KR20090085848A - System and method for game advertisement effect measuring and offering - Google Patents
System and method for game advertisement effect measuring and offering Download PDFInfo
- Publication number
- KR20090085848A KR20090085848A KR1020080011726A KR20080011726A KR20090085848A KR 20090085848 A KR20090085848 A KR 20090085848A KR 1020080011726 A KR1020080011726 A KR 1020080011726A KR 20080011726 A KR20080011726 A KR 20080011726A KR 20090085848 A KR20090085848 A KR 20090085848A
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- South Korea
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- game
- advertisement
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- module
- effect
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Classifications
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- A—HUMAN NECESSITIES
- A63—SPORTS; GAMES; AMUSEMENTS
- A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
- A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
- A63F13/60—Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor
- A63F13/61—Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor using advertising information
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- A—HUMAN NECESSITIES
- A63—SPORTS; GAMES; AMUSEMENTS
- A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
- A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
- A63F13/85—Providing additional services to players
- A63F13/88—Mini-games executed independently while main games are being loaded
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0246—Traffic
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0252—Targeted advertisements based on events or environment, e.g. weather or festivals
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- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Multimedia (AREA)
- Development Economics (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Environmental & Geological Engineering (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
A system and communication method for measuring and providing a game advertisement effect are disclosed. The system for measuring and providing a game advertisement effect includes one or more game programs including an advertisement module that checks the number of avatars located within a predetermined distance from the advertisement content when the advertisement content including the content to be advertised during execution of the game is executed. An effect measurement client for storing and transmitting the number of avatars received from the advertisement module; A game server comprising: a terminal connection management module for authenticating a connection through a network, transmitting game progress information within a predetermined distance from the avatar according to the game program, and receiving operation information for manipulating the avatar. And an advertisement effect reporting server providing the advertiser with the number of avatars received from the advertisement.
Description
The present invention relates to a system and a communication method for measuring and providing a game advertisement effect.
Compared to people spending their free time on traditional passively informed television viewing, reading, radio or audio listening, people spend their time directly entering commands and playing games that respond accordingly. It is increasing.
As a result, advertisers who think of games as targets of advertisements in addition to commercials on television and radio, or advertisements in books or newspapers, have been created. In order to overcome the vicious cycle in which the quality required to raise the sales volume above a certain level, that is, the development cost is increased, and thus the development cost rises, the advertisement inclusion in the game is considered as a means of recovering development costs other than the sales volume.
Advertisements provided during game play are generally compared to advertisements of televisions and radios which are only passively provided with information, or advertisements placed in books or newspapers. You are more likely to see the ads offered in the game because you are more immersed in the screen where the game information is available than viewers and consumers of other media. Thus, a technique has been developed for interposing advertisements in games.
The techniques for interposing advertisements in the game can be used in combination with various methods even when advertising a single advertisement target in one game. There was a limitation that it could not provide information on whether it was effective.
The present invention has a counter module for detecting the execution of the advertising content in the game to report what advertising content has been used and how much through the network to obtain information about which advertising content is effective in what way advertising effect A measurement system and method are provided.
The present invention is provided with an effect measuring client that detects the execution of a game program on a terminal in which a plurality of game programs are installed, thereby measuring the number of times the game program is executed and the frequency of use of the advertisement content described in the game program. An advertising effectiveness measurement system and method for obtaining information about how advertising is effective in a program is provided.
The advertisement system according to an embodiment of the present invention includes one or more game programs including an advertisement module that checks the number of avatars located within a predetermined distance from the advertisement content when the advertisement content including the content to be advertised during game play is executed; An effect measurement client for storing and transmitting the number of avatars received from the advertisement module; A game server comprising: a terminal connection management module for authenticating a connection through a network, transmitting game progress information within a predetermined distance from the avatar according to the game program, and receiving operation information for manipulating the avatar. An advertisement effect reporting server which provides the number of avatars received from the advertiser to the advertiser, and a connection authentication request by accessing the network to the game server, displaying game progress information received from the terminal connection management module, and displaying a game player It includes a network terminal for transmitting the operation information received from the.
According to another embodiment of the present invention, an advertisement system includes one or more game programs including an advertisement module for measuring execution of advertisement content including contents to be advertised during game execution, and for executed advertisement contents received from the advertisement module. A game server comprising an effect measurement client for storing and transmitting information, and
And an advertisement effect reporting server that provides the advertiser with information about the executed advertisement content received from the effect measurement client.
According to the present invention, a terminal having a plurality of game programs provided with an effect measuring client for detecting the execution of the game program to measure the number of times the game program is executed and the frequency of use of the advertisement content described in the game program, Advertisement effectiveness measurement system and method are provided for obtaining information about how effective advertising is in what game program.
Hereinafter, various embodiments of the present disclosure will be described in detail with reference to the accompanying drawings.
1 is a block diagram of a system for measuring and providing a game advertisement effect according to an embodiment of the present invention.
A system for measuring and providing a game advertisement effect according to an embodiment of the present invention is a system for measuring an advertisement effect interposed in a game executed in a terminal, as shown in FIG. 1. And an advertisement
The
One or more game programs (game program 1 (110), game program 2 (130), game program 3 (140), game program 4 (150), game program 5 (160)) are shown in FIG. In addition to the program for a normal game, such as may include one or more modules of the
The
The
The
The
Characters include avatars that game players can manipulate actions and Non Player Characters (NPCs) that game players can't manipulate, and NPCs can be avatars and communities that can progress through transactions and quests. And the monster character that the avatar is to fight against.
The interstitial module 119 stores display information (eg, text: image) displayed on the game screen when the game is paused for a while due to a problem such as loading while executing the game in the game program 1110. Information about whether the display information is displayed is transmitted to the
The
The condition that the
Among the conditions for the
The
The
The
The advertisement
The advertisement
3 is a flowchart illustrating a method of measuring and providing a game advertisement effect according to an embodiment of the present invention.
In operation S100, the
In operation S100, the
In step S200, the
In step S300, the
In step S400, the
In step S500, the advertisement
4 is a block diagram of a system for measuring and providing a game advertisement effect according to another embodiment of the present invention.
A system for measuring and providing a game advertisement effect according to another embodiment of the present invention is a system for measuring an advertisement effect interposed in a game executed on a server, as shown in FIG. 4. , The advertisement
The
One or more game programs (game program 1 310, game program 2 340, game program 3 350, game program 4 360, game program 5 370) are each as shown in FIG. 5. In addition to the program for a general game, such as an
The
The number of avatars located within a certain distance from the item or the new item whose displayed item information is changed is, for example, a game player in which the avatar is located within a certain distance from the advertisement item and manipulates the avatar when an advertisement item appears in an online game. Means a number of network terminals displaying the advertisement item.
The
The number of avatars located within a certain distance of the location where the mini game is played is displayed. For example, when an mini game such as an auction or a race is executed in an online game, the avatars are located within a certain distance from the location where the mini game is executed. By watching, it means the number of network terminals displaying advertisement contents included in the mini-game.
The
The
Since the interstitial advertising module 319 is the same as the interstitial advertising module 119, a detailed description thereof will be omitted.
The
The condition that the
The
The terminal
The advertisement
The
In the present invention as described above has been described by the specific embodiments, such as specific components and limited embodiments and drawings, but this is provided to help a more general understanding of the present invention, the present invention is not limited to the above embodiments. For those skilled in the art, various modifications and variations are possible from these descriptions.
Therefore, the spirit of the present invention should not be limited to the described embodiments, and all the things that are equivalent to or equivalent to the claims as well as the following claims will belong to the scope of the present invention. .
1 is a block diagram of a system for measuring and providing a game advertisement effect according to an embodiment of the present invention.
FIG. 2 is a detailed configuration diagram illustrating an enlarged relationship between the game program of FIG. 1 and the effect measurement client.
3 is a flowchart illustrating a method of measuring and providing a game advertisement effect according to an embodiment of the present invention.
4 is a block diagram of a system for measuring and providing a game advertisement effect according to another embodiment of the present invention.
FIG. 5 is a detailed configuration diagram illustrating an enlarged relationship between the game program of FIG. 2 and the effect measurement client.
Claims (18)
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
KR1020080011726A KR20090085848A (en) | 2008-02-05 | 2008-02-05 | System and method for game advertisement effect measuring and offering |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
KR1020080011726A KR20090085848A (en) | 2008-02-05 | 2008-02-05 | System and method for game advertisement effect measuring and offering |
Publications (1)
Publication Number | Publication Date |
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KR20090085848A true KR20090085848A (en) | 2009-08-10 |
Family
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KR1020080011726A KR20090085848A (en) | 2008-02-05 | 2008-02-05 | System and method for game advertisement effect measuring and offering |
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Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2014015233A1 (en) * | 2012-07-20 | 2014-01-23 | Mastercard International Incorporated | System and method for protecting consumer privacy in the measuring of the effectiveness of advertisements |
US9524504B2 (en) | 2011-07-19 | 2016-12-20 | Mastercard International Incorporated | Protecting privacy in audience creation |
-
2008
- 2008-02-05 KR KR1020080011726A patent/KR20090085848A/en not_active Application Discontinuation
Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US9524504B2 (en) | 2011-07-19 | 2016-12-20 | Mastercard International Incorporated | Protecting privacy in audience creation |
US10339545B2 (en) | 2011-07-19 | 2019-07-02 | Mastercard International Incorporated | Protecting privacy in audience creation |
WO2014015233A1 (en) * | 2012-07-20 | 2014-01-23 | Mastercard International Incorporated | System and method for protecting consumer privacy in the measuring of the effectiveness of advertisements |
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