KR20160062285A

KR20160062285A - System for Constructing Application and Method for Providing Marketing Service

Info

Publication number: KR20160062285A
Application number: KR1020140164438A
Authority: KR
Inventors: 양승해
Original assignee: 주식회사 이앤지테크
Priority date: 2014-11-24
Filing date: 2014-11-24
Publication date: 2016-06-02

Abstract

An application building system for providing marketing services, and a marketing service providing method for a small business owner. The application building system includes an application server that stores product information, store information, and service programs necessary for providing marketing services to small business people in a specific area, and creates an application for marketing using the stored information, And a second mobile terminal carried by at least one user downloading a first mobile terminal owned by at least one small business owner uploading the store information and a marketing application built in the application server.

Description

[0001] 1. Field of the Invention [0002] The present invention relates to an application building system for providing a marketing service and a marketing service providing method for a small-

The present invention relates to an application building system and a marketing service providing method for a small business owner, and more particularly, to an application building system and a marketing service providing method for providing a marketing service to a small business owner selling sporting goods in the 2018 Pyeongchang Winter Olympic Games will be.

In recent years, traditional markets (traditional markets) have struggled to find new ways by competing with large discount stores, department stores and shopping centers. In the case of traditional markets, small shops and street vendors, the company operates in a spatially separated state. There is no management body that can manage multiple stores. Therefore, the purchase of goods to be sold, the provision of information, Is more disadvantageous than modernized large-sized stores.

In particular, the large-scale marts are designed to provide customer convenience such as discount sales, inventory handling events, and delivery services through various marketing methods and public relations channels (mobile, etc.) through the input of physical and human resources of large corporations' Traditionally traditional markets exposed to the outside world are rapidly affected by the weather and have a limited range of exposure for events such as inventory processing and discount events. It is being investigated that the competence to compete with the chain is insufficient.

In order to solve this problem, technologies for improving competitiveness by collecting and distributing sales information or distribution information by connecting independent operating markets or retailers through a communication network and providing information to consumers in real time are disclosed.

Although various digital systems are introduced to the traditional market, there is a problem that the effect obtained by executing the event is lowered because the events that occur in a short time such as special discount sale or inventory processing can not be widely publicized.

Also, with the existing digital system, there is a problem that the small-sized businessmen in the traditional market in a specific region can not actively market their own shops and products, resulting in poor sales competitiveness.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide a method and apparatus for providing various marketing services based on a cloud computing environment

An application building system and a marketing service providing method.

In particular, the present invention proposes a method of providing an application and marketing service to actively market their shops and products to a small business owner selling sporting goods in the 2018 Pyeongchang Winter Olympic Games hosted area.

According to an aspect of the present invention, there is provided an application building system for storing product information, store information, and service programs necessary for providing marketing services to small business owners in a specific area, , A first mobile terminal of at least one small business owner who uploads product information to be marketed to the application server and shop information, and a second mobile terminal 2 mobile terminal.

The application server according to claim 1, wherein the application server comprises: a database for storing product information to be marketed by a small business person in a specific area, store information of the small business person, map information of the specific area, and a marketing service program; And a communication module for communicating with the first mobile terminal and a service providing module for providing a service to a user having the second mobile terminal by extracting desired information from the user having the second mobile terminal, .

In a preferred embodiment, the service providing module includes a location information providing service unit for providing a user with a path search service or a route search service, goods and shop information to be marketed by a small business owner in a compatible format including VR (Virtual Reality) A social interaction unit for providing a public relations service in cooperation with a social network system, and an in-vill service providing a marketing opportunity for a product to the small business partner in connection with a commercialized home shopping site, And a content management unit for creating a menu related to the goods information and the store information to the service unit and the small business person and for categorizing the information.

According to another aspect of the present invention, there is provided a marketing service providing method comprising: building an application server providing marketing services to a small business owner in a specific area; uploading product information and shop information to be marketed by a small business owner to the application server; And downloading the application providing the marketing service.

In a preferred embodiment, the step of constructing an application server comprises the steps of: storing product information to be marketed by a small business owner in a specific area, shop information of the small business owner, map information of a specific area, and a marketing service program; Extracting information and services, and transmitting the extracted data and service information to the user.

In a preferred embodiment, the marketing service includes a location information providing service for providing a user with a locator service or a route search service, product information to be marketed by the small business owner and shop information in a compatible format including VR (Virtual Reality) A social interlinking service that provides a public relations service in cooperation with a social network system, an in vill service that provides a marketing opportunity of a product to a small business person in connection with a commercialized home shopping site, And a content management service for creating a menu related to merchandise information and store information to a small business owner and categorizing the information.

According to the present invention, it is an object of the present invention to provide a service for positively marketing the shops and products of the small business owners through an application to a small-sized business owner selling sporting goods of the 2018 Pyeongchang Winter Olympic Games.

In addition, the present invention improves the convenience of prospective customers using the application according to the present invention and provides marketing services more conveniently.

1 is a diagram illustrating an application building system for providing a marketing service according to the present invention.
2A is a block diagram showing a specific configuration of an application server according to an embodiment of the present invention.
2B is a block diagram illustrating a specific configuration of a service providing module of an application server according to an embodiment of the present invention.
3 is a diagram illustrating a signal flow of an application building system according to an embodiment of the present invention.
4A to 4D are views showing an embodiment of a display screen for providing a service according to an embodiment of the present invention.
FIG. 5 is a diagram illustrating a configuration of a computer device in which a method for building a marketing application according to an embodiment of the present invention, in accordance with an embodiment of the present invention, can be executed.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention and the manner of achieving them will become apparent with reference to the embodiments described in detail below with reference to the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. And is intended to enable a person skilled in the art to readily understand the scope of the invention, and the invention is defined by the claims. It is to be understood that the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. It is noted that " comprises, " or "comprising," as used herein, means the presence or absence of one or more other components, steps, operations, and / Do not exclude the addition.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. The configuration of the present invention and the operation and effect thereof will be clearly understood through the following detailed description. Before describing the present invention in detail, the same components are denoted by the same reference symbols as possible even if they are displayed on different drawings. In the case where it is judged that the gist of the present invention may be blurred to a known configuration, do.

The term " module ", as used herein, should be interpreted to include software, hardware, or a combination thereof, depending on the context in which the term is used. For example, the software may be machine language, firmware, embedded code, and application software. In another example, the hardware may be a circuit, a processor, a computer, an integrated circuit, a circuit core, a sensor, a micro-electro-mechanical system (MEMS), a passive device, or a combination thereof.

An application building system and a marketing service providing method. In particular, the present invention proposes a method of providing an application and marketing service to actively market their shops and products to a small business owner selling sporting goods in the 2018 Pyeongchang Winter Olympic Games hosted area.

Hereinafter, preferred embodiments of the present invention will be described in more detail with reference to the drawings.

1 is a diagram illustrating an application building system for providing a marketing service according to the present invention.

Referring to FIG. 1, an application building system according to an exemplary embodiment of the present invention includes an application server 100 provided by a developer, a shop and product information to be marketed to an application server 100, And an APP client 300 for downloading an application for providing a marketing service from the application server 100 and receiving various services.

The application server 100 stores product information, shop information, and service programs necessary for providing marketing services to small business people in a specific area, and builds a marketing application by the developer using the stored information.

The first mobile terminal of at least one small business owner 200 uploads product information and shop information to be marketed to the application server. Specifically, the small business owners in a specific area (for example, a Pyeongchang Winter Olympic Games host) can categorize and upload various information including a product image, a shop map, and the like to the server 100.

At least one user 300 who is an APP customer downloads a marketing application built in the application server 100 via the second mobile terminal and receives various marketing services.

The first mobile terminal and the second mobile terminal according to the embodiment may be a tablet PC, a laptop, a personal computer (PC), a smart phone, a personal digital assistant (PDA) A digital assistant, and a mobile communication terminal. That is, the mobile terminals 200 and 300 execute a memory and a program for storing a specific application for connecting to the application server 100 via a wire / wireless communication network,

And a microprocessor for communicating with the terminal. In other words, although the mobile terminals 200 and 300 are personal PCs, any terminal can be used as long as server-client communication with the application server 100 is possible, and any communication computing device such as a notebook computer, a mobile communication terminal, It is a broad concept that includes everything. Meanwhile, the mobile terminals 200 and 300 are preferably formed with a touch screen, but the present invention is not limited thereto.

2A is a block diagram showing a specific configuration of an application server according to an embodiment of the present invention.

Referring to FIG. 2A, an application server 100 according to an embodiment includes a database 110, a service providing module 130, and a communication module 150.

The database 110 of the application server 100 stores product information to be marketed by a small business owner in a specific area, shop information of a small business owner, map information of a specific area, and a marketing service program. The information stored in the database 110 according to the embodiment is not limited to the above, but means all digital information necessary for providing a marketing service.

The service providing module 130 extracts information desired by the user having the second mobile terminal from the database 110 so that the user can receive a desired service.

The communication module 150 communicates with the second mobile terminal 300 owned by the user and the first mobile terminal 200 owned by the small business owner. The communication path by the communication module 150 may be various networks. For example, the communication path may include wireless communication, wired communication, optical, ultrasound, or a combination thereof. (Wi-Fi), and WiMAX (worldwide interoperability for microwave access), as well as wireless communication, satellite communication, cellular communication, Bluetooth, High-Definition Multimedia Interface (HDMI), Near Field Communication (NFC), Infrared Data Association standard, Is an example of wireless communication that may be included in a communication path. Ethernet, HDMI, digital subscriber line (DSL), fiber to the home (FTTH), and plain old telephone service (POTS) are examples of wired communications that can be included in a communication path.

Also, the communication path may traverse multiple network topologies and distances. For example, the communication path may include a direct connection, a personal area network (PAN), a local area network (LAN), a metropolitan area network (MAN), a wide area network (WAN)

2B is a block diagram illustrating a specific configuration of a service providing module of an application server according to an embodiment of the present invention.

2B, the service providing module 130 includes a location information providing service unit 131, a market service unit 132, a social interaction unit 133, an invenous service unit 134, and a content management unit 135 .

The location information providing service unit 131 provides the user with a path search service or a route search service. More specifically, referring to FIG. 4A, the location information providing service allows the user visiting the traditional market to confirm the location information of the destination and the location information of the destination, thereby providing the route information to the destination in the market more quickly, In order to identify the service.

FIG. 4A is a diagram illustrating an example of the performance of the location information service according to the embodiment. The location information providing service according to the embodiment includes a route search service and a route search service. The party search service is a service that provides location information to a user to solve a case where a user loses a party or can not find a destination.

To this end, as shown in FIG. 4A, a small business person registers a party by utilizing an app location platform, and then allows the registered location information to be shared.

The route search service is a service that allows the user to check the time (eg, 12 minutes to the destination) and distance to the shop by performing a route search by registering the destination address after searching for a destination address. Further, the route-finding service displays information on the arrival time of a line (e.g., 20 minutes) based on the position of the line and the position information of the line.

The market service unit 132 displays the goods and shop information to be marketed by the small business owner in a compatible format including VR (Virtual Reality) and provides the display to the user.

According to the embodiment, the market service is a service for a small business owner to directly market a product, provide a service related to marketing to a consumer, and provide product information. As shown in FIG. 4B, the market service may include a store information providing service and a VR providing service. The store information providing service provides a mini homepage function for each store such as a mobile page, displays the mobile homepage of the established store, and promotes the store and the mobile homepage. As shown in FIG. 4B, the market service unit 132 displays an address, a URL, store event information, and evaluation information for a specific store so that the user can easily confirm the display.

The social interworking unit 133 provides a publicity service in cooperation with a social network system. As shown in FIG. 4C, the social interaction unit 133 provides a strategic feed service by a small business owner directly or by a manager in cooperation with SNS sites such as KakaoTalk, Facebook, Twitter, blog, .

In vill service unit 134 provides a marketing opportunity for a small business owner in connection with a commercialized home shopping site. As shown in FIG. 4D, the In vill service is a kind of Shop in Shop service, and provides additional marketing opportunities to small business owners in connection with a home shopping site. The in vill service section 134 provides an opportunity to promote and market products to small business owners in connection with highly-recognized shopping mall sites, thereby increasing the sales volume of small business owners.

The content management unit 135 creates a menu related to the merchandise information and shop information to the small business owner, and categorizes and manages the information conveniently. Specifically, as shown in FIG. 4E, the manager CMS tool providing service provides a member management function or a shop and product management function, as shown in FIG. 4E. The member management function is a function for recognizing the main service to be provided through the application through member information management such as member unique information, family information, and mileage information.

Also, the content management unit 135 performs shop and merchandise management services. The store and merchandise management service is a service that allows a quasi-manager and a small business owner to directly perform management of a shop and a corresponding merchandise, and can perform store management and merchandise management in an administrator account (for example, manager and developer).

3 is a diagram illustrating a signal flow of an application building system according to an embodiment of the present invention.

First, in step S310, an application server that provides a marketing service to a small business owner in a specific area is constructed by a developer.

In step S320, the product information to be marketed by the small business owner and the process of uploading to the shop information application server are performed.

Thereafter, in step S330, the process of uploading personal information and the like to the application server is performed by the APP client.

In step S340, the application server 100 provides a service to the APP client.

In the embodiment, the step of constructing the application server in the step S310 may include storing product information to be marketed by a small business person in a specific area, shop information of the small business person, map information of the specific area, and a marketing service program, Extracting information and services desired by the user, and transmitting the extracted data and service information to the user.

In an exemplary embodiment, the marketing service may include a location information providing service for providing a user with a search service or a route search service, a product information and shop information to be marketed by the small business owner in a compatible format including VR (Virtual Reality) A social interlinking service for providing a promotional service in cooperation with a market service, a social network system provided to the user, an in vill service for providing a marketing opportunity of a product to the small business person in cooperation with a commercialized home shopping site, And a content management service for creating a menu related to the goods information and shop information to the small business owner and categorizing the information.

In addition, the method of constructing an application according to an embodiment of the present invention can be implemented by a method executable by a computer. Meanwhile, the marketing service providing method according to the embodiment of the present invention described above can be implemented as a computer readable code on a computer readable recording medium.

FIG. 5 is a diagram illustrating a configuration of a computer device in which a method for building a marketing application according to an embodiment of the present invention, in accordance with an embodiment of the present invention, can be executed.

The computer-readable recording medium includes all kinds of recording media storing data that can be decoded by a computer system. For example, there may be a ROM (Read Only Memory), a RAM (Random Access Memory), a magnetic tape, a magnetic disk, a flash memory, an optical data storage device and the like. The computer-readable recording medium may also be distributed and executed in a computer system connected to a computer network and stored and executed as a code that can be read in a distributed manner.

According to the embodiment of the present invention described above, it is an object of the present invention to provide a service for positively marketing shops and products of the small business owners through an application to a small-sized business selling sports goods of the 2018 Pyeongchang Winter Olympic Games.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. Therefore, the scope of the present invention should not be limited by the illustrated embodiments, but should be determined by the scope of the appended claims and equivalents thereof.

Claims

An application server for storing product information, shop information, and service programs necessary for providing marketing services to small business owners in a specific area and building a marketing application using the stored information;
A first mobile terminal having at least one small business owner who uploads product information and shop information to be marketed to the application server; And
A second mobile terminal having at least one user downloading a marketing application built in the application server; And an application server.

The method of claim 1, wherein the application server
A database for storing product information to be marketed by a small business owner in the specific area, shop information of the small business owner, map information of the specific area, and a marketing service program;
A service providing module for extracting information desired by a user possessing the second mobile terminal from the database and providing a service to the user having the second mobile terminal; And
And a communication module for communicating with the second mobile terminal and the first mobile terminal.

The method of claim 2, wherein the service providing module
A location information providing service unit for providing the user with a locator service or a route search service;
A market service unit displaying goods and shop information to be marketed by the small business owner in a compatible format including VR (Virtual Reality) and providing the same to the user;
A social interaction unit that provides a public relations service in cooperation with a social network system;
An in vill service unit for providing a marketing opportunity for a product to the small business owner in connection with a commercialized home shopping site; And
A contents management unit for creating the goods information and the store information related menu to the small business owner and for categorizing the information; And an application execution system for executing the application.

Establishing an application server that provides marketing services to a small business owner in a specific area;
Uploading product information and shop information to be marketed by the small business owner to the application server;
Downloading an application providing the marketing service from the application server; The method comprising the steps of:

5. The method of claim 4, wherein the step of constructing the application server comprises:
Storing product information to be marketed by a small business owner in the specific area, shop information of the small business owner, map information of the specific area, and a marketing service program;
Extracting information and services desired by a user from the stored data; And
Transmitting the extracted data and service information to the user; And providing the marketing service to the marketing service provider.

5. The method of claim 4, wherein the marketing service
A location information providing service for providing a path search service or a route search service to the user, a goods information and shop information to be marketed by the small business owner in a compatible format including VR (Virtual Reality) A social interlinking service that provides a publicity service in cooperation with a social network system, an in vill service that provides a marketing opportunity for a product to the small business owner in connection with a commercialized home shopping site,
And generating a menu related to the goods information and shop information to the small business person and categorizing the information.

The recording medium according to any one of claims 4 to 6, wherein the program for executing the marketing service providing method is recorded and decoded by a computer.