KR20140006383A - Product selling system and server for connecting on-line shopping and home-shopping - Google Patents

Product selling system and server for connecting on-line shopping and home-shopping Download PDF

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Publication number
KR20140006383A
KR20140006383A KR1020120073131A KR20120073131A KR20140006383A KR 20140006383 A KR20140006383 A KR 20140006383A KR 1020120073131 A KR1020120073131 A KR 1020120073131A KR 20120073131 A KR20120073131 A KR 20120073131A KR 20140006383 A KR20140006383 A KR 20140006383A
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South Korea
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information
product
sales
home shopping
server
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KR1020120073131A
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Korean (ko)
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정준영
배진한
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(주) 씨제이오쇼핑
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Publication of KR20140006383A publication Critical patent/KR20140006383A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0206—Price or cost determination based on market factors
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0214—Referral reward systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]

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  • Data Mining & Analysis (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention relates to an on-line shopping and home-shopping product selling system and a server and, more specifically, to a system including an on-line server which receives information of selling products from a seller terminal, receives estimation information on the selling product by consumers from a user terminal, calculates an interest index of selling products by analyzing the estimation information, transmits information of selling products with a high interest index to a home-shopping server, and sells products whose information is not transmitted to the home-shopping server or products whose product information is transmitted from the home-shopping server; and a home-shopping server which receives information of selling products from the on-line server, which processes information of the product information in to a form possible to provide in a home-shopping channel, which sells products through the home-shopping channel, which calculates a selling index by monitoring it, and which determines later-selling method of selling products with reference to the product index. [Reference numerals] (AA) Payment server; (BB) Authentication server; (CC) Broadcasting system

Description

Product Selling System and Server for connecting On-line shopping and Home-shopping}

The present invention relates to an online-home shopping interlocking sales system, and more particularly, by interlocking an online shopping mall and home shopping, a seller can secure various sales channels according to a user's evaluation, and additionally to the seller and the buyer according to the sales performance. It relates to a sales system that can provide benefits.

Recently, due to the development of communication technology and the diversification and popularization of media, electronic commerce through multi media such as internet and cable TV, which replaces the conventional commerce method, which depended on face-to-face sales method, is being activated. These new commerce media can be classified into the Internet and broadcasting, which have advantages and disadvantages according to the characteristics of each media.

The Internet is distinguished from conventional broadcasting in that uplink transmission as well as downlink information is available, that is, a user can select necessary information or provide information to a service provider. Therefore, various services are possible by using the characteristics of the Internet, and it is possible to provide an on-demand service according to the user's taste.

On the other hand, the broadcasting network has a wide frequency band, which has the advantage that the transmission speed of the broadcast is faster than the Internet, and has the ability to transmit data to many end users at the same time by using a high TV penetration rate. In terms of surpassing the Internet. However, the existing broadcasting method was only capable of transmitting top-down information, and it was impossible for the viewer to directly select necessary information.

Conventional home shopping has a problem of selecting a product to be sold by an operator of a home shopping channel and proceeding home shopping without efficiently identifying which product the home shopping viewer desires. It was done separately.

The present invention is to solve the problems of the prior art, it is to enable the seller and the buyer to trade goods in a variety of ways through the interworking of home shopping and online shopping.

In addition, by allowing additional distribution channels for the product selected by the user, it can cause a fair competition to the seller, and aims to ensure that a good product is traded.

The online-home shopping linked sales system of the present invention for solving the above problems is to receive the information of the sale product from the seller terminal, receive the user's evaluation information on the sale product from the user terminal, and analyze the evaluation information It calculates the interest index of the product sold, transmits the information of the sale product with a high rank of the interest index to the home shopping server, and the product that has not been sent to the home shopping server or the product information transmitted from the home shopping server to the online shopping mall Receive the information of the sale product from the online server and the online server to sell through, process the information of the sale product into a form that can be provided in the home shopping channel, and sells and monitors the product through the home shopping channel to calculate the sales index Subsequent sales of goods sold based on the sales index And a home shopping server to determine the type.

On the other hand, the online server according to an embodiment of the present invention is a product information receiving unit for receiving the information of the goods sold from the seller terminal or the product information transmitted from the home shopping server, the goods sold from the seller terminal to the goods information receiving unit Evaluation information receiving unit for receiving the evaluation information for the user information from the user terminal, the evaluation information analysis unit for calculating the interest index of the sale product, and transmits the information of the sale product with a high rank of the interest index to the home shopping server And a ranking determiner and an on-line sales unit that sells a product whose product information has not been transmitted to the home shopping server or a product whose product information has been transmitted from the home shopping server to the product information receiving unit through an online shopping mall.

Home shopping server according to an embodiment of the present invention is a sales product information receiving unit for receiving information of the sale product from an online server, a sales information providing unit for processing the information of the sale product in a form that can be provided in the home shopping channel, the home shopping channel It includes a home shopping sales unit that enables the sale of goods through and a sales monitoring unit for calculating a sales index by monitoring the products sold through the home shopping sales.

According to the present invention, it is possible to sell a product having high sales potential through various channels by fair competition of a seller and evaluation of a user who is willing to purchase.

As home shopping and online shopping are linked, sellers can secure a variety of sales channels, and buyers can also easily access high-quality products, and owners of online shopping malls and home shopping channels can benefit from product sales.

In addition, by allowing additional distribution channels for the product selected by the user, it can cause a fair competition to the seller, it is possible to ensure that a good product is traded.

1 is a block diagram showing an embodiment of an online-home shopping linked sales system of the present invention.
2 is a block diagram illustrating an embodiment of an online server of the present invention.
3 is a block diagram showing an embodiment of an online sales unit on an online server of the present invention.
Figure 4 is a block diagram showing an embodiment of a home shopping server of the present invention.
5 is a block diagram illustrating an embodiment of a home shopping sales unit on a home shopping server according to the present invention.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing an embodiment of an online-home shopping linked sales system of the present invention.

The online-home shopping linked sales system of the present invention receives information of a sale product from a seller terminal, receives user evaluation information on the sale product from a user terminal, and calculates an interest index of the sale product by analyzing the evaluation information. And, the information of the sale products with a high ranking of the interest index is transmitted to the home shopping server 200, the product information is not sent to the home shopping server 200 or the product information transmitted from the home shopping server 200 online Receives the information of the sale product from the online server 100 and the online server 100 that sells through a shopping mall, processes the information of the sale product into a form that can be provided in a home shopping channel, and sells the product through the home shopping channel. Calculate the sales index and determine how to sell the product later based on the sales index. It includes a home shopping server 200.

As described in the background technology of the invention, in the past, a seller makes a home shopping channel to sell his product through a home shopping channel. It was decided whether to allow. The broadcasting company that produced and operated the home shopping channel became the main agent to select the product to be sold in the home shopping channel. Accordingly, the broadcasting contents were planned and produced, and the home shopping broadcast was conducted to sell the product.

However, in an embodiment of the present invention, the user who decides the product to sell in home shopping is a user, not a broadcaster. Unlike the related art, the user decides which products are to be sold in home shopping. The user is a potential buyer interested in the product and willing to purchase the product, and the user's evaluation of the product is a barometer that can accurately predict the sale of the product. Rather than simply predicting a buyer's demand or sales from a seller or broadcaster of a product, a prospective buyer of the product can evaluate the product directly and review the product to reflect preferences to accurately predict what the user wants and needs. And by selling it, the seller or home shopping channel operator can expect an increase in sales.

To this end, the online-home shopping linked sales system of the present invention operates in conjunction with an online server 100 for online shopping (eg, internet shopping) and a home shopping server 200 for home shopping. Due to the limitations of the broadcasting system, home shopping channels are difficult to check the user's evaluation and goodwill of a particular product before the product is sold. However, the present invention integrates the characteristics of online shopping by combining the home shopping server 200 and the online server 100 with home shopping, which facilitates the evaluation and participation of the user, and the seller's suggestion of goods easily. Synergy can be exhibited.

The online-home shopping linked sales system of the present invention transmits a product that the seller wants to sell from the seller terminal to the online server 100. The seller terminal includes various electronic devices such as a computer, a smartphone, a tablet PC, a mobile communication terminal, which can be linked with the online server 100 and a wired / wireless network. The online server 100 receives the information of the merchandise from the seller terminal, and processes the information into a form that can be checked by the user terminal. The user terminal is also a concept encompassing all the electronic devices that the user can use the online shopping includes a computer, a smartphone, a tablet, a mobile communication terminal.

After receiving the user's evaluation information on various products, the interest index for each product is calculated. Since a sale product having a high rank of interest index corresponds to a product having a high intention to purchase by the user, the product transmits information of the product to the home shopping server 200 so that the product can be sold through various channels. The merchandise having low rank of interest index or merchandise transmitted from the home shopping server 200 may be sold in an online shopping mall operated by the online server 100.

On the other hand, the home shopping server 200 receives the information on the high ranking products of interest index from the online server 100, and processes it into a form that can be provided in the home shopping channel. Since online shopping and home shopping channels have inherent differences between the Internet and broadcasting, in order to sell products through home shopping channels, product information must be processed into a form that can be used in broadcasting. When the home shopping server 200 of the present invention is connected to the broadcasting system of the home shopping channel and the product sales broadcast is carried out through the home shopping channel, the data processing for the consultation, order, and sale of the goods is made through the home shopping server 200. Monitor this to calculate your sales index. The sales index quantifies the performance of home shopping channel sales products. The home shopping server 200 determines a later sale method of the sale product based on the sales index.

The evaluation information received from the user terminal in the online server 100 of the present invention includes at least one of the number of views, comment input number, purchase reservation number, purchase decision number, or evaluation index input value of the sale product information by the user terminal. The interest index is calculated by weighting one or more evaluation information, respectively. The evaluation information is an index indicating a user's interest and affinity for a specific product. In general, rather than searching for product information, comment input, purchase reservations, and purchase decisions reflect the user's active interest and intention to purchase. It has a higher weight than the number of views, but it can be adjusted according to the characteristics of each product, and the weight of the number of comments input, the number of purchase reservations, and the number of purchase decisions is not necessarily higher than the number of views of the product information.

On the other hand, the online-home shopping interlocking sales system of the present invention, if the sales index of the goods sold in the home shopping server 200 is more than a predetermined criterion to be able to sell the product using the home shopping channel in the future, the sales index is less than the predetermined criterion In this case, information of the merchandise is transmitted to the online server 100 to be sold through the online shopping mall. In other words, the sales channels provided vary according to sales performance, and the products with excellent sales performance can be sold through various channels, thereby maximizing the sales volume of products, and increasing sales volume through good competition among sellers. can do.

2 is a block diagram showing an embodiment of the online server 100 of the present invention.

One embodiment of the online server 100 of the present invention is a product information receiving unit 110 for receiving the information of the goods sold from the seller terminal or the goods information transmitted from the home shopping server 200, the evaluation information on the goods sold The evaluation information receiving unit 120 for receiving the information from the user terminal, the evaluation information analysis unit 130 for calculating the interest index of the sale product by analyzing the evaluation information, the home shopping server information of the sale product having a high rank of the interest index A product for which product information has not been transmitted to the ranking information determining unit 140 and the home shopping server 200 or the product information transmitted from the home shopping server 200 to the product information receiving unit 110 is transmitted online. It includes an online sales unit 150 that sells through a shopping mall.

The seller wishing to sell the product may transmit the information of the product to the online server 100 through the seller terminal, and the product information receiver 110 receives the information of the sold product from the seller terminal.

The evaluation information receiving unit 120 receives evaluation information, which is a user's evaluation of a sale product, from a user terminal for a preset time. The evaluation information includes at least one of the number of inquiry, comment input number, purchase reservation number, purchase decision number, or evaluation index input value of the sale product information by the user terminal.

The number of views of the product information is a measure of evaluating how many users are interested in the details of the product, and the number of comments input is an indicator for checking whether the user's interest is directly expressed for the product. The purchase reservation number is an index reflecting a user's intention to purchase a product of interest, and the purchase decision number is an index indicating whether the product actually reaches a purchase of a product after being interested in the product. On the other hand, the present invention, including the evaluation index, the user can directly evaluate the product before or after the purchase, which can be expressed through a star rating, a score, and the like.

Although it is possible to reflect the evaluation information at the same specific gravity, the degree of influence on actual product purchase is different for each information. Therefore, it is necessary to vary the weight of each indicator in consideration of the importance of each information and the effect on the purchase of goods.

On the other hand, these weights vary depending on the type of the product, and in general, comments input, purchase reservations, and purchase decisions reflect the user's active interest and purchase intention rather than querying the product information. The number of inputs, purchase reservations, and purchase decisions has a higher weight than the number of views of the product information, but this can be adjusted according to the characteristics of each product. It does not have to be high.

The interest index, which is an index reflecting a user's interest in the corresponding product by adding a weight to the evaluation information item, is calculated by the evaluation information analyzer 130 and ranks according to the interest index calculated by the evaluation information analyzer 130. Through the unit 140, the ranking of various sales items transmitted from various seller terminals is determined.

In the present invention, several sellers are ranked by fair competition based on user's evaluation, and the sales product is determined by calculating an interest index that reflects the purchase intention of the actual user. Unlike the product to be sold, the product is sold in a state where the intention and interest of the user with the purchase potential is reflected. Therefore, a higher sales effect and promotion effect can be obtained as compared with the conventional method.

In the case of products with high interest indices, they are given the opportunity to be sold through home shopping channels. Sellers can sell products through various channels, get opportunities to expose their products to potential buyers, and buyers can access products through various channels, making it easier for many buyers to purchase their products. This is possible by transmitting the information of the sale product having a high rank of interest index by the ranking determiner 140 of the present invention to the home shopping server 200.

On the other hand, the product of which the product information is transmitted from the home shopping server 200 in order to sell in the online shopping mall after the home shopping server or the product information is not transmitted to the home shopping server 200 because the interest index is low, the online sales unit 150 of the present invention. ) In the form available for sale in an online shopping mall.

The online sales unit 150 may sell all products having a low interest index, but considering the efficiency of online shopping mall operation, a product whose interest index is ranked in a predetermined rank, for example, a product whose interest index is within 10th place Among the home shopping server 200, it is preferable to provide a product for which product information is not transmitted in an online shopping mall. That is, the first place product is delivered to the home shopping server 200 and sold in home shopping, and the second to tenth place products are sold in an online shopping mall.

According to the above, since the products of interest (primarily filtered by the users) are uploaded to the online shopping mall, the management of the online shopping mall is easy, and the users also recognize the merchandise by other users. The advantage is that you can see the goods.

3 is a block diagram showing an embodiment of an online sales unit 150 on an online server 100 of the present invention.

According to an embodiment of the online sales unit 150 of the present invention, the sales information processing module 151 for changing the information of the sales product into a format that can be provided in the online shopping mall homepage or application, and the option selection for enabling the option selection of the sales product. A module 152, a buyer information receiving module 153 for receiving the buyer's information from the user terminal, an authentication module 154 for authenticating the buyer, and a payment module 155 for performing the payment of the option selected selling goods. Include.

An option refers to a decision that a buyer must make in purchasing a product. The concept includes one or more of the quantity, type, or size of the product to be sold. The concept is to include.

The purchaser may select an option of a product to purchase through the online shopping mall homepage or an application, and the option selection information transmitted from the user terminal is transmitted to the option selection module 152 in the online sales unit 150 on the online server 100. The information transmitted from the user terminal for the purchaser authentication, the delivery of goods, etc. is received through the purchaser information receiving module 153 of the present invention. The authentication module 154 of the present invention works with the authentication server to authenticate the buyer using the information received through the buyer information receiving module 153. The authentication server is a term for a server that stores and processes personal credit information by an authorized authority. The authentication module 154 receives the information required for authentication from the authentication server and performs an authentication procedure by comparing the purchaser's personal information input from the user terminal.

After authentication, payment is performed by the payment module 155. The payment module 155 enables the payment of the sale item selected by the buyer. The payment module 155 interworks with the payment server, transmits the payment information input from the user terminal to the payment server, and receives the payment processing result. To notify the user terminal. The payment server is a general term for a server that enables online payment through various payment methods such as card payment, mobile phone payment, and bank transfer. The concept includes a server of a VAN company, a card company server, and a bank server.

On the other hand, the online server 100 of the present invention is a sales product information storage DB 162 for storing the information of the sales goods received from the seller terminal, the evaluation information storage DB 164 for storing the evaluation information and the user's online It may further include a purchase history storage DB 166 that stores the purchase history in the shopping mall.

The sales product information storage DB 162 stores the information of the goods uploaded by the seller through the seller terminal so that the seller continuously checks what products are sold and can be used as a means of verifying the seller's creditworthiness in online transactions. do. The evaluation information storage DB 164 stores the evaluation information input by the user so that the popularity of a specific seller or a sale product can be managed cumulatively. In addition, the purchase history storage DB (166) stores the purchases made by the user in the online shopping mall, and provides the analysis so that the user may be interested in identifying the product areas and purchase inclinations, etc., to provide user-specific information. Make sure

Figure 4 is a block diagram showing an embodiment of a home shopping server 200 of the present invention.

In one embodiment, the home shopping server 200 according to an embodiment of the present invention may include a sales product information receiving unit 210 that receives information of a sale product from an online server 100, and processes the information of the sale product into a form that can be provided in a home shopping channel. Sales monitoring unit 240 for calculating the sales index by monitoring the products sold through the sales information providing unit 220, the home shopping sales unit 230 and the home shopping sales unit 230 to enable the sale of goods through the home shopping channel ).

The sales product information receiving unit 210 is configured to receive information on a product having a high interest index, that is, competitively available, from the online server 100 in the online server 100. Since the product sales in the online shopping mall and the product sales using the home shopping channel are different from each other in the basic sales method, the sales information providing unit 220 of the present invention provides the information of the sales goods received from the online server 100 in the home shopping channel. Process as much as possible.

The sales information providing unit 220 is configured to process the product information so that the home shopping sales unit 230 can proceed to sell the product through the home shopping channel. In addition to determining the broadcast time suitable for the sale of the product, it selects and provides the necessary data for broadcasting the product, such as background music, a stage planning portfolio, screen composition graphics, and a broadcast scenario.

Since the appropriate day and time of the broadcasting are different depending on the type and characteristics of the product, and there are a person in charge and a shopping host who specialize in the product, the sales information provider 220 may maximize the sale of the product and enable smooth broadcasting. Take product information into account.

The home shopping server 200 of the present invention may further include a broadcast data storage DB 266 for storing broadcast material including at least one of a home shopping broadcast scenario sample, background music, a stage planning portfolio, or a graphic sample for screen configuration. have. In the sales information providing unit 220, the broadcasting data included in the broadcasting data storage DB 266 is used to process the information of the selling product into a form that can be provided in the home shopping channel. Do.

On the other hand, one embodiment of the home shopping server 200 of the present invention further includes a representative / shopping host information storage DB 262 that stores information about the person in charge of home shopping content planning and the shopping host for the home shopping content, and thus Accordingly, the sales information providing unit 220 searches for information stored in the person in charge / shopping host information storage DB 262 and selects a person in charge and a shopping host matching the information of the product for sale.

In order to designate a person in charge of producing a product related to a product in a home shopping channel, a broadcasting process and a product sale, and a shopping host, the sales information providing unit 220 stores the person in charge of the person in charge of the person in charge of the person / shopping host information storage DB 262. Based on the history of home shopping contents planning, past sales of products, and information on specialty fields or areas of interest, an algorithm is established to determine the person and the shopping host who are most relevant to the product to be sold. To be specified.

The home shopping sales unit 230 is connected to the broadcasting system of the home shopping channel in a configuration that enables the sale of goods through the home shopping channel, and accepts the purchaser's product order according to the broadcast progress, and enables authentication and payment.

The sales monitoring unit 240 monitors the products sold through the home shopping sales unit 230 and calculates a sales index, which is an index indicating sales performance. The sales index of the present invention includes real-time product sales volume information and sales trends by time. It is calculated using at least one of information or product inquiry status information.

On the other hand, the home shopping server 200 of the present invention further includes a content storage DB 264 for storing home shopping contents produced by the person in charge or the shopping host. The content stored in the content storage DB 264 may be used when the content is rebroadcast or resold on the home shopping, and the content may be cumulatively used to produce the content later.

In one embodiment of the home shopping server 200 of the present invention further includes a sales method determination unit 250. The sales method determination unit 250 is configured to determine a future sales method of the sale product according to the grade of the sales index calculated by the sales monitoring unit 240.

In one embodiment of the present invention provides additional benefits to the seller and the buyer in accordance with the sales performance through the home shopping channel. If the sales index is greater than or equal to a predetermined criterion, the home shopping channel is used for future sales, and if the sales index is less than the predetermined criterion, information of the merchandise is transmitted to the online server 100 to be sold in an online shopping mall. This is a good sales result, which generates a lot of profits for sellers and home shopping channels, and gives many buyers the opportunity to sell the products that can be sold again using the home shopping channels. It can be an incentive to induce sales, and buyers can also easily and easily meet the goods they want to purchase, so as not only to meet the needs of buyers, but also to operate the home shopping server 200 and online-home shopping interlocking sales system. As a subject can gain more operating costs from the increase in sales performance, this competitive system can benefit both sellers, buyers and brokers.

On the other hand, a product whose sales index is less than a predetermined standard is no longer organized on the home shopping channel, and information of the product is transmitted to the online server 100 to be sold on the online shopping mall.

In one embodiment of the present invention may further include an event providing unit 270 that provides benefits to buyers and sellers of goods with a sales index of more than a predetermined criterion. The buyer to be benefited may be selected at random or the benefit may be provided to all buyers. In the case of providing benefits by selecting specific buyers, for example, buyers who have generated a lot of profits to the seller may be selected according to the purchase amount or purchase amount. It is not. In addition, it is possible to provide a benefit to a seller of a product whose sales index is higher than or equal to a predetermined criterion, that is, a seller who achieves a predetermined sales target.

5 is a block diagram showing an embodiment of the home shopping sales unit 230 on the home shopping server 200 of the present invention.

The home shopping sales unit 230 may include a home shopping option selection module 231 for selecting an option of a sale product, a home shopping buyer information receiving module 232 for receiving information of a buyer from a user terminal, and a home shopping authentication module for authenticating a buyer ( 233) and a home shopping payment module 234 that performs payment of the option selected sale product. The home shopping sales unit 230 on the home shopping server 200 has a configuration substantially similar to that of the online sales unit 150 on the online server 100. However, online shopping and home shopping are different in this part because the user selects an option differently. Since home shopping is a telephone order in principle, it is necessary to recognize the selection by telephone, that is, by entering a number using the keypad or by the user's voice. do. That is, it should be able to interpret the signal generated by the keypad number or to recognize and interpret the buyer's voice signal. In addition, it should be possible to recognize the type of signal that can be used when ordering home shopping.

As described above, the online-home shopping linked sales system, the online server 100, and the home shopping server 200 of the present invention induce competition between sellers by a structure different from the prior art and are evaluated by a user having substantial purchasing power. By selecting a competitive product can be provided through a variety of sales channels, the seller, broker, buyers can benefit.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the inventions. You should see.

100 online server 110 product information receiver
120 Evaluation information receiver 130 Evaluation information analyzer
140 Rankings 150 Online Sales
151 Sales Information Processing Module 152 Option Selection Module
153 Buyer Information Receive Module 154 Authentication Module
155 Payment Module 162 Save Sales Item Information DB
164 Save Evaluation Information DB 166 Save Purchase History DB
200 home shopping server 210 sales product information receiver
220 Sales information provider 230 Home shopping sales department
231 Home shopping option selection module 232 Home shopping buyer information receiving module
233 Home Shopping Authentication Module 234 Home Shopping Payment Module
240 Sales monitoring unit 250 Sales method decision unit
262 Contact / Shopping Host Information Storage DB
264 Content storage DB 270 event provider

Claims (18)

Receive information of the sale product from the seller terminal, receive the user's evaluation information on the sale product from the user terminal, calculate the interest index of the sale product by analyzing the evaluation information, the sale product of high ranking of the interest index An online server that transmits the information to the home shopping server and sells the product whose product information is not transmitted to the home shopping server or the product whose product information is transmitted from the home shopping server through an online shopping mall; And
Receive the information of the sale product from the online server, process the information of the sale product into a form that can be provided in the home shopping channel, sells and monitors the product through the home shopping channel to calculate the sales index and based on the sales index A home shopping server for determining a later sale method of the sale product;
Online-home shopping interlocking sales system that includes
The method of claim 1, wherein the evaluation information includes at least one of a number of views, a comment input number, a purchase reservation number, a purchase decision number, or an evaluation index input value of the sale product information by the user terminal, and the interest index is one or more. Online-home shopping linked sales system, characterized in that it is calculated by giving weight to each evaluation information
The method of claim 1, wherein when the sales index is greater than or equal to a predetermined criterion, a home shopping channel is used for future sales, and when the sales index is less than or equal to a predetermined criterion, information about the merchandise is transmitted to the online server to be sold in an online shopping mall. Online-Home Shopping Interlocking Sales System
A commodity information receiving unit which receives commodity information transmitted from a seller terminal or commodity information transmitted from a home shopping server;
An evaluation information receiving unit configured to receive evaluation information on a sale product transmitted from the seller terminal to the product information receiving unit from a user terminal;
An evaluation information analysis unit for analyzing the evaluation information and calculating an interest index of the sale product;
A ranking determiner which transmits information of a sale product having a high rank of the interest index to a home shopping server; And
An online sales unit that sells a product whose product information has not been transmitted to the home shopping server or a product whose product information has been transmitted from the home shopping server to the product information receiving unit through an online shopping mall;
Online server containing
The method according to claim 4, wherein the evaluation information includes at least one of the number of views, comments input number, purchase reservation number, purchase decision number or evaluation index input value of the sale product information by the user terminal,
The interest index is calculated by giving weight to each of the at least one evaluation information, the online server
The method of claim 4, wherein the online sales unit
A sales information processing module for changing the information of the sales product into a format that can be provided in an online shopping mall homepage or an application;
An option selection module for enabling an option selection of the sale product;
A buyer information receiving module which receives the buyer's information from the user terminal;
An authentication module for authenticating the buyer; And
A payment module for performing payment of the option selected sale product;
Online server containing
The method of claim 6,
The option includes one or more of a quantity, type, or size of goods for sale,
The authentication module is linked with the authentication server, and authenticates by comparing the information stored in the authentication server with the purchaser's personal information input from the user terminal,
The payment module interworks with a payment server, and transmits the payment information input from the user terminal to the payment server, and receives a payment processing result and notifies the user terminal.
The method of claim 4,
A selling product information storage DB for storing information of the selling product received from the seller terminal;
An evaluation information storage DB for storing the evaluation information; And
A purchase history storage DB for storing a purchase history of the user in the online shopping mall;
Online server, characterized in that it further comprises
A merchandise information receiving unit for receiving merchandise information from the online server;
A sales information providing unit configured to process the information of the selling product into a form that can be provided in a home shopping channel;
A home shopping sales unit enabling product sales through the home shopping channel; And
A sales monitoring unit monitoring a product sold through the home shopping sales unit and calculating a sales index;
Home shopping server including
10. The method of claim 9, further comprising a broadcast data storage DB for storing the broadcast material including at least one of a home shopping broadcast scenario sample, background music, stage planning portfolio or graphic sample for screen composition,
The sales information provider retrieves the broadcast data stored in the broadcast data storage DB and extracts the broadcast data suitable for the information of the sale product.
The method according to claim 9, further comprising a person in charge of the home shopping content planning and shopping host for the information on the shopping host for the home shopping content is stored in the store / shopping host information storage DB,
The sales information providing unit searches for information stored in the representative / shopping host information storage DB and selects a representative and a shopping host matching the information of the sales product.
The method of claim 11,
The sales information providing unit may be a person who is highly related to the product and a shopping host based on a home shopping contents planning history of a person in charge stored in the person / shopping host information storage DB, past product sales results, a professional field or a desired field information. Home shopping server, characterized in that driven by the algorithm to determine
The home shopping server as set forth in claim 11, further comprising a content storage DB storing home shopping contents produced by the person in charge or the shopping host.
The method of claim 9, wherein the home shopping sales unit
A home shopping option selection module for enabling an option selection of the sale product;
A home shopping shopper information receiving module for receiving shopper information from the user terminal;
A home shopping authentication module for authenticating the buyer; And
A home shopping payment module that performs payment of the option selected sale product;
Home shopping server including
The home shopping server of claim 9, further comprising a sales method determination unit configured to determine a future sales method of the sale product according to a grade of the sales index calculated by the sales monitoring unit.
The home shopping server of claim 9, wherein the sales index is calculated using at least one of real-time product sales information, hourly sales trend information, and product inquiry status information.
Claim 15
When the sales index is greater than or equal to a predetermined criterion, the home shopping channel is used for future sales, and when the sales index is less than or equal to the predetermined criterion, the home shopping server comprises transmitting information of the merchandise to the online server for sale in an online shopping mall.
The home shopping server of claim 9, further comprising an event provider configured to provide benefits to buyers and sellers of products having a sales index greater than or equal to a predetermined criterion.
KR1020120073131A 2012-07-05 2012-07-05 Product selling system and server for connecting on-line shopping and home-shopping KR20140006383A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101976428B1 (en) 2017-12-21 2019-05-10 애니포인트미디어 주식회사 System of broadcasting personalized home shopping contents
KR101985743B1 (en) 2017-12-21 2019-06-04 애니포인트미디어 주식회사 Apparatus of providing personalized home shopping contents
KR102517314B1 (en) * 2022-11-30 2023-04-03 주식회사 고래상어 Video production system through automatic template creation in live commerce broadcasting service

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101976428B1 (en) 2017-12-21 2019-05-10 애니포인트미디어 주식회사 System of broadcasting personalized home shopping contents
KR101985743B1 (en) 2017-12-21 2019-06-04 애니포인트미디어 주식회사 Apparatus of providing personalized home shopping contents
WO2019124764A1 (en) 2017-12-21 2019-06-27 애니포인트미디어 주식회사 Apparatus for providing personalized home shopping
WO2019124763A1 (en) 2017-12-21 2019-06-27 애니포인트미디어 주식회사 Customized home shopping broadcasting system
US11044531B2 (en) 2017-12-21 2021-06-22 Anypoint Media Co., Ltd. Personalized home shopping providing apparatus
US11671643B2 (en) 2017-12-21 2023-06-06 Anypoint Media Co., Ltd. Personalized home shopping broadcast system
KR102517314B1 (en) * 2022-11-30 2023-04-03 주식회사 고래상어 Video production system through automatic template creation in live commerce broadcasting service

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