201126477 六、發明說明·· 【發明所屬之技術領域】 . [0001] 本發明涉及一種資訊控制系統及方法。 [先前技術] [〇〇〇2] 在商業宣傳高度發達的今天，多媒體廣告播放系統得到 了廣泛的應用。很多人流量大的公共場所均設有多媒體 廣告播放系統，例如大樓電梯入口、公共汽車站及地鐵 月臺等。該等多媒體廣告播放系統雖可為商家帶來一定 0 的宣傳效果，然，其均不夠“智慧”，即不能即時根據 觀看者的喜好更改所播放的廣告的内容。 【發明内容】 [0003] [0004] [0005] Ο [0006] 鑒於以上内谷，有必要提供一種資訊控制系統及方法， 該資訊控制系統及方法能根據觀看者的喜好自動調整資 訊負料的類別，以為觀看者提供更有針攀性的資訊。 一種資訊控制系統，包括：| 一偵測模塊，用於接收由一接像機所捕捉的觀看一監視 器的觀看者的圖像’並對該圖泰進存偵測，以得到圖像 中的觀看者的臉部區域、眼眶及眼球； 一區域判定模塊，用於根據該臉部區域在該圖像中的位 置以及該眼球在眼眶中的位置判斷觀看者所涑祝的監視 器的區域；以及 _7]-控制模塊’用於根據得到的觀看者所注視的盤視器的 區域從複數圖像中選擇與觀看者所注視的監視器的區域 對應的圖像’並將選擇的圖像傳送至監視器進行顯示。 099102277 表單編號A0101 第3頁/共19頁 0992004414-0 201126477 [0008] 一種資訊控制方法，包括： [0009] 偵測步驟：接收由一攝像機所捕捉的觀看—監視器的觀 看者的圖像’並對該圖像進行偵測’以得到圖像中的觀 看者的臉部區域、眼眶及眼球； [0010] 區域判定步驟：根據該臉部區域在該圖像中的位置以及 該眼球在眼眶中的位置判斷觀看者所注視的監視器的區 域；以及 [0011] 控制步驟：根據觀看者所注視的監視器的區域從複數圖 像中選擇與觀看者所注視的監視器的區域對應的圖像， 並將選擇的圖像傳送至該監梘器進行顯示。 [0012] 該資訊控制系統及方法利用攝像機對觀看者進行拍攝以 得到觀看者的圖像，透过對該圖像進行分析以得到圖像 中的臉部區域、眼球及眼眶，並根據該臉部區域在該圖 像中的位置以及該眼球在眼眶中的位置以得知觀看者正 在觀看的監視器的區域，從而可對應調整所顯示的内容 ’以為觀看者提供更有用的資訊。 【實施方式】 [0013] 請參閱圖1，本發明資訊控制系統10的較佳實施例用於接 收並分析—攝像機20拍攝的觀看一監視器的觀看者的圖 像，並根據對該圖像的分析結果選擇顯示在該監視器上 的資訊，該監視器為一電子廣告牌30，該攝像機2〇裝設 於该電子廣告牌30的上方，用於捕捉觀看該電子廣告牌 30的觀看者的圖像，該資訊控制系統10透过分析觀看者 獲传觀看者所注視的區域以及注視時間等資訊， 099102277 表單塢號A〇l01 第4頁/共19頁 0992004414-0 201126477 以自動調整電子廣告牌30所播放的廣告内容為觀看者 提供更具針對性的資訊。 [0014] 請一併參閱圖2，該資訊控制系統1〇的一較佳實施例包括 —偵測模塊110、-區域判定模塊12〇、一計時模塊13〇 、—圖像存儲模塊140、一對應關係存儲模塊15〇及一控 制模塊1 6 〇。 [0015] Ο 該偵測模塊110用於接收由該攝像機2〇所拍攝的觀看者的 圖像，並對其進行臉部偵測，以得到該圖像中的觀看者 的臉。卩區域，該偵測模塊11〇還用於對圖像中的觀看者的 眼眶和眼軸行_ ’以得_时"觀看者的眼球 和眼眶。 '' ' [0016] »亥區域判定模塊丨2〇根據觀看者的臉部區域在圖像中所處 的位置及其眼球在眼眶中的位置判定_者所注視的該 電子廣告牌30上的區域。 [0017] Ο 該-十時模塊13G用於統計觀看者注視電子廣告牌3Q上每一 區域的持續時間。本實施例中，該計時模塊13{)可在區域 判定模塊丨则斷觀看者注_電子廣告脚上的某一第 -座標範圍時即開始計時，當區域判定模塊⑽判斷觀看 者注視電子廣告脚上-第二座標翻時即重新計時， 以此類推，即可得到觀看者注視電子廣告牌3Q上每個座 標範圍所持續的時間，即注視電子廣告牌3〇上每一區域 所持續的時間。 該圖像存儲模塊140用於存儲複數圖像，該等圖像均為廣 告影片或圖片且對應不同的產品。 099102277 表單编號A0101 第5 1/共19頁 0992004414-0 [0018] 201126477 剛該對應關係存儲模塊150用於存儲複數對應關係，該等對 應關係為觀看者注視電子廣告牌3G的區域與該等圖像之 間的對應關係。比如當觀看者觀看電子廣告牌㈣的一第 區域時對應-第一產品的廣告影片或圖像；當觀看者 觀看電子廣料30的一第三區域時對應—第二產品的廣 告影片或圖像。 [0020] 該控制模塊1 6 0根據由計時模塊丨3 〇所得到的持續時間判 疋觀看者是否對正在觀看的區域產生興趣，如，可設定 當持續時間達到某一預設時間時即表示觀看者對正在觀 看的區域產生興趣。當判定觀着者對正在觀看的區域產 生興趣之後’該控制模塊16〇還用於根據由區域判定模塊 120所得到的區域以及存儲於該對應關係存儲模塊15〇的 對應關係在該圖像存儲模塊140中選擇對應的圖像，並將 其傳送至電子廣告牌30，該電子廣告牌30則用於播放被 選擇的圖像。 [0021] 下面將以一實例對上述工作原理進行辑明。 [0022] 請一併參閱圖3，假設此時電子廣告牌30上顯示的圖像包 括兩種飲料產品，其中位於第一區域（即電子廣告牌30 的左側區域）的飲料產品記為產品31 0、第二區域（即電 子廣告牌30的右侧區域）的飲料產品記為產品320。該圖 像存儲模塊140中存儲有產品31 〇的廣告圖像以及產品 320的廣告圖像。該對應關係存儲模塊150中存儲的對應 關係為：“第一區域”對應“產品310的廣告圖像”、“ 第二區域”對應“產品320的廣告圖像’’。 099102277 表單編號A0101 第6頁/共19頁 0992004414-0 201126477 [〇〇23]請一併參閱圖4，該攝像機20拍攝位於該電子廣告牌30前 的觀看者40的圖像50，並將其傳送給該偵測模塊11〇。該 偵測枳塊110透过分析圖像特徵得到該圖像5〇中的臉部區 域51、眼球52及眼眶53。 [0024] 该區域判定模塊120根據觀看者的臉部區域51在該圖像5〇 中的位置及該眼球52在眼眶53中的位置判定觀看者注視 該電子廣告牌30的區域，圖4中，由於該臉部區域51在該 圖像50的左方，該眼球52在眼眶53的上方，故該區域判 0 定模塊12〇可判定該觀看者40的視線落在該電子電子廣告 牌30的右侧區域’即該第二區域。 [0025] 當觀看者的視線落在該電子廣告牌3〇的第二區域時，該 計時模塊130開始計時，以判定觀看者的視線落在該第二 區域的持續時間，當該持續時間超過一預設值時，控制 模塊16 0則根據根據存儲於該對應關係存儲模塊丨5 〇的對 應關係’在該圖像存儲模塊140中選擇產品310的廣告圖 像，並將其傳送至電子廣告牌3〇進行播放。 ❹ [0026] 本實施例中，該攝像機20可透过有線或無線網路將觀看 者的圖像傳送至該資訊控制系統1〇進行處理。該控制模 塊160亦可透过有線或無線網路將選擇的廣告圖像傳送至 電子廣告牌30進行播放。 [0027]請一併參閱圖5，在另一實施例中，該資訊控制系統1 〇可 進一步包括一資料分析模塊170，該偵測模塊110可透过 網路接收並偵測來自如商場、地鐵站等不同地方的電子 廣告牌30的觀看者的圖像，透过該區域判定模塊12〇、計 099102277 表單編號A0101 第7頁/共19頁 0992004414-0 201126477 時、塊130可付到每—觀看者注視不同產品所在區域的時 門/亥資料分析模塊1 7 0透过對觀看者注視不同產品所在 區域的^間進订分析，#，該資料分析模塊m可對觀看 者注視每—區域的相進㈣加麟，關斷觀看者對 哪個區域所減的内容感興趣。«料分析錢170對分 ^果進行存儲’ 戶可根軸分析縣判斷觀看者的 。X對電子廣告牌30播放的内容作出調整，該分析 結果亦可作為市場調研結果供用戶參考。 [0028] [0029] 請參閱®6，本發W雜姉綠_於該資訊控制系 統10 ’該多職_方法的較佳實施例包括以下步驟： 步驟si ·㈣簡塊11()接收由該祕獅所拍攝的該電 子廣告牌3G的觀看麵®像，Μ接收_像進行臉部 镇測’以得到圖像中的觀看者的臉部區域、眼眶及眼球 [0030] [0031] [0032] ν驟S2 Μ區域判疋模塊^ 2〇根據觀看者的臉部區域在圖 像中的位置及魏球在眼眶巾的位£判定觀看者注視該 電子廣告牌30的區域。 步驟S3該计時模塊130統計觀看者注視該電子廣告牌3〇 每一區域的持續時間。 步驟S4 :該控制模塊16〇根據計時模塊13〇所得到的持續 時間判錢看者是否對正在注視的區域所播放的内容產 生興趣。若觀看者注視該區域所持續的時間達到預設時 間，說明觀看者對正在觀看的區域所播放的内容產生興 趣，則執行步觀。若觀看纽視該―所持續的時間 099102277 表單編號A0101 第8頁/共19頁 0992004414-0 201126477 [0033] [0034]Ο [0035] Ο [0036] 未達到預設時間’說明觀看者對正在觀看的内容不感興 趣，則返回至步驟S1。 步驟S5 :該控制模塊160根據存儲於該對應關係存儲模塊 150中的對應關係在該圖像存儲模塊14〇中選擇與觀看者 正在注視的區域相對應的圖像，並將其傳送至電子廣主 牌30。該電子廣告牌30則用於播放被選擇的圖像。 當該資訊控制系統10還包括該資料分析模塊17〇時，該多 媒體控制方法還包括以下步驟：該資料分析模塊17〇接收 該計時模塊130所得到的觀着者注視該電子廣告牌3〇每— 區域的持續時間’對接收的持續時間行分析，並對分析 結果進行存儲’如’該資料分析模塊17Q可對觀看者注視 每一區域的時間進行疊加統計’以判斷觀看者對哪個區 域所播放的内容感興趣。 前述資訊控制系統及方法利用攝像機對觀看者進行拍攝 ’並對觀看者的圖像進行分析以得知觀看备正在觀看電 子廣告牌30的哪個區域，從而可對應調整電子廣告牌3〇 所播放的廣告内容’以為觀看者提供更有用的廣告資訊 〇 綜上所述，本發明符合發明專利要件，爱依法提出專利 申請。惟，以上所述者僅為本發明之較佳實施例，舉凡 熟悉本案技藝之人士，在爰依本發明精神所作之等效修 飾或變化，皆應涵蓋於以下之申請專利範圍内。 【圖式簡單說明】 · 圖1為本發明資訊控制系統連接一攝像機及一電子广告牌 099102277 表單編號Α0101 第9頁/共19頁 0992004414-0 [0037] 201126477 的示意圖。 [0038] 圖2為圖1中資訊控制系統較佳實施例的示意圖。 [0039] 圖3為一觀看者觀看圖1中的電子廣告牌的示意圖。 [0040] 圖4為圖3中的攝像機拍攝的該觀看者的圖像。 [0041] 圖5為本發明資訊顯示系統的另一較佳實施例的示意圖。 [0042] 圖6為本發明資訊控制方法的較佳實施例的流程圖。 【主要元件符號說明】 [0043] 資訊控制系統：10 [0044] 攝像機：20 [0045] 電子廣告牌：30 [0046] 觀看者：40 [0047] 偵測模塊：110 [0048] 區域判定模塊：120 [0049] 計時模塊：130 [0050] 圖像存儲模塊：140 [0051] 對應關係存儲模塊：150 [0052] 控制模塊：160 [0053] 資料分析模塊：170 [0054] 產品：310、320 [0055] 圖像：50 表單編號A0101 099102277 第10頁/共19頁 0992004414-0 51 201126477 [0056] 臉部區域 [0057] 眼球：52 [0058] 眼眶：53201126477 VI. Description of the Invention·· Technical Field of the Invention [0001] The present invention relates to an information control system and method. [Prior Art] [〇〇〇2] In today's highly developed commercial promotion, multimedia advertising playback systems have been widely used. Many public places with high traffic volume have multimedia advertisement broadcasting systems, such as building elevator entrances, bus stops and subway platforms. Although these multimedia advertisement playing systems can bring a certain 0 publicity effect to the merchants, they are not "smart", that is, the contents of the displayed advertisements cannot be changed immediately according to the viewer's preferences. SUMMARY OF THE INVENTION [0003] [0006] [0006] In view of the above, it is necessary to provide an information control system and method, the information control system and method can automatically adjust the information negative according to the viewer's preference Category, in order to provide viewers with more information on the needle. An information control system includes: a detection module for receiving an image of a viewer captured by a camera and viewing a monitor and detecting the image in the image to obtain an image a viewer's face area, eyelids, and eyeballs; an area determination module for determining an area of the monitor that the viewer likes based on the position of the face area in the image and the position of the eyeball in the eyelid And _7]-control module 'for selecting an image corresponding to the area of the monitor that the viewer is looking at from the plurality of images based on the obtained area of the viewer the viewer is looking at and selecting the selected image The image is sent to the monitor for display. 099102277 Form No. A0101 Page 3 of 19 0992004414-0 201126477 [0008] An information control method comprising: [0009] detecting step: receiving an image of a viewer of a viewing-monitor captured by a camera' And detecting the image to obtain a face region, an eyelid and an eyeball of the viewer in the image; [0010] an area determining step: according to the position of the face region in the image and the eyeball in the eyelid The position in the middle determines the area of the monitor that the viewer is looking at; and [0011] the control step of: selecting a map corresponding to the area of the monitor that the viewer is watching from the plurality of images according to the area of the monitor that the viewer is looking at Like, and transfer the selected image to the monitor for display. [0012] The information control system and method use a camera to capture a viewer to obtain an image of a viewer, and analyze the image to obtain a face region, an eyeball, and an eyelid in the image, and according to the face The location of the region in the image and the location of the eyeball in the eyelid to know the area of the monitor that the viewer is viewing, so that the displayed content can be adjusted accordingly to provide more useful information to the viewer. [Embodiment] Referring to Figure 1, a preferred embodiment of the information control system 10 of the present invention is for receiving and analyzing an image of a viewer viewing a monitor taken by the camera 20, and based on the image. The analysis result selects the information displayed on the monitor, the monitor is an electronic billboard 30, and the camera 2 is mounted above the electronic billboard 30 for capturing the viewer viewing the electronic billboard 30. The information control system 10 analyzes the area in which the viewer is gazing at the viewer and the gaze time, etc., 099102277 Form Dock Number A〇l01 Page 4/19 pages 0992004414-0 201126477 to automatically adjust the electronic The advertising content played by the billboard 30 provides viewers with more targeted information. [0014] Please refer to FIG. 2 together. A preferred embodiment of the information control system includes: a detecting module 110, an area determining module 12, a timing module 13A, an image storage module 140, and a Correspondence relationship storage module 15 and a control module 16 〇. [0015] The detection module 110 is configured to receive an image of a viewer captured by the camera 2 and perform face detection to obtain a viewer's face in the image. In the 卩 area, the detection module 11 〇 is also used to align the eyelids and the eye axis of the viewer in the image with the eyeballs and eyelids of the viewer. '' ' [0016] The Hai area determination module 丨 2 判定 determines the position of the viewer's face region in the image and the position of the eyeball in the eyelid on the electronic billboard 30 on which the person is looking region. [0017] The ten-timer module 13G is used to count the duration that the viewer looks at each area on the electronic billboard 3Q. In this embodiment, the timing module 13{) may start timing when the area determination module 断 breaks the viewer's note _ a certain coordinate range on the electronic advertisement foot, and when the area determination module (10) determines that the viewer looks at the electronic advertisement On the foot - the second coordinate is re-timed, and so on, you can get the time that the viewer looks at each coordinate range on the electronic billboard 3Q, that is, the continuation of each area on the electronic billboard 3 time. The image storage module 140 is configured to store a plurality of images, each of which is an advertisement movie or a picture and corresponds to a different product. 099102277 Form No. A0101 No. 5 1/19 pages 0992004414-0 [0018] 201126477 The correspondence storage module 150 is configured to store a plurality of correspondences, which are areas in which the viewer looks at the electronic billboard 3G and such The correspondence between images. For example, when the viewer views a first area of the electronic billboard (4), it corresponds to an advertisement film or image of the first product; when the viewer views a third area of the electronic material 30, the corresponding corresponding advertisement film or figure of the second product image. [0020] The control module 160 determines whether the viewer has an interest in the area being viewed according to the duration obtained by the timing module 丨3 ,, for example, it can be set to indicate when the duration reaches a certain preset time. The viewer is interested in the area being viewed. After determining that the viewer is interested in the area being viewed, the control module 16 is further configured to store the image in accordance with the area obtained by the area determination module 120 and the correspondence stored in the correspondence storage module 15A. A corresponding image is selected in module 140 and transmitted to electronic billboard 30, which is used to play the selected image. [0021] The above working principle will be clarified by an example. [0022] Please refer to FIG. 3 together, assuming that the image displayed on the electronic billboard 30 at this time includes two kinds of beverage products, wherein the beverage product located in the first area (ie, the left area of the electronic billboard 30) is recorded as the product 31. 0. The beverage product of the second area (ie, the right area of the electronic billboard 30) is referred to as the product 320. The image storage module 140 stores an advertisement image of the product 31 以及 and an advertisement image of the product 320. The correspondence relationship stored in the correspondence relationship storage module 150 is: "the first area" corresponds to "the advertisement image of the product 310", and the "second area" corresponds to the "advertisement image of the product 320." 099102277 Form No. A0101 No. 6 Page / Total 19 pages 0992004414-0 201126477 [〇〇23] Please refer to FIG. 4 together, the camera 20 captures the image 50 of the viewer 40 located in front of the electronic billboard 30 and transmits it to the detection module. 11. The detection block 110 obtains the face region 51, the eyeball 52, and the eyelid 53 in the image 5 by analyzing the image feature. [0024] The region determination module 120 is based on the viewer's face region 51. The position in the image 5〇 and the position of the eyeball 52 in the eyelid 53 determine the area in which the viewer looks at the electronic billboard 30. In FIG. 4, since the face area 51 is on the left side of the image 50, The eyeball 52 is above the eyelid 53 so that the zone determination module 12 determines that the line of sight of the viewer 40 falls on the right region of the electronic billboard 30, i.e., the second region. [0025] When viewed When the sight of the person falls on the second area of the electronic billboard 3〇, The timing module 130 starts timing to determine the duration of the viewer's line of sight falling in the second area. When the duration exceeds a preset value, the control module 16 0 stores the module according to the corresponding relationship in the storage module 丨5. The corresponding relationship of 〇 selects the advertisement image of the product 310 in the image storage module 140 and transmits it to the electronic billboard 3 for playback. [0026] In this embodiment, the camera 20 can be wired. Or the wireless network transmits the viewer's image to the information control system 1 for processing. The control module 160 can also transmit the selected advertisement image to the electronic billboard 30 for playback via a wired or wireless network. Referring to FIG. 5, in another embodiment, the information control system 1 can further include a data analysis module 170, which can receive and detect from a network, such as a mall or a subway. The image of the viewer of the electronic billboard 30 in a different place such as a station passes through the area determination module 12, 099102277, form number A0101, page 7 / 19 pages 0992004414-0 201126477, block 130 Paying to each time - the viewer looks at the area where the different products are located, the time gate/Hai data analysis module 170 transmits the analysis of the area where the different products are located to the viewer, #, the data analysis module m can be used for the viewer Look at each area's phase (4) plus Lin, turn off the viewer's interest in which area is reduced. «Material analysis money 170 pairs of points ^ fruit storage ' Household can analyze the county to determine the viewer's. X pairs The content of the electronic billboard 30 is adjusted, and the analysis result can also be used as a market research result for the user's reference. [0029] Please refer to ®6, the present invention, the preferred embodiment of the multi-job method of the information control system 10 includes the following steps: Step si · (d) Brief block 11 () received by The 3G viewing surface image of the electronic billboard photographed by the lion, Μ receiving _ like performing a face test to obtain the viewer's face area, eyelids and eyeballs in the image [0030] [0031] 0032] The S2 Μ region discriminating module 2 determines the region in which the viewer looks at the electronic billboard 30 based on the position of the viewer's face region in the image and the position of the Wei ball in the eyelid pocket. In step S3, the timing module 130 counts the duration that the viewer looks at each area of the electronic billboard 3〇. Step S4: The control module 16 determines whether the viewer is interested in the content played by the area being watched based on the duration obtained by the timing module 13A. If the viewer's time of gazing at the area reaches a preset time, indicating that the viewer is interested in the content played by the area being viewed, the step is performed. If you are watching the New Zealand time - the duration of the time is 099102277 Form No. A0101 Page 8 / Total 19 Pages 0992004414-0 201126477 [0033] [0034] Ο [0035] Ο [0036] The preset time is not reached 'Describe the viewer is right If the content being viewed is not of interest, return to step S1. Step S5: The control module 160 selects an image corresponding to the area that the viewer is watching in the image storage module 14A according to the correspondence stored in the correspondence storage module 150, and transmits the image to the electronic wide Main card 30. The electronic billboard 30 is used to play the selected image. When the information control system 10 further includes the data analysis module 17 , the multimedia control method further includes the following steps: the data analysis module 17 receives the viewer obtained by the timing module 130 and looks at the electronic billboard 3 - the duration of the area 'analyzes the duration of the reception and stores the result of the analysis 'such as 'the data analysis module 17Q can superimpose the time of the viewer's gaze at each area' to determine which area the viewer is facing The content of the play is of interest. The foregoing information control system and method utilizes a camera to capture a viewer' and analyzes an image of the viewer to know which area of the electronic billboard 30 is being viewed, thereby correspondingly adjusting the playing of the electronic billboard 3 The advertisement content 'provides the viewer with more useful advertising information. In summary, the invention complies with the invention patent requirements, and loves to file a patent application according to law. However, the above description is only the preferred embodiment of the present invention, and equivalent modifications or variations made by those skilled in the art of the present invention should be included in the following claims. BRIEF DESCRIPTION OF THE DRAWINGS Fig. 1 is a schematic diagram of a communication control system connected to a camera and an electronic billboard in the present invention. 099102277 Form No. 1010101 Page 9 of 19 0992004414-0 [0037] 201126477. 2 is a schematic diagram of a preferred embodiment of the information control system of FIG. 1. 3 is a schematic diagram of a viewer viewing the electronic billboard of FIG. 1. 4 is an image of the viewer taken by the camera of FIG. 3. 5 is a schematic diagram of another preferred embodiment of the information display system of the present invention. 6 is a flow chart of a preferred embodiment of the information control method of the present invention. [Main component symbol description] [0043] Information Control System: 10 [0044] Camera: 20 [0045] Electronic Billboard: 30 [0046] Viewer: 40 [0047] Detection Module: 110 [0048] Area Determination Module: [0049] Timing module: 130 [0050] Image storage module: 140 [0051] Correspondence relationship storage module: 150 [0052] Control module: 160 [0053] Data analysis module: 170 [0054] Product: 310, 320 [ 0055] Image: 50 Form No. A0101 099102277 Page 10 of 19 0992004414-0 51 201126477 [0056] Face Area [0057] Eyeball: 52 [0058] Eyelid: 53
099102277 表單編號A0101 第11頁/共19頁 0992004414-0099102277 Form No. A0101 Page 11 of 19 0992004414-0