SG11201805797SA - Machine learning based webinterface generation and testing system - Google Patents

Machine learning based webinterface generation and testing system

Info

Publication number
SG11201805797SA
SG11201805797SA SG11201805797SA SG11201805797SA SG11201805797SA SG 11201805797S A SG11201805797S A SG 11201805797SA SG 11201805797S A SG11201805797S A SG 11201805797SA SG 11201805797S A SG11201805797S A SG 11201805797SA SG 11201805797S A SG11201805797S A SG 11201805797SA
Authority
SG
Singapore
Prior art keywords
international
genomes
goof
webpage
january
Prior art date
Application number
SG11201805797SA
Inventor
Neil Iscoe
Risto Miikkulainen
Original Assignee
Sentient Tech Barbados Limited
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Publication date
Application filed by Sentient Tech Barbados Limited filed Critical Sentient Tech Barbados Limited
Publication of SG11201805797SA publication Critical patent/SG11201805797SA/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N3/00—Computing arrangements based on biological models
    • G06N3/12—Computing arrangements based on biological models using genetic models
    • G06N3/126—Evolutionary algorithms, e.g. genetic algorithms or genetic programming
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N3/00—Computing arrangements based on biological models
    • G06N3/02—Neural networks
    • G06N3/04—Architecture, e.g. interconnection topology
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F11/00—Error detection; Error correction; Monitoring
    • G06F11/36—Preventing errors by testing or debugging software
    • G06F11/3664—Environments for testing or debugging software
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/23—Updating
    • G06F16/2379—Updates performed during online database operations; commit processing
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/26—Visual data mining; Browsing structured data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00—Handling natural language data
    • G06F40/10—Text processing
    • G06F40/12—Use of codes for handling textual entities
    • G06F40/14—Tree-structured documents
    • G06F40/143—Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N3/00—Computing arrangements based on biological models
    • G06N3/02—Neural networks
    • G06N3/08—Learning methods
    • G06N3/086—Learning methods using evolutionary algorithms, e.g. genetic algorithms or genetic programming
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F8/00—Arrangements for software engineering
    • G06F8/30—Creation or generation of source code
    • G06F8/36—Software reuse
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G06F9/451—Execution arrangements for user interfaces
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N3/00—Computing arrangements based on biological models
    • G06N3/02—Neural networks
    • G06N3/06—Physical realisation, i.e. hardware implementation of neural networks, neurons or parts of neurons

Abstract

WO 17 / 118936 Al rullillnuint System 110 FIG. I Dotted Lines = Optional Module MACHINE LEARNED CON VERS[0, OPi RUZAT1HlS (MI CO) SYSTEM , Outpu0Action Signals Sualuntion Data (user clicks) (12) INTERNATIONAL APPLICATION PUBLISHED UNDER THE PATENT COOPERATION TREATY (PCT) (19) World Intellectual Property Organization International Bureau (10) International Publication Number (43) International Publication Date WO 2017/118936 Al 13 July 2017 (13.07.2017) WIPO I PCT 111111111111110111011111111111010111110 0111011111011111101111111111111111110111111 (51) International Patent Classification: GOOF 3/0483 (2013.01) GOOF 17/30 (2006.01) GOOF 3/0484 (2013.01) G06Q 30/02 (2012.01) GOOF 15/18 (2006.01) (21) International Application Number: PCT/IB2017/050043 (22) International Filing Date: 5 January 2017 (05.01.2017) (25) Filing Language: English (26) Publication Language: English (30) Priority Data: 62/275,058 5 January 2016 (05.01.2016) US 62/275,074 5 January 2016 (05.01.2016) US (71) Applicant: SENTIENT TECHNOLOGIES (BARBA- DOS) LIMITED [BB/BB]; 13, 8th Avenue, Belleville (BB). (72) Inventors: ISCOE, Neil; 3415 Mt. Barker, Austin, TX 78731 (US). MIIKULAINEN, Risto; 339 Olmsted Road, Stanford, CA 94305 (US). (74) Agent: WOLFELD, Warren S.; Haynes Beffel & Wolfeld LLP, PO Box 366, 637 Main Street, Half Moon Bay, CA 94019 (US). (81) Designated States (unless otherwise indicated, for every kind of national protection available): AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JP, KE, KG, KH, KN, KP, KR, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW. (84) Designated States (unless otherwise indicated, for every kind of regional protection available): ARIPO (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW), Eurasian (AM, AZ, BY, KG, KZ, RU, TJ, TM), European (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR), OAPI (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG). [Continued on next page] (54) Title: MACHINE LEARNING BASED WEBINTERFACE GENERATION AND TESTING SYSTEM (57) : Roughly described, the technology disclosed provides a so-called machine learned conversion optimization (MLCO) system that uses evolutionary computations to efficiently identify most successful webpage designs in a search space without testing all possible webpage designs in the search space. The search space is defined based on webpage designs provided by marketers. Website funnels with a single webpage or multiple webpages are represented as genomes. Genomes identify different dimensions and dimension values of the funnels. The genomes are subjected to evolutionary operations like initialization, test- ing, competition, and procreation to identify parent genomes that per- form well and offspring genomes that are likely to perform well. Each webpage is tested only to the extent that it is possible to decide whether it is promising, i.e., whether it should serve as a parent for the next gen- eration, or should be discarded. WO 2017/118936 Al MIDEDIMOMMION0101310EIMEMEMOVOIS Published: — before the expiration of the time limit for amending the — with international search report (Art. 21(3)) claims and to be republished in the event of receipt of amendments (Rule 48.2(h))
SG11201805797SA 2016-01-05 2017-01-05 Machine learning based webinterface generation and testing system SG11201805797SA (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US201662275058P 2016-01-05 2016-01-05
US201662275074P 2016-01-05 2016-01-05
PCT/IB2017/050043 WO2017118936A1 (en) 2016-01-05 2017-01-05 Machine learning based webinterface generation and testing system

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US (7) US10438111B2 (en)
EP (2) EP3400517A4 (en)
JP (3) JP7000341B2 (en)
KR (2) KR20180131531A (en)
CN (2) CN108780518A (en)
AU (2) AU2017205231B2 (en)
CA (3) CA3010803C (en)
IL (1) IL260372B (en)
RU (2) RU2018128030A (en)
SG (2) SG11201805794XA (en)
WO (2) WO2017118936A1 (en)

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