KR20110088643A - Collection system for personal information of contents user using mobile terminal and method thereof - Google Patents

Collection system for personal information of contents user using mobile terminal and method thereof Download PDF

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KR20110088643A
KR20110088643A KR1020100008236A KR20100008236A KR20110088643A KR 20110088643 A KR20110088643 A KR 20110088643A KR 1020100008236 A KR1020100008236 A KR 1020100008236A KR 20100008236 A KR20100008236 A KR 20100008236A KR 20110088643 A KR20110088643 A KR 20110088643A
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information
mobile terminal
web server
content
user
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KR1020100008236A
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서동석
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오공일미디어 (주)
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0203—Market surveys; Market polls
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61—Network physical structure; Signal processing
    • H04N21/6106—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network
    • H04N21/6125—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network involving transmission via Internet
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W88/00—Devices specially adapted for wireless communication networks, e.g. terminals, base stations or access point devices
    • H04W88/02—Terminal devices

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Abstract

PURPOSE: A personal information collection system of a content user and method thereof are provided to transmit product content to the mobile terminal. CONSTITUTION: A personal information collection system of a content user transmits image data to a web server through a mobile terminal. A mobile personal information collecting system receives content information about an image from a web server. A communication unit(21) collects the user information transmitted from a plurality of mobile terminals.

Description

COLLECTION SYSTEM FOR PERSONAL INFORMATION OF CONTENTS USER USING MOBILE TERMINAL AND METHOD THEREOF}

The present invention relates to a system and method for collecting personal information of a content user through a mobile terminal, and more particularly, it is possible to easily collect marketing data to be used for product promotion, and to provide information of a desired information in real time through a simple operation by a consumer. Acquisition is possible to improve the convenience and satisfaction of consumers, improve the information retrieval system structure of mobile terminals to maximize the effect of product promotion and information acquisition rate of personal information collection system of mobile users through the mobile terminal and its It is about a method.

With the increase of Internet users and the development of related technologies, various multimedia contents as well as simple text-oriented data are widely processed on the web. Today, a lot of data content is exchanged and sold through the Internet. Accordingly, the information provider should build a database that stores the content, and create an environment where the database can be easily accessed by the consumer. In addition, the information consumer needs to know where the desired content is located and wants to be able to easily and quickly obtain only the desired information.

As schematically shown in FIG. 1, the needs of such information providers and information consumers have been met via the Internet 2. The information consumer can access the information provider's website by simply entering a URL or clicking a link recorded with the URL through the computer terminal 1, and the server 3 of the information provider has a large capacity stored in the database 4. Can be quickly transmitted to the computer terminal 1 on the web. At this time, the consumer knows the URL of the information provider in advance or finds the location of the information provider by using an Internet search. For example, to obtain the information of the movie 'Love Actually', the consumer visits the portal site that provides the movie information and searches for 'Love Actually', or a link to a web page that publishes 'Love Actually' through a search engine. Should be searched.

However, the above-described Internet network 2 has a problem of lack of instantaneous or concurrency. There is a great deal of information on the Internet, and there are countless Web sites that provide it. However, in general, since the content desired by the consumer is specified, in order to obtain the content through the Internet, it is cumbersome to go through a search procedure. In other words, in order to find the specific content on the Internet, it is necessary to access an Internet site where other content is published together on a large scale. In addition, there is a problem in that the consumer has to search for the specific content in a large database. For example, a consumer only wants one minute of video content as a brief summary of a topic (or object), but does not need to view all of the one hour of video content after a predetermined search time.

In addition, the Internet is very lacking in mobility. Since the Internet requires a computer terminal 1 for network connection, there is a problem that the mobile consumer cannot use it easily.

Accordingly, recently, technologies for receiving content using a mobile terminal have been developed.

Cellular networks are effective in the systems available for transmitting data to the mobile terminals. That is, a simple text or multimedia content may be transmitted to the mobile terminal via the base station.

In particular, the commercialization of High Speed Downlink Packing Access (HSDPA), which is the 3.5th generation communication method, and the spread of so-called HSDPA phones have established a technology environment that can receive multimedia contents. In this network, it is important to build a server with a database of content to be sent to the mobile station and how the mobile station will specify a request for transmission of that content to the server. That is, the mobile station should be able to easily transmit the location information of the desired content to the server side, and the server should have already built a database for the content. However, it is difficult for the mobile station to easily acquire location information about the content.

For example, if a user wants to receive information on the mobile terminal at the very place and introduces the movie to the mobile terminal before purchasing the movie 'Love Actual' at the DVD store, at least the user specifies the 'Love Actual' with the mobile terminal. The request signal must be sent. However, the user cannot easily obtain the minimum information necessary for such transmission. In other words, it is practically difficult to easily specify the desired content.

In addition, in the case of a mobile terminal, a user interface is vulnerable because there is no keyboard or mouse such as a laptop or a PC and the display is small. Therefore, it is not easy to search for information or to prepare and transmit a request signal.

As a result, a means or method for simplifying an input task is a key element in the technical field for receiving and playing content using a mobile terminal or a business model based thereon.

That is, the method of using the content using the cellular network has the advantage that the user can use even while moving, but there was a fatal problem that the consumer cannot easily access the content. Therefore, consumers cannot easily grasp where the content is located, and even if they know the location, there is a limit that they cannot use the content quickly and easily. This is because the consumer does not know the existence of the desired content and must search the content even if he knows it, and the user interface for performing the content is vulnerable.

For example, Korean Patent Publication No. 10-2006-0097169 (published on September 14, 2006) includes a barcode printed at a specific location such as a tourist information board, a historic site guide, a museum exhibition booth, various products, or a meal menu board. Recognize information codes such as mobile phones or cameras mounted on mobile communication devices such as PDAs, and use the connection information embedded in these information codes to connect to a server with information automatically without any other connection procedure. Disclosed is a method for acquiring tourist information, product information, food information, etc. recorded in a text or a video, and a system for implementing the method.

However, the conventional information acquisition system has a problem that the recognition rate decreases as the code size becomes smaller. In addition, a mobile terminal equipped with a camera optimized for real-life shooting generally required by a consumer has a problem in that code recognition requiring near focus is difficult.

Accordingly, a first object of the present invention is a mobile terminal that not only can receive a content of a product desired by a consumer in real time from its mobile terminal, but also a seller of the product can receive information about a consumer interested in the product. It is to provide a system for collecting personal information of content users through.

In addition, a second object of the present invention is to provide a method for collecting personal information using a system for collecting personal information of a content user through the mobile terminal.

In order to achieve the first object of the present invention described above, in one embodiment of the present invention by transmitting the image data for the image taken by using a mobile terminal equipped with a camera to the web server, the image from the web server to the image; A mobile personal information collection system receiving content information, comprising: a plurality of mobile terminals transmitting user information to the web server through a network communication network; Communication means for collecting user information transmitted from the plurality of mobile terminals, storage means for storing the user information, information processing means for processing a plurality of user information stored in the storage means into the marketing data, the information processing means A web server including a host for transmitting the processed marketing data; And a seller terminal for receiving the marketing data transmitted from the web server.

In addition, in order to achieve the second object of the present invention, an embodiment of the present invention includes a first step of transmitting the image data and the user information of the advertisement photographed by the mobile terminal to the web server via a network communication network; The web server receiving the image data extracts the text data from the image data through an image recognition program stored in a built-in storage means, extracts the content information corresponding to the text data, and collects the content information and user information. A second step of sending a message to the mobile terminal via a network communication network; A third step of the mobile terminal receiving the content information and user information collection notification message and transmitting user information to the web server through a network communication network; And a fourth step in which the web server receiving the user information processes the user information into marketing data and transmits the user information to a seller terminal providing the advertisement through a network communication network. to provide.

According to the present invention, a mobile terminal user can be provided with real-time content information on the product to his mobile terminal anytime, anywhere, wherever there is a product.

In addition, according to the present invention, the user only needs to photograph the mobile terminal in close proximity to the corresponding product, and thus does not need to perform an unnecessary action such as a separate search operation in order to obtain additional contents about the product.

In addition, according to the present invention, the seller can grasp the user information using the content information to clearly identify the consumer of the product, it is possible to smoothly promote the product to the user. Thus, the present invention is a useful means of various marketing activities and advertising activities.

In addition, according to the present invention, the seller can clearly grasp the incentive path for the user's advertisement through the image data photographed by the user of the mobile terminal. Therefore, the seller can grasp the media causing consumer's interest among the various media promoting the product to enable efficient advertising.

In addition, the present invention can obtain the numerical data to effectively determine the advertising effect of the outdoor advertising that lacks the basis for the advertising effect compared to the online advertising, so the efficiency of the advertisement without performing a separate offline research survey Evaluation can be performed. Thus, the present invention can provide a reliable basis for establishing an overall advertising strategy for a product or service industry.

Furthermore, the present invention can provide evidence for analyzing the gender, age, and age-specific floating population for a particular region.

1 is a view schematically showing a conventional content delivery system using the Internet.
2 is a block diagram showing a system for collecting personal information of a content user according to an embodiment of the present invention.
3 is a block diagram showing a web server according to an embodiment of the present invention.

Hereinafter, with reference to the accompanying drawings will be described in detail a personal information collection system (hereinafter referred to as "mobile personal information collection system") of the content user through a mobile terminal according to preferred embodiments of the present invention.

2 is a block diagram illustrating a mobile personal information collection system according to an embodiment of the present invention.

2, a mobile personal information collecting system according to an embodiment of the present invention includes a plurality of mobile terminals 10, a web server 20 connected to the plurality of mobile terminals 10 and a network communication network 40. And a seller terminal 30 connected to the web server 20 through a network communication network 40, the medium on which the advertisement is displayed so that the mobile terminal 10 can shoot an advertisement and generate image data. Not shown) may be further included.

Here, the network communication network 40 uses IPv6 (Internet Protocol Version 6) to be connected to a plurality of mobile terminals 10 in real time, and TCP / IP by assigning an IP number to be connected to the web server 20. Alternatively, an internet network using UDP / IP may be used.

Hereinafter, each component will be described in more detail with reference to the drawings.

First, the mobile personal information collecting system according to an embodiment of the present invention includes a plurality of mobile terminals 10.

The mobile terminal 10 is connected to the wireless network communication network 40 to transmit the image data and the user information of the image taken by the camera to the web server 20, and receives the content information transmitted from the web server 20 It will receive it and output it.

The mobile terminal 10 transmits image data about an image captured by the camera to the web server 20 and a content information transmitted from the web server 20. Transceiver (not shown) for receiving a, a liquid crystal display (not shown) for outputting the received content information as an image, and input means for inputting a user's command, cellular telephone (cellular telephone), PCS (personal) communications services, personal digital assistants, and the like.

In this case, the user information is preferably input directly to the mobile terminal 10 through the input means and then transmitted to the web server 20, but may be provided from the mobile communication company server.

The mobile terminal 10 may be installed with an application that performs an operation of smoothly transmitting image data generated by photographing advertisements or goods to the web server 20. The application may be manufactured so that a user may input user information through the mobile terminal 10, and may simultaneously transmit image data and user information to the web server 20 according to a user's selection. However, when the mobile terminal 10 transmits only image data to the web server 20 according to a user's selection, the mobile terminal 10 may later transmit user information to the web server 20 according to a request of the web server 20. You can also send

If necessary, the mobile terminal 10 may extract text data from the image data through an image recognition program included in an application and transmit the text data to the web server 20.

The application may operate to implement an augmented reality technology in which a message or an image is overlapped with an image provided through a liquid crystal display.

On the other hand, when the user of the mobile terminal 10 requests the provision of the content information for the image by transmitting the image data for the image taken by the camera via the mobile terminal 10 to the web server 20, the web server Since the content information corresponding to the image is transmitted from 20, the mobile terminal 10 receives the content information and outputs the content information in real time through the liquid crystal display. Here, the image data means image data of an information code, a product name, or a product image of a product. In addition, the information code means a two-dimensional code pattern that is provided in a signboard or a large advertising board and has a size that can be recognized and decoded by image recognition technology even when photographed from a long distance through the camera.

As described above, the present invention enables the user to obtain information about the photographed object in real time only by photographing an advertisement or a product with the mobile terminal 10 which the user has.

And the mobile personal information collection system according to the present invention may further include a medium.

The medium is an object for displaying the advertisement so that the user of the mobile terminal 10 can visually recognize the advertisement. In this case, the medium may be any one selected from the group consisting of billboards, billboards, televisions, books, newspapers, magazines, posters, catalogs, manuals, pamphlets, wrapping papers, bus advertisements, subway advertisements, but is not limited thereto. .

As such, the mobile terminal 10 may photograph a medium on which information (advertisement) of the product is displayed, instead of photographing the product directly, and transmits the image data generated by photographing the medium to the web server 20.

Mobile personal information collection system according to the present invention includes a web server (20).

The web server 20 according to the present invention is connected to the network communication network 40 and receives user information and image data transmitted from a plurality of terminals, or receives and stores user information and text data. When the image data is received, the web server 20 reads the image data, extracts the text data from the image data, and transmits the content information corresponding to the text data to the mobile terminal 10 that has transmitted the image data. . In addition, the web server 20 also processes the user information and transmits it to the seller terminal 30.

Specifically, the web server 20 includes a communication means 21, a storage means 22, an information processing means 23 and a host unit 24.

The communication means 21 included in the web server 20 of the present invention is embedded in the web server 20 and stores user information and image data transmitted from the plurality of mobile terminals 10 through the network communication network 40. It collects or collects user information and text data.

The storage means 22 included in the web server 20 of the present invention stores user information and image data collected from the communication means 21 or stores user information and text data. If you like, you can use anything, but it is better to use memory. If necessary, the storage means 22 may store content information uploaded from the outside and a user information collection notification message.

The storage means 22 stores a URL address or IP address of the seller terminal 30, and an image recognition program for reading image data and extracting text data. In this case, an optical character recognition (OCR), a barcode recognition program, or the like may be used as the image recognition program. In addition, the URL (URL) address or IP (IP) address of the seller terminal 30 is divided by text data.

The content information may include one or more coupons, location information of offline vendors, Internet address information of online vendors, businesses of companies, product information, phone numbers, menus, event information, or promotion information. The content information may include research information for investigating a user's testimonial about the content information. In this case, the user information may include research response information generated by the mobile terminal 10 through the research information. In this case, the product information includes a price of the product, a product review, and an image of the product.

Meanwhile, the content information may be stored in a separate content information database 25 connected to the host unit 24 instead of the storage means 22 for smooth management. The content information database 25 extracts the content information at the request of the host unit 24 and provides it to the mobile terminal.

In a particular aspect, the content information stored in the storage means 22 or the content information database 25 is a media file and a streaming file encoded by an encoder (not shown) to be streamed to the mobile terminal 10. In particular, the media file is a streaming file that conforms to the mobile standard so that it can be streamed in a mobile environment, and has an appropriate bitrate and size, codec, and file format.

The information processing means 23 included in the web server 20 of the present invention processes the plurality of user information stored in the storage means 22 into marketing data so that the seller can utilize the information. In this case, the marketing data may include information about a medium that exposes the advertisement to the user.

If necessary, the marketing data may be formed of data in which user information of the mobile terminal 10 is classified by age, gender, location, moving distance (path), purchasing power, time of day, and the like.

In addition, the marketing data is contact rate analysis data for analyzing the numerical value of the terminal user using the content information extracted from the image data transmitted from the mobile terminal 10, psychological analysis data for analyzing the satisfaction with the content information, and It may include purchase analysis data for analyzing whether the purchase has occurred through the content information.

When the image data is received from the mobile terminal 10, the host unit 24 included in the web server 20 of the present invention stores the content information corresponding to the image data 22 or the content information database 25. ), And transmits the corresponding content information to the mobile terminal 10 through the network communication network 40. More specifically, the host unit 24 analyzes the image data collected through the communication means 21 with an image recognition program, extracts text data for identifying goods or advertisements, and extracts content information corresponding to the text data. The content information is extracted from the storage means 22 or the content information database 25 and transmitted to the mobile terminal 10 that has transmitted the video data. In this case, when the image recognition program cannot extract text data identifying the corresponding product from the image data of the specific product input from the mobile terminal 10, the image data of the specific product input from the mobile terminal 10 and After comparing the images of each product stored in the content information database 25 to search for a product similar to the image of the product input from the mobile terminal 10, and provides the content information of the searched product to the mobile terminal (10) .

When the text data is received from the mobile terminal 10, the host unit 24 extracts the content information corresponding to the text data from the storage means 22 or the content information database 25, and transmits the text data. The content information is transmitted to a mobile terminal 10.

In addition, when the host unit 24 receives image data or text data from the mobile terminal 10, the host unit 24 extracts a user information collection notification message from the storage unit 22, and then executes the mobile terminal 10 through the network communication network 40. To send.

In addition, the host unit 24 stores the user information collected through the communication means 21 in the storage means 22, and the information processing means 23 stores a plurality of user information stored in the storage means 22. Through the processing of the marketing data, and extracts the URL address or IP address of the seller terminal stored in the storage means 22 and performs the role of transmitting the marketing data to the seller terminal (30).

In a particular aspect, when the host unit 24 according to the present invention receives the image data for the billboard through the communication means 21, the host unit 24 searches for the base station to which the mobile terminal 10 that transmits the image data is connected. The location information of the mobile terminal 10 is collected, the location information is processed into marketing data through the information processing means 23, and the marketing data is transmitted to the seller terminal 30. That is, the seller can check the advertising effect for each billboard by analyzing the marketing data received by the seller terminal 30. Therefore, the seller can determine the advertising board with low advertising effect through the marketing data can reduce the unnecessary advertising costs, it is possible to increase the efficiency for outdoor advertising.

Meanwhile, the host unit 24 may operate to execute an event based on the user information and to transmit information about the event to the mobile terminal 10 in order to receive the user information from the mobile terminal 10. Here, the event may use any event, such as a method of providing a prize by drawing some users among a plurality of users.

In addition, when the text data for identifying the product is extracted, the host unit 24 searches for one or more price information of the corresponding product through the network communication network 40 to display the content information including the price information in the mobile terminal ( 10) can be sent.

That is, the user directly checks the result of one or more price information on a specific product that the user directly checks the quality in the store through the mobile terminal 10, and then directly purchases in the store or sells at the lowest price depending on the lowest price or After acquiring the information of the e-commerce site, it is possible to purchase the product through a store visit or e-commerce.

In other words, the web server 20 periodically collects price information of each product through a plurality of e-commerce and price comparison sites that have established partnerships, and stores the price information of each product in the content information database 25. When image data of a specific product is input, text data identifying the product is extracted, and price information about the specific product stored in the content information database 25 is provided to the mobile terminal 10 based on the text data.

In addition, the mobile personal information collection system according to an embodiment of the present invention includes a seller terminal (30).

The seller terminal 30 is connected to the network communication network 40 to receive and output the marketing data transmitted from the web server 20, the receiver (not shown) for receiving the marketing data transmitted from the web server 20 And a liquid crystal display (not shown) capable of outputting the received marketing data as an image.

The present invention provides a method for collecting personal information of a content user (hereinafter, referred to as a 'mobile personal information collecting method') through a mobile terminal using the aforementioned components. The mobile personal information collection method will be described sequentially by dividing into a method of not using an application and a method of using an application.

First, a mobile personal information collection method that does not use an application includes a first step of transmitting image data of a product photographed by the mobile terminal 10 to the web server 20 through a network communication network 40, and transmitting the image data. The extracted web server 20 extracts text data from the image data through an image recognition program stored in the storage means 22 in which the web server 20 is embedded, extracts the content information corresponding to the text data, and the content information and the user information. In a second step of transmitting a collection notification message to the mobile terminal 10 through a network communication network 40, the mobile terminal 10 receiving the content information and user information collection notification message transmits user information to the mobile terminal 10 through the network communication network; A third step of transmitting to the web server 20, and the web server 20 receiving the user information sends the user information to the marketing day. To be processed in a fourth step of transmitting to the seller terminals 30 of the package through the communication network (40).

The first step according to the present invention is to provide the image data to the web server 20, the user uses his mobile terminal 10, for example, a mobile phone to shoot the advertisement displayed on the goods or media, and the mobile terminal ( The image data captured by 10) is transmitted to the web server 20 through the network communication network 40.

The second step according to the present invention is to provide the content information and the user information collection notification message to the mobile terminal 10, the image data is received by the communication means 21 built in the web server 20, the image Extracts text data identifying a product or a trade name through an image recognition program stored in the storage means 22, and stores content information corresponding to the text data in the storage means 22 or the content information database 25. Extracting the content information from the mobile station 10 and transmitting the content information to the mobile terminal 10 through the network 40. If necessary, the content information may include research information including content for investigating satisfaction with the content information and content for investigating whether the content information has influenced purchase of a product.

The third step according to the present invention is the step of transmitting the user information to the web server 20, the mobile terminal 10 receives the content information and the user information collection notification message from the web server 20 to the user's selection Accordingly, a process of transmitting user information to the web server through a network communication network is performed. In this case, when the mobile terminal 10 receives the research information, the mobile terminal 10 may reject the response to the research information or generate the research response information and transmit the research information to the web server according to the user's selection.

More specifically, in this step, the mobile terminal 10 receives the research information transmitted from the web server 20 and outputs it to the liquid crystal display. When the user confirms research information through the mobile terminal 10 and inputs information to the mobile terminal 10 to generate research response information, the mobile terminal 10 transmits research response information to the web server. .

The fourth step according to the present invention is a step of processing the marketing data to provide to the seller terminal 30, the user information is received by the communication means 21 embedded in the web server 20, the user information is sent to the web server Stored in the storage means 22 embedded in the 20, processing a plurality of user information stored in the storage means 22 into marketing data through the information processing means 23 embedded in the web server 20, Extracting seller information corresponding to text data from the storage means 22 and transmitting the marketing data to the seller terminal 30.

In this step, if the user information is not received by the communication means 21 of the web server 20, the web server 20 requests the provision of the user information to the mobile terminal 10 through the network communication network 40, The mobile terminal 10 requested to provide the user information transmits the user information to the web server 20 through the network communication network 40 according to the user's selection.

On the other hand, the mobile personal information collection method using the application is the first step of installing the application on the mobile terminal 10, and transmits the user information and image data to the web server 20 through the application or the user information and text In a second step of transmitting data, content information is extracted and transmitted to the mobile terminal 10 based on image data or text data, and marketing data is generated based on user information and transmitted to the seller terminal 30. Includes three steps.

The first step according to the present invention is the step of installing an application, wherein the mobile terminal 10 accesses the web server 20 through the network communication network 40 to download an application for collecting user information, and installs the same. Do this.

The second step according to the present invention is a step of transmitting any one of the image data and text data and the user information to the web server 20 via the network 40 through the application, the user information and the mobile terminal 10 ) Transmits the image data or the text data of the advertisement photographed by using the application to the web server 20 through the network communication network 40.

The third step according to the present invention is the step of transmitting the content information to the mobile terminal 10, the marketing data to the seller terminal (40).

In this step, when the web server 20 receives the image data and the user information, the web server 20 extracts text data from the image data through an image recognition program stored in the built-in storage means 22, Extracts content information corresponding to the text data, transmits the content information to the mobile terminal 10, and processes the user information into marketing data through information processing means 23 embedded in the web server 20. To transmit to the seller terminal 30 providing the advertisement through the network communication network 40.

When the web server 20 receives the text data and the user information in this step, the web server 20 extracts the content information corresponding to the text data from the storage means 22, and extracts the content information from the mobile terminal. (10), the user information is processed into marketing data through the information processing means 23 embedded in the web server 20 to the seller terminal 30 for providing the advertisement through the network communication network (40) Perform the sending process.

When the mobile personal information collection system and the method according to the present invention made as described above is described in more detail, many conveniences and advantages are applied in real life.

First, the mobile personal information collecting system and method thereof according to the present invention can be applied to a general restaurant.

A typical small restaurant has several menus and welcomes consumers. Because of this, you can display all their menus inside the store and even show the price.

However, a large restaurant or a restaurant with a variety of menus must look at the menu to know in detail what foods are served and at what price.

For this reason, the consumer often sees a sign hanging outside and sees a dissatisfaction unlike the actual menu of food to eat.

However, if the mobile personal information collection system and the method according to the present invention is applied, the menu of the restaurant can be grasped from a distance through the information code provided on the signboard or the signboard of the restaurant before entering the restaurant, Frustration and regret can be lessened.

In particular, when the restaurant is not located on the first floor of the building, but located on the upper floor or the lower floor of two or more floors, if the system according to the present invention is applied, various restaurants information can be notified to consumers in addition to advertisement through a signboard.

In addition, consumers do not have to go around to find the restaurants and places they want in busy streets, and recognize the information codes displayed on the signs or signs of each restaurant, so that they can easily find the places they want without having to wander around. I can go there.

In addition, the mobile personal information collection system and method according to the present invention can not only obtain information on the user of the mobile terminal showing interest in the product, but also can obtain the processed marketing data so that the information on the user can be easily used. have. Therefore, information on consumers who are actively interested in the product can be obtained without a separate information collection activity, and it is possible to easily analyze the advertising effect on the billboards.

For example, if a seller uses marketing data to maximize the effect of advertising on a smartphone, males in their 20s and 30s, who are major customers of smartphones, can identify many places. As such, if the target area and the target audience are determined based on the accumulated marketing data and the advertisement or the promotion is performed there, the effect of the advertisement or the promotion can be maximized.

In this way, the seller can easily obtain the data necessary for marketing, advertising strategy, promotion strategy, etc. for the product or service industry by utilizing the data accumulated in the web server through the mobile personal information collection system and methods, And the effect of preparing the data can be obtained at the same time.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention as defined in the appended claims. It can be understood that it is possible.

10: mobile terminal 20: web server
21: communication means 22: storage means
23: information processing means 24: host unit
25: content information database 30: seller terminal
40: network communication network

Claims (15)

In the mobile personal information collection system receiving the content information about the image from the web server by transmitting the image data about the image taken by using a mobile terminal equipped with a camera to the web server,
A plurality of mobile terminals for transmitting user information to the web server through a network communication network;
Communication means for collecting user information transmitted from the plurality of mobile terminals, storage means for storing the user information, information processing means for processing a plurality of user information stored in the storage means into the marketing data, the information processing means A web server including a host for transmitting the processed marketing data; And
A seller terminal for receiving marketing data sent from the web server;
Personal information collection system of the content user via a mobile terminal comprising a. The method of claim 1,
And the content information includes research information, and the user information includes research response information. The method of claim 2, wherein the marketing data is
Contact rate analysis data for analyzing the numerical value of the terminal user using the content information,
Psychological analysis data analyzing satisfaction with content information, and
Personal information collection system of a content user via a mobile terminal, characterized in that it comprises purchase analysis data for analyzing whether the purchase occurred through the content information. The method of claim 1, wherein the web server
And a content information database connected to the host unit to store content information uploaded from the outside, and providing content information according to a request of the host unit. The method of claim 4, wherein
The storage means stores an image recognition program for extracting the text data by reading the image data,
The host unit extracts the text data through the image recognition program as the image data collected through the communication means, extracts the content information corresponding to the text data from the content information database, and transmits the image data to the mobile terminal. Personal information collection system of a content user through a mobile terminal, characterized in that to provide the content information. The method of claim 1, wherein the content information is
Individuals of the content user through the mobile terminal, characterized in that it comprises at least one of the coupon, the location information of the offline retailer, the Internet address information of the online retailer, the business type, product information, telephone number, menu, event information, or promotion information Information collection system. The method of claim 1, wherein the image data of the product
Personal information collection system of the content user via a mobile terminal, characterized in that it comprises one or more information code, product name, or product image of the product. In the mobile personal information collection system receiving the content information about the image from the web server by transmitting the image data about the image taken by using a mobile terminal equipped with a camera to the web server,
The medium in which the advertisement is displayed;
A plurality of mobile terminals for transmitting image data and user information generated by photographing advertisements displayed on the medium to the web server;
Communication means for collecting image data and user information transmitted from the plurality of mobile terminals, storage means for storing the image data and user information, and image media and user information stored in the storage means on a medium that exposes an advertisement to a user. A web server including information processing means for processing the marketing data including information about the host, and a host unit for transmitting the processed marketing data through the information processing means; And
A seller terminal for receiving marketing data sent from the web server;
Personal information collection system of the content user via a mobile terminal comprising a. The method of claim 8, wherein the medium is any one selected from the group consisting of signs, billboards, billboards, televisions, books, newspapers, magazines, posters, catalogs, manuals, pamphlets, wrapping papers, bus advertisements, subway advertisements. Personal information collection system of the content user through a mobile terminal. The method of claim 9,
When the host unit receives the image data of the advertisement board through the communication unit, the host unit searches for a base station connected to the mobile terminal that transmits the image data, collects the position information of the mobile terminal, and converts the position information into information processing means. Processing into the marketing data through, and the personal information collection system of the content user via a mobile terminal, characterized in that for transmitting the marketing data to the seller terminal. A first step of transmitting image data and user information of an advertisement captured by a mobile terminal to a web server through a network communication network;
The web server receiving the image data extracts the text data from the image data through an image recognition program stored in a built-in storage means, extracts the content information corresponding to the text data, and collects the content information and user information. A second step of sending a message to the mobile terminal via a network communication network;
A third step of the mobile terminal receiving the content information and user information collection notification message and transmitting user information to the web server through a network communication network; And
A fourth step in which the web server receiving the user information processes the user information into marketing data and transmits the user information to a seller terminal providing the advertisement through a network communication network;
Personal information collection method of the content user via a mobile terminal comprising a. The method of claim 11,
And the research information is included in the content information of the second step, and the research response information generated from the mobile terminal is included in the user information of the third step. The method of claim 11, wherein the fourth step,
Receiving the user information through a communication means embedded in a web server;
Storing the user information in a storage means built in a web server;
Processing the plurality of user information stored in the storage means into marketing data through information processing means embedded in a web server; And
Extracting seller information corresponding to text data from the storage means and transmitting the marketing data to a seller terminal;
Personal information collection method of the content user through a mobile terminal comprising a. Downloading and installing an application for accessing a web server to collect user information;
Transmitting image data and user information of an advertisement captured by the mobile terminal to a web server through an application;
The web server receiving the image data and the user information extracts text data from the image data through an image recognition program stored in the built-in storage means, extracts content information corresponding to the text data, and stores the content information. Transmitting the user information to marketing terminal through information processing means embedded in a web server and transmitting the marketing information to a seller terminal providing the advertisement through a network communication network;
Personal information collection method of the content user via a mobile terminal comprising a. Downloading and installing an application for accessing a web server to collect user information;
Photographing image data of an advertisement to the mobile terminal, extracting text data from the image data through an image recognition program included in the application, and transmitting the text data and user information to a web server through an application;
The web server receiving the text data and the user information extracts the content information corresponding to the text data, transmits the content information to the mobile terminal, and marketing the user information through information processing means embedded in the web server. Processing the data into a seller terminal for providing the advertisement through a network communication network;
Personal information collection method of the content user via a mobile terminal comprising a.

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Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101272232B1 (en) * 2011-08-29 2013-06-11 전화성 Service system using QR code
KR101343609B1 (en) * 2011-08-24 2014-02-07 주식회사 팬택 Apparatus and Method for Automatically recommending Application using Augmented Reality Data
KR101507740B1 (en) * 2012-06-29 2015-04-07 인텔렉추얼디스커버리 주식회사 Outdoor advertising billboards, and how they interact
KR101715140B1 (en) * 2016-05-04 2017-03-10 최춘성 System of collecting and marketing using customer information and method for activating the medium or small market

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101343609B1 (en) * 2011-08-24 2014-02-07 주식회사 팬택 Apparatus and Method for Automatically recommending Application using Augmented Reality Data
KR101272232B1 (en) * 2011-08-29 2013-06-11 전화성 Service system using QR code
KR101507740B1 (en) * 2012-06-29 2015-04-07 인텔렉추얼디스커버리 주식회사 Outdoor advertising billboards, and how they interact
KR101715140B1 (en) * 2016-05-04 2017-03-10 최춘성 System of collecting and marketing using customer information and method for activating the medium or small market

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