KR20000072830A - customize type wireless internet advertising system - Google Patents

customize type wireless internet advertising system Download PDF

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KR20000072830A
KR20000072830A KR1020000057574A KR20000057574A KR20000072830A KR 20000072830 A KR20000072830 A KR 20000072830A KR 1020000057574 A KR1020000057574 A KR 1020000057574A KR 20000057574 A KR20000057574 A KR 20000057574A KR 20000072830 A KR20000072830 A KR 20000072830A
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advertisement
advertising
business
wireless internet
intervening
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KR1020000057574A
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Korean (ko)
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김용범
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김용범
주식회사 펫컴코리아
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising

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  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
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  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

PURPOSE: A customized wireless internet advertisement system is provided for increasing an advertisement order by an advertisement owner and increasing advertisement efforts. CONSTITUTION: In an online or off-line, when gathering advertisement member companies, an advertisement member company stores a basic information such as a business type, company name, address, telephone number, and a daily people movement amount, average ages, sex, business site area, building type, lease type, concentrated application range, internet use ability, business site map, advertisement installation place, etc. A business shop ID for providing an individual ID to advertisement business sites(a1 through an(5a1 through 5an) capable of implementing a wireless transmission and receiving combines a postal code and a sequence number of a corresponding region.

Description

맞춤식무선인터넷광고시스템{customize type wireless internet advertising system}Customize type wireless internet advertising system

본 발명은 무선송수신이 가능한 광고매체를 원격제어하여 광고하는 타겟마케팅 방식으로 운영하는 맞춤식무선인터넷광고시스템에 관한 것이다.The present invention relates to a customized wireless Internet advertising system that operates in a target marketing method for remotely controlling an advertisement medium capable of wireless transmission and reception.

종래에 행해지는 광고시장의 형태는 다중매체를 이용하여 불특정다수를 타겟으로 삼은 무작위 무차별적인 물량위주의 대량 단순광고 형태였으며 광고를 원하는 중소자영업자들은 그러한 광고매체에 접근하기 조차 부담스러운 고비용 광고형태가 주종을 이루고 있다.The conventional advertising market is a form of random, indiscriminate volume-oriented, simple advertisement targeting multiple unspecified multiple media, and small and medium-sized business owners who want to advertise have a burden of high-cost advertising. Mainly dominated.

일부 광고 기획사에서 오프라인 회원 DB를 갖추기는 했으나, 극소수의 인원으로 이루어지며,기획사에서 회원에게 수익성을 주지 못하기 때문에 해당조사대상의 성의 또는 활동성이 부족한 실정이다.Although some advertising agencies have offline member DBs, they are made up of a very small number of members, and the planning companies do not give profits to members.

또한 일방적인 여론조사 또는 서비스 조사가 없는 대기업과 수익성을 따라가는 형태의 광고가 대부분이다. 한편 일부 광고기획사의 여론조사가 이루어 지고 있으나,수수료가 너무 비싸며, 정확한 DB라 할 수 없다.There are also large companies that do not have a one-sided poll or service survey, and most of the advertising follows the profitability. On the other hand, some advertising agency polls are being conducted, but the fees are too expensive, it is not exactly accurate DB.

따라서, 본 발명은 상기와 같은 문제점을 감안하여 발명한 것으로, 무선망을 이용하여 원격제어되는 무선수신가능 LED 전광판을 전국의 각 자영업소에 설치하여 무선광고매체를 설치한 업소의 지역에 해당하는 지역정보를 개재하고 업종에 맞는 광고만을 선별적으로 광고개재하게 하여, 광고주는 원하는 업소 또는 지역등 조건에 맞는 광고를 할수 있게 하며 각 업소는 LED광고판의 개재와 광고수수료의 일정부분을 갖게 하여 광고주의 광고 증대효과와 제휴 자영업자의 수익증대효과를 볼수있게 하는게 하는데 목적이 있다.Therefore, the present invention was invented in view of the above-mentioned problems, and the wireless reception capable LED signboards remotely controlled by using a wireless network are installed in each subsidiary office in the country corresponding to the area of the business where the wireless advertising media is installed. It allows the advertiser to advertise according to the conditions such as the desired business or region by interposing local information and selectively advertising only for the business type, and each business has a part of the LED billboard and the advertising fee. The purpose of this study is to make the increase of advertising and profit increase effect of self-employed affiliates.

도 1은 본 발명의 전체적인 개략도.1 is an overall schematic view of the present invention.

도 2a, 도 2b는 본 발명의 사용자에게 적합한 광고대상을 추천하고 광고를 오더하는 동작을 설명하기 위한 순서도.2A and 2B are flowcharts for describing an operation of recommending an advertisement target suitable for a user of the present invention and ordering advertisements.

도3a 는 광고주가 광고를 등록하는 단계를 설명하기 위한 순서도.3A is a flow chart illustrating the steps in which an advertiser registers an advertisement.

도3b 는 광고주가 오더한 광고를 게재하기 위해 상세데이터를 입력하고 그 조건에 맞는 광고용익회원업체를 추출하는 단계를 설명하기 위한 순서도.Figure 3b is a flow chart for explaining the steps for entering the detailed data to display the advertisement ordered by the advertiser and extracting the advertising profit member companies that meet the conditions.

도3c 도3b에서 추출한 결과를 광고주에게 리포팅하는 단계를 설명하기 위한 순서도.FIG. 3C is a flow chart illustrating the steps of reporting the results extracted from FIG. 3B to the advertiser. FIG.

<도면의 주요 부분에 대한 부호의 설명><Explanation of symbols for the main parts of the drawings>

100:사용자 단말기 200:중개자100: user terminal 200: intermediary

300:광고개재영업장 400:체인점300: advertising venue 400: chain stores

500:지사 600:차량광고개재회원500: Branch 600: Vehicle Advertising Intervention Member

1:광고웹서버1: Advertising web server

2:고객경영관계(CRM;customer relationship management)2: customer relationship management (CRM)

3:광고무선송출기지3: Advertisement Wireless Transmission Base

4a1∼4an:광고수신매체1∼n4a1 to 4an: Advertisement receiving mediums 1 to n

5a1∼5an:광고개재영영장1∼n5a1-5an: warrants for advertising

6a1∼6an:차량광고개재회원1∼n6a1-6an: Vehicle advertisement intervening members 1-n

상기의 목적을 달성하기 위하여,본 발명에 따른 일실시예에 따르면, 본 발명의 구체적인 구현방법은 온라인 또는 오프라인상에서 광고를 수주하는 단계와 광고대상업소 선정(DB mining)단계와 선별된 광고를 집행업체의 개별 IP(internet protocol)로 광고문구와 해당지역정보를 송신하는 단계와 개별 IP(internet protocol)를 부여받은 광고매체가 오더광고와 지역정보를 수신하는 단계와 날씨,증권과 같은 생활정보를 전체 IP(internet protocol)로 송신하는 단계와 전체광고매체의 IP(INTERNET PROTOCOL)에서 생활정보를 수신하는 단계와 수신된 개별광고데이타와 생활정보데이타를 개별 광고매체에 개시하는 단계와 개별수신된 광고결과를 광고주에게 리포팅하는 단계와 광고결과물을 고객경영관계(CRM;customer relationship management)하는 단계와 광고오더자에게 광고비용을 지급받는 단계와In order to achieve the above object, according to an embodiment of the present invention, a specific implementation method of the present invention is to receive an order online or offline, and to select a DB target (DB mining) step and execute the selected advertisement Sending advertisements and local information through the company's individual IP (internet protocol) and receiving advertising advertisements and local information by the ad media that has been given the individual IP (internet protocol), and living information such as weather and securities Transmitting through the entire IP (internet protocol), receiving life information from the IP of the entire advertising medium, initiating the received individual advertisement data and the living information data on the individual advertisement medium, and receiving the individual advertisements. Reporting the result to the advertiser, customer relationship management (CRM) of the advertisement result, and receiving advertising costs from the advertiser With steps

광고 집행업체에게 광고개재수수료를 지급하는 단계를 포함한다.Paying the ad placement fee to the ad agency.

이와 같이 구성된 본 발명에 따른 구성을 세분류로 상세히 설명한다.The configuration according to the present invention configured as described above will be described in detail.

온라인 또는 오프라인상에서 광고용익회원업체를 모집할 때 광고용익회원업체는 광고개재영업장(300)의 업태,업종,상호,주소,전화번호등 기본적인 정보외에 일유동인구,주 연령대, 성별,사업장 면적,건물형태,임대형태,관심적용범위,인터넷사용능력,사업장약도,광고매체설치장소등의 기초 정보자료를 입력하게된다.When recruiting advertising member companies online or offline, the advertising profit member company is not only basic information such as business status, business type, trade name, address, telephone number, etc. Basic information such as building type, lease type, interest coverage, internet usage ability, business location, and place of advertisement media will be entered.

한편 광고오더회원기업의 데이터베이스와 기업홍보 관리와 회원정보 관리,고객관계관리프로그램,무선광고데이터송수신프로그램,조회·검색,다운로드기능,보안기능,기업분류기능,상품세세분류기능을 구축한 중개자(200)의 서버에 저장하여 두고 이 서버에 있는 광고 및 정보데이터를 무선송수신이 가능한 광고개재영업장 (300)에 구비된 LED,LCD,PDA과 같은 광고수신매체a1∼an(4a1∼4an)에 무선인터넷망을 통해 광고를 송출하여 광고오더를 집행한다.On the other hand, an intermediary that has established database and corporate public relations management, member information management, customer relationship management program, wireless advertisement data transmission and reception program, inquiry and search, download function, security function, corporate classification function, and product tax classification function of the advertising order member company ( 200 and stored in the server of the advertisement and information data in this server wirelessly provided in the advertising intermediary 300, LED, LCD, PDA, etc. provided in the advertising intervening place 300 is wireless to the advertisement receiving medium a1 ~ an (4a1 ~ 4an) Advertisement is sent through the Internet to execute the advertisement order.

무선송수신이 가능한 광고개재영업장a1∼an(5a1∼5an)별 개별IP를 부여하기 위해 영업점ID는 해당지역 우편번호와 시퀀스넘버를 조합하며 구체적인 광고주의 선별을 위해 속성대분류로 분류하고 속성실질분류를 위해서 건평,SIGN MALL 의 위치등급,평균이용자,시간별 평균이용자 등을 분류한다.In order to grant individual IPs for each of a1 ~ an (5a1 ~ 5an) advertising outlets that can be wirelessly transmitted and received, the store ID is a combination of local postal code and sequence number, and classified by attribute classification for the selection of specific advertisers. For this purpose, we classify floor space, location grade of SIGN MALL, average users, average users over time.

무선광고 데이터를 송신할경우에 해당데이터의 구성은 주가,날씨,환율,헤드라인 뉴스와 같은 기본적인 정보와 광고오더 내용및 해당 지방자치단체의 자체 공지사항으로 구성한다.When transmitting wireless advertising data, the data is composed of basic information such as stock price, weather, exchange rate, headline news, advertisement order contents, and the relevant announcement of the local government.

한편,중개자(200)는 광고개재영업장(300) 지역에 배치한 체인점(400) 관리에 의해 광고매체AS, CRM기초자료수집및 지역광고수주와 CRM기초자료보고 등의 업무를 수행하게 된다.On the other hand, the intermediary 200 is to perform the tasks such as advertising medium AS, CRM basic data collection and regional advertising orders and CRM basic data reporting by the management of the chain stores 400 disposed in the advertising intervening place (300).

상기에서 체인점(400)으로 부터 수집된 CRM기초자료는 중개자(300)의 광고웹서버(1)를 통해 광고오더자인 사용자단말기(100)를 통해 리포팅 된다.The CRM basic data collected from the chain store 400 is reported through the user terminal 100, which is the advertisement orderer, through the advertisement web server 1 of the intermediary 300.

이와 같이 일정지역에 고정된 광고개재영업장(300)외에도,중개자(200)는 차량광고용스티커관리·부착 업무와 차량광고개재회원(600)를 관리하며,보고 하는 지사(500)를 운영하는 병행시스템을 구축한 것이다.As described above, in addition to the advertisement intervening place 300 fixed in a certain area, the intermediary 200 manages the vehicle advertisement sticker management / attachment and the vehicle advertisement intervening member 600, and operates a parallel system for operating the reporting office 500. Will be built.

따라서, 광고오더기업회원은 각각의 사용자단말기(100)를 통해 각자의 실정에 맞춰 광고를 오더를 내리도록 하는 유용한 맞춤식무선인터넷광고시스템에 관한 것이다.Accordingly, the advertisement order company member relates to a useful customized wireless Internet advertising system that allows the user to place an order in accordance with the actual situation through each user terminal (100).

이상 본 발명의 구성과 작용을 설명하였으나, 본 발명은 이에 제한되는 것은 아니며, 당업자라면 본 발명의 취지 및 범위를 벗어나지 않고 수정,변경 등이 가능하며 이러한 수정과 변경도 본 발명에 속하는 것임을 알 수 있을 것이다.Although the configuration and operation of the present invention have been described above, the present invention is not limited thereto, and a person skilled in the art can make modifications, changes, and the like without departing from the spirit and scope of the present invention, and such modifications and changes belong to the present invention. There will be.

정보제공이 함께 이루어지는 타켓광고의 효과가 있는 맞춤식무선인터넷광고시스템으로, 단순 인스토어(in-store)광고형태가 아닌 전매장과 업소 공공기관에 대한 광고도 광고주의 한정된 예산을 효율적으로 이용하여 최대의 광고효과를 나타나게 되는 것이다.It is a customized wireless internet advertising system that has the effect of target advertisement with information provision, and it is possible to maximize advertisement by using the limited budget of advertisers in advertisements for retail stores and business public institutions, which are not simple in-store advertisement forms. Will be the effect of advertising.

이와 같은 지역네트워크솔루션에 맞는 맞춤식무선인터넷광고시스템에 의해 이용한 증권 뉴스 날씨 지역 시정정보등 지역 자치시대를 맞이해 지역의 특성 및 전통을 반영하는 지역 정보의 공유와 일반 소비자 및 중소자영업자들에게 광고시장의 문턱을 낮추는데 그 사회적인 효과가 있다.Securities News, Weather, Local Correction Information, etc., used by customized wireless Internet advertising system for local network solutions. Sharing local information reflecting the characteristics and traditions of the region in the face of local autonomous times. There is a social effect in lowering the threshold.

Claims (6)

무선인터넷망을 이용하여, 전국의 각 업소마다 무선데이터 송수신용 개별IP가 할당된 광고개재영업장1∼n(5a1∼5an)에 원격제어되는 무선수신가능 LED 전광판과 같은 광고수신매체1∼n(4a1∼4an)를 설치한 광고개재영업장(300)과 그 지역에 해당하는 지역정보와 광고주가 원하는 업소,지역,조건에 맞는 맞춤식 광고를 사용자단말기(100)로 선별적으로 광고개재 하게 하며,중개자(200)는 광고웹서버(1)와 광고무선송출기지(3)를 구축해 광고개재영업장(300)의 지역광고수주및 AS와 기초자료수집결과 보고하게 하는 체인점(400)의 구축과 함께 차량광고스티커의 관리및 부착 등의 의무역을 갖춘 지사(500)와 차량광고개재회원(600)을 구축하여, 광고수수료의 일정부분을 광고개재영업장 (300) ,체인점(400) ,지사(500),차량광고개재회원 (600)에 제공함을 특징으로 하는 맞춤식무선인터넷광고시스템.By using the wireless Internet network, advertisement receiving media 1 to n (such as a wirelessly-receivable LED display board remotely controlled at advertisement intervening shops 1 to n (5a1 to 5an) where individual IPs for wireless data transmission and reception are allocated to each business in the country). 4a1 ~ 4an), the advertisement intervening establishment 300 and the local information corresponding to the region, and the customized advertisements according to the business, region, and conditions desired by the advertiser are selectively advertised through the user terminal 100, The vehicle 200 establishes an advertisement web server 1 and an advertisement wireless transmission base 3, and establishes a chain store 400 for reporting the regional advertisement order and AS and basic data collection result of the advertisement intervening place 300, and the vehicle advertisement. By establishing branches (500) and vehicle advertisement intervening members (600) with mandatory areas, such as the management and attachment of stickers, a certain portion of the advertising fee is set up in the advertisement intervening business (300), chain stores (400), branches (500), Customized vehicle, characterized in that provided to the vehicle member 600 Wireless Internet Advertising System. 제 1항에 있어서, 중개자(200)의 서버시스템은 광고오더회원기업의 데이터베이스와 기업홍보 관리와 회원정보 관리,고객관계관리 프로그램,무선광고데이터송수신프로그램,조회·검색,다운로드기능,보안기능,기업분류기능,상품세세 분류기능을 구축한 중개자의 서버에 저장하여 두고 이 서버에 있는 광고 및 정보데이터를 무선인터넷망을 통해 무선송수신이 가능한 LED,LCD,PDA와 같은 광고매체에 송출하여 광고오더를 집행함을 특징으로 하는 맞춤식무선인터넷광고시스템.According to claim 1, the server system of the intermediary 200, the database of the advertising order member company, corporate public relations management, member information management, customer relationship management program, wireless advertising data transmission and reception program, inquiry and search, download function, security function, The company's classification function and product tax classification function are stored in the server of the intermediary, and the advertisement and information data in this server are sent to advertising media such as LED, LCD, PDA, etc. Personalized wireless Internet advertising system characterized in that the execution. 제 1항에 있어서, 광고개재영업장(300)을 모집할 때 그 영업장의 업태,업종,상호,주소,전화번호등 기본적인 정보외에 일유동인구,주 연령대, 성별,사업장 면적,건물형태,임대형태,관심적용범위,인터넷사용능력,사업장약도,광고매체설치장소와 같은 기초 정보자료를 온라인 또는 오프라인상에서 입력하게 됨을 특징으로 하는 맞춤식무선인터넷광고시스템.According to claim 1, when recruiting the advertising intervening business 300, in addition to the basic information such as the business status, business type, trade name, address, telephone number of the business place, the daily working population, state age group, gender, workplace area, building type, rental form Personalized wireless Internet advertising system, characterized in that the basic information, such as coverage, Internet usage ability, business location, advertising media installation place to enter online or offline. 제 1항에 있어서, 무선송수신이 가능한 광고매체별 개별IP를 부여하기 위한 각 광고개재영업장(300)의 영업점ID는 해당지역우편번호와 시퀀스넘버를 조합하며 구체적인 광고대상의 선별을 위해 속성대분류로 분류하고 속성실질분류를 위해서 건평,SIGN MALL 의 위치등급,평균이용자,시간별 평균이용자 등을 분류하는 것을 특징으로 하는 맞춤식무선인터넷광고시스템.The method of claim 1, wherein the sales office ID of each advertising intervening shop 300 for granting individual IPs for each of the advertisement media capable of wireless transmission and reception is combined with a local postal code and a sequence number, and is classified as an attribute classification for selecting specific advertisement targets. Personalized wireless Internet advertising system, characterized in that the classification and categorization of floor space, SIGN MALL, average users, average users over time for attribute real classification. 제 1항에 있어서, 무선광고데이터의 구성은 지역별 ,연령별,수비성향별,전문기업 관련별로 전국적 광고형태와 지역별광고형태로 구분하여 구성함을 특징으로 하는 맞춤식무선인터넷광고시스템.The customized wireless Internet advertisement system of claim 1, wherein the wireless advertisement data is divided into a national advertisement form and a regional advertisement form by region, age, defensive tendency, and professional enterprise. 제1항에 있어서, 광고오더회원의 기간별 광고 게시물 운용실태 분석과 소비성향 및 리서치 조사가 포함됨을 특징으로 하는 맞춤식무선인터넷광고시스템.According to claim 1, Customized wireless Internet advertising system, characterized in that it includes the analysis of the advertising post operation status of the advertising order member and consumption trends and research.
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Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020065016A (en) * 2001-02-05 2002-08-13 류동원 An integrated system for focused advertisement using internet, satellite and terrestrial broadband network and methode therefor
KR20030004232A (en) * 2002-12-02 2003-01-14 김명원 a poster mutual assistance pact
KR20030026457A (en) * 2001-09-25 2003-04-03 주식회사 트루라인시스템즈 Apparatus and method for remote controlling iConnector and real time transmitting information on Internet
KR20030026757A (en) * 2001-09-28 2003-04-03 남종열 Method and system to control equipments which display advertising information through wire and wireless network
KR20040025007A (en) * 2002-09-18 2004-03-24 (주)넥스코드시스템 Characteristic-of-place based advertisement system using wide area network and operating method thereof
WO2008150069A2 (en) * 2007-06-04 2008-12-11 Tae Ho Hwang Media service method and system

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020065016A (en) * 2001-02-05 2002-08-13 류동원 An integrated system for focused advertisement using internet, satellite and terrestrial broadband network and methode therefor
KR20030026457A (en) * 2001-09-25 2003-04-03 주식회사 트루라인시스템즈 Apparatus and method for remote controlling iConnector and real time transmitting information on Internet
KR20030026757A (en) * 2001-09-28 2003-04-03 남종열 Method and system to control equipments which display advertising information through wire and wireless network
KR20040025007A (en) * 2002-09-18 2004-03-24 (주)넥스코드시스템 Characteristic-of-place based advertisement system using wide area network and operating method thereof
KR20030004232A (en) * 2002-12-02 2003-01-14 김명원 a poster mutual assistance pact
WO2008150069A2 (en) * 2007-06-04 2008-12-11 Tae Ho Hwang Media service method and system
WO2008150069A3 (en) * 2007-06-04 2009-02-26 Tae Ho Hwang Media service method and system

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