KR20130021244A - Broadcasting and chatting system - Google Patents

Broadcasting and chatting system Download PDF

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Publication number
KR20130021244A
KR20130021244A KR1020110083644A KR20110083644A KR20130021244A KR 20130021244 A KR20130021244 A KR 20130021244A KR 1020110083644 A KR1020110083644 A KR 1020110083644A KR 20110083644 A KR20110083644 A KR 20110083644A KR 20130021244 A KR20130021244 A KR 20130021244A
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KR
South Korea
Prior art keywords
server
customer
chat
terminal
video
Prior art date
Application number
KR1020110083644A
Other languages
Korean (ko)
Inventor
이준한
박경태
Original Assignee
(주)로드원
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
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Priority to KR1020110083644A priority Critical patent/KR20130021244A/en
Publication of KR20130021244A publication Critical patent/KR20130021244A/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25808—Management of client data
    • H04N21/25825—Management of client data involving client display capabilities, e.g. screen resolution of a mobile phone
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Abstract

The present invention provides a web server that provides an interface for a customer to access through a data communication network or a wired or wireless Internet using a terminal; Message server for supporting customers connected to the web server to chat with each other through the terminal; A broadcast server providing a live chat transmitted through a terminal to a customer having a chat through a message server so as to be listened to at a customer's terminal having a chat; A media server configured to process video data provided by a customer who chats through a message server and to view or listen to the terminal of the customer who chats; An advertisement server for exposing the advertisement image previously provided to the terminal of the customer by the web server; And a DB server for storing and managing information on customers and for storing data for operating the system.
According to the present invention, in addition to the existing text or video chat service, broadcast and recorded video can be provided to customers at the same time chatting, and the profitability of the service provider by providing video, image, text, etc. of commercial information such as advertising I can guarantee it.

Description

Broadcasting chat system {Broadcasting and chatting system}

The present invention relates to a broadcast chat system, and more specifically, to not only the existing chat service, but also broadcast and recorded video can be provided simultaneously with the customer chat, such as video, image, text of commercial information such as advertising The present invention relates to a broadcast chat system for ensuring profitability of a service provider by providing.

In general, a chatting service that connects to a chat server through a computer network and communicates with other users who are connected at the same time is widely used.

Such a chat service is mainly provided by a communication service provider to establish its own server, and a user uses a terminal to connect to the server through the Internet, and then use a chat service. The data is transmitted to a server through a communication network or the wired or wireless Internet. The server receives the text and transmits the text to a terminal of another customer connected to the Internet for display.

In recent years, the Internet has become widespread, and the chat service has become more active. It is achieved by a customer opening a chat room in a server and having other customers enter the chat room and have daily conversations. Conversations are also being used.

However, such a conventional chat service has a problem in that various services including a video are shared or provided by a customer by simply exchanging text.

Meanwhile, recently, due to the expansion of the advertising area, various advertisements are included in predetermined web pages and mobile pages on the Internet and mobile as well as advertisements using existing media such as TV or radio.

An ad must be exposed to more people in order to achieve that effect.

And for those ad impressions,

Only a small amount of overhead can achieve that goal. So advertisers like this

There is a demand for advertising-related business models in various ways to achieve the purpose.

As such, the advertising area is diversified by media and method, and considering the needs of advertisers to achieve the advertising purpose, wireless communication that requires functions such as personal broadcasting and video (multi-party) chat as described above is one of the methods. The introduction of a service that connects users and advertisers is urgently needed.

The present invention has been made to meet the conventional request as described above, the present invention is not only the existing chat service, but also can be provided or produced by the customer at the same time chat (video), chat, personal broadcast, recorded video The present invention provides a broadcast chat system, a server device, and a method of controlling the same, to ensure profitability of a service provider by providing an advertisement image, and to provide advertisers with more exposure.

Other objects of the present invention will be readily understood through the following description of the embodiments.

In order to achieve the above object, according to an aspect of the present invention, a system for providing a broadcasting and text or video chat service, so that the customer can be connected via a data communication network or wired or wireless Internet using a terminal A web server providing an interface; A message server supporting customers connected to the web server to chat with each other through a terminal; A broadcast server for providing a live broadcast transmitted through a terminal by a customer who chats through the message server to be listened to at a terminal of the customer chatting; A media server configured to process video data provided by a customer having a chat through the message server and to view or listen to the terminal of the customer having a chat; An advertisement server configured to expose an advertisement image previously provided to a terminal of a customer by the web server; And a DB server storing and managing information on the customer and storing data necessary for operating the system.

The web server divides the interface into a plurality, and allows any one of live broadcast, video, and advertisement video provided through the broadcast server, the media server, and the advertisement server to be displayed on any one of the divided regions. By displaying the text chat content or video chat provided by the message server on the other one of the divided areas, the advertisement video is displayed on the same screen during the chat, or chatting on the same screen while watching the live broadcast or the video. Do it.

The advertisement server may insert an advertisement image provided in advance into a live broadcast or an image provided from the broadcast server or the media server to be exposed to the terminal of the customer.

The advertisement server provides a guide image and information input screen for participation in an advertisement event or provides a link to an advertiser homepage when a customer clicks on the advertisement image or a banner provided separately with the advertisement image by using a terminal. In addition, the execution and results of the advertisements and promotions using the advertisement image may be aggregated and analyzed, and a report may be generated and provided.

As described above, according to the present invention, as well as the existing chat and video chat services, customers can enjoy the benefits of services such as saving communication charges by allowing customers to simultaneously produce or receive private broadcasts and video recordings. In addition, it is possible to maximize the advertisement exposure effect of the advertiser, it is possible to ensure the profitability of the service provider by providing an advertising image.

1 is a block diagram showing a broadcast chat system according to an embodiment of the present invention,
2 to 6 are images showing a screen of the broadcast chat system according to an embodiment of the present invention.

While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail. It is to be understood, however, that the invention is not to be limited to the specific embodiments, but is to be understood to cover all modifications, equivalents, and alternatives falling within the spirit and scope of the invention, And the scope of the present invention is not limited to the following examples.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, wherein like or corresponding elements are denoted by the same reference numerals, and redundant explanations thereof will be omitted.

1 is a block diagram showing a broadcast chat system according to an embodiment of the present invention.

As shown in FIG. 1, the broadcast chat system 100 according to an exemplary embodiment of the present invention generally includes a web server 110, an instant messaging server (IM server) 120, and a broadcast server 130. ), A media server 140, an advertisement server 150, and a DB server 160.

The web server 110 may provide various interfaces, including a homepage, to be accessed through the Internet 5 through the terminals 1 and 2 of the customer. Here, the terminal 1, 2 of the customer, for example, a PC, a laptop, a smartphone, a PDA, a tablet PC, a netbook, etc. can be used a variety of devices capable of Internet communication, by running a computer program or application program web Access to the server 110, or via the web server 110 to enable two-way communication with the terminal (1, 2) of another customer.

The web server 110 may perform an authentication procedure when the customer accesses through the terminals 1 and 2, in which case the authentication process is performed by inputting an ID given to the customer and inputting a password determined by the customer. Alternatively, an authentication method using a credit card, a mobile phone, a public certificate, or the like may be used.

The message server 120 supports the customers connected to the web server 110 to chat with each other through the terminal (1, 2), for this purpose, the text input through the terminal (1, 2) is a web server When received via 110, such text is displayed on another customer's terminal 1, 2.

The message server 120 allows the customer to access the web server 110 or selectively register as a friend among the registered customers, and allow chats to be made only when there is permission among the registered friends, or whether or not permission is allowed. You can have your friends chat without them, and you can also choose to chat with other specific customers, regardless of their friends.

The broadcast server 130 provides a live chat, which is transmitted through the message server 120, to the customer (1, 2) of the customer having a chat. Accordingly, the broadcast server 130 uses the terminals 1 and 2 to record video data captured by the customer using the terminals 1 and 2 or video data photographed using a separate photographing apparatus through the Internet 5. When provided to the web server 110, to provide the provided video data to the terminal (1, 2) of other customers participating in the chat in real time, thereby executing the live broadcast listening program installed in the customer terminal (1, 2) To listen to live broadcasts. At this time, the customer (1, 2) can be provided to all the customers participating in the live broadcasts provided by the customer, it can be limited to the customer specified by the selection.

The media server 140 processes the video data provided by the customer who chats through the message server 120 to provide the user to see or listen to the terminal 1, 2 of the customer who has the chat. (1, 2) a customer or a specified customer's terminal having a chat by converting the video data selected from the video data provided by the customer or the video data pre-stored in the media server 140 into HD-quality high-definition multimedia data ( 1,2) can be executed through the multimedia player. Meanwhile, the media server 140 may store not only video data but also still images, that is, image data, and various image data that may be provided through the terminals 1 and 2 of the customer. It can serve as relevant distribution and load balancing.

The advertisement server 150 exposes the advertisement image provided in advance on the interface screen displayed on the terminal 1, 2 of the customer by the web server 110. Here, the advertisement video includes not only a video but also an image. In addition, the advertisement server 150 may insert the advertisement image provided in advance in the live broadcast or image provided from the broadcast server 130 or the media server 140 to be exposed to the terminal (1, 2) of the customer. In this case, the advertisement server 150 may expose the advertisement image before or after the live broadcast or the execution of the image. In addition, the advertisement server 150 may expose the advertisement image to the divided area of the screen to expose the advertisement image together with the live broadcast or image.

The ad server 150 provides a guide image and information input screen for participating in an advertisement event when a customer clicks on an advertisement video using the terminal 1 or 2 or clicks a banner provided separately with the advertisement image or the advertiser homepage. Can provide a link. That is, when the customer clicks on the advertisement video through the terminal (1, 2), or clicks a banner provided separately with the advertisement image, the ad server 150 participates in the advertisement event of the advertisement image, benefits, etc. May provide a video or an image for guiding the information, and further, provide an information input screen for applying to an event, and alternatively, directly access a guide or an application screen provided on an advertiser's homepage to enter or advertise an event or the like. Allows you to check for events.

The ad server 150 aggregates and analyzes the execution and the results of the advertisement and the promotion using the advertisement image, and generates a report about the advertisement and the advertisement to be provided through the terminal 3 of the broadcast and chat service provider as well as the terminal 4 of the advertiser. Can be. Here, the data aggregated by the ad server 150 may include the exposure time of the advertisement video, the number of terminals to which the advertisement video is exposed, the exposure time zone of the advertisement video, the gender and age of the exposure customer of the advertisement video, and the like. This can be used for effective advertising effects.

The DB server 160 stores and manages a database of customer information, analyzes the database, and stores data necessary for the operation of the system.

Meanwhile, the web server 110 divides a plurality of interfaces provided to the terminals 1 and 2 of the customer, and the broadcast server 130, the media server 140, and the advertisement server 150 are divided into any one of the divided areas. One of the live broadcast, video, and advertisement video provided through the display is displayed, and the chat content provided by the message server 120 is displayed on the other one of the divided areas, thereby displaying the advertisement video on the same screen during the chat. Or, chat on the same screen while watching live or video.

The operation of the broadcast chat system according to the present invention will be described.

When the customer accesses the web server 110 through the Internet 5 using the terminals 1 and 2, a screen for providing a service is provided, and as shown in FIG. 2, at the request of the customer, If a chat is selected, a screen 11 for enabling a chat may be provided. In this case, the screen 11 may be provided with an input window 12 for chatting and broadcasting 13 which is a click area for broadcasting. When the customer starts chatting through the terminals 1 and 2, the message server 120 connects the text input through the terminals 1 and 2 of the customer to the web server 110 so that the chat is allowed. To be displayed at (1,2). On the other hand, when broadcasting 13 is clicked on, as shown in FIG. 3, a screen 11 on which a conversation partner participating in the terminal 1, 2 of the customer is displayed is provided to allow the user to watch the broadcast. When the selection is made and finished, the broadcast 14 on the provided screen 11 and the selection 15 on the album can be clicked, as shown in FIG.

Click the broadcast (14) to obtain a video through your terminal (1, 2) or a separate recording means connected to it, or click the select (15) from the album (1, 2) or media When the image data stored in the server 140 is selected, as shown in FIG. 5, a live broadcast by the broadcast server 130 or a media server 140 is transmitted to a certain area 16 of the divided areas of the screen 11. Image is displayed on the screen, and a screen for chatting is displayed on another area 17 among the divided areas of the screen 11. Thus, a customer can chat while watching live or video with another customer, such as a selected customer on a friend list.

In addition, as shown in FIG. 6, the advertisement server 150 displays an advertisement screen, for example, an advertisement image such as a video or an image for an advertisement, on the divided area 16 of the screen 11 when the customer chats. Through the chat screen provided in the other divided area 17 of (11), it is possible to view the advertisement video during the chat. Meanwhile, the advertisement server 150 may display the advertisement image on the divided region 16 of the screen 11 before, during, or after live broadcast or image. Meanwhile, a click area for the chat input window 18, the personal broadcast 19, and the friend invitation 20 may be provided at the bottom of the screen 11.

As such, in addition to the existing chat service, broadcast and recorded video can be provided to customers at the same time as chat, and the profitability of the service provider can be guaranteed by providing the advertisement video.

Although the present invention has been described with reference to the accompanying drawings, it is to be understood that various changes and modifications may be made without departing from the spirit of the invention. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the following claims.

1,2: customer's terminal 3: service provider's terminal
4: advertiser's terminal 5: the Internet
110: web server 120: message server
130: broadcast server 140: media server
150: ad server 160: DB server

Claims (4)

As a system that provides broadcasting and text and video chat services,
A customer using the data network terminal or oil, wireless web server for providing an interface to be connected through the Internet;
A message server supporting customers connected to the web server to chat with each other through a terminal;
A broadcast server for providing a live broadcast transmitted through a terminal by a customer who chats through the message server to be listened to at a terminal of the customer chatting;
A media server configured to process video data provided by a customer having a chat through the message server and to view or listen to the terminal of the customer having a chat;
An advertisement server configured to expose an advertisement image previously provided to a terminal of a customer by the web server; And
And a DB server for storing and managing information about the customer and storing data necessary for operating the system. The web server according to claim 1,
The interface is divided into a plurality, and one of the divided regions is displayed so that any one of live broadcasts, images, and advertisement images provided through the broadcasting server, the media server, and the advertisement server is displayed, and the other of the divided regions is displayed. By displaying the text chat content or video chat provided by the message server in one, chatting while viewing each other's video, or the advertising video is displayed on the same screen during the chat, or the same while watching the live broadcast or the video Broadcast chat system, characterized in that to chat on the screen. The method of claim 1, wherein the ad server,
Broadcasting chat system, characterized in that the advertisement video provided in advance in the live broadcast or video provided from the broadcast server or the media server to be exposed to the terminal of the customer. The method of claim 1 or 3, wherein the ad server,
When a customer clicks on the advertisement video or a banner provided separately with the advertisement image by using a terminal, a guide image and an information input screen for participation in an advertisement event are provided or a link to an advertiser homepage is provided, and the advertisement image is displayed. Broadcast analysis system characterized in that the analysis and execution of the results and the execution of the used advertising and promotion reports.
KR1020110083644A 2011-08-22 2011-08-22 Broadcasting and chatting system KR20130021244A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20150125791A (en) * 2014-04-30 2015-11-10 주식회사 카카오 Method and apparatus for performing broadcasting chating
US10136102B2 (en) 2016-04-29 2018-11-20 Microsoft Technology Licensing, Llc Online conference broadcast using broadcast component
WO2023229056A1 (en) * 2022-05-23 2023-11-30 주식회사 엔씨소프트 Electronic device using video data to transmit information for displaying screen of external electronic device

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20150125791A (en) * 2014-04-30 2015-11-10 주식회사 카카오 Method and apparatus for performing broadcasting chating
US10136102B2 (en) 2016-04-29 2018-11-20 Microsoft Technology Licensing, Llc Online conference broadcast using broadcast component
WO2023229056A1 (en) * 2022-05-23 2023-11-30 주식회사 엔씨소프트 Electronic device using video data to transmit information for displaying screen of external electronic device

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