KR20100012296A - Advertising system by using sms and its advertising method - Google Patents
Advertising system by using sms and its advertising method Download PDFInfo
- Publication number
- KR20100012296A KR20100012296A KR20080073607A KR20080073607A KR20100012296A KR 20100012296 A KR20100012296 A KR 20100012296A KR 20080073607 A KR20080073607 A KR 20080073607A KR 20080073607 A KR20080073607 A KR 20080073607A KR 20100012296 A KR20100012296 A KR 20100012296A
- Authority
- KR
- South Korea
- Prior art keywords
- advertisement
- short message
- information
- advertiser
- advertising
- Prior art date
Links
Images
Landscapes
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
Description
The present invention relates to an advertisement system and an advertisement method using a short message. More specifically, the present invention provides media information such as blogs, homepages, cafes, and general posts through an advertisement system in order to maximize the effect of advertisement through the Internet. In order to induce access to the advertiser's webpage when the general internet users access the website, it provides advertisement programs including image, text, and video that the advertiser wants to advertise and an advertisement program including a short message service. When an internet user accesses a website, the present invention relates to an advertisement system and an advertisement method using a short message that induces a visit to an advertisement site of an advertiser by using a short message service included in an advertisement program.
Recently, the establishment of websites for commercial purposes such as blogs, cafes, personal homepages has been actively conducted.
Accordingly, using these websites, “banner advertisement” that delivers advertisement information by placing advertisements in the form of images in specific locations, and “text advertisements” (titles-promo phrases) that are exposed in specific forms on web pages Text-type advertisement ”, in order to increase the attention to the advertisement in exposing the advertisement to a specific position on the web page, there is an advertisement method that exposes the image and text information at the same time.
At this time, all of the advertising methods take a method of moving to the advertiser's website when the advertisement is clicked, and the online advertisement is selected by a manual method of moving to the website of the advertiser by clicking the exposed advertisement. If an internet user does not select an advertisement by clicking on the advertisement, it is difficult to expect the execution effect of the advertisement.
On the other hand, the existing advertising system includes advertisement information in the search results of a specific portal site or provides a simple advertisement information in the form of a banner by designating a predetermined position, and when an internet user clicks on the advertisement information or the exposure is completed. Advertisement charges and advertising revenue are mainly divided between the media that posted the advertisement information and the service company that acts for the advertisement service.
In addition, some affiliate marketing has been suggested to return a certain percentage of the advertising costs to the user who directly selected the advertisement in the form of applying a certain rate of discount in the case of clicking on the advertising information or making a specific action such as purchase, but the benefit is There was still a disadvantage that the activation is not very good.
Accordingly, to solve this problem, the present invention provides an advertisement program that provides a short message service in addition to the advertisement, such as image, text, video that the advertiser wants to advertise to induce access to the advertiser's website. The purpose of the present invention is to provide an advertisement system and an advertising method using a short message that maximizes the advertisement effect by exposing an advertiser's web page when the Internet user accessing the member's website by using the short message service of the advertisement program. .
In addition, the present invention is to calculate the advertising costs to the media member according to the frequency of sending the short message service when the Internet user uses the short message service to increase the website access rate of the advertiser and efficiently deliver the advertisement information that the advertiser wants to deliver. It is an object of the present invention to provide an advertisement system and an advertisement method using a short message that improves the effectiveness of the advertisement by calculating.
The present invention to achieve this object; An advertisement transmission server having an advertisement program including an SMS containing an advertisement information of an advertiser and an SMS module for sending a short message; A service server for receiving the advertisement information from the advertiser and granting an access code of the advertisement program to a media member registered as a member; When the user computer of the Internet user is connected to the website of the media member where the access code is installed, the advertisement program is exposed to the user computer, and when the short message sending information is received by using the SMS module of the advertisement program, the SMS receiver terminal is transmitted to the website. SMS transmission server for sending a short message information to a communication company to send a short message; provides an advertising system using a short message, characterized in that consisting of.
In addition, the present invention; An advertisement method using an advertisement system comprising an advertisement program including an advertisement containing advertisement information of an advertiser and an SMS module for sending a short message, the advertisement information being input from an advertiser registered as a member in the advertisement system. Receiving and registering a first step; A second step of issuing an access code for associating the advertisement program to a media member registered as a member; When a general Internet user accesses a web site of a media member having the access code installed and is requested to transmit the advertising program from the web site of the media member, the advertising program is transmitted to the user computer for exposure. The third step; When the user computer receives the short message sending information and the click information due to the short message sending from the user computer, the short message information is transmitted to the telecommunications company to send the text message to the SMS receiver terminal and the click information is used. The fourth step of calculating the advertising costs by providing a method of advertising using a short message, characterized in that consisting of.
According to the present invention, a free short message service is additionally provided to an internet user provided with the advertisement information, compared to the existing simple advertisement expression method of providing advertisement information unilaterally to a user who accesses the website through text, an image or a video. Internet users can maximize the effectiveness of advertisements while minimizing the rejection of advertisers' visits to the website, and also advertise using short messages and pay the advertising costs to media members efficiently. It also has the advantage of maximizing the satisfaction of using the short message service for both users and media members.
In particular, advertisers have the advantage of smoothly operating advertising costs and maximizing the effect on investment by paying advertising costs when sending short messages.
Hereinafter, with reference to the accompanying drawings, an advertisement system and an advertisement method using a short message according to the present invention will be understood by the embodiments described in detail. 1 is a conceptual diagram of an advertisement using a short message according to the present invention, FIG. 2 is a configuration diagram of an advertisement system using a short message according to the present invention, and FIG. 3 is a flowchart of an advertisement using a short message according to the present invention. .
1 and 2, the
Such an
Hereinafter, each structure is demonstrated concretely.
First, the
In this case, the
Meanwhile, the
At this time, when the
As described above, the advertiser information and the media information input through the
In particular, the advertiser information and the media information are provided with the advertiser information and the media information without the personal information, so that the
On the other hand, the
In addition, the
Next, the
In addition, the
At this time, the
On the other hand, when the
Therefore, when the
As such, when the
In this case, when the text message is transmitted, the website of the
In this case, the sending click information generated when the short message is normally sent by the Internet user is transmitted to the
Hereinafter, an advertisement process using a short message according to the present invention will be described in detail with reference to FIGS. 1 to 3.
First, the
Register as a member through the step (S100; advertiser member registration step), and deposit the deposit for the execution of the advertisement online or at a window (S102; deposit settlement step)
After the step (S102; deposit payment step), the
After the step S104 (advertising information registration step), the
If the step (S104; advertising information registration step) is passed to receive an access code associated with the
The
After the step (S110; code installation step), the installation for the advertisement is completed, and through this, the
When a user who accesses the
At this time, when the
When the short message is sent through the step (S116; short message sending step), the website of the
Then, after the step (S118; short message sending and advertiser website exposure step), the click information due to the message is sent to the
Then, after the step (S120; advertising cost settlement step), the advertising cost settlement details stored in the
Meanwhile, in the step S114 (advertising program exposure and exposure step), the advertisement 17a may be directly clicked without using a short message. (S124; advertisement click step)
When the advertisement (17a) is clicked through the step (S124), the
Although the preferred embodiment of the present invention has been described above, the scope of the present invention is not limited thereto, and the scope of the present invention extends to the scope of the present invention to be substantially equivalent to the embodiment of the present invention. Various modifications can be made by those skilled in the art without departing from the scope of the present invention.
1 is a conceptual diagram of an advertisement using a short message according to the present invention;
2 is a block diagram of an advertisement system using a short message according to the present invention,
3 is a flowchart illustrating an advertisement using a short message according to the present invention.
*** Explanation of symbols for main parts of drawing ***
10: advertising system 12: service server
14: SMS transmission server 16: Advertising transmission server
18: DB server 20: Advertiser
30: Media member 40: Internet user
Claims (5)
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR20080073607A KR20100012296A (en) | 2008-07-28 | 2008-07-28 | Advertising system by using sms and its advertising method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR20080073607A KR20100012296A (en) | 2008-07-28 | 2008-07-28 | Advertising system by using sms and its advertising method |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| KR20100012296A true KR20100012296A (en) | 2010-02-08 |
Family
ID=42086540
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| KR20080073607A KR20100012296A (en) | 2008-07-28 | 2008-07-28 | Advertising system by using sms and its advertising method |
Country Status (1)
| Country | Link |
|---|---|
| KR (1) | KR20100012296A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR101424858B1 (en) * | 2011-12-12 | 2014-08-07 | 박근호 | Health functional food composition effective for liver function and blood circulation and method for its production |
-
2008
- 2008-07-28 KR KR20080073607A patent/KR20100012296A/en not_active Application Discontinuation
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR101424858B1 (en) * | 2011-12-12 | 2014-08-07 | 박근호 | Health functional food composition effective for liver function and blood circulation and method for its production |
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