KR20090000237A - Apparatus and method for providing electronic advertisement guide on iptv - Google Patents

Apparatus and method for providing electronic advertisement guide on iptv Download PDF

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Publication number
KR20090000237A
KR20090000237A KR1020070012280A KR20070012280A KR20090000237A KR 20090000237 A KR20090000237 A KR 20090000237A KR 1020070012280 A KR1020070012280 A KR 1020070012280A KR 20070012280 A KR20070012280 A KR 20070012280A KR 20090000237 A KR20090000237 A KR 20090000237A
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KR
South Korea
Prior art keywords
advertisement
user
guide
content
electronic
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Application number
KR1020070012280A
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Korean (ko)
Inventor
김문조
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삼성전자주식회사
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Priority to KR1020070012280A priority Critical patent/KR20090000237A/en
Publication of KR20090000237A publication Critical patent/KR20090000237A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/236—Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream

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  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

An apparatus and a method for providing electronic advertisement guide are provided to extract meta data from database of advertisement data in order to generate an electronic advertisement guide on IPTV. An apparatus and a method for providing electronic advertisement guide comprise the following units. An advertisement contents receiver(212) receives contents transmitted from an advertisement contents server. An advertisement data receiver(214) receives an electronic advertisement guide transmitted from a broadcast station server. A decoder(213) decodes advertisement contents and broadcast contents. A user screen processing unit(216) shows processing results of the decoder and advertisement data on a screen. An advertisement contents requester transmits a user's request on the advertisement contents to the broadcast station server.

Description

Apparatus and method for providing electronic advertisement guide on IPTV

1 illustrates an apparatus for providing an electronic advertising guide on an IPTV according to an embodiment of the present invention.

2 is a diagram illustrating in detail an apparatus for providing an electronic advertisement guide on an IPTV according to an embodiment of the present invention.

3 illustrates an internal block diagram of a user terminal device for providing an electronic advertisement guide on an IPTV according to an embodiment of the present invention.

4 illustrates an electronic advertising guide on an IPTV according to an embodiment of the present invention.

5 is another diagram illustrating an electronic advertising guide on an IPTV according to an embodiment of the present invention.

6 is a flowchart illustrating a method of generating an electronic advertisement guide on an IPTV according to an embodiment of the present invention.

7 is a flowchart illustrating a method for providing an electronic advertisement guide on an IPTV according to an embodiment of the present invention.

<Explanation of symbols on main parts of the drawings>

211: broadcast content receiving unit 212: advertising content receiving unit

213: decoder 214: advertisement data receiving unit

215: advertising data processing unit 216: user screen processing unit

217: user input processing unit 218: advertising content request unit

219: Internet shopping link

The present invention relates to an apparatus and a method for providing an electronic advertising guide on an IPTV, and more particularly, to provide advertising content that is filtered to a user's purchase trend while watching an IP connected TV, and to provide an article through the TV. An apparatus and method for providing an electronic advertising guide that can be purchased.

In general, there are many inventions on the method of transmitting and viewing advertisement contents for advertisement, but the advertisement contents through broadcasting have few advertisements suitable for user purchase, and there is no advertisement contents that users can see when they want.

There is a dedicated channel for advertising content, but it's hard to know when the desired advertising content is coming out.

For example, an advertisement buying method based on an MPEG-4 object includes a method of displaying and purchasing object information based on an object related to shopping currently on the screen of a user terminal based on scene description definition information. In the TV-Anytime, there is a method of downloading the advertisement content desired by the user in advance and displaying the downloaded advertisement at the advertisement time of the actual broadcast.

As described above, a method of advertising through an MPEG-4 object requires a user to watch actual TV contents, and a method using TV Anytime relates to a method of consuming advertising content. In addition, the invention of the existing advertising is mostly about the advertising content consumption and the information that the actual users want to see is almost inadequate.

In addition, the number of users who purchase goods using the Internet is increasing, and has emerged as one of natural shopping methods. In accordance with this trend, a method of providing an advertisement content by effectively coping with a purchase trend of a user has been requested.

The present invention extracts metadata from a database of advertisement data through predetermined filtering in a broadcasting station server through an apparatus and method for providing an electronic advertisement guide on IPTV, thereby generating the electronic advertisement guide. This is periodically transmitted to the user terminal through the network, and when the user switches the screen of the user terminal to watch shopping information while watching TV, the electronic advertisement guide is displayed, so that the user not only accesses the advertisement contents but also shops the Internet. Its purpose is to make it possible.

The objects of the present invention are not limited to the above-mentioned objects, and other objects that are not mentioned will be clearly understood by those skilled in the art from the following description.

In order to achieve the above object, in the embodiment of the present invention, an apparatus for providing an electronic advertisement guide on an IPTV includes an advertisement content receiving unit for receiving content transmitted from an advertisement content server, an advertisement data receiving unit for receiving an electronic advertisement guide from a broadcasting station server, A decoder for decoding the broadcast content and the advertisement content, a user screen processor for displaying the decoder and the advertisement data processing result on a screen, a user input processor for processing the user's input, and a user's request for the advertisement content It includes an advertisement content request unit that accepts and delivers to the broadcasting station server.

In order to achieve the above object, the method for providing an electronic advertising guide on the IPTV according to an embodiment of the present invention is the step of requesting the electronic advertising guide on the IPTV, the advertising data already transmitted to the user terminal through the electronic advertising data processor Processing the advertisement guide data, the user looking at the electronic advertisement guide screen, obtaining product purchase information, and requesting viewing of the advertisement content in the electronic advertisement guide; when the user requests the advertisement content, a broadcasting station server And transmitting the advertisement content requested by the user to the terminal of the user.

Specific details of other embodiments are included in the detailed description and the drawings.

Advantages and features of the present invention and methods for achieving them will be apparent with reference to the embodiments described below in detail with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but can be implemented in various different forms, and only the embodiments make the disclosure of the present invention complete, and the general knowledge in the art to which the present invention belongs. It is provided to fully inform the person having the scope of the invention, which is defined only by the scope of the claims. Like reference numerals refer to like elements throughout.

Hereinafter, the present invention will be described with reference to a block diagram or a flowchart illustrating a method and apparatus for providing an electronic advertisement guide on an IPTV according to embodiments of the present invention.

At this point, it will be understood that each block of the flowchart illustrations and combinations of flowchart illustrations may be performed by computer program instructions.

Since these computer program instructions may be mounted on a processor of a general purpose computer, special purpose computer, or other programmable data processing equipment, those instructions executed through the processor of the computer or other programmable data processing equipment may be described in flow chart block (s). It creates a means to perform the functions.

These computer program instructions may be stored in a computer usable or computer readable memory that can be directed to a computer or other programmable data processing equipment to implement functionality in a particular manner, and thus the computer usable or computer readable memory. It is also possible for the instructions stored in to produce an article of manufacture containing instruction means for performing the functions described in the flowchart block (s).

Computer program instructions It is also possible to mount on a computer or other programmable data processing equipment, so that a series of operating steps are performed on the computer or other programmable data processing equipment to create a computer-implemented process to perform the computer or other programmable data processing equipment. It is also possible for the instructions to provide steps for performing the functions described in the flowchart block (s).

In addition, each block may represent a portion, segment, or portion of code that includes one or more executable instructions for executing a specified logical function (s).

It should also be noted that in some alternative implementations, the functions noted in the blocks may occur out of order.

For example, the two blocks shown in succession may in fact be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending on the corresponding function.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating an apparatus for providing an electronic advertisement guide on an IPTV according to an embodiment of the present invention.

As shown, in the apparatus for providing an electronic advertisement guide on an IPTV according to an embodiment of the present invention, the user terminal 1 110 and the user terminal 2 120 mean a plurality of user terminals, and are broadcast stations as the user's IPTV. The broadcast content of the server 130 and the advertisement content server 150 is received.

The advertisement data database 140 is connected to the broadcasting station server 130 to provide advertisement data, and the advertisement content server 150 is connected to the advertisement content server 130 to provide advertisement content.

2 is a diagram illustrating in detail an apparatus for providing an electronic advertisement guide on an IPTV according to an embodiment of the present invention.

As shown, an apparatus for providing an electronic advertisement guide on an IPTV according to an embodiment of the present invention includes a broadcast content receiver 211, an advertisement content receiver 212, a decoder 213, a receiver 214, an advertisement data processor ( 215, a user screen processor 216, an advertisement data user input processor 217, an advertisement content requester 218, and an internet shopping linker 219 may receive an electronic advertisement guide from a user terminal. The content transmitter 221, the broadcast content database 222, the advertisement data filtering unit 223, the advertisement data database 224, the electronic advertisement guide generator 225, the advertisement data transmitter 226, and the advertisement content request processor ( The broadcast station server 220 composed of 227 transmits broadcast content and advertisement data.

In addition, the advertisement content server 230 including the server request processor 231, the advertisement content database 232, and the advertisement content transmitter 233 transmits the advertisement content.

In the configuration of the user terminal 210,

The broadcast content receiving unit 211 receives content transmitted from a broadcast station server, preferably in a multicast manner.

Preferably, the advertising content receiving unit 212 receives the content transmitted in a unicast manner from the advertising content server.

The decoder 213 decodes the broadcast content and the advertisement content.

The advertisement data receiving unit 214 receives the electronic advertisement guide generated by the broadcasting station server, preferably in a multicast manner.

The advertisement data processor 215 processes the received advertisement data.

The user screen processor 216 shows a decoder and advertisement data processing result on the screen.

The user input processor 217 processes the user's input.

The advertisement content request unit 218 receives the advertisement content request of the user and delivers it to the broadcasting station server.

The internet shopping linking unit 219 processes the user's internet shopping.

In the configuration of the broadcast station server 220,

The broadcast content transmitter 221 reads data from the broadcast content database 222, and preferably transmits the broadcast content in a multicast manner.

The advertisement data filtering unit 223 filters the advertisement data database 224 according to the viewer's profile and loads the advertisement data.

The electronic advertisement guide generation unit 225 generates the electronic advertisement guide with the filtered result.

Preferably, the advertisement data transmitter 226 transmits the generated electronic advertisement guide in a multicast manner.

The advertisement content request processing unit 227 receives the advertisement content information requested by the user and transmits it to the advertisement content server 230.

In the configuration of the advertising content server 230,

The server request processing unit 231 processes the advertisement content processing request information from the broadcasting station server 220, takes the advertising content from the advertising content database 232, and delivers the advertising content to the advertising content transmitting unit.

Preferably, the advertisement content transmitter 233 transmits the advertisement received from the server request processor 231 to the network in a unicast manner.

3 is a diagram illustrating an internal block diagram of a user terminal device for providing an electronic advertisement guide on an IPTV according to an embodiment of the present invention.

As illustrated, the user terminal device may include a user input unit 300, a control unit 310, a data receiving unit 320, a data processing unit 330, a decoder 340, a screen processing unit 350, and a display unit 360. It is configured to include.

The user input unit 300 may be a user input unit 300 formed on a remote controller (not shown) or an IPTV where a control command input by a user may be received.

When a predetermined control command is input through the user input unit 300, the controller 310 transmits the command to each unit (or module) included in the corresponding device so as to perform a corresponding function.

The data receiver 320 is a place for receiving data including content data, advertisement data, and the like for IPTV broadcasting. The data receiver 320 receives data transmitted from a broadcasting station server and an advertisement content server.

The data processing unit 330 is a place that can execute the broadcast data received from the data receiving unit 320 according to the user terminal function.

The decoder 340 is a place for decoding the broadcast content and the advertisement content received from the data receiver 320.

The screen processor 350 optimizes the processing of the IPTV screen of the user terminal.

The display 360 allows the broadcast content and the advertisement content processed by the controller to appear on the screen of the user terminal.

4 is a diagram illustrating an electronic advertisement guide on an IPTV according to an embodiment of the present invention.

As shown, the electronic advertisement guide may display a product image, a brief description, and price information to assist the user in purchasing from the user terminal.

In FIG. 4, an icon is displayed to the right of the product image, indicating that there is advertisement content for an advertisement. When a user selects a product with advertisement content, more detailed advertisement information may be displayed on the user's terminal.

5 is another diagram illustrating an electronic advertisement guide on an IPTV according to an embodiment of the present invention.

As shown in FIG. 4, when the icon display is selected on the right side of the product image, more detailed advertisement information is displayed on the user's terminal.

The right side shows AV (audiovisual) advertising content, and on the left side, the electronic advertisement guide can be displayed in more detail.

6 is a flowchart illustrating a method of generating an electronic advertisement guide on an IPTV according to an embodiment of the present invention.

When the user watches the broadcast through the IPTV user terminal, the broadcasting station server filters according to the user profile in the advertisement data database (S610).

The filtered data generates the electronic advertisement guide (S620). Preferably, filtering by applying a user profile enables the generation of an electronic advertisement guide according to a user's purchase preference.

The advertisement data transmitter periodically transmits the electronic advertisement guide data through multicast (S630).

When the electronic terminal periodically receives the electronic advertisement guide data, the advertisement data receiving unit of the user terminal processes and stores (S640).

7 is a flowchart illustrating a method of providing an electronic advertisement guide on an IPTV according to an embodiment of the present invention.

When the user watches the IPTV, the electronic advertisement guide request is made (S710).

The advertisement data already transmitted to the user terminal processes the electronic advertisement guide data through the advertisement data processor (S720).

The processed result is displayed on the user IPTV terminal screen through the user screen processor (S730).

The user obtains product purchase information while viewing the electronic advertisement guide screen and requests viewing of the advertisement content in the electronic advertisement guide (S740).

When the user requests the advertisement content, it is transmitted to the broadcasting station server through the user input processing unit and the advertisement content request unit (S750).

The advertisement content request processor of the broadcasting station server transmits the advertisement information requested by the user to the advertisement content server (S760).

The server request processor in the advertisement content server transmits the advertisement content requested by the user from the advertisement content database to the user terminal in unicast through the advertisement content transmitter (S770).

The advertisement content receiving unit of the user IPTV terminal receives the advertisement content requested by the user and transmits the received advertisement content to the decoder, and the decoder displays the advertisement content requested by the user through the user screen processor (S780).

The user may execute internet shopping at any time while watching the electronic advertisement guide or the advertisement content (S790).

The term '~ part' used in an embodiment of the present invention means a software component or a hardware component such as a field programmable gate array (FPGA) or an application specific integrated circuit (ASIC), and '~ part' refers to predetermined roles. Perform.

However, '~' is not meant to be limited to software or hardware.

 '~ Portion' may be configured to be in an addressable storage medium or may be configured to play one or more processors.

Thus, as an example, '~' means components such as software components, object-oriented software components, class components, and task components, and processes, functions, properties, procedures, and the like. Subroutines, segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays, and variables.

The functionality provided within the components and the 'parts' may be combined into a smaller number of components and the 'parts' or further separated into additional components and the 'parts'.

Although embodiments of the present invention have been described above with reference to the accompanying drawings, those skilled in the art to which the present invention pertains may implement the present invention in other specific forms without changing the technical spirit or essential features thereof. You will understand that. Therefore, it should be understood that the embodiments described above are exemplary in all respects and not restrictive.

According to the apparatus and method for providing an electronic advertisement guide on the IPTV of the present invention as described above, there are one or more of the following effects.

You can get shopping information or purchase items while watching TV without turning on your PC or watching home shopping advertisements, and send electronic advertisement guides according to your personal preferences through the electronic advertising guide database. There is an advantage in that an interactive service between a buyer and a supplier is provided, such as a cycle of an advertisement display, a selection of an advertisement item, an introduction and management of a derivative product, and the like.

Claims (4)

An advertisement content receiving unit receiving the content transmitted from the advertisement content server; An advertisement data receiver configured to receive an electronic advertisement guide from a broadcasting station server; A decoder for decoding the broadcast content and the advertisement content; A user screen processor which displays the decoder and the advertisement data processing result on a screen; A user input processing unit which processes the user's input; And Apparatus for providing an electronic advertising guide on an IPTV including an advertisement content request unit for accepting the user's request for the advertising content and delivers it to the broadcasting station server. The method of claim 1, Apparatus for providing an electronic advertising guide on the IPTV further comprising an Internet shopping link for processing the user's Internet shopping. Requesting an electronic advertisement guide on the IPTV; Processing the electronic advertisement guide data through an advertisement data processing unit for advertisement data already transmitted to a user terminal; Obtaining a product purchase information by a user while viewing the electronic advertisement guide screen, and requesting viewing of the advertisement content in the electronic advertisement guide; If the user requests the advertisement content, transferring the advertisement content to a broadcasting station server; And And transmitting the advertisement content requested by the user to the terminal of the user. The method of claim 3, wherein And conducting internet shopping at any time while the user is watching the electronic advertising guide or the advertising content via an internet shopping link.
KR1020070012280A 2007-02-06 2007-02-06 Apparatus and method for providing electronic advertisement guide on iptv KR20090000237A (en)

Priority Applications (1)

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KR1020070012280A KR20090000237A (en) 2007-02-06 2007-02-06 Apparatus and method for providing electronic advertisement guide on iptv

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020070012280A KR20090000237A (en) 2007-02-06 2007-02-06 Apparatus and method for providing electronic advertisement guide on iptv

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KR20090000237A true KR20090000237A (en) 2009-01-07

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