TW201523483A - Method and software for showing an advertisement on a man-machinie interface of a device - Google Patents
Method and software for showing an advertisement on a man-machinie interface of a device Download PDFInfo
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本發明是有關於一種使電子裝置之人機介面出現廣告之方法與軟體；特別關於一種方法與軟體，使安裝有該軟體之一電子裝置之一人機介面於一使用者將該人機介面解鎖後，出現一廣告。 The present invention relates to a method and software for advertising an human-machine interface of an electronic device; in particular, a method and a software for unlocking a human-machine interface by a human-machine interface of one of the electronic devices on which the software is installed After that, an advertisement appears.
一產品的廣告、行銷大大影響了該產品的銷售，因此增加該廣告曝光度、增加接收到該廣告訊息之消費者人數，便成了行銷上十分重要的課題。由於智慧型行動通訊裝置的普及，若以智慧型行動通訊裝置作為廣告發佈平台，將獲得較傳統網路、平面雜誌、報紙及電視更高之廣告曝光度。 The advertising and marketing of a product greatly affects the sales of the product. Therefore, increasing the exposure of the advertisement and increasing the number of consumers who receive the advertisement message has become an important issue in marketing. Due to the popularity of smart mobile communication devices, if smart mobile communication devices are used as an advertising platform, higher advertising exposures will be obtained than traditional online, print magazines, newspapers and televisions.
然而，目前智慧型行動通訊裝置本身並未成功地成為廣告發佈平台。以傳統的電視節目作為對比，消費者「開啟」電視最原始的目的就是為了「看」電視，而半數以上的電視節目中間直接***廣告，消費者等於「被動」而不可避免地接收到廣告；只要「開啟」電視，就一定會看到廣告。相反的，消費者「開啟」智慧型行動通訊裝置最原始的目的是使用各式各樣的應用程式；同樣是「開啟」，使用智慧型行動通訊裝置之消費 者，看到廣告的機率，遠遠低於使用電視之消費者。這大大增加了將廣告內容傳達給使用智慧型行動通訊裝置的消費者的困難度。 However, the current smart mobile communication device itself has not succeeded in becoming an advertising platform. In contrast to traditional TV programs, the most original purpose of consumers to "turn on" TV is to "see" TV. More than half of the TV programs are directly inserted into advertisements. Consumers are "passive" and inevitably receive advertisements; As long as you "turn on" your TV, you will definitely see ads. On the contrary, the most original purpose of consumers to "turn on" smart mobile devices is to use a wide variety of applications; the same is "open", the consumption of smart mobile devices The chances of seeing advertising are far lower than those who use TV. This greatly increases the difficulty of communicating advertising content to consumers who use smart mobile communication devices.
有鑑於此，本發明提供一種讓智慧型行動通訊裝置成為真正的廣告發佈平台的方法，讓所有的商品、服務，不受使用智慧型行動通訊裝置的消費者對特定應用程式偏好的限制，一視同仁地讓所有使用智慧型行動通訊裝置的消費者有機會接觸到各式各樣的廣告。 In view of this, the present invention provides a method for making a smart mobile communication device a true advertisement publishing platform, so that all products and services are not restricted by the preferences of consumers using smart mobile communication devices for specific application preferences. All consumers who use smart mobile devices have access to a wide range of advertisements.
該方法依序包括：1)安裝一特定軟體於一電子裝置之一作業系統；2)一使用者經由一「回復」動作使得該電子裝置從鎖住、關機、休眠、睡眠、螢幕保護程式保護螢幕中、或其他任何該電子裝置無法被使用者使用之「非就緒狀態」中，回復至該作業系統可***作之就緒狀態；3)該「回復」動作導致該特定軟體發生一邏輯運算，而導致該電子裝置之一人機介面顯現一廣告；該廣告主題不包含該電子裝置或該作業系統內建之既存內容、符號或圖像，亦不包含該電子裝置或該作業系統之型號或標誌；該電子裝置可為個人電腦、筆記型電腦、平板電腦、行動電話或穿戴式電子裝置；該人機介面可 為顯示器、電視、投影機或喇叭；該廣告可為圖片、影片、影音檔或錄音檔。 The method includes: 1) installing a specific software in an operating system of an electronic device; 2) protecting the electronic device from a lock, shutdown, hibernation, sleep, screen saver by a "reply" action In the "non-ready state" of the screen or any other electronic device that cannot be used by the user, returning to the ready state in which the operating system can be operated; 3) the "reply" action causes a logical operation of the specific software, And causing an advertisement to appear in one of the electronic devices; the advertisement theme does not include the electronic device or the existing content, symbol or image built in the operating system, and does not include the electronic device or the model or logo of the operating system The electronic device can be a personal computer, a notebook computer, a tablet computer, a mobile phone or a wearable electronic device; the human machine interface can be It is a monitor, TV, projector or speaker; the advertisement can be a picture, a movie, a video file or a recording file.
該方法依序更包括：4)一使用者對該人機介面顯現該廣告之該電子裝置輸入任意指令，導致該人機介面接著顯現0則以上之多則廣告，直到該人機介面呈現廣告以外之其他畫面；該其他畫面可為該作業系統桌面畫面；該「輸入任意指令」之輸入動作可為多次；該廣告於該人機介面顯現之數量由使用者透過該特定軟體設定。 The method further includes: 4) a user inputs an arbitrary instruction to the electronic device that displays the advertisement on the human interface, and the user interface then displays an advertisement of 0 or more until the human-machine interface presents an advertisement. The other screens may be the desktop screen of the operating system; the input action of the "input arbitrary command" may be multiple times; the number of the advertisements appearing in the human machine interface is set by the user through the specific software.
如上所述之方法，其中該廣告係由一個以上之廣告提供者傳達給執行該「回復」或「輸入任意指令」動作之使用者；該傳達之流程包括：a)一廣告提供者進入一網站，b)該廣告提供者透過該網站上傳一廣告至一網路伺服器，c)該廣告自該網路伺服器自動下載至該電子裝置，d)該電子裝置之該人機介面顯現該廣告；該自動下載發生於該電子裝置保持連線至網際網路之時。 The method as described above, wherein the advertisement is communicated by one or more advertisement providers to a user who performs the "reply" or "input any command" action; the communication process includes: a) an advertisement provider entering a website (b) the advertisement provider uploads an advertisement to the web server through the website, c) the advertisement is automatically downloaded from the web server to the electronic device, and d) the human interface of the electronic device displays the advertisement This automatic download occurs when the electronic device remains connected to the Internet.
如上所述之方法，其中流程a)與b)間更包括：a1)該廣告提供者登入該網站；a2)該廣告提供者於該網站上，指定該廣告於安裝有該特定軟體之任一電子裝置之一人機介面上顯現之期限、機率和/或次數，接著該「指定」動作導致該網站對該廣告提 供者顯示一價錢；a3)該廣告提供者透過該網站支付一費用予一特定團體、公司或個人；該「支付」動作可經由第三方支付網站、網路刷卡或網路轉帳進行。 The method as described above, wherein the processes a) and b) further comprise: a1) the advertisement provider logs into the website; a2) the advertisement provider on the website, designating the advertisement to be installed with any one of the specific software The duration, probability and/or number of occurrences of one of the electronic devices on the human-machine interface, and then the "designation" action causes the website to mention the advertisement The supplier displays a price; a3) the advertisement provider pays a fee to a specific group, company or individual through the website; the "payment" action can be performed via a third party payment website, internet card or internet transfer.
如上所述之方法，其中流程b)與c)間更包括：b1)該廣告提供者於已上傳至該網路伺服器之該廣告中增加一個以上之圖示；當該電子裝置之該人機介面顯現該廣告時，使用者可藉由點選該圖示而超連結至特定網站，或儲存該廣告。 The method as described above, wherein the processes b) and c) further comprise: b1) the advertisement provider adding one or more icons to the advertisement that has been uploaded to the network server; when the person of the electronic device When the advertisement is displayed on the machine interface, the user can hyperlink to a specific website or store the advertisement by clicking the icon.
如上所述之方法，其中該電子裝置有一擁有者，該廣告於該人機介面顯現導致該擁有者獲取一利益；該廣告顯現數量與該利益正相關；該利益可依特定機率一次大量獲取；該利益可為現金、對特定公司之持股或虛擬貨幣。 The method as described above, wherein the electronic device has an owner, and the advertisement appears on the human machine interface to cause the owner to obtain an interest; the number of advertisement advertisements is positively related to the interest; the interest may be acquired in a large amount at a specific probability; This benefit can be cash, holdings to a particular company, or virtual currency.
如上所述之方法，其中該「安裝」動作可為：1)安裝一使用者自一商店取得之該特定軟體，2)該電子裝置安裝該作業系統過程中同時安裝該特定軟體，或3)安裝內建而屬於該作業系統程式碼之一部分之該特定軟體；該商店可為實體商店、網路商店或網路軟體商店；該取得之手段可為付費或免費下載，或付費或免費取得一儲存有該特定軟體之一記憶裝置；該記憶裝置可為光碟片或任何形式之記 憶體。 The method as described above, wherein the "installation" action may be: 1) installing a specific software obtained by a user from a store, 2) installing the specific software during installation of the operating system, or 3) Installing the specific software built into the operating system code portion; the store can be a physical store, an online store, or a web software store; the means of obtaining can be paid or free download, or paid or free of charge Storing a memory device of the specific software; the memory device can be a disc or any form of recording Recalling the body.
如上所述之方法，其中該「回復」或「輸入任意指令」動作可為：1)按下該電子裝置之一開關鍵，2)於該電子裝置之按鍵或觸控面板上之一個以上特定位置按下或滑動，3)翻轉該人機介面至該使用者可使用位置，4)該使用者之肢體動作，或5)該使用者之指紋、瞳孔、臉部或身體任一特徵之辨識。 In the method as described above, the "reply" or "input any command" action may be: 1) pressing one of the electronic device to open the key, 2) pressing one or more of the keys or the touch panel of the electronic device. Press or slide the position, 3) flip the human interface to the user's usable position, 4) the user's limb movement, or 5) identify the user's fingerprint, pupil, face or body .
如上所述之方法，其中更包括執行該特定軟體會導致該人機介面顯示一圖示，當一使用者點選該圖示後，任一使用者每次輸入之任意指令會導致該人機介面顯現不同廣告，直到一使用者跳出該軟體。 The method as described above, further comprising executing the specific software causes the human-machine interface to display an icon, and when a user clicks on the icon, any command input by any user each time causes the man-machine The interface shows different advertisements until a user jumps out of the software.
本發明更有關一種使電子裝置之人機介面出現廣告之軟體，其具有上述該軟體之功能；其更可同時具有其他功能，該其他功能可為：遊戲、聊天室、記事本、閱讀器和/或虛擬商城。 The invention further relates to a software for causing an advertisement of a human machine interface of an electronic device, which has the function of the software described above; and more preferably has other functions at the same time: the game, the chat room, the notepad, the reader, and the like. / or virtual mall.
本發明之優點在於，第一，安裝該特定軟體的消費者「非常樂意」將之安裝，因為這是可以獲取現金、特定公司股票，甚至成為百萬富翁，所以願意看到該廣告的人數是非常多的；第二，廣告只出現在每次消費者將該電子裝置螢幕「解鎖」後不到一秒的短暫時間，只要在螢幕滑動手指，就可以 離開廣告而使用他想使用的應用程式，消費者幾乎感覺不到廣告的存在，會有很好的「使用感受」，而不會產生厭惡感(雖然消費者可依需求停留觀看廣告內容)；第三，所有商品、服務的提供者只要將簡單的廣告圖片上傳，就可將其廣告傳達給使用該特定軟體的消費者，故本發明讓智慧型行動通訊裝置成功地成為廣告發佈平台。 The advantage of the present invention is that, first, the consumer who installs the particular software is "very happy" to install it because it is available for cash, company-specific stock, or even a millionaire, so the number of people who would like to see the ad is A lot of; second, the advertisement only appears for a short time less than one second after the consumer "unlocks" the electronic device screen, as long as the finger is swiped on the screen, By leaving the advertisement and using the application he wants to use, the consumer can hardly feel the existence of the advertisement, and there will be a good "feeling experience" without causing disgust (although the consumer can stay on the advertisement content according to the demand); Third, all suppliers of goods and services can transmit their advertisements to consumers who use the specific software by uploading simple advertisement pictures. Therefore, the present invention enables the smart mobile communication device to successfully become an advertisement publishing platform.
以下之描述對熟悉本行技藝之人士而言為一廣泛之揭示，其內容不在於限制本發明。 The following description is a broad disclosure of those skilled in the art and is not intended to limit the invention.
「小七超股份有限公司」欲將其自有品牌可樂廣告傳達給予全台灣一千萬個擁有安裝「比特金幣挖礦機」應用程式之手機之消費者，故請行銷人員王小明將其自有品牌可樂廣告上傳至「比特金幣公司網站」，並於該網站內設定：a)該自有品牌可樂廣告之廣告期間為西元2016年1月至3月；b)每日下載該自有品牌可樂廣告之手機數，佔所有安裝有該「比特金幣挖礦機」應用程式之手機數之50%。接著，該網站之伺服器依王小明之設定，計算出該自有品牌可樂廣告在安裝有「比特金幣挖礦機」應用程式之手機上打廣告之費用一共為新台幣1萬元，接著該網站對王小明顯示該一萬元之價格。王小明獲上司同意後，自該「比特金幣公司網站」顯示1萬元之價格頁面超連結至 第一銀行之第三方支付系統，並支付「比特金幣公司」1萬元而完成交易。接著，「比特金幣公司伺服器」對安裝有「比特金幣挖礦機」應用程式之一千萬支手機中隨機之50%發佈該自有品牌可樂廣告。 "Xiaoqichao Co., Ltd." wants to convey its own brand cola advertising to consumers in Taiwan who have installed mobile phones with "bit gold coin mining machine" application, so please sell them to Wang Xiaoming. The brand cola advertisement is uploaded to the "Bit Gold Coin Company Website" and is set on the website: a) the advertisement period of the private label cola advertisement is from January to March 2016; b) the daily download of the private label cola The number of mobile phones for advertising accounted for 50% of the number of mobile phones installed with this "bit gold coin mining machine" application. Then, according to the setting of Wang Xiaoming, the server of the website calculated that the cost of advertising the self-owned brand cola advertisement on the mobile phone with the "bit gold coin mining machine" application was NT$10,000, and then the website For Wang Xiaoming, the price of 10,000 yuan is displayed. After Wang Xiaoming was approved by the boss, the price page of 10,000 yuan from the "Bit Gold Coin Company Website" was hyperlinked to The third bank's third-party payment system, and paid "bit gold coin company" 10,000 yuan to complete the transaction. Next, the "Bit Gold Coin Server" released the private label cola advertisement for 50% of the 10 million mobile phones installed in the "Bit Gold Coin Digging Machine" application.
消費者「吳大成」擁有該50%其中一支手機，他於2016年1月12日想要玩該手機打發時間，便將該手機喚醒後於該手機觸控螢幕上以手指畫一圖形進行「解鎖」，該「解鎖」動作導致該螢幕顯示「小七超股份有限公司」之該「自有品牌可樂廣告」；吳大成於該可樂廣告畫面上滑動手指，使得該畫面變成「你家超股份有限公司」之拿鐵今日半價廣告；吳大成今天很幸運，當他接著於該拿鐵今日半價廣告畫面上滑動手指時，該畫面變成「你中了比特金幣公司1張股票！」之中獎畫面；接著，吳大成於該中獎畫面上滑動手指使得該手機螢幕進入作業系統桌面。 The consumer "Wu Dacheng" owns one of the 50% of the mobile phones. On January 12, 2016, he wanted to play the mobile phone to pass the time. He wakes up the mobile phone and draws a finger on the touch screen of the mobile phone. "Unlock", the "Unlock" action causes the screen to display "The Private Label Cola Advertising" of "Xiaoqi Chao Co., Ltd."; Wu Dacheng slides his finger on the cola advertisement screen, making the screen "Your Super Co., Ltd.'s latte is half-price advertising today; Wu Dacheng is very lucky today. When he then slides his finger on the latte today's half-price advertisement screen, the picture becomes "You have a stock of Bit Gold Coin!" Screen; then, Wu Dacheng slides his finger on the winning screen to make the mobile phone screen enter the operating system desktop.
接著，吳大成點選該作業系統桌面上「比特金幣挖礦機」應用程式圖示，進入「比特金幣挖礦機」應用程式，並點選該應用程式「內」之「解鎖後觀看廣告數」圖示，將觀看廣告數由3改為5。 Next, Wu Dacheng clicks on the "Bit Gold Coin Digging Machine" application icon on the desktop of the operating system, enters the "Bit Gold Coin Digging Machine" application, and clicks on the "Inside" app. The icon shows the number of viewing ads changed from 3 to 5.
吳大成因為閒來無事，所以接著點選該應用程式「內」之「連續觀看廣告」圖示，開始不間斷地藉由在該觸控螢幕上滑動手指觀看全台灣上千家公司上傳至「比特金幣公司網站」的廣告。該每次「滑動手指觀看廣告」之動作可兌換比特金幣 公司股票0.01股，故吳大成不間斷地藉由在該觸控螢幕上滑動手指觀看87則廣告後，跳出該畫面，並點選「比特金幣挖礦機」應用程式「內」之「我的股票累積數」圖示，使得「比特金幣公司伺服器」累加吳大成藉由「滑動手指觀看廣告」與中獎所獲得股票，自西元2013年12月17日吳大成安裝「比特金幣挖礦機」應用程式起，一共是7251.37股，並回傳至吳大成手機而顯現該數字於該手機上。 Wu Dacheng has nothing to do with leisure, so he clicked on the "Continuous Viewing Advertisement" icon in the application "inside" and began to continuously upload thousands of companies across Taiwan to "bit" by sliding his finger on the touch screen. Advertising on the website of the Gold Coin Company. The action of "slide your finger to watch the ad" can be exchanged for bit gold coins. The company's stock is 0.01 shares, so Wu Dacheng uninterruptedly clicked on the touch screen to watch 87 ads, then jumped out of the picture and clicked on the "bit gold coin mining machine" application "inside" "my" "Stock accumulation number" icon, so that "Bit Gold Coin Server" accumulates Wu Dacheng's stock obtained by "sliding finger to watch advertisement" and winning the prize. From December 17, 2013, Wu Dacheng installed "bit gold coin mining machine" Starting from the application, a total of 7251.37 shares were sent back to Wu Dacheng's mobile phone to show the number on the phone.
依2016年1月12日「比特金幣公司」的股價換算，吳大成手上7251.37股「比特金幣公司」股票價值新台幣一百三十七萬元。 According to the stock price of "Bit Gold Coin" on January 12, 2016, Wu Dacheng's 7251.37 shares of "Bit Gold Coin" were worth NT$1,377,000.
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|---|---|---|---|---|
| TWM348271U (en) * | 2008-02-05 | 2009-01-01 | Jigatek Corp | Advertisement-playing mobile device |
| WO2013070936A1 (en) * | 2011-11-11 | 2013-05-16 | Chen Joyce Chiayu | Method and system for integration among content publication, advertisement services and rewards collection |
| US20130124276A1 (en) * | 2011-11-16 | 2013-05-16 | Marbue Brown | Method for advertising on a smart phone lock screen |
-
2013
- 2013-12-09 TW TW102145103A patent/TWI493492B/en not_active IP Right Cessation
Also Published As
| Publication number | Publication date |
|---|---|
| TWI493492B (en) | 2015-07-21 |
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