selection. For some activities, the program The display of is interrupted at least temporarily so that the activity screen can be displayed. The third item f of the personalized information represented by the third surface of the child cube 5 is, for example, a piece of primitive African wildlife Article. This is because the viewer ^ consulted online reference materials while watching a nature show, and noticed an appropriate profile in the viewer ’s profile. 〃 Also mingling online shopping, biographical information, and interactive program arrangements Other examples are as follows. Dry examples' · Online buying. _Viewers are watching cars—specific style announcements. Viewers are interested in additional information about the car and " choices " Information related to the viewer ’s interests, such as the price of car materials in the viewer ’s geographic area, can be obtained from their car: website or agency, car safety information (The media fusion system has read from previous viewings, and aa, and Bu have k options already known, and the viewer is a safety conscious spoon) 'and the car in a test lane Budu Post · Early An image of the bird enemy on k (the viewing options of the media fusion system have been "knowing" that the viewer likes the action live). The relevant information is obtained from various sources, both locally and online. Example 2: Related to the program The viewer of the movie likes the soundtrack of the book, h Γ car life in the viewer ’s appropriate side, and the viewer ’s commitment to e-commerce and electronics. I often use the noticed game in the mail. I found that he or she likes music, and the viewers noticed that the media fusion system made it available to them. Personalized information items & "Sound" selection. 砚 The viewer selects this project, and the system is composed of composers, entertainers, and tunes. This paper size applies the Chinese National Standard (CNS) A4 ^ Γ (21〇χ 297 mm) (Please Read the notes on the back before filling Page)

經濟部智慧財產局員工消費合作社印制衣 497359 A7 --------- ___ 五、發明說明（1〇 ) 目回應。觀看者選擇”進一步選擇項"，且顯現個人化選擇 ’、的勞幕選單，包括，舉例來説，—音樂購買選擇項和 Γ電子郵件選擇項。這些選擇項允許觀看者容易地進行對 觀看者是普遍的一些動作，例如爲自己購買音樂，或告知 朋f此音樂，或爲一朋友購買音樂並告知他音樂就要送來。 範例電影資料庫。觀看者正在看一部電影。當電影結 束寺主現各種個人化資訊的項目給觀看者，包括提議看 與剛剛看過的電影相似之另一部電影。 凡1^4 :詳細的資訊。觀看者與一線上經紀人從事經常的 股票父易，在觀看者的適合側寫中所注意到的一行爲。在 來自一家特定公司對一種產品的一商業廣告期間，呈現個 人化資訊的各種項目給觀看者，包括對該公司的財務報表 和對觀看者的線上經紀人之一鏈結。 一例7F的媒體熔合系統，包括各種電腦、區域的和全球 的網路、致能軟體、和資料庫，顯示在圖7中。媒體熔合系 統的觀看者部分，觀看者的，，接收設備"，可能以多種方式 的任何一種實施，包括包含在一獨立的包裝例如一隨選視 π益中、建入一廣播電視心内、或在一電腦上執行的應用 程式、或具有一附加的監視器之另一類型的智慧家電上。 廣播節目安排和網際網路存取可由多種通訊技術取^，包 括無線電、纜線、衛星、和電話線。隨選視訊盒目前可從 多，種廠商取得，包括，舉例來説，賓夕凡尼亞州荷思罕的 通用儀器公司，和喬治亞州亞特蘭大的科學亞特蘭大公司 ，而甚至有更多強力的隨選視訊盒在發展和製造中。舉例 -13- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） {請先閱讀背面之注意事項再填寫本頁〕 訂 --線 經濟部智慧財產局員工消費合作社印製 497359 A7 ___B7_____ 五、發明說明（”） 來説’隨逐視訊盒可能是一爪唾（Java)控制檯。當媒體溶合 系統使用網際網路實現，適當的網際網路常駐電腦包括， 舉例來説，伺服器和用户端。適當的電腦、通訊網路、和 隨選視訊盒在該技術中廣爲所知。 螢幕上的結果4 0 (圖7)顯示在連接到隨選視訊盒的一電視 監視器上。將可發現電視監視器的使用是例示的，而用以 顯示動態圖形資料的許多其他技術爲熟知該項技藝人士所 廣爲週知。在這個範例中，螢幕上的結果4 〇包括三個元件 ，一電視節目元件42，一增進的行爲元件44，和一以伺服 器爲基礎的内容元件46。這些元件通常由資料2〇引起。也 將會發現用以處理動態圖形資料的各種電路和方法，包括 從不同來源疊放圖形資料，爲熟知該項技藝人士所廣爲週 知。 電視節目元件42由一主要廣播22引起，且通常是由調頻 (FM)傳輸、衛星、或纜線載送。電視節目元件42也可能以 其他的方式接收，例如在數位用户線路（DSL)或整體服務數 位網路（ISDN)或其他類型的先進數位通訊技術上接收，而 來自例如錄影磁帶、數位磁帶、光碟、和數位影像光碟的 預先錄製的資料。節目選取是根據觀看者選擇5〇。 增進的仃爲兀件4 4，其包括增進的行爲資訊例如與主要 廣播22的内客有關之鏈結，和其他設計來增進觀看者的接 收裝置I行爲的資訊，由額外的資訊2 4引起。額外的資訊 24與主要廣播22協調且最好由它引起，設計成是對本文敏 感的，且例示地在垂直遮沒間隔（對類比電視而言）中，舉 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐)' ---— (請先閱讀背面之注意事項再填寫本頁) -I -------訂---------Printing of clothing by employees' cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 497359 A7 --------- ___ V. Description of Invention (10) Project response. The viewer selects "further options" and presents a personalised menu, including, for example,-music purchase options and Γ email options. These options allow viewers to easily Viewers are common actions, such as buying music for themselves, or telling friends about this music, or buying music for a friend and telling him that music is coming. Sample movie library. The viewer is watching a movie. When At the end of the movie, the temple host presents various items of personalized information to viewers, including the proposal to watch another movie similar to the movie just watched. Where 1 ^ 4: detailed information. The viewer and an online broker engage in regular stocks. Father Yi, an activity noticed in the appropriate profile of the viewer. During a commercial advertisement for a product from a specific company, various items of personalized information are presented to the viewer, including the company's financial statements And one of the online brokers for viewers. An example of a 7F media fusion system, including various computers, regional and global networks The enabling software, and library, are shown in Figure 7. The viewer portion of the media fusion system, the viewer's, and the receiving device " may be implemented in any of a number of ways, including contained in a separate package such as a On-demand viewing, built into the heart of a broadcast television, or an application running on a computer, or another type of smart home appliance with an attached monitor. Broadcast programming and Internet access Accessible by a variety of communication technologies, including radio, cable, satellite, and telephone lines. Video-on-demand boxes are currently available from a variety of vendors, including, for example, universal instruments in Houston, Pennsylvania Companies, and Scientific Atlanta in Atlanta, Georgia, and even more powerful on-demand video boxes are under development and manufacturing. Example -13- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ) {Please read the notes on the back before filling this page] Order-Printed by the Consumers' Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 497359 A7 ___B7_____ V. Description of Invention ( ) Is' with video cassette by saliva may be a pawl (Java) console. When the media fusion system is implemented using the Internet, suitable Internet resident computers include, for example, servers and clients. Appropriate computers, communication networks, and video-on-demand boxes are widely known in the art. The on-screen result 40 (Fig. 7) is displayed on a TV monitor connected to the on-demand video box. It will be found that the use of television monitors is illustrative, and that many other techniques for displaying dynamic graphic data are well known to those skilled in the art. In this example, the on-screen result 40 includes three elements, a television program element 42, an enhanced behavior element 44, and a server-based content element 46. These components are usually caused by data 20. You will also find a variety of circuits and methods for processing dynamic graphics data, including overlaying graphics data from different sources, well known to those skilled in the art. The television program element 42 is caused by a primary broadcast 22 and is usually carried by an FM transmission, satellite, or cable. The television program element 42 may also be received in other ways, such as on Digital Subscriber Line (DSL) or Integrated Services Digital Network (ISDN) or other types of advanced digital communication technologies, and from, for example, video tapes, digital tapes, optical discs , And pre-recorded data from digital video discs. Program selection is based on the viewer's choice of 50. The enhancements are elements 44, which include enhanced behavioral information such as links related to the internals of the main broadcast 22, and other information designed to enhance the behavior of the viewer's receiving device I, caused by the additional information 2 4 . The additional information 24 is coordinated with the main broadcast 22 and is preferably caused by it. It is designed to be sensitive to this article and is exemplified in the vertical occlusion interval (for analog TV). For this paper, the Chinese national standard is applied ( CNS) A4 specification (210 X 297 mm) '----- (Please read the notes on the back before filling this page) -I ------- Order ---------

497359 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明（12 ) 例來説，伴隨著主要廣播22。額外的資訊24由一明示/暗 示過濾器14過濾，而所產生之增進的行爲資訊以疊放在電 視節目42上。明示/暗示過濾器14也從額外的資訊24取得 關於所廣播的節目本文之資訊。 以伺服器爲基礎的内容元件46，根據請求，由例如伺服 器2 8和2 9的各種遠端資料源引起，例示地來自明示/暗示 過濾器1 4的一致性資源定址器（URL)或共用閘遒介面（cgi) 指令。伺服器2 8和2 9可能位在一區域網路上，在一企業網 路上，或在網際網路上，舉例來説。在伺服器2 8和2 9位在 網際網路上的事件中，它們遵從網路協定。網際網路連接 允許當正在觀看一節目時，提供許多不同類型的資訊和擴 充的連接給觀看者。一觀看者可能請求且可能顯示當成以 伺服器爲基礎的内容4 6之資訊的類型之範例，是來自紐約 時報網站關於非洲野生生物的一篇文章和來自Landr〇ver網 站的詳細廣告資訊和交通工具規格。所支援擴充的連接之 類型的一個範例是一購買選擇項，一觀看者可藉其方便地 線上購買一種所廣告的產品或服務。 明示/暗示過濾、备1 4提供來自各種來源之資訊的過濾、，所 以只有在觀看者的侧寫之範圍當中的對本文敏感之資訊供 應當成增進的行爲元件4 4。明示/暗示過濾器丨4的執行依 如包含在適合的觀看者側寫資料庫丨2中的資訊所定義之觀 看者的個人側窝而定，和依觀看者的選擇5 〇而定。明示/暗 示過濾备1 4藉由阻斷不在觀看者的個人側寫之範圍當中之 增進的行爲資訊對額外的資訊2 4、並傳遞在觀看者的個人 - 15- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注意事項再填寫本頁)497359 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Description of Invention (12) For example, it is accompanied by the main broadcast22. The additional information 24 is filtered by an explicit / implicit filter 14, and the resulting enhanced behavioral information is superimposed on the television program 42. The explicit / implicit filter 14 also obtains information about the broadcast program text from the additional information 24. Server-based content element 46, upon request, caused by various remote data sources, such as servers 28 and 29, illustratively from a consistent / addressable URL addresser (URL) of explicit / implicit filter 14 or Common gate interface (cgi) command. Servers 28 and 29 may be located on a local area network, on a corporate network, or on the Internet, for example. In the event that servers 28 and 29 were on the Internet, they followed network protocols. Internet connectivity allows viewers to provide many different types of information and expanded connections while a program is being viewed. An example of the type of information that a viewer may request and may display as server-based content 46 is an article on wildlife in Africa from the New York Times website and detailed advertising information and traffic from the Landrover website. Tool specifications. An example of the types of extended connections supported is a purchase option, which allows a viewer to conveniently purchase an advertised product or service online. Explicit / suggestive filtering, filtering provides information from a variety of sources, so only information within the scope of the viewer ’s profile that is sensitive to this article should be an enhanced element of behavior 4 4. The implementation of the explicit / implicit filter 4 is based on the personal profile of the viewer as defined by the information contained in the appropriate viewer profile database 2 and on the viewer's choice 50. Explicit / Suggestive Filtering 1 4 By blocking behavioral information that is not within the scope of the viewer ’s personal profile to additional information 2 4 and passing it on to the viewer ’s individual-15- This paper standard applies Chinese national standards (CNS) A4 size (210 X 297 mm) (Please read the precautions on the back before filling this page)

497359 A7 B7 經濟部智慧財產局員Η消費合作社印製 五、發明說明（13 ) 側寫之範園當中之增進的行爲資訊作用。當因觀看者的選 擇和根據觀看者的個人側寫而需要時，明示/暗示過濾哭 14也從那些伺服器2 8和29請求資訊。 夂w 藉由暗示過濾、，適合的觀看者侧寫資料庫丨2注音到 定觀看者(或一些觀看者，如果超過—個觀看者使；那随: 視訊盒）的個性，並漸進地精煉和增大以根據觀看者的歷、 與行銷統計一起建立一適合的側寫。個人的側寫隨著日； 發展，在其中系統"學會"根據各種基準提供何種類型的資 訊給觀看者，例如觀看者通常選擇什麼、和那個選擇維持 觀看者的興趣之時間的數量，如果有關，並據以調整、、。、 例來説，如果通常選擇廣告資訊而非參考資料，系統算 了比率來反映觀看者的行爲，並在回應觀看者的目 士排返擇或特定請求中使用該比率。 明7F過濾包括根據她對特定問題的答案建立或補充一 =的侧寫。舉例來説，發現—新的觀看者：過 /思為1 4對觀看者呈現一預先規劃的問題清單以建立一 的側寫，藉此允許媒體熔合系統至少最初在—初步的層 =。明示過濾對確定明示/暗示過滤器“所識別二 疋有用的’藉此節省更新觀看者的側寫之時間 ::問題給觀看者以解決可能在觀看者已發展出的㈣ =現的任：暖味來解決暖味。暗示過遽包括根據她的 Hr者的侧寫，包括電視節目選擇、存取的個 /、/、目、存取的網路鏈結、瀏覽的網站、6成的 買等等。使用媒體溶合系統的每—觀看者的個人：寫儲 史 間 資 舉 出 i 觀 次 勢 由 中 選 購 存 G氏張尺度適财關家鮮 X 297公釐） (請先閱讀背面之注意事項再填寫本頁)497359 A7 B7 Printed by a member of the Intellectual Property Bureau of the Ministry of Economic Affairs and a Consumer Cooperative. V. The enhanced behavioral information function in Fan Yuan, a profile of invention description (13). The explicit / implicit filtering cry 14 also requests information from those servers 28 and 29 when needed due to the viewer's selection and based on the viewer's personal profile.夂 w By suggestive filtering, suitable viewer profile database 丨 2 Zhuyin to the personality of a fixed viewer (or some viewers, if more than one viewer; then with: video box), and gradually refine And increase to create a suitable profile based on the viewer ’s calendar, along with marketing statistics. Personal profiles evolve with the day, in which the system "learns" what type of information is provided to viewers based on various benchmarks, such as what viewers usually choose, and the amount of time that chooses to maintain viewer interest , If relevant, and adjust accordingly. For example, if advertising information is usually selected instead of reference materials, the system calculates a ratio to reflect viewer behavior, and uses that ratio in response to viewers ’heading selections or specific requests. Ming 7F filtering involves creating or supplementing a = profile based on her answers to specific questions. For example, Discover—New Viewer: Pass / Think 14 presents a pre-planned list of questions to viewers to establish a profile, thereby allowing the media fusion system to be at least initially at the — preliminary level =. Explicit filtering is useful for identifying explicit / suggestive filters "recognized" to save time in updating the viewer's profile :: problem for the viewer to resolve what may have developed in the viewer ㈣ = current role: Warm taste to solve the warm taste. The suggestion is based on the profile of her Hr, including TV program selection, access to /, /, title, access to Internet links, browsed websites, 60% of the Buy etc. Each person using the media fusion system: the individual of the viewer: write the history of the citation, cite the i-viewing potential, and select the G's scale, the appropriate wealth, and the family's fresh X 297 mm) (please first (Read the notes on the back and fill out this page)

497359 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明說明（14 ) 在適口的觀看者側寫資料庫1 2中，其最好與明示/暗示過 濾器14 一起駐存在隨選視訊盒上，且對明示/暗示過濾器 14是當地可存取的。 暗示過濾可能，如果需要，從合作的資料引出，以建立 一觀看者的側寫。舉例來説，圖7表示明示/暗示過濾器14 有到-侧寫鏡射27的-雙向路& ’其與—纟作的過滤資料 庫26和一伺服器29有關。側寫鏡射27可能是另—電腦或在 如伺服器29 —樣的電腦上執行之另一程序。它不是合作的 過滤資料庫26的一部份，而是相反地包括從合作的過濾資 料庫26和’如果需要，從適合的觀看者側寫資料庫"得出 的侧寫資訊。伺服器29例示地有"推播"能力，其使伺服器 29能夠根據來自㈣寫鏡射27的資訊推播有意義的資訊給觀 看者。 合作的過濾資料庫26是拜訪過伺服器29所主控的網站之 觀看者的側寫之-可估計的資料庫。這些觀看者中的一些 有可说與其側窝保存在適合的觀看者側寫資料庫1 2中之觀 看者有類似的側寫。這些相似的側寫藉由比較觀看者的側 寫與合作的㈣資料庫26識別出來。在觀看者的例寫盘八 作的過遽資料庫26中之相似側寫之間的差異代表可能的： 看者興趣，而因此在各方面對觀看者是有用的。 在觀看者的側寫與合作的過濾資料庫以中的相似側寫之 間的差異是有用的-種方式’是當成#觀看者選擇5〇中之 -個的回應之一部份。在此情況，該差異由側寫鏡射27供 給到伺服器29，其推播資訊給觀看者當做以词服器爲基礎 (請先閱讀背面之注意事項再填寫本頁) ---------訂---------· 17- 497359 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明說明（15 的内容4 6。 在觀看者的側窝與合作的過濾資料庫26中的相似側寫之 間的差異是有用的另-種方式，{纟觀看者可能如同有相 似側寫的其他觀看者一樣對相同的事物感興趣之假設下建 互個人化資訊的額外項目。在此情況，該差異由側寫鏡射 27供給到明示/暗示過濾器14，其包括索引視覺選擇助手 上的差異當成個人化資訊的項目之符號。如果觀看者選擇 它們之中的任何-個，該選擇用來更新適合的觀看者側寫 資料庫1 2。 在觀看者的側寫與合作的過濾資料庫26中的相似側寫之 間的差異是有用的另-種方式，是在觀看者可能如同有相 似側寫的其他觀看者一樣對相同的事物感興趣之假設下， 增加其側寫保存在適合的觀看者侧寫資料庫i 2之觀看者的 側寫。此增加是以任何方便的方式執行。舉例來説， 技術包括複製適合的觀看者側寫資料庫12到側寫鏡射”， 以來自合作的過濾資料庫26之適當資訊更新側寫鏡 將更新過的觀看者側寫寫回到適合的觀看者側窝資料庫12 。另-種技術包括複製適合的觀看者側寫資料庫 鏡射27以便差異可識別出來，然後供给那些 、= 示過滤器“，其處理更新適合的觀看者側 7 看者的側寫中之新資料由明示u 化資訊的項目，並由明示/暗示：;：;慮器14用來產生個人 看者的側寫中之其他資料隨時評估，正如觀 合作的過滤資料庫26對建立-"起動器组件"、或—個新 本紙張尺度適用中國國家標準（CNS)A4規;fT^T297公^一 (請先閱讀背面之注意事項再填寫本頁) —------訂---------線· 18- 497359 A7 B7 五、發明說明（16 ) 使用者的資料之最初侧寫也是有用的。最好，新的觀 由明示/暗示過滤器14詢問一些明示的起始問題當成明示= 濾程序的一部份，而然後適合的觀看者側寫資料庫U從t 作的過濾資料庫2 6增加。 &口 用以執行資料收集和過濾、及用以維護例如適合的觀看 者側寫資料庫12與合作的過滤資料庫26之適當的演算法和 軟體爲熟知該項技藝人士所廣爲週知。適當的軟體，通常 稱爲軟體代理，是以各種技術中的任何一種爲基礎，包括 貝以新（Bayesian)以可能性爲基礎的推荐模型、決策樹模型 、神經網路模型、和距離韻律學。資料庫本身可能以任何 適當的方式組織，包括普通檔案、關聯式的、和物件導向 的。貝以新（Bayesian)以可能性爲基礎的推荐模型之範例説 明在，舉例來説，下列文章中，其特別完全合併在此處供 參考·帕札尼’ Μ ·，木拉瑪朮，j ·，和比爾薩思，〇.，細 思基爾&章伯特：1996年，奥勒岡州波特蘭市，在國家會 峨對人工智慧的會報中，識別有趣的網站；比爾薩思，D 和帕札尼’ Μ.，在1997年，薩丁尼亞，恰拉谷納，第六屆 對使用者模型的國際會議，使用者模型的機器學習之工作 坊備忘錄中，學習或然率使用者模型；和1997年帕札尼， Μ ·與比爾薩思，D ·，學習和修正使用者側寫：有趣的網站 之識別’機器學習27中，第313-331頁。合作的過濾之一個 範例疋在麻薩諸塞州劍橋的麻省理工學院之媒體實驗室所 研死、並由例如麻薩諸塞州劍橋的螢火蟲網路公司商業化 的技術。 297公釐） (請先閱讀背面之注意事項再填寫本頁) 訂---------赢 經濟部智慧財產局員工消費合作社印製 n · 19- A7 A7 經濟部智慧財產局員工消費合作社印製 五、發明說明（17) 爲了要増進媒體炫合的無 的反白區提供。嵌入的方ώΓ_ 王要廣播22可能以嵌入 作爲額外的資訊24之=:與勞幕上的特定物件、供給 其他適當的方式有關。一：：f物件之位置、或以任何 ，舉例來説，-有色的區域t 適當形式的，例如 tr例來説，榮幕物件可能是-件由-演員所穿著 有色長方形。反白區可能由上並與它-起移動的 ，其中：給了有關項目的事件資訊，且呈現其他選擇項睪 例如一購買選擇項。如果未撰 " 果未暹擇附轂，它從螢幕變淡。 圖:…圖7的媒體溶合系統之操作期間的流程圖。圖 8八疋况明的，因爲媒體熔合系、^ ^ ^ ^ 式設計者的經驗、技術、和偏系統架構和電腦程 1和偏好而定以各種方式規劃。杏 觀收器打開時(第100步驟)，觀看者的接收器使； -觀看者識別和密碼或其他此種機制，判斷觀看者是否爲 -新的硯看者或—先前的觀看者。如果觀看者是新的，接 收器（通過圖7的明示/暗示過據器14，其較好是駐存在接 收器中)提出各種問題’以建立新的觀看者之一起始 第H2步驟）。-旦已建立了㈣新觀看者的—些_般特徵 ，如果需要，接收器（再次通過明示/暗示過遽器⑷可能， 從遠端的合作過濾資料庫26增加新觀看者侧寫。或者，一 新的觀看者可採用另一觀看者的側寫，或可從許多預先建 構的”標準”侧寫之中選擇一起始側寫。建立了一觀看者側 寫之後，然後接收器產生個人化資訊的新项目並使它可供 -20 - 本紙張尺度適用申國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注咅？事項再填寫本頁)497359 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention (14) In the palatable viewer profile database 12, it is best to reside in the on-demand video box with the explicit / implicit filter 14 Above, and the explicit / implied filter 14 is locally accessible. Implied filtering is possible, if necessary, derived from cooperating materials to establish a profile for the viewer. For example, FIG. 7 shows a two-way & ' that expresses / implies that the filter 14 has a to-side mirror 27, which is related to a filtering database 26 and a server 29 which are operated. The profile mirror 27 may be another computer or another program executed on a computer such as the server 29. It is not part of the collaborative filtering database 26, but instead includes profile information derived from the collaborative filtering database 26 and, if necessary, from a suitable viewer profile database ". The server 29 exemplarily has a " push " capability, which enables the server 29 to push meaningful information to the viewer based on the information from the transcription mirror 27. The cooperative filtering database 26 is an estimable database of profiles of viewers who have visited websites hosted by the server 29. Some of these viewers have similar profiles as those whose side fossa is kept in a suitable viewer profile database 12. These similar profiles are identified by comparing viewer profiles and collaborating database 26. The differences between the similar profiles in the viewer's example of Panhuo Database 26 represent possible: viewer interest, and thus useful to the viewer in all directions. The difference between a viewer ’s profile and a similar profile in a collaborative filtering database is useful-this way is part of the response as #viewer chooses 50. In this case, the difference is supplied by the profile mirror 27 to the server 29, and its push information is given to the viewer as a verbal server (please read the precautions on the back before filling this page) ----- ---- Order --------- · 17- 497359 A7 B7 Printed by the Consumers' Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention (15 of the content 4 6) Filtering the differences between similar profiles in database 26 is another useful way. {纟 Viewers may be interested in the same things as other viewers with similar profiles In this case, the difference is supplied by the profile mirror 27 to the explicit / implicit filter 14, which includes indexing the differences on the visual selection assistant as symbols for items of personal information. If the viewer chooses among them Any one of the choices is used to update the appropriate viewer profile database 12. The difference between the viewer's profile and the similar profiles in the collaborative filtering database 26 is useful another way Is because viewers may have similar profiles Under the assumption that viewers are equally interested in the same thing, increase the profile of viewers whose profiles are stored in a suitable viewer profile database i 2. This increase is performed in any convenient way. For example, Techniques include copying the appropriate viewer profile database 12 to the profile mirror ", updating the profile mirror with the appropriate information from the collaborative filtering database 26, and writing the updated viewer profile back to the appropriate viewer profile Nest database 12. Another technique involves copying the appropriate viewer profile database to mirror 27 so that the differences can be identified, and then providing those filters, which process updates to the appropriate viewer side 7 viewers. The new information in the profile is made explicit by the item of information and expressed / implied by: ;;; the filter 14 is used to generate other information in the profile of the individual viewer at any time, just as the cooperative database of Guan 26 For the establishment of "" starter components ", or a new paper size, the Chinese National Standard (CNS) A4 rule applies; fT ^ T297 public ^ 1 (Please read the precautions on the back before filling this page) --- ---- Order --------- Line · 18- 497359 A7 B7 V. Description of the invention (16) The initial profile of the user's profile is also useful. Preferably, the new concept consists of explicit / implicit filters 14 asking some explicit initial questions as explicit = filter program Part, and then a suitable viewer profile database U is added from the filtering database 26 created by t. &Amp; used to perform data collection and filtering, and to maintain, for example, a suitable viewer profile database 12 The filtering algorithms and software in cooperation with 26. The appropriate algorithms and software are widely known to those skilled in the art. Appropriate software, often called software agents, is based on any of a variety of technologies, including shellfish. New (Bayesian) possibility-based recommendation model, decision tree model, neural network model, and distance prosody. The database itself may be organized in any suitable way, including ordinary files, associative, and object-oriented. An example of Bayesian's possibility-based recommendation model is illustrated in, for example, the following articles, which are specifically and completely incorporated herein for reference. Pazzani 'M ·, Muramas, j ·, And Bill Sath, 〇., Thinking about Kiel & Zhangbert: 1996, Portland, Oregon, identifying interesting websites in the National Conference on Artificial Intelligence; Si, D and Pazzani 'M., in 1997, Sardinia, Chalaguna, The 6th International Conference on User Models, Workshop Memorandum on User Models, Learning Probability User Models; and Pazani, M. and Bill Sath, D., 1997, Learning and Correcting User Profiles: Identification of Interesting Websites' Machine Learning 27, pp. 313-331. An example of collaborative filtering is a technology that was developed at the MIT Media Lab in Cambridge, Massachusetts, and commercialized by, for example, the Firefly Networks, Cambridge, Massachusetts. 297 mm) (Please read the notes on the back before filling out this page) Order --------- Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs n · 19- A7 A7 Employees of the Intellectual Property Bureau of the Ministry of Economic Affairs Printed by the Consumer Cooperative V. Description of the Invention (17) Provided for the purpose of being included in the non-white area of the media. The embedded party is free. Wang Yao Broadcasting 22 may use embedding as additional information. 24 =: It is related to the specific objects on the labor curtain and other appropriate ways. A: f The position of the object, or in any way, for example,-the colored area t is of the appropriate form, such as tr. For example, the glory object may be-a piece worn by an actor-a colored rectangle. The highlighted area may move from top to bottom with it, where: event information about the item is given, and other options are presented, such as a purchase option. If you don't write " Guo Weixi chooses a hub, it will fade from the screen. Figure: ... Flowchart during operation of the media fusion system of Figure 7. Figure 8 shows that because of the media fusion system, ^ ^ ^ ^ ^ designer experience, technology, and partial system architecture and computer programs and preferences, planning in various ways. When the viewer is turned on (step 100), the viewer's receiver is enabled;-viewer identification and password or other such mechanism to determine whether the viewer is-a new viewer or-a previous viewer. If the viewer is new, the receiver (through the explicit / suggested data receiver 14 of Fig. 7, which preferably resides in the receiver) asks various questions' to start one of the new viewers (step H2). -Once you have established some general features for new viewers, if necessary, the receiver (again through explicit / suggestive devices), possibly adding new viewer profiles from the remote collaborative filtering database 26. or A new viewer can use another viewer ’s profile, or choose a starting profile from many pre-built “standard” profiles. After a viewer profile is established, the receiver generates a personal profile New information items and make it available -20-This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) (Please read the note on the back? Matters before filling out this page)

497359 經 濟 部 智 慧 財 產 局 員 工 消 費 合 作 社 印 製 A7 B7 五、發明說明（18 ) 選擇（第114步驟）。因判斷步驟第11〇的結果而定，如果不 疋一最新建立的觀看者側寫就是一已存在的觀看者側寫在 後續的運作中使用。 當額外的資訊24透過主要廣播22變成可取得時（第12〇步 驟），接收器隨即據以更新觀看者的側寫（第122步驟），並 根據新的額外資訊和觀看者的更新過之側寫產生個人化資 訊的新項目且使之可供選擇（第124步驟）。或者，可儲存額 外貧訊2 4，而適合的觀看者側寫資料庫1 2週期地、或當儲 存器幾乎填滿時更新。 如果觀看者作一選擇（第13〇步驟），接收器以一適當的方 式回應。舉例來説，如果選擇是一頻道選擇或節目改變（第 140步驟），接收器改變頻道並因此更新觀看者的側寫（第 142步驟），且根據，舉例來説，新頻道的已知特性（新聞、 天氣、運動、一般娛樂）和觀看者更新過的側窝產生個人化 資訊的新項目並使之可供選擇（第144步驟）。 如果觀看者的選擇是個人化資訊的一個項目或一嵌入的 附籤（第iso步驟），接收器因此更新觀看者的側寫（第152步 驟）&，並根據觀看者的選擇和觀看者更新過的側窝產生個人 化貧訊及/或選擇項並使之可供選擇（第154步驟）。一個人 化選擇項本身可能有個人化資訊的一項目之特性，其中它 可能在第150步驟的後續執行中選才筆，並冑第152和第⑼步 驟的後續執行中起作用。 個人化選擇項可能包括例如一購買選擇項、—聊天選擇 項、-購物比較選擇項、和電子郵件選擇項、—網站潮覽 21 (請先閱讀背面之注意事項再填寫本頁)497359 Printed by the Consumer Affairs Cooperative of the Intellectual Property Office of the Ministry of Economic Affairs A7 B7 V. Description of the invention (18) Selection (step 114). Depending on the result of step 11 of the judgment step, if the newly created viewer profile is not already present, an existing viewer profile is used in subsequent operations. When the additional information 24 becomes available through the main broadcast 22 (step 12), the receiver updates the viewer's profile accordingly (step 122), and updates it based on the new additional information and the viewer's update. Profile new items that generate personalized information and make them selectable (step 124). Alternatively, additional lean messages 2 4 can be stored, and the appropriate viewer profile database 12 is updated periodically, or when the memory is almost full. If the viewer makes a choice (step 13), the receiver responds in an appropriate way. For example, if the selection is a channel selection or program change (step 140), the receiver changes the channel and therefore updates the viewer's profile (step 142), and based on, for example, the known characteristics of the new channel (News, weather, sports, general entertainment) and the updated side sockets of the viewer generate new items of personalized information and make them available (step 144). If the viewer's choice is an item of personalized information or an embedded tag (step iso), the receiver therefore updates the viewer's profile (step 152) & according to the viewer's choice and the viewer The updated side fossa generates a personalised message and / or option and makes it available for selection (step 154). A personalization option may itself have the characteristics of an item of personalized information, in which it may be selected in the subsequent execution of step 150 and play a role in the subsequent execution of steps 152 and 152. Personalized options may include, for example, a purchase option,-chat option,-shopping comparison option, and email option,-website tide 21 (Please read the notes on the back before filling out this page)

A7A7

I I i I 線 497359 第089126523號專利申請案 中文說明書修正頁(91年6月）I I i I Line 497359 Patent Application No. 089126523 Patent Specification Revised Page (June 91)

五、發明説明（19a ) 圖式元件符號說明 1 表面 2 表面 3 表面 5 立方體 10 過滤 12 適合的觀看者側寫資料庫 14 明示/暗示過濾器 20 資料 22 主要廣播 24 額外的資訊 26 合作的過濾資料庫 27 側寫鏡射 28 伺服器 29 伺服器 40 螢幕上的結果 42 電視節目元件 44 增進的行為元件 46 伺服器為基礎的内容元件 50 觀看者選擇 -22a-本紙張尺度適用中國國家標準(CNS) A4規格(210X297公釐）V. Description of the Invention (19a) Description of Symbols of Schematic Elements 1 Surface 2 Surface 3 Surface 5 Cube 10 Filtering 12 Suitable Viewer Profile Database 14 Explicit / Suggestive Filters 20 Materials 22 Main Broadcasting 24 Additional Information 26 Cooperative Filtering Database 27 Profile mirroring 28 Server 29 Server 40 On-screen results 42 TV program element 44 Enhanced behavior element 46 Server-based content element 50 Viewer choice-22a- This paper standard applies Chinese national standards ( CNS) A4 size (210X297 mm)

Claims (1)

經濟部智慧財產局員工消費合作社印制衣 /jjy C8 六、申請專利ΐΐ ~~~ -- ι·二種顯示來自多重資訊源的内容給—觀看者的方法，包 含： 根據觀看者的各種迦^淑^舍、 分裡/、趣建互（100，11Θ，112)該觀看者 的一觀看者側寫； 在一觀看裝置上（40，… K 4 2 )將一郎目（2 2 )呈現給觀看 者； 根據節目、和根據觀看者側寫產生⑴4, 124, 144)個 人化資訊的項目； 在為即目上璺放一視覺選擇助手（5)，該視覺選擇助 手包含個人化資訊的項目之索引符號(1，2 , 3)，該視 覺選擇助手上的那些索51符號可供觀看者用來選擇； 識別（150)觀看者對索引符號其中之一的一選擇，以取 得個人的資訊之項目中所選擇的一個；和 在族節目上璺放所選擇的個人化資訊之項目（44，46)。 2 ^申請專利範圍第1項之方法，進一步包含根據個人化 貝的所選擇項目之觀看者的選擇更新（〗52)觀看者側寫。 3·如申請專利範圍第1項之方法，進一步包含根據一合作 的資料庫（2 6 )增加觀看者側寫。 4 ·如申請專利範圍第3項之方法，其中個人化資訊產生步 據包含： 根據類似於觀看者側寫（12)之合作的資料庫（26)中的 使用者側寫至少產生個人化資訊（27，29)的項目中之一 個’在視覺逐擇助手上的索引符號中之至少一個成爲其 一額外的索引符號； ——————————- 23 - 本紙張尺度適用中國國冢標準（CNS)A4規格一(210 x 297公釐） (請先閱讀背面之注意事項再填寫本頁) I 1 I I I I I 訂·！1!111 *^ IIntellectual Property Bureau, Ministry of Economic Affairs, Consumer Co-operative Printing / JJY C8 VI. Patent Application ΐΐ ~~~-ι · Two ways to display content from multiple sources to—viewers, including: ^ 淑 ^ 舍, Fenli /, Qu Jianhu (100, 11Θ, 112) a viewer profile of the viewer; on a viewing device (40, ... K 4 2) presenting Ichime (2 2) For viewers; items that generate personalized information based on the program and the viewer's profile (4, 124, 144); put a visual selection assistant (5) on the spot, which contains the personalized information The index symbols (1, 2, 3) of the item, those cord symbols on the visual selection assistant are available for the viewer to choose; identify (150) one of the index symbols selected by the viewer to obtain personal The selected one of the information items; and the item of the selected personalized information displayed on the family program (44, 46). 2 ^ The method of applying for item 1 of the patent scope further comprises updating (〖52) the viewer profile according to the viewer's selection of the selected item of the personalized shell. 3. The method according to item 1 of the scope of patent application, further comprising adding viewer profiles according to a cooperative database (2 6). 4. The method according to item 3 of the scope of patent application, wherein the steps of generating personalized information include: generating at least personalized information based on user profiles in a cooperative database (26) similar to the viewer profile (12) (27, 29) At least one of the index symbols on the visual selection assistant becomes one of its additional index symbols; ——————————- 23-This paper standard applies to China National Takarazuka Standard (CNS) A4 Specification One (210 x 297 mm) (Please read the precautions on the back before filling out this page) I 1 IIIII Order ·! 1! 111 * ^ I 497359497359 六、申請專利範圍 經濟部智慧財產局員工消費合作社印製 根據合作的資料庫中相似的使用者側寫識別個人化資 訊的項目之索引符號的一個選擇（5〇); 根據合作的資料庫中相似的使用者側寫，依照個人化 貝桌的項目之觀看者的選擇更新觀看者側寫（12，14);和 根據合作的資料庫中相似的使用者侧寫在節目上疊放 個人化資訊的項目（4 6 )。 5如申請專利範圍第1項之方法，其中個人化資訊產生步 驟包含： 偵測與節目有關的額外資訊（24); 依知、觀看者側寫（1 4 )過濾額外資訊以取得過濾後之額 夕卜資訊；和 從過遽後之額外資訊至少產生個人化資訊的一些項目 (44) 〇 6 .如申請專利範圍第1項之方法，其中個人化資訊產生步 驟包含由可從一網站（28，29)取得的内容上之資訊產生 個人化資訊的項目中之至少一個。 7 ·如申清專利範圍第1項之方法，其中所選擇之個人化資 訊的項目包含對一網站的參考，進一步包含： 識別觀看者對網站參考的一選擇（5 〇 );和 在觀看裝置上顯示來自網站的内容（28 ; 29，46)。 8 .如申請專利範圍第7項之方法，其中網站包含一推播伺 服為（2 9 )和一合作的過濾資料庫（2 6 )，網站顯示步驟包 含： 識別在觀看者側寫（1 2 )和合作的資料庫中之相似的使 -24 - 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注意事項再填寫本頁) 0 訂---------線！ ------------Sixth, the scope of the patent application. The Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs prints a selection based on the similar user profile in the cooperative database to identify the index symbols identifying items of personalized information (50); according to the cooperative database Similar user profile, update the viewer profile according to the viewer's choice of the personalized shell table item (12, 14); and superimpose personalization on the program according to the similar user profile in the cooperative database Information items (4 6). 5 The method according to item 1 of the scope of patent application, wherein the step of generating personalized information includes: detecting additional information related to the program (24); filtering the additional information according to knowledge and viewer profile (1 4) to obtain the filtered information E Xibu information; and at least some items that generate personalized information from additional information (44) 〇6. For the method of the first scope of the patent application, the step of generating personalized information includes from the website ( 28, 29) The acquired content information generates at least one of the items of personalized information. 7 · The method of claiming item 1 of the patent scope, wherein the selected item of personalized information includes a reference to a website, further including: identifying a viewer's choice of a website reference (50); and viewing the device Show content from the website (28; 29, 46). 8. The method according to item 7 of the scope of patent application, wherein the website includes a push server (2 9) and a cooperative filtering database (2 6), and the display step of the website includes: identifying the viewer profile (1 2 ) And similar documents in the cooperative database-24-This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (Please read the precautions on the back before filling this page) 0 Order- -------line! ------------ 申請專利範圍 9 更 以 射 經濟部智慧財產局員工消費合作社印製 用者側寫（26)之間的差異（27);和 在觀看裝置上依照差異（29，46)顯示來自推播飼服器 所推播的内容。 如申請專利範圍第8項之方法，其中網站包含一側寫梦 射（27)且其中差異識別步驟包含： ％ 從一適合的觀看者側寫資料庫（12)下载觀看者側寫 側寫鏡射（2 7 ); 從合作的過濾資料庫（26)更新側寫鏡射，以取得— 新過的側寫鏡射（2 7 );和 從推播词服器（2 9)依照更新過的側寫鏡射推播内容 顯示（46)在觀看裝置上。 # …如申請專利範圍第9項之方法，進—步包含從側寫^ (27)上載更新過的側寫鏡射到適合的觀看者側窝資 (12)。 ’ 皁 11. 一種用以從多重資訊源（20)取得内容以供一觀看者觀看 (40)之接收器裝置，包含·· 一節目偵測器（2 2 ); 一節目相關的額外資訊偵測器（24); -連接到節目偵測器的影像輸出，用以驅動—觀看姑 置（40)將節目（42)呈現給觀看者； | 一適合的觀看者側寫資料庫（丨2 ); -連接到適合的觀看者側窝資料庫之暗示過濾器。” ，孩暗示過滤器具有-連接到節目相關的額外資訊伯測 器之輸入1以根據節目相關的額外資訊、和根據適人 25- 本紙張尺度適用中國國家標準（CNS)A4規格（21〇 X 297公爱 (請先閱讀背面之注音？事項再填寫本頁)The scope of patent application 9 is also based on the differences (27) between the user profile of the consumer cooperative of employees of the Intellectual Property Bureau of the Ministry of Economic Affairs (27); and the differences (29, 46) displayed on the viewing device from the push feed Content pushed by the browser. For example, the method of applying for the scope of patent No. 8 wherein the website contains a side-shot dream shoot (27) and the difference identification step includes:% Downloading a viewer-side profile mirror from a suitable viewer-side profile database (12) (2 7); update the profile mirroring from the cooperative filtering database (26) to obtain — the new profile mirroring (2 7); and follow the update from the push server (2 9) (46) on the viewing device. #… As in the method of claim 9 of the patent application, the step further includes uploading the updated profile from profile ^ (27) to the appropriate viewer profile (12). 'Soap 11. A receiver device for obtaining content from multiple information sources (20) for viewing by a viewer (40), including a program detector (2 2); a program-related additional information detection Tester (24);-image output connected to the program detector, used to drive-view the tent (40) to present the program (42) to the viewer; | a suitable viewer profile database (丨 2 );-Implicit filters connected to a suitable viewer's fossa database. "The child implied that the filter has-connected to the program-related additional information input 1 of the tester based on the program-related additional information, and according to the appropriate person 25-this paper standard applies Chinese National Standard (CNS) A4 specifications (21 X 297 Public Love (Please read the phonetic on the back? Matters before filling out this page) A8B8C8D8 六、申請專利範圍 的觀看者侧寫資料庫產生個人化資訊的項目； 用以在節目上疊放一視覺選擇助手（5)的裝置（44)， 咸視覺選擇助手包含個人化資訊的項目之索引符號（1， 2 ’ 3 )’且在視覺選擇助手上的那些索引符號可供觀看 者選擇； 用以識別觀看者對索引符號其中之一個的選擇之裝置 (50)，以取得個人的資訊之項目中所選擇的一個；和 用以在節目上疊放所選擇的個人化資訊之項目的裝置 (44 ， 46) 〇 1 2 ·如申請專利範圍第1 1項之接收器裝置，進一步包含用以 依照所選擇之個人化資訊的項目之觀看者的選擇，更新 適合的觀看者側寫資料庫之裝置（14)。 1 3 ·如申請專利範圍第丨2項之接收器裝置，其中暗示過濾器 進一步包含： 用以根據一遠端的合作資料庫（26)中類似於觀看者側 寫的使用者側寫至少產生個人化資訊的項目其中之一個 的裝置（27，14)，視覺選擇助手上的索引符號中之至少 一個成爲其一額外的索引符號；和 用以根據合作的資料庫中相似的使用者側寫，依照個 人化資訊的項目之觀看者的一選擇更新觀看者側寫的裝 置（14，50)。 14.如申請專利範圍第11項之接收器裝置，進一步包含用以 依照一合作的資料庫（2 6)增加適合的觀看者側寫資料庫 之裝置（27，14)。 -26- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注意事項再填寫本頁) ϋ 1 ϋ H ϋ n 一：0、« -ϋ n I ϋ I IA8B8C8D8 VI. Projects that generate personalized information for the patent profile viewer profile database; a device (44) used to superimpose a visual selection assistant (5) on the program, and the visual selection assistant contains items of personalized information Index symbols (1, 2 '3)' and those on the visual selection assistant can be selected by the viewer; means (50) for identifying the viewer's choice of one of the index symbols to obtain personal The selected one of the information items; and a device (44, 46) for superimposing the selected personalized information item on the program. 〇1 2 · As the receiver device of the scope of patent application item 11, further A device (14) containing a viewer's profile to update the appropriate viewer profile in accordance with the selected item of personalized information. 1 3 · The receiver device according to item 2 of the patent application, wherein the implied filter further comprises: at least generating a user profile based on a user profile similar to the viewer profile in a remote cooperation database (26) A device (27, 14) of one of the items of personal information, at least one of the index symbols on the visual selection assistant becomes an additional index symbol; and a profile based on similar users in the cooperative database , Update the viewer profile (14, 50) according to a viewer's choice of the item of personalized information. 14. The receiver device according to item 11 of the patent application scope, further comprising a device (27, 14) for adding a suitable viewer profile database in accordance with a cooperative database (26). -26- This paper size is in accordance with Chinese National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page) ϋ 1 ϋ H ϋ n 1: 0, «-ϋ n I ϋ II 經濟部智慧財產局員工消費合作社印制衣 497359 A8 B8 C8Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 497359 A8 B8 C8 訂 朦 I IOrder I I 線 ILine I 497359 A8 B8 C8 D8 六、申請專利範圍 的項目中之一個，在視覺選擇助手上的索引符號中之至 少一個成爲其一額外的索引符號； 裝置’用以根據合作的資料庫中相似的使用者側寫識 別個人化資訊的項目之索引符號的一個選擇（5 〇 ); 裝置’用以根據合作的資料庫中相似的使用者側寫， 依照個人化資訊的項目之觀看者的選擇更新觀看者側寫 (12，14);和 裝置，用以根據合作的資料庫中相似的使用者側寫在 節目上疊放個人化資訊的項目（4 6 )。 1 8 ·如申請專利範圍第1 5項之電腦程式產品，進一步包含用 以依照一合作的資料庫（2 6 )增加觀看者側寫的裝置。 (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印制衣 - 28- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐）497359 A8 B8 C8 D8 6. For one of the patent-applicable items, at least one of the index symbols on the visual selection assistant becomes an additional index symbol; the device is used to match similar users in the cooperative database A selection (50) that outlines an index symbol identifying an item of personalized information; the device 'is used to update the viewer according to the selection of the viewer of the item of personalized information according to similar user profiles in the collaborative database Profiles (12, 14); and devices for overlaying personalized information on the program based on similar user profiles in the collaborative database (4 6). 18 · If the computer program product of item 15 of the scope of patent application, further includes a device for adding the profile of the viewer in accordance with a cooperative database (2 6). (Please read the precautions on the back before filling out this page) Printed clothing for the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs-28- This paper size applies to China National Standard (CNS) A4 (210 X 297 mm)
TW089126523A 1999-11-05 2000-12-13 Fusion of media for information sources TW497359B (en)

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