KR20150034301A - Target advertisement system and method using coupon information and user's information which needs no approval - Google Patents

Target advertisement system and method using coupon information and user's information which needs no approval Download PDF

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Publication number
KR20150034301A
KR20150034301A KR20130113335A KR20130113335A KR20150034301A KR 20150034301 A KR20150034301 A KR 20150034301A KR 20130113335 A KR20130113335 A KR 20130113335A KR 20130113335 A KR20130113335 A KR 20130113335A KR 20150034301 A KR20150034301 A KR 20150034301A
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South Korea
Prior art keywords
information
coupon
advertisement
user
unit
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KR20130113335A
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Korean (ko)
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김동수
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주식회사 아이누션
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Priority to KR20130113335A priority Critical patent/KR20150034301A/en
Publication of KR20150034301A publication Critical patent/KR20150034301A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute

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  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention relates to a device and a method for providing an advertisement and, more specifically, to a system and a method for providing a target advertisement using coupon information and user information which requires no approval, capable of providing a user with a user-customized advertisement using only user information which does not require an approval of a user while meeting act on the protection of personal information and coupon information included in a coupon. The system and the method can provide the user with the user-customized advertisement using the coupon information printed in the coupon and the user information which does not require approval of the user, thereby improving advertisement effects. The device comprises a storing unit, a coupon information detecting unit, a display unit and a control unit.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a target advertisement system and method using coupon information and information on user non-

The present invention relates to an advertisement system and method, and more particularly, to a system and method for providing a customized advertisement suitable for a user using only user information that does not require a user's consent and coupon information included in a coupon And more particularly, to a target advertisement system and method using coupon information and information on user non-operation.

In general, as a type of marketing, when a person purchases goods, he or she is provided with advertising by providing various kinds of coupons to access his / her website in order to directly provide gifts or to purchase goods, And marketing of gift items for gifts is being applied. Normally, a gift item refers to a person who purchased a certain item for a certain period of time to offer another item free of charge or at a lower price. Gift items are used as a means of building a customer database and contribute to enhancing brand image.

A website that can display advertisement images and advertisement images to coupon users while presenting gifts, vouchers and admission tickets using coupons in order to raise publicity effects, promote purchase of objects, collect customer information, Marketing is mainly used.

The advertisement providing system that provides advertisements using such coupons may acquire coupon identification information such as coupon numbers printed on the coupons and show an advertisement for promoting the products corresponding to the coupon identification information to the coupon user, A gift corresponding to one coupon identification information is provided or a gift is provided after an advertisement is provided when the coupon number of the coupon identification information is a winning coupon number.

However, the advertisement provided at this time is provided with an advertisement related to a coupon providing company or a gift providing coupon, and has nothing to do with a viewer who is a coupon user who watches the advertisement. As a result, viewers who are coupon users are not interested in the advertisement provided, so they often skip the advertisement or simply wait for the advertisement to finish.

In addition, in recent years, in order to more effectively provide advertisements to coupon users, a target advertisement system that provides customized advertisements in consideration of a user's taste by using information related to users has been applied. However, in order to provide these customized advertisements, membership must be made and the user must obtain the consent of the privacy protection law.

As described above, the conventional advertisement providing system using the coupon provides advertisements that are not related to the coupon user, so that the coupon user does not see the advertisement well, resulting in poor efficiency of the advertisement.

In addition, the conventional target advertisement system must store and manage the user information in accordance with the user's personal information protection law because the user who views the advertisement must be registered as a member. In order to protect the user information from hackers, There is a problem that it is necessary to spend a lot of money.

Patent Publication No. 10-2012-0103961

Accordingly, an object of the present invention is to provide a coupon information and a user non-verifying information that can provide a customized advertisement suitable for a user by using only coupon information contained in user information that does not require user's consent, And to provide a target advertisement system and method using the same.

According to an aspect of the present invention, there is provided a target advertisement system using instant coupon information and user non-transaction information, comprising: a coupon including coupon information having information related to coupon providing company; And information on user non-operation which does not require the user's consent in use is pre-stored by receiving from the user, and when acquiring the coupon information from the coupon, the advertisement search information based on the coupon information and the user non- And a target advertisement device for searching for and reproducing the advertisement corresponding to the advertisement search information.

The target advertisement apparatus includes: a storage unit for storing information on the user non-operation; A coupon information detection unit for detecting and outputting coupon information from the coupon; A display unit for displaying the advertisement; And a control unit for generating advertisement search information based on the coupon information and the information of the user non-mobile when the coupon information is obtained from the coupon through the coupon information detecting unit, searching for an advertisement corresponding to the advertisement search information, And displaying the result on the display unit.

The storage unit stores a plurality of advertisements, and the controller searches for and reproduces the advertisement corresponding to the advertisement search information among the advertisements stored in the storage unit.

Wherein the plurality of advertisements are stored in a storage unit during down and installation of a target advertisement application including a plurality of advertisements.

Wherein the coupon information is included in the coupon in the form of a QR code, the coupon information detecting unit is a camera unit for capturing and outputting the QR code, and the control unit analyzes the captured QR code to obtain coupon information .

The coupon information is stored in the RFID tag, and the coupon information detecting unit reads the coupon information from the RFID tag and outputs the coupon information to the control unit.

The system further includes a coupon advertisement server storing a plurality of advertisements and searching for an advertisement corresponding to the advertisement search information received when the advertisement search information is received from the target advertisement apparatus and providing the advertisement to the target advertisement apparatus .

Wherein the coupon information includes at least one of coupon-providing company information on which a coupon is generated, store information operated by the coupon-providing company information generated by the coupon, and location information of the store, and the user information is not required to be consent And the sex and age of the user who is the information.

According to another aspect of the present invention, there is provided a target advertisement method using instant coupon information and user non-transaction information, comprising: a coupon information acquisition step of acquiring coupon information by driving a coupon information detection unit when a target application is activated; A user non-operation information acquiring step of acquiring user non-operation information stored in advance in the storage unit and requiring no user agreement when the coupon information is acquired; An advertisement search information generating step of generating advertisement search information by combining the acquired coupon information and user non-mobile information; An advertisement searching step of searching for an advertisement corresponding to the advertisement search information; And a display step of reproducing and displaying the searched advertisement.

The coupon information acquiring process includes: a camera driving step of driving a camera; A QR code photographing step of photographing a QR code of a coupon through the camera; And a coupon information acquiring step of acquiring coupon information by analyzing the photographed QR code.

The coupon information acquiring step includes: a short distance data communication step of driving a short distance data communication part; And a coupon acquisition step of reading coupon information from an RFID tag attached to the coupon through the near-field data communication unit.

The advertisement search process searches an advertisement corresponding to the advertisement search information among the advertisements stored in the storage unit when the advertisement search information is generated.

Wherein the advertisement search step comprises: an advertisement request step of transmitting the advertisement search information to the coupon advertisement server when the advertisement search information is generated, thereby requesting search and advertisement of the advertisement; And an advertisement receiving step of receiving and storing the advertisement received from the coupon advertisement server after the advertisement request.

Wherein the coupon information includes at least one of coupon-providing company information on which a coupon is generated, store information operated by the coupon-providing company information generated by the coupon, and location information of the store, and the user information is not required to be consent And the sex and age of the user who is the information.

The present invention can provide a customized advertisement according to a user using only the coupon information printed on the coupon and the user information that does not require the user's consent, so that the effect of advertisement can be improved.

In addition, since the present invention provides a customized advertisement using only user information that does not require the user's consent according to the Personal Information Protection Act, it is possible to eliminate the anxiety of leakage of the user's personal information, thereby promoting the use of the coupon. And has an effect of improving light and effect.

1 is a diagram illustrating a configuration of a communication system to which a target advertisement system using coupon information and user non-motion information according to the present invention is applied.
FIG. 2 is a diagram illustrating a configuration of a target advertisement apparatus using coupon information and user non-synchronization information according to the present invention.
3 is a block diagram illustrating a configuration of a control unit of a target advertisement apparatus using coupon information and user non-synchronization information according to the present invention.
4 is a flowchart illustrating a target advertisement method using coupon information and user non-motion information according to the present invention.

Hereinafter, a configuration and operation of a target advertisement system using coupon information and user non-operation information according to the present invention will be described with reference to the accompanying drawings, and a target advertisement method using coupon information and user non-operation information in the apparatus will be described. In the present invention, "information of user non-operation" means user information that does not require the user's consent.

1 is a diagram illustrating a configuration of a communication system to which a target advertisement apparatus using coupon information and user non-motion information according to the present invention is applied.

The target advertisement system using the coupon information and the user non-operation information according to the present invention includes the coupon 1 and the target advertisement apparatus 100 and according to the embodiment, the wired / wireless data communication network 400, the coupon advertisement server 200, And / or an application providing server (300).

The wired and wireless data communication network 400 is a network in which an Internet network including a WiFi network and a mobile communication network including a 3G network and a Long Term Evolution (LTE) network are combined. The coupon advertisement server 200, the application providing server 300, and the like.

The coupon advertisement server 200 stores and manages a plurality of advertisement images according to an embodiment of the present invention and provides advertisements to the target advertisement apparatus 100. The coupon advertisement server 200 may provide a plurality of advertisements at a time, provide an advertisement corresponding to the advertisement search information, provide the advertisements in an application, and provide the advertisement through the application providing server 300 Method can be applied. The coupon advertisement server 200 may be configured as a single server or may be configured separately from the advertisement storage server 210 and the advertisement search server 220 as shown in FIG. In this case, the advertisement storage server 210 stores advertisements by age, sex, industry of the coupon provider, and store location of the coupon provider. The advertisement search server 220 receives the advertisement search information from the target advertisement apparatus 100, searches the advertisement storage server 210 for the advertisement corresponding to the advertisement search information, and provides the advertisement to the target advertisement apparatus 100 . The advertisement search information includes coupon information and information on user non-operation.

The application providing server 300, as an application store, stores and manages a plurality of applications, and provides applications requested by mobile communication terminals such as smart phones, smart pads, and the like. The application providing server 300 stores coupon information including a plurality of advertisements and an information target advertisement application of a user asynchronous according to an embodiment of the present invention and transmits the target advertisement application to the target advertisement device requesting the target advertisement application to provide.

The target advertisement apparatus 100 according to the present invention is a mobile communication terminal such as a smart phone or a smart pad and is connected to the coupon advertisement server 200 and the application providing server 300 through the wired / wireless data communication network 400, . The target advertisement apparatus 100 receives and stores a plurality of advertisements from the coupon advertisement server 200 and stores advertisements corresponding to the coupon information obtained from the coupon 1 and the previously stored user non- And transmits the advertisement search information corresponding to the coupon information and the user non-transaction information to the coupon advertisement server 200, and receives and displays the advertisement corresponding to the advertisement search information from the online advertisement server 200 . Also, the coupon advertisement server 200 may register an application including a plurality of advertisements in the application providing server 300, and the target advertisement apparatus 100 may be configured to register a plurality of advertisements upon upgrading the application will be.

FIG. 2 is a diagram illustrating a configuration of a target advertisement apparatus using coupon information and user non-synchronization information according to the present invention.

2, a target advertisement apparatus 100 according to the present invention includes a control unit 10, a storage unit 20, an input unit 30, a display unit 40, a communication unit 50, and a coupon information detection unit 60. [ .

The storage unit 20 includes a program area for storing a control program for controlling the overall operation of the target advertisement apparatus 100 according to the present invention, a temporary area for temporarily storing data generated during the execution of the program, And a data area for storing the generated data and the data generated by the user. The user information and one or more pieces of advertisement image data according to the present invention are stored in the data area of the storage unit 20 according to the present invention. The user information is information that is stored only in the target advertisement apparatus 100 according to the present invention, and is information that does not require the user's consent according to the Personal Information Protection Act, and may be the sex and age of the user.

The input unit 30 is integrally formed with the button input device including the buttons for controlling the function and the volume and the display unit 40 and outputs the coordinate data corresponding to the touch position on the screen of the display unit 40 to the control unit 10 And a touch pad for outputting the touch pad.

The display unit 40 displays a graphical user interface (GUI) and an advertisement image according to the operation state of the target advertisement apparatus 100 and the executed application under the control of the control unit 10. [

The communication unit 50 provides data communication between the coupon advertisement server 200 and the application providing server 300 connected to the wire / wireless data communication network 400 and the control unit 10 by connecting to the wire / wireless data communication network 400. The communication unit 50 includes a first wireless communication unit 51 for connecting to a wireless Internet network of the wire / wireless data communication network 300 to provide data communication, a second wireless communication unit 52 for connecting to the mobile communication network and providing data communication, .

The coupon information detection unit 60 includes at least one of the camera unit 70 and the near-field data communication unit 80 and obtains coupon information from the coupon 1 and outputs the coupon information to the control unit 10.

 The camera section 70 includes a camera 71 and a camera driving section 72 to control the camera 71 through the camera driving section 72 to photograph an image formed on the lens of the camera 71, . The camera unit 70 photographs the QR code 2 of the coupon 1 and provides it to the control unit 10 according to the present invention.

The near field data communication unit 80 reads information stored in an adjacent RFID tag (not shown) according to a near field communication (NFC) protocol and outputs the read information to the control unit.

The control unit 10 controls the overall operation of the target advertisement apparatus 100 according to the present invention. Particularly, the control unit 10 obtains the information on the user non-operation and stores it in the storage unit 20, acquires the coupon information from the coupon 1 through at least one of the camera unit 50 and the near-field data communication unit 80 , Generates advertisement search information together with information on user non-motions stored in advance at the time of acquiring coupon information, searches for an advertisement, reproduces the retrieved advertisement, and displays the retrieved advertisement on the display unit 40. The coupon information may be inserted into a coupon in the form of a QR code (2) or an RFID tag as shown in FIG. 1, and the coupon information may be provided by a coupon provider who has issued the coupon, And store information and location (area) information of the distributed store. That is, the coupon information of the coupon (1) includes the store information and the location information for each store even if the coupon (1) is generated by the same coupon providing company. The detailed configuration and description of the control unit 10 will be described with reference to FIG. In the above description, it is preferable to apply the QR code in consideration of the QR code and the unit price of the coupon.

3 is a block diagram illustrating a configuration of a control unit of a target advertisement apparatus using coupon information and user non-synchronization information according to the present invention.

3, the control unit 10 includes a coupon information obtaining unit 11, a user information obtaining unit 12, an advertisement search information generating unit 13, an advertisement requesting unit 14 and an advertisement reproducing unit 15 .

The coupon information obtaining unit 11 obtains coupon information from at least one of the QR code 2 and the RFID tag of the coupon 1 through at least one of the camera unit 70 and the near field data communication unit 80, And outputs it to the generation unit 13.

The user information obtaining unit 12 is activated when a user sets the user information through the graphical user interface means by installing the target advertisement providing application of the present invention or by executing the target advertisement providing application by the user, The coupon information obtaining unit 11 loads the user information from the storage unit 20 and obtains the coupon information from the coupon information obtaining unit 11. The coupon information obtaining unit 11 loads the user information from the storing unit 20,

The advertisement search information generating unit 13 receives coupon information and user information from the coupon information obtaining unit 11 and the user information obtaining unit 12 and generates advertisement search information corresponding to the coupon information and the user information Output.

The advertisement request unit 14 searches the advertisements stored in the storage unit 20 for advertisements corresponding to the advertisement search information generated by the advertisement search information generating unit 13, Requests an advertisement corresponding to the information, and receives an advertisement for the advertisement.

The advertisement reproducing unit 15 reproduces the advertisement searched through the advertisement requesting unit 14 and displays the reproduced advertisement on the display unit 40.

4 is a flowchart illustrating a target advertisement method using coupon information and user non-motion information according to the present invention.

The control unit 10 checks whether the target advertisement application is driven (S411).

The control unit 10 activates the coupon information obtaining unit 11 and controls the camera unit 70 of the coupon information detecting unit 60 and the local area data of the coupon information based on the recording form of coupon information included in the coupon 1. [ And drives at least one of the communication units 80 (S413).

When the coupon information detecting unit 60 is driven, the coupon information obtaining unit 11 checks whether coupon information is obtained from the coupon 1 (S415). When the coupon information is obtained, the coupon information obtaining unit 11 outputs the coupon information to the advertisement search information generating unit 13 And activates the user information acquiring unit 12.

The user information obtaining unit 12 loads the user information stored in advance in the storage unit 20 and outputs the loaded user information to the advertisement search information generating unit 13 (S417).

The advertisement search information generating unit 13 is activated at the time of inputting the coupon information to buffer coupon information, and generates advertisement search information based on coupon information and user information at the time of inputting the user information (S419).

When the advertisement search information is generated, the advertisement requesting unit 14 is activated to search for an advertisement according to the advertisement search information (S421). As a method of searching for the advertisement, the target advertisement apparatus 100 stores a plurality of advertisements in advance in the storage unit 20, and a storage advertisement for searching for an advertisement corresponding to the advertisement search information among the stored advertisements A search method, and a server search method of transmitting the generated advertisement search information to the coupon ringer server 200 through the communication unit 50 to request an advertisement for the advertisement search information, Only the advertisement information about the advertisements managed in the server 200 is stored in advance, the advertisement corresponding to the advertisement search information is searched by the advertisement information, and the advertisement information of the searched advertisement is transmitted to the coupon advertisement server 200 ), And the like.

4 shows a search method according to the separate search method in which the advertisement request unit 14 performs an advertisement search (S421) and then transmits the advertisement information to the coupon advertisement server 200 (S423).

After requesting the advertisement, the advertisement requesting unit 14 checks whether the advertisement is searched or received according to the advertisement search method (S425). If the advertisement is obtained by searching or receiving, the advertisement requesting unit 14 Activate.

The activated advertisement reproducing unit 15 reproduces the advertisement and displays it on the display unit 40 (S427).

While the present invention has been described with reference to exemplary embodiments, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. It will be easily understood. It is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, it is intended to cover various modifications within the scope of the appended claims.

10: control unit 11: coupon information obtaining unit
12: user information acquisition unit 13:
14: Ad request part 15:
20: storage unit 30: input unit
40: display unit 50: communication unit
60: Coupon information detection unit 70:
71: camera 72: camera driver
80: Near field data communication unit 100: Target advertisement device
200: coupon advertisement server 210: advertisement storage server
220: advertisement search server 300: application providing server
400: Wired and wireless data communication network

Claims (14)

A coupon including coupon information having information related to the coupon provider; And
Information of the user who does not need the user's consent when using the service is input from the user and stored in advance and the advertisement search information by the coupon information and the information of the user nonconformity is generated when the coupon information is acquired from the coupon And a target advertisement device for searching for and reproducing the advertisement corresponding to the advertisement search information.
The method according to claim 1,
The target advertisement device,
A storage unit for storing information on the user non-operation;
A coupon information detection unit for detecting and outputting coupon information from the coupon;
A display unit for displaying the advertisement; And
The advertisement information searching unit generates advertisement search information based on the coupon information and the user non-travel information when the coupon information is obtained from the coupon through the coupon information detecting unit, searches the advertisement corresponding to the advertisement search information, And a control unit for displaying the advertisement information on the display unit.
3. The method of claim 2,
The storage unit stores a plurality of advertisements,
Wherein the control unit searches for and reproduces the advertisement corresponding to the advertisement search information among the advertisements stored in the storage unit.
The method of claim 3,
Wherein the plurality of advertisements are stored in a storage unit during down-loading and installation of a target advertisement application including a plurality of advertisements, respectively.
3. The method of claim 2,
The coupon information is included in the coupon in the form of a QR code,
The coupon information detection unit
A camera unit for photographing and outputting the QR code,
Wherein,
And the coupon information is obtained by analyzing the photographed QR code.
3. The method of claim 2,
The coupon information is stored in an RFID tag,
The coupon information detection unit
And a short distance data communication unit for reading the coupon information from the RFID tag and outputting the coupon information to the control unit.
The method according to claim 1,
Further comprising a coupon advertisement server storing a plurality of advertisements and searching for an advertisement corresponding to the advertisement search information received when the advertisement search information is received from the target advertisement apparatus and providing the advertisement to the target advertisement apparatus Targeted advertising system using information and non -
8. The method according to any one of claims 1 to 7,
Wherein the coupon information includes at least one of coupon-providing company information on which a coupon is generated, store information operated by the coupon-providing company information generated by the coupon, and location information of the store, and the user information is not required to be consent Wherein the advertisement information includes a sex and an age of a user who is information.
A coupon information acquiring step of acquiring coupon information by driving a coupon information detecting unit when the target application is driven;
A user non-operation information acquiring step of acquiring user non-operation information stored in advance in the storage unit and requiring no user agreement when the coupon information is acquired;
An advertisement search information generating step of generating advertisement search information by combining the acquired coupon information and user non-mobile information;
An advertisement searching step of searching for an advertisement corresponding to the advertisement search information; And
And reproducing the searched advertisement and displaying the searched advertisement. The target advertisement method using coupon information and non-user information of the user.
10. The method of claim 9,
The coupon information acquiring process includes:
A camera driving step of driving the camera;
A QR code photographing step of photographing a QR code of a coupon through the camera; And
And a coupon information acquisition step of acquiring coupon information by analyzing the photographed QR code.
10. The method of claim 9,
The coupon information acquiring process includes:
A short distance data communication unit driving step of driving a short distance data communication unit; And
And a coupon acquisition step of reading the coupon information from the RFID tag attached to the coupon through the near-field data communication unit.
10. The method of claim 9,
The advertisement search process includes:
And when the advertisement search information is generated, searching for an advertisement corresponding to the advertisement search information among the advertisements stored in the storage unit.
10. The method of claim 9,
The advertisement search process includes:
An advertisement request step of transmitting the advertisement search information to a coupon advertisement server to request search and advertisement of the advertisement when the advertisement search information is generated; And
And receiving an advertisement received from the coupon advertisement server after the advertisement request and storing the advertisement received from the coupon advertisement server after the advertisement request.
14. The method according to any one of claims 9 to 13,
Wherein the coupon information includes at least one of coupon-providing company information on which a coupon is generated, store information operated by the coupon-providing company information generated by the coupon, and location information of the store, and the user information is not required to be consent Wherein the advertisement information includes a sex and an age of a user who is information.
KR20130113335A 2013-09-24 2013-09-24 Target advertisement system and method using coupon information and user's information which needs no approval KR20150034301A (en)

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KR20130113335A KR20150034301A (en) 2013-09-24 2013-09-24 Target advertisement system and method using coupon information and user's information which needs no approval

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