JPH05173496A - Advertising printed matter by ultraviolet light emittable ink and advertising medium consisting of ultraviolet lamp - Google Patents

Abstract

PURPOSE:To make a strong impression by vivid color changes on an observer and to greatly enhance the effect of advertisement and propaganda by executing printing with UV light emittable ink in combination or superposition with ordinary printing by ordinary ink and printing by UV light emittable ink and irradiating the advertising printed matter with UV rays of a specific wavelength to cause the parts printed with the UV light emittable ink to emit light extremely brightly and distinctly to respective desired light emission colors, thereby completely changing the appearance as the advertisement medium. CONSTITUTION:The front surface, rear surface, inside surface, both front and rear surfaces or both surfaces within the front of the material which is to be printed and consists of arbitrary materials and has arbitrary shapes are subjected to various kinds of advertisement printing by a proper printing means using the UV light emittable ink in combination with the printing by ordinary ink or in superposition on the printing by the ordinary ink, by which the advertising printed matter is provided. The UV lamp for irradiating the advertising printed matter with the UV rays of the specific wavelength to cause the points printed with the UV light emittable ink to emit chromatic light is installed in proximity to the advertising printed matter.

Description

【発明の詳細な説明】Detailed Description of the Invention

【０００１】[0001]

【産業上の利用分野】ポスターその他の広告媒体に係
り、通常インキによる通常印刷と併用乃至重複して紫外
線発光性インキによる印刷を行って広告印刷物を設け、
該広告印刷物に特定波長の紫外線を照射して紫外線発光
性インキ印刷部分を各目的発光色に極めて明るく鮮明に
発光させることによって、広告媒体としての外観を一変
して、観者に鮮烈な色彩変化による強い印象を与え、広
告宣伝効果を著しく高め得る、広告媒体を提供せんとす
るものである。[Industrial application] For advertising media such as posters, printing with UV luminescent ink is used together with or overlapping with ordinary printing with ordinary ink to provide advertising printed matter.
The advertising printed matter is irradiated with ultraviolet rays of a specific wavelength to cause the printed portion of the ultraviolet light-emitting ink to emit a bright and clear light for each intended emission color, thereby completely changing the appearance as an advertising medium and changing the color sharply for the viewer. The purpose of the present invention is to provide an advertising medium that gives a strong impression by and can significantly enhance the advertising effectiveness.

【０００２】[0002]

【従来技術とその課題】各種商品の広告媒体として一般
に広く用いられているものは多々なるが、例えば商品の
ポスター、各種ダィスプレー、ネオンサインなどは、全
て購買者の目を強く惹き付け、強い印象を与えるよう
に、美しく、明るく、色彩に富んだ状態に形成されてい
るが、紙、フイルムまたはボード等に美麗に印刷された
ポスター等も照明が無ければ夜間は全く見えなくなり、
また、当然の事乍ら絵柄が当初のまま全く同じで変化が
ない。2. Description of the Related Art There are many widely used advertising media for various products. For example, product posters, various displays, neon signs, etc. are all attractive to the eyes of the buyer and give a strong impression. Is formed in a beautiful, bright, and colorful state so that the posters beautifully printed on paper, film or board will not be visible at night without illumination,
Also, of course, the design is exactly the same as it was at the beginning and there is no change.

【０００３】ネオンサインは夜間は良く目立つが設備が
大げさで価格も高く、電力消費も大であって、手軽な広
告媒体としては不適であり、また、日中は全く用をなさ
ない。電球等の照明具による照明も、夜間も日中と同じ
ものが同様に見えるようにしているだけで、そこには何
の変化も生じない。[0003] Neon signs stand out well at night, but the equipment is expensive, the price is high, the power consumption is large, and they are unsuitable as a simple advertising medium, and they are completely useless during the daytime. As for the illumination by the lighting equipment such as the light bulb, the same thing is made visible at night even during the day, and there is no change.

【０００４】即ち、上記の如く従来の広告媒体による場
合は、仮えそれらの絵柄や形状等が美しく、目立つよう
に形成されていても、変化の点で欠けるため、始めはと
もかく長期間にはマンネリ化して広告効果が減少してし
まう欠点があった。That is, in the case of using the conventional advertising medium as described above, even if the pictures, shapes, etc. of them are beautiful and conspicuously formed, they are lacking in the point of change, so that it may not be possible to start for a long time. There was a drawback that the advertisement effect was reduced due to a rut.

【０００５】また、従来も螢光インキはあったが、これ
らは発光力が本発明で使用する紫外線発光性インキに比
して格段に弱く、何よりも発光前も発光時も同色（赤色
インキ印刷→赤色発光）であるため、使用が特定される
上に、単に同色で明るく発光するにすぎないので変化に
乏しい欠点があった。また、耐光性（特に紫外線）に弱
いため、短期間で褪色してしまう欠点があった。Although there have been fluorescent inks in the past, the luminous power of these inks is far weaker than that of the ultraviolet light-emitting ink used in the present invention. Above all, the same color (red ink printing) is used before and during light emission. Since it emits red light), its use is specified, and since it simply emits bright light of the same color, there is a drawback that the change is poor. In addition, since it is weak in light resistance (especially, ultraviolet rays), it has a defect that fading occurs in a short period of time.

【０００６】[0006]

【課題を解決するための手段】本発明は上記従来の課題
点を解決すべくなされたものであり、例えば同じ絵柄の
広告媒体であっても本発明を実施して、紫外線発光性イ
ンキで印刷し、紫外線を照射することによって、該イン
キ印刷部分が目的色に強く鮮明に発光して、極めて明る
く鮮烈な色彩変化となって映り、観者に強い印象を与え
得る広告媒体を提供し得るようにしたものである。The present invention has been made to solve the above-mentioned conventional problems. For example, even if an advertising medium having the same pattern is used, the present invention can be carried out and printed with an ultraviolet light-emitting ink. Then, by irradiating with ultraviolet rays, the ink-printed portion emits light strongly and vividly in the intended color, and it appears as an extremely bright and vivid color change, and it is possible to provide an advertising medium that can give a strong impression to the viewer. It is the one.

【０００７】即ち、本発明は、紫外線発光性インキを用
い適宜の印刷手段をもって、任意素材からなる任意形状
の被印刷物の表面、裏面、内面、表裏両面若しくは表内
両面に、通常インキによる印刷と併用して若しくは通常
インキによる印刷に重複して、各種広告印刷を行うこと
により広告印刷物を設けると共に、該広告印刷物に特定
波長の紫外線を照射して紫外線発光性インキによる印刷
箇処を有色発光させるための紫外線灯を、広告印刷物に
近接して設置したことを特徴とする、紫外線発光性イン
キによる広告印刷物と紫外線灯からなる広告媒体によっ
て、上記従来の課題を解決したものである。That is, according to the present invention, it is possible to print with a normal ink on the front surface, back surface, inner surface, both front and back surfaces or both front and back surfaces of an object to be printed having an arbitrary shape, which is made of an arbitrary material, by using an ultraviolet light emitting ink and an appropriate printing means. The advertisement printed matter is provided by performing various kinds of advertisement printing in combination with or in addition to the printing with the normal ink, and the advertisement printed matter is irradiated with ultraviolet rays of a specific wavelength to cause the printing spots of the ultraviolet luminescent ink to emit colored light. The above-mentioned conventional problems are solved by an advertising medium comprising an ultraviolet printed lamp and an ultraviolet printed lamp, which is characterized in that an ultraviolet lamp for the purpose is installed close to the advertising printed material.

【０００８】上記本発明に用いる紫外線発光性インキ
は、太陽光線や普通照明光線では発光せず、波長２５４
〜３６５ｎ／ｍ（ナノメーター）の紫外線の照射によっ
てのみ有色発光する無機螢燐光体顔料を素材とした略無
色透明な印刷インキであり、紫外線照射によってホワイ
ト、レッド、イエロー、マゼンタ、ブルー、グリーン、
バイオレットに発光する７種の基礎発光色インキがあ
り、また、それら基礎色インキの配合によって目的発光
色インキを自在に設け得るものである。但し、現時点に
おいて、肌色発光色インキに色彩的難点がある。なお、
この紫外線発光性インキの発光力は、従来の螢光インキ
の１０倍以上ある。The ultraviolet light-emitting ink used in the present invention does not emit light under sunlight or ordinary illumination light and has a wavelength of 254.
Approximately colorless and transparent printing ink made of an inorganic phosphor pigment that emits colored light only when irradiated with ultraviolet rays of up to 365 n / m (nanometer), and white, red, yellow, magenta, blue, green, and
There are seven types of basic luminescent color inks that emit light in violet, and the target luminescent color ink can be freely provided by blending these basic color inks. However, at this point in time, the flesh color emission color ink has a color problem. In addition,
The luminous power of this ultraviolet light-emitting ink is 10 times or more that of the conventional fluorescent ink.

【０００９】また本発明に用いる紫外線灯は、紫外線発
光性インキが有色発光する波長２５４〜３６５ｎ／ｍ
（ナノメーター）の紫外線を発光する紫外線灯（通称ブ
ラックライト）を使用するものである。上記プラックラ
イトは、従来主として鉄鋼製品の探傷用に使用されてい
るものであるが、本発明に用いる紫外線灯は特に人体の
目に害を及ぼさないように考慮されたものであり、ま
た、広告印刷物に照射するための設置も、紫外線が人の
目を直射しないように配慮することが必要であり、４
Ｗ、６Ｗ、１０Ｗ、２０Ｗ、４０Ｗ、１００Ｗ等の直線
管型、Ｕ字管型（スポット型）の紫外線灯を目的（ポス
ターの大、小など）に応じて使用するものである。The ultraviolet lamp used in the present invention has a wavelength of 254 to 365 n / m at which the ultraviolet luminescent ink emits colored light.
An ultraviolet lamp (commonly called a black light) that emits (nanometer) ultraviolet rays is used. The plaque light is conventionally mainly used for flaw detection of steel products, but the ultraviolet lamp used in the present invention is designed so as not to cause any harm to human eyes. It is necessary to take care so that the ultraviolet rays do not directly hit the human eyes when installing the printed matter.
W, 6W, 10W, 20W, 40W, 100W and other straight tube type or U-shaped (spot type) ultraviolet lamps are used according to the purpose (large or small poster, etc.).

【００１０】被印刷物は広告媒体の中心を形成するもの
であり、その素材は紙、プラスチック、アルミその他の
金属、ガラスその他のセラミックなど任意であり、透光
性若しくは不透光性のものを用い、また、その形状はシ
ート状、フイルム状、板状、立体状その他任意である。
要するに、上記紫外線発光性インキを適宜の印刷手段で
印刷できるものであれば、特に制限がないのであるが、
このインキは通常のインキと略同様の被印刷物に略同様
に印刷できるものである。The material to be printed forms the center of the advertising medium, and its material is any material such as paper, plastic, metal other than aluminum, glass and other ceramics, and a transparent or non-transparent material is used. Further, the shape thereof is a sheet shape, a film shape, a plate shape, a three-dimensional shape or any other shape.
In short, there is no particular limitation as long as the ultraviolet light-emitting ink can be printed by an appropriate printing means,
This ink can be printed on a substrate to be printed, which is substantially the same as a normal ink.

【００１１】紫外線発光性インキによって被印刷物に印
刷を行う手段はスクリーン印刷その他通常インキによる
印刷と同じく適宜であり、 イ、紫外線発光性インキによる印刷と通常インキによる
印刷を交互に行い、部分的には通常インキ印刷の上に重
ねて紫外線発光性インキによる印刷を行う。即ち両イン
キの前後を問わない重ね刷りが可能である。 ロ、通常インキにより印刷された既製印刷物の目的箇処
に紫外線発光性インキによる印刷を重ね刷りする、 ハ、透光性の被印刷物の場合、表面側ばかりでなく、裏
面若しくは内面側にも紫外線発光性インキによる印刷を
行う、 而して、上記の如く紫外線発光性インキは略無色透明
（紫外線照射による発光色に全く関係なく、全種が略無
色透明）であるため、上記印刷部分（該インキだけの部
分も通常インキ印刷部分に重ね刷りした部分も）が外観
的には殆んど見分けが付かないものである。The means for printing the material to be printed with the ultraviolet light-emitting ink is suitable as in the case of screen printing or printing with a normal ink, and a. Printing with an ultraviolet light-emitting ink and printing with a normal ink are performed alternately and partially. Is usually printed on top of ink by printing with UV luminescent ink. That is, it is possible to perform overprinting before or after both inks. (B) Overprinting with UV-emissive ink over the target areas of ready-made printed matter printed with normal ink. (3) In the case of translucent printed materials, ultraviolet rays are applied not only to the front side but also to the back side or inner side. Printing with a luminescent ink is performed. Therefore, as described above, the ultraviolet luminescent ink is substantially colorless and transparent (all types are substantially colorless and transparent regardless of the color of light emitted by ultraviolet irradiation). Both the ink-only part and the overprinted part of the ink-printed part are almost indistinguishable from the outside.

【００１２】本発明の対象となる広告媒体に特に制限は
なく、最も一般的には、各種商品の、ポスター、カレン
ダー、ウィンドーディスプレー、自動販売機ディスプレ
ー、屋上、屋内外、駅等の看板、展示物、イベント用諸
材、ネオンサインや電球照明広告の代用などである。There is no particular limitation on the advertising medium targeted by the present invention, and most commonly, posters, calendars, window displays, vending machine displays, signboards such as rooftops, indoors and outdoors, stations, etc. It is used as a substitute for exhibits, event materials, neon signs, and bulb lighting advertisements.

【００１３】[0013]

【実施例】広告媒体の一例として、紙、フイルムまたは
ボード等に人物、風景、文字（商品名、宣伝文など）等
を印刷したポスターを製作する場合、 イ、まず、白地となる部分、例えば、輪郭、文字などを
目的発光色の紫外線発光性インキで印刷する。 ロ、次に、風景、建物、人物（衣服）その他に各色の通
常インキ印刷をする。 ハ、前項通常インキ印刷を行ったものの、風景の空の部
分、建物の各窓の部分、人物の衣服などに、各目的発光
色の紫外線発光性インキを重ねて印刷し、また、空の部
分に星、月などを同インキで追加印刷してポスターを完
成する。[Example] As an example of an advertising medium, when a poster in which a person, a landscape, characters (product name, advertising text, etc.) are printed on paper, film, board, etc. is produced, , Outlines, letters, etc. are printed with UV luminescent ink of the intended luminescent color. B. Next, print each color of normal ink on landscapes, buildings, people (clothes), and so on. C.Although the normal ink printing described in the preceding paragraph was performed, the UV-emissive ink of each intended emission color is overlaid and printed on the sky part of the landscape, each window part of the building, person's clothes, etc. The stars and moon are additionally printed with the same ink to complete the poster.

【００１４】上記のように本発明を実施して製作したポ
スターは、紫外線発光性インキが略無色透明であるた
め、該インキによる印刷部分は通常インキによる印刷部
分と殊んど見分けられないため、日中乃至紫外線を照射
しない間は、通常のポスターと同様に見える。In the poster produced by carrying out the present invention as described above, since the ultraviolet light-emitting ink is substantially colorless and transparent, the printed portion with the ink cannot be particularly distinguished from the printed portion with the normal ink. It looks like a normal poster during the day or when it is not exposed to UV light.

【００１５】ところが、夜暗くなって或いは日中でも、
紫外線を照射すると、紫外線発光性インキを各目的発光
色を使い分けて印刷した各部分が各色彩に極めて明るく
発光するため、例えば、上記ポスターは「夜景」に一変
する。即ち、輪郭、文字が明るく浮き出ると共に、空が
夜の色に変り、月が出て星がまたたき、建物の各窓に明
りが灯る。更に人物の衣服の色が昼間と全く違った色柄
となって発光する。以上の如く、紫外線照射前と完全に
一変すると共に、ネオンサインのように種々の色彩に鮮
烈に輝いて見え、極めて人目を惹き付けるものとなるも
のである。勿論、上記の如く全体を一変させるまでせず
に、一部分だけを発光して目立つようにすることも任意
である。However, at night or during the day,
When irradiated with ultraviolet rays, the portions printed by using the ultraviolet-emitting inks for different intended emission colors emit extremely bright light in the respective colors, so that, for example, the poster is transformed into a "night scene". That is, the outline and letters stand out brightly, the sky changes to the color of night, the moon rises, the stars flicker, and the windows of the building illuminate. Further, the color of the person's clothes becomes a completely different color pattern from that in the daytime and emits light. As described above, it is completely different from that before the irradiation with ultraviolet rays, and it looks brilliantly in various colors like a neon sign, which is very eye-catching. Of course, it is also possible to make only a part of the light emission noticeable without changing the whole as described above.

【００１６】[0016]

【効果】以上の如く、本発明は、通常インキによる通常
印刷と併用乃至重複して紫外線発光性インキによる印刷
を行って設けた広告印刷物に、特定波長の紫外線を照射
して上記紫外線発光性インキ印刷部分を各目的発光色に
明るく鮮明に発光することによって、例えば同じ文字、
絵柄の広告媒体を全体的に若しくは部分的に全く「一
変」させ得て、もって、該変化が観者に極めて鮮烈な色
彩変化として映り、輝いて、強い印象を与え、該広告媒
体の広告宣伝効果を倍増し得る秀れた特徴がある。As described above, according to the present invention, an advertisement printed material provided by printing with ultraviolet light emitting ink in combination with or overlapping with normal printing with normal ink is irradiated with ultraviolet light of a specific wavelength to emit the ultraviolet light emitting ink. By illuminating the printed area brightly and vividly for each target emission color, for example, the same character,
It is possible to completely or completely change the advertising medium of a picture entirely or partially, so that the change is reflected in the viewer as a very vivid color change, shines, gives a strong impression, and the advertisement of the advertising medium is promoted. It has excellent characteristics that can double the effect.

Claims (6)

【特許請求の範囲】[Claims] 【請求項１】紫外線発光性インキを用い適宜の印刷手段
をもって、任意素材からなる任意形状の被印刷物の表
面、裏面、内面、表裏両面若しくは表内両面に、通常イ
ンキによる印刷と併用して若しくは通常インキによる印
刷に重複して、各種広告印刷を行うことにより広告印刷
物を設けると共に、該広告印刷物に特定波長の紫外線を
照射して紫外線発光性インキによる印刷箇処を有色発光
させるための紫外線灯を、広告印刷物に近接して設置し
たことを特徴とする、紫外線発光性インキによる広告印
刷物と紫外線灯からなる広告媒体。1. An ultraviolet printing ink is used with an appropriate printing means to print on a front surface, a back surface, an inner surface, both front and back surfaces or both front and back surfaces of an object to be printed, which is made of an arbitrary material, in combination with printing with a normal ink, or An ultraviolet lamp for providing advertisement prints by performing various advertisement prints overlapping with printing with normal ink, and irradiating the advertisement prints with ultraviolet rays of a specific wavelength to cause the printing spots with ultraviolet light-emitting ink to emit colored light. Is placed in the vicinity of the advertisement printed matter, which is an advertisement medium composed of an advertisement printed matter using an ultraviolet light-emitting ink and an ultraviolet lamp. 【請求項２】紫外線発光性インキは、太陽光線や普通照
明光線では発光せず、波長２５４〜３６５ｎ／ｍ（ナノ
メーター）の紫外線の照射によってのみ有色発光する無
機螢燐光体顔料を素材とした略無色透明な印刷インキで
あり、紫外線照射によってホワイト、レッド、イエロ
ー、マゼンタ、ブルー、グリーン、バイオレットに発光
する７種の基礎発光色インキがあり、また、それら基礎
色インキの配合によって目的発光色インキを設けるもの
である、請求項１の紫外線発光性インキによる広告印刷
物と紫外線灯からなる広告媒体。2. The ultraviolet light-emitting ink is made of an inorganic phosphor pigment which does not emit light under sunlight or ordinary illumination light and emits colored light only by irradiation with ultraviolet light having a wavelength of 254 to 365 n / m (nanometer). It is a nearly colorless and transparent printing ink, and there are 7 types of basic emission color inks that emit white, red, yellow, magenta, blue, green, and violet when irradiated with ultraviolet rays. An advertisement medium comprising an advertisement printed material using the ultraviolet light-emitting ink according to claim 1, which is provided with an ink, and an ultraviolet lamp. 【請求項３】紫外線灯は、紫外線発光性インキが有色発
光する波長２５４〜３６５ｎ／ｍ（ナノメーター）の紫
外線を発光する紫外線灯（通称ブラックライト）を使用
するものである、請求項１の紫外線発光性インキによる
広告印刷物と紫外線灯からなる広告媒体。3. The ultraviolet lamp uses an ultraviolet lamp (commonly called a black light) which emits ultraviolet rays having a wavelength of 254 to 365 n / m (nanometer), which allows the ultraviolet-emitting ink to emit colored light. An advertising medium consisting of an ultraviolet ray-emitting ink printed advertisement and an ultraviolet lamp. 【請求項４】被印刷物は広告媒体の中心を形成するもの
であり、その素材は紙、プラスチック、アルミその他の
金属、ガラスその他のセラミックなど任意であり、透光
性若しくは不透光性のものを用い、また、その形状はシ
ート状、フイルム状、板状、立体状その他任意である、
請求項１の紫外線発光性インキによる広告印刷物と紫外
線灯からなる広告媒体。4. The material to be printed forms the center of an advertising medium, and its material is any material such as paper, plastic, aluminum and other metals, glass and other ceramics, and is translucent or non-translucent. Also, the shape is a sheet shape, a film shape, a plate shape, a three-dimensional shape or any other shape,
An advertisement medium comprising an advertisement printed material using the ultraviolet-emitting ink according to claim 1 and an ultraviolet lamp. 【請求項５】紫外線発光性インキによって被印刷物に印
刷を行う手段はスクリーン印刷その他通常インキによる
印刷と同じく適宜であり、 イ、紫外線発光性インキによる印刷と通常インキによる
印刷を交互に行い、部分的には通常インキ印刷の上に重
ねて紫外線発光性インキによる印刷を行う、 ロ、通常インキにより印刷された既製印刷物の目的箇処
に紫外線発光性インキによる印刷を重ね刷りする、 ハ、透光性の被印刷物の場合、表面側ばかりでなく、裏
面若しくは内面側にも紫外線発光性インキによる印刷を
行う、 ものである、請求項１の紫外線発光性インキによる広告
印刷物と紫外線灯からなる広告媒体。5. The means for printing on an object to be printed with an ultraviolet light-emitting ink is the same as screen printing or printing with a normal ink, and a. Printing with an ultraviolet light-emitting ink and printing with a normal ink are carried out alternately, In general, it is printed with UV luminescent ink on top of normal ink printing. B. Overprinting with UV luminescent ink is overprinted on the target area of the ready-made printed matter printed with normal ink. In the case of a flexible printing material, the printing is performed not only on the front surface side but also on the back surface or the inner surface side with the ultraviolet light emitting ink, and the advertising medium comprising the ultraviolet light emitting ink printed matter and the ultraviolet lamp. .. 【請求項６】広告媒体は、例えば、各種商品の、ポスタ
ー、カレンダー、ウィンドーディスプレー、自動販売機
ディスプレー、屋上、屋内外、駅等の看板、展示物、イ
ベント用諸材、ネオンサインや電球照明広告の代用など
である、請求項１の紫外線発光性インキによる広告印刷
物と紫外線灯からなる広告媒体。6. Advertising media include, for example, posters, calendars, window displays, vending machine displays, rooftops, indoors / outdoors, station signboards, exhibits, event materials, neon signs and light bulbs for various products. An advertising medium comprising an advertisement printed material using the ultraviolet light-emitting ink according to claim 1, which is a substitute for a lighting advertisement, and an ultraviolet lamp.