Hereinafter, a method and apparatus for providing / receiving an advertisement content according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.
The video display device according to the embodiment of the present invention is an intelligent video display device that adds a computer support function to a broadcast reception function, for example, and is equipped with an internet function while being faithful to a broadcast reception function, It is more convenient to use interface such as touch screen or space remote control. Also, it can be connected to the Internet and a computer by the support of a wired or wireless Internet function, and can perform functions such as e-mail, web browsing, banking or game. A standardized general-purpose OS can be used for these various functions.
Therefore, the video display device described in the present invention can freely add or delete various applications, for example, on a general-purpose OS kernel, so that various user-friendly functions can be performed. More specifically, the video display device may be, for example, a network TV, an HBBTV, a smart TV, or the like, and may be applied to a smartphone according to circumstances.
BRIEF DESCRIPTION OF THE DRAWINGS The above and other features and advantages of the present invention will be more apparent from the following detailed description taken in conjunction with the accompanying drawings, in which: FIG.
As used herein, terms used in the present invention are selected from general terms that are widely used in the present invention while taking into account the functions of the present invention, but these may vary depending on the intention or custom of a person skilled in the art or the emergence of new technologies. Also, in certain cases, there may be a term chosen arbitrarily by the applicant, in which case the meaning thereof will be described in the description of the corresponding invention. Therefore, it is intended that the terminology used herein should be interpreted based on the meaning of the term rather than on the name of the term, and on the entire contents of the specification.
1 is a block diagram of a broadcasting system according to an embodiment of the present invention. Referring to FIG. 1, the broadcasting system includes an image display device according to an exemplary embodiment of the present invention.
1, a broadcasting system includes a content provider (CP) 10, a service provider (SP) 20, a network provider (NP) 30, and an HNED 40 Can be distinguished.
The HNED 40 may correspond to a client 100 which is an image display device according to an embodiment of the present invention. For example, the client 100 may be a network TV, a smart TV, an IPTV, or the like.
1, the content provider 10 generates and provides various contents. The contents provider 10 includes a terrestrial broadcaster, a cable SO (System Operator) or an MSO (Multiple System Operator) A satellite broadcaster, an Internet broadcaster, and the like.
In addition, the content provider 10 may provide various applications in addition to the broadcast content. In this regard, it will be described in detail later.
The service provider 20 can provide the contents provided by the contents provider 10 in a service package. For example, the service provider 20 may package the first terrestrial broadcast, the second terrestrial broadcast, the cable MSO, the satellite broadcast, various Internet broadcasts, applications, and the like to provide the package to the user.
Meanwhile, the service provider 20 can provide a service to the client 100 using a unicast or multicast method.
In the unicast method, data is transmitted between a sender and a receiver in a one-to-one manner. For example, in a case of a unicast method, when a receiver requests data from a server, Lt; / RTI >
The multicast scheme is a scheme for transmitting data to a plurality of receivers of a specific group. For example, the server can transmit data to a plurality of receivers registered in advance. An Internet Group Management Protocol (IGMP) protocol may be used for multicast registration.
The network provider 30 may provide a network for providing the above-mentioned service to the client 100 and the client 100 may establish a home network end user (HNED) It is possible.
Conditional access or content protection may be used as a means for protecting contents transmitted in the above system. As an example of the conditional access and content protection, a scheme such as a cable card (CableCARD) and a DCAS (Downloadable Conditional Access System) may be used.
In this case, the client 100 may be a content provider, and the content provider 10 may receive content from the client 100. In this case, . Accordingly, an interactive content service or a data service may be possible.
According to an embodiment of the present invention, the content provider 10 may provide a network service such as a social network site (SNS), a blog, a micro blog, or an instant messenger .
For example, the content provider 10 providing the SNS service may include a server (not shown) for storing various kinds of contents such as texts or uploaded images created by a plurality of users at a social network site (SNS) .
More specifically, the user can access the server of the content provider 10 providing the SNS service by using an image display device and specify the desired accounts, thereby confirming the messages created by the specified plurality of accounts.
Also, when the user requests the SNS service, the video display device as the client 100 accesses the server of the content provider 10 to receive the messages of the specified accounts, and transmits the received messages in the order For example, from the upper side to the lower side.
Referring to FIG. 2, the video display device 100 corresponding to the client shown in FIG. 1 may be connected to a broadcast network and an Internet network.
For example, the video display device 100 includes a broadcast interface 101, a section filter 102, an AIT filter 103, an application data processing section 104, a broadcast data processing section 105, a media player 106, A protocol processing section 107, an internet interface 108, and a runtime module 109.
The broadcast interface 101 of the video display device 100 may receive application information table (AIT) data, real-time broadcast content, application data, stream events, etc., and the real-time broadcast content may include Linear Ave content / V Content).
The section filter 102 performs section filtering on the four pieces of data received through the broadcast interface 101 to transmit the AIT data to the AIT filter 103 and transmits the linear AV content to the broadcast data processing section 105 , Stream event, and application data to the application data processing unit 104.
The Internet interface 108 may receive non-linear A / V content and application data, for example, the non-linear AV contents may be a COD (Content On Demand) application.
Meanwhile, the non-Linear Above content is transmitted to the media player 106, and the application data can be transmitted to the runtime module 109.
The runtime module 109 may also include an application manager and a browser, which can control the lifecycle of the interactive application using the AIT data, and the browser displays and processes the interactive application Function can be performed.
FIG. 3 illustrates an embodiment of a method of transmitting / receiving data between a video display device and a service provider.
Referring to FIG. 3, the service provider performs a service provider discovery operation (S301). The video display device transmits an SP connection request (Service Provider Attachment Request) signal (S302). When the SP connection is completed, the video display device receives the provisioning information (S303). Further, the video display device receives the master SI table from the service provider (S304), receives the Virtual Chnnanel Map table (S305), receives the Virtual Channel Description table (S306), and receives the source table S307).
For example, the service provider discovery may refer to a process in which service providers providing services related to IPTV find a server providing information on their services.
A method of finding an address list capable of receiving information (for example, SP discovery information) about an SD (Service Discovery) server can be, for example, three kinds of: First, an address preset in the video display device or an address set in the manual operation of the user can be used. Second, a DHCP-based SP discovery method can be used. Third, the DNS SRV-based SP discovery method may be used.
In addition, the video display device accesses a server of an address obtained by any one of the above-mentioned three methods, receives a service provider discovery record containing information necessary for service discovery for each SP, You can proceed. Meanwhile, the above-described processes may be performed in either a push mode or a pull mode.
Meanwhile, the image display device can access a SP attachment server designated as an SP attachment locator of the SP discovery record to perform a registration procedure (or a service attachment procedure).
The video display device may access the authentication service server of the SP designated by the SP authentication locator, perform a separate authentication procedure, and then perform a service authentication procedure.
After the service attachment procedure succeeds, the data transmitted from the server to the video display device may be in the form of a provisioning information table.
In the service attachment process, the video display device provides its own ID and location information to data to be transmitted to the server, and the service attachment server can specify a service to which the video display device subscribes based on the ID and location information.
The address information for obtaining the service information to be received by the image display device may be provided in the form of a provisioning information table. Meanwhile, the address information may correspond to the access information of the master SI table, and in this case, it may be easy to provide a customized service for each subscriber.
The service information includes a master SI table record for managing connection information and version for a virtual channel map, a virtual channel map table for providing a package type service list, a virtual channel description table including detailed information of each channel, A source table including access information for accessing the service, and the like.
4 is a block diagram illustrating a configuration of a video display device according to an embodiment of the present invention.
4, the video display device 100 includes a network interface 111, a TCP / IP manager 112, a service delivery manager 113, A demultiplexer (demux) 115, a PSI & PSIP and / or SI decoder 114, an audio decoder 116, a video decoder 117, a display A / V and OSD A Service Manager 121, a Service Discovery Manager 120, a Metadata Manager 122, an SI & Metadata DB 121, a UI Manager 122, a Service Control Manager 119, 124 and a service manager 123.
The network interface unit 111 may receive packets received from the network and transmit the packets to the network. That is, the network interface unit 111 can receive services and contents from the service provider through the network.
The TCP / IP manager 112 may be involved in delivering a packet from a source, which is a packet received by the video display device 100 and a video transmitted by the video display device 100, to a destination. The TCP / IP manager 112 categorizes the received packets so as to correspond to the appropriate protocol and sends the packets to the service delivery manager 115, the service discovery manager 120, the service control manager 119, and the meta data manager 122 The classified packet can be output.
Meanwhile, the service delivery manager 113 controls the received service data. For example, when controlling real-time streaming data, the service delivery manager 113 can use RTP / RTCP.
When the real-time streaming data is transmitted using the RTP, the service delivery manager 113 parses the received data packet according to the RTP and transmits it to the demultiplexer 115 or controls the service manager 123 And can be stored in the SI & Metadata DB 121. In addition, the service delivery manager 113 may feedback the network reception information to the server providing the service using the RTCP.
The demultiplexer 115 demultiplexes the received packets into audio, video, PSI (Program Specific Information) data and transmits them to the audio / video decoders 116 and 117 and the PSI & PSIP and / or SI decoder 114, respectively .
The PSI and PS decoder 114 may decode service information such as PSI (Program Specific Information), and may be demultiplexed by the demultiplexer 115 into a PSI section, a Program and Service Information Protocol (PSIP) ) Section or an SI (Service Information) section and the like can be received and decoded.
In addition, the PSI & PSIP and / or SI decoder 114 may decode the received sections to create a database of service information, and store the database of the service information in the SI & Metadata DB 121.
The audio / video decoders 116/117 can decode the video data and the audio data received from the demultiplexer 115, and the decoded audio data and the video data can be provided to the user through the display unit 118 .
Meanwhile, the UI manager 124 and the service manager 123 manage the overall state of the video display device 100, provide a user interface, and manage other managers.
For example, the UI manager 124 may provide a GUI (Graphic User Interface) for a user using an OSD (On Screen Display) or the like, and may receive a key input from a user to perform a receiver operation according to the input . In addition, the UI manager 124 may transmit the key input signal to the service manager 123 upon receiving a key input regarding the channel selection from the user.
The service manager 123 may control the manager associated with the service, such as the service delivery manager 113, the service discovery manager 120, the service control manager 119, and the metadata manager 122.
In addition, the service manager 123 may create a channel map and select a channel using the channel map according to a key input received from the user interface manager 124. [
The service manager 123 receives the service information of the channel from the PSI & PSIP and / or SI decoder 114 and can set the audio / video PID (Packet Identifier) of the selected channel in the demultiplexer 115.
The service discovery manager 120 may provide information necessary for selecting a service provider that provides the service. For example, when the service discovery manager 120 receives the signal related to the channel selection from the service manager 123, the service discovery manager 120 can find the service using the received signal.
Meanwhile, the service control manager 119 is responsible for selecting and controlling services. For example, when a user selects a live broadcasting service such as an existing broadcasting system, the service control manager 119 uses IGMP or RTSP, , It is possible to select and control the service using the RTSP.
The RTSP protocol can provide a trick mode for real-time streaming. The service control manager 119 initializes a session through an IMC gateway using an IP Multimedia Subsystem (IMS) and a Session Initiation Protocol (SIP) And manage it.
The metadata manager 122 manages the metadata associated with the service and may store the metadata in the SI & Metadata DB 711.
The SI & Metadata DB 121 stores service information decoded by the PSI & PSIP and / or SI Decoder 114, metadata managed by the metadata manager 122, and service providers provided by the service discovery manager 120 You can save the information you need to choose.
The SI & Metadata DB 121 may store setup data and the like for the system, and may be implemented, for example, as a nonvolatile RAM (NVRAM) or a flash memory.
Meanwhile, the IG 750 may be a gateway for collecting functions necessary for accessing the IMS-based IPTV service.
5 is a block diagram illustrating a configuration of a video display device according to another embodiment of the present invention.
5, the video display device 100 includes a broadcast receiving unit 130, an external device interface unit 135, a storage unit 140, a user input interface unit 150, a control unit 170, a display unit 180 An audio output unit 185, and a power supply unit 190. The broadcast receiver 130 may include a tuner 131, a demodulator 132, and a network interface 133.
The tuner 131 selects an RF broadcast signal corresponding to a channel selected by the user or all stored channels among RF (Radio Frequency) broadcast signals received through the antenna, and converts the selected RF broadcast signal into an intermediate frequency signal or a baseband Video or audio signal.
For example, the tuner 131 may convert a selected RF broadcast signal into a digital IF signal (DIF) if it is a digital broadcast signal and convert it into an analog baseband image or an audio signal (CVBS / SIF) if it is an analog broadcast signal .
That is, the tuner 131 can process both the digital broadcast signal and the analog broadcast signal, and the analog baseband video or audio signal (CVBS / SIF) output from the tuner 131 can be directly input to the controller 170 have.
Also, the tuner 131 can receive an RF broadcast signal of a single carrier according to an Advanced Television System Committee (ATSC) scheme or an RF broadcast signal of a plurality of carriers according to a DVB (Digital Video Broadcasting) scheme.
Meanwhile, the tuner 131 sequentially selects RF broadcast signals of all the broadcast channels stored through the channel memory function among the RF broadcast signals received through the antenna, and converts the RF broadcast signals into an intermediate frequency signal, a baseband image, or a voice signal .
The demodulator 132 can receive the digital IF signal DIF converted by the tuner 131 and perform a demodulation operation. For example, when the digital IF signal output from the tuner 131 is of the ATSC scheme, the demodulation unit 132 may perform 8-VSB (8-Vestigal Side Band) demodulation.
In addition, the demodulator 132 may perform channel decoding, and a trellis decoder, a de-interleaver, and a Reed Solomon decoder may be used for the channel decoding. It is possible to perform lyher decoding, deinterleaving, and reed solomon decoding.
For example, when the digital IF signal output from the tuner 131 is a DVB scheme, the demodulator 132 can perform CODDMA (Coded Orthogonal Frequency Division Modulation) demodulation.
The demodulator 132 may perform channel decoding, and a convolution decoder, a deinterleaver, and a reed-solomon decoder may be used to perform convolutional decoding, deinterleaving, and reed solomon decoding. Can be performed.
The demodulator 132 may perform demodulation and channel decoding and then output a stream signal TS. The stream signal may be a signal in which a video signal, a voice signal, or a data signal is multiplexed.
For example, the stream signal may be an MPEG-2 TS (Transport Stream) multiplexed with an MPEG-2 standard video signal, a Dolby AC-3 standard audio signal, or the like. Specifically, the MPEG-2 TS may include a header of 4 bytes and a payload of 184 bytes.
Meanwhile, the demodulator 132 may separately include the ATSC demodulator and the DVB demodulator according to the ATSC scheme and the DVB scheme.
The stream signal output from the demodulation unit 132 may be input to the control unit 170. The control unit 170 performs demultiplexing, video / audio signal processing, and the like, and then outputs an image to the display unit 180 , And output audio to the audio output unit 185.
The external device interface unit 135 may connect an external device and the video display device 100 and may include an A / V input / output unit (not shown) or a wireless communication unit (not shown).
The external device interface unit 135 may be connected to an external device such as a DVD (Digital Versatile Disk), a Blu ray, a game device, a camera, a camcorder, a computer (notebook)
The external device interface unit 135 transmits external video, audio or data signals to the controller 170 of the video display device 100 through the connected external device, Voice or data signals can be output to a connected external device.
The A / V input / output unit includes a USB terminal, a CVBS (Composite Video Banking Sync) terminal, a component terminal, an S-video terminal (analog), a DVI (Digital Visual Interface) terminal, an HDMI (High Definition Multimedia Interface) terminal, an RGB terminal, a D-SUB terminal, and the like.
Meanwhile, the wireless communication unit can perform short-range wireless communication with other electronic devices. For example, the image display device 100 may be a Bluetooth (registered trademark), a radio frequency identification (RFID), an infrared data association (IrDA), an ultra wideband (UWB), a ZigBee, ) According to the communication standard.
Also, the external device interface unit 135 may be connected to various set-top boxes via at least one of the various terminals described above to perform input / output operations with the set-top box.
Meanwhile, the external device interface unit 135 may receive an application or application list in an adjacent external device, and may transmit the received application or application list to the control unit 170 or the storage unit 140.
The network interface unit 133 may provide an interface for connecting the video display device 100 to a wired / wireless network including the Internet network. For example, the network interface unit 133 may include an Ethernet terminal or the like for connection with a wired network, and may be a WLAN (Wi-Fi), a Wibro (wireless broadband) Interoperability for Microwave Access), HSDPA (High Speed Downlink Packet Access) communication standards, and the like.
On the other hand, the network interface unit 133 can transmit or receive data with other users or other electronic devices via the connected network or another network linked to the connected network.
Further, it is possible to transmit some content data stored in the video display device 100 to another user registered in advance in the video display device 100 or a selected user or selected one of the other electronic devices.
The network interface unit 133 can access a predetermined web page through the connected network or another network linked to the connected network. That is, it is possible to access a predetermined web page through a network and transmit or receive data with the server.
The network interface unit 133 may receive content or data provided by the content provider or the network operator. That is, the network interface unit 133 can receive contents such as a movie, an advertisement, a game, a VOD, a broadcast signal, and related information provided from a content provider or a network provider through a network.
In addition, the network interface unit 133 can receive update information and an update file of the firmware provided by the network operator, and can transmit data to the Internet or a content provider or a network operator.
The network interface unit 133 can select and receive a desired application among applications open to the public via the network.
The storage unit 140 stores programs for signal processing and control in the controller 170, and can store image-processed video, audio, or data signals.
The storage unit 140 may perform a function for temporarily storing video, audio, or data signals input from the external device interface unit 135 or the network interface unit 133, Information about the broadcast channel may be stored.
The storage unit 140 may store a list of applications or applications input from the external device interface unit 135 or the network interface unit 133. [
The storage unit 140 may be a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (for example, an SD or XD memory Etc.), RAM, ROM (EEPROM, etc.), and the like.
The video display device 100 may reproduce and provide a content file (a moving image file, a still image file, a music file, a document file, an application file, etc.) stored in the storage unit 140 to a user.
The user input interface unit 150 may transmit a signal input by the user to the control unit 170 or may transmit a signal from the control unit 170 to the user. For example, the user input interface unit 150 may be configured to turn on / off the power from the remote control device 200, select a channel, set a screen (for example, Or the like, or to transmit the control signal from the control unit 170 to the remote control device 200. [0064]
The user input interface unit 150 may transmit a control signal input from a local key (not shown) such as a power key, a channel key, a volume key, and a set value to the controller 170.
For example, the user input interface unit 150 may transmit a control signal input from a sensing unit (not shown) that senses a user's gesture to the control unit 170, or may transmit a signal from the control unit 170 to a sensing unit Quot;). ≪ / RTI > The sensing unit (not shown) may include a touch sensor, a voice sensor, a position sensor, a motion sensor, and the like.
The control unit 170 demultiplexes the streams input from the tuner 131 or the demodulation unit 132 or the external device interface unit 135 or processes the demultiplexed signals to generate and output signals for video or audio output. Can be output.
The video signal processed by the controller 170 may be input to the display unit 180 and displayed as an image corresponding to the video signal. The video signal processed by the controller 170 may be input to the external output device through the external device interface 135. [
The audio signal processed by the control unit 170 may be output to the audio output unit 185 through audio. The voice signal processed by the control unit 170 may be input to the external output device through the external device interface unit 135.
Although not shown in FIG. 6, the control unit 170 may include a demultiplexing unit, an image processing unit, and the like. This will be described later with reference to FIG.
In addition, the control unit 170 can control the overall operation in the video display device 100. [ For example, the controller 170 controls the tuner 131 to control the tuner 131 to select an RF broadcast corresponding to a channel selected by the user or a previously stored channel.
The control unit 170 can control the image display device 100 by a user command or an internal program input through the user input interface unit 150. The control unit 170 accesses the network and displays a list of applications or applications desired by the user And can be downloaded into the display device 100.
For example, the control unit 170 controls the tuner 131 to input a signal of a selected channel according to a predetermined channel selection command received through the user input interface unit 150, Lt; / RTI >
The control unit 170 can output the video or audio signal processed through the channel information selected by the user through the display unit 180 or the audio output unit 185.
The control unit 170 controls the operation of the external device through the external device interface unit 135 according to an external device video playback command received through the user input interface unit 150. For example, So that a video signal or a voice signal can be output through the display unit 180 or the audio output unit 185.
The control unit 170 may control the display unit 180 to display an image and may output the broadcast image input through the tuner 131 or the external input through the external device interface unit 135, The image input through the network interface unit or the image stored in the storage unit 140 may be displayed on the display unit 180. [ In this case, the image displayed on the display unit 180 may be a still image or a moving image, and may be a 2D image or a 3D image.
In addition, the controller 170 may control the content stored in the video display device 100, the received broadcast content, or the external input content input from the outside to be reproduced, and the content may be a broadcast video, an external input video, Files, still images, connected web screens, and document files.
5, the video display device 100 may further include a channel browsing processor for generating a channel signal or a thumbnail image corresponding to an external input signal.
The channel browsing processing unit receives the stream signal TS output from the demodulating unit 132 or the stream signal output from the external device interface unit 135 and extracts an image from an input stream signal to generate a thumbnail image .
The generated thumbnail image may be encoded as it is or input to the controller 170, or may be encoded into a stream and input to the controller 170.
The control unit 170 may display a thumbnail list having a plurality of thumbnail images on the display unit 180 using the input thumbnail image, and the thumbnail images in the thumbnail list may be updated in order or simultaneously. Thereby, the user can easily grasp the contents of a plurality of broadcast channels.
The display unit 180 converts the video signal, the data signal, the OSD signal, the video signal, the data signal, and the like received from the external device interface unit 135 into R, G, and B signals, respectively, Signal can be generated.
For this purpose, the display unit 180 may be a PDP, an LCD, an OLED, a flexible display, a three-dimensional display (3D display) or the like, or may be constituted by a touch screen and used as an input device It is possible.
The audio output unit 185 may receive a voice processed signal, for example, a stereo signal, a 3.1 channel signal, or a 5.1 channel signal from the control unit 170 and output it as a voice. .
The image display device 100 may further include a photographing unit (not shown) for acquiring an image of a user, and the image information obtained by the photographing unit (not shown) may be input to the controller 170 .
In this case, the control unit 170 may sense the gesture of the user by combining the images photographed by the photographing unit (not shown) or the sensed signals from the sensing unit (not shown).
The power supply unit 190 may supply power to the image display device 100 and may include a controller 170 that may be implemented as a system on chip (SOC), a display unit 180, and the audio output unit 185. [0035]
For this purpose, the power supply unit 190 may include a converter (not shown) for converting AC power to DC power. When the display unit 180 is implemented as a liquid crystal panel having a plurality of backlight lamps, For the dimming driving, an inverter (not shown) capable of PWM operation can be further provided.
The remote control device 200 transmits the user input to the user input interface unit 150. [ To this end, the remote control apparatus 200 can use Bluetooth, RF (radio frequency) communication, infrared (IR) communication, UWB (Ultra Wideband), ZigBee, or the like.
Also, the remote control device 200 can receive the video, audio, or data signal output from the user input interface unit 150 and display it on the remote control device 200 or output sound or vibration.
The video display device 100 described above can be applied to digital broadcasting of the ATSC system (8-VSB system), digital broadcasting of the DVB-T system (COFDM system), digital broadcasting of the ISDB-T system (BST-OFDM system) And a digital broadcasting receiver capable of receiving at least one of the digital broadcasting signals.
Meanwhile, the image display device 100 shown in FIG. 5 is only an embodiment of the present invention. Some of the illustrated components may be integrated, added, or omitted depending on the specifications of the image display device 100 actually implemented.
That is, two or more constituent elements may be combined into one constituent element, or one constituent element may be constituted by two or more constituent elements, if necessary. In addition, the functions performed in each block are intended to illustrate the embodiments of the present invention, and the specific operations and apparatuses do not limit the scope of the present invention.
5, the video display device 100 may include a tuner 131 and a demodulator 132, and may be connected to the network interface 133 or the external device interface 140. In this case, It is also possible to receive and reproduce an image through the display unit 135.
For example, the video display device 100 may be divided into an image processing device such as a set-top box for receiving broadcast signals or contents according to various network services, and a content playback device for playing back content input from the image processing device .
In this case, the advertisement content providing / receiving method according to the embodiment of the present invention to be described below may be applied not only to the video display device 100 as described with reference to FIG. 5, but also to the image processing device such as the separated set- And an audio output unit 185. The audio output unit 185 may be connected to the audio output unit 185,
6 illustrates embodiments of a platform structure of a video display device. The platform of the video display device 100 may include OS-based software to perform various operations as described above.
Referring to FIG. 6A, the platform of the video display device 100 is a detachable platform, and a legacy system platform 400 and a smart system platform 405 can be separately designed.
The OS kernel 410 can be commonly used in the legacy system platform 400 and the smart system platform 405 and the legacy system platform 400 can be used in the driver 420 on the OS kernel 410. [ A middleware 430, and an application layer 450. The application layer 450 includes a plurality of application programs.
Meanwhile, the smart system platform 405 may include a library 435, a framework 440, and an application layer 455 on the OS kernel 410.
The OS kernel 410 is a core of an operating system. The OS kernel 410 is used for driving a hardware driver when operating the image display device 100, security of hardware and a processor in an image display device, efficient management of system resources, memory management, Providing hardware interfaces to hardware, and managing multi-processes, scheduling according to multiple processes, and power management.
For example, the hardware driver in the OS kernel 410 may include at least one of a display driver, a Wi-Fi driver, a Bluetooth driver, a USB driver, an audio driver, a Power management, a Binder driver, can do.
The hardware driver in the OS kernel 410 is a driver for a hardware device in the OS kernel 410 and includes a character device driver, a block device driver, and a network device driver .
Meanwhile, the block device driver may include a buffer for storing a unit size as data is transmitted in a specific block unit. The character device driver transmits the basic data unit, i.e., character unit, I can not.
The OS kernel 410 can be implemented as a kernel based on various operating systems such as Unix-based (Linux) and Windows-based, and can be general-purpose OS kernel that can be used in other electronic devices as an open OS kernel.
The driver 420 is located between the OS kernel 410 and the middleware 430 and may operate the device for operation of the application layer 450 with the middleware 430.
For example, the driver 420 may include a microcomputer, a display module, a graphics processing unit (GPU), a frame rate converter (FRC), a general purpose input / output pin (GPIO) , A driver such as SDEC (System Decoder or Demultiplexer), VDEC (Video Decoder), ADEC (Audio Decoder), PVR (Personal Video Recorder), or I2C (Inter-Integrated Circuit). The drivers described above may operate in conjunction with hardware drivers in the OS kernel 410. [
The driver 420 may further include a driver for the remote controller 200, for example, a space remote controller, and the driver for the remote controller may be included in the OS kernel 410 or the middleware 430 And may be variously provided.
The middleware 430 is located between the OS kernel 410 and the application layer 450 and can serve as a mediator for exchanging data between different hardware or software and thus can provide a standardized interface Various environment support, and system can be interworked with other tasks.
For example, the middleware 430 in the legacy system platform 400 may include middleware of MHEG (Multimedia and Hypermedia information Coding Experts Group) and ACAP (Advanced Common Application Platform), which are middleware related to data broadcasting, , Middleware of PSIP or SI, and DLNA middleware, middleware related to peripheral communication.
On the other hand, the application layer 450 on the middleware 430, that is, the application 450 layer in the legacy system platform 400 can include a user interface application related to various menus and the like in the image display device 100 have.
The application layer 450 on the middleware 430 may be editable by the user's choice and may be updated over the network. By using the application layer 450, it is possible to enter a desired menu among various user interfaces according to the input of the remote control device while watching the broadcast video.
In addition, the application layer 450 in the legacy system platform 400 may further include at least one of a TV guide application, a Bluetooth application, a reservation application, a Digital Video Recorder (DVR) application, have.
Meanwhile, the library 435 in the smart system platform 405 is located between the OS kernel 410 and the framework 440, and can form the basis of the framework 440. For example, the library 435 may include media such as a Secure Socket Layer (SSL), a WebKit, a libc (c library), a video format and an audio format (Media Framework), which is a related library, and can be created on the basis of C or C ++ and exposed to the developer through the framework 440.
The library 435 may include a runtime 437 having a core Java library and a virtual machine VM and the runtime 437 may include a library 435, The base of the work 440 can be formed.
The virtual machine (VM) may be a plurality of instances, i.e., a virtual machine that enables multitasking to be performed. On the other hand, each virtual machine (VM) may be allocated and executed in accordance with each application in the application layer 455, in which case a binder (Binder) in the OS kernel 410 for scheduling or interconnecting among a plurality of instances ) Driver (not shown) may be operated.
Meanwhile, the binder driver and the runtime 437 may connect the Java-based application and the C-based library, and the library 435 and the runtime 437 may correspond to the middleware of the legacy system.
On the other hand, the framework 440 in the smart system platform 405 includes a program that is the basis of the application in the application layer 455. [ The framework 440 is compatible with any application and may be capable of reusing, moving or exchanging components.
The framework 440 may include a support program, a program that weaves together other software components, and may include, for example, a resource manager, an activity manager associated with the activity of the application, a notification manager manager, a content provider that summarizes shared information between applications, and the like.
The application layer 455 on the framework 440 includes a variety of programs that can be displayed and driven within the display device 100 and include various applications such as e-mail, short message service (SMS) a Core Application having at least one of a calendar, a map, a browser, and the like.
Meanwhile, the framework 440 or the application layer 450 as described above can be created based on Java (JAVA).
The application layer 455 is divided into an application 465 that is stored in the image display device 100 and can not be deleted by the user and an application 475 that is downloaded and stored through an external device or a network to be installed or deleted .
(VOD) service, a web album service, a social networking service (SNS), a location-based service (LBS), a map service, a web search service, An application search service, and the like can be performed. In addition, various functions such as game and schedule management can be performed.
6 (b), the platform of the video display device 100 is an integrated platform, and includes an OS kernel 510, a driver 520, a middleware 530, (Framework) 540 and an application layer (Application)
The platform shown in FIG. 6B differs from the one shown in FIG. 6A in that the library 435 is omitted, and the application layer 550 is provided as an integrated layer, In addition, the driver 520 and the framework 540 may be the same.
The platforms shown in FIGS. 6A and 6B can be used for general purpose in various electronic apparatuses as well as the video display device 100 and can be connected to the storage unit 140 or the control unit 170 shown in FIG. , Or may be stored or loaded in a separate processor (not shown).
Alternatively, the platform may be stored or loaded in the SI & meta data DB 711, the UI manager 714, and the service manager 713 shown in FIG. 4, and a separate application processor (not shown) May be further provided.
Meanwhile, the advertisement content providing / receiving method according to an embodiment of the present invention, which will be described in detail below, may be implemented as a program to be executed in a computer.
The program may be produced in the form of an application as described above and stored in the storage unit 140 of the video display device 100. The control unit 170 may execute the application stored in the storage unit 140, The content management method according to the embodiment can be performed.
In this case, the application for executing the advertisement content providing / receiving method according to the embodiment of the present invention may be stored in the storage unit 140 by the manufacturer prior to sale of the video display device 100, or may be downloaded And stored.
FIG. 7 shows an embodiment of a method of controlling the operation of the image display device according to the embodiment of the present invention by using a remote control device.
7A illustrates that the pointer 205 corresponding to the remote control device 200 is displayed on the display unit 180. [
The user can move or rotate the remote control device 200 up, down, left or right. The pointer 205 displayed on the display unit 180 of the video display device corresponds to the motion of the remote control device 200. [ In this remote control device 200, as shown in the figure, since the pointer 205 is moved according to the movement in the 3D space, it can be called a space remote controller.
7B illustrates that when the user moves the remote control device 200 to the left, the pointer 205 displayed on the display unit 180 of the video display device moves to the left correspondingly.
Information on the motion of the remote control device 200 sensed through the sensor of the remote control device 200 is transmitted to the image display device. The video display device can calculate the coordinates of the pointer 205 from the information on the motion of the remote control device 200. [ The video display device can display the pointer 205 so as to correspond to the calculated coordinates.
7C illustrates a case where the user moves the remote control device 200 away from the display unit 180 while the specific button in the remote control device 200 is depressed. Thereby, the selected area in the display unit 180 corresponding to the pointer 205 can be zoomed in and displayed.
Conversely, when the user moves the remote control apparatus 200 close to the display unit 180, the selection area within the display unit 180 corresponding to the pointer 205 may be zoomed out and displayed.
On the other hand, when the remote control device 200 moves away from the display unit 180, the selected area is zoomed out, and when the remote control device 200 approaches the display unit 180, the selected area may be zoomed in.
Further, the recognition of the upward, downward, and leftward / rightward movement can be excluded when a specific button in the remote control device 200 is pressed. That is, when the remote control device 200 moves away from or approaches the display unit 180, it is not recognized that the up, down, left, and right movements are recognized, and only the forward and backward movements are recognized. Only the pointer 205 is moved in accordance with the upward, downward, leftward, and rightward movement of the remote control device 200 in a state where the specific button in the remote control device 200 is not pressed.
On the other hand, the moving speed and moving direction of the pointer 205 may correspond to the moving speed and moving direction of the remote control device 200.
The pointer in the present specification means an object displayed on the display unit 180 in correspondence with the operation of the remote control device 200. [ Therefore, various shapes of objects other than the arrow shapes shown in the drawings are possible with the pointer 205. [ For example, it can be a concept that includes points, cursors, prompts, thick outlines, and so on. The pointer 205 may be displayed corresponding to a point on a horizontal axis or a vertical axis on the display unit 180 or may be displayed corresponding to a plurality of points such as a line or a surface Do.
8 shows a block diagram of a configuration of a remote control device. The remote control device 200 shown in FIG. 8 includes a wireless communication unit 225, a user input unit 235, a sensor unit 240, an output unit 250, a power supply unit 260, a storage unit 270, and a control unit 280.
Referring to FIG. 8, the wireless communication unit 225 transmits / receives a signal to / from any one of the image display devices according to the embodiments of the present invention described above.
The remote control device 200 includes an RF module 221 capable of transmitting and receiving signals to and from the image display device 100 according to the RF communication standard and transmits and receives signals to and from the image display device 100 according to the IR communication standard An IR module 223 may be provided.
The remote control device 200 transmits a signal containing information on the motion of the remote control device 200 to the image display device 100 through the RF module 221.
The remote control device 200 can receive the signal transmitted from the video display device 100 through the RF module 221 and transmit the signal to the video display device 100 through the IR module 223, On / off, channel change, volume change, and the like.
The user input unit 235 may include a keypad, a button, a touch pad, or a touch screen. The user can input a command related to the image display device 100 to the remote control device 200 by operating the user input part 235. [ When the user input unit 235 has a hard key button, the user can input a command related to the image display device 100 to the remote control device 200 through the push operation of the hard key button.
When the user input unit 235 has a touch screen, the user can touch a soft key of the touch screen to input a command related to the image display device 100 to the remote control device 200. [ In addition, the user input unit 235 may include various types of input means such as a scroll key, a jog key, and the like that can be operated by the user, and the present invention does not limit the scope of the present invention.
The sensor unit 240 may include a gyro sensor 241 or an acceleration sensor 243 and the gyro sensor 241 may sense information on the motion of the remote control device 200. [
For example, the gyro sensor 241 may sense information about the operation of the remote control device 200 on the basis of the x, y, and z axes, and the acceleration sensor 243 may sense the movement speed of the remote control device 200 And the like can be sensed. The remote control device 200 may further include a distance measuring sensor to sense the distance to the display unit 180 of the image display device 100.
The output unit 250 may output an image or voice signal corresponding to the operation of the user input unit 235 or corresponding to the signal transmitted from the image display device 100. [ The user can recognize whether the user input unit 235 is operated or whether the video display device 100 is controlled through the output unit 250.
For example, the output unit 250 may include an LED module 251 that is turned on when a user input unit 235 is operated or a signal is transmitted to or received from the video display device 100 through the wireless communication unit 225, An audio output module 255 for outputting sound, or a display module 257 for outputting an image.
In addition, the power supply unit 260 supplies power to the remote control device 200, and if the remote control device 200 is not moved for a predetermined time, the power supply is interrupted to reduce power consumption. The power supply unit 260 may resume power supply when a predetermined key provided in the remote control device 200 is operated.
The storage unit 270 may store various types of programs, application data, and the like necessary for the control or operation of the remote control apparatus 200. [ If the remote control device 200 wirelessly transmits and receives signals through the image display device 100 and the RF module 221, the remote control device 200 and the image display device 100 transmit signals through a predetermined frequency band Send and receive.
The control unit 280 of the remote control device 200 stores information on a frequency band or the like capable of wirelessly transmitting and receiving a signal with the image display device 100 paired with the remote control device 200 in the storage unit 270 Can be referenced.
The control unit 280 controls various matters related to the control of the remote control device 200. [ The control unit 280 transmits a signal corresponding to a predetermined key operation of the user input unit 235 or a signal corresponding to the motion of the remote control device 200 sensed by the sensor unit 240, (100).
FIG. 9 shows an embodiment of a configuration of a home screen displayed on a video display device.
9 may be an example of the basic screen configuration of the video display device 100 described above. The screen may be displayed on the screen of the display device 100 when the power is on or in the standby mode, Or may be set as a basic screen by an operation of a local key (not shown) or a home key provided in the remote control device 200. [
Referring to FIG. 9, the home screen 600 may include a card object area, and the card object area may include a plurality of card objects 610, 620, and 630 that are classified according to the source of the content.
In the figure, a card object (BROADCAST) 610 for displaying broadcast images, a card object (NETCAST) 620 for displaying a list of content providers (CP), and a card object (APP STORE) < / RTI >
In the figure, a card object which is not displayed on the display unit 180 but is disposed in a hidden area 601 and can be displayed and replaced at the time of moving the card object is a card object that displays a thumbnail list of broadcast channels A CHANNEL BROWSER 640, a card object (TV GUIDE) 650 indicating a broadcast guide list, a card object (RESERVATION / REC) 660 indicating a broadcast reservation list or a recording list, A card object (MY MEDIA) 670 indicating a media list in the apparatus connected to the terminal, and a card object (TV GUIDE2) 680 indicating a broadcast guide list.
A card object (BROADCAST) 610 for displaying a broadcast image includes a broadcast image 615 received through the tuner 110 or the network interface unit 130, an object 612 indicating the broadcast image related information, An object 617 representing a set object 618, and a setup object 618.
The broadcast image 615 is displayed as a card object, its size can be fixed by the lock function, and the user can continue to watch the broadcast image.
The size of the broadcast image 615 can be varied by the user's operation. For example, the size of the corresponding broadcast image 615 can be enlarged or reduced by dragging using the pointer 205 of the remote control device 200. By this enlargement or reduction, the number of card objects displayed on the display unit 180 may be two or four instead of three as shown in the figure.
On the other hand, when the broadcast image 615 in the card object is selected, the broadcast image can be displayed on the display unit 180 as a full screen.
An object 612 indicating the broadcast video related information includes a channel number DTV7-1, a channel name YBC HD, a broadcast program name Oh! Lady, broadcast time pm 08: 00 to 08:50, . Thus, the user can intuitively grasp information on the broadcast image 615 to be displayed.
When the object 612 representing the broadcast-video related information is selected, the related EPG information can be displayed on the display unit 180. [
On the other hand, an object 602 indicating the date (03.24), the day of the week (THU), and the current time (pm 08:13) can be displayed on the card object 610 displaying the broadcast image. Thus, the user can intuitively grasp the time information.
An object 617 representing an external device may represent an external device connected to the image display device 100. [ For example, a list of external devices connected to the image display device 100 may be displayed when the corresponding object 617 is selected.
The setup object 618 may be used to input various settings of the video display device 100. [ For example, various settings such as image setting, audio setting, screen setting, reservation setting, pointer setting of the remote control device 200, and network setting can be performed.
On the other hand, the card object 620 representing the contents provider (CP) list may include a card object name (NETCAST) 622 and a contents provider list 625. In the drawing, Yakoo, Metflix, weather.com, Picason, My tube and the like are exemplified as the contents providers in the contents provider list 625, but various settings are possible.
When the card object name 622 is selected, the corresponding card object 620 can be displayed on the display unit 180 as a full screen.
On the other hand, when a predetermined content provider in the content provider list 625 is selected, a screen including the content list provided by the content provider may be displayed on the display unit 180.
The card object 630 indicating the application providing list may include a card object name (APP STORE) 632 and an application list 635. [ The application list 635 may be a list sorted and categorized by items in the application store. In the figure, the display is sorted by the popularity order (HOT), the latest order (New), and the like, but the present invention is not limited thereto and various examples are possible.
When the card object name 632 is selected, the corresponding card object 630 can be displayed on the display unit 180 as a full screen.
On the other hand, when a predetermined application item in the application list 635 is selected, a screen for providing information on the application may be displayed on the display unit 180.
At the top of the card objects 620 and 630, a login item 627, a help item 628, and an exit item 629 may be displayed.
The login item 627 can be used when logging in on the network to which the App Store connection or the video display device is connected. The help item 628 can be used for helping the operation of the image display device 100. The leave item 629 may be used when attempting to leave the home screen. At this time, the received broadcast image can be displayed as a full screen.
An object 637 indicating the total number of card objects may be displayed below the card objects 620 and 630. [ The object may indicate not only the number of all card objects but also the number of card objects displayed on the display unit 180 among all card objects.
On the other hand, the card object 640 indicating the thumbnail list of the broadcast channel may include a card object name (CHANNEL BROWSER) 642 and a thumbnail list 645 of the broadcast channel. In the drawing, sequentially received broadcast channels are displayed as thumbnail images, but the present invention is not limited thereto, and moving pictures are also possible. The thumbnail list may include a thumbnail image and channel information of the corresponding channel. As a result, the user can intuitively understand the contents of the corresponding channel.
The thumbnail image may be a thumbnail image of a favorite channel previously registered by the user, a thumbnail image after the broadcast image 615 in the card object 610 or a previous channel. In the drawing, eight thumbnail images are illustrated, but various settings are possible. Also, the thumbnail image in the thumbnail list can be updated.
When the card object name 642 is selected, the corresponding card object 640 can be displayed on the display unit 180 as a full screen. In other words, the content of the thumbnail list can be displayed on the display unit 180.
On the other hand, when a predetermined thumbnail image in the thumbnail list 645 of the broadcast channel is selected, the broadcast image corresponding to the thumbnail image may be displayed on the display unit 180.
The card object 650 representing the broadcast guide list may include a card object name (TV GUIDE) 652 and a broadcast guide list 655. The broadcast guide list 655 may be a list of broadcast programs after the broadcast image 615 in the card object 610 or a list of broadcast images of other channels, but the present invention is not limited thereto and various examples are possible.
On the other hand, when the card object name 652 is selected, the corresponding card object 650 can be displayed on the display unit 180 as a full screen.
On the other hand, when a predetermined broadcast item in the broadcast guide list 655 is selected, a broadcast image corresponding to the broadcast item is displayed on the display unit 180, or broadcast information corresponding to the broadcast yield is displayed on the display unit 180 Can be displayed.
The card object 660 indicating the broadcast reservation list or the recording list may include a card object name (RESERVATION / REC) 662, and a broadcast reservation list or a recording list 665. The broadcast reservation list or the recording list 665 may be a list including broadcast items previously reserved by the user or broadcast items recorded accordingly. In the drawing, a thumbnail image is provided for each item, but various examples are possible.
On the other hand, when the card object name 662 is selected, the corresponding card object 660 can be displayed on the display unit 180 as a full screen.
On the other hand, when a preset broadcast item or a recorded broadcast item in the broadcast reservation list or the recording list 665 is selected, the broadcast information or the recorded broadcast image for the broadcast may be displayed on the display unit 180 .
The card object 670 representing the media list may include a card object name (MY MEDIA) 672, and a media list 675. The media list 675 may be a media list within the video display device 100 or a device connected to the video display device 100. [ In the drawing, moving pictures, still pictures, audio, and the like are exemplified, but various other examples such as a text document, an e-book document, and the like are possible.
On the other hand, when the card object name 672 is selected, the corresponding card object 670 can be displayed on the display unit 180 as a full screen.
When a predetermined media item in the media list 675 is selected, the corresponding media can be executed, and a screen corresponding to the selected media can be displayed on the display unit 180.
A card object (TV GUIDE2) 680 indicating a broadcast guide list may include a card object name (TV GUIDE2) 682 and a broadcast guide list 685. [ The broadcast guide list 685 may be a guide list for each broadcast type. In the drawing, a list for each broadcast type is shown by dividing it into entertainment such as drama, news, or sports, but various settings are possible. That is, it may be a list of broadcasting guides for each type such as drama, movie, news, sports, and animation. Accordingly, the user can check the guide list classified by genre during broadcasting.
When the card object name 682 is selected, the corresponding card object 680 can be displayed on the display unit 180 as a full screen.
On the other hand, when a certain broadcast item in the broadcast guide list 685 is selected, a screen corresponding to the broadcast image can be displayed on the display unit 180. [
The card objects 620 and 830 displayed on the display unit 180 and the card objects 640 650 and 660 670 located in the hidden area 601 not displayed on the display unit 180 are moved By input, they can be interchanged.
That is, at least one of the card objects 620 and 630 displayed on the display unit 180 can move to the hidden area 601 and the card objects 640, 650, 660, and 670 located in the hidden area 601 , And 680 may be displayed on the display unit 180. [
Meanwhile, the home screen 600 of the video display device 100 may further include a card object indicating information related to a software upgrade.
Hereinafter, a service and advertisement content providing / receiving method according to the present invention will be described with reference to FIGS. 10 to 17. FIG.
FIG. 10 is a schematic view showing a configuration of a service and advertisement contents provision / reception system according to the present invention.
A service provider (SP) 20, a network provider (NP) 30, and an HNED 30 are provided in the service and advertisement contents providing / receiving system according to the present invention, (40).
The content provider (CP) 10 includes a content server 11 and the content server 11 may include an Internet telephone service, a video on demand (VOD) service, a web album service, a social networking service (SNS) , A location-based service (LBS), a map service, a web search service, an application search service, and a streaming transfer service. The content server 11 according to the present invention can transmit a metadata feed for at least one of the plurality of services described above to the media server 21 included in the service provider 20. [
A service provider (SP) 20 may be configured to include a media server 21, a search server 22, and an advertisement server 23.
The media server 21 may package various contents provided by the contents server 11 of the contents provider 10 into a service package and provide the contents to the client 40. The service provided by the contents server 11 includes an Internet telephone service, a VOD service, a web album service, a social networking service (SNS), a location-based service (LBS), a map service, Service, and streaming transmission service. Meanwhile, the media server 21 according to the present invention may receive a metadata feed related to at least one service provided from the content server 11.
The media server 21 may convert the received metadata feed into XML format metadata and provide the converted XML format metadata to the client 40. In addition, the media server 21 may transmit the converted XML formatted metadata to the search server 22.
Here, the metadata (Meta data) is structured data related to data, data describing other data, and is also referred to as attribute information. It is the data that is given to the contents according to a certain rule in order to efficiently find and use the information that is found in a large amount of information. Here, the location and content of the content, information on the creator, rights condition, use condition, usage history, and the like can be recorded.
Here, the metadata feed may include a RSS (Really Simple Syndication) feed, and the converted XML formatted metadata may include information on the URL of the metadata feed. In addition, the XML formatted metadata may include information on the URL of the advertisement content.
The XML format, on the other hand, is a type of document format that takes human-readable textual format to make it easier to access while ensuring interoperability. Such an XML format can be used in place of the delimeter format, and can be changed or applied by the information creator. Thus, the XML format has a higher utilization rate than the delimiter format and has a high recognition rate in the system.
The search server 11 may include a metadata DB and a search engine. The metadata DB registers and stores the converted metadata of the XML format transmitted from the media server 21. The search engine collects and classifies the XML formatted metadata stored in the metadata DB and, when receiving the search request command from the client 41, Generates a metadata list using the metadata, and provides the generated metadata list to the client 40. [
The advertisement server 23 receives an advertisement request signal for an advertisement to be inserted into a specific content from the client 40 and generates advertisement contents corresponding to a use pattern of the client in response to the advertisement request signal To the client (41).
Here, the advertisement request signal includes advertisement insertion position information of the advertisement content with respect to the specific content, and the advertisement server 23 transmits the advertisement content information to the client 40 at a time corresponding to the advertisement insertion position information, . In addition, the advertisement insertion position may be any one of a pre-reproduction position, a reproduction intermediate position, and a reproduction completion position of the specific content.
Here, the advertisement request signal may include information on the advertisement insertion region of the advertisement content with respect to the specific content, and the advertisement server 23 may include the client 41 in a region corresponding to the advertisement insertion region information, And transmits the advertisement contents to the user. The advertisement content may be any one of an image advertisement, an animation advertisement, and a video advertisement.
The client 40 accesses the media server 21 of the service provider 20 via the network and receives metadata of the XML format from the media server 21, A UI skin representing at least one service provided from a content provider of the UI screen, and displaying the generated UI skin on the display unit. In addition, the user can select a displayed UI skin, request a service corresponding to the selected UI skin, and receive the service from the content server 11 of the content provider 10.
The client 40 accesses the search server 22 of the service provider 20 through the network and receives a metadata list from the search server 22 and creates a search UI skin based on the metadata list And display the generated search UI skin on the display unit.
The network interface 133 of the client 40 receives metadata in XML format from the media server 21.
The control unit 170 of the client 40 controls the display unit 180 to generate a plurality of UI skins representing content provided from a plurality of content providers based on the received XML formatted metadata .
When the UI skin including the advertisement area is selected from among the plurality of displayed UI skins, the control unit 170 transmits an advertisement request signal for the advertisement to be inserted into the content related to the selected UI skin to the network interface unit 133, To the media server (21), and controls the advertisement server (23) to transmit the advertisement content corresponding to the advertisement request signal provided from the advertisement server (23) and the content related to the selected UI skin provided from the content server Via the network interface unit 133, and sequentially reproduces the received advertisement contents and contents related to the selected UI skin to the display unit 180. [
The advertisement request signal includes advertisement insertion position information of the advertisement content with respect to the content related to the selected UI skin, and the controller 170 inserts the received advertisement content at a time corresponding to the advertisement insertion position information And controls to reproduce contents related to the selected UI skin.
In addition, the advertisement request signal includes information on an advertisement insertion area of the advertisement content with respect to the content related to the selected UI skin, and the controller 170 controls the advertisement content to be associated with the advertisement insertion area information And plays the content related to the selected UI skin. Here, the advertisement content may be any one of an image advertisement, an animation advertisement, and a video advertisement.
11 is a flowchart illustrating a method of providing / receiving a service according to the present invention. 12 and 13 are views showing an example of a screen displaying a UI skin generated using metadata in the service providing system according to the present invention.
11, the content server 11 transmits a metadata feed for at least one of a plurality of available services to the media server 21 included in the service provider 20 (S700) . The media server 21 converts the received metadata feed into XML formatted metadata (S710). The converted metadata of the XML format is transmitted to the client 41 (S720).
The client 41 receives the converted XML formatted metadata transmitted from the media server 21 through the network interface unit 133. [
The control unit 170 of the client 41 generates a UI skin representing at least one service provided from a plurality of content providers based on the received XML formatted metadata.
That is, the content provider 10 or the content provider 10, which are related to the received XML formatted metadata among the plurality of UI skins stored in the storage unit 140 using the received XML formatted metadata, You can create a UI skin that represents a service. The generated UI skin is displayed on the display unit 180 (S730).
12, a plurality of UI skin lists 800 indicating a plurality of content providers 10 and services provided by the content providers 10 are transmitted to the media server 21 in the XML format And can be displayed on the display unit. When a user selects one of the plurality of generated UI skin lists 800, a request command for the service corresponding to the selected UI skin is transmitted to the content server 11 of the content provider 10 (S740). The content server 11 may provide the corresponding service to the client 41 in response to the service request command received from the client 41 in operation S741.
Meanwhile, the media server 21 transmits the transformed XML formatted metadata to the metadata DB of the search server 22, and stores the XML formatted metadata in the metadata DB (S750) . The search engine of the search server 22 collects and classifies the metadata of the XML format stored in the metadata DB and generates a metadata list using the metadata of the collected and classified XML format (S760).
If the client 41 transmits a search request command to the search server 22 in operation S770, the search engine of the search server 22 provides the generated metadata list to the client 41 in operation S780 ), Creates a search UI skin based on the provided metadata list, and displays the generated search UI skin on the display unit 180 (S790).
13, a search UI skin 910 may be displayed on the display unit 180 of the image display device 100, and a user may input a search input included in the search UI skin 910, By performing the search through the window 920, the UI skin 930 related to the XML formatted metadata included in the metadata list can be displayed as a search result.
FIG. 14 is a flowchart illustrating a method of providing / receiving advertisement contents according to another embodiment of the present invention. 15 is a view showing an example of a screen displaying a plurality of UI skins created using metadata in an advertisement content providing / receiving system according to another embodiment of the present invention. 16 is a view showing an example of a screen displaying a UI skin including advertisement contents received in the advertisement content providing / receiving system according to another embodiment of the present invention. 17 is a diagram illustrating a configuration of a play list of a content file including advertisement contents received in an advertisement content providing / receiving system according to another embodiment of the present invention.
Referring to FIG. 14, the client 41 receives XML format metadata from the media server 21, and based on the received XML format metadata, a plurality of content providers And displays the UI skin. Here, the XML formatted metadata may include information on the URL of the advertisement content. As shown in FIG. 15, a plurality of UI skins are displayed on the display unit 180 based on the XML-formatted meta data. The plurality of UI skins 910 include UI skins 910 including an advertisement area and UI skins 920 that do not include an advertisement area.
When any one UI skin 930 of the plurality of UI skins 910 is selected through the user's selection (S800), the client 41 transmits a content request signal for requesting content related to the selected UI skin The content server 11 transmits the content related to the selected UI skin to the client 41 in response to the content request signal in operation S820.
The client 41 determines whether the selected UI skin is the UI skin 930 including the advertisement area in operation S830 and if the selected UI skin is the UI skin 920 that does not include the advertisement area, The content received from the content server 11 is played back without including the advertisement (S831).
If it is determined in step S830 that the selected UI skin is the UI skin 930 including the advertisement area, the client 41 transmits an advertisement request signal for the advertisement to be inserted into the content related to the selected UI skin, To the server 23 (S840).
The advertisement server 23 having received the advertisement request signal requests the user pattern of the client 41 previously stored in the media server 21 in step S850 and transmits the user pattern from the media server 21 to the client 41. [ (S860).
The advertisement server 23 selects the advertisement content corresponding to the user pattern of the corresponding client 41 received from the media server 21 and transmits the selected advertisement content to the client 41 in operation S870. Here, the advertisement content may be any one of an image advertisement, an animation advertisement, and a video advertisement.
Here, the advertisement request signal includes the advertisement insertion position information of the advertisement content with respect to the specific content, and the advertisement server 23 transmits the advertisement content information to the client 41 at a time corresponding to the advertisement insertion position information. Can be transmitted.
In addition, the advertisement request signal includes information on an advertisement insertion area of the advertisement content with respect to the specific content, and the advertisement server 23 stores, in the area corresponding to the advertisement insertion area information, The advertisement contents can be transmitted.
The client 41 sequentially reproduces the content received from the content server 11, including the advertisement content received from the advertisement server 23 (S880).
Here, the advertisement content may be displayed in a specific advertisement insertion area with respect to the content related to the selected UI skin. As shown in FIG. 16, the content may be displayed on the display unit 180, and the advertisement content may be displayed in a specific advertisement insertion region 940.
In addition, the advertisement content may be inserted into any one of a specific advertisement insertion position, for example, a position before reproduction of the content related to the selected UI skin, a reproduction intermediate position, and a reproduction completion position with respect to the content related to the selected UI skin, . As shown in FIG. 17, when the specific contents of 2 hours and 30 minutes are reproduced, the advertisement contents can be inserted and reproduced at the advertisement insertion position 1, which is a position before reproduction of the specific contents.
In addition, in the case of playing specific contents of 2 hours and 30 minutes, the advertisement contents are inserted into the advertisement insertion position 2 which is the reproduction intermediate position of the specific contents, the specific contents are reproduced for one hour, After the content is reproduced, the remaining time of one hour and thirty minutes, which is the remaining time of the specific content, can be reproduced. Here, the advertisement insertion position 2, which is the playback intermediate position, is variable.
In addition, when the specific contents of 2 hours and 30 minutes are reproduced, the advertisement contents can be inserted and reproduced at the advertisement insertion position 3, which is the reproduction completion position of the specific contents.
The advertisement content providing / receiving method according to the present invention may be implemented as a program to be executed by a computer and stored in a computer-readable recording medium. Examples of the computer readable recording medium include a ROM, a RAM, a CD -ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like, and may also be implemented in the form of a carrier wave (for example, transmission over the Internet).
The computer readable recording medium may be distributed over a networked computer system so that computer readable code can be stored and executed in a distributed manner. And, functional programs, codes and code segments for implementing the above method can be easily inferred by programmers of the technical field to which the present invention belongs.
While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, It will be understood by those skilled in the art that various changes in form and detail may be made therein without departing from the spirit and scope of the present invention.
