KR101710446B1 - Mobile advertising service integrated system - Google Patents

Mobile advertising service integrated system Download PDF

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Publication number
KR101710446B1
KR101710446B1 KR1020160001640A KR20160001640A KR101710446B1 KR 101710446 B1 KR101710446 B1 KR 101710446B1 KR 1020160001640 A KR1020160001640 A KR 1020160001640A KR 20160001640 A KR20160001640 A KR 20160001640A KR 101710446 B1 KR101710446 B1 KR 101710446B1
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advertisement
unit
user terminal
server
advertiser
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KR1020160001640A
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손동환
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손동환
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y04—INFORMATION OR COMMUNICATION TECHNOLOGIES HAVING AN IMPACT ON OTHER TECHNOLOGY AREAS
    • Y04S—SYSTEMS INTEGRATING TECHNOLOGIES RELATED TO POWER NETWORK OPERATION, COMMUNICATION OR INFORMATION TECHNOLOGIES FOR IMPROVING THE ELECTRICAL POWER GENERATION, TRANSMISSION, DISTRIBUTION, MANAGEMENT OR USAGE, i.e. SMART GRIDS
    • Y04S50/00—Market activities related to the operation of systems integrating technologies related to power network operation or related to communication or information technologies
    • Y04S50/14—Marketing, i.e. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards

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  • Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
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Abstract

The present invention enables users to view an advertisement or participate in an event anytime and anywhere through the mobile, to pay a point when viewing an advertisement, to download a game application, to shop, and to withdraw cash. (Online to offline) marketing prepared in accordance with the changed purchase decision process of consumers who desire to be performed at a time until the product survey, thereby enabling to achieve an inexpensive but most efficient advertising effect.

Description

[0001] Mobile advertising service integrated system [

The present invention relates to a mobile advertisement service integrating system, and more specifically, it is possible to view an advertisement through a mobile application, to allow an advertisement, a purchase order, and a product search to be performed to a user in an advertisement screen at a time, To a mobile advertisement service integration system capable of providing entertainment, shopping, and cash withdrawal by using a point that the user can enjoy.

Among the means of general advertising, the method of using a leaflet is a method of distributing an advertisement leaflet to an unspecified number of persons.

However, such a conventional flyer advertisement is not effective, and in the process of manufacturing and distributing leaflets, a large amount of flyers are abandoned, and the advertisement effect is insufficient.

In addition, in the area where flyers are distributed, there are many difficulties in handling the abandoned flyers, as well as damaging the aesthetics due to the flyers that are discarded.

In order to overcome such a problem, many techniques have been proposed for an advertisement method using a mobile device as a personal portable terminal.

Korean Patent No. 10-1065366 (mobile advertisement system providing a push-type advertisement service, hereinafter referred to as 'prior art') includes a process of receiving a message using an advertisement service method of a mobile communication terminal, Detecting a related keyword, measuring a current position of the user, obtaining setting information about a geographical radius range, and transmitting at least one of setting information on the related keyword, position information, and geographical radius range to an advertisement providing server Receiving advertisement contents from the advertisement providing server and outputting the advertisement contents to a screen; detecting advertisement ID, medium ID, action ID and user ID of the advertisement when the user clicks on the advertisement, And transmitting the information on the advertisement cost distributed to the user according to the advertisement click of the user from the advertisement providing server It comprised, including the steps of: receiving process, and the information displayed on the screen of the advertising costs for the users, discloses a technique for transmitting a push type advertisement service to the user's mobile device.

However, the prior art as described above searches for a text message of a user, extracts a related keyword in a problem message, and provides the related advertisement in a push form. As a result, there is a fear of invasion of privacy, Regarding the settlement of advertisement costs, there is a problem that the advertisement cost of the advertiser is increased because the advertisement cost is distributed to all persons related to the system at a certain ratio.

In addition, when the advertisement is transmitted to the user, the user simply determines whether or not to receive the advertisement through a click operation for receiving the advertisement. Based on the advertisement, a part of the advertisement cost is paid to increase the cost of the advertiser There was a difficult problem to maximize the advertising effect.

Particularly, the prior art described above is an inconvenience in that an agent who requests an advertisement from an advertiser in a business group recruiting an advertisement and registers a push-type advertisement registers the advertisement cost of the advertiser and takes a lot of time to produce the advertisement .

Therefore, there is an urgent need to develop a mobile advertisement system that allows advertisers to advertise immediately while maintaining the maximum advertising effect with a minimum advertising cost.

Korean Patent Application Publication No. 10-2014-0107735 Korean Patent Registration No. 10-1244777

The present invention has been made in order to solve the above-mentioned problems of the prior art,

An object of the present invention is to provide O2O (Online to Offline) marketing prepared in accordance with a changed purchase decision process of a consumer who desires to perform advertisement, order, The present invention provides a mobile advertisement service integration system capable of implementing a DM (direct marketing) function in which users and advertisers can freely and unlimitedly transmit advertisement contents through an external SNS through detailed contents and advertisement keywords.

As a means for solving the above-mentioned problems, in an embodiment of the present invention, in a mobile advertisement service integration system, a user terminal having a structure capable of connecting to a web server through internet or wireless communication in a structure capable of wired / wireless communication, A merchant server which is connected to the management server through a wired / wireless communication and manages matters related to advertisement, order, and product investigation; an affiliate shop server that has a relationship with the management server; And an affiliate bank server that allows the points to be generated to be cashed,

The management server publishes an advertisement through a mobile and provides a point to a user terminal viewing the posted advertisement, thereby allowing the user terminal to enable entertainment, shopping, and cash withdrawal using the paid points.

According to another embodiment of the present invention, the management server includes a membership subscription processing unit for accepting a subscription agreement process according to information received from the personal user terminal and the advertiser user terminal,

An advertiser privilege classifier configured to set a transaction allowable range according to the advertiser information received from the advertiser user terminal,

An advertisement registration unit for classifying the advertisement received through the advertiser user terminal into a page advertisement, a video advertisement, an application advertisement, and an event advertisement,

A sales product registration unit connected to the merchant server and posting an item to be sold at an affiliated store and posting the item to an app so that the user can purchase the product from the personal user terminal;

A tracking information providing unit for collecting and displaying advertisements having a radius of 3 km or less around the location of the personal user terminal and the advertiser user terminal,

A point management unit for managing points generated when an advertisement is posted or participated through the advertisement registration unit,

An information browsing unit for allowing the user terminal to view the advertisement information and the advertisement viewing history registered in each user terminal and a DM transmission unit for allowing the advertisement registered through the advertisement registering unit to transmit the details and the advertisement keyword through the SNS, Wow,

And a server management unit for managing the entire management server by the server manager.

In addition, in another embodiment of the present invention, the membership subscription processing unit allows members to subscribe according to a program provided by a management server and to advertise and view advertisements through authentication thereof, and when the subscription is made, And the user can be informed in advance of the fact that the points collected at the time of watching the advertisement and participating in the event may be changed.

In another embodiment of the present invention, the advertiser rights classification unit is a user who is both a user and an advertiser, and is capable of uploading a self-advertisement and freely setting the advertisement cost and the number of viewers;

An advertisement creator terminal for uploading and managing advertisements, setting a monthly membership, making the number of viewers unlimited, and generating a detailed page of a page advertisement;

An advertisement marketing agency terminal that can act as an individual or a corporation acting as a marketing advertisement strategy by being affiliated with a management server and a monthly member and can upload an advertisement during an affiliation period,

And is classified into an event advertisement production terminal for uploading a long-term or single event advertisement as an on-line / offline event advertisement production terminal.

In addition, in another embodiment of the present invention, the advertisement registration unit 230 classifies the uploaded advertisement as a page advertisement, a video advertisement, an application advertisement, and an event advertisement, and when an interested item is generated while viewing the page advertisement and the image advertisement , It is directly connected to the homepage, so that the goods to be purchased can be ordered immediately by phone or can be recommended to a friend via SNS.

In another embodiment of the present invention, the tracking information providing unit may collect and display advertisements of merchants distributed within 3 km from the locations of the personal user terminal 110 and the advertiser user terminal 120,

The tracking information providing unit provides the advertiser with the total number of user terminals located within a local radius and staying for a predetermined time.

In another embodiment of the present invention, the point management unit includes a virtual account creator generated in association with a bank server at the time of membership of an individual user terminal and an advertiser user terminal,

A point accumulation unit for accumulating points generated by watching an advertisement or participating in an event or a game in a virtual account created through the virtual account creation unit;

A cash settlement unit for applying a fee and a tax to the points accumulated in the point accumulation unit to calculate an amount of cash withdrawal possible,

And an advertisement settlement unit for processing a cost generated by posting information on the advertisement and the sales article received from the merchant server to the app.

According to another embodiment of the present invention, the information browsing unit includes an advertisement search unit that provides a search field on an app page to search for an advertisement category and a keyword so that an advertisement viewer can browse the advertisement easily and quickly,

An advertisement viewing history confirmation unit for allowing the user to view contents of the advertisement through the personal user terminal,

A point information providing unit for providing a purchase history of the article using the point accumulation history and the point,

And an account management unit for performing system setting and account management for customizing the application according to the user.

In addition, in another embodiment of the present invention, the DM transmitter 280 transmits advertisement information on twitter, facebook, kakao talk, and cacao story, and exposes the advertisement together with the hash tag # to increase the advertisement effect So as to be able to be used.

In another embodiment of the present invention, the server management unit includes a member management unit for managing information on members of the server, an information notifying unit for providing specific information to the members by using SMS or a server internal note function, And an advertisement management unit for limiting the browsing and searching of the advertisement or the selectable advertisement.

According to the present invention, the following effects can be achieved by this configuration.

In the mobile advertisement service integration system according to the present invention, since it provides O2O (Online to Offline) marketing prepared according to the changed purchase decision process of consumers who want to perform advertisement, order, To increase the sales of smartphones, to provide vitality to the stagnant advertising market, and to invest in information and communication technology R & D. As the competitiveness of sushi technology increases, users and advertisers can increase the number of products in various forms.

1 is a block diagram schematically illustrating a mobile advertisement service integration system according to an embodiment of the present invention,
FIG. 2 is a block diagram schematically illustrating a configuration of a management server included in a mobile advertisement service integration system according to an embodiment of the present invention,
FIGS. 3A to 3C illustrate an example of a schematic implementation of a login page for accessing an application provided by the management server of the present invention, an advertisement type provided in an application, cash withdrawals, Restaurants, convenience stores, and the like.

Hereinafter, the configuration and operation according to the present invention will be described in detail with reference to the accompanying drawings. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS In the following description with reference to the accompanying drawings, the same reference numerals denote the same elements regardless of the reference numerals, and redundant description thereof will be omitted. The term 'portion' used in various configurations according to the present invention means a hardware component such as software or FPGA or ASIC, and 'part' performs certain roles. However, 'part' is not meant to be limited to software or hardware. &Quot; to " may be configured to reside on an addressable storage medium and may be configured to play one or more processors. Thus, by way of example, 'parts' may refer to components such as software components, object-oriented software components, class components and task components, and processes, functions, , Subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays, and variables. The functions provided in the components and components may be further combined with a smaller number of components and components or further components and components. In addition, the components and components may be implemented to play back one or more CPUs in a device or a secure multimedia card.

FIG. 1 is a block diagram schematically showing a mobile advertisement service integration system according to an embodiment of the present invention. FIG. 2 is a schematic diagram of a configuration of a management server included in a mobile advertisement service integration system according to an embodiment of the present invention. 3A to 3C illustrate a schematic implementation example of a login page for accessing an app provided by the management server of the present invention, an advertisement type provided by an application, a point generated due to advertisement participation And can be used by various methods such as cash withdrawal, dining out, and convenience store.

As shown in FIG. 1, the mobile advertisement service integration system of the present invention includes a user terminal 100 having a structure capable of wired / wireless communication and capable of accessing a web server through the Internet or wireless communication, A management server 200 that manages matters relating to advertisements, orders, and product surveys, an affiliate shop server 300 that is related to the management server 200, And a affiliate bank server 400 that allows a user to cash in points generated when the advertiser is connected to the server 200 and watches an advertisement.

The user terminal 100 may be connected to the management server 200 via a wired or wireless Internet network and may be any personal mobile communication device capable of downloading an APP provided from the management server 200 And a smartphone, which is a typical device, will be described as an example.

In an embodiment of the present invention, the user terminal 100 includes an individual user terminal 110 configured as a general person, an advertiser user terminal 120 composed of an agent for directly creating and uploading an advertisement, And a server administrator user terminal 130 to be used by the server administrator.

The personal user terminal 110 accesses the management server 200 to perform a procedure such as membership registration, view an advertisement, or perform a product purchase procedure.

The advertiser user terminal 120 accesses the management server 200 and performs a procedure such as membership registration and registers advertisement information. The advertiser user terminal 120 includes an individual member terminal 121, an advertisement producer terminal 122, The advertiser user terminal 120 is divided into the terminal 123 and the event advertisement production terminal 124. The advertiser user terminal 120 may be different from the personal user terminal 110 ), So that the public can proceed with the authority of the advertiser or the advertiser can proceed with the authority of the general public.

In the case of the server manager, the management server 200 is managed using the user terminal 130, and the advertisement server 120 manages the management server 200, So that the error can be confirmed and the solution thereof can be made, so that the false information can be monitored at the time of uploading the advertisement.

The management server 200 separates the personal user and the advertiser according to the member information received through the personal user terminal 110 and the advertiser user terminal 120 and the advertiser user terminal 120 transmits the personal user terminal 121 ), The advertisement producer terminal 122, the advertisement marketing agency terminal 123, and the event advertisement production terminal 124. In addition, the management server 200 performs various types of advertisements and provides points according to advertisement viewing, and the paid points function to make purchases through online or offline from affiliated merchants do.

Referring to FIG. 1, the management server 200 includes a membership subscription processing unit 210 for accepting a subscription agreement process according to information received from the personal user terminal 110 and the advertiser user terminal 120, An advertiser privilege classifying unit 220 for setting a transaction allowable range according to the advertiser information received from the advertiser user terminal 120 that has been processed for subscription, An advertisement registering unit 230 for registering an advertisement, a video advertisement, an application advertisement, and an event advertisement in an app, and an advertisement registration unit 230 connected to the merchant server 300, A commercial product registering unit 240 for registering advertisements within an area of 3 km radius around the location of the personal user terminal 110 and the advertiser user terminal 120 A point management unit 260 for managing points generated when an advertisement is posted or participated through the advertisement registration unit 230, and a management unit 260 for managing advertisement information and advertisement viewing history registered in each user terminal, A DM transmission unit 280 for transmitting detailed advertisements and advertisement keywords via the SNS to the advertisements registered through the advertisement registration unit 230, And a server management unit 290 for managing the entire management server.

The membership subscription processing unit 210 enables a user to register and receive advertisements through the authentication of the subscription according to a program provided by the management server 200. The subscription processing unit 210 includes an individual user terminal 110 and an advertiser user terminal 120 ) Sends IDs, e-mail addresses, and passwords along with individual or corporate information, respectively, and stores them so that members can sign up and log in as needed. Also, at the time of subscription, the user can input an account of the same name as the subscriber so that the user can withdraw the point by cash. In addition, notifying the user that the advertisement can be applied to the market at the time of joining the membership, the user can be informed in advance that the points collected when watching the advertisement and participating in the event may be changed.

The advertiser user terminal 120 among the individual user terminal 110 and the advertiser user terminal 120 that have been member-authenticated through the membership subscription processing unit 210 can access the individual member terminal 121 through the advertiser authority classifier 220, The advertisement producer terminal 122, the advertisement marketing agency terminal 123 and the event advertisement production terminal 124 to set the authority according to the classification.

The individual member terminal 121 is a user who is both a user and an advertiser and can freely set the advertisement cost and the number of viewers by uploading a self-advertisement. By viewing and participating in other advertisements, And uploads the advertisement using the accumulated points. At this time, since the advertisement cost generated when uploading the advertisement should be calculated including the points provided to the individual user terminal 110 that viewed the uploaded advertisement, the number of viewers can also be set by receiving the number of viewers available from the individual member terminal 121 .

The advertisement creator terminal 122 performs an advertisement uploading and managing agency and sets the number of viewers to be unlimited by setting a month member so that a detailed page of a page advertisement can be produced.

The advertisement marketing agency terminal 123 can act as an individual or a corporation that acts as a marketing advertisement strategy by affiliating with the management server 200 as a monthly member and can upload advertisements during an affiliation period. At this time, the uploaded advertisement sets the number of viewers to an unlimited number, and the detail page of the page advertisement is also made possible.

The event advertisement production terminal 124 is a terminal for on / off line event advertisement production, and can upload a long-term or one-time event advertisement.

As described above, the advertiser user terminal 120 having the authority classified by the advertiser authority classifying unit 220 can upload various types of advertisements, and the uploaded advertisement is displayed by the advertisement registering unit 230 in FIG. 2B So that it can be posted on the app page.

The advertisement registration unit 230 classifies the uploaded advertisement as a page advertisement, a video advertisement, an application advertisement, and an event advertisement, and the page advertisement and the image advertisement are classified into an image and a text by watching the advertisement for 15 seconds or more, Allowing you to accumulate points along with specific sounds. Meanwhile, when interest goods are generated while viewing the page advertisement and the image advertisement, they can be directly connected to the homepage, so that goods that they want to buy can be ordered immediately by phone, or they can be recommended to friends through SNS.

The advertisement of the application is exposed to the individual user terminal 110 by the management server 200, so that the application of interest can be downloaded and installed during viewing the advertisement. By playing the installed game, various points can be earned .

Finally, the event advertisement posts the uploaded event from the event advertisement production terminal 124, and posts a friend recommendation event, various events leading to the quiz and on-off line, and transmits the event to the personal user terminal 110, To give gifts and points.

The point where the advertisement posted through the advertisement registration unit 230 is viewed and accumulated can be paid on-line or off-line by an affiliate shop affiliated with the management server 200, Drinks, bakery, convenience store delivery business category, etc. as shown in FIG.

The sales product registration unit 240 is classified into a food service, a beverage, a bakery, a convenience store delivery business category and the like. In the sub-category, a business name and a product type sold by a business can be classified and displayed, Make it available online or offline. As described above, the franchisees can be listed and posted so that the convenience of using the points can be improved.

Since the management server 200 can track the location using the GPS function included in the individual user terminal 110 and the advertiser user terminal 120, And advertiser user terminal 120. The advertiser is provided with information that is close to the user and close to the target. In this case, the target displayed to the advertiser is the number of customers who are located within the local radius and stay for a predetermined time. The residence time can be set by the advertiser, and the reason for setting the residence time is the distance So that the user staying within the radius is judged whether or not the user simply goes through, thereby enhancing the advertising effect.

The point management unit 260 manages points generated by viewing the advertisement displayed through the advertisement registration unit 230. The point management unit 260 manages points generated by viewing the advertisements through the advertisement registration unit 230. When the individual user terminal 110 and the advertiser user terminal 120 are members, And a point accumulation unit 262 for accumulating points generated by watching an advertisement or participating in an event or a game in a virtual account created through the virtual account generation unit 261 A cash settlement unit 263 for calculating a cash withdrawal amount by applying a fee and a tax to the points accumulated in the point accumulation unit 250, And an advertisement settlement unit 264 that can process the costs incurred by publishing the information on the application to the app.

The virtual account creation unit 261 allows a virtual account to be created at the time of subscription through the personal user terminal 110 or the advertiser user terminal 120. The virtual account is associated with the affiliated bank, The personal user terminal 110 allows the accumulated points through the point accumulation unit 262 to be withdrawn in cash through the virtual account, and the advertiser user terminal 120 can receive the points accumulated in the management server 200 So that you can deposit the amount you want to advertise.

In the case of the personal user terminal 110, the point accumulating unit 262 accumulates a reserve to be received when an advertisement is displayed or an advertisement is viewed through the advertisement registering unit 230, and when the accumulated reserve is used, And the advertiser user terminal 120 deposits the amount of money so that the advertisement and the event can be posted through the virtual account, and stores it in the point accumulating unit 262. [

The cash settlement unit 263 can withdraw cash in a state where the minimum balance can be maintained in the virtual account except for a certain point. At this time, To be able to deposit. For example, if you maintain a minimum balance of 3000 points, you will be able to withdraw cash at 10,000 points. If you pay 1,000 points for a 500 point charge, you can withdraw 8500 points, excluding 1500 points from 10,000 points.

The advertisement settlement unit 264 may view the advertisement posted by the advertiser or hold the participant participating in the event, subtract the points paid to the participants, and send the goods sold at the advertiser's store from the participant to online or offline If you make a purchase through a point, you will earn points again and the amount will be returned to you for cash back.

The information browsing unit 270 includes an advertisement search unit 271 that provides a search field on an app page to search for an advertisement category and keywords so that an advertisement viewer can easily and quickly browse the advertisement, A point information providing unit 273 for providing a purchase history of the article using the point accumulation history and the points, and a point information providing unit 273 for customizing the application to the user And an account management unit 274 that can perform system setting and account management.

Also, the management server 200 is connected to a social network service (SNS) such as Twitter, Facebook, KakaoTalk, Cacao Story, etc., and transmits an advertisement to the SNS from the personal user terminal 110 to the friend or acquaintance Or from the advertiser user terminal 120 Upon receiving an SNS sharing application when uploading and posting an advertisement, the DM transmission unit 280 transmits information about the advertisement to Twitter, Facebook, KakaoTalk, and Cacao Story So that the advertisement can be exposed again with the hash tag #.

The server management unit 290 includes a member management unit 291 for managing information of members by a server administrator, an information notifying unit 292 for providing specific information to members by using SMS or a server internal note function, And an advertisement management unit 293 for limiting the browsing and searching of advertisements or selectable advertisements.

While the applicant has described various embodiments of the present invention, it is to be understood that such embodiments are merely one embodiment of the technical idea of the present invention, and that any changes or modifications as far as implementing the technical idea of the present invention are within the scope of the present invention Should be interpreted as belonging to.

100: user terminal
110: Personal user terminal
120: Advertiser user terminal
121: Personal member terminal
122: Ad creator terminal
123: Advertising Marketing Agent Terminal
124: Event creator terminal
130: Server Manager User terminal
200: management server
210: Membership Processing Department
220: Advertiser right classification section
230:
240: Sales Product Register
250: tracking information providing service
260: Point management section
270: Information Reading Section
280: DM transmission unit
290:
300: Merchant server
400: Bank server

Claims (10)

A user terminal having a structure capable of wired / wireless communication and capable of being connected to a web server via the Internet or wireless communication, and capable of accessing through a wired / wireless communication through the user terminal and managing and operating matters related to advertisement, order, A merchant server connected with the management server, and a affiliate bank server connected to the management server and capable of cashing points generated when viewing an advertisement,
The management server publishes an advertisement through a mobile and provides a point to a user terminal viewing the posted advertisement to allow the user terminal to enable entertainment, shopping, and cash withdrawal using the paid points
Wherein the management server comprises a membership registration processing unit for accepting agreement processing of the terms and proceeding with membership registration according to the information received from the personal user terminal and the advertiser user terminal,
An advertiser privilege classifier configured to set a transaction allowable range according to the advertiser information received from the advertiser user terminal,
The advertisement received through the advertiser user terminal is classified into a page advertisement, a video advertisement, an application advertisement, and an event advertisement, and is posted to an app. When an interested item is generated while viewing the page advertisement and the image advertisement, An advertisement registration unit for allowing the user to order the goods to be purchased immediately by phone or recommending them to friends via the SNS,
A sales product registration unit connected to the merchant server and posting an item to be sold at an affiliated store and posting the item to an app so that the user can purchase the product from the personal user terminal;
An advertisement of an affiliate shop distributed within 3 km from the place where the personal user terminal and the advertiser user terminal are located can be collected and displayed and the advertiser is provided with the sum of the number of user terminals located within the local radius and staying for a predetermined time Tracking information providing unit,
A point management unit for managing points generated when an advertisement is posted or participated through the advertisement registration unit,
An information browsing unit for allowing the user terminal to view the advertisement information and the advertisement viewing history registered in each user terminal and a DM transmission unit for allowing the advertisement registered through the advertisement registering unit to transmit the details and the advertisement keyword through the SNS, Wow,
And a server management unit for managing the entire management server by the server manager,
Wherein the DM transmission unit transmits information about advertisements to Twitter, Facebook, KakaoTalk, and Kakao Story to expose the advertisement together with the Hashtag # to increase the advertisement effect.
delete The method according to claim 1,
The membership subscription processing unit allows a user to register and register an advertisement according to a program provided by the management server and to authenticate and publish an advertisement. The subscription processing unit notifies the user of the fact that the advertisement can be applied to the market at the time of subscription, Wherein the mobile advertisement service integration system enables users to recognize in advance that the points collected when viewing and participating in the event may be changed.
The method according to claim 1,
Wherein the advertiser rights classification unit is a member who is both a user and an advertiser, and is capable of uploading a self-advertisement and freely setting the advertisement cost and the number of viewers;
An advertisement creator terminal for uploading and managing advertisements, setting a monthly membership, making the number of viewers unlimited, and generating a detailed page of a page advertisement;
An advertisement marketing agency terminal that can act as an individual or a corporation acting as a marketing advertisement strategy by being affiliated with a management server and a monthly member and can upload an advertisement during an affiliation period,
Wherein the terminal is classified into an event advertisement production terminal for uploading a long-term or one-time event advertisement.
delete delete The method according to claim 1,
The point management unit includes a virtual account creator generated in association with a bank server at the time of membership of an individual user terminal and an advertiser user terminal,
A point accumulation unit for accumulating points generated by watching an advertisement or participating in an event or a game in a virtual account created through the virtual account creation unit;
A cash settlement unit for applying a fee and a tax to the points accumulated in the point accumulation unit to calculate an amount of cash withdrawal possible,
And an advertisement settlement unit configured to process a cost incurred by publishing information about an advertisement and a sale item received from the merchant server to an app.
The method according to claim 1,
The information browsing unit is provided with an advertisement search unit that provides a search field on an app page to search for an advertisement category and a keyword so that an advertisement viewer can browse the advertisement easily and quickly,
An advertisement viewing history confirmation unit for allowing the user to view contents of the advertisement through the personal user terminal,
A point information providing unit for providing a purchase history of the article using the point accumulation history and the point,
And an account management unit for performing system setting and account management for customizing and customizing the application.
delete The method according to claim 1,
The server management unit includes a member management unit for managing information of members by a server manager, an information notifying unit for providing specific information to members by using SMS or a server internal note function, And an advertisement management unit configured to restrict a search of the mobile advertisement service.
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