KR101110755B1 - 2단계 광고 추천 - Google Patents
2단계 광고 추천 Download PDFInfo
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- KR101110755B1 KR101110755B1 KR1020067009079A KR20067009079A KR101110755B1 KR 101110755 B1 KR101110755 B1 KR 101110755B1 KR 1020067009079 A KR1020067009079 A KR 1020067009079A KR 20067009079 A KR20067009079 A KR 20067009079A KR 101110755 B1 KR101110755 B1 KR 101110755B1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
- H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
- H04N21/84—Generation or processing of descriptive data, e.g. content descriptors
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/16—Analogue secrecy systems; Analogue subscription systems
- H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
- H04N7/163—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing by receiver means only
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
- H04H60/46—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for recognising users' preferences
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- Computer Security & Cryptography (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
- Financial Or Insurance-Related Operations Such As Payment And Settlement (AREA)
Abstract
Description
Claims (15)
- 개인화된 광고들을 선택하기 위한 방법에 있어서,복수의 프로그램들(210,212,214,216,218) 각각에 대하여, 상기 프로그램과 관련한 적어도 하나의 사용자(205)의 선호도를 나타내는 스코어(S)를 제공하는 단계;복수의 광고들(260,262,264,266) 각각에 대하여, 상기 복수의 프로그램들 각각에 관련한 각각의 유효성 정도를 나타내는 각각의 상관 인자들(CF)을 제공하는 단계; 및상기 복수의 광고들 각각에 대하여, 상기 스코어들 및 상기 각각의 상관 인자들에 기초하여 상기 적어도 하나의 사용자에 관한 유효성 정도를 나타내는 측정치(E)를 제공하는 단계를 포함하는, 개인화된 광고들 선택 방법.
- 제 1 항에 있어서,상기 복수의 광고들 각각에 대하여 상기 측정치(E)를 제공하는 단계는, 상기 복수의 프로그램들 각각을 통해, 상기 복수의 프로그램들 각각에 대한 상기 스코어와 상기 복수의 프로그램들의 각각에 관련한 상기 복수의 광고들 각각에 대한 상기 상관 인자의 곱을 합산하는 단계를 포함하는, 개인화된 광고들 선택 방법.
- 제 1 항에 있어서,상기 측정치(E)에 기초하여 상기 적어도 하나의 사용자에게 제공하기 위하여 상기 복수의 광고들 중 적어도 하나를 선택하는 단계를 더 포함하는, 개인화된 광고들 선택 방법.
- 제 1 항에 있어서,상기 복수의 프로그램들 각각에 대하여, 상기 적어도 하나의 사용자의 선호도를 나타내는 스코어를 제공하는 상기 단계는 프로그램 추천기(160)를 사용하는 단계를 포함하는, 개인화된 광고들 선택 방법.
- 제 1 항에 있어서,상기 복수의 광고들 각각에 대하여, 상기 각각의 상관 인자들은 상기 광고들과 연관된 광고주들에 의해 제공되는, 개인화된 광고들 선택 방법.
- 제 1 항에 있어서,상기 프로그램들은 비디오 프로그램들을 포함하는, 개인화된 광고들 선택 방법.
- 제 1 항에 있어서,상기 프로그램들은 텔레비젼 프로그램들을 포함하는, 개인화된 광고들 선택 방법.
- 제 1 항에 있어서,상기 프로그램들은 오디오 프로그램들을 포함하는, 개인화된 광고들 선택 방법.
- 제 1 항에 있어서,상기 프로그램들은 오디오 및 비디오 부분들을 갖는, 개인화된 광고들 선택 방법.
- 개인화된 광고들을 선택하기 위한 장치에 있어서,복수의 프로그램들(210,212,214,216,218) 각각에 대하여, 상기 프로그램과 관련한 적어도 하나의 사용자(205)의 선호도를 나타내는 스코어(S)를 제공하기 위한 수단(160);복수의 광고들(260,262,264,266) 각각에 대하여, 상기 복수의 프로그램들 각각에 관련한 각각의 유효성 정도들을 나타내는 각각의 상관 인자들(CF)을 제공하는 수단(170); 및상기 복수의 광고들 각각에 대하여, 상기 스코어들 및 상기 각각의 상관 인자들에 기초하여 상기 적어도 하나의 사용자에 관한 유효성 정도를 나타내는 측정치(E)를 제공하는 수단(140)을 포함하는, 개인화된 광고들 선택 장치.
- 제 10 항에 있어서,상기 측정치(E)를 제공하는 수단은, 상기 복수의 프로그램들 각각을 통해, 상기 복수의 광고들 각각에 대한 상기 스코어와 상기 복수의 프로그램들 각각에 관련한 상기 복수의 광고들의 각각에 대한 상기 상관 인자의 곱을 합산하는, 개인화된 광고들 선택 장치.
- 개인화된 광고들을 선택하기 위한 장치에 있어서,복수의 프로그램들(210,212,214,216,218) 각각에 대하여, 상기 프로그램에 관련하여 적어도 하나의 사용자(205)의 선호도를 나타내는 스코어(S)를 제공하는 프로그램 추천기(160);복수의 광고들(260,262,264,266) 각각에 대하여, 상기 복수의 프로그램들 각각에 관련한 각각의 유효성 정도를 나타내는 각각의 상관 인자들(CF)을 제공하는 광고 분류기(170); 및상기 복수의 광고들 각각에 대하여, 상기 스코어들 및 상기 각각의 상관 인자들에 기초하여 상기 적어도 하나의 사용자에 관련한 유효성 정도를 나타내는 측정치(E)를 제공하는 처리기(140)를 포함하는, 개인화된 광고들 선택 장치.
- 제 12 항에 있어서,상기 처리기는 상기 복수의 프로그램들 각각을 통해, 상기 복수의 프로그램들 각각에 대한 상기 스코어와 상기 복수의 프로그램들의 각각에 관련하여 상기 복수의 광고들 각각에 대한 상기 상관 인자의 곱을 합산함으로써 상기 측정치(E)를 제공하는, 개인화된 광고들 선택 장치.
- 개인화된 광고들을 선택하기 위한 방법을 수행하기 위하여 머신에 의해 실행 가능한 명령들의 프로그램을 유형적으로 구현하는 컴퓨터로 판독 가능한 기록 매체에 있어서,상기 방법은,복수의 프로그램들(210,212,214,216,218) 각각에 대하여, 상기 프로그램과 관련한 적어도 하나의 사용자(205)의 선호도를 나타내는 스코어(S)를 제공하는 단계;복수의 광고들(260,262,264,266) 각각에 대하여, 상기 복수의 프로그램들 각각에 관한 각각의 유효성 정도를 나타내는 각각의 상관 인자들(CF)을 제공하는 단계; 및상기 복수의 광고들 각각에 대하여, 상기 스코어들 및 상기 각각의 상관 인자들에 기초하여 상기 적어도 하나의 사용자에 관한 유효성 정도를 나타내는 측정치(E)를 제공하는 단계를 포함하는, 컴퓨터로 판독 가능한 기록 매체.
- 제 14 항에 있어서,상기 측정치(E) 제공 단계는 상기 복수의 프로그램들 각각을 통하여, 상기 복수의 프로그램들 각각에 대한 상기 스코어와 상기 복수의 프로그램들 각각에 관련한 상기 복수의 광고들 각각에 대한 상기 상관 인자의 곱을 합산하는 단계를 포함하는, 컴퓨터로 판독 가능한 기록 매체.
Applications Claiming Priority (3)
Application Number | Priority Date | Filing Date | Title |
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US51890603P | 2003-11-10 | 2003-11-10 | |
US60/518,906 | 2003-11-10 | ||
PCT/IB2004/052342 WO2005046235A1 (en) | 2003-11-10 | 2004-11-08 | Two-step commercial recommendation |
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KR20060120094A KR20060120094A (ko) | 2006-11-24 |
KR101110755B1 true KR101110755B1 (ko) | 2012-03-08 |
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Application Number | Title | Priority Date | Filing Date |
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KR1020067009079A KR101110755B1 (ko) | 2003-11-10 | 2004-11-08 | 2단계 광고 추천 |
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US (1) | US20070089129A1 (ko) |
EP (1) | EP1685712B1 (ko) |
JP (1) | JP4617312B2 (ko) |
KR (1) | KR101110755B1 (ko) |
CN (1) | CN1879412A (ko) |
AT (1) | ATE445970T1 (ko) |
DE (1) | DE602004023638D1 (ko) |
WO (1) | WO2005046235A1 (ko) |
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
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KR20190044440A (ko) | 2017-10-20 | 2019-04-30 | 대구대학교 산학협력단 | 다층 다차원 분석 기반의 광고 추천 장치 및 방법 |
KR20190044592A (ko) | 2019-02-21 | 2019-04-30 | 대구대학교 산학협력단 | 동적인 다차원 분석 기반의 광고 추천 장치 및 방법 |
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EP1685712B1 (en) | 2009-10-14 |
CN1879412A (zh) | 2006-12-13 |
DE602004023638D1 (de) | 2009-11-26 |
US20070089129A1 (en) | 2007-04-19 |
JP4617312B2 (ja) | 2011-01-26 |
ATE445970T1 (de) | 2009-10-15 |
EP1685712A1 (en) | 2006-08-02 |
JP2007515865A (ja) | 2007-06-14 |
KR20060120094A (ko) | 2006-11-24 |
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