KR20120139325A - System and method of providing private advertisements using near field communication - Google Patents

System and method of providing private advertisements using near field communication Download PDF

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Publication number
KR20120139325A
KR20120139325A KR1020110059064A KR20110059064A KR20120139325A KR 20120139325 A KR20120139325 A KR 20120139325A KR 1020110059064 A KR1020110059064 A KR 1020110059064A KR 20110059064 A KR20110059064 A KR 20110059064A KR 20120139325 A KR20120139325 A KR 20120139325A
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advertisement content
advertisement
video signal
user
content
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KR1020110059064A
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Korean (ko)
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김자영
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(주)루나스타인베스트먼트
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Priority to KR1020110059064A priority Critical patent/KR20120139325A/en
Publication of KR20120139325A publication Critical patent/KR20120139325A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
    • G06Q20/32—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using wireless devices
    • G06Q20/327—Short range or proximity payments by means of M-devices
    • G06Q20/3278—RFID or NFC payments by means of M-devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/80—Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04Q—SELECTING
    • H04Q2209/00—Arrangements in telecontrol or telemetry systems
    • H04Q2209/40—Arrangements in telecontrol or telemetry systems using a wireless architecture
    • H04Q2209/43—Arrangements in telecontrol or telemetry systems using a wireless architecture using wireless personal area networks [WPAN], e.g. 802.15, 802.15.1, 802.15.4, Bluetooth or ZigBee

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  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
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  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention relates to a personal advertisement system and method using a short range wireless communication network, comprising: an advertisement content management apparatus for converting advertisement content received through a short range wireless communication method into a displayable video signal; And a display device configured to receive the video signal and display the advertisement content. As a result, personal advertisement content is generated through an application installed in the user terminal, and the advertisement content of the user terminal can be easily delivered to and displayed on a display device in a public place by a short-range wireless communication method. Ads can be easily posted to the public in a short time.

Description

System and method for personal advertisement using local area wireless network {SYSTEM AND METHOD OF PROVIDING PRIVATE ADVERTISEMENTS USING NEAR FIELD COMMUNICATION}

The present invention relates to a personal advertisement system and method using a short range wireless communication network, and more particularly, to generate personal advertisement content through an application installed in a user terminal, and to use the advertisement content of the user terminal in a short range wireless communication method. The present invention relates to a personal advertisement system and method using a short range wireless communication network that can be easily delivered and displayed on a display device, thereby easily posting a customized advertisement made by a personal advertisement client to the public within a short time.

Currently, techniques for using display devices such as liquid crystal displays (LCDs), plasma display panels (PDPs), large TVs, and LED displays for indoor / outdoor advertising are being activated. The display device for advertising is installed in the ceiling of a building entrance or waiting room, an elevator, a subway, a bus, etc. to display a message and an advertisement. In addition, display devices for guidance and advertisement are operated in outdoor spaces such as stops, buildings, and roads.

Advertisements using conventional display devices are mainly used to post advertisements of companies or public institutions. Companies or public organizations that want to start advertising in advance produce a certain form of advertising data through a professional advertising company to deliver to the operator of the display device for advertising. Therefore, it takes a lot of time and money to produce advertisements for individuals or small businesses to request advertisements, the advertising method using a display device in a public place is recognized as exclusive property of companies and public institutions.

In addition, the information transmission method for displaying an advertisement on a conventional display device is mainly used to transmit information desired by the advertisement client to the display device using a dedicated line connected to the display device. Since the conventional advertisement display method cannot support a variety of input media, when displaying a predetermined message or changing the displayed message on the electronic display board, it is cumbersome to go through complicated procedures each time, for example, advertisement application, reception, and confirmation. There is a problem that takes a lot of time to proceed with each procedure.

On the other hand, with the popularization of communication networks, it is possible to quickly distribute information using wired or wireless communication. Communication networks include long-distance networks such as wired Internet, wireless Internet, and mobile communication networks, and short-range wireless networks such as near field communication (NFC), Bluetooth, RFID, and WIFI.

In recent years, communication terminals such as smartphones and mobile phones are mostly combined with a long distance network function and a short range wireless network function. The communication terminal is equipped with a high performance processor, and can process various data such as text, photos, videos, images, and audio. Thus, the user can process data in real time anytime, anywhere.

The present invention has been made to solve the above-described problems, and generates personal advertisement content through an application installed on the user terminal, and easily delivers the advertisement content of the user terminal to a display device in a public place by a short range wireless communication method for display. There is a technical problem to provide a personal advertising system and method using a short-range wireless communication network that can easily post to the public in a short time customized advertisements made by a personal advertising client.

A personal advertisement system using a short range wireless communication network of the present invention for achieving the above object, Advertisement content management device for converting the advertising content received in the short-range wireless communication method into a displayable video signal; And a display device configured to receive the video signal and display the advertisement content.

The apparatus may further include a management server connected to the advertisement content management device through a network to receive the advertisement content, and to deliver the advertisement content to at least one other advertisement content management device connected to the network.

A user terminal of the present invention for achieving the above object, a short-range communication unit for transmitting and receiving data in a short-range wireless communication method; A user interface for user input / output; An advertisement content generation unit combining the advertisement data input through the user interface into a file format that can be transmitted and received; And a terminal controller configured to process advertisement data input through the user interface through the advertisement content generation unit to generate advertisement content, and wirelessly transmit the generated advertisement content through the short range communication unit.

The method may further include a financial information processor configured to generate financial information for paying the advertisement fee according to the advertisement fee payment selection input through the user interface.

Ad content management apparatus of the present invention for achieving the above object, a short-range communication unit for transmitting and receiving data in a short-range wireless communication method; A data converter converting the advertisement content into a displayable video signal; A signal output unit configured to output the video signal to an external display device; And a content controller which controls the advertisement content received by the short range communication unit to be converted into a video signal through the data converter and output to the signal output unit.

The short range communication unit may receive the advertisement content by at least one of a communication method such as Near Field Communication (NFC), Bluetooth, Infrared Data Association (IrDA), and Zigbee. .

The signal output unit may output the video signal through at least one video data input / output method of a high-definition multimedia interface (HDMI), USB, IEEE1394, Bluetooth, or wireless USB.

The content controller may control at least one of the data converter and the signal output unit so that the advertisement content is displayed at a corresponding time by checking a posting period and a posting time included in the advertisement content.

On the other hand, the payment information processing unit for processing the financial information received by the short-range communication unit may further include a payment information processing unit for payment processing.

The apparatus may further include a network communication unit configured to transmit at least one of the advertisement content and the financial information received by the local area communication unit to a designated address through a network.

A control method of a personal advertisement system using a short range wireless communication network of the present invention for achieving the above object comprises the steps of: receiving the advertisement content in a short range wireless communication method; Converting, by the advertisement content management apparatus, the advertisement content into a displayable video signal; And outputting the video signal to a display device by the advertisement content management device.

Here, the management server receives the advertisement content from the advertisement content management device through a network; Forwarding, by the management server, the advertisement content to at least one other advertisement content management device connected to the network; And outputting the video signal to the corresponding display device by the advertisement content management device receiving the advertisement content from the management server.

A control method of a user terminal of the present invention for achieving the above object comprises the steps of receiving advertisement data from a user; Processing the advertisement data into an advertisement content file capable of transmitting and receiving; And transmitting the advertisement content in a short range wireless communication method.

Here, the step of receiving the advertisement fee payment selection from the user; And generating and processing financial information for paying the advertisement fee.

The control method of the advertisement content management apparatus of the present invention for achieving the above object comprises the steps of: receiving the advertisement content created by the user in a short-range wireless communication method; Converting the advertisement content into a displayable video signal; And outputting the video signal to an external display device.

Here, the step of receiving the advertisement content created by the user in a short-range wireless communication method, NFC (Near Field Communication), Bluetooth (Bluetooth), Infrared Data Association (IrDA: Infrared Data Association), Zigbee (Zigbee) Receiving by at least one of the communication scheme.

The outputting of the video signal to an external display device may include outputting the video signal through at least one video data input / output method of a high-definition multimedia interface (HDMI), USB, IEEE1394, Bluetooth, or wireless USB. It may include.

On the other hand, further comprising the step of confirming the posting period and the posting time period included in the advertising content; The outputting of the video signal to an external display device may include outputting the video signal in accordance with the confirmed posting period and posting time period.

And receiving, by the short range wireless communication method, financial information for requesting an advertisement fee payment of the advertisement content. And processing the financial information to settle the advertisement fee of the advertisement content.

The method may further include transmitting at least one of the advertisement content and the financial information to a designated address through a network.

On the other hand, the recording medium according to the present invention for achieving the above object, when executed in the user terminal, receiving advertising data from the user; Processing the advertisement data into an advertisement content file capable of transmitting and receiving; Performing an advertisement fee payment process according to the advertisement content posting; And an application for performing the step of transmitting the advertisement content in a short range wireless communication scheme.

In addition, the recording medium according to another aspect of the present invention for achieving the above object, the step of receiving the advertisement content created by the user in a short-range wireless communication method; Converting the advertisement content into a displayable video signal; And an application for outputting the video signal to an external display device.

As described above, the personal advertisement system and method using the short range wireless communication network according to the present invention generate personal advertisement content through an application installed in the user terminal, and use the advertisement content of the user terminal in a short range wireless communication method to display devices in public places. By making it easy to deliver and display, it is possible to easily post customized advertisements created by individual advertisement clients to the public in a short time.

1 is a configuration diagram of a personal advertisement system using a short range wireless communication network according to a first embodiment of the present invention;
2 is a control block diagram of a user terminal according to an embodiment of the present invention;
3 is a control block diagram of a display device and an advertisement content management device according to an embodiment of the present invention;
4 is a block diagram of a personal advertisement system using a short range wireless communication network according to a second embodiment of the present invention;
5 is a configuration diagram of a personal advertisement system using a short range wireless communication network according to a third embodiment of the present invention;
6 is a control flowchart of a user terminal according to an embodiment of the present invention;
7 is a control flowchart of an advertisement content management apparatus according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a personal advertisement system using a short range wireless communication network according to a first embodiment of the present invention.

As shown in FIG. 1, the personal advertisement system using the short range wireless communication network according to the first embodiment of the present invention may generate advertisement content from the user terminal 200 and the user terminal 200 to transmit the generated advertisement content from the user terminal 200. And a display apparatus 300 for outputting advertisement content received from the advertisement content management apparatus 100 for processing.

The user terminal 200 is installed with an advertisement generating application for generating advertisement content by processing the information input by the user. According to the execution of the application, the user terminal 200 generates advertisement content by processing data, such as text, an image, video, audio, or a photograph taken by a camera, into a single file. The user terminal 200 transmits the generated advertisement content in a short range wireless communication method. In this case, the user may directly input a destination address of the advertisement content, or may transmit the advertisement content in a short distance by wirelessly approaching the user terminal 200 to the advertisement content management apparatus 100.

The advertisement content management apparatus 100 receives the advertisement content from the user terminal 200 in a short range wireless communication method. The advertisement content management apparatus 100 converts the received advertisement content into a form that can be displayed on the display apparatus 300. The advertisement content management apparatus 100 may control the display of the corresponding advertisement by inputting the converted advertisement content information to the display apparatus 300. Here, the advertisement content management apparatus 100 may control the advertisement advertisement time set by the advertisement requestors, the duration of the intervention, etc., so that the advertisement specified at the designated time is displayed. In addition, it is possible to determine whether the advertisement content is included by authenticating the user who sent the advertisement content, and it is also possible to charge an advertisement fee for the advertisement inclusion.

The display apparatus 300 displays a signal received from the advertisement content management apparatus 100. The display apparatus 300 may display an advertisement message or display a photo, an image, a video, etc. according to a signal received from the advertisement content management apparatus 100. Audio signals such as music and sound effects can also be output.

According to this configuration, the user can generate a desired advertisement content by using the application installed in the user terminal 200, and the desired advertisement can be started in a short time by transmitting the generated advertisement content to the advertisement content management apparatus 100 in a short time. Can be.

For example, a user may directly publish an advertisement written by the user on the display device 300 to start an advertisement such as job opening, job search, purchase, purchase, exchange, or use it for a purpose such as confession of love, event guidance, and people search. .

2 is a control block diagram of a user terminal 200 according to an embodiment of the present invention.

As shown in FIG. 2, the user terminal 200 includes a data communication unit 220, a financial information processor 230, a memory 240, a content generator 250, an audio processor 260, and a user interface. , Hereinafter referred to as a UI) 270, and a terminal controller 210.

The data communication unit 220 includes a short range communication unit 222 for communicating with the advertisement content management device 100 and a network communication unit 224 for communicating with a remote device such as an Internet server or a mobile communication base station.

The short range communication unit 222 may wirelessly transmit / receive data in a short range communication method such as Near Field Communication (NFC), Bluetooth, Bluetooth, Infrared Data Association (IrDA), and Zigbee. The short range communication unit 222 transmits and receives data with the advertisement content management apparatus 100 in a short range wireless communication method. For example, the short range communication unit 222 may transmit the advertisement content generated by the terminal or financial data for payment of the advertisement fee to the management apparatus.

The network communication unit 224 transmits and receives data through a mobile communication network such as CDMA, GSM, W-CDMA, or wireless Internet. The network communication unit 224 may download an application for generating advertisement content from a server on the Internet, transmit the generated advertisement content, and transmit and receive financial information for payment of an advertisement fee.

The audio processor 260 converts the audio data received by the data communication unit 220 into an analog signal and outputs the analog signal to the speaker SPK. In addition, the audio processor 260 converts an analog audio signal input through a microphone MIC into a digital signal. The audio processor 260 may be implemented in a known configuration including an additional circuit such as an audio amplification circuit or a filter.

The UI 270 includes a touch panel or keypad for user input and a display unit for user output. The UI 270 for user input may include a keypad composed of numeric keys and function keys, a side key, a touch panel, a handwriting input unit, and the like. The UI 270 for user output may include an LCD and an LED. have. Information input to the UI 270 is transferred to the terminal controller 210 for processing, and the terminal controller 210 displays the result according to the user input on the display unit of the UI 270. Accordingly, the user may install and execute an application for producing and transmitting the advertisement content through the UI 270. In addition, in an environment provided by the application, the user may directly input advertisement data such as text or image to create advertisement content of the user.

The content generator 250 generates the advertisement content using the advertisement data selected and input by the user under the control of the terminal controller 210. The content generator 250 generates advertisement content by combining various data such as text, photos, videos, images, and audio input by the user. The advertisement content may be generated in various forms such as a simple message type, a video, a flash image, and a photo image. The content generation unit 250 may include various codecs and editing tools for processing multimedia data such as video and audio. The content generator 250 may be implemented in hardware, software, or a combination thereof that operates under the control of the terminal controller 210.

The memory 240 stores programs and data for overall control of the user terminal 200. In addition, in the memory 240 of the user terminal 200 according to the present embodiment, an advertisement production application that performs the function of generating and transmitting advertisement content is stored, and the advertisement content produced by the user may be stored together in the memory 240. have.

 The financial information processor 230 may perform a mobile payment function using the user terminal 200 to pay an advertisement fee. The financial information processing unit 230 may include a web type mobile card such as a mobile ISP (secure payment) or a reliable click service, and may be a contactless type such as an RF IC chip having a payment function and a subscriber identity module (SIM). It may include a financial card. When the financial information processing unit 230 is provided in the form of a web type mobile card, the user may pay the advertisement fee on the corresponding website. When the financial information processing unit 230 is provided in the form of a contactless financial card, the user may pay the advertisement fee by a simple method of bringing the user terminal 200 close to the card payment terminal after charging a predetermined amount in the card.

The terminal controller 210 controls the overall functions of the user terminal 200. The terminal controller 210 activates a function of the content generator 250 by executing an advertisement production application, and generates personal advertisement content by processing a user input input to the UI 270. The terminal controller 210 transmits the generated personal advertisement content to the advertisement content management apparatus 100 through the short range communication unit 222 according to the execution of the advertisement production application.

The terminal controller 210 may display the data of the advertisement content management apparatus 100 received by the data communication unit 220 on the UI 270 as a result of the user's input to the UI 270.

The user terminal 200 having such a configuration includes a data processing function such as a mobile phone, a smart phone, a notebook computer, a digital broadcasting terminal, a personal digital assistant (PDA), a portable multimedia player (PMP), and the like. It may include all electronic devices having a near field communication function.

3 is a control block diagram of a display apparatus 300 and an advertisement content management apparatus 100 according to an exemplary embodiment of the present invention.

The advertisement content management apparatus 100 may process the advertisement content wirelessly received from the user terminal 200 and output the processed advertisement content to the display apparatus 300 to display the advertisement content of the user in a public place.

The advertisement content management apparatus 100 includes a data communication unit 120, a data conversion unit 150, a signal output unit 160, a payment information processing unit 130, a memory 140, and a content control unit 110.

The data communicator 120 and the data communicator 120 include a short range communicator 122 for communicating with the user terminal 200, and a network communicator 124 for communicating with a management server 500 connected to a network.

The short range communication unit 122 may wirelessly transmit / receive data in a short range communication method such as Near Field Communication (NFC), Bluetooth, Wireless Infrared Data Association (IrDA), and Zigbee. The local area communication unit may receive advertising content and financial data related to payment of an advertisement fee from the user terminal 200, and may transmit a reception result to the user terminal 200.

The network communication unit 124 exchanges data with a device side that manages the advertisement content management apparatus 100. Thus, the advertisement content management apparatus 100 may be implemented in various forms according to the type of the network to which the advertisement content management apparatus 100 is connected. For example, the network communication unit 124 may transmit and receive data via wired or wireless Internet, a closed circuit, a private communication network, or the like. The network communication unit 124 may transmit data, such as advertisement content and financial information, received to the local area communication unit 122 through the network communication unit 124, and transmit data for management and control of the advertisement content management apparatus 100. Can be received.

The data converter 150 converts the advertisement content received by the local area communication unit 122 into a data form that can be displayed on the display apparatus 300. The data converter 150 may convert not only video data but also audio data into a form that can be output and provide the same to the display apparatus 300. The data converter 150 may include codecs for coding multimedia data such as video and audio, and may be implemented in software, hardware, or a mixture of both.

The signal output unit 160 transmits the video signal or the audio signal converted by the data converter 150 to the display apparatus 300.

The payment information processor 130 may process the payment of the advertisement fee paid by the user, and may check the payment information of the advertisement content that has already been paid. The payment information processor 130 may communicate with the financial information processor 230 of the user terminal 200 in an RF manner to process an advertisement fee for the amount charged in the financial information processor 230. The payment information processing unit 130 outputs a payment completion signal to the content control unit 110 when the payment processing of the advertisement fee is completed. When payment of the advertisement fee is already completed on the user terminal 200, the payment information processing unit 130 may check the payment completion information provided by the user terminal 200 and output a payment completion signal to the content controller 110.

The memory 140 stores data for controlling overall functions of the advertisement content management apparatus 100. The advertisement content received by the local area communication unit 122 is also stored in the memory 140.

The content controller 110 converts the advertisement content received by the local area communication unit 122 into a form that can be output from the display apparatus 300 through the data converter 150 and outputs the converted content to the signal output unit 160. Here, the content controller 110 checks the advertisement posting time and the posting period information included in the advertisement content, and schedules a time to publish the advertisement content. The content control unit 110 may notify the user of a request to reset the publication time of the advertisement content when the advertisement content received later overlaps with the advertisement content received first.

The content controller 110 may determine whether the advertisement fee is paid through the payment information processor 130 and determine to display the corresponding advertisement when the payment is completed.

The content controller 110 may transmit the advertisement content stored in the memory 140 and payment information of the corresponding advertisement content through the network communication unit 124.

The display apparatus 300 includes a signal input unit 330, a display controller 310, and a display panel 320.

The signal input unit 330 is connected to the signal output unit 160 of the advertisement content management device 100 to receive a video signal and an audio signal. The signal input unit 330 and the signal output unit 160 are configured to use the same communication interface, so that the display apparatus 300 and the advertisement content management apparatus 100 may perform data communication with each other. For example, the signal input unit 330 and the signal output unit 160 may apply all the interfaces, such as USB, IEEE1394, or a wireless interface such as Bluetooth, wireless USB, etc., which is a communication interface for connection between devices. It is also possible to apply a high-definition multimedia interface (HDMI) interface.

The display panel 320 includes panels such as LEDs, LCDs, and PDPs.

The display controller 310 displays the video signal input to the signal inputter 330 on the display panel 320. When the speaker is mounted on the display apparatus 300, the display controller 310 may control the audio signal input to the signal input unit 330 to be output to the speaker.

According to this configuration, the advertisement content management apparatus 100 wirelessly receives and processes the advertisement content from the user terminal 200 and outputs a video signal to the display apparatus 300, and the display apparatus 300 receives the input video. By displaying the signal, the advertisement content of the user is displayed on the display device 300 in a public place.

Here, the advertisement content management apparatus 100 that outputs a video signal to the display apparatus 300 outputs a video signal through an interface such as USB, HDMI, etc., which is normally supported by the conventional display apparatus 300, and thus, displays the display apparatus ( The advertisement content of the user may be easily displayed by simply attaching the advertisement content management apparatus 100 to the corresponding interface without changing the design of 300.

4 is a configuration diagram of a personal advertisement system using a short range wireless communication network according to a second embodiment of the present invention, and shows a configuration of a system when a plurality of display apparatuses 300 are controlled by a central management server 500. will be.

As shown in FIG. 4, each display apparatus 300 is equipped with an advertisement content management apparatus 100 to receive advertisement contents from the user terminal 200, and each advertisement content management apparatus 100 is connected via a network. It is connected to the management server 500.

The user terminal 200 generates advertisement content according to a user's selection, and transmits the generated advertisement content to the advertisement content management apparatus 100 through a local area network. The user may set a posting time and a posting period of the advertisement content, and the advertisement content may be set to be displayed only on a specific display device 300 among the plurality of display devices 300.

The user terminal 200 may pay the advertisement fee for posting the advertisement at the corresponding site, or may request the advertisement fee payment directly from the content management apparatus.

The advertisement content management apparatus 100 transmits the advertisement content received from the user terminal 200 and the advertisement fee payment information to the management server 500 through the network. In addition, the advertisement content management apparatus 100 may transmit the advertisement schedule information registered in the display apparatus 300 to the management server 500.

The management server 500 includes a display manager 510, an advertisement content manager 520, a payment information manager 530, and a database 540.

The display manager 510 receives advertisement schedule information of each advertisement content management apparatus 100 and manages information such as advertisement content information displayed on each display apparatus 300 and a time when the advertisement content is displayed. The display manager 510 may start or stop driving the display apparatus 300 by outputting a control signal to the advertisement content management apparatus 100, and display a guide message or specific advertisement content on the display apparatus 300. Can be.

The advertisement content management unit 520 receives the advertisement content from the advertisement content management device 100 and provides it to another advertisement content management device 100. Thus, the advertisement content transmitted by the advertisement client to the specific advertisement content management apparatus 100 may be delivered to the other advertisement content management apparatus 100 by the advertisement content management unit 520.

The payment information manager 530 receives and processes advertisement fee payment related information from the advertisement content management device 100. If the payment information received from the advertising content management device 100 is information for requesting payment of an advertisement fee, the payment information management unit 530 delivers the payment information to a payment server operated by a card company or a bank, and the advertisement fee is processed. Be sure to

The database 540 stores information of the display apparatus 300 and information of the advertisement content management apparatus 100 mounted on the display apparatus 300. For example, identification information, installation location, model name, performance information, etc. of the display apparatus 300 and the corresponding advertisement content management apparatus 100 may be stored, and a network address for accessing each content management apparatus may be stored.

By such a configuration, the management server 500 is connected to each advertising content management device 100 through a network to receive and manage advertising content and payment information from each advertising content management device 100. In addition, the management server 500 may provide the advertisement content data received by the specific content management device to the other advertisement content management device 100 to display the corresponding advertisement content on all the display devices 300 in the network.

Here, the network connecting the management server 500 and the advertisement content management apparatus 100 may apply various types of networks such as a closed circuit, a device-to-device network, a private network, and the Internet. Accordingly, the advertisement content management device 100 is mounted on the display device 300 installed in subway stations, bus stops, elevators, spaces in buildings, and the like, and are managed by the management server 500, thereby receiving advertisements received by a specific content management device. Content can be quickly shared with other content management apparatuses, and control can be made to display advertisement contents of the corresponding user only on the display apparatuses 300 desired by the user.

5 is a configuration diagram of a personal advertisement system using a short range wireless communication network according to a third embodiment of the present invention, and a duplicate description of the same configuration as the previous embodiment will be omitted.

In accordance with a third embodiment of the present invention, an advertisement content management device (100) for receiving and processing advertisement content from a user terminal (200) for generating and transmitting advertisement content in a short distance, and the user terminal (200), and a display for outputting advertisement content. Includes an apparatus 400

The display apparatus 400 may divide the display area into a plurality of areas and display independent data in each area. For example, the display area may be divided into six areas, and different messages may be displayed on the six areas. The display device 400 having such a configuration may include an LED display board.

The user executes an application on the user terminal 200 to generate advertisement content, and wirelessly transmit the generated advertisement content to the advertisement content management apparatus 100. Here, it is also possible for the user to directly select and transmit the area in which the advertisement content is to be displayed.

The advertisement content management apparatus 100 converts the received advertisement content into a format that can be displayed on the display apparatus 300 and outputs the converted advertisement content to the display apparatus 400.

Accordingly, the display device 400 displays the advertisement content received from the advertisement content management device 100 in at least one of six areas. When the user selects a specific area, the display apparatus 400 may display the advertisement content in the corresponding area. If there is no setting, the display apparatus 400 may display the advertisement content of the user according to the currently empty display area or the preset display method. Can be.

6 is a control flowchart of a user terminal 200 of a personal advertisement system using a short range wireless communication network according to an exemplary embodiment of the present invention.

A user who wants to request a personal advertisement first installs and executes an application for generating advertisement content in the user terminal 200 (S110).

The user inputs advertisement contents using the UI 270 of the user terminal 200 (S120). The user may input advertisement text in a text form, or input various data such as a photo, a video, an image, and audio.

The application installed in the user terminal 200 generates the advertisement content by combining the data input by the user (S130). The advertisement content may be generated in various forms such as a simple message, a video, a flash image, or a photo image.

After setting the posting time and the posting period of the generated advertisement content (S140), the user transmits the advertisement content to the advertisement content management apparatus 100 (S150).

The transmission result is received from the advertisement content management apparatus 100 and confirmed (S160). The advertisement content management apparatus 100 may reply whether the advertisement content has been successfully received, whether the advertisement content can be displayed at the posting time set by the user, and the like. According to the result of the reply, the user can confirm the posting of the advertisement content or change the setting such as the posting time.

Meanwhile, the step of paying the advertisement fee according to the display of the advertisement content may be performed after it is determined whether to publish the advertisement content. When the user terminal 200 supports the RF card function, the user may pay the advertisement fee by bringing the user terminal 200 close to the advertisement content management apparatus 100, and the user terminal 200 supports the web card function. If you do, you can pay for the ad via the Internet.

7 is a control flowchart of an advertisement content management apparatus 100 of a personal advertisement system using a short range wireless communication network according to an exemplary embodiment of the present invention.

The advertisement content management apparatus 100 receives personal advertisement content in a short range wireless communication method (S210).

The advertisement content management apparatus 100 determines whether the authentication is successful by authenticating the user of the advertisement content (S220). The advertisement content management apparatus 100 may succeed in user authentication when the received advertisement content is generated in the designated application, when the user is a subscriber of the advertisement service, and when payment of the advertisement content is already completed.

If the user authentication fails, it is notified to the user terminal 200 (S225).

The set post time is checked with respect to the advertisement content that succeeds in user authentication (S230). The advertisement content management apparatus 100 may check a period and time period for posting the received advertisement content.

The advertisement content management apparatus 100 determines whether there is no advertisement content set first at the set publishing time and determines whether the posting time can be set (S240).

If it is impossible to set at the corresponding time, the user terminal 200 requests to set the posting time again (S245).

If the advertisement content can be posted at the corresponding time, the setting result is transmitted to the user terminal 200 (S250), and the advertisement content is displayed at the time set by the user (S260).

Meanwhile, when the publication of the received advertisement content is determined, the advertisement content management apparatus 100 may transmit the received advertisement content, the posting schedule, the advertisement fee payment information, etc. to the management server 500 through the network communication unit 124. have.

As described above, the present invention enables the generation of personal advertisement content through an application installed in the user terminal, and the advertisement content can be immediately delivered to the display device for display. Accordingly, the process of producing, delivering, paying, and distributing advertisements can be processed quickly and easily, so that advertisements arbitrarily created by individual advertisement clients can be easily posted to the public in a short time.

Thus, those skilled in the art will appreciate that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. It is therefore to be understood that the embodiments described above are to be considered in all respects only as illustrative and not restrictive. The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

In the personal advertisement system and method using a short range wireless communication network according to the present invention, a personal advertisement content is generated through an application installed in a user terminal, and the advertisement content of the user terminal is easily delivered to a display device in a public place through a short range wireless communication method. By making it possible to display it, it can be used to easily publish a personalized advertisement made by a personal advertisement client to the public in a short time.

100: advertising content management device 110: content control unit
120: data communication unit 122: short-range communication unit
124: network communication unit 130: payment information processing unit
140: memory 150: data converter
160: signal output unit 200: user terminal
210: terminal control unit 220: data communication unit
222: local area communication unit 224: network communication unit
230: financial information processing unit 240: memory
250: content generation unit 260: audio processing unit
270: user interface (UI) 300, 400: display device
310: display control unit 320: display panel
330: signal input unit 500: management server
510: display management unit 520: advertising content management unit
530: payment information management unit 540: database

Claims (22)

An advertisement content management device that converts the received advertisement content into a displayable video signal through a short range wireless communication method; And
And a display device for receiving the video signal and displaying the advertisement content.
The method of claim 1,
Short-range wireless, characterized in that it further comprises a management server connected to the advertisement content management device via a network to receive the advertisement content, and delivers the advertisement content to at least one other advertisement content management device connected to the network. Personal advertising system using a communication network.
A short range communication unit configured to transmit and receive data through a short range wireless communication method;
A user interface for user input / output;
An advertisement content generation unit combining the advertisement data input through the user interface into a file format that can be transmitted and received; And
And a terminal controller configured to process advertisement data input through the user interface through the advertisement content generation unit to generate advertisement content, and wirelessly transmit the generated advertisement content through the short range communication unit.
The method of claim 3,
And a financial information processor configured to generate financial information for paying the advertisement fee according to the advertisement fee payment input to the user interface.
A short range communication unit configured to transmit and receive data through a short range wireless communication method;
A data converter converting the advertisement content into a displayable video signal;
A signal output unit configured to output the video signal to an external display device; And
And a content controller configured to control the advertisement content received by the short range communication unit to be converted into a video signal through the data converter and output to the signal output unit.
The method of claim 5,
The short-range communication unit,
Advertising content management device, characterized in that for receiving the advertising content by at least one of the communication method of Near Field Communication (NFC), Bluetooth (Bluetooth), Infrared Data Association (IrDA), Zigbee (Zigbee).
The method of claim 5,
Signal output section,
Advertising content management device, characterized in that for outputting the video signal by at least one video data input and output method of HDMI (High-Definition Multimedia Interface), USB, IEEE1394, Bluetooth, wireless USB.
The method of claim 5,
The content control unit,
And determining at least one of the data converter and the signal output unit so that the advertisement content is displayed at a corresponding time by checking a posting period and a posting time period included in the advertisement content.
The method of claim 5,
And a payment information processing unit which processes the financial information received by the local area communication unit and pays the advertisement fee of the advertising content.
The method according to claim 5 or 9,
And a network communication unit configured to transmit at least one of the advertisement content and the financial information received by the short range communication unit to a designated address through a network.
Receiving, by the advertisement content management apparatus, the advertisement content in a short range wireless communication method;
Converting, by the advertisement content management apparatus, the advertisement content into a displayable video signal; And
And controlling the advertisement content management device to output the video signal to a display device.
The method of claim 11,
Receiving, by a management server, the advertisement contents from the advertisement contents management apparatus through a network;
Forwarding, by the management server, the advertisement content to at least one other advertisement content management device connected to the network; And
And a step of outputting the video signal to a corresponding display device by an advertisement content management device receiving the advertisement content from the management server.
Receiving advertisement data from a user;
Processing the advertisement data into an advertisement content file capable of transmitting and receiving; And
And transmitting the advertisement content in a short range wireless communication method.
The method of claim 13,
Receiving an advertisement fee payment selection from the user;
And generating and processing financial information for paying the advertisement fee.
Receiving the advertisement content created by the user in a short range wireless communication method;
Converting the advertisement content into a displayable video signal; And
And outputting the video signal to an external display device.
16. The method of claim 15,
Receiving the advertisement content created by the user in a short-range wireless communication method,
The advertisement content comprising the step of receiving at least one communication method of NFC (Near Field Communication), Bluetooth (Bluetooth), Infrared Data Association (IrDA), Zigbee (Zigbee) Control method of the content management device.
16. The method of claim 15,
The outputting of the video signal to an external display device may include:
And outputting the video signal through at least one video data input / output method of a high-definition multimedia interface (HDMI), USB, IEEE1394, Bluetooth, or wireless USB.
16. The method of claim 15,
Checking a posting period and a posting time period included in the advertisement content;
The outputting of the video signal to an external display device may include outputting the video signal in accordance with the confirmed posting period and posting time period.
16. The method of claim 15,
Receiving financial information for requesting payment of an advertisement fee of the advertisement content through the short range wireless communication method; And
And processing payment of the advertisement fee of the advertisement content by processing the financial information.
The method of claim 15 or 19,
And transmitting at least one of the advertisement content and the financial information to a designated address through a network.
If run on the user terminal,
Receiving advertisement data from a user;
Processing the advertisement data into an advertisement content file capable of transmitting and receiving;
Performing an advertisement fee payment process according to the advertisement content posting; And
A computer-readable recording medium storing an application for performing the step of transmitting the advertising content in a short-range wireless communication method.
Receiving the advertisement content created by the user in a short range wireless communication method;
Converting the advertisement content into a displayable video signal; And
And a computer-readable recording medium storing an application for outputting the video signal to an external display device.
KR1020110059064A 2011-06-17 2011-06-17 System and method of providing private advertisements using near field communication KR20120139325A (en)

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WO2014105184A1 (en) * 2012-12-28 2014-07-03 Intel Corporation System and methods for rebroadcasting of radio ads over other mediums
CN109361735A (en) * 2018-09-19 2019-02-19 广州市得胜光电科技有限公司 A kind of intelligent advisement player system based on Zibee network
KR102032525B1 (en) * 2019-07-16 2019-10-15 재단법인대구경북과학기술원 Store signboard-type smart display advertisement platform system and advertisement service method using the same
KR20190117244A (en) * 2018-04-06 2019-10-16 재단법인대구경북과학기술원 Interactive smart display advertisement platform system and advertisement service method using the same
KR102123312B1 (en) * 2019-04-03 2020-06-17 주식회사 포바이포 Memory with USIM
KR102269363B1 (en) 2020-10-29 2021-06-25 (주)아이트로 External control board installed smart information display device and method of controlling it

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2014105184A1 (en) * 2012-12-28 2014-07-03 Intel Corporation System and methods for rebroadcasting of radio ads over other mediums
US9633374B2 (en) 2012-12-28 2017-04-25 Intel Corporation System and methods for rebroadcasting of radio ads over other mediums
KR20190117244A (en) * 2018-04-06 2019-10-16 재단법인대구경북과학기술원 Interactive smart display advertisement platform system and advertisement service method using the same
CN109361735A (en) * 2018-09-19 2019-02-19 广州市得胜光电科技有限公司 A kind of intelligent advisement player system based on Zibee network
KR102123312B1 (en) * 2019-04-03 2020-06-17 주식회사 포바이포 Memory with USIM
KR102032525B1 (en) * 2019-07-16 2019-10-15 재단법인대구경북과학기술원 Store signboard-type smart display advertisement platform system and advertisement service method using the same
KR102269363B1 (en) 2020-10-29 2021-06-25 (주)아이트로 External control board installed smart information display device and method of controlling it

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