KR20130008127A

KR20130008127A - System and method for counting of web advertisement click

Info

Publication number: KR20130008127A
Application number: KR1020110068642A
Authority: KR
Inventors: 이성진
Original assignee: 이성진
Priority date: 2011-07-11
Filing date: 2011-07-11
Publication date: 2013-01-22

Abstract

PURPOSE: An Internet advertisement click totaling system and a method thereof are provided to accurately total the number of advertisement clicks by classifying a landing page connected by clicking an Internet advertisement and the landing page connected through a mobile menu. CONSTITUTION: An access information transmitter of a visitor terminal(10) transmits a window ID, request information, and referrer information to an analyzing server(20). An advertisement click totaling unit(21) determines whether the visitor terminal clicks a specific advertisement to access by analyzing the request information and the referrer information. [Reference numerals] (10) Visitor terminal; (11) Web browser; (20) Analyzing server; (21) Advertisement click totaling unit

Description

System and Method For Counting Of Web Advertisement Click}

The present invention relates to a system and method for distinguishing between landing page access of a website through internet advertisement clicks and reconnection of landing pages through a refresh menu or a navigation menu of a web browser.

In a system for counting Internet advertisement clicks, the method of counting only the referrer information of the existing landing page and the advertisement identification parameter of the address is performed by the Internet user through the refresh menu or the navigation menu of the web browser. Even if the request is made again, the referrer information and page address parameters of the landing page are maintained so that the user can distinguish whether the landing page is re-connected by clicking on the advertisement again or refreshing through the web browser navigation menu. There was no problem.

To solve this problem, there is a method of creating a landing page dedicated to aggregation, and counting advertisement clicks on the landing page, and then moving back to the page to be displayed. At this time, the dedicated landing page is not displayed to the visitor and is not registered in the history. Therefore, the above-mentioned problem can be solved by not refreshing the landing page or accessing through the navigation menu, but additional programming is required and registered in the advertisement. There is a hassle to change all mobile addresses.

The present invention uses the characteristics of sessionStorage, a standardized object in html5, where sessions are not maintained when accessing a new tab or new window, and when a user clicks on an advertisement on the Internet to access the landing page of the advertiser's website, The present invention relates to an internet advertisement click counting system that distinguishes a case of reconnecting to the landing page through a navigation menu of a web browser.

In a system for counting Internet advertisement clicks, the method of counting only the referrer information of the existing landing page and the advertisement identification parameter of the address is performed by the Internet user through the refresh menu or the navigation menu of the web browser. When you reconnect to the landing page, the referrer information and page address parameters are maintained, so you can click on the ad again to open a new window or a new tab, reconnect, or reconnect through the web browser navigation menu. There was an indistinguishable problem.

The present invention uses the characteristics of sessionStorage, a standardized object in html5, where sessions are not maintained when accessing a new tab or new window, and when a user clicks on an advertisement on the Internet to access the landing page of the advertiser's website, The purpose of this is to enable accurate counting of advertisement clicks by distinguishing a case where the landing page is requested again through a navigation menu of a web browser.

In the system for solving the above-mentioned problems and counting Internet advertisement clicks, the present invention provides a window ID, location information, and referrer information stored in sessionStorage, an object standardized in html5, when an Internet user accesses a website. The visitor terminal accesses the visitor terminal by clicking on a specific advertisement by analyzing the access information transmission unit of the visitor terminal and the request information and the inflow information received from the visitor terminal. If it is determined that the window ID does not exist, it is characterized in that it comprises an advertisement click counting unit of the analysis server to count the click as the advertisement.

The present invention distinguishes between landing page access of a website through internet advertisement click and reconnection of the landing page through refresh or moving menu of a web browser, so that more accurate advertisement click counting is possible.

Figure 1 is a simplified illustration of the flow of data and components of a system that aggregates website visitor clicks on Internet advertisements.

In the following description, numerous specific details are set forth in order to clearly understand the present embodiment. However, it will be apparent to one of ordinary skill in the art that the present embodiments may be practiced without being limited to these specific details.

The present invention will be described in detail with reference to the accompanying drawings.

The window ID (D1) stored in the sessionStorage, which is a standardized object in html5, through the script inserted in the web page source loaded on the terminal 10 by the visitor (D1), the location information (D2), and the inflow information (D3). It transmits to the analysis server 20, and if there is no window ID (D1) and stores the newly created window ID in the sessionStorage.

Information stored in sessionStorage, an object standardized in html5, is not recognized in a new tab or a new window, so if the window ID is not stored in the sessionStorage, it can be viewed as a new window or a new tab.

Currently, almost all advertisements are moved to a new window or a new tab when clicked. Therefore, the location information (D2) and the referrer information (D3) are analyzed to determine that the advertisement is clicked and connected to a new window or a new tab. It can be seen as an ad click.

Analysis server 20 analyzes the information (D1, D2, D3) received from the visitor terminal 10, there is a parameter for identifying a particular advertisement in the parameter of the landing page address, referrer (referrer) value Is present and the window ID D1 is not counted as being clicked.

Although the preferred embodiments of the present invention have been disclosed for illustrative purposes, those skilled in the art will appreciate that various modifications, additions and substitutions are possible, without departing from the scope of the present invention. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined by the claims below and equivalents thereof.

10 visitor terminals
11 web browser
20 Analysis Server
21 ad click counting
D1 window ID
D2 request information (location)
D3 referrer

Claims

In the system of counting Internet ad clicks,

When the internet user accesses the website, the window ID, location information, and injector information stored in the sessionStorage, a standardized object in html5, are transmitted to the analysis stone through a script inserted in the web page source. If there is no existing connection information transmission unit of the visitor terminal for storing the newly created window ID in the sessionStorage; and

The ad click counting unit of the analysis server, which analyzes the request information and the inflow information received from the visitor terminal and determines that the visitor terminal clicks a specific advertisement and accesses the advertisement if the window ID is not present. Internet advertising click counting system, including;

The method of claim 1, wherein
The visitor terminal receives the unique ID of the terminal stored in at least one of the cookie storage, localStorage standardized in html5, and IsolatedStorage of Microsoft Silverlight, and stores the advertisement click history using the unique ID as a key. And an advertisement click history transmission unit of an analysis server that transmits and displays the advertisement click history of the unique ID according to a request of an administrator terminal.

In the method of counting Internet ad clicks,

a) When the Internet user accesses the website, the window ID, the location information, and the inflow information stored in the sessionStorage, a standardized object in html5, are transmitted to the analysis stone through a script inserted in the web page source. If the window ID does not exist, storing the newly created window ID in the sessionStorage; and

b) analyzing, by the analysis server, the request information and the inflow information received from the visitor terminal and counting that the visitor terminal clicks on a specific advertisement and clicks on the advertisement when there is no window ID; Internet advertising click counting method comprising a.

The method according to claim 2, wherein
c) The analysis server receives the unique ID of the terminal stored in at least one of the cookie storage, localStorage standardized in html5, and IsolatedStorage of Microsoft Silverlight from the visitor terminal. Storing the advertisement click history, and transmitting and displaying the advertisement click history of the unique ID according to a request of an administrator terminal.