MX2013006425A - Habilitacion de anunciantes para ofertar objetos abstractos. - Google Patents
Habilitacion de anunciantes para ofertar objetos abstractos.Info
- Publication number
- MX2013006425A MX2013006425A MX2013006425A MX2013006425A MX2013006425A MX 2013006425 A MX2013006425 A MX 2013006425A MX 2013006425 A MX2013006425 A MX 2013006425A MX 2013006425 A MX2013006425 A MX 2013006425A MX 2013006425 A MX2013006425 A MX 2013006425A
- Authority
- MX
- Mexico
- Prior art keywords
- abstract objects
- advertisers
- user
- bids
- index
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/08—Auctions
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
- G06Q30/0275—Auctions
Landscapes
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Development Economics (AREA)
- Economics (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Game Theory and Decision Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
- Information Transfer Between Computers (AREA)
Abstract
Se proporcionan medios legibles por computadora, sistemas de computadora, y métodos de cómputo para emplear objetos abstractos para solicitar ofertas de anunciantes y para presentar anuncios presentados por los anunciantes cuando un usuario invoca los objetos abstractos mientras conduce una búsqueda en línea. Los objetos abstractos incluyen entidades, clases de entidad, acciones, y tareas que se extraen por arrastre de ubicaciones de almacenamiento en Internet. Estos objetos abstractos se monetizan al construir un índice con entradas que hacen referencia a los objetos abstractos y al mantener el índice en una asociación accesible para los anunciantes. A través del índice, los anunciantes apuntan a los objetos abstractos y hacen ofertas en éstos. Durante una búsqueda en línea iniciada por usuario, se identifican objetos abstractos que son relevantes para una tarea que se lleva a cabo por el usuario. Además, anuncios presentados por anunciantes que hicieron ofertas sobre objetos abstractos identificados se seleccionan para presentación. Basándose en las ofertas, el anuncio de anunciante ganador se presenta al usuario.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US12/967,855 US20120150657A1 (en) | 2010-12-14 | 2010-12-14 | Enabling Advertisers to Bid on Abstract Objects |
PCT/US2011/063621 WO2012082473A2 (en) | 2010-12-14 | 2011-12-06 | Enabling advertisers to bid on abstract objects |
Publications (1)
Publication Number | Publication Date |
---|---|
MX2013006425A true MX2013006425A (es) | 2013-07-03 |
Family
ID=46200297
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
MX2013006425A MX2013006425A (es) | 2010-12-14 | 2011-12-06 | Habilitacion de anunciantes para ofertar objetos abstractos. |
Country Status (11)
Country | Link |
---|---|
US (1) | US20120150657A1 (es) |
EP (1) | EP2652691A4 (es) |
JP (1) | JP5845282B2 (es) |
KR (1) | KR20140016247A (es) |
CN (1) | CN102737332A (es) |
AU (1) | AU2011341391A1 (es) |
IL (1) | IL226372A0 (es) |
MX (1) | MX2013006425A (es) |
RU (1) | RU2589872C2 (es) |
TW (1) | TW201237794A (es) |
WO (1) | WO2012082473A2 (es) |
Families Citing this family (32)
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WO2012021820A2 (en) * | 2010-08-13 | 2012-02-16 | Ii James Duncan Mcrae | System and method for utilizing media content to initiate conversations between businesses and consumers |
US20120179541A1 (en) * | 2011-01-12 | 2012-07-12 | Scentara Oy Ab | System and method for providing advertisement in web sites |
US11087424B1 (en) | 2011-06-24 | 2021-08-10 | Google Llc | Image recognition-based content item selection |
US10972530B2 (en) | 2016-12-30 | 2021-04-06 | Google Llc | Audio-based data structure generation |
US8688514B1 (en) | 2011-06-24 | 2014-04-01 | Google Inc. | Ad selection using image data |
US11093692B2 (en) | 2011-11-14 | 2021-08-17 | Google Llc | Extracting audiovisual features from digital components |
US10586127B1 (en) | 2011-11-14 | 2020-03-10 | Google Llc | Extracting audiovisual features from content elements on online documents |
US8612414B2 (en) * | 2011-11-21 | 2013-12-17 | Google Inc. | Grouped search query refinements |
US10387503B2 (en) * | 2011-12-15 | 2019-08-20 | Excalibur Ip, Llc | Systems and methods involving features of search and/or search integration |
US20130185625A1 (en) * | 2012-01-18 | 2013-07-18 | Skinected | System and method for intelligently sizing content for display |
US9146993B1 (en) * | 2012-03-16 | 2015-09-29 | Google, Inc. | Content keyword identification |
US20140122233A1 (en) * | 2012-10-31 | 2014-05-01 | Microsoft Corporation | User-advertiser bargaining in search results |
US20140122234A1 (en) * | 2012-10-31 | 2014-05-01 | Gideon Wald | Entity based advertisement targeting |
US20140258014A1 (en) * | 2013-03-05 | 2014-09-11 | Google Inc. | Entity-based searching with content selection |
US9536259B2 (en) * | 2013-03-05 | 2017-01-03 | Google Inc. | Entity-based searching with content selection |
JP2016520913A (ja) * | 2013-04-23 | 2016-07-14 | クイクシー インコーポレイテッド | エンティティ入札 |
US11030239B2 (en) | 2013-05-31 | 2021-06-08 | Google Llc | Audio based entity-action pair based selection |
US9953085B1 (en) * | 2013-05-31 | 2018-04-24 | Google Llc | Feed upload for search entity based content selection |
US9305307B2 (en) | 2013-07-15 | 2016-04-05 | Google Inc. | Selecting content associated with a collection of entities |
US9666187B1 (en) | 2013-07-25 | 2017-05-30 | Google Inc. | Model for enabling service providers to address voice-activated commands |
US20150066653A1 (en) | 2013-09-04 | 2015-03-05 | Google Inc. | Structured informational link annotations |
US20150154251A1 (en) | 2013-12-03 | 2015-06-04 | Ebay Inc. | Systems and methods to adapt search results |
US20150242510A1 (en) * | 2014-02-25 | 2015-08-27 | Quixey, Inc. | Interactive Search Results |
KR20150035877A (ko) * | 2015-02-25 | 2015-04-07 | 네이버 주식회사 | 실시간 대화를 기반으로 한 트랜잭션 처리 방법과 시스템 및 기록 매체 |
US20160307237A1 (en) * | 2015-04-15 | 2016-10-20 | Quixey, Inc. | Accessing Advertised Application States From A Current Application State |
US9686247B2 (en) | 2015-06-24 | 2017-06-20 | International Business Machines Corporation | Distributed computing utilizing homomorphic encryption |
WO2017002204A1 (ja) * | 2015-06-30 | 2017-01-05 | 楽天株式会社 | 管理装置、管理方法、プログラム、及び記録媒体 |
US10482520B2 (en) * | 2016-02-11 | 2019-11-19 | Hipmunk, Inc. | Recommending outgoing values based on incoming values |
US10832303B2 (en) | 2016-03-11 | 2020-11-10 | Ebay Inc. | Removal of listings based on similarity |
US11182830B2 (en) * | 2016-07-14 | 2021-11-23 | Groundhog Inc. | Digital advertising bidding method, digital advertising bidding system, token generating server, data management server and campaign management method |
JP6381715B1 (ja) * | 2017-03-13 | 2018-08-29 | ヤフー株式会社 | 提供装置、提供方法、提供プログラム、決定装置、決定方法、及び決定プログラム |
CN109344249B (zh) * | 2018-08-14 | 2023-02-17 | 创新先进技术有限公司 | 信息处理方法、装置、电子设备及计算机可读存储介质 |
Family Cites Families (23)
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RU2192049C1 (ru) * | 2001-12-26 | 2002-10-27 | Гаврилов Сергей Анатольевич | Способ распространения рекламно-информационных сообщений (варианты) |
US20070038614A1 (en) * | 2005-08-10 | 2007-02-15 | Guha Ramanathan V | Generating and presenting advertisements based on context data for programmable search engines |
US20100100437A1 (en) * | 2002-09-24 | 2010-04-22 | Google, Inc. | Suggesting and/or providing ad serving constraint information |
KR100485322B1 (ko) * | 2003-03-08 | 2005-04-27 | 엔에이치엔(주) | 검색 엔진에서 검색 결과 리스트를 생성하는 방법 |
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RU37247U1 (ru) * | 2003-12-26 | 2004-04-10 | Кузнецов Денис Олегович | Биржевая система интернет-торговли рекламными ресурсами |
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US7831472B2 (en) * | 2006-08-22 | 2010-11-09 | Yufik Yan M | Methods and system for search engine revenue maximization in internet advertising |
US20080114672A1 (en) * | 2006-11-09 | 2008-05-15 | Sihem Amer Yahia | Method and system for bidding on advertisements |
US7788252B2 (en) * | 2007-03-28 | 2010-08-31 | Yahoo, Inc. | System for determining local intent in a search query |
KR100901959B1 (ko) * | 2007-06-28 | 2009-06-10 | 엔에이치엔비즈니스플랫폼 주식회사 | 검색 광고 자동 노출 방법 및 그 시스템 |
JP4962967B2 (ja) * | 2008-01-11 | 2012-06-27 | ヤフー株式会社 | Webページ検索サーバ及びクエリ推薦方法 |
US20090228439A1 (en) * | 2008-03-07 | 2009-09-10 | Microsoft Corporation | Intent-aware search |
US8171021B2 (en) * | 2008-06-23 | 2012-05-01 | Google Inc. | Query identification and association |
JP2010049409A (ja) * | 2008-08-20 | 2010-03-04 | Yahoo Japan Corp | 広告入札システム、広告入札方法、文書検索システム、文書検索方法、プログラム、及びクライアントシステムの制御方法 |
JP5215920B2 (ja) * | 2009-03-10 | 2013-06-19 | ヤフー株式会社 | 検索システムおよび方法 |
US8527341B2 (en) * | 2009-06-04 | 2013-09-03 | Intent Media Inc. | Method and system for electronic advertising |
-
2010
- 2010-12-14 US US12/967,855 patent/US20120150657A1/en not_active Abandoned
-
2011
- 2011-11-02 TW TW100139972A patent/TW201237794A/zh unknown
- 2011-12-06 MX MX2013006425A patent/MX2013006425A/es not_active Application Discontinuation
- 2011-12-06 WO PCT/US2011/063621 patent/WO2012082473A2/en active Application Filing
- 2011-12-06 AU AU2011341391A patent/AU2011341391A1/en not_active Abandoned
- 2011-12-06 JP JP2013544557A patent/JP5845282B2/ja not_active Expired - Fee Related
- 2011-12-06 KR KR1020137014942A patent/KR20140016247A/ko not_active Application Discontinuation
- 2011-12-06 EP EP11849317.0A patent/EP2652691A4/en not_active Withdrawn
- 2011-12-06 RU RU2013127114/08A patent/RU2589872C2/ru not_active IP Right Cessation
- 2011-12-14 CN CN201110417198XA patent/CN102737332A/zh active Pending
-
2013
- 2013-05-16 IL IL226372A patent/IL226372A0/en unknown
Also Published As
Publication number | Publication date |
---|---|
IL226372A0 (en) | 2013-07-31 |
EP2652691A4 (en) | 2016-06-22 |
RU2013127114A (ru) | 2014-12-20 |
KR20140016247A (ko) | 2014-02-07 |
WO2012082473A2 (en) | 2012-06-21 |
WO2012082473A3 (en) | 2012-08-09 |
TW201237794A (en) | 2012-09-16 |
CN102737332A (zh) | 2012-10-17 |
AU2011341391A1 (en) | 2013-06-06 |
JP2014503897A (ja) | 2014-02-13 |
RU2589872C2 (ru) | 2016-07-10 |
EP2652691A2 (en) | 2013-10-23 |
US20120150657A1 (en) | 2012-06-14 |
JP5845282B2 (ja) | 2016-01-20 |
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Legal Events
Date | Code | Title | Description |
---|---|---|---|
GB | Transfer or rights |
Owner name: MICROSOFT TECHNOLOGY LICENSING, LLC |
|
FC | Refusal |