KR100831955B1 - 전자 프로그램 가이드에서 사용자 동작에 기초한 광고를 디스플레이하는 방법 - Google Patents
전자 프로그램 가이드에서 사용자 동작에 기초한 광고를 디스플레이하는 방법 Download PDFInfo
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- KR100831955B1 KR100831955B1 KR1020017013170A KR20017013170A KR100831955B1 KR 100831955 B1 KR100831955 B1 KR 100831955B1 KR 1020017013170 A KR1020017013170 A KR 1020017013170A KR 20017013170 A KR20017013170 A KR 20017013170A KR 100831955 B1 KR100831955 B1 KR 100831955B1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
- H04N21/44224—Monitoring of user activity on external systems, e.g. Internet browsing
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
- H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/434—Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream
- H04N21/4348—Demultiplexing of additional data and video streams
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/482—End-user interface for program selection
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
- H04N21/84—Generation or processing of descriptive data, e.g. content descriptors
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/4104—Peripherals receiving signals from specially adapted client devices
- H04N21/4113—PC
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/426—Internal components of the client ; Characteristics thereof
- H04N21/42676—Internal components of the client ; Characteristics thereof for modulating an analogue carrier signal to encode digital information or demodulating it to decode digital information, e.g. ADSL or cable modem
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4782—Web browsing, e.g. WebTV
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4786—Supplemental services, e.g. displaying phone caller identification, shopping application e-mailing
Abstract
Description
게다가, WO 98/00975는 원하는 정보를 시청하기 위해서 사용자가 텔레비전 스크린 상에서 디스플레이되는 링크된 정지 이미지(still images)를 선택하게 하는 시스템을 기술한다. 링크된 정지 이미지가 선택될 때, 텔레비전은 상기 선택에 대응하는 포착된 정지 비디오 이미지를 디스플레이한다. 또한, 미국 특허(제 5,710,601 호)는, 전자 프로그램 가이드 내의 프로그램을 사용자가 선택함에 따라 상기 선택된 프로그램의 짧은 비디오 클립(clip)을 플레이하는 시스템을 기술한다. 분명히, 이러한 시스템은 정보가 디스플레이되게 하기 위해서 사용자가 상기 정보를 사전에(proactively) 선택할 것을 필요로 한다. 시스템중 어느 것도 사용자의 탐색항해를 자동으로 모니터하는 시스템에 기초하여 다이내믹하게 디스플레이되는 대상 광고를 기술하지 않는다. 디스플레이될 상기 프로그램과 관련된 대상 광고를 위해서 프로그램을 실제로 선택하지 않으면서, 전자 프로그램 가이드에서 프로그램을 단지 포커스, 즉 강조(highlighting)하는 것은 사용자가 해야 한다.
Claims (7)
- 비디오 장치의 사용자 제어 디바이스를 통해 이루어지는 사용자 키 입력에 응답하여 전자 프로그램 가이드 내에서 이동가능한, 전자 프로그램 가이드 내 강조된 요소(highlighted element)의 이동에 응답하여 프로그램 정보를 갖는 전자 프로그램 가이드와 함께 동적으로(dynamically) 대상 광고(targeted advertisement)를 디스플레이하는 방법으로서,상기 전자 프로그램 가이드 내 적어도 하나의 프로그램과 각각 연관된 광고를 수신하는 수신 단계(501)와;상기 수신된 광고를 저장하는 단계(504)를포함하는, 대상 광고를 디스플레이하는 방법에 있어서,상기 전자 프로그램 가이드 내 상기 강조된 요소(highlighted element)의 이동을 모니터하는 단계(405)와;상기 모니터링하는 단계에 기초하여 상기 강조된 요소(highlighted element)에 의해 도달될 전자 프로그램 가이드 내 그 다음 프로그램(next program)을 결정하는 단계와;상기 결정된 그 다음 프로그램이 상기 강조된 요소(highlighted element)에 의해 도달되기 전에 상기 결정된 그 다음 프로그램과 연관된 상기 저장된 광고 중 하나를 디스플레이하는 단계(406, 407)를 포함하며,상기 저장된 광고 각각은 프로그램을 식별하기 위한 각 디스크립터(descriptor)를 포함하는 것을 특징으로 하는, 대상 광고를 디스플레이하는 방법.
- 제 1 항에 있어서, 어떤 광고가 상기 전자 프로그램 가이드(502) 내 강조된 요소의 이동 동안 자동적인 디스플레이를 위한 대상 광고인지를 식별하는 단계를 더 포함하며, 상기 디스플레이된 광고는 상기 식별된 대상 광고들 중 하나인, 대상 광고를 디스플레이하는 방법.
- 제 1 항에 있어서, 상기 각 디스크립터(descriptor)는 각 광고를 위한 채널 디스크립터(channel descriptor)를 포함하는, 대상 광고를 디스플레이하는 방법.
- 제 3 항에 있어서, 상기 디스플레이 단계는, 상기 결정된 그 다음 프로그램이 상기 강조된 요소에 의해 도달되기 전에 식별된 대상 광고의 관련된 채널 디스크립터(channel descriptor)가 상기 결정된 그 다음 프로그램과 연관된 채널과 매칭할 때, 상기 대응하는 광고를 디스플레이하는, 대상 광고를 디스플레이하는 방법.
- 제 3 항에 있어서, 상기 각 디스크립터(descriptor)는 시간 디스크립터(time descriptor)를 더 포함하는, 대상 광고를 디스플레이하는 방법.
- 제 5 항에 있어서, 상기 디스플레이 단계는, 상기 결정된 그 다음 프로그램이 상기 강조된 요소에 의해 도달되기 전에 상기 관련된 채널 디스크립터(channel descriptor)가 상기 결정된 그 다음 프로그램과 연관된 채널과 매칭할 때 그리고 상기 시간 디스크립터(time descriptor)가 현재 시간에 매칭할 때, 상기 대응하는 광고를 디스플레이하는, 대상 광고를 디스플레이하는 방법.
- 삭제
Applications Claiming Priority (2)
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---|---|---|---|
US13188599P | 1999-04-30 | 1999-04-30 | |
US60/131,885 | 1999-04-30 |
Publications (2)
Publication Number | Publication Date |
---|---|
KR20010110766A KR20010110766A (ko) | 2001-12-13 |
KR100831955B1 true KR100831955B1 (ko) | 2008-05-23 |
Family
ID=22451443
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
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KR1020017013170A KR100831955B1 (ko) | 1999-04-30 | 2000-04-28 | 전자 프로그램 가이드에서 사용자 동작에 기초한 광고를 디스플레이하는 방법 |
Country Status (8)
Country | Link |
---|---|
EP (1) | EP1177686B1 (ko) |
JP (1) | JP4834227B2 (ko) |
KR (1) | KR100831955B1 (ko) |
CN (1) | CN1186928C (ko) |
AU (1) | AU4805000A (ko) |
CA (1) | CA2370182C (ko) |
MX (1) | MXPA01010910A (ko) |
WO (1) | WO2000067473A1 (ko) |
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2010068422A2 (en) * | 2008-11-25 | 2010-06-17 | Skyworks Interactive, Inc. | Dynamic reassignment of advertisement placements to maximize impression count |
Families Citing this family (11)
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ATE413062T1 (de) | 2000-08-14 | 2008-11-15 | Media Partners Dba Americast | Anzeigen von werbung in einer interaktiven programmzeitschrift |
US8490134B2 (en) | 2000-08-14 | 2013-07-16 | Cumnor Technologies Llc | Displaying advertising in an electronic program guide |
KR100389986B1 (ko) * | 2000-11-10 | 2003-07-04 | 주식회사 알티캐스트 | 텔레비젼 화면에 연속적인 광고 표시가 가능한 디지털방송용 셋탑 박스 및 그 방법 |
KR100820155B1 (ko) * | 2001-12-28 | 2008-04-08 | 주식회사 엘지이아이 | 디지털 텔레비전의 광고 저장방법 |
KR100453039B1 (ko) * | 2002-01-09 | 2004-10-15 | 삼성전자주식회사 | 방송 프로그램 안내 정보 제공 방법 및 장치 |
FR2872662A1 (fr) * | 2004-06-30 | 2006-01-06 | Thomson Licensing Sa | Procede de visualisation de sequences audiovisuelles au niveau d'un recepteur, et recepteur apte a les visualiser |
CN100466575C (zh) * | 2006-07-17 | 2009-03-04 | 华为技术有限公司 | 内容播放***、客户端及内容播放方法 |
US8156004B2 (en) | 2006-08-21 | 2012-04-10 | Skyworks Ventures Inc. | Method, system and apparatus for users to build and use digital products and for advertisers to communicate with users in a manner that does not mitigate user experience |
US20100017814A1 (en) * | 2008-07-15 | 2010-01-21 | United Video Properties, Inc. | Methods and systems for delivering promotional content for presentation in an interactive media guidance application |
CN101505407B (zh) * | 2009-02-25 | 2012-05-23 | 深圳创维数字技术股份有限公司 | 一种数字电视广告的播放方法及*** |
CN101895721A (zh) * | 2010-07-16 | 2010-11-24 | 四川长虹电器股份有限公司 | 数字电视***中差异化广告发布方法 |
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2000
- 2000-04-28 JP JP2000614726A patent/JP4834227B2/ja not_active Expired - Fee Related
- 2000-04-28 KR KR1020017013170A patent/KR100831955B1/ko not_active IP Right Cessation
- 2000-04-28 WO PCT/US2000/011373 patent/WO2000067473A1/en not_active Application Discontinuation
- 2000-04-28 AU AU48050/00A patent/AU4805000A/en not_active Abandoned
- 2000-04-28 MX MXPA01010910A patent/MXPA01010910A/es active IP Right Grant
- 2000-04-28 CN CNB008068623A patent/CN1186928C/zh not_active Expired - Fee Related
- 2000-04-28 EP EP00930185A patent/EP1177686B1/en not_active Expired - Lifetime
- 2000-04-28 CA CA2370182A patent/CA2370182C/en not_active Expired - Lifetime
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US5710601A (en) * | 1994-05-20 | 1998-01-20 | Prevue Networks, Inc. | Video clip program guide |
WO1998000975A1 (en) * | 1996-07-01 | 1998-01-08 | Thomson Consumer Electronics, Inc. | Interactive television system and method having on-demand web-like navigational capabilities for displaying requested hyperlinked web-like still images associated with television content |
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Title |
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1020017013170 - 728915* |
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2010068422A2 (en) * | 2008-11-25 | 2010-06-17 | Skyworks Interactive, Inc. | Dynamic reassignment of advertisement placements to maximize impression count |
WO2010068422A3 (en) * | 2008-11-25 | 2010-09-16 | Skyworks Interactive, Inc. | Dynamic reassignment of advertisement placements to maximize impression count |
Also Published As
Publication number | Publication date |
---|---|
CA2370182C (en) | 2012-11-13 |
AU4805000A (en) | 2000-11-17 |
MXPA01010910A (es) | 2002-05-06 |
CN1375163A (zh) | 2002-10-16 |
JP4834227B2 (ja) | 2011-12-14 |
KR20010110766A (ko) | 2001-12-13 |
CA2370182A1 (en) | 2000-11-09 |
EP1177686B1 (en) | 2011-06-29 |
CN1186928C (zh) | 2005-01-26 |
JP2002543708A (ja) | 2002-12-17 |
WO2000067473A1 (en) | 2000-11-09 |
WO2000067473A9 (en) | 2002-06-06 |
EP1177686A1 (en) | 2002-02-06 |
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