KR20140079642A - Advertising system and method based on self-sale promotion - Google Patents

Advertising system and method based on self-sale promotion Download PDF

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Publication number
KR20140079642A
KR20140079642A KR1020120148306A KR20120148306A KR20140079642A KR 20140079642 A KR20140079642 A KR 20140079642A KR 1020120148306 A KR1020120148306 A KR 1020120148306A KR 20120148306 A KR20120148306 A KR 20120148306A KR 20140079642 A KR20140079642 A KR 20140079642A
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South Korea
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advertiser
advertisement
operator
client
coupon
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KR1020120148306A
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Korean (ko)
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한승엽
백정흠
오인섭
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한승엽
오인섭
백정흠
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Priority to KR1020120148306A priority Critical patent/KR20140079642A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
    • G06Q30/0227—Frequent usage incentive value reconciliation between diverse systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking

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  • Business, Economics & Management (AREA)
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  • Information Transfer Between Computers (AREA)

Abstract

According to an aspect of the present invention, provided is a system for propagating a promotion material of a certain advertiser via a wire/wireless network. The system of the present invention comprises: multiple client terminals (15) which are connected to an SNS network (10); and an operator system (30) which is connected to the client terminals (15) via a network, allows a promotion material of an advertiser to be propagated, detects a transmission amount by each of the client terminals (15), and provide a predetermined reward. Therefore, the system can receive an order to produce a promotion video from a company or an advertiser, post the promotion video in a homepage of an operator, and provide connected members with a predetermined discount rate or article in return for a promotion when the connected members download information of the corresponding company to be transmitted to other people, thereby providing both the advertiser and the client with benefits and maintaining the propagation of the advertisement for a long time.

Description

[0001] The present invention relates to an advertisement system and an advertising method,

The present invention relates to a self-promoting advertisement system and an advertisement method, and more specifically, a promotional video is customized for each company or advertiser and displayed on the operator's homepage, and the connected members download information of the corresponding company, And to provide a discount rate or an article predetermined by the company in exchange for the advertisement, when the advertisement is transmitted.

Regardless of the size of the company, the importance of advertising using human and physical networks is very high. Especially, in the situation where new wired / wireless communication networks appear every day differently, small and medium sized companies are increasing their interest in physical networks rather than human networks. This is reflected in the fact that many patents have been filed in relation to advertisements of companies.

As an example of the prior patent, Korean Patent Registration No. 1136730 discloses a method of extracting groups by analyzing a CDR storing a call history of a user terminal; Receiving advertisement information from an external device in an SNS advertisement system; Searching for a user profile and selecting a particular person to match with the advertisement information; Selecting an upper rank user among the customer network values calculated in the system; Selecting a target group among the specific persons and the upper rank users; And transmitting advertisement information to a target group selected in the system. Accordingly, the user receives only the advertisement reflecting the recent interest or hobby, and the advertiser expects the advertisement cost to be minimized.

As another example of the prior patent, Korean Unexamined Patent Publication No. 2008-0087205 discloses a portable terminal which receives coupon issuing information; A coupon issuing server for issuing a coupon corresponding to the information of the first portable terminal; An advertisement terminal for transmitting advertisement information to the coupon-issuing server and registering an advertisement included in the coupon; And an SNS server for registering the coupon in the SNS matching the user of the first portable terminal using the coupon registration information. Accordingly, the user who receives the coupon expects the effect that the advertisement included in the coupon can be promoted to other users.

However, according to the above-mentioned prior patent, SNS which is relatively recent has been utilized, but its advantage is not fully utilized in comparison with the conventional advertisement method, and therefore, when a certain point of time is elapsed, it is difficult to expect the spread of advertisement.

Korean Patent Registration No. 1136730 "Advertising Method and its SNS Advertisement System" (Published on June 11, 2009) Korean Patent Publication No. 2012-0087205 "Coupon Issuance System Including Advertisements and Method of Operation" (Published on Aug. 7, 2012)

In order to solve the above-mentioned problems, the present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide a method and system for ordering a promotional video for each vendor or advertiser, displaying the promotional video on the operator's homepage, The present invention provides an advertising system and an advertisement method of a self-promoting method that enables a company to maintain profitability for a long period of time by providing benefits to both an advertiser and a consumer by providing predetermined discount rates or articles in exchange for publicity.

In order to achieve the above object, according to one aspect of the present invention, there is provided a system for propagating an advertisement of a specific advertiser on a wired / wireless network, comprising: a plurality of client terminals connected to an SNS network; And an operator system coupled to the client terminal through a network to permit transmission of the advertiser's PR, and to detect the amount of transmission by each client terminal and provide the set compensation.

According to another aspect of the present invention, there is provided an advertising information server, comprising: an advertising information server for receiving advertisement information from a public information server; And counts.

According to another aspect of the present invention, there is provided a method of propagating an advertisement of a specific advertiser on a wired / wireless network, the method comprising the steps of: (a) (b) transmitting and counting the advertiser's PR for each client who is a member; (c) issuing and transmitting a coupon applying the agreed discount rate corresponding to the counted transmission amount; And (d) processing the provision of the goods or services between the client and the advertiser.

It should be understood, however, that the terminology or words of the present specification and claims should not be construed in an ordinary sense or in a dictionary, and that the inventors shall not be limited to the concept of a term It should be construed in accordance with the meaning and concept consistent with the technical idea of the present invention based on the principle that it can be properly defined. Therefore, the embodiments described in the present specification and the configurations shown in the drawings are merely the most preferred embodiments of the present invention, and not all of the technical ideas of the present invention are described. Therefore, It is to be understood that equivalents and modifications are possible.

According to the present invention, according to the present invention, a promotional video for each company or advertiser is customized and displayed on the operator's homepage, and when the connected members download the information of the company and transmit the information to the other party, By providing the discount rate and the goods that have been set, the advertiser and the consumer can benefit from maintaining the propagation power of the advertisement for a long period of time.

1 is a schematic diagram showing a hardware configuration of an advertisement system according to the present invention;
2 is a flowchart showing an advertising method using an advertisement system according to the present invention.
3 is an exemplary diagram of an operator homepage applied to the advertisement system according to the present invention

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

One aspect of the present invention pertains to a system for propagating a particular advertiser's promotional material over a wired or wireless network. A wired and wireless network means the Internet and a telephone network but is not necessarily limited thereto. An advertiser is typically a representative of a small or medium sized company or a business agent who has been entrusted with it. The promotional material includes video information of a business, a URL address containing business information, and the like.

According to the present invention, a plurality of client terminals 15 connected to the SNS network 10 are provided as resources. As an example of the SNS network 10, KakaoTalk, Tropical, and Facebook are mainly targeted, but it does not exclude other general text services. KakaoTalk allows 1: 1 chat as well as group chat without signing up and logging in and sending and receiving video material free of charge. Twitter can send and receive information between client terminals 15 as a 140-character short text blog, and Facebook can communicate and exchange information between client terminals 15 to a human network management site similar to cyworld. SNS initially remained on the Internet and PC level, but with the spread of smartphones, wireless Internet became common, and services are available anytime and anywhere, and the propagation power of promotional materials is very large.

According to the present invention, the operator system 30 is connected to the client terminal 15 via the network to allow transmission of the advertiser's promotional material, detects the amount of transmission by each client terminal 15, Function. The operator system 30 is connected to the consumer of the client terminal 15 through the homepage as shown in FIG. The advertiser may access the operator system 30 through the network 10 when the advertiser has the advertiser server 20. [ It also plays a role of an advertiser who is a subject of consumer consumption having a client terminal 15 and also advertises a specific company. Accordingly, the operator system 30 of the present invention mainly performs performing differentiated compensation to the customer of the client terminal 15 according to the propagation performance of the advertiser's promotional material.

As a detailed configuration of the present invention, the operator system 30 detects the state of reproduction or download of the promotional material in the advertisement information server 32, generates a coupon in the form of a picture file to which the serial number is assigned by the coupon issuing server 34 And the communication server 36 counts the propagation state of the promotional material. The advertisement information server 32 categorizes and stores various promotional materials of the company, and at the same time, transmits them to the members free of charge. The coupon issuing server 34 records the codes, issuance numbers, expiration dates, etc. of each company in the form of a file (JPG) so that duplicate or illegal use is impossible. The communication server 36 counts the volumes of the promotional material transmitted through the respective client terminals 15 and also includes the amount of the promotional material transmitted between the client terminals 15 at this time.

As a detailed configuration of the present invention, the coupon issuing server 34 may instantaneously issue a coupon to the client terminal 15 immediately upon reproduction or downloading of the promotional material. Alternatively, the client terminal 15 may transmit the coupon to the client terminal 15 through the operator's homepage It is also possible to automatically transmit the promotional material to the KakaoTalk or the like.

Another aspect of the present invention relates to a method of propagating a particular advertiser's promotional material over a wired or wireless network, with reference to FIG. The definitions of the advertiser, the promotional material, and the network are the same as those of the system description of FIG. 1 described above.

In the present invention, a publicity material requested by an advertiser is produced and linked to an operator's homepage. When the advertiser asks the operator for the advertisement (S10), the operator creates a movie about the goods / services of the advertiser and registers it on the operator's homepage. At the same time, the operator processes the task (S20) of securing and authenticating the consumer in the plurality of client terminals 15 as members through the homepage.

In addition, the present invention carries out steps of transmitting and counting the advertisements of the advertisers for each client subscribed as a member. When the specific client terminal 15 clicks the advertisement of the specific advertiser on the operator's homepage, the advertisement is transmitted (S30), and the amount of transmission of the advertisement through the client terminal 15 is counted (S40). If the promotional material is downloaded from a specific client terminal 15 and transmitted to a number of other client terminals 15, the performance is counted and used as objective data for rewarding coupons and the like in the future.

In addition, the present invention goes through a step S50 of issuing and transmitting a coupon to which the discount rate is applied corresponding to the counted transmission amount. The relationship between the amount of the promotional material and the discount rate is agreed between the operator and the advertiser in advance and clearly specified on the operator 's homepage. Coupons are just one example, and advertisers may apply a separate discount scheme. The coupon is preferably maintained by the coupon issuing server 34 of the operator system 30, but it does not exclude that it is provided online by the advertiser server 20 or provided by the advertiser offline, as the case may be.

The present invention also includes a step of processing the provision of goods or services between the client and the advertiser. The customer having the client terminal 15 can present the coupon to the advertiser and request the discounted purchase (S60). The advertiser company provides the goods or services at a discounted price in response to the request of the consumer (S70). Of course, the purchase request (S60) and the goods / service provision (S70) may be processed through the advertiser server (20) or partially offline.

In Fig. 3, "Daegu Fang", which is the operator's homepage, manages the information of each customer owned by the company, and implements the service for the propagation of the advertisement image of the company. At this time, as one of various modifications of the present invention, not only the member who is connected to the operator's homepage, but also the promotional video address of the company that is installed in the blog or cafe managed by Daegu Fang, When the text is received, the publicity image is interlocked and reproduced, or the publicity image file is directly sent to the recipient's smartphone to be reproduced immediately.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit and scope of the invention as defined by the appended claims. It is therefore intended that such variations and modifications fall within the scope of the appended claims.

10: SNS network 15: client terminal
20: Advertiser server 30: Operator system
32: Ad information server 34: Coupon issuing server
36: communication server

Claims (3)

Claims 1. A system for spreading advertisements of particular advertisers over a wired or wireless network, comprising:
A plurality of client terminals 15 connected to the SNS network 10; And
And an operator system 30 connected to the client terminal 15 via a network to permit transmission of the advertiser's advertisement and to detect the amount of transmission by each client terminal 15 and provide the set compensation. Advertising system of self-promotional method. The method according to claim 1,
The operator system 30 detects the state of reproduction or downloading of the promotional material in the advertisement information server 32, generates a coupon in the form of a picture file in which the serial number is given by the coupon issuing server 34, And the advertisement state of the advertisement is counted. A method for propagating a particular advertiser's promotional material over a wired or wireless network, comprising:
(a) creating a promotional article requested by an advertiser and linking the promotional article to an operator homepage;
(b) transmitting and counting the advertiser's PR for each client who is a member;
(c) issuing and transmitting a coupon applying the agreed discount rate corresponding to the counted transmission amount; And
(d) processing the provision of the goods or services between the client and the advertiser.
KR1020120148306A 2012-12-18 2012-12-18 Advertising system and method based on self-sale promotion KR20140079642A (en)

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KR1020120148306A KR20140079642A (en) 2012-12-18 2012-12-18 Advertising system and method based on self-sale promotion

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KR1020120148306A KR20140079642A (en) 2012-12-18 2012-12-18 Advertising system and method based on self-sale promotion

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101682647B1 (en) * 2016-05-27 2016-12-05 조현수 Social network server and method for providing social network service using the same

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101682647B1 (en) * 2016-05-27 2016-12-05 조현수 Social network server and method for providing social network service using the same

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