KR100854406B1 - Advertising method in the video telecommunication - Google Patents

Advertising method in the video telecommunication Download PDF

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Publication number
KR100854406B1
KR100854406B1 KR20080035735A KR20080035735A KR100854406B1 KR 100854406 B1 KR100854406 B1 KR 100854406B1 KR 20080035735 A KR20080035735 A KR 20080035735A KR 20080035735 A KR20080035735 A KR 20080035735A KR 100854406 B1 KR100854406 B1 KR 100854406B1
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South Korea
Prior art keywords
advertisement
caller
mobile terminal
video call
advertisement content
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KR20080035735A
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Korean (ko)
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서장원
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서장원
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Priority to KR20080035735A priority Critical patent/KR100854406B1/en
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Publication of KR100854406B1 publication Critical patent/KR100854406B1/en

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Abstract

The present invention relates to a method of providing an advertisement service using a video call for providing and displaying advertisement content during a video call call processing. When the video call request is made from the caller's portable terminal, the exchange station carries the caller's portable terminal to the advertisement system. Transmitting a phone number and requesting advertisement content, the advertisement system reads the advertisement content and transmits the advertisement content to the exchange office, and the exchange station transmits the advertisement content transmitted from the advertisement system to the caller's mobile terminal according to the mobile phone number, When the mobile terminal displays the advertisement content and the exchange exchanges the mobile terminal of the receiver in response to the call processing in response to the video call request, the mobile terminal establishes a call path with the mobile terminal of the receiver and sends the connection message to the caller. Sender's mobile terminal by sending to mobile terminal It characterized in that it releases the output of the advertisement content. According to the present invention configured as described above, the caller can use the video call at a discounted rate to reduce the burden of using the video call service, the advertisement provider can provide a large number of advertisements can obtain a high advertising effect. .

Description

Advertisement method in the video telecommunications {Advertising method in the video telecommunication}

The present invention relates to an advertisement service, and more particularly, to a method of providing an advertisement service using a video call for providing and displaying advertisement content during a video call call processing process.

In general, a personal communication service is an inexpensive and universal mobile communication service that enables an individual to perform voice and low speed data communication regardless of a place and time using a mobile communication terminal.

As the mobile communication service is rapidly developed, the mobile communication service has been developed into a technology capable of transmitting an image or a video, in addition to a technology of merely delivering a voice.

In addition, in the portable terminal, the data processing speed of the central processing unit increases, and as a large data storage device is installed, a video call function is intensified. For example, a portable terminal equipped with a hard disk drive for a portable terminal or a large capacity nonvolatile memory device (flash device) has emerged.

Recently, various advertisement services have been provided by using such mobile terminals, and thus, an advertisement service using a mobile terminal has a method of allowing a caller to make a free or discounted call for a predetermined time after listening to an advertisement for a predetermined time. .

The foregoing description has been described for the purpose of understanding the background art, and does not mean the prior art which is widely known in the art.

However, in the conventional advertising service using a mobile terminal, a caller must listen to an advertisement in order to make a free call.

In addition, since a certain amount of call time has elapsed before the call can be made again, the caller is rejected to receive the advertisement service. As a result, the advertisement service is not provided smoothly. there was.

The present invention has been made to improve the above-mentioned problem, and transmits the advertising content to the caller's mobile terminal during the call processing during the video call, and the mobile terminal displays the advertising content until the video call is made through the set call path The purpose of the present invention is to provide an advertisement service providing method using a video call so that a caller can receive an advertisement service during a video call.

The present invention devised to achieve the above object is as follows.

In a method of providing an advertisement service using a video call of the present invention, when a video call request is made from a caller's mobile terminal, the exchange station transmits a mobile phone number of the caller's mobile terminal to an advertisement system, and requests advertisement contents. The system reads the advertisement contents and transmits the advertisement contents to the switching center, wherein the switching center transmits the advertisement contents transmitted from the advertisement system to the caller's portable terminal according to the mobile telephone number, and the portable terminal transmits the advertisement contents. And displaying a connection message when the recipient terminal's portable terminal responds to the call processing in response to the video call request, and establishes a call path with the receiver's portable terminal and sets the connection message to the caller. By sending to the mobile terminal of the caller The mobile terminal is characterized in that the output of the advertising content is released.

The advertisement content may include a still image, a video, voice information, and text.

When the video call request is made, the caller's portable terminal displays a selection window for selecting whether to receive the advertisement contents and requests the advertisement contents according to the selection result.

The advertisement system transmits different advertisement contents to the exchange according to the sender's personal information, wherein the sender's personal information includes the sender's gender, age, occupation, and interests.

The caller's portable terminal divides a screen and displays the advertisement content in a divided area.

When the connection message is transmitted from the portable terminal of the receiver, the switching center registers a service usage fee according to the use of the video call service in a billing server.

The service usage fee registered in the billing server is different depending on the number of the advertisement contents at the exchange station and the output time of the advertisement contents at the sender's mobile terminal.

At least one advertisement content is transmitted from the switching center to the sender's mobile terminal.

According to the present invention configured as described above, during the video call processing in the call process, the advertising content is transmitted to the caller's mobile terminal, and the mobile terminal displays the advertising content until the video call is made through the set call path. Receive advertising services.

In addition, the caller can use the video call at a discounted call rate to reduce the burden of using the video call service, the advertising provider can provide a large number of advertisements to obtain a high advertising effect.

Hereinafter, an advertisement service providing method using a video call according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of an advertisement service providing system using a video call according to an embodiment of the present invention, Figure 2 is a block diagram of a mobile terminal according to an embodiment of the present invention, Figure 3 is an embodiment of the present invention FIG. Is a diagram illustrating a screen configuration of the mobile terminal.

Advertisement service providing system using a video call according to an embodiment of the present invention, as shown in Figure 1, has a mobile terminal 60, a mobile communication network, an advertising system 50.

First, the mobile communication network includes a base station 20, a base station controller 30, and a switch 40.

The base station 20 and the base station controller 30 are wireless access networks for ensuring the mobility of the mobile terminal 60. The base station 20 provides a wireless communication service for a mobile communication service subscriber using the mobile terminal 60. The base station controller 30 performs wired / wireless channel management terminal protocol matching and base station protocol matching and control and is responsible for base station management functions such as system loading failure management. Further, the video information and the audio information transmitted from the base station 20 are transmitted between the base station 20 and the switching center 40.

The exchange office 40 generally performs basic and additional service processing, incoming and outgoing signal processing of subscribers, location registration and handoff procedure processing, and interworking with other networks. The system 40 requests the advertisement contents, and transmits the advertisement contents transmitted from the advertisement system 40 to the base station controller 30.

Here, the call processing means that when the caller enters the mobile phone number of the receiver in the mobile terminal 60 and then enters a call key, the mobile phone number and the ESN of the caller and receiver are connected to the switching center through the base station through the access channel. When the subscriber checks whether the subscriber is a subscriber through the transmitted mobile phone number and assigns a call channel, the operator checks the location information of the subscriber and transmits a paging signal to the base station where the receiver's mobile terminal is located. The process of making. Such a call processing process is a technique generally employed for a mobile communication service and can be easily implemented by those skilled in the art.

The base station controller 30 transmits the advertisement content transmitted from the switching center 40 to the base station 20, and the base station 20 transmits the advertisement content to the mobile terminal 60 to transmit the advertisement content through the mobile terminal 60. Output

In this case, the advertisement content includes still images, moving images, voice information, and text, and may be information about a corporate logo or a corporate product.

For reference, in the present embodiment, the mobile terminal 60 and the base station 20 included in the mobile communication network, the base station controller 30, and the switching center 40 are described one by one in the video call request, but this is merely exemplary. It will be apparent that the mobile communication network and the mobile terminal 60 may be applied to the sender side and the receiver side in the same manner and installed in various numbers.

The advertisement system 50 reads the advertisement content and transmits the advertisement content to the exchange office 54 when there is a request for advertisement content from the exchange office 40. The advertisement control server 52, the advertisement content DB 54, and the personal information DB 56 are provided. ).

The advertisement content DB 54 stores various advertisement contents. The advertisement contents include still images, moving images, voice information, and texts.

The personal information DB 56 stores personal information of the mobile communication service subscriber, and stores the name, address, telephone number, occupation, and interest of the mobile communication service subscriber. In this case, the interest is that when the mobile communication service is subscribed, the mobile communication company typically requires input to provide various services or advertisement information to the customer. Selected services will be provided.

The advertisement control server 52 reads the advertisement contents from the advertisement contents DB 54 and transmits the advertisement contents to the switching center 40 when there is an advertisement request from the switching center 40 and the sender's mobile terminal number is transmitted.

In this case, the advertisement control server 52 may transmit different advertisement contents according to the caller's telephone number. In this case, the advertisement control server 52 may select appropriate advertisement contents according to the sender's personal information, that is, age, gender, occupation, and interest. Detect and send.

The billing server 58 registers the service charge for the caller's video call when providing the advertisement content using the advertisement system 50 to provide a discount for the charge for the caller's use of the video call service. . In this case, the service usage fee to be registered is differently registered according to the number of advertisement contents provided to the sender's portable terminal 60 and the output time of the portable terminal 60.

For reference, the present invention has been described with an example of providing a discount to a caller using a video call service to a caller who has provided an advertisement content, but the technical scope of the present invention is not limited thereto. In addition to the above discounts on the usage fee, it may include providing various economic benefits to the caller who requested the provision of the advertising content, such as giving a gift of a specific company or applying for an event that provides various benefits. In this case, the registration on the billing server 58 may be information on various benefits such as free gift information or event information.

As illustrated in FIG. 2, the mobile terminal 60 includes an RF module 62, a memory unit 63, a key input unit 64, a display unit 65, an image processing unit 66, a camera unit 67, and an audio device. The processing part 68 is provided.

The RF module 62 includes a transmitter (not shown) and a receiver (not shown) therein to encode, modulate, and transmit a signal through the transmitter, and decode and demodulate a signal received through the receiver.

The memory unit 63 stores various programs necessary for the operation of the mobile terminal 60 and temporarily stores the advertisement contents transmitted from the base station 20.

The key input unit 64 includes various keys such as numeric keys, menu tees, confirmation keys, cancel keys, call keys, direction keys, and generates various key signals according to key operation input for use of the mobile terminal 60 of the service subscriber. Let's do it.

The display unit 65 displays video information input from the control unit 61, for example, an image captured by the camera unit 67 provided in the portable terminal 60 of the sender and the receiver to support a video call.

In addition, the advertisement content is displayed so that the caller can check the advertisement content through the screen of the mobile terminal 60. In this case, the display unit 65 divides the display into an area displaying an advertisement content, an area displaying an image captured by the caller's camera unit 67, and an area displaying other icons.

That is, as shown in FIG. 3, the screen is divided into an area 71 displaying an advertisement content, an area 72 displaying a caller's face, an area 73 displaying an icon, and the like, corresponding to each area. Information will be displayed. Here, the location of each area arranged by screen division may be variously arranged as necessary.

The image processor 66 may process the image information transmitted from the portable terminal 60 of the receiver or the image information photographed by the camera unit 67 to be displayed on the display unit 65, or may be displayed on the camera unit 67. Encodes the captured image and transmits the image to the controller 61.

The camera unit 67 captures an image and transmits the image to the image processor 66.

The voice processing unit 68 is connected to a microphone and a speaker, and processes the input voice data to input and output various voice signals during a video call, so that the call can be performed by voice.

The controller 61 controls the overall operation of the mobile terminal 61, and performs a video call or a voice call according to a key signal input from the key input unit 64, or performs various functions embedded in the mobile terminal 60. Make it work.

In particular, during the call processing for the video call, the advertisement content transmitted from the base station 20 is processed using the image processor 66 and then the advertisement content is output through the display unit 60. At this time, when the connection message is transmitted, the display of the advertisement content is released to release the advertisement content output and control to start the video call service.

This will be described in detail with reference to FIG. 4.

4 is a flowchart illustrating an advertisement service providing method using a video call according to an embodiment of the present invention.

In the method of providing an advertisement service using a video call according to an embodiment of the present invention, when a caller inputs a mobile phone number of the receiver's mobile terminal 60 and enters a call key, a selection window for selecting whether to request advertisement contents is requested. Is displayed to allow the caller to make a selection.

For reference, the present embodiment has been described with an example of checking whether the advertisement content is provided every time the video call service is used, but the technical scope of the present invention is not limited thereto, and the caller automatically uses the video call service every time. By having a menu for selecting to receive the advertisement content to eliminate the hassle of selecting each time using the video call service.

On the other hand, if the caller chooses to be provided with the advertisement content, the caller's mobile terminal 60 transmits a dialing signal to request call processing, and the switching center 40 sends the caller's mobile number to the advertisement system 50. In addition, the advertisement content is requested.

The advertisement system 40 extracts the personal information from the personal information DB 56 and selects and reads out the appropriate advertisement content from the advertisement content DB 54 according to the personal information when the caller's mobile number is transmitted and the advertisement content request is sent. (S14).

Here, the appropriate advertisement content refers to the advertisement content that is beneficial to the caller in consideration of the field of interest, age, gender, occupation, etc. among the personal information read from the sender's personal information DB 56.

On the other hand, when the advertisement system 50 reads the advertisement content, the advertisement content is transmitted to the switching center 40, and the switching center 40 transmits the advertising content to the base station controller 30 so that the base station controller 30 receives the base station. Send to 20.

Accordingly, when the advertisement content is transmitted from the base station 20 (S16), the mobile terminal 60 outputs the advertisement content on the screen (S18), as shown in FIG.

In this case, a screen, a voice, or a screen and a voice are combined according to the characteristics of the advertisement content.

On the other hand, in the process of performing the call processing, the exchange station 40 checks whether the connection message transmitted from the receiver's portable terminal 60 is transmitted (S20), and when the connection message is transmitted, releases the advertisement content transmission. The connection message is transmitted to the sender's mobile terminal 60.

When the caller's portable terminal 60 transmits a connection message through the switching center 40, the base station controller 30, and the base station 20, the caller releases the output message (S22) and outputs the image through the established call path. Provides call service (S24).

On the other hand, the exchange 40 requests the billing server 58 to register the fee according to the use of the video call service, and the billing server 58 registers the fee as described above (S26).

In the exemplary embodiment of the present invention, the present invention has been described with an example of providing a discount to the caller using the video call service, but the technical scope of the present invention is not limited thereto. In addition to discounts on the company, it may include providing various economic benefits to the sender who requested to provide the advertisement contents, such as giving a gift of a certain company or applying for an event with various benefits.

That is, in the method for providing an advertisement service using a video call according to an embodiment of the present invention, the advertisement content is transmitted to the caller's mobile terminal 60 in the call processing process until the call path is set to perform the video call. By outputting, an advertisement effect can be obtained without inconvenience to use the video call service, and the caller can use the video call service by receiving a discount on the use of the video call service.

Although the present invention has been described with reference to the embodiments illustrated in the drawings, this is merely exemplary and those skilled in the art to which the art belongs may have various modifications and equivalent other embodiments. I will understand. Therefore, the technical protection scope of the present invention will be defined by the claims.

1 is a block diagram of an advertisement service providing system using a video call according to an embodiment of the present invention.

2 is a block diagram of a portable terminal according to an embodiment of the present invention.

3 is a diagram illustrating a screen configuration of a mobile terminal according to an embodiment of the present invention.

4 is a flowchart illustrating a method for providing an advertisement service using a video call according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

20: base station 30: base station controller

40: exchange office 50: advertising system

52: advertising control server 54: advertising content DB

56: personal information DB 58: billing server

60: mobile terminal

Claims (9)

If there is a video call request from the caller's mobile terminal, the exchange station sends the caller's mobile phone number of the caller's mobile terminal to the advertisement system and requests advertisement contents; The advertisement system reading different advertisement contents according to the sender's personal information and transmitting them to the switching center; And Transmitting, by the exchange station, the advertisement content transmitted from the advertisement system to the sender's portable terminal, and displaying the advertisement content on the sender's portable terminal; And The caller's portable terminal releases the output of the advertisement content and proceeds with a video call with the receiver's portable terminal when the exchange responds to a call processing process according to the video call request. How to provide advertising services. The method of claim 1, wherein the advertisement content comprises a still image, a video, voice information, and text. The mobile terminal of claim 1, wherein the mobile terminal of the caller displays a selection window for selecting whether to receive the advertisement contents upon request of the video call, and requests the advertisement contents according to a selection result. Advertising service providing method using a video call. delete The method of claim 1, wherein the caller's personal information includes a caller's gender, age, occupation, and interests. The method of claim 1, wherein the caller's portable terminal divides a screen to display the advertisement content in a divided area. The method of claim 1, wherein the switching center registers a service charge based on the use of the video call service in a billing server when the connection message is transmitted from the mobile terminal of the receiver. . The advertisement using the video call according to claim 7, wherein the service usage fee registered in the billing server is different depending on the number of the advertisement contents at the exchange station and the output time of the advertisement contents on the sender's mobile terminal. How we deliver the service. The method of claim 1, wherein at least one advertisement content is transmitted from the switching center to the sender's portable terminal.
KR20080035735A 2008-04-17 2008-04-17 Advertising method in the video telecommunication KR100854406B1 (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101419612B1 (en) 2012-12-21 2014-07-14 주식회사 엘지유플러스 Mobile communication apparatus, method, and recording medium for displaying advertisement contents
KR101429364B1 (en) * 2012-12-21 2014-08-11 주식회사 엘지유플러스 Mobile communication apparatus, method, and recording medium for displaying advertisement contents

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020015923A (en) * 2000-08-23 2002-03-02 황철환 Method for inserting an advertisement into mobile communication terminal just before communication
KR20020046784A (en) * 2000-12-15 2002-06-21 이계철 Advertisement service method during call busy

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020015923A (en) * 2000-08-23 2002-03-02 황철환 Method for inserting an advertisement into mobile communication terminal just before communication
KR20020046784A (en) * 2000-12-15 2002-06-21 이계철 Advertisement service method during call busy

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101419612B1 (en) 2012-12-21 2014-07-14 주식회사 엘지유플러스 Mobile communication apparatus, method, and recording medium for displaying advertisement contents
KR101429364B1 (en) * 2012-12-21 2014-08-11 주식회사 엘지유플러스 Mobile communication apparatus, method, and recording medium for displaying advertisement contents

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