KR100854406B1 - Advertising method in the video telecommunication - Google Patents
Advertising method in the video telecommunication Download PDFInfo
- Publication number
- KR100854406B1 KR100854406B1 KR20080035735A KR20080035735A KR100854406B1 KR 100854406 B1 KR100854406 B1 KR 100854406B1 KR 20080035735 A KR20080035735 A KR 20080035735A KR 20080035735 A KR20080035735 A KR 20080035735A KR 100854406 B1 KR100854406 B1 KR 100854406B1
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- advertisement
- caller
- mobile terminal
- video call
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Abstract
The present invention relates to a method of providing an advertisement service using a video call for providing and displaying advertisement content during a video call call processing. When the video call request is made from the caller's portable terminal, the exchange station carries the caller's portable terminal to the advertisement system. Transmitting a phone number and requesting advertisement content, the advertisement system reads the advertisement content and transmits the advertisement content to the exchange office, and the exchange station transmits the advertisement content transmitted from the advertisement system to the caller's mobile terminal according to the mobile phone number, When the mobile terminal displays the advertisement content and the exchange exchanges the mobile terminal of the receiver in response to the call processing in response to the video call request, the mobile terminal establishes a call path with the mobile terminal of the receiver and sends the connection message to the caller. Sender's mobile terminal by sending to mobile terminal It characterized in that it releases the output of the advertisement content. According to the present invention configured as described above, the caller can use the video call at a discounted rate to reduce the burden of using the video call service, the advertisement provider can provide a large number of advertisements can obtain a high advertising effect. .
Description
The present invention relates to an advertisement service, and more particularly, to a method of providing an advertisement service using a video call for providing and displaying advertisement content during a video call call processing process.
In general, a personal communication service is an inexpensive and universal mobile communication service that enables an individual to perform voice and low speed data communication regardless of a place and time using a mobile communication terminal.
As the mobile communication service is rapidly developed, the mobile communication service has been developed into a technology capable of transmitting an image or a video, in addition to a technology of merely delivering a voice.
In addition, in the portable terminal, the data processing speed of the central processing unit increases, and as a large data storage device is installed, a video call function is intensified. For example, a portable terminal equipped with a hard disk drive for a portable terminal or a large capacity nonvolatile memory device (flash device) has emerged.
Recently, various advertisement services have been provided by using such mobile terminals, and thus, an advertisement service using a mobile terminal has a method of allowing a caller to make a free or discounted call for a predetermined time after listening to an advertisement for a predetermined time. .
The foregoing description has been described for the purpose of understanding the background art, and does not mean the prior art which is widely known in the art.
However, in the conventional advertising service using a mobile terminal, a caller must listen to an advertisement in order to make a free call.
In addition, since a certain amount of call time has elapsed before the call can be made again, the caller is rejected to receive the advertisement service. As a result, the advertisement service is not provided smoothly. there was.
The present invention has been made to improve the above-mentioned problem, and transmits the advertising content to the caller's mobile terminal during the call processing during the video call, and the mobile terminal displays the advertising content until the video call is made through the set call path The purpose of the present invention is to provide an advertisement service providing method using a video call so that a caller can receive an advertisement service during a video call.
The present invention devised to achieve the above object is as follows.
In a method of providing an advertisement service using a video call of the present invention, when a video call request is made from a caller's mobile terminal, the exchange station transmits a mobile phone number of the caller's mobile terminal to an advertisement system, and requests advertisement contents. The system reads the advertisement contents and transmits the advertisement contents to the switching center, wherein the switching center transmits the advertisement contents transmitted from the advertisement system to the caller's portable terminal according to the mobile telephone number, and the portable terminal transmits the advertisement contents. And displaying a connection message when the recipient terminal's portable terminal responds to the call processing in response to the video call request, and establishes a call path with the receiver's portable terminal and sets the connection message to the caller. By sending to the mobile terminal of the caller The mobile terminal is characterized in that the output of the advertising content is released.
The advertisement content may include a still image, a video, voice information, and text.
When the video call request is made, the caller's portable terminal displays a selection window for selecting whether to receive the advertisement contents and requests the advertisement contents according to the selection result.
The advertisement system transmits different advertisement contents to the exchange according to the sender's personal information, wherein the sender's personal information includes the sender's gender, age, occupation, and interests.
The caller's portable terminal divides a screen and displays the advertisement content in a divided area.
When the connection message is transmitted from the portable terminal of the receiver, the switching center registers a service usage fee according to the use of the video call service in a billing server.
The service usage fee registered in the billing server is different depending on the number of the advertisement contents at the exchange station and the output time of the advertisement contents at the sender's mobile terminal.
At least one advertisement content is transmitted from the switching center to the sender's mobile terminal.
According to the present invention configured as described above, during the video call processing in the call process, the advertising content is transmitted to the caller's mobile terminal, and the mobile terminal displays the advertising content until the video call is made through the set call path. Receive advertising services.
In addition, the caller can use the video call at a discounted call rate to reduce the burden of using the video call service, the advertising provider can provide a large number of advertisements to obtain a high advertising effect.
Hereinafter, an advertisement service providing method using a video call according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.
1 is a block diagram of an advertisement service providing system using a video call according to an embodiment of the present invention, Figure 2 is a block diagram of a mobile terminal according to an embodiment of the present invention, Figure 3 is an embodiment of the present invention FIG. Is a diagram illustrating a screen configuration of the mobile terminal.
Advertisement service providing system using a video call according to an embodiment of the present invention, as shown in Figure 1, has a
First, the mobile communication network includes a
The
The
Here, the call processing means that when the caller enters the mobile phone number of the receiver in the
The
In this case, the advertisement content includes still images, moving images, voice information, and text, and may be information about a corporate logo or a corporate product.
For reference, in the present embodiment, the
The
The
The personal information DB 56 stores personal information of the mobile communication service subscriber, and stores the name, address, telephone number, occupation, and interest of the mobile communication service subscriber. In this case, the interest is that when the mobile communication service is subscribed, the mobile communication company typically requires input to provide various services or advertisement information to the customer. Selected services will be provided.
The
In this case, the
The
For reference, the present invention has been described with an example of providing a discount to a caller using a video call service to a caller who has provided an advertisement content, but the technical scope of the present invention is not limited thereto. In addition to the above discounts on the usage fee, it may include providing various economic benefits to the caller who requested the provision of the advertising content, such as giving a gift of a specific company or applying for an event that provides various benefits. In this case, the registration on the
As illustrated in FIG. 2, the
The
The
The
The
In addition, the advertisement content is displayed so that the caller can check the advertisement content through the screen of the
That is, as shown in FIG. 3, the screen is divided into an
The image processor 66 may process the image information transmitted from the
The camera unit 67 captures an image and transmits the image to the image processor 66.
The voice processing unit 68 is connected to a microphone and a speaker, and processes the input voice data to input and output various voice signals during a video call, so that the call can be performed by voice.
The
In particular, during the call processing for the video call, the advertisement content transmitted from the
This will be described in detail with reference to FIG. 4.
4 is a flowchart illustrating an advertisement service providing method using a video call according to an embodiment of the present invention.
In the method of providing an advertisement service using a video call according to an embodiment of the present invention, when a caller inputs a mobile phone number of the receiver's
For reference, the present embodiment has been described with an example of checking whether the advertisement content is provided every time the video call service is used, but the technical scope of the present invention is not limited thereto, and the caller automatically uses the video call service every time. By having a menu for selecting to receive the advertisement content to eliminate the hassle of selecting each time using the video call service.
On the other hand, if the caller chooses to be provided with the advertisement content, the caller's mobile terminal 60 transmits a dialing signal to request call processing, and the
The
Here, the appropriate advertisement content refers to the advertisement content that is beneficial to the caller in consideration of the field of interest, age, gender, occupation, etc. among the personal information read from the sender's
On the other hand, when the
Accordingly, when the advertisement content is transmitted from the base station 20 (S16), the
In this case, a screen, a voice, or a screen and a voice are combined according to the characteristics of the advertisement content.
On the other hand, in the process of performing the call processing, the
When the caller's portable terminal 60 transmits a connection message through the switching
On the other hand, the
In the exemplary embodiment of the present invention, the present invention has been described with an example of providing a discount to the caller using the video call service, but the technical scope of the present invention is not limited thereto. In addition to discounts on the company, it may include providing various economic benefits to the sender who requested to provide the advertisement contents, such as giving a gift of a certain company or applying for an event with various benefits.
That is, in the method for providing an advertisement service using a video call according to an embodiment of the present invention, the advertisement content is transmitted to the caller's mobile terminal 60 in the call processing process until the call path is set to perform the video call. By outputting, an advertisement effect can be obtained without inconvenience to use the video call service, and the caller can use the video call service by receiving a discount on the use of the video call service.
Although the present invention has been described with reference to the embodiments illustrated in the drawings, this is merely exemplary and those skilled in the art to which the art belongs may have various modifications and equivalent other embodiments. I will understand. Therefore, the technical protection scope of the present invention will be defined by the claims.
1 is a block diagram of an advertisement service providing system using a video call according to an embodiment of the present invention.
2 is a block diagram of a portable terminal according to an embodiment of the present invention.
3 is a diagram illustrating a screen configuration of a mobile terminal according to an embodiment of the present invention.
4 is a flowchart illustrating a method for providing an advertisement service using a video call according to an embodiment of the present invention.
<Explanation of symbols for the main parts of the drawings>
20: base station 30: base station controller
40: exchange office 50: advertising system
52: advertising control server 54: advertising content DB
56: personal information DB 58: billing server
60: mobile terminal
Claims (9)
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
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KR20080035735A KR100854406B1 (en) | 2008-04-17 | 2008-04-17 | Advertising method in the video telecommunication |
Applications Claiming Priority (1)
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KR20080035735A KR100854406B1 (en) | 2008-04-17 | 2008-04-17 | Advertising method in the video telecommunication |
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KR100854406B1 true KR100854406B1 (en) | 2008-08-26 |
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KR20080035735A KR100854406B1 (en) | 2008-04-17 | 2008-04-17 | Advertising method in the video telecommunication |
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Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR101419612B1 (en) | 2012-12-21 | 2014-07-14 | 주식회사 엘지유플러스 | Mobile communication apparatus, method, and recording medium for displaying advertisement contents |
KR101429364B1 (en) * | 2012-12-21 | 2014-08-11 | 주식회사 엘지유플러스 | Mobile communication apparatus, method, and recording medium for displaying advertisement contents |
Citations (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20020015923A (en) * | 2000-08-23 | 2002-03-02 | 황철환 | Method for inserting an advertisement into mobile communication terminal just before communication |
KR20020046784A (en) * | 2000-12-15 | 2002-06-21 | 이계철 | Advertisement service method during call busy |
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2008
- 2008-04-17 KR KR20080035735A patent/KR100854406B1/en not_active IP Right Cessation
Patent Citations (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20020015923A (en) * | 2000-08-23 | 2002-03-02 | 황철환 | Method for inserting an advertisement into mobile communication terminal just before communication |
KR20020046784A (en) * | 2000-12-15 | 2002-06-21 | 이계철 | Advertisement service method during call busy |
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR101419612B1 (en) | 2012-12-21 | 2014-07-14 | 주식회사 엘지유플러스 | Mobile communication apparatus, method, and recording medium for displaying advertisement contents |
KR101429364B1 (en) * | 2012-12-21 | 2014-08-11 | 주식회사 엘지유플러스 | Mobile communication apparatus, method, and recording medium for displaying advertisement contents |
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