KR20080090584A - Method and apparatus for advertising using motion picture created by a user - Google Patents
Method and apparatus for advertising using motion picture created by a user Download PDFInfo
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- KR20080090584A KR20080090584A KR1020060134116A KR20060134116A KR20080090584A KR 20080090584 A KR20080090584 A KR 20080090584A KR 1020060134116 A KR1020060134116 A KR 1020060134116A KR 20060134116 A KR20060134116 A KR 20060134116A KR 20080090584 A KR20080090584 A KR 20080090584A
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- 238000000034 method Methods 0.000 title claims description 51
- 238000003780 insertion Methods 0.000 claims abstract description 14
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- 238000004590 computer program Methods 0.000 claims 1
- 230000008569 process Effects 0.000 description 16
- 238000010586 diagram Methods 0.000 description 3
- 230000004913 activation Effects 0.000 description 2
- 238000004891 communication Methods 0.000 description 2
- 238000009826 distribution Methods 0.000 description 2
- 230000000694 effects Effects 0.000 description 2
- 238000007726 management method Methods 0.000 description 2
- 238000004519 manufacturing process Methods 0.000 description 2
- 238000012545 processing Methods 0.000 description 2
- 238000009825 accumulation Methods 0.000 description 1
- 230000005540 biological transmission Effects 0.000 description 1
- 238000004364 calculation method Methods 0.000 description 1
- 238000006243 chemical reaction Methods 0.000 description 1
- 238000010276 construction Methods 0.000 description 1
- 238000013500 data storage Methods 0.000 description 1
- 230000003631 expected effect Effects 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
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Abstract
The present invention basically relates to an advertising service performed by a portal site that provides a service or a function of uploading a video file. When an advertisement is exposed on a portal site, a user of the portal site may insert an advertisement exposed on this portal while uploading a video to the portal, and in this case, an advertisement service that provides a reward for the user. It is an invention. In the video upload service of the portal site, advertisements provided by advertisers (CF video, still images, etc.) are displayed on the portal site so that users can directly view and select the advertisements and insert them into their edited videos. Advertisements received from advertisers can be given to users or given a separate reward (benefit) to induce continuous user insertion.
Description
1 is a flow chart of the entire advertising method of the present invention.
Figure 2 is an illustration of a management tool for the implementation of the advertisement registration step of Figure 1;
3 is an illustration of a tool for the user to insert an advertisement in a video in FIG.
4 is an exemplary diagram of a tool for performing a compensation process for a user registering a video in FIG.
5 to 7 are examples of the UI related to the advertising charges in the advertising method according to the present invention.
The present invention relates to an advertisement technique on the Internet online, and more particularly, in providing a video advertisement on the Internet, when a user registers a video on a portal site, when a user inserts an advertisement in the video, a compensation process is performed. The present invention relates to an internet advertising method and apparatus.
At present, we receive a lot of information through computers and the Internet, and various new communication methods are emerging. As a result, the Internet is now being recognized as a new space and tool for communication between individuals and companies, rather than simply a network of computers connected to it. It is creating a paradigm. At present, various advertisement techniques have been introduced and implemented on the Internet online, and the satisfaction of them has been greatly improved.
Recently, the growth of the video service and the increase in the number of users of the video ads are estimated to be used by 50% of the total internet population, which is expected to continue to increase, and more than 90% of the internet population will be used in the future. .
A brief introduction to a typical video advertisement that is conventionally serviced is as follows.
1) Banner-linked video advertisement-A video format is played when a video is implemented in a general banner slot or the size is expanded when the mouse is over. This is a concept of playing a video in an existing advertising area.
2) Search-linked video ads-When you enter a search term related to the advertiser in the search box of the search site, the advertisement type shows the video related to the advertiser. It is a type of advertisement with low accessibility because the video can be viewed only when the relevant advertiser search word is input.
3) Video advertisement linked with video player-It is a video advertisement type that is aired before loading time or actual video content broadcasting when video contents are driven.
The common feature of these conventional video advertisements is only viewing and listening to advertisements set by the administrator of the portal site site irrespective of the user's intention, and for example, the user does not have the authority to select.
An object of the present invention is to advertise in a portal site having a function that allows a user to upload a video in a manner different from the conventional various online online advertisements, when the user inserts an advertisement into a video that the user wants to upload. It is to provide an advertising method and apparatus that rewards a user.
summary
The present invention basically relates to an advertising service performed by a portal site that provides a service or a function of uploading a video file. When an advertisement is exposed on a portal site, a user of the portal site may insert an advertisement exposed on this portal while uploading a video to the portal, and in this case, an advertisement service that provides a reward for the user. It is an invention. Hereinafter, an outline of various aspects of the present invention will be described.
Service Overview: In the video upload service of the portal site, advertisements provided by advertisers (CF videos, still images, etc.) are displayed on the portal site so that users can directly view and select the advertisements and insert them into their edited videos. A portal site is an advertising service that induces continuous user insertion by distributing the advertising fee received from the advertiser to the user or giving a separate reward.
Purpose of Service: Advertisers and video portals provide users with the ability to select and insert their own ads into their own videos, as well as the ability to view them again when other users view them. It contributes to the profit of the site, and the user can receive additional rewards from the portal site through the insertion of advertisements, so that the advertiser, the portal site, and the user can all be satisfied.
Service process: 1) Ad contract between advertiser and agency, advertiser and portal site, 2) Advertiser's advertisement (CF video, still image, etc.) listed in video upload tool (displayed), 3) User's ad selection and user video insertion
Revenue structure: Advertisers can give advertising costs to portal sites whenever a user views an advertisement, and pay an advertisement fee each time a user completes registration after inserting the advertisement into a video. The portal site may charge an advertiser when a user browses to insert an advertisement in a video or registers a video after inserting an advertisement. The user inserts the advertisement into the video and receives the cyber cash, the game money, the video player skin, and the online items belonging to the portal site in exchange for the desire for active advertisement insertion.
Expected Effect: In UCC (user created contents), the user acts as both a producer of content and a role of consumer, so that the advertiser produced the advertisement and the user consumed the existing pattern. Since the user inserts and distributes the video directly in the video, the advertisement viewing is actively and easily inevitable. In addition, the additional rewards are expected to enable users to more actively register their videos than existing video uploads, which will contribute to the activation of video services along with advertising revenue.
Additional revenue model: Establish an agency department, not the portal site itself, to receive domestic advertiser advertisements in bulk or to serve as a distributor of domestic advertisements, and to provide advertisements to portal sites that want to insert advertisements, By applying them collectively, some of the expenses paid by the advertiser can be taken as a fee, and the rest can be paid to the portal site.
Detailed description of the invention
1 is a process flow diagram of an advertisement method according to the present invention, which is a flowchart showing a process event between an advertiser, a portal site having a video upload function, and a user. The process of FIG. 1 may be performed in an advertisement apparatus included in a portal site. The construction and operation of the advertisement apparatus according to the present invention will be clearly disclosed through the process of FIG. 1 and the following description.
First, when an advertising contract is concluded between an advertiser and a portal site (100), the advertiser produces an advertisement (102). The advertisement may include a CF video, a still image, but is not limited thereto. Of course, text files can be used.
The portal site receiving the advertisement (file) produced by the advertiser registers the advertisement by storing it in an operation server or a DB server (104). Advertising registration can be built in the form of a database on the portal site, but is not limited thereto.
The registered advertisement is displayed and displayed on the advertisement surface (ad area) of the portal site (ad display).
The user of the portal site may access the portal site and click to view the advertisements displayed (108). The user can access using the ID and password registered in the portal site, but this is arbitrary and can be set according to the operation method of the portal site. This is similar to the process for general advertising methods.
When a user uploads a video file that he / she made or on his PC to the portal site, the user selects (or one or more) among the advertisements displayed on the portal site and selects the video file to upload. Insert an ad (110). This can be done using a tool (for example, UI) provided to the user on the portal site. In other words, when the user selects an advertisement to insert using the tool, the command is transmitted to the portal site, and the portal site performs the advertisement insertion process according to the command.
The user uploads the video with the advertisement to the portal site and registers it (112). In response to this, the portal site carries out a compensation processing process for paying the user.
On the other hand, in the
FIG. 2 shows an example of a management tool that can be provided for the administrator to conveniently register and update an advertisement file in the
Next, a
When the user clicks on the advertisement for viewing, the exposure pattern is possible in two ways. First, if the advertiser's advertisement is a CF video, the ad click-> CF video is driven in the player-> click the running video-> go to the target link page. Second, if the advertiser's advertisement is a still image, click on the ad-> the still image is exposed as a still cut in the player-> click the still cut-> go to the target link page-click on one of the viewed ads- Decide where to place the ad within the video.
In addition, at the top of FIG. 3, a
Returning to FIG. 1 again, when the user uploads the inserted video into the portal site (112), the portal site performs a compensation process for paying the user for the payment. In general, the portal site provides the user with a price of cyber money, mileage, items, and the like, and the present invention can also provide such items as a price during compensation processing. Compensation methods can be variously implemented.
For example, as shown in FIG. 4, the user may upload a video to the portal and request the user to select a desired reward item.
When the user selects a desired item from the desired
In addition, as another method, for example, a method of extracting and distributing IDs in a unit of time to a user who inserts an advertisement into his or her video, and a method of collectively paying a price by checking an inserted user into the system in units of a certain period of time. The method may include a method in which a manager accumulates information (ID, name, etc.) of a user who has inserted an advertisement required for payment in a batch, on a manager page.
Next, the
The advertising cost data calculated by the portal may include those occurring when the advertisement displayed on the portal is viewed (general form), and those generated when another user views the advertisement inserted by the specific user in the video. have. Figure 5 illustrates a UI for displaying data for measuring the effect of the advertising method according to the present invention. This is necessary in order to provide the advertiser with the accumulation and systematicity for providing the advertisement data of the present invention, and is also linked to the settlement system. The items of accumulated data include the following:-thumbnail impressions of the display ads,-the number of advertisements viewed by the user before insertion,-the number of advertisements the user inserts into his videos,-the inserted videos. The number of times a user browses,-the number of times an user clicks on an ad (thumbnail click-> plays the video, exposes a still image-> clicks the video screen to be played-> targets site link), -the user inserts the video with the ad embedded collection. Relevant data shown in FIG. 5 is not generated by an administrator, but must be provided with extensibility for expansion of a data item with data generated by a user viewed or inserted.
Meanwhile, the settlement of advertising costs can be divided into a flat rate and a pay-as-you-go system according to the contract with the initial advertiser. The settlement of the flat rate may include an advertising fee based on the contract amount and the number of times the advertisement is inserted. The contract amount is an advertisement amount negotiated with the advertiser at the time of the contract, and the advertisement amount according to the number of times of insertion is determined by whether the actual user inserts the advertisement by the contract amount. It is to settle. In addition, a refund amount item is required. Pay-as-you-go calculation is a method of calculating the advertising cost based on the number of times the user inserts the advertisement into the video multiplied by the insertion cost. The billing system inquiry page in the case of a flat rate in FIG. 6 is illustrated, and the billing system inquiry page in the case of a pay-as-you-go system in FIG.
On the other hand, the online advertising method described so far can be implemented by a program, and the program can be stored in a computer recording medium. Computer recording media includes all types of recording media having programs and data stored thereon for reading by a computer system. Examples include ROM, RAM, CD, DVD-ROM, magnetic tape, floppy disk, optical data storage device, and the like, and those implemented in the form of transmission via the Internet. In other words, the recording medium may be distributed to networked computer systems so that the computer readable code is stored and executed in a distributed fashion.
The present invention has the following effects as an advertising model that satisfies both advertisers, portal sites, and consumers.
* Consumer (user) entrance:
-Advertisement is not a nuisance to watch while using your service, but a paradigm shift as part of the means of production of your content.
-Expect positive changes in the attitude of viewing and hiring and handling advertisements because the user directly selects the viewing and selection of advertisements, and inserts into my contents, beyond the pattern of unilateral viewing of advertisements produced by advertisers. Recognition conversion)
* Portal Site Entry:
-It is convenient to update and maintain the advertisement, and maximize the order of advertisement by adopting the effective form of advertisement.
Minimizes operational burden to fill contract exposure as it can be operated on a pay-as-you-go basis
-Expect video channel and contents to be activated by providing a price when inserting advertisements (maximizing advertisement order + minimizing operational burden + contents activation)
Advertiser entry:
-Relieve the burden of lack of distribution channels for existing videos and stills
-Maximize pyramid promotion because users can insert and distribute between users (advertisement inserted by A can be viewed by B or embedded by C)
-Provide positive brand impressions by providing users with contents of contents production (diversification of advertising distribution channels + maximization of publicity + enhancement of positive brand image)
Claims (13)
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
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KR1020060134116A KR20080090584A (en) | 2006-12-26 | 2006-12-26 | Method and apparatus for advertising using motion picture created by a user |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
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KR1020060134116A KR20080090584A (en) | 2006-12-26 | 2006-12-26 | Method and apparatus for advertising using motion picture created by a user |
Publications (1)
Publication Number | Publication Date |
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KR20080090584A true KR20080090584A (en) | 2008-10-09 |
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KR1020060134116A KR20080090584A (en) | 2006-12-26 | 2006-12-26 | Method and apparatus for advertising using motion picture created by a user |
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Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2010138092A1 (en) * | 2009-05-26 | 2010-12-02 | Krasnostup Nikolay Dmitrievich | System and method for delivering audiovisual content to users |
WO2015064962A1 (en) * | 2013-10-29 | 2015-05-07 | 주식회사 애드라 | Method for generating extended video file by using mobile device |
CN113986058A (en) * | 2021-10-26 | 2022-01-28 | 北京字跳网络技术有限公司 | Method, device and equipment for managing medals of enterprises |
-
2006
- 2006-12-26 KR KR1020060134116A patent/KR20080090584A/en not_active Application Discontinuation
Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2010138092A1 (en) * | 2009-05-26 | 2010-12-02 | Krasnostup Nikolay Dmitrievich | System and method for delivering audiovisual content to users |
WO2015064962A1 (en) * | 2013-10-29 | 2015-05-07 | 주식회사 애드라 | Method for generating extended video file by using mobile device |
CN113986058A (en) * | 2021-10-26 | 2022-01-28 | 北京字跳网络技术有限公司 | Method, device and equipment for managing medals of enterprises |
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