TW201308995A - Interactive system for advertisement and multimedia video and method thereof - Google Patents
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本發明是有關於一種廣告及多媒體影片互動系統及其方法，且特別是有關於一種於電視節目間廣告時段之廣告及多媒體影片互動系統及其方法。The present invention relates to an advertising and multimedia film interactive system and method thereof, and more particularly to an advertising and multimedia film interactive system and method thereof for advertising time between television programs.
目前電視節目間的廣告時段，一部分為各家廠商或廣告業者購買電視台電視節目間的廣告時數，來播放自家商品的廣告，另一部分為電視台自家節目的宣傳廣告。換言之，現有的廣告播放機制，使用者只能被動地接受這些產品廠商、廣告業者或電視台所提供的廣告內容，無法自行選擇有興趣的廣告。而且，上述這些廣告的內容較為制式化，例如商品廣告，絕大多數都只是不斷宣傳自家商品的功能、強調外型美觀或是發佈許多優惠活動，而電視台的戲劇或節目宣傳廣告，亦可能只是單純地播放預告片。這樣普通的廣告內容，缺少與使用者互動的平台，使用者很可能看過即忘，如此一來，廣告即失去它原應帶來的經濟效益。因此，如何讓現有的廣告內容增加與使用者的互動性，使得使用者能停留在該頻道的時間變長，讓電視台、產品廠商、廣告業者及使用者各方都能受惠，確為一值得研究的議題。At present, the advertising time between TV programs is partly for the advertisements between various manufacturers or advertisers to purchase TV programs between TV stations to broadcast their own products, and the other part is the advertisement for TV programs. In other words, with the existing advertisement playing mechanism, users can only passively accept the advertising content provided by these product manufacturers, advertising companies or television stations, and cannot select advertisements of interest by themselves. Moreover, the content of these advertisements is relatively standardized. For example, most of the advertisements are only constantly promoting the functions of their own products, emphasizing the appearance or publishing many preferential activities, and the drama or program advertisements of the TV stations may be just Simply play the trailer. Such ordinary advertising content lacks a platform for interacting with users, and the user is likely to have seen and forgetted, so that the advertisement loses the economic benefits it should bring. Therefore, how to increase the existing advertising content to interact with users, so that users can stay on the channel for a longer period of time, so that TV stations, product manufacturers, advertising operators and users can benefit, indeed one Issues worth studying.
有鑑於此，本發明提供一種廣告及多媒體影片互動系統及其方法，在節目間的廣告時段，提供使用者與所播放的廣告及多媒體影片能有更多元的互動方式。In view of the above, the present invention provides an interactive system for advertising and multimedia videos and a method thereof, which can provide a more interactive way for a user to play an advertisement and a multimedia movie during an advertising period between programs.
本發明提出一種廣告及多媒體影片互動方法，此方法包括下列步驟：根據在節目時段所收看的節目內容建立節目內容紀錄，根據節目內容紀錄，提供與收看之節目內容相關的廣告互動介面或/及多媒體影片互動介面。在節目時段之後的廣告時段，於顯示畫面顯示此廣告互動介面或/及多媒體影片互動介面。其中此廣告互動介面提供至少一廣告互動選項，此多媒體影片互動介面提供至少一多媒體影片互動選項。接著，判斷是否偵測到對上述廣告互動選項或/及上述多媒體影片互動選項其中一項的觸發訊號。根據觸發訊號對上述廣告互動選項或/及上述多媒體影片互動選項其中一項之觸發，決定其選擇結果。接著，根據此選擇結果，擷取對應的特定影片，並播放此特定影片。The invention provides an advertising and multimedia film interaction method, the method comprising the steps of: establishing a program content record according to the program content viewed during the program period, and providing an advertisement interaction interface related to the content of the program viewed according to the program content record or/and Multimedia video interactive interface. The advertisement interaction interface or/and the multimedia video interaction interface is displayed on the display screen during the advertisement period after the program period. The advertisement interaction interface provides at least one advertisement interaction option, and the multimedia video interaction interface provides at least one multimedia video interaction option. Next, it is determined whether a trigger signal for one of the above-mentioned advertisement interaction options or/and one of the above-mentioned multimedia video interaction options is detected. The selection result is determined according to the trigger signal to trigger the above advertisement interaction option or/and one of the above multimedia movie interaction options. Then, according to the result of the selection, the corresponding specific movie is captured and the specific movie is played.
在本發明之一實施例中，上述之觸發訊號包括接收到搖控器操作、按鍵操作、觸控操作、移動偵測元件操作、光學偵測元件操作、搖桿操作或語音偵測元件操作所產生的訊號。In an embodiment of the invention, the trigger signal includes receiving a remote controller operation, a button operation, a touch operation, a motion detection component operation, an optical detection component operation, a joystick operation, or a voice detection component operation. The generated signal.
在本發明之一實施例中，此廣告及多媒體影片互動方法更包括接收多個電視裝置所傳送的多個節目評分紀錄，統計多個節目評分紀錄得到一類別評分結果，根據此類別評分結果產生推薦廣告列表。接著傳送此類別評分結果及推薦廣告列表給上述多個電視裝置，其中，上述多個電視裝置為同一社群網路。In an embodiment of the present invention, the advertising and multimedia film interaction method further comprises receiving a plurality of program rating records transmitted by the plurality of television devices, and counting the plurality of program rating records to obtain a category rating result, and generating the classification result according to the category. Recommended ad list. Then, the category rating result and the recommended advertisement list are transmitted to the plurality of television devices, wherein the plurality of television devices are the same social network.
在本發明之一實施例中，此廣告及多媒體影片互動方法更包括提供比重設定介面，此比重設定介面為提供給一使用者設定一第一資訊提供裝置所提供的至少一第一廣告或/及至少一第一多媒體影片與一第二資訊提供裝置所提供的至少一第二廣告或/及至少一第二多媒體影片在廣告時段內之播放時間比重。In an embodiment of the present invention, the advertising and multimedia video interaction method further includes providing a specificity setting interface, wherein the specific gravity setting interface is configured to provide a user with at least one first advertisement provided by the first information providing device or/ And a play time ratio of the at least one second advertisement and/or the at least one second multimedia movie provided by the second multimedia video and the second information providing device during the advertising period.
在本發明之一實施例中，此廣告及多媒體影片互動方法，更包括提供順序設定介面，此順序設定介面為提供給一使用者設定一第一資訊提供裝置所提供的至少一第一廣告或/及至少一第一多媒體影片與一第二資訊提供裝置所提供的至少一第二廣告或/及至少一第二多媒體影片在廣告時段內之播放順序。In an embodiment of the present invention, the method for interactively interacting with the multimedia video further includes providing a sequence setting interface for providing a user with at least one first advertisement provided by the first information providing device or And a play order of at least one first multimedia movie and at least one second advertisement provided by a second information providing device or/and at least one second multimedia movie during an advertisement period.
在本發明之一實施例中，此廣告及多媒體影片互動方法，更包括根據顯示畫面的標誌圖像、字幕、畫面差異或/及廣告播送預設時間，判斷是否進入廣告時段。In an embodiment of the present invention, the method for interacting with the advertisement and the multimedia film further includes determining whether to enter the advertisement period according to the logo image, the subtitle, the screen difference, or/and the advertisement broadcast preset time of the display screen.
本發明提出一種廣告及多媒體影片互動系統，此系統包括第一資訊提供裝置、第一電視裝置。其中，第一資訊提供裝置，提供至少一第一廣告或/及至少一第一多媒體影片，而第一電視裝置，透過網路介面或射頻(Radio Frequency，RF)介面與第一資訊提供裝置連接。第一電視裝置根據在節目時段所收看的節目內容建立節目內容紀錄，並傳送此節目內容紀錄至第一資訊提供裝置，第一資訊提供裝置提供並傳送與收看之節目內容相關的廣告互動介面或/及多媒體影片互動介面至第一電視裝置，在該節目時段之後的廣告時段，第一電視裝置顯示廣告互動介面或/及多媒體影片互動介面，此廣告互動介面提供至少一廣告互動選項，此多媒體影片互動介面提供至少一多媒體影片互動選項，接著當第一電視裝置偵測到對上述廣告互動選項或/及上述多媒體影片互動選項其中之一的觸發訊號，第一電視裝置則根據此觸發訊號對上述廣告互動選項或/及上述多媒體影片互動選項其中一項之觸發，決定選擇結果，該第一電視裝置傳送此選擇結果至第一資訊提供裝置，第一資訊提供裝置根據此選擇結果，擷取對應的一特定影片傳送至第一電視裝置，第一電視裝置播放此特定影片。The invention provides an advertising and multimedia film interaction system, the system comprising a first information providing device and a first television device. The first information providing device provides at least one first advertisement or/and at least one first multimedia movie, and the first television device provides the first information through a network interface or a radio frequency (RF) interface. Device connection. The first television device establishes a program content record according to the program content viewed during the program period, and transmits the program content record to the first information providing device, where the first information providing device provides and transmits an advertisement interaction interface related to the content of the program being viewed or And a multimedia video interactive interface to the first television device, the first television device displays an advertisement interaction interface or/and a multimedia video interaction interface during the advertisement period after the program period, the advertisement interaction interface provides at least one advertisement interaction option, the multimedia The video interactive interface provides at least one multimedia video interaction option. Then, when the first television device detects a trigger signal for one of the advertising interaction options and/or the multimedia video interaction option, the first television device generates a trigger signal according to the The triggering of one of the above-mentioned advertisement interaction options or/and the above-mentioned multimedia video interaction option determines the result of the selection, and the first television device transmits the selection result to the first information providing device, and the first information providing device selects the result according to the selection result. Corresponding to a specific movie sent to the first A television device that plays the particular movie.
基於上述，本發明提供一種廣告及多媒體影片互動系統及其方法，利用電視裝置與資訊提供裝置之間的溝通，提供使用者廣告互動介面或多媒體影片互動介面，讓使用者可與廣告時段所播放的廣告及多媒體影片作更豐富、更多元的互動。Based on the above, the present invention provides an interactive system for advertising and multimedia videos and a method thereof, which utilizes communication between a television device and an information providing device to provide a user interactive interface or a multimedia video interactive interface, so that the user can play with the advertising time slot. Advertising and multimedia videos for richer and more interactive interactions.
為讓本發明之上述特徵和優點能更明顯易懂，下文特舉實施例，並配合所附圖式作詳細說明如下。The above described features and advantages of the present invention will be more apparent from the following description.
圖1A及圖1B是根據本發明第一實施例的一種廣告及多媒體影片互動系統之功能方塊圖。請參照圖1A，在此實施例中，廣告及多媒體影片互動系統100包括第一電視裝置110及第一資訊提供裝置180。其中第一資訊提供裝置180可為廣告業者提供廣告及多媒體影片的伺服器，或可為電視台提供廣告及多媒體影片的控制機台。第一電視裝置110透過一網路介面或一射頻(Radio Frequency，RF)介面與第一資訊提供裝置180連接，而其網路介面可為有線網路介面或無線網路介面。1A and 1B are functional block diagrams of an advertising and multimedia film interactive system according to a first embodiment of the present invention. Referring to FIG. 1A, in this embodiment, the advertising and multimedia film interactive system 100 includes a first television device 110 and a first information providing device 180. The first information providing device 180 can provide an advertisement for the advertisement provider and the multimedia movie server, or can provide the television station with a control machine for the advertisement and the multimedia movie. The first television device 110 is connected to the first information providing device 180 through a network interface or a radio frequency (RF) interface, and the network interface thereof can be a wired network interface or a wireless network interface.
請參照圖1B，第一電視裝置110可包括收發模組120、控制模組130、偵測模組140及顯示模組150，其中收發模組120、偵測模組140及顯示模組150均耦接至控制模組130。收發模組120包括接收電視天線訊號的天線單元(例如天線電路元件)及支援無線網路功能的網路介面單元(例如無線網路介面卡)。控制模組130為一可執行處理器功能的硬體電路、軟體或韌體等，不限於上述。偵測模組140包括能接收搖控器操作、按鍵操作、觸控操作、移動偵測元件操作、光學偵測元件操作、搖桿操作以及語音偵測元件操作所產生的訊號之通訊單元。顯示模組150可為陰極射線管(Cathode Ray Tube，CRT)顯示模組或液晶顯示模組等，不限於上述。Referring to FIG. 1B, the first television device 110 can include a transceiver module 120, a control module 130, a detection module 140, and a display module 150. The transceiver module 120, the detection module 140, and the display module 150 are both It is coupled to the control module 130. The transceiver module 120 includes an antenna unit (such as an antenna circuit component) that receives a TV antenna signal and a network interface unit (such as a wireless network interface card) that supports wireless network functions. The control module 130 is a hardware circuit, a software or a firmware that can perform a processor function, and is not limited to the above. The detection module 140 includes a communication unit capable of receiving signals generated by remote control operation, key operation, touch operation, motion detection component operation, optical detection component operation, joystick operation, and voice detection component operation. The display module 150 can be a cathode ray tube (CRT) display module or a liquid crystal display module, and is not limited to the above.
圖2A是根據本發明第一實施例的一種廣告及多媒體影片互動方法之流程圖，請同時參照圖1B及圖2A。首先，第一電視裝置110中的控制模組130根據在節目時段所收看的節目內容建立節目內容紀錄(步驟S210)，接著控制模組130控制收發模組120傳送此節目內容紀錄至第一資訊提供裝置180。第一資訊提供裝置180根據此節目內容紀錄，提供並傳送與收看之節目內容相關的廣告互動介面或/及多媒體影片互動介面至收發模組120(步驟S220)。在節目時段之後的廣告時段，控制模組130控制顯示模組150顯示上述的廣告互動介面或/及多媒體影片互動介面(步驟230)，其中廣告互動介面提供廣告互動選項，多媒體影片互動介面提供多媒體影片互動選項。2A is a flowchart of an advertisement and multimedia movie interaction method according to a first embodiment of the present invention. Please refer to FIG. 1B and FIG. 2A simultaneously. First, the control module 130 in the first television device 110 establishes a program content record according to the program content viewed during the program period (step S210), and then the control module 130 controls the transceiver module 120 to transmit the program content record to the first information. A device 180 is provided. The first information providing device 180 provides and transmits an advertisement interaction interface or/and a multimedia video interaction interface related to the program content of the viewing to the transceiver module 120 according to the program content record (step S220). During the advertising period after the program period, the control module 130 controls the display module 150 to display the above-mentioned advertisement interaction interface or/and the multimedia video interaction interface (step 230), wherein the advertisement interaction interface provides an advertisement interaction option, and the multimedia video interaction interface provides multimedia. Video interaction options.
接著，偵測模組140判斷是否接收到對上述廣告互動選項或/及多媒體影片互動選項其中之一的觸發訊號(步驟S240)，其中觸發訊號包括接收到搖控器操作、按鍵操作、觸控操作、移動偵測元件操作、光學偵測元件操作、搖桿操作或語音偵測元件操作所產生的訊號。當偵測模組140判斷已接收到觸發訊號，控制模組130根據觸發訊號對上述廣告互動選項或/及多媒體影片互動選項其中一項之觸發，決定一選擇結果，控制模組130並控制收發模組120傳送此選擇結果至第一資訊提供裝置180(步驟S250)。第一資訊提供裝置180根據此選擇結果，擷取對應的特定影片傳送至收發模組120(步驟260)，控制模組130控制顯示模組150播放此特定影片(步驟S270)。Then, the detecting module 140 determines whether a trigger signal is received for one of the advertising interaction options and/or the multimedia video interaction option (step S240), wherein the triggering signal includes receiving a remote controller operation, a button operation, and a touch Signals generated by operation, motion detection component operation, optical detection component operation, joystick operation, or voice detection component operation. When the detection module 140 determines that the trigger signal has been received, the control module 130 determines a selection result according to the triggering of one of the advertisement interaction option or/and the multimedia video interaction option, and the control module 130 controls the transmission and reception. The module 120 transmits the selection result to the first information providing device 180 (step S250). The first information providing device 180 transmits the corresponding specific movie to the transceiver module 120 according to the selection result (step 260), and the control module 130 controls the display module 150 to play the specific movie (step S270).
圖2B是根據本發明第一實施例的另一種廣告及多媒體影片互動方法之流程圖。在圖2B所描述之流程步驟大致與圖2A相同，相異之處為在圖2B加上步驟S225，以判斷是否進入廣告時段，其運作方式為控制模組130根據顯示模組150的一顯示畫面之標誌圖像、字幕、畫面差異或/及廣告播送預設時間，判斷是否進入廣告時段。標誌圖像例如是電視台的象徵標誌(Logo)，當顯示畫面的標誌圖像消失時，可判斷此時已進入廣告時段。另外，當節目內容所提供的字幕消失時，亦可判斷此時已進入廣告時段。而在節目時段與廣告時段之間的畫面差異(Frame Difference)，亦可為是否進入廣告時段的判斷依據，在節目時段中，在一定時間內顯示畫面的畫面差異較小，但在廣告時段中，同等時間內顯示畫面的畫面差異較大，也就是說，控制模組130可根據顯示畫面的畫面差異超過一預設臨界值，來判斷此時已經入廣告時段。此外，亦可透過廣告播送預設時間來判斷，電視台廣告播送的時間大致上均是固定的，在某個預設時間點，即會進入廣告，例如在九點至十點的電視節目，電視台會在九點十五分進入廣告，控制模組130可根據目前絕對時間已到九點十五分，來判斷目前已進入廣告時段。2B is a flow chart of another advertising and multimedia film interaction method according to the first embodiment of the present invention. The process steps described in FIG. 2B are substantially the same as those in FIG. 2A. The difference is that step S225 is added to FIG. 2B to determine whether to enter the advertisement period. The operation mode is that the control module 130 displays according to a display module 150. The logo image, subtitle, screen difference or/and the advertisement broadcast preset time of the screen determine whether to enter the advertisement period. The logo image is, for example, a logo of a television station. When the logo image of the display screen disappears, it can be judged that the advertisement period has entered. In addition, when the subtitle provided by the program content disappears, it can also be judged that the advertisement period has been entered at this time. The frame difference between the program period and the advertisement period may also be the basis for judging whether or not to enter the advertisement period. In the program period, the screen difference of the screen displayed during a certain period of time is small, but in the advertisement period. In the same time, the screen of the display screen has a large difference, that is, the control module 130 can judge that the advertisement period has been entered at this time according to the screen difference of the display screen exceeding a predetermined threshold. In addition, it is also possible to judge by the preset time of the advertisement broadcast that the time for the advertisement of the TV station advertisement is substantially fixed. At a certain preset time, the advertisement will be entered, for example, a television program from 9:00 to 10:00, the television station The advertisement will enter the advertisement at 9:15, and the control module 130 can judge that the advertisement period has been entered according to the current absolute time has reached 9:15.
以下將用三組範例來詳細說明上述的廣告互動介面或/及多媒體影片互動介面的操作方式。首先，圖3A是根據本發明第一實施例的一種廣告互動介面操作示意圖，說明一種可由使用者利用聲控來操作廣告互動介面310的實施方式，而於廣告時段觀賞一特定廣告的多重結局，其中第一電視裝置110與語音偵測元件330(例如：麥克風)相連接，其連接方式可為有線或無線。第一電視裝置110所顯示的廣告互動介面310包括文字說明320及三個廣告互動選項。其中，廣告互動選項312對應至結局A，廣告互動選項314對應至結局B，廣告互動選項316對應至結局C，文字說明320顯示「請說出A或B或C」，文字說明320提供給使用者閱讀。使用者可對語音偵測元件330說出A或B或C作為一觸發訊號，第一電視裝置110根據此觸發訊號，判斷使用者所選擇的是結局A、結局B或結局C，並將此選擇結果傳送至第一資訊提供裝置180，第一資訊提供裝置180根據此選擇結果擷取對應的特定影片(結局A、結局B或結局C的影片)，第一資訊裝置180並將此特定影片傳送至第一電視裝置110，接著第一電視裝置110播放此特定影片。The following three sets of examples will be used to detail the operation of the above-mentioned ad interaction interface or/and the multimedia video interaction interface. First, FIG. 3A is a schematic diagram of an operation of an advertisement interaction interface according to a first embodiment of the present invention, illustrating an implementation manner in which a user can operate an advertisement interaction interface 310 by using voice control, and viewing multiple endings of a specific advertisement during an advertisement period, wherein The first television device 110 is connected to a voice detecting component 330 (for example, a microphone), and the connection manner thereof may be wired or wireless. The advertisement interaction interface 310 displayed by the first television device 110 includes a text description 320 and three advertisement interaction options. The advertisement interaction option 312 corresponds to the ending A, the advertisement interaction option 314 corresponds to the ending B, the advertisement interaction option 316 corresponds to the ending C, and the text description 320 displays "Please speak A or B or C", and the text description 320 is provided for use. Read. The user can indicate A or B or C as a trigger signal to the voice detecting component 330. The first television device 110 determines, according to the trigger signal, that the user selects the ending A, the ending B, or the ending C, and The selection result is transmitted to the first information providing device 180, and the first information providing device 180 retrieves the corresponding specific movie (the ending A, the ending B, or the ending C movie) according to the selection result, and the first information device 180 and the specific video device The first television device 110 is transmitted to the first television device 110, and then the first television device 110 plays the particular movie.
圖3B是根據本發明第一實施例的一種多媒體影片互動介面操作示意圖，說明一種可由使用者利用動作變換來操作多媒體影片互動介面340的實施方式，而於廣告時段觀賞一特定電視劇的多重劇情或多重結局，其中第一電視裝置110與移動偵測元件350(例如：三軸感測器)相連接，其連接方式可為有線或無線。第一電視裝置110所顯示的多媒體影片互動介面340包括文字說明346及兩個多媒體影片互動選項。多媒體影片互動選項342對應至劇情A，多媒體影片互動選項344對應至劇情B，文字說明346顯示「請放下或揮擊」提供給使用者閱讀。使用者可對移動偵測元件350做放下或是揮擊的動作以形成一觸發訊號，第一電視裝置110根據此觸發訊號，判斷使用者所選擇的是劇情A或劇情B，並將此選擇結果傳送至第一資訊提供裝置180，第一資訊提供裝置180根據此選擇結果擷取對應的特定影片(劇情A或劇情B的影片)，並傳送此特定影片至第一電視裝置110，接著第一電視裝置110播放此特定影片。FIG. 3B is a schematic diagram of a multimedia movie interactive interface operation according to a first embodiment of the present invention, illustrating an implementation manner in which a user can use a motion transformation to operate a multimedia video interactive interface 340, and viewing a multiple drama of a particular television drama during an advertisement period or The multiple ends, wherein the first television device 110 is connected to the motion detecting component 350 (for example, a three-axis sensor), and the connection manner may be wired or wireless. The multimedia video interactive interface 340 displayed by the first television device 110 includes a text description 346 and two multimedia movie interaction options. The multimedia video interaction option 342 corresponds to scenario A, the multimedia movie interaction option 344 corresponds to scenario B, and the text description 346 displays "please drop or swipe" for the user to read. The user can perform a action of dropping or swiping the motion detecting component 350 to form a trigger signal, and the first television device 110 determines, according to the trigger signal, that the user selects the scenario A or the scenario B, and selects the selection. The result is transmitted to the first information providing device 180, and the first information providing device 180 retrieves the corresponding specific movie (the movie of the plot A or the plot B) according to the selection result, and transmits the specific movie to the first television device 110, and then the first A television device 110 plays this particular movie.
圖3C是根據本發明第一實施例的另一種多媒體影片互動介面操作示意圖，說明一種可由使用者利用肢體移動操作多媒體影片互動介面360的實施方式，而於廣告時段觀賞一特定電視劇的多重劇情或多重結局，其中第一電視裝置110與光學偵測元件370相連接，其連接方式可為有線或無線。第一電視裝置110所顯示的多媒體影片互動介面360包括文字說明362及兩個多媒體影片互動選項。多媒體影片互動選項364對應至劇情C，多媒體影片互動選項366對應至劇情D，文字說明362顯示「請往左跑或往右跑」提供給使用者閱讀。光學偵測元件370(例如紅外線偵測器)偵測使用者往左跑或往右跑，形成一觸發訊號，第一電視裝置110根據此觸發訊號，判斷使用者所選擇的是劇情C或劇情D，並將此選擇結果傳送至第一資訊提供裝置180，第一資訊提供裝置180根據此選擇結果擷取對應的特定影片(劇情C或劇情D的影片)，並傳送此特定影片至第一電視裝置110，接著第一電視裝置110播放此特定影片。FIG. 3C is a schematic diagram of another multimedia movie interactive interface operation according to the first embodiment of the present invention, illustrating an implementation manner in which a user can use the limb movement to operate the multimedia video interactive interface 360, and view multiple scenarios of a particular TV drama during the advertisement period or The multiple ends, wherein the first television device 110 is connected to the optical detecting component 370, and the connection manner thereof may be wired or wireless. The multimedia video interactive interface 360 displayed by the first television device 110 includes a text description 362 and two multimedia movie interaction options. The multimedia video interaction option 364 corresponds to the scenario C, the multimedia video interaction option 366 corresponds to the scenario D, and the text description 362 displays "Please run to the left or to the right" for the user to read. The optical detecting component 370 (for example, an infrared detector) detects that the user runs to the left or to the right to form a trigger signal, and the first television device 110 determines, according to the trigger signal, that the user selects the scenario C or the plot. D, and the result of the selection is transmitted to the first information providing device 180, and the first information providing device 180 retrieves the corresponding specific movie (the movie of the plot C or the plot D) according to the selection result, and transmits the specific movie to the first The television device 110 then plays the particular movie by the first television device 110.
圖4A是根據本發明第二實施例的一種廣告及多媒體影片互動系統之功能方塊圖。廣告及多媒體影片互動系統400包括第一電視裝置110、第一資訊提供裝置180、電視裝置410、電視裝置420及電視裝置430，電視裝置410、電視裝置420、電視裝置430為同一社群網路，其中，同一社群網路的電視裝置可分為位於同一網域或不同網域。當上述同一社群網路的電視裝置位於不同網域時，可利用電視裝置的序號(serial number)或料號(part number)來對不同的電視裝置加以辨別。電視裝置的序號或料號，代表著所使用的印刷電路板總成(Print Circuit Board Assembly，PCBA)之設計或版本。一般而言，序號或料號為一連串的數字或字母所組成，用來識別產品型號或量產的時間，而每一電視裝置的序號/料號均不相同，因此，可藉以識別不同的電視裝置。4A is a functional block diagram of an advertising and multimedia film interactive system in accordance with a second embodiment of the present invention. The advertising and multimedia video interactive system 400 includes a first television device 110, a first information providing device 180, a television device 410, a television device 420, and a television device 430. The television device 410, the television device 420, and the television device 430 are the same social network. The television devices of the same social network may be classified into the same network domain or different network domains. When the television devices of the same social network are located in different domains, the serial number or part number of the television device can be used to identify different television devices. The serial number or item number of the television device represents the design or version of the Print Circuit Board Assembly (PCBA) used. In general, the serial number or item number is a series of numbers or letters used to identify the product model or mass production time, and the serial number/item number of each TV device is different, so that different TVs can be identified. Device.
其中，第一電視裝置110與第一資訊提供裝置180之間的互動方式已在前說明，此處不再贅述。The manner of interaction between the first television device 110 and the first information providing device 180 has been previously described, and details are not described herein again.
圖4B是根據本發明第二實施例的一種各電視裝置對應的喜好節目列表示意圖。喜好節目列表415對應於電視裝置410，喜好節目列表425對應於電視裝置420，喜好節目列表435對應於電視裝置430，各喜好節目列表排列順序之產生可根據各使用者停留在該節目的時間長短作排序，或使用者可自行依其喜好作設定。各電視裝置(410、420、430)將其對應的各喜好節目列表(415、425、435)傳送至第一資訊提供裝置180，第一資訊提供裝置180根據各喜好節目列表(415、425、435)，分別提供各電視裝置(410、420、430)不同的廣告播放順序。例如電視裝置410的喜好節目列表415依序是卡通、新聞、電影，第一資訊提供裝置180則依據喜好節目列表415提供給電視裝置410的廣告播放順序即為與卡通相關的廣告、與新聞相關的廣告、與電影相關的廣告。4B is a schematic diagram of a favorite program list corresponding to each television device according to a second embodiment of the present invention. The favorite program list 415 corresponds to the television device 410, the favorite program list 425 corresponds to the television device 420, and the favorite program list 435 corresponds to the television device 430. The order of each favorite program list is generated according to the length of time each user stays at the program. Sort, or the user can make settings according to their preferences. Each of the television devices (410, 420, 430) transmits its corresponding favorite program list (415, 425, 435) to the first information providing device 180, and the first information providing device 180 selects according to each favorite program list (415, 425, 435), different advertisement playing sequences of the respective television devices (410, 420, 430) are respectively provided. For example, the favorite program list 415 of the television device 410 is sequentially a cartoon, a news, a movie, and the first information providing device 180 provides the cartoon-related advertisement and the news related to the television device 410 according to the favorite program list 415. Advertising, movie-related advertising.
圖4C是根據本發明第二實施例的一種統計各電視裝置的節目評分紀錄之操作示意圖。節目評分紀錄418對應於電視裝置410，節目評分紀錄428對應於電視裝置420，節目評分紀錄438對應於電視裝置430，各節目評分紀錄可對應於上述的各喜好節目列表，換言之，各電視裝置(410、420、430)產生各節目評分紀錄(418、428、438)的方式同樣可根據各使用者停留在該節目的時間長短作排序，或使用者可自行依其喜好作設定。4C is a schematic diagram showing the operation of counting program score records of television apparatuses according to a second embodiment of the present invention. The program score record 418 corresponds to the television device 410, the program score record 428 corresponds to the television device 420, and the program score record 438 corresponds to the television device 430, and each program score record may correspond to each of the favorite program lists described above, in other words, each television device ( 410, 420, 430) The manner in which each program score record (418, 428, 438) is generated may also be sorted according to the length of time each user stays in the program, or the user may set the user according to his or her preference.
各電視裝置(410、420、430)傳送各節目評分紀錄(418、428、438)至第一資訊提供裝置180。第一資訊提供裝置180統計各節目評分紀錄(418、428、438)得到類別評分結果440，第一資訊提供裝置180並根據類別評分結果440產生推薦廣告列表450。例如，統計所得的類別評分結果440為卡通16分，體育12分，新聞10分，電影4分，藝術3分，第一資訊提供裝置180則根據各類別所獲得之評分，產生推薦廣告列表450，而推薦廣告列表450之順序排列即根據各類別得分高低。Each television device (410, 420, 430) transmits each program rating record (418, 428, 438) to the first information providing device 180. The first information providing device 180 counts each program rating record (418, 428, 438) to obtain a category rating result 440, and the first information providing device 180 generates a recommended advertisement list 450 based on the category rating result 440. For example, the statistical result score 440 of the statistics is 16 points for cartoons, 12 points for sports, 10 points for news, 4 points for movies, and 3 points for art. The first information providing device 180 generates a list of recommended advertisements based on the scores obtained by each category. And the order of the recommended advertisement list 450 is ranked according to each category.
接著，第一資訊提供裝置180提供並傳送類別評分結果440及推薦廣告列表450給位於同一網域或為同一社群網路中的電視裝置(410、420、430)。如此一來，同一網域或同一社群網路中的使用者，即可從類別評分結果440及推薦廣告列表450得知同網域或同社群網路的使用者對各類型節目的喜好順序，並可獲得相關的廣告推薦。Next, the first information providing device 180 provides and transmits the category rating result 440 and the recommended advertisement list 450 to the television devices (410, 420, 430) located in the same domain or in the same social network. In this way, the user in the same domain or the same social network can know the preference order of the users of the same domain or the same social network from the category rating result 440 and the recommended advertisement list 450. And get relevant advertising recommendations.
圖5A是根據本發明第三實施例的一種廣告及多媒體影片互動系統之功能方塊圖。廣告及多媒體影片互動系統500包括第一電視裝置110、第一資訊提供裝置180及第二資訊提供裝置510，其中第二資訊提供裝置510亦為廣告業者提供廣告及多媒體影片的伺服器，或可為電視台提供廣告及多媒體影片的控制機台。第一資訊提供裝置180提供第一廣告或/及第一多媒體影片，第二資訊提供裝置510提供第二廣告或/及第二多媒體影片。在此實施例中，第一電視裝置110在廣告時段所播放的廣告或多媒體影片內容，來自第一資訊提供裝置180及第二資訊提供裝置510。5A is a functional block diagram of an advertising and multimedia film interactive system in accordance with a third embodiment of the present invention. The advertising and multimedia video interactive system 500 includes a first television device 110, a first information providing device 180, and a second information providing device 510. The second information providing device 510 also provides an advertisement for the advertisement and multimedia video server, or A control machine for advertising and multimedia films for TV stations. The first information providing device 180 provides the first advertisement or/and the first multimedia movie, and the second information providing device 510 provides the second advertisement or/and the second multimedia movie. In this embodiment, the advertisement or multimedia movie content played by the first television device 110 during the advertising period comes from the first information providing device 180 and the second information providing device 510.
圖5B是根據本發明第三實施例的一包括比重設定介面與順序設定介面的控制選單示意圖，圖5C是根據本發明第三實施例的一種廣告時段內廣告播放清單示意圖。第一電視裝置110提供控制選單520讓使用者可對在廣告時段內所播放的廣告及多媒體影片的提供來源，作時間比重及順序之設定，控制選單520包括比重設定介面530及順序設定介面540。在圖5B所描述的範例中，在比重設定介面530設定為來自第一資訊提供裝置180頻道A的比重為33%，來自第二資訊提供裝置510頻道F的比重為67%，順序設定介面540設定為亂序，而根據上述的設定結果，使得第一電視裝置110在廣告時段的廣告及多媒體影片之播放清單如圖5C所示，頻道A與頻道F按照設定比重來提供廣告及多媒體影片的數量，第一電視裝置110並亂序播放該些頻道A與頻道F所提供的廣告及多媒體影片。5B is a schematic diagram of a control menu including a specific gravity setting interface and a sequence setting interface according to a third embodiment of the present invention, and FIG. 5C is a schematic diagram of an advertisement playlist in an advertisement period according to a third embodiment of the present invention. The first television device 110 provides a control menu 520 for the user to set the time and order of the advertisements and multimedia videos played during the advertisement period. The control menu 520 includes a specific gravity setting interface 530 and a sequence setting interface 540. . In the example depicted in FIG. 5B, the specific gravity setting interface 530 is set to have a specific gravity of 33% from the channel A of the first information providing device 180, and the specific gravity from the channel F of the second information providing device 510 is 67%, and the sequence setting interface 540 is set. Set to out of order, according to the above setting result, the advertisement of the first television device 110 in the advertising period and the playlist of the multimedia movie are as shown in FIG. 5C, and the channel A and the channel F provide the advertisement and the multimedia movie according to the set proportion. The number, the first television device 110 plays the advertisements and multimedia videos provided by the channels A and F in disorder.
圖5D是根據本發明第三實施例的另一包括比重設定介面與順序設定介面的控制選單示意圖，圖5E是根據本發明第三實施例的另一種廣告時段內廣告播放清單示意圖。在圖5D所描述的範例中，在比重設定介面530設定為來自第一資訊提供裝置180頻道B的比重為50%，來自第二資訊提供裝置510頻道E的比重為50%，順序設定介面540設定為依序，而根據上述的設定結果，使得第一電視裝置110在廣告時段的廣告及多媒體影片之播放清單如圖5E所示，頻道B與頻道E按照設定比重來提供廣告及多媒體影片的數量，第一電視裝置110並依序播放該些頻道B與頻道E所提供的廣告及多媒體影片。5D is a schematic diagram of another control menu including a specific gravity setting interface and a sequence setting interface according to a third embodiment of the present invention, and FIG. 5E is a schematic diagram of another advertisement playing list in an advertising period according to the third embodiment of the present invention. In the example depicted in FIG. 5D, the specific gravity setting interface 530 is set to have a specific gravity of 50% from the channel B of the first information providing device 180, and a specific gravity of 50% from the channel E of the second information providing device 510, and the interface 540 is sequentially set. Set to sequential, and according to the above setting result, the advertisement of the first television device 110 in the advertising period and the playlist of the multimedia movie are as shown in FIG. 5E, and the channel B and the channel E provide the advertisement and the multimedia movie according to the set proportion. The number, the first television device 110 sequentially plays the advertisements and multimedia videos provided by the channels B and E.
圖6是根據本發明第四實施例的一種廣告及多媒體影片互動系統之功能方塊圖。廣告及多媒體影片互動系統600包括第一電視裝置110、第一資訊提供裝置180及通訊裝置610。通訊裝置610可為手機、智慧型手機、平板電腦、桌上型電腦、筆記型電腦等具有上網功能的電子裝置。此實施例應用於當第一電視裝置110無法執行一般網路連線功能時(例如網路介面卡損壞)，此時可利用通訊裝置610預先下載資訊提供裝置180所提供的廣告及多媒體影片，第一電視裝置110再透過實體電路、藍芽(Bluetooth)、或紅外線(Infra-red Ray)等近距離傳輸方式，取得通訊裝置610所預先下載的廣告及多媒體影片。6 is a functional block diagram of an advertising and multimedia film interactive system in accordance with a fourth embodiment of the present invention. The advertising and multimedia video interactive system 600 includes a first television device 110, a first information providing device 180, and a communication device 610. The communication device 610 can be an electronic device with Internet access, such as a mobile phone, a smart phone, a tablet computer, a desktop computer, and a notebook computer. The embodiment is applied to when the first television device 110 is unable to perform the general network connection function (for example, the network interface card is damaged), and the advertisement device and the multimedia video provided by the information providing device 180 can be pre-downloaded by the communication device 610. The first television device 110 obtains an advertisement and a multimedia movie pre-downloaded by the communication device 610 through a short-distance transmission method such as a physical circuit, a Bluetooth, or an infrared ray.
綜上所述，本發明提供一種廣告及多媒體影片互動系統及其方法，利用電視裝置與資訊提供裝置之間的溝通，提供使用者廣告互動介面或多媒體影片互動介面，讓使用者可與節目間廣告時段所播放的廣告及多媒體影片作各類型的互動。使用者可利用許多方式，例如聲控、動作變化或是肢體移動來決定廣告或多媒體影片接續的劇情或結局，讓廣告內容對使用者來說，不再如同以往的平淡、制式化。本發明更藉著統計同一網域或同一社群網路之各電視裝置的喜好節目列表，讓位於同網域或同社群網路的各使用者能了解彼此對節目類型的喜好程度。除此之外，本發明更提供了比重設定介面及順序設定介面，當提供廣告來源的資訊提供裝置有多個時，使用者可依自身喜好，決定在廣告時段中這些來源所佔的時間比重及播放順序。In summary, the present invention provides an interactive system for advertising and multimedia videos and a method thereof, which utilizes communication between a television device and an information providing device to provide a user interactive interface or a multimedia video interactive interface, so that the user can interact with the program. Advertisements and multimedia videos played during the advertising period are used for various types of interaction. The user can use a variety of methods, such as voice control, motion change or limb movement to determine the story or ending of the advertisement or multimedia film connection, so that the content of the advertisement is no longer as plain and standard as the user. The present invention allows users of the same network domain or the same social network to know the preference of each other for the type of program by counting the favorite program lists of the television devices of the same domain or the same social network. In addition, the present invention further provides a specific gravity setting interface and a sequence setting interface. When there are multiple information providing devices for providing an advertisement source, the user can decide the proportion of time of these sources in the advertising period according to his or her preference. And the order of playback.
雖然本發明已以實施例揭露如上，然其並非用以限定本發明，任何所屬技術領域中具有通常知識者，在不脫離本發明之精神和範圍內，當可作些許之更動與潤飾，故本發明之保護範圍當視後附之申請專利範圍所界定者為準。Although the present invention has been disclosed in the above embodiments, it is not intended to limit the invention, and any one of ordinary skill in the art can make some modifications and refinements without departing from the spirit and scope of the invention. The scope of the invention is defined by the scope of the appended claims.
100．．．廣告及多媒體影片互動系統100. . . Advertising and multimedia video interactive system
110．．．第一電視裝置110. . . First television device
120．．．收發模組120. . . Transceiver module
130．．．控制模組130. . . Control module
140．．．偵測模組140. . . Detection module
150．．．顯示模組150. . . Display module
180．．．第一資訊提供裝置180. . . First information providing device
310．．．廣告互動介面310. . . Advertising interface
312、314、316．．．廣告互動選項312, 314, 316. . . Ad interaction options
320．．．文字說明320. . . Text description
330．．．語音偵測元件330. . . Speech detection component
340．．．多媒體影片互動介面340. . . Multimedia video interactive interface
342、344．．．多媒體影片互動選項342, 344. . . Multimedia video interaction options
346．．．文字說明346. . . Text description
350．．．移動偵測元件350. . . Motion detection component
360．．．多媒體影片互動介面360. . . Multimedia video interactive interface
362．．．文字說明362. . . Text description
364、366．．．多媒體影片互動選項364, 366. . . Multimedia video interaction options
370．．．光學偵測元件370. . . Optical detection element
400．．．廣告及多媒體影片互動系統400. . . Advertising and multimedia video interactive system
410、420、430．．．電視裝置410, 420, 430. . . Television device
415、425、435．．．喜好節目列表415, 425, 435. . . Favorite program list
418、428、438．．．節目評分紀錄418, 428, 438. . . Program score record
440．．．類別評分結果440. . . Category rating result
450．．．推薦廣告列表450. . . Recommended ad list
500．．．廣告及多媒體影片互動系統500. . . Advertising and multimedia video interactive system
510．．．第二資訊提供裝置510. . . Second information providing device
520．．．控制選單520. . . Control menu
530．．．比重設定介面530. . . Specific gravity setting interface
540．．．順序設定介面540. . . Sequential setting interface
600．．．廣告及多媒體影片互動系統600. . . Advertising and multimedia video interactive system
610．．．通訊裝置610. . . Communication device
S210~S270．．．廣告及多媒體影片互動方法之流程步驟S210~S270. . . Process steps for advertising and multimedia video interaction methods
圖1A及圖1B是根據本發明第一實施例的一種廣告及多媒體影片互動系統之功能方塊圖。1A and 1B are functional block diagrams of an advertising and multimedia film interactive system according to a first embodiment of the present invention.
圖2A是根據本發明第一實施例的一種廣告及多媒體影片互動方法之流程圖。2A is a flow chart of an advertising and multimedia film interaction method according to a first embodiment of the present invention.
圖2B是根據本發明第一實施例的另一種廣告及多媒體影片互動方法之流程圖。2B is a flow chart of another advertising and multimedia film interaction method according to the first embodiment of the present invention.
圖3A是根據本發明第一實施例的一種廣告互動介面操作示意圖。FIG. 3A is a schematic diagram of an operation of an advertisement interaction interface according to a first embodiment of the present invention.
圖3B是根據本發明第一實施例的一種多媒體影片互動介面操作示意圖。FIG. 3B is a schematic diagram of a multimedia movie interactive interface operation according to a first embodiment of the present invention.
圖3C是根據本發明第一實施例的另一種多媒體影片互動介面操作示意圖。FIG. 3C is a schematic diagram of another multimedia movie interactive interface operation according to the first embodiment of the present invention.
圖4A是根據本發明第二實施例的一種廣告及多媒體影片互動系統之功能方塊圖。4A is a functional block diagram of an advertising and multimedia film interactive system in accordance with a second embodiment of the present invention.
圖4B是根據本發明第二實施例的一種各電視裝置對應的喜好節目列表示意圖。4B is a schematic diagram of a favorite program list corresponding to each television device according to a second embodiment of the present invention.
圖4C是根據本發明第二實施例的一種統計各電視裝置的節目評分紀錄之操作示意圖。4C is a schematic diagram showing the operation of counting program score records of television apparatuses according to a second embodiment of the present invention.
圖5A是根據本發明第三實施例的一種廣告及多媒體影片互動系統之功能方塊圖。5A is a functional block diagram of an advertising and multimedia film interactive system in accordance with a third embodiment of the present invention.
圖5B是根據本發明第三實施例的一包括比重設定介面與順序設定介面的控制選單示意圖。5B is a schematic diagram of a control menu including a specific gravity setting interface and a sequential setting interface according to a third embodiment of the present invention.
圖5C是根據本發明第三實施例的一種廣告時段內廣告播放清單示意圖。FIG. 5C is a schematic diagram of an advertisement playlist in an advertisement period according to a third embodiment of the present invention.
圖5D是根據本發明第三實施例的另一包括比重設定介面與順序設定介面的控制選單示意圖。5D is a schematic diagram of another control menu including a specific gravity setting interface and a sequential setting interface according to a third embodiment of the present invention.
圖5E是根據本發明第三實施例的另一種廣告時段內廣告播放清單示意圖。5E is a schematic diagram of another advertisement playlist in an advertisement period according to a third embodiment of the present invention.
圖6是根據本發明第四實施例的一種廣告及多媒體影片互動系統之功能方塊圖。6 is a functional block diagram of an advertising and multimedia film interactive system in accordance with a fourth embodiment of the present invention.
S210~S270．．．廣告及多媒體影片互動方法之流程步驟S210~S270. . . Process steps for advertising and multimedia video interaction methods
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| TWI479462B (en) * | 2013-04-19 | 2015-04-01 | Hon Hai Prec Ind Co Ltd | Device and method for remote teaching and scoring |
| TWI581625B (en) * | 2013-06-28 | 2017-05-01 | 騰訊科技（深圳）有限公司 | Information transmitting method and system thereof |
| TWI733629B (en) * | 2020-12-04 | 2021-07-11 | 姊弟投資股份有限公司 | Multimedia system applicable for multimedia playing platform and the method thereof |
| TWI797626B (en) * | 2020-12-04 | 2023-04-01 | 姊弟投資股份有限公司 | Multimedia system applicable for multimedia playing platform and the method thereof |
| TWI831285B (en) * | 2022-07-12 | 2024-02-01 | 玉山商業銀行股份有限公司 | Menu interface function option sorting system and method |
-
2011
- 2011-08-12 TW TW100128933A patent/TW201308995A/en unknown
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| TWI479462B (en) * | 2013-04-19 | 2015-04-01 | Hon Hai Prec Ind Co Ltd | Device and method for remote teaching and scoring |
| TWI581625B (en) * | 2013-06-28 | 2017-05-01 | 騰訊科技（深圳）有限公司 | Information transmitting method and system thereof |
| TWI733629B (en) * | 2020-12-04 | 2021-07-11 | 姊弟投資股份有限公司 | Multimedia system applicable for multimedia playing platform and the method thereof |
| TWI797626B (en) * | 2020-12-04 | 2023-04-01 | 姊弟投資股份有限公司 | Multimedia system applicable for multimedia playing platform and the method thereof |
| TWI831285B (en) * | 2022-07-12 | 2024-02-01 | 玉山商業銀行股份有限公司 | Menu interface function option sorting system and method |
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