KR20170027046A - An advertising method for television - Google Patents

An advertising method for television Download PDF

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Publication number
KR20170027046A
KR20170027046A KR1020150123459A KR20150123459A KR20170027046A KR 20170027046 A KR20170027046 A KR 20170027046A KR 1020150123459 A KR1020150123459 A KR 1020150123459A KR 20150123459 A KR20150123459 A KR 20150123459A KR 20170027046 A KR20170027046 A KR 20170027046A
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KR
South Korea
Prior art keywords
screen
television terminal
advertisement
television
channel
Prior art date
Application number
KR1020150123459A
Other languages
Korean (ko)
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KR101754735B1 (en
Inventor
김정민
김명환
Original Assignee
주식회사 엠오디
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Priority to KR1020150123459A priority Critical patent/KR101754735B1/en
Publication of KR20170027046A publication Critical patent/KR20170027046A/en
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Publication of KR101754735B1 publication Critical patent/KR101754735B1/en

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The present invention relates to a television advertising method capable of delivering various information to a user when a channel is changed, and in particular, providing information specialized according to a state of patients in a hospital. To this end, the television advertising method comprises the following steps of: allowing a television terminal to receive a broadcasting signal from a broadcasting server to display a broadcasting on a screen of the television terminal; transmitting a channel change signal to the broadcasting server from the television terminal; transmitting advertising data to the television terminal from an advertising sever; allowing the television terminal to transmit the channel change signal and to display an advertising screen that transmits the advertising data on a part of the screen; and allowing the television terminal to delete the display of the advertising data and to display the advertising signal on a full screen when a broadcasting signal of a changed channel is received from the broadcasting server. Therefore, according to the present invention, it is possible to transmit an advertisement providing information at a channel change time, and at the same time, to provide continuity to viewing flow, thereby generating additional revenue and minimizing discomfort that may occur.

Description

An advertising method for television

The present invention relates to a television advertisement method, and more particularly, to a television advertisement method that can transmit various information to a user when a channel is changed, and in particular, can provide specialized information according to the status of patients in a hospital.

As the spread of television using the Internet is spreading, the advertising methods are also diversifying accordingly. In particular, when a television using an Internet network requests a channel change to a server, the server transmits the content for the corresponding channel by streaming, and a gap of several seconds occurs when the channel is changed.

A method of advertising using a gap in channel change has been developed, and the advertisement method is described in Japanese Patent No. 10-1412198.

That is, according to the above-mentioned patent, when a channel is changed, a program genre of an on-demand video service is changed, or a screen is switched due to a category change of an application service, Wherein a separate jumping advertisement server confirms a screen switching request signal of the television and provides a jumping advertisement to the television. In addition, if the user presses an OK button while the jumping advertisement is transmitted, additional information on the advertisement is provided. Such a jumping advertisement is sent out from one screen to another screen.

However, the jumping time varies according to the actual situation of the Internet network. Such jumping advertisement can not cope with fluctuating jumping time and has a problem that can not reflect the tendency of the viewer. In addition, there is a problem that the viewing flow is interrupted due to the advertisement screen that is suddenly sent out in the middle of the screen, which can give an uncomfortable feeling.

The present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide a television capable of displaying an advertisement giving information useful for a viewer at the time of changing a channel, not disturbing the flow of watching a television broadcast, and displaying a specialized advertisement according to a viewer's taste and disposition To provide an advertising method.

According to another aspect of the present invention, there is provided a television advertising method comprising the steps of: receiving a broadcast signal from a broadcast server and displaying a broadcast screen on a screen of the television terminal; Transmitting a channel change signal from a television terminal to a broadcast server; Transmitting advertisement data from the advertisement server to the television terminal; The television terminal transmitting the channel change signal and displaying the advertisement screen for transmitting the advertisement data on a part of the screen; Wherein the television terminal deletes the display of the advertisement data and displays the broadcast signal on the full screen when a broadcast signal of a changed channel is received from the broadcast server.

Preferably, the television terminal transmits the channel change signal, divides the screen, and displays the advertisement as a main screen and the television screen as a sub-screen smaller than the main screen.

The television terminal may have a channel and a matching table according to time, and may display an advertisement on the basis of the matching table.

The television terminal displays an advertisement matched to the specific channel number based on the matching table when the user inputs a specific channel number, and displays an arbitrary advertisement when the direction channel button is input.

The television terminal may display a channel number to be changed on a television screen displayed as the sub screen.

Preferably, the television terminal activates a timer when a broadcast signal of a changed channel is received from the broadcast server, and displays the broadcast signal on the full screen when the timer reaches a predetermined time, eliminating the advertisement data.

At this time, it is preferable that the television terminal changes the advertisement data displayed when the channel change signal is received before the predetermined time to another advertisement data, and keeps the broadcast screen at the same size.

When the channel change signal is transmitted, the television terminal transmits a channel change signal to the broadcasting server and displays advertisement data on a part of the screen. When the user inputs an OK button, the television terminal enlarges the size of the advertisement screen, It is preferable to reduce the size of the advertisement screen upon receiving the cancel button.

Wherein the television terminal receives user identification information from a patient and transmits the user identification information to a prescription delivery system, and the prescription delivery system transmits user status information matching the user identification information to the television terminal, To display the selected advertisement data.

According to the present invention, it is possible to transmit an advertisement giving information at a channel change time and at the same time provide continuity to the viewing flow, thereby generating additional profit and minimizing unpleasantness that may occur. In addition, by displaying personalized advertisements, advertisers and viewers can enjoy their satisfaction.

1 is a block diagram of a system for implementing a television advertising method according to the present invention;
FIG. 2 is a detailed configuration diagram of a television terminal in FIG. 1; FIG.
3 is an exemplary view showing an example of a matching table;
4 is an exemplary view showing an example of a television advertising method according to the present invention;
5 is another example of a television advertising method according to the present invention;
6 is an exemplary view showing an example of a personalized advertisement table;

The configuration and operation of the embodiment of the present invention will be described in detail with reference to the accompanying drawings.

Referring to FIG. 1, a system for implementing a television advertisement method according to the present invention includes a broadcast server 100, a television terminal 200, a prescription delivery system 300, and an advertisement server 400.

The broadcast server 100 receives a request from the TV terminal 200 and transmits the broadcast data of the channel requested by the TV terminal 200 using an Internet network or a dedicated communication network. The broadcast server may be an IPTV broadcasting station, a VOD server, an application server, or the like.

The television terminal 200 receives broadcast data from the broadcast server and displays the broadcast data on a screen, and may include an integrated television set or a set-top box.

The advertisement server 400 stores a plurality of advertisements to be displayed on the television terminal 200 and transmits necessary advertisement data according to a request of the television terminal.

The order communication system 300 stores patient information such as the patient's name, age, sex, disease history, medication, and illness status. The prescription delivery system 300 stores the patient's prescription, And the test results such as clinical pathology, diagnostic radiology and anatomical pathology are automatically notified.

Thus, in the prescription delivery system, each TV can automatically identify the patient according to the terminal, and the patient can be easily identified even when the patient moves to another place for moving the patient's room or the examination.

In addition, the prescription delivery system transmits the individual prescription information to the television terminal that has been recognized in advance when a prescription or inspection result of a specific patient comes out. This makes it possible for the patient to quickly and easily perform the hospital business process since the patient can be informed conveniently without moving to the paper and receiving the prescription or inspection result.

2, the TV terminal 200 includes a broadcast server interface 210, an advertisement server interface 220, a prescription delivery system interface 230, a control unit 240, an output unit 250, an input unit 260, A storage unit 270, and a screen configuring unit 280. [0034]

The control unit 240 of the television terminal 200 receives broadcast data from the broadcast server through the broadcast server interface 210 and displays the broadcast data on the screen through the output unit 250. Then, various command signals are received from the user through the input unit 260 and processed. The command signal input through the input unit may be transmitted through an input button provided directly to the television terminal or may be transmitted through a separate remote controller.

The storage unit 270 stores an electronic program guide, advertisement data, and a matching table.

The electronic program guide stores broadcast data to be transmitted on a channel-by-channel and time-slot basis, and the advertisement data is received and stored in advance from the advertisement server. The matching table is based on the electronic program guide and matches broadcasting data for each channel and time period and corresponding advertisement data.

That is, referring to FIG. 3, the matching table stores names of broadcast data to be broadcasted for each channel and time, and names of advertisement data matched for the broadcast data are stored. The number of pieces of advertisement data matched to the broadcast data may be plural.

When receiving a channel change signal from a user while receiving broadcast data of a certain channel from the broadcast server in the television terminal, the controller transmits the channel change signal to the broadcast server through the broadcast server interface. Then, the advertisement data stored in the storage unit 270 is retrieved by the matching table and displayed on the screen.

For example, if the user selects channel 9 at 8:10 to input a channel change signal, the control unit refers to the matching table and selects one of the advertisement data LG U +, SK Telecom, And displays it on the screen.

The screen configuration unit 280 synthesizes the broadcast data and the advertisement data to convert the screen into a new configuration. That is, as shown in FIG. 4, the advertisement screen for dividing the screen and transmitting the advertisement data loaded from the storage unit is configured as a main screen displayed as a large screen, and the broadcast screen for transmitting broadcast data is displayed as a sub screen Can be synthesized. The control unit sends out the synthesized screen through the output unit.

Preferably, the controller displays the channel number on the broadcast screen switched to the sub-screen. In this way, the user can be surely recognized which channel the future channel is to be changed.

On the other hand, when the broadcast data of the changed channel is received from the broadcast server, the control unit of the television terminal outputs the broadcast data to the broadcast screen and activates the timer. For example, the timer can be operated for 2 to 3 seconds, and when the timer reaches a predetermined time, the screen configuration unit 280 removes the advertisement screen and displays the broadcast screen back to the full screen.

At this time, if the channel change signal is transmitted again from the user before the timer reaches the predetermined time, the control unit again transmits the channel change signal to the broadcasting server, changes the transmitted advertisement data to other advertisement data, Keep the broadcast screen the same size. Thereafter, the above process is repeated.

In this way, the user can watch the television without any discomfort that the screen configuration changes every time the channel is changed.

As shown in FIG. 5, the screen configuring unit 280 may form a screen in which an advertisement screen is partially exposed on a broadcasting screen using chroma key technology.

When the user presses the confirmation button with the remote controller or the like when the advertisement screen is transmitted, an OK button signal is input to the television terminal through the input unit, and the screen configuration unit 280 enlarges the size of the sub-screen by a predetermined ratio . The control unit displays the newly synthesized screen through the output unit.

When the user presses the cancel button with a remote controller or the like, a cancel button signal is input to the television terminal through the input unit. In the screen configuration unit 280, the size of the sub-screen is reduced to a predetermined ratio and synthesized. Then, the control unit displays the newly synthesized screen through the output unit.

Thus, the user can adjust the screen to a desired size, and the operation information of the user is stored in the television terminal or the advertisement server.

Meanwhile, the controller of the television terminal discriminates whether the channel change signal is a specific channel number or a direction channel button. That is, when the user inputs a specific channel number (for example, numeral 9), a channel change signal for the channel is transmitted to the broadcast server. If the user inputs a direction channel button, To the broadcast server.

At this time, when a specific channel number is inputted from the user, the control unit fetches the advertisement data matched to the corresponding channel in the matching table, and sends out the advertisement data to the advertisement screen. When the direction channel button is input from the user, the control unit transmits arbitrary advertisement data among the stored advertisement data. The arbitrary advertisement data may be sent out in a predetermined order.

In this way, advertisers have the advantage of sending personalized personalized advertisements to users who prefer a particular channel at a particular time.

Meanwhile, when the present invention is implemented in a hospital, a television terminal can be provided for each patient in each patient in the hospital room, and all of the television terminals are connected to a prescription delivery system in the hospital through an internal hospital network.

The television terminal receives user identification information through a direct input from a patient or an RFID tag such as a patient tag, and transmits the user identification information to the prescription delivery system. The user identification information may be a patient number or a name. Then, in the prescription delivery system, user state information matching the user identification information is transmitted to the television terminal. The user status information may include information such as age, sex, disease name, and current status.

Referring to FIG. 6, the advertisement server includes a personalized advertisement table corresponding to the user status information. The advertisement server transmits the personalized advertisement table to a television terminal, and the personalized advertisement table is stored in a storage unit of the television terminal.

Then, the television terminal transmits an advertisement corresponding to the condition condition of the patient based on the user identification information transmitted from the prescription delivery system and the personalized advertisement table transmitted from the advertisement server.

The advertisement server stores the number of transmitted advertisement data, an OK button input by the user, a specific channel number, and the like. These data can then be used to estimate advertising price. For example, the advertisement unit price may be increased as the number of times the confirmation button is pressed for specific advertisement data increases.

In the above description, the advertisement data is stored in advance in the storage unit of the television terminal. However, the advertisement server may transmit the advertisement data in real time.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, and variations and modifications may be made without departing from the scope of the invention. It will be understood that the present invention can be changed.

100: broadcasting server 200: television terminal
300: Prescription delivery system 400: Ad server

Claims (9)

In a television advertising method,
Receiving a broadcast signal from a broadcast server and displaying a broadcast screen on a screen of the television terminal;
Transmitting a channel change signal from a television terminal to a broadcast server;
Transmitting advertisement data from the advertisement server to the television terminal;
The television terminal transmitting the channel change signal and displaying the advertisement screen for transmitting the advertisement data on a part of the screen;
Wherein the television terminal deletes the display of the advertisement data and displays the broadcast signal on the full screen when a broadcast signal of a changed channel is received from the broadcast server. The method according to claim 1,
Wherein the television terminal transmits the channel change signal and divides the screen to display the advertisement as a main screen and the television screen as a sub screen smaller than the main screen. The method according to claim 1,
Wherein the television terminal has a channel and a matching table according to time, and displays an advertisement based on the matching table. The method of claim 3,
Wherein the television terminal displays an advertisement matched to the specific channel number based on the matching table when receiving a specific channel number from the user and displays an arbitrary advertisement when the direction channel button is input. Way. 3. The method of claim 2,
Wherein the television terminal displays a channel number to be changed on a television screen displayed as the sub screen. The method according to claim 1,
Wherein the television terminal activates a timer when a broadcast signal of a changed channel is received from the broadcast server, and displays the broadcast signal on the full screen when the timer reaches a predetermined time, eliminating the advertisement data. The method according to claim 6,
Wherein the television terminal changes the advertisement data displayed when the channel change signal is received before the predetermined time to another advertisement data, and keeps the broadcast screen at the same size. The method according to claim 1,
Wherein the television terminal transmits a channel change signal to the broadcast server when the channel change signal is transmitted and displays advertisement data on a part of the screen,
Wherein the size of the advertisement screen is enlarged when the confirmation button is input from the user, and the size of the advertisement screen is reduced when the user receives the cancel button from the user. The method according to claim 1,
Wherein the television terminal receives user identification information from a patient and transmits the user identification information to a prescription delivery system, and the prescription delivery system transmits user state information matching the user identification information to the television terminal,
Wherein the television terminal displays advertisement data selected based on the user status information.
KR1020150123459A 2015-09-01 2015-09-01 An advertising method for television KR101754735B1 (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101894794B1 (en) * 2017-06-23 2018-09-04 에스케이브로드밴드주식회사 Apparatus and method for relaying advertisements

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102145737B1 (en) * 2014-01-09 2020-08-19 엘지전자 주식회사 multimedia device and method for displaying advertize broadcasting thereof

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101894794B1 (en) * 2017-06-23 2018-09-04 에스케이브로드밴드주식회사 Apparatus and method for relaying advertisements

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