KR20110005471A

KR20110005471A - Method of electronic commerce and computer readable writing medium for writing program for executing the same

Info

Publication number: KR20110005471A
Application number: KR1020090063049A
Authority: KR
Inventors: 김상진
Original assignee: 김상진
Priority date: 2009-07-10
Filing date: 2009-07-10
Publication date: 2011-01-18

Abstract

PURPOSE: A method of electronic commerce and a computer readable writing medium for writing a program for executing the same are provided to enable a seller to more efficiently promote the product by allowing a purchaser to purchase a desirable product at a low cost after performing the mission given to the mission. CONSTITUTION: A web server transfers to a purchaser terminal a mission selection screen which displays a mission given to a purchased product(S103). A purchaser performs the mission displayed on the mission selection screen through the purchaser terminal, and transfers a mission performing result to the web server(S104-S108). The web server applies a discount rate depending on the mission performance to the product(S110). The purchaser selects at least one mission among the plural missions displayed on the mission selection screen, and performs the selected mission.

Description

METHOD OF ELECTRONIC COMMERCE AND COMPUTER READABLE WRITING MEDIUM FOR WRITING PROGRAM FOR EXECUTING THE SAME}

The present invention relates to an electronic commerce method, and more particularly, to a computer readable recording method of an electronic commerce method for discounting (or mileage accruing) a price of a product according to a mission performance result of a mission assigned to the product and a program for executing the same. It's about the record carrier.

Recently, with the development of communication technology and the increase in the use of the Internet, electronic commerce, which is commercially available on the Internet, has been attracting attention. E-commerce broadly encompasses all economic activities such as advertisements, orders, and purchases of goods and services performed by businesses and consumers on computer networks, but generally refers to the search, ordering, payment, and delivery of goods in Internet shopping malls. Says activity.

According to e-commerce, sellers don't have to pay separately for the store and store operations so that they can be reflected in the price of the product, and buyers can conveniently shop without having to visit the store. There is an advantage to buying goods at a cheap price.

Due to these advantages, the number of users using electronic commerce is rapidly increasing, and as a result, the number of Internet shopping malls is increasing, and competition for product sales is intensifying. Internet shopping malls use a variety of methods, such as reserve system and joint purchase to increase the efficiency of product sales, but there are certain limitations for the buyer to fully utilize them.

For example, in order for a buyer to use the points earned to discount the product, the buyer must have the performance required by the relevant internet shopping mall. There is this.

In addition, the seller should effectively advertise and promote his product, but the passive method of registering the product in the Internet shopping mall does not have a satisfactory effect.

Therefore, there is a need for a method that can effectively advertise and promote a seller and enable a buyer to purchase a product at a lower price, thereby inducing a consumer's desire to purchase.

An object of the present invention is to provide a mission to the seller to efficiently advertise and promote the product and at the same time improve the buyer's willingness to purchase, the buyer can also receive a discount on the product price through the mission A computer readable recording medium having recorded thereon a commerce method and a program for executing the same.

Other objects and advantages of the present invention can be understood by the following description, and more clearly by the embodiments of the present invention. In addition, the objects and advantages of the present invention can be realized by the means shown in the claims and combinations thereof.

In an electronic commerce method according to an embodiment of the present invention for solving the above problems, in the electronic commerce method in which a buyer connects to a web server of an Internet shopping mall site to purchase a product through a buyer terminal, (A) the web server Transmitting a mission selection screen on which the mission assigned to the purchased product is displayed to the purchaser terminal; (B) the buyer performing the mission displayed on the mission selection screen through the buyer terminal to transmit the mission performance result to the web server; And (C) checking, by the web server, whether the buyer performs the mission, and applying a discount rate according to the mission to the product.

In the step (B), one or more missions assigned to the product is displayed on the mission selection screen, and the buyer selects and performs one or more missions among the missions displayed on the mission selection screen.

In the step (C), the web server is characterized by applying a discount rate for each mission performed by the buyer.

The mission that is displayed on the mission selection screen includes: 1) a mission to embed product information about the product into a blog or a cafe, 2) a survey response mission, and 3) a question post on a portal site of a questionnaire. Missions to respond to, 4) memberships to the seller's website, 5) missions to post or comment on the seller's website, and 6) expectations for the product. It includes at least one or more of the missions to be written.

In an electronic commerce method according to another embodiment of the present invention, a buyer is connected to the web server of the Internet shopping mall site to purchase goods through a buyer terminal, (a) the web server to the Internet shopping mall site Transmitting an e-mail including a mission selection screen for a product to buyers registered as members; (B) the buyer performing the mission displayed on the mission selection screen through the buyer terminal; (C) transmitting, by the mission program installed in the buyer terminal, the mission performance result of the buyer to the web server; And (d) the web server storing the mission performance result for each buyer.

After the step (d), (h) when the buyer accesses the web server and purchases the product, the web server checks whether the buyer's mission execution result exists; And (iii) if there is a result of performing the mission of the buyer, applying the discount rate according to the performance of the mission to the product price.

According to an embodiment of the present invention, a purchaser can perform a mission assigned to a product to obtain a product that he / she wants to buy at a lower price, and a seller can assign a product to a product by executing a mission to the product or the web operated by the buyer. You will be able to advertise or promote your site efficiently.

In addition, the buyer can directly determine the discount rate through the mission, thereby increasing the purchase motivation, and induces interest in the process of performing the mission to induce access to the Internet shopping mall site.

1 to 5, a specific embodiment of a computer readable recording medium having recorded thereon an electronic commerce method and a program for executing the same will be described with reference to FIGS. However, this is only an exemplary embodiment and the present invention is not limited thereto.

In describing the present invention, when it is determined that the detailed description of the known technology related to the present invention may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. The following terms are defined in consideration of the functions of the present invention, and may be changed according to the intention or custom of the user, the operator, and the like. Therefore, the definition should be based on the contents throughout this specification.

The technical idea of the present invention is determined by the claims, and the following embodiments are merely means for efficiently explaining the technical idea of the present invention to those skilled in the art to which the present invention pertains.

1 is a flowchart illustrating an electronic commerce method according to an embodiment of the present invention.

Referring to FIG. 1, a purchaser accesses a web server of an internet shopping mall site using a purchaser terminal (S 100).

The purchaser terminal accesses the web server through a wired network or a wireless network. The purchaser terminal includes an operating system such as Microsoft Windows or Linux, and also includes a web browser such as Netscape Navigator or Explorer. As the purchaser terminal, various communication devices such as a desktop computer, a notebook computer, a PDA, and a mobile phone may be used.

The web server includes a processor, an operating system, and a web server program, and supports files (eg, web pages or web sites) in the form of hypertext documents and objects.

Next, the buyer selects a product to purchase, prepares an order form and transmits it to the web server (S 101). In this case, the web server provides a screen on which product information of the corresponding product is displayed according to the purchaser's selection, and also provides a screen on which an order of the corresponding product is displayed.

Subsequently, the web server checks whether the product selected by the buyer is a 'mission discount applied product' (S 102). Here, the 'mission discount applied product' refers to a product that discounts the price of the product according to whether the buyer performs the mission after assigning the mission.

As a result of checking in step S 102, when the product selected by the buyer is a "mission discount applied product", the web server transmits a "mission execution selection screen" to the purchaser terminal (S 103).

The mission execution selection screen is a screen that allows the buyer to select whether or not to perform the mission. For example, the web server asks, "This product is a mission discount product. Do you want to perform the mission?" And a "mission execution selection screen" for selecting "yes", "no", etc. to the buyer terminal.

Subsequently, the web server checks the response to the 'mission execution selection screen' from the buyer terminal (S 104), and if the response to the 'mission execution selection screen' is' yes', ' The mission selection screen 'is transmitted to the buyer terminal (S 105). If the buyer does not want to apply the discount rate through the mission, the user may select “no” in response to the “mission execution selection screen”.

Here, the web server matches and stores the missions assigned to the corresponding product for each product, and if the response to the 'mission execution selection screen' is YES, the web server may select the missions assigned to the product. Configure the 'mission selection screen' to display and transmit to the buyer terminal.

The 'mission selection screen' is a screen for allowing a buyer to select a mission assigned to a corresponding product. The 'mission selection screen' displays one or more missions assigned to the corresponding product. In addition, a discount rate applied to each mission may be displayed on the mission selection screen.

Missions displayed on the mission selection screen include the following missions. However, the type of mission is not limited to the mission shown below, and there may be various kinds of missions.

1) Embedding product information about the product on a blog or cafe Mission

2) Survey Response Mission

3) Mission to put a question in advance on the question board of the portal site and answer the question

4) A mission to sign up for a product seller's website

5) A mission to leave a comment or comment on the seller's website

6) Mission to make expectations about the product

Thereafter, the buyer selects one or more missions among the missions displayed on the 'mission selection screen' through the buyer terminal (S 106). The purchaser may select and perform one or more missions when there are several missions for the product.

Next, the web server provides the buyer with a mission for the product selected by the buyer (S 107). The method for providing the mission by the web server may be performed in various ways according to the mission.

For example, when the buyer selects 1) as the mission for the product, the web server provides a embedding menu screen to the buyer terminal so that the buyer can embed the product information on the buyer's blog or cafe.

In addition, when the buyer selects 2) as the mission for the product, the web server provides the purchaser terminal with a survey screen registered as a mission with respect to the product.

In addition, when the buyer selects 3), 4), 5), and 6) as the mission for the product, the web server may execute the web site (eg, a portal site) so that the buyer can perform the mission. Link to the URL where the question was posted, the merchant's website, etc.).

Subsequently, the web server checks whether the buyer has performed the selected mission (S 108). The web server may check the mission performance result in various ways according to the mission.

For example, the web server may directly confirm the mission performance result, or may receive and confirm the mission performance result when the buyer transmits the mission performance result through the purchaser terminal.

For example, when the buyer selects 1) as the mission for the product and clicks the embed menu, the web server may trace back the buyer's embedding path to check whether the buyer performs the mission.

In this case, after the purchaser embeds the product information on the product to a blog or a cafe, the URL address of the blog or cafe in which the product information is registered may be transmitted to the web server to check the mission performance result.

In addition, when the buyer responds to the survey by selecting 2) as the mission for the product, the buyer transmits the response to the survey to the web server through the buyer terminal, and the web server receives it. By checking whether the buyer performs the mission.

In addition, when the buyer selects 3) as the mission for the product and answers the question, the buyer sends the URL address where the answer is written to the web server, and the web server receives the You can check whether the buyer's mission is fulfilled.

In addition, when the buyer selects 4) as a mission for the product and joins the product seller's website, the buyer captures the login screen (or personal member information screen) of the product seller's website. Sending to the web server, the web server can receive it to check whether the buyer performs the mission.

As a result of checking in step S 108, when the buyer completes the selected mission, the web server calculates a discount rate for the corresponding product according to the buyer's mission execution result (S 109). Here, the web server stores a discount rate predetermined according to each mission, and the discount rate can be variously determined according to the difficulty of the mission.

For example, missions embedded in blogs or cafes have a discount rate of 3%, survey response missions have a discount rate of 3%, membership for a particular website has a discount rate of 5%, answer a question, The mission to leave a post on the bulletin board of the site is 5%, etc. It can be applied in various ways according to each mission.

In this case, when the purchaser performs one or more missions because the mission is assigned to the product to be purchased, the corresponding discount rate may be applied to each of the performed missions.

Although the discount rate has been described as an example, the present invention is not limited thereto, and the discount price may be set in advance for each mission, or various discount schemes may be applied, such as setting a predetermined amount (mileage) in advance for each mission. .

Thereafter, the web server resets the purchase price of the product according to the calculated discount rate and transmits it to the purchaser terminal (S110). For example, if the initial price of the product is 50,000 won and the discount rate according to the mission is 5%, 47,500 won, the price to which the discount rate is applied, is transmitted to the purchaser terminal.

In this case, the web server generates a payment interface screen and transmits the payment interface screen to the buyer terminal so that the buyer can process the price to which the discount rate is applied through a predetermined payment means.

Next, after confirming the price to which the discount rate is applied, the buyer transmits a signal to authenticate the payment for the product to the web server to terminate the purchase process (S 111). Since this online payment process is already known technology, a detailed description thereof will be omitted.

If the result of the check in step S 102 indicates that the product selected by the buyer is not a 'mission discount applied product', or as a result of the check in step S 104, the buyer responds to the 'mission execution selection screen'. If it is decided not to perform the mission by selecting "NO", the purchase is terminated by paying at the original price of the product selected by the buyer (S 112).

According to an embodiment of the present invention, a buyer can obtain a product he / she wants to buy at a lower price, and can be motivated to purchase, and the seller can efficiently advertise or promote his product or a website operated by the seller. You can do it.

2 is a diagram illustrating an embodiment of a 'mission execution selection screen' of the present invention.

Referring to FIG. 2, when it is confirmed that the product selected by the buyer is a product to which the mission is assigned, the web server transmits a 'mission execution selection screen' to the purchaser terminal to select whether the buyer should perform the mission.

In this case, the 'mission execution selection screen' is a screen to select "Yes" or "No" and the question "This product is a mission discount product. Do you want to perform the mission?" Can be configured.

3 is a diagram showing an embodiment of a 'mission selection screen' of the present invention.

Referring to FIG. 3, when a buyer selects to perform a mission assigned to a corresponding product, the web server transmits a 'mission selection screen' to the purchaser terminal to display the missions assigned to the corresponding product and select a mission to be performed. . In this case, as shown in FIG. 3, mission types assigned to a corresponding product may be displayed on the 'mission selection screen', and a discount rate according to each mission performance may be displayed together.

Here, each mission item displayed on the mission selection screen may be linked to a web site (or web page) capable of performing the mission when the buyer selects the mission.

For example, when the buyer terminal is a laptop or desktop computer, when the buyer moves the mouse to a predetermined mission item, the mission item is activated, and when the buyer clicks on the activated mission item, the mission can be performed. You will be taken to a website (or web page).

Meanwhile, in the above embodiment, the purchaser writes an order for a product and performs a mission to apply a discount rate. However, in the present invention, the order of the entire purchase process may be variously changed.

For example, after a purchaser accesses a web server of an internet shopping mall site, a buyer selects a mission assigned to a product he / she wants to purchase, performs a mission, and first determines a discount rate according to the mission performance result. Thereafter, the user can make payment by applying the discount rate to the product he wants to purchase and end the purchase. A detailed description thereof will be described later with reference to FIG. 4.

4 is a flowchart illustrating an electronic commerce method according to another embodiment of the present invention.

Referring to FIG. 4, first, a buyer accesses a web server of an internet shopping mall site through a buyer terminal and selects a product to which a mission is granted (S200). At this time, the Internet shopping mall site operator may display a separate product for the mission-provided product so that the buyer can easily distinguish and select the products to which the mission is assigned.

Next, the web server transmits the 'mission selection screen' for the product selected by the buyer to the buyer terminal (S 201).

The web server matches and stores missions assigned to a corresponding product for each product. When the buyer selects a predetermined product, the web server transmits a 'mission selection screen' displaying the missions assigned to the product to the purchaser terminal. In this case, a discount rate may be displayed for each mission on the mission selection screen.

Subsequently, the purchaser selects one or more missions among the missions displayed on the mission selection screen (S202). At this time, when a discount rate is displayed for each mission on the 'mission selection screen', the buyer can determine in advance the discount rate for the product he / she wants to purchase. This is very interesting for buyers, which can increase their motivation to buy.

Thereafter, the web server provides the buyer terminal with the mission selected by the buyer (S203). As described above, the web server may provide the mission to the buyer in various ways according to the mission selected by the buyer.

Next, the web server checks whether the buyer has performed the selected mission (S 204), calculates a discount rate for the corresponding product according to the buyer's mission execution result and reflects the price of the corresponding product (S 204). 205).

Thereafter, the purchaser completes the purchase by writing an order for the product through the purchaser terminal (S206). In this case, the price of the discount rate is displayed on the purchaser terminal, and the buyer can purchase the product at the price to which the discount rate is applied.

According to the embodiment of the present invention, the buyer can directly determine the discount rate through the mission, thereby increasing the purchase motivation, and inducing interest in the process of performing the mission to induce access to the Internet shopping mall site. do.

5 is a flowchart illustrating an electronic commerce method according to another embodiment of the present invention. According to still another embodiment of the present invention, an e-mail including a mission selection screen for a predetermined product is transmitted to buyers who have registered as members in an Internet shopping mall site, and the result of the mission performed by the buyer is installed in the buyer terminal. The program is transmitted to a web server of an internet shopping mall site, and the web server stores the mission performance result for each buyer, and when the buyer accesses the web server and purchases the product, the discount is applied according to the mission performance of the product. You may.

Referring to FIG. 5, a purchaser who first registers as a member of an internet shopping mall site downloads a mission program from the internet shopping mall site and installs the mission program in his / her purchaser terminal (S300).

For example, the operator of the Internet shopping mall site provides the members of the Internet shopping mall site to download the mission program from the Internet shopping mall site. A purchaser who subscribes to the internet shopping mall site accesses the internet shopping mall site, downloads the mission program, and installs the mission program in his / her purchaser terminal.

Here, the mission program is a program installed in the buyer terminal to check whether the buyer performs the mission, and transmits the mission result of the buyer to the web server.

Next, when a new product to which the mission is assigned is registered, the web server of the internet shopping mall site transmits an email including a 'mission selection screen' for the product to buyers who have registered as members of the internet shopping mall site ( S 301).

Subsequently, when the buyer selects the mission displayed on the 'mission selection screen' to perform the mission, the mission program installed in the buyer terminal transmits the mission performance result to the web server (S 302).

For example, when the purchaser performs a survey mission as a mission for the product, the mission program transmits the survey result to the web server.

In addition, when the buyer performs a mission of signing up to the product seller's web site as a mission for the product, the mission program receives a welcome message from the product seller's web site and receives the result of the mission. Send to web server.

Thereafter, the web server receives the mission performance result from the buyer terminal and stores the mission performance result for each buyer (S 303). For example, the web server stores the mission performance result for each product for each buyer in a database.

Next, when the buyer accesses the web server to purchase the product through the buyer terminal, the web server checks whether there is a result of the buyer's mission for the product (S 304).

As a result of the checking of step S 304, if there is a result of the buyer performing the mission for the product, the web server generates a payment interface screen so that the buyer can process the payment at a price to which the discount rate according to the mission is applied. And transmits to the purchaser terminal (S 305).

As a result of the checking in step S 304, if there is no mission performance result of the buyer for the product, the web server generates a payment interface screen so that the buyer can process the payment at the original price of the product. Transmission to the terminal (S 306).

Subsequently, the buyer terminates the purchase process by transmitting a payment authentication signal for the product to the web server (S 307).

On the other hand, the embodiments of the present invention as described above can be implemented in the form of a program that can be executed by various computer means can be recorded on a computer readable recording medium. The computer readable recording medium may include program instructions, data files, data structures, etc. alone or in combination. In this case, the program may be written in various kinds of program languages so that the computer performs an operation corresponding to the operations performed in the method. In addition, the computer-readable recording medium may be a floppy disk, a hard disk, a magnetic media such as a magnetic tape, an optical media such as a CD-ROM, a DVD, or a floppy. Hardware devices specifically configured to store and execute program instructions, such as magnetic-optical media, such as floppy disks, ROM, RAM, flash memory, and the like, are included. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules to perform the operations of the present invention.

Although the present invention has been described in detail through the exemplary embodiments above, those skilled in the art to which the present invention pertains can make various modifications to the above-described embodiments without departing from the scope of the present invention. I will understand.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined not only by the claims below but also by the equivalents of the claims.

2 is a view showing an embodiment of a 'mission execution selection screen' of the present invention.

3 is a view showing an embodiment of the 'mission selection screen' of the present invention.

4 is a flow chart illustrating an electronic commerce method in accordance with another embodiment of the present invention.

5 is a flowchart illustrating an electronic commerce method according to another embodiment of the present invention.

Claims

In an electronic commerce method in which a buyer purchases a product by accessing a web server of an internet shopping mall site through a buyer terminal,

(A) transmitting, by the web server, a mission selection screen on which the mission assigned to the purchased product is displayed to the purchaser terminal;

(B) the buyer performing the mission displayed on the mission selection screen through the buyer terminal to transmit the mission performance result to the web server; And

(C) checking, by the web server, the result of performing the mission of the buyer, and applying a discount rate according to the mission to the product.

The method of claim 1,

In step (B),

The one or more missions assigned to the product are displayed on the mission selection screen, and the buyer selects and performs one or more missions among the missions displayed on the mission selection screen.

The method of claim 2,

In step (C),

The web server applies a discount rate for each mission performed by the buyer.

The method of claim 2,

The mission displayed on the mission selection screen is

1) mission to embed product information about the product into a blog or cafe, 2) mission to respond to a survey, 3) mission to post a question on a question board on the portal site and answer the question, 4) product A mission to sign up for a seller's website, 5) a mission to leave a visit or comment on a seller's website, and 6) a mission to create expectations for the product. , E-commerce method.

The method of claim 1,

Before step (A),

(a-10) the purchaser creating an order for the purchased product through the purchaser terminal and transmitting the order to the web server;

(a-20) The web server further comprises the step of checking whether the purchased product is a mission discount applied product.

The method of claim 5,

(a-21) if the purchased product is a mission discount applied product, as a result of the checking, further comprising: transmitting a mission performance selection screen to the buyer terminal to select whether the buyer performs the mission; E-commerce method.

The method of claim 1,

Before step (A),

and (b) the buyer connecting to the web server to select a product to which the mission is assigned as a purchased product.

(A) transmitting, by the web server, an e-mail including a mission selection screen for a product to buyers registered as members of the Internet shopping mall site;

(B) the buyer performing the mission displayed on the mission selection screen through the buyer terminal;

(C) transmitting, by the mission program installed in the buyer terminal, the mission performance result of the buyer to the web server; And

(D) the web server storing the mission performance result for each buyer.

The method of claim 8,

In step (b),

10. The method of claim 9,

In step (d),

The web server stores the mission performance result by applying a discount rate for each mission performed by the buyer.

10. The method of claim 9,

The mission displayed on the mission selection screen is

The method of claim 8,

After step (d),

(Wh) when the buyer accesses the web server and purchases the product, the web server checks whether a result of the buyer's mission is present; And

(Iii) if there is a result of performing the mission of the buyer, applying the discount rate according to the performance of the mission to the product price.

13. The computer-readable recording medium according to any one of claims 1 to 12, wherein a program is recorded for executing the electronic commerce method.