KR20210131152A - Keyword related advertizement system and method having preview function - Google Patents

Keyword related advertizement system and method having preview function Download PDF

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Publication number
KR20210131152A
KR20210131152A KR1020200049591A KR20200049591A KR20210131152A KR 20210131152 A KR20210131152 A KR 20210131152A KR 1020200049591 A KR1020200049591 A KR 1020200049591A KR 20200049591 A KR20200049591 A KR 20200049591A KR 20210131152 A KR20210131152 A KR 20210131152A
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South Korea
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search
user
preview
title
webpage
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KR1020200049591A
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Korean (ko)
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이희성
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(주)웰푸드컴퍼니
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/903—Querying
    • G06F16/9032—Query formulation
    • G06F16/90332—Natural language query formulation or dialogue systems

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Abstract

The present invention relates to a keyword advertisement system which enables a user to conveniently preview and compare all search results of a plurality of search sites in turn or preview the entire content of each title by executing an event for a linked title of a search site, and a method. According to the present invention, when a user finds a word or sentence to be searched for on a webpage, the user can immediately check and compare search results from a plurality of search sites through a search preview menu of the right-click of a mouse and click a link title on the webpage to directly view the content from a link selection state in the link title without moving the webpage. Accordingly, a user can avoid hassle of repeatedly visiting a number of search sites, directly entering a search word or sentence, and checking search results, mouse movement is minimized to enable the user to easily see content of a plurality of linked pages and save time required for returning to the previous webpage, and keyword advertisement related to a search term searched by the user or a link title is provided through a preview browser to generate revenue of a provider. The keyword advertisement system comprises a database server and a processing server.

Description

브랜드 인지도 제고를 위한 통합마케팅관리시스템{KEYWORD RELATED ADVERTIZEMENT SYSTEM AND METHOD HAVING PREVIEW FUNCTION}Integrated marketing management system for enhancing brand awareness {KEYWORD RELATED ADVERTIZEMENT SYSTEM AND METHOD HAVING PREVIEW FUNCTION}

종래의 기술에서는 사용자가 직접 다수의 검색 사이트를 직접 접속하여 검색 창에 검색어를 입력하In the prior art, a user directly accesses a number of search sites and enters a search term in the search window.

지 않는 한 다수의 검색 사이트의 검색 결과를 미리보고 비교하는 것이 불가능한 문제점이 있었다.There was a problem in that it was impossible to preview and compare the search results of multiple search sites unless there was one.

상술한 과제를 해결하기 위해, 본 발명에 따르면, 마우스 오른쪽 버튼의 메뉴를 이용한 검색 미리보기 기능을In order to solve the above problems, according to the present invention, a search preview function using the menu of the right mouse button is provided.

포함하는 키워드에 관련된 광고 시스템 및 방법을 구현한다. 이때, 본 발명은 클라이언트 모듈을 다운받아서 설Implements an advertisement system and method related to a keyword containing. At this time, the present invention downloads the client module and installs

치한 사용자가 인터넷 익스플로러와 같은 웹 브라우저 상에서 검색을 원하는 단어나 문자를 발견했을 시에, 해When a molested user finds a word or character they want to search in a web browser such as Internet Explorer,

당 웹 페이지에서의 단어나 문자에 대해서 마우스 우클릭의 메뉴를 통해서 제공하는 검색 결과 전체 미리보기Full preview of search results provided through the right-click menu for words or characters on this web page

기능으로, 간편하게 다수 개의 검색 사이트의 검색 결과 전체를 별도의 미리보기 브라우저를 통해서 확인하고As a function, you can easily check the entire search results of multiple search sites through a separate preview browser.

비교한 후에 이를 이용할 수 있도록 함으로써, 사용자의 인터넷 검색 행위를 보다 쉽게 이용할 수 있도록 한다.By making it available after comparison, it makes it easier to use the user's Internet search behavior.

또한, 본 발명은 사용자가 검색하는 단어 또는 문장과 관련된 키워드 광고(즉, 검색어 기반 키워드 광고)를 미In addition, the present invention refers to keyword advertisements (ie, keyword-based keyword advertisements based on search terms) related to words or sentences searched by users.

리보기 브라우저에 노출함으로써, 검색 사이트와는 별도로 사용자를 대상으로 하는 키워드 광고를 노출할 수 있By exposing to the review browser, you can expose keyword advertisements targeting users separately from the search site.

도록 한다.let it be

종래의 기술에서는 사용자가 직접 다수의 검색 사이트를 직접 접속하여 검색 창에 검색어를 입력하In the prior art, a user directly accesses a number of search sites and enters a search term in the search window.

지 않는 한 다수의 검색 사이트의 검색 결과를 미리보고 비교하는 것이 불가능한 문제점이 있었다.There was a problem in that it was impossible to preview and compare the search results of multiple search sites unless there was one.

종래의 기술에서는 사용자가 직접 다수의 검색 사이트를 직접 접속하여 검색 창에 검색어를 입력하In the prior art, a user directly accesses a number of search sites and enters a search term in the search window.

지 않는 한 다수의 검색 사이트의 검색 결과를 미리보고 비교하는 것이 불가능한 문제점이 있었다.There was a problem in that it was impossible to preview and compare the search results of multiple search sites unless there was one.

이와 같이 본 발명의 실시 예에 의하면, 사용자가 웹 페이지에서 검색을 원하는 단어 혹은 문장을 발견 시에,As described above, according to an embodiment of the present invention, when a user finds a word or sentence to be searched on a web page,

마우스 우클릭의 검색 미리보기 메뉴를 통하여 다수의 검색 사이트에서의 검색 결과를 바로 확인하고 비교하도You can check and compare search results from multiple search sites directly through the search preview menu of the right-click of the mouse.

록 하며, 또한 사용자가 웹 페이지에서 링크 제목을 클릭하여 페이지를 이동하지 않고도 링크 제목에 대한 특정It also allows the user to click on a link title on a web page to navigate to a specific link title.

도 1은 기존 검색 사이트에서의 미리보기 기능을 나타낸 화면 예시도이다.1 is an exemplary screen view illustrating a preview function in an existing search site.

따라서 본 발명이 이루고자 하는 기술적 과제는, 기존의 문제점을 해결하기 위한 것으로, 다수 개의 검색 사이Therefore, the technical problem to be achieved by the present invention is to solve the existing problems, and between a plurality of searches

트의 검색 결과 전체를 차례로 간편하게 미리 보고 비교할 수 있도록 한 키워드 광고 시스템 및 방법을 제공하It provides a keyword advertising system and method that makes it easy to preview and compare all of the search results of

는 것이다.will be

네트워크를 통하여 사용자 단말기와 연결되어 있는 키워드 광고 시스템에 있어서,
광고 컨텐츠, 사용자가 검색한 검색 부가 정보를 포함하는 다수 개의 정보를 저장하는 데이터베이스 서버; 및
상기 사용자 단말기로부터 제공되는 검색 정보를 바탕으로 주요 키워드를 선정하고 선정된 키워드에 상응하는
광고 컨텐츠를 추출하여 상기 사용자 단말기로 제공하는 처리 서버
를 포함하는 가맹점 광고 시스템.In the keyword advertisement system connected to a user terminal through a network,
a database server for storing a plurality of pieces of information including advertisement content and search additional information searched by a user; and
Based on the search information provided from the user terminal, a main keyword is selected, and a keyword corresponding to the selected keyword is selected.
A processing server that extracts advertisement content and provides it to the user terminal
Merchant advertising system comprising a.

Claims (1)

네트워크를 통하여 사용자 단말기와 연결되어 있는 키워드 광고 시스템에 있어서,
광고 컨텐츠, 사용자가 검색한 검색 부가 정보를 포함하는 다수 개의 정보를 저장하는 데이터베이스 서버; 및
상기 사용자 단말기로부터 제공되는 검색 정보를 바탕으로 주요 키워드를 선정하고 선정된 키워드에 상응하는
광고 컨텐츠를 추출하여 상기 사용자 단말기로 제공하는 처리 서버
를 포함하는 가맹점 광고 시스템.In the keyword advertisement system connected to a user terminal through a network,
a database server for storing a plurality of pieces of information including advertisement content and search additional information searched by a user; and
Based on the search information provided from the user terminal, a main keyword is selected, and a keyword corresponding to the selected keyword is selected.
A processing server that extracts advertisement content and provides it to the user terminal
Merchant advertising system comprising a.
KR1020200049591A 2020-04-23 2020-04-23 Keyword related advertizement system and method having preview function KR20210131152A (en)

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KR1020200049591A KR20210131152A (en) 2020-04-23 2020-04-23 Keyword related advertizement system and method having preview function

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020200049591A KR20210131152A (en) 2020-04-23 2020-04-23 Keyword related advertizement system and method having preview function

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KR20210131152A true KR20210131152A (en) 2021-11-02

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