KR20130015336A - System, apparatus, method and terminal thereof for providing commercial area information - Google Patents

System, apparatus, method and terminal thereof for providing commercial area information Download PDF

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Publication number
KR20130015336A
KR20130015336A KR1020110077274A KR20110077274A KR20130015336A KR 20130015336 A KR20130015336 A KR 20130015336A KR 1020110077274 A KR1020110077274 A KR 1020110077274A KR 20110077274 A KR20110077274 A KR 20110077274A KR 20130015336 A KR20130015336 A KR 20130015336A
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information
floating population
call traffic
traffic information
subscriber
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KR1020110077274A
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Korean (ko)
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하도훈
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에스케이텔레콤 주식회사
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Priority to KR1020110077274A priority Critical patent/KR20130015336A/en
Publication of KR20130015336A publication Critical patent/KR20130015336A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/22—Arrangements for supervision, monitoring or testing
    • H04M3/36—Statistical metering, e.g. recording occasions when traffic exceeds capacity of trunks
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/42025—Calling or Called party identification service
    • H04M3/42085—Called party identification service
    • H04M3/42102—Making use of the called party identifier
    • H04M3/4211—Making use of the called party identifier where the identifier is used to access a profile

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Signal Processing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Data Mining & Analysis (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Mobile Radio Communication Systems (AREA)

Abstract

The present invention relates to a method for providing commercial information, and extracts floating population information through traffic information of a base station generated by incoming or outgoing terminal, from call traffic information of a subscriber in units of a plurality of sectors included in a base station-based cell. Acquisition of floating population information can provide a floating population distribution for each region.In a mobile communication system, each time a call occurs due to incoming or outgoing call of a subscriber, the floating population by region is collected by collecting subscriber information based on the location information of each subscriber. Can be extracted and provided to the business owners in the form of a map of the distribution of customers for a particular commercial area, it can be used as an analysis data for establishing a marketing strategy in existing stores or newly opened stores.

Description

System, apparatus, method and terminal for providing commercial information information

The present invention relates to a method for providing business information, and more particularly, a business information providing system, apparatus, method, and terminal for extracting floating population information through traffic information of a base station generated by incoming or outgoing terminal. It is about.

Companies that sell goods and services to customers are adopting customer relationship management (CRM) methodology to attract customers and increase existing customer satisfaction to maintain a lasting relationship.

CRM is a customer-oriented management technique that indexes customer's purchasing behavior by organizing, analyzing, and converting information data about current customers and potential customers into marketing information, and developing, realizing, and modifying marketing programs. do.

From the standpoint of the enterprise, CRM provides a marketing solution to extract the best customers based on the information about existing customers and to manage the best customers.

In addition, CRM has been developed into a Geographic-CRM (GCRM) system, and is attempting to combine Geographic Information System (GIS) with CRM.

However, the conventional gCRM solution has a limitation in that it provides only fragmentary information such as demographics related to geographic information. Therefore, there is a need for a method for extracting a floating population that can provide comprehensive analysis information on commercial areas of a specific region.

In order to solve such a conventional problem, an object of the present invention is to receive call traffic information for incoming or outgoing calls of a terminal from a base station, and to calculate the floating population information for each region by statisticizing the received call traffic information, calculating The present invention provides a commercial analysis analysis providing system, apparatus, method and terminal for the same that can provide the floating population information.

Commercial information providing system according to an embodiment of the present invention for achieving the above object receives a call traffic information for the incoming or outgoing call of one or more terminals from a plurality of base stations, and statistics the received call traffic information And calculating the floating population information for each region according to the statistical traffic information, and the commercial information providing device for providing the calculated floating population information, and the floating population information on the call traffic information by date, day of the week, It includes a floating population information database for storing the information divided into at least one classification of time, gender, age, and the subscriber information database for storing the subscriber information of the subscriber to the call incoming or outgoing through the terminal.

The apparatus for providing business information according to an embodiment of the present invention receives call traffic information from a communication unit and a plurality of base stations for receiving call traffic information for incoming or outgoing calls of one or more terminals from a plurality of base stations, and receives the received call traffic information. And a control unit for controlling the statistics to calculate the floating population information for each region according to the traffic information, and to provide the calculated floating population information.

In addition, the commercial information providing apparatus according to the present invention, characterized in that it further comprises a storage for storing data for calculating the call traffic information and data for calculating the floating population information.

In addition, in the commercial information providing apparatus according to the present invention, the floating population information is based on the subscriber information according to the call traffic information for the incoming or outgoing call of one or more terminals provided by a plurality of base stations by date, day of the week, hourly, gender , It is characterized in that the information generated by dividing by at least one classification of each age.

In addition, in the commercial information providing apparatus according to the present invention, the control unit receives the call traffic information at a predetermined time period, and statistics the received call traffic information, the floating population for each region according to the statistical call traffic information It is characterized by updating the information.

In addition, in the commercial information providing apparatus according to the present invention, the control unit is characterized in that for storing the floating population information according to the call traffic information in the floating population information database.

In addition, in the commercial information providing apparatus according to the present invention, the control unit receives subscriber information of the terminal for incoming or outgoing calls occurring in at least one region from the subscriber information database, and according to the received subscriber information by date, day of the week , Categorized into at least one classification of time, gender, and age, and providing floating population information sorted according to the classified classification.

According to an embodiment of the present invention, a method for providing business information may include collecting, by the business information providing apparatus, call traffic information about incoming or outgoing calls of one or more terminals, and statistically calculating the collected call traffic information by the business information providing apparatus. And the step of calculating the floating population information for each region according to the traffic information provided by the merchant information providing apparatus and the providing of the calculated floating population information by the merchant information providing apparatus.

As another means for solving the problem of the present invention, the method comprising the steps of: collecting call traffic information for the incoming or outgoing call of one or more terminals, statisticizing the collected call traffic information, according to the statistical traffic information A computer readable recording medium having recorded thereon a program for calculating the floating population information and providing the calculated floating population information for each region is provided.

According to the present invention, the floating population distribution can be provided for each region by obtaining the floating population information from the call traffic information of the subscriber in units of a plurality of sectors included in the base station-based cell.

In addition, whenever a call occurs according to a subscriber's incoming or outgoing call in the mobile communication system, the mobile population may be extracted by collecting subscriber information based on location information of each subscriber.

In addition, by providing a distribution of customers for a particular commercial area to the business owners in a map format, it can be used as an analysis data for establishing a marketing strategy to existing stores or newly opened stores.

1 is a block diagram showing a system for providing business information according to an embodiment of the present invention.
2 is a diagram illustrating a configuration of an apparatus for providing business information according to an exemplary embodiment of the present invention.
3 is a diagram illustrating a configuration of a terminal according to an exemplary embodiment of the present invention.
4 is a data flow diagram illustrating a method for providing commercial business information according to an exemplary embodiment of the present invention.
5 is a flowchart illustrating an operation of an apparatus for providing business information according to an exemplary embodiment of the present invention.
6 is an exemplary view for explaining the operation of the business information providing apparatus according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description and the accompanying drawings, detailed description of well-known functions or constructions that may obscure the subject matter of the present invention will be omitted. In addition, it should be noted that like elements are denoted by the same reference numerals as much as possible throughout the drawings.

The terms or words used in the specification and claims described below should not be construed as being limited to ordinary or dictionary meanings, and the inventors are appropriate as concepts of terms for explaining their own invention in the best way. It should be interpreted as meanings and concepts in accordance with the technical spirit of the present invention based on the principle that it can be defined. Therefore, the embodiments described in the present specification and the configurations shown in the drawings are merely the most preferred embodiments of the present invention, and not all of the technical ideas of the present invention are described. Therefore, It is to be understood that equivalents and modifications are possible.

Hereinafter, a terminal according to an embodiment of the present invention will be described as a representative example of a mobile communication terminal that can be connected to a communication network to perform incoming or outgoing calls, but the terminal is not limited to the mobile communication terminal, all information communication devices, multimedia terminals It can be applied to various terminals such as wired terminals, fixed terminals, and IP (Internet Protocol) terminals. In addition, the terminal may be a mobile phone, a portable multimedia player (PMP), a mobile internet device (MID), a smart phone, a tablet computer, a notebook, a netbook, an information communication device, or the like. It may be advantageously used when the mobile terminal having various mobile communication specifications.

1 is a block diagram showing a system for providing business information according to an embodiment of the present invention.

Referring to FIG. 1, the business information providing system 100 according to an exemplary embodiment of the present invention includes a terminal 10, a business information providing apparatus 20, a mobile communication system 30, and a communication network 40. Here, the mobile communication system 30 includes a plurality of base stations 31 and subscriber information database 32a.

The communication network 40 refers to a communication network for exchanging data communication information between the terminal 10, the business information providing apparatus 20, and the mobile communication system 30. Here, the communication network 40 should be interpreted as a concept including a wired network, a wireless network, and a combination network thereof, which are currently developed or will be developed and commercialized, such as the Internet, an intranet, an extranet, a mobile communication network, and a local area wireless communication network. In particular, the communication network 40 according to an embodiment of the present invention serves as a passage for providing the mobile population information of the floating population generated from the business information providing apparatus 20 to the terminal 10.

The terminal 10 may access the business information providing apparatus 20 through the communication network 40. In this case, the terminal 10 may access the communication network 40 in various ways according to a protocol supporting the connection. For example, the terminal 10 may access the communication network 40 through a fixed access method such as a digital subscriber line (DSL), a cable modem, or an Ethernet. In addition, the terminal 10 may access the communication network 40 through a mobile access method.

The commercial rights information providing apparatus 20 refers to a device that processes the commercial rights information into an information format that can be visually recognized by the user and provides the commercial rights information to the terminal 10. In particular, the business information providing apparatus 20 according to an embodiment of the present invention receives the call traffic information for the incoming or outgoing call of the one or more terminals 10 from a plurality of base stations 31. At this time, the base station 31 collects call traffic information in units of a plurality of sectors included in one cell. Then, the business information providing apparatus 20 statistics the call traffic information received from the base station 31. The business information providing apparatus 20 calculates the floating population information for each region according to the statistical traffic information and provides the calculated floating population information.

The merchant information providing apparatus 20 stores the floating population information calculated by statisticizing the call traffic information in the floating population information database 22a. Here, the floating population information is classified by date, day of the week, hourly, gender, age, etc. through subscriber information according to call traffic information for incoming or outgoing call of one or more terminals 10 provided from a plurality of base stations 31. This information is generated by dividing by.

The business information providing apparatus 20 receives call traffic information at a predetermined time period. The business information providing apparatus 20 statistics the received call traffic information, and updates the floating population information for each region according to the statistical call traffic information.

The business information providing apparatus 20 receives the subscriber information of the terminal 10 for incoming or outgoing calls from at least one region from the subscriber information database 32a through the mobile communication system 30. For example, the subscriber information may include a model number of a terminal registered by the subscriber, an electric serial number (ESN), a telephone number, the type of additional service to be used, the age, gender, address, payment status, billing information, and the like of the subscriber. Information on the base station that is currently connected is included. In addition, the commercial information providing apparatus 20 is classified into classifications such as date, day of the week, hourly, gender, and age according to the subscriber information received from the mobile communication system 30, and the floating population information sorted according to the classified classification. To provide.

The mobile communication system 30 is composed of a plurality of base stations 31 and a subscriber information database 32a that manages subscriber information. In this case, the mobile communication system 30 communicates by wirelessly connecting with the desired counterpart anytime and anywhere while the terminal 10 moves freely in the service area formed by the base station 31, and each base station 31 maintains a constant interval. Since it is deployed nationwide, the nation becomes a mobile communication service area. Since the number of these base stations 31 is very large, they are controlled and managed by the base station controller, and the plurality of base station controllers are controlled and managed by the exchange. Here, the exchange establishes the communication path by switching according to the call connection request of the terminal, and installs the exchange by area or fixed administrative unit of a certain size due to the limitation of processing capacity or capacity, and each exchange It is connected to each other by the (NETWORK) configuration to form a part of the mobile communication system (30).

The operator providing the mobile communication service by operating the mobile communication system 30 should record and manage the subscriber information of all the terminals subscribed and registered, and manage the current location of each terminal, and manage the information of all such subscribers. In order to do so, a home location register (HLR) is operated. The home location register registers all subscriber information of each terminal registered with the mobile communication service provider, for example, the model number of the terminal registered by the subscriber, the ESN, the telephone number, the type of additional service used, the age, gender, The address, billing status, billing information, and information of the currently connected base station are recorded and managed.In general, one mobile location service provider has one home location register. In some cases, a home position register may be provided. In particular, the mobile communication system 30 collects call traffic information in units of sectors included in each cell managed by the base station 31. That is, the mobile communication system 30 classifies the location information of the subscriber for each sector included in the same cell.

Through this, it is possible to provide the floating population distribution for each region by obtaining the floating population information from the call traffic information of the subscriber in units of a plurality of sectors included in the base station-based cell. In addition, whenever a call occurs according to a subscriber's incoming or outgoing call in the mobile communication system, the mobile population may be extracted by collecting subscriber information based on location information of each subscriber. In addition, by providing a distribution of customers for a particular commercial area to the business owners in a map format, it can be used as an analysis data for establishing a marketing strategy to existing stores or newly opened stores.

2 is a diagram illustrating a configuration of an apparatus for providing business information according to an exemplary embodiment of the present invention.

Referring to FIG. 2, the configuration of the business information providing apparatus 20 according to an exemplary embodiment of the present invention includes a control unit 21, a storage unit 22, and a communication unit 23. At this time, the storage unit 22 includes a floating population information database 22a.

The communication unit 23 receives call traffic information for incoming or outgoing calls of one or more terminals 10 from a plurality of base stations 31. In addition, the communication unit 23 transmits the floating population information to the terminal 10 under the control of the control unit 21.

The storage unit 22 stores data for calculating call traffic information and data for calculating floating population information. Here, the storage unit 22 stores the floating population information calculated by statisticizing call traffic information under the control of the controller 21 in the floating population information database 22a. Here, the floating population information is generated by dividing the information into classifications such as date, day of the week, hourly, gender, and age through subscriber information according to call traffic information on incoming or outgoing call of one or more terminals provided from a plurality of base stations. Becomes

The control unit 21 receives call traffic information for incoming or outgoing calls of one or more terminals 10 from a plurality of base stations 31. At this time, the base station 31 collects call traffic information in units of a plurality of sectors included in one cell. The control unit 21 then statistics the call traffic information received from the base station 31. Thereafter, the business information providing apparatus 20 calculates the floating population information for each region according to the statistical traffic information and provides the calculated floating population information.

The controller 21 receives call traffic information at a predetermined time period. The business information providing apparatus 20 statistics the received call traffic information, and updates the floating population information for each region according to the statistical call traffic information.

The control unit 21 receives the subscriber information of the terminal 10 for incoming or outgoing calls occurring in at least one region from the subscriber information database 32a through the mobile communication system 30. In addition, the controller 21 divides the data into categories such as date, day of the week, time, gender, and age according to the subscriber information received from the mobile communication system 30, and provides the floating population information sorted according to the classified classification. .

In addition, the business information providing apparatus 20 configured as described above may be implemented as one or more servers operating in a server-based computing-based method or a cloud method. In particular, using the cloud computing device, the floating population information data may be provided through a cloud computing function that may be permanently stored in a cloud computing device on the Internet. Here, cloud computing utilizes Internet technologies in digital terminals such as desktops, tablet computers, laptops, netbooks, and smartphones to virtualize information technology (IT) resources such as hardware (servers, storage, networks, etc.) and software. It refers to a technology that provides services on demand (database, security, web server, etc.), services, and data. In the present invention, the floating population information according to the call traffic information is stored in a cloud computing device on the Internet, and can be used anytime and anywhere through the terminal 10.

3 is a diagram illustrating a configuration of a terminal according to an exemplary embodiment of the present invention.

Referring to FIG. 3, the terminal 10 according to an exemplary embodiment of the present invention includes a control unit 11, an input unit 12, a display unit 13, a storage unit 14, an audio processing unit 15, and a communication unit 16. It is composed.

The input unit 12 receives various information such as numbers and character information and transmits various signals to the control unit 11 in connection with setting various functions and controlling functions of the terminal 10. The input unit 12 may include at least one of a keypad and a touchpad that generates an input signal according to a user's touch or operation. At this time, the input unit 12 may be configured in the form of a single touch panel (or a touch screen) together with the display unit 13 to simultaneously perform input and display functions. The input unit 12 may be any type of input device that can be developed in addition to an input device such as a keyboard, a keypad, a mouse, a joystick, and the like.

The display unit 13 displays information on a series of operation states, operation results, and the like that occur while the functions of the terminal 10 are performed. In addition, the display unit 13 can display menus of the terminal 10 and user data input by the user. Here, the display unit 13 may be a liquid crystal display (LCD), a thin film transistor (TFT) LCD, an organic light emitting diode (OLED), a light emitting diode (LED), an active matrix organic LED (AMOLED) display) and a three-dimensional display (three-dimensional display). In this case, the display unit 13 may be configured in the form of a touch screen. As such, when the display unit 13 is formed in the form of a touch screen, the display unit 13 may partially or entirely function as the input unit 12. Can be performed.

The storage unit 14 is a device for storing data, and includes a main storage device and an auxiliary storage device, and stores an application program required for functional operation of the terminal 10. [ The storage unit 14 may include a program area and a data area. Here, when the terminal 10 activates each function in response to a request from the user, the terminal 10 executes the corresponding application programs under the control of the controller 11 to provide each function. In particular, the program area according to the embodiment of the present invention stores an operating system for booting the terminal 10, a program for confirming floating population information, and the like. The data area is an area where data generated according to use of the terminal 10 is stored.

The audio processing unit 15 transmits the audio signal input from the speaker SPK or the microphone MIC to the control unit 11 for reproducing and outputting the audio signal. The audio processor 15 converts an analog audio signal input through a microphone into a digital format and transmits the audio signal to the controller 11. The audio processing unit 15 may convert the digital audio signal output from the control unit 11 into an analog signal and output it through a speaker. In particular, the audio processor 15 outputs all the effect sounds, the setting sounds, or the execution sounds according to the function execution of the terminal 10. The audio processor 15 recognizes the user's voice through the microphone and transmits the user's voice to the controller 11.

The communication unit 16 performs a function for transmitting and receiving data through the business information providing apparatus 20 and the communication network 40. Here, the communication unit 16 includes RF transmitting means for up-converting and amplifying the frequency of the transmitted signal, RF receiving means for low-noise amplifying the received signal and down-converting the frequency. The communication unit 16 may include at least one of a wireless communication module (not shown) and a wired communication module (not shown). The wireless communication module includes a wireless communication module, a wireless local area network (WLAN), a wireless fidelity (WiFi), a wireless communication module, and a wireless personal area network (WPAN) And may include at least one.

The wireless communication module is a component for transmitting and receiving data according to a wireless communication method. When the terminal 10 uses wireless communication, the wireless communication module uses one of a wireless network communication module, a wireless LAN communication module, and a wireless fan communication module. The business information providing apparatus 20 may be transmitted or received.

The wireless network communication module is for accessing the communication network 40 through a base station and transmitting / receiving data. When the wireless communication module receives data from the control unit 11, the wireless communication module may access the communication network 40 through the base station and transmit the data to the business information providing apparatus 20. In addition, the wireless network communication module may access the communication network 40 through a base station, receive data from the business information providing apparatus 20, and provide the received data to the controller 11.

The WLAN communication module is for performing communication according to a WLAN, Wi-Fi, or WiMAX scheme. When the WLAN communication module receives data from the controller 11, the WLAN communication module may access the communication network 40 through an access point (AP) and transmit data to the business information providing apparatus 20. In addition, the WLAN communication module may provide the received data to the controller 11 when the WLAN network module accesses the communication network 40 and receives data from the business information providing apparatus 20.

The wireless fan communication module is for transmitting / receiving data according to a wireless fan (WPAN) method, and performs wireless communication with a shorter distance than a wireless network communication module and a wireless LAN communication module. The wireless fan communication module can exchange data directly between terminals. That is, data can be transmitted and received directly to another terminal through the wireless fan communication module. In addition, the wireless fan communication module may connect to the communication network 40 directly or through a multi-hop to connect to the communication network 40, and may transmit and receive data by accessing the communication network 40 through the gateway. Such a wireless fan communication module can exemplify communication based on Bluetooth, infrared communication (IrDA), ZigBee, and the like.

The wired communication module is for transmitting and receiving data by wire. The wired communication module may be connected to the communication network 40 through a wire to transmit or receive data to the merchant information providing apparatus 20. That is, the terminal 10 may be connected to the communication network 40 by using a wired communication module, and may transmit and receive data to and from the business information providing apparatus 20 through the communication network 40. In particular, the communication unit 16 according to an embodiment of the present invention receives the floating population information from the business information providing apparatus 20.

The control unit 11 may be an operating system (OS) and a process device for driving each component. For example, the controller 11 may be a central processing unit (CPU). When the power of the terminal 10 is turned on, the controller 11 moves the operating system from the auxiliary memory device to the main memory device, performs booting for driving the operating system, and performs necessary signal control. . In particular, the control unit 11 according to an embodiment of the present invention checks the data for the floating population information provided from the business information providing apparatus 20.

4 is a data flow diagram illustrating a method for providing commercial business information according to an exemplary embodiment of the present invention.

Referring to FIG. 4, a data flow diagram for explaining a method for providing business information according to an embodiment of the present invention first requests the terminal 10 to establish a call call to the mobile communication system 30 in step S11. Here, the terminal 10 may send a call to another terminal or receive a call from another terminal. Then, the mobile communication system 30 connects the call call in step S13. Thereafter, the terminal 10 performs an incoming or outgoing call with another terminal in step S15.

The business information providing apparatus 20 requests call traffic information to the mobile communication system 30 in step S17. At this time, the mobile communication system 20 collects call traffic information for incoming or outgoing calls of one or more terminals 10 from the plurality of base stations 31 in step S19. Here, the base station 31 collects call traffic information in units of a plurality of sectors included in one cell. In operation S21, the mobile communication system 30 transmits call traffic information to the business information providing apparatus 20.

The business information providing apparatus 20 statistics the call traffic information received from the mobile communication system 30 in step S23. Here, the business information providing apparatus 20 receives the subscriber information of the terminal 10 for incoming or outgoing calls from at least one region from the subscriber information database 32a through the mobile communication system 30. In addition, the commercial area information providing apparatus 20 calculates the floating population information for each region according to the traffic information statistically determined at step S25. At this time, the business information providing apparatus 20 stores the floating population information calculated by statisticizing the call traffic information in the floating population information database 22a. Here, the floating population information is classified by date, day of the week, hourly, gender, age, etc. through subscriber information according to call traffic information for incoming or outgoing call of one or more terminals 10 provided from a plurality of base stations 31. This information is generated by dividing by.

The merchant information providing apparatus 20 provides the floating population information calculated in step S27. Here, the business information providing apparatus 20 is divided into the classification by date, day of the week, time, gender, age, etc. according to the subscriber information received from the mobile communication system 30, and the floating population information sorted according to the classified classification To provide.

In addition, the business information providing apparatus 20 according to an embodiment of the present invention receives the call traffic information at a predetermined time period. The business information providing apparatus 20 statistics the received call traffic information, and updates the floating population information for each region according to the statistical call traffic information.

Through this, it is possible to provide the floating population distribution for each region by obtaining the floating population information from the call traffic information of the subscriber in units of a plurality of sectors included in the base station-based cell. In addition, whenever a call occurs according to a subscriber's incoming or outgoing call in the mobile communication system, the mobile population may be extracted by collecting subscriber information based on location information of each subscriber. In addition, by providing a distribution of customers for a particular commercial area to the business owners in a map format, it can be used as an analysis data for establishing a marketing strategy to existing stores or newly opened stores.

FIG. 5 is a flowchart illustrating an operation of an apparatus for providing business information according to an embodiment of the present invention, and FIG. 6 is an exemplary diagram for describing an operation of an apparatus for providing business information according to an embodiment of the present invention.

Referring to FIG. 5, the business information providing apparatus 20 according to an exemplary embodiment of the present invention requests call traffic information to the mobile communication system 30 in step S31. At this time, the mobile communication system 20 collects call traffic information for incoming or outgoing calls of one or more terminals 10 from a plurality of base stations 31. Here, the base station 31 collects call traffic information in units of a plurality of sectors included in one cell and transmits it to the business information providing apparatus 20.

The business information providing apparatus 20 statistics the call traffic information received from the mobile communication system 30 in step S33. Here, the business information providing apparatus 20 receives the subscriber information of the terminal 10 for incoming or outgoing calls from at least one region from the subscriber information database 32a through the mobile communication system 30. In addition, the business information providing apparatus 20 calculates floating population information for each region according to the traffic information statistically determined at step S35. At this time, the merchant information providing apparatus 20 stores the floating population information calculated by statistically calling the call traffic information in the floating population information database 22a. Here, the floating population information is generated by dividing the information into classifications such as date, day of the week, hourly, gender, and age through subscriber information according to call traffic information on incoming or outgoing call of one or more terminals provided from a plurality of base stations. Becomes

For example, as shown in Table 1, the business information providing apparatus 20 classifies and calculates the floating population information for a specific region by gender and age according to time.

Hourly gender By age 08:00 to 09:00 100 men, 150 women Teenagers: 30, 20s: 50, 30s: 100,
40s: 50, 50s: 20 09:00 to 10:00 200 men, 400 women Teenagers: 20, 20s: 150, 30s: 250
40s: 150, 50s: 30 10:00 to 11:00 50 men, 80 women Teenagers: 5, 20s: 30, 30s: 80
40s: 10, 50s: 5 .
.
. .
.
. .
.
.

The business information providing apparatus 20 checks whether the terminal 10 requests the calculated floating population information in step S27. If the floating population information is requested, the merchant information providing apparatus 20 provides the floating population information in step S39. Here, the business information providing apparatus 20 is divided into the classification by date, day of the week, time, gender, age, etc. according to the subscriber information received from the mobile communication system 30, and the floating population information sorted according to the classified classification To provide. For example, referring to FIG. 6, the floating population information according to an embodiment of the present invention may be displayed and provided on a map. In this case, the number of points is displayed in an area having a large number of floating population, compared to an area having a small number of floating population.

The method for providing business information according to the present invention may be implemented in software form readable through various computer means and recorded on a computer readable recording medium. Here, the recording medium may include program commands, data files, data structures, and the like, alone or in combination. Program instructions recorded on the recording medium may be those specially designed and constructed for the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. For example, the recording medium may be magnetic media such as hard disks, floppy disks and magnetic tapes, optical disks such as Compact Disk Read Only Memory (CD-ROM), digital video disks (DVD), Magnetic-Optical Media, such as floppy disks, and hardware devices specially configured to store and execute program instructions, such as ROM, random access memory (RAM), flash memory, and the like. do. Examples of program instructions may include machine language code such as those generated by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like. Such a hardware device may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

It should be noted that the embodiments of the present invention disclosed in the present specification and drawings are only illustrative of specific examples for the purpose of understanding and are not intended to limit the scope of the present invention. It is apparent to those skilled in the art that other modifications based on the technical idea of the present invention can be carried out in addition to the embodiments disclosed herein.

The present invention relates to a method for providing commercial information, and more particularly, extracts floating population information through traffic information of a base station generated by an incoming or outgoing terminal. Through this, it is possible to provide the floating population distribution for each region by obtaining the floating population information from the call traffic information of the subscriber in units of a plurality of sectors included in the base station-based cell. In addition, whenever a call occurs according to a subscriber's incoming or outgoing call in the mobile communication system, the mobile population may be extracted by collecting subscriber information based on location information of each subscriber. In addition, by providing a distribution of customers for a particular commercial area to the business owners in a map format, it can be used as an analysis data for establishing a marketing strategy to existing stores or newly opened stores. This is not only a possibility of commercialization or sales, but also a possibility of being industrially applicable since it is practically possible to carry out clearly.

10: terminal 20: business information providing apparatus 30: mobile communication system
40: communication network 11, 21: control unit 12: input unit
13: Display unit 14, 22: Storage unit 15: Audio processing unit
16, 23: communication unit 22a: floating population information database
31: base station 32a: subscriber information database
100: business information provision system

Claims (9)

Receive call traffic (Traffic) information for incoming or outgoing calls of one or more terminals from a plurality of base stations, statistics the received call traffic information, and calculates floating population information for each region according to the statistical traffic information And a commercial rights information providing device for providing the calculated floating population information;
A floating population information database for storing the floating population information on the call traffic information into at least one classification of date, day of the week, time, gender, and age according to subscriber information; And
A subscriber information database storing subscriber information of subscribers who make and receive calls or make calls through the terminal;
Business information providing system comprising a. A communication unit for receiving call traffic information for incoming or outgoing calls of one or more terminals from a plurality of base stations; And
Control to receive call traffic information from the plurality of base stations, to statize the received call traffic information, to calculate floating population information for each region according to the statistical traffic information, and to provide the calculated floating population information A control unit;
Commerce information providing apparatus comprising a. The method of claim 2,
A storage unit for storing data for calculating the call traffic information and data for calculating floating population information;
Business information providing apparatus further comprises a. The method of claim 2, wherein the floating population information
According to the call traffic information for the incoming or outgoing call traffic information of one or more terminals provided from a plurality of base stations characterized in that the information is generated by dividing at least one of the classification by date, day of the week, time, gender, age Commercial information providing apparatus. 3. The apparatus of claim 2, wherein the control unit
Receiving call traffic information at a predetermined time period, and statistics the received call traffic information, the commercial information providing apparatus characterized in that for updating the floating population information for each region according to the statistical call traffic information. 3. The apparatus of claim 2, wherein the control unit
The business information providing apparatus, characterized in that for storing the floating population information according to the call traffic information in a floating population information database. 3. The apparatus of claim 2, wherein the control unit
Receive subscriber information of a terminal for incoming or outgoing calls from at least one region from a subscriber information database, and classifies the information into at least one of date, day of the week, time, gender, and age according to the received subscriber information. And providing commercial population information arranged according to the classified classification. Collecting, by the apparatus for providing business information, call traffic information about incoming or outgoing calls of one or more terminals;
The merchant information providing apparatus statistics the collected call traffic information;
Calculating, by the merchant information providing apparatus, floating population information for each region according to the statistical traffic information; And
Providing, by the merchant information providing apparatus, the calculated floating population information;
Business information providing method comprising a. Collecting call traffic information for incoming or outgoing calls of one or more terminals;
Statistics the collected call traffic information;
Calculating floating population information for each region according to the statistical traffic information; And
Providing the calculated floating population information;
A computer-readable recording medium having recorded thereon a program for executing the program.
KR1020110077274A 2011-08-03 2011-08-03 System, apparatus, method and terminal thereof for providing commercial area information KR20130015336A (en)

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Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101474865B1 (en) * 2013-04-19 2014-12-23 주식회사 엘지유플러스 Method, Apparatus and System for measurement of floating population by Access Point
US9805379B2 (en) 2014-05-08 2017-10-31 Baidu Online Network Technology (Beijing) Co. Ltd. Method and device for obtaining customer traffic distribution
KR20180017085A (en) * 2015-06-12 2018-02-20 알리바바 그룹 홀딩 리미티드 Location information providing method and device
KR20190119364A (en) 2018-04-12 2019-10-22 에렐 로젠버그 System and method for energy efficient WiFi people counter
KR20200016595A (en) * 2018-08-07 2020-02-17 주식회사 케이티 Method for generting a dynamic inflow area and apparatus thereof
KR102081730B1 (en) * 2019-08-21 2020-02-26 한국건설기술연구원 Data collect rewarding system and method by using crypto-currency
KR102098305B1 (en) * 2018-12-14 2020-05-26 서울시립대학교 산학협력단 Method for forcastiing the distribution and density of pedestrian

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101474865B1 (en) * 2013-04-19 2014-12-23 주식회사 엘지유플러스 Method, Apparatus and System for measurement of floating population by Access Point
US9805379B2 (en) 2014-05-08 2017-10-31 Baidu Online Network Technology (Beijing) Co. Ltd. Method and device for obtaining customer traffic distribution
KR20180017085A (en) * 2015-06-12 2018-02-20 알리바바 그룹 홀딩 리미티드 Location information providing method and device
KR20190119364A (en) 2018-04-12 2019-10-22 에렐 로젠버그 System and method for energy efficient WiFi people counter
KR20200016595A (en) * 2018-08-07 2020-02-17 주식회사 케이티 Method for generting a dynamic inflow area and apparatus thereof
KR102098305B1 (en) * 2018-12-14 2020-05-26 서울시립대학교 산학협력단 Method for forcastiing the distribution and density of pedestrian
KR102081730B1 (en) * 2019-08-21 2020-02-26 한국건설기술연구원 Data collect rewarding system and method by using crypto-currency

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