KR20150000017A

KR20150000017A - reward advertising method by mobile web and APP

Info

Publication number: KR20150000017A
Application number: KR1020130070353A
Authority: KR
Inventors: 김호명; 곽준규
Original assignee: 주식회사 먹스플러스; 김호명; 곽준규
Priority date: 2013-06-19
Filing date: 2013-06-19
Publication date: 2015-01-02

Abstract

The present invention relates to a mobile web and a reward advertisement method through an APP, which enables a user to perform a targeted advertisement through a mobile web and an APP, and to provide a reward for a user responding to the advertisement, A first step of surfing the content and surfing the web; A second step of monitoring the response of the smartphone user to the mobile web and the APP advertisement provided by the mobile web and APP reward advertisement server during the mobile web and APP surfing of the smartphone user; A third step of transmitting the advertisement platform identifier ID, the advertisement ID, the user ID, and the point value of the mobile web and the APP advertisement, which the mobile web and the APP reward advertisement server reacted to by the smartphone user, to the user point server; And a fourth step in which the user point server provides a point to a smartphone user based on an advertisement platform identifier ID, an advertisement ID, a user ID, and a point value for each advertisement transmitted from the mobile web and the APP reward advertisement server, do.

Description

Reward advertising method by mobile web and APP [

[0001] The present invention relates to a reward advertisement method using a mobile web and an APP, and more particularly, it relates to a reward advertisement method using a mobile web and an APP and automatically recognizing a UID or a user ID of a smart device such as a smart phone, rewind, and rewind advertisements through the mobile web and APP.

Smart devices such as mobile phones, PDAs, laptops, 3G phones, 4G phones, and smart phones have not only functions as communication means such as voice / video calls or wireless Internet for collecting information, but also functions other than communication functions such as cameras, games, It is also being developed by various means.

In other words, the diversification of functions of smart devices is closely related with the development of multimedia technology. Smart devices now have built-in timers to output not only functions as alarm clock but also high-quality video and high- It can be used as a sound source player, and it can also be used as a position guidance device for a vehicle or a vehicle equipped with a GPS reception function.

Meanwhile, smart devices such as smart phones have come up with technologies to service advertisements through smart devices due to technological advancement. This is to deliver advertisement messages to users of smart devices through SMS or MMS, APP and the like, The advertiser can deliver the advertisement message to the user of the specific layer desired by the advertiser.

Particularly, some web sites, that is, web servers, offer rewards to users viewing advertisements using smart devices, and offer services such as using cash as cash or returning them as cash.

However, in this case, since the user sees the advertisement formally, the advertisement effect decreases, and in order to accumulate the points for compensating the cash, the participation rate of the user drops because the user has to watch a lot of advertisements.

In addition, mobile advertising platforms such as Google and the following can be applied to multiple APPs through SDK (Software Development Kit). In this case, since only the advertisement is provided to the user and the user does not reward the user, Poorly.

Conventionally, a reward advertisement platform providing rewards has appeared. Not only a reward can be provided to a user but a target advertisement is possible. However, an advertisement service is provided only by an APP of a specific web server, and it is not scalable through an SDK Even if the extension is extended, only the APP of the corresponding web server can be extended.

In addition, the existing smartphone advertising platform is required to update after installing the advertisement platform SDK in each APP. Also, the mobile web advertisement can not automatically provide the targeted advertisement to the user, and the advertisement can be provided with the reward There is a problem.

In addition, the conventional smartphone advertisement platform has a problem that the advertisement area is exposed through a small banner having a weight ratio of 1/5 or more of the smartphone screen even though the screen is small, and the advertising effect is low compared with the exposure amount.

Domestic Registration No. 10-1185910 (Registration Notice on October 17, 2012) Korean Patent Laid-Open No. 10-2012-0087607 (published on 08. 07., 2012) Korean Patent Laid-Open No. 10-2013-0012209 (published on February 03, 2013) Domestic Registration No. 10-1234342 (Registration Announcement on Mar. 15, 2013)

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems occurring in the prior art, and it is an object of the present invention to provide target advertisements through a mobile web and an APP, and to provide rewards for users responding to advertisements.

That is, the present invention has an object of being applicable to a mobile web without installing a separate SDK like a mobile APP.

In addition, the invention exposes advertisements in a full screen between contents and contents through a mobile web and an APP, thereby enhancing the satisfaction of consumers' use of contents. At the same time, advertisements are provided as contents, The goal is to make sure that advertisers are satisfied.

In addition, the present invention aims at enabling advertisement exposure between up and down or between left and right between contents paging, and allowing a user to continuously surf the contents by paging.

In addition, the present invention exposes only a part of a content page to an advertisement exposure area, but does not insert an advertisement into a content area itself, thereby increasing a satisfaction level by allocating a larger area for content use, To provide the advertisement itself as content to the user, and to provide the effect of exposing the entire contents of the advertisement to the advertiser at the same time.

The above-described object is achieved by a smartphone user performing a content surfing and a web surfing through a mobile web and an APP; A second step of monitoring the reaction of the smartphone user with respect to the mobile web and the APP advertisement provided by the mobile web and APP reward advertisement server during the surfing of the mobile web and APP by the smartphone user; A third step of transmitting the advertisement platform identifier ID, the advertisement ID, the user ID, and the point value of the mobile web and the APP advertisement, which the mobile web and the APP reward advertisement server reacted to by the smartphone user, to the user point server; And a fourth step in which the user point server provides a point to a smartphone user based on an advertisement platform identifier ID, an advertisement ID, a user ID, and a point value for each advertisement transmitted from the mobile web and the APP reward advertisement server, The mobile web and the reward advertisement method through APP.

According to an aspect of the present invention, the smartphone user ID is automatically checked for a UID (Unique Identification Code) based on a smart device.

According to another aspect of the present invention, the mobile web and the APP reward advertisement server confirm one or more of the accumulation point of the smartphone user, the list of the mobile web and the APP advertiser responded by the smartphone user, .

According to another aspect of the present invention, the mobile web and the APP reward advertisement server include a list of the mobile web and APP advertisements that the smartphone user has responded to, a membership list including the age, sex, And performs targeted advertising based on the user information.

According to another aspect of the present invention, the smartphone user can apply for reward usage of the response of the mobile web and the APP advertisement.

According to another aspect of the present invention, the mobile web and the APP reward advertisement server include information on an advertisement platform identifier ID, an advertisement ID, a user ID, and a point value for each advertisement in a database.

According to another aspect of the present invention, the smart web user and the APP reward advertisement server are configured such that when the smart web user installs the APP through the advertisement during the mobile web and the APP surfing, A reward including a point or a coupon is given in response to an answer, an event request, or a survey response.

According to another aspect of the present invention, the mobile web and the APP reward advertisement server include a mobile web and an APP advertisement provided to the smartphone user during the surfing of the mobile web and an APP advertisement, And analyzing the degree of the reaction.

According to another aspect of the present invention, the mobile web and the APP reward advertisement server provide a mobile web and an APP advertisement to the smartphone user through a mobile browser SDK.

According to another aspect of the present invention, after the SDK is installed through the mobile browser, reward advertisement is provided through all browsers of the smartphone.

It is another object of the present invention to provide a method and system for a smartphone user, in which a user of a smartphone performs content surfing or web surfing in a left / right or up / down sequence through a mobile web and an APP. A second step of confirming the setting of the advertisement exposure ratio between the content and the content; And a third step of exposing the advertisement exposure page having the same full screen size as the content screen page to the set advertisement exposure page, thereby exposing the advertisement exposure to the entire screen between the content paging.

According to one aspect of the present invention, the smartphone content is not listed as a title, but a content exposure method in which content is paged or loaded continuously in a horizontal direction or in a vertical direction, and a method of exposing an advertisement .

According to another aspect of the present invention, a ratio of exposure of an advertisement to a content weight of a content page can be set.

According to another aspect of the present invention, an advertisement can be inserted between content pages immediately when necessary.

Therefore, according to the present invention, a mobile web invention can advertise a smartphone user who is surfing a mobile web and an APP, and a smartphone user who participates in a mobile web and an APP advertisement can reward a predetermined point or a coupon It is possible to target advertisers to an unspecified number of smartphone users, to confirm the degree of reaction of smartphone users to mobile web and APP advertisements, and to respond to smartphone users' responses to mobile web and APP advertisements. It is possible to execute the advertisement cost according to the degree of the advertisement.

In addition, the advertiser of the present invention can acquire various user contacts through various media (web and APP) and various media. The advertiser can target advertisements through media-location-user classification, It is possible to secure a higher effect of the user advertisement reaction than the advertisement that is not provided.

In addition, the present invention has the effect of providing more information of content pages and providing comfort of information transmission by exposing only contents without exposing advertisements to content pages.

In addition, the present invention provides an advertisement providing service, such as providing an area of the same level as the content of the advertisement, arranging the advertisement at the same content level as the content, providing the user with the advertisement as the content, The reaction rate can be increased.

1 is a system configuration diagram for a reward advertisement through a mobile web and an APP according to the present invention.
FIG. 2 is a flowchart illustrating a process of performing a reward advertisement through a mobile web and an APP by the system shown in FIG.
3A to 11 are screen examples showing a process of performing a reward advertisement through a mobile web and an APP by the system shown in FIG.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a system configuration diagram for a reward advertisement through a mobile web and an APP according to the present invention.

As shown in FIG. 1, the system for reward advertisement through the mobile web and APP according to the present invention includes a medium capable of mutual communication, an advertiser, an operator, an agency, and the like. An APP reward advertisement server 1 that provides advertisements and rewards them in response to points or coupons, an APP reward advertisement server 1 that interacts with the mobile web and an APP reward advertisement server 1, 3) User point server (2) that allows users to earn points and coupons, mobile web and APP surfing, and application for participation in mobile web and APP advertisement provided by mobile web and APP reward ad server (1) And a smartphone user (3) who receives a predetermined point or coupon in response to the mobile web and APP advertisement during the mobile web and APP surfing.

FIG. 2 is a flowchart illustrating a process of performing a reward advertisement through a mobile web and an APP by the system shown in FIG.

First, the user of the smartphone 3 accesses various web sites and surfs the APP with the mobile web (S11). At this time, the mobile web and APP advertisements directly or indirectly requested from media, advertisers, operators, and agencies are provided to the users of the smartphone 3 in real time.

While the mobile web and the APP advertisement are provided from the mobile web and the APP reward advertisement server 1 to the user of the smartphone 3 surfing the mobile web and APP, the mobile web and the APP reward advertisement server 1 are provided with the mobile web And the response of the user of the smartphone 3 to the APP advertisement (S12).

Here, the mobile web and the APP reward advertisement server 1 can provide the mobile web and APP advertisements requested by the media, the advertiser, the operator, and the agency to the user of the smartphone 3 surfing the mobile web and the APP through the mobile browser SDK .

As a result, whenever a user of the smartphone 3 responds to a specific mobile web and an APP advertisement, the mobile web and the APP reward advertisement server 1 obtain an advertisement platform identifier ID, an advertisement ID , The user ID, and the point value to the user point server 2 (S13).

Accordingly, the user point server 2 accumulates points to the user of the smartphone 3 according to the advertisement platform identifier ID, the advertisement ID, the user ID, and the point value of each advertisement transmitted from the APP and the APP reward advertisement server 1 (S14). Of course, when the user of the smartphone 3 uses the point, the user point server 2 subtracts the corresponding point from the accumulated points.

At this time, the mobile web, the APP reward advertisement server 1 and the user point server 2 can share various kinds of information.

Here, the mobile web and the APP reward advertisement server 1 may be configured such that when a user of the smart phone 3 responds to a mobile web advertisement, The smartphone 3 user ID can be generated by automatically checking the UID (Unique Identification Code) of the smartphone 3 to identify the smartphone 3 user.

In addition, the mobile web and the APP reward advertisement server 1, that is, the manager, need to accumulate points of users of the smartphone 3, a list of mobile web and APP advertisements that the user of the smartphone 3 has responded to, And can be utilized as a target advertisement data for mobile web and APP advertisement.

In other words, the mobile web and the APP reward advertisement server 1 are a list of the mobile web and the APP advertisements in response to the mobile web and the APP advertisements, or the members including the age, sex, region, And can target advertisements based on the subscriber information.

Also, while the user of the smartphone 3 may react to the mobile web and APP advertisements provided by the mobile web and APP reward ad server 1 during the mobile web and APP surfing, You can apply for a reward for.

In addition, the mobile web and the APP reward advertisement server 1 receive the advertisement platform identifier ID, the advertisement ID, the user ID, and the user ID from the media, the advertiser, the operator, , And information on the point value of each advertisement may be provided and converted into a database.

In addition, the mobile web and APP reward ad server 1 can allow a user of the smartphone (3) to install the APP through the advertisement during the mobile web and APP surfing, during the mobile web and the APP surfing, It is possible to provide the user point server 2 with the advertisement platform identifier ID, the advertisement ID, the user ID, and the like together with the corresponding point value for each advertisement.

As described above, the mobile web and the APP reward advertisement server 1 providing information on the advertisement platform identifier ID, the advertisement ID, the user ID, and the point value of each advertisement to the user of the smartphone 3 responding to the mobile web and the APP advertisement, Can analyze the degree of the reaction showing the advertisement effect and the like by the mobile web and APP advertisement provided to the smartphone 3 users who are surfing the mobile web and APP, and the number of users of the smartphone 3 responding thereto.

3A is a main screen of a smartphone for reward advertisement through a mobile web and an APP. The user performs surfing of various webs and APPs as shown in FIG. 3B through the mobile web and the APP of FIG. 3A, , Or participate in various quizzes and questionnaire events such as FIG. 3D through the event of FIG. 3A.

FIG. 4 is a view showing an example in which an advertisement is exposed between a web and an APP surfing, that is, a slide web, as shown in FIG. 3B.

5A to 5D are screen examples showing web and APP contents and are applicable to all webs. FIG. 5A is an example of a screen showing news of photo home news, that is, image-centered news. As shown in FIG. 5B, the user can see the detailed news by moving to the corresponding press server through the corresponding image. The page can be switched. FIG. 5C is an example of a screen showing a service centered on a community, that is, a bulletin board, and FIG. 5D is an example of a screen showing an advertisement service of a fashion magazine, that is, content. There are also various web and APP contents.

6A to 6I are screen examples showing an example of a browsing advertisement. The user can be compensated for the predetermined price through various responses to the browsing advertisement as shown in FIGS. 6A to 6I.

For example, a call type renders a pay-off point when paying a call to a pay-per-view advertisement, a pay-per-click pay-per-view reward for a pay-per- The install type rewards the set point when the app is installed, and the action type renders the set point when the coupon is downloaded. In the install type, If you are drunk, you will reward the points you have set aside, and the like will reward you for the set points if you look at the full advertisement and like the Facebook page.

In addition, a survey, a personal DB type, and a content exchange type can be examples of a method of compensating a user for a predetermined price through response to an advertisement.

7A and 7B show examples of the main screen of the mobile web, in which a URL or a search word, an APP input window, a home button, a favorite, a multi-browser window, a publicity announcement area, a portal site, Lists, and affiliate mobile websites.

FIG. 8 is an example of a screen showing a browser. When a menu button is touched, the browser function key region is reversed. The browser has basic buttons such as a home button, a favorite, a new window creation, a browser window management, a web display icon to which a point is applied, a browser navigation button, a browser function setting button, a My Page button, .

Here, MyPage shows the details of points, coupons, and the like together with member information such as a telephone number and a name.

9A and 9B are examples of screens showing search results. FIG. 9A shows a Web site search result, and FIG. 9B shows an APP search result loaded on a smartphone. In this case, points are awarded when a search result ad is clicked.

10A and 10B show a list of recommended web sites of the category selected as an example of a screen of favorite by category. Go back to the category when selecting the portal. Lists are listed in order of popularity, recommendation, and new.

FIG. 11 shows an example of an event screen. When the event is clicked, a list of various events is displayed at the bottom of the screen.

In addition, although not shown in the drawings, the present invention can be applied to a case where a smartphone user uses the mobile web and the APP to surf the contents or surf the web horizontally or vertically, in a first step, The second step of confirming the rate setting, and the third step in which the advertisement area having the same full screen size as that of the content screen page is exposed on the set advertisement exposure page, the advertisement may be exposed in the full screen between the content paging.

Here, the smartphone content may not be listed as a title, but the advertisement may be exposed in a full screen between the content exposure scheme in which the content is paged or loaded continuously in the horizontal direction or in the vertical direction and between the content.

Here, the ratio of the exposure of the advertisement to the weight of the content page can be set. In addition, advertisements can be inserted immediately between content pages as needed.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the scope of the appended claims and equivalents thereof.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, Modification is possible. Accordingly, the spirit of the present invention should be understood only in accordance with the following claims, and all equivalents or equivalent variations thereof are included in the scope of the present invention.

1: Mobile web and APP reward ad server 2: User point server
3: Smartphone

Claims

A first step in which a user of the smart phone 3 performs content surfing and web surfing through a mobile web and an APP;
A second step of monitoring the reaction of the user of the smartphone 3 to the mobile web and the APP advertisement provided by the APP and the APP reward advertisement server 1 during the surfing of the mobile web and APP by the user of the smart phone 3;
The mobile web and the APP reward advertisement server 1 transmit the advertisement platform identifier ID, the advertisement ID, the user ID and the point value of the mobile web and the APP advertised by the user of the smart phone 3 to the user point server 2 A third step of transmitting; And
The user point server 2 provides points to the user of the smartphone 3 by the advertisement platform identifier ID, the advertisement ID, the user ID, and the point value for each advertisement transmitted from the APP and the APP reward advertisement server 1 Step 4 of
And a reward advertisement method through an APP.

The method according to claim 1,
Wherein the UID (Unique Identification Code) based on the smart device is automatically checked and switched to the user ID of the smartphone (3).

The method according to claim 1,
The mobile web and the APP reward advertisement server 1 can confirm at least one of the accumulation point of the user of the smart phone 3, the list of the mobile web and the APP advertisements that the user of the smart phone 3 has reacted to, And a reward advertisement method through the APP and the mobile web.

The method according to claim 1,
The mobile web and the APP reward advertisement server 1 are configured to display a list of mobile web and APP advertisements that the user of the smart phone 3 has responded to, Wherein the advertisement is played by a mobile web and an APP.

The method according to claim 1,
And a user of the smartphone (3) is allowed to apply for a reward usage for a reaction of the mobile web and an APP advertisement.

The method according to claim 1,
Wherein the mobile web and the APP reward advertisement server (1) are provided with a database of information on an advertisement platform identifier ID, an advertisement ID, a user ID, and a point value for each advertisement, .

The method according to claim 1,
When the user of the smartphone 3 installs the APP through the advertisement of the mobile web and the APP during the surfing of the mobile web and the APP during the surfing of the mobile web and the APP reward ad server 1, And a reward including a point or a coupon is given in a survey response.

The method according to claim 1,
The mobile web and the APP reward advertisement server 1 determine the degree of reaction according to the number of users of the smartphone 3 and the mobile web and APP advertisements provided to the user of the smart phone 3 surfing the mobile web and APP, The method comprising the steps of: analyzing at least a portion of the reward advertisement information in the mobile web and the APP.

The method according to claim 1,
Wherein the mobile web and the APP reward advertisement server provide a mobile web and an APP advertisement to a user of the smart phone through a mobile browser SDK.

10. The method of claim 1 or 9,
And installing the SDK through the mobile browser and providing the reward advertisement through all the browsers of the smartphone.

When a smartphone user uses the mobile web and the APP to surf the contents or surf the web horizontally or vertically;
A second step of confirming the setting of the advertisement exposure ratio between the content and the content; And
A third step in which an advertisement area having the same full screen size as the content screen page is exposed on the set advertisement exposure page
And a reward advertisement method through an APP.

12. The method of claim 11,
Wherein the smartphone content is exposed in a full screen between a content exposure scheme for paging or loading continuously or horizontally or vertically and between the content and the content.

12. The method of claim 11,
Wherein the ratio of the exposure of the content to the content of the content page can be set.

12. The method of claim 11,
Wherein the advertisement can be inserted immediately between content pages if necessary.